Inside the Grind and the Minds of Multi-Million Dollar Business Business Founders (Cory Gregory and John Fosco)

Show Notes

Looking for a real and raw look into the mindset of successful entrepreneurs? Clay interviews Cory Gregory and John Fosco who unapologetically provide real and raw insight into the mindset they’ve used to build multiple multi-million dollar fitness-related businesses while still finding the time to create their hit podcast Business and Biceps.

Link to Colton Dixon’s Spotify Playlist – https://open.spotify.com/user/coltondixonofficial/playlist/2RGOUQymLWLXCb4meITX3J

MYSTIC STATISTIC – 85 Percent of Job Applicants Lie on Resumes. Here’s How to Spot a Dishonest Candidate

  1. https://www.inc.com/jt-odonnell/staggering-85-of-job-applicants-lying-on-resumes-.html

MYSTIC STATISTIC – The U.S. Chamber of Commerce estimates that 75% of employees steal from the workplace and that most do so repeatedly.

  1. https://www.cbsnews.com/news/employee-theft-are-you-blind-to-it/

Who are Cory Gregory and John Fosco?

    1. Today we have an incredible opportunity to interview the serial fitness entrepreneur Cory Gregory who has become a leader in both the nutrition and training industries.
    2. Cory actually decided to work as an underground coal miner until he was able to open up his first gym at the age of 20. Today is the co-owner of the famous Old School Gym located outside of Columbus, Ohio.
    3. Cory also co-founded one of the fastest growing sports nutrition brands on the planet, Musclepharm. Cory has actually developed a programming and nutrition site at CoryGFitness.com while co-founding a Sports Nutrition brand, MaxEffortMuscle.com with his partner John Fosco.
    4. Recently, Cory was also added to Arnold Schwarzenegger’s fitness advisory board.
    5. Cory, at this point, what keeps you motivated to do what you do?
    6. Cory, for anybody who might look at your resume and be intimidated by the massive success you’ve been able to achieve, can you share with us how you originally started your gym and what life was like when you were literally working in an underground coal mine to save money?
    7. With some many different ventures and potential distractions surrounding you now, how do you structure your days?
    8. What time do you wake up each day?
    9. Walk us through how you spend the first 6 hours of each day?
  • Listen to audio within the first 15 minutes
  • Listen to Rockefeller and Carnegie
  • Training with the 4 AM crew
  • Prepare food
  • Block out 30 to 40 minutes per day to hit golf balls
  • 9 AM go to the office
  1. What is a habit or routine that you on daily basis that allows you to be successful that most people don’t do?
  2. You and your companies have trained thousands of people in the world of fitness and you’ve been around thousands of entrepreneurs, what separates the winners from the intenders?
  3. What is a project that you are working on right now that you are really excited about?
  4. If our listeners want to learn more about you and your products, where can they find more information?

John Fosco

    1. John Fosco is a self-taught serial entrepreneur. His approach to business and deal making is rooted in human psychology and the “chess game” that is a constant in all business environments.
    1. NOTABLE QUOTABLE – “When you do business, you don’t have friends. No one is your friend. You must be the fact checker, no one is your friend.” – John
    2. He started his career in business at 19 years old working for a 300 million dollar + chain of fitness clubs. Within 5 months he became the companies highest grossing salesman which opened up the door for him to become the youngest general and then regional manager(s) in the companies history at the age of 20.
    3. From there John ventured out on his own, founding MMA Stop at the age of 21.  MMAstop was an online retailer of all things mixed martial arts/combat sports.
    4. John sold that business and went on to create the largest Sports marketing agency in the UFC space.
    5. John, at this point what is driving and motivating you?
    6. On your website BusinessAndBiceps.com your bio reads, “His approach to business and deal making is rooted in human psychology and the “chess game” that is a constant in all business environments,” describe this “chess game of human psychology.”
    7. How do you structure and organize your days?
    8. What time do you wake up each day?
    9. Walk us through how you spend the first 4 hours of each day?
  • Wake up at 6 AM

No stimuli whatsoever – no phone or anything digital.

  • Sit and talk with myself about personal and professional life – reflection time.
  • Get lost with art and music and let my brain wonder for about 2 hours.
  • Get dressed and head to work.
  • Work does not begin until he hits the door.
  1. What is the most challenging aspect of what you do?
  2. According to Forbes, 90% of entrepreneurs fail, what are the habits and routines that you do on a daily basis that allow you to be successful?
  3. What is a project that you are working on right now that you are really excited about?
  4. If our listeners want to learn more about you and your products, where can they find more information?
    1. The Business and Biceps podcast – https://businessandbiceps.com/
Business Coach | Ask Clay & Z Anything

Audio Transcription

All right, thrive nation. Welcome back to the business coaching conversation. It is the thrive time show on your radio and podcast download now, thrive nation. Today on the podcast we have a unique opportunity to interview two gentleman, a gentleman. His name is Corey Gregory and his partner John Faso and I’ll give you a moment to write that down so you can google these guys. Corey Gregory and John Boscoe. F O s s c o f o s c o. well, why are we having these guys on the show? Well, these guys are are gurus in the fitness and nutrition industry. It won’t let me go and we’d say about Corey. Corey Corey actually decided to work as an underground coal miner until he was able to open up his first Jim at the young age of 20. Today. He’s now the co owner of the famous old school gym located outside of Columbus, Ohio.

Uh, Corey also co founded one of the fastest growing sports nutrition brands on the planet muscle farm. Corey also has actually helped to develop the programming and the nutrition for a site called cory g fitness.com. And these guys, these guys are good to this guy. Cory is kind of a big deal. John [inaudible] cappa big deal, but corey was recently added to Arnold Schwarzenegger’s fitness advisory board and if you get a chance to look up business and biceps, the business and biceps podcast, they do a podcast with none other than marise Claret. Who’s Marie’s. And I think I know that name, Maurice Clarett. How do I know that name? Well, Maurice Clarett, he was a football player. You’ll remember him as being arguably the best football player on the planet for a while there. He was a former running back for Ohio state. Uh, he was dominant, absolutely dominant in college.

And, uh, he had a little bit of a falling out with the NFL because he challenged the nfl draft eligibility rules requiring a player to be three years removed from high school before they can go into the NFL. Long story short, he had multiple arrests and he actually went to jail for awhile and after getting out of prison, um, he actually has really turned his life around and has become a very successful entrepreneur and a public speaker and he does a podcast with these guys. And then w who is John Boscoe, who is John Foster, the ladies want to know, the guys want to know who is John Faso? Well John Faso is a self taught serial entrepreneur and his approach to business and deal making is really rooted in human psychology. He kind of used businesses kind of like a chess game and he, he really has done well for himself.

He started his career in business at 19 years old, working for a $300, million dollar plus chain of business coach type fitness clubs and within five months he became the company’s highest grossing salesman which opened up the door for him to become the youngest general and then regional manager in the company’s history at the age of 20. From there he went out getting into the MMA, the mixed martial arts space at the age of 21. And he started a very, very successful company, the largest sports marketing agency in the UFC space, and now he and his good friend Corey and Maurice Clarett, they do the business and biceps podcast together when they’re not growing their brands. Check those guys out during the break and make sure you do your research on these guys. But now without any further ado, our exclusive interview with Corey Gregory and John Faso right here on the thrive time show on your radio. I’m going to pick on cory first because cory, I read online that you actually decided to work as an underground coal miner until you are able to save up enough money to start a gym at the age of 20. Is that right?

Yeah. I wish it was a decision. I think it was the only decision. Basically it was the fourth generation coal miner from like southeastern Ohio. It was the best job in the area to be able to save the most amount of money in the quickest fashion that literally had I could work. I think I worked about 90 to 95 hours, literally a week. Um, that’s how my paycheck, so I would get like 40 to 50 hours of overtime per pay and so literally I dedicated just to that and lifting weights for like four and a half months to save money to move away.

So what time in the morning did you start your shift in the coal mine?

Uh, it had to be on the cage, which is like the elevator to go down 600 feet under the ground at 5:00.

Wow. Okay. Did five. So now what you say you delayed gratification by working in a coal mine before becoming the owner of the famous old school gym located just outside of Columbus, Ohio. Uh, John, what were you doing? How did you get your start? Now you’re obviously known as this super successful fitness entrepreneur, but how did you get your start?

