Raising the Standard | How to Take Your Life & Business to the Next Level + Celebrating 6 Clay Clark Client Success Stories + Join Tim Tebow At Clay Clark’s April 9-10 2026 ThrivetimeShow.com Business Conf. (5 Tickets Remain)

Audio Transcription

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Raising the standard, genuinely raising it, not as a declaration but as a practice daily reality, rebuilds that trust over time. Each time you do what you said you’d do, on a day when it wasn’t easy, the foundation of self -trust gets a little more solid. As that foundation strengthens, the quality of future commitments improves, because they’re being made by someone who has recent and consistent evidence that their word to themselves actually means something. This is one of the more valuable things you can build. not because it sounds impressive, but because it compounds. The person who consistently keeps their own standard becomes progressively more capable of the kind of disciplined effort that produces real, lasting results.

The line between interest and requirement is, when it comes down to it, a line between the life you imagine and the life you build. Imagination and interest are wonderful things, and they’re where most good efforts start, but they’re the beginning, not the destination. The destination requires something more durable than interest. It requires caring enough about the outcome, caring enough about who you’re becoming and what you’re producing, to take the negotiation out of the equation entirely. The day that happens doesn’t announce itself loudly. It’s just the day you wake up and find that certain things are no longer optional, and from that day forward, the way you move through your life reflects that new and firmer reality.

Every person, whether they’ve thought about it consciously or not, operates within a set of personal standards that defines the range of what they’re willing to accept from themselves.

That range controls way more than most people realize.

Since I’ve been working with you, I would say from maybe two a week to probably close to 20 a week.

Repeat that one more time. You went from how many leads to how many leads?

Two a week to 20 a week. And that’s calls in our office, real calls. The name of the company is Roof Angel. We’re a commercial and residential roofing company. Currently, we’re servicing Henderson, Kentucky, Owensboro, Kentucky, really the western northern part of Kentucky and south end of Indiana. Yeah, my first and last name is Jake Gibson and the web address is it’s www .

roofangel .

com. Again, for everybody out there that might have blacked out when they heard that, I think you said you went from two calls per week or two leads a week to 20 leads a week. Maybe I got that wrong.

Can you maybe share again just how much of an increase you’ve seen in the leads in these first 120 days? Yeah, the increase, I mean, what would that, that’s like 400%, maybe more. Sorry, that’d be 1000%, I guess, right? Two to 20.

Um, correct me if I’m wrong.

Um, it’s wild.

I just, it’s unbelievable. People are mad at me. A lot of companies here. It’s not just roofing companies. They’re mad at me. Um, because they’re like, what are you doing that we’re not doing?

Um, there’s a lot of talk that just does not make sense to people. And I love it. I want to keep doing it. So. Yeah, so my big claim to fame roofers in a lot of industries, they have a bad name. So I want to I want to make sure I want to set that straight and I want to set a higher expectation.

So when we go out to roofs, we a lot of times we do free repairs. Even we bring a caught gun, we bring all the stuff we need on top of that roof. And if it’s a simple fix, we’re fixing it for free, not for free because we want to Google review or a video review. But in that case, we’re telling them we’re we’re saying, hey, next time a storm comes by, we want to be your roofer, so give us a call.

We’re not chasing money. We’re chasing just doing the right thing. Folks, on today’s show, we’re gonna interview a wonderful client who, it’s kind of interesting, because I’ve known of this man for years, and I’ve had the opportunity to work on a very close level with this man’s uncle, I believe. So this man, his uncle, is the pastor of a church called His Church. It’s Pastor Brian Gibson, it’s called His Church, and I’ve had the opportunity to work with both pastors, Brian and Jesse Gibson, for years. And I kept hearing rumors about this family member they have that’s got the entrepreneurial spirit and this guy who’s going to go on to become super successful.

And so we’ve had the opportunity to now work with the founder of roofangel .

com and I believe the nephew of Pastor Brian Gibson.

Jay Gibson, welcome onto the Thrive Time Show.

How are you?

I’m great. How are you, sir? I’m excited to be here with you, and I want to just celebrate the wins and encourage somebody out there. So first off, your website, your company is roofangels . com. It’s roofangel .

com, singular, roofangel .

com. Tell the listeners out there, what’s the name of your company, and what markets do you service?

The name of the company is Roof Angel.

We’re a commercial and residential roofing company.

Currently, we’re servicing Henderson, Kentucky, Owensboro, Kentucky, really the western northern part of Kentucky and south end of Indiana.

Yeah. And for anybody who wants to verify that you’re real, can you tell us your first and last name and your web address? OK, yeah, my first and last name is Jake Gibson and the web address is it’s www .

roofangel . com. So for people who might be hearing this who are in the market areas that you serve, what is it that sets Roof Angel apart? from the other wonderful roofing companies that are in your market? Yeah, so my big claim to fame, roofers in a lot of industries, they have a bad name. So I want to make sure, I want to set that straight, and I want to set a higher expectation.

So when we go out to roofs, a lot of times we do free repairs even. We bring a caulk gun, we bring all the stuff we need on top of that roof, and if it’s a simple We’re fixing it for free, not for free because we want a Google review or a video review.

But in that case, we’re telling them, we’re saying, hey, next time a storm comes by, we want to be your roofer. So give us a call. We’re not chasing money. We’re chasing we’re chasing just doing the right thing. Now, one thing I wanted to brag on you about is you guys are diligent on the marketing efforts, and you’re diligent in the actual fulfillment of the service. So you guys do a phenomenal job putting in the work on the marketing side and on the fulfillment side.

And what’s great about working with you, there’s so many things, but one is you actually do the homework. And so I want to encourage everybody out there, if you say, what does a successful client look like?

That’s Jake Gibson and his team.

Jake, can you share in the past, I think in the past maybe, 90 days, maybe 120 days. I believe that you’re receiving a fairly dramatic increase in the number of online leads that you’re getting.

How much of an increase have you seen in the online leads that you’re receiving now versus where you were, let’s say, 120 days ago? I would say from maybe two a week to probably close to 20 a week.

Repeat that one more time. You went from how many leads to how many leads? Two a week to 20 a week. And that’s calls in our office, real calls. Real calls. And again, I want everyone to hear this.

You’re putting in the work, but you’re also whacking golf balls today. So walk the listeners through the mindset that you have when it comes to

wowing your customers, whether it be through the fulfillment or through the actual marketing efforts. Walk the listeners out there through the mindset, because you are an example of a diligent doer. You are exactly what the Thrive Nation aspires to be like. What is the mindset that you have when it comes to knocking out what you said you would do for the clients as well as on the marketing side?

Yeah, so I have a mission. I want to fund the kingdom, and we only have so long on this earth. So hiring Clay as my coach, I know it’s going to get me closer to that mission. So anything he tells me to do, if it’s marketing, whatever, I’m going to pay for it.

Now, what’s it like to have an uncle, like Pastor Brian Gibson, a guy who likes to mix faith with action? This is a guy who runs a church, but he also has a profound interest in business, but he also has an interest in growing the kingdom. Did you pick up on some of that mindset of being kingdom -driven from Pastor Brian, from your uncle? Or where did you get that idea of having a kingdom -driven business? Well, um, it started from my, my grandfather. He had the, one of the largest cattle companies, um, in the United States at one point.

Well, that, that fell, it crashed.

And, um, then I was inspired by my uncle next.

I was inspired, inspired by my grandfather then, then my uncle, but I had that entrepreneur spirit. My grandfather, he wasn’t, um, let’s say like the, you know, the, the, the faith guy, right? He just worked hard. He’s a hard worker.

So I knew if I mixed faith and, um, faith and I tied, then I gave offerings. I knew that, um, I would be blessed even more than that. So I have a high expectation for myself knowing where my grandpa got and knowing I have to beat that because now I’m giving, I’m serving, I’m, you know, all that good stuff. There’s a lot of pressure on me with my uncle being a pastor. Now, I want to get into this, the Hebrews chapter 11, I’ll pull it up on the screen here. Hebrews chapter 11 is a unique section of the Bible where God outlines all of these wonderful people that had massive faith, but they actually took action.

And I don’t know that a lot of people read this enough. I don’t know that I talk about it enough on the show. Perhaps I could crank it up here. But let me just read this to you real quick here. It says, By faith, Isaac blessed Jacob and Esau concerning things to come. By faith, Jacob, when he was dying, blessed both the sons of Joseph and worshiped, leaning upon the top of his staff.

By faith, Joseph, when he died, made mention of the departing of the children of Israel and gave commandment concerning his bones. By faith, Moses, when he was born, was hid three months of his parents because they saw he was a proper child and they were afraid of the king’s commandment. By faith, Moses, when he was come to years refused to be called the son of Pharaoh’s daughter. By faith, folks, it’s by faith. It says, by faith, they passed through the Red Sea as by dry land, which the Egyptians are saying to do or drown. By faith, the walls of Jericho fell down after they were compassed about seven days.

By faith, the harlot Rahab perished not with them that believed not when she had received the spies with peace. And it goes on and on. It says, who through faith subdued the kingdoms rot and you hear you see here over and over faith faith faith faith but it’s action and faith and why i wanted to have you on this show today is you’re mixing faith with action and it’s a profound thing you’re not getting when we get on our coaching calls you’re not saying clay how do i get motivated to take action you’re just saying I’ve got faith. I know it works. Show me what to do.

Please let us into your mindset. I want to clone you, but it’s not ethical. What is the mindset you have? Faith with action. Man, I have crazy faith. I pray a lot.

I start off by devouring the word in the morning, dividing in the evening. So I’ll pray for, I don’t know. I pray for an hour in the morning, just all day long. And I pray crazy, right? I’m calling in million dollar contracts.

We opened Roof Angel four months ago. Our first contract we had was for 1 .1 million because I had faith for that.

So with that, I expect it to happen because I know if I’m praying for it, and I put the action behind it, it’s going to happen every time.

And I’ve seen it time and time again. It’s just a radical thing you just said. So let’s get back into the brass tacks before you have to go whack some golf balls. Yeah. I’m asking you, I say, hey, Jake, you got to wow your customers. You said, no problem.

That’s what I do. I said, now I need you to go out there and gather an objective review from your customers. You said, no problem. I say, Jake, I need you every single week to do VISM. You say, what’s VISM? I said, you got to get video testimonials or video examples.

You got to get images of your work, you know, drone footage of the roofs you’re working on. S, search engine content, we got to write that. And M, we got to get more Google reviews. Can you walk us through your mindset? Because every week, I know that faithfully on Saturday, now that we’re in that great flow, I know when I call you at 6 AM, you’re going to have the videos in that folder, the images in the folder.

You’re going to have the reviews. What is the mindset that you have to bundling all those action items and getting the video testimonials or video examples, images, and more Google reviews. You do it every week, VISM, videos, images, search engine, more Google reviews. What’s that mindset you have that allows you to get that done?

