Best-selling author of 1,001 Ways to Market Your Book (John Kremer) teaches his process for writing books and powerful moves to become a more effective at promoting your books.
All right, thrive nation. Welcome back to another one exciting edition of the thrive time show. The question I would have for you today is have you written a book? Have you written a book or you try, but if you read the book of it or are you struggling to sell the book or have you thought about writing a book, but you worry about whether you can actually sell the book or not. Well, on today’s show we’re interviewing John Kremer, the best selling author John Kremer, and he’s teaching both you and I a thousand and one ways to market your books and now that any further ado back to our interview with Mr John Kremer today show. I am super excited to be interviewing a guy for approximately 45 minutes who he, who has the potential ability to give us 1001 ways to market our books during those 45 minutes. If we go fast, Katie, can you get through them all? I don’t think he can do it. I mean my. I have my under his, I mean I’m thinking he gets a three, 300, maybe 3:50. I don’t think get to a thousand and one. I mean, I’m just saying John, welcome onto the show, sir. How are you?
I don’t think I can even get to 345.
Oh, come on. Come on John. You can do it. You could do it now. John, for the listeners out there that aren’t familiar with you and your, your, your book, 1001 ways to market your books. Can you talk to us about how long did it take you to write that book?
Well, the first time I wrote it because it’s been seven additions now. The first time was 101 ways to market your books and it took me about three months to write it.
Wow. So the first edition, now you’re on version, you said eight, is that correct?
Seven. Okay. And My understanding is that you’ve actually helped mentor authors who now sold a combined 1 billion books. Am I exaggerating? That isn’t right. One billion.
One billion. Yes.
Wow. So your book, I mean you wrote, you wrote a book that’s a, I think a lot of authors have that on their shelf, they use it as kind of like the Encyclopedia of, of book marketing and it’s filled with countless action steps that our listeners can definitely use to help them sell more books. From your perspective, why do you feel like this book has sold so many copies throughout the years?
Because it’s good.
Oh, I love it. Great answer. Great answer.
And it really helps people to sell books if they follow the advice. So they’re going to sell a lot of books and that’s its purpose and that’s what it’s designed to do and it does it.
Alright. So let’s go. Wait, easy. Let’s go way back. Way Back, way back, back in the day, John, before you became an entrepreneur, I’d love for you to share with the listeners about your occupation was well about what your occupation was while you were living in Minnesota and uh, doing some work with the beautiful state of Minnesota, the only male secretary typist in the Minnesota Department of Health.
Really? Wow. Impressive. Did you enjoy that job? Was it soul sucking? Talk to us about that job.
I actually didn’t mind it. What I kept doing this, I kept telling them, giving me more work because I didn’t want to just sit there and look beautiful, you know, so I wanted to do something. So they kept giving me workshop. Suddenly I was doing the work of four different departmental secretaries of literally typing up all their stuff, but I enjoyed it. I only worked there for about five months and uh, it was great while I was working there. I don’t know if I could ever. It will not be a career for me. Definitely not. I like being self employed to live up in Minnesota and he tells these outlandish crazy stories about the culture up there and said, you are finally a verified Minnesota, at least for a portion of your life. Don’t you know what is a hot dish?
Are you familiar with that term? I am. Okay. So anything that you want to put together that’s hot and gooey? Gooey.
Okay. Well I’m from. That doesn’t compromise you. You tell me if I’m, if I’m getting something wrong here, okay. We’re trying to teach the listeners how to speak Minnesotan. So first thing you do is you get out a dish and that dish needs to be typically glass or some kind of Pan, right? And then you have like Tater tot somehow makes her way into most hot dishes is my correct tater tots.
We didn’t have tater tots, so a day use macaroni and cheese, uh, uh, any, almost any hot dish had some sort of pasta and some sort of cheese and a, usually some sort of meat and some sort of soup, right?
Yes. A really good stuff. And we used to have these, a Lutheran dinners which was, uh, you know, where you go and you pay a dollar and you could eat all you want.
It was just hot dish after a hot day.
