Destroying Distraction | A Scientific Approach (Part 1)

Show Notes

Do you feel like you are constantly distracted? Clay and Doctor Z teach the moves that they use to get 10X more done in a typical day than the average person.

  1. Are you struggling to find the time to start the business?

FUN FACT: Witness Security

41.2% – Year over year growth

2.9% – Average growth rate – Bureau of Economics

NOTABLE QUOTABLE – “The missing ingredient for nearly all of the 1,000-plus clients I have worked with directly to improve their businesses is pigheaded discipline and determination. We all get good ideas at seminars and from books, radio talk shows and business-building gurus.” – Chet Holmes

Super Moves –

  1. Record content every week
  2. Be humble and coachable
  3. Commit to getting a real review every day from a real customer.
    1. MYSTIC STATISTIC – 88% percent of consumers trust online reviews as much as a personal recommendation
  4. Price increase
  5. Learn how to sell
  6. Do the best job you can for every single customer


  1. Are you struggling to find the time to workout?
  2. Are you struggling to find the time to scale your business?
  3. Are you struggling to find the time to call your leads?
  4. Are you struggling to find the time to go on a date?
  5. Are you struggling to find the time to write that book?
  6. Are you struggling to find the time to read that book?

FACT – “Here’s another disturbing stat: This tally seems to increase daily, but by one study’s count, the typical smartphone user interacts with their phone around 85 times per day. And this often includes middle-of-the-night checks for work emails and new “likes.” –

  • When you are thinking deeply you are using your Cerebral Cortex. The Cerebral Cortex is the wrinkly outermost layer that surrounds the brain. It is the part of your brain that is responsible for deep thinking, critical thinking and higher thought processes which do include decision making and speaking.


    1. FUN FACT – During your lifetime, your brain undergoes a process called corticalization, which is also known as the wrinkling of the cortex.  As you gain more and more knowledge throughout your lifetime, your brain physically becomes more wrinkly.
    2. FUN FACT –
      1. NOTABLE QUOTABLE – President Obama explained it best during a 2012 interview with Vanity Fair when he revealed why he only wears gray or blue suits:
      2. I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.
      3. Experts explain that your pool of decision-making energy is limited, and eventually, as your willpower depletes with each new decision you make, you’re more likely to either act impulsively or do nothing.
      4. Steve Jobs seemed to have cottoned on to the beauty of simplicity–didn’t he wear the same blue jeans and black polo neck daily?–and he was wildly successful. So maybe less variety isn’t such a bad thing.
  • When you encounter an emotional input the logical portion of your brain shuts off immediately.


    1. NOTABLE QUOTABLE – “I don’t Twitter, I don’t MyFace, I don’t Yearbook.” – Bill Belichick (Head Coach of the New England Patriots who has a record of 214 and 74 with a winning percentage of 74.3% with the Patriots)
    2. NOTABLE QUOTABLE – ‘I’m not on SnapFace … not worried about InstantChat.” – Bill Belichick (Head Coach of the New England Patriots who has a record of 214 and 74 with a winning percentage of 74.3% with the Patriots)
    3. “NOTABLE QUOTABLE – “I don’t carry an iPhone.” – Paul Graham (The founder of Y-Combinator the entrepreneur incubator behind Reddit, Dropbox, AirBnB, etc.)
    4. NOTABLE QUOTABLE – “I don’t think modern science has good answers here. I think that modern world is actually really bad. The modern world is full of distractions. Things like Twitter and Facebook are not making you happy. They are making you unhappy. You are essentially playing a game that’s created by the creators of those systems, and yes, it can be a useful game once in a blue moon. You are engaging in the dispute, and resentment, comparison, jealousy, anger about things that frankly just don’t matter.” – Naval Ravikant (Naval Ravikant is the CEO and a co-founder of AngelList.
    5. NOTABLE QUOTABLE – “Anyone who has tried to build something that changes people’s lives sometimes finds life to be a distraction, and finds people who don’t care as much as they do to be annoying.” – Ashton Kutcher
    6. FACT – Ashton KUTCHER AND Guy  OSEARY JOINED WITH Ronald Burkle to form A-Grade Investments in 2010 (the first three letters of the fund represent each founder’s first name). The billionaire contributed $8 million and the use of his back office, while Kutcher and Oseary added $1 million each of their own. A-Grade’s early checks started out in the $50,000 to $100,000 range, gradually pushing into seven-figure territory. The trio targeted startups with three traits: appealing founders with whom they actively wanted to work; a problem-solving mission statement oriented around saving or enriching time; and, finally, a business model that could be boosted by their involvement.
    7. “There are a lot of celebrity ‘tourists’ in our industry these days,” says billionaire investor Chris Sacca, who graced the cover of last year’s Midas List issue. “Famous people lurking around trying to get a piece of the pie but without bringing any value to the table. For Ashton in particular it’s been a daily commitment to tech for at least eight years now.”

