Breaking Down Jim Collins’ Newest Publication | Turning the Flywheel: a Monograph to Accompany Good to Great

Show Notes

Jim Collins sent Clay an autographed copy of this newest publication, Turning the Flywheel a Monograph to Accompany Good to Great and Clay breaks it down on today’s show.

The Pool Flows, Sam Sam is dancing in “How Do You Sleep?” and Jim Collins sent me an autographed book…

Jim Collins 101: 

Collins earned a Bachelor of Science in Mathematical Sciences at the University of Stanford and then he earned his MBA from the Stanford Graduate School of Business. He then went on to work as a business consultant for nearly 20 years (18 years) at the legendary McKinsey and Company. Jim then went on to work at Hewlett-Packard as a product manager. 

Collins then decided to begin a teaching, writing and research career on staff at Stanford University’s Graduate School of Business, then he earned the Distinguished Teaching Award in 1992. In 1995, Jim decided to start what he calls a management laboratory based in Boulder, Colorado. Throughout Jim’s career he has released the legendary best-selling business books:

  • 1994: Built to Last: Successful Habits of Visionary Companies 
  • 2001: Good to Great: Why Some Companies Make the Leap … And Others Don’t 
  • 1992: Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company
  • 2005: Good to Great and the Social Sectors 
  • 2009: How the Mighty Fall: And Why Some Companies Never Give In 
  • 2011: Great By Choice 
  • 2019: Turning the Flywheel: A Monograph to Accompany Good to Great 

Monograph – Definition – A detailed written study of a single specialized subject or an aspect of it. 

NOTABLE QUOTABLE – “Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don’t have great schools, principally because we have good schools. We don’t have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life.” ― Jim Collins, Good to Great: Why Some Companies Make the Leap… and Others Don’t

NOTABLE QUOTABLE – “The purpose of bureaucracy is to compensate for incompetence and lack of discipline.” ― Jim Collins, Good to Great: Why Some Companies Make the Leap… and Others Don’t

NOTABLE QUOTABLE – “A company should limit its growth based on its ability to attract enough of the right people.” ― Jim Collins, Good to Great: Why Some Companies Make the Leap… and Others Don’t

7 Repeatable Tasks That Will Create Flywheel Momentum in Your Business

  1. Advertise Everyday
  2. Gather A Review Every Day
  3. Write 1,000 Words of Original Content Per Day
  4. Group Interview Every Week
  5. Analyze Your Numbers Every Week
  6. Tracking Where Your Leads Come From
  7. Listen to Recorded Calls and Watch Video of Your Staff


Business Coach | Ask Clay & Z Anything

Audio Transcription

Jim Collins Thrivetime Show Slides

On today’s show, we break down the words of wisdom, taught by Jim Collins, the bestselling author of good to great and built to last. We break down the words of wisdom found in his newest book, titled Turning the Flywheel, a monograph to a company. Good to great ladies and gentlemen, this show is filled with momentum, creating knowledge bonds.

Some shows don’t need a celebrity in the writer to introduce the show, but this show dies to may eight kids co created by two different women, 13 multimillion dollar businesses. Ladies and gentlemen, welcome to the thrive time show.

Do what?

Got it from the bottom. Yes, yes, yes and yes. Thrive

Nation. Welcome back to another exciting, and it shouldn’t be thrive time show on your radio and podcast download. And on today’s show, Jason, we have many, many reasons to celebrate before we get into today’s show called turning the flywheel a monograph to a company. Good to great. We have many reasons to celebrate. Oh yes. I want you to think not, not too long, but, but think about a client you’re working with right now, who’s having some massive success, having some wins, something great is happening for them. Go ahead and encourage the thrive nation out there. Share with us a win of the week, my friend. Yeah, so [inaudible] a one of the week is Marty Grisham, Marty Grisham, advanced commercial systems, advanced commercial systems. It’s a roofing company, right? It is based here in Tulsa, Oklahoma. So founded in broken Arrow, founded in broken hair, also servicing Tulsa, Oklahoma.

Okay. And it’s Marty Grisham. Yes, sir. All right. Back to you. So Marty is right now at the top of Google and it’s just changing his life. He has the most reviews of any roofer in the broken air area. Nice. Martin, he’s also popping up organically on page one because he has a content writing machine. The guy has articles upon articles, like he’s just killing it. And the best part about it though is he just loves doing it. Like he just listens to everything that you say. He listens to the podcast. His mission every day is awesome. He can’t go to sleep until he’s recorded three podcasts. It’s unbelievable that w what consistency in diligence can do. Once you find what works and you stick with it, it is unbelievable the kind of success that you can have. Now I w I’d hate to, I can’t one up Marty, but I have three wins.

I’m just sitting on three wins right now that are, that are fairly epic and I feel like who am I to share an epic win without, I mean, cause my winds aren’t maybe as, as, as profound as Marty. So I’m going to cue up some music to compensate that. My, my wins aren’t as big as Marty’s. Marty has grown his business dramatically. He’s having success. Here I am celebrating three wins that aren’t maybe as big as his wins, but I’m gonna, I’m going to give it a try here. So let me, let me cue up my [inaudible].

