KonaHonuDivers.com Success Story | “With Your Coaching I’ve Been Able to Get to Top of Google & AI Searches…Tracking Is the Basis for Improvement.” + Turn-Key Marketing, Management, Hiring Systems, Processes, Etc.

Audio Transcription

Transcribed with Cockatoo

Aloha, my name is Byron Kay, the owner of Kona Honu Divers. One of my businesses is called KonaHonuDivers . com. We provide scuba diving services, so anybody that wants to dive in one of the best places to dive in the Pacific Ocean and in Hawaii can come and join us on our boats, or they can come into our shop and go shopping for all kinds of cool swag, or dive gear, free diving gear, spearfishing gear, all kinds of stuff. Well, I don’t necessarily go to the ocean a lot. I work from home.

I have a home office. And I’ve been able to do that because of you guys, because of you. I don’t have to really go to the ocean very often unless I want to. And I’ll go for fun, you know, on the weekends for the beach or if I want to go diving. But yeah, the dive shop’s pretty close to the ocean. But yeah, I mean, for the most part, you know, I’m pretty removed from the business.

So I don’t spend a lot of time actually working in the business. I spend most of my time working on the business and improving the business, but it’s at a point where I don’t really have to do much. Yeah, I mean, I think tracking is kind of the whole basis for improvement because you don’t really know if you don’t know your numbers, you don’t know whether you’re whether things are moving in the right direction or the wrong direction. You’re directionless. It’s like trying to hike without a compass. So I think tracking is probably one of the most important things you can set up initially.

I set it up with Andrew in 2019 in August, and I track inflation adjusted numbers. I track everything. I track conversion rates. I track just a lot of minutia. I track my Google business. profile, how that’s performing, which you guys have helped me tremendously with my business profiles.

I have several business profiles and reviews, tracking reviews, tracking your competitors’ reviews to know if you’re getting more reviews than them. And there’s just so much information you can track that’s relevant to any business. I think it’s really honed my uh my approach because i think a lot of people they think i’m gonna post on social media and that’s my marketing but what i’ve learned is that that’s pretty much useless. Um, and what you guys have taught me, you know, you, you have many, many different ways and ideas for marketing, depending on the business and depending on, you know, the business owner’s appetite for, for doing marketing. But, um, I’ve found that there’s, you have a lot of creative ways to market and they’re very effective though. The ones that you recommend are all very highly effective.

And so when I’ve, followed your advice and done those things. I’ve had great success because you guys know what works and what doesn’t and so I don’t waste my time or my money doing ineffective marketing. I do really effective marketing and that’s how I dominate all my competition. If you want to work like a slave in your business and you don’t want to have time freedom. If you don’t want to be able to go on vacation, spend a month in another country, not having to worry about your business, then you definitely don’t want to put processes and checklists in place. But if you value your own time and you want to have freedom in your life to go and do as you wish without having to monitor your business or work in your business, then putting checklists, putting procedures

in place, holding people accountable to those things. That’s probably one of the most powerful and greatest things you can do for yourself if you value your, your time. Um, but how would you describe maybe the return on investment or the impact that business coaching, our business coaching has made on your company? Um, it was a great company before, but nobody knew about it. So. By putting systems and everything else in place, it’s only become stronger and better.

And now everybody knows. And, you know, we’ve won awards from from scuba divers, from scuba diving magazine, the Reader’s Choice Award for Best in the Pacific Ocean out of all the other dive operators. So, you know, people know about it now. People know about us and we’re busy. And if you want to be busy, then follow Clay’s advice, work with Clay. If you want to live in fear and you hate money, just keep doing what you’re doing.

That’s my advice. It’s probably the most important thing that just about any business can focus on. If you are looking to connect with ideal and likely buyers for your business, Google is probably one of the only and top places you should be looking for more business because people using Google or search Any search but primarily Google and and secondarily YouTube are looking typically they’re looking for a product and serve or service so if you can get to the top or get in front of them, then your likelihood of getting their business is very, very, very, very high. With your tricks and techniques and coaching and guidance, I’ve been able to get to the top of Google multiple times. In AI searches, my Google business profile shows up.

