How to Get 10X More Done Every Day + Learn How to Plan Your Day, Master Your Calendar & To-Do Lists + Celebrating the 11X Growth of WindowNinjas.com Founder & Long-Time Clay Clark Client, Gabe Salinas

Audio Transcription

Transcribed with Cockatoo

Hello, my name is Ross Clark and I’m the CEO of Basin Fleeting. I wanted to talk to you a little bit about the to -do list that Clay Clark and his team uses. I shattered him for a couple of days and after seeing him and his team use it throughout the day, I had to try it for myself and I came home. implemented it with me and my managers and we’ve been doing it for a couple of months now and I cannot imagine not doing it at this point. This is what mine looks like. I’ve tried other programs like Tony Robbins RPM program, Objectives and Key Results, all those things and none of them quite stuck like this did for me.

So if you’re having any doubts about whether it’ll work or not, I’m sure just try it for a couple of weeks and you won’t regret it. Thanks. Clay, you constantly pushing me has inspired me to continue to work, work, work, and the results will be there. Just keep hanging in there, keep working hard. Gosh, man, time flies. I’d say right around four or five years ago, I just kind of felt like we were stuck and I wasn’t my wheels weren’t moving and I had this goal and I just didn’t really know how to get there.

So you guys actually helped me with that. I reached out to you guys. We started our relationship. We started our coaching sessions and you guys helped me build a lot of the systems. that we have now. But, you know, Clay, had I not actually sat down and took the time and the energy to reach out to you and then set aside time every single week to actually work on the specific goal of scaling window ninjas, then it would have never happened and we wouldn’t have the, it wouldn’t have come to fruition like it is today.

Okay, Thrive Nation, on today’s show, I want to talk to a very successful longtime client who does exactly what we’re going to be teaching on today’s show. It’s called Designing Your Day. You see, every single person watching this show, you, I, anybody watching, we only have 24 hours. in a day. And the question is, why do some people get so much more done every day than other people? Why is it that some people just seem to be able to get 10 times more done than anybody else?

And I believe, I believe it could all be nailed down to three items, maybe even if I didn’t say five, but three big ones. I find that all successful people every single day plan their day. They make a plan. They actually have a written plan every day. Two, super successful people are really intense about their schedule. They’re really intense about their calendar and managing that calendar.

And third, I find that super successful people, they have a to -do list and they follow up until something gets done or until they get pissed, because they’re not going to let go of that to -do item until it gets done. That’s what I have found. Maybe today’s guest agrees, maybe he doesn’t. Gabe Salinas, welcome on to The Thrive Time Show. How are you, sir? I’m great, Clay.

Thanks for having me. It’s good to see you again. Gabe, I’ve interviewed so many millionaires and even billionaires on this show, and I found that all super successful people, they all plan their day. I want to get your thoughts on that. Do you believe in planning your day? And if you do, when do you plan your day?

Absolutely, I agree. I agree 100 % with you and all those other wealthy people who have successful lives. Yeah, you got to live by calendar. You got to plan your day. Otherwise, if you don’t, you know, your day is going to get away from you. And when the day gets away from you, then things don’t get done.

And you’re not very successful when that kind of happens. That’s this kind of things happen. But um, but yeah, I am. I plan my what I do is I plan my week. How I do it first at the end of the week I plan I go through and I start looking at what’s going on next week You know, there’s certain things that are automatically scheduled And and I just go and I double check it and see where there’s any gaps or if I need to move something around Maybe I’m going on vacation or maybe I’m you know, just have some other thing that I want to do so I might need to move stuff around but yeah, I typically do it about a week in advance and Then on Monday morning up super early I’m just kind of familiarizing myself with the day and you know looking through the week to make sure that You know something comes up.

I know that I can I can work myself in it if need be so you plan your day I mean you if you didn’t do it every day What would happen if you did not plan your day every day? I mean, you have, again, Window Ninjas, folks, this is a very successful company. You’ve grown it from one location to 11 locations. You’re always growing. It’s very successful. What would happen if you didn’t plan your day every day?

Man, to be honest, certain things just wouldn’t get done. You know, busy people have a lot going on. They’re juggling a lot of plates in the air. And, you know, there’s, you know, like with me, I mean, I’ve got a call center to oversee. I mean, we’ve got franchisees to oversee. I’ve got our own corporate stores that I’ve got to keep an eye on.

And if I didn’t make time and schedule time in my calendar to review numbers, you know, how much revenue was brought in yesterday as a company as a whole or for one of our stores or, you know, or, you know, hey, checking ads, making sure that all of our ads are running, you know, I mean, I have an assistant that helps me with all that, but we still have to check up on her as well. But yeah, I schedule all those little things that seem minor or minute. And I schedule them so that I can check on them or verify with my assistant that those specific tasks are being done. If I didn’t do that, then, you know, maybe the Google ads would get shut off and we didn’t know it and we would not get as many leads coming in that week. Or, you know, for example, my sales manager right now is pulling Google local service leads and calls. And so he’s monitoring those phone calls.

You know, that’s what we do on Wednesday afternoons. Group interviews are Wednesday afternoons. at five o ‘clock. We’re getting ready to have those today as well. So, but yeah, I mean, having a calendar allows you to have time freedom and financial freedom, which I talk a lot about because it gives you the opportunity to plan your day, plan your weeks, and basically be able to do the things that you need to do for your business and the things that you want to do personally. Again, folks, I’m reading these to you.