Here we go. [inaudible] My three wins of the week. My Voice, oh, I’ll get more into character as I do here by three wins of the week were number one. My pool now flows. Whew. This small waterfall is og. Nevada side is flowing. Yes. The grotto is slowing the off power in the man cave. When of the week from est, the man cave is coming together and the pool is flowing. The hot tub is flowing. That’s a big one. Now I another, when I have this room, Sam Smith, the art [inaudible] singer, former loud sing, a Sam Smith R and B singer. He now Sam Smith, now dancers and videos, his new video. How do you sleep? Sam Smith is dancing. Some said he would never do it, but Sam Smith is dancing. He’s doing it, he’s doing. And my third and final win of the week is Jim Collins and off the best selling author of good to great and built to last. And he has rejected me more times than most when it comes to being on this show. I don’t know directly, but I can say this. I’ve invited and he’s told me no, I’ve read his books. Any books, great books. I’ve applied as books. I’ve been invited to be on this show many times and I get a lot of rejection. But he has now

Sent me an actual book. Jason, you have, you have the letter in your hand to prove it. I have the letter in my hand. It’s a signed book. And Jim Collins, Jim Collins, J C we call him the old JC. JC. Yeah. And people know not to be confused with Jesus Christ. Some people call j Jesus Christ. JC. He’s a good author. I mean not that great of an author, but I’ll tell you what, he’s a great author. And I’ve, I think he wrote a book years ago called built to last and good to great. And as I was growing my company, DJ Connection, I’ve found myself Kinda stuck at a certain point and I didn’t have a coaching program to help me get unstuck. You know, I hadn’t built it yet. What I did have is access to books and I went out there and got that book built to last and then I got good to great.

Let me tell you what, when I got good to great I didn’t know what the heck that book was about. I couldn’t figure it out. And now, I mean, I read it, but I, I don’t know. Jason, do you ever read a book and have no idea what the book’s about? I mean, you’re reading, it’s like, man, this book is tough to understand or if the book is written really well, I just knew so little about vast majority the vast majority of business that I had to listen to the audio book. Oh, absolutely. It’s like the contents there, but my understanding hasn’t really matched that yet. Yeah. So I read that book once. I’ve been reading that book once. I know I listened to the audio book at least twice. Yeah. A while on road trips to Dallas and I, and I was, when I was building DJ we had a location in Dallas and one in Tulsan.

So most weekends I would drive to Tulsa and Dallas. I know I listened to the book completely, at least twice. I know I read the book at least twice, took a lot of notes and I thought, man, I’m going to, I’m going to, I’m going to apply these principles and grow DJ connection. And I did, I applied the principles and it went very well for me. And I can just say that I owe Jim Collins a debt of gratitude and a, one of the notable quotables I remember from reading, reading when I read a good to great was this says a company should limit its growth based on its ability to attract enough of the right people. Jason, what does that mean to you? You think a company should limit its growth based on its ability to attract enough of the right people?

What, what does that mean to you? So if we’re talking customer base, it’s like the idea of your ideal and likely buyers. So to me, my definition of that would be don’t try to grow past your lid. Like, you want to make sure that your product or your business, whatever your all you’re offering the people is going to attract the right people. Otherwise you’re going to be spending a lot of money and a lot of time just kind of spinning your wheels. So as an example, elephant in the room, we have about 4,000 members ish. We have great members. The kind of guys who like elephant in the room, our men’s grooming lounge chain are, are people that values setting an appointment for their haircuts. They don’t, they don’t have to wait. They value showing up on times that don’t meant to.

So they don’t make other people wait. Drew, they value a haircut experience, not just a quick 10 minute cut, right? They value a premium cut. They value the paraffin hand dip, the hot towel treatment. They like the experience. And we have about 4,000 guys that our members, oh yeah. But then we have also have a great team of stylists, grooming professionals and all of them have to be happy people. I’m not interested in hiring somebody and coaching them how to be happy. I want to hire happy people. And a Jason, it turns out there is not a lot of happy people out there at times. We, we, we’ve, we found the great ones. We have found some great ones. But last week as an example, we had one young lady, she came to interview and she showed up for the group interview and then she but she should have little bit early.

I said, hello, what’s your name? And she said, my name is such and such. And I said, but she said it with a, with a, with a, a kind of a a l. She gave me the look. So he’s like, my name is such and such. We’ll say like, her name wasn’t Amanda. We’ll just say Amanda. It’s like, my name’s Amanda and I, okay, well man, what are you here for the interview? Okay. and I’m like, so where do you work at now? And we’ll, you know, she’s like sports cats or whatever it is. You know what I mean? I go, okay and then she said, who are you? And I go, I’m a clay. I’m, I’m the founder or co founder of elephant in the room. She said, Oh hey, I so nice to me. But she had that attitude right just from the jump because she thought I wasn’t important.

And then when she discovered that I was important to her, she was nice, right? And I knew right away, okay, that kind of person would not be a good fit. So we can’t grow elephant in the room anymore. We, we, we shouldn’t try to go elephant in the room unless we can grow with happy people and we shouldn’t try to grow the business unless we can find happy employees and happy customers. But the moment we start booking the wrong kind of customer, oh, it gets weird. It gets weird when you book a guy that can’t understand, that’s where the first year gets a dollar. But if you’re somebody out there that can’t grasp the concept of showing up on time for your haircut on, let me tell you what kind of sales pitch we do. We usually don’t even try to sell you a membership.