Now can we talk about where you were talking about a thousand and one ways to eat Minnesota and I’ve got a couple more minutes. So I tell these stories and people don’t believe me. In Minnesota, you don’t make cookies, you make bars right? You, you, you say, Oh, don’t you want to make some bars? Oh yeah. And you go to town and you go to town to get the components needed to make the bars. Oh, bjorn, I just got back from town. Ah. Do you want to sit down and make some bars? Can you explain the difference? Cookie. Can you explain that?
Oh, well, I always wet bars over cookies because they were always more gooey. You know, that’s a crime thing about Minnesota food. It’s got to be gooey.
He doesn’t like doing. When you really get down to it, come on.
That’s what I think.
No, John Kremer, can you explain the Minnesota Goodbye? The process of saying goodbye to somebody if you live in Minnesota and the hour long pageantry that goes into saying goodbye to somebody when they’re leaving your house.
Everybody wants the last word so long while to say goodbye in Minnesota now. I’ve got a couple more minutes. So two questions. We’ll get back into the book here. Why in Minnesota do people feel like you’ve offended them? If you don’t wave at every single car you pass?
Hey, you have to though, don’t in, you know where I grew up in Minnesota as a kid, you are welcome to walk into anybody’s home without knocking. Uh, but I found a New Mexico. You don’t do that.
My final Minnesotan question I have for you is, is rhubarb? Why is rhubarb accepted as a dessert there? And it wouldn’t be possible as a food in any other state. Okay. So you became an entrepreneur a young age. How old were you when you became an entrepreneur?
I’m not quite sure. I know I started back in the book publisher and writer in 1984, so I would have been 35, I guess at the time.
Thirty five. So when, when did you start? Five 35. Why did you decide to make the jump at the age of 35? What was going on where you decided, okay, I’m leaving the game of working for the Department of Health. I’ve dominated the typing game. It’s time to move on and to start my own thing.
Oh, well I was working with a friend, a gift and toy industry and uh, you know, I, I’ve found out that I actually liked the market, so, uh, I just started writing about that. Then, you know, I’ve always been frustrated at author. I’ve been writing, you know, for, I don’t know ever since I was 18 I think. But uh, I decided I wanted to get a book out, so I published the first book and then I went from there and, and obviously I’ve, one of my first books was actually a directory of book printers because I needed it and I figured if I needed it, other people did. And then people said, well now I’ve got all these books in my garage or in my closet or whatever, and how do I market them? I said, well, I know at least 101 ways. And so that’s how that book came about.
And when you started this book, 101 ways to market your book, what was your most effective way to market your book?
I think for most people it’s speaking, it’s getting out there and direct contact with people or being interviewed like this. Anything where you can have interaction with your audience, it’s great because it if people hear you and they like what you say, they’re going to buy your book or they’re going to tell more people about your book if they’ve already bought it because they like what you say and they like how you say it. They’re going to become champions for you.
I think there’s a lot of people though that spend a ton of effort and you know this when you write a book, there’s a ton of effort that goes into just writing the book and I think some people they run either running the race, they’re sprinting. You can hear chariots of fire, John, bump, bump, bump, bump, bump, bump, bump, bump, bump, bump up, up, up, and they get right to the finish line and they stop a foot short and they finished the book and they don’t have the energy needed to market it, which is really getting to the finish line. Could you encourage our listeners out there?
I always say that you start marketing the book with the idea for the book because why would you spend three or four years writing the book and not do some marketing while you’re doing it? At least create a good social facebook page or a blog or a website or something, so you start to share the content and build the audience. I headed time so that when you get to that finish line, you’re actually motivated to do something in terms of marketing it more out there who is very familiar with Minnesota. You’ll know that there is of largely Norwegian population and so when he said the finish line, that wasn’t a shameless plug for the Finnish community up there. No, I didn’t read it as that, but now Jamie could have been. I grew up in a town with a lot of Lutherans and Afa, systolic. These, these finished people, these traditional Finnish people. Did you grow up around a lot of traditional Finnish people feel Mr John?
No, our two churches in my town were German and Polish, so they probably only had an average of seven kids per family.