If you’re halfway across the world searching scuba diving in Hawaii, there’s 40 other, 50 other businesses and mine will show up at the top. I mean, I think people just need reminders, you know, that people are biased towards recency. So anything that’s happened lately, they just kind of, they start thinking about that. So if you’ve reminded them to do something and it’s been months, They’ll likely either forget or just stop doing it if it’s not on a checklist. You can put so many things on a checklist, but there’s some little activities every day that just can’t be checklisted. My recommendation is that in the daily huddle, if you have a daily huddle, which you should, you can remind people, keep them on track if you notice that they’re veering from whatever it is you’re intending for them to accomplish that day.

We have multiple no -brainers, but we are the only company that offers such a thing in the entire industry from what I’ve seen. I think it just lowers the barrier for customers to book. So it’s one of the many tools, the arrows in your quiver, if you will, to getting more bookings, direct bookings, or just bookings in general, or people wanting to pay you, wanting to give you their hard -earned money. And yeah, it just lowers that barrier. And, you know, a lot of these customers that you might get, you know, you talk about customer lifetime value, you know, you may have to give up a little bit to get the customer. But if they keep coming back, you know, the cost of the no -brainer can pay for itself multifold.

The secret of the group interview and why it works. You know, a lot of people, when you tell them these things, they don’t really believe you or they’re very hesitant to try them. And, you know, you’ve learned from the greats and implemented it yourself in your business. And then now coaching people like me to implement it in my business. And I think the secret of the group interview is throughput. You know, for every 10 people, you might find one gem.

Well, in order to find a gem, you have to interview 10 people. So that’s where the group interview really comes in. And instead of having to look at resumes, you just talk to people. And that’s probably one of the best ways to get an idea of who a person is by talking, like you said, that people lie or what, you know, the resume doesn’t really tell you that much about the person. So yeah, I think the group interview is extremely powerful. And it’s one of the reasons why we have some of the best staff, and why we have longevity of staff.

And we have a players working for us while all the other dive companies are, you know, They’re saddled with the B players and the C players. Thank you so much, Byron, for carving out time with us today to inspire our listeners out there that may feel stuck and they need some inspiration. Byron, thank you so much for your time, and we’ll talk to you soon. Thanks for all your help, Clay. Bye -bye. Aloha.

My name is Byron Kaye, the owner of Kona Honu Divers. There are many things that make Kona Honu Divers different from all the other dive shops out there. We are the highest rated and most reviewed dive company in all of the world. It’s amazing. Yeah, great, great crew. Really, really good dive masters pointed out really big things, very small things, world -class diving, great crew.

We also have some of the nicest and most proactively maintained rental equipment in the state. Folks on today’s show, we’re interviewing a guest we’ve had the pleasure of working with. If you can imagine, like pre -COVID, like right in that COVID lockdown craziness. And he has this wonderful business that we work together to kind of fight through the lockdowns. Uh, it’s a tourist based business. So if you’re out there in Hawaii, if you’re thinking about going to Hawaii, uh, you want to go to Hawaii, that’s on your bucket list.

If you go to Hawaii, you want to visit today’s guest because he has an incredible experience designed to help out visitors to the island. With that being said, Byron K welcome to the thrift time show. How are you, sir? Living the dream. Now, Byron, this might seem redundant, but somebody wants to verify you’re a real person. Can you share with us your first and last name and your web address so people can look you up?

Yeah, my name is Byron K and. One of my businesses is called KonaHonuDivers . com. I also help other businesses in tourism, and that’s called ConversionConsulting . com. So let me pull up your website real quick here.

Oh, sorry. IncreaseWebConversions . com. Let me pull it up here. I’ve got KonaHonuDivers . com.

That’s you, right? This is the right web? Yeah. OK, so we’re on the website here. What are all the services that you guys provide at KonaHonuDivers? There, sir.