We just like, hey, hopefully had a great experience. See you later, I’ll find out. Because if you’re somebody who shows up 45 minutes late to a 30 minute appointment, if we book you and turn you into a member and the expectations can’t be met from the customer perspective or from the service perspective, it’s going to get weird because Jim Cohen says a company should limit its growth based on its ability to attract enough of the right people. Now that that’s just one knowledge bomb that Jim Collins has given us, he’s got a lot, he’s got a lot of bombs, we’ve got a lot of knowledge bombs, and I want to have him on the show. I want to get him on the show. Come on Jimmy. I’ve reached out to Jimmy and Jimmy just, he doesn’t, he doesn’t say yes. Now I know he hasn’t said no to me personally.

You know, his assistant, his team has said no to me. And so what I want to do right now, thrive nation, is I want you to, I want you to take just a moment and I want you to help me get Jimmy Collins on the show. Oh yeah, we’re going to do for a second. We’re going to get, get kind of weird here. I’m gonna, I’m gonna cue this up. Let me give me, cue this up. Let me give you kind of, this is going to remove any negative blocks in the universe. I’m now, I’m a Christian and I’m just telling you right off the gate, right off the jump. I don’t believe this is gonna work, but I’m just asking for us to try. So what I’m gonna do is I’m going to say Jim Collins come to butthead. Come to butthead, be on the show, be on the thrive time.

Show up Jim Collins. You know, I’m sending out supersonic ways. I’m sending a high frequency noise systems and, and now Jason, if you can kind of give me some echo action, I’m gonna start to send out vibrations and I don’t believe this works, but I’m gonna try to send it out there and I’m on Jim Collins just to, to, to throw it back. I’m gonna throw like a boomerang of optimism, of hope, of gratitude. I, I’m, I’m right now, I’m just saying I’ve been, let’s say that you’ve watched the movie the secret 47 times, and you now believe the law of attraction is how you get Jimmy Collins on a show like this. I’m going to do it. There we go. Jim Collins, you want to be on the thrive time show? You need to be on the thrive time show Jimmy Collins. Can I get a Jim Collins calling Jimmy Collins.

Jimmy Carr lunch people are [inaudible] Jimmy Cox, Jimmy Collins. I need you on the thrive time show thrive nation. Say it after me. Jimmy, I need you. We need you on the thrive time. Shift into the Dojo of Mojo. Fosha come to us from Boulder, Colorado. It’s not frank. Okay, so now let me read a little bit about Jimmy Collins and then I’d like for you to, Jason, you have the letter in front of you. I do. It sounds like this. And we have proof. Jim Collins sent me an autographed copy of the book with that letter. Yeah, he did. He did. Which kind of feels like an unreached action. It feels like he’s unreached acting me. I don’t hold it. I don’t listen. I don’t think a personal personally that a Wolfgang puck has rejected me because he ended up on the show well into saying yes, almost makes me think less of them.

It’s true. You know what I mean? I’m an, I’m a no clown Joe. I’m a note note talent joker who just happens to be good at business and so when I get, you know, a shutdown by Wolfgang Wolfgang puck tells me no, it lets me know this guy’s classy. Yeah. You know when I get, when John Maxwell told me no, we’ve had him on the show now we’ve had, we had John Maxwell on the show. We’ve had Wolfgang puck them. John Maxwell said, No-go, I’m not going to be on the show. I’m thinking, wow, that guy’s classy. Yeah. When the founder, when the founder of Ritz Carlton says, No, you know a Horse Schultz, he’s been on the show though. I say, Oh man, you’re classic. Now when they say yes, I’m like, oh, I thought you were better. So now let me read you kind of a, a bio of Jim Collins Dye wrote here, says Jim Collins earned a bachelor of science and mathematical sciences at the University of Stanford and then he earned his MBA from the Stanford Graduate School of business who he went on to work as a business consultant for nearly 20 years.

Jason, 18 years at the legendary consulting firm, McKinsey and company Jim that then went on to work at Hewlett Packard, Hewlett Packard as a product manager. Oh, so you guys have that in common. Unbelievable. Now Collins, I was, I got hired by Hewlett Packard to do some consulting trial, but he was there for a long time, a full time. I was there as a consultant for op brought on and from the outside he this, he was like a full time employee, you know, and so, so he, he, he trumped me again. Now Collins as I call him. Jimmy, see, we have this great relationship now. Jimmy, Jim Collins or JC or the mountain man, Jimmy Collins, the mountain man. Then decided to begin a teaching writing and research career on staff at Stanford University Graduate School of business. He then earned the distinguished teaching award in 1992 and in 1995 woo Shunda. That’d be when I was 15 1995 Jimmy c Jim James, James decided to start what he calls a management laboratory based in boulder, Colorado.

Throughout Jim’s career, he has released legendary bestselling books such as in 1994 when I was 14 homeys he wrote, built to last successful habits of visionary companies. In 2001 he unleashed good to great. Why? Some companies make the leap and others don’t. He’s had beyond entrepreneurship, how do the how to a a good to great in the social sectors, how the mighty fall and why some companies never give in great by choice and turning the flywheel monograph to accompany. Good to great. Now, monograph, a monograph is a detailed written study of a single specialized subject or an aspect of it. That’s what a monograph is. A monograph as a detailed written study of a single specialized subject or an aspect of it. So when we, we have your, in your hands, you have in your hands, what are you, what is the red thing you have in your hands?

