Breaking Down Gary Keller’s ONE Thing with The Vice President of The ONE Thing (Geoff Woods)

Show Notes

Are you struggling to gain control over your schedule and your life? Geoffrey Woods shares how to become a proactive and purposeful person while also breaking down Gary Keller’s New York Times best-selling book The One Thing.

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  1. Yes, yes, yes and yes! Thrivetime Nation on today’s show we are interviewing Geoff Woods who is the Vice President of The ONE Thing. After first hearing Jim Rohn’s quote, “You are the average of the people you spend the most time with” Geoff began an epic mission to surround himself with super successful people, High-Level CEOs, and entrepreneurs. Within just 10 short months, Geoff started a company with the co-authors of the best-selling book, The One Thing. Geoff, welcome onto the Thrivetime Show. How are you sir!?
  2. Geoff, I’d love to start today’s show by starting at the beginning of your career, where were you when you first heard Jim Rohn’s quote “You are the average of the people you spend the most time with”…and how did it impact your life?
  3. Geoff Woods, when did you first read the book written by the founder of Keller Williams, Gary Keller and Jay Papasan’s One Thing?
  4. Walk us through what you were thinking when you decided that you should team up with Jay Papasan and Gary Keller?
  5. Geoff Woods, What was the process like for getting in touch with an ultimately partnering with New York Times best-selling authors Jay Papasan and Gary Keller?
  6. What is it that you are most passionate about teaching to our audience of entrepreneurs and business owners?
  7. Where do you feel that most people get it wrong when it comes to designing their daily schedule and their daily life?

NOTABLE QUOTABLE – “Work is a rubber ball. If you drop it, it will bounce back. The other four balls– family, health, friends, integrity– are made of glass. If you drop one of these, it will be irrevocably scuffed, nicked, perhaps even shattered.” – Gary Keller, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

NOTABLE QUOTABLE – “Multitasking is a lie.” – Gary Keller, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

NOTABLE QUOTABLE – “Achievers always work from a clear sense of priority.” – Gary Keller, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

NOTABLE QUOTABLE – “The majority of what you want will come from the minority of what you do.” – Gary Keller, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

NOTABLE QUOTABLE – “People do not decide their futures, they decide their habits and their habits decide their futures.” —F. M. Alexander” – Gary Keller, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

FUN FACT – Rosenstein, who also helped create Gchat during a stint at Google, and now leads a San Francisco-based company that improves office productivity, appears most concerned about the psychological effects on people who, research shows, touch, swipe or tap their phone 2,617 times a day. – 

  1. Geoff Woods, at you talk about the importance of “time blocking your one thing” what does this mean and how do we do it on a practical level?
  2. Geoff offers a “Time Block Mastery” course that our listeners can take, what does this course offer our listeners?
  3. Geoff, you also offer a “Couples Goal Setting Course.” Where do most couples struggle with their time management and goal setting together?
  4. Geoff Woods, you do a lot of corporate training…where do most corporations that reach out to you for help find describe themselves as needing the most help?
  5. Geoff Woods, you offer in-person workshops…what kind of topics do you cover at your workshops?
  6. How, you come across as a very proactive person…so how do you typically organize the first four hours of your and what time do you typically wake up?
  7. What are a few of the daily habits that you believe have allowed you to achieve success?
  8. What mentor has made the biggest impact on your career thus far?
  9. We find that most successful entrepreneurs tend to have idiosyncrasies that are actually their superpowers…what idiosyncrasy do you have?
Business Coach | Ask Clay & Z Anything

Audio Transcription

Facebook Breaking Down Gary Kellers One Thing Thrivetime Show

Are you struggling to gain control over your schedule and your life will? On today’s show, the vice president of Gary Keller’s, the one thing you know the Gary Keller who started Keller Williams, the vice president of Gary Keller’s, one thing, Jeffrey Woods shares with you how to become a proactive and purposeful person while also breaking down Gary Keller’s New York Times bestselling book. The one thing

Yes, yes, yes and yes. Dr C, have you ever heard about the law of reciprocity? Yes, I have.

