Time Management 101 | “The Calendar Must Be Treated Like Gold. Everyone Has the Same 24 Hours. Winners In Life Spend Time w/ Intention.” – Jim Rohn + Join Eric Trump At Clay Clark’s Dec. 4-5 ThrivetimeShow.com Business Conference

Audio Transcription

Transcribed with Cockatoo

(Speaker 1)
Time. You can lose money and make it back. You can lose possessions and replace them. But once an hour is gone, it is gone forever. That’s why the calendar must be treated like gold. If you don’t protect it, someone else will spend it for you.

(Speaker 1)
People say they don’t have enough time. That is not true. Everyone has the same 24 hours. The difference is not the amount. It’s the allocation. The winners in life don’t manage more time.

(Speaker 1)
They manage the same time more carefully. They guard it, invest it, and spend it with intention. The losers let it slip through their hands, traded for distractions, interruptions, and obligations that don’t matter. Start simple. Block the first hour of your day for yourself. Call it your golden hour.

(Speaker 1)
Use it to read, plan, exercise, or reflect. Guard it fiercely. If you give away your first hour, the world will steal the rest. But if you keep it, the tone of the whole day changes. You begin from strength, not weakness. Next, assign time to priorities before anything else.

(Speaker 1)
Don’t let work, meetings, or demands crowd out the essentials. If health is a priority, write down the time for it. If family matters, mark it in bold. If learning is vital, protect the slot. Too often, people treat personal priorities as optional and outside requests as mandatory. Reverse that.

(Speaker 1)
What builds your future comes first. What doesn’t fit your vision is negotiated after. Here’s a simple way to work on this. Take your calendar for the next 30 days. Block time for what matters most, health, relationships, learning, planning, rest. Then defend those blocks with the same seriousness as if they were business contracts.

(Speaker 1)
If someone tries to intrude, you don’t say, I’m free. You say, I already have an appointment. And you do. It’s with your future. The calendar is not just a tool for scheduling. It’s a weapon against drift.

(Speaker 1)
It prevents days from being stolen by the trivial, the urgent, the meaningless. It is your shield against wasted time. Protect it like gold, because that’s exactly what it is, compressed life. And if you don’t value it, no one else will. Think of your calendar as a bank account. Every appointment, every meeting, every activity is a withdrawal.

(Speaker 1)
Spend it carelessly, and the account is empty. Spend it wisely, and it compounds into wealth. Wealth of progress, achievement, and satisfaction. If you protect your calendar, you protect your future. If you waste it, the future is stolen one small block at a time. So how do you protect it?

(Speaker 1)
By saying no. by blocking time for what matters most, by treating commitments to yourself as seriously as commitments to others. Too many people keep promises to strangers and break promises to themselves. If family matters, mark it in bold. If learning is vital, protect the slot. Too often people treat personal priorities as optional and outside requests as mandatory.

(Speaker 1)
Reverse that. What builds your future comes first. What doesn’t fit your vision is negotiated after.

(Speaker 6)
Since I’ve been working with you, I would say from maybe two a week to probably close to 20 a week.

(Speaker 4)
Repeat that one more time. You went from how many leads to how many leads?

(Speaker 6)
Two a week to 20 a week. And that’s calls in our office, real calls. Name of the company is Roof Angel. We’re a commercial and residential roofing company. Currently we’re servicing Henderson, Kentucky, Owensboro, Kentucky, really the western northern part of Kentucky and south end of Indiana. Yeah, my first and last name is Jake Gibson and the web address is it’s www .

(Speaker 57)
roofangel .

(Speaker 4)
com. Again, for everybody out there that might have blacked out when they heard that. I think you said you went from two calls per week or two leads a week to 20 leads a week. Maybe I got that wrong.

(Speaker 6)
Can you maybe share again just how much of an increase you’ve seen in the leads in these first 120 days? Yeah, the increase. I mean, what would that that’s like 400%, maybe more. Sorry, I’m that’d be 1000%, I guess, right? Two to 20.

(Speaker 4)
Um, correct me if I’m wrong. Um, it’s wild.

(Speaker 6)
I just, it’s unbelievable. People are mad at me. A lot of companies here. It’s not just roofing companies. They’re mad at me. Um, because they’re like, what are you doing that we’re not doing?

(Speaker 6)
Um, there’s a lot of talk that just does not make sense to people. And I love it. I want to keep doing it. So. Yeah, so my big claim to fame roofers in a lot of industries, they have a bad name. So I want to, I want to make sure I want to set that straight.

(Speaker 6)
And I want to set a higher expectation. So when we go out to roofs, we a lot of times we do free repairs, even we bring a caught gun, we bring all the stuff we need on top of that roof. And if it’s a simple We’re fixing it for free, not for free because we want a Google review or a video review. But in that case, we’re telling them, we’re saying, hey, next time a storm comes by, we want to be your roofer. So give us a call.

(Speaker 4)
We’re not chasing money. We’re chasing we’re chasing just doing the right thing. Folks, on today’s show, we’re going to interview a wonderful client who it’s kind of interesting because I’ve known of this man for years, and I’ve had the opportunity to work on a very close level with this man’s uncle, I believe. So this man, his uncle, is the pastor of a church called His Church. It’s Pastor Brian Gibson. It’s called His Church.

(Speaker 4)
And I’ve had the opportunity to work with both pastors, Brian and Jesse Gibson, for years. And I kept hearing rumors about this family member they have that’s got the entrepreneurial spirit and this guy who’s going to go on to become super successful. And so we’ve had the opportunity to now work with the founder of roofangel .

(Speaker 56)
com.

(Speaker 55)
And I believe the nephew of Pastor Brian Gibson, Jay Gibson, welcome onto the Thrive Time Show.

(Speaker 6)
How are you?

(Speaker 4)
I’m great. How are you, sir? I’m excited to be here with you, and I want to just celebrate the wins and encourage somebody out there. So first off, your website, your company is roofangels . com. It’s roofangel .

(Speaker 4)
com, singular, roofangel .

(Speaker 6)
com. Tell the listeners out there, what’s the name of your company, and what markets do you service? The name of the company is Roof Angel.

(Speaker 4)
We’re a commercial and residential roofing company.

(Speaker 6)
Currently, we’re servicing Henderson, Kentucky, Owensboro, Kentucky, really the western northern part of Kentucky and south end of Indiana.

(Speaker 4)
Yeah. And for anybody who wants to verify that you’re real, can you tell us your first and last name and your web address?

(Speaker 6)
OK, yeah, my first and last name is Jake Gibson and the web address is it’s www . roofangel . com. So for people who might be hearing this, who are in the market areas that you serve, what is it that sets Roof Angel apart from the other wonderful roofing companies that are in your market? Yeah, so my big claim to fame, roofers in a lot of industries, they have a bad name. So I want to I want to make sure I want to set that straight and I want to set a higher expectation.

(Speaker 6)
So when we go out to roofs, we a lot of times we do free repairs. Even we bring a caught gun, we bring all the stuff we need on top of that roof. And if it’s a simple We’re fixing it for free, not for free because we want a Google review or a video review.

(Speaker 4)
But in that case, we’re telling them, we’re saying, hey, next time a storm comes by, we want to be your roofer. So give us a call. We’re not chasing money. We’re chasing we’re chasing just doing the right thing. Now, one thing I wanted to brag on you about is you guys are diligent on the marketing efforts, and you’re diligent in the actual fulfillment of the service. So you guys do a phenomenal job putting in the work on the marketing side and on the fulfillment side.

(Speaker 4)
And what’s great about working with you, there’s so many things, but one is you actually do the homework. And so I want to encourage everybody out there, if you say, what does a successful client look like?

(Speaker 6)
That’s Jake Gibson and his team.

(Speaker 4)
Jake, can you share in the past, I think in the past maybe, 90 days, maybe 120 days. I believe that you’re receiving a fairly dramatic increase in the number of online leads that you’re getting.

(Speaker 6)
How much of an increase have you seen in the online leads that you’re receiving now versus where you were, let’s say, 120 days ago? I would say from maybe two a week to probably close to 20 a week.

(Speaker 4)
Repeat that one more time. You went from how many leads to how many leads? Two a week to 20 a week. And that’s calls in our office, real calls. Real calls. And again, I want everyone to hear this.

(Speaker 4)
You’re putting in the work, but you’re also whacking golf balls today. So walk the listeners through the mindset that you have when it comes to wowing your customers, whether it be through the fulfillment or through the actual marketing efforts.

(Speaker 6)
Walk the listeners out there through the mindset, because you are an example of a diligent doer. You are what the Thrive Nation aspires to be like. What is the mindset that you have when it comes to knocking out what you said you would do for the clients as well as on the marketing side?

(Speaker 4)
Yeah, so I have a mission. I want to fund the kingdom and we only have so long on this earth. So hiring Clay as my coach, I know it’s going to get me closer to that mission. So anything he tells me to do, if it’s marketing, whatever, I’m going to pay for it.

(Speaker 6)
Now, what’s it like to have an uncle, like Pastor Brian Gibson, a guy who likes to mix faith with action? This is a guy who runs a church, but he also has a profound interest in business, but he also has an interest in growing the kingdom. Did you pick up on some of that mindset of being kingdom -driven from Pastor Brian, from your uncle? Or where did you get that idea of having a kingdom -driven business?

(Speaker 2)
Well, um, it started from my, my grandfather, he had the, one of the largest, uh, cattle companies, um, in the United States at one point, well, that, that fell, it crashed.

(Speaker 36)
And, um, then I was inspired by my uncle next.

(Speaker 6)
I was inspired, inspired by my grandfather then, then my uncle, but I had that entrepreneur spirit. My, um, grandfather, he wasn’t, um, let’s say like the, you know, the, the, the faith guy, right? He just worked hard. He was a hard worker.

(Speaker 4)
So I knew if I mixed faith and faith and I tithed and I gave offerings, I knew that I would be blessed even more than that. So I have a high expectation for myself, knowing where my grandpa got. Knowing I have to beat that because now I’m giving I’m serving. Um, you know all that good stuff There’s a lot of pressure on me with my uncle being a pastor No, I want to get into this the Hebrews chapter 11. I’ll pull it up on the screen here Hebrews chapter 11 is a unique section of the Bible where God outlines All of these wonderful people that had massive faith, but they actually took no action And I don’t know that a lot of people read this enough.

(Speaker 4)
I don’t know that I talk about it enough on the show. Perhaps I could crank it up here, but let me just read this to you real quick here. It says, by faith, Isaac blessed Jacob and Esau concerning things to come. By faith, Jacob, when he was dying, blessed both the sons of Joseph and worshiped, leaning upon the top of his staff. By faith, Joseph, when he died, made mention of the departing of the children of Israel and gave commandment concerning his bones. By faith, Moses, when he was born, was hid three months of his parents because they saw he was a proper child and they were afraid of the king’s commandment.

(Speaker 4)
By faith, Moses, when he was come to years, refused to be called the son of Pharaoh’s daughter. By faith, folks, it’s by faith. It says, by faith, they passed through the Red Sea as by dry land, which the Egyptians are saying to do or drown. By faith, the walls of Jericho fell down. after they were compassed about seven days. By faith the harlot Rahab perished not with them that believed not when she had received the spies with peace.

(Speaker 4)
” And it goes on and on it says, who through faith subdued the kingdoms rot and you hear you see here over and over faith faith faith faith but it’s action and faith and why i wanted to have you on this show today is you’re mixing faith with action and it’s a profound thing you’re not getting when we get on our coaching calls you’re not saying clay how do i get motivated to take action you’re just saying I’ve got faith. I know it works. Show me what to do.

(Speaker 6)
Please let us into your mindset. I want to clone you, but it’s not ethical. What is the mindset you have? Faith with action. Man, I have crazy faith. Um, I pray a lot.

(Speaker 6)
I start off by devouring the word in the morning, dividing the evening. Um, so I’ll pray for, I don’t know. I pray for an hour in the morning, just all day long. Um, and I pray crazy, right? I’m calling in million dollar contracts. Um, for the first we’ve been opened, um, we opened

(Speaker 4)
Roof Angel four months ago. Our first contract we had was for 1 .1 million because I had faith for that.

(Speaker 44)
So with that, I expect it to happen because I know if I’m praying for it and I put the action behind it, it’s going to happen every time.

(Speaker 4)
And I’ve seen it time and time again. It’s just a radical thing you just said. So let’s get back into the brass tacks before you have to go whack some golf balls. Yeah. Asking you, I say, hey, Jake, you got to wow your customers. You said, no problem.

(Speaker 4)
That’s what I do. I said, now I need you to go out there and gather an objective review from your customers. You said, no problem. I say, Jake, I need you every single week to do VISM. You say, what’s VISM? I said, you got to get video testimonials or video examples.

(Speaker 4)
You got to get images of your work, drone footage of the roofs you’re working on. S, search engine content, we’ve got to write that. And M, we’ve got to get more Google reviews. Can you walk us through your mindset? Because every week, I know that faithfully on Saturday, now that we’re in that great flow, I know when I call you at 6 AM, you’re going to have the videos in that folder, the images in the folder.

