How to Create a Compelling Advertisement – Ask Clay Anything

Business Coach | Ask Clay & Z Anything

Audio Transcription

Are using a purple cow to differentiate yourself and your business? Do your ads get the attention of you buyers? If you are not I need you to listen in to this podcast episode of the Thrivetime Show where business coach Clay Clark will break down why you need a compelling ad.  

Question – “How do you create a compelling ad?” (See Thrive Sales Infographic for the Entire Show Notes)? – Thriver in San Diego, California

  1. DEFINITION MAGICIAN – Compelling – evoking interest, attention, or admiration in a powerfully irresistible way.
  2. Real Clients That Are Really Winning:
    1. Barbees Cookies – Address – 8393 S Memorial Dr, Tulsa, OK 74133
    2. Roy’s Garage – Address – 3325 S Aspen Ave, Broken Arrow, OK 74012
    3. The Tulsa Oilers – Address – 200 S Denver Ave, Tulsa, OK 74103
    4. Elephant In The Room – Address – 1730 S Boston Ave Suite A, Tulsa, OK 74119
  3. The art of the no brainer.
    1. People have a bias to not be curious about your business, to buy or to even be slightly interested in your business. To overcome this bias you must have a powerful no-brainer and you must use the following 5 moves and we have a dozen more if you email us to [email protected].
      1. Don’t Know You Exist – Use Purple Cows to Overcome This
      2. Doubt – Use Facts to Overcome
        1. Examples:
          2. US SBA Entrepreneur of the Year winner
          3. ThriveTime Show Office – 1100 Riverwalk Terrace, Jenks, OK 74037
            1. ThriveTime Show Headquarters –
          5. Real Reviews –
      3. Price – Use a Powerful 1st Discount to Overcome
        1. – $1 first haircut
      4. Skepticism – Use Reviews and Video Reviews to Overcome
        1. If you’ve been in business or over a decade it is unacceptable to not have over 100 reviews.  
      5. No Urgency – Use Limited Time Offers to Overcome
        1. – Timer counting down to when the deal ends
        2. – Super Saturday Sale AND Extra Percentage off for select items ALRO Free shipping on orders over $99
  4. ACTION STEP – Review ThriveTime Show on iTunes or Stitcher and email proof that you left a review to [email protected] and get 2 free conference tickets.


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