Yeah. Something like that. And so we knew how to speak Norwegian, you know, and uh, and sentences with a question mark and things like that. Uh, but um, know which is sort of the way Canadians do it to a. Now I want to ask you this, when you wrote this book, a thousand and one ways to market your book. I mean, the thing is 700 pages long, and I know you’ve mentioned, I mean you have multiple additions of this, but why did you feel inspired to sit down and to freak out? And right. Probably the most detailed book ever about how to market a book. What inspired you to do this man? Did you hit your head on the toilet seat and did you draw the flux capacitor that an angel speak to you in a dream? What happened?
No, somebody, you know, people were asking, can you help me market my book and said, I know $100 one way. So I was thinking quick, easy book to write one idea per page, but it ended up being the original audition ended up paying 320 pages and then include to 448 pages and then 546 pages and then up to 704. I knew I couldn’t not go over 700 because I asked my people, would you read a book over 700 pages? And they said, no, I have a hard time. You know, I, you know, you tried to have me write fiction, you know, to write their story and I get 10 pages and I’m done. I can’t write a novel. But in, in nonfiction I can’t write an article because it always gets bigger and bigger and bigger.
Yeah. I almost think that the book publishing companies did some research here that could break it down and give us the statistics a, there’s got to be some data out there showing that. Does the length of books is shrinking?
No, it’s no question about that. I mean you’re, you’re seeing now even some 30 page books, you know. So it’s, it’s definitely a shrinking, especially in business, you’re seeing books that are 120 pages long and that’s fairly typical.
Have you to be 300 pages long or three slash 20 or something like that.
Have you seen the book written by Jocko Willink? The former member of the United States military that has just really sold a ton of copies called discipline equals freedom. Have you seen that book?
I have not.
You can get this thing and target Z in this book is. I’ll pull it up on the big screens so you can see it. Okay. But it’s written for today’s modern readers and so I want to just show you this real quick. Is it gooey? I think God is a definite Goo to it. It’s more of a this book though. Look how many look up. Few words are on every page and it’s so visual now and this one, this is one of the top selling books, Z and look at that. Be these. Some of these pages have very few words on it at all. They’re all large print and power to them. I mean, that book is selling, it’s very, it’s a great book, but I think that’s one thing that has blown my mind in recent years. This is what now is a permissible to be called a book. We’re back the day you feel like you had to write some master master narrative, but now, I mean if you want to sell books, would you advise listeners out there to write shorter books? Would you advise them?
I absolutely would. I would say get it done and the illustrations are fine too. Anything you can add to a book that makes it more visually interesting is better. So larger type a more open, open pages, things like that. You would never see anybody, right? Like Ralph Waldo Emerson where sentence went on for two pages that you can’t do today. Uh, nobody would read it.
I really want to get tap into the day to day life of the Book Marketing Legend here, Mr John Kremer. So I’m going to hit you up with some tough questions. Eagle, probably one up being even better questions. And if the questions are too personal, the subtlety of you hanging up the phone will be my indication. You didn’t like that question. So here we go. Where do you currently physically spend your typical working day? Or are you in an office? Are you working out of a house? Are you working in the desert?
Alright, I actually built a little office outside our home because my wife didn’t want me working in the home, so I have an eight by 12 office here that a lots of windows and the beautiful trees around me. So I worked there. I spend most of my time here in this little office, eight by 12. And you have some kind of terrain, you said?
It’s mainly trees. So we have a lot of pinyon trees.
Don’t get excited, don’t go cut down the trees. I love painting. What? He loves to burn Pinion Wood. So we also have mountain Cedar, which credible? It smells like Cedar, but it’s actually a juniper tree.
Really? You just get this turned on, right? What’s the, what’s the weather like out there in your neck of the woods?
Well, right now, uh, today it’s cloudy, which is unusual, usually sunny. Uh, we haven’t had a freezer where we are yet, which is unusual at this time of year, but we like it because we have arrived up there, you know, in our garden. So the longer they stayed the better it is for us.
Where do you live?
We’re at $8,500.
Feet regular cities. I mean first of October is kind of real early. So in the beginning of October, I remember driving through the snow storm on October fourth. It was like two feet of snow on the ground. And you’re trying to drive to do that.
