How to Create a Lead Generating Website

Show Notes

Your business website exists to generate more leads and sales for your business. Business coach Clay Clark teaches how to build a search engine friendly website that will grow your business.

Create a Gorgeous / World-Class Website

  1. On the back-end the website needs to be optimized for Google.
    1. Backend must be built in WordPress
      1. Examples of WordPress websites –
    2. BOOK – Search Engine Optimization For Dummies
    3. BOOK – How Google Works
    4. BOOK – Get Rich Click!: The Ultimate Guide to Making Money on the Internet
  2. On the front-end the website needs to look visually better than your competition and needs to be focused on converting 1st time customers.
    1. Must gather proof that you are in fact real (previous examples of work, client testimonials, before and after images, etc.)
  3. NOTABLE QUOTABLE – “Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” – Elon Musk (The man behind Tesla, SpaceX, PayPal, etc.)
  4. Understand The 9 Components That Makes a Website Convert Well
        1. Google Canonical Compliance
        2. Most Reviews
        3. Most Content
          1. NOTABLE QUOTABLE – “We recommend that you have a minimum of 450 words of text content per page. Having fewer than 450 words on a page makes it hard to convince search engines that you’re a subject matter expert. In fact depending on the industry and keyword, 450 words might still be too few. The search engine optimization industry averages 1,000 words per page, and this is true in other industries as well.” – Page 221 – Search Engine Optimization for Dummies – Bruce Clay
        4. Most Mobile Compliance
        5. Interactive Component
          1. AMPLE EXAMPLE – Podcast
          2. This will increase the amount of time a person spends on your website. – Bounce Rate
        6. No-Brainer Offer
          1. Tip Top K9 – $1first lesson
        7. Testimonials
          1. NOTEABLE QUOTABLE – “88% of consumers read and trust online reviews.” – Forbes –
        8. Https Encryption for Your Website – Hypertext Transfer Protocol Security (HTTPS) is a variant of the standard web transfer protocol (HTTP) that adds a layer of security on the data in transit through a secure socket layer (SSL) or transport layer security (TLS) protocol connection.
        9. Information Exchange – Give something in exchange for the client’s contact information
Business Coach | Ask Clay & Z Anything

Audio Transcription

Alright thrive nation. Welcome back to the business coach conversation. Does the thrive time show on your podcast download, amber teaching you specifically how to create a website that converts now shut before we teach the specific steps you need to take to create a website on al gore’s internet? Do it actually can’t hurt people into leads and or a buyer’s walk me through? Why? Why does absolutely super duper duper important that everybody out there listening takes notes during this particular podcast and radio show broadcast this entire episode? We’re going to be doing some just straight-up action, you need to be painted because we’re going to be answering actual question because nerdy nerdy it’s the real and raw. So we’re not going to be doing a bunch of pleasantries like we normally do it’s going to be fun, we’re going to have fun but we’re going to get into a lot of stuff. So you really need to have a note take maybe an extra sketch sketch some kind of writing device, and now here we go on the back end. Your website has to be google Canonical compliant. The word called canonical like the canon of the bible. It’s the established rules that google has set up. Where can I find me drool? These are great questions so chapped where to put this on the show notes. Yes, if anybody wants to know where they can find the google rules, there’s a book called search engine for dummies. It is written by bruce clay and I’ll. Make sure you put a link to that they’re on the show notes there. So it begins search engine for dummies by bruce clay. That book is a phenomenal book. Also we have the book called how google works now, how google works by eric schmidt. That book also explains how google works so i, that’s a great book how google how google works by eric schmidtit’s searching for dummies by bruce clay. Also, there’s a book called get rich click now get rich. Click is another great book, and that book is the only a book and worst by ostrowski, ostrowski ostrowski again by bruce clay, or you can get your hands on get rich clique by mark ostrowski or how google works by eric schmidt books does the books where you can find this stuff they’re going to simplify it for you.