But like Hollywood and music, venture capital is a hits business. And even if you take away the Uber and Airbnb jackpots, A-Grade’s performance remains a solid 3.3x, thanks to other winners, including a $3 million investment in Spotify in 2010 (up at least 3x), $300,000 in Warby Parker two years later (up 7x) and $1.5 million in Houzz in 2014 (up 6x).

Business Coach | Ask Clay & Z Anything

Audio Transcription

Broadcasting live from the center of the universe. It’s business coach school without the bs featuring optometrist turned entrepreneur, dr. Robert, zoellner ussba entrepreneur of the year clay clark. It is the pop time show that you’re pooping steps to make joe and sophie is hot and I still see the sea and the sea that was teaching mrs. Fields trucks like to know more. Oh, my god, that’s some fresh! That’s a fresh step I could see before we get too into today. Show I want to make sure it’s his broadcasting with his in the words in is a is a japanese concept of a of of buddhism, which means enlightenment or meditation. It’s basically intuition that you gain from business coach meditation I’m a christian, so I’m not endorsing. You know that you and embrace of buddhism necessarily what I am saying, though, is it? You are really really good. You have it. You have az in mine, said other examples. The cambridge english dictionary says:zen is relaxed. It means to be relaxed and not worrying about things. You can’t change. That’s that’s! So what to wear with a focus locked in like san quintin, the purpose of that we’re going to be promoting cuz? That’s when I think of you I think you’re very! Is it you don’t worry about who can’t control i, wasn’t sure if you were going that way or if I should be locked up in san, quentin I wasn’t sure I knew where to get one of the other one of the others. Are you have his ability to focus on the things you can’t control were talking today about destroy a distraction in the show can go a myriad of ways here today, I’m going to talk about things that are, there are obvious, distract you or something or less obvious. But how do you not let the things, and are you perfect? No, but by and large, how do you lift the things that you can’t control? How do you?

How do you keep the things you can’t control them distracting you? How do you keep the things you can’t control from distracting you? How you do that? What you just you, don’t think about him and that’s I know that’s easier said than done, but through practice you can kind of renew and restore your mind, and you can think on other things, and you can you know sometimes, if you’re really wanting to think about it, you, you didn’t actually think about other things. So you, for example, like you said as a business coach, if you can’t do anything about it, why one worry about it and why even give it any of your energy? You can’t if you can’t control any part of it. If you can’t have any say in what happens, then why even light and let it dominate, driving like taking him with your bandwidth, destroy, destroy, destroy that we’re talking about I’ll having a scientific approach to it. Now the scientific approaches where there’s been a lot of observations and there’s a hypothesis. Some reason I think this will work and they tested nosey I’m in business coaching for 12 years, so I’ve got some things that I absolutely no to work. I had a hypothesis and hypotheses and we’ve tested them and I’m showing these moves work. So, let’s get into some of the business coach areas were, a lot of people might be struggling here might be struggling to find time to start a business chump. You see that you see people that will reach out and they say.

