Clay Clark | How to Design a Life That You Will Love At Clay Clark’s ThrivetimeShow.com December 4th & 5th 2025 Business Growth Conference + Discover How 7 Long-Time Clay Clark Clients Turned Their Dreams Into Reality

Audio Transcription

Transcribed with Cockatoo

(Speaker 10)
Some shows don’t need a celebrity narrator to introduce the show, but this show does. In a world filled with endless opportunities, why would two men who have built 13 multi -million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you, and they have a lot of time on their hands. They started from the bottom, now they’re here. It’s the Thrive Time Show starring the former U . S.

(Speaker 6)
Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s bunny, Dr. Robert Zilner. Two men, eight kids, co -created by two different women, 13 multimillion dollar businesses. We started from the bottom and now we’re at the top. Teaching you the systems to get what we got. Colton Dixon’s on the hooks. I break down the books.

(Speaker 6)
He’s bringing some wisdom and the good looks. As the father of this squad, I’m alive. So if you see my wife and kids, please tell them it’s the CNC up on your right.

(Speaker 1)
This morning, you doing all right?

(Speaker 42)
Everybody good?

(Speaker 1)
OK, we’re all here. I need to bring up Randy Antrikin to join me on the stage here. Randy Antrikin, he’s the owner of PMHOKC. Sean, if you could pull up on the big screen. And if you’re, uh, helping us produce today’s show, if you can pull up his website on the screen, so everybody watching online. can see it.

(Speaker 1)
That’s PMHOKC. Then we have Sean McGow. Where’s Sean McGow? Where’s Sean? He’s from San Diego. Randy’s from Oklahoma City.

(Speaker 1)
His company’s called Perfect My Home OKC. That’s P -M -H -O -K -C. We got Sean McGow. He’s from sunny San Diego. Sunny San Diego. Let’s hear it for Sean.

(Speaker 1)
He’s sort of a big deal. People know him. There he is. OK, let’s hear it for Randy from Oklahoma City, by the way.

(Speaker 37)
That’s Randy.

(Speaker 1)
Hey, good to see you.

(Speaker 21)
Thank you. You all right?

(Speaker 1)
All right. Sean, you doing good? Good to see you. Welcome. Grab a mic. It’s like the Wu -Tang Clan.

(Speaker 1)
It’ll be 75 mics, 18 people. It’ll be fine. Okay. Kareemay. Where’s Kareemay? Where’s Kareemay?

(Speaker 1)
Kareemay, come on up here. Kareemay Schofield and Sophia. Is Sophia here? Did we lose Sophia? Come on up here. Sophia was born yesterday, and her and her mother have started their business there.

(Speaker 1)
And we met them, I want to say, about a year ago -ish at one of our workshops. So welcome. I’ll have you guys on that mic right there. And then we’re going to bring up Josh Spurl from Canada. He’s from Canada. He’s a huge Trudeau fan.

(Speaker 1)
He loves Katy Perry. He loves the whole deal. He loves it. He loves the match that was made there. That’s Spurl. He’s from Canada.

(Speaker 1)
So what we’re doing here is, who has this orange workbook here? Who has the orange workbook? OK. So we’re going to open up the workbook. if we can here, to page number 5. Page number 5.

(Speaker 1)
And then to page number 4. And you can wave it at me on page number 4. There is a pyramid, but this conference is not a pyramid scheme. But it starts with a pyramid. And so I want you to do, as we’re doing this workshop together, we’re going to do a 30 -minute sprint and then we’ll do a 15 -minute Q &A. So 30 minutes of teaching and then 15 minutes of Q &A, and we’ll keep that flow going for two consecutive days.

(Speaker 1)
At a certain point, Eric Trump will show up and you’ll get more excited. Then he’ll leave, but we’ll keep going. 30 -minute sprints, 15 -minute breaks. That’s what we’re going to do. And we want to make sure we get through this entire book, which is how to start and grow a super successful company.

(Speaker 51)
And why I’m bringing up different business owners is because the systems and principles can be applied to accounting in Canada that could be applied to pay.

(Speaker 5)
control in San Diego. They could be applied to building homes or building, in this case, Randy, what’s all the stuff that you build at pmhokc . com?

(Speaker 1)
Yeah, so outdoor living stuff.

(Speaker 9)
Pools is our main product, and everything is designed around that.

(Speaker 1)
So like pergolas, outdoor kitchens, hot tubs, swim spas, things like that.

(Speaker 9)
And Kareem, can you tell everybody, what is your service, or what do you guys do?

(Speaker 1)
We are Whistle While You Clean, a residential and commercial cleaning business. And where are you guys based? Cincinnati, Ohio.

(Speaker 14)
Cincinnati, Ohio. And Sophia, what kind of cleaning services do you provide? If you had to add some extra clarity there, what kind of services do you provide? All the basic cleaning services.

(Speaker 1)
We tidy up. We clean houses. I mean, it’s pretty. OK, that’s fair.

(Speaker 4)
And then Sean, you kill bugs.

(Speaker 1)
Do you have a hatred for bugs?

(Speaker 4)
Or what all do you do there?

(Speaker 1)
Snipers and snakes.

(Speaker 2)
OK, what all do you kill? We do wildlife, we do termites, we do termite tinning, general pests, wood repairs, and we cover San Diego, Orange County here, Anaheim, we have an office in Irvine, and we do Palm Springs area and Riverside. And Josh, accounting, bookkeeping, tell us about the services that you guys provide.

(Speaker 1)
I mean, mostly we try to keep your money out of the hands of the communists, basically is the goal, but yeah. So we do everything from At alwaysbookkeeping . com we do everything from just basic bookkeeping and tax and payroll to our CFO brand where we do full CFO services and wealth planning offshore. And we’re going to reference probably 25 case studies. But basically, for those of you who don’t know who I am, I’m a very pale male. And I grew up without money.

(Speaker 1)
Some of us could debate who was more poor. But I knew my dad was working at Domino’s pizza, delivering pizzas, and working at Quick Trip gas stations, not because he was excited about it, but we wanted to provide for us, and he felt like that was his duty, and I appreciate him for doing that. But I didn’t know how to achieve financial success. And once I figured it out, I thought, well, what if I could teach it at scale? And that’s what I do.

(Speaker 1)
So for the past 20 years, that’s what I do. So if you open your book to page number five, page number five, we wanna go over the goals, okay? So this is page number five. These are the systems to achieve your goals. But page number four, that is your goal. So page number four, that’s your goals.

(Speaker 1)
And you probably don’t want to cheat off the person next to you, because these are your goals. But I want you to take out a marker, or a pen, or some kind of writing device, something that will create a neural pathway when you engage with it. That’s what a pen does, OK? The pen is for remembering, right? The mind is for thinking. So if you can write down here on page number four, what are your goals for your faith?

(Speaker 1)
And you want to write in the right column, when will that happen? Because what gets scheduled gets done, right, on page number four? So what gets scheduled gets done. What doesn’t get scheduled won’t get done. So for those of you who are here, I appreciate you being here. Some people will be here mentally and physically during these two days.

(Speaker 1)
Some people will be here mentally, some people will be here physically, but we wanna all be here mentally and physically. And we have to schedule time for getting these things done.

(Speaker 5)
So I’m gonna go to Randy first here. So faith goals. Randy, I’m not asking you to share all your personal goals, but do you and your wife, what are your thoughts on Jesus or church or how does that fit into your life? Yeah, we are Christians.

(Speaker 1)
We’ve been Christians our whole life, and we have three amazing kids, and we teach them to walk with Jesus every day. Three of our core values for our family is be the example, a heart of giving, and walk with Jesus. So, everything we do revolves around what God would want. So page four, I want you to write down somewhere on page four, when are you going to invest time in your faith? Because what gets scheduled gets done. So if we say, well, I’ll get it done.

(Speaker 1)
it’s not going to happen. And I’m not trying, this isn’t a super woo -woo theoretical conference, but the purpose of growing a business is so you can achieve your goals for the areas of your faith, your family, your finance, your fitness, your friendship, and your fun. At one of our conferences, this would be in Tulsa, about a year and a half ago, I met a guy who’s a billionaire, who’s been divorced three times. And if you’ve been divorced three times, I’m not attacking you, but that’s probably not a pattern we wanna keep doing. But he was very miserable, very alone, very frustrated, but very wealthy. And that’s not the purpose.

(Speaker 1)
So we want to make sure. But you can also be wealthy and have a great faith and family. And so I want to make sure we keep that in mind.

(Speaker 9)
The next area is family goals. So Karima, you and your daughter actually work together. Could you tell everybody the story of kind of how you two decided to start the business together? So I came to one of Clay’s business conferences maybe a year ago, and James caught me walking around aimlessly. And he said, do you have any business ideas? And I was like, yeah, I’ve got like 12.

(Speaker 1)
And I said, but my daughter wants to start a cleaning business.

(Speaker 14)
And he said, why don’t you guys go all in on that and then use that to fund the other ideas?

(Speaker 1)
And so here we are eight months later, very successful and onboarding our first employee because of Clay’s team.

(Speaker 14)
Now Sophia, tell everybody, what’s your role with the business that you and your mom do together?

(Speaker 1)
I do the cleaning and some of the business.

(Speaker 18)
And how old are you?

(Speaker 14)
I’m 15. And when did you decide that you, when did you and your mom decide to start your own business?

(Speaker 1)
When did that happen? Um, what month was it? March. Were you at the conference?

(Speaker 14)
Were you on your way home? Were you before the conference? When did you decide that it was going to happen?

(Speaker 1)
I think I was on my way to the conference. I was like, you know, we’re going to a business conference. Let me think of a business I want to start. Seems practical. But what happens is a lot of times people will come to conferences they’ll listen to talk shows, radio talk shows, gurus, and then they don’t apply anything, okay?

(Speaker 1)
So I want you to write down somewhere on page number four, PhD. It requires a PhD to be successful. Pig -headed discipline. Pig -headed discipline. All right, so you have to actually do it. It can’t be just acquiring knowledge, right?

(Speaker 1)
Knowledge without application is meaningless, Thomas Edison, right? Knowledge without application is meaningless, Thomas Edison. If you don’t like Thomas Edison, open the book of James. It’s about doing, not just hearing. If you don’t like that, do Proverbs. Proverbs, what, 10 -4?

(Speaker 1)
God blesses the hand of the diligent, punishes the slackered. If you don’t like that, I can’t help you. But there’s more Tony Robbins conferences you can go to and you keep learning and learning. But I’m all about, this isn’t about education, this is about compensation. This entire purpose of this workshop is to help you increase your compensation. Although there are great workshops that focus on education, this is not one of them.

(Speaker 1)
This is about compensation, how you can make more so you can make more, sow more into ministry, maybe, I don’t know, take your wife out for avocado guacamole more, maybe eat more organic, try to avoid less of the bioengineer, avoid more of that bioengineered ice cream, jackassery. Just the idea is that I’m trying to help you make more money, okay? So we move here. The next area is friendship goals. Josh, you know, with your bookkeeping service, again, you’ve probably seen this, but people become the average of the five people they spend the most time with. You’ve seen it.

(Speaker 1)
Proverbs talks about how, for a companion of fools shall suffer harm. We know this, right? For a companion of fools shall suffer harm. We become the average of the five people that we spend the most time with. However, A lot of times, and this is for me, growing up without money, I was around a lot of people that had pro tips on how to stay poor, and then they want to give you those tips, right? So it’s always like, hey man, there’s this no money down, real estate, get rich quick, overnight move, you should get started on it, ground floor, I’m going in, you’re going in, let’s do it.

(Speaker 1)
it. Next thing you know, we’re auto -shipping soap and we’re staying poor, right? So I’m just trying to make sure that we’re not getting confused and discombobulated. We want to listen to people that have actually done it. And so I’m trying to lend you some of my friends during this weekend so you can hear from people that are achieving success. And then when we take a break, you can ask them questions.

(Speaker 1)
And in my opinion, some of their advice is maybe more relevant than mine because they’re, you know, doing it at different phases.

(Speaker 24)
So with Karime and her daughter, they’re more of at the startup phase.

(Speaker 1)
They’re past the startup phase. Now they’re into that, wow, our business is actually profitable phase. Whereas with Josh, his business is thriving. It’s moving. It’s booming. I want to get your thoughts on this, though.

(Speaker 1)
The average in America today, and I know it’s different in Canada, I’m sure, but John, pull it up on the screen. According to US Debt Clock right now, US Debt Clock, this is a great website to go to if you want to get depressed in the morning. You want to pull this up before 8 a . m. every morning and look at it, and there it is. Okay, so here we go.

(Speaker 1)
So you have, there’s just 9 million self -employed people in that middle column. You see it? There’s 9 million self -employed people left in America out of 342 million Americans that we know about, you know? So there’s 342 million Americans that we know about, and we’re down to 9 million. So for anybody who’s great at math, if it was 10%, that’d be 34 million entrepreneurs, right? but it’s not 10%.

(Speaker 1)
So we’re down to like 2 .5 % of our population is even attempting to be self -employed. And then Sean pulled up on the screen, according to Inc. Magazine, 96%, 96 % of businesses fail. So somebody who’s good at math, anybody here good at math? Do you like math?