Well, it’s kind of a thing where if somebody does a nice thing for you, you want to, you want to reciprocate. And so Jeff Woods is the host of the one thing podcast, the podcast that shares about Gary Keller’s bestselling book, the methodology in the book. The one thing, I read that book at the airport years ago, I implemented the book that the principles in the book, it dramatically changed my life. And Jeff Woods, uh, made a poor life choice and agreed to let me be on his show. Clay clay, clay clay. I just got to stop you right there. It’s almost embarrassing what you’re doing to yourself. I’ve got on and I pulled up his podcast website. The one thing, beautiful upset and his name is gr. Oh, F F. I mean, that’s, I mean, when I look at it, it’s like G off just what goes on in the sheriffs. How are you sir? Hey Mr. Woods

doing? Doing well. You know, it’s, it’s, it’s my British ancestry and I always said if I got the accent with it, I would have done much better in college.

Oh. So it really is pronounced Jeff. Okay. Clay, you’re off to, okay, well, well, let me, let me start off today’s show by saying this. Um, I heard your story, Jeff, is that after hearing Jim Rhones quote, you are the average of the people that you spend the most time with. You’re the average of the people you spend the most time with. You began an Epic mission to run, just run yourself a super successful people, high level CEOs and entrepreneurs. And then within 10, just 10 short months, you started a company with the coauthors up the bestselling book. The one thing that doesn’t even make sense. Tell us your story. That is fascinating.

Uh, it’s been a wild ride. Clay. I, prior to starting the company with Gary and Jay, I was in medical device sales, which was an awesome job. I ran through hospitals every day. I sold a that actually saved lives, got to wear scrubs, tried to get my wife to call me McDreamy. And that one, that last part didn’t work out so well for me. But I think I was where a lot of people are, which is even though things in life might be good professionally, something’s missing. For me, it was that sense of purpose, a greater fulfillment. And I didn’t have enough pain in my life to force me to make a change. And two things in my life did happen that raise the level of pain. First, a colleague of mine had a stroke at the time. He was 35 years old. My wife and I had just bought a house in orange County, just had our first child and she decided to become a stay at home mom and I remember sitting in my kitchen thinking if what happened to my colleague had happened to me, what would happen to my family the next week?

My company made a change to our commission structure to remain competitive in the marketplace and overnight 40% of my income evaporated. You put those two things to back, the pain went up because suddenly we’re hemorrhaging cash every month and I remember looking at my bank account, seeing it almost at zero and seeing the mortgage coming and first for somebody whose identity is wrapped up in being a provider, it just rocked me to my core. There was no moment.

That’s, that’s scary. That’s scary. Yeah. So that that set me on a journey to, I looked at my five and said, who are the five people I spend the most time with? And said, I, you know, great people and I have no business seeking guidance from people on how to start a business who aren’t qualified to give it. And I went on a mission to Russ, surround myself with the right five and fast forward, it’s our national sales meeting for our medical device company and out on stage walk Jay Papasan who I know you had on the show to talk about the one thing and he just blew my mind. And when he came off stage I cornered him and just had a concerted mission to try to bring value to him and Gary. And it turns out what I didn’t know is that Gary and Jay had a problem. The one thing had become one of the highest rated business books of all time. There was a, there was a company there, but Gary’s one thing is running Keller Williams, Jay’s one thing is writing books. They needed somebody whose one thing was the one thing. And that became my opportunity.

Now that book, the one thing we talked about on your show, which I encourage all the listeners to go check out where I was interviewed on your show, the one thing podcast, your book I remembered is the, I was in the airport and Vanessa had 11 speaking events that month, 1111, and we had one in Canada that was an Epic disaster. Uh, we ha dove. All the flights were delayed. I got stuck up in Canada for a while. Just a lot of things happened on that trip and I got the book, the one thing and in the airport I’m reading this book and I’m going, I have got to dramatically change my schedule, but I don’t think a lot of listeners have read this book before. Um, could you share with us the premise of the book, Jeff, for the listeners out there who they’re not familiar with the book, the one thing that it probably seemed to cover in the airport at the light at the bookstore, but they’re probably, maybe they haven’t read the book before. What’s the one thing before about,

sure. It’s about the surprisingly simple truth behind extraordinary results, which really it comes down to time. Now, every year we set goals. We’re great at setting goals. Yeah, we struggle to have a relationship with them. And for those of you who have ever had a committed relationship, did you go on the first date? No, that things were going really good. Take a picture of that person, stick that picture up in your cubicle or frame it and say, okay, I’ll see you at the end of the year and let’s see how it goes. Mm, no, you, you, you had a good first date and what’d you do? You went on another date and you might’ve even been texting in between that. We’re great at setting the goal, but we really struggle to have a relationship. We don’t know how on a weekly basis to be clear on the specific activities that if we just did those, they would automatically put us on track for the results that we want.

