How to Create an No Brainer. Running Ads 101. the Top 20%. Business Insurance 101.

Business Coach | Ask Clay & Z Anything

Audio Transcription

Business coach Clay Clark covers how to create an effective no-brainer, why consistency with your advertising must remain constant, why the top 20% of entrepreneurs succeed and why you absolutely must buy enough insurance.

Segment #1 – I’m a high-end custom home builder in Houston. I need help in creating a no-brainer that will not cheapen my brand. What would you advise? – Builder in Houston, Texas

  1. Don’t Know You Exist – Use Purple Cows to Overcome This
    1. NOTABLE QUOTABLE – “Marketing is a contest for people’s attention.” – Seth Godin
  2. Doubt – Use Facts to Overcome
    1. NOTABLE QUOTABLE –  “Don’t say anything you can’t prove.” – Jerry Vass
  3. Price – Use a Powerful 1st Discount to Overcome
    1. NOTABLE QUOTABLE – “In the absence of value, price is the only consideration.” – Clay Clark
  4. Skepticism – Use Reviews and Video Reviews to Overcome
    1. NOTABLE QUOTABLE – “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
  5. No Urgency – Use Limited Time Offers to Overcome

Segment #2 – Why do you keep ads running instead of turning them down when overbooked?

  1. NOTABLE QUOTABLE – “Marketing is a contest for people’s attention.” – Seth Godin (Best-selling author and marketing guru)
  2. BOOK – The Ultimate Sales Machine – Chet Holmes
  3. How much should I spend on ads?
    1. Aggressive = 10%
    2. Minimum Amount = 5%

Segment #3 – Of the 20% of the businesses that succeed, what do you observe as a major factor of their success? – Elizabeth

  1. FUN FACT – Forbes
    1. Characteristics of successful entrepreneurs
      1. #1 – Be Diligent – Diligence – consistent application of effort over time
        1. NOTABLE QUOTABLE – Proverbs 10:4
      2. #2 – Make decision based upon facts not opinions and feelings
      3. #3 – Pride yourself on who you surround yourself with – Make sure people share your goals
      4. #4 – You are the average of the 5 people you associate most with.
      5. #5 – Never Stop Learning
      6. #6 – Fight through Adversity
        1. NOTABLE QUOTABLE – “Failure is an absolute prerequisite for success. You learn to succeed by failing.” – Brian Tracy

Segment #4 – For a wrapped vehicle what insurance do I need? What insurance does my business really need?

  1. NOTABLE QUOTABLE – “The point of insurance is to have a bad day and not a bad life.” – Clay Clark
  2. Life Insurance
  3. Supplemental Insurance
  4. Liability Insurance
  5. Workman’s Compensation Insurance


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