Cleaning Business Podcast | The Secret to Business: From Stuck to Six Times Growth | 7 Clay Clark Client Success Stories

Audio Transcription

Transcribed with Cockatoo

Clay, you’re an entrepreneur, I’m an entrepreneur, and as they say in Stoic, the obstacle is the way. And so if you let these pinheads get in your way, you’re in trouble. Octononverba is the motto of the U . S. Merchant Marine Academy at Kingspoint, New York. I had appointments with Naval Academy and Kingspoint Merchant Marine Academy.

And Merchant Marine Academy’s motto was octononverba. In other words, don’t listen to what a person says. Watch what they do. Clay, my honor, my honor to be on your show and thank you for all you do. I hear the ripple effects from you are good ripple effects. You know what I mean?

People rave about what they learn from you.

So congratulations. My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times. I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place.

In six, seven years, I’ve probably been to 12 to 13 business conferences and Amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to help you guys implement the SEO. The coaching is just great because there’s accountability. It’s just a fantastic way to grow your company. Having a relationship with Thrivetimes, it’s just been amazing for multiclaim. Oh my goodness, it frees me up because then I don’t have to take a class on search engine optimization or learn marketing or shoot video. That’s not what we do.

What we do is commercial janitorial service. And you guys were the experts on marketing. And you teach me and hold my hand and show me how to do it right.

And therefore, now my company is much, much larger. Folks, on today’s show, we’re joined by a real client. He may look like a male model. He may look like a hologram. But he’s a real person. He’s a longtime client.

He’s a man that we consider to be a friend of The Thrive Time Show and a friend of mine. Ladies and gentlemen, please welcome to the show, Kevin. Welcome on to The Thrive Time Show.

How are you, sir? Clay, I’m doing great. I had a great Christmas holiday.

And I’m glad to be here. OK, so first question, can you tell us, what is your name, first and last name?

And what’s the name of your company, sir? My name is Kevin Thomas and the name of our company is MultiClean.

We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas.

And how long have we worked with you approximately at this point, sir?

It’s been about six, seven years. and we want to welcome all of his glory nation from east to west to north to south to kingdom business builders with clay clark you know clay that music always inspires me uh every time welcome well dave have you ever written music before no okay well let me just explain to people the great thing about music writing that’s a song i wrote with brett what’ll happen is, if you wanna write songs, is you’ll get an idea, like a melody or a lyric, and I’ll leave myself a voice memo, like I’ll send myself a voice memo, and my wife and my kids and people that are normal are like, what are you doing? Because it’s not normal for a man to be singing into his phone. And then when you take that, then you have to come into a studio and you’re recording it over and over and over until you’re getting it exactly how you want it. And it is a process.

So Brett Rayo is with me on that song, and Brett and I have done I think about 50 songs since the last Reawaken event because I told my wife, I’m like, now that we were done doing the Reawaken events, I’m going to go back to doing at least a song a week. And so Brett Rayo and I have been doing those together, but it is, I’m glad I found Brett and Brett found me because it’s really weird to be a songwriter in a world that doesn’t write songs. Because people think you’re an odd character. So Brett and I have that love language. So yeah, there we go.

On My Grind, that’s the song on Spotify. Yeah, it’s great music.

Great music. You guys do a great job. Well, I appreciate that. Now, sir, on today’s show, I want to talk about this idea called Octa Non Verba. Octa Non Verba. Octa Non Verba is a Latin phrase that means deeds, not words.

So if you’re watching today’s show, it means deeds, not words. Let me give you an example from the Bible. Perhaps you’ve heard of the story of Mary and Joseph. Well, Mary was a virgin who, I think, what was it, 13 or 14 at the time of the Immaculate Conception? Maybe I’m wrong. I think they have, what, 13 or 14, Mary was?

And she was supposed to be married to this guy named Joseph, right? And so they were maintaining purity before marriage. And then Mary says to Joseph, hey, Joseph, check it out. I’m having a baby. And an angel did it. And Joseph, I’m sure, is going, I don’t know if I believe that.