And because we lack that clarity, we spend our days in our inbox, in meetings, looking up at the day going, I was busy, but did I get anything done? And the book, one thing, it’s, there are so many knowledge bombs in that book. I’d like to give you the, the, the place and the space to educate our listeners about because you have such a great website, you have so much great content out there. Walk us through where people are getting this one thing wrong by default. Sure. Well, I’ll share a great story of how I got it wrong. By default, when, when you hire somebody, you write a job description, right? And for a lot of people, if I asked you, clay or dr Z, what, what’s, what is a job description, how would you answer that?


what you do and get paid for. Yeah. All the things you got to do for the job. Right, right. Got it. Right. So, so Gary and Jay turn it on its head. They ask what are the two to three things you have to do exceptionally well otherwise you’re fired. Yeah. When, when they wrote the job description for my opportunity, they listed out three things. I had to be able to cast a vision, I had to be able to drive revenue and I add to be able to recruit and retain talent and they were listed in order of priority. So in my first 90 days I had to demonstrate that I could do all three of those things, or I was fired. We started with number one, I had to cast a vision. So I remember we walked, it was a state of the company meeting.

I walked into the boardroom and the purpose of the meeting was for me to present my business plan for the year. Now you’ve got to remember, I am fresh out of scrubs. I’ve never run a company before, and all of a sudden I’m sitting down with the guy who’s built the largest real estate company in the world and I have to sell him on my vision. To Sam. Intimidated would be the understatement of the year. We sit down and I hand each of them a single sheet of paper. Our, our model for our business plan is very simple. If it’s on one side of one page and at the ad it was the top, a big goal, and then we had three priorities. That was it. I started talking about priority number one. Gary and Jay asked a bunch of questions. I said, are we good? They said, yup, and I went on to number two and halfway through number two Gary started asking some questions about number one and I remember thinking, Oh, he might, he must’ve just forgotten. Let’s just handle those real quick. I answered him. We good, Gary? Yeah. I finished up number two and started talking about number three. Gary went back to number one. You guys ever seen meet the parents?

Oh yeah. Oh yeah, yeah. You know the circle of trust. Oh, you know it. Yes.

I was not in it in that moment. I am realizing something’s going on here. I don’t know why Gary keeps going back to number one so all I could do was answer the questions the best that I could. I said, are we good? He said, yeah. I went back to number three and after about 10 seconds he stops me and he asked, Jeff, do you need to do number three in order to do number two? I said, no. He said, do you need to do number two in order to do number one? I said, no. He said, the do me a favor. Draw a line between number one and number two or even better rip the page in half. I kid you not. He waited while I took my business plan and ripped it in half and then he said something that has just stayed with me every day since. He said, don’t even think about number two or number three until you’ve earned the right to buy mastering number one.

Ooh, till you can pull the two. You could get the rock out of my hand, young since I young, young, grasshopper, Gustavo grasshopper, give some grass, half of music I’ve been [inaudible] a lot of times it takes me a moment to to mentally Southall music. Yeah. Well I was just kind of, Oh, here we go. I got it. Young, young grasshopper. You cannot take the pebble out of this hand to your first ticket out of this hand. I have no idea what I’m saying. Sounds good. Don’t say what? No question would you have? No. Well that’s, that’s deep and that’s, that’s the kind of, there’s a lot of people listen that they’re going, wow, I wish I had someone like that to mentor me on moments like that in my life. I mean that’s a very powerful thing you just said when you said that has stuck with me the rest of my life every day of my life. I’ve thought about that. That that’s pretty, that’s pretty cool. So what is your, what is your sidebar, but you can tell us what is your one thing you got cooking right now in your life right now? For me personally, personally is for you. I’ll let you, you know what, I’ll let you sit inside. Just came at you cold. I’ll let you pick the topic. I’ll spin the wheel stop wherever you want it to stop boss.