Can you read it to the read the title of that Great Book? Yes. So this is turning the Flywheel, a monograph to accompany. Good to great. And whose signatures on that book? That would be Jimmy sees Jimmy. Say James Collins. Okay, so go ahead. My friend read the letter. He sent us the read, read, read the letter he sent to the thrive time. You ready for Turning the Flywheel? I am so ready. Here we go. It says, dear clay, greetings from boulder. Oh, I wanted to personally share with you a signed copy of my most recent publication, turning the Flywheel, a monograph to accompany. Good to great. Can you read it? A Guy I, I’m very unbelievable. It’s, it’s a a, it’s, it’s an incredible, I just want you to hear it. Read it one more time. 10 me places also. Good dear clay in that part, that partner, I want you to start again one more time.

I just need to, to hear it. And I just want to kind of, let me just go for one more time. Dear Clay, greetings from boulder. I wanted to personally share with you a signed copy of my most recent publication, turning the flywheel and monograph to accompany good to great in the year since writing good to great. I’ve seen just how powerful the flywheel principle is to build in great organizations, large and small. The flywheel principle when properly conceived and deployed is particularly relevant today. As leaders seek a coherent way to build momentum, emits a backdrop of chaos. Captain certain. Good. Now I’m going to go. We gotta get emotionally together. Keep going to keep writing. I’m, I’m good. No, I’m good. I’m back. I’m back. I’m back. At one end of the spectrum. There are fast growing companies like Amazon, which has consciously harnessed to fly, will affect two feet.

It’s momentum machine. At the other end of the spectrum, there’s the delightful discovery of a rural Kansas public elementary school using the flywheel to elevate the learning of children. We’ve obsessed or we’ve observed leaders and making use of the flywheel in nearly every sector from startups and nonprofits. To healthcare and professional sports teams. The more I challenged leaders to crystallize their specific flywheel, capturing the drivers of momentum and how they linked together, the more passionate I become about sharing what I’ve learned. I hope you enjoy it and most importantly find it useful. How does your flywheel turn signed? Jim Collins. How does your fly wheel turn? Yeah, I’m going to start using that a line on my wife. So how’s your flywheel turning? You know, but it is. That’s what he asks, right? So now he sends us the book and I thought what we would do today is share a little bit of the book, a little bit of the monograph, the monograph.

I see. I would never call a book of monograph, but that’s why Jimmy Collins is in a different level. That’s true. Have you ever heard the word monograph before? Right now? No one. I was reading it this morning. You handed it to me. I’m of course a monograph. I pictured something with like an embroidery to me, a monograph sounds like something from like the 1880s that was used to communicate with other people like old school. It was like, if you’re going the telegraph, I don’t want to use that. I think I’ll use a monograph. Right, right. It’s more simple. Okay. Go ahead and read what, what do you got there? All right, so turning the flywheel starts with a quote from Pierre Luigi Nervi. I’m giving you some good reading music to kind of pry that background that the, the thrive nation deserves when hearing a book of this quality in class.

So Pierre says beauty does not come from decorative effects but from structural coherence. And so we begin okay in the autumn of 2001 just as good to great first hit the market, invited me to engage in a spirited dialogue with founder Jeff Bezos and a few members of his executive team. This was right in the middle of bust when some wondered how or if Amazon could recover in prevail as a great company. I taught them about in quotation marks, the flywheel effect that we’d uncovered in our research in Korea. He taught Amazon about the flywheel effect. So Jimmy Collins taught Amazon about the flywheel effect. He did. Okay. Continue in creating a good to great transformation. There’s no single defining action. No grand program, no single killer innovation, no solitary lucky break, no miracle moment. Rather, it feels like Turning the Flywheel pushing with great effort.

You get the flywheel to inch forward. Do you know what a flywheel is? I actually had to Google it this morning. What do you, what the heck is a fly with some of the symptoms? I’m not. There’s listening going. What the heck is a flywheel? So is this a wheel comprised are made of of flies. You know one thing, it’s a, it’s a metal thing that looks almost like a gear and you set it, it’s got a particular mass and direction of movement and you move it in order to store potential energy that’s you move, you move it to store potential energy. Yeah. So the more you move it and the faster you move it, the more energy it stores. Oh really? Really? Okay. Now let me, let me, let me cue this up real quick cause I,

Hey everyone in this video I’ll be explaining flywheels. Now fly wheels are energy storage units and are used to keep an engine running smooth and to keep it running when you’re not giving it gas or it’s a neutral. Now a good analogy is a potter’s wheel. So if you think about a potter’s wheel, they have a little foot press, they keep pressing.

No. Again, I can relate to a potter’s wheel. So now there’s going, what’s dad? We’ve all seen ghosts. Basically if there’s two, two guys go into a bar, one guy, okay, we’ll go get dinner

And it spins a large stone on the bottom and that’s that stones rotating. It’s connected to a table in which they hold the clay and they can shape and mold it. And I said my name and that clay is spinning at a certain speed and that’s because of the flywheel down at the bottom. It has its inertia. And so it stays.

N D w Jimmy Collins is talk about a Nordea flywheels stored energy. We’ll keep going. That’s

The speed. Even though the force that you apply is at intervals. So the same idea can be applied to cars. So cars have flywheels attached at the end of the engine or attached to the crankshaft and it’s the item that will be pressed against with the transmission. So you’ll either have a clutch or a Turpin port converter and the torque converter would be mounted attached to the flywheel and the clutch would, the clutch plate would press against it when you were trying to accelerate or when you are engaging the

Clutch rather. So the basic idea is if you didn’t have that flywheel on there to have it run really uneven power distribution. I went through here and we’ve got the four strokes divided up intake, compression, power and exhaust. So you’ve got intake occurring in the first one. Okay.