(Speaker 2)
Anybody excited about math? Okay. So if you said 2 .5 % of the population is self -employed and 96 % of those fail, What is the statistical probability of being successful by default in America today? I’m not painting you in the corner, but why is it that 96 % of American businesses fail, Josh, when only 2 .5 % of entrepreneurs, 2 .5 % of our population even tries to become self -employed? Why is that?

(Speaker 2)
I mean, like two thirds of the population wants to be an entrepreneur someday.

(Speaker 1)
So in their heads, they are. But you’re right, like the you know, it’s 3 % of the population actually is self -employed. And I think a lot of people who get into it, they get into it for the wrong reasons. They get into it because they think it’s going to be this ultimate time hack where they can start working four hours a week as soon as they start a business. And that’s just not the way it is. Like statistically, we can even identify how many hours a week they’d have to work to have a higher probability of success.

(Speaker 1)
So we’re going to write this down on paper. We’re going back to page four. Faith goals. I’m asking you to write in the column off to the right. When are you gonna practice your faith? And please participate mentally and physically.

(Speaker 1)
Just write that thing. If you don’t have a piece of paper, we got the book. If you don’t have a pen, maybe use a ketchup packet. Just, you know, I don’t know. Whatever you gotta do, maybe take the guy next to you’s pen. I think I gave you a Sharpie and a pen.

(Speaker 1)
If you don’t like the Sharpie or the pen, you can sniff the Sharpie. or coming up with your own creative device for writing, just find a way to write it down, okay? And then your family goals. You gotta spend time with your family. And I’ve got five great kids.

(Speaker 5)
How many people have kids? How many people were a kid?

(Speaker 1)
You know, you get busy though, right? Randy, you look up and you go, by the way, Randy’s son is now his clone. When I started working with Randy, you know, we’ve had an opportunity to work together for years, and I think your business is about eight times larger now, but I think his kid was like this tall, and now he’s your clone. Is he taller than you?

(Speaker 18)
He is.

(Speaker 1)
He’s a couple inches taller now.

(Speaker 5)
It’s all that genetically modified crap Randy’s feeding his kid. That’s why he’s taller. He’s on the hormones. He’s on the steroids. He’s on the sauce. But you look up one day and your kids are big and now that your business is big and your kids are big, where does the priority of family fit in now differently than maybe when you were starting and you didn’t have kids or they were small kids?

(Speaker 5)
Well, I think one of the biggest blessings to own your own business is you get to work with your family. We have a family -run business. My son works in the business. And so I get to see him every day, which is a huge thing for me.

(Speaker 1)
He’s actually working in the business full -time now. He graduated high school. I work with my wife. She does all the accounting and everything. And you’ve said it before, like, everybody has their own lane and everyone’s just going the same direction. But working with my family has been a huge thing.

(Speaker 1)
Faith, family, finance, fitness, friendship. Think about it. Really think about it. Because we can make more money, but we can’t make more time. Some of you are going, well, actually, once they open a portal to another dimension, we’ll be time traveling. And if you read the book about Barron Trump, I think time traveling’s possible.

(Speaker 1)
I watch Back to the Future every Friday. Great, but that’s not this conference. Okay, so faith goals, you gotta schedule it, okay? Family goals, right? Okay. Friendship goals.

(Speaker 1)
Fitness. Now, fitness, okay? Now, again, just being real, there’s somebody here, and fitness is your priority, and amen, and then finances are not, uh -oh. Or somebody here, finances are your priority, yes, and then fitness is not, right? None of us are perfect. We all have different areas that we’re, but what gets scheduled gets done.

(Speaker 1)
By default, you will not get done if we don’t schedule it. So any of these areas. So I’m asking you, faith, family, friendship, fitness, finance.

(Speaker 26)
Now the finance, we’ll talk almost the entire weekend, we’re gonna talk about finance goals.

(Speaker 1)
But I need you to write down somewhere on the column here, how many hours per week are you willing to work, as Josh said?

(Speaker 32)
And you really need to think about it.

(Speaker 18)
I’m gonna get a little bit deep on this for a second, because you really need to think about it.

(Speaker 45)
You gotta write a number down.

(Speaker 1)
I want you to write it down, but let me try to sell you on the idea. How many of you have ever read this thing called the Bible? Okay. So there’s a book called Genesis. Are we aware of that? Okay.

(Speaker 27)
It’s the beginning, right?

(Speaker 1)
And then God created the earth in how many days? Six. Okay. And then He rested on the seventh. Okay. Awesome.

(Speaker 1)
We’re doing well. Okay. So then there’s a book called Exodus, you know, and God talks about work in six days and rest on the seventh.

(Speaker 21)
Are we familiar with this idea, the book of the Bible, Genesis, Exodus?

(Speaker 1)
Are we into this idea? So God sets out the pattern. You work six days and you rest on the seventh. Are we on the same page? Now, there’s a guy named Klaus Schwab. You like Klaus Schwab?

(Speaker 1)
Anybody here a big Klaus Schwab fan? You like him? Klaus Schwab, he is, you know, he’s the guy. The difference of the, uh, forced industrial revolution is it doesn’t, uh… Who doesn’t know who Klaus Schwab is? Sean, will you pull him up on the screen?

(Speaker 1)
Go to… Just look up Klaus Schwab. You’ll see. The difference of the forced industrial revolution, uh… He talks like he’s running out of RAM. Uh, is that it doesn’t so much change what you’re doing as much as it changes you.

(Speaker 1)
If you take the genetic, I don’t think… That guy, Klaus Schwab, he’s trying to introduce the four -day workweek. That’s Klaus Schwab. Are we on the same page? Okay, so we had a six -day workweek. You know, who is familiar with the story of the pilgrims?

(Speaker 1)
We familiar with the story? The Nina, the Penta, the Santa Marina, the Pilgrim. We familiar with these people? Okay, so they came over here in boats, that’s the story. None of those homeboys were working a four -day workweek, right? They’d be 100 % dead if they were working four days a week.

(Speaker 1)
How many of you ever grew up on a farm or are familiar with the concept of farms? Okay, awesome. You don’t just like work four days a week on the farm? So in 1938, you should write this down, fight with me intellectually, do not believe anything I’m saying.

(Speaker 18)
If we were adjusting the seating properly, I would be seated underneath you, because I’m the not important person, and you would be up higher, but just

(Speaker 1)
something happened wrong with the stage. I should be slower than you. You should be looking down on me. But all I’m saying is that in 1938, okay, a socialist by the name of FDR and his lesbian wife rolled out the 40 -hour work week. I don’t know about you, but I love taking advice from socialists with a lesbian wife. To me, that’s exciting.

(Speaker 1)
I say, I’m gonna write that down, let me do that. And for the entirety of history, there was the six -day workweek concept, and then it changed in 1938 to 40 hours. And now, aww.

(Speaker 23)
And now everybody’s, have you met people, anybody met people now?

(Speaker 1)
Everyone’s like, I feel like I’m gonna have burnout. Do you have burnout? I’ve never had burnout. I wake up at three, I work till six, and if I get pissed, I work more.

(Speaker 48)
That’s what I do.

(Speaker 5)
My cure for burnout is working more. I have burnout though.

(Speaker 1)
Do you ever have anxiety? No. But there’s a culture now.

(Speaker 5)
Randy, have you ever heard employees talk to you about burnout today? Has anyone ever brought that up to you, ever?

(Speaker 1)
You hear about this, burnout? Yeah. There’s a lot of burnout in construction.

(Speaker 14)
And now there’s this new day called, what is it, like a mental health day?

(Speaker 1)
That’s what I’m having today. I’m having a mental health day today. That’s why I’m getting a little crazy. I mean, it’s almost everybody, really.

(Speaker 38)
At some point it comes up in everyone’s employment.

(Speaker 1)
It’s crazy. Sophia, how many hours a week are you and your mom working with your business now? Are you working like seven hours a week, taking time off to find yourself? No, I’d say about like 70 hours a week.

(Speaker 2)
70? Oh, that’s not ethical.

(Speaker 1)
You’re sick.

(Speaker 2)
You must have read Genesis and Leviticus and Exodus.

(Speaker 1)
Crazy. Okay. When you work with entrepreneurs, how often do you find entrepreneurs are not working enough? How often do you see that? They’re just not putting in the work.

(Speaker 4)
You see this often? Yeah, because we can tie it in. to their financials. You’re sick.

(Speaker 1)
So when we look in and we see their financials, you know, when we see problems with the financials, then we start asking like how many hours or show me your calendar is my favorite one. And you don’t have to work 80 hours a week to get along with me or for me to get along with you. I’m just saying is you got to be able to put the work in to get it going. And then once it gets going, you can reduce the hours. Are we on the same page? OK, Sean, you’re growing your business.

(Speaker 1)
When you were starting your business, were you working like four days a week running around talking about life balance or tell me how you got started? Yeah, no, it was actually it’s been a six day. work week, I never really put a time on it. We just, we believe, we’re people of faith, we believe God orders our steps, and the seventh day we refuse to work, and we believe he makes that up on the other six days that we put in all the effort and work. And so, and as your business gets big, you earn time freedom. Does that make sense?

(Speaker 1)
You earn time freedom. And something I should encourage you to write down on page number four, this is something I think it would be helpful mindset to have, is inspiration is the reward. I say this all the time, but inspiration is the reward. Inspiration is the reward, okay? Inaction, so not doing something. Inaction is the giant.

(Speaker 1)
Action is the sword. I’ll try that again. Okay, inspiration is the reward. That’s the reward you get is inspiration. But inaction, inaction, not doing anything. Inaction is the giant.

(Speaker 1)
Inaction is the sword. And I see a lot of people looking for motivation, and I would just want to cure you today of this desire to find motivation and call, just shut up and do the work.

(Speaker 5)
And then you’ll, when you have success, you’ll find that you’re inspired on the other end of the results. Does that make sense to you? Okay.

(Speaker 1)
And so my path to starting a successful company, I worked at Applebee’s, Target, and DirecTV. That was my pro tip for getting rich quick. I worked at Applebee’s, Target, and DirecTV. DirecTV, and I saved all that money to build a company called DJConnection .com, com, which I haven’t owned in years. But I’m just telling you, if you’re here today, these are very important things to look at before we get into the practical stuff.

(Speaker 25)
Now also on page four, you want to block out goals for fun stuff.

(Speaker 1)
Randy, you want to tell us about things you and your family do for fun when you’re not here at this, when you’re not working, building pergolas, hot tubs, that kind of thing? Yeah, we usually schedule a vacation, a little miniature vacation about every three months. So we always have something to kind of look forward to. We do date night every Friday, and then on the weekend, same thing with you. We take off Sunday, and that’s when we spend all of our time together. So faith, family, finance, fitness, friendship, fun.

(Speaker 1)
And somewhere on page four, I need you to write down how much money do you need to earn per year to achieve your goals? And so, how many of you have ever bought gas in this state? That’s fun. What is it, like 478 a gallon today or something? 468? I don’t know.

(Speaker 1)
I kind of went into like a blackout moment there. I found myself needing a mental day after I pumped gas this morning.

(Speaker 50)
You know, but, wow, okay, but it costs money to live here, and then you’ve got property tax, and then your governor is such a good steward of all the money, they’re building the little train, they’re just getting going on that, hopefully they’ll finish it soon, he’s doing a great job, just phenomenal, they’ve got to clean up all the homelessness, and we’ve got to also provide health care for all the illegals, and so you’ve got to work at least, what, 50 % of your week for Newsom?

(Speaker 1)
I mean, isn’t that what you do like Monday through Wednesday? Is that Newsom time? Does anybody here wear shirts going Newsome, Newsome? Yes, I mean, because you’re really that’s what it is. Am I right? We’re working half the week for Newsome.

(Speaker 1)
I mean, he’s an awesome guy. Great steward of the money. Love the guy. He did a great job during COVID. Just shut us down, locked us down. Thank you, Newsome.

(Speaker 1)
He’s just a great guy. He balances the budget. What a genius. Okay, but we’re working on half the week for Newsome. Is that accurate? Are we on the same page?

(Speaker 4)
It doesn’t matter how many you’ve ever voted in a presidential election. Republicans or Democrats. Go back to the U . S. debt clock.

(Speaker 1)
Okay, you’re gonna have to keep working half your week for the government.

(Speaker 29)
They do a great job managing your budgets, Democrats and Republicans.

(Speaker 1)
They do a phenomenal job. So I’m telling you all this because you got to write down the number because the math is the part that’s painful when you go, man, to live here or to live wherever, it’s going to cost me this much money per year, okay? This is all on page four. Somewhere on page four, I also want you to write down, what are you going to sell in exchange for the financial rewards you seek? Or maybe another way to look at it is, what are the problems that you’re going to solve in exchange for the compensation that you seek? So, Sean, again, your company there, it’s suncoastpestmanagement .

(Speaker 1)
com. What are the solutions that you guys provide? We do wildlife, termite, pest control, general pests from spiders, ants, earwigs, silverfish, things like that, fleas, bees, bed bugs.