Well, here’s what I’ll say that the fact that I had to ask that question acknowledges the fact that we all have more than one thing. So for any of you who are going one thing, I have more than one thing. Well category, right? And each. Got it. Yeah. The thing that’s, that’s been most exciting for me is we’re four years into the business and we started just focusing on how do we help an individual live this thing. And ultimately it’s scaled to the point now where, you know, fortune 50 companies trying to make it part of their culture, which is a huge purpose calling for us because we’re in business to change the way people view time. When we can shift a culture so that people wake up and they understand that every single second is an investment. They, they expect a return on the investment of their time. Oh man. Like, we’re changing generations with that. And so that just what guys, what fires me up?

Well, you, you in, in your book, uh, and I don’t mean to paint you into a corner. I’m not gonna quiz you on your, on your book. And real quick here on the book Carrie’s book and Jay’s book, uh, the one thing and then Charles Cola and Amber Cola. I’ll have questions for you. So here we go. In the book, the one thing, the, the quote is work is a rubber ball. If you drop it, it will bounce back. The other four balls, family, health, friends, integrity are made of glass. If you drop one of these, it will be irrevocably scuffed, nicked, perhaps even shattered. Where do most people get it wrong when it comes to dropping the ball with these other areas of their life?

Our society today puts such a high important on career job, business, finances that people say yes to the things that don’t actually matter as much and they say no to the things that matter most. Their spirituality, their health, their marriage, their relationship with their kids. I think the opportunity for people is to really get clear on of all the circles of my life, spirituality, physical health or your personal life, your relationships, your job, your business, your finances. If you could just form a power habit in one to start, what’s the one area of your life that if you formed a power habit in that area would make all the air, other areas of your life improve and narrow the focus there first.

Okay. Now you say in the book or in the book, it’s, it reads, um, the one thing again by Gary Keller in, in Jay Papasan it says multitasking is a lie. Help somebody out there fix their schedule. Who’s got their schedule filled, whether their, their whole day is spent responding to emails and social media and text messages. Help somebody out there in a practical level, fix their schedule.

Sure. So what we know from the research is that we are all currently wasting 28% of our time because of multitasking. That’s 1.4 days a week. Completely thrown out the window because we treat everything like it matters equally. We tell ourself, we always have to be in our inbox and our phone always has to be on, and if somebody knocks on the door and says, Haiti a God a minute, we always have to say yes. The thing is when you bounce from one thing to the next thing to the next thing, the loose ends pile up and you never end up circling back. Now here, here’s what we’re not saying. We’re not saying don’t check email. We’re not saying don’t say yes. If people ask, if you’ve got a minute, what we’re saying is identify a single block of time that you’re going to say yes to yourself first time where you are going to focus the thing that matters most and during that time can you, even if it’s 10 minutes, can you mentally give yourself permission to close down your email? I’m not talking about minimize the window. I’m talking hard shutdown for that 10 minutes. Can you give yourself permission to put your phone on silent before you even go into that time block? Can you go to your team and say, Hey, for the next 10 minutes I’m doing the single most important thing on my list, on my success list today. If he got anything, can you wait 11 minutes? Zoom. You just start there.

Does he, you know the guy who created the Facebook, like, like button. His last name is Rosenstein. There’s an article that was featured in the where he talks about, um, what is going on with the world right now as relates to smart phones. His name is Justin Rosenstein and Z. Take a guest. How many times per day the average person taps their phone or looks at it. And Charles, I want to have you guests here. How many times a day do you think the average person taps their phone to look at it, buy it or looks at it per day? Think taps it to look at it to see if they missed something. How many times per day? The average person right now, this is in an article, I’m putting a link on the show notes. This is the guy who developed the Facebook like button, who is essentially apologizing for it, is telling people to stop for ruining life.

He literally has this, he’s literally telling people to stop using these features because he feels bad about it. This is so this is the guy Justin Rosenstein. How many times did the average person now touch their phone per day to look at it? I’d say 80 to a hundred Z. What do you think more than that? I’d say 152,617 times. Oh my, what? 2,617 times. I’m slow on that. 2,617 times a day. The average [inaudible] touch their phone touches their phone to look at corporate. We’re here to look at it. This is a right here net and the average person now it’s 11 hours per day. They’re on their media, on their phone with Nielsen, so people are in this perpetual dystopia. Charles, you found time to get a lot of stuff done. You’ve grown colon fitness into a multimillion dollar company. You’ve got multiple gyms. What questions would you have for Mr. Jeff Woods about the one thing, uh, gaining control over your schedule?