Yeah, I’ve seen it work time and time again, and I don’t want to reinvent something that’s already been done. I believe that we only have so long on Earth to get something done, right, before we go to heaven. And with that, I want to be coached, and I already know the system works, so I just want to tackle that so I can get further down the road to do my assignment that God sent me to do. Um, I mean, that’s basically, that’s it. It’s simple.

Final two questions in 120 seconds.

Question number one here. For people out there that are thinking about coming to one of our workshops, you’ve been to the workshops, or thinking about having us coach them in their business, what do you say to somebody? They’re going to thrivetimeshow .

com. They’ve seen maybe thousands of testimonials, but they’re on the fence. What do you say to somebody out there that says, I don’t know? What do you say to somebody who’s on the fence?

Yeah, don’t be on the fence.

Just do it. I mean, you’re investing in yourself, your family. So really, if you love your kids and your family and you want to, you know, build a legacy, just go to these conferences. They’re amazing.

I took my guys to them and we got back from the conference. And I mean, they started probably tripling their sales. They were hyped just to see that, because this is I’m kind of in a small town, so people don’t have that mindset yet. But being around the guys that Clay attracts, it got everybody on fire.

Final question for you, again, for anybody out there that might have blacked out when they heard that. I think you said you went from two calls per week or two leads a week to 20 leads a week. Maybe I got that wrong. Can you maybe share again just how much of an increase you’ve seen in the leads in these first 120 days?

Yeah, the increase, I mean, what would that, that’s like 400%, maybe more.

Sorry, that’d be a thousand percent, I guess, right?

Two to 20. Um, correct me if I’m wrong. Um, it’s wild. I just, it’s unbelievable. People are mad at me. A lot of companies here.

It’s not just roofing companies. They’re mad at me.

Um, because they’re like, what are you doing that we’re not doing?

Um, there’s a lot of talk that just does not make sense to people. And I love it. I want to keep doing it. So we’ll go whack the golf ball. I appreciate you very much. And again, thanks for living up to the hype.

Your uncle has been telling me for years. He says, Clay, Once Jake finds his thing, he’s like, this guy, he’s already had a lot of success. He’s a diligent doer.

And he’s like, I’m telling you, once he finds that repeatable thing, I can just see this guy.

to the next level.

So thank you so much.

And in the background, I think we’re being video bombed by somebody who’s a beautiful man. You are. This guy.

What’s up, Clay?

What’s up?

Who is this guy, Jake? Tell the listeners who this guy is.

This is a number one salesman right here. Oh, yeah.

This guy got a revolver.

He got some good, he got 40 reviews and won a revolver, so. I’ve heard good things about you, sir. Now, for people that want to look you up and verify you’re real, sir, what’s your first and last name? Rex Minton.

Rex, God’s gift of sales right there, Rex. Thank you, Rex.

Appreciate you, Jake. Have a great day. You too, Clay. Thank you. Bye. What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system.

And it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day -to -day basis. And that simplicity brings power with it. So it shocked me how simple some of the stuff is. And at times, I’m like, why did not think about that? Workflow creation, systematic marketing and coaching has helped our church so much.

You know, the workflow creation is what it really is, is they’re going to look and see every moving part of your church, of your ministry, what needs to be done. And it’s going to go up on a massive board. And so now what it does is it takes what you know needs to be done out of your heart and out of your head, really takes the pressure, the stress off your shoulders. And it puts it on the board where your entire team, your ministry can see exactly what you want them to do every day. And so they know this is the playbook. This is what we’re doing.

And then there’s a laser sharp accountability with a meeting afterwards. Did it get done or not? So it’s changed the way we execute as a church so fast. And it’s produced really an excitement because people, people, they want to get done. If they know what they’re supposed to do, a good person wants to get it done. It’s been massive for our team.

The systematic marketing. It’s really been like this. In the past, we used to marvel. and we would try something. I’ve done everything, billboards, ads, mailers, internet, Facebook, but we would run something for so long, and then we wouldn’t see that it was producing the results we want. Instead of staying consistent, we would jump to another horse.

Then we would jump to another horse. And what systematic marketing does is it makes you pick some things. and stick with it. And then the coaching is massive. And I think having a coach that looks and sees what you’re doing and can come help you make small adjustments. I believe those small tweaks, once he gets everything set up, those small tweaks can make massive differences.

And a great coach doesn’t even have to play your sport, right? Doesn’t even have to do what you do. A coach has an eye to see things that you can’t see. or to see it from a different angle. And just having that extra eye on what I do and just, hey, have you thought about this? It’s making all the difference in the world.

What Clay Clark and his team can provide for your church that you can’t do in -house and I can’t do in -house? Well, what’s been massive for me is that search engine optimization, how to get to the top of Google, taking care of transcribing all of my sermons to drive me up the list on Google, stuff that I don’t think about and I don’t have time to do. I’ve got all these things I have to do as a pastor, right? I have sermons to preach. I have a staff to manage. I have a budget to take care of.

I got sick folk to see about. I have a team that has to do that. You know how it is. You got to marry people. You got to bury people. We’re never going to stay in a dark room with a keyboard optimizing our Google presence.

And these guys do that kind of thing for us. Also, if you’re at a couple hundred member church, I remember how hard it was back in the day to take care of the website needs, come up with graphic design. And these guys are available to you for sermon slides, getting that kind of stuff done, where you can have a sharp -looking presentation of the gospel. And it takes it off you, puts it on them at a very reasonable price. I really believe Clay Clark and his team can help a church with limited resources in a big way.

I know what it’s like to be a church of limited resources. My wife and I, we walked into a town where we didn’t know anybody. We had a Bible, and we just had a few bucks in our pocket. When somebody introduced us to a couple of families, we started going there. So I know what it’s like to be a church of two, and I know what it’s like to be a church of 2 ,000 in two different campuses now, 1 ,000 apiece, and everywhere in between. So I love churches at every level.

I believe God wants them all to grow. And I think about the needs I had back in the day, the lack of direction I had. Man, I was working 80 hours a week all the time. But a lot of times, I was a shotgun instead of a rifle. I think when you start, you can really hone in with the right coaching.

You can get a lot of your different needs met in one place. Instead of having somebody on marketing and somebody on showing you how to do systems and somebody on graphic design, Thrive can do a lot of that for you at a very reasonable cost. I think it’s a great place to invest in the life of your ministry. I’m telling you, I think you can get the results you want with the coaching here faster than any other way. It’s going to be powerful. It’s been tremendous.

I can’t say enough about it.

Carter keeps me accountable.

He keeps me focused on working on the business and implementing things that we need to work on to keep growing the business. When we first started with you, I had four employees, and now I’m up to 10 employees. And it’s all because of the work we’re getting. We’re getting more and more work. play. I was suffocating.

I was, like I said, I was doing the business since 2009 and everything was going through me. And at a point it’s. It’s a breaking point. And that’s where I think businesses just cave in and give up. And I found you on rumble and I started listening to you. And I think I told myself that it’s possible.

This, this guy’s system is possible and I can see hope and I could keep the business going. And I just encourage people. If you’re on the fence, get off the fence and try it. What do you have to gain?

Everything.

There’s a proven path.

There’s a way to get through it and there’s hope and the vision becomes clear. You’re not stuck. I would join and learn from them and implement, be a diligent doer. Just, you know, does it happen in one day?

No.

Does it happen in one week?

No. But if you’re just willing to keep trying and peck at it and peck at it, you’ll see it turning. You’ll see some improvement and you’ll get hope and your vision will clear up. It’s Jpool, and my web address is absoluteheatingcooling . com. We’re pretty much a suburb of south of Seattle, and so we service the West Seattle to Lakewood area, and from the water, Puget Sound water, all the way to Maple Valley.

I’ve been in the industry over 20 years.

I started my business in 2009. We’re basically a family owned heating and cooling company and we provide quality installation, repair and service on all heating and cooling systems, gas fireplaces, gas hot water tanks. Prior to joining your system, I was overwhelmed. And that’s because I didn’t understand the difference between working in my business and working on my business. I pretty much equated to, I’m an HVAC technician having entrepreneurial seizures because I didn’t know the difference between working in and working on it. Give up hope.

There’s a path out. out of your misery, and that’s joining the Thrive Time and reading books and learning and being a doer. You know, prior to joining Thrive Time, I wasn’t a reader, and now I am. And I just started out with telling myself, I love to read, I love to read, I love to read.

I didn’t start that day reading, but it just kept soaking in, and I picked up a book and I started reading.

And that gave me hope and a vision.

And that’s what people need. We’re a family HVAC company. We do residential and light commercial. We specialize in quality installation, quality repair, and quality service. How much of an impact has it made on your business having your website updated and reinvigorated? Oh, tremendously.

We, we had a website through another contractor.

And we barely got any leads, I probably could count them.

And we had it up for over a year or more. And I can count on one hand how many leads we cut off it. And now we’ve been with you going on 10 months. And we we get leads. It’s amazing. On today’s show, we’re interviewing a client who is having success because he’s putting in the work.

And this just in, nothing works unless we work, right? Nothing works unless you and I work. in the effort.

And so I’m super honored and excited to interview a diligent doer, a person who says, look, just show me the proven path. I’ll put in the work.

He’s the man with the plan, and he’s on today’s show.

Jay, welcome on to the Thrive Time Show. How are you, sir?

I’m doing awesome. Thanks, Clay.

Now, Jay, for people who want to look you up and verify you’re real, can you tell us your first and last name and your web address so people can go look you up? Yeah, it’s jpool.

And my web address is absoluteheatingcooling .

com.

And where are you guys based?

Or maybe what markets do you, what areas of the marketplace do you service? We’re pretty much a suburb of south of Seattle.

And so we service the West Seattle to Lakewood area, and from the water, Puget Sound water, all the way to Maple Valley.

And how long have you been in this particular industry? I’ve been in the industry over 20 years. I started my business in 2009. And what what are all the services that you guys provide? So we’re gonna have a little bit of a context. We’re basically a family owned heating and cooling company.

And we provide quality installation, repair and service on all heating and cooling systems, gas fireplaces, gas hot water tanks, Now, I’m going to pull up something on my screen, and you can analyze this. And you might rebuke it and say, Clay, you’re out of your mind. But I’m going to pull it up so the listeners can follow my logic or lack thereof. But if we go to usdebtclock . org, which I encourage people not to do, but if you go there, you’ll see the US population is sitting at 342 million right now. And there are just 9 million self -employed people.

So you have less than 2 .5 % of our population is self -employed. And for anybody who doesn’t like quick math, let me break it down. If 10 % of our population was self -employed, 4 million, but it’s not 34, it’s 9 million. So you have 2 .5 % of our population is self -employed.

And then Inc.

Magazine is, Inc. Magazine, this is Inc. Magazine, Inc. Magazine is reporting now that 96 % of businesses fail. Who’s saying this? Inc.

Magazine. Why are they saying this? Because it’s true. And so what happens is, Jay, I meet entrepreneurs all the time who come to our conference or they listen to our podcast and they say, Clay, I don’t think it’s possible to grow my company.