Well, we provide scuba diving services, so anybody that wants to dive in one of the best places to dive in the Pacific Ocean and in Hawaii can come and join us on our boats, or they can come into our shop. go shopping for all kinds of cool swag or dive gear, free diving gear, spear fishing gear, all kinds of stuff. What kind of, uh, when you say gear, what kind of swag and gear do you guys sell? So we sell things like anything from spear guns to scuba tanks to, um, uh, like, um, We call them like a Hydroflask with custom engraving and custom T -shirt, design T -shirts. We carry something like 12 ,000 different items. So this shop has quite a few different options for anybody who’s into the underwater world.

How close is your office to the ocean? Like when you, like, how often do you see the ocean? Can you just look at your office and see the ocean? Do you see the ocean once a week, once a month? How often are you interacting with the ocean? Well, I don’t necessarily go to the ocean a lot.

Um, I work from home. Uh, I have a home office and I’ve been able to do that because of you guys, because of you and Andrew, my business coach, Andrew. Um, so yeah, I, I don’t. have to really go to the ocean very often, unless I want to, and I’ll go for fun, you know, on the weekends for the beach, or I want to go diving. But yeah, the dive shops pretty close to the ocean. But yeah, I mean, for the most part, you know, I’m pretty removed from the business.

So I don’t spend a lot of time actually working in the business. I spend most of my time working on the business, and improving the business, but it’s at a point where I don’t really have to do much. Now, I’m going to rip through 13 fantastic questions, and we’re going to go 90 miles an hour to kind of pace ourselves here. So here we go. Question number one coming in hot. Tracking.

One of the things I love about working with you and I believe love that because Andrew tells me about it, is you like tracking. Tracking. I always tell people you have to measure what you treasure. You’ll slack or you don’t track. You embrace tracking.

You lean into it. Talk about the importance of, or what’s your reaction to having a business coach where every week you look at the tracking of the numbers? Yeah, I mean, I think tracking is kind of the whole basis for improvement because you don’t really know if you don’t know your numbers you don’t know whether you’re doing a if whether things are moving in the right direction or the wrong direction you don’t you’re directionless it’s like trying to hike without a compass so i i think tracking is probably one of the most important things you can set up initially i set it up with andrew in 2019 in august and i track uh inflation uh adjusted numbers i track i track everything i track uh conversion rates i can i track Just all, a lot of minutiae. I track my Google business profile, how that’s performing, uh, which you guys have helped me tremendously, uh, you know, with my business profiles, I have several business profiles and, uh, reviews, tracking reviews, tracking your competitors reviews to know if you’re getting more reviews than them. And there’s just so much information you can track that’s relevant to any business. Now, one thing, uh, this is a backhanded compliment.

So. When I first met you and looked up your business, I remember thinking, man, you sound credible. You sound like you’ve been doing this a long time. Why does he have so few reviews? I remember thinking that when we got off our first call. I’m like, he’s been doing it a long time.

I don’t think he’s BSing me. But I don’t see a lot of reviews. How is that possible? And I find that’s normal for a lot of business owners. They’re doing great things. They’re a great way for a long time.

And yet they don’t have objective Google reviews to prove that they’re real. Can you talk about the impact of gathering objective reviews and what that’s made to your business? Yeah, I think gathering Google reviews is probably up there. It’s like, I don’t know, maybe number one or two of the things that you can do for just about any business, even if you’re not like a local business. I think it’s probably one of the most important things you can do. And there’s many reasons.

I’m sure you’ve talked about them multiple times on multiple podcasts. But for me, it’s that social proof where you can show people we have five stars and 10 ,000 reviews or whatever the number is. For my dive company, it’s 6 ,000. For my snorkel company, it’s 8 ,000, et cetera, et cetera. I have multiple Google business profiles. And so just being able to show people that, Uh, other people like and use my service.

Um, it just gives them, I think a little bit of comfort knowing that, um, you know, other people, other real people are using this business and are happy with it. Yeah. How did you originally come in contact with us? Like, how did you find us originally through the podcast? Yeah. And again, I just encourage everybody out there.

If you’re watching the show. Dial in. There’s so much wisdom you can gather from today’s guest. Again, Byron’s company. I’ll put a link to both of your websites. We’ll talk about that.

But I encourage everyone to look you up. You’re a real person. Moving on here. Search engine optimization, area number three. Search engine optimization. It turns out, this just in, people go to Google, and they look for products and services.