So on the front end of your website, it needs to look visually better than your business coach competition. That part you can see. So we can give you examples right now of those websites. I would encourage you to go to a full package, media. Com off against full package, media. Com! You can see website right now that converts very well. That’s also good on the back endtop k9.Com dog training companies work with for a long time and there’s eitr lounge.Com, but your website on the back and going back to the back in step number one you’ve got to make sure website is built in wordpress. You have to make sure your website is built in wordpress, but I don’t want to matt. Mullenweg is the one who created wordpress and currently it create powers. Roughly 28% of the entire internet, also as far as websites that use wordpress, if you were to go to like fox or cnn or espn, or any major site you’re, going to notice that they are using some version of wordpress, so we can make sure you switch your websiteover to wordpress plugin shop on the back end when you’re putting his notes on the show notes:yolk egg in the books for business coach dummies, we got that the book how google works we’ve got that get rich, quick cuts on the show notes out. Your site has to be built in wordpress. Your site has to build wordpress and we will put on the show notes examples of websites that are built in wordpress and we’ll put that during the break. So you can find those on the the show not the front. End of your website here are the specific steps you need to take. First off once you build your site to wordpress with our team or coach will help you on the front. If you want to gather proof that you are, in fact real, so i, like steve currington on steve steve, is just down inside the man caves to just think. How are you good how’s it going guys, know steve, you are a mortgage guy and you guys are close in a lot of mortgages by the way. Thank you so much for buying our team, a cookie, cakelamborghini true as a way to celebrate all the new mortgage deals and is a way to give back. You divided what it would cost to buy a cookie cake versus what it would cost you compared. Would it cost to buy a lamborghini versus a cookie cake right and you realize it a cookie cake would cost .000 6% of what it would cost to buy a lamborghini right? It’s you brought a cookie cake to our team with what, on it, put 00066 percent of a lambo. You get people that find total lending concept online right and they fill out the form, and then you get them prequalified and you get them alone. That’s! Okay! So again, now people want to say if they’re on the website they want to know, is this guy real? It’s a steve you’ve been how long have you been in the mortgage industryabout 13 years now so you’re listening right now and you’ve been in your industry for 5 years, 10 years, 6 years whatever it is, you want to gather real proof. You have work with real customers and put that on your website, like testimonial I’m in before and after images of your remodeler text, him a text test when those are great, but if you can get video testimonials, that is awesome.

Just get video testimonial next move here on the front end of the website for the branding looks awesome and elon musk brand is just a perception and perception will match reality. Overtime, sometimes it’ll be ahead. Other times it will be behind, but brand is simply a collective impression. Some have about a product. So what do you make sure every detail of your website looks wonderful, so you need to make sure that your logo looks solid, that the site itself is laid out properly and I would say the best website that we have right nowhow. You can look at in terms of layout that you would say that that’s the best converter would be eit ourlounge.Com, that’s elephant in the room, the it ourlounge.Com I’ll check that out. You should go check that out ditr lounge.Com and then I would say the text that you want to do as you want to make sure that you get the most reviews check. Why do want to make sure you have the most reviews on your business coach google map in your google listing? Well, first of all that map, you know if you google something you’ll notice that the location of the business comes up above even the organic results right then. So that’s right at the top of that page, where everybody’s looking and the best tool you have at your disposal to get to the top of that map in the top of that page is to get way way way. More google reviews in your competition component. You need to make your website convert well. This is all going to be available for you as a downloadable on the show notes your google download this and have a specific enumeration of all of the specific aspects there, but let’s readcatholic, okay, alright, so bruce light that the author of seo for dummies search engine optimization. This is like melatonin 10 minutes in that you have a minimum of 450 words of text content per page having fewer than 450 words on a page makes it hard to convince search engines that your subject matter, expert expert. If we have less than 40 and 50 words per page, we’re losing the game. Yes, you got to have at least 450 page. Here’s a little secret great book from brucey bruce is in fact, depending on the industry and keyword. 450 words might still be too few. The search engine optimization industry averages a thousand wordspaige, and this is true and other industries as well. So a thousand words of not someone else’s content. Your original content, let me add, translate that into do I speak here. This is the deal put in the extra work get to the top of google. If you think it’s going to be hard, your competition certainly won’t do it cuz most people are lazy. So just do it chopped mobile compliance. What if they’re maker website mobile compliant? Oh i, don’t know a little thing. People are on cell phones these days.