Um, I, I would say I got my start through kind of, um, uh, working for one of the most brilliant people I’ve ever had the chance to work for. So when I was 19 years old, I dropped out of college and I got a desk job at a gym and

the gym was doing about $30,000,000 a year at the time. Now it’s doing about $500, million dollars a year. And um, I got a chance to work with the owner and he, uh, he helped me realize very quickly that, um, I just like every other employee, didn’t matter. The only thing that mattered was production and he would like people who produced any, would not like people who didn’t produce. So I got an education at 19 years old of what I believe is probably the greatest lesson in business and for entrepreneurs. And that is that we live in a, what have you done for me lately world, and if you are not producing, take a seat on the bench. So I came from that world. Unfortunately that world, um, being in a gym, I, I created, um, a whore, a horrible opioid addiction that almost killed me. And, um, when I, when I, uh, overdosed on opiates, I basically started my life back over and, and that process was launching my first business, which was an online retail mixed martial arts kind of saved my life. I, I trained in all the martial arts. I launched an online retailer and, um, and then kind of sky was the limit from there, I ended up selling that and I started the, the largest sports agency in the UFC space before cory and myself started working together.

So how did you and Corey meet John? How’d you guys meet?

Yep. I was, um, running a large corporate marketing budget in the UFC, a for like video game companies, software companies and law firms. And Corey was working and running a Mussel farm and I approached muscle farm and I said, listen, you guys are spending seven figures a year. My agency can allocate that capital much more effectively and our deliverables can increase. I’m sincerely and um, and they did. And we put together a three year deal. And, uh, we had probably the most successful marketing run for any brand in UFC history.

So you guys met each other and you know, you meet a lot of business coaching people. What made you decide, corey, that you wanted to partner up with John and to work with him? I meet so many people that pitched me all the time. Hey, we should partner up, hey, we should do a deal together and I would say 99 point whatever percent of the time. It’s not a good fit. And how did you guys decide? Uh, Corey, how did you decide that we’re teaming up with John was the right move for you?

Well, if I, if I think back to when we started working together and we’ll call it on different sides of the table, what was something I could never deny was that John always did what he said he was going to do, which I think, you know, 99 percent of the time isn’t Mckinney true either. And so it’s like every time that I was, let’s say call it an unfortunate situation, cash crunch or the business was doing this, there was never a problem with John, like John always in his company at that time, which I dealt with John all the time, was always there to just smooth everything over, continue the process, keep things going, and just the loyalty that he had to me as a client was, was just unbelievable. And so, you know, if we fast forward after we both sold out, we’re both, I guess free agents again are just not, you know, didn’t have any businesses that we were running. It was a natural fit that we had worked. Like John said, probably one of the biggest successes in UFC history by far.

Like you can’t even do what we did. It doesn’t even exist anymore. Meaning like you can’t just be as a person and build a company in sponsor in the UFC. Reebok’s got it locked up. Monsters got it locked up. And so like what we did together was really, it was really something pretty special from a marketing standpoint. And so thinking that we could get on the same side of the table and we went through stuff and an outline boundaries and, and, and those types of things early on and it just, it just made a lot of sense. And literally everything that we’ve done, three businesses now have all been seven figure earners, um, together, which is unbelievable.

No, I wanna I wanna I don’t want to build up. You build up your head too much. I don’t want to do it over over cellular to the thrive nation here. But you were recently invited to Arnold’s to be a part of Arnold Schwarzenegger’s fitness advisory board. How did that come about and what did that mean to you to be invited to be part of Arnold Swartz sneakers? Fitness Advisory Board.

So Arnold, so the thing with every body builder looks up to Arnold, right? It’s just, he is the undoubted, like undeniable, like main factor that made the fitness industry or helped contribute mostly to it being, you know, a thing. And so I always looked up to our node in geographically I just happened to move to Columbus, Ohio, where the Arnold classic is, which is the biggest fitness event in the US that he hosts. And so at a young age, at 20 I was a working there selling programs and I got to literally 30 seconds to get a picture with Arnold. But it almost was the first like, all right, I’m in the presence of this guy, that’s this figure that I’ve looked up to that read about in magazines, you know, pre Internet. And that’s where I got a lot of my information from, right.

Just as a young, um, lifter and whatnot. Right. And over time I just, you know, always kind of had this dream to work with them one day and I an opportunity several years later to partner up with him in my previous brand that I had started in, you know, got, got a chance to really showcase my knowledge for fitness, showcase my discipline and how I operate. And then we just got along and you know, since we don’t do business together currently, but we were still friends and he’s been a great mentor to me and he’d just something, something that every time I’m around him multiple times a year to spend some time with them and it’s a. I always come away with just realizing there’s no ceiling to the light to this life. And Arnold is taught a lot of people that. But especially I’ve grabbed that from him.

Now, John, if you think about Arnold Schwartzenegger, if this is the. For the listeners out there that really know about Arnold Schwartzenegger where they’ve read his books or they’ve spent a lot of time listening to podcasts that he’s been on. He is a master of human psychology. I don’t think people would. They think about Arnold Swatson Nigga. They don’t think about the human psychology, but that guy is a master of the mind. And when he would do those fitness competitions, he won the competitions mentally before he even got on the stage. I mean, all these people were phenomenal physical shape, but he wore them down mentally and he just, he’s very good at negotiations and that human psychology that I was reading your bio and uh, one thing that you did, it was on your website, their business and biceps is it, it says, your approach to business and deal making is rooted in human psychology and the chest skin.

That is a constant in all business environments. What are you talking about? My friend, thrive nation. When we return, we’re going to get into the mindsets of Corey Gregory and John Boscoe, the celebrity fitness gurus. But before we go to the break, let me tell you about one of our great show sponsors. That’s onyx imaging. Do you want to save both time and money on your office and printer supplies? Do to save time and money on your office in printer supplies? Well, if you do come our good friends at onyx imaging that it’s onyx imaging.com, and you can both time and money on your office supplies delivered direct to you.

Make sure you never miss a broadcast by signing up for the thrive time show podcast and back to a show that’s cooler than the other side of the pillow. It’s the thrive time business coach show.

Welcome back to the thrive time show on your radio. For those of you just now tuning in, we’re having an exclusive interview today with Cory and John Corey Gregory and John Faso, celebrity fitness entrepreneurs and podcasters. They team up to do an ongoing podcast with Maurice Clarett, the former Ncaa football star who, uh, went to prison, announced, turned his life around and has been a very successful entrepreneur. These guys have built more multiple multimillion dollar companies and they joined together to do a podcast called business and biceps, that’s business and biceps. Now these guys are, they work with a lot of celebrities. And, uh, one of the celebrities that do, they’ve worked with that, that cory’s worked with is Arnold Schwarzenegger. And Arnold Schwartzenegger, uh, actually invited Corey Gregory to serve on Arnold Schwarzenegger’s fitness advisory board. So, you know, corey spends time with Arnold and I’m a big fan of Arnold Schwarzenegger because what, people don’t know this, but Arnold Schwarzenegger became a multimillionaire before his acting career ever took off.

He actually made money. I’m in the concrete industry and uh, uh, it’s crazy. He called, he called his company in concrete and uh, he just got the idea that hey, Americans are obsessed with anything that’s European because if it’s from Europe, if it’s from, it’s from Europe, it has to be better. Right? So Arnold Schwarzenegger was working out all the time with a bunch of guys who worked out all the time and so he decided to launch this thing called the utopian concrete. And so he would do mailers in the need, put ads in newspapers and do mailers advertising the off the concrete because he understood the American psychology that Americans were willing to pay more for European concrete than American concrete. And so Arnold Schwartzenegger built this multimillion dollar business coaching concrete and real estate company well before his acting career and his fitness career took off to the extent that people now know him today.

And one of the, one of the reasons why Arnold was able to be so successful is he says that he is. He’s really kind of a master of human psychology. And if you watch the movie called pumping iron with Arnold Schwarzenegger, the entire movie, he’s doing mental battles and mental move. So it’s like a 48 laws of power by Robert Greene is being unleashed on his opponents. It’s like his opponents are playing checkers and he’s playing chess. It’s like Arnold is the master of the mental intimidation, the mind games at at the highest level of fitness and business. Everybody’s in shape. Everybody’s smart, but it’s the person who can out think and which their opponent that tends to win. And so during this next segment, John Faso and Corey Gregory explain how the mental chess game of business impacts the level of success that you will ultimately have as an entrepreneur. So then he further ado our exclusive interview with Corey Gregory and John Foster.

Every time I’m around them multiple times a year to spend some time with them. And it’s just realizing there’s no ceiling

to the light to this life. And Arnold is taught a lot of people that, but especially I’ve grabbed that from them.