I’ve got notes that we’re having to read these to you again, folks. And if you want to get 10 times more done, you’ve got to plan your day. You’ve got to do it. Number two, you’ve got to master your calendar. And number three, you’ve got to follow up on your to -do list until everything gets done or you get pissed. And I find that you usually won’t get anything done until you get a little bit pissed.

This is what I find. So let me give you an example. I’ve got my to -do list here. There it is. It’s incredible. And on my to -do list today, I’m following up with somebody about booking a video shoot.

Now, this is a client of mine. And I need to book her for a video shoot. Our team needs to book her for a video shoot. We call her. She doesn’t answer the phone. She calls my teammate back.

He went home for the day. We call her. She didn’t answer the phone. She calls back. He’s gone for the day. That cycle happened one time during a span of 24 hours, called yesterday.

And I thought to myself, this can’t happen. So I follow it up. Hey, is that done? He said, well, I was at it. I left for the day when she called back. I left at

5. She called back at 6. I called today. And she said, anyway, I’m going, no, no, no, no, no, no, no. Group text me and her, her and me, her and I, you and I. And we’re not going to stop this process till we get it booked. And magically, a few hours ago, we got it booked. But if I didn’t follow up on that item, I wouldn’t get permission to do what I’m going to do right now, folks.

This is a beautiful thing. I’m going to take my red marker. I’m going to cross this off. Ooh, ooh, ooh, that’s good. Because it’s done. And now I got my to -do list.

turned into my to -done list. Now, another item at the top of my to -do list, I’ve got to pay an expert audio technician to fly out to Tulsa for a conference we’re hosting on June 19th and 20th. And I called her today to confirm that she’s coming to run the audio for the event. I called her. I haven’t reached her yet. So I can’t take it off my to -do list until it’s done.

Gabe, I think there’s a lot of folks, well -intentioned, they don’t have one to -do list and therefore they forget stuff and they move on to something else and they forget something they move on to something else and all of a sudden they’re overwhelmed, they have anxiety, they have stress, nothing gets done. Talk about mastering the to -do list because you are a to -do list master. Man, mastering a to -do list is a skill and it is a highly profitable skill. And if you really, really, really want to make yourself some money, save yourself a lot of time and have yourself a lot of fun, then you will learn to embrace the to -do list and master that to -do list. Because like you said, when you’re checking off or crossing off those items, off your to do list, it gives you a sense of satisfaction. It kind of gives you like like it just feels it’s kind of uplifting, don’t you think?

I mean, when you cross that thing off, you got that big smile on your face, those big white teeth are coming out, you know, and it’s just it’s just it makes you feel good because you got a sense of like accomplishing something. And, you know, those little wins as you’re knocking them off every single day, to do this, to do that, to do this, that, and the other. Man, you just kind of build momentum. And as you build that momentum, more things are getting done and you’re feeling better about it. And at the end of the day, man, you got a sense of accomplishment as you start looking through all of the things that you took care of. And so at any rate, man, a to -do list is super powerful for people who want to be organized.

And they also want that sense of achievement as well. Man, it’s powerful. I love a to -do list. Now, I’m looking at my list here. I’ve circled an item in red. And the item here circled in red is Abby, one of our clients.

We need to update our website. And I just got told by the team about 10 minutes before we hopped on our show. But that’s done. Oh, get to cross that off. Now, folks, this is a spiritual thing. When you cross something off, it’s a beautiful thing.

Now, however, I’ve got three items here at the bottom that I can’t cross off. And for some of our listeners, they know. Some of them don’t. I write a lot of music. And I write a lot of music. And I do music for certain ministries and things.

And I can’t cross off the songs as being done until the final master is produced. And it’s just something I’m always doing. So it’s recorded. The ministry said we like it. But it’s not mastered yet. I don’t have it finished.

It’s like 99 % done. And if you’re not careful, that item stays on the list. And you add more stuff to the list. And all of a sudden, you’ve got an eight -page to -do list. So it’s very important that you push through until something’s done. So let’s recap the moves that Gabe and all super successful entrepreneurs do.

Again, one, you’ve got to plan your day. So I’m asking you right now, if you’re watching the show, when are you going to plan your day? Two, you’ve got to have a to -do list. You have to have a to -do list. Oh, yes. Three, you’ve got to build a calendar.

You’ve got to have a calendar. Now, someone says, a calendar. Well, my calendar is wild. Your calendar is wild. I’m going to pull up my calendar for the listeners to see so someone can judge me and say, you’re nuts. You’re a whack job.

There’s something wrong with you, buddy. You’re crazy. You’re overscheduled. You, you, I don’t know you. People like you are what, you know, whatever. But this is my schedule and it goes from six until today till 6 30 till 7 from 6 to 7 so 13 hour day today why because i’m going on a business trip on friday and saturday thus my friday and saturday had to move to wednesday so i have a very back to back schedule because i’m out of town and the items that i need to get done

still need to be done. So my Friday and Saturday got moved to my Wednesday. Is that a bad thing? No. Do I have to get it done? Yes.

If you didn’t have a calendar, if you guys were trying to run the windowninjas . com call center, the scheduling center, imagine what would happen if you tried to schedule thousands of cleaning jobs that you schedule every single day without a calendar. And I know what would happen because I’ve met some of your competition, and these guys do not use a calendar or to -do list. I’m telling you. What would happen to windowninjas . com if you started telling customers, Well, you know, we’ll try to come on by tomorrow.