Now, during the time of the world at that time, Joseph had three options. One is he could have filed for divorce. He could have been like, we’re done. And it could have been a private thing. Or he could have actually called to have a divorce. stoned because that was the laws back then.

He could have said, he could have said, I don’t believe you, it’s time to stone you. That was a thing. Or the third is he could have said, you know what? I’m gonna marry you. And obviously Joseph took the high road. But in the Bible, oh yeah, someone should write this down, question it.

Joseph never says a word, but all he ever does is verbs. I’ll repeat it again. In the Bible, Joseph never says a word, all he does is verbs. So you hear about Joseph doing this, and Joseph doing that, and Joseph’s doing this, and Joseph’s doing that, but you don’t hear him talk about it. And I’m trying to help somebody out there right now, because there’s somebody watching this show right now, and you are financially stuck, and you wanna get unstuck, and there’s a time to talk about it, and there’s a time to do something about it. And Dave, I wanna praise one of your listeners here.

I’m gonna pull up my notes real quick. This is one of your longtime listeners. By the name of Rhonda and a Rhonda called me after the last event we did and she said Dave She said, Clay, I never got a chance to come up and share my success story. And I said, well, we got to get you on the show to share your story. So Rhonda, great lady. I did not bring her up to speak and share her story at the last business conference just because we had so many success stories.

But I want you to hear Rhonda’s story. And by the way, she’s been a client for seven months. And I think this video clip’s going to work. And Dave, if it doesn’t work, it’s going to be awkward. But let me go back to it. I’ll get it.

One second here. This is Rhonda. She is a therapist.

And you say, what does that mean?

Oh, my god. Here we go.

She’s a Christian therapist.

therapist. And so what she does is people that want counseling from a Christian, they go to her and I think the clip’s going to work.

It’s always better when the clip works. It was just me and the person who answers my phone. Now there’s six of us and I just hired another one that’s backing it up. I know that when I came to you, it was just me and the person who answers my phone. Now there’s six of us and I just hired another one that’s going to open a new location next too far from us and so I think the increase has been about probably 60 new client load since I brought you on.

I’ve been doing counseling since 2008 but in my practice it’s been 10 years this past January so I’m approaching 11 years January 2nd. I started looking at all of your business videos and then I started like really watching your business videos and paying attention to those others that you were giving, they had testimonials. So that’s where I learned about you and I decided to come to March 2025 Business Conference and kind of step up and be a little bit more brave and ask for help. Well, you know, I have always been a person that I want to be a good steward of what God’s given me. And so I don’t want to take out a loan for my business. But when I took the faith to come to the business conference and took the courage to come up and ask you if you’d be willing to help me, I’m trusting with the Lord.

It’s God’s economy that’s taking care of it.

Nothing makes sense right now. Dave, I’m going to let you comment on that right there, because that right there, my friend, is the home run. That’s why we do this broadcast every week. That’s a real person who really met us through the Reawaken tour. She says she listens to your show. She came to the conference, Dave.

And Dave, she’s a Christian counselor and she’s grown her business from one counselor to six, and she’s hiring a seventh in seven months. Dave, I’ll let you comment on that, sir.

Well, that just shows you biblically, you know, people always used to ask me in the corporate world, and now that I’m pastor, what’s the best business book you’ve ever read?

And I’d say it’s the Bible, because you take Bible principles, and you imply them, and you put God first, and your heart is true, and you work for him, and you take, you lean into it, and like you said earlier, action, not just words, and good things happen, and it’s for the best.

kingdom.

Because I’m sure in the bottom of her heart, she’s doing this to help the kingdom. Now, I’m gonna show this to you, folks. I’m gonna show it to you. I’m gonna pull up on the screen so people can verify this. And Dave, I’ve been talking to you about this behind the scenes. You and I are good friends, so we talk a little bit off air.