(Speaker 21)
Really, we’re just a one -stop shop.

(Speaker 1)
If it’s a pest besides a spouse, maybe we don’t do that. We get that call, believe me. Mental health day. OK, so. What I want to make sure we’re getting this idea, and I want you to just, these are all things that just jot down somewhere on page five, just somewhere on page five. You don’t have to be passionate about the product or service you provide.

(Speaker 1)
You need to be passionate about the life you’ve been given, right? So every day we have from God is a gift, and what we do with it is a gift to God. But I see so many entrepreneurs, like in my case, I write a lot of music. I write a lot of music. I also do a lot of artwork. And I’m big into silky chickens.

(Speaker 1)
Have you guys seen a silky chicken? Have you looked at one? Pull it up on the screenshot. Silky chickens are kind of a fur ball, kind of a fraggle character meets a chicken. They have the behavior of like a nice puppy, but they’re a chicken and they lay very small eggs. You would die if you survived.

(Speaker 1)
off of silky eggs. I like silky chickens. I like goats.

(Speaker 35)
I like dogs.

(Speaker 1)
I like taking my wife on dates.

(Speaker 42)
These are all things that don’t make me money.

(Speaker 1)
I like watching obscure podcasts about songwriting. That’s what I get into. But that’s not going to be a profit center. Are we on the same page? So somebody here, you’re trying to turn your passion into a profit, and it’s not going to happen because nobody cares about your knowledge of everything they talk about on Jeopardy. You know what I’m saying?

(Speaker 1)
Like, you have a passion for decorative, what, tchotchkes, and you want to sell them, but nobody wants to buy them. That’s not a business, all right? A business solves a problem in exchange for a profit. So somewhere here on page number five or four, I just want you to write down the equation for business, okay, for business. Step number one, you find a problem. Everybody got that?

(Speaker 1)
And there’s a lot of problems, by the way. It’s incredible. Find a problem. Step number two, you solve the problem. Step number two, all right? Step number three, you have to sell the solution.

(Speaker 1)
And then step number four, you have to nail it and scale it. Let’s repeat. Because they don’t cover this in college.

(Speaker 14)
Who’s ever been to business college?

(Speaker 1)
They skip the whole sales part and the whole what? The whole search engine optimization part. All these people running around graduating from business college with a degree in diversity, equity, inclusion, life balance, burnout, mission statements. Who cares? You got to sell something.

(Speaker 21)
I’m glad at least one person enjoys this.

(Speaker 5)
OK, so four steps. One, find a problem. OK, step two, you got to solve it. Step three, you got to Sell the solution.

(Speaker 1)
Step four, you gotta nail it and scale it. Okay, so let’s go to Sophia. Sophia, what are some of the problems that you solve? People don’t want to clean, so we do what they don’t want to do, and we clean for them. There it is. This just in, 15 -year -old gets entrepreneurship.

(Speaker 1)
Okay, awesome. So Randy, what are the problems that you solve there at PMH OKC? .com? com? Well, our main goal is to bring families together in the backyard, but within that there’s shade issues. People don’t have shade.

(Speaker 1)
They don’t have level surfaces. People want a pool to cool off or whatever, but our overall mission statement is to create backyard memories for families. So the problems are solving. I mean, Sean, will you click on some of their gallery there? Hot tubs, pergolas.

(Speaker 8)
And again, Randy’s business has grown dramatically.

(Speaker 1)
You know, when I met Randy, Randy already knew how to do pergolas and hot tubs. He’d already built a million dollar company. And it was like, how do I scale that thing? And now it’s, it’s dramatically large. Look at this, this great stuff here. So problems.

(Speaker 1)
Okay. You find a problem, solve it. And then you, you, you got to find the problem. You got to solve. You got to sell. You got to sell.

(Speaker 1)
That word is dirt. And it’s a four letter word. Sell. So many people are like, sales, sales. I don’t know about that. Selling, selling.

(Speaker 2)
I feel dirty when I sell something. I feel like, oh, I’ve heard about that. You know, I’ve read about that. You know what I mean?

(Speaker 1)
It’s almost been demonized. Sales.

(Speaker 24)
How many of you like sales?

(Speaker 1)
You just like to sell something. You guys are sick. I mean, people almost feel bad for selling, okay? So you sell. I want to get your thoughts on this. Josh, how often do you see people?

(Speaker 49)
Again, you’re an international bookkeeper.

(Speaker 1)
You help small business owners manage their books in Canada, in America. How often do you find someone who has a great product, great service, auto -wrapped vehicles, but they’re not selling anything? Yeah, it happens a lot. Like they don’t know how much they need to sell to fund the lifestyle that they want. They don’t understand the margins that they actually make every time they do sell something. They don’t understand how much of that they get to keep and how much their overhead is going to be every month and what they’re actually going to take home.

(Speaker 1)
Got to sell something. So I’m going to walk you through my career in like 90 seconds so you can see proof of concept. And that way you go. I don’t like him. He talks a little too fast, a little pale, not sure what we’re dealing with. Maybe Pastor Phil made a poor choice for bringing him in today, but we heard Eric’s coming, so we’ll put up with him.

(Speaker 1)
But let me just show you my career real quick. So the first business was called djconnection . com, djconnection . com. I built it, sold it. We used to do 4 ,000 weddings a year.

(Speaker 1)
We used to do 45 ,000.

(Speaker 24)
We used to do 4 ,000 weddings a year, which is 80 weddings per weekend.

(Speaker 1)
As significant or insignificant as that is. Some of you are like, I do 8 ,000 weddings every day. Okay, fine. But we did 4 ,000 a year. That’s what we did, okay? But before that, Sean, pull up Applebee’s.

(Speaker 1)
Go to their website. I worked at Applebee’s, and I was probably the worst waiter of all time, because I have no short -term memory, and I’m bad with names. So I come back, and I’m like, you’ve got your chicken wings and your salad, and they’re going, No, that was that guy over there. You know how I know? Because I heard him say it, and that’s him. That’s his order.

(Speaker 1)
Okay, my bad. You know, and so now I’m like the guy. I’m like a scribe. I’m writing. It’s like cuneiform. I’m a very detailed writer.

(Speaker 33)
When I write, I write in all caps very slow.

(Speaker 1)
So now I’m like, you would like a chicken Caesar? And they’re like, just remember the order. I can’t do it. So I worked at Applebee’s. It was a struggle. I did it.

(Speaker 1)
I also worked at Target. Anybody here worked at Target? That was a great place. Fabulous place, Target. I worked in the electronics section, where people, like, bring their deodorant and they leave it. They’re like, I can’t commit to the purchase.

(Speaker 1)
I’ll leave the deodorant here. People get, like, they say, I’m going to get a big Tupperware. I’m going to get the Tupperware.

(Speaker 35)
I think not.

(Speaker 1)
I think I’ll leave that and the toothpaste here. And so my job was to bring items back to the right part of the store and to check people out and to catch people trying to steal a Michael Bolton greatest hits album. You remember when the CDs were big and you had to, if you wanted to buy a CD, it was attached to a plastic apparatus. Who remembers that? to keep you from stealing, and some guy’s trying to play it off like, no, no, I brought my own CIA. and a plastic apparatus, and I, you know, so my job was to stop stealing and replace things, and I worked at Target, and I found out at Target, this is when I was a jackass, that you could do the all -com, who knows the all -com, you hit the all page, the all page, boop, boop, boop, I watched my manager type it every day, and I thought, one day I will learn that number, and I will hit the number when he’s not watching, and I will make an announcement.

(Speaker 1)
So I’m watching, writing it down. Ladies and gentlemen, I duck behind the counter. Ladies and gentlemen, attention target shoppers. We have a very hazardous chemical leak on aisle 2 and 8. Please exit the building. And I would just watch.

(Speaker 1)
And I was an idiot. I’m 18. I’m like, this is hilarious. Hilarious. This is funny. Jackass.

(Speaker 1)
Who’s ever employed people like an 18 -year -old me? I used to announce, ladies and gentlemen, we have a car with a four -wheel vehicle. A four -wheel vehicle that’s been in a very dangerous accident. If you have a four -wheel vehicle, your car may have been hit. Please report to the front of the building. And people are, that could be me.

(Speaker 1)
So I worked at Applebee’s, Target. I apologize to Target. Target and then DirecTV. Okay, DirecTV. My job was DirecTV, was the customer service. Who’s ever called DirecTV with a customer service issue?

(Speaker 1)
My job was to go, OK, what’s your number?

(Speaker 25)
What’s your name?

(Speaker 48)
OK, what’s your middle name?

(Speaker 1)
What’s your account number? Where are you from? OK. Now, have you plugged it in? And they go, no, I’m serious. Like, have you plugged it?

(Speaker 1)
Listen, buddy, I’ve plugged it in. I plugged it. Who do you think you’re talking to? Sir, I just want to ask you if you just plug it in.

(Speaker 45)
Just tap a root.

(Speaker 1)
Tap, tap, tap a root. Just plug it in.

(Speaker 26)
Young man, I think I needed to plug it in.

(Speaker 1)
Thank you. Thank you. OK. Issue solved. I was like a tier one support guy.

(Speaker 31)
Seriously, who’s ever done tier one customer support?

(Speaker 1)
My job was to answer that question all day. Sir, is your TV on? Is it on? I’m serious.

(Speaker 47)
You ever like lost your glasses?

(Speaker 1)
but you’re wearing them? That’s me in the morning. That’s the kind I’m like, where are my glasses? They’re on my face. Anyway, so Applebee’s, Target, and DirecTV. Okay, so I built djconnection .

(Speaker 1)
com. Then I discovered brides needed photography, so I built epicphotos . com. Epicphotos . com, okay? And that was a very large, successful photography company.

(Speaker 1)
Sold that. Then I built a company called Party Perfect. Who’s ever rented tables, chairs, dance floors, margarita machines? Pre -Christ, by the way. Pre -Christ of my life.

(Speaker 21)
Margarita machines.

(Speaker 10)
Rented a lot.

(Speaker 1)
those need to repent a lot but so dance floors margarita machines like you know tables linens up lights I did that okay then I built the Tulsa wedding show who’s ever been to a wedding show never been to a wedding show okay bridal show bridal exhibit so I built that Okay, so that’s kind of what I did phase one. So age like 14 through 24 -ish, that’s what I was doing.

(Speaker 2)
And then from there, I started doing commercial real estate and dentistry and working with some law firms and started a haircut chain and a carpet cleaning business and a dog training brand. And I will put them on the screen so you can verify the real things. I’ve helped Oxifresh, OXIFresh . com grow from a location to 500 locations.

(Speaker 1)
So a location to 500 locations, that’s Oxifresh, 500 locations.

(Speaker 46)
Then there is elephant in the room.

(Speaker 1)
We have four locations. We cut hair. I’m really into hair. Just kidding. Not into hair. But I’m telling you these things because they’re all just you find a problem and you solve it.

(Speaker 1)
Are we on the same page? So how often, Mr. Sproul, Mr. Accounting, do you see people that are passionate about something, but it cannot mathematically make financial profit? It cannot.

(Speaker 45)
They’re passionate.

(Speaker 1)
They love it. They’re excited. But just the business model, it cannot be profitable. Yeah, we see them when they come in for their initial meetings and they just have a bad idea. They’re really passionate about it, but we know there’s no probability of success, or the probability of success is very long and they’re going to run out of time. before they get there.

(Speaker 1)
Are you saying there’s bad ideas? Yes. Now that’s tough, because if you’re, how many of you have been related to someone with a very bad idea, they’re very excited about it, and you’re going, that’s a great idea, Carl. Uncle Carl, that’s a great idea. Uncle Eddie, you should do that. Cousin Eddie, go with…

(Speaker 1)
Because people don’t want to tell you at dinner during Thanksgiving, like, wow, that’s the worst idea I’ve ever heard.

(Speaker 4)
You’ll probably drive your family into poverty.

(Speaker 1)
You’ll probably end up driving an Uber and driving your family into poverty. You’ll probably lose all your friends and family and your passion for doing this. People won’t tell you. They won’t.

(Speaker 4)
But they will tell you if your gas tank is open. Have you noticed that? You ever just driven around with your gas tank open just to see what happens?

(Speaker 12)
People, they pull up, sir, sir, you ever seen that?

(Speaker 21)
Another fun one is drive with your seatbelt hanging out the front door.

(Speaker 44)
I like that one.

(Speaker 4)
That’s a fun one. You just open the front door, you put the seatbelt out, drive around like you don’t see it. Sir, sir, people freak out about that. But if you’re going the wrong direction with your life, no one says anything. Wow. This conference is sort of like, if you’re going the wrong direction, this is the conference where we go, hey, time out, check up from the neck up, let’s have that conversation, are we going the right way, are we not?

(Speaker 4)
Okay, Sean, have you ever thought to yourself, you know, if we keep doing this, because we’ve worked with you for what, a year now, a year? Six months. Six months, okay. It feels like like a year that he’s been stuck with us. But have you grown at all?

(Speaker 1)
Are you growing? We’ve seen since we started in six months. So let me just back up. We had a falling out at the beginning of this year.

(Speaker 19)
We did?