Sometime we’ll be on by like most contractors. Hey, we’ll just try to come on by and clean those windows at some point in the future. We’ll try to come on by. Most contractors do that. What would happen if you got rid of the calendar aspect of your scheduling center? Oh, my gosh, it would be complete chaos.

I mean, nothing would get done. Nobody would know where to who’s got to be done first. Who’s going to be second? Who’s going to be third? I mean, if you didn’t have a calendar, Especially in a business like what we do. I mean, we’re scheduling an appointment for people who want services done.

Hey, if the first appointment available is eight o ‘clock in the morning, great. They’re scheduled for eight. Is it a two hour window? Is it a three hour window? Or is it exactly at eight? We like to be precise so our customers can benefit from it.

And our customers also like to know how long are we going to be at their property? Is it going to be one hour? Is it going to be two hours? Is it going to be three hours? You know, I mean, we have to block out the correct amount of time. We have to book it for the right amount, the right time as well.

And that way we know exactly how much We need to charge for the services. We need to know exactly how many service technicians we need to have on a specific job. So, you know, having things on a calendar allows us to do much more than just be at the customer’s house on time. We know how many people to take. We know exactly what jobs that you need to have. need to be done.

There’s a whole lot of information that goes into just scheduling one specific appointment for a person, let alone working on your own personal calendar like you were showing us, Clay. I mean, that thing is a masterpiece over there, man. That thing looks awesome. But yeah, man, I think step one for any business owner is master your calendar, understand it, use it, you know, be organized about it and plan that thing out, you know, because otherwise, man, you’re just going to be running around with your, you know, chasing your tail and having your hair on fire all day long. Now, Gabe, I want to respect your time today, and I want all the listeners to learn something. So we’ve covered how to get 10x more done today, but I want to ask you in the final 60 seconds, let’s talk about your brand, windowninjas .

com. We’ve had the opportunity to work with you over the years, and now you have 11 locations, and you’re continuing to grow. Tell the listeners out there about windowninjas . com, and maybe what that franchise opportunity looks like for anybody out there that maybe wants to team up with you to own their own business. Yeah, I mean, Clay, Window Ninjas is a great opportunity for people who are looking to get into the home services industry. We offer window cleaning, power washing, gutter cleaning, dry vent cleaning.

We service residential and commercial properties. We do the full gamut, and it is a great opportunity for somebody who is looking for time freedom and financial freedom. It’s an avenue for people to be able to achieve their dreams. Each one of our franchisees, man, I’m super impressed and I’m super proud of all of them because they have definitely taken our model, put it in their backyard, created financial freedom and time freedom for themselves. I talked to one of our franchisees this morning. We had our weekly meeting and it was great just to listen to him and talk to me about How he gets to get up in the morning with his young baby son.

his wife gets to go do her work, and he gets to spend time with his little one before he goes and runs his window ninjas operation. And it was just nice to be able to kind of talk to him about that and how he has basically planned his day around his family, and then his business, and then his personal time for the things that he wants to go do. And going back to your calendar, he is a master of the calendar as well. And he has definitely built a great business in Nashville, and he has definitely built a great family in Nashville. And he is a rock star when it comes to his calendar. And you know what, when we have our conversations each week, catching up on numbers and things like that, It’s really impressive.

I’m really impressed with him as he talks to me about his employees, how he’s hiring guys, how he’s training guys. He’s talking to me about his customers, you know, the ins and outs of who his customers are. And then the services, you know, things like that. It’s just awesome. But as a franchise, what we do over here at Window Ninjas, man, it is great. We have great people.

We have a great call center. Um, we have a great marketing department and yeah, we, we got a, we, our brand is just amazing. We get a lot of compliments on our brand, our logos. Great. And, uh, yeah, we are always looking for great people to come in and, and help us be even better. Folks, he could have been a male model, but he decided to start windowninjas .

com to help you. If you’re out there, you’re an entrepreneur, you want to start your own business, one great way to do that is to kind of do bumper bowling for business, to dramatically decrease the probability of failing in business. How do you do that? By buying a proven franchise, by buying into a proven franchise, a proven system. That’s what Gabe Salinas has built. Gabe Salinas, thank you for turning down the modeling career.

and thank you for joining us, and we’ll talk to you next week. Thanks, Clay. We’ll see you, bud. See you, brother. Bye -bye. Bye.

If it’s Cajun cuisine and live music you seek, boy, do we have the place. And in tonight’s Dine and Dish, Dale here hit the South Valley staple known for its food and fun entertainment. Yeah, Margo had warned. For two decades, this Visalia hotspot has been serving up everything from seafood to steaks from Harris Ranch. Cajun favorites and a lively bar at crawdaddy’s have brought the spice of life to Main Street in downtown Visalia. I just wanted to bring a lot of fun.

For one thing, we have great food with great entertainment. Chef Fernando Gonzalez has been the heart and soul of this place. And he’s always putting on a fiery show. When halibut is in season, Chef Fernando carves up the biggest and the best. We do that all the time with specific Jalape, salmins, swordfish. This is a 10 -ounce cut of fresh halibut out of Alaska.

And then I’m going to lightly bread it. This has garlic and other spices on it. Cooked to golden brown, slowly encrusted in pistachio nuts. And it’s served with our famous lemon butter sauce, which you’re going to taste here in a minute, with our rice pilaf and our fresh vegetables. Clay, you constantly pushing me has inspired me to continue to work, work, work. And the results will be there.