(Speaker 6)
You’re going to have the reviews. What is the mindset that you have to bundling all those action items and getting the video testimonials or video examples, images, and more Google reviews. You do it every week, VISM, videos, images, search engine, more Google reviews. What’s that mindset you have that allows you to get that done?

(Speaker 4)
Yeah, I’ve seen it work time and time again, and I don’t want to reinvent something that’s already been done. I believe that we only have so long on Earth to get something done, right, before we go to heaven. And with that, I want to be coached, and I already know the system works, so I just want to tackle that so I can get further down the road to do my assignment that God sent me to do. Um, I mean, that’s basically, that’s it.

(Speaker 24)
Final two final two questions in 120 seconds.

(Speaker 4)
Number one here for people out there that are thinking about coming to, uh, uh, one of our, our workshops, you’ve been to the workshops or thinking about, um, having us, uh, coach them in their business. What do you say to somebody? They’re going to thrivetimeshow .

(Speaker 6)
com. They’ve seen maybe thousands of testimonials, but they’re on the fence. What do you say to somebody out there that says, I don’t know? What do you say to somebody who’s on the fence? Yeah, don’t be on the fence. Just do it.

(Speaker 6)
I mean, you’re investing in yourself, your family. So really, if you love your kids and your family and you want to, you know, build a legacy, just go to these conferences. They’re amazing. I took my guys to them and we got back from the conference.

(Speaker 4)
And I mean, they started probably tripling their sales. They were hyped just to see that because this is I’m kind of in a small town. So people don’t have that mindset yet. But being around the guys that Clay attracts, it got everybody on fire.

(Speaker 6)
Final question for you, again, for anybody out there that might have blacked out when they heard that. I think you said you went from two calls per week or two leads a week to 20 leads a week. Maybe I got that wrong. Can you maybe share again just how much of an increase you’ve seen in the leads in these first 120 days?

(Speaker 4)
Yeah, the increase, I mean, what would that, that’s like 400%, maybe more. Sorry, that’d be a thousand percent, I guess, right?

(Speaker 6)
Two to 20. Um, correct me if I’m wrong. Um, it’s wild. I just, it’s unbelievable. People are mad at me. A lot of companies here.

(Speaker 6)
It’s not just roofing companies. They’re mad at me.

(Speaker 5)
Um, because they’re like, what are you doing that we’re not doing?

(Speaker 4)
Um, there’s a lot of talk that just does not make sense to people. And I love it. I want to keep doing it. So. All right. Well, go whack the golf ball.

(Speaker 4)
I appreciate you very much. And again, thanks for living up to the hype. Your uncle has been telling me for years.

(Speaker 52)
He says, Clay, once Jake finds his thing, he’s like, this guy, he’s already had a lot of success.

(Speaker 54)
He’s a diligent doer.

(Speaker 4)
And he’s like, I’m telling you, once he finds that repeatable thing, I can just see this guy go into the next level. So thank you so much.

(Speaker 6)
And in the background, I think we’re being video bombed by somebody who’s a beautiful guy.

(Speaker 53)
What’s up, Clay?

(Speaker 6)
What’s up? Who is this guy, Jake?

(Speaker 4)
Tell the listeners who this guy is. This is a number one salesman right here.

(Speaker 52)
Oh, yeah.

(Speaker 4)
This guy got a revolver. He got 40 reviews and won a revolver. I’ve heard good things about you, sir. Now, for people that want to look you up and verify you’re real, sir, what’s your first and last name? Rex Minton.

(Speaker 51)
Rex.

(Speaker 6)
God’s gift of sales right there, Rex.

(Speaker 2)
Thank you, Rex. Appreciate you, Jake. Have a great day. You too, Clay. Thank you. Bye.

(Speaker 2)
What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system. And it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day -to -day basis. And that simplicity brings power with it. So it shocked me how simple some of the stuff is.

(Speaker 1)
And at times I’m like, why didn’t I think about that?

(Speaker 50)
Workflow creation, systematic marketing and coaching has helped our church so much.

(Speaker 2)
You know, the workflow creation is what it really is, is they’re going to look and see every moving part of your church, of your ministry, what needs to be done, and it’s going to go up on a massive board. And so now what it does is it takes what you know needs to be done out of your heart and out of your head, really takes the pressure, the stress off your shoulders, and it puts it on the board where your entire team, your ministry can see exactly what you want them to do every day so they know this is the playbook this is what we’re doing and then there’s a laser -sharp accountability with a meeting afterwards did it get done or not so it’s it’s changed the way we execute as a church so fast and it’s produced really an excitement because people people they want to get done if they know what they’re supposed to do a good person wants to get it done and It’s been massive for our team. The systematic marketing has really been like this. In the past, we used to market and we would try something. I’ve done everything, billboards, ads, mailers, internet, Facebook, but we would run something for so long and then we wouldn’t see that it was producing anything. we want.

(Speaker 2)
Instead of staying consistent, we would jump to another horse. Then we would jump to another horse. And what systematic marketing does is it makes you pick some things. and stick with it. And then the coaching is massive. And I think having a coach that looks and sees what you’re doing and can come help you make small adjustments.

(Speaker 2)
I believe those small tweaks, once he gets everything set up, those small tweaks can make massive differences. And a great coach doesn’t even have to play your sport, right? Doesn’t even have to do what you do. A coach has an eye to see things that you can’t see. or to see it from a different angle. And just having that extra eye on what I do and just, hey, have you thought about this?

(Speaker 2)
It’s making all the difference in the world. What Clay Clark and his team can provide for your church that you can’t do in -house and I can’t do in -house, well, what’s been massive for me is that search engine optimization, how to get to the top of Google, taking care of transcribing all of my sermons to drive me up the list on Google, stuff that I don’t think about and I don’t have time to do. I’ve got all these things I have to do as a pastor, right? I have sermons to preach. I have a staff to manage. I have a budget to take care of.

(Speaker 2)
I got sick folk to see about. I have a team that has to do that. You know how it is. You got to marry people. You got to bury people. We’re never going to stay in a dark room with a keyboard optimizing our Google presence.

(Speaker 2)
And these guys do that kind of thing for us. Also, if you’re at a couple hundred member church, I remember how hard it was back in the day to take care of the website needs, to come up with graphic design. And these guys are available to you for sermon slides, getting that kind of stuff done, where you can have a sharp -looking presentation of the gospel. And it takes it off you, puts it on them at a very reasonable price. I really believe Clay Clark and his team can help a church with limited resources in a big way. I know what it’s like to be a church of limited resources.

(Speaker 2)
My wife and I, we walked into a town where we didn’t know anybody. We had a Bible, and we just had a few bucks in our pocket. When somebody introduced us to a couple of families, we started going there. So I know what it’s like to be a church of two, and I know what it’s like to be a church of 2 ,000 in two different campuses now. thousand a piece and everywhere in between. So I love churches at every level.

(Speaker 2)
I believe God wants them all to grow. And I think about the needs I had back in the day, the lack of direction I had. Man, I was working 80 hours a week all the time. But a lot of times I was a shotgun instead of a rifle.

(Speaker 9)
I think when you start, you can really hone in with the right coaching. You can get a lot of your different needs met in one place. Instead of having somebody on marketing and somebody on showing you how to do systems and somebody on graphic design, Thrive can do a lot of that for you at a very reasonable cost. I think it’s a great place to invest in the life of your ministry. I’m telling you, I think you can get the results you want with the coaching here faster than any other way. It’s going to be powerful.

(Speaker 3)
It’s been tremendous.

(Speaker 42)
I can’t say enough about it.

(Speaker 3)
Carter keeps me accountable. He keeps me focused on working on the business and implementing things that we need to work on to keep growing the business. When we first started with you, I had four employees, and now I’m up to 10 employees. And it’s all because of the work we’re getting. We’re getting more and more work. play.

(Speaker 3)
I was suffocating. I was, like I said, I was doing the business since 2009 and everything was going through me. And at a point it’s, it’s a breaking point.

(Speaker 9)
And that’s where I think businesses just cave in and give up.

(Speaker 3)
And I found you on rumble and I started listening to you. And I think I told myself that it’s possible. This, this guy’s system is possible and I can see hope and I could keep the business going. And I just encourage people, if you’re on the fence, get off the fence and try it. What do you have to gain? Everything.

(Speaker 9)
There’s a proven path.

(Speaker 50)
There’s a way to get through it.

(Speaker 9)
And there’s hope.

(Speaker 24)
And the vision becomes clear.

(Speaker 3)
You’re not stuck. I would join and learn from them and implement, be a diligent doer. Just, you know, does it happen in one day?

(Speaker 50)
No.

(Speaker 3)
Does it happen in one week? No. But if you’re just willing to keep trying and peck at it and peck at it, you’ll see it turning. You’ll see some improvement and you’ll get hope and your vision will clear up. It’s Jay Poole, and my web address is absoluteheatingcooling . com.

(Speaker 3)
We’re pretty much a suburb of south of Seattle. And so we service the West Seattle to Lakewood area and from the water, Puget Sound water, all the way to Maple Valley.

(Speaker 24)
I’ve been in the industry over 20 years.

(Speaker 3)
I started my business in 2009. We’re basically a family -owned heating and cooling company, and we provide quality installation, repair, and service on all heating and cooling systems, gas fireplaces, gas hot water tanks. Prior to joining your system, I was overwhelmed, and that’s because I didn’t understand the difference between in my business and working on my business. I pretty much equate it to I’m an HVAC technician having entrepreneurial seizures because I didn’t know the difference between working in and working on it. Give up hope.

(Speaker 3)
There’s a path out, out of your misery and that’s joining the Thrive Time and reading books and learning and being a doer. You know, prior to joining Thrive Time, I wasn’t a reader, and now I am.

(Speaker 4)
And I just started out with telling myself, I love to read, I love to read, I love to read.

(Speaker 3)
I didn’t start that day reading, but it just kept soaking in, and I picked up a book, and I started reading. And that gave me hope and a vision, and that’s what people need. We’re a family HVAC company. We do residential and light commercial. We specialize in quality installation, quality repair, and quality service. How much of an impact has it made on your business having your website updated and reinvigorated?

(Speaker 3)
Oh, tremendously.

(Speaker 9)
We, we had a website through another contractor.

(Speaker 4)
And we barely got any leads, I probably could count them. And we had it up for over a year or more. And I can count on one hand how many leads we cut off it. And now we’ve been with you going on 10 months. And we we get leads. It’s amazing.

(Speaker 4)
On today’s show, we’re interviewing a client who is having success because he’s putting in the work. And this just in, nothing works unless we work, right? Nothing works unless you and I put in the effort.

(Speaker 6)
And so I’m super honored and excited to interview a diligent doer, a person who says, look, just show me the proven path.

(Speaker 9)
I’ll put in the work.

(Speaker 4)
He’s the man with the plan, and he’s on time.

(Speaker 9)
today’s show.

(Speaker 3)
Jay, welcome on to the Thrive Time Show.

(Speaker 4)
How are you, sir? I’m doing awesome.

(Speaker 2)
Thanks, Clay.

(Speaker 3)
Now, Jay, for people who want to look you up and verify you’re real, can you tell us your first and last name and your web address so people can go look you up?

(Speaker 4)
Yeah.

(Speaker 3)
It’s jpool, and my web address is absoluteheatingcooling .

(Speaker 9)
com.

(Speaker 4)
And where are you guys based? Or maybe what markets do you, what areas of the marketplace do you service?

(Speaker 3)
We’re pretty much a suburb of south of Seattle.

(Speaker 4)
And so we service the West Seattle to Lakewood area and from the water, Puget Sound water, all the way to Maple Valley. And how long have you been in this particular industry? I’ve been in the industry over 20 years. I started my business in 2009. And what are all the services that you guys provide? So maybe we can have a little bit of a context.

(Speaker 4)
We’re basically a family owned heating and cooling company and we provide quality installation, repair and service on all heating and cooling systems, gas fireplaces, gas hot water tanks. Now, I’m going to pull up something on my screen, and you can analyze this. And you might rebuke it and say, Clay, you’re out of your mind. But I’m going to pull it up so the listeners can follow my logic or lack thereof. But if we go to usdebtclock . org, which I encourage people not to do, but if you go there, you’ll see the US population is sitting at 342 million right now.

(Speaker 35)
And there are just 9 million self -employed people.

(Speaker 4)
So you have less than 2 .5 % of our population is self -employed. And for everybody who doesn’t like quick math, let me break it down. If 10 % of our population was self -employed, 4 million, but it’s not 34, it’s 9 million. So you have 2 .5 % of our population is self -employed. And then Ink Magazine is reporting now that 96 % of businesses fail. Who’s saying this?

(Speaker 4)
Inc. Magazine. Why are they saying this? Because it’s true.

(Speaker 3)
And so what happens is, Jay, I meet entrepreneurs all the time who come to our conference or they listen to our podcast and they say, Clay, I don’t think it’s possible to grow my company. I don’t think it’s possible to get unstuck. And I think we get used to being stuck. I think we get used to it.

(Speaker 4)
We almost endure it. We almost go, well, I’m just going to be stuck here. Could you share with the listeners, how much have you been able to grow this year since you and I have been able to team up? Tremendously. Prior to joining your system, I was overwhelmed. And that’s because I didn’t understand the difference between working in my business and working on my business.