(Speaker 1)
You and me? We did. Our company had a falling out. We lost some members of our team that went on to start their own business. It took 17 percent of our business away from us. So when we, when we

(Speaker 1)
I had a friend of mine come to this event and invited me I was real skeptical about wanting to join something else I’ve had many people tell me many things about oh yeah this works do try this I knew from the event the first time I went six months ago I had to be part of this and joining but I also we were gonna fail it wasn’t gonna be because of what I I did, because I went in there and made sure that we followed every step. So if it was going to be a fail, it was going to be because Clay and the Thrive Team failed, not because Sean failed. But we did every single thing that they asked us to do, and we’ve brought back right now, we’ve had a 50 % increase. Well, actually, we’ve doubled our leads, and we’ve had a 50 % increase in our sales. And we’ve made up on the year, we’re only down 5 % now. We’ve made up 12 % on what we lost from the year in just this last few months.

(Speaker 1)
So it’s been a really, really solid increase in growth. So if we look, let’s hear it for him. You’re doing great. You’re doing great. This guy hates bugs. He loves people.

(Speaker 43)
Hates bugs.

(Speaker 1)
Loves people. Hates bugs. Okay. Klaus Schwab hates people. Loves bugs. Who does not know who Klaus Schwab is?

(Speaker 1)
Who doesn’t know? Show of hands. Someone tell me. Okay, I’m gonna make you watch this real quick. I want you to be in on the joke. I don’t want you to go, this guy thinks he’s so funny joking about Klaus Schwab.

(Speaker 1)
But I want you to know it. So go to Rumble real quick. Rumble . com. That’s the only place that I’m allowed to be. Rumble .

(Speaker 1)
com. And on Rumble, I’m always capped at 265 ,000 subscribers. How many of you have seen my Rumble for the past four years? You’ve seen I’m always stuck at 265. It’s because Peter Thiel is the one funding Put a Chip in Your Head, and I talk about him too, so he’s also funding Rumble.

(Speaker 4)
So on Rumble, it’s like my little corner of the universe, so I get to say whatever to six or seven people that get to hear it.

(Speaker 1)
Okay, so if you go and type in a cough swab and then Thrive Time, but get rid of the E, Sean, you gotta get rid of that E. Okay, yeah, yeah, you can do it. Yeah, you’re, oh yeah, yeah, Sean, you’re doing it, good.

(Speaker 10)
Hit Enter.

(Speaker 22)
Sean, you’re doing great.

(Speaker 1)
Hit that Enter. Smack that thing.

(Speaker 42)
Okay, scroll down.

(Speaker 1)
Keep scrolling down here.

(Speaker 4)
Okay, keep going down.

(Speaker 1)
Now, Sean, what I want you to do is I want you, while we’re talking about whatever, look for Fourth Industrial Revolution and Klaus Schwab, and you’ll find it. When you find it, you can come back and tell us. But Klaus Schwab, that’s the guy who literally wants people to eat bugs. Who knows this? and he hates people, wants to reduce the population. So when I joke about Klaus Schwab hating people and wanting to eat bugs, that’s a really sincere statement.

(Speaker 13)
He hates people, loves bugs.

(Speaker 3)
This guy loves the people, hates the bugs. This is like an anti -Klaus Schwab. This guy’s gonna stop the Great Reset right here. The termites destroy all the nice things he’s putting on the landscape and buildings, so we’re there to kill them. Wait, so let’s hit play on Klaus Schwab. Play it, Sean.

(Speaker 3)
There you go. Watch what apples do. And by the way, on Rumble, you have to watch two crappy commercials. That’s part of the deal. Okay?

(Speaker 13)
You get to watch a commercial about in -time prepping or something. Here we go. Butter could kill you. Look at butter.

(Speaker 8)
It’s actually good for you. Is it bad for you? Is it good for you? Butter, butter, butter, butter. The fourth industrial revolution has become a reality. I’ve covered tech almost 25 years.

(Speaker 13)
What I saw yesterday in LA, I think was a game changer.

(Speaker 1)
And look, short on details, I get it. But this is the new chapter, the new book for Tesla. As me and you have talked about many times, fourth industrial revolution, the AI revolution led by godfather of AI, Jen, to NVIDIA. But many others across tech are going to be huge winners, from Apple to Amazon to Uber. And I continue to think Tesla is front and center. Now, it looks scarce on details.

(Speaker 1)
We all know Musk is not going to really go up there and give so many details. This weighs the groundwork. What I kind of view is this AI chapter, this really AI future at Tesla.

(Speaker 25)
And I have to say, in my memory, you were

(Speaker 1)
one of the most engaged and hardest working participants here at the annual meeting. I watched you in the morning up to midnight sometimes. One engagement after the other one. Dr. Schwab, I’m flattered you’d ask me to keynote. There’s an expression in my old neighborhood back in the United States. This may be above my pay grade.

(Speaker 1)
It’s not above yours, though. You’ve written extensively on the topic that you’ve asked me to speak to. Mastering the fourth industrial revolution. It’s the same time. That’s Klaus Schwab, OK? That guy, again, hates people, loves bugs.

(Speaker 1)
OK, he’s the reverse of that. So what we’re going to do is we come back from the break. We’re going to talk. We’re going to work through on page five. We’re going to work through all these boxes, all these questions. And I’m going to start with marketing.

(Speaker 1)
And because most people tell me their biggest issue is they say, I cannot. Generate leads. I can’t succeed without the lead. I need sales or I’m going to fail My business is gonna go to hell if I can’t sell and I need I just need it to work out So we’re gonna talk about that and then we’ll kind of work from there. So we’re gonna take a quick break here It’s 8 o ‘clock. We’re gonna come back at 8 15 for our next session here and we’re gonna keep bringing up success stories But feel free to meet them if you’re a VIP you have unlimited coffee So you just keep drinking coffee until I sound entertaining.

(Speaker 11)
You just keep drinking coffee. We’ll come back here at 8 15 for our next session. So 815, come back at 815. 815, come on back here. And then Sean, play some background music. We’ll come back here at 815.

(Speaker 11)
For everybody streaming online, we’re on Rumble.

(Speaker 1)
Click subscribe, and then I’ll still be at 265 ,000 subscribers. It’s fun. If you’re online, just punch that subscribe button. We’ll be back here at 815. That’s where you want to be. It’s game time for the first time attendees.

(Speaker 1)
It’s oh my homies.

(Speaker 11)
It’s a sweet home of mine people. It’s so nice places.

(Speaker 1)
It’s a green light. It’s a change. You can pee ticks 105 times for me is what I do.

(Speaker 41)
It’s my vibe because it’s my tribe.

(Speaker 1)
That’s where you wanna be. turn it around until you take the time to learn. Without vision, the people perish. Life isn’t new, get embarrassed.

(Speaker 11)
Or be humble, grow 1 ,040 Paharis and share it.

(Speaker 17)
Can we kick it?

(Speaker 19)
Yes, we can.

(Speaker 16)
If you come with business problems, you leave with plans.

(Speaker 11)
At this prime time show, we make wealth expand. We’re focused on implementation. We teach marketing and improving your brand. How to build the systems and finance.

(Speaker 40)
We teach how to hire people and manage them.

(Speaker 17)
How to bring your dreams into reality land.

(Speaker 11)
Since 05, I’ve been doing it because that’s my jam. Helping goal pursuers do it. putting cash in their hands.

(Speaker 35)
Now that Eric Trump has joined us, he has joined the band.

(Speaker 19)
Kiyosaki’s coming tall cause he’s in the rhythm. But can he?

(Speaker 11)
Yes, he can.

(Speaker 17)
Kiyosaki’s in the dojo of self -discipline.

(Speaker 16)
So get your tickets now at Plata Show End.

(Speaker 10)
I’d buy them now still on hand.

(Speaker 11)
Show that’s where you wanna be.

(Speaker 16)
Uh -huh.

(Speaker 11)
Uh -huh. Yeah. Business growth is what you wanna see.

(Speaker 32)
Uh -huh.

(Speaker 1)
What you wanna see. Show that’s where you wanna be. Where you wanna be. Yeah. Yeah. You’ve got the big goals to achieve.

(Speaker 1)
Yeah, you got to achieve it. That’s our show. That’s where you wanna be. Uh -huh. Uh -huh. Yeah.

(Speaker 1)
Business growth is what you wanna see. Uh -huh. What you wanna see. That’s our show. That’s where you wanna be. Where you wanna be.

(Speaker 1)
Yeah, yeah. You’ve got the big goals to achieve. Yeah, you’ve got to achieve it. learn up the coldest wind is blowing and we’ll get started in seven minutes but I’ve got some housekeeping notes I want to make sure that we cover here for everybody watching online if you want to download every book that I’ve ever written or if you want to avoid this URL to avoid the books that I’ve ever written you want to go to thrive timeshow . com forward slash

(Speaker 33)
free dash resources. And

(Speaker 19)
And hey, James, can you find Sean?

(Speaker 1)
Maybe, I think he’s around here somewhere.

(Speaker 26)
We’re gonna go to thrivetimeshow .

(Speaker 1)
com. We’ll put up on the screen there, on the big screen. everybody watching at home, you’ll be able to, uh, hope we can see it. It’s thrivetimeshow . com forward slash free dash resources.

(Speaker 22)
That’s the website.

(Speaker 1)
That’s the URL thrivetimeshow . com forward slash free dash resources. And when you pull that up, you’re going to see all of the books that I’ve ever written. They’re all pulled up there. You can download them. Uh, I believe there’s, 41 of those books, but you can download those and you can download this book specifically that we’re talking about here.

(Speaker 1)
I know a lot of you are texting in wanting to know how to get this book. You can download it for free. You don’t have to buy anything. Uh, and you’re right here. It’s called how to build a successful business. It’s orange covered.

(Speaker 1)
You can download it by going to thrive times, show . com forward slash. free -resources. Sean, can you pull up on the screen there? Thrivetimeshow . com.

(Speaker 1)
Sean, can you pull that up there? Thrivetimeshow . com forward slash free -resources. Thrivetimeshow . com forward slash free -resources. Oh, yeah.

(Speaker 1)
Pull it up there. And that’s where you can… Yeah. Okay. That’s where you can download all the books. You scroll down.

(Speaker 1)
They’re all there for free to download PDF versions of every single book. You can get them. And if you want to make sure that I make about $2, you can buy any of them on Amazon as well. It’s a great way to pay me $2. You just buy the books there. Second housekeeping note.

(Speaker 1)
If you want to subscribe to the podcast, you can do so on Spotify. So you go to Spotify, you search for Thrive Time Show. Spotify, Thrivetime Show, and you can find a lot of the songs I write and audiobooks, and you can find all the podcasts, but it’s just business. So it’s just the business stuff at thrivetimeshow . com on Spotify. That’s where you go to find just the business -related shows.

(Speaker 1)
Business shows, been doing that for 20 years. And then if you want to learn about what’s going on in the world, more of a geopolitical look at things, you can go to to rumble .com com and then search for Thrive Time Show. And that’s where you’re going to find news about BRICS, Brazil, Russia, India, China, South Africa rolling out their new gold -backed currency. You’re going to hear about the fourth industrial revolution.

(Speaker 1)
You get a lot of updates about mRNA technology and the shots. You’re gonna learn about how that connects to cryptocurrency and those kind of things. But if you said that’s 100 % what I don’t want to listen to, I would recommend that you go to Spotify, that’s where you can learn those things. Also, if you go to thrivetimeshow . com forward slash tower of power, thrivetimeshow . com forward slash tower of power.

(Speaker 1)
Dr. Zellner, who has been a mentor in my life and a partner, he and I have recorded all of the systems we’re teaching today in a podcast format many, many years ago. and you can learn how to grow a company and listen to that while you’re driving. That’s Thrivetimeshow . com forward slash tower of power. Also, if you want to download systems, processes, checklists, tools, that’s Thrivetimeshow . com forward slash downloadables.

(Speaker 1)
And I believe you’re going to find a little over $300 ,000 of downloadables there. I say 300 ,000. These are all systems that I had to pay for the creation of, and you can download those all for free at thrivetimeshow . com forward slash downloadables. And so, again, those are some resources for you. Those are free resources.

(Speaker 1)
And then for anybody watching online, my conferences are the reverse of an upsell. I don’t have a looming upsell. I’m not going to try to upsell you. You don’t have to buy something in 10 minutes before my head explodes. It’s just, I do business consulting. That’s what I do.

(Speaker 1)
If you want to schedule a consultation, great. If you say I don’t, that’s fine too. And then we have books. And for anybody who’s here, the books are always $25 or whatever price you want to pay. And I do that because I think sometimes people need a hand up. not a handout, and so if you have five bucks, two dollars, six dollars, seven cents, if you have a penny,

(Speaker 1)
you have a quarter, you got a quarter penny combo, 26 cents, anything like that. You have a, maybe a debit card from the person sitting next to you, a gold watch. You have, you know, any kind of tchotchkes, you can buy a book for $25 or whatever price you want to pay. So that’s, that’s the housekeeping notes there. And I believe we’re going to go ahead and get started. And so we’re going to go ahead and round up.