I don’t think it’s possible to get unstuck. And I think we get used to being stuck. I think we get used to it. We almost endure it.

We almost go, well, I’m just going to be stuck here. Could you share with the listeners, how much have you been able to grow this year since you and I’ve been able to team up? Tremendously. Prior to joining your system, I was overwhelmed. And that’s because I didn’t understand the difference between working in my business and working on my business. I pretty much equate it to I’m an HVAC technician having entrepreneurial seizures because I didn’t know the difference between working in and working on it.

We have a wonderful listener I just talked to moments ago. And maybe you could say something to her or maybe people out there. She says, look, I’m so overwhelmed. And we haven’t had the opportunity to really guide her down a path.

I mean, we’re just getting to know this person, and she’s like, I’m so overwhelmed. I just feel like I’m swamped. I feel like I’m stuck. I almost feel like giving up. But she’s got a lot of money invested in the thing. What do you say to somebody who hasn’t gone through our system yet, so they’re not where you are, and they maybe feel stuck?

Don’t give up hope.

There’s a path out, out of your misery. and that’s joining the Thrive Time and reading books and learning and being a doer. You know, prior to joining Thrive Time, I wasn’t a reader, and now I am. And I just started out with telling myself, I love to read, I love to read, I love to read. I didn’t start that day reading, but it just kept soaking in, and I picked up a book, and I started reading. And that gave me hope and a vision, and that’s what people need.

You know, it’s interesting you say that, because there was a client of mine. I won’t mention his name, but he was telling me, you know, I really don’t like to read books, let alone write them. I don’t like to read books, and I definitely don’t want to write them. And now this particular individual, I’ll be vague about what he does and what industry he’s in, but now he writes books and he sells thousands of them.

And he had to tell himself, OK, if you’re telling me you know how to turn an idea into a book, And he said to me, well, why would somebody want to read my book?

And I go, because you have a problem that you can solve. And I know that you uniquely can solve the problem. So you could write a book that will teach people how to solve the problem, and people will pay for the solution.

So with your company now, you’re in the industry where you’re doing, you solve problems. What kind of problems do you solve for your company?

Well, on the technical level or on the business level?

On the technical level. Like, what kind of problems? When a customer calls you, what problems are they typically having? you know, lots of times they don’t have no heat or they don’t have no cooling. And so they want us to come out and diagnose the problem and be forthright and not go there with the idea, I’m going to find a reason to upsell them on a new system when in reality, they just need a part replaced, or they just need a general tune -up, a precision tune -up.

And that’s what we provide. So what we do, and we work with every client, is we basically want to attack 13 areas of business improvement all at one time. And the first area is knowing your goals. And I always sit down with a client, we try to figure out, you know, where are you now?

versus where do you wanna get to? And I don’t want you to share on today’s show your specific financial numbers, but as far as knowing your goals, how much did that help you initially just having somebody working with you on a weekly basis that was aligned to help you achieve those goals? Tremendously, I learned about tracking my numbers. I learned about accounting. I wasn’t doing any of that. Talking to Carter, who’s my coach, he’s helped me to understand those things and to realize those goals and put the numbers down and look at them every day to keep working for that.

This is powerful, folks.

And again, someone says, well, this doesn’t seem like a super complicated, circular, emotional -based interview. This seems very literal. That’s what it is.

Box number two, you’ve got to know your break -even numbers. You’ve got to know, how much somethings do I have to sell to break even?

And again, I’m not asking you to share your specific numbers, but how much does it help you to know, hey, we’ve got to sell at least this much to pay my mortgage or my utilities or just to break even?

Well, it gives you peace of mind that you can make your, your employee wages paid. And peace of mind that you’re going to be able to pay your rent.

Peace of mind that you can buy equipment so you can install it the next week.

And for people out there that don’t know your industry, would you also refer to your industry as HVAC? Is that what people call HVAC? Oh, yeah. Like I said, we’re a family HVAC company. We do residential and light commercial. We specialize in quality installation, quality repair, and quality service.

Now, I talked to a gentleman today who happens to be in California, true story, who does what you do in the California area. And I hear all the time, people will say, because I’m in California. You don’t understand. It’s tough out here in California.

It’s tough in one of our great neighborhoods. there in New York And I remember telling talking to this a client there in New York And they go you don’t understand what it’s like to be a you New York business owner It is tough and what I find is no matter where people live They always will find that that is the excuse that they’re gonna give themselves if they want to all right Or I find people, no matter where in the country they live, they’ll make that kind of the motivator. They’ll say, in spite of the fact that I live in this city or this state or wherever, I’m going to have success. Do you feel like the success you’re having is accelerated because you live just outside of Seattle? I mean, is Seattle booming?

Is that what’s driving your success?

Yeah. Seattle area and the suburbs are highly densely populated. But you know what’s generating our success? is the integrity and the honesty that we deal with the customer. People are craving for contractors to be truthful. And when you are and you deal with them on that level, they become your relational customer.

I believe in that. I believe in that. Now, box number four, we have to figure out your unique value proposition. I want everybody to go with me right now.

We’re going to go to the website, absoluteheatingcooling .

com. Everybody put it in your web browser right now. Search for it. Find it.

Absoluteheatingcooling . com.

Everybody go there right now. I’m going there. You’re going there. Everybody’s going there. Absoluteheatingcooling . com.

What we have to do with your business, Jay, and for every business, is we’ve got to make your website look first class.

And it doesn’t mean that your website is done. We’re not done improving it. But we have to get it done. And then we have to keep perfecting it until it’s perfect. So I want to get your thought here. With your website right now, how much of an impact has it made on your business, having your website updated and reinvigorated?

Oh, tremendously.

We had a website through another company.

and we barely got any leads. I probably could count them. And we had it up for over a year or more. And I can count on one hand how many leads we cut off it. And now we’ve been with you going on 10 months, and we get leads. It’s amazing.

You’re getting leads. And again, if you’re watching this show and you say, I feel discouraged. I feel like I’m frustrated. I’m telling you, Jay can do it. You can do it. Next box, box number five.

You got to improve that branding. Your website, your print pieces, your auto wraps, everything has to be awesome or nothing.

Awesome or nothing. Great or nothing. Jay, how much has it helped you knowing that, hey, frankly, I mean, full disclosure, You’re paying us $1 ,700 a month, and that includes everything. So we guide you down the path, but knowing that you have a team. How much, I guess, has that helped you knowing that you have a team that’s going to do everything that we’re asking you to do from a branding perspective? Website, photography, video, search engine, video, online ads, all of that’s included in that flat monthly fee.

But it’s been tremendous. I can’t say enough about it.

Carter keeps me accountable. He keeps me focused on working on the business and implementing things that we need to work on to keep growing the business. When we first started with you, I had four employees. And now I’m up to 10 employees. And it’s all because of the work we’re getting. We’re getting more and more work.

Amen. And that’s why we do it. Now again, money’s a magnifier. So if you’re watching this show right now and you’re a jerk, if you have a lot of money, you’ll become a huge jerk. And one thing I have found in my life, I mean this, I mean this, I mean this, Jay, I have seen people in my life in a four year period of time, five year period of time, go from a humble, coachable person to a massive jerk.

And it hasn’t happened once or twice or three times. It’s happened a lot because money’s a magnifier. And so money just allows you to give more if you’re a giver. It allows you to take more steroids if you want to take steroids. It allows you to be cold to people, really cold. If you’re a person who wants to be cold, it allows you to be really cold.

If you’re a person who wants to be nice and giving to the community or the people around you, it allows you to do that to a greater extent.

As your company has grown, what has it done for you? And again, I’m not fishing for those numbers, but what has it done for you knowing that, well, we’ve got a little extra money now. We’re able to pay the bills. We’re not in panic mode. What’s that done for you, just your mindset?

or you and your family and what you’ve been able to do? Well, first of all, it’s been able to give me, it’s been able, I’ve been able to give more to my church. Second of all, I’ve been able also to bless my employees by buying them some stuff. And one example was you brought up Mike Lindell, and we bought bedsheets for everybody and pillowcases for everybody. And I know that’s kind of quirky sounding, but I totally got into it. It was a blessing.

That’s the kind of stuff.

I’m just telling you, folks, once you grow a successful company, it’s going to allow you to give more, to be more. OK, now box number six, you have to have a three -legged marketing stool. Now, we’re kind of pacing ourselves. I want to respect your time. But a three -legged marketing stool is you have to have a proven turnkey system in place that allows you to gain more customers without needing to do the following five things, without needing to go viral. Hello.

Because if your business model is based upon you going viral, then you have to think about going viral. Two, it doesn’t require you to geographically travel the earth. Jay, you don’t have to circumnavigate America in order to generate leads. Three, you don’t have to be a genius. You don’t have to be a genius. What if your marketing plan involved you being a genius and traveling around all the time and going viral?

You wouldn’t have time freedom or financial freedom. Four, it’s profitable. What does it profit you if you have a marketing strategy that makes everyone around you poor? And it allows you to gain customers, but you don’t actually do it profitably.

I mean, if you have to pay your employees nothing, and you don’t have any profit left to pay your partners, what’s the point of it? And the fifth thing, your marketing system. It needs to be something that allows you to create time freedom and financial freedom. Jay, if you had a marketing system that required you to be up at night till 10 o ‘clock every night responding to things and posting things and going viral for things and constantly reaching out to people on social media, you wouldn’t have much in the way of time freedom. So I want to get your thoughts. What’s it meant for you and your wife and your family to have a turnkey marketing system that generates you leads day in, day out?

has been tremendous. One part of the marketing leg was working our dream list with property management companies and with HOA associations and churches, just consistently reaching out to those. in places once a week. Now all of a sudden, we don’t have a low period and a high period. Because of reaching out to those places, we’ve been able to fill the low with service work and keeping our employees employed. It’s tremendous.

Now, you have this thing called the Dream 100 that you do. And I want you to talk about that. Chet Holmes, the best -selling author of The Ultimate Sales Machine, he’s the one that came up with the system.

It’s The Ultimate Sales Machine, written by Chet Holmes. Incredible book. Chet Holmes, may he rest in peace. But he talks about making a list of your ideal and likely buyers and relentlessly reaching out to them to tell them, hey, we exist and we can solve problems for you. Could you tell us a little bit more about your Dream 100 system and how you do that? Because you do it very well.

Well, I watched your video on your tower of power. And then I just implemented the plan.

And that was for a three or four week stretch, we just send them a one sheet all about us. And then after that, we would show up with a little gift bag and talk about just opportunities that, hey, we’re just there to help you. And if there’s ever a time you need an HVAC company to work on any kind of your systems like fireplaces or heating and cooling, we’ll be there. And we’d love to get your packet so that we’re all signed up and ready to go. And all you gotta do is call us. It’s been tremendous.

Now, again, you are doing it. You’re following the systems. That’s called the Dream 100 system. That’s one part of the system. Box number seven, for sake of time, we have to have great sales systems.

You’ve got to have sales scripts, recorded calls, one sheets.