Oh, my gosh I came to the workshop, and now I am so excited. I just don’t have the time to start and you will work with them and help them find time, and it’s so fun to see people find the time to work on their business and then to get this. It’s almost like. You have very limited time for him. You’re working all the time. Could you bring a little bit? You have very little time, but once you get to the oasis of time, freedom is result. The, building, systems have all the time you want to get to build that vision for yourself or work with a coach somebody that knows how to help build a vision for you. So you have something that you are working toward because at first when you’re a technician you’re stuck completely in your business, you have to carve out that time like place that you’ve got to find time. Maybe it’s really early on a saturday business coach morning. Maybe you stayed really late. Thursday i, don’t know what that is for you, but you got to find that time to start building those systems and if you haven’t started your company at like you’re wanting to start a company, we just started working with a guy this week, clay who last the last week when i, did an assessment with him, and he goes. You know what became of the conference. You listen to the show and he said it’s just time for me to just jump it’s time to go. I think you guys are the right fit for me. So, let’s just do it and I said that’s the mindset you have to have to be on for your witness security, one of my clients, I’m working with daisy i, was talking to them. They came to a conference, one of the first ones we had in tulsa 2%. That is large, and one year 41 year old business coach was the company. Oh, my goodness, I didn’t hit that kind of growth spurt witness security. What you think was the biggest thing they changed to get that that’s a great great question. I want to I want to answer it. I’m not being passive, aggressive, but I want to make sure that it was going to get this hot chet holmes the the best-selling author of the book, the ultimate, sales machine.

He says the missing ingredient for nearly all of the thousand pulp plus clients that I have worked with to directly help them improve their business is pigheaded discipline and determination. Cuz. We all get good ideas at seminars and from books and radio talk, show talk, shows and business coach building gurus and hats these guys, because they didn’t fight me on implementing, and so we had to help them find the x intercept, hear the things they did as a result of finding the time making the time these boys showed up at the thrive office at 5 a.M. And 4 a.M. Every week for their podcast nice. So they could have the most content, which allowed them to be topping google when you type in tulsa security, don’t understand that they would come in and talk to a podcast, and we transcribe that because I don’t want to sit down and write, it’s easier for them to just in one of the four variables that impact with you to be talking. Google search results not as whoever has the most content right to that. You take that and you transcribe it, and now you have contacted you can put on your website. So super move number one I want to make sure you put no to this on the show notes here, sitting:room number:one answer your question:they recorded content faithfully every week. The second move they did. Is they humble themselves and allowed me to help them make a pro-forma which is a projection o

f future financial performance based upon known variables and shockingly enough, I recommended a price hike and I found out. This is what’s crazy right now the inflation rates hovering around 2.30 to 2.9%, which means that if you bought some, if you had $2,000 in 1971 in today’s money, if you like $21,000, they had been a price increase for a long time and I help them raise the price they didn’t fight with it in it. So it wasn’t. A dramatic price increase was just enough to keep up with the cost of life going up. They committed themselves to getting a review from every single real customer review from every real customer to do that. So, what’s the move ahead with the date whenever you have a customer after you deliver the service, these are the words you would set. You say:hey did you have a good? Did you like the service guy did? Will let me walk you through the home and make sure you know how to say beauty. Camera works. You show him. Are you aware of how it works great? This is how you think it up. You have any questions at all mr. Smith ar reading reviews before they buy from us and great guys, like you typically don’t take a lot of time to go. Write reviews, cuz, you’re, happy I’m here, but have you got it so? If you could write a review today, I’d be happy just an objective review. How I did I’d be happy to give you one free month of monitoring. Today, oxyfresh has $129,000 in wow., that’s one of the business coach variables’s so that that’s the next thing they did another next movie did I was very happy with his. They allowed us to teach them how to sell weed. That’s what that’s large and I know a lot of people, a lot of people, not our clients, but people that you know have reached out, and they said you know. I I want to get better at optometry. Your photography, your where my industry is, but I am loyal to this way of doing it, I’m not with you. Please don’t take them out of the car. But. These guys are saying:hey we’re. Humble we’ve been doing coach of grover coachable over a decade, so we would obviously that gave him an eta. 10 businesses fail we’re doing some things right, but help us help us learn the moves. Another thing witness security and this is probably the most powerful thing they did. This is what I’m. This is.