John Arnold Schwartzenegger for the listeners out there, really know about Arnold Schwarzenegger, where they’ve read his books or they’ve spent a lot of time listening to podcasts that he’s been on. He is a master of human psychology. I don’t think people would. They think about Arnold Swatson Nigga. They don’t think about the human psychology, but that guy is a master of the mind. And when he would do those fitness competitions, he won the competitions mentally before he even got on the stage. I mean, all these people were phenomenal physical shape, but he wore them down mentally and he just, he’s very good at negotiations and that human psychology that I was reading your bio and uh, one thing you did was on your website, their business and biceps is it, it says, your approach to business and deal making is rooted in human psychology and the chess game. That is a constant in all business environments. What are you talking about? My friend?

Any discussion with anybody on the opposite side of the table trying to get a deal done is the first thing that you can bet on and you should identify is human instincts and human behavior because at the end of the day you are dealing with a human being. It does not matter what kind of deal you’re trying to put together and human beings have very similar emotions and when you are trying to make a deal with somebody, it is crucial that you allow them to speak for as long as humanly possible. Because when people speak, they lay out to you their lives. If you’re listening for the right things, they tell you if they have kids, they tell you if they have any prejudices. They tell you their business background. They tell you so many things through words. If you’re listening and then when it’s your turn to speak. I always say you have to be a chameleon when it’s your turn to speak. You know, the road to take because they just gave you so much information by speaking to a direct question that they had no clue that they told you all about themselves either by the accent they talked with or the other things I referenced that you really have, you’re, you’re so much more informed on how to deal with this person, how to speak with this person, what to say and what not to say, if that makes sense.

Based upon what you just told me. It sounds like you’ve probably read 48 laws of power, uh, the art of the deal. Uh, maybe the art of war. Uh, talk to me about some of the books that you’ve read or audio books you’ve consumed over the years where you say, hey, these books really, really helped me to become the deal maker that I am today.

Yeah. So what’s interesting is, um, you know, I, I don’t have much of an education at all. And um, before I started reading is when I learned this stuff. And the reason I learned it is because I had nothing. I had no education, I had no role models. I had no mentors, so I had to figure it out on my own or really not eat, so I was forced to say, okay, what could I grab that I can then use to create something of myself? And I just noticed these patterns in human behavior and those patterns are, are the foundation of my sales strategy because um, there is tried and true as far as time. And then as time went on, um, the art of war is like my Bible. Um, I view business as, as war time. Every single day the world is trying to kick your ass. Your competitors are trying to kick your ass, you know, your labor is trying to get more raises. Your landlord wants more every day someone’s trying to kick your ass. So the art of war is a constant in my life and I read it probably every day.

Yay.

Z. Our celebrity fitness experts there, they seem like a business is pretty intense. Do you agree that businesses, that intent?

Yes it is. And you’ve got to be intense and only the intense survive, you know, uh, that come out. All right. So that’s why I love the book, the art of War you do, I do, because it breaks down and it’s just old school ways of thinking about things and because the book was written 3000 years ago or something, right? But it’s so true. It’s so true. And the the mindset of that book, if you are going into business or your have a new or young business, and if you don’t have the mindset of it’s a tablet of war because everybody’s out there, like you said, stay tuned

No complaining, no excuses. You’re the stoppage. Oh, the breakthrough. It’s a choice of streams and other things. You without a doubt,

oh, thrive nation. If you have started from the bottom and you found yourself still at the bottom show for you, this could be the submarine show for anybody out there that has yet to learn how much the art of war really does impact your businesses. You know those interests were so hot, so hot. We’re going to make them longer. We will be just, we now have, you have to say it’s of us talking. We now have the full version of the song up on spotify and it’s called started from the bottom with Colton Dixon and yours truly. So it’s up on business coaching spotify now. You can get it. Colton Dixon, top 40 music artists. We didn’t get to show linked. Can we get a, a link chat? Let’s put a link to the spotify. Download this song on today’s show notes. Now. See we’re interviewing today to celebrity fitness gurus.

We have Corey Gregory and John Foscar. Now for those those down just now tuning in. Uh, Corey Gregory. He actually owns probably the most famous, most well known Jim and Columbus, Ohio. It’s called the old school gym. But what you don’t know is he actually went to work in a coal mine to raise the money needed to start his business. I’m now he serves on Arnold Schwarzenegger’s fitness advisory board. He teamed up with John Phospho who made a name for himself in the MMA world, a really, really dominating in the world. And when the world of sports marketing, before the MMA got huge, he helped me grow with it. These guys are very, very successful guys and they teamed up with [inaudible], with Maurice Claret to build one of the world’s most successful podcasts called the coal business and biceps where they were marines, Claret, the former standout football star, and these two guys, they get together and they do their podcasts and z.

they’re talking during this interview here about the, the, the chess game of business and how just kinda rough and dark business is. I don’t, I don’t think a lot of people want to talk about the dark side of business. But can you talk about how real the dark side of business really is? Yeah. I’m in the middle of. I’m in the middle of the dark side right now is, you know, with what they say when you’re in the dark side, right? Just keep, keep going, keep going. You’re going to get out of it if you’re going through hell. The last last five years I’ve been sued. And uh, what, what the kind of a little bit the breakdown is. I owned an auto auction, I sold it and then I had a five year non non commit and I waited eight years and I opened up my new one that I have now and yet they still you.

Some people are just so litigious that gets so mad and there’s. There’s a couple ways that you can compete in business and one of them it’s a move is to sue someone down the road and then you tie them up in business, business litigation and sometimes it has a foundation and sometimes it doesn’t. And as an example, famous examples of that. Southwest Airlines, famously braniff airlines couldn’t compete with southwest, so they tried to make it illegal for them to fly, which is why if you look up southwest airlines, the love amendment, they had to actually go into court to have the right to fly within the state of Texas because of all sorts of ridiculous litigiousness. Yes, there are a lot of very, very big brands that have fought legal battles forever caused by a competition that can’t compete, but they just want to make the, the, the, the winter, I’ll lose sleep.

Yeah, and here’s exactly, and spend money because it’s all about the dollar. It’s all about the benjamins. Now there’s two kinds of people in the world play. Everybody wants to. Everybody wants to be a little taller. Just that’d be what they do is they reach around and they put their hands on. The other businesses will say, people right now I don’t. Under his story is going and they put it. They pushed and they pushed them down, so therefore you are then taller. The other one and the one I subscribed to and the one that I’m going to encourage people listening out there to do is that is is that you? You raised yourself up a little bit and then therefore you’re taller. Agitating right now? Yes. He only did that change.

Did did? Yeah, so chuck and pretend like my head just go down. Oh, I’m taller now. Here you come back up, came back and then. Or I can go to this and how that works for you during this interview. It seems like John is saying that if you run a multimillion dollar business, you’re going to be screwed.

Well, people are going to try to screw you and that’s, that’s the key and that’s why you have to think of business as war strategic. When I opened up my optometry clinic, I didn’t have one optometrist come by and say, hey, good girl. Good luck bro. If thinking to help you with, hey, if you don’t, if you can’t make enough this month to pay your rent, let me know because I’ve looked at bringing topic trust, we to stick together.

Not only do the other competition screw you, but like back in the concrete world, people that you would hire the job to do. Oh, they’re trying to screw you because they want to fire you and hire someone cheaper. And what does it take? Seventy five percent of your employees are stealing from you according to the US chamber. Yeah. Just to us, Jamie as news. Yeah. Seventy five percent. Over 80 percent of people are lying on their resumes. If you weren’t at the band, now you are so without any further ado, back to our dark side of entrepreneurship interview with John Phospho from business and biceps and Corey Gregory stay too. I didn’t realize how many people wanted to take shots at me. You’d almost like rocked my business coaching mind. These people that I thought were friends were wearing masks and we’re trying to take my customer and hire my people. I mean it really. I mean honestly it was like a. He was bad for me. It was bad. I wasn’t ready for it.

Here’s the thing, you know, I think once you get into business, you got to realize when you’re doing business, you don’t have friends. Your partner isn’t even your friend. If he happens to be your friend, it’s a luxury, but that’s not why you get partners in business. So no one is. You’re all friends. Sorry if I can swear. No one is your friend, so you have to treat every situation like you are. The fact Checker, you are the fact checker of everything. You are the fact Checker of your margins, your, the fact checker of how much product come in, you’re the fact checker of if the service you are selling is being carried out correctly because your employees sure as hell are not going to take ownership of your business. Your vendors are sure as hell not going to count every product they send you and you’ll have to fact check every. No one is your friend and it’s okay to be at peace with that.