(Speaker 1)
More people here. We’re going to round up some more people. We’re rounding up some people here. And James, I’m going to put you in charge of rounding up the people. And Andrew, can you also kind of round up humanity? We’ll just kind of gather everybody.

(Speaker 1)
We’ll get started here for session number two. And for session number two, I’m going to need Randy Antrican with PMHOKC . com. I’m going to need Sean McGow with Suncoast Pest Management. I’m going to need Karime and Sophia with WhistleWhileYouClean . com.

(Speaker 1)
And I’m going to need Josh Spurl with alwaysbookkeeping . com, alwaysbookkeeping . com. And if Pastor Dave Scarlett is in the house, I would like to bring him up as well. If he’s here, I believe he’s here. I have the feeling.

(Speaker 1)
I’ve been told he’s here. I can fit. He’s not so much here. Maybe he’s here. Yeah, there he is. OK, so if we can bring up Pastor Dave Scarlett, that’d be great as well.

(Speaker 1)
We’re going to get started here in just a second here. So if you guys can grab your seats, that’d be awesome. And if you’re a VIP, you get unlimited caffeination. And if you say, look, I’m not a VIP, but I want unlimited caffeination. And if you really need unlimited caffeination, come see me. We’ll make a deal.

(Speaker 1)
Uh, and then I’ll get you a limited caffeination, but it’s a VIP thing. But if you’re, if you’re saying I’m a general admission, but I really need 4 ,000 cups of coffee, uh, whatever you need, I want to make sure you have a great experience. So we’re here for you.

(Speaker 25)
Also, I brought a nine volt battery. You can lick the bottom of that and that’ll get you going as well.

(Speaker 1)
Or I could shove your hand in a door and shut it. And that’ll get you going. There’s a lot of ways we can wake you up here if we need that. So, and then people ask me, when’s Eric Trump speaking a hundred percent honest with you? no idea. I have no idea.

(Speaker 1)
I don’t know. I know he’s going to be here. He and I are good buddies. Um, but with secret service and the commute and the motorcade and the media and the police and the threats and all that, I know he will be here. I know we’ll keep him safe, but I have no idea.

(Speaker 12)
I have no idea at all what time he’ll be here, but when he is here, you’ll know because he’ll be here and he’s a lot taller than me and I’ll introduce him and it’ll be a lot of fun.

(Speaker 34)
Okay.

(Speaker 1)
So, um, you don’t want to miss out on that. So again, let’s all grab a seat. So I’ll grab a seat. And Andrew, can you kind of help keep going one more time, just kind of pushing people kind of into the seat action there?

(Speaker 19)
We’re making it happen.

(Speaker 1)
Okay. And for anybody who’s out there in the coffee shop, we’re going to get started here. Session number two.

(Speaker 12)
Session number two. We’re going to talk about marketing.

(Speaker 1)
Sean, what page do we need to go to to talk about marketing? What page? Hi, Dave. One moment.

(Speaker 21)
One moment.

(Speaker 1)
I’ll find it. This is Pastor Dave with his glory in the house, folks. All right. So I’m going to bring up a lot of different people.

(Speaker 4)
We’re going to have a lot of fun.

(Speaker 39)
We’re going to meet a lot of people.

(Speaker 38)
Okay.

(Speaker 1)
So we’re going to page, what page, Sean, for marketing? 235? 235.

(Speaker 12)
Okay. We’re opening to page 235. Everybody grab your book, open to page 235.

(Speaker 1)
Sean, are you over there and you mic’d up?

(Speaker 17)
Yeah, I’m over here.

(Speaker 1)
Okay. Your mic’s kind of hot.

(Speaker 37)
235.

(Speaker 1)
235. Is that the right page, Sean?

(Speaker 29)
235.

(Speaker 1)
Sean, are you tracking with me? Are we looking for marketing vehicles? Three -legged marketing stool.

(Speaker 7)
Okay.

(Speaker 5)
Let me find it.

(Speaker 1)
Okay. Three -legged marketing stool. I believe in you.

(Speaker 26)
Tell us what page, Sean.

(Speaker 1)
Feeling the flow. Okay. Feeling the flow. We’re almost there. We’re getting started. Here we go.

(Speaker 1)
Oh, yeah. 123. 123. Is that a question?

(Speaker 7)
Is that a statement? Well, that’s what’s on the agenda. Create a three -legged marketing stool. Page 123. Circle the marketing vehicles effective for ideal buyers. Okay.

(Speaker 1)
So open your book to page 123 and 122. And I’m going to pass the mic first here to Pastor Dave, then we’ll go back to Sean. forth. Here we go. Pastor Dave, how many of you have ever listened to His Glory? Who’s ever listened to His Glory?

(Speaker 1)
There he is. So Dave, I gotta ask ya, who is your ideal and likely listener? Who listens to HisGlory . me? Who are you trying to reach with the gospel at HisGlory . me?

(Speaker 1)
Well, we’re trying to reach a billion souls. Right now our primary audience is probably 50s, 60s, 70s, 80s, but we’re really putting a push on the younger generation because the Joel 2 movement is here and we see Signs and Wonders going to be all over the world and we’re going to do a lot in music and a lot with the youth. Have you ever thought about niching down on just broadcasting to the redhead demographic, Dave? It’s on the plan. Okay. So what I want you to do is on page 122, I want you to, right now, page 122, I want you to just circle any of these things that you need to get done when you go home.

(Speaker 1)
Okay. So step one for marketing, you have to have a website that looks professional. Or how about this, a website that is better than your competition.

(Speaker 7)
So I’m going to pull up pmhokc . com and I’m going to pull up HisGlory . me. We’ll start with HisGlory, then we’ll go to PMH. So HisGlory .

(Speaker 1)
me, Dave, why do you have to have a website? Why can’t you just say, you know, man, we’re not we’re above that.

(Speaker 7)
We don’t have time for that. Why do you have to have a website? Well, it is who you are. It’s got to be a reflection of what you’re doing. The other thing is what we’ve seen in the last four or five years before President Trump coming, you know, the censorship, you know, you mentioned about rumble earlier.

(Speaker 1)
We had to we got taken off every social media. So we had to make our own website, our own servers so that we could bring our own content out so nobody could disrupt it. So again, that’s HisGlory . me, but with your website, your business, you just have to have a website that’s better than your competition. You have to have it, okay. Box number two here, or point number two, you gotta have a logo.

(Speaker 1)
Don’t over -spiritualize the logo. Don’t spend weeks on the logo. Don’t spend decades.

(Speaker 9)
Who’s ever spent like a month with a designer talking about a logo?

(Speaker 1)
It’s tough.

(Speaker 7)
It’s like listening to a guy try to interpret Bob Dylan lyrics while high.

(Speaker 1)
You ever seen that phenomenon?

(Speaker 9)
You go to a college campus, there’s some guy talking in circles about Bob Dylan and the meaning of the lyrics.

(Speaker 1)
Your logo, it needs to be what people think of when they think about your brand. It needs to be clear, it needs to be printable.

(Speaker 9)
Like a two -color logo is great, so you can print it on a shirt, but you gotta have a logo, okay? Box number three, you gotta have a one -sheet, or a one -sheet explains what you do different than the competition. or at least you need to be able to articulate it.

(Speaker 1)
So I’ll go back to Dave one more time, then we’ll pass the mic down to Randy, and we’ll get thoughts from everybody here.

(Speaker 9)
How are you different than Newsmax, or Fox, or CNN, or whatever news outlet?

(Speaker 1)
How is HisGlory . me different than Newsmax? Well, first, we don’t get paid off. We tell the truth, no matter where the income’s coming. It’s the truth.

(Speaker 5)
And everything we do, we do through a biblical lens, because all seven mountains have the Most High God in it, and our King, Jesus Christ. So we show the world, but we also give them a taste of Jesus in everything we do. But if you weren’t clear that you were an unapologetic, gospel -based, Christian -based, news outlet show thing, what would happen if you hadn’t clarified that in your mind?

(Speaker 1)
What would happen if you hadn’t clarified that, hey, we’re not never going to self -censor. What would happen if you hadn’t already clarified that? Well, we get kind of attacks, but we get attacks anyway. So if you’re going to get attacked in the name of Christ, you know, he told us that was going to come, didn’t he? He said, the world hated me before I hated you, and we’ll overcome through him. So as long as we’re telling the truth and getting it out there, but putting boldness for Christ, that’s what it’s all about.

(Speaker 1)
There it is. Now back to you. Karima, I want to get your thoughts on this. I want to get your thoughts here. So here we go. Your website.

(Speaker 1)
You have to have a website that’s viable. What market are you in? What city are you guys in? Cincinnati, Ohio. Are you the only cleaner in Cincinnati, Ohio? No, the market is thick there.

(Speaker 1)
And when you and your daughter thought, selves, daughter, mom, we should start a business, you knew you were competing against hundreds of competitors there? Yes. So, you know, in this case, my team’s built your website, but let’s talk about it. Why do you have to have a website? Well, first of all, you got to be able to be found when people Google search you. And we get a lot of leads that way.

(Speaker 36)
Just random people from all over the city and even outside the city limits will say, I found you on Google.

(Speaker 1)
Do you remember the first time you had a lead that came in from the Internet from someone you don’t know? Yes, actually, it was the first time our business line ever rang and we thought we were being prank called because nobody had ever found us before. We got it. We got a market. We got a market. Randy, PMHOKC .

(Speaker 1)
com, you’re building pools, hot tubs, pergolas, huge projects for people. How important is it for you to have a website that looks good? A lot of people search for what we do, and so when you have a website that ranks you higher in the organic search, we put a lot of articles on there. And then once they’re, I mean, when you’re buying a $150 ,000 project, seeing what you do on the website is very important for vetting who you’re going to hire. So going back here to page 122 .3, you have to know what you do versus the competition. So I’m trying to help you think about your life and your business.

(Speaker 1)
I’m not trying to get you to think about my life, but I’m trying to give you examples, okay? So I have a haircut chain, Elephant in the Room, EITR Lounge. I started that, we cut hair. It’s men’s only, which by the way, it’s a crazy world out there. When you say men’s only, there’s not a day that goes by that someone doesn’t walk in and, what’s your name?

(Speaker 35)
You know, and they, Pat.

(Speaker 1)
Okay, Pat. And then you’re like, Pat, what? And over time, you figure out Pat’s not a dude. And Pat wants you to know, well, so how many other non -dudes do you have here? Because I, you’re like, what? And all of a sudden it’s like a, some sort of like, I’m standing up for the faith somehow because I’m a men’s only.

(Speaker 1)
It’s a weird, it’s the weirdest thing. I’m making a political statement by saying it’s men’s only. It’s going to be like that in the bathroom soon in a lot of places, right? You just got, it’s like, you got to like, have you, have you noticed this? People are confused about their gender, you know? I never thought starting a men’s only haircut chain would be a divisive idea, but every, I’m not kidding.

(Speaker 1)
Every day, a person who’s not a dude comes in and they go, I’m confused. I don’t know if I’m a dude or not. Could you check? I mean, it’s weird.

(Speaker 34)
Awkward.

(Speaker 2)
Yeah, I need the TSA. Could you please inspect, tell us what we have here? Okay, so.

(Speaker 1)
All right, so but you gotta figure out what makes you unique. Also our haircut chain, it’s high -end. It’s a higher -end thing. You might say, you have a higher -end something? You are a lower -end kind of person. Why are you, Captain K -Mart, having a high -end, you know, hair place?

(Speaker 1)
There’s a niche I saw, and it’s for dudes that want to get their hair cut at the same time every month. You know, like a country club for men’s hair. So it’s an up -tempo energy in the place, but it feels like you’re going to a country club, and guys like it because it’s appointment -based. So we’re not a big walk -in guy, you know? If somebody comes in who’s a walk -in, that’s cool, but that’s not our niche. It’s more of you can book a time, and it’s a membership model, and that’s how we do it.

(Speaker 1)
And that’s what makes us different, right? And then there’s other places, I’m sure, like Great Clips, where it’s more of a walk -in model, but that’s our niche. Make sense? Membership model, okay? Another example, just trying to get you guys thinking about your life and your business that you either have or you want to start, okay? Epic photography.

(Speaker 8)
I want you guys to help me, coach me on how I built it, okay?

(Speaker 1)
So you’re going to like go back in the past and pretend that you learned some of the things we’ve talked about so far. Okay. So epic photography, it’s epicphotos . com. When I started epicphotography . com, who’s ever hired a wedding photographer?

(Speaker 1)
This is what they do typically.

(Speaker 21)
They say for four hours, you get this, you get that, four hours.

(Speaker 1)
Who’s ever had a wedding photographer in your life? Four hours, gotta have the romance wrapped up here, kids, in four hours, because the romance stops in four hours, right at 10 o ‘clock, the romance stops, let’s go. No pressure, no pressure, but we gotta be done in seven minutes. So I said unlimited photography, unlimited time, unlimited. You booked me from the time two hours before the ceremony until the end, unlimited. Josh, why did that work?

(Speaker 1)
Why did that work? I mean, it takes away the anxiety of that purchaser. So at that point, they’re not worried.