Anything at all you want to ask Mr. Jeff Woods? I think everything you’re saying is spot on and, and a lot of the stuff that you say Clay’s is the same to, uh, for me, what would I try to focus on about three things personally and professionally a day. And other than that, I really can’t get much done. I’m just not that sharp of a person as a individual to get tons and tons of stuff done. But I’ve learned that about three things personally and three things professionally is all I really can do and do well. And uh, what’s your thought to that? Uh, uh, strategy, Jeff?

I’d say I’d say you’re already light years ahead of most people. My question is how do you determine where to begin?

Well, that’s, that’s where I try to keep it like a running agenda of everything personally, professionally. Like every single thing I think I need to, I need to write that down or I need to, I need to do that. I write everything down. And then I look through that

and then I prioritize that.

Ah, so you, you, you put them in order of priority. Yes. Because inherently you understand everything does not add or equally well, I just can’t get that stuff done, so I have to do that. Yes. Yes. And you’re already the, I’m curious more turning the tables on you. What, what are you saying no to so that you can say yes to those three things personally and professionally.

I, I honestly like don’t do anything personally on my phone at all. So I have no social media. I don’t do any engaging at all. So I think I stopped that a couple of years ago and then, uh, clay coached me. He’s been my business coach for several years, has been really helpful for that. Um, I actually shut off my phone all day long and I turned it on just once a day and, and then I also have all notifications shut off so I can really just focus on me and the business things that I need to and my family. And other than that, I just don’t let the phone take me hostage. And I think that has been a huge game changer for me.

I’m hearing you say that, and I put myself in the, in the listener’s shoes where they say, yeah, but I work inside this company or you know, I, I, I’m a small business and I’m scaling and I’ve got to have my phone on because what if a customer needs me? Or what if there’s a fire with an employee? What do you say to those people?

Most everything can wait 24 hours and they can email and I can respond when I have a collected mind in an inappropriate time. Instead of you being pulled emotionally hostage into one on one decision. Now the decision, and you know, we’ve got about 87 to 93 employees. I can’t let somebody just connect with me on every single issue at any given time. And so for me, I’ve learned I have to basically create what w w w what clay would call, uh, a gatekeeper and, and boundaries. And so we, we did a lot of that and that has been extremely helpful. Uh, so I guess to answer that, I just don’t let anybody take me hostage anymore and I have to just focus on, only answer my phone from my wife or my gatekeeper. And other than that, I just don’t, I stick to my tasks.

Well, here’s what, here’s what you said that we’ve, we’ve found to be true across hundreds of thousands of people. When you are willing to just give it a try, you can prove to yourself that if you can turn your phone off for 10 minutes or you can tell your team, Hey, for the next 10 minutes I’m unavailable or shutting your email down for 10 minutes, something magical is going to happen. The world keeps spinning.

I agree. I honestly, it was so hard for me at first and when I started doing it, I remember like I woke up in the morning, I’m like, I feel healthy. I got better rest. I looked at Amber and I said it like, this is awesome. Like everything I’m responding to everybody in 24 hours, nobody is going to just derail me. And very comical thing that happened over the weekend that John told me about. One woman emailed me

times, Johnson has 21 times between Friday and Monday saying it’s a former client. I don’t work with her, hadn’t worked with her in years, but I guess her website was down on like Fridays. He goes down. I haven’t touched her website for three or four years. She has a different web company now, so I guess it goes down. She emails urgent need you to help me get my website up. My current web guy is not reachable Saturday, Hey, I don’t know if you got your message Saturday afternoon, Saturday evening, Sunday. She gets into now personal attacks. Hey, I’ve known you for a long time. At least you could do is help me find my password. My old site Bubba, Bubba, Bubba, Bubba. Monday, it gets cost. It gets terrible by Monday morning when you told me she’s apologizing for what she’s written. So John, John just goes, um, is if the person, you know, you’re 21 times summary was mad.