And if you are not in the search results, it’s like you don’t exist. Could you talk about the impact of just search engine optimization, the impact it’s made on your company? Yeah. The most important thing that just about any business can focus on. If you are looking to connect with ideal and likely buyers for your business, Google is probably one of the only and top places you should be looking for more business because people using Google or search any search, but primarily Google and secondarily YouTube are looking, typically they’re looking for a product or service.

So if you can get to the top or get in front of them, then your likelihood of getting their business is very, very, very, very high. And so that’s kind of how, yeah, with your tools, with your tricks and techniques and coaching and guidance, I’ve been able to get to the top of Google multiple times. And AI searches, my Google business profile shows up. If you’re halfway across the world searching scuba diving in Hawaii, there’s 40 other, 50 other businesses and mine will show up at the top. The no brainer, area number four, the no brainer, a no brainer is an offer. You want to make an offer so good.

that people can’t reject it. I’m going to fire off a couple examples real quick here. I’ll put up on the screen here. Dr. Zellner, my longtime business partner, consultant, we work with Dr. Zellner. He has an optometry clinic, and the first pair of glasses is always $99. First pair of glasses, first exam, $99.

You go, wow, how does he make any money with that? Elephant in the Room, our haircut chain, our first haircut, is always $1. It’s a higher -end experience, but it’s always $1. Every business that I’m involved with, we always have a no -brainer. And you say, why do you have a no -brainer? It’s because I want everybody to be able to at least experience the product or service once.

And if you can’t, you’re not going to hire us if you can’t have at least one experience. Can you talk about the importance of implementing the no -brainer and the impact it’s made on your company? Yeah, we have multiple no -brainers, but we are the only company that offers such a thing in the entire industry from what I’ve seen. And I think it just lowers the barrier for customers to book. So it’s one of the many tools, the arrows in your quiver, if you will, to getting more bookings, direct bookings, or just bookings in general, or people wanting to pay you, wanting to give you their hard -earned money. And yeah, it just lowers that barrier.

And a lot of these customers that you might get, you talk about customer lifetime value, you may have to give up a little bit to get the customer. But if they keep coming back, the cost of the no -brainer can pay for itself multifold. Now, marketing in general, marketing is the gas pedal for your business. If you have a business without marketing, you really have a vehicle without gas. You’ve embraced marketing. I love it.

You get excited about marketing. You also get excited about wowing the customer. But let’s talk about marketing. What have you learned about marketing? Or what would you say to somebody out there that says, what kind of impact has business coaching made on your approach to marketing? Yeah, I think it’s really honed my approach, because I think a lot of people, they think, I’m going to post on social media, and that’s my marketing.

But what I’ve learned is that that’s pretty much useless. And what you guys have taught me, you know, you you have many, many different ways and ideas for marketing, depending on the business and depending on you know, the business owner’s appetite for doing marketing. But I’ve found that there’s, you have a lot of creative ways to market. And very effective. The ones that you recommend are all very highly effective.

And so when I’ve followed your advice and done those things, I’ve had great success because you guys know what works and what doesn’t. And so I don’t waste my time or my money doing ineffective marketing. I do really effective marketing and that’s how I dominate all my competition. You have great people at your business, and I like to think we have great people at our company. But to find great people, you got to do the group interview. Someone says, what’s the group interview?

Well, I’ll tell you this, folks. Inc. Magazine now reports that 85 % of employees now completely lie on their resumes. Huh? 85 % of employees now lie on resumes. You say, no, they don’t.

You’re making that up. Stop it. You’re just throwing out hyperbolic numbers. No, no. 85 % of job applicants, according to Inc. Magazine, are just making up their resumes. And you say, that’s nuts.

Well, the US Chamber reports that 75 % of employees now admit openly in a survey that they steal from the workplace, and they do it all the time. So ongoing. So I interview a lot of people, so I can only hire great people. I’m not going to settle for bad people, so I look for great people. I’m looking for that top group. Can you talk about the group interview for somebody else that’s maybe not familiar with it and the impact it can make on your company?