So the point is it’s a, it’s a wheel that stores potential power. Correct. Okay. Keep, keep, keep, keep reading. I just want to make sure that we didn’t lose anybody there at that point. I’ll give you your music back here.

You keep pushing in with persistent effort. You get the flywheel to complete one entire term. You don’t stop. You keep pushing. The flywheel moves a bit faster, two turns, then four, then eight the flywheel builds momentum. 1632 moving faster. 1,010 thousand, 100,000 come up. Then at some point, breakthrough.

Yes, the flywheel flies forward

With almost unstoppable momentum. I feel like if you, Bro, I feel like here’s [inaudible], here’s [inaudible]

We need to do, I think you need to go back about three sentences here and you need to time. You gotta like Channel Your inner you know, James Earl Jones here or something. You gotta, you gotta get to a place cause this, this right here. This could be exciting. This could be, okay. So public reading is, it’s public typing. It’s probably the most horrifying experience in the world when you have to type in front of people at our conferences. So oftentimes we’ll have people who come to our conferences and workshops, you know, hundreds of people. I have a member of my team who has to type or pull up displays and images and things like that to showcase and to show examples of what we’re doing. That’s a pretty horrifying thing. But public reading on a podcast, that is the next level thing. Cause you are listening right now to a man who’s reading, knowing that the words he is saying are being judged by 500,000 people. It’s very true. I’m sweating. It’s like speaking. Imagine you’re, I’m asked to do a public speaking event, right? And you’re, there’s like 20 people in it. [inaudible] Toastmasters. I remember that. Now imagine the toastmasters gets out of control and now it’s like 200 people. And I mean, oh, that’d be really terrifying. And imagine being asked to speak at your favorite college football team. Like, like, oh you or Michigan or Florida, whatever. You’re now speaking in front of the Florida state crowd.

Oh [inaudible]

That’s a bad chant. You shouldn’t do that.


Imagine that kind of audience, the energy. Imagine that many people all in a stadium, Florida state, Florida state, FSU, Florida state. Imagine they’re their war chants that the crowd, it’s, it’s filled. There’s the stadium, there’s tons of people there. Imagine that kind of energy, that kind of energy.

Here we go, and that stayed in. Let me look it up real quick. I believe. Oh, let me see. Florida state seeding for basketball. Let me see. Florida. Oh yeah. Oh, come on now. Crank that up. All that. Oh, I want to wake up to that. Oh yeah. Well here we go. Oh, talk to me about it. Oh yeah. Let me find it. Okay. I’m almost done. Drumline is sick. Yes. We’ll just say this. That stadium seats. A lot of people, I can say this, I mean it is a work we’re talking about at least 60,000 people were there at that stadium.

And I’m saying there’s, it’s like 10 of the nine of those, maybe eight of those. We have eight football stadiums worth of worth if filled of people. Eight stadiums, fill the people. And then I say, Hey Jason, could you read real quick a book you’ve never read before in front of a group of people? So with that sort of energy, you know harness your energy, your inner gangster hair. Here we go. I’m going to queue it up for you now.

Ready? I’m rolling. We’re ready.

In creating

A good to great transformation. There’s no single defining action, no grand program, no single killer innovation, no solitary, lucky break, no miracle moments. Rather, it feels like turning a giant heavy flywheel pushing with great effort. You get the flywheel to inch forward. You keep pushing with persistent effort. You get the flywheel to complete one entire turn. You don’t stop. You keep pushing. You’ll keep pushing. The flywheel moves a bit faster. I bet. Faster Hooters sue yards four  Then eight the flywheel builds moments of 1632 moving fast, 1,010 thousand 100,000. Then at some point, breakthrough, whoa. The flywheel flies forward with almost unstoppable momentum.

That’s what was the perfect timing. Perfect timing. Yes. Hey, now that was awesome. That’s the kind of stuff that we need here. And the thrive time show Dojo of Mojo. Somebody out there needed to hear that. And let me break it down. And if you want to get the rest of that book, if you want to learn more about that book, you got to buy the book turning the Flywheel, a monograph to accompany. Good to great. And Jason, that’s all I want to read today because I feel like we’ve, we’ve, we’ve touched on the idea, we’ve given the thrivers enough of a sneak peak into the book that they need to go buy that book and it only gets better from there. And that was the first paragraph. I mean, that’s, that’s hot toe now. And let me explain to you what we’re talking about. He’s saying it’s not a single event, it’s not a single breakthrough.

It’s getting the momentum, finding what works and doing it over and over and over. To quote Dr. Timothy Johnson, one of our clients, the ophthalmologist from Tuscaloosa, Alabama. It’s doing stupid repetitive tasks, doing the same thing over and over and over and over again. Finding what works and then doing it over and over again, doing the same thing over and over again. It is so important. You learn too. What are these stupid repetitive tasks that you have to do over and over to to create that momentum? Now I’m going to talk about if you’re a roofer out there, the seven things that you need to do, the seven repeatable tasks that will create that flywheel energy, the seven repeatable tasks that will create the the energy that you need, the momentum that you need, but before I share those seven repeatable tasks that you need to apply, if you’re a Roofer, if you’re a doctor, if you’re a dentist, if you’re a lawyer, if you sell a retail products, if you are a restaurant.