Just keep hanging in there. Keep working hard. All right, folks. For today’s show, I’ve made a visual aid. I’ve put it in what I like to call 60 -point font. You’ll notice.

here I’ve spent a lot of time on this graphic. I can make it green. I can make it teal. Who knows? I can make it orange. But I want you to focus in on this, folks.

This is not a magic trick. A real thing. You see, in May of last year, a business did $165 ,000 of sales. And then this May, that same business did $215 ,000 of sales. Now, folks, see if you can follow along with me here. If you take $165 ,000, And you divide this, and you get in there, and you get into that hardcore math that we did as young children, and we say, what growth percentage is that?

And you say, no, I should have divided this by that. I’m messing it up. Man, what do I do? I don’t know how to do it. I haven’t done this kind of math in a while. And you just sit down, and you really contemplate.

It appears as though we’re talking about a 30 % growth rate of this business. You say, what is this business? I went out to do the Reawaken America tour in Visalia, California, and Devin Nunes, President Trump’s right -hand man, the guy leading Truth Social at the time, the congressman, he said, Clay, you’ve got to go to the best restaurant in the history of Visalia, California. I want you to go there for dinner tonight. And I said, what is this restaurant you speak of? And he said, it’s a place called Crawdaddy’s.

And I said, Crawdaddy’s? What? Never heard of it before. And I’m not kidding, folks. I’m not exaggerating. I’m not overhyping it.

This place is God’s gift to food. I walked up to this beautiful place, this palace of pageantry and great food and music. I walk in. First off, the decor is incredible. The music is next level. They’ve got live music.

They’ve got great decor, incredible food. They’ve got kind of a formal setting on the second floor, more of an informal kind of a bar, a sports bar kind of energy on the first floor. And here to talk about it is the man, the myth, the legend, the founder of Crawdaddies, the legend from Baselius. Keith Korsgaarden. Welcome to the Thrived Time Show. How are you, sir?

Great, but I’m not the legend, pal. You are. I got to tell you, the first time I went to your restaurant, You said, Clay, whatever you want to get, what we’re here to serve you guys, you just tell us. And Devin had hyped it up. And I thought, man, I don’t want the food to let it down. In my mind, I’d built it up to be so good.

And I ordered steak from you. I got steak and lobster. And it was perhaps the best. I mean, not perhaps. It was the best steak and lobster I’ve ever had. Can you tell the listeners out there, when I ordered a steak and a lobster, how are you preparing that steak and lobster?

we’re preparing. I have a wonderful kitchen. The steak is grilled and we bake the lobster and we serve a 16 ounce lobster. So James was with you that night and he just devoured that Rob’s lobster and then he had some steak or steak after that. But I got to tell you the funniest story. Can I have a minute?

No, you have multiple minutes. So we met that night with Devin, right? And you guys had a great time. And you said, oh, man, this is great. And you had General Flynn out for the Reawaken tour. And he goes, oh, this is cool.

And I found out you guys are having the great Mike Flynn out there. And I said, oh, I’d sure like to have him here. And you said, well, I think I could do that. Wow, that’d be amazing. So James and all your guys sent out notifications that you were going to have a meet and greet at Crawdaddy’s the next night. And I thought, oh, that’s cool.

So I went down and told my staff, I said, Hey, we’re going to have a VIP here tomorrow night, so be ready. And they go, oh yeah, Keith, we’ve heard all your promotions. stuff and whatever, and I said, no, you better be ready. And the next night, General Flynn came, and it looked like January 6th there, man. They just stormed the beach. Was that amazing?

I’ll tell you how crazy it was. This is a true story. I am up on the second floor, where you’ve got more of a formal setting. Downstairs, it’s the bar restaurant. I’m on the second floor, and the person who was with me said, hey, I’d like to order a beverage from the bar. And I’m not kidding, folks.

From me to the bar, it was maybe like 15 feet. And we couldn’t get to the bar. It wasn’t possible physically to get to the bar. It was so packed. So I’m not kidding. I took a $20 bill and I passed it to the guy next to me.

And he said, I’ll get it down the line. And they’re passing the order down the line. And this is a true story. So your bartender says, what do you guys want to order? And then it passes down the line. Three people say, what do you want to order?

Pass it down. What do you want to order? Pass it. And so then I’d say, hey, Mike, this is the guy I’m getting this beverage for. I said, he would like to get a Moscow mule. And then four people pass it down, Moscow, Mule.

So they’re passing the message, they’re passing the order, they’re passing the dollars. I have never seen a place more packed in my life. I mean, it was incredible. I don’t have any idea how packed. I’ve never seen Crawdaddies that packed. And I got to tell you one more quick story.

So my servers, who didn’t believe me, this all started happening. I go into the kitchen. And Jose, my server on the second floor, is usually very calm. And he come running down in a panic. He goes, What in the heck is going on here? And I said, I told you, this Clay Clark gets it done with the marketing man.

So Clay, that was the coolest day. All in 20 years, that was probably one of the, that was the memory of 20 years here at Crawdaddy’s. Now what I want to do today is I wanted to have you on the show is I want to encourage our listeners out there. There’s somebody watching this show. They’ve got a restaurant.

They’re a doctor, they’re a dentist, they’re a lawyer, and they’re businessmen. They’ve been trying everything. They’ve been trying, you know, billboards. They’ve been trying mailers. They’ve been trying yellow page ads back in the day, magazine ads. They’re doing billboards today.