Yeah, I think the secret of the group interview and why it works, you know, a lot of people, when you tell them these things, they don’t really believe you or they’re very hesitant to try them. And, you know, you’ve learned from the greats and implemented it yourself in your business. And then now coaching people like me to implement it in my business. And I think the secret of the group interview is throughput. You know, for every 10 people, you might find one gem. Well, in order to find that gem,

gem, you have to interview 10 people. So that’s where the group interview really comes in. And instead of having to look at resumes, you just talk to people. And that’s probably one of the best ways to get an idea of who a person is. Like you said, people lie or whatever. The resume doesn’t really tell you that much about the person.

So yeah, I think the group interview is extremely powerful, and it’s one of the reasons why we have some of the best staff, and why we have longevity of staff, and we have A players working for us while all the other dive companies are, you know, They’re saddled with the B players and the C players. Now, I’ve got three more rapid fire questions for you that I want to get into some new stuff you’re working on right now. So here we go. You know, the systems and processes. The purpose of a business is to create time, freedom and financial freedom so that the owner of the business can do what they believe God has put them on the earth to do. What am I saying?

I’m saying the worst possible thing you can do is build a business that you’re a slave to. We want to build a business so that you can work on your business and not just in it. You can have a business. A business is just a vehicle to get you where you want to go. And you’ve embraced that idea. And to do that, you have to build processes, systems, checklists.

Talk about the importance of processes, systems, and checklists as it relates to gaining your time freedom back. Well, if you want to work like a slave in your business and you don’t want to have time freedom. If you don’t want to be able to go on vacation, spend a month in another country, not having to worry about your business, then you definitely don’t want to put processes and checklists in place. But if you value your own time and you want to have freedom in your life to go and do as you wish without having to monitor your business or work in your business, then putting checklists, putting procedures in place, holding people accountable to those things. That’s probably one of the most powerful and greatest things you can do for yourself.

If you value your, your time, final two questionnaires, and we’ll get into your new venture here. Uh, you gotta have a daily huddle. You have to have a daily huddle. I would like to tell you folks, I’d like to tell you folks, you know what, man, my business has run so well. I never, ever, ever have to. Check on them.

Now, they do run so well that I don’t have to do everything myself. But I do have to check on them. What am I saying? It’s like a vehicle. A vehicle can allow you to get from A to B at 60, 70, 80 miles an hour. But you do have to maintain the oil, check the oil, maintain the vehicle, the tire pressure, et cetera.

And the daily huddle is the mechanism for making sure your team does not drift. Because by default, weeds grow in the garden, and people drift. What? By default, weeds grow in your garden, and people drift. People start off, they say, I want to go this way. And by default, they begin to cheat on the schedule, cheat on the diet, cheat on the relationship.

They begin to cut corners. The daily huddle. Talk about the importance of the daily huddle to keep everything running properly. Yeah. I mean, I think people just need reminders, you know, that people are biased towards recency. So anything that’s happened lately, they just kind of, they start thinking about that.

So if you’ve reminded them to do something and it’s been months, they’ll likely either forget or just stop doing it if it’s not on a checklist. And, you know, you can put so many things on a checklist, but there’s some little, little activities every day that just can’t be checklisted. So my recommendation is that, you know, in the daily huddle, if you have a daily huddle, which you should, you just, you know, you can remind people, keep them on track. If you notice that they’re veering from, you know, what, it is you’re intending for them to accomplish that day. And a final area I want to talk to you about, then we’ll get into your new venture here, is merit -based pay.

You got to pay people based off their performance. And I don’t care whether you’re in a liberal state like Hawaii or California or Illinois. I have a lot of clients in California, Illinois, Hawaii, a lot of clients in liberal states. Or if you’re in a, quote unquote, conservative state like Oklahoma or maybe South Dakota or Florida, no matter what, I don’t care if you’re managing contractors, employees, babysitters, or your kids, if there’s not some kind of meritocracy, some sort of carrot and stick, some kind of reward or penalty, people just won’t perform at their peak. And you think about it, I happen to work with a couple people that are involved with professional sports. And let me tell you this, these athletes, They will do everything short of killing themselves in terms of discipline and training to get that multi -million dollar contract.