That’s like a marketing brochure. You have to have pre -written emails and a tracking system. We do all that. We’re doing all that. Have we done all of it? No.

Are we building all of it?

Yes. We’re getting there.

And again, Jay, if you had to describe the growth you’ve had, you’re stuck in an elevator with somebody, and they go, come on.

How much growth have you really had?

If you had to describe it, I mean, have you, you said you went from what? You said a couple tech or four techs to – Four to 10. Yeah.

In 10 months.

It’s been 10 months.

Yeah.

Powerful.

I’m telling you folks, you can do it. If you’re watching this and you feel discouraged right now, you can do it. And to quote the guy who follows Adam Sandler around in his movies, you can do it. Yes. Rob Schneider. Yes.

You can do it. Okay. Box number eight. You have to determine a sustainable customer acquisition cost. So how much does it cost you to gain a new customer? You have to track that.

If you don’t track it, again, you must measure what you treasure. You will slack where you don’t track. What am I saying? You have to measure what you treasure. You will slack where you don’t track.

It is so important. So again, we track all the numbers. So we know that, Jay, you’re getting business from your Dream 100 market. You’re reaching out to people that don’t know you. And you’re saying, hello. We would love to serve you and provide services for you.

And we know it’s working because we track. What would happen, Jay, if you didn’t track weekly, every single week, with Carter and our entire coaching team? We’d be lost. And we wouldn’t know how much money we’re spending on advertising. Prior to that, we were spending probably $150 a week on Google advertising. And now, because we’re implementing your processes, we’re getting Google reviews and video reviews, and you guys are doing the HDL content on our website, we’re down to like five bucks now a day.

$28 a week spending on Google ads, which is tremendous. I want to backtrack one thing, Clay, when we talked about the previous one is we didn’t have hardly any maintenance agreements signed up with our customers. And so we slowly been working on that. And then we have standup crew meetings at 745. And in that we do some job role shadowing where we try to help our techs work with objections, overcoming objections with customers. And that’s been tremendous.

And that has increased our maintenance program big time. Plus, we incentivize our technicians with money to talk to our customers to sign up with the three options of a maintenance agreement.

Again, you’re doing a daily huddle.

We teach that. We teach that, folks. That’s something we teach. I’m telling you, if you have a business and you hate yourself, don’t do a daily huddle. So we’re moving on to box number nine. You have to create it.

To build an organization, you have to be organized. Yes! So to build an organization, you have to be organized. You can’t spend your entire meeting looking for passwords and documents. You’ve got to save things properly, file nomenclature, saving passwords in the right place. I can’t tell you how many clients I meet with wonderful people.

They’re going, you know, I haven’t updated my website in four years.

I say, why not? They say, I can’t find the passwords. So you got to have systems and processes. Box number 10, you got to manage people.

This just in, you can’t just hire people.

It requires teamwork to make the dream work. Jay, you’ve got those daily huddles going, those daily standing meetings. How much has that impacted you, having those daily standing huddles where you get on the same page with everybody before you start your day? They’re huge. They create a teamwork atmosphere. Everybody knows what needs to happen and what needs to get done.

And everybody knows what we need to get done to be profitable so that we can then pay our employees more money. That’s important. Again, folks, there’s so many things that Jay is doing. He’s doing it well. I’m just super excited for Jay to be able to encourage everybody out there. Box number 11, you got to have a repeatable, sustainable weekly schedule.

There’s always one more job, one more opportunity, one more crisis. You got to build a schedule. And Jay, you’ve done that. You’re doing that. It’s always something we’re working on. Box number 12, again, I mentioned it earlier, it requires teamwork to make the dream work.

You’ve got to have a system in place for hiring, inspiring, training, and retaining.

You have to have a system in place to hire, hire, inspire, train, and retain.

Once again, you have to have a system in place to hire, inspire, train, and retain.

If you cannot find good people, train good people, yes, even in Seattle, someone says, you can’t find good people in Seattle. Oh, yeah, you can. People say, you can’t find good people in California. Oh, yes, you can. Could you talk about the hiring process, the hiring systems, and how much that’s impacted you, being able to now find good people, hire, inspire, train, and retain good people? Sure.

Before Thrive, I would interview people one at a time. And that was a waste of my time. Because I’m

I’d interview four people and there went four hours of my life and then I learned about the group interview and so we started scheduling that and it’s been incredible.

You can find the A players in those kind of situations and that’s so beneficial to us and plus I don’t waste four hours. I only, I’m only concentrating on one hour and it’s been super beneficial. I got to also when I went down to the Thrive Time conference last month, I got to watch you do the interviews. And you just made it so easy and understanding. And I was putting too much stress on myself. And I followed your advice.

And then I read the little sheet of paper you handed out talking about Adam Sandler and his. I put that into my interview. It just lightens it up a little bit. It lightens it up a little bit. I’ll say this for anybody out there watching. We had 31 people that were supposed to be at our interview on Wednesday night.

31. Which is more than 30, by the way. And you would think, wow, how are you going to interview 31 people at the same time? And I’m counting. seven people showed up. But of the seven that showed up, we only had two that I could count that mentally showed up.

What am I saying? Only two of those seven even showed up anywhere close to on time. And these aren’t like early morning interviews. These aren’t late night interviews. This is 5 .30 PM. So I’m just telling you folks, you got to do this process for hiring people.

My final question I would ask you, for anybody out there, my final two questions. For anybody out there that is not a client, that is not paying our team $1 ,700 a month to help them start and grow a successful company, Could you describe, what kind of impact has it made on you, your business, your family? Like I told you earlier in the interview, Clay, I was suffocating. I was, like I said, I was doing the business since 2009, and everything was going through me.

And at a point, it’s It’s a breaking point. And that’s where I think businesses just cave in and give up.

And I found you on rumble and I started listening to you.

And I think I told myself that it’s possible. This, this guy’s system is possible and I can see hope and I could keep the business going. And I just encourage people. If you’re on the fence, get off the fence and try it. What do you have to gain? Everything.

There’s a proven path. There’s a way to get through it and there’s hope and the vision becomes clear. Final question is, how would you describe the conferences? Because I never know how you guys are going to react. People like Dr. Zellner show up, or Tim Tebow, or Eric Trump.

We bring in a lot of people. The room is filled with clients who are successful. So we bring up client success stories. And the way it works is we do 30 minutes of teaching, and then I do a 15 -minute Q &A. And those questions are based upon the questions that attendees are writing on the whiteboard.

So I never know how it’s going to go.

I know we’re going to cover the systems. But how would you describe the conferences? They’re incredible, they’re full of energy. And then when you have a break, you can talk to people that are in the business too and learn from them.

And also sometimes give some advice that, hey, I went through that.

And so I started doing a calendar and it’s helped me keep on task. And I started doing a to -do list and it’s helped me to keep on task. And there’s hope, there’s a way to get out of it and to move on.

I’ll give you the final word, final 30 seconds.

Anybody watching this right now, maybe someone feels down. in the dumps. They feel like they are stuck with their business.

What do you say?

No, you’re not stuck. I would join and learn from them and implement, be a diligent doer. Just, you know, does it happen in one day? No. Does it happen in one week? No.

But if you’re just willing to keep trying and peck at it and peck at it, you’ll see it turning. You’ll see some improvement and you’ll get hope and your vision will clear up. Jay, thank you so much for your time, for your energy, and for everybody out there, if you learned anything on today’s show, I want you to share this show with a friend. Surely you shall share. If you’re watching this right now and you learned something, share it with a friend. And I would encourage you to check out that website, absoluteheatingcooling .

com. Jay’s a real guy. He has a real business, a great family. That’s absoluteheatingcooling .

com.

And by the way, folks, a little search engine tip. It does help Jay’s website rank higher. Thus, it will benefit him in the short term and the long term if everybody goes to visit that website. So everybody right now, go with me now. AbsoluteHeatingCooling . com.

That’s AbsoluteHeatingCooling . com. Jay, it’s an honor to know you, sir, and we’ll talk to you soon. Thanks, Clay. It was an honor to talk to you. Bye -bye.

I’m Glenn Shaw, owner of Shaw Homes in Tulsa, Oklahoma. Started the company in 1985. At that time, it was one employee doing everything, me. I met Aaron Antus in 2007. The top three things that Aaron did for Shaw Homes was He brought in processes that helped us be able to repeat over and over. He brought in unique hiring skills. He was able to find the right people for the right seat on the bus.

And Aaron brought sales techniques that we weren’t familiar with up until that time. When Aaron came, we were selling about 80, 85 houses a year. And during the 16 -year period, we saw sales get up over 400. And before I met Aaron, the only sales manager we had was myself, and I was completely unable to perform that job. And so Aaron brought major changes, and we were able great results with them. In the many years that I was building houses before Aaron, I was great at selling if somebody wanted to buy, but they had to be knocking on my door, asking me to sell them a house before I could actually make that sell.

I had no sales techniques and no ability to generate sales. Aaron coming in as a natural salesperson, just absolutely transformed that and made the sales experience better for the company and better for our buyers. Prior to Aaron, I would work all week for the company. I’d sit in the model home over the weekend, and I had a salesperson or two, but I was actually out there all weekend working that. Since hiring Aaron, I was able to take my weekends off, even reduce my workload during the week. I went from working 60, 70 hours a week to almost a normal workload.

So I’ve been a member of the Builder 20 program in the National Association of Home Builders for 25 years, 20 years. And during that time, I’ve seen a lot of sales managers with the other companies that have been involved. And in my opinion, Aaron is smarter, and sharper than any sales manager of any builder that’s ever been in our group. Now, some markets, they don’t have to try to sell, they just sell themselves. But with the ability to sell and to train and hire, Aaron was better than any of those sales managers.

that were in my program. Well, I remember when I considered hiring Aaron many years ago, the thought of spending the extra money was a little scary, but in hindsight, it was one of the best things I’ve ever done.

It freed my time, increased our sales, and at the end of the day, increased our profitability beyond my wildest expectations. Years ago, I was concerned that if I didn’t do whatever a customer asked me to do, it might be the last house I sold. And so over time, we were able to move away from unlimited customization to pre -design options. The problem that we were having in those days is that the customer would tell us what they wanted, but they didn’t really know what they wanted. And we would deliver exactly what they told us to do, and they wouldn’t be happy with it. So as we became more standardized, we give lots of options.

but we don’t customize. And in the end, that allows us to sell more homes for better margins than spending countless hours trying to customize in just every avenue of the sales process. We get weekly reports on sales, on profitability, on production, and it provides all the manageable tools that I need to the company from a 10 ,000 foot level. And so if you go to Thrivetimeshow .

com forward slash millionaire, you can download a book that I have written called A Millionaire’s Guide, How to Become Sustainably Rich. You can download it for free at Thrivetimeshow . com forward slash millionaire, but you have to actually implement that which is in the book.

And so on today’s show, we’re joined by a very successful person in the home building business, a great friend of mine, a man by the name of Aaron Antus.