That is business because so many pete, we cannot control if people do business ethically or morally, so it’s safe to assume that they’re not going to do it ethically or morally. That’s how we protect ourselves, so let’s not be naive. Let’s not be stupid and more importantly, let’s not put our business at risk or ourselves, so you have to operate with a certain, like I said, a wartime mentality that is a court. I want to get your take on this because I think there’s somebody out there who’s going, no, I want everyone to be my friend. Obviously you two are partners, but you’ve come about your success. You know differently. I mean you guys had each achieved a certain level of success before you two met. Can you talk to me about your, your mindset to as as it relates to business being war and having to be the fact checker and being the person at the end of the day that has to really, really care because certainly nobody else does. You know chuck, even if you hire a professional accounting service, you still want to make sure you look over the tax returns that the people are sending into the irs trust but verify. Do you know why that is? Because you have to war time mentality, wartime mentality. So if you’re looking for a good accountant, a good accountant that is going to look over your numbers, but you should look over them as well.

Got Hooked. CPAS, CPAS,

and now back to the business coach radio show that has a diary. Call the Guinness Book of World Records

started from the bottom at the top teacher systems to kibble. We got the books. I’ve written the books. See, we get some wisdom and the to see my wife and kids and see according to your

Neisha, if you have started from the bottom and you don’t want to stay at the bottom, this is the show for you because we’re talking about the

the dark, the dark side. We’re interviewing two men who have built a multimillion dollar, multiple multimillion dollar fitness and nutrition related companies and they are explaining to us, this is Corey Gregory and John Faso. You can look them up, business and biceps. They host a podcast with the former ncaa football star, Maurice Clarett, and they’re talking about how in business you have to be paranoid in z. for the people out there that have never owned a business before. This is what I hear a lot at at chamber events, at leadership conferences taught by people who’ve never actually run a company. They’ll say things like, what? Really what you want to do is build a company and a culture based upon trust. And I feel like I want to say no. You want to build a culture based on conspiracy theories and not trusting anybody. And then once you verify, verify, verify, verify, someone’s been doing a good job for years, then you begin to trust them and maybe a week at a time or two weeks at a time or. But you don’t just blindly trust people. I mean, unless you want to get taken advantage of every day.

Well that’s exactly right. But you know, there is a little trust bucket and they give them the opportunity to pour a little bit of water will come. Trust water buckets. I want you to tap into your, to your brain on this before we go back to our interview with Corey Gregory. Okay.

If you hire a new manager, we’re optometry clinic hypothetically. Okay. Uh, your, your manager Kylie, by the way. It’s been the same manager is still there. Yeah. And she was my wife’s manager 10 years ago. So no one was 19 years old. She’s the manager. She’s great. Yeah, she’s been there 19 years I believe. So you’re going to hire somebody, let’s say like Kylie. How did you build that trust with her? How did you know that she was the real deal? Because a lot of people in that resume, man, they say to the real deal, a lot of vendors say they’re the real deal. A lot of people say they’re the real deal, but how do you determine in your mind, okay, I can trust this person. Little by little,

little by little, you know, I didn’t trust her completely day one, but I trusted her to do the things that, you know, that I had her do it. She was almost more like an assistant to me really. I’m still kind of managing and then I would hand more off to her. You know, now she does all the hiring, firing virally, people. I’ve handed that off to her, you know, she does the scheduling of the doctors. I’ve handled that off to her. She does, you know. So there’s a lot of things that I used to do that, that I slowly would hand to her and then she would, she has a problem with it or she’s getting not sure what to do. She, she knows to call me. She’s one of those inner circle people that, you know, when I call, I answered Sako Sako in the house.

They’ll call it a test. Somebody out there that I don’t know. I’m never going to answer the business coaching phone call the circle, but. But I’ve got the ones inside there now. I don’t know if you called and left a really cool message, I might be tempted to call you back, you know? I mean I can go. You see? I got some really great for you, man. You need to go right now, bro. Sounds like a male voice. That seems to be kind of raspy. I’ll call her back. I’ll call them. Don’t threaten me with a good time. I mean, some people are so to talk on the phone, you eat it like a wrong number. You hang up, you think, oh, that’s wrong number. You’re hang up and then call you back. I missed a call from this number. I’m like, dude, didn’t you left a message?

I just said so. But uh, so that’s what you do is trust is something that’s built over time in any relationship. Clay, um, you know, you, you trust and then hopefully they don’t do anything bonehead where they lose some that sloshed some of the trust water bucket. How important is the follow up when you’re building that trust? That little by little I see a lot of people that I work with initially think that this person is great, they’ve been awesome for four weeks, and then they kind of abdicate those responsibilities and what they got to do is make sure they’re following up, following up, make sure that person doesn’t start to drift you. Do now when you, when you, when you talk to one of my managers or wearing my new managers, you would think that I trusted them completely. Right? But I’m checking them complete mystery shop, shop it and Mr Justin this just to try.

I think it’s important to let people think you’re trusting them. You know, it’s like patients that come in. I one time went into a place, clay that uh, uh, they sold various things and uh, I was gonna write a check that’s backward and people actually wrote checks. Oh Wow, this is an old school show. All. Tell us about this time when families and. Well it was a, it was a piece of paper in a plastic binder about the size of your palm and maybe a little long you wrote with your hand on it and it’s connected to a bank account. Say a checking account with a string at said Bang. No. Oh man, this is so theoretical. It’s hard for me to find. I don’t know. It’s crazy. It’s crazy. It’s crazy. And so I’m writing the check and they said, oh, the only way we’ll accept your check is if we get a credit card.

Oh, so as a backup. Okay. Let me say fact, if you have two credit cards on the backup, we’d even prefer that. I’m like, oh, well, it just made me feel like they didn’t trust me. You think about in your hot check. Yeah. Right. Let me really, really, really, really seriously. I’m buying a chair and you’re just to wear me out. So I think if you some. What am I pointed some businesses say to themselves, Hey, we know there’s 100 hundred clients coming in and let’s treat them all as if they’re gonna steal from us. Therefore none will steal from. Treat everyone like equipment. All right, so there’s no trust that you’re walking use field of. No, trust me. Just eyeballing. Yeah, there’s a security guard comes up and puts his hand in his shoulder. He walks around the building on you.

Morning this happened. We had a guy come in for his haircut at elephant in the room this weekend, and he got his hair cut and at the end he said, oh, I didn’t realize that I forgot my wallet. Well, that’s his game. He’s done it multiple times, you know? Yeah. But we don’t make every single person. It was suggested by a member of the team. They thought, you know, maybe we should verify that everyone has their wallet before we cut their hair, because that’s kind of like, you know, if you go out to eat and they would say, can I get you a beverage? He goes, yeah. Well, let me verify that your card goes through first. I mean, it would feel kind of weird.

I know what it’s really weird. Now. Hotel hotels are doing a pretty bad. Now they’re saying, hey, we’re gonna. You know, we’re going to put a deposit on your credit card, but we’ll, we’ll find it at the end if you don’t have all the, all the, you know, gluten free people out there. Well, it’s gluten free and it’s also even the people that just tear up a room, they know that tapestry of all the millennials. Let’s blame everything on gluten free. Millennials. This could not possibly be something that Vegan in there somehow to. I mean that’s kind of, it’s all the people out there named skyler. You know, you take heat away from people and they just, it just goes wrong. They lose their minds. They teach. This comes from your mind. It turns out is made to meet. But I mean this, these are, these are two teaching moments that listeners can have. Listen, there are some millennials, slackers, and there’s some baby boomer slackers. They’re slackers, but doesn’t mean you should treat every millennial like a slacker or every potential customer as a thief. You just have to have a general conspiracy theory to trust, but verify, trust, but verify. Without any further ado, back to our exclusive interview with Corey Gregory and John Faso, the celebrity fitness trainers and a business makers stay too.

Can you talk to me about your, your mindset to as, as it relates to business being war and having to be the fact checker and being the person at the end of the day that has to really, really care because certainly nobody else does.

Um, I think that was probably one of the hardest things for me because, you know, after I got all the coal mine, my main business was personal training for a decade and that business, because it was one on one or it was like, you know, it’s a super caring kind of like you’re taking care of people, you’re helping them lose all this weight. You’re told these things of this nature. Right? And then when I got into supplements and it grew to the level that a MP had grown to, I had a lot of people because I was getting lots of millions of page views, all these things of this nature for content I was doing taking shots at me. I’m kind of similar to what you mentioned, like in realize how like kind of cruel the world really was to that point. I had, you know, maybe some people locally that felt this way or that way.