You know what I mean it’s. Everybody is on a smartphone. What everybody is just that a smartphone, it’s a it’s a it’s a internet access in, especially if you’re in a brick-and-mortar, location or they’re, just driving around searching for what you do or what you have and then they’re going to drive to us right on their phone. So your website has to be mobile, compliantinteractive search component or some kind of interaction. If it all possible, you want to have an interactive components website. Let me explain this to you. If you know to thrive time, show.Com you go there. We are podcast. That’s an interactive experience on the show notes chop. This is an appoint five-year, interactive components on your website like if you have to tip top k9.Com you’re, going to see a podcast, and you know why it’s important for them to have a podcast up there pretty soon, because they have a tunnel web traffic and people want to know. How does it work? How does he do it? What’s the wizardry behind tip top k-9? How do you train a dog? My dog is eating my family and everything that I hold to be valued an important. The last four business coach years in a row and I have taught my daughter teaching my dog witchcraft. How are you doing and how are you teaching my dog to not be crazybut one? It’s helpful for people to have videos that can watch or a podcast I can watch or they have some kind of interactive downloadable. These are all things that drive time show.Com we have for you. We have downloadables, we have videos, we have podcast, but it increases I want to put this on the show notes, chip. It increases the length of time to on the site, steve, wright and steve you what that means. I think that it means that they’re more likely to convert into a customer here is the little thing I feel don’t know it actually increases your rank in google of people spend more time on the site to go measure this. So if we were able to give me a raise your things to the bounce rate in just put on the show the bounce rate, did you get people on your side? They don’t bounce off the site for like 5, minutes. Make your site ranked higher in this is good stuff. That’s why the tip top k9 videos they have their the demonstration videos. Those things are sensational cuz people love to see dogs behaving properly. Cuz I’ve never seen it before. If you want to watch a video of noah loading animals to buy to onto the ark, they would probably watch that thing like all day running up to rhinos, like he’s, got to anacondas. Look at that an account. Baby giraffe, look at the baby, giraffe look at it, but the anaconda just ate.

Wear the dress. I! Guess he has to go get another one. So you have to have a no-brainer check. Why do you need to no brainer on your website if somebody finds your website or they find your brand of your company or whatever it is, and they don’t have a compelling reason to take action you’re just part of the clutter, you have it in your broken free of the crowd, so you have to have an offer. That literally, is so awesome. Your brain says:i have to take this offer. I have to take it, such as a tip top k9, your first, your first dog lesson. Your first time, you train your dog, your first, how to give you a try it before you buy it. You can try it out and see how well they can train your dog. It’s a dollar I mean a dollar. What, if they ripped me off? Okay, can we talk to you. Testimonials? You got to have business coach testimonials, forbes, says 88% of consumers, read reviews and the final two components you got to have http encryption on your site, text, transfer, protocol security website and you see https in front of the w w w. What that is. It means the site is secure, so hackers can hack it less often, which means that google will rank the site higher and finally, you’d like to have an information exchange. It says:hey homie, if you will give me your email, address, I or fill out this form, then I will do this, for you. I will give you this free thing. This free ebook, this free appointment, this free case of beer, this free something hill in exchange for her trip to tip, top k-9,, you can see and information exchange or if you go to drivetime sure. Com, you can see the ebooks that we give away free to our listeners just by filling out the form and that my friend is how you build a website that converts well and ranks high in the google search


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