Before I share those seven repeatable tasks that will create the flywheel momentum that you’ve been seeking and the income that you’ve been needing to achieve your goals. I would like to ask you, Jason, as a coach, why do you speculate that it is so hard for many people to do repeatable tasks? Why? Well, I liked the way that Tim phrases that stupid repeatable tasks. The second that people find something or find that they’re repeating something, they’re like, oh, this is dumb. I’ve already done this before. I didn’t see results, so I’m just gonna try something else. Or people get in the mindset where they just want to do something new because new ideas are exciting. They haven’t done it yet. Right? So let me, let me tee up action item number one. One you have to do every single week. You’ve got to do advertising. You can’t stop.

Jason, why can you never turn off your advertising? Well, if you’re using Google ads, if you turn them off, then the second you decide you want to do it again, you have to go through a waiting period and you lose your relevancy. Google loves consistency. They love stupid, repeatable tasks. Next you have to gather objective Google reviews from your real ideal and likely buyers. Why do you have to never stop gathering Google reviews or Amazon reviews or why can you never stop gathering reviews? Well, it’s again to the consistency. If you’re somebody who is constantly adding to the platform that you are advertising yourself on, that platform is going to love you. You seem like you’re active, but at the same time you are growing your value towards people. Because if you say, if you say 50 is good enough and like, okay, you know we’re at 50 when your competitors low, that’s fine.

Well then when your competitor or somebody new comes around and they have even something as high as 51 55 and then start getting into the hundreds of people start to lose track of who you are. So you have to advertise every day. True. You have to gather a review every day. That’s that’s, yeah. Third, you have to write content on your website every day. Write one page of content per day, one, 1000 word article per day. Minimum. Jason, why do, why does every business owner out there, whether it’s the owner or someone who works for the owner or you hire a marketing firm, why does every business owner need to write a thousand words of content on their website? Original content, original html, hypertext, markup language. Why does every body out there need to write a thousand words, original content per day? The more content you have, the easier you are to find and the higher your you’ll rank.

So if you’re doing that every day, that’s, I mean it’s a no brainer. You’re going to get to the top faster or stay at the top cause most people again aren’t going to do that. Jason, why do you have to do the group interview every week and what is the group interview? The group interview is a process by which you put out a job posting and you allow multiple people to accept it. They come through and you interview all of your candidates at one time in an hour or two hours of power, however long you decide it needs to go on for. But what it does in long run is it eliminates all of those single one hour meetings throughout the entire week. Yes. All done in one day. So again, why, why can’t, why can’t we just interview when we need people? Why? Why do we have to interview?

Even if we’re fully staffed, even if we have nowhere to put a good candidate. Why do we have to interview every week? Cause you have to have those people in the pipeline. Cause even like, let’s say you’re fully staffed, the good people, those good people could have something happen in life or they could get hit by a bus or they get hit by a meteor or they could just not show up one day. People. Yeah. I mean you can’t have your business built on a house of cards now the next move you have to analyze your accounting numbers every week. Y Y you have to know where you are. You can’t, you can’t. And this is one of the things I’m really passionate about now is you can’t focus on the, I think we had a busy week or I feel like we’re profitable. You have to know those numbers because I mean you are the business owner and if you don’t know where you are profit wise, that’s not good.

Now, the next repeatable tasks, you have to do seven repeatable tasks that will create that flywheel momentum in your business. You have to track where every lead comes from. Jason, why do you have to track where every single lead, every single new customer, every single new buyer? Why do you have to track where every single person comes from? What a single day it goes back into the advertising. If you’re tracking where people are coming from, you can say, okay, well if nobody’s finding us on Google, then we clearly need to get our reviews up. If everybody’s finding us on Facebook, maybe we should kind of push for some more Facebook advertising. Now the next, this, the seventh repeatable tasks that you must do every week. If you want to create that momentum in your business, that flywheel momentum, you’ve got to listen to recorded calls and watch video of your staff through y.

It’s like game footage for any professional football team or spiders. You have to find where your weaknesses are and reassess like it’s defined act, measure, refine, define, act, measure, refine, define, act, measure, refine. Now, Jim Collins, notable quotable from Jim Collins, he wants said, the purpose of bureaucracy is to compensate for incompetence and lack of discipline. So basically when a bunch of people were like, well let’s it, can we work on it together? Can we form a committee? Can we work together on it? How many times do you see that when you’re coaching with a business owner? And they’ll go, whoa, whoa, Whoa, Whoa, work on it. As a team, we’ll get the team on it. Let’s see, what did the team win? There was a team will write the content. How does that go? Well, the content doesn’t get written, ah, or you come back and shot a horrible argument because of their opinions don’t line up, but they wanted to work as a group, right? That that’s that’s, I’m just trying to tell you, Jim Collins has knowledge bombs. This is that notable quotables from good to great. He writes the purpose of bureaucracies to compensate for incompetence and lack of discipline. Now, Jim Collins, final notable quotable from Jim Collins on today’s show. And by the way, Jim Collins, I cannot wait to interview you because I know when you hear this show or you hear rumors of this show, are you Google search and you find your name optimized for this show? Jimmy, see you’re going to, you’re going to go,

Something’s calling. Someone’s calling appears to be coming from Tulsa. It’s still thrive

Type show. I need to be on that thing. Whoa. That’s what’s going to happen to you. That’s going to be awesome. And then, and then after you do that, you’re going to go, you know what I,

I gotta check out this Sam Smith Song where he’s dancing, cause I’ve heard he’s a one of the week. I hear Sam Smith is dancing for the first time in a video. It’s pretty good. How do you sleep? Let me just give you a little sneak peek here. Jimmy Collins. What you’re gonna find when you do a youtube search for Sam, Sam Smith. How do you asleep? There he is. He’s just doing some sort of, I don’t know if I can handle this. I don’t know if I can, I mean, I think maybe it’s, I don’t know. I gotta I gotta really think through it here. I Dunno if I can handle Sam Smith dancing. I Dunno. I’ll, I’ll, I’ll, I’ll, I’ll get back to you about that. Jimmy C, I know I’m your song critics that you trust, but here’s my final notable quotable from you, Jimmy [inaudible]. We’re on the look. Can I call you James?