(Speaker 4)
I pretty much equate it to I’m an HVAC technician having entrepreneurial seizures because I didn’t know the difference between working in and working on it. We have a wonderful listener I just talked to moments ago. And maybe you could say something to her or maybe people out there. She says, look, I’m so overwhelmed.

(Speaker 3)
And we haven’t had the opportunity to really guide her down a path. I mean, we’re just getting to know this person, and she’s like, I’m so overwhelmed. I just feel like I’m swamped. I feel like I’m stuck. I almost feel like giving up.

(Speaker 9)
But she’s got a lot of money invested in the thing.

(Speaker 49)
What do you say to somebody who hasn’t gone through our system yet, so they’re not where you are, and they maybe feel stuck?

(Speaker 9)
Don’t give up hope. There’s a path out, out of your misery. And that’s joining the Thrive Time and reading books and learning and being a doer. You know, prior to joining Thrive Time, I wasn’t a reader. And now I am. And I just started out with telling myself, I love to read.

(Speaker 4)
I love to write. to read. I love to read. I didn’t start that day reading, but it just kept soaking in. And I picked up a book and I started reading. And that gave me hope and a vision.

(Speaker 4)
And that’s what people need. You know, it’s interesting you say that, because there was a client of mine, I won’t mention his name, but he was telling me, you know, I really don’t like to read books, let alone write them. I don’t like to read books, and I definitely don’t want to write them.

(Speaker 9)
And now this particular individual, I’ll be vague about what he does and what industry he’s in, but now he writes books and he sells thousands of them.

(Speaker 4)
And he had to tell himself, OK, if you’re telling me you know how to turn an idea into a book, And he said to me, well, why would somebody want to read my book? And I go, because you have a problem that you can solve.

(Speaker 1)
And I know that you uniquely can solve the problem.

(Speaker 9)
So you could write a book that will teach people how to solve the problem, and people will pay for the solution. So with your company now, you’re in the industry where you’re doing, you solve problems.

(Speaker 3)
What kind of problems do you solve for your company?

(Speaker 4)
Well, on the technical level or on the business level? On the technical level. Like, what kind of problems? When a customer calls you, what problems are they typically having? you know, lots of times they don’t have no heat or they don’t have no cooling.

(Speaker 9)
And so they want us to come out and diagnose the problem and be forthright and not go there with the idea, I’m going to find a reason to upsell them on a new system when in reality, they just need a part replaced, or they just need a general tune -up, a precision tune -up. And that’s what we provide. So what we do, and we work with every client, is we basically want to attack 13 areas of business improvement all at one time. And the first area is knowing your goals. And I always sit down with a client, we try to figure out, you know, where are you now versus where do you want to get to?

(Speaker 4)
And I don’t want you to share on today’s show your, you know, specific financial numbers, but as far as knowing your goals, how much did that help you initially just having somebody working with you on a weekly basis that was aligned to help you achieve those goals? Tremendously. I learned about tracking my numbers. I learned about accounting. I wasn’t doing any of that.

(Speaker 4)
talking to Carter, who’s my coach, he’s helped me to understand those things and to realize those goals and put the numbers down and look at them every day to keep working for that.

(Speaker 9)
This is powerful, folks.

(Speaker 4)
And again, someone says, well, this doesn’t seem like a super complicated, circular, emotional -based interview. This seems very literal.

(Speaker 19)
That’s what it is.

(Speaker 9)
Box number two, you’ve got to know your break -even numbers. You’ve got to know, how much somethings do I have to sell to break even?

(Speaker 3)
And again, I’m not asking you to share your specific numbers, but how much does it help you to know, hey, we’ve got to sell at least this much to pay my mortgage or my utilities or just to break even?

(Speaker 4)
Well, it gives you peace of mind that you can make your, your employee wages paid, a peace of mind that you’re going to be able to pay your rent, a peace of mind that you can buy equipment so you can install it the next week. And for people out there that don’t know your industry, would you also refer to your industry as HVAC? Is that what people call HVAC? Oh, yeah. Like I said, we’re a family HVAC company. We do residential and light commercial.

(Speaker 4)
We specialize in quality installation, quality repair, and quality service. Now, I talked to a gentleman today who happens to be in California, true story, who does what you do in the California area.

(Speaker 9)
And I hear all the time, people will say, because i’m in california you don’t understand it’s tough out here in california it’s tough in one of our great clients they’re in new york and i remember telling talking to this client they’re in new york and they go you don’t understand what it’s like to be a new york business owner it is tough and what i find is no matter where people live they always will find that that is the excuse that they’re going to give themselves if they want to. or I find people no matter where in the country they live, they’ll make that the kind of the motivator.

(Speaker 3)
They’ll say, in spite of the fact that I live in this city or this state or wherever, I’m gonna have success.

(Speaker 4)
Do you feel like that the success you’re having is accelerated because you live just outside of Seattle? I mean, is Seattle booming? Is that what’s driving your success? Yeah, Seattle area and the suburbs are highly densely populated, but you know what’s generating our success? is the integrity and the honesty that we deal with the customer. People are craving for contractors to be truthful.

(Speaker 4)
And when you are, and you deal with them on that level, they become your relational customer. I believe in that. I believe in that.

(Speaker 31)
Now, box number four, we have to figure out your unique value proposition.

(Speaker 4)
I want everybody to go with me right now. We’re going to go to the website, absoluteheatingcooling . com. Everybody put it in your web browser right now. Search for it. Find it, absoluteheatingcooling .

(Speaker 4)
com. Everybody go there right now. I’m going there. You’re going there. Everybody’s going there, absoluteheatingcooling .

(Speaker 3)
com. What we have to do with your business, Jay, and for every business, is we’ve got to make your website look first class. And it doesn’t mean that your website is done.

(Speaker 9)
We’re not done improving it.

(Speaker 4)
But we have to get it done. And then we have to keep perfecting it until it’s perfect. So I want to get your thought here. With your website right now, how much of an impact has it made on your business having your website updated and reinvigorated? Oh, tremendously. We, we had a website through another contractor, and we barely got any leads, I probably could count them, and we had it up for over a year or more, and I can count on one hand how many leads we got on that website.

(Speaker 4)
And now we’ve been with you going on 10 months, and we get leads. It’s amazing. You’re getting leads. And again, if you’re watching this show and you say, I feel discouraged. I feel like I’m frustrated. I’m telling you, Jay can do it.

(Speaker 4)
You can do it. Next box, box number five.

(Speaker 3)
You gotta improve that branding. Your website, your print pieces, your auto wraps, everything has to be awesome or nothing. Awesome or nothing. Great or nothing. Jay, how much has it helped you knowing that, hey, frankly, I mean, full disclosure, You’re paying us $1 ,700 a month, and that includes everything. So we guide you down the path, but knowing that you have a team.

(Speaker 3)
How much, I guess, has that helped you knowing that you have a team that’s going to do everything that we’re asking you to do from a branding perspective? Website, photography, video, search engine, video, online ads, all of that’s included in that flat monthly fee.

(Speaker 4)
But it’s been tremendous. I can’t say enough about it. Carter keeps me accountable. He keeps me focused on working on the business and implementing things that we need to work on to keep growing the business. When we first started with you, I had four employees. And now I’m up to 10 employees.

(Speaker 4)
And it’s all because of the work we’re getting. We’re getting more and more work. Amen. And that’s why we do it. Now, again, money’s a magnifier. So if you’re watching this show right now and you’re a jerk, if you have a lot of money, you’ll become a huge jerk.

(Speaker 4)
And one thing I have found in my life, I mean this, I mean this, I mean this, Jay, I have seen people in my life in a four year period of time, five year period of time, go from a humble, coachable person to a massive jerk. And it hasn’t happened once or twice or three times. It’s happened a lot because money’s a magnifier. And so money just allows you to give more if you’re a giver. It allows you to take more steroids if you want to take steroids.

(Speaker 4)
It allows you to be cold to people, really cold.

(Speaker 9)
If you’re a person who wants to be cold, it allows you to be really cold. If you’re a person who wants to be nice and giving to the community or the people around you, it allows you to do that to a greater extent. As your company has grown, what has it done for you? And again, I’m not fishing for those numbers, but what has it done for you knowing that, well, we’ve got a little extra money now.

(Speaker 2)
We’re able to pay the bills.

(Speaker 4)
We’re not in panic mode. What’s that done for you, just your mindset? or you and your family and what you’ve been able to do? First of all, it’s been able to give me, it’s been able, I’ve been able to give more to my church. Second of all, I’ve been able also to bless my employees by buying them some stuff. And one example was you brought up Mike Lindell and we bought bedsheets for everybody and pillowcases for everybody.

(Speaker 19)
And I know that’s kind of quirky sounding, but I totally got into it.

(Speaker 4)
It was a blessing. That’s the kind of stuff. I’m just telling you, folks, once you grow a successful company, it’s going to allow you to give more, to be more. OK, now box number six, you have to have a three -legged marketing stool. Now, we’re kind of pacing ourselves. I want to respect your time.

(Speaker 4)
But a three -legged marketing stool is you have to have a proven turnkey system in place that allows you to gain more customers without needing to do the following five things, without needing to go viral. Hello. Because if your business model is based upon you going viral, then you have to think about going viral. Two, it doesn’t require you to geographically travel the earth. Jay, you don’t have to circumnavigate America in order to generate leads. Three, you don’t have to be a genius.

(Speaker 4)
You don’t have to be a genius. What if your marketing plan involved you being a genius and traveling around all the time and going viral? You wouldn’t have time freedom or financial freedom.

(Speaker 9)
Four, it’s profitable. What does it profit you if you have a marketing strategy that makes everyone around you poor and it allows you to gain customers, but you don’t actually do it profitably? I mean, if you have to pay your employees nothing and you don’t have any profit left to pay your partners, what’s the point of it? And the fifth thing, your marketing system. It needs to be something that allows you to create time, freedom, and financial freedom. Jay, if you had a marketing system that required you to be up at night till 10 o ‘clock every night responding to things and posting things and going viral for things and constantly reaching out to people on social media, you wouldn’t have much in the way of time freedom.

(Speaker 4)
So I want to get your thoughts. What’s it meant for you and your wife and your family to have a turnkey marketing system that generates you leads day in, day out? has been tremendous. One part of the marketing leg was working our dream list with property management companies and with HOA associations and churches, just consistently reaching out to those. in places once a week. Now all of a sudden, we don’t have a low period and a high period.

(Speaker 4)
Because of reaching out to those places, we’ve been able to fill the low with service work and keeping our employees employed. It’s tremendous. Now, you have this thing called the Dream 100 that you do.

(Speaker 3)
And I want you to talk about that. Chet Holmes, the bestselling author of The Ultimate Sales Machine, he’s the one that came up with the system. It’s The Ultimate Sales Machine, written by Chet Holmes. Incredible book. Chet Holmes, may he rest in peace. But he talks about making a list of your ideal and likely buyers and relentlessly reaching out to them to tell them, hey, we exist and we can solve problems for you.

(Speaker 3)
Could you tell us a little bit more about your Dream 100 system and how you do that?

(Speaker 4)
Because you do it very well. Well, I watched your video on your Tower of Power and then I just implemented the plan and that was for a three or four week stretch, we just send them a one sheet all about us. And then after that, we would show up with a little gift bag and talk about just opportunities that, hey, we’re just there to help you. And if there’s ever a time you need an HVAC company to work on any kind of your systems like fireplaces or heating and cooling, we’ll be there. And we’d love to get your packet so that we’re all signed up and ready to go.

(Speaker 4)
And all you gotta do is call us. It’s been tremendous. Now, again, you are doing it. You’re following the systems. That’s called the Dream 100 system.

(Speaker 48)
That’s one part of the system.

(Speaker 4)
Box number seven, for sake of time, we have to have great sales systems. You’ve got to have sales scripts, recorded calls, one sheets. That’s like a marketing brochure. You have to have pre -written emails and a tracking system. We do all that. We’re doing all that.

(Speaker 4)
Have we done all of it?

(Speaker 9)
No. Are we building all of it? Yes. We’re getting there.

(Speaker 30)
And again, Jay, if you had to describe the growth you’ve had, you’re stuck in an elevator with somebody, and they go, come on.

(Speaker 4)
How much growth have you really had? If you had to describe it, I mean, you said you went from what? You said a couple tech or four techs to? Four to 10.

(Speaker 35)
Yeah.

(Speaker 4)
In 10 months. It’s been 10 months. Yeah. It’s powerful. I’m telling you, folks, you can do it. If you’re watching this and you feel discouraged right now, you can do it.

(Speaker 4)
And to quote the guy who follows Adam Sandler around in his movies, you can do it. Yes, Rob Schneider. Yes, you can do it. Box number eight, you have to determine a sustainable customer acquisition cost. So how much does it cost you to gain a new customer? You have to track that.

(Speaker 4)
If you don’t track it, again, you must measure what you treasure.

(Speaker 3)
You will slack where you don’t track. What am I saying? You have to measure what you treasure. You will slack where you don’t track. It is so important. So again, we track all the numbers so we know that Jay, you’re getting business from your Dream 100 marketing.