Aaron Antus, welcome onto the Thrivetimeshow.

How are you, sir?

I’m doing great, Clay.

Thanks for having me on. Hey, so I got to ask you this for people out there that want to prove you’re not a hologram. First off, what’s the website for your company so people can verify that you are, in fact, a real business? You bet. It’s shawholmes . com.

S -H -A -W -H -O -M -E -S . com. shawholmes . com. I’m pulling it up. shawholmes .

com. Pulling it up.

That’s the website, shawholmes .

com. And when you and I met, before we met, you had been already very successful as a home builder. You turned your dream of being a home builder guy into reality. Yeah. And so how many homes had you sold? Or what kind of sales had you done?

and your career as a home builder guy before you and I even met?

Before we met, probably about $750 million in sales prior to meeting you. And then you did, the year we first started working together, what were the sales totals that year? Uh, we were at like 19 million, 19 million. And then when you ended 20, uh, 22, obviously we’re in 2023. And so we’ll see how this year ends, but as far as ending 2022, how much sales did you do last year at the end of 2022? Uh, 2022, we were at like 84 million.

Okay. So from 19 million to 84 million, 84 million. And we’re going to try to do is kind of demystify the plan here. Okay, so here we go. So I’m establishing revenue goals. Yep.

When you and I first started working together, we started off with a 13 point assessment, we went over your goals. I’m not going to ask you to share goals on the air. But why is it important that you have goals?

Well, I mean, goals are sort of your guideposts that, you know, you set something out there in front of you and you start chasing after it. And without that, you’re just kind of floundering in mediocrity. You don’t have any reason to get up in the morning and really get after it. And so, you know, I think goals are, you know, it’s it’s you can have lots of different types of goals. And we’ve talked about a lot of this. We’ve talked about, you know, having financial goals and having, you know, fitness goals and having friendship goals and just all these different areas.

I know you’ve got the F6, you know. So that’s kind of something that, you know, we touched on very early on.

You asked me, like, is the goal, is one of your goals more income or is it more time?

And so I said, well, really, at this point, it’s more income. And then later, it became more time. So it’s changed over the time I’ve known you since 2016. We’re going on seven years. And the income went up considerably. So now it’s turned in the last couple of years towards more time.

Now, the breakeven numbers, again, I’m not asking you for the numbers on the show. But you guys have a lot of fixed costs. I mean, if you go to shawhomes . com, you’ve got framers. You have plumbers. You have tile people.

You have so many skilled people. You have a full -time salesperson. team. You have an admin staff. And if you don’t sell a house you still have the service of the land. You still have all the overhead.

Why is it important for every listener out there to know their break even point. How many deals they need per month just to break even. Well yeah because you’re going backwards real quick and it doesn’t take very long if you’re at the beginning of your businesses doesn’t take very long for you to be in a place where you know the creditors are knocking at your door and you’re you know you can’t pay your bills and all of a sudden you’re gonna lose all your your for us all of our trades all of our suppliers are gonna start backing out so you know you’ve got to know what that number is that lets you tread water so that you you know, okay, this is the worst case scenario, everything above that, at least I’m into the profit zone. So, you know, you go out of business pretty quick.

Most businesses don’t last more than just a few months if they get below that breakeven number.

So now folks, again, these might seem like simple steps, but they’re all the linear steps you have to take to create time, freedom, and financial freedom.

And if you want to grow your company, this is how you do it. Box number three, though, is you have to know the hours you’re willing to work. Now your credible wife is, is here off cameras for accountability. So at any point, You know, she could yell like, amen, or boo. But you guys are on the same page with the hours you’re willing to work.

And you guys, as a couple, I want to brag on both of you.

You guys both committed to sacrificing time and energy and a lot of things to get to where you’re at in life. And then as you had your children, you raised them, you decided to vote. time to raising said kids. And now that your kids are older, you’re devoting time to raising these kids. So it’s not like you advocated being a parent while also growing a company. You did both well.

Let me get your thoughts on sitting down with your spouse, if you’re watching this today, or your significant other, and making sure you’re on the same page about how many hours per week you’re willing to work.

Well, yeah, I mean, you don’t want to grow a business to make a whole bunch of money just so you can split it in half later. Oh. Because that’s kind of what happens when you don’t work out those details ahead of time. And so my wife and I have been married 25 years. We’ve been together for four before that. And so yeah, 20, sorry, 26.

Did I just say 25?

26.

I hate to do this to you. I just got in trouble. Your wife just turned 27 on Thursday, and what you said is 100 % false. OK. so the unique value proposition here. Now, let’s talk about this.

Whether it’s growing a home building company, or a dog training business, or a haircut chain, or a carpet cleaning franchise, or whatever business we’re involved in helping to grow, you have to sit down as a listener out there, as a business owner, and you’ve got to figure out what makes your company unique.

Absolutely. So I want to ask you, what makes Shaw Homes unique in the marketplace with other home builders? Yeah, we have more furnished and decorated model homes than any other builder in the market. So a lot of times people, when they walk into a home and they’re trying to decide if they like the floor plan, the layout, whatever, They usually most builders in our market have an empty house that they walk into. It’s just kind of echoes when you walk through it. There’s no furniture or anything.

And we completely, as you can see in this little video here, we completely furnish and decorate it, make it beautiful. We are the most award -winning builder in the state of Oklahoma. That’s true.

We’ve won like five times as many awards as any other builder in the market.

So Definitely, that is one of our big takeaways. And I’m going to throw you under the bus real quick. And I don’t mean to do this super passively aggressively. It’ll just be more of a subtle passive aggressive.

When I met you, you guys had all these awards, but no one knew. That’s true. It was like this weird, bizarre thing where you had all these awards. I remember talking to you, and I’m like, what makes you guys different? And you’re like, you know, we do a good job.

And you’re being nice about it.

You’re a good salesperson. But I said, well, I mean, tell me about the awards. And you’re like, well, we got this award. That award, this award, like 45 minutes later, it’s like that award, this award, I need to shave now, this award, that award, I need to go brush my teeth, this award, that award, I want to go mow the lawn now, this award, that award, I think I’m retiring, this award, my kids are turning 18, I can see it, this award, you’re just going, and this award, and that award, and so we put those on the website, and that helped, and the other thing you guys were, we needed to change, was also, people were saying great things, but we didn’t have video reviews of them saying it on camera. Right.

So it was like your online reputation didn’t match your real world reputation. It’s so much good momentum there. And so many people loved you guys. And now you guys have, would you say a hundred video reviews? Oh gosh, I would say more than that. We’ve got, yeah, we have a lot.

You can just keep scrolling and scrolling and scrolling. And this is actually all that’s on this page. If you go to our YouTube channel, we have way more than this. So, yeah. So again, and this is all the stuff. You’re going to grow a successful company, folks.

Step one, you got to figure out your revenue goals. Step two, you got to figure out your breakeven goals. Step three, sit down for an hour of power.

Sit down with your spouse.

Make sure that you guys are on the same page of your hours you’re willing to work. Step four, unique value proposition. Figure out what it is that makes you unique. And we have an in -depth guide that you can download for free at thrivetimeshow . com if you get stuck. Next box.

You got to improve your branding, your website, your one sheet, in your case, model home presentations, business cards, social media branding, everything that a customer sees needs to be first class. And I was talking to a guy named Ronnie Morales today, and it’s Morales Brothers. I think you met him at a conference. He told me this, and I’m not slamming Ronnie. Ronnie, if you’re listening, I’m not slamming you. This is the real thing.

Ronnie said he listened to our show for seven consecutive years. before ever reaching out. And now he’s reached out, and he’s up 57 % in about eight months. That’s awesome. And we’re going to put his story on part two of today’s show, because he’s in Texas, and he’s seven years behind you. But he’s doing a great job.

What do you think that thing is where people have bad branding and we’re not aware of it? Someone hasn’t brought it to our attention? What causes bad branding? You know, the number one thing I hear business owners say is, well, you know, I don’t really need good branding because I sell everything by word of mouth. I’ve got such an incredible reputation. You do.

Everybody just comes to me by word of mouth. And then it’s like, OK, yeah, but how much business did you do last year? Well, not very much, and I’m really unprofitable. But I’ve got great reputation out there, and I get a lot of word of mouth. So when people switch over to starting to improve branding, I know you helped us a lot with that in just creating a lot better looking website, creating a, you know, we’ve got an office environment now that is when people walk into our model home, they are blown away. We truly wow our customers when they come to our model homes.

It’s a one of a kind experience in the state of Oklahoma. And the process of that, you know, just going through branding it so that it looks really top -notch. And, you know, that includes everything from, you know, marketing to all of your senses and everything else. So it just really brought us to another level. And when the customer comes in and experiences us after having walked through other builders’ homes, they usually come in and go, you guys are just on a whole nother level. It’s sights, sounds, smells, experiences, everything that your customer sees, they’re grading you on.

And you might not know that they are even judging you because they’re not filling out the form. And I have a funny story to share with you that’s kind of sad. I was working with a fitness guy years ago, and I’m not going to tell you what state he’s in or what city, folks. I know you want to know, but I’m not going to tell you.

And he filled out the form because his wife wanted him to schedule a 13 -point assessment.

He did not want to. And he tells me, Clay, honestly, I’m just doing the call because my wife wants me on the phone. I don’t really don’t get leads from social media. I don’t get leads from marketing. I get all my leads word of mouth, like you were saying. And I said, well, let me just do this.

Let’s just, um, this first month working together, let me get all the passwords for your Facebook, your Google, your YouTube. And I’m just as the first month we are, we do this with every single client.

We optimize your YouTube, your Facebook, your Instagram, your Twitter.

all that. We log on. This is a fitness guy. He was spending like $400 a week every week on ads. And he hadn’t known, he wasn’t aware that every time a lead came in, it got stuck in Facebook and went to an email address that he wasn’t checking. So think about this.

And it’s like 15 to 20 leads a week for years this guy had. That’s not good. And so I’m going, you’re spending $20 ,000 a year on ads that you’re not getting anything from. And are you aware that the phone number on your site rings to a phone that’s no longer a real phone?

And I’m serious. This was real. And then he had before and after photos where somebody had had the idea of let’s get before and after photos, you know, where you interview someone before they start working out. Yeah. But then they never completed the thought. You know what I’m saying?

I do where it’s like they interview them about getting in shape, but then they never actually like aired the part where they’re in shape. Oh, no. So it’s just sort of like an interview with people that are not in shape. And I’m like, and again, he’s a busy guy, busy entrepreneur.

That kind of stuff is very common. It’s kind of laughable if it’s not your company. But OK, next box, you’ve got to determine your customer acquisition costs. How much does it cost you to get a customer? So Aaron, you guys run ads on Google, on Facebook, on retargeting ads. You have massive signage.