And that was kind of on them, but it was a little bit of a hard transition for me. I’m naturally, I’m just not, I’m not as brash as John. He’s a little bit of a stronger personality than me and, but I wised up relatively fast, figured it out. And even though I might not say it the same way that John does, I know it. And uh, sometimes because I’m not as strong with that stuff I can get taken advantage of. But as I’ve gotten older, I’ve definitely got a little bit more stern, I guess you could say. Because what I started to realize, right is people, people will say, quotations, you say these, these business guys, men of today, or you know this or that, or you know, but I understand why those things are said because guys that are in our position that had multiple seven figure businesses have been through so much that it thickens your skin to be a little bit more direct or a Lotta bit more direct to be very intentional about how you do things and to have a business coaching expectation level if other people want to all that. They got to bring their game. And I’m still evolving with that and getting better with it. But it’s definitely, um, it definitely was a challenge for me but, but it, but it’s getting better. But I also had consumed tons of Andrew Carnegie as John’s book of the art of war is like kind of his, I guess Business Bible. Mine is the wisdom of, of Andrew Carnegie told by Napoleon Hill books. I get a book I give away constantly. It has the 17 principles of success that have a massive fan love and, and really live my lifestyle.

Do you, were you a popular kid growing up there, cory?

No.

Entering the Dojo of Mojo and the thrive time show.

Welcome back to the thrive time show

on your radio. Right? We’re interviewing today celebrity fitness trainers in business creators. Corey Gregory and John Foster. They’ve built multiple multimillion dollar companies. You can read their complete [email protected] They have a top ranked podcast that they host with Maurice Clarett, the former Ncaa football star, and during this particular portion of the interview, I’m asking these guys if they were popular kids growing up, and the reason why I asked that is I think a lot of people think that for somebody to become a successful entrepreneur, they had to be super popular in the cool kid. Yeah. No, but I actually think. I actually think it’s the opposite almost every time. It’s almost like the people that were marginalized or kind of the outliers of the people that weren’t the high school quarterback weren’t the best basketball player, weren’t the running back. Is that the category you fit into? I feel like that most of the people that I know that run big companies were somebody who was kind of on the outside or not at the top of the heap. They were somebody who was maybe competing, but they weren’t like the most popular person and I feel like a lot of people that I know, this is just my own personal life who I’ve met who were the homecoming king or the homecoming queen or the Star quarterback. Life has been hard for them when the popularity contest wore off, especially if they didn’t have a workup. Work Ethic now and I’ve seen it both way, but you’re right, it can be more difficult because they had the easy, you know, they had that easy button early on, you know, whenever, you know, you said your looks and your charm and, and, and those things fade. Not necessarily the charm. It can can’t. But uh, yeah, it, it does seem to sometimes, uh, it’s like anything, you know, whenever you have success, it’s like a person

that’s had money and then loses it all. It’s tough within the person who never had the money. You know what I mean? We don’t know what you’re missing. Well, you know, Corey and Gregory, they share kind of their, uh, Korean, uh, Gregory and John Boscoe. They share about their upbringings and John actually grew up as kind of like the popular kid, the big guy on campus and corey was somewhere in the middle there, but we’ve talked about kind of where they came from and how they got to where they are today. Do you, were you a popular kid growing up there? Cory?

I was a tweener. Okay. I was a poor kid so I didn’t have the cool stuff and I’m an okay athlete, but I was just nice to everybody and so I would call myself a tweener. So, I mean, I think like, but you know, what’s so interesting is I wish I had hindsight and I, and I tell my kids, I have three kids that it doesn’t matter if you’re popular or not, right? Because it was a clean slate once you get out of that small bubble that you call high school or whatever. But to me, um, yeah, I wasn’t like an extremely popular kid. I was just, I think just kind of average, I guess

John, were you extremely popular young guy in high school?

Huh?

I was. And I think it was for a lot of the wrong reasons. Um, I, you know, it, you know that quote. Is it better to be feared or is it better to be loved? You know, I think I was going through a lot in high school because of previous a family circumstances that I was physically pretty large. I was very aggressive and I think a lot of people feared me and you know, just in high school, um, that made everyone want to be my friend and um, so it’s not something I’m proud of at all. Um, but uh, yeah, I would say yes. My friends was like more had like an urban feel and like a country setting. So like we were essentially like outcast where I live, part of why I wanted to move to the city is because I didn’t really fit in where I grew up at, at all on top of it.

The reason why I asked that is because I think a lot of what people go through as a kid shapes them as an adult and for me I, I stuttered as a kid, couldn’t really talk well and tell us about 13, you know, so I hop on the school bus, other people hop on the school bus I have on the school bus and I immediately feel the anxiety because people would just taunt me, just taunt, you know what I mean? It would just be heckling, shoving into lockers, that whole thing. I went through that whole thing, couldn’t really talk well for a long time. Had one neighbor kid I tried to be friends with and then he actually abused me and then I confided in the parents that had happened. They ostracized me and it just was like, you know, one thing after another when you’re somebody who’s gone through that.

I grew up kind of the art of war mentality, you know? So I never really had to be taught it. It was more of like, I can’t trust anybody, you know? And, but yet I started trusting people as I grew the business because, you know, when you grow a multimillion dollar company, everybody wants to be your friend, so they smile at you and Oh, you’re the best boss. Oh, you’re the man, you’re the man. In fact, you’ve always been the man. What book do you recommend to boss? Hey, I’d like to partner with you, team up with you. And then you find out your secretaries having an affair with your manager and you find out this person’s stealing cash and you find out all of a sudden I became like a conspiracy theorist again. So I was, I started off kind of paranoid and then became trusting and then became paranoid again.

And I want to, I want to ask you guys this because you guys are sound to me like your guys who are very proactive about your life, which requires I’ve never met somebody who’s super successful that doesn’t meditate or plan or thoughtfully start their day. So I want to ask you guys each this and I’ll start with you cory. How do you spend the first four hours of your day? I mean, how do you, how do you organize the first four hours of your day in a way that allows you to be a proactive person because so many business coaching people become a reactive person once they start having some success because of all the people taking shots at you. So how do you stay proactive? How do you spend those first four hours of your day?

Because I get up super early, but I think that this right here is something I’ve talked about off and on for a really long time and it’s what made all the difference in the world for me because I’m trying to balance a, not only multiple businesses and being a dad, but I still compete multiple times a year. Um, whether it’s in natural bodybuilding or power lifting and that those goals drive a lot of what my fitness side of my business is. And so to have multiple hours per day to not have to worry about any of those other, let’s call it, like responsibilities by necessity is, is, is how this all happened. Um, I evolved to where, you know, I get up at three between 2:45 and three. Oh five. It kind of depends and I know it sounds like hilarious, but that 15 minutes can make all the difference in the world compounded over a year, but you know, and, and I have very non negotiable items that I do every day and in one of them to have two of the main ones are literally as soon as my feet hit the ground within 15 minutes.

So by 3:15, 3:20 something is in my ears, meaning, like our podcast, business and biceps. Maybe I’m listening to it back. Um, it’s, I’m listening to you guys on, listened into a startup attic. I’m, I got audio books or a, I’ve got carnegie stuff. I’m pulling from Youtube. Something is going straight into my dome, out the gate. That’s going to make me better because like John, I don’t have a traditional education. I’m self taught all the principals from Kiyosaki to Carnegie to Rockefeller has made a huge difference. So I keep, I keep up on that material. I have about a 35 minute drive to the gym. By the time I get to my gym, we have, we have a, um, at old school gym, we have a crew called the forehand cruisers about 20 or 30 guys there almost every morning to train and it’s like a competitive natural power lifting team.

So I get there like right at 4:00 and I trained from about four to six and then as soon as I get out of there, it’s right back to the, um, the development material, whether I do more conditioning or I’m just driving home whatever it is. So literally by like six, I get home at 6:36, 45. I’ve already listened to something to make me smarter for at least an hour if not longer. And I’ve trained my body for two hours. And what that allows me to do is literally operate, I believe with a very clear mind because all the nervousness, all of the, if there was anxiety, any of that, it’s all been already laid out in the gym super early towards a defined goal, which comes back to Andrew Carnegie’s definitive purpose. The overarching goal of me trying to change generations, but then the specific goals I have on my calendar and so that is like really important and from then I try to really look at, like right now I’m focused on making my golf game better and so one of the things I’m really into, like I’ve allocated 30 to 45 minutes to just hit balls, but also sometimes I’m listening to the podcast or I’m just not listening to anything, I’m just letting my brain Marie’s before I hit the office, like around 9:00.