That’s Z. that’s it. I’m just telling this guy speaks fluent Minnesota for a minute there. He spoke a form of, of fluent Oklahoman known as Rednecky Asm, or you said get her done. I mean that’s probably 1011 languages. Dialects, dialects. I try coastal. He’s a big deal. He’s a big deal. All right. And so now I want to ask you this, John Kremer, because this is, this is something people want to know. You’re an author. So what is your day? Look like, how do you structure your typical working day? I mean are you, are you waking up at 3:00 AM and are you fellowshipping with some hot and mystical rocks and then looking into the pinion forest or what does your day look like?
No, I usually start by checking my email and you know, looking at some of my favorite websites just to see what’s going on. And then I start writing and usually I write a blog post or something like that and then I get to writing my book. So you know, I have about 200 bucks I still want to write. So you know, I’m almost 70 now so I’ve got a hustle.
You look good by the way. You probably right now, I mean you think about oil and Kale and all that, you’re probably on all those things you look like you’re probably the. If I had to guess, would you say 32?
Yeah, I would say 70 is the new 50. I mean I put them into 49 if that, you know, so weird set of eyes.
Oh No. Oh No, it’s not weird. So John, so John, after you get off the website, hot dish.com and you’re physically going to write your book, Do you, do you go typically now I know you’re doing your blogs and your daily stuff right there. Pop and your little, your little house, your little mini house, your little small house. Where did they call those things? A little. The little house. Tiny house. Tiny, tiny, tiny homes. Daniel after you, after you do it in your tiny home, in your backyard, wherever that is. If you’re really going to sit down and write a new book, what’s your mood like when you wrote this book and he did all the different versions of it. I mean you went from 100, one to a thousand and one that’s like you said, seven different versions that you have a move that you go to some exotic island and have a Pina Colada and sit in a hammock and just, you know,
I my work at my office to work on a computer and write that way. So I actually write my books a typing into the computer right away and I do a little bit of editing but my books are basically, you know, what I write when I write them a. I liked that I used to write by hand, but you know, once computers came out I started writing by computer and finding it easy to do and I do it pretty well.
Are you a dictator?
I’m a typer again. I was a professional type at the Minnesota Department of Health.
There you go and going to say write for an hour, how much research would you do to write for that hour or is it just right from the hip and you just pull out your hot dish and microwave it and get that into Google and don’t you know, and just good to get hammered down. What, what do you. How much research do you do to do like an hour of writing? How much research would you do?
Well, I’m always researching the books. That’s why I said I have like 200 books because I have the research forum sitting behind me and on the side of me and so when I’m ready to write a book, I essentially organized my research into chapters and then I started writing the book from that and so I’ve done most of the. By the time I started writing a book to do some additional research because there’s, you know, I run into something. I go, oh, I don’t have enough research on this so I will write it. But generally when I’m writing I will, I will aim for a certain number of pages per day to. Right. So it will be somewhere between four and 10 pages. Whether or not I’m working part time or full time on the book. If I’m working full time and I’m knowing everything else, I’ll do 10 pages a day as of last count, about 38 if you count the different additions and so on. Because you know, writing a new edition of a book takes as much time as writing the original book.
I’m not going to ask you for how many copies of your books you’ve sold, unless that’s something you want to share, but can you actually can. People are out there actually make a living selling books. There’s so many people there. It’s a bit controversial thought out there that many people say that that publishing is dead, but many friends I know who are in the publishing industry would tell you that it’s actually on the rise. A somebody out there actually make money today by writing a book, optimizing it, putting on Amazon. Is that actually a thing?
It is a thing. Now, the reality is that authors are successful because most of them don’t like marketing and don’t want to market and the reality is if you put a book on Amazon, you might show some copies but you’re not going to sell a lot unless you get lots of good reviews. Now I just talked to a client today and he’s doing quite well on Amazon without marketing, but I’m trying to talk him into doing some marketing now because he could easily sell 20,000 copies of his book and right now he’s selling maybe a thousand a year, so let’s just say for somebody out there who is okay, they’re going, okay, yeah, I’ve got some books written. I might want to try to sell them there. I wanna I, I wanna be. I want to make some money. I like to sell 20,000 copies. Could you walk us through maybe three action steps that all of our listeners could take two more effectively sell their books and if any of those involved maybe hiring your company or having you help them, I mean feel free to share those to the winter. Maybe three action steps that any of our listeners could take to effectively sell more books. Assuming that they have books. They’ve already written a book yet.