There’s a lot of stuff you do. Why is it important to know how much it costs you, at the end of the day, to get an actual new buyer of a shawl? Well, because if you want more of those, you know what it costs to go generate more of those. And it’s… You know, it’s a cost where it’s like, OK, well, you know, I’m down in sales this month or this quarter or whatever, and I need four more sales to make it a good quarter here before the end of the quarter. And it’s like, I know I can go put money into that and it’s going to cost me X number of dollars per customer to get there.

And so then it’s just a matter of, do I want to spend that money to get to that point? So, you know, for us, it’s, you know, a pretty high number because it’s a lot, it’s a big ticket item. But for some people, it might be, you know, very small to get that, you know, each customer. But for us, You’ve got to know what the number is, because ultimately, that goes into the price of your product and whatever you sell. We’re doing homes.

That is one of our line item costs in our homes.

That’s a cost.

Yeah.

Now, if you go to any of the businesses that I’m involved in, you go to eitrlounge . com forward slash staff. I put in the password here. Once I put in the password, I have all of the documents needed to run the company. And they’re all saved. So the checklist for the manager, The opening checklist for the assistant manager, the bathroom cleaning checklist, everything needed to grow the companies all in one place.

And therefore, um, the business, everybody who works there knows where to go to find those documents. This is the kind of stuff that fires me up and it makes other people crazy. Oh yeah. So with the conferences we do, if we ever do a conference, it’s out of town. I have a checklist of stuff I print out. I know it seems kind of crazy for people, but this is real.

I put it out and it’s like, okay, socks. I’m gone for four days. I want to have 12 pairs of socks. Why? Because it could be hot. I don’t know.

Could get wet. I don’t know. I have a list of deodorant and socks and shaving, and I have a laptop and a backup laptop, and I have patch cables and XLR cables. And we bring three, you’ve seen all this stuff, but it’s multiple monitors, backup monitors. Backups for everything. When you guys build a Shaw home, you’re not moving off a guesswork.

There’s blueprints.

There’s plans. There’s systems. So houses don’t fall down.

There’s somebody out here listening right now that doesn’t have systems in place.

They don’t have checklists. They don’t have it. And so they have to think about everything all the time, because if not, they forget a step. What would you say is the importance of having taken the time to have built these systems now? It is the night and day difference between running a business like your hair is on fire every day, constantly playing firefighter, or you hear people say, I’m up to my armpits in alligators.

It’s because you don’t have systems and processes.

And every time at Shaw Homes, every time that we have a problem come up, we automatically go, okay, what step in our system did this fall apart in?

And what’s broken in that step and how can we fix it so it never happens again?

So we go fix the process.

We address the problem for the customer, but then we go back after that and we go, how do we fix the process so we don’t repeat this problem? And the business owners that are running around with their hair on fire all the time, it’s because there’s no systems, no processes. Everything is urgent. Everything is hair on fire.

Correct.

And it is a case chaos world that you live in. And if you’re going to build homes for a living and build a lot of them, you cannot live in that chaos world. Now this next box, I get, I get excited about all these boxes. This is what I get excited about. This, this right here is what I care about. Okay.

The next box is boxes, management and execution. Um, you have people on your team and I’m just going to give some examples and I hope this benefits somebody out there listening. You have people on your team. It’s their responsibility. Every time that you do a new house, they go out there and they design there, they get the blueprint on the website. They get the new design of the home, because people want to see floor plans.

So somebody’s job is to get those up there. Yes. Somebody gets photos of every house that you guys are building. Yeah. Somebody gets videos of every house. Somebody puts them all up for sale.

Somebody answers the phone every day. Somebody calls the leads every day. Every day. Somebody cleans the bathroom every day. Somebody builds the houses every day. Now, this is what I find, and I’m sure none of our listeners can relate to this.

Some of our listeners, they don’t fire people, and then nothing happens. So work with me on this. There’s listeners out there that I talk to every day because we do free 13 -point assessments. So I talk to two or three people. a day who go to thrivetimeshow .com. com.

They want to schedule a consultation. And the other day, you heard me talking to Jordan. I said, Jordan, go ahead and keep setting those. He set an appointment with someone who’s definitely not a good fit. And you could tell he had a little question if that was OK. And I said, I would rather you set an appointment with somebody than not because I don’t know if who’s a good fit or not.

But the idea though, is I sit down, I was talking to a guy the other day and he was like, you know, the reason why my team did not get Google reviews or videos reviews this week is because we fired a guy. And I go, cause I’m just asking him, you know, where are we stuck? What’s your biggest limiting factor? I have a big process I go through in my evaluation. I said, who calls the leads? He’s like, well, normally I have a person that calls the leads, but we just fired her.

And I mean this, I’m going, how long have you been in business? This guy’s been in business for over 10 years and he’s reaching out for help. Good person. We’re trying to help him. I think it’s going to be a good fit. But so I said, so basically, everybody follows the systems until they don’t work there anymore, and then no one does the systems.

And you go back and forth vacillating from things being done to not being done. And one of my favorite things about working with you guys is that you’re honest people. What does that mean? You do your best to do what you say you’re going to do.

And you hold yourself and the employees accountable. Absolutely. But what would happen if every week you If somebody wasn’t performing, you remove them from the position, and then the houses weren’t built for the week because something wasn’t going well. Or because maybe a salesperson wasn’t performing at the peak, you let them go, and the next thing you know… What would happen if you managed your company that way?

It would be a disaster.

I mean, I can’t just fire my superintendent without having somebody already ready to take over all of those responsibilities, because I’ve got materials showing up at the job site today, tomorrow, and the next day. trades showing up who need some supervision need to know what they’re supposed to be doing if i fire that guy with no warning, somebody else has to come fill in that position. So for us, we try to never have that gap happen. And sometimes it’s like you know that you’re going to need to fire somebody, and you can see the writing on the wall. But you want to get the next person up and ready to go before that happens.

And you guys have a weekly meeting. So we talk a lot on this show from an employer perspective. But how frustrating would it be to be an A -player employee and you’re working for a C -player boss? You know, a boss that doesn’t have a staff meeting, that’s not organized, that doesn’t pay people on time, that’s constantly emotional. I see that a lot. And so management is a learned skill.

And thankfully, you know, when I first met with you, you’d already really mastered, in my opinion, managing people. But this next box is where I thought we needed some help was to build a system for constantly recruiting new people, because certain people work for Shaw Homes for three years or four years, and then they want to go move, they want to have a baby, they want to stay home, they want to get a new job. And even though you have low turnover at Shaw, certain people get to their expiration date, and it’s time for them to move on to something else. And because we didn’t have a process in place at Shaw at that time to consistently bring in a pipeline of new people, it made it difficult to do the management that was needed. Can you talk about the importance of implementing a human resources program for hiring, inspiring, training, and retaining good people? It’s huge.

I mean, that was definitely an Achilles heel for us. And you helped us a lot with that. You know, putting in a, you know, where every single week, I’m seeing, you know, potential candidates that could come work for us. And they’re job shadowing and seeing what it’s like to work in our company every single week. Yep. It does multiple things.

It helps the people who work there to know, hey, there’s other people who desire to come work here. And, you know, if I’m not doing my job, I might get replaced. So there’s a little bit of that. And then it’s also a thing of, you know, the people who are shadowing get to see the job being done by people who are happy doing their job. And it helps them to want to come be a part of Shaw Homes. I’ve got a very long list of people right now in every single position.

that would be excited to come work for us if I did all of a sudden find myself with an opening, you know, because occasionally people leave with no notice or whatever, you know, something happens, family emergency, whatever. Right. And you have that, oh, I need to replace somebody immediately. And the great thing about it is I have a whole bunch of people that I could plug into that position very quickly because every single week I am interviewing. Now, the next box here is you got to do your accounting. In order to earn millions, you have to automate your accounting.

What does that mean? You have to have a system in place for making sure you price your products and services correctly, and that you pay yourself first, that you set aside a set amount of money to pay yourself and your staff. And all these things work together. And what I find is people ask me, often just not knowing. They come from a place of a good heart. They don’t know.

They say to me, Clayton. What is the most important step in growing Shaw Homes? I’ve heard Aaron on the show. He’s a great guy. Clay, I’ve heard PMHOKC on the show. Clay, I’ve seen Oxifresh on the show.

What was the most important thing they did? And to me, that’s like asking a hiker, what was the most important step you took to get to the top of that mountain? Well, it was the one we took there an hour ago. I took a left step. So it’s like asking a baker, what’s the most important ingredient?

Is it milk?

Is it sugar? Is it eggs? It’s like asking a farmer, what’s the most important thing, feeding the animals or watering them? What’s the key to your success? There’s just certain questions that I understand people want to know, but all of this has to work together, and nothing works unless you do. So I have three final questions for you.

For anybody out there that’s thinking about scheduling a consultation, a free consultation, Thrivetimeshow .com com and myself, obviously they’re stuck with me if they fill out the form. I’m the only person that does 13 -point assessments. I believe we, I’ve seen it since 2005, we help people decrease their costs, increase their time, freedom, and profits. What would you say is the benefit of scheduling that 13 -point assessment?

Well, actually, the 13 -point assessment was very eye -opening for me.

You asked me a lot of tough questions that I probably should have been asking myself and wasn’t. And so as we went through the questions, I was like, I think at every question you asked me, I was like, oh, that’s a good question. And I was like, hang on. Let me think about that for a minute. So I find that it kind of helps open your eyes to, you know, Hmm, these are some things that I know I have some areas of weakness. And then there were, I think, a couple of the questions where I was like, Oh, I know the answer to this one.

I got this one, no problem. But it helps you sort of identify, I walked away having identified areas of strength and areas of weakness, even though that really wasn’t the purpose of the phone call, necessarily. It helped me to see that. And then I was like, Hmm, I think I have a need in a couple of these areas, and I didn’t really know what to do for myself. I didn’t have the answers. You know, in part three of today’s show, part two, we’re going to show the Ronnie Morales story.

On part three, we’re going to do a testimony with Myron. And Myron just bought his first Lamborghini today, and he’s super fired up.

And so Myron’s about six years down the path. We’ve been working with you for about eight years, whereas Ronnie’s been with us for less than a year.

And it’s at a certain point that we have to take action. Knowledge without application is meaningless. What would you say to somebody who’s like, you know, it’s $1 ,700 a month. And, you know, I’m spending that much right now on random ads and that much money on, uh, random regrettable purchases at the gas station. And, you know, a lot of iTunes I’m downloading, I’m spending $1 ,700 a month on various things. And I don’t know if I can afford it because I’ve just bought another vehicle that I can’t afford, but I’m leasing it.

You know, what would you say to that? kind of on that fence? I mean, I would say you need to do it. I mean, it has been a game changer for us.

I don’t know why you would sit there and think $1 ,700 a month is too much money to spend.

Go find the money somewhere.

Go empty out your sofa cushions. Go sell the stuff that you have in your house that you’re not using.

I mean, go.

get, you know, whatever you need to do to get to that place, you need to find that $1 ,700. And I will say this. that cost was very quickly replaced with the extra money we were making.