So it’s like I prepare my food, I go to the range and then I come straight to the office. And so I usually get, like I said, hour and a half, two hours of training, a little bit of something that’s a hobby that I enjoy. And then I’m primed up and ready to the office. You know, 8:30 to nine.

No John, what is your first four hours of your day look like?

Yeah. So, um, I get up at about six and I’m a, I would say fitness is very important to me. I do it later in the day for my own reasons, but always the first thing I do, first thing in the morning is no, no stimuli whatsoever, no stimulate, no phone, nothing. And I, um, I just kinda go down. I, I collect art so I go downstairs and I just, I just sit with myself and I, I taught, I just kind of talk to myself in my head about my personal life and about my professional life and kind of about the things I need to work on. And it’s, it’s just really, um, reflection because I’m one of those people who is obsessed with not hearing or talking about what I’m good at or what I’ve done well. I don’t want to hear that I want, I want to hear and I want to focus on where I’m weak and when I don’t have any stimuli and I can have the peace of the morning and no one’s bothering me.

I can really break down, you know, how I, to somebody the previous day, um, how I, how I affect my family when I’m really a bit busy. And, and, and I don’t call them back and then how I affect people in the office when I, when I handled myself a certain way. And then, um, after that, uh, I just, I just kind of get lost with, um, with art and music. I always bring music into stimulate my mind. Um, to me it’s artistic. I love to just listen to music and let my brain wander and a lot of the creative stuff we do, I get the ideas from staring at art and listening to music. So I basically let my brain go free for about two hours. And then, um, and then I get dressed and then I drive to the office and there’s no traffic out here in Columbus, which is amazing. And um, I, I have such a peaceful drive to the office because all I’m thinking about is what I’m listening to. And then once I get through the door, work begins. But for me, man, it’s, it’s all about breaking myself down and focusing on how I can get better. And, and, and, and the crucial point there is being honest with myself, which is, which is hard to do. Um, but I, I, I think I’ve learned to do it at least much better than I used to.

Well, John, I’m going to ask you as we wrap up this interview, I’m going to ask you a really tough question and we get a chance to one up. You know what I mean? So Corey can sit back, listen, think about it, plays, play some chess here, one up you. So here we go. This is, this is the question I want to. I want to get your take on. According to Forbes, right now, 90 percent of business owners fail. You know, 90 percent that sets a high number. But what’s crazy is that I, as, as a, as a guy who does marketing and consulting for clients of the 10 businesses that survive, I only see like for maybe three or four, I’ve worked with thousands of business owners, three or four of those, of the, of the surviving 10 ever make a profit. Why in your mind do most business fail?

Dude, most businesses fail. And what would be your, if you’re sitting down with an entrepreneur and he’s just bombing, he’s not succeeding. You guys are having massive success and a lot of different businesses. You’re sitting down with somebody and they’re humble and they’re coachable and they’re saying, Gosh, you know, John, what are the habits and routines that you’re doing that I’m not doing? What? What would be your advice to them would help an entrepreneur out there that’s on the precipice of becoming a statistic, thrive nation. When we return more with our exclusive interview with cory and John, but before we go to break, let me tell you about a chiropractor. The chiropractor of choice for Wayne Gretzky. Great one, Nhl Hall of fame hockey player. Who’s the chiropractor that he wants chose. Oh, he chose Dr. John Siblings. Chuck, tell us about his website. How do we get there? Get there by going to Dr John Sibley Dot Com. That’s Dr. John Sibling. Com, or call them

Yeah.

The one you are now entering the Dojo of Mojo, the thrive time show prep time. Show on the microphone. What is this? Top of the charts in the category of business written down on business topics like dentist provided you with internship, like if we go past that, you might get motion sick. Grab a pen and pad in this group.

Three, two, one. Here come the Business Ninjas,

Dr. Z on today’s show, we’re interviewing real entrepreneurs, gregory and John Bosco. They’re great. They’re great guys. There are some people that want to be politically correct. Yes. There’s some people that don’t correct. These guys don’t make an attempt at all to be politically correct there. They’ve built multimillion dollar businesses in the fitness industry. If you wanna learn more about them and read their complete bio, you can go to business and biceps.com, but I asked the guys a question. I said, Corey Gregory, John Boscoe, 90 percent of businesses go out of business. According to Forbes. Ninety percent of businesses fail. Why do you think that is and what can the listeners do about it? I thought it was a a question that could be answered with a certain directness and candor that maybe only they could provide, but the answers that they provided were more real and more raw than perhaps any other answer I’ve ever heard in the history of the show. So I’d like to get your take on this question before we get to there. Take. Why do most businesses fail? Dr C, nine out of 10 fail and what can the listeners out there do about it

because they don’t have a business coach, they don’t have the roadmap to success and unfortunately it’s like a chain and you need about, let’s say we teach in our in person workshops, we have 13 different topics we talk about and if one of those is not there or is very weak when there’s just a little bit of tension on that chain, it breaks. So you have to have each one of them rock solid, strong to have a successful business and what are. What are those 13 claim?

Well, we did you some of the things we talk about at our business coaching conferences, but you’ve got branding. You’ve got to get your branding done. Marketing, marketing, accounting. I talked to. I just to firing. I just talked to a lady today with a multimillion dollar company. I got to tell you something. Her payroll for the last month is off by so much, it’s almost 60 percent more than the budget. So the manager knows what the budget is yet. Her manager, this is a, uh, a lady, a very successful company. And in the last month her manager ran up her payroll by 60 percent. Double staffing crisis all the time. Yeah. And the excuse that was shared by this, this lady, either this is Shia, was wanting feedback on these skews, but the issue is she said, I just got really busy and hadn’t looked at my numbers for the past three months.

Yeah. And that’s another thing. You’ve got to know your numbers. You’ve got another cost of goods. You’ve got to price them. You’ve got to know what your competitors are doing. I mean, there’s so many different parts of having a successful working on the business part, right? And we teach you all the systems that your coach helps hold you accountable, but let’s just say that you’re in need of kind of like a verbal, sort of like a whiplash today. You’re like, I just, I just need somebody to book the get out of Nice five gallon drum of whoop a ace and I just want them to open it up, crack it open and let me have it. Well my friends, you are in luck. Back to our exclusive interview with Corey Gregory and John Boscoe. Check, check. Check it out,

baby. Baby Baby, baby, baby, baby. Baby alive.

Friday’s you get ready for the glass to break. Here we go. Well, John, I’m going to ask you as we, as we, as we wrap up this interview, I’m going to ask you a really tough question and we give corey a chance to one up yet. You know what I mean? So Corey can sit back. Listen, think about it. Plays, play some chess here. One up you. So here we go. This is, this is the question I want to. I want to get your take on. According to Forbes, right now, 90 percent of business owners fail, you know, 90 percent that sets a high number. But what’s crazy is that I, as, as a, as a guy who does marketing and consulting for clients of the 10 businesses that survive, I only see like for maybe three or four, I mean, I’ve, I’ve worked with thousands of business owners, three or four of those, the, of the surviving 10 ever make a profit. Why in your mind do most businesses fail? Dude? Most businesses fail. And what would be your, if you’re sitting down with an entrepreneur and he’s just bombing, he’s not succeeding. You guys are having massive success and a lot of different businesses. You’re sitting down with somebody and they’re humble and they’re coachable and they’re saying, Gosh, you know, John, what are the habits and routines that you’re doing that I’m not doing? What, what would be your advice to that? Would, that would help an entrepreneur out there that’s on the precipice of becoming a statistic?

Okay. So what I would I would say is this is their needs. Uh, people need to start respecting the skill level of entrepreneurs. Everybody can identify because it can see it on TV. How good at baseball player is a basketball player, a soccer player, you cannot see how good a businessman is and people don’t even know how to identify the traits of a good businessman. So first off, nine out of 10 people that go into owning a business or being an entrepreneur should never do it in the first place because they do not have the skill, the wherewithal, the ability to separate emotion from business. And they’re not prepared. You know, it’s a fantasy. It’s a, Oh, I want to own a clothing boutique. I want to own a restaurant. Everything is birthed from a fantasy. It’s not burst from, okay, there’s a gap in the marketplace.