Now apologizing threats is again, founder passwords. She, sorry. Um, life goes on. You might want to call her to tuck her in. You’re exactly right. Like what made weekly, weekly meetings, you know, I, I thought you don’t like to make decisions on certain departments and so on that most things can wait a whole week and it sounds crazy but most people end up having to figure, figure it out for themselves. And people are a lot smarter than they think and they don’t have to go to every single supervisor to fix every issue. So it’s like some of your employees and managers, they end up becoming better leaders through that process. So Jeff is the one thing, I’m sorry I didn’t mean to cut you off Jeff. Sorry.

Yeah, I was going to say, you just said something that’s really profound and he talked about leaders. We believe that leadership is teaching people how to think so they can get what they need when they need it. Amen. In Mo, in most businesses when people have questions, they go and they ask somebody cause it’s the easy button, it’s fast, they’ll get the answer. And most leaders will give them the answer because it’s faster. Yet. If you understand that your job as a leader is to teach your people how to think so they can get the answers on their own. Do you teach people by telling them or do you teach them by asking questions? That’s good. Very good. I went on that. My favorite quote in the one thing is from FM Alexander, it’s that people do not decide their futures. They decide their habits and their habits decide their futures.

We know it takes on average 66 days is to form a habit and we created something called a 66 day challenge. It’s a calendar you print out, it’s got 66 days on it. You identify the one thing you want to make a habit and every day you do it, you put a big red X on it because pretty soon it becomes less about doing the one thing and more about not breaking the chain. I wanted to become a better leader and I understood that leadership was teaching people to think. The one thing I could do to teach people either think was to ask them questions and the one thing I could do that would lead to me asking questions. Could I ask one question a day when I naturally would have, could I ask one question a day when I naturally would have told and I tracked it every day, just once. All I had to do was ask the question and you fast forward about 10 weeks, 66 days. Not only did a transform how I showed up as a leader, it transformed my ability to ask coaching questions. It transformed my ability to train. It transformed my ability to be a better father. It spilled. It was one thing that made everything else easier or unnecessary.

Yeah, Amber’s a Cola here. She’s the cofounder of a business. She’s also a mom and mom’s a lot of times struggle to turn off the mom hat and always thinking about where their kids are. They got that paternal thing going on. They’re also running a company, they and she also, so there’s a lot going on. I’m sure she has a great question for you in just a second, but I had a one, one more question before Amber interrogate you. What’s it like working in the presence of Mr. Gary Keller on a somewhat routine basis? I mean, what is he like? He built the largest real estate company in America. Everybody knows the name Keller Williams. He’s synonymous with real estate. What’s it like? Is it, is it terrifying? Is it inspiring? What’s he like when you’re up close and personal?

It’s uh, it’s, it’s incredibly inspiring. And when you’re with him, he’s just another dude, black tee shirt, black jeans, black, black, black shoes, you know, always pretty much wearing about the same thing. And he just talks to you like a normal person. But the, the gift that Jerry has is the gift of thinking bigger. He will just look at you and ask a question like, I hear where you’re going, but what’s the business that’ll put you out of business? And how do you go and build that first, he’ll just ask these, these massive questions that stop you dead in your tracks and ultimately force you to think infinitely bigger. And that truly is a gift

by the way. I’m not sure what you guys are eating out there at the car. Liam’s a team there, but uh, he, he’s looking great. You’re looking great. Are you on a official oil only diet right now?

No, I just jump her a lot.

Beautiful. That’s the one, the one thing, Amber GV, you’ve got to be locked and loaded over there. You’ve been listening to all this one thing stuff and higher thinking of it. Turn stuff off and don’t turn it on. And what are you thinking of the young lady? I totally love it. And just like clay said, as a matter of fact, I’m sitting here thinking about a question that has to do with being a mom, um, when I should probably have my work hat on right now. Um, we have a saying and it’s, it’s written on a mirror in our house. It says focus only on what is in the scope. And we, um, we live by that. We try to teach our kids that. Um, Jeff, do you have any kids and how do you train some of this down to your kids? Cause I know we’re kind of in those, we got some tough teenage years and you know, mom and dad don’t know anything. Um, we do have older kids so we’re seeing that those fruits come back later as they’re older. But like Kay, help me here as a mom. Like how do I help my 13 year old daughter? How do I give her some tips, um, to focus on the one thing or to be, you know, more intentional or, I mean we teach her a lot of life lessons, but right now mom doesn’t know anything so sure, sure.