I told you, I said, hey, I’m working with Eric on this book. We’re gonna get this book done. We’re gonna make this book happen. And I was excited about it. We were excited about it. I told you, Dave, this, we’re gonna be working on a fun thing.

And by the way, the fun promotion ends today. So if anybody out there wants to participate in this promotion, what you gotta do right now is you go to Amazon, right? You go to amazon . com, and you find a copy of, oh, you buy a copy of Under Siege. This is Eric Trump’s new book. Just buy the book, and you text my phone number, which is at the top of the website.

So it’s thrivetimeshow . com.

So you buy the book, Under Siege, and you text proof of purchase to my phone number.

That’s 918 -851 -0102. So again, what do you do? You go to Amazon, you buy the book, Under Siege, and then you text the number. Whose number? My number. You text the number, 918 -851 -0102, and you’re entered in for a drawing for a chance to win a day with Eric Trump and I at Mar -a -Lago.

And then Dave, for anybody watching this, if you’re in a tight spot and you maybe can’t afford to buy a book right now, you can still text that number to be entered into the drawing. And Dave, you heard me talk about this behind the scenes, Dave. Dave, right? I mean, I told you, I think you were the first person or one of the first people I told. I said, Dave, working with Eric on this book, we’re making the cover. We’re editing it, I think that was maybe two years ago.

And I called you and I said, Dave, the book’s gonna come out. And Dave, you know it was actually gonna happen, that we were actually doing it. But again, we had to grind behind the scenes. And I wanna get your wisdom on that, Dave, or your thoughts for somebody who’s watching this show who’s been talking about writing that book, but you haven’t done it.

You’ve been talking about starting that business, but you haven’t done it. Dave, what’s your dream?

how do you activate our wonderful listeners here for somebody who just feels stuck, they can’t get out of their own way? For such a time as this, God’s calling you to take action today, not only for the kingdom glory, but also to get yourself in a position financially that you can help this billion soul harvest. And yes, you told me that two years ago, and I had no doubt when Clay says he’s gonna do something, no matter what, he’s gonna get done. And here we are, Under Siege is out. And just by the way, yesterday, Eric texted me. He said, hey, buddy, give me a call.

So I called him. I said, what’s up, dude? He goes, we’re number one out of every category. Not just business, not just leadership, not just autobiography. We’re top for all of them, buddy. This is awesome.

We did it. And he was so fired up and it was exciting to see the goal. So yesterday was probably the first time in two years that he and I had ridiculous enthusiasm about it because we finally got into the end zone. You know, it was like we talked about it, and when Eric and I first talked, and before the book had a title, and before he had a literary agent to help him, and before we had typeset the thing, before all that had happened, it was just an idea. But the success, the feeling of joy comes from the completion of it. So I’ll give people this notable quotable, okay?

Inaction, inaction is the giant. So the giant facing you right now is inaction. Action is the sword, right? Okay? And inspiration is the reward. One more time.

Inspiration is the reward. Inaction is the giant facing you and action is the sword. So if you want to be inspired, you got to take action. If you’re watching this show right now, you got to be like Joseph. Think about Joseph. Kind of a big deal in the Bible.

He didn’t say anything. He did it. We come back from the break. We’ll break down to the very specific steps you need to take right now. Come join us December 4th and 5th, December 4th and 5th in Anaheim, California. Use promo code HISGLORY.

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And we’re back with Kingdom Business Builders and Clay Clark. Clay. Wait, Dave. First off, I’m just super honored every time we get an opportunity to be here. And I’m hoping we can help somebody out of poverty, somebody from mediocrity into super success.

And if you go to Thrivetimeshow . com, OK, December 4th and 5th. December 4th and 5th, Eric Trump, Uday, myself, Julie Greene, Michael Levine, Pastor Phil and Tammy Hotzempiller, Dr. Stella Emanuel, Pastor David, we have David Stacey Whited. We’re all gonna be there December 4th and 5th in Anaheim for our Business Growth Workshop. Tickets are $250 or whatever price you wanna pay. We’ve got VIP tickets as well.