I’m going to provide value or no one else’s. This is my differentiator. And let me, I’ll go, no, that is not how they think. They think of it like a fantasy and they don’t understand that $50,000, we’ll take you through about a week and a half. Okay? So, so, so people do not respect the skill level of entrepreneurs, especially serial entrepreneurs. I’ve never lost money. I only make money and it’s because I learned very early that if I had an idea, okay, and I was going to take it to market, I need to get with a really smart person, I would say, okay, we’ve got the Kevlar vest on, starts shooting holes in my business plan, starts shooting holes in it, and you tell me where there’s a weakness now if you can shoot a hole through my plan is ready to go, but if you can, I got to go back to the drawing board. People do not want to be criticized because it hurts their feelings and those people are from recall week and this game is not for them. So those nine out of 10 people should go into ballet or something else. This is not for the weak and people need to respect the skill that serial entrepreneurs have. Period.

What you just said, what you just said. I mean this sincerely because, um, I, I, I, my partner and I, we built between the two of us. There’s 13 multimillion dollar companies and they include a bank and an auto auction. I mean, these are real businesses. I mean, you look up Regent Bank, you can look up, you know Robert Zoellner and associates. You could look up epic photography, Dj Connection. What you just said is the exact feedback I give people all the time of like, if you don’t want to get hit, you got to get off the field. Don’t go out. Don’t, don’t get the Linebacker Jersey on. Don’t get the Jersey on. Don’t get it out there and then say, hey, you didn’t want to avoid contact. You can’t do it. That is harsh thrive nation. Perhaps after a harsh coaching session, maybe you want a softer approach to quoting your commercial buildout. Well, if you’re looking for a commercial building company that can get you your project done on time and on budget with a soft touch checkout Williams contracting today. That’s Williams contracting. You can find them [email protected]

We’ll catch conn.com today.

Two men, 13 multimillion dollar businesses, eight kids, one business coach radio show. It’s the thrive time business coach radio show with Dr Zellner and Clay Clark.

Okay.

All right. Thrive nation. Welcome back to the thrive time show on your radio and at Dr. See, I want to get your take on this question before we go. Go back to our exclusive interview with the founders of the multimillion dollar brands, Corey Gregory and John Faso. These are serial fitness entrepreneurs in the space of supplements and they own gyms and Clinton, the Columbus, Ohio area. They do a podcast with Maurice Clarett and the question I’m asking them is why do nine to 10 business owners fail and I want to get your take on their delivery of what they’re saying because they’re delivering a certain level of candor and directness that I can only seem to find amongst the world’s best coaches. So like an like the NBA Popovich year after year wins. Very successful team with disperse bill bellacheck year after year wins in there. They’re always accused of being too direct, too blunt, too dry too, but I kind of feel like that’s what good coaching is.

I think you have to be direct and if you’re good at it you can kind of be funny enough to get away with it, but no, you feel like this kind of candid response we’re getting from cory and John Probably is if we really want to help people is probably needed a little more. Absolutely, and I think that’s your truth is a wonderful thing and it can be delivered in a lot of different ways, but the truth and will set you free. It will. It will set you free and there had been people that have approached me and wanted to start a business and I looked at them and I said, what are you thinking? What are you thinking? What are you thinking? What are you are you are? You just don’t do it first. It’s your first. It’s a horrible idea, number one, because a lot of times I get shark tanks, you know, it’s a horrible idea, number one, number one, build on that and that’s build on that.

And number two, you know, you don’t, you don’t have the entrepreneurial education that you need to be able to be successful in that. And that’s I think why Bill Gates said the first, the best advice he could give someone starting a business is drum roll please. Bill Gates that you have to hire a coach, you have to hire a coach. You know, it’s Kinda like, if you want to be a serious weight lifter or a series, there’s a reason why we have experts out there in different areas. And a lot of people look at entrepreneurship is like he said, and his answer, they don’t. People don’t appreciate that. It really is a science. It really is. There is something to it. You took it fitness. These guys are fitness experts. Let me continue on that analogy for just a second. That the, the whole fitness idea. Um, I workout in the morning four days a week with the trainer in each week.

I make progress. And let me just tell you how this works. You’re looking good by the way. Well, you, you, you, you eat more meat, you have more vegetables. You just basically block out all wheat and all sweets from your diet and you just haven’t permits. So I’m developing a strength. Again, I can say I was doing curls and I’m Carolyn now 40 pounds, you know, Nice. I’m getting, you know, some, some strength back there. And so as you, as you lead up though, what you want to do when you’re doing curls, if you want to keep your back straight as much as possible, shoulders back and you curl with a hammer curl, we’ll call. Okay, so of in three sets of eight hammer curls, good form. And then you’ll switch the grip and you’ll do, um, where you’re not doing the hammer curling where you’re just in a straight a straight curl, but your wrists are now turned a different angle to work the BICEP, which turns out to be two muscles.

And you work it from two different angles. And then the Tricep, you work it from three different angles. The point is though, you have somebody showing you the proper form, correct? Put it never ceases to amaze me, the kind of people you’ll see at the gym who are good people and they’re using a machine completely the wrong way, right? Passionately bad, bad form and their curls are in your watch them like and they’ll just be throwing the weight using their shoulders and their and their momentum and their way. It’s like they’re using their momentum to curl, you know, 40 pounds and they can barely actually curl 15. Right? And it’s, it’s good intentioned. Good energy’s being used there. But if you had somebody coaching you to show you the way, you’d be much more effective. And so I just asked you there, Mr. Entrepreneur, Mrs.

Entrepreneur, in what way do you need to improve? In what area do you need the coaching? Do you do you need the coaching? And I’d ask you to put on a helmet, get some duck tape, tape your cranium together so your gray matter doesn’t explode as you get some real and raw coaching from Corey Gregory and John Boscoe. Well, the other thing too, clay, how many people come to our in person workshop and then say after the shop, I didn’t know. I didn’t know that. Uh, an example just recently had a lot of people, by the way, a lot of people. The recently we just had a guy who has a food truck business who came out member. He came into the man cave for an interview. Oh yeah. He was a former military members are working with the United States postal service. Yes. Yes. And he’s been using the search engine optimization strategies. We’re teaching and he’s been getting more business in the past, like month or business coaching management that he was previously getting in a year. Right. Because he learned the proven moves. He learned the secret sauce. This is Moose. Now, would he have gone out of business if he didn’t? Maybe. Maybe not. Is he going to stay in business because he did. Maybe. Maybe not because there is so much more to it than just that. But you know, that’s why that’s our heart. That’s why we started this radio show podcast. We want, we want to reduce that 90 percent fail rate according to Forbes. We want to. Let’s go down to. I mean, I’d be happy at 50. Still too high.

Well, I mean, even like 80 would be a big improvement.

Well, yeah. Ten percent of the business after that started would still be mean. Yeah. Yeah.

Let’s, I’ll tell, I’ll tell you what. Thrive nation. Let’s get the business failure rate down to 80 percent. Eight out of 10. Well, without any further ado, we’ll put on a helmet and get ready for exclusive interview with Corey Gregory and John Fausto. They’re going to bring some harsh truth to your life. You’ve had a chance to sit back and you could one up him here. Okay. That was great advice from John. So what, what, what, uh, what advice would you have for the entrepreneur out there who says, Gosh, I’m on the verge of failing again? How do I, I just want to know what, what are the habits and routines that you guys are doing that I’m not doing?

It’s, um, you know, my, my businesses have all been rooted besides the Nao media portion previously in what was, all that I thought about, did studied on, dreamed about, competed in like different than John. I only have done fitness related businesses. John has been successful in multiple different business areas. Right? So it’s like, it wasn’t that, there was literally no other option for me. It’s the only thing I to do, like only thing. So like when we talk about obsessive, you know, nature’s towards certain things and like major purposes, like all that stuff was really clear to me and if I didn’t back that up with action items and faith and tons of work and work ethic and in taking risks at the right time, like I just, I would have been so miserable. Um, if I would’ve stayed in my situation, worked underground, worked in the saw mill, done these other things or even been in a different industry like regret to me was a thing I was completely scared of because I did not want to be 70 or 80 and go, why didn’t I try that?

Who cares if the only musical personal trainer that coal miners knew was Richard Simmons, like that’s what they thought I wanted to do what I told him I want a personal trainer. Like who cares that no one where I grew up made money lifting weights like I didn’t let any of those factors hold me back. I had an undeniable, an undeniable like burning desire to be a like of some sort in this industry and I wasn’t going to let anybody hold me back and I’m, I like came up with this responsibility that I put the pressure on myself to literally change how my family operates.