In fact, there’s probably someone watching this right now, you’re doing billboards right now. You’ve tried geofencing, geotargeting, but nothing’s better, nothing’s sweeter than once you have a simple plan that works, once you know the plan, And you’ve got that plan in your hand, which is what you and I do together every week. We now have a plan, and we’re following the plan, and it is producing big fruit. So I wanted to ask you just real quick, what’s it like to have a restaurant where you’re seeing new customers come in every day? Can you describe what that’s like as a business owner who’s been doing this a long time, when you see new people coming in, new families, and they say, oh, yeah, by the way, I found you guys online? Yeah, that’s hard.

That’s obvious. Right. I mean, it’s so exciting to say, oh, hey, I’ve never seen in here. Welcome. Yeah, we found you on Google, Google Maps. We found you on on the Internet, whatever.

And look, 20 years of this. I was stubborn. I didn’t you know, I was like, boy, I’m glad I don’t have to pay for these yellow page ads. But you convinced me that, hey, Google is now the new Yellow Pages. And if you want to be in that big Yellow Page, a lot of young people probably don’t even remember this, but when you got a service business, you wanted to be on the top with a big ad. And that’s what it is to be rated high on Google.

And it is creating great results and a lot of great people, too. Now, we go to Google right now. This was something I found interesting. but because you’re a guy who spoke out you know in favor of freedom you know you spoke out in favor of freedom during the lockdowns people had really punished you know political activists had punished the search results so when you go to online you type in Visalia seafood what would happen is not only could people not find you in the search results But the reviews were almost all politically charged. So you would read the reviews objectively, Keith, and you would see that, wow, food’s great. Love the food.

Love the food. Love the business. These are the comments I’m reading over and over. I’m looking at the comments on crawdaddies. And then you would see someone leave a one star, and it’s like, I hate that guy. You know, I hate that.

It’s like, wow, like, okay, you got a hundred positive reviews and then one guy just hates him. And then, you know, you’re reading a hundred more reviews, great flavor, wonderful food, great staff. I’ve been coming here for 20 years. Great. And then an outlier comes in and it’s like, I hate that guy. He’s the worst Republican ever.

You know, and you’re like, can I, can I. chime in. What I did was I was instrumental in stopping a LGBT friendly, what do you call it, drag show for kids. And so I got the event stopped and boy, they came out just with guns ablaze and just destroying our reviews. So we had to fight through that. If I had to do it, I’d do it again. But anyway, that’s what Clay is talking about, everybody.

And, you know, it hurt. But we’ve done so well that those things have been buried. And I appreciate it. I can’t tell you, Clay, how much I appreciate you just constantly being a thorn in my side, telling me, get to work. Get it done, and we are getting it done. Well, I want to pull this quote here from Steve Jobs, the guy who obviously built Apple.

People don’t know this, but I don’t think most people think about this in the profound way that I try to think about this. But Steve Jobs, he introduced the iPhone. He introduced the iPad. He introduced iTunes. Think about this. One guy introduced the iPhone, iTunes, iPad, your personal computer.

He also turned around Pixar when it was failing. I can go on and on. But he says simplicity scales, complexity fails. Simplicity scales, complexity fails. Now, when you have a restaurant with many, many employees and great food, I wasn’t trying to paint you into a corner about the lobster or the steak. But the reality is, as a business owner, you’re not getting into the minutiae of exactly what your expert team of chefs does to make this great lobster.

You have to make sure that the result is that customers leave wowed. And you have a lot of different moving parts. I want to get your thoughts on that. Why does simplicity scale? and complexity fail when you’re a business owner trying to execute a plan? You know, that’s interesting that you bring that up.

I’ve always gone by that thing. Keep it simple, stupid, the method. Just continue to crank out what you do best. Don’t make it too complicated for your staff. Make sure that they can deliver the best quality product every day. And that goes for out in the kitchen and out front.

Now again, we’re going to get into it real quick here. So for your business, what we have to do is every week, and this is the part that people maybe don’t want to hear, but I’m going to give it to you here. Every week as a business consultant or a coach, we got to make sure that we are doing the things that move the needle. And so Keith, every day, step number one, I’m going to go through the five steps we have to do. There’s six steps. I’m going to get into a rapid fire here.

But there’s five steps that you have to do, six of which, the sixth one I’m doing. So step number one, you got to wow your customers. You just have to do it. I mean, if people Google search Vasellia seafood, they find you now. That’s great. That’s awesome.

Wow. We’re excited about that. However, if they Google search Vasellia restaurants, I’m very excited that people are now finding you. And more and more people are finding you as you climb up higher and higher up the search results. However, if you don’t wow that first time customer, the whole thing was a waste of time. Let’s talk about that for a second.

At the very basic level, why do you have to wow every single customer? Well, OK. how I want to answer this. Your job and my job in marketing is to get them in the door. Once we get them in the door, even if we do a perfect job, it’s not a guarantee that they’re going to come back. But I think we do everything we can to be friendly. What you’ve encouraged us to do is give a free appetizer and say welcome.

When we get that first person in, We welcome them and give them a free appetizer of their choice, which usually it’s our grilled calamari, because that’s what we’re kind of well known for, topped with lemon butter sauce. And that’s unique, and it’s impressive. Step number two, we have to gather video clips that showcase what you actually do. Because I’ve been to your restaurant. I love it. I’ve told my kids, I said, kids, listen, don’t make me go on a family vacation just to take you to this restaurant.