And if you use promo code HISGLORY, you have a chance to get a discount. You also get a chance to get a backstage pass. So back into our stack of stuff. These are the five steps you wanna take today Hey, if you want to turn your goals into reality, if you want to become an acta non verba, a doer, not just a talker, if you want to be like Joseph and be known for doing something. So step number one, you got to write down your big goals and then break them into specific detailed action steps. Big goals, small steps.

So discipline, to quote Jim Rohn, discipline is the bridge between our goals and the achievement of those goals, right? So right now, Dave, I’ve got to get this contract between the venue, we have an upcoming event we want to do, and I’ve got to get that contract modified today. And Dave, you know, if you’ve ever been sued before, it’s not awesome. And the Reawaken tour was a great way to be sued. And so I’ve had to, as we’re putting some things together, working behind the scenes, I have to get a new entity and new things together. And do I want to spend my day talking about LLCs?

No. Do I want to make contracts?

No.

Do I want to put together a non -disclosure agreement between myself and the attorney or whatever? No. Do I want to look at insurance for large groups of people? No. But what I do want to do is I want to have people have a great time in Anaheim.

And so do I want to think about security? No. Do I want to interact with the Secret Service? By the way, they’re great people. No. Do I want to think about the logistic details of getting Eric Trump from the airport to the venue?

No. Do I want to think about what I’m going to wear? Clearly not. So what I’m saying is we got to have the big goal and break it into those small action steps. And that has to be a daily process. So step number one, block out an hour a day to design your day.

I always tell employees, beat your boss to work and then design your day. Like beat the boss to work and design your day. Just beat your boss to work. If you’re an employee, if you’re a business owner, you want to organize your day. So that’s what I’m doing. The first couple hours of my day, I wake up, I’m at my house, you know, organizing my day because I want to hit the ground running.

Now, step number two, step number two, this is step number two, folks. Okay. To build an organization, you have to be organized. So I have a daughter, her name is Scarlett. I have a daughter, her name is Leah. I have a daughter, her name is Angelina, and they just had their cheerleading photos taken, and they’re all on the same team.

Angelina’s 16, the twins are 15, and the photos got sent to me. When the photos were sent to me, Dave, they were labeled as like number one, two, four, seven, eight, A, B, C, four, JPEG. Each photo had its own individual name, but it came right out of the camera. So it’s like R12C3POMP3 -7. How am I gonna find those later when I’m making my annual family Christmas video? Every year I make an epic family Christmas video.

How am I gonna find my favorite photo if it’s not named properly? So now you have to talk about nomenclature. You have to name the items. So if you’re watching this right now, you say, how do I get more done? Be organized. How do you do that?

You gotta name things properly. Don’t name everything in abbreviation that only you know, right? So many times I’m working with a new business owner, and they can’t find anything because nothing’s named properly, okay? Step number three, if you’re watching this, show, is you gotta have a to -do list. And I remember working with Rhonda, this wonderful Christian counselor, and she said, Clay, I want to grow my business.

Can you tell me you can grow my business? Tell me you can do it. I said, Rhonda, I’m sure it’s a mathematical certainty. If you will implement this specific plan I’m giving you right now, we can double your business.

Now, I was wrong.

We’ve actually grown our business by six times in seven months. I told her we could double in 12 months. I said, we can double your business in 12 months. That’s my goal. She said, okay. Six times she’s grown in seven months.

But again, we had to have a to -do list. And Dave, the to -do list I gave her, I’m not exaggerating, it’s about 50 pages long, 50 pages long. And she’s going. Whoa. And the question is, how do I not get overwhelmed? So you break it down into specific action items, and that’s how you do it.