(Speaker 18)
You know, they don’t have to build their wedding around their photographer.

(Speaker 1)
And it bothered every photographer in Dallas and Tulsa. The photographer association. How many of you know about these associations? Who’s part of a homeowner’s association? You want to move a tree?

(Speaker 4)
You got to call Congress, right? So I’m just trying, so they’re calling me.

(Speaker 1)
Yeah, I’m calling on behalf of the Oklahoma Photographers Association for the betterment of America. I need to speak to the owner. You know, hi, what’s up? So you guys are offering unlimited photography. It’s an industry standard. We do four hours.

(Speaker 1)
You have emphysema, you okay there, Darth Vader? So all I’m saying, I’m going, no, it’s unlimited time. Well, in order to be a part of the association, you’re gonna need to have four hours. Who knows about associations? I’m going, I might do two days now, two months, who knows? I might just.

(Speaker 1)
Photography for life, okay? So unlimited time. Then every photographer, how many of you noticed they take like months to get the photos back? Have you ever seen this? You had the wedding like eight years ago. Excuse me, did you guys get married eight years ago?

(Speaker 1)
Yeah, we got your photos done. Have you seen that? Who’s ever waited, seriously, more than three months for your wedding photos? And the photographer’s like, well, I’m working on it. Developing it in the red room. We’re still using the film and the photos are wet.

(Speaker 1)
They’re wet, drying them out. So we said we’ll get it back to you within two weeks. Who’s ever had a wedding photographer where they jacked up something? They just jacked it up. The weddings came back blurry, weird. What’s going on?

(Speaker 1)
So we did guarantee, money back guarantee. All of these things are mind rocking concepts, okay? Other things we did, free bridles and or engage, you can do free bridles or engagements. Why would we offer people, again, you’re not a photographer guy, but Sean, why would you do free bridles or engagements to someone who you haven’t worked with yet? Why would you do that? I learned this from you, actually.

(Speaker 4)
If it’s not memorable, it’s invisible. There it is. So I’m just trying to create a no -brainer, and you need to write that down on page three. You have to have a no -brainer.

(Speaker 1)
A no -brainer. A no -brainer is so good, it’s the reverse of a Newsom policy. Because no matter how much you think about a Newsom policy, like, I don’t quite understand what you’re saying, right? But a no -brainer is just so good, it’s obvious.

(Speaker 4)
It’s like a, wow. So we went to the bridal show. So again, who’s been to a bridal show before?

(Speaker 1)
Okay, when people are on the internet finding stuff, they would find us, they go, mom, the bride talks to the mom, mom, these guys do unlimited time, money back guarantee. They also will let me do the bridals or engagements before we even hire them to see if it’s a good fit. Why not? right? And so we got, I mean, I’m not kidding.

(Speaker 33)
We would get more leads in a day than our competition would get in a month.

(Speaker 1)
And no competition can figure this out, this concept we’re talking about.

(Speaker 21)
You know why?

(Speaker 1)
Because if you, what happens when you offer a no -brainer, now you gotta back it up, now you can’t be terrible, now you can’t go, oh, you’re in a contract, which means I conned you and you’re stuck on a track. Who’s ever been in a contract, timeshare? If you sell timeshares, no offense. Who’s ever been in a contract where you’re stuck and you’re like, I didn’t know I had to sell my kidney to get out of this gym membership. You ever had that? Oh, sorry, you want to cancel your gym membership.

(Speaker 1)
You got to wait two years, pay a $500 cancellation fee, talk to the Pope, get his signature, going to meet with Congress.

(Speaker 33)
They’ll be available next Tuesday.

(Speaker 1)
Got to cancel in person with lamb’s blood. You seen that? So I’m saying for your business, you have a no -brainer. We’re getting this idea of no -brainer. So let’s go talk about no -brainers. Let’s go, Sean, no -brainer.

(Speaker 1)
What’s your no -brainer?

(Speaker 32)
What’s your no -brainer?

(Speaker 1)
Let’s see if we talk. What’s your no -brainer for pest control? Yeah, so there’s nothing to lose. We offer a same -day service. We have a 30 -day money -back guarantee. And we give 60 % off their first service.

(Speaker 1)
60 % off the first service? And why would you do that? How does that work financially for you if you do it the first time for 60 % off? How does it work for you? We’re working on repeat business. We want recurring business.

(Speaker 7)
And that’s if we know for a fact, if we get them in and we show our experience that it’s different and they’re going to want to continue and they’re going to refer business out. Does that make sense? We’re on the same page. So back to my haircut chain.

(Speaker 1)
Our average member, by the way, our first haircut is a dollar. So you know what we get a lot? We get a lot. I get a lot of this.

(Speaker 7)
I hate it. I wish I didn’t.

(Speaker 5)
But a lot of people go, bro, my name’s Carl.

(Speaker 1)
Carl, we definitely cut your hair last month. No, I’m not Carl.

(Speaker 9)
I’m, that’s my twin brother.

(Speaker 1)
People do this all the time. I’m not kidding. I’m not making it up. This is a real story. They do this stuff. That’s my brother, you know, Thomas.

(Speaker 1)
Cause I’m, anyway, you know, so it’s me, not him. It’s anyway, can I get my haircut? And people will change their name. They’ll drive to our different stores. They’ll lie about it. We can get through with about one a day.

(Speaker 1)
So it’s kind of fun when like the transgender meets the guy who’s changing his name to get a free haircut. Anyway, But you still, the no -brainer, you do take a little bit of punishment for the no -brainer, but on average, someone becomes a member and they stay with us for years and years and years. Does that make sense? Or with the business consulting that I do. You know, my average client is with me for six or seven years, you know? So, Dave, your show’s free.

(Speaker 1)
Your first show’s free. You go to HisGlory . me, it’s free. Your first show’s free. Dave, why don’t you hide all your content behind a payment wall, Dave? Because we want to get it out there and it helps our advertisers as well.

(Speaker 1)
We want people to see it. You’ve got to be able to get into the seven mountains. You want people to see it. Now, you do have some ultra -premium options if people want to become a partner. If someone says, I’m all in.

(Speaker 22)
I want to support His glory.

(Speaker 1)
How does that work? Well, we have different levels of kingdom giving. We have kingdom economy for businesses. We’re going to really put a push on that right there, you see it on the screen, in 2026, to take our money away from the Amazons of the world and put it into a kingdom economy, meaning every dollar we spend is going to patriot and Christian organizations so that we’re not giving our money away to people who want to kill us. Karime, what’s your no -brainer down there? What’s your no -brainer with the home cleaning business?

(Speaker 1)
So our no -brainer is your first clean is a dollar, and that has actually gotten us some of our biggest clients. So just making sure we’re getting this. I’m obsessing on this because if you don’t have a no -brainer, it’s a weird look for you. It’s a weird look, okay? I’m going to tell you a story. It’s a funny story.

(Speaker 1)
It’s about a guy who tried to do what Randy was doing in Texas, but he’s not Randy. Randy’s diligent. This guy was a disaster. He came to one of my conferences, and he’s like, hey, I want you to help me grow my business. So I do a free, I call it a 13 -point assessment.

(Speaker 1)
I do a free assessment with the guy. And we’re going through this, and I’m like, what’s your offer? What’s your no -brainer? He says, I don’t want people wasting my time. So it’s $300 to meet with me about potentially hiring me to do a pool for you.

(Speaker 5)
I’m like, let me try again. So if I want to hire you, potentially, if I’m thinking about hiring you, I’ve got to hire you. He goes, what? I mean, if I’m thinking about hiring you to put in my pool, I have to pay you $300 just to meet with you. And he goes, exactly, because I don’t have time for tire kickers.

(Speaker 1)
And I go, this guy has no money, no success.

(Speaker 5)
He’s getting right at that near 50, you know, where you’re 50. We get to a certain age. I’m almost there where you no longer care. It’s unfiltered. You’re just unhinged.

(Speaker 1)
Mom, you can’t say that. We say it now because we’re over 45, right? You just say it. So this guy’s kind of unhinged. He’s like, I’m not changing.

(Speaker 15)
But I want you to help me grow my company. ” I said, even if we never speak again, you gotta do a free consultation.

(Speaker 1)
You just have to. I don’t hate you enough to tell you this is a good idea to charge people $350. He’s like, yeah, I mean, I’m not gonna waste my time on tire kickers.

(Speaker 2)
I go, how many people do you meet with a week? Well, you know, sometimes I don’t meet with anybody. Well, it’s just jackassery. And how many of you have ever hired a terrible contractor? Who’s ever hired one? You ever hired one?

(Speaker 2)
We hired a guy to do some plumbing for my mother -in -law’s house, and he basically got started, got high, and then disappeared. True story! My mother -in -law was like, I think he got high or something, then he disappeared. I don’t know what happened. He just kind of left his tools there, and I guess when you’re high on the job and your customer discovers you’re high, the move is just to leave your stuff and not come back.

(Speaker 1)
and then go get a free haircut. I don’t know. So, Randy, what’s going on with contractors? Tell us, what’s your no -brainer? How is it different from most contractors? Kind of walk us through how that, your no -brainer versus a lot of these contractors.

(Speaker 1)
We do free estimates and then we also have a catalog. So when we meet with them, we give them our free catalog. And then when we do 3D renderings, we present that in virtual reality. So they put the Oculus on and it’s kind of like augmented reality, but you’re in a video game and you’re in your project. And that is really… Do people ever say wow?

(Speaker 1)
Yeah, everybody loves it. And, you know, what you were saying with the contractors not showing up, it’s the same even for us when we hire guys. It is just across the board really bad right now. And that’s what makes it harder for all of us. And that’s why being highly ranked on Google, the most reviews, all of that really matters. We’re going to help everybody here have success.

(Speaker 1)
Let’s make sure you’re dialing in. There’s no bad students. There’s just a bad teacher. He’s pale.

(Speaker 18)
He looks like me.

(Speaker 1)
It’s me. OK, so there’s no bad students.

(Speaker 4)
Okay, so always bookkeeping.

(Speaker 1)
What’s your website again? Yeah, alwaysbookkeeping . com if you pull that up there. So our no -brainer is we meet with the clients and we’ll give them our free top 10 US tax tips. Then we’re gonna help them with the free US benchmarking because people don’t often know the margins in their industry. So they don’t know what their competitors, what their top competitors, what they sell, what the gross margin is, what the overhead costs are.

(Speaker 1)
And they have the tendency to think that, you know, you don’t understand my business. But the reality is, is actually we understand all of them, because the IRS publishes all of these tax returns. So we can tell you exactly what it is without any guess. And then you’re actually developing your financial planning around that, developing your pricing around that. And then we do a free network, net worth growth analysis. ultimately the goal is to take the fake government money and convert it to real assets.

(Speaker 1)
I want to brag on this guy for a second. This is a true story. First time I met you was probably what, eight years ago, seven years ago -ish. And this guy, he’s from Canada, coming to the workshop. His plane gets canceled in Minneapolis. So, Victoria, who worked for me, she’s like, hey, the guy from Canada, his plane got canceled.

(Speaker 1)
We have people from Guam that come to conferences and from Mexico. Usually there’s a few people, internationals. And she says, his plane is canceled, but he’s driving. And I’m going, yeah. You know, we drove from Tulsa to Anaheim in 21 hours. We did that on Monday.

(Speaker 1)
We left Monday at 5, got here.

(Speaker 31)
You know, and so the kind of guy who’s going to drive from Canada to Oklahoma to attend the workshop, you know, from Minnesota to Canada, that kind of guy will be successful.

(Speaker 5)
And I’ll tell you why.

(Speaker 1)
Because his yeses is yes and his no is no. He’s like, I’m going to be there. I’m going to be there. So anytime I’ve ever referred people to you, it’s gone well.

(Speaker 30)
But most people don’t want to talk to a CPA or an accountant or a bookkeeping service because they have a bad previous experience with somebody.

(Speaker 5)
By a show of hands, anybody here ever had a bad experience with a CPA or a bookkeeper? It’s awesome, isn’t it? Awesome. So I have a no -brainer. Your no -brainer again is what’s your no -brainer one more time, Sean? It’s a same -day service, free, and inspection, and then 60 % off the first service.

(Speaker 5)
All right, so we’re moving on to step four on the marketing page, okay? You want to create marketing materials that are better than your competition.

(Speaker 1)
Now, Dave, with his glory, I want to brag on Dave. He’s got a praise and worship brand they’re developing. Dave, you’ve got a music channel you’re developing. You’ve got, you know, multiple shows, live shows you’re doing, different content. The War Room, people love The War Room. People love your prophetic updates with Julie Greene.

(Speaker 1)
There’s a lot of content there. When you think about your show, What is it that, what do you hear from people that found it? .me me for the first time? What kind of feedback do you hear from people that say, you know, I just started listening, and what do you hear? I hear it’s spiritual.

(Speaker 1)
The Lord led them from one person to another somehow, some way, through the Holy Spirit, they got to us. And that’s everything we do. How we come up with the content is pray. We pray it through. The Lord guides us in every step. And the production quality gets better and better and better and better and better because they want to, you know, have a product that people like to watch, right?