Okay. So good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don’t have great schools principally because we have good schools, we don’t have great government, principally because we have good government, few people attain great in their lives and part because it’s just so easy to settle for a good life. And I think that’s why Jimmy Collins rejects me a lot. I think he’s going, you know, I, I have a great life. I, you know, he’s a great guy. He’s up there in Boulder, Colorado, right? And these great books that is you know, as laboratory, as management laboratory things are good for him. And he’s like, if I were to come down and let the Butthead, Aka Clay Clark interview me, my life would just be good. And I can’t accept a good, I didn’t, didn’t till Clay Clark takes his show to a great level.

I might ruin his brand a little bit to be on here. But I asked you, Jimmy Collins, I asked you this, please, please give me God’s no, but seriously, Jim, I’m not, I’m not going to beg, but come on, get on the show. Thrive nation, email Jim Collins right now. Find his website. You don’t need a letter and say, hit them up and say, get on the thrive time show. Come on, do it God. But then seriously go out there and purchase the book, turning a turning the flywheel and monograph to accompany. Good to great Jim Collins. Thank you for the autograph copy of Your Book. And now with any further ado, we’d like to in each and every show where the boom Jason, are you ready? In the show? The boom. I’m Tom. So I’m ready. I’m ready. But I can’t do it cause you, cause you know what? I’m gonna do you gonna Watch Sam Smith Dance? No, I’m going to invite, I’m just a moment. We’re going to call on the phone. We’re going to call Tim Johnson. Oh, and we’re going to interview him about why Jim Collins. We’re going to interview an ophthalmologist, a top ophthalmologist top. We’re going to interview him on this show about why, why Jim Collins needs to be on our, let’s do it. Jim Collins get ready for this.


Oh, I think we’re going to get ’em. Let’s say it usually takes two rings to get Tim Johnson before 6:00 AM. Is this Tim Johnson?

Yes it is. Hello. How are you?

Tim Johnson. [inaudible] Tell the listeners where, where, where do you live? My friend

I live in Birmingham, Alabama.

What is your relationship to the one Jim Collins? Cause I’ve invited Jim Collins on the show multiple times. He’s rejected me for various reasons called he has class and standards, but he sent me an autographed copy of his book. I sent you the letter last night. You’ve seen it, Tim Johnson. You’ve seen the letter and the autograph book. What is your relationship like with Jim Collins?

My relationship currently is nonexistent. I quietly stalk him. I read this book. I did learn that his wife is an award winning triathlete. Really? He won the night. She won the 1985 Hawaii iron man triathlon, which looked pretty amazing.

I did not know that. This just in from our Home Office. Wow. Okay. So you’re, would you, do you have you, so you’ve read his books what was your favorite book that you’ve read about the Jim Collins Book? I know it’s been a prior while, but is there a certain book that resonated that resonated with you the most or a book that you enjoyed the most?

I liked how the mighty fall. I thought I a good to great built to last. We’re all good ones, but I like how the mighty fall. But once you get there, how do you, what happens when you stay there?

So could you, I mean, would you agree with me? Would you come into agreement with the thrive time nation, the thrive time show that Jim Collins should be on the show? Do you have any like high pressure sales requests or high pressure move or a strategy of how we’re going to get Jimmy Collins on the show. Jimmy C, JC,

I think threat.

I was going to say abduction. Yeah.

Swat team type of thing.

Alright. Oh, Jimmy Collins. Here’s the deal. We, we, we, we’d like to have you on the show. Tim. Tim, don’t you think we should have, do you think that it would benefit Jim Collins and benefit the listeners if he was on the show?

Yeah, his new, the, the book you sent me turning the flywheel is really good there. So it’s,

So Jim, Jim Collins. Here’s the deal. If you are out there, all right now listening in the, in the site and here’s the, here’s the deal Jim. I’m going to optimize for your names. Either way, you’re going to eventually find this, this podcast and I just want you to make it easy on us. Okay? Yeah. And just go ahead and book yourself on the show. We’ll lower your standards and get on the thrive time show. And if Jimmy Collins wants to improve his vision how does he get ahold of you? Do you have like a website there, Dr. Johnson?

Yeah. So we’re just launching freedom, if you want to spell it correctly, that’ll get you to the right website. We also have the Macleay spelling. You misspell it. Well, we’ll get you there anyway.

That’s awesome. The freedom. Ophthalmology. And how long have you been an ophthalmologist?

I’ve been an ophthalmologist for years and we’re doing medicine for about Tim.

Where did you go to school? Where’d you go to school?

So I went to Emory university for medical school and the welds eye hospital for residents.

Okay. Did you or did you not graduate at the top of your class?

I did in college. That’s true. Yeah.