Don’t make me do that, because I will literally plan a family vacation to Visalia just for the purposes of visiting the Taj Mahal of music and incredible food, this place, Crawdaddy’s. It’s so good. But I’m telling somebody out there, and they might say, Clay, you’re overhyping this thing. I said, no, no, it really is great. But then I took my good friends who run the restaurant, Conservatives podcast. I

I took them and I said, you guys got to go to the restaurant. And Stacey and David, they said, this is perhaps the best restaurant ever. But Keith, if we don’t have footage or images of real people having a real good time at your real restaurant, it’s almost like it’s not real. So we got to get video clips every week. Let’s talk about that for a second. Why do we, I mean, again, there’s a search engine optimization reason why we have to do it, but why do we have to just every week focus on getting those video clips?

Before I say that, I’ve got some great video clips of Stacey dancing the way to the band. And I love Stacey and David. I haven’t heard or seen from them in a while. I hope they’re doing well. But it’s constantly getting info out there, putting clips on there so you stay ranking. So Google is recognizing that you’re still out there, right?

That’s what we do, folks. Now, the third, step three. Someone’s taking notes. Step one, wow the customer. Step two, gather video clips. Step two, step number three, you got to gather images.

A little different than videos, a little different than videos. These are just photos, you know, photos of people at the restaurant having a good time, photos of the food. By the way, the gallery section of the Crawdaddy’s website, everyone should go there right now. The gallery section, you should check it out. They’re constantly adding to the gallery, and on the gallery you can see photos of the food, photos of the decor, photos of the atmosphere. Why, again, do we have to do it every week?

Because I think some people might hear this and they say, you know, I’m going to get excited about this idea for a week and then move on to a new idea. We’re seeing fruit. We know we’re seeing fruit. But why do we have to do it every week? Because there’s constant, first of all, it’s showing up. I mean, we’re also on on all the other social medias, but then it goes on the website and there’s, you know, hey, I don’t care if I put a one video out a video out there and I gain one customer every time I put one out.

If I put three hundred and sixty five out there, that’s three hundred and sixty five. And hopefully, a lot of them are going to say, man, this is my go -to place. And it’s starting to show fruits. We’re getting a lot of people that are becoming regulars here. Step number four, folks, step number four, we’ve got to write search engine content. We do that for Keith and his team.

However, if you’re watching this show, very few but some of our clients want to write their own content. I want to get your thoughts on that, Keith. Keith, is there a reason why you don’t want to write an average of 5 ,000 words a week of content related to Vasellia Restaurants? Well, mainly, I guess, it’s because I’m a product of the California school district. And I don’t know any of my clients. Seriously, none of my clients want to write the content.

So we do it for almost all of our clients. No, I don’t want to do that. I got too many other things to do. Yeah. But again, you have to write it. You guys are doing a great job on that, too.

So thank you. Make it your rank, folks, OK? So again, what are the steps? Step number one, wow the customer. Step number two, gather video clips. Step number three, gather images.

Step number four, we got to write that search engine content. And step number five, this is a big one, Every single week, my team updates the websites for all my clients. And this is why, yeah, I mean, huh? I mean, think about it, folks. The new iPhone just came out, right? The new Samsung just came out.

Oh, did you get the new iPad? Oh, wow. Hey, look, we got to update the site. And you say, why do we have to update the site? Keith, we have to update the site. I mean, the technology keeps changing.

And by the way, people are using Grok and ChatGPT. It never ends. So we have to constantly update that. I want to get your thoughts. As a business owner, what does that do for your peace of mind, knowing that you have our team, myself and our team behind the scenes, updating your site every day so you don’t have to? Well, I don’t know how to say this.

I don’t judge people by their intentions, because everybody’s got great intentions. That’s right. Clay your team gets results and that’s all that matters. It’s obvious when you look and get reviews. You remember when we first started and we’d Google crawdaddy seafood and we were nowhere to be found.

Right. Constantly number one or number two and just crawdaddy. You Google steaks, we’re moving way up the line, all these things. And people are out there. They come into town. They want to eat seafood.

So they say they’re in Tulsa. They say, seafood, Tulsa. Those people want to be up to get these new faces. Now, folks, the final step we want to do is we’ve got to get more Google reviews. We can’t ever be done. And this is something I battle.

I battle it. It’s not easy. It’s not complicated. But it’s not easy. You say, what’s not easy? Well, every week, Keith, one of my clients, he’s out there in Joplin, Missouri.

And this guy’s doing battle with huge companies. His company is called Colaw Fitness. And he’s out there doing battle with major, I mean, literally, billion -dollar gyms. And every week, he has to wow the customers, and he has to gather objective Google reviews. There he is, Charles Colaw, Colaw Fitness. My haircut place, Elephant in the Room Men’s Grooming Lounge, We’ve got to get Google reviews.

And it’s not like we’re ever done. We’ve got to get Google reviews. We’ve got to spell elephant in the room right when I do the search results. But we’ve got to get those Google reviews. And we’re never done, Keith. I mean, it’s never done.

And you’ve got to obsessively get those reviews. Because if you don’t do it, by default, you’re only going to get a bad review coming in from your competition. You’re going to get a bad review from the guy who applied for the job that we decided not to hire. You’re going to get a bad review from someone who politically doesn’t agree with you. Can you talk about just the battle, the daily battle, of making sure that you and your wonderful team, after you do all that great work, that you actually gather objective Google reviews? Well, Steve, my manager, and I are constantly pounding everybody, hey,

tell your people, it would mean a lot to me if you’d give us a Google review. And you know, since there’s a few people listening here, it’d mean a lot to me, all you listeners out there, if you’d give Crawdaddy’s Visalia a Google review. Amen to that. Now, folks, let me show you how to do it real quick here. What you want to do is you want to Google search Crawdaddy’s. OK, so Crawdaddy’s.