And I’ve seen, I’ve actually seen, because I’ve been around you for a long time, I’ve seen a lot of your clients come in and right off the bat, they’re real nervous about, am I going to be able to, you know, because maybe they’re a smaller company or whatever. And they’re like, I’m wondering if I’m going to be able to handle this 1700 a month. And then I see them six months later and I’m like, how’s it going now? And they’re like, Man, we’re just hitting record after record. I have referred several business owners to you. And they’re doing great.

That are killing it. And I’ll give one example. I won’t name the person, but I did send one of my very good friends to you who was on the verge of losing his business because he just wasn’t able. He had bought another one of the shops of what he does.

He opened it, and it was not profitable.

And it was going to take under both of his shops. And I sent him over to you. And I remember about three months later, I asked him, how’s it going? And he goes, man, we just had a record -breaking month. This was amazing. And by the way, he said first he just hit another record breaking month, just so you know.

Yeah. And I know right now, not only does he have way more income, but he has a lot more time freedom because he’s been working with you for many years now. And so that was, it changed his life just like it changed my life. I would say if you’re thinking about, you know, doing a 13 point assessment, stop thinking, dial the phones to pause this video, make the phone call, reach out to Clay, get it started right now. Clay, my honor, my honor to be on your show, and thank you for all you do. I hear the ripple effects from you are good ripple effects, you know what I mean?

People rave about what they learn from you, so congratulations. Sean, guess what’s happening April 9th and 10th, 2026? We are probably going to have an amazing birthday. business conference here at Tulsa, Russia. Yes, we’re joined by Tim Tebow. Tim Tebow is going to be joining us right here at the Thrive Time Show World Headquarters, June 5th and 6th.

He’s a very successful football player, obviously a Heisman Award winner, but he’s also a very successful entrepreneur. Now, when you work with real clients, Sean, real clients you really work with to help them grow their companies. Do you ever hear a business owner tell you that they didn’t have time to get something done? every day. How often is is not having enough time a problem for business owners? All the time.

It’s almost it’s like maybe 90 % of the issues as people are trying to grow their company. Well, Tim Tebow is going to come join us here at the in -person Thrive Time Show 2 -Day Interactive Business Workshop.

And he’s going to teach us time management and his approach to personal self -discipline and getting things done.

Also at the workshop, I’ll put up on the website so people can see it here. Also at the 2 -Day Interactive Workshop, Sean, we are going to be teaching accounting, systems creation, marketing, human resources, how to hire, inspire, train, and retain great people, accounting, social media advertising, Search engine optimization. Sean, what’s the area where most clients ask you for help the most? Is it generating leads? Is it hiring people? What’s the biggest issue that most business owners have by default before they come to one of our workshops?

Well, I think it’s management, because time is the most valuable resource for these business owners. And being able to manage their time is the first thing. Once they get that under control, then generally the numbers, you know, being able to manage their business and be able to make the best decisions based on numbers rather than emotions is a big area. And we teach all of this stuff at the business conference, particularly you, Clay. You love to hammer on time management.

It’s my favorite part of the conference. Now, I’m going to pull this up real quick here, because we’re going to go through it. If you’re not excited, I want to get you excited about what we’re going to cover at the workshop here, OK? OK. All right. The two -day interactive workshop.

This is my 20th year hosting workshops. So I’m telling you folks, we’re in rare form here. So one is the idea of establishing your revenue goals. I think most entrepreneurs don’t know their revenue goals. Would you agree or am I off my rocker? No, that’s totally a very important point we do with every one of our new clients that come on board is we have to establish the revenue goals.

And generally speaking, we have a vague idea, but not an exact idea that can be engineered down into like the daily goals for sales. And so that’s a really big one. break even numbers. What kind of sales do you have to do to even break even? Third is how many hours per week do you want to work? What is your ideal schedule as an entrepreneur?

Box number four, how do you stand out in the clutter of commerce? What makes your company unique from all the different businesses? In a world of brown cows, herds of brown cows, proverbial brown cows, the analogy of brown cows, how can you be the purple cow that stands out? How can you be the squeaky wheel that gets the oil? Box number five, branding. How do you improve the perception that people have of you, your business, your brand.

Box number six, marketing. Your three -legged marketing stool. What is a turnkey way for you and your company to generate leads so you can succeed? Because if you don’t have any leads, your business will bleed. If you can’t sell, your business will go to hell. You’ve got to generate leads.

Sean, how often do business owners by default tell you they have a hard time generating leads? It’s almost all of the time. It’s really a huge struggle. And many times they may be creating leads, but just through word of mouth. So they get to a point where we’ve implemented systems, and then they need to create more leads, but they’ve never had to do it. So there’s a lot of different scenarios where business owners are like, how do you create leads?

Something we hammer on at the conference a lot. recorded calls, one sheets, pre -written emails, lead trackers, all of the sales tools, the sales print pieces, the one sheets, the big screens that you see inside the business, whether you’re a doctor, you’re a dentist, you’re a lawyer, you gotta have sales systems in place. We help you with that. Box number eight. What does it cost you to get another customer? Step number eight, what does it cost you to actually acquire a customer?

Step number nine, it’s hard to build organization if you’re not organized. We’re going to teach you how to create repeatable systems, processes, file organization.

Box number 10, we’re going to teach you how to manage people, real people, on the planet Earth.

This just in, we’re going to teach you how to manage real people on the planet Earth. Box number 11, how to create a sustainable schedule that works for you and your family. Step number 12, how to create human resources systems for recruiting, hiring, training, and retaining great people. Box number 13, accounting. This just in, we have to cover accounting. It’s not how much you make, it’s how much you keep.

We’re going to cover all the accounting things you need to know. And step 14, finally, What is the point of even achieving success? We’re going to go over that. What is the point of even achieving success? How to design a life that you’re excited about. How to design a life where you carve out enough time for your faith, your family, your finance, your fitness, your friendship, your fun, and where you’re going to spend your focused time.

We’re going to go through that, all this and more. Now, the workshop, Sean, it’s April 9th and 10th. It’s a two -day interactive workshop.

And tickets, we always do it.

It’s $250 or whatever price that someone can afford. Sean, why do we let people name their price? Why do we have scholarship tickets available?

if somebody can’t afford them.

$250 general admission ticket?

Well, we don’t want anybody to miss out on it.

You could be at a startup phase, or you could be way along in your business. But we want to make it accessible for everybody. I think it actually goes back, too, to a story of your dad. And it goes all the way back to how you’ve always done this as a business coach, trying to make sure that your average people out there have access to the things that work. Now, 7 a . m.

to 5, Sean, why do we go from 7 to 5 both days? I mean, it’s 10 hours a day, 20 hours of training over two days.

Why do we do 10 hours a day, Sean, of back -to -back workshops? We do a 30 -minute teaching session. We do a 15 -minute question -and -answer session. And then we take a break. 30 minutes of teaching, 15 minutes of question -and -answer. Then we take a break.

Why do we do that format, Sean? That format is so that we can keep people engaged and not just sitting there listening, but also getting involved. We really encourage people to ask questions.

and that’s really where the juiciness of the conference comes out, is you can put your personal situation and your questions on the board, and Clay will tee off and give you direct advice.

Even without being in our coaching program, you can get direct coaching from Clay.

It’s really a very engaging format. I enjoy it a lot. Once again, folks, this event is April 9th and 10th, 2026. Get those tickets at thrivetimeshow . com. Once again, it’s thrivetimeshow .

com.

Who’s our keynote speaker coming to the conference there, Sean?

Tim Tebow.

is our keynote speaker.

Sean, question number three, how much does it cost to come to our in -person two -day interactive business workshop right here in Tulsa, Oklahoma? I think it’s, did you say it’s $250 or whatever you can afford? That’s right, $250 or whatever you can afford. Sean, how do you spell Eric Trump backwards? P -M -U -R -T -C -U -R -T. I -R -E.

Ooh, that took a long time. I’ll have to listen to this signature. You’re right. All right, getting that Sean Lowman. I’m Clay Clark, and inviting you to come join us at the In -Person Thriving Show. two -day interactive workshop.

This event is April 9th and 10th, 2026. Get those tickets at thrivetimeshow .

com.

Once again, that’s thrivetimeshow . com. Right here in Tulsa, Oklahoma, Tim Tebow, baby. It’s Tebow time in Tulsa, Russia. Clay Clark is here somewhere. Where’s my buddy Clay?

Clay’s the greatest. I met his goats today. I met his dogs.

I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing.

It’s Luke Erickson here with the Thrive Time Show. As you can see behind me, we’ve got all kinds of energy going on. People are starting to show up for the conference and it is hot in this place. We got grill guns over here. We’ve got people playing the drums. We’ve got a fire.

My name is Kevin Thomas and the name of our company is Multi Clean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times. We’ve added, I think when we first started with you, we had 60 to 65 employees and now we have a little over 300 employees. Before, We got involved with Thrive Time.

We didn’t really have any systems or processes in place. I’ve probably been to, oh, in six, seven years, I’ve probably been to 12 to 13 business conferences. And amazingly, each time I go, I learn something new and I’m so excited to bring it back and, and show the team. 4 ,000%. from February to February. Now, I can better that.

OK, Clay, I don’t think you know this. I don’t think you know this. I’m pinching myself.

And if I cry, forgive me.

In the last two and a half days, we have bettered our entire month of February.

in the last two and a half days. I heard about it on the podcast, started listening to the podcast, became a fan and then figured out about the workshop. I own an insurance and financial services agency, and I was hoping to learn from the workshop systems and processes. I’m big on systems and processes and always learning better ways to run a business more efficiently. The atmosphere is second to none.

none.

It’s a high energy, really cool atmosphere to be around.

Contagious, I would say. Just something every entrepreneur, I think, would appreciate and love.

I’d say humorous, high energy, and full of substance, which I think is the key.

A lot of business coaches or seminars Maybe you’re high on motivation and making you feel good, but don’t have a lot of substance that you could take back and implement, you know, the following Monday, where his does.

Man, there’s a lot of valuable things. I’m gonna say, like, I came to, this is my second workshop. The first workshop I took back, really, the importance of a group interview. I used to spend hours and hours interviewing people, screening resumes, and that saving my time on that part is valuable. It was that and then the sales scripting that have been two major things just so far. Man, I think they’re missing out on, you know, expert advice from somebody who’s been there, done that, built companies, has learned a lot of lessons.

You know, that’s what I’m always looking for is somebody that I can learn from that’s ahead of where I am. And I think if you choose not to come, you’re missing out on a lot of good advice that could help your business. Hi, this is Charles and Amber Colaw. We’re the owners of Colaw Fitness. We heard about Clay Clark through Paul Hood, our CPA. We’ve worked with Clay Clark for the last two years.

Clay Clark has helped us take our three locations in three different states and create checklists, workflows, task lists, time blocks for every employee. He’s helped us with creating systems and audits for every department, quantitative scorecards for each department and every position so that everybody has a number. He’s been able to give us a lot of time freedom and financial freedom and peace of mind to know that everything’s running efficiently.