Okay. Okay. Okay. So you know what you’re talking about and you’re not [inaudible]. And final question I have for, if you were interviewing Jim Collins right now, what would be a question that you would interview that you’d like to ask Jim Collins? If he was on the show right now, what would that question be?


I’d want to know the one single tip he has for building a great company and the one single tip he, he has for keeping a great company.

Hmm. All right. Well Jason, we like to in each and every show with a boom. Oh yeah. Dr. Johnson, are you prepared to bring a boom from Tuscaloosa?

Yes, I am.

Are you in Birmingham right now or Tuscaloosa?

I go back and forth. I’m about to drive back to Tuscaloosa right now. So you’re currently in Birmingham and I’m like I’m in between. I’m always everywhere.

You know those Birmingham booms are in the best booms. I’ll tell you that. That’s true. Okay. Here we are. Here we go. Any further into three, two, one. Hello


Dr Breck, I got to ask you this. You are a chiropractor and a business owner. I am. But have you ever found yourself needing an attorney? I have a hand up for what kinds of situations contracts on different, I’m trying to think. Mostly. Yeah, I haven’t really had any trademarks or patents or copywriting something. No, I’d like to say yes, but now what about negotiating leases? Ah, yes. What about an employee who filed for unemployment or maybe somebody who had to let go or somebody who you ever had like litigation you’ve had to deal with? No, thankfully not really. Okay. Okay. Yeah. Jason, you’ve been around with, you’ve been involved with the elephant in the room, men’s grooming lounge. I have. And now you coach clients. Sure. You used to manage all three stores managing close to 4,000 members. Oh yeah. And dozens of employees.

And, and you now coach clients your grain or your entire morning coaches meetings, right? How often do our clients have legal questions? Oh, they have legal questions every single day. Well, here’s, here’s what I have found. I’ve been in, been self employed since I was 20 for, since I was 16 years old. So I’ve been now self-employed for 22 years and there is not a week that goes by that I don’t have some sort of legal situation. You’re right, it’s copywriting something. It’s protecting something. It’s drawing up a contract. It’s buying a piece of real estate. It’s dealing with a wrongful termination. It’s dealing with purchasing a company, selling a company, and it’s always something that I need a lawyer for, right? And the worst possible time to be looking for an attorney is when you need one need. When you’re trying to flip a house and you have an offer right now that has to close today, right?

You don’t want to be looking for an attorney to look over that, that agreement. You don’t want to be looking for an attorney when you’re trying to sign lease. You don’t want to be looking for an attorney when you have to buy somebody out or fire somebody. You don’t want to be looking for an attorney when you are looking for the answers. So then I would encourage everybody to do today is to be proactive and find an attorney out there that you can trust. Now we have a great attorney based in Dallas, Texas, who’s elected to be a sponsor of the show by the name of Scott Reid. That’s R, e. I B Scott Reap. And his company Reed Law, they offer a program called the [inaudible] legal coaching. Let me just share with you what’s included in this program that is available for as little as $11 per day.

Yeah, 11 bucks a day. Unlimited phone access to the legal coaching team. [inaudible] So if you have a question you call unlimited access, unlimited text messages back and forth with the legal team, that’s great. You get contract coaching contract design, a 60 minute session with an illegal coach at annual strategic legal planning session. A VIP, a VIP ticket to the legal workshop, VIP document vault, a custom design of your corporate structure. Monthly VIP Check-in Call With illegal coaching team online access to the legal platform. All of this is available for just $11 a day. That’s a lot. Now I’d be lying to you if I said that I used this company. Okay. I use West Carter and the company winter’s King. It’s winter’s The reason why I use winters and king is winters and king represents a TD Jakes. They’ve represented Donald Trump jr. They represented Joel O’Steen, Joyce Meyer and huge corporations, and I have a lot going on in my life and I need an attorney that’s super well connected into the literary space and I need someone who understands media and the complexities of what I do.

Right. That’s why I use winters and king and that’s why I’ve used West Carter for years. So I would really, unless West Carter something happened where he was no longer there, I would never leave winters and king, they do a great job with me. But if I was looking for an attorney today and I didn’t know where to go, and I’m on a tight budget and I know a lot of entrepreneurs are, I would definitely check out the good folks here over here at [inaudible] law. Check these guys out today and check out their I legal coaching package it objectively. Dr Breck, do you think that that makes a lot of sense to have an idea like that? Yeah, I mean, you’ve got the immediate access and you’ve got it at a very reasonable price. You know, because you’re going to be paying by the hour for every little subject that comes up all the time.

And here you’ve got somebody on on speed dial. I mean, you’ve got instant access, a guaranteed in several different platforms, texts, call online. You’ve got documents. You know, you listed off a number of things there and all at a very reasonable price. So check them out today at reap law. That’s R E I B r e I B The phone number is nine four zero five (910) 600-9405, nine one zero six zero zero. Tell him that Clay Clark sent Ya. And then they’ll probably get a little bit frustrated than I, the, the, the lead came from me because they know if they get a lead from me, it’s an entrepreneur who’s got a lot going on and an entrepreneur who’s going to use the heck out of this program? I’d say it, no. And all sincerity though, they, they love working with entrepreneurs. That’s their niche. And it’s available for as little as $11 a day. If you don’t have an attorney, you can trust. Right now you don’t have an attorney. I don’t think it hurts anybody at all to just check out the, the check ’em out to the free consultation. Check them out today at reed law. That’s R E I B real


Let us know what's going on.

Have a Business Question?

Ask our mentors anything.