Why I call you this? They had a quiet, calm, consistency called we’re just going to do the best business coach job we can for every single customer i. Don’t care. How much more can you do? You do i? Don’t care how much, how many customers we get to your site if you screw people over you’re not going to grow? That’s why I witness security people say I’m struggling to find time to work out what time I go? What one of the question, because I know I know that they’re going that sounds awesome. How long and are they still doing it the hard cast? How long is the chinese meant the top now and google, where they could pay for their team to do it for them, and a lot of our clients elect to have us write the content for the shirt on the bigger brand? They just say:could you write the content for us, but when you’re in that weird range, where you’re not up struggling business but you’re, certainly not big enough to a for you to cut all hands on deck? It’s like you’re, wearing, multiple hats. You have to do it sure for sure, and so I think this year, I can probably just pay our team to write continental key said their last meeting and said I’d like to have you guys write like 35 of the articles a month that says her to sleep till 6 or 7 in the podcast? Are you struggling to find time to start the business? Are you struggling to find time to work out? Are you struggling to find time to scale the business z lot of people are so busy in the business coach working as a technician, cleaning the carpets or installing the cameras or treating the patient? They never scale at they’re, always working in the business.

I didn’t have a chance to work on the talk to me about what happens. If you never find the time to work on the best you’re going to have a job for the rest of your life and that’s okay, that’s I mean that’s a fine I mean jobs are wonderful. We we promote them multiple jobs, if you need to, but that we, the next level just just picture this protect the next and i. Will let you have on your slippers in a row. Pajamas I got a cup of coffee in your hand, and you got bed head cuz you just rolled out. You know how you walk out to your mailbox. You open it up and they’re inside that mailbox is a big fat check mailbox. That is, that next level transition going from the job that you love the. Could you started it? You love it and you love doing it to now all of a sudden working on it and treated more like a business, and then you can maybe give yourself more time for them, but you said running it like a business and not a job. Please explain what you my love, what you just said:everybody’s always have. Always and not everybody, but most people are kind of shocked that I own multiple businesses. Yes and then they say, but you know what I don’t really see you working those businesses very much and I’m going in. That is correct. Cuz. They are businesses that I am that I had people that run then I check in with them. I do my p&l statement with them. I I touch them. I go buy them. If they need me, they know how to reach me and I’m and I’m available. You know one of the ways to grow a business and move beyond have a job. If you want to delegate the things that need to be done, you don’t need to do, and so at thrive I realize we’re sending some of our top people out to buy printing supplies. It doesn’t make a whole lot of chance to send out a top person to buy printer supplies for the more it’s a lot more money to buy brand new cartridges in to buy refurbished quality and guaranteed print cartridges. Until chuck told us about his client declined in working with for about a year.

The onyx imaging guys tell us about onyx imaging. These guys are awesome. I actually met with him today and they had a 21% over their record month and company history come on now 21% / record. So if they’re doing really good they’re working really hard, there really honest, hard-working guys and all you got to do-is get a online or just get online, submit a form to get office. Supply quote or printer supply quote, and it will give you a free print cartridge, go to tulsa printer repair. Com to claim that offer go to tulsa printer repair.Com to get that free 627-6611 at 918-627-6611. We come back we’re teaching how to create more time. Freedom attend the world’s best business workshop, led by america’s number one business coach for free by subscribing on itunes and leaving us an objective review. Claim your tickets by emailing us group that you did it and your contact information to an for drivetime show.Com distraction, the scientific approach to free up more time to work on what matters, and it doesn’t mean work. So the question is:are you struggling to find time to start a business? Are you struggling to find time to work out? Are you struggling to find time to scale your business? Are you struggling to find time to call your  business coach leads? Are you struggling to find time to go on a date? Are you struggling to find time to write that book? Are you struggling struggling to find time to read a book? What happens is if you’re, not careful, you will find yourself and is hypnotic rhythm, that psychology today wrote recently this one. This is the most disturbing when I read from these fun folks at the psychology. Today recently the article was titled. Why your smartphone is destroying your life and the article says:here’s another disturbing stat. This tally seem to increase daily.