And that’s why the athletes perform at such a high level, because they’re all chasing that reward. If you took out the reward and you took out that opportunity to earn $50 million a year bouncing a basketball and shooting it through a hoop, I don’t think you’d see that kind of dedication and commitment. In fact, I know you wouldn’t. Athletics continue to get better and better and better. The physicality of these athletes improves every year because the reward is so high. You see the same thing with musicians.

You see the same thing in business. Let’s talk about merit -based pay, because there’s somebody out there that hasn’t been through our coaching program that hasn’t implemented merit -based pay. What kind of impact has that made on your business? Yeah, merit based pay is extremely important. I pay my staff actually pretty well, especially if they’ve proven themselves. And like my general manager, I give him a cut of the profits in the business.

And so if the business performs well, he does well. And if the business doesn’t perform well, vice versa. So yeah, I think paying people accordingly means that you’re going to be able to keep A players and the B players or the C players are going to leave, which is a great thing because A players attract more A players and you don’t want to keep those other people around if they’re bringing the mood down. OK, my final bonus question, then we’ll get into your new venture. For anybody out there that hasn’t experienced business coaching or hasn’t worked with our team before, people can go to thrivetimeshow .

com, and they can schedule a free 13 -point assessment, just like you did. We charge our clients $1 ,700 a month, $1 ,700 per month, just like you do. We provide photography, video, web, search engine, consulting, coaching, best practice systems, access to workshops. But how would you describe maybe the return on investment or the impact that our business coaching has made on your company? Um, it was a great company before, but nobody knew about it. So, um, by putting systems and, and everything else in place, it’s only become stronger and better.

And now everybody knows. And, um, you know, we’ve won an award awards, uh, from, from scuba divers, from scuba diving magazine, the Reader’s Choice Award for best in the Pacific Ocean out of all the other dive operators. So, you know, people know about it now. People know about us and we’re busy. And if you want to be busy, then follow Clay’s advice, work with Clay. If you want to live in fear and you hate money, just keep doing what you’re doing.

That’s my advice. Thank you so much, Byron, for carving out time with us today to inspire our listeners out there that may feel stuck and they need some inspiration. And again, thank you for paying it forward by developing your new product, which, again, that product is free. a local pack monster .com com local pack monster . com Byron.

Thank you so much for your time. And we’ll talk to you soon. Thanks for all your help, Clay. Bye -bye. Clay Clark, man. He is one character.

It’s a good word for character. Yeah, that is it driven, smart. And, uh, I’ve never met a guy who was so hyper all the time is doing so much good. And then I met his mother and she just says, she just lets him be Clay Clark. I mean, so, you know, he’s endorsed by his mother and he’s doing magnificent work. So it was great meeting you out there and all the people that he surrounds himself with.

His Clay Clark starts his days at five o ‘clock in the morning. Oh, it’s incredible. Yeah. He’s, he’s like, he’s, he’s a machine. He’s a machine. But his, you know, I got, I have problems with my company starting at nine o ‘clock.

He has hundreds of people showing up at 5 a . m. in Tulsa, Oklahoma. Man, he’s a leader of a leader. He’s a fantastic young man. No, he is.

He is. He also has this wealth of knowledge. He’s worked with so many different companies and different businesses. He could take a concept that he’s used before in the past with somebody in a totally different industry and see how it would work perfectly for you in whatever niche market you’re in or whatever type of service you’re providing. And so his brain is just a wealth of knowledge. And just to have that type of perspective as a part of your team and your own company is huge and super valuable.

So I would definitely encourage people to use him. But one thing is you’ve got to be coachable. You’ve got to be wanting to get feedback. You’ve got to be wanting to really grow your company. You’ve got to want to put that extra 10 hours a week to working on your business and not just in your business. And so, yes, I would recommend it to anybody who’s wanting

to grow their company and provide great systems, checklists, workflows, great encouragement and have accountability. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes. And then I met Clay, and my perception of what I knew and what I could do definitely changed.

After doing $800 million in sales over a 15 -year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. And I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month.

Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us. And it’s just been an incredible experience. I am very glad that we met and had the opportunity. to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening.

One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me.

It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it. is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic, and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything.

