Art of Grinding Every Week & Spending 11% of Your Budget On Marketing (With PR Guru Michael Levine)

Business Coach | Ask Clay & Z Anything

Audio Transcription

Business coach Clay Clark is sitting down and interviewing PR guru Michael Levine who represented brands like Nike, Pizza Hut, Prince and many more. In this segment of the Thrivetime Show they are going to break down the concept of how to be broke in America.

  1. The Art of Grinding
    1. NOTABLE QUOTABLE – “Work like hell. I mean you just have to put in 80 to 100 hour weeks every week. [This] improves the odds of success. If other people are putting in 40 hour work weeks and you’re putting in 100 hour work weeks, then even if you’re doing the same thing you know that you will achieve in 4 months what it takes them a year to achieve.” – Elon Musk (PayPal, Founder of SpaceX and Founder & CEO of Tesla)
  2. Christmas is NOT a Month
  3. Spending 11% of Your Budget on Marketing

During this business coaching podcast interview, this exclusive interview with michael levine, the pr consultant of choice for nike for michael, jackson or prince for pizza for charlton heston for nancy kerrigan for cameron diaz am i. Just looking. Celebrities is bpr consultant to be guru, real deal, the real deal, a new york, times, bestselling, author and and a guy who is dyslexic right. He sits down, explains to me three powerful concepts, your chap. What is the art of grinding? Just? Why is the art grinding, so you just got to work at it because most of the people out they’re not willing to put in that type of effort what we would call the, grind podcast, get information and I act upon that talks about the art of grinding explains that christmas is not a month. Christmas is not about. Why are you learn that will get into that? I really want to play this podcast in our team meeting of your budget on market and i, just powerful concepts exclusive interview with michael levine. So if you have somebody who is not a good listener, michael of a good communicator, no michaels, if that person, doesn’t love interest in and appreciation for language, are they good communicator know curious if they’re not curious as a good communicator know that you know of where the hotel, here in santa monica right out by the ocean and I’m very interested in what you have to say and I’m interested in what your crew has to say and their lives and their stories? And but I’ll tell you if I’m waiting for my car with the valet park rum and ask him how he is what’s going on with him? What’s the hardest thing, I might say to the park man parking, my car, sir, tell me the truth.

What’s the hardest thing about your job and what’s the easiest thing about your job now he just grounds at me. I know he’s likely to be parking cars five years from now. If he says well, I tell you the hardest thing:that’s okay! Well, in the soulful words marvin gaye, what’s going on, tell me to see where we going how’s the story turning out and then eat, then I know we got some possibilities here and you, you are a big into this next characteristic and you demonstrated personally, but this characteristic is, is a decision to outwork others as I’m, not here dimension of dyslexic, see i, don’t know if I’ll work you but I’ll work, 99.999% of americans and here’s. Why he’s not hard at founders of paypal, spacex tesla can go on and on all the things he’s done. So serious chris improve the odds of success. The most important thing you said was not the 8200 it was the every week see you can’t do the deal the champion doesn’t practice. 38 weeks a year takes one off for valentine’s, day huh, that’s the every week 52 week deal city application of effort. That’s a huge career was i. Would push really hard that I make I’ve worked hard, I need to probably-and you can cut it way down-the valley averages flatline. This is exactly why I did not go to college and i. Have nothing against people going to college i. Think in today’s environment is important part of the american educational experience, 30 teachers, you paying them a lot of money, a lot of money, listen carefully! Here’s what you paid your college to teach you christmas is a month. Christmas is a month seen cottages, they teach you that christmas is a month month, but in real life they leave. College christmas is the 22 going to your college, paying a lot of money, giving your a trusted. Wisdom figures, your your consult, that your your counselors teach my principles and they say:christmas is a month and I tell you you’re going to leave college 22 christmas a day the average business in america spends 4% of its gross and marketing. The average business in america spends 4% of its gross and marketing. Now we then say-and I wrote this in above. What are the 500 fastest growing businesses in america spend on marketing correct answer 11%. So if you want to market your competition, if you want to become a brand leader or hyper grow your business, if you want to become a brand leader, either number one or two in your market or you want to hyper grow your business. You got to have market your competition about 3 and you got to do some traditional and non-traditional way. So you go broke. Don’t let this happen to you, hire the business coaching team at Thrivetime Show.


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