(Speaker 3)
You’re reaching out to people that don’t know you and you’re saying, hello, we would love to serve you and provide services for you. And we know it’s working because we track what would happen, Jay, if you didn’t track weekly every single week with with with Carter and our entire coaching team, we would, we’d be lost. And we wouldn’t know how much money we’re spending on advertising. And Prior to that, we were spending probably $150 a week on Google advertising. And now because we’re implementing your processes, we’re getting Google reviews and video reviews, and you guys are doing the HDL content on our website.

(Speaker 4)
We’re down to like five bucks now a day. $28 a week spending on Google ads, which is tremendous. And I want to backtrack one thing, Clay, when we talked about the previous one is we didn’t have hardly any maintenance agreements signed up with our customers. And so we slowly been working on that. And then we have standup crew meetings at 745. And in that we do some job role shadowing where we try to help our techs work with objections, overcoming objections with customers.

(Speaker 4)
And that’s been tremendous. And that has increased our maintenance program big time. Plus we incentivize our technicians with money to talk to our customers to sign up with the three options of a maintenance agreement. Again, you’re doing a daily huddle. We teach that. We teach that, folks.

(Speaker 4)
That’s something we teach. I’m telling you, if you have a business and you hate yourself, don’t do a daily huddle.

(Speaker 39)
So we’re moving on to box number nine.

(Speaker 4)
You have to create it. To build an organization, you have to be organized. Yes! So to build an organization, you have to be organized. You can’t spend your entire meeting looking for passwords and documents. You’ve got to save things properly, file nomenclature, saving passwords in the right place.

(Speaker 4)
I can’t tell you how many clients I meet with wonderful people. They’re going, you know, I haven’t updated my website in five

(Speaker 3)
years. I say, why not? They say, I can’t find the passwords. So you’ve got to have systems and processes.

(Speaker 9)
Box number 10, you’ve got to manage people.

(Speaker 4)
This just in, you can’t just hire people. It requires teamwork to make the dream work. Jay, you’ve got those daily huddles going, those daily standing meetings. How much has that impacted you, having those daily standing huddles where you get on the same page with everybody before you start your day? They’re huge. They create a teamwork atmosphere.

(Speaker 4)
Everybody knows what needs to happen and what needs to get done. And everybody knows what we need to get done to be profitable so that we can then pay our employees more money. That’s important. Again, folks, there’s so many things that Jay is doing. He’s doing it well. I’m just super excited for Jay to be able to encourage everybody out there.

(Speaker 4)
Box number 11. You got to have a repeatable, sustainable weekly schedule. There’s always one more job, one more opportunity, one more crisis. You got to build a schedule. And Jay, you’ve done that. You’re doing that.

(Speaker 4)
It’s always something we’re working on. Box number

(Speaker 3)
12. Again, I mentioned it earlier, it requires teamwork to make the dream work. You’ve got to have a system in place for hiring, inspiring, training, and retaining. You have to have a system in place to hire, inspire, train, and retain. Once again, you have to have a system in place to hire, inspire, train, and retain. If you cannot find good people, train good people, yes, even in Seattle, someone says, you can’t find good people in Seattle. Oh, yeah, you can.

(Speaker 3)
People say, you can’t find good people in California. Oh, yes, you can. Could you talk about the hiring process, the hiring systems, and how much that’s impacted you being able to now find good people, hire, inspire, train, and retain good people? Sure. Before Thrive, I would interview people one at a time. And that was a waste of my time.

(Speaker 3)
Because sometimes I’d interview four people and there went four hours of my life. And then I learned about the group interview. And so we started scheduling that.

(Speaker 9)
And it’s been incredible.

(Speaker 4)
You can find the A players in those kind of situations, and that’s so beneficial to us. And plus, I don’t waste four hours. I’m only concentrating on one hour, and it’s been super beneficial. I got to also when I went down to the Thrive Time conference last month, I got to watch you do the interviews. And you just made it so easy and understanding. And I was putting too much stress on myself.

(Speaker 4)
And I followed your advice. And then I read the little sheet of paper you handed out talking about Adam Sandler and his. I put that into my interview. It just lightens it up a little bit. It lightens it up a little bit. I’ll say this for anybody out there watching.

(Speaker 4)
We had 31 people that were supposed to be at our interview on Wednesday night. 31. Which is more than 30, by the way. And you would think, wow, how are you going to interview 31 people at the same time? And I’m counting. seven people showed up.

(Speaker 3)
But of the seven that showed up, we only had two that I could count that mentally showed up. What am I saying? Only two of those seven even showed up anywhere close to on time. And these aren’t like early morning interviews. These aren’t late night interviews. This is 5 .30 PM.

(Speaker 3)
So I’m just telling you folks, you got to do this process for hiring people. My final question I would ask you, for anybody out there, my final two questions.

(Speaker 9)
For anybody out there that is not a client, that is not paying our team $1 ,700 a month to help them start and grow a successful company, Could you describe what kind of impact has it made on you, your business, your family? Like I told you earlier in the interview, Clay, I was suffocating.

(Speaker 3)
I was, like I said, I was doing the business since 2009, and everything was going through me.

(Speaker 4)
And at a point, it’s a breaking point. And that’s where I think businesses just cave in and give up. And I found you on Rumble and I started listening to you and I think I told myself that it’s possible. This guy’s system is possible and I can see hope and I could keep the business going. And I just encourage people, if you’re on the fence, get off the fence and try it. What do you have to gain?

(Speaker 4)
Everything. There’s a proven path. There’s a way to get through it and there’s hope and the vision becomes clear. Final question is, how would you describe the conferences? Because I never know how you guys are going to react.

(Speaker 9)
People like Dr. Zellner show up, or Tim Tebow, or Eric Trump. We bring in a lot of people. The room is filled with clients who are successful. So we bring up client success stories. And the way it works is we do 30 minutes of teaching, and then I do a 15 -minute Q &A.

(Speaker 2)
And those questions are based upon the questions that attendees are writing on the whiteboard.

(Speaker 4)
So I never know how it’s going to go. I know we’re going to cover the systems. But how would you describe the conferences?

(Speaker 47)
they’re incredible, they’re full of energy.

(Speaker 3)
And then when you have a break, you can talk to people that are in the business too, and learn from them. And also sometimes give some advice that, hey, I went through that. And so I started doing a calendar and it’s helped me keep on task.

(Speaker 9)
And I started doing a to -do list and it’s helped me to keep on task.

(Speaker 32)
And there’s hope, there’s a way to get out of it and to move on.

(Speaker 9)
I’ll give you the final word, final 30 seconds. Anybody watching this right now, maybe someone feels down in the dumps. They feel like they are stuck with their business.

(Speaker 3)
What do you say?

(Speaker 4)
No, you’re not stuck. I would join and learn from them and implement. be a diligent doer. Just, you know, does it happen in one day? No. Does it happen in one week?

(Speaker 4)
No. But if you’re just willing to keep trying and peck at it and peck at it, you’ll see it turning. You’ll see some improvement and you’ll get hope and your vision will clear up. Jay, thank you so much for your time, for your energy, and for anybody out there, if you learned anything on today’s show, I want you to share this show with a friend. Surely you shall share. If you’re watching this right now and you learned something, share it with a friend.

(Speaker 4)
And I would encourage you to check out that website, absoluteheatingcooling . com. Jay’s a real guy. He has a real business, a great family. That’s absoluteheatingcooling .

(Speaker 9)
com.

(Speaker 3)
And by the way, folks, a little search engine tip. It does help Jay’s website rank higher. Thus, it will benefit him in the short term and the long term if everybody goes to visit that website. So everybody right now, go with me now. Go to absoluteheatingcooling . com.

(Speaker 3)
AbsoluteHeatingCooling . com. That’s AbsoluteHeatingCooling . com. Jay, it’s an honor to know you, sir, and we’ll talk to you soon. Thanks, Clay.

(Speaker 3)
It was an honor to talk to you. Bye -bye. I’m Glenn Shaw, owner of Shaw Homes in Tulsa, Oklahoma. Started the company in 1985. At that time, it was one employee doing everything, me. I met Aaron Antus in 2007. The top three things that Aaron did for Shaw Homes was He brought in processes that helped us be able to repeat over and over.

(Speaker 3)
He brought in unique hiring skills. He was able to find the right people for the right seat on the bus. And Aaron brought sales techniques that we weren’t familiar with up until that time. When Aaron came, we were selling about 80, 85 houses a year. And during the 16 -year period, we sold get up over 400.

(Speaker 3)
Before I met Aaron, the only sales manager we had was myself, and I was completely unable to perform that job. And so Aaron brought major changes and great results with him. In the many years that I was building houses before Aaron, I was great at selling if somebody wanted to buy. But they had to be knocking on my door, asking me to sell them a house before I could actually make that sell. I had no sales techniques and no ability to generate sales. Aaron coming in as a natural salesperson just absolutely transformed that and made the sales experience better for the company and better for our buyers.

(Speaker 3)
Prior to Aaron, I would work all week for the company. I’d sit in the model home over the weekend. And I had a salesperson or two, but I was actually out there all weekend working that. Since hiring Aaron, I was able to take my weekends off, even reduce my workload during the week. I went from working 60, 70 hours a week to almost a normal workload. So I’ve been a member of the Builder 20 program in the National Association of Home Builders for 25 years, 20 years.

(Speaker 3)
And during that time, I’ve seen a lot of sales managers with the other companies that have been involved.

(Speaker 4)
And in my opinion, Aaron is smarter and sharper than any sales manager of any builder that’s ever been in our group. Now, some markets, they don’t have to try to sell, they just sell themselves. But with the ability to sell and to train and hire, Aaron was better than any of those sales managers that were in my program. Well, I remember when I considered hiring Aaron many years ago, the thought of spending the extra money was a little scary, but in hindsight, it was one of the best things I’ve ever done. It freed my time, increased our sales, and at the end of the day, increased our profitability beyond my wildest expectations. Years ago, I was concerned that if I didn’t do whatever a customer asked me to do, it might be the last house I sold.

(Speaker 4)
And so over time, we were able to move away from unlimited customization to pre -designed options. The problem that we were having in those days is that the customer would tell us what they wanted, but they didn’t really know what they wanted. And we would deliver exactly what they told us to do, and they wouldn’t be happy with it. So as we became more standardized, we give lots of options, but we don’t customize. And in the end, that allows us to sell more homes for better margins than spending countless hours trying to customize in just every avenue of the sales process. We get weekly reports on sales, on profitability, on production, and it provides all the manageable tools that I need to review the company from a 10 ,000 -foot level.

(Speaker 4)
All right, Thrive Nation. On today’s show, what we’re going to focus on is how to grow a successful company. So what I’m going to do is I’m going to pull up a graphic that

(Speaker 16)
is the theory of how to grow a successful company, but vision without execution is hallucination. And so if you go to Thrivetimeshow .

(Speaker 1)
com forward slash millionaire, you can download a book that I have written called A Millionaire’s Guide, How to Become Sustainably Rich.

(Speaker 4)
You can download it for free at Thrivetimeshow . com forward slash millionaire, but you have to actually implement that which is in the book. And so on today’s show, we’re joined by a very successful person in the home building business, a great friend of mine, a man by the name of Aaron Antus. Aaron Antus, welcome on to the Thrivetimeshow. How are you, sir? I’m doing great, Clay.

(Speaker 4)
Thanks for having me on. Hey, so I got to ask you this for people out there that want to prove you’re not a hologram.

(Speaker 34)
First off, what’s the website for your company so people can verify that you are, in fact, a real business?

(Speaker 4)
You bet. It’s shawholmes . com. S -H -A -W -H -O -M -E -S dot com. shawholmes . com.

(Speaker 4)
I’m pulling up shawholmes . com. Pulling up. That’s the website, shawholmes . com. And when you and I met, before we met, you had been already very successful as a home builder.

(Speaker 4)
You turned your dream of being a home builder guy into reality. Yeah. And so how many homes had you sold, or what kind of sales had you done? and your career as a home builder guy before you and I even met? Before we met, probably about 750 million in sales prior to meeting you. And then you did the year we first started working together, what were the sales totals that year?

(Speaker 4)
We were at like $19 million. $19 million. And then when you ended 2022, obviously we’re in 2023, and so we’ll see how this year ends. But as far as ending 2022, how much sales did you do last year at the end of 2022? 2022, we were at like $84 million. OK, so from $19 million to?

(Speaker 4)
$84 million. $84 million. So you’re doing some things right here. And what we’re going to try to do is kind of demystify the plan here. OK, so here we go. you were establishing revenue goals.

(Speaker 4)
Yep. When you and I first started working together, we started off with a 13 -point assessment. We went over your goals. I’m not going to ask you to share your goals on the air, but why is it important that you have goals? Well, I mean, goals are sort of your guideposts that, you know, you set something out there in front of you and you start chasing after it.

(Speaker 4)
And without that, you’re just kind of floundering in mediocrity. You don’t have any reason to get up in the morning and really get after it. And so, you know, I think goals are, you know, it’s, it’s, you can have lots of different types of goals. And we’ve talked about a lot of this. We’ve talked about, you know, having financial goals and having, you know, fitness goals and having friendship goals and just all these different areas. I know you’ve got the F6, you know.