I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens.

I think in the 35 -year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1 ,800 % increase in our internet leads, going from 10 a month to 180 a month. That would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about, and I would go straight to Clay and his team.

I guarantee you’re not going to regret it, because we sure haven’t. My name is Danielle Sprick, and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay -at -home mom for 12 years and my three kids started school and they were in school full -time, I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand.

and we just rolled with it. I love people. I love working with people. I love the building relationships. But one thing that was really difficult for me was the business side of things, the processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be.

So I reached out to Clay at that time. And he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents. The homes that we represent, everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago. And in that time, we’ve gone from myself and one other agent to just this week, we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions.

Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents. But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen.

I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it.

My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63 ,000 investment.

I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization.

We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Classroom. Clay, my honor, my honor to be on your show and thank you for all you do. I hear the ripple effects from you are good ripple effects, you know what I mean? People rave about what they learn from you.

So congratulations. We’re expecting maybe $250 ,000 this year to, we’re at $400 ,000. That’s what we’re going to hit or exceed. So we’re pretty excited about that. Just listening to what they have to say, their hiring process has just really been incredible as far as finding good quality help and just the accountability of meeting up with them weekly. such good insight, the resources they have for specific business questions.

It’s all been really incredible. It’s been a great experience. So I’d recommend it to anybody. What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system. And it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day to day basis.

Hi there, my name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid -June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s team and my business coach, Luke, from Thrive Time. It has been insane, to say the least. I started working with them in mid -February of this year, so we’re about four months in of working together, and it has completely transformed my business in pretty much every facet.

So I’m gonna check my notes here. So in four months, my leads have tripled. I was getting probably like two leads a week. Now I’m getting more in the like 10 to 15 leads a week. I have doubled my number of employees. I’m now hitting the highest revenue weeks in the history of the company, week to week it seems like.

We went from about six appointments today as our highest in February to now 14 to 15. appointments a day. hiring quality employees has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month, if that, and everybody shows up to work. I just have really high quality employees now, especially in something people typically consider a high turnover type of work, you know, cleaning houses, cleaning businesses. I have amazing employees now and I get rid of the ones who are not so amazing and bring on new ones because of, you know, group interviews, and interviewing every single week.

It’s just been great and I don’t waste as much time. low -quality candidates anymore. And your coach will hold you accountable, which I love. Again, the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them. So that’s just great.

Worth every penny. I mean, I’d pay him a million dollars a month if I can, and maybe someday I’ll be able to, but I would just say go for it. If it seems like a good fit, just go for it. Do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work. You know, people, when they look at my business, you know, people in my town, they think I’m lucky. They think I’m just, you know, things just happen for me.

And you know, maybe I am lucky, but it has a lot to do with hard work and, you know, perseverance and, you know, working till you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that. But it’s having these systems in place of, you know, of course I’m going to be successful. It’s an absolute, because I have all this stuff in the background happening. And I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success. And I can tell that they are just so excited.

every single week when I’m having all these wins and things like that. They’re so excited for me. So it just it’s the best thing ever and I would suggest to anybody to work with them. So sorry for the long winded reply but I just had so much to say and I could go on for hours probably about how amazing they are. But thank you to Clay and Luke and the entire team there. Everything you guys have done for me and I am so excited to continue to work with you for years to come.

Thanks so much for watching. My saying is, if it’s important to you, hire a coach. And I think that’s one of the reasons people are not successful is they, you know, they eat a cheeseburger instead of hiring a coach. You know what I mean? And so my coach pushes me. They’re younger than me.

They push harder. They’re trained. And as my rich dad always said, you know, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important. My rich dad was one of those persons. I wanted to learn how to play Monopoly in real life.

So he was my coach. I always wish that I had this, and because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know.

There’s no one in the back of the room trying to sell you some next big, get rich quick, walk on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. And I encourage you to not believe what I’m saying. And I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert, Zellner, and Associates.

Look them up and say, are they successful because they’re geniuses? Or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever, and we’ll even give you your money back if you don’t love it. We’ve built this facility for you, and we’re excited to see you.

Transcribed with Cockatoo