All right. And then just type in the word Vasellia. That’s the best way to get there. Type in Crawdaddy’s and Vasellia. You say, what’s the best way to get there? Google search Crawdaddy’s and Vasellia.

And then you can go here and you’ll look here for the reviews. You look for them. And then you want to look for the reviews. And there you can write a review right there. So we’re going to do it. We’re going to write a review.

OK, so I’m leaving a review. I’m doing it right now. OK, what am I doing? Five star, food, service, atmosphere. about the atmosphere, you could leave a review about the decor, the experience, what you’ve heard about, I’ll put. When you go to Crawdaddy’s, okay, Crawdaddy’s, you are going to experience more than just flavorful, flavorful food.

The live music, the attentive staff, and the incredible decor is truly the best restaurant that I have been to on the West Coast in this beautiful country known as America. That’s real. That’s a real statement. I’m posting that. Boom. Oh, I posted.

Now, you gotta do that, folks. You gotta do it, okay? It’s not about knowing, it’s about doing. Acta non verba. It’s acta non verba. So what does that mean?

In Latin, it means action, not words. Deeds, not words, okay? The book of James, in the Bible, it says, don’t be a hearer, be a doer. I’m just asking you right now, take action. Leave Keith a review. Other thing you can do, folks, if you go to crawdaddiesvicellia .

com and you just visit the website and you click around, just you going to the website right now will make his website rank higher. So if you’re out there today and you’re curious, go to crawdaddiesvicellia . com, go to the website, check it out. Please feel free to share on social media. Keith, I’m going to give you the final word there because there’s somebody out there who’s in a challenging market like California, a challenging market like Chicago, a challenging market like New York, a challenging market like everywhere in America right now, that you could feel discouraged or you could say, you know what? I’m going to focus on what I can control.

And despite a challenging economy, I’m going to put in the work and implement a proven plan and grow this business. What do you say to the entrepreneur out there that feels a little bit down and out right now as they’re facing a little bit more of a challenging economy? Well, I’ve sure been there. And I got to tell you, Clay, You constantly pushing me has inspired me to continue to work, work, work, and the results will be there. Just keep hanging in there, keep working hard. And if I can have my Mike Lindell closing statement where I can pitch my product.

We just started a YouTube channel and we live stream all our bands four nights a week. So go to YouTube. Crawdaddy’s Visalia channel, and please subscribe to our channel. And you know, if you wanna look in and see what the restaurant looks like on the first floor, you can get a good look at it. I don’t have it going on the second floor, but I’d love to have your viewers check us out, okay? We got music five nights a week, Wednesday through Sunday, and I’d love to have you come watch what’s going on here at Crawdaddy’s.

Keith, thank you so much. You’re a gentleman, you’re a scholar, you’re God’s gift to California. Thank you so much, sir. And we’ll talk to you soon. Thanks, Clay. I appreciate it.

buddy. All right. Thank you, brother. First of all, the spice is so good. More sauce than we needed, but that’s OK. Pasta jambalaya is our number one pasta.

Andouille sausage, chicken breast and shrimp, bell pepper, and onion. We’re going to finish this with some wine wine. And then pasta for the jambalaya. Chef Fernando sprinkles a special Cajun seasoning on some dishes. This is blackened chicken, used with Fernando’s own crawdaddy’s blackened seasoning. We just put this on the market now.

The spice is nice and low in salt. You shouldn’t leave here hungry, Dale. And I won’t. This is one of our our top dishes. This is a grilled calamari. Most people are used to eating fried calamari.

This is a pounded out steak. That’s a lemon butter sauce. You can’t get that. too many places. That’s very nice. And people come from all over the tribe.

That kitchen is always popping with action. The Acadian shrimp pasta, which is in a reduced white wine and butter sauce. The second floor is available for gatherings. Crawdaddy’s opened back in 2006. My brother and I, Troy came to me and said, let’s build this building. Let’s build a restaurant and I thought, oh yeah, that can’t be any work.

Let’s do that. Keith has sold the place, but the new owner had a request. I want you to keep being the face of karate. I’m more than happy to oblige, because I love being here. I mean, he loves it so much. Keith had an apartment built on the third floor, so he never has to go far if he needs to get some rest.

Home and work. Yes, indeed. The portions are amazing. It’s like a plate fit for a family. We loved everything there. Clay Clark, man, he is one character.

That’s a good word for him, character. Yeah, that is it. He’s good, driven, smart, and I’ve never met a guy who was so hyper all the time. He’s doing so much good. And then I met his mother, and she just says, she just lets him be Clay Clark. I mean, so, you know, he’s endorsed by his mother, and he’s doing magnificent work.

So it was great meeting you out there and all the people that he surrounds himself with. Clay Clark starts his days at 5 o ‘clock in the morning. Oh, it’s incredible. Yeah. He’s he’s like he’s he’s a machine. He’s a machine.

But his you know, I could I have problems with my company starting at nine o ‘clock. Yes. Hundreds of people showing up at five a . m. in Tulsa, Oklahoma. Man, he’s a leader of a leader.

He’s fantastic. Yeah, man. No, he is. He is. He also has this wealth of knowledge. He’s worked with so many different companies and different businesses.

He could take a concept that he’s used before in the past with somebody in a totally different industry and see how it would work perfectly for you in whatever niche market you’re in or whatever type of service you’re providing. And so his brain is just a wealth of knowledge. And just to have that type of perspective as a part of your team and your own company is huge and super valuable. So I would definitely encourage people to use him. But one thing is you’ve got to be coachable. You’ve got to be wanting to get feedback.