The first step is at a home online and it should be one that they control, so it should not be a facebook page or twitter personality or something like that. It should be a website. You need that because without that you can’t do any marketing online because you have nowhere to send people. It’s a silly to send people to Amazon because you don’t capture their emails, you don’t capture, you know, because ideally the people that are making money in publishing, we have written more than one book in most cases and you know, so you want to capture people’s email so you can let them know, hey, I got a new book on the subject and you’ll love it because he liked my old book. And so you need to have a place that you control. So that’s the first step. The second step is you gotta get out there and speak.
You know, I told you about that earlier. It’s really important whether it’s speaking online, uh, you know, doing facebook live, doing skype interviews, doing phone interviews like this, anything like that. Podcast interviews. And also, of course speaking, live in person at bookstores, libraries, wherever, anybody. We’ll let you speak. That’s really important. The third thing is you’ve got to do more marketing online. And I’m not talking about social media because the reality is that most social media does not sell books. Facebook ads might, but, uh, you know, a facebook post, generally speaking, will not sell books, relationships with people that already had the audience you want to reach. So if you’re a new author, you look for people that are doing podcasts like this, that, you know, if you have a business audience or something like that, or people that are doing tele summits, uh, which are sort of like a once a year, podcasts with eight, eight to 10 people a things like that. So you want to market online where with people that already have an audience that you want to reach.
We talked about earlier today on the radio show, there was a lot of people out there calling themselves social media experts. Pretty much anybody with a laptop out there, John Kremer will be willing to charge any of the listeners out there. $2,000 a month to do their social media marketing, which consists of making a bunch of creative. I’ll be an ineffective posts on pinterest or on instagram. Can you talk to the listeners out there about why just marketing on social media is not really a move?
Uh, basically, uh, fewer and fewer people and see what you have to offer. Facebook has been. Algorithm has changed so dramatically that most people who have invested a lot of money in facebook pages, I’m not getting, reaching their audience. They may have 300,000 people, but only maybe a thousand of a machine they’re post in any one day. Um, that’s why you don’t want to know. Now, I like pinterest because pinterest drives a lot of traffic to my websites. I’ve had, you know, a pinterest posts it or reach over a one and a half million people. I have a lot of them. They have reached a half a million people. So, you know, I like pinterest because it drives traffic. Uh, I’m still trying to get it, create more sales, but it does drive traffic to my website and that’s important because with the traffic becomes the search engine optimization, the search engines see your website more, the more traffic that comes to it. So I do like pinterest as a social media, but facebook, you know, I would not put my life a stake on, on facebook because they keep changing the rules.
Entrepreneurs out there listening, everyone hates getting a negative review. What happens when somebody gets a negative review on the Amazon review there? What advice John would you have for the authors out there that haven’t heard of anybody out there has a product on Amazon? How should somebody effectively deal with a negative Amazon reviews?
The thing you have to do in that case is you have to reach out to Amazon and say, this is not a legitimate review. Something like that. Again, the client I was talking with today, he actually got an Amazon to take down to the negative reviews that he got a one star reviews because they weren’t related to his book and I had one person reveal, you know, do an Amazon reveal, and the guy, obviously I hadn’t read my book, she quoted me, but they weren’t from my book and I’m going in. So I reached out to Amazon multiple times because it kept going to the top of my list of reviews and it was a negative review because she was claiming I said these things and I didn’t say them and I finally got it down. Uh, it took awhile, but, uh, you, you have to repeatedly ask Amazon looked legitimate review.
Uh, it, he’s not quoting from my book, Blah, Blah Blah. And sometimes it takes multiple reaching out to them, but they do listen occasionally. Sometimes they don’t. I know for instance, still have negative reviews of that vast pestered Amazon multiple times. But, uh, and that’s one disadvantage of putting all your eggs in one basket like Amazon because you know, they’re not as responsive as they should be. Facebook doesn’t respond at all, basically twitter doesn’t respond, you know, etc. Etc. But that’s why you want to own your own homE on the internet because that’s where you’re going to make the biggest difference.