(Speaker 4)
So that’s kind of something that, you know, we touched on very early on. You asked me, like, is the goal, is one of your goals more income or is it more time? And so I said, well, really, at this point, it’s more income. And then later, it became more time. So it’s changed over the time I’ve known you since 2016. We’re going on seven years, and the income went up considerably.

(Speaker 4)
So now it’s turned in the last couple of years towards more time. Now, the break -even numbers, again, I’m not asking you for the numbers on the show, but you guys have a lot of fixed costs. I mean, if you go to shawhomes . com, you’ve got framers. You have plumbers. You have tile people.

(Speaker 4)
You have so many skilled people. You have a full -time salesperson. team, you have an admin staff, and if you don’t sell a house… You still have the service of the land. You still have all the overhead. Why is it important for every listener out there to know their break -even point?

(Speaker 4)
How many deals they need per month just to break even? Well, yeah, because you’re going backwards real quick. And it doesn’t take very long if you’re at the beginning of your business. It doesn’t take very long for you to be in a place where the creditors are knocking at your door, and you can’t pay your bills. And all of a sudden, you’re going to lose all your, for us, all of our money. all of our suppliers are going to start backing out.

(Speaker 4)
So, you know, you’ve got to know what that number is that lets you tread water so that, you know, okay, this is the worst case scenario, everything above that, at least I’m into the profit zone. So, you know, you go out of business pretty quick. Most businesses don’t last more than just a few months if they get below that breakeven number. Now folks, again, these might seem like simple steps, but they’re all the linear steps you have to take to create time, freedom, and financial freedom. And if you want to grow your company, this is how you do it. Box number three, though, is you have to know the hours you’re willing to work.

(Speaker 4)
Now, your incredible wife is here off camera for accountability. So at any point, you know, she could yell like, amen or boo.

(Speaker 40)
But you guys are on the same page with the hours you’re willing to work.

(Speaker 4)
And you guys, as a couple, I want to brag on both of you, you guys both committed to sacrificing time and energy and a lot of things to get to where you’re at in life.

(Speaker 40)
And then as you had your chance, you raised them, you decided to devote time to raising said kids.

(Speaker 4)
And now that your kids are older, you’re devoting time to raising these kids. So it’s not like you advocated being a parent while also growing a company. You did both well. Let me get your thoughts on sitting down with your spouse, if you’re watching this today, or your significant other, and making sure you’re on the same page about how many hours per week you’re willing to work. Well, yeah, I mean, you don’t want to grow a business to, you know, make a whole bunch of money just so you can split it in half later. Oh, because that’s kind of what happens when you don’t work out those details ahead of time.

(Speaker 4)
And so my wife and I have been married 25 years. We’ve been together for four before that.

(Speaker 16)
And so, yeah.

(Speaker 4)
Sorry. Twenty six. Did I just say twenty five? Just like I hate to do this to you. I just got in trouble. I hate your wife just turned twenty seven on Thursday.

(Speaker 4)
And what you said is 100 percent false.

(Speaker 20)
OK, so the unique value proposition here.

(Speaker 4)
Now let’s talk about this. Whether it’s, you know, growing a home building company or a dog training business or a haircut chain or a carpet cleaning franchise. or whatever business we’re involved in helping to grow. You have to sit down as a listener out there as a business owner. You got to figure out what makes your company unique.

(Speaker 16)
Absolutely.

(Speaker 4)
So I want to ask you, what makes Shaw Homes unique in the marketplace with other home builders? Yeah, we have more furnished and decorated model homes than any other builder in the market. So a lot of times people, when they walk into a home and they’re trying to decide if they like the floor plan, the layout, whatever, usually most builders in our market have an empty house that they walk into. It just kind of echoes when you walk through it. There’s no furniture or anything. And we completely, as you can see in this little video here, furnish and decorate it, make it beautiful.

(Speaker 4)
We are the most award -winning builder in the state of Oklahoma. That’s true. We’ve won like five times as many awards as any other builder in the market.

(Speaker 22)
So definitely, that is one of our big takeaways.

(Speaker 4)
I’m going to throw you under the bus real quick, and I don’t mean to do this super passively -aggressively. It’ll just be more of a subtle passive -aggressive. When I met you, you guys had all these awards, but no one knew. That’s true. It was like this weird, bizarre thing where you had all these awards. I remember talking to you and I’m like, what makes you guys different?

(Speaker 4)
And you’re like, you know, we do a good job and you’re going to be nice about it. You’re a good salesperson. But I said, well, I mean, tell me about the awards. And you’re like, well, we got this award, that award, this award, like 45 minutes later, it’s like that award. this award, I need to shave now, this award, that award, I need to go brush my teeth, this award, that award, I want to go mow the lawn now, this award, that award, I think I’m retiring, this award, my kids are turning 18, I can see it, this award, you’re just going, and this award, and that award. And so we put those on the website and that helped.

(Speaker 4)
And the other thing you guys were, we needed to change was all these people were saying great things, but we didn’t have video reviews of them saying it on camera. Right. So it was like your online reputation Didn’t match your real world reputation. You had so much good momentum. there and so many people loved you guys. And now you guys have, would you say, 100 video reviews?

(Speaker 4)
Oh, gosh, I would say more than that. We’ve got, yeah, we have a lot. You can just keep scrolling and scrolling and scrolling. And this is actually all that’s on this page. If you go to our YouTube channel, we have way more than this. So again, and this is all the stuff.

(Speaker 4)
You’re going to grow a successful company, folks. Step one, you got to figure out your revenue goals. Step two, you got to figure out your breakeven goals. Step three, sit down for an hour of power.

(Speaker 18)
Sit down with your spouse.

(Speaker 4)
Make sure that you guys are on the same page of your hours you’re willing to work. Step four, unique value proposition. Figure out what it is that makes you unique. in -depth guide that you can download for free at thrivetimeshow . com forward slash millionaire if you get stuck. Next box, you gotta improve your branding, your website, your one sheet, in your case, model home presentations, business cards, social media branding, everything that a customer sees needs to be first class.

(Speaker 4)
And I was talking to a guy named Ronnie Morales today and it’s Morales Brothers. I think you met him at a conference. He told me this and I’m not slamming Ronnie. Ronnie, if you’re listening, I’m not slamming you. This is the real thing. Ronnie said he listened to our show for seven consecutive years before ever reaching out.

(Speaker 4)
And now he’s reached out and he’s up 57 % in about eight months. That’s awesome. And we’re going to put his story on part two of today’s show because he’s in Texas and he’s seven years behind you, but he’s doing a great job. What do you think that thing is where people have bad branding And we’re not aware of it? Someone hasn’t brought it to our attention? What causes bad branding?

(Speaker 4)
You know, the number one thing I hear business owners say is, well, you know, I don’t really need good branding because I sell everything by word of mouth. I’ve got such an incredible reputation that everybody just comes to me by word of mouth. And then it’s like, OK, yeah, but how much business did you do last year? Well, not very much, and I’m really unprofessional. but I’ve got great reputation out there and I get a lot of word of mouth. So when people switch over to starting to improve branding, I know you helped us a lot with that in just creating a lot better looking website, creating a, you know, we’ve got an office environment now that is when people walk into our model home, they are blown away.

(Speaker 4)
We truly wow our customers when they come to our model homes. It’s a one of a kind experience in the state of Oklahoma. And the process of that, you know, just going through branding it so that it looks really top -notch. And, you know, that includes everything from, you know, marketing to all of your senses and everything else. So it just really brought us to another level. And when the customer comes in and experiences us after having walked through other builders’ homes, they usually come in and go, you guys are just on a whole nother level.

(Speaker 28)
It’s sights, sounds, smells, experiences, everything that your customer sees, they’re grading you on.

(Speaker 4)
And you might not know that they are even judging you because they’re not filling out the form. And I have a funny story to share with you that’s kind of sad. I was working with a fitness guy years ago, and I’m not going to tell you what study he’s in or what study he focused on.

(Speaker 46)
I know you want to know, but I’m not going to tell you.

(Speaker 4)
And he filled out the form because his wife wanted him to schedule a 13 -point assessment. He did not want to. And he tells me, Clay, honestly, I’m just doing the call because my wife wants me on the phone. I don’t really get leads from social media. I don’t get leads from marketing. I get all my leads word of mouth, like you were saying.

(Speaker 4)
And I said, well, let me just do this. Let’s just, um, this first month working together, let me get all the passwords for your Facebook, your Google, your YouTube. And I’m just as the first month we are, we just, with every single client, we optimize your YouTube, your Facebook, your Instagram, your Twitter, your all that. Yep. We log on. This is a fitness guy.

(Speaker 4)
He was spending like 400 bucks a week, every week on ads.

(Speaker 45)
Yeah.

(Speaker 4)
And he hadn’t known, he wasn’t aware. that every time a lead came in, it got stuck in Facebook and went to an email address that he wasn’t checking. So think about this. And it’s like 15 to 20 leads a week for years, this guy had. And so I’m going, you’re spending, you know, 20 grand a year on ads that you’re not aware of. get anything from, um, and are you aware that the phone number on your site rings to a phone?

(Speaker 4)
That’s no longer real, a real phone. And I’m serious.

(Speaker 35)
This was real.

(Speaker 4)
And then he had before and after photos where somebody had had the idea of let’s get before and after photos, you know, where you interview someone before they start working out. Yeah. But then they never completed the thought. You know what I’m saying? Where it’s like, they interview them about getting in shape, but then they never actually like aired the part where they’re in shape. Oh no.

(Speaker 4)
So it’s just sort of like an interview with people that are not in shape. And I’m like, I, and again, he’s busy guy, busy entrepreneur, that kind of stuff is very common. It’s, it’s kind of laughable if it’s not your company, but okay.

(Speaker 16)
Next box, you got to determine your, your, your, your customer acquisition costs.

(Speaker 4)
How much does it cost you to get a customer? So Aaron, you guys run ads on, on Google, on Facebook, on retargeting ads. You have massive signage. There’s a lot of stuff you do. Yep. Why is it important to know how much it costs you, at the end of the day, to get an actual new buyer of a shawl home?

(Speaker 4)
Well, because if you want more of those, you know what it costs to go generate more of those. And it’s… You know, it’s a cost where it’s like, OK, well, you know, I’m down in sales this month or this quarter or whatever, and I need four more sales to make it a good quarter here before the end of the quarter. And it’s like, I know I can go put money into that and it’s going to cost me X number of dollars per customer to get there. And so then it’s just a matter of do I want to spend that money to get to that point? So, you know, for us, it’s, you know, a pretty high number because it’s a it’s a big ticket item.

(Speaker 4)
But for some people, it might be, you know,

(Speaker 44)
very small to get that you know each customer but for us You know, it’s, you gotta know what the number is because ultimately that goes into the price of your product and whatever you sell, you know, we’re doing homes. That is one of our line item costs in our homes.

(Speaker 4)
That’s a cost. Yeah. Now, if you go to any of the businesses that I’m involved in, you go to eitrlounge . com forward slash staff. I put in the password here. Once I put in the password, I have all of the documents needed to run the company and they’re all saved.

(Speaker 4)
So the checklist for the manager, the opening checklist for the assistant manager, the bathroom cleaning checklist, everything needed to grow the companies all in one place. And therefore, the business, everybody who works there knows where to go to find those documents. This is the kind of stuff that fires me up, and it makes other people crazy. Oh, yeah. So with the conferences we do, if we ever do a conference that’s out of town, I have a checklist of stuff I print out. I know it seems kind of crazy for people, but this is real.

(Speaker 4)
I print it out, and it’s like, OK, socks. If I’m gone for four days, I want to have 12 pairs of socks. Why? Because it could be hot. I don’t know. could get wet.

(Speaker 4)
I don’t know. I have a list of deodorant and socks and shaving, and I have a laptop and a backup laptop, and I have patch cables and XLR cables. And we bring three, you’ve seen all this stuff, but it’s multiple monitors, backup monitors. Backups for everything. When you guys build a Shaw home, you’re not moving off of guesswork.

(Speaker 16)
There’s blueprints, there’s plans, there’s systems, so houses don’t fall down.

(Speaker 4)
There’s somebody out here listening right now that doesn’t have systems in place. They don’t have checklists. They don’t have it.

(Speaker 43)
And so they have to think about everything all the time, because if not, they forget a step.

(Speaker 4)
What would you say is the importance of having taken the time to have built these systems now? It is the night and day difference between running around like your hair is on fire every day, constantly playing firefighter, or you hear people say, I’m up to my armpits in alligators. It’s because you don’t have systems in place. And every time at Shaw Homes, every time that we have a problem come up, we automatically go, okay, what step in our system did this fall apart in? And what’s broken in that step? And how can we fix it so it never happens again?

(Speaker 4)
So we go fix the process. We address the problem for the customer, but then we go back after that and we go, how do we fix the process so we don’t repeat this problem?

(Speaker 38)
And the business owners that are running around with their hair on fire all the time, it’s because there’s no systems, no processes.

(Speaker 4)
Everything is urgent.