And he’s been helpful with A lot of marketing, search engine optimization, helping us really rank high in Google. and pretty much every area. of the business. It’s been very, very helpful. We would describe the experience of working with Clay as very energetic.

He’s full of energy. He’s very encouraging, very motivating, but also accountable. So he keeps us accountable and we love that accountability. It keeps our drive in the right direction so we’re not chasing things that aren’t worth spending our time on. He’s a great coach. He helps push us.

on certain areas, helps coaches in certain areas. You know, we’re all emotional creatures and we go up and down and he actually will tell us kind of where we’re at, how we can get from there, and even like emotionally like when we’re stressed about something, he’ll have a story to relate to and really helps us in every area of our business. It’s been very, very helpful. I think Clay’s ability to have a whole team behind him that helped him with all of his clients, all his coaching clients, is that it allows Clay to do what he’s really good at and that’s working one -on -one with the client and coaching them and then he can have his amazing staff come in and help you accomplish all these goals that you’re setting. Of course, he has all these resources, whether it’s videographers or whether it’s web developers, that they can quickly jump on your project, knock things out. He can quickly give you the right coaching.

He’s just got a whole team of people that whatever area you’re lacking in, in your own company, he’s got resources from like video, web design, search engine guys who are just knowledgeable in that. Even though he knows a lot of that stuff, He’s got these capable lieutenants that are ready to just take off and help you get that stuff done. More stuff gets done on a weekly basis than you would on, like, probably most… Yeah, than an individual or some other company. We’ve worked with several companies before. not as many things get done on a weekly basis, so it’s been very helpful.

Well, the conferences for me, I’m a slow learner, so I have to learn like over and over again, hear things over and over again. I’ve been to like, I think eight different conferences, and each time you come, I learn a few new components. Some things are repetitive, but a lot of the stuff just resettles and I get a little bit more depth into each component. So, I mean, I’ve been to eight of them, they’re all super entertaining, he’s very funny, very encouraging. And you get to kind of self -reflect a lot and a lot of the stuff is really polarizing. You do a personal inventory of yourself and you’ll think like, hey, I’ve really got to work on this, really got to work on that.

So every time you come, I still get a lot of value out of it. And as much as every conference is the same, it’s totally different.

So I think we’ll hear stories we haven’t heard before. He’ll have entertainment or he’ll have speakers he didn’t have before.

And like you said, you just always catch a different part of the material that maybe you didn’t catch before. It’s worth it differently. And it’s really cool, because some people that you’ve seen like a year ago at a conference, now they’re being showcased as a success story. And you get to see their website. You get to see how their stats and all their metrics have improved and the revenue improved. So it’s really cool to see people that just a year ago that, of course, we’ve been here two years, that just came, that I met, is now being successful.

It’s really encouraging to see other people accomplish that stuff. Clay has helped us optimize our website and helped with really topping the right search engines that we need to make sure that we are very, very competitive with all of our other competitors. Basically, he outlines exactly what you need to be accomplishing and he creates tasks that we have to accomplish and his team has to accomplish. I would say over the last two years, We’ve re -totally ramped our website. We’re topping Google in every one of our markets. I would say he’s doing really, really good.

I feel very, very confident in all of our future locations and making sure that we’re in front of the ideal and likely buyer. It’s very encouraging. It’s important to me that to know when I’m working with Clay, you know, I’ve been in business for a while and met with him even when I already had three businesses in three different states and to know that what I share with him is staying private. He’s not sending that out to anybody else. to know that when he’s working with me, he’s only working with one other, no other gyms that are in direct competition with me. It’s very encouraging to have somebody you can trust and rely on that he isn’t going to like somehow tell your trade secrets or give information away.

Just really awesome that he’s a trustworthy guy, really cares about you as a client. For us, it’s been a complete mind freedom, because Clay has helped us create a lot of different documents and one sheets for every department, put quantitative scorecards to each department. And so for us, it’s been very encouraging. It gives us peace. Like as an entrepreneur, it’s stressful. You go to bed at night, you’re worried, like, did we cover this?

Did we cover that? So he helps extract everything out of your brain, everything from your business, put it into document creation, put it into checklists and workflows for every person in each department, and make sure that everything’s getting done every week, every month, and funnel that all into KPIs or key performance indicators, as you can see, on a weekly basis to make sure you’re moving the needle in the right area of your company. It’s very encouraging and gives you a complete mind, freedom, and peace to know that that stuff’s created.

So you’re easy to duplicate and scale your company. Right, and then we can spend time doing what we’re really good at. Just trust the system. I honestly believe everybody needs a coach. I think we’re all inherently lazy and selfish and carnal. I truly believe that humans are humans.

If we’re standing, we’d rather be standing. If we’re sitting, we’d rather lay down. And if we’re laying down, we’d rather be asleep. So to have somebody that challenges you, have real active candor, and be honest with you on every aspect of your company is really, really encouraging to me because I want to know, I want to work on what we’re weak at. I want to see any areas that we’re not doing well in and see his perspective from a third party. Because you can look at your own business see the good.

It’s good to have somebody who’s done this with hundreds of companies. Really look at your company, reflect on your company. and see like little chinks in the armor to make sure you cover that up so your competition can’t get to you and that you’re successful overall in the big picture. Yes, I would recommend Clay Clark because he is a great friend, great encourager. To me, he’s been a wonderful friend. He’s also, you can tell he cares.

And he also, he has this wealth of knowledge. He’s worked with so many different companies and different businesses. He could take a concept that he’s used before in the past with somebody in a totally different industry and see how it would work perfectly perfectly for you in whatever niche market you’re in or whatever type of service you’re providing. And so his brain is just a wealth of knowledge. And just to have that type of perspective as a part of your team and your own company is huge, super valuable. So I would definitely encourage people to use him.

But one thing is you’ve got to be coachable. You’ve got to be wanting to get feedback. You’ve got to be wanting to really grow your company. You’ve got to want to put that extra 10 hours a week to working on your business and not just in your business. And so, yes, I would recommend it to anybody who’s wanting to grow their company and provide great systems, checklists, workflows, great encouragement. and have accountability.

First heard about Linder here in town who had me what a great job he had been doing for them actually noticed he was driving a Lamborghini all of a sudden so I was willing to listen. In my career I’ve sold a little over 800 million dollars in real estate. So honestly I thought I kind of knew everything about marketing and homes and And then I met Clay, and my perception of what I knew and what I could do definitely changed. After doing $800 million in sales over a 15 -year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes.

And, I mean, we’ve been a company that’s been in business for 35 years. become one of the largest builders in the Tulsa area and that was without clay. So when I came to know clay I really thought man there’s not much more I need to know but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own.

So I got a lot of good things to say about the system that Clay put in place with us. And it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry.

I’ve listened to all of his stories. experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him.

From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because The results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic, and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town.

And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean, the thing is, it’s month to month. Go give it a try.

and see what happens. I think in the 35 -year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me the thing I would have missed out on if I didn’t work with clay is I would have missed out on literally an 1800 % increase in our Internet leads going from 10 a month to 180 a month. That would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing.

I would skip over anybody else you were thinking about, and I would go straight to Clay and his team. I guarantee you’re not going to regret it, because we sure haven’t. My name is Danielle Sprick, and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay -at -home mom for 12 years and my three kids started school and they were in school full -time, I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate.

He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people. I love working with people. I love the building relationships. But one thing that was really difficult for me was the business side of things, the processes and the advertising and marketing. I knew that I did not have what I needed

make that what it should be. So I reached out to Clay at that time, and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage our real estate brokerage eight months ago. And in that time we’ve gone from myself and one other agent to just this week we signed on our 16th agent.

We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents. But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision.

When you dream big, big things happen. I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to insurance companies. I don’t answer to large corporate organizations.

I answer to my patient, and that’s it.

My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways.

I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63 ,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things.

that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development. and search engine optimization.

We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic. Clay, my honor, my honor to be on your show. And thank you for all you do. I hear the ripple effects from you are good ripple effects.

You know what I mean? People rave about what they learn from you. So congratulations. this year to we’re at 4C. So we’re pretty excited about that. Just listening to what they have to say, their hiring process has just really been incredible as far as finding good quality help and the just the accountability of hanging up with them weekly.

Such good insight. the resources they have for specific business questions. It’s all been really incredible. It’s been a great experience, so I’d recommend it to anybody. What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system, and it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day -to -day basis.

Hi there, my name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid -June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s team and my business coach, Luke, from Thrive Time.

It has been insane, to say the least. I started working with them in mid -February of this year, so we’re about four months in of working together, and it has been amazing.

Completely transformed my business in pretty much every facet So I check my notes here So in four months my leads have tripled I was getting probably like two leads a week now.

I’m getting more in the like 10 to 15 leads a week I have doubled my number of employees I’m now hitting the highest revenue weeks in the history of the company week to week it seems like We went from about six appointments today as our highest in February to now 14 to 15 appointments a day. And hiring quality employees has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month, if that, and everybody shows up to work. I just have really high quality employees now, especially in something people typically consider high turnover type of work, you know, cleaning houses, cleaning businesses. I have amazing employees now and I get rid of the ones who are not so amazing and bring on new ones because of, you know, group interviews and higher interviewing every single week.

It’s just been great and such a lot. I don’t waste as much time on the low -quality candidates anymore. And your coach will hold you accountable, which I love. Again, the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them. So that’s just great.

Worth every penny. I mean, I’d pay him a million dollars a month if I can, and maybe someday I’ll be able to, but I would just say go for it. If it seems like a good fit, just go for it. Do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work. You know, people, when they look at my business, you know, people in my town, they think I’m lucky. They think I’m just, you know, things just happen for me.

And you know, maybe I am lucky, but… It has a lot to do with hard work and you know perseverance and you know working till you cry sometimes That’s just being an entrepreneur which if you’re a business owner you understand that But it’s having this these systems in place of you know, of course, I’m gonna be successful. It’s it’s an absolute Because I I have all this stuff in the background happening and I have Luke and clay and everybody on their team working really hard to make sure that I’m a success and I can tell that they are just so excited every single week when I’m having all these wins and things like that they’re so excited for me. So it just it’s the best thing ever and I would suggest to anybody to work with them. So sorry for the long -winded reply but I just had so much to say and I could go on for hours probably about how amazing they are. But thank you to Clay and

and the entire team there, everything you guys have done for me. And I am so excited to continue to work with you for years to come. Thanks so much for watching. My saying is, if it’s important to you, hire a coach. And I think that’s one of the reasons people are not successful, is they eat a cheeseburger instead of hiring a coach. You know what I mean?

And so that’s one of the reasons. My coach pushes me. They’re younger than me. They push harder. They’re trained. And as my rich dad always said, you know, amateurs don’t have a coach, but professionals always have coaches.

So I’ve always had coaches for whatever was important. My rich dad was one of those persons. I wanted to learn how to play Monopoly in real life. So he was my coach.

Transcribed with Cockatoo