We have businesses that are successful and so therefore people have asked us, hey, you know, your, your optometry clinic has done well, or your dj entertainment company has done well or a [inaudible] auto auction has done well or clay, your haircut, teens done well. You should write a Book, you know, and so whenever I have written books in the past and it’s weird, but people sort of treat you like all of a sudden, like you have a functional mind. Can you explain to why? Why writing a book a well written book can add credibility to you as a human?
well, most people think that writing a book is hard and to me it isn’t because all you have to do is write a page a day and in 120 days you have a book, you know, or 160 days or something like that. So it’s not that complicated. And you know, all you have to do is find a good friend that can interview you and you can write a book by doing interviews. And I’ve done effectively, uh, they can be a good book. For example, you know, this intervIew we are doing now 45 minutes, how many pages is that was probably 20 pages of interview. You could start a book based on that and then, you know, I could take your questions and flesh them out and have a book when a 20 gauge book could all be coauthors and you know, I have the book, you know, and now suddenly not only do I have a book, but you have a book dr g as a book, you know, and boom, you know, that’s another book that you can sell.
That’s in Minnesota though, right?
That’s one of our phrases here. we have sort of an obsession with the phrase boom.
I love boom. I use it a lot in my speaking until, you know, I, I like to add quickly and I like to do it exclusively. So boom is,
if you were here, you’d get two big man hug right now, I’m just telling you a virtual over the airwaves, over over, wherever. This is a big man hug right now and as I look across the room, play has a hat on right now that has the word boom on it. I don’t, I don’t want to take the listeners to a dark place, but I do want to share with the listeners today. We’re broadcasting from inside a sauna and so it was a big sweaty hug from doctors sign. But that does make, it sounded funnier actually. Now I have, I have five hot in final questions for you and now dr z is going to one up me. So I have a question and he’ll kind of one up me. Okay. So this is my first question I have for you. What is the most powerful piece of advice that you’ve ever gotten in your career? The most powerful piece of advice, mr john, that you’ve ever received during your career.
Oof, oof, oof. All right, z. You can one up me. Okay. John Kremer, if you could go back and you’re noW halfway back your 35, if you could turn back time if the delorean and go back in time down with yourself when you were 35 and you know what? This is crazy. I think I’m going to do. I think I’m going to just stay head on out and do my own thing. I think I’m going to take them on and do it right now. I’m going to right now. If you sat down with that young man that was yourself, what advice would you give him?
Right? Shorter books.
Get her done. You know, you’ve got to get something out there. If you’re going to show something. so why? You know, why, right? A 700 page book when you can write a 200 page book or 120 page book and sell as many copies for probably the same fights.
um, the thing is that you want to, as quickly as possible do more than just right books. You want to create other content, audio, video, uh, or you know, uh, a membership site on the website, something like that. Because only a certain number of people buy books, but other people consume content through audio, other people to video other people to a membership site. People, not everybody reads. In fact, probably only about 30 percent of american adults read one book a year.
Wow. True. And I don’t even know if it’s that high because I read some statistics recently where people are buying the book and very few people ever read beyond chapter one.
Yes. And that’s very true. Uh, you know, which is sad for us as authors because we voted 300 page book. That’s why 120 pages, you might also write something that people may actually finished reading.
I have a funny story for you about a very successful person that I have in my life and I won’t mention his name on today’s show, have permission to do so. He puts his personal cell phone in his books and he tells people, but it’s towards the end of the book. It’s like in the bottom 20 percent, the 20 percent z says for personal mentorship advice, call me. This is my cell phone number. And he tells me, this is, this is what the calls typically sound like in his office. He’s like, every once in a while someone calls and they’re shocked did he picks up? And he says, oh, and they go, is this such and such? He’s like, yeah, this is my phone. Oh my gosh. Like seriously? He’s sold millions of copies of his books. True story. He puts his phone number and he says, almost no one ever gets to the back 20 percent. That’s just a powerful deep thought, right? That’s incredible kind of soul sucking if you’re an author, but it’s real, real talk. So people are going to really love them. And when they call them up and they get that personal contact, they’re going to tell everybody, hey, this is a great author, this is a great book, and he’s going to sell a lot more copies because of that.