(Speaker 41)
Everything is hair on fire.

(Speaker 4)
world that you live in. And if you’re going to build homes for a living and build a lot of them, you cannot live in that chaos world. Now this next box, I get excited about all these boxes. This is what I get excited about.

(Speaker 42)
This, this right here is what I care about.

(Speaker 4)
Okay. The next box is management and execution. You have people on your team and I’m just going to give some examples. And I hope this benefits somebody out there listening. You have people on your team. It’s their responsibility.

(Speaker 4)
Every time that you do a new house, they go out there and they design or they get the blueprint on the website. They get the new design of the home, because people want to see floor plans. So somebody’s job is to get those up there. Yes. Somebody gets photos of every house that you guys are building. Yeah.

(Speaker 4)
Somebody gets videos of every house. Somebody puts them all up for sale. Somebody answers the phone every day. Somebody calls the leads every day. Every day. Somebody cleans the bathroom every day.

(Speaker 4)
Somebody builds the houses every day. Now, this is what I find, and I’m sure none of our listeners can relate to this. Some of our listeners, they don’t fire people, and then nothing happens. So work with me on this. There’s listeners out there that I talk to every day because we do free 13 -point assessments. So I talk to two or three people a day who go to thrivetimeshow .

(Speaker 4)
com. They want to schedule a consultation. And the other day, you heard me talking to Jordan. I said, Jordan, go ahead and keep setting those. He’s setting a point with someone who’s definitely not a good fit. And you could tell he had a little question if that was OK.

(Speaker 4)
And I said, I would rather you set an appointment with somebody than not, because I don’t know if who’s a good fit or not. But the idea, though, is I sit down. I was talking to a guy the other day. And he was like, the reason why my team did not get Google reviews or videos reviews this week is because we fired a guy.

(Speaker 8)
And I go, cause I’m just asking him, you know, where are we stuck?

(Speaker 4)
What’s your biggest limiting factor? I have a big process. I go through my evaluation. I said, who calls the leads? He’s like, well, normally I have a person that calls the leads, but we just fired her. And I mean this, I’m going, how long have you been in business?

(Speaker 4)
This guy’s been in business for over 10 years and he’s reaching out for help. Good person. We’re trying to help him. I think it’s going to be a good fit. But so I said, so basically everybody follows the systems until they don’t work there anymore. And then no one does the systems.

(Speaker 4)
And you go back and forth vacillating from things being done to not being done. And one of my favorite things about working with you guys is that you’re honest people. What does that mean? You do your best to do what you say you’re going to do. And you, you hold yourself and the employees accountable. Absolutely.

(Speaker 4)
But what would happen if every week you, uh, if somebody wasn’t performing, you remove them from the position and then the houses weren’t built for the week because something wasn’t going well, or because maybe a salesperson wasn’t performing at the peak, you let them go. And the next thing you know, what would happen if you manage your company that way? It would be a disaster.

(Speaker 16)
I mean, I can’t just fire my superintendent without having somebody already ready to take over all of those responsibilities because I’ve got materials showing up at the job site today, tomorrow, and the next day. I’ve got trades showing up who need some supervision, need to know what they’re supposed to be doing.

(Speaker 4)
If I fire that guy with no warning, somebody else has to come fill in that position.

(Speaker 41)
So, you know, for us, we try to never have that gap happen.

(Speaker 4)
And, you know, sometimes it’s like, you know, that you’re going to need to fire somebody, and you can see the writing on the wall. But you want to get the next person up and ready to go before that happens. And you guys have a weekly meeting. So we talk a lot on this show from an employer perspective. But how frustrating would it be to be an A -player employee, and you’re working for a C -player boss?

(Speaker 40)
You know, a boss that doesn’t have a staff meeting, that’s not organized, that doesn’t pay people on time, that’s constantly emotional.

(Speaker 4)
I see that a lot. And so management is a learned skill. And thankfully, you know, when I first met with you, you’d already really mastered, in my opinion, managing people. But this next box is where I thought we needed some help, was to build a system for constantly recruiting new people, because certain people work for Shaw Homes for three years or four years, and then they want to go move, they want to have a baby, they want to stay home, they want to get a new job. And even though you have low turnover at Shaw, certain people get to their expiration date, and it’s time for them to move on to something else. And because we didn’t have a process in place at Shaw at that time to consistently bring in a pipeline of new people, it made it difficult to do the management that was needed.

(Speaker 4)
Can you talk about the importance of implementing a human resources program for hiring, inspiring, training, and retaining good people? It’s huge. I mean, that was definitely an Achilles heel for us, and you helped us a lot with that. You know, putting in a, you know, where every single week I’m seeing, you know, potential candidates that could come work for us, and they’re job shadowing and seeing what it’s like to work in our company every single week. Yep. It, it does multiple things.

(Speaker 4)
It helps the people who work there to know, Hey, there’s other people who desire to come work here. And you know, if I’m not doing my job, I might get replaced. So there’s a little bit of that. And then it’s also a thing of, you know, the people who are shadowing get to see the job being done by people who are happy doing their job. And it helps them to want to come be a part of that. Homes.

(Speaker 4)
I’ve got a very long list of people right now in every single position. that would be excited to come work for us if I did all of a sudden find myself with an opening, you know, because occasionally people leave with no notice or whatever, you know, something happens, family emergency, whatever. Right. And you have that, oh, I need to replace somebody immediately. And the great thing about it is I have a whole bunch of people that I could plug into that position very quickly because every single week I am interviewing. Now, the next box here is you got to do your accounting.

(Speaker 4)
In order to earn millions, you have to automate your accounting. What does that mean? You have to have a system in place for making sure you price your products and services correctly, and that you pay yourself first, that you set aside a set amount of money to pay yourself and your staff. And all these things work together. And what I find is people ask me, often just not knowing. They come from a place of a good heart.

(Speaker 4)
They don’t know. They say to me, Clay, what is the most important step in growing Shaw homes. I’ve heard Aaron on the show. He’s a great guy.

(Speaker 1)
Clay, I’ve heard PMH OKC on the show.

(Speaker 4)
Clay, I’ve seen Oxyfresh on the show. What was the most important thing they did? And to me, that’s like asking a hiker, what was the most important step you took to get to the top of that mountain? Well, it was the one we took there an hour ago. I took a left step. So it’s like asking a baker, what’s the most important ingredient?

(Speaker 4)
Is it milk? Is it sugar? Is it eggs? It’s like asking a farmer, what’s the most important thing, feeding the animals or watering them? What’s the key to your success? There’s just certain questions that I understand people want to know, but all of this has to work together, and nothing works unless you do.

(Speaker 4)
So I have three final questions for you. For anybody out there that’s thinking about scheduling a consultation, a free consultation with Thrivetimeshow . com and myself, obviously, they’re stuck with me if they fill out the form. I’m the only person that does 13 -point assessments. I believe we, I’ve seen it since 2005. We help people decrease their costs, increase their time, freedom, and profits.

(Speaker 4)
What would you say is the benefit of scheduling that 13 -point assessment? Well, actually, the 13 -point assessment was very eye -opening for me. You asked me a lot of tough questions that I probably should have been asking myself and wasn’t. And so as we went through the questions, I was like, I think at every question you asked me, I was like, oh, that’s a good question. I was like, hang on. Let me think about that for a minute.

(Speaker 4)
So I find that it kind of helps open your eyes to, you know, Hmm, these are some things that I know I have some areas of weakness. And then there were, I think, a couple of the questions where I was like, Oh, I know the answer to this one. I got this one, no problem. But it helps you sort of identify, I walked away having identified areas of strength and areas of weakness, even though that really wasn’t the purpose of the phone call, necessarily. It helped me to see that. And then I was like, Hmm, I think I have a need in a couple of these areas, and I didn’t really know what to do for myself.

(Speaker 4)
I didn’t have the answers. You know, in part three of today’s show, part two, we’re going to show the Ronnie Morales story. On part three, we’re going to do a testimony with Myron. And Myron just bought his first Lamborghini today, and he’s super fired up. And so Myron’s about six years down the path. We’ve been working with you for about eight years, whereas Ronnie’s been with us for less than a year.

(Speaker 4)
And it’s at a certain point that we have to take action. Knowledge without application is meaningless. What would you say to somebody who’s like, you know, it’s $1 ,700 a month. And you know, I’m spending that much right now on random ads and that much money on, uh, random regrettable purchases at the gas station. And, you know, a lot of iTunes I’m downloading, I’m spending $1 ,700 a month on various things. And I don’t know if I can afford it because I’ve just bought another vehicle that I can’t afford, but I’m leasing it.

(Speaker 4)
You know, what would you say to anybody who’s kind of on that fence? I mean, I would say you need to do it. I mean, it is made a, it has been a game changer for us. I don’t know why you would sit there and think 1700. a month is too much money to spend. Go find the money somewhere.

(Speaker 4)
Go empty out your sofa cushions. Go sell the stuff that you have in your house that you’re not using.

(Speaker 40)
I mean, go get whatever you need to do to get to that place.

(Speaker 4)
You need to find that $1 ,700.

(Speaker 39)
And I will say this.

(Speaker 4)
that cost was very quickly replaced with the extra money we were making. And I’ve seen, I’ve actually seen, because I’ve been around you for a long time, I’ve seen a lot of your clients come in and right off the bat, they’re real nervous about, am I going to be able to, you know, because maybe they’re a smaller company or whatever. And they’re like, I’m wondering if I’m going to be able to handle this 1700 a month. And then I see them six months later and I’m like, how’s it going now? And they’re like, Man, we’re just hitting record after record. I have referred several business owners to you.

(Speaker 4)
And they’re doing great.

(Speaker 35)
That are killing it.

(Speaker 4)
And that, you know, I’ll give one example. I won’t name the person, but I did send one of my very good friends to you who was on the verge of losing his business because he just wasn’t able. He had bought another one of the shops of what he does. He opened it, and it was not profitable. And it was going to take under both of his shops. And I sent him over to you.

(Speaker 4)
And I remember about three months later, I asked him, how’s it going? And he goes, man, we just had a record -breaking month.

(Speaker 38)
This was amazing.

(Speaker 4)
And by the way, he said, first, he just hit another record -breaking month, just so you know. Yeah. And I know right now, not only does he have way more income, but he has a lot more time freedom because he’s been working with you for many years now. And so it changed his life, just like it changed my life. I would say, if you’re thinking about doing a 13 -point assessment, stop thinking. Dial the phones.

(Speaker 4)
Pause this video. Make the phone call. Reach out to Clay. Get it started right now. Now, final question I have is, I think people look at oxyfresh . com, and they go in.

(Speaker 4)
There’s 500 locations now. And they look at Elephant in the Room and they go, there’s five brick and mortar locations now. They look at Shaw Homes and they go, you know, this, these are big success stories. I don’t know that I can do it. What would you say to somebody out there that just feel like they might not have the, like all this stuff they’re going to learn is going to be over their head, too complicated.

(Speaker 4)
What would you say?

(Speaker 16)
I would say the information, the ideas are easy.

(Speaker 4)
It’s the application that is difficult for people. The ideas that you share, there’s nothing that’s like, oh my God, I don’t have a PhD, therefore I can’t do it. I feel like it’s all very, very simple stuff. But it is a lot of action to get traction. And you’ve got to get the action going. And I think if somebody has diligence and discipline or can learn diligence or discipline, they’re going to do extremely well.

(Speaker 4)
And it’s not about education. It’s about action. Now, Aaron, I got one thing I want to say, and then we’re going to wrap up today’s show with a boom.

(Speaker 37)
Because boom stands for big, overwhelming, optimistic momentum.

(Speaker 4)
And that’s what’s required to have success. People watching this are going, Aaron, he looks like a normal guy. Well, that’s true. They say, well, he sounds like a normal guy. Sounds like an all right guy. That’s true.

(Speaker 4)
But the one thing you can’t quite picture on the show, and I want to just give that gift to you folks who are watching, is Aaron smells tremendous. If you had smell -o -vision, if you could just get up there and just smell that it’s incredible and it’s really it’s it’s his aroma that allows him to achieve massive success so unless so if you’re out there and you’re going what’s the secret sauce it’s not a sauce it’s more of just a smell so uh i don’t know if you qualify to have the kind of success he has unless you smell like he smells it’s a really tremendous smell okay let’s do this thing with the boom here we go three two one boom well thrive nation we have an opportunity all the time we have Okay, Aaron Antis, guess who’s joining us for the December 4th and 5th, 2025 Thrive Time Show Business Growth Workshop? Santa Claus?

(Speaker 23)
No, we will not be joined by Santa Claus, but we will be joined by Eric Trump, the son of the 45th and now 47th President of these United States.

(Speaker 4)
And yes, America,

(Speaker 26)
Grace will be in the place.

(Speaker 28)
And yes, Dr. Stella Manuel will be there so you know it will go well.

(Speaker 36)
Yes, we have Mel K in the house.

(Speaker 31)
Pastor Phil and Tammy Hodson -Pillar will be hosting this event at their beautiful church right there in sunny Anaheim, California.

(Speaker 18)
Yes, folks, make this a December to remember.