(Speaker 1)
So, no matter what you are, if you’re here today, you have a business, you got to make sure that all your print materials, all your marketing materials, everything you do is first class. We move on to the next step. Step number five, you got to have a marketing video. Turns out people want to watch a marketing video. So Randy, can I play your marketing video? Is that cool?

(Speaker 1)
Yeah, it’s on the homepage. So let’s go to pmhokc . com. This is what a marketing video looks like.

(Speaker 24)
If you’re here today, you need to have a marketing video for your company.

(Speaker 1)
It’s like a 60 second overview of what you do. Here we go. Hi, I’m Randy Antrigan and I’m the owner of Perfect My Home. Our mission statement here is to help your family create backyard memories. So we offer a wide range of services from pools, pergolas, kitchens, fireplaces, hot tubs, pavilions, really anything in your backyard, we would love to speak with you. So the process with working with Perfect My Home is pretty simple.

(Speaker 1)
It all starts with an initial sales consultation. We’ll come out and meet with you, take some measurements, some photos, discuss your ideas. We’ll get you an estimate within 48 hours. Once you decide to move forward, we’ll get some selections done. So how many of you read books? My books, when I met Robert Kiyosaki the first time, you know, Rich Dad Poor Dad guy, he’s looking at my copy of Rich Dad Poor Dad, it’s like, it’s almost unethical what I’ve done to it.

(Speaker 1)
I take notes, who does that? You take notes, you got the tabs, got the, so when you’re at this workshop, if you come home from this workshop and you don’t have circled action items, I’m a bad teacher. So you wanna just circle all the stuff that you need to do, okay? So don’t get overwhelmed by the profundity of all the stuff you have to do, but go, okay, self, I need to do that, okay? Gotta have an about us video, gotta have an about us video, gotta have an about us video. Number six, you gotta have signage that wows.

(Speaker 1)
How many of you are familiar with this little startup called In -N -Out Burger? In -N -Out Burger, Burger, okay. In -N -Out Burger, who’s not been to In -N -Out Burger? I would argue it’s almost worth the taxes in California, In -N -Out Burger. But In -N -Out Burger, a great place, great place, right? But they have a niche, and when you see, how many of you drive by, and you see that sign, and you think to yourself, I should go get an In -N -Out Burger.

(Speaker 19)
No matter what diet plan you’re on, no matter how focused and locked in, you’ve been fasting for 39 consecutive days, so you can be like Jesus, and you’re going, In -N -Out Burger, sorry, gotta go do it.

(Speaker 1)
How many of you, just In -N -Out, the draw, you see the sign, you’re hungry. Who’s like that? You see the sign. Okay, so you want to have a sign that draws people’s attention. And a lot of times people have signs that you would find at the DMV. Who’s been to the DMV?

(Speaker 1)
Great place. DMV, it’s awesome.

(Speaker 25)
They have a little handwritten sign with a marker.

(Speaker 1)
It’s usually written on cardboard. It’s a big, big strategy used by the homeless community. For anybody out there that wants to become homeless, there’s four pro tips you have to do if you want to be successful as a homeless guy.

(Speaker 14)
One, you need cardboard.

(Speaker 17)
Who knows this?

(Speaker 1)
No matter what’s going on, you need some dry cardboard. You gotta store that stuff, be available.

(Speaker 28)
You want a Sharpie?

(Speaker 26)
Who knows that?

(Speaker 1)
You want a Sharpie? Good, solid one? One you can sniff if you’re getting low donations, but one that you can… Who knows that, right? You gotta get the cardboard, the Sharpie, right? Then you wanna have a no -brainer.

(Speaker 1)
So you gotta have, like, a story that’s kind of sad, like, you know, like I… You know what I’m talking about. Maybe, like, a puppy. You have, like, a puppy, a little thin puppy with you, you know, by the beach. Yeah, yeah, get an oxygen tank.

(Speaker 29)
Whatever you need to do, If you had a puppy and an oxygen tank, maybe you’re…

(Speaker 1)
your puppy oxygen, you’re gonna get more. And then you want a blue tarp and a shopping cart. You wanna be able to get the shopping cart and push it to anywhere. No one asks, how did this guy get the shopping cart into the beach? I mean, he had to have driven somewhere to get it. Anyway, I’m saying even the homeless community has figured out the no -brainer.

(Speaker 1)
So I’m asking you right now, what is your, if you wanna make six figures a year, how many of you know, just be homeless, you do it, it’s a good move.

(Speaker 5)
Get a little dirt on your face, get out there. It’s beautiful. Put your pride aside. You’ll make the money. Okay.

(Speaker 1)
Got to have a no brainer.

(Speaker 22)
Got to have a no brainer.

(Speaker 1)
Okay. Next is you got to create a signage. Even the homeless communities, figure that out. Box number seven. Got to make sure everything that your customers experience is first class and memorable. All right.

(Speaker 1)
It’s got to be memorable. So I’m going to go back to Sophia because you were born yesterday.

(Speaker 11)
How old are you, Sophia?

(Speaker 10)
Fifteen.

(Speaker 26)
Amen.

(Speaker 1)
Okay. So when people will call you, do you guys call them back? Absolutely. Holy moly. Who’s ever called a business and they won’t call you back? I have that conversation with my staff every day.

(Speaker 1)
Hey, guys, when someone calls, we’re going to call them back. And the great members of my team go, that’s what we did. That’s what we did. And the other members of the team are going, that’s weird. Did you want me to call them back? Because I was getting Chipotle, and now I’m back.

(Speaker 1)
And the calls that I missed while I was at Chipotle, should I call those back too?

(Speaker 2)
And I go, no, no, don’t call the people back that called while you were gone. Those are the ones we don’t call back. What?

(Speaker 1)
Have you seen this? How many of you have called a business and you can’t get a call back? I did mystery shopping for Randy in McKinney, Texas. I called every pergola and pool installer in McKinney, Texas, which by the way, is one of the fastest growing communities north of Dallas. And I did not get a call back from a single competitor, not one, not an email, not a call. And I called all of them.

(Speaker 1)
Why is that? We do the same thing in OKC and Tulsa.

(Speaker 29)
We secret shop our pool competitors.

(Speaker 1)
And you’d be surprised. Almost nobody answers the phone. And once they do schedule an appointment, they never show up.

(Speaker 24)
And the people that answered the phone, it was like this.

(Speaker 1)
Hello. And I’m going, yeah, I’m calling to get a quote for a pergola. Well, I’ll tell you what. Right now we’re in the process of get off the shed. Get off the shed. Anyway, so we’re in the process of get off the shed.

(Speaker 1)
You know, you’re yelling at someone who’s on a shed. What is happening? Sorry, this guy’s on top of a roof. Hello? Yeah. What was that?

(Speaker 1)
What was your name? Clay. Have you seen this? You’re calling a guy who’s like in a real act. He’s installing a pool. Have you seen this?

(Speaker 5)
What’s going on with that strategy? Who came up with that plan? Sir don’t die just whoever needs to get off the shed get him off What is happening? Okay, so I’m just saying is you got to create an experience Okay, which is what’s called a workflow, which is right over here Okay, you see that the whiteboard? Okay, which parallels in your book page 5 you got to create a workflow Okay, so the workflow so once you do do is I want you to take a sec go to page 5 go to page 5 page 5 I want you to circle any part of your workflow that is wrong or not working or that doesn’t exist, okay? So box number one, you gotta know your revenue goals.

(Speaker 5)
Josh, why do you gotta know your revenue goals? I know you do accounting, bookkeeping, but why do entrepreneurs have to know their revenue goals?

(Speaker 1)
If you don’t have any revenue goals, you have very little chance of profit. So you gotta establish what those revenue goals based on realistic numbers. So knowing what other companies do in your industry and knowing what your individual goals are and then we can set those revenue goals. Make sense? We’re on the same page? But I think a lot of people detach themselves from the revenue goal.

(Speaker 1)
So I was building my DJ company. We were making about $175 per event, and we did 4 ,000 events. But I knew that. So if I wanted to make $1 ,000 a week, how many events did I have to do per week? California public schools are not necessarily the best, but eight, right?

(Speaker 28)
Eight.

(Speaker 1)
We on the same page? Eight, seven, seven, eight, right? Ish, right? So you do. If I did 10 events times 185, that’s what? We’re on the same page?

(Speaker 1)
Okay, so we’re doing the math here.

(Speaker 10)
Okay, so I’ll make sure, you gotta do the math, okay?

(Speaker 1)
And so I just knew, I remember when my dad, my dad called me, my dad, may he rest in peace, he called me up, he said, son, you’re getting married, you’re 20 years old, you got the DJ business, what are you gonna, how does the math work?

(Speaker 27)
And I said, well, if I do eight events a week, I’ll make about a thousand bucks, you know?

(Speaker 1)
And if I do 16, I’ll make 2 ,000. If I do 24, making three. If I do 32, making four. If I’m doing 40, I’m making five. public schools, you know the idea, right?

(Speaker 26)
So you gotta do the math, you gotta figure out, okay, what are your numbers?

(Speaker 1)
You gotta figure out your numbers, like how many, okay, what are your revenue goals? So specifically right here, write it down somewhere on page five. What are your revenue goals, your annual goals, okay? And what are your weekly goals? You gotta break them into weekly goals. Weekly goals, yes sir.

(Speaker 1)
Do it, go off. Yeah, I wanna give an example on this. So revenue goals, our goal for the year is 15 million. That’s about what we do in revenue. If our goal is $15 million, then that means we need to bring in around $300 ,000 a week. Our average ticket price is about $58 ,000, so that means I need to sell five to six appointments per week.

(Speaker 1)
Now, we have a 30 % close ratio, so if I need to sell five to six a week, then that means I need to go on 15 to 18 appointments per week. There’s one guy who came to our conference years ago who was very successful, and he said, Clay, I could go to, and I don’t wanna make up the number, Sean, you can look it up, type in Thrive Time Show MBA, but he pulled me aside and he said, I could go to, he gave me a number, it was like 2 ,425 of your events for what I paid for my MBA, where I didn’t learn Anything there was three thousand seven hundred and three workshops, and this is a super wealthy guy And he’s like I don’t know what I did at college But I spent two hundred thousand dollars doing it and I didn’t learn any of it So a lot of times we get detached from the value proposition through college through I don’t know, but we need to really have a myopic Monolithic focus on the unit economics how much money do you make per transaction? We on the same page everybody got that okay, so box number two break -even numbers That’s how much you have to sell just to break even Okay, so I’m just gonna tell you guys, if you wanted to come up with a fantastic way to lose a lot of money, do the Reawaken tour. Who was at the Reawaken tour? Did you go to it?

(Speaker 1)
Okay, so my wife, who’s smart, kind, hopefully she’s watching online, my wife says to me, honey, at our current pace, we’re gonna lose millions.

(Speaker 25)
You know, like in that Austin Powers, millions.

(Speaker 1)
But she didn’t say it like that, it was more like, we’re gonna lose millions. Or just, it was like, we’re gonna lose millions. We’re going to lose millions. That’s probably how it was. We’re going to lose millions. Oh, no.

(Speaker 1)
She doesn’t talk like that. But we’re going to lose millions. We’re going to lose so many millions. Or some way she said it that was feminine in nature, but confident and great. And I remember going, we don’t save our country.

(Speaker 9)
We’re going to lose our lives. I don’t know that we’ve done it. I don’t know. Thank you for clapping. I don’t know.

(Speaker 1)
I don’t know what happened. We can talk about it later. Phil can interpret. He does revelation sermons. He talks about it.

(Speaker 20)
We’ll see.

(Speaker 1)
But I just was like, really? I’m doing the math and I’m going, you can’t, because when you let people come to a conference and you let them name their price and they get Jim Brewer and Roseanne and Eric Trump and all that, there’s a lot of security. By the way, when Eric gets here, there’ll be security everywhere. There’ll be dogs sniffing you. We’re going to bring in a SWAT team. A guy’s going to rappel down from the ceiling.

(Speaker 1)
There’ll be a chopper inside the auditorium today. Get in the chopper. It’s going to be wild. God bless any of you who try to do something stupid when Eric’s here.

(Speaker 7)
You’ll get shot 45 times in the first 10 seconds. What was that? That was once a human. It’s going to be wild. It’s expensive. Who’s ever put on an event before?

(Speaker 7)
It’s expensive. Not cheap.

(Speaker 1)
It’s so much money. So expensive. So, a lot of money. And so I’m telling you this because that was not a financially viable option. Are we on the same page? I love you guys so much to tell you sometimes what we want to do is not financially viable.

(Speaker 1)
But because I was a saver in my 20s and 30s and 40s, I could pull it off.

(Speaker 24)
Make sense?

(Speaker 9)
Okay.

(Speaker 1)
So we’re moving on to box number three. Define how many hours per week you’re willing to work. We talked about it, but we don’t talk about it enough. Back to Karime. Karime, how many hours a week are you willing to work right now, you and your daughter, building your company, whistle while you clean? We’re willing to do whatever it takes.