I attended the world’s best business workshop, led by America’s number one business coach for free by subscribing on itunes and leaving us an objective review. Claim your tickets by emailing is proof that you did in your contact information to inform the thrive time show.com. All right, thrive nation. Welcome back to the conversation. It is the thrive time show on your radio and podcast download and Z. before we get back into our exclusive interview with these celebrity fitness Gurus, Corey Gregory and John Phospho, you can read their entire bio’s that business and biceps.com. I want to share a harsh truth that I discovered at about the age of 16. What was that? Nobody gives a crap about your success other than you and people will say, I’m praying for you or I’m thinking about you, or how’s it going? But nobody wakes up in the middle of the, you know, middle of the night going, Oh gosh, I’ve got a burning desire to pay this guy named Clay Clark. I don’t know who he is. I’m not sure what his business coaching company is, but I want to pay. He’s a 17 year old man mean. I don’t know I, I’ve never met this man, but I have a burning desire to pay him.

Find this. Nobody really cares about your business as much as you do periods. Period. Why is it so important that we accept this harsh reality? Because that is truth, and like I said in the earlier segment, the truth will set you free. If you have that mindset of knowing that no one cares as much as you do, then then you’ll, you’ll think accordingly because a lot of times you get your feelings hurt. Oh, why didn’t you? Why didn’t you do it? Or breakfasts. There are so many men’s leadership organizations where we’re going to meet and we all care about each other, but really are they making payroll for, you know, when it hits the fan, the cavalry’s not coming. So if you’re out there and you say, I want to hear about somebody who started with nothing and built something that Corey Gregory and John John Faso story is incredible. You can learn the complete [email protected] and not any further into a backdoor exclusive interview with top podcasters. Corey Gregory and John Foster

did. I put the pressure on myself to literally change how my family operates. Like completely from all the way from my parents to my kids in ongoing and like I just made up this narrative in my head that I committed to and I just think I didn’t just kind of want it and I think I’m just kind of want it. They think it’s a fantasy. They think it’s cool to me there was other option. Like, I mean helped put my mind to it and said, no one’s gonna stop me. I don’t care if I’ve got to work 90 hours in the coal mine. I don’t care if I got to drive and do this thing that’s uncomfortable. I don’t care if I got to start my gym at 20 years old. And do they like, it didn’t matter to me. Like I just was willing to do whatever it took. And I, and I still am that. That’s, that’s it. And I think that mindset, you know, maybe said different than John’s but, but it is the same because it’s aggressive, it’s real and there’s no, there’s no other room for failure in it. And that’s just how I operated and I just wanted it more than everybody else and I still do.

So if anybody out there who says, you know, I want to learn more about Corey Gregory and John Pasco, you know, there’s always skeptics out there. They say, well, I want wanna. I want to know where can I learn more about these guys? There’s somebody out there who’s fired up and they said, this is the message I needed to hear where cory would you direct all of their, all of our listeners to go to find out more about you guys, about you and John the business ventures you’re working on your podcast. Where would you direct all of the thrive nation to go?

Yeah, business and biceps podcast. Subscribe and listen to our craziness multiple times a week because between John and myself and our other coast, marise Claret, it’s three of the most interesting kind of journeys in business and he will have. Mercy is interesting. Three of us, we’re not supposed to be where we are. That is correct.

I think somebody out there listening to someone out there listing says Maurice Clarett, isn’t that the guy from Ohio state? That’s that Maurice Clarett. Correct.

So that would be the Maurice Claret who was national champion, is incarcerated for four years and now he’s built a multimillion dollar drug and alcohol treatment facility and he is probably one of the smartest and most unique people either of us have ever met.

Yeah, Maurice Cool. Rad Is everything that people get wrong about ex athletes. He made mistakes just like pretty much any of us would that 19 or 20 years old when everyone in the world wants to give you everything, and not only did he redeem himself in the harshest of conditions, he realized when he came out of prison. I’m a rookie at life. I’ve spent my whole life playing football. I’m a rookie out life now, so I need to teach myself a usable skill that doesn’t involve using my head as a battering ram and I need to get good at it. Like I got good at football and now this man is operating a multimillion dollar treatment facility. He’s raised, he’s running governor races, senator races in Ohio with the biggest politicians, and he has one of the most brilliant minds I’ve ever heard.

Do you guys have a specific podcast that you would recommend our listeners go and check out? Is there a specific podcast for you? Say, because you’ve interviewed some big names, so many names people maybe haven’t heard of, but people that, uh, you are very, very successful. You’ve had some topics you’ve covered that are pretty intense. Is there one in particular, uh, Corey, uh, that you would recommend that you’re listed? The listeners go check out?

Honestly, we’re bringing game multiple times a week. It’s the most recent to the most recent. So because, yeah, we’ve had tim ferris on it, but we don’t really have guests on it. Yeah, we’re not a big gap. We’re not a gesture driven show.

I know and I know you guys are and I just was curious because you know, some people say, okay, I want to watch the Tim Ferriss one or if there’s a specific, you know, that you guys would say

that one has gone on every podcast and he’s talked about his book. God love him. He’s a successful guy, but I know enough people have heard him talk enough about his book and I would go on because it looks through the last 10 titles and see what grabs you because they’re all from hell fire, Bro, to be honest with you.

Awesome. Well I appreciate you guys, cory and John for being on the show. Check them out of business in biceps.com. It’s business and biceps.com. And anybody out there that might say to yourself, oh, my face hurts. I feel like I got a lot of, a lot of real and raw, harsh, uh, coaching. That’s how business coaching is. And if you just don’t want to deal with the harsh reality of business, you’ve got to get off the field. And I feel like what you guys said, although it verbally might sound harsh, um, it’s much less harsh to hear that you don’t have what it takes to start a club.

You want to know it’s hard

harsh

in six months because you had a fantasy that’s harsh and you can pay for your house and you got to move your kids out into a hotel that’s harsh. So we want to prevent people from being in that position because the fantasy is exactly that unless you’re prepared for it.

Now I feel like that is, I know that your heart and I think some people, they were in a world of where you know, you just don’t want to offend anybody. And so maybe somebody screwed up and listened to a business podcast and they didn’t want to real and raw. So I thank you guys for bringing the heat and for clarifying how life works. Check ’em [email protected] That’s cory and John. Thank you guys so much for bringing up being on the show and for bringing the heat.

Thank you.

Take care. You know, thrive nation, if you’re out there and you’re saying to yourself, okay, I just heard an awesome podcast from successful entrepreneurs who’ve achieved time freedom and financial freedom, and I want to do that Z, I don’t think that we probably stress it enough, but we have four incredible ways to help you and I’m going to go through each one kind of slow motion, slow, slow Rotisserie, marinate, slow rotisserie chicken. We took close to four years of my life var life traveling around the world in a, in a jet airplane, flying out to North Carolina, Atlanta, San Diego hot land, Santa Barbara, Canada, interviewing some of the top entrepreneurs, the planet. And if you want to see thousands of video exclusive video interviews with the guy who managed Walt Disney world resorts, uh, the former pr consultant of choice for Nike and Nba Hall of Famer, you’d be, you’d be hoping for David Robinson.

I mean, we’ve got the PR guy who’s the PR guy of choice for Nike, for Pizza Hut, for Prince, for Michael Jackson. You’ve got NBA Hall of Famer and Successful Entrepreneur, David Robinson. You say, well, I’m not sold. Okay, Rachel Faucet, this lady does the, the all the uh, social media for Abercrombie and Fitch. Never heard of it. Yeah. Who’s that? Who’s for Disney kids? I don’t know what that kid who I mean. Hobby lobby. What? I mean, we’re talking big time people here teaching you specifically everything you need to know to start and grow a successful company. It’s all available for you right now at thrive time. Show.com for just $19 a month. Now a dollar. The first month is a dollar the first check it out and then we have thousands of podcasts available for you at thrive time. Show dot. So much content. We have one on one business coaching, so if you want to be coached, the thing is we can’t coach everybody.

It’s not a scalable thing. We can help thousands of people, but if you want to reach out to see if we have an availability and if we can help you go to thrive time show.com or if you want to attend the world’s best and highest reviewed business workshop of all time, go to thrive time show.com. And Book your tickets for next in person workshop. Now chip, if someone wants to get a free ticket, how do they get a free ticket? All they gotta do is subscribe to the podcast on Itunes by searching for the thrive time show and a fuel rate and review. Give us an objective business coaching review and objective and which are really not a glowing, a super non objective. Review the objective review, right, and then just screenshot that thing and send it to info at thrive time. Show.com and we’ll get you free tickets. That’s how it works now where it’s not easy, it’s so easy. It’s what they call a no brainer and I called them nation. If you go to RC auto specialists during the break, that’d be awesome. Between index time, between the next airing of our shogun RC auto specialist, Tulsa’s number one Ford automotive repair shop. That’s RC auto specialists that come that would also make us super happy. And without any further ado, three, two, one.

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