(Speaker 4)
Make this a December to remember and join us at the two -day interactive Business Growth Workshops. For over 20 years, folks, I’ve been hosting Business Growth Workshops where we’re going to teach you marketing, sales systems, human resources, accounting, social media marketing, branding, sales training, search engine optimization, accounting, workflow development, financial management, all this and more. I’m Ron Burgundy. He needs someone to run the companies for him. And so the man that runs the Trump organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build.

(Speaker 4)
I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it. are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last pretty much since 2015. He’s been the man behind it, so you’re talking, we’re into nine, going into 10 years of him running it, and we get to tap into that knowledge.

(Speaker 4)
That’s gonna be amazing. Now, think about this for a second. Nothing is over until we decide it is! Was it over when the Germans bombed Pearl Harbor? German? Forget it, he’s rolling.

(Speaker 4)
And it ain’t over now!

(Speaker 17)
The lineup continues to grow, and this is how we do our tickets here at the Thrive Time Show. If you want to get a VIP ticket, you can absolutely do it.

(Speaker 4)
It’s $500 for a VIP ticket. We’ve always done it that way.

(Speaker 16)
Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money.

(Speaker 4)
I totally understand what it’s like to be in a tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket. have limited seating here with there’s a lot of togetherness and closeness camaraderie so again if you want to get tickets for this event all you have to do is go to thrive timeshow . com go to thrive timeshow .

(Speaker 4)
com when you go to thrive timeshow . com you’ll go there you’ll request a ticket boom or if you want to text me if you want a little bit faster service you say i want you to call me right now i just texted my number it’s my cell phone number my personal cell phone number we’ll keep that private between you, between you, me, everybody.

(Speaker 23)
We’ll keep that private.

(Speaker 4)
And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918 -851 -0102. 918 -851 -0102. I know we have a lot of Spanish -speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918 -851 -0102.

(Speaker 4)
-0102. That is not actually bilingual. That’s just saying Juan for a Juan. It’s not the same thing. I think you’re attacking me. Now, let’s talk about this.

(Speaker 4)
Now, what kind of stuff will you learn at the Thrive Time Show Workshop? So, Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here, OK? OK. You’re going to learn marketing, marketing and branding.

(Speaker 4)
What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand. You want to get that brand out there. It’s like, how do I actually make people know what my business is? is and make it a household name.

(Speaker 35)
You’re going to learn some intricacies of how you can do that.

(Speaker 4)
You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people.

(Speaker 4)
Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing. managing people. Why does everybody have to learn how to manage people? Well, because first of all, people are, you either have great people or you have people who suck. So it could be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge.

(Speaker 4)
But if you have the right systems, you have the right processes, and you’re really good at selecting great ones. And we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization.

(Speaker 19)
We’re going to teach you accounting.

(Speaker 4)
We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. management. How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized?

(Speaker 4)
How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two -day interactive business workshop. But let me tell you how the format is set up here. And again, folks, this is a two -day interactive 15 minute workshop. Think about this, folks.

(Speaker 4)
It’s two days. Each day, it starts at 7 a . m. , and it goes until 5 p . m. So from 7 a .

(Speaker 4)
m. to 5 p . m.

(Speaker 26)
, two days.

(Speaker 4)
It’s a two -day interactive workshop. The way we do it is we do a 30 -minute teaching session, and then we break for 15 minutes for a question -and -answer session. So, Aaron, what kind of great stuff happens during that 15 -minute question -and -answer session after every teaching session? I actually think it’s the best part about the workshops, because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them.

(Speaker 4)
And you go in there and they talk in vague generalities and they’re constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership. And you don’t you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we we allow you as the attendee to write your questions on the whiteboard. Yeah.

(Speaker 4)
And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15 minute break to to stretch. And this is also your opportunity to meet some of the great speakers like Pastor Dave Scarlett. You could meet Mel K. You could meet Amanda Grace. You could meet Dr. Stella Emanuel. You could just grab a coffee.

(Speaker 4)
You could find some alone time. You could get lost in the bathroom. You could try to go and get a photo with one of the speakers. You could try to photobomb a photo where someone else is getting a photo with the speakers. You could go attempt to find your phone, wallet, and your keys.

(Speaker 2)
That’s a good idea.

(Speaker 26)
That means you have less than 3 % of our population that’s even self -employed.

(Speaker 4)
So you only have 3 out of every 100 people in America that are self -employed to begin with. And when Inc. Magazine reports that 96 % of businesses fail by default, By default, you have a 1 out of 1 ,000 chance of succeeding in the game of business.

(Speaker 25)
But yet, the average client that you and I work with, we can typically double the size.

(Speaker 4)
No hyperbole, no exaggeration. And I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. And you say, double? Yeah, there’s businesses that we have tripled.

(Speaker 4)
There’s businesses we’ve grown 8x. There’s so many examples. see at thrive timeshow . com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet.

(Speaker 4)
Add to that Eric Trump, the man that runs the Trump organization. You say, Clay, I still I’m not going to get a ticket unless you give me more. OK, fine. We’re going to serve you the same meal both days. True story. We have we cater in the food and because I keep it simple.

(Speaker 4)
I literally bring in the same food both days for lunch. Who’s with me? Let’s go! It’s an incredible Mexican restaurant. That’s going to happen. Someone says, I want more.

(Speaker 4)
This is not enough.

(Speaker 15)
Give me more. OK. I’m not going to mention a name. right now because I’m working on it behind the scenes here.

(Speaker 11)
But we just continue to add. More and more success stories. So if you’re out there today and you want to change your life, you want to give yourself a incredible gift. You want a life changing experience.

(Speaker 13)
You want to learn how to start and grow a company. Go to Thrivetimeshow . com.

(Speaker 8)
Go there right now.

(Speaker 12)
Thrivetimeshow . com.

(Speaker 8)
Request a ticket for the two day interactive event. Again, the event’s going to be on December 4th and 5th in sunny Anaheim, California. Great weather. Make this a December to remember. Eric Trump, the man who leads the Trump organization. It’s going to be a blasty blast.

(Speaker 8)
There’s no upsells.

(Speaker 2)
Aaron, I could not be more excited about this event.

(Speaker 12)
I think it is incredible. And there’s somebody out there right now, you’re watching, and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that’s going to change your life.

(Speaker 8)
I promise you, this will be 10 times better than that. It’s like I picked the wrong week to quit smoking. to the two -day interactive Thrive Time Show Workshop in beautiful Anaheim, California. I’m Vince Suzuki, also from Sarasota, Florida. He dragged me here.

(Speaker 34)
Yep, was here in 2018, and it changed my business, and I built another business, and now I’m here to do it again with this business.

(Speaker 12)
Yeah, I’m a brand strategist, and I’ve been really

(Speaker 5)
easy to go to a lot of events like this and just leave really in your head. Already there’s the strategic, step -by -step, real -life implementation that we can do for our business and it’s super exciting to be here. I’m very excited that Eric Trump is here and that is going to be epic. My name is Erica and it has been amazing being here at the conference. I’m learning so much. Everything is perfect for me.

(Speaker 5)
But Clay Clark, man, he is one character. It’s a good word for character. Yeah, that is it.

(Speaker 33)
Good, driven, smart.

(Speaker 10)
And I’ve never met a guy who was so hyper all the time. He’s doing so much good. And then I met his mother and she just says she just lets him be Clay Clark. I mean, so he’s endorsed by his mother.

(Speaker 5)
And he’s doing magnificent work.

(Speaker 33)
So it was great meeting you out there and all the people that he surrounds himself with.

(Speaker 32)
His clay Clark starts his days at five o ‘clock in the morning.

(Speaker 5)
Oh, it’s incredible. Yeah, he’s he’s like, he’s he’s a machine. He’s a machine.

(Speaker 7)
But his you know, I could I have problems with my company starting at nine o ‘clock. Yes. Hundreds of people showing up at 5am. In Tulsa, Oklahoma, man, he’s a leader of a leader. He’s fantastic. Yeah, man.

(Speaker 7)
No, he is. And the greatest thing that will come out of all of it, aside from winning the presidency of the United States, we’ll get to that in a second, was an everlasting friendship between Clay and I, because I’m telling you, there’s not too many people in the world that have this man’s backbone and his tenaciousness and his perseverance. And so, buddy, I love you. And to General Flynn, thank you. You guys are incredible.

(Speaker 8)
You guys are incredible warriors. You guys are incredible.

(Speaker 4)
incredible warriors. So thank you, my friend. Clay Clark is here somewhere. Where’s my buddy Clay? Clay’s the greatest. I met his goats today.

(Speaker 4)
I met his dogs. I met his chickens.

(Speaker 20)
I saw his compound.

(Speaker 4)
He’s, like, the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s, like, the greatest marketer you’ve ever seen, right? His entire life. Clay Clark, his entire life is marketing. 4 ,000%.

(Speaker 4)
from February to February. Now, I can better that. Okay, Clay, I don’t think you know this. I don’t think you know this.

(Speaker 25)
I’m pinching myself, and if I cry, forgive me.

(Speaker 4)
In the last two and a half days, we have bettered our entire month of February in the last two and a half days.

(Speaker 26)
So, and the phone’s blowing up.

(Speaker 28)
Everything’s just blowing up.

(Speaker 23)
You’re right, it is like a rocket ship.

(Speaker 30)
So, we’re pinching ourselves, actually.

(Speaker 31)
I learned at the Academy in Kings Point, New York, Octa nonverba.

(Speaker 4)
Watch what a person does, not what they say. Okay, Aaron Antis, guess who’s joining us for the December 4th and 5th, 2025 Thrivetime Show Business Growth Workshop. Ooh, Santa Claus? Remember, make this a December to remember and join us at the two day interactive biz Growth Workshops. For over 20 years, folks, I’ve been hosting Business Growth Workshops where we’re going to teach you marketing, sales systems, human resources, accounting, social media marketing, branding, sales training, search engine optimization, accounting, workflow development, financial management, all this and more.

(Speaker 4)
How do you get tickets? Go to thrivetimeshow . com.

(Speaker 17)
Again, how do you get tickets?

(Speaker 4)
Go to thrivetimeshow . com. I’m Ron Burgundy.

(Speaker 16)
if promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build.

(Speaker 4)
I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages Billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last pretty much since 2015. He’s been the man behind it.

(Speaker 4)
So you’re talking we’re into nine going into 10 years of him running it. And we get to tap into that knowledge. That’s going to be amazing. Now, think about this for a second. Nothing is over until we decide it is. Was it over when the Germans bombed Pearl Harbor?

(Speaker 4)
German? Forget it. He’s rolling. And A over now. VIP ticket now we only have limited seating here with there’s a lot of togetherness and closeness camaraderie so again if you want to get tickets for this event all you have to do is go to thrive timeshow . com go to thrive timeshow .

(Speaker 4)
com when you go to thrive timeshow . com you’ll go there you’ll request a ticket boom or if you want to text me if you want a little bit faster service you say i want you to call me right now i just texted my number it’s my cell phone number my personal cell phone number we’ll keep that private between you, between you, me, everybody. We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918 -851 -0102.

(Speaker 4)
918 -851 -0102. I know we have a lot of Spanish speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918 -851 -0102. That is not actually bilingual. That’s just saying Juan for a Juan. It’s not the same thing.

(Speaker 4)
I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show workshop? So Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here.

(Speaker 4)
Okay. Okay. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? yeah, we’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand. Right.

(Speaker 4)
You want to get that brand out there. It’s like, how do I actually make people know what my business is and make it a household name?

(Speaker 30)
You’re going to learn some intricacies of how you can do that.

(Speaker 4)
You’re going to learn sales. So many people struggle to sell something. This just in your business will go to hell if you can’t sell. so we’re gonna teach you sales. We’re gonna teach you search engine optimization, how to come up top in the search engine results. We’re gonna teach you how to manage people.

(Speaker 4)
Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors, and most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, you either have great people or you have people who suck. So it can be a challenge. work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones.

(Speaker 4)
And we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable. they’re driven, all of those things, then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance.

(Speaker 4)
We’re going to teach you time management. How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization?

(Speaker 29)
How do you build an org chart?

(Speaker 26)
Everything that you need to know to start and grow a business will be taught during this two day interactive business workshop.

(Speaker 28)
Now, let me tell you how the format is set up here to get books.

(Speaker 27)
This is a two day interactive 15.

(Speaker 4)
Think about this, folks. It’s two days. Each day it starts at 7 a . m. and it goes until 5 p . m.

(Speaker 4)
So from 7 a . m. to 5 p . m. two days, it’s a two day interactive workshop.

(Speaker 18)
The way we do it is we do a 30 minute teaching session and then we break for 15 minutes for a question and answer session.

(Speaker 4)
So, Aaron, what kind of great stuff happens during that 15 minute question and answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them and you go in there And they talk in vague generalities and they’re constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership. And you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks.

(Speaker 4)
And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard.

(Speaker 2)
And then we take a 15 minute break to stretch.

(Speaker 26)
And this is also your opportunity to meet some of the great speakers, like Pastor Dave Scarlett.

(Speaker 4)
You could meet Mel K. You could meet Amanda Grace. You could meet Dr. Stella Emanuel. You could just grab a coffee. You could find some alone time.