True. Now here’s. Here’s my next question for you John Kremer You’re a well read guy. You’re a well written guy. What are one or two books that you would share that you would say, mr mr [inaudible], mr. Listener, mr podcast, consumer, mr. Devour of content, however you devour it, whether it’s audio book or reading a book, these are two books that you definitely need to read or listen to. What are, what are one or two books you’d recommend for all of our voracious listeners?
Well, I love chicken soup for the soul. you know, I loved the first book. Uh, I hearD them speak once before the book came out and I had tears rolling down my cheeks and, um, I said that they have one more book, one more story in the book like that. The book is going to become a best seller. I got free copy from them, I bring it home and my wife reads it and wants to buy 10 copies. So the book actually cost me a lot of money.
Look, but that’s the way my wife is. She likes to buy copies for other people if she likes to book. And she’s done that multiple times. So I try not to bring books home to her anymore and keep them in my office. So I’ll read them and then I’ll tell her story from him or something like that because she, she’s too crazy know, you know, that 80 percent of books are so by word or mouth, that means that somebody tells somebody else, hey, you got to read this book. And you know, we used to, when I worked as a clerk typist at the Minnesota department of health, we had what was called the secretaries a, a book review, you know, sort of. I mean they, one secondary was reading a book and everybody else was reading the book the next day because they wanted to talk about it. Then they had to read the book in order to talk about it.
Hey john, if I may, what arE your hobbies? What do you like to do? And you’re not writing a book or reading a book or a book. What are your, what are your, what are your hobbies? What, what, what, what do you like to book your time?
Well, actually my hobby is writing.
I love to write. So that’s actually my hobby and it’s nice that when you can make money doing your hobby. My other hobbies, I love to walk my dogs out here, you know, we got gravel village if we Can walk forever, if we want to and uh, you know, nice shady trees and all that, so it’s really nice. I like to walk with my dogs and play with my kids.
Dogs, dogs. Are they,
uh, the too much. One sort of a heeler mix and the other one’s a, some sort of a possibly sheep dog mix.
Now when you mentioned you’re a master of language and the figures of speech, were you referring to trees that you can’t trust?
No. If I can trust her enough for most of them I can trust. I’ve actually hugged a number of them.
I worry about the shady trees and are clever man. like john, I wonder what’s dangerous now. You become very successful because you do things a certain way and in a way that’s probably different than what most people do. You have become successful because of certain things you do everyday then I’m sure most people don’t do what are a few things you’re doing every day that no one else is doing there, mr. John Kremer?
Well, one thing I tried to do is write a blog post every day. I don’t always do it, but uh, that helped to create traffic to your website because all the new content you can add to your website draws more and more people to your website and then they discover in the sidebar your book, your services and so on. So you know, that’s one of the things that I do that really helps me. I get the first page of google for a lot at search terms because of the content that I’ve created in the blog posts that I’ve done.
Are you referring to a book market.com? [inaudible] dot com book market.com and book marketing invest showers.com sometime within the next month or so. I’m probably going to combine the two into one website.
No, you write a lot of content. and again, to the listeners out there, just so we get this, we have a lot of shows on search engine optimization and I’m going to tell you this, z, I’m looking it up right now. See, I indexed his son, I checked it out, put it on the screen here. Our main man, John Kremer, I’m not sure if you’re aware of this, but you weren’t actually just telling the truth and you now have 3000, 360 pages of content on book marketing bestseller, [inaudible] dot com. So that’s a lot of content. My man, yes, I didn’t know I had that much, but a lot of content and it really does make a difference.
Driving traffic to your website.
Good job, my man. That’s pretty impressive dude. That’s, I mean that’s three. That’s 3000, 360 pages. Now, just to give the listeners some context now, if again, if you sat down today and you’re trying to beat a mr john there on, on on the google search engine results, you would have to write for nine point two years every day, seven days a week just to tie him. and the way google’s algorithm works, it’s the incumbent person gets to be there longer. You know, you, you have to produce more than john, so you probably need to start writing right now for 12 consecutive years and then john, you have to stop today.