(Speaker 1)
And so over the summer, it was not unusual for us to have like 60 to 80 hour work weeks. We homeschool for a reason so that our kids can do school when we’re not doing the business and vice versa. And so we’re willing to do whatever it takes. We love it. Dave, I’ve got to ask you this. Jesus, a controversial figure, came to divide us.

(Speaker 1)
What? He came not to bring peace, but a sword. Who knows about that? Okay. Jesus, sort of a big deal, the son of God, right? On Earth, right?

(Speaker 1)
Okay, Jesus, kind of a big deal. A lot of his ministry was confined to what?

(Speaker 2)
like a three -year window of time? I mean, talk about the urgency, because Jesus told a dead— Jesus told a guy— maybe you guys know the story. There’s a guy who said, Jesus, I can’t follow you. Someone in my family just died. And Jesus is like, well, I hate to tell you, Carl, but let the dead bury their dead. You’re not going to that funeral.

(Speaker 2)
You’re coming with me. I mean, there’s an urgency to it. Talk about the urgency of His glory and the urgency of the ministry of Jesus. Yeah, there is an urgency. We’re in a time frame right now that it’s going to be the great and terrible day of the Lord. It’s going to be terrible for those who had injustice. God is going to make justice come down.

(Speaker 1)
But it’s a wonderful time for those who are a part of this billion soul harvest because we are going to get an opportunity that nobody Nobody, even through the Bible, had an opportunity to go through like we’re gonna go through. And he’s looking for people that are saying, here I am, use me. And we gotta be that willing vessel. And as they said, whatever it takes to get it done for his name’s sake. So you go on to box number four, okay? You have to define your unique value proposition.

(Speaker 1)
We talked about it, but it helps sometimes just to circle. If you go, I don’t know what I’m going to do uniquely to compete in the marketplace. There’s got to be something that you do uniquely in the marketplace. What is the thing that you do? And I’m not a fan of like, recent Bill Belichick, but if we go back to like the Patriots Bill Belichick, if that’s a thing we could do mentally, I don’t know if we can do that, but we could just go back to that time pre -COVID. There we are.

(Speaker 1)
There it is. Okay. So Bill Belichick, he started out working for $25 a week for the Baltimore Colts. Look it up, Sean, Baltimore Colts. So Bill Belichick, you know, he wasn’t a good athlete and nobody wanted him to coach. So he sent out letters to all the NFL teams saying, I’m willing to work for cheap.

(Speaker 1)
And the Baltimore Colts called him and said, yeah, we got your resume. And, you know, we’re not impressed. And so, no. you know, and he’s going, come on, I’ll live at the stadium. I’ll just wear the Colts gear. You don’t even have to pay me.

(Speaker 1)
And they’re like, we have to pay you something. So they paid him $25 in 1971. So just, or 1975. So the price of gold in 1971 was $40 an ounce. And today it’s how much an ounce? It’s like, yeah, $4 ,400 an ounce ish.

(Speaker 12)
So we’re talking, this is, in today’s money, this is still not a great deal.

(Speaker 1)
But why is that a move sometimes? When you started your bookkeeping practice, before that you were doing painting, and you told me this insane story that you were in Canada painting the exterior of a building in the winter. Could you share, why were you doing that job? A friend of mine, we had got laid off from a job. They wanted to transfer us across the city, so we didn’t want to move. So we started a contracting company when I was like 17.

(Speaker 1)
And I was like the only one who picked up my phone, apparently, whenever there was contracts to do. And people would ask me, do you want to do this? And I would just always say yes, even if I had no idea actually how to do it. And then I would try to figure out how to do it after. And then one of the general contractors in town came to me and said, can you paint this building? This new tech company was coming in and they wanted the building painted.

(Speaker 1)
And of course, like any, you know, I think it was 19 at the time, just, you know, I said, sure, I can do that. And then I had to figure out how to erect the scaffolding and, you know, bring in the heaters and hire the guys. And apparently they were, they were taking across the street, they were taking bets to see if I could actually finish this project or if I would kill someone in the process, but we got her done. So Now, one thing I’m just trying to help somebody get unlocked on page, box number four here on page five. What’s my unique value proposition? The reason why I do the first haircut at Elephant in the Room for a dollar is it’s so cheap you couldn’t at least, there’s no reason to not at least try it.

(Speaker 23)
It’s amazing.

(Speaker 18)
That’s the idea.

(Speaker 1)
And what I get from entrepreneurs a lot is they’ll say, I don’t want to be cheap. And I’ll say, well, bankruptcy is a great way to be cheap. And I’m like, what? I’m like, well, you know, so you have to figure out what is it that you’re going to do that’s going to stand out in the marketplace. And this goes if you’re trying to find a job, you know, uh, one, we have a minute. I have so many examples of this, but we have one guy who worked on our team for years and years.

(Speaker 1)
He came to me and said, Hey, I work for one of your clients and I would like to work for free. And I’m going, when you say free, How does that work? He’s like, I’ll just come work for free whenever, you know, I could if I be consistently every day after work. I thought, well, you know, and so sometimes you get, you give someone a look that maybe you wouldn’t if they said they’re willing to work for free.

(Speaker 11)
Does that make sense?

(Speaker 1)
So I’m not saying you want to work for free, but maybe beating someone, maybe beating your competitor’s price. That’s a move. Okay. Second thing you could do is you say money back guarantee. That’s a no brainer that works. Money back.

(Speaker 1)
That’s a dangerous one, that’s a dangerous one, but it is one, okay? You could say, we’ll beat any competitor’s price. That’s a little bit, that’s a move you could do. You could do a free consultation. you could do $1 for your first whatever, but you gotta have a no -brainer of some kind. Now, box number five on the branding thing, branding thing.

(Speaker 1)
Now, Sean, what page would you go back to? Is it 122, page 122 for marketing? Page 122? Yes. Okay, page 122. So what we’re gonna do is you gotta go to page 122.

(Speaker 18)
After you’ve done all the items on page 122, now you have to go market.

(Speaker 1)
And market is where you get in front of your ideal and likely buyers. Who here is from the great state of California? Okay, and I’m not saying this to harass or to heckle, I just wanted to do a survey. Let’s see where we’re at in this room here. You know, from California, how many of you eat organic? Show of hands.

(Speaker 1)
Okay.

(Speaker 15)
My wife was trying to sell me on this vision, turns out she was right, you know, but for a long time.

(Speaker 1)
she was selling me and I’m like, no, I want to eat plastic.

(Speaker 22)
I mean, any kind of polymer.

(Speaker 1)
I’ll just eat it. No big deal. I like bioengineer. That’s cool. I mean, synthetic meat. That sounds great.

(Speaker 1)
I mean, woo. Yeah. You know, uh, now I’m like, wow, that’s what that was, you know, but that’s why I looked the way I look. Okay. But all I’m saying is you, you gotta like kind of know your audience. And when they rolled out the first whole foods in Oklahoma, we didn’t know what to do.

(Speaker 1)
We didn’t know what to do. We’re like, why are these chips $8?

(Speaker 14)
Because they should be like $0 .80.

(Speaker 1)
You know, and it had the word organic on it.

(Speaker 17)
And we’re going, well, I don’t know. It doesn’t seem right to me. I’ll probably just, do you guys got any synthetic made bioengineered chips?

(Speaker 21)
Because they’re cheaper, you know?

(Speaker 1)
How many of you, who’s been to Whole Foods? You got like, it’s what, $1, it’s like $2 .25 for a root beer with stevia. Is that a real thing? What’s that brand called? What’s it called? Tim Tebow drinks that.

(Speaker 1)
I know because on his rider, when he speaks at our events, I’m only allowed to serve him this particular kind of root beer. It’s the stevia kind. Have you seen this stuff? Zevia. Zevia. That’s what it is.

(Speaker 1)
Zevia.

(Speaker 20)
It’s like $3 for a can of this stuff.

(Speaker 1)
In Oklahoma, we’re going, well, I’d rather die.

(Speaker 11)
I’d just rather put me down right now.

(Speaker 18)
You just take out a gun.

(Speaker 11)
I know you got one because you’re from Oklahoma. Just put me down. Come on. You know, in Oklahoma, your dog’s not doing well. Well, Randy, let’s put it down.

(Speaker 1)
Save money on the vet, you know, cool. In California, people are like, we could get it surgery, and it’s my love language, it’s my animal, I’ve connected to it, it’s my friend, it’s closer than my daughter. My daughter, I don’t even talk to her, but my dog, I speak, I whisper to my dog and we cuddle. My dog, it’s like a, it’s my third child. It’s my dog, I call it my animal baby, my baby animal. Oklahoma, right?

(Speaker 1)
well, it looks like it’s barking at you. We’re going to put it down. You know, so who knows, right? So you try to sell some of that organic life coaching dog thing in Oklahoma, people aren’t going to do it. They’re just going to go, well, I put it down, you know? Here, you put a dog down, people call the police, people call, oh my God, even just saying the words that are true in California might get you arrested.

(Speaker 1)
This guy was saying the truth, arrest him, he’s nuts, he causes me anxiety. Have you seen that? So you have to know who are your ideal and likely buyers. Are we on the same page? So I need you to write down somewhere on this page, 123, who are your ideal and likely buyers.

(Speaker 11)
We’re gonna come back, we’re gonna talk about it.

(Speaker 19)
But marketing is where you’re getting in front of your ideal and likely buyers. So if you want to sell some stuff, do a gun show in Oklahoma, people will buy it.

(Speaker 18)
You just, gun show?

(Speaker 11)
You’re making millions in Oklahoma.

(Speaker 17)
I don’t know.

(Speaker 11)
I don’t know how the gun show does here.

(Speaker 10)
I don’t know.

(Speaker 11)
I don’t know. Maybe, who knows?

(Speaker 17)
But I’m just saying, you put up a Trump flag, you’re going to sell out in Oklahoma in like five minutes.

(Speaker 11)
All 77 counties voted for Trump, you know?

(Speaker 16)
So I’m just saying, you know, you want to make a lot of money here, you start selling some masks in front of, what, Whole Foods, you sell out. People are still wearing that thing. You seen that, people hiding from each other still? What’s going on? They’re chanting, bring back the mask, bring back the mask. So you gotta figure out who are your ideal and likely buyers.

Okay, we’re gonna come back here in 15 minutes to talk about getting in front of your ideal and likely buyers. You guys are the best. We’ll be back here in 15 minutes. And with all sincerity, don’t put your dog down with a bullet. That’s just pro tip for anyone watching out there. Don’t put it down.

We’ll be back here at 9 .15, back here at 9 .15. Show that’s what you want be. Business growth is what you want to see What you want to see Lifetime show, that’s where you want to be Where you want to be, yeah, yeah If you’ve got the big goals To achieve it, you got to achieve it For entrepreneurs, it’s a paradise For employees, it’s a changed paradigm For the poor and ignored, it’s a changed mind For them explorers, it’s a major find For Tim Tebow, it’s goes a lot For the average with the draw, it’s a mastermind For the Baba Kiyosaki, it’s game time For the first -time attendees, it’s oh my! For these hits, it’s a sweet home of mine Business people, it’s so nice For the people and places, it’s a green light For the crew, it’s a change vibe For this rendezvous, you can name your prize For the VIP tix, 105 times For me, it’s what I do, it’s my vibe Because the Thrive Time Nation is my tribe Show that’s where you wanna be, uh -huh, uh -huh, yeah Business growth is what you wanna see, uh -huh, uh -huh, yeah That’s our show, that’s where you wanna be Where you wanna be, yeah, yeah You’ve got the big goals to achieve Yeah, you got to achieve it It’s time to thrive, what a time to be alive Breath in my lungs, thank you Jesus Christ You got a chance to cause change upon the land So beat that clock while you still got chance So to you, do you prefer to keep making the wrong turns? Or to turn it all around until you take the time to learn?

Without vision, the people perish Left wisdom, you get embarrassed Or be humble, grow a thousand fold Wait for harvest and share it Can we kick it? Yes, we can. If you come with business problems, you leave with plans. At The Prime Time Show, we make wealth expand. We’re focused on implementation. We teach marketing and improving your brand.

How to build the systems and finance. We teach how to hire people and manage them. How to bring your dreams into reality land. Since 05, I’ve been doing it because that’s my jam. Helping goal pursuers do it, putting cash in their hands. Now that Eric Trump has joined us, he has joined the band.

Kiyosaki’s coming tall, cause he’s in the rhythm. But can he hit it? Yeah, yes he can. Kiyosaki’s in the dojo of self -discipline. So get your tickets now at Plata Show End. I’d find them now, off a still on hand.

Show that’s where you wanna be, uh -huh, uh -huh, yeah Business growth is what you wanna see, uh -huh, what you wanna see Top top show that’s where you wanna be, where you wanna be, yeah, yeah You’ve got the big goals to achieve, yeah, you got to achieve it That’s our show. That’s where you wanna be. Uh -huh. Uh -huh. Yeah. Business code is what you wanna see.

Uh -huh. What you wanna see. That’s our show. That’s where you wanna be. Where you wanna be. Yeah.

Yeah. You’ve got the big goals to achieve. Yeah. You got to achieve it.

Transcribed with Cockatoo