So you got, when do I do that? Every single morning you wake up before the shooting starts, before the battle of the day begins, and you organize your day. Step number, the next step here is you want to have a calendar. What gets scheduled gets done. You have a calendar. So, just yesterday, my wonderful wife said to me, hey, we have a ditch that’s perpetually backing up by my mother -in -law’s house, and I need to get that fixed so that it doesn’t flood again.

I go, okay. But really, the mental exercise is I gotta put it on the to -do list and block out time to get that ditch expanded so my mother -in -law’s house doesn’t flood.

Today, Dave, as we’re talking right now, right behind the camera, I have a leak in my roof. I can’t imagine where it’s coming from, because it hasn’t rained here. Maybe it’s an air conditioning unit, but it just keeps dripping like some kind of Chinese torture method. And I want to fix that drip, Dave. But in order to fix the drip, I have to acknowledge it, put it on my to -do list, put it in my calendar, get it done. And Dave, I think a lot of these time management skills are not taught.

And at our workshops, Dave, we really drill down. I mean, Eric Trump drills down into how he organizes his day. to -do lists, calendars, building a website, coding out a website, social media, finance, accounting, your break -even point, balancing a budget, taxes, minimizing your risk, org charts. Dave, this is the stuff behind the stuff, and I want to get your reaction, because you’ve been to the workshops, you’ve participated. How would you describe the kind of content teach at our interactive workshop coming up here December 4th and 5th in Anaheim, California. Oh, it’s off the chart because not only do you take the idea, but you put the tech, you know, like you said with Rhonda, 50 pages of detail.

I was, when you were talking about that, I was thinking about my going to college. I got a business degree and they never taught any of that stuff. I had to learn that stuff on my own in the corporate world by reading books like Zig Ziglar and Jim Rohn. And you don’t learn that even in school. So if you’re watching this right now and you’re saying, I want to become Rhonda, let me tell you another story. There’s a guy named Lowell and he has a music school.

I’m going to pull it up on the screen. His company’s called a Dolce. Now, Dolce, it’s Dolce music. It’s in Odessa, Texas. I’ll put the website so people know I’m not a charlatan. By the way, a charlatan is someone who tells tall tales and manipulates the masses into thinking they’re something they’re not.

So the listeners out there know that I am real. It’s called Dolce School of Music. It’s in Odessa, Texas. Here it is. And it’s a music school. And that website, again, is Dulce School of Music.

And Dave, this guy called me. He’s classically trained in music. And he said, hey, listen, I am going to be losing my job. I think 30 years so Dave this gentleman’s had the same job for almost 30 years and he says I Really have a I’m trained in music and I have a vision that I wanted somehow use my skills To start a successful company. I said no problem Dave. We just recorded his success story on Sunday this gentleman

is bringing in exponentially more money than he’s paying us. I don’t hide that number, Dave. We charge our clients $1 ,700 a month.

We have a scholarship to help out clients in need.

And you say, what do I get for that? We do photography, videography, web development, search engine optimization. We coach you down a path. And lol, think about this. This is a guy who just lost his job, and he’s going, so you’re telling me without a business, I can pay you $1 ,700 and you’re saying that you believe it’s month to month, by the way, that I’ll bring in more money than I’m paying you. I go, absolutely.

And we just did an awesome testimonial with Lowell and Rhonda’s case. She had been in business for what? Since 2000, I think she said 2008, I think. Yeah. So she’d been in business for 17 years before she called us and she was stuck.

So a woman had been in business and was stuck for 17 years in the wilderness and she reached out to us.

We gave her a GPS device.

We showed her how to go there. She increased her revenue six times in seven months. Meanwhile, Lowell as a startup, he’s doing it. So again, if you’re out there today, I want to encourage you, you have the capacity to do it. And then the final step here is you have to follow up. And the word follow up sounds a lot like throw up.

When you follow up with someone for the fourth time about the contract for the parking, for the upcoming event. Let me tell you how it goes. I’ll role play. Boop, boop, boop, boop, boop. Hey, I’m calling. We have an upcoming event.

