How to Create a Compelling Advertisement – Ask Clay Anything

Audio Transcription

Are using a purple cow to differentiate yourself and your business? Do your ads get the attention of you buyers? If you are not I need you to listen in to this podcast episode of the Thrivetime Show where business coach Clay Clark will break down why you need a compelling ad.  

Question – “How do you create a compelling ad?” (See Thrive Sales Infographic for the Entire Show Notes)? – Thriver in San Diego, California

1. DEFINITION MAGICIAN – Compelling – evoking interest, attention, or admiration in a powerfully irresistible way.
2. Real Clients That Are Really Winning:
   1. Barbees Cookies – Address – 8393 S Memorial Dr, Tulsa, OK 74133
      1. https://www.google.com/maps/place/Barbee+Cookies+of+Tulsa+Cookies/@36.043073,-95.8876767,17z/data=!3m1!4b1!4m5!3m4!1s0x87b68e1657c276fb:0x5fb3852f30a6ba19!8m2!3d36.043073!4d-95.885488
   2. Roy’s Garage – Address – 3325 S Aspen Ave, Broken Arrow, OK 74012
      1. https://www.google.com/maps/place/The+Garage+Auto+Repair/@36.0191822,-95.8168931,17z/data=!3m1!4b1!4m5!3m4!1s0x87b68eb4a9be8a6d:0xba94a34c7a00f85!8m2!3d36.0191822!4d-95.8147044
   3. The Tulsa Oilers – Address – 200 S Denver Ave, Tulsa, OK 74103
      1. https://www.google.com/maps/place/BOK+Center/@36.152766,-95.9986047,17z/data=!3m1!4b1!4m5!3m4!1s0x87b6eb771fb2aef7:0xbae5f119e406ae3a!8m2!3d36.152766!4d-95.996416
   4. Elephant In The Room – Address – 1730 S Boston Ave Suite A, Tulsa, OK 74119
      1. https://www.google.com/maps/search/elephant+in+the+room/@36.0847729,-96.0233404,11z/data=!3m1!4b1
3. The art of the no brainer.
   1. People have a bias to not be curious about your business, to buy or to even be slightly interested in your business. To overcome this bias you must have a powerful no-brainer and you must use the following 5 moves and we have a dozen more if you email us to [email protected].
      1. Don’t Know You Exist – Use Purple Cows to Overcome This
      2. Doubt – Use Facts to Overcome
         1. Examples:
            1. www.djconnection.com
            2. US SBA Entrepreneur of the Year winner
            3. ThriveTime Show Office – 1100 Riverwalk Terrace, Jenks, OK 74037
               1. ThriveTime Show Headquarters – https://www.youtube.com/watch?v=iIPyQCP1Lmg
            4. www.Shawhomes.com
            5. Real Reviews – https://www.thrivetimeshow.com/testimonials
      3. Price – Use a Powerful 1st Discount to Overcome
         1. www.Eitrlounge.com – $1 first haircut
         2. http://www.jackiecoopermercedes.com/
      4. Skepticism – Use Reviews and Video Reviews to Overcome
         1. If you’ve been in business or over a decade it is unacceptable to not have over 100 reviews.  
      5. No Urgency – Use Limited Time Offers to Overcome
         1. http://www.guitarcenter.com/ – Timer counting down to when the deal ends
         2. https://www.macys.com/ – Super Saturday Sale AND Extra Percentage off for select items ALRO Free shipping on orders over $99
4. ACTION STEP – Review ThriveTime Show on iTunes or Stitcher and email proof that you left a review to [email protected] and get 2 free conference tickets.