You’ve got to be wanting to really grow your company. You’ve got to want to put that extra 10 hours a week to working on your business and not just in your business. And so, yes, I would recommend it to anybody who’s wanting to grow their company and provide great systems, checklists, workflows, great encouragement, and have accountability. Hi, I’m Tess with Shaw Homes. I first heard about Clay mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen.

In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes. And then I met Clay, and my perception of what I knew and what I could do definitely changed. After doing $800 million in sales over a 15 -year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. And I mean, we’ve been a company that’s been in business for 35 years.

We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually, in a four -month period of time, has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month, just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system. that Clay put in place with us and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay.

So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing.

And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because The results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic, and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think that

everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with clay, I mean, the thing is, it’s month to month.

Go give it a try and see what happens. I think in the 35 -year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1 ,800 % increase in our internet leads. Going from 10 a month to 180 a month, that would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing.

I would skip over anybody else you were thinking about, and I would go straight to Clay and his team. I guarantee you’re not going to regret it, because we sure haven’t. My name is Danielle Sprick, and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay -at -home mom for 12 years and my three kids started school and they were in school full -time, I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate.

He’s a home builder, so real estate and home building go hand in hand. And we just rolled with it. I love people. I love working with people. I love building relationships. But one thing that was really difficult for me was the business side of things.

The processes and the advertising and marketing. I knew that I did not have what I needed to… make that what it should be. So I reached out to Clay at that time and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage our real estate brokerage eight months ago. And in that time we’ve gone from myself and one other agent to just this week we signed on our 16th agent.

We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents. But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision.

When you dream big, big things happen. I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to insurance companies. I don’t answer to large corporations.

I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve.

Within the first six months of opening my clinic, I had a $63 ,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans.

He helped me with web development. and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic. Clay, my honor, my honor to be on your show.

And thank you for all you do. I hear the ripple effects from you are good ripple effects. You know what I mean? People rave about what they learn from you. So congratulations. From expecting maybe $250 ,000 this year to we’re at $400 ,000.

We’re finishing this owner at $23 ,000. So this K &E’s company for years now. We’re expecting maybe $200 ,000 this year to, we’re at $400 ,000. So we’re pretty excited about that. Pretty much just listening to what they have to say, their hiring process has just really been incredible as far as finding good quality help and just the accountability of meeting up with them weekly. like such good insight, the resources they have for specific business questions.

It’s all been really incredible. It’s been a great experience. So I’d recommend it to anybody. What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system and it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day to day basis. Hi there, my name is Stephanie Pipkin.

I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid -June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s team and my business coach, Luke, from Thrive Time. It has been insane, to say the least. I started working with them in mid -February of this year, so we’re about four months in of working together and it has completely transformed my business in pretty much every facet. So I’m going to check my notes here.

So in four months, my leads have tripled. I was getting probably like two leads a week. Now I’m getting more in the like 10 to 15 leads a week. I have doubled my number of employees. I’m now hitting the highest revenue weeks in the history of the company. to week it seems like We went from about six appointments today as our highest in February to now 14 to 15 appointments a day and Hiring quality employees has become much simpler and less stressful by using their systems for hiring.

I typically only get maybe two complaints a month, if that, and everybody shows up to work. I just have really high quality employees now, especially in something people typically consider a high turnover type of work, you know, cleaning houses, cleaning businesses. I have amazing employees now, and I get rid of the ones who are not so amazing and bring on new ones because of, you know, group interviews, and interviewing every single week. It’s just been great and I don’t waste as much time. low -quality candidates anymore. And your coach will hold you accountable, which I love.

Again, the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them. So that’s just great. Worth every penny. I mean, I’d pay him a million dollars a month if I can, and maybe someday I’ll be able to, but I would just say go for it. If it seems like a good fit, just go for it.

Do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work. You know, people, when they look at my business, you know, people in my town, they think I’m lucky. They think I’m just, you know, things just happen for me. And you know, maybe I am lucky, but it has a lot to do with hard work and, you know, perseverance and, you know, working till you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that. But it’s having these systems in place of, you know, of course I’m going to be successful.

It’s an absolute, because I have all this stuff in the background happening. and I have Luke and Clay and everybody on their team working Really hard to make sure that I’m a success and I can tell that they are just so excited Every single week when I’m having all these wins and things like that. They’re so excited for me So it just it’s the best thing ever and I would suggest to anybody to work with them So sorry for the long -winded reply But I just had so much to say and I could go on for hours probably about how amazing they are But thank you to clay and Luke and the entire team there everything you guys have done for me And I am so excited to continue to work with with you for years to come. Thanks so much for watching. My saying is, if it’s important to you, hire a coach. And I think that’s one of the reasons people are not successful is they eat a cheeseburger instead of hiring a coach.

And so my coach pushes me. They’re younger than me. They push harder. They’re trained. And as my rich dad always said, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever is important.

My rich dad was one of those persons. I wanted to learn how to play Monopoly in real life. So he was my coach. I always wish that I had this, and because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop.

And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get -rich -quick walk on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. And I encourage you to not believe what I’m saying.

And I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, Are they successful because they’re geniuses, or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever, and we’ll even give you your money back if you don’t loan it.

We’ve built this facility for you, and we’re excited to see it.

Transcribed with Cockatoo