That sounds like it’s going to sound like it’s going to.
wow. That’s impressive. I did not know you had made that much content. I’m impressed. That’s, that’s impressive. Okay. Now final two questions I have for you and then zeal kinda helped me with the final question here. There’s a listener out there that needs help marketing their book. Can You, is that a service you do now? Can people hire you? Should they buy your book? what’s the best way you can help them market their book?
Well, the best book marketing program and for that they get too much of me consulting via email and phone call or skype and it’s $747 so it’s real cheap because I normally charge $600 an hour for my consulting.
Seven 47 book marketing service.
Yes. And you can find [email protected] website.
The book marketing’s as book marketing best seller.com. Okay. I’m putting it on the show notes. All the listeners can find it.
I love doing that because it allows me to take people by the hand and spend some time with them so they can come back and get feedback and say, well, I did this and it worked this way, but it didn’t work this way. And I say, okay, here’s how you can refine that. And so we go step by step through the process to help them, uh, you know, actually market because the reality is you can only do about three to five things out of the thousand and one ways that I teach a practically speaking because of the time you have the money you have and so on. So I trIed to focus on the three to five things they should be doing to market their books based on my experience with similar books.
So my question is, what new projects are you working on right now? And even certain projects that you’re working on where our listeners to check you out, to learn more about what you’re doing. You’re a fascinating guy, you’ve had a great career, and you’re just getting started. The ripe old age here. How old are you? I think you said you’re 24 slash seven zz.
How old? Somewhere in there?
Nice. perfect. So what’s the new project you’re working on right now?
Uh, uh, I’m doing a book that’s not related to anything like that. It’s called kneeling is sexy.
Oh, nice. Kneeling is sexy.
Yeah. It’s sort of a play off of the nfl. People that are kneeling in protest, but I’m also talking about all the other wasted kneeling becomes sexy from kneeling to propose kneeling to get married, kneeling to surrender, kneeling, you know, all the different ways and it’s going to be a fairly short book. Basically quotes and images and I’m still working on it. I got about 20 pages done and I’m a, it’s just sort of a passion project for me. So that’s one thing. The other thing is, uh, you know, I talked about the pinterest course that I’m doing, we’re still promoting that, that’s really doing well for people in terms of driving traffic to their websites and things like that. So how can people find that?
Oh, that’s that real fast social graphics.com. Real fast social graphics.com z. you get to interrogate John Kremer with the final question of the day. My friend john. Have you ever been to one? Have you ever been to Oklahoma?
I have passed through it many times. Have you ever been to tulsa again? Just pass through it. I have not done anything like spent the day anywhere in Oklahoma. I’ve spent hours driving through it.
Well, you’re a fascinating man and if you get an opportunity to come to tulsa, I will explain. I will personally prepare a hot dish for you and make sure it’s extra gooey and hopefully we can break bread and have a few hours together. Number one, that would be great. I would love that. I think tulsa is a wonderful town. I love the museums there and things like that. I’ve read many things about it and uh, you know, the closest I’ve gotten in his passing by on the freeway.
Perfect. Okay. We’ll put that on your calendar. It’s on your bucket list. Now. Number two, what are the names of your dogs and, and why are they named that way? Oh, wow.
One is called becky and it just came to me when I saw her and I called her becky. The other one’s called pole, like edgar allen pole and he was named by the dock shelter that we got him from a. So he just inherited the name. I don’t know why they called him pole, but he’s got this wonderful. Have a dark side to him. No, he’s not. He’s a wonderful warm
So she definitely likes strangers and uh, so she’s a good watchdog that way. Paul, he would come up and hug you if. Yeah, if you showed up as a stranger. So he’s not a good watchdog.
Yeah. And there’s some controversy on the internet about how to pronounce your last name. Can you clarify for listeners out there who are, who are generally, they don’t want to mispronounce it when they’re talking to their friends about your book, because 80 percent of the marketing is word of mouth. People don’t want to refer to your last name inCorrectly, how? What’s the proper pronunciation of your last name?
The actual proper pronunciation is kramer.
I know, but if you call me kramer or creamer or anything like that, I’ll answer to it.
Well, John Kremer, it’s been a pleasure having you on today’s show. We like to end the show with the boom, which means we’re going to say three, two, one, and then practice. Practice. Here we go.