I just want to verify that we have the parking in place. And they go, yeah, I’m working on it. And I go, I know that. And I know we just talked about it yesterday. And I’ll probably call you back in like 24 more hours. But I need to know, is the parking secured?

And they’ll usually say, I’m working on it. I forgot. Let’s circle back. Thanks for reminding me. Oh, I did not. No.

Hey, let’s hop on a zoom call and discuss that. I’ll email you. Let me see. Let me loop you in. Let me let me get back. Let me send you a text.

Let me email you. Let me know.

I’m going to follow up.

until I throw up, or until the action item gets done.

So that’s how you grow a successful company.

If you’re watching today’s show, come join us, Dave. Anaheim, California, it’s a beautiful weather, Anaheim, California, December 4th and 5th. Go to thrivetimeshow . com, thrivetimeshow . com. And Dave, if we use promo code HISGLORY, we get a discount.

Dave, I could not be fired up to be joined with you and Julie Green and Team America right up there in Anaheim, California.

Yes, we will see you all in California, sunny California.

Join us and grow your business.

Kingdom Business Builders. Clay Clark is here somewhere. Where’s my buddy Clay? Clay’s the greatest. I met his goats today. I met his dogs.

I met his chickens. I saw his compound. He’s like the greatest guy.

I ran from his goats, his chickens, his dogs.

So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. 4 ,000 % from February to February. Now, I can better that. Okay, Clay, I don’t think you know this.

I don’t think you know this. I’m pinching myself, and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February in the last two and a half days. So, and the phone’s blowing up. Everything’s just blowing up. You’re right, it is like a rocket ship.

So, we’re pinching ourselves, actually. I learned at the Academy, King’s Point in New York, Octa nonverba watch what a person does not what they say, but I recognized at the age of 15 I’m going you know what I am not gonna live that way And so I started a company out of my parents basement called DJ connection comm and I decided I am going to have success and so I reached out to millionaires and people that I kind of knew through church and friendships and people that Parents of my friends, and I said what do you mean? you recommend that I read? I’m a 15 year old asking this question. True story. And I kept being told, you gotta read.

Hello, hello, hello. Robert Kiyosaki, Rich Dad Radio Show. It’s an exciting time. Also, I think a treacherous time, a spooky time also. But it’s always, you know, danger is a good time. Today my guest is Clay Clark, and I was, I went out with Tom Wheelwright to visit Clay.

with Eric Trump also. And the reason I want to talk to Clay this morning is a very important subject called study. And the reason I say that is things are changing so fast and many people are completely missing the show. You know, things are changing at rapid, rapid, rapid speed. Technology is changing. As I went to Tulsa, well, again, with Tom Wheelwright and Eric, Eric Trump.

And the thing I was so impressed about Clay is this word called study. I don’t know, you guys must be in your water or something, Clay, but boy, I was so, so impressed how big you guys are. But what really impressed me was you have this huge congregation. They’re all about guys your age. They’re on fire. And you start your classes at five in the morning.

Now, let me talk to you about study here. We show our books here. This is how I study. You know, this is the creature from Jekyll Island. It’s on the Fed. And Clay’s doing the same thing.

We study. So I go out to Clay’s place in Tulsa, Oklahoma. He’s built this huge compound out there. And you guys start at 5 o ‘clock in the morning. That’s not by Zoom. They drive there.

They show up 5 o ‘clock, bright air.

bushy -tailed, and all this, and they’re on fire.

Your group is on fire.

So that’s what was unclear. This technology, you tell your group, I was so, so impressed because, like I said, study has become a bad word.

I got into fights in my own company because our staff didn’t want to study anymore. And I don’t know how they cannot do that. So Clay, anyway, welcome to the Rich Dad Radio Show.

That’s what I wanna talk to you about, is how do you do it? Five o ‘clock in the morning, you have hundreds of people showing up in your huge, huge, huge auditorium on your property to study. Anyway, welcome to the show, Clay, and what turns you on so much? That’s what I wanna know. Give us a little bit about your background. My name is Karime Schofield, and the name of our company is Whistle While You Clean.