We first did the show we said the average person’s having 70 interruptions a day. Now it’s a smart phone from your business coach smartphone. Now it’s up to 85 the typical smartphone user, interacts with your smartphone 85 times per day and is now off to include the middle of the night checks for work, emails and new likes. That’s up 18%, so what’s happening is when you are thinking I’d this this. This right here is I love, I love this article and and I have enough of a knowledge of the human mind that I was able to kind of okay I got to get that I can move on to the next thing, I’m going to get that I’ve spent that I’ve spent probably 10 hours preparing for today show, but this is as big as a part of your brain called the amygdala amygdalas, the part of your brain, that’s typically firing! If you put the electrodes on your head, it’s the part. That’s going off like a christmas tree when you have an emotion so like when my I thought that my dad had als I got the call from dad and my dad was kind of slurring his speech. The timer worried about him. He had a stroke or something, and he told me that als I remember immediately. I could not process logically, because it was just like what artists are, and you don’t even know what to say anything about being in those situations in life. The birth of a child is another example of positive side of it. You’re. Just so excited people will cry with her happy just you.

You can’t quite make a rational decision. You can’t think now. The cerebral cortex is the wrinkly outermost part of the brain is the part of your brain is responsible for deeper thinking in this is all fun fact to it over your lifetime, some more good. You become at critical thinking the more wrinkly your head becomes, so they can look at somebody who does a lot of decision making and they go. They look at their brain and if your brain scan and their head is dramatically more wrinkly, then somebody who doesn’t it’s because the brain it says we’re go for good. It’s going to be more surface area. In my brain in spanish about your lifetime, your brain becomes physically rink, more wrinkly. So this is what happens when you encounter an emotional input, the logical portion of your brain shuts off immediately for most people to work with me on this. You go into your email, the question I have for you, mr. Listeners, can you control what’s being sent to you susie? This is this I have a really disturbing story about a client that you spoke with years ago and it really irritates the crap out of me. What happened so I got. You know how much we love disturbing stories we used to be a client of mine was a pastor of a church and the guy for a long time and I found out that somebody in in this particular church was using the credit card for personal expenses and I said mr. Klein I cannot work with you because this is not ethical because you’re not reporting it it’s at shady and he says okay, so we part ways. She’s back out to me. Not to me, though, to put to a member of my team and says:hey, don’t tell clay, but could you do business coach system seo on the side? I’ll pay a double whatever. He pays. You doing that boo. Now here’s the fun deal, I called him up had to talk. Here’s the deal. I, don’t know if you’re aware of this mr. Patrick, but god is watching, and he said what I’m telling you stop messing with me today to daddy dave. This is the day that the lord has made hey how’s it going I want to see if you can help me on this project. Yet again, oh my goodness so I told john, rockledge block him from everything but sent her a message saying dearest, pastor I’m, not sure if you’re aware, but god is watching and just like they’re shady stylists, the car guys shady path to the next bubble and I told john to john. To show me he’s just I just thought you wanted to know:i know that he likes the one who got out of our team meeting today. Cuz they just want to show you I’m going ignorance can be so blessed to have a stress overload your the end of his first term.

So he said all news had to be brought to him at a set time and chapter. The break-in find the fast company article. So we can read the excerpt but the inauguration brought to him at one time and see if you run a business with hundreds of employees. Why do you want to have phone on time and phone off time for the business coach distraction to me? If you don’t have it to where you have some peace, peaceful time, right. That darn phone too, controlling you cuz? That’s what does it mean when we were kids and the phone to ring in the house will be up sprint to every whatever you’re doing, right. You dropped and it was just nice. That’s fine, but this is your address label. It’s so exciting that talk to you like victory, to go to the phone first got to answer to no good to hear your voice. You remind me of your mother and it’s in her pocket. It’s all the time, and so, if you don’t have parts of the day when you have that thing turned off, if you don’t have all your push-up stations gone on that damn phone, oh, my goodness, how crazy is your life and i? Remember one time somebody that you brought you brought a laptop, you bought a laptop, and somebody set up the push. Notifications on that and i. Remember watching your face! Cuz you go! Could you turn that off and I member that I’ll go, but it was like an urgency like? Could you turn it off now and I and I totally get it cuz me, and you get all these notifications that you don’t want if you have a business of any size at all, you’re going to get a lot of good feedback, bad feedback? If you don’t take company out there, a lot of great feedback, the classic janitorial.

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