(Speaker 25)
You could get lost in the bathroom.

(Speaker 4)
You could try to go and get a photo with one of the speakers. You could try to photobomb a photo where someone else is getting a photo with the speakers. You could go attempt to find your phone, wallet, and your keys. My phone, wallet, keys. Yeah, phone, wallet, keys. Whoa.

(Speaker 4)
Now that’s a good idea!

(Speaker 14)
people today according to US debt clock that identifies being self -employed so if you have a country with 350 million people that means you have less than 3 % of our population that’s even self -employed so it’s you only have three out of every hundred people in America that are self -employed to begin with and when Inc magazine reports that 96 % of businesses fail by default By default, you have a 1 out of 1 ,000 chance of succeeding in the game of business. But yet, the average client that you and I work with, we can typically double this.

(Speaker 4)
No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. And you say, double? Yeah, there’s businesses that we have tripled.

(Speaker 4)
There’s businesses we’ve grown 8x. There’s so many examples. see it thrivetimeshow . com.

(Speaker 24)
But again, this is the most interactive best business workshop on the planet.

(Speaker 4)
This is objectively the highest rated and most reviewed business workshop on the planet.

(Speaker 23)
Add to that Eric Trump, the man that runs the Trump organization.

(Speaker 22)
You say, Clay, I still I’m not going to get a ticket unless you give me more.

(Speaker 4)
OK, fine.

(Speaker 22)
We’re going to serve you the same meal both days.

(Speaker 4)
True story. We have we cater in the food and because I keep it simple. I literally bring in the same food both days for lunch. Who’s with me? Let’s go. Come on.

(Speaker 4)
A Mexican restaurant. That’s going to happen. Someone says, I want more. This is not enough.

(Speaker 21)
Give me more.

(Speaker 15)
OK. I’m not going to mention their names right now because I’m working on it behind the scenes here. We just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, You want a life -changing experience.

(Speaker 11)
You want to learn how to start and grow a company. Go to Thrivetimeshow . com.

(Speaker 13)
Go there right now. Thrivetimeshow . com.

(Speaker 2)
Request a ticket for the two -day interactive event.

(Speaker 12)
Again, the event’s going to be on December 4th and 5th and Sunday. Anaheim, California.

(Speaker 8)
Great weather make this a December to remember. Eric Trump, the man who leads the Trump Organization, it’s gonna be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible, and there’s somebody out there right now, you’re watching, and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin.

(Speaker 2)
You think that’s gonna change your life forever?

(Speaker 12)
I promise you this will be ten times better than that. It’s like I picked the wrong week to quit smoking. Don’t do the smoke your way to thin, conference.

(Speaker 8)
That is.. . I’ve tried it. Don’t do it. Yeah, chain smoking is not a viable…

(Speaker 12)
I mean, it is life -changing.

(Speaker 5)
It is life -changing. If you become a jade smoker, it is life -changing. Not the best weight -loss program, though. Right, not really. So if you’re looking to have life -changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow . com.

(Speaker 20)
Again, that’s Aaron Antis.

(Speaker 5)
I’m Clay Clark, reminding you and inviting you to come out to the two -day interactive Thrivetimeshow workshop in beautiful Anaheim, California. Florida. I’m Vince Suzuki also from Sarasota, Florida.

(Speaker 7)
He dragged me here. Yep, I was here in 2018 and it changed my business and I built another business and now I’m here to do it again with this business. Yeah, I’m a brand strategist and it’s been really easy to go to a lot of events like this and just leave really in your head like what to do next. And already there’s the strategic, step -by -step, real -life implementation that we can do to our business and I’m so grateful to be here. And very excited that Erica is here and that is going to be epic. Hi, my name is Erica and it has been amazing being here at the conference.

(Speaker 7)
I’m learning so much. Everything is perfect for me. Clay Clark, man, he is one character. That’s a good word for him, character. Yeah, that is it.

(Speaker 8)
Good, driven, smart, and I’ve never met a guy who was so hyper all the time. He’s doing so much good. And then I met his mother, and she just says, She just lets him be Clay Clark. I mean, so he’s endorsed by his mother and he’s doing magnificent work.

(Speaker 4)
So it was great meeting you out there and all the people that he surrounds himself with. His Clay Clark starts his days at five o ‘clock in the morning. Oh, it’s incredible. Yeah. He’s, he’s like, he’s, he’s a machine. He’s a machine.

(Speaker 4)
But his, you know, I got, I have problems with my company starting at nine o ‘clock.

(Speaker 5)
Yes. Hundreds of people showing up at 5 .00 AM in Tulsa, Oklahoma. Man, he’s a leader of a leader. He’s a fantastic young man. No, he is. And the greatest thing that’ll come out of all of it, aside from winning the presidency of the United States, we’ll get to that in a second, was an everlasting friendship between Clay and I, because I’m telling you, there’s not too many people in the world that have this man’s backbone and his tenaciousness and his perseverance.

(Speaker 5)
And so, buddy, I love you. And to General Flynn, thank you. You guys are incredible. You guys are incredible warriors. You guys are incredible, incredible warriors. So…

(Speaker 5)
Thank you, my friend. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. 4 ,000 % from February to February. Now I can better that. Okay, Clay, I don’t think you know this.

(Speaker 5)
I don’t think you know this. I’m pinching myself and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February in the last two and a half days. So and the phone’s blown up. Everything’s just blown up. You’re right.

(Speaker 5)
It is like a rocket ship. So we’re pinching ourselves.

(Speaker 4)
I learned at the Academy at King’s Point in New York. Acta non verba. Watch what a person does. not what they say. Under siege my family’s fight to save our nation. So you go to Amazon right now you buy a copy of the book And you just text a screenshot of your proof of purchase to my cell phone number, 918 -851 -0102.

(Speaker 4)
So text my number, 918 -851 -0102. So again, step one, you go here to Amazon . com, you buy a copy of the book Under Siege, then you just text a screenshot of your purchase, your proof of purchase. You text my number, 918 -851 -0102. You have a chance to win a dinner at Mar -a -Lago with Eric Trump and myself, and there’s more. Mar -a -Lago right there just for your viewers.

(Speaker 4)
It’s the most exclusive private club in the world. $2 million to get into. It’s just big. membership fee. And I promise we’re gonna make your your night absolutely incredible. Clay goes, Listen, why don’t we do this?

(Speaker 4)
Why don’t we put it out to all the amazing reawakened people, all the people who supported us all around the country all around, you know, at every one of these conferences who adore your family. You know, we’ve got we’ve got to beat the New York Times, the New York Times is gonna do everything they can, even though we’re number one on Amazon right now, we just hit number one this morning. New York Times is going to do everything they can to keep you from being number one bestseller.

(Speaker 19)
You know that.

(Speaker 4)
I know that.

(Speaker 2)
You know the games that they’re willing to play.

(Speaker 4)
But Clay goes, why don’t we do a couple of things? First of all, love having dinner with Clay. He’s the greatest. Second of all, why don’t we bring one of the amazing people that I guarantee you I’ve been in front of at all these events? Why don’t we bring a couple to dinner at Mar -a -Lago? And I said, absolutely.

(Speaker 4)
Consider it done. So I said, they have to text you, Clay. They can’t text me, because we’ll be getting 1 ,000 of these. But yeah, go buy a book. Text Clay. And we’ll set up a dinner.

(Speaker 4)
I’ll make sure you guys have the absolute time of your life. I want to pull this up again one more time here, Jax. Because I think sometimes I’m a poor communicator, and I need to work on communicating more effectively. So you go to Amazon. That’s step one, OK? Yes.

(Speaker 4)
You buy a copy of the book, Pop Quiz. What book? Under Siege. You buy a copy of Under Siege, and then you screenshot a picture of that, and you text my phone number. It’s 918 -851 -0102. Folks, that is my cell phone number.

(Speaker 4)
So we’ll keep that private between you and me and everybody. And then when you text that to me, you have a chance to win a backstage pass to the actual in -person business workshop. That’s a business growth workshop, December 4th and 5th, featuring Eric Trump in Anaheim, California. And you have a chance to win dinner with Eric Trump and myself at Mar -a -Lago. Now, someone says, when does this contest end? Now, Eric, your birthday was hijacked, OK?

(Speaker 4)
So your birthday was hijacked. January 6th is this man’s birthday.

(Speaker 5)
He now has to switch his birthday because no one wants to talk about his birthday on January 6th anymore. So we’re going to run this promotion until November 5th. That’s my birthday. No, no. So we’re going to run it until October 5th. It has to be pre -sale.

(Speaker 5)
This just in. It has to be between October 14th. That’s why we’re clarifying. So between now and October 14th. Now, folks, let me just clarify this real quick here. So make sure I’m leaving you with some good clarity here.

(Speaker 5)
One, you buy a copy of Under Siege on Amazon. That’s the step one. Step two, you text a screenshot of that purchase to my cell phone number, 918 -851 -0102. Three, you have to do that before October 14th. Before October 14th, this just in. October 14th, and you have a chance to win a backstage pass to the upcoming business workshop.

(Speaker 5)
You have a chance to have dinner with Eric Trump at Mar -a -Lago. And I want to tell you some benefits of buying the book. One, I’ve read the book. It’s incredible. If you’re a father out there and you want to learn about mentoring your kids, it’s a great book. If you want to learn about American history, it’s a great book.

(Speaker 5)
If you want to make America great again, it is a great book. It’s a book you got to have. Now here is just a quick editor’s note. You do not have to buy a copy of Eric Trump’s book Under Siege to be entered into the drawing. Just text the number. All you have to do is just text the number 918 -851 -0102 and you will be entered into the drawing for a chance to win a copy of Eric Trump’s book Under Siege.

(Speaker 5)
and a once -in -a -lifetime opportunity to hang out with Eric Trump and Clay Clark at Mar -a -Lago, and win a backstage pass at the upcoming Thrivetimeshow .

(Speaker 18)
com two -day interactive business workshop.

(Speaker 5)
Again, you do not have to buy a copy of the book to be entered into the drawing, but it would be great if you’d buy a copy of the book, because that would make sense. However, that is all, and now back to the interview. Also, Eric, a final question here for you. You are donating a portion of the proceeds to support Charlie Kirk in his continued mission there. Could you tell us about that briefly there? And then we’ll let you get back to what you’re doing today, sir.

(Speaker 5)
Yeah, well, I was on with Benny Johnson. Benny Johnson was a great friend of Charlie Kirk’s, as you know. And you know Benny.

(Speaker 4)
And Benny’s a very good friend of mine. And Kash Patel is a very good friend of mine. and was a very good friend of Charlie’s. I mean, you watch everybody that’s up on that stage every single day as they got to the bottom of exactly what happened, and they brought justice to what happened, or are trying to bring justice to what happened, and it’s kind of unthinkable, but you know St. Jude, and I talk a lot about St. Jude in this book, because that’s been, you know, fighting pediatric cancer has always been a cornerstone of my life. But Charlie truly, truly, truly was the epitome of being under siege, not only in the movement that he helped create, but obviously in how his life was savagely taken. My book came out three days, two and a half days before Charlie’s assassination.

(Speaker 4)
You better believe he would have been the final chapter of this book as just another illustration of what these people will do at any cost. to try and win because it’s who they are.

(Speaker 5)
It’s the not -so -tolerant left. And we can never let our voices be extinguished, Clay.

(Speaker 10)
You stood on that stage as well as anybody I’ve ever seen stand on a stage. You did our reawakened events all across the country, which you funded out of your back pocket because you believed in America. You believed in a greater country. And you were on that stage every single day. You know I was on that stage with you every single day. And I was on the turning point stage with Charlie all the time.

on stages across the country and three campaigns. I’ve stood on thousands of them. And honestly, they don’t want us to stand on that stage. That’s why they’re sending bullets from rooftops. They don’t want us to go out there with a bullhorn and have loud, independent thought. When they see these beautiful arenas full of kids and they’re cheering, they’re celebrating, they’re holding American flags, they don’t want that.

And so they want to silence us. They want to silence our voice. That’s why they killed Charlie. That’s why they tried to kill my father. That’s why they sent 112 subpoenas to me. That’s why they wanted me in jail and my father in jail and me in jail.

jail. That’s why they made up the hoaxes. They wanted to see us destroyed and gone with no voice, with no money, with no company, with no political aspirations. Gone. And we can’t allow that to happen. And so we need to make sure that Turning Point continues.

We need to make sure incredible patriots like you continue to spread this message. you know, sensical speech, pro -American values, pro -religious, pro -constitutional values. And that’s why I want to donate the funds to Turning Point. I want to donate a portion of the funds to Turning Point, because we can’t allow anarchy to win, and we can’t allow voices to be deleted, and we need to keep Charlie’s legacy going. Eric Trump, thank you so much for joining us. Pastor Jackson, thank you so much for joining us.

Absolutely. Eric, have a great day. We really do appreciate you. Everybody go out there and buy that book, Undersea. Just not too early to buy your Christmas gifts. And if you have a Democrat in your family, buy them a copy as well.

Eric Trump, take care. Thanks, guys. See you later.

Transcribed with Cockatoo