Well my, my daughter is six and my son is three. When Daphne was five, we had just gotten two baby kittens. And I remember my partner Jay said, what before they got a dog, they made their kids go on a 66 day challenge to walking a leash every day so that it became a habit so that when they got the dog they already had the habit of walking it. And I thought that was brilliant. So I, that’s pretty cool. Yeah. And his kids are teenagers. That’s pretty cool. Yup. Yup. So when I remember I saw Daphne in the kitchen, I walked up to her and I grabbed my phone and went to the voice recorder thing cause I knew what was about to happen was going to be gold. And I said, honey, do you want to be the best mommy possible for the kitties?

And she looked at me and her eyes lit up and she goes, yeah. And I said, well honey, people don’t decide their futures. They decide their habits and their habits decide their futures. And she’s just looking at me like a deer in the headlights. And I said, do you want to form a habit? They would make you the best mommy for the kitties. And she goes, yeah. And I said, okay, well what’s one thing you could do that would make you the best mommy for the kitties? Great. And she looks, and she said, give them space when they need it.

Give them lots of energy. And I went, honey, what about food? She goes, Oh, and food. I said, okay. I said, do you want to be in charge of feeding the cats every day? And she goes, yeah. I said, okay, well let’s go. You fast forward only about three weeks. We didn’t even have to get to 66 days. All of a sudden I didn’t have to remind her to feed the cats. She just did it. And then I thought we earned the right to move on to kitty litter. And that one didn’t work out quite as well. But it was, it was an amazing moment for me because I realized, Oh my gosh, if I can teach a five-year-old to identify something they want out of life, be a great mom. And identity fi inactivity. Yup. That if they just made that a habit would make the result automatic, what would be possible in their life?

It’s true. And I think I hear in that, Jeff, I hear back what you said a few minutes ago and it’s developing a leader and I think by asking her questions of what she wants, not what I want for her, but what she wants, and just kind of turn that and let her be empowered by the decision and let the decision be hers and [inaudible] within her that

she’ll, she’ll even turn it on me now. She’ll go, there’s something that she’ll want to do and she’ll go, daddy, that’s my, my one thing. Everything else is a distraction.

Hmm. Now, Jeff, you, um, I’ll have a lot of things you can offer our listeners a lot of content, a lot of value, a lot of courses. So I’d like for you to share about your website and talk to me about the couples of master, um, setting course. Talk to me about what the kind of courses you’re offering and where they can find all this information.

Sure. So the the websites, the one and that’s what the number one in the URL, the than the numeral one the book and the podcast are all spelled out, the one if you go to the training page, you see all the, all the stuff that we offer there from online courses to corporate training to certification, all that jazz is the thing that’s kind of the signature behind our business is every year we host a couples goal-setting retreat and this came from Jane, Wendy for this’ll be their 14th year. They escaped our environment and they set their goals together as a couple and this doesn’t just apply to couples, it applies to business partners, teams, and even individuals. What it’s about is understanding that no one succeeds alone. Yeah, most of us try to every year while we set our goals, but then we don’t succeed and achieve our goals by ourself.

There are people vital to our success and they never were bought in on the process. And so whether it’s the retreat that we facilitate or the course that facilitates your retreat for you, you actually get to identify who are the people that are vital to my success. And you go through this process to gather, not so that your goals are the same. You can still have individual goals. Got, it’s a matter of having insight into each other’s goals and being able to support each other throughout the year. What does it cost to attend your course? The course? Less than 500 bucks.

So less than 500 bucks. And if I want to get tickets, where do I go again?

The one

Well, there’ll be other couples there. A lot of couples. Is it like one on one? Is it? Hi, I’ll be one on one with you. My name’s Jeff. Is it kind of that kind of feel or is it a big conference or walk us through and it’s like really? That’s awesome. That’d be hold hands and sing kumbaya anytime.

Yes. [inaudible] spontaneous dance parties. Why not?