I am Sophia Schofield. We live in Cincinnati, Ohio, and we service the tri -state. So Kentucky, Ohio, Indiana. We were getting a phone call and we were like, why is someone calling our business line? That’s unusual. And we picked it up and it was a lead.

I mean, it’s it’s been incredible, Clay. It’s we’ve had like we’ve gone from zero to like 100 percent growth. Like we’re like a full functioning company. It’s great. Like we were blown away at how well we’re doing. So working with you guys, you guys have really taught us a lot about generating leads and pursuing our dream 100.

So we have a list of customers that we want to market to. And so we’ve been making phone calls, we’ve been showing up in person. We’re trying to get near the businesses that they would visit if they were visiting like a hair salon or something. And then we start calling them and we just start pursuing them. And then the other thing that we do is when we do do cleans, we take a lot of video testimonials and we post those to our website so other customers can see.

And then we also upload a lot of images of the things that we do. And so we’re also asking our clients for Google reviews after we’ve cleaned their houses. And so it’s this constant cycle of doing those things over and over and over again. I would say if you’re on the fence, go to one of Clay’s conferences. They are hilarious. They’re fun.

They’re educational. They’re so good that even my teenagers like them. And I would say don’t let fear hold you back. If you want to start a business, do the obvious thing and hire someone who knows how to run businesses. If I wanted to get in shape, I’d hire a gym person, you know, a personal trainer. This is like the personal training for business.

It has been absolutely amazing. I mean, our coach is encouraging. When he first met with us he said, Do we want him to be like a drill sergeant with us? You know, what level of intensity do we want him to give us? And I will say he is incredibly, incredibly encouraging all the time.

And he just hits the same mark with us every single time. It’s very repetitive.

But I feel like I think we both really learn a lot every time we sit down and have a conversation with him over the phone. It’s it’s he keeps pushing us to go further and he can recognize when we’re afraid to do something and he’ll give us a little bit of grace. But that next week, he’s drilling us again, like pushing us to go harder.

Our no brainer offer is we are offering your first clean for a dollar.

And that sounds absolutely insane.

It even sounded insane when I was talking over it with our business coach. And I would tell you that that has

some of our hugest clients.

I mean, that has been like a game changer because it opened up the door to more clients, more recommendations, more leads.

And we were surprised how far that dollar clean got us. How important has it been for you to work out that scripting? Even though you offer a dollar for the first clean, how important has it been for you to nail that down?

It’s been really important, because it kind of, it hones in, so that you’re not just all over the place when you’re trying to explain what it is that you do. And a lot of times, it’s like you’re a good person offering a good product, and you have integrity, and you want to communicate that.

But when you go to communicate without a script or without practice, it’s just like, a mess coming out of your mouth, as opposed to having this, you know, honed in practice where you know what you’re going to say, you know how you’re going to say it, and you can almost expect better results when you do it that way. Had you ever been an entrepreneur before starting this particular business? No, never. Did you ever think about wanting to own your own business someday? Or what was the first time you thought, you know, maybe I would like to open my own business? Absolutely.

I’ve probably been dreaming about it for about 10 years. Okay. And let me go to your daughter here. Uh, had you ever thought about wanting to team up and open your own business or was that something that you were maybe excited about or not, not so much? Well, for me, my parents would always listen to your podcast and business podcast. And as I started listening to them, I started realizing that I wanted to own a business.

www . whistlewhileyouclean . com. Honestly, the hardest thing was getting over the fear. It was the fear of the unknown. it was there was like a cloud of doubt that

you know, you can’t do this. You’re going to fail. There was a few sleepless nights there when we did pull the trigger and join your team and start the coaching process. Even my husband put a little bit of pressure on me from time to time because it just it was just absolutely scary to take that jump and actually start a business.

Transcribed with Cockatoo