Charlene Walters | How to Launch Your Inner Entrepreneur | 10 Mindset Shifts for Women to Take Action, Unleash Creativity and Achieve Financial Success

Show Notes

Business consultant and author Charlene Walters shares 10 Mindset Shifts for Women to Take Action, Unleash Creativity and Achieve Financial Success and Matt Kline the franchise brand developer with OXI Fresh shares 5 super moves that can DOUBLE your sales this year.

NOTABLE QUOTABLE – “Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.” – Zig Ziglar (The best-selling author and legendary motivational speaker)

5 Super Moves 

  1. Gather an Objective Google Review from Each and Every Customer
  2. Implement an Operational Checklist for:
    1. Sights
    2. Sounds
    3. Smells
    4. Experience
  3. You Must Call, Text and Email Every Lead Until They Cry, Buy or Die
  4. You Must Not Suck
  5. Over-Deliver and Eventually You Will Be Overpaid

5 Super Moves That Will Guarantee You Will Lose

  1. Never-Fire-Anybody
  2. Say YES to Everything 
  3. Wake Up 2 Minutes Before Your Workday Starts
  4. Pay People Poorly
  5. Bring Personal Problems to All Situations
  6. Yes, yes, yes and yes! Thrivetime Nation on today’s show we are interviewing Charlene Walters who is the author of the new book, 10 Mindset Shifts for Women to Take Action, Unleash Creativity and Achieve Financial Success! Charlene, welcome onto the Thrivetime Show! How are you?!
  7. I know that you’ve had a ton of success at this point in your career, but I would love to start off at the bottom and the very beginning of your career. What was your life like growing up and where did you grow up?
  8. When did you first figure out what you wanted to do professionally?
  9. Many of our guests say that they had a key mentor or a key book that they read that really helped them to change their mindset and their approach to success…do you have a key book or mentor in your life that has impacted you the most…I would love to hear that story?
  10. When did you first feel like you were truly beginning to gain traction with your career?
  11. So what first inspired you to write your new book, Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity and Achieve Financial Success!?
  12. Charlene, I would like to now deep dive into some of the content readers can find in your new book:
  13. What challenges do female entrepreneurs face and how to reframe them as opportunities?
  14. How to embrace failures and setbacks and use your fear to achieve your goals?
  15.  Why is it vital to choose mentors who have your back and hold you accountable?
  16. How to cultivate financial confidence by talking about money, raising capital, and budgeting?
  17. Why asking for help—both professionally and personally—is crucial to your growth?
  18. What are a few of your daily habits that you believe have allowed you to achieve success?
  19. You’ve got the mic, what is one thing that you want to share with the Thrive Nation before you drop the mic?

Jason Feifer, EIC of Entrepreneur Magazine, praises Walter’s advice, saying: “The perfect guidebook to help every aspiring female entrepreneur and business owner develop the entrepreneurial mindset necessary to launch and grow their startup and thrive in business.”  

Charlene Walters, MBA, PhD is an entrepreneurship coach, business and branding mentor, author and trainer. She developed a digital entrepreneurship MBA program, serves as a mentor on Entrepreneur Magazine’s “Ask an Expert” forum and through her own consulting business, is featured among other CEOs, Influencers and Celebrities on the BAM Network and was selected as one of 150 Marketers to Follow by Rubicly. Charlene has taught hundreds of business and marketing courses at a number of universities, and has led workshops for Entrepreneur Magazine’s Insider Platform, and other corporations. An active participant in startup-industry podcasts, she has been featured and/or interviewed on The Women in Tech Podcast, Career Contessa’s Mentor Monday, Work at Home Women, Herpreneur, The Positive Place, The Recluse Podcast, Live With Dawnmarie, The Healing Minds Podcast and more. She is also a contributor to many digital media outlets, including: Business News Daily, Entrepreneur, CEO Blog Nation, ShareThis, Business Insider, The Financial Post, Woman’s Day, Redbook, UpJourney,, Authority Magazine, Thrive Global, Bustle, Fundera, and more. Charlene has a BA in English, an MBA in Management and a PhD in Business Administration/Marketing. She is also the mother of two amazing children and lives in Charlotte, North Carolina. 


“When it comes to becoming a successful entrepreneur, so much of it has to do with developing the right attitude.  Charlene Walters has put together an amazing book to help women on their journeys to becoming flourishing business owners by adopting the entrepreneurial mindset.” 

―Jon Steinberg, Founder of Cheddar News Channel and President of Altice News & Advertising

“I want to give a copy of this book to every woman entrepreneur I have worked with. Charlene Walters doesn’t just focus on what holds us back as women entrepreneurs, but she shares with us real life examples of how to overcome these hurdles. This book is inspiring!”

—Jennifer Murphy, Director, Connecticut Center for Entrepreneurship & Innovation, Startup Advisor and Entrepreneur

“When it comes to entrepreneurship, mindset is a critical factor in success. Charlene Walters is the first to identify all of the common trouble spots for women entrepreneurs—and to offer actionable solutions that really work to overcome each problem area. This indispensable guidebook will equip and empower women in business with the mental strategies they need to beat the odds, creating a startup that grows and thrives. Highly recommended!” 

—Robin Madell, Contributing Writer, Business Insider and U.S. News & World Report

“Charlene Walters has delivered an essential tool for women everywhere who want to unleash their entrepreneurial spirit. Entrepreneurship is a mindset, and Charlene takes a practical, educational, and entertaining approach to helping women develop the mindset they need to succeed at the highest level.” 

—Jeff Hoffman, Serial Entrepreneur from,, and, Chairman of the Global Entrepreneurship Network



With tens of millions unemployed and a pandemic wreaking havoc on traditional businesses, everyone is scrambling to find alternative ways to take control of their own livelihoods and earnings. What hasn’t changed? Entrepreneurship is still a man’s world―despite the facts that more women than men (51% vs. 35%) have “side hustles” and over 13 million businesses in the US are owned by women.

Walters addresses 10 specific Mindset Shifts, giving women the tools needed to embrace an entrepreneurial attitude, as well as actionable advice on everything from cultivating financial confidence to avoiding burnout and achieving work-life balance. From raising money to moving from the role of new founder to empowered CEO, LAUNCH YOUR INNER ENTREPRENEUR serves as a roadmap for any woman who has ever thought about striking out on her own. Packed full of valuable information, puns and plenty of empowerment, fempreneurs, aspiring entrepreneurs, and side hustlers across the board will get a plethora of tips and knowledge to turn their startup dreams into a reality. Both inspiring and instructive, Walters reflects on the reality and challenges of being a fempreneur. She shares first-hand experiences she has learned on her journey to inspire women everywhere to go all in, including:

Business Coach | Ask Clay & Z Anything


Let us know what's going on.

Have a Business Question?

Ask our mentors anything.