Is it an interpretive dance parties or is it just like, by the way, Jeff, if people out there don’t want to, if you’re out there listening right now and you don’t want to go to Jeff’s course Z’s offering this new course, it’s called third three willing with a dr Z, my spouse and dr Z, I’m getting the URL right now. Mine’s called the Z thing and it’s a little bit different. You teach reverse what’s been proven to work. You’re teaching the reverse of what he’s teaching, the Z thing. It’s complicated, but basically you step one, do not ever talk about your goals. Stop that. Don’t have a to do list. What is the last thing you want to have happen? Let’s focus on that. Oh boy. [inaudible] respond to all social media at times. Jeff, it seems so simple when you break it down in the one of your earlier examples about how a couple can meet on a date and yet it’s a natural thing then for that person to become almost like obsessed, not obsessed and weird way, but just obsessed with the idea that they, if they liked him and they they know deep down and they wanted to pursue that person and they just pursue them, I mean they boom, boom, boom, boom, boom.

Yeah, some do better than others and all that. But why is it so hard for them to take that same skillset and maybe put it in other areas of their life they were never taught. Ah,

how, how to ask certain questions and search for the answer. That second part’s important. We can be asked questions but if it’s a big enough question, we hit a wall called, I don’t know if you, if you set a big goal for the year for your business, maybe it’s a certain amount of revenue or profit you want to drive or growth or maybe you need to build your team or expand into new markets. And if I said, great, show me the activity you’re going to do this week, that’ll automatically put you on track. We all hit this. I don’t know, and part of it is learning how to ask yourself questions, search for the answer, and repeat that process until you identify domino, the two inch little bad boy that if you just flick your finger effortlessly, it falls, but because the dominoes are lined up over the course of the year, they all fall.

You’re talking about chapter two in your book. Now stop it. That’s just good stuff, right? The domino effect. It’s so good because the idea that you hit the right one in the right direction, right? It’s going to then hit the next one within hits the next one and that mindset every day of what do I do to new? Now here’s, here’s the one thing I’m shooting for and put the black, I’ll put the blinders on. You’re a master of this sea and just focusing on that and then something and if something is not contributing to that, then you just throw punches. You Ninja. That’s why we’re Ninja. That’s probably why Gary wears the knit. Basically a Ninja [inaudible] when you see a Ninja, call it an NJ. It’s an NGO. Okay. So he’s probably just Ninja, probably crawling up walls and stuff and hitting throat people in the throat, you know, just men, just stuff probably is a bunch. He probably cares when the stars is hanging out a lot together down there and Austin probably do. Probably do

now. Now Jeff, I want to give you the floor. I want to give you the opportunity, the time and the space, uh, to, to share with our listeners. Uh, one thing. What’s the one action step, the mind, if we could just start the journey of a thousand miles with that first step, what’s the one thing you want our listeners to do today as a result of today’s show?

Sure. I, I would really challenge you before you press pause on this episode and go listen to the next one. Can you two inch little domino? Ask the folks in question of the book, what’s the one thing I can do in a certain area of your life such that by doing it, everything else would be easier or unnecessary and endure that awkward period where you don’t know. And when you actually say, I don’t know, say that’s not good enough and keep searching and come up with an answer, whether it’s the right one or the quote wrong one, doesn’t matter. Can you prove to yourself you can ask a big productive question like that and come up with one answer. Because if you you can do that, you can then ask it again. Well what’s the one thing I could do that would make that possible and come up with an answer. And if you can do that, you could do it again and again and again until it’s a two inch domino that is so small, effortlessly it falls

XE. This show is deep and he referenced to meet the parents and there’s obviously meet the Fockers and so I want to end the show. I is this his reference, that movie has inspired this, this, this notable quarter in the show. [inaudible] still wedding. Let me queue it up, but this is a notable quotable from Amit. Meet the parents. Meet the Fockers. Here we go.

I ha, I had no idea you could milk a cat.

Oh yeah, you can milk anything with nipples.


I have nipples. Greg, what’d you milk me? One thing. That’s the one wired in my mind. I’m sorry. I just had to get that out. You got it. Jeff, thank you so much, my friend for being on the show and we look forward to sharing this with the thrive nation. I can truly say it was an extraordinary experience. All right. You take care. Thank you for your thank Jeff. God bless, and now without any further ed too.

Dude, you guys are whole areas. Who’s pulling that stuff up while you guys are doing it?

Oh my gosh. I, this is me. I’m hitting my buttons over here and then I’ll go back and edit it.

Yeah, that was a pleasure.


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