Dr. Ardis one of the founding partners of TruLabs shares how he was able to turn badness into betterness, health, and wellness.
Dr Z, do you love mimes? They’re kind of scary, but I do love mimes.
Wouldn’t you find it? I mean it a good a mine is almost unbelievable.
Well, I tell you what. I saw one the other day caught in a clear box and I was so worried, so concerned from, I ran over there and then, and then I realized it wasn’t a clear box.
Josh, do you, do you like mine’s big fan, big fan? Do you find them to be unbelievable, believable? One today’s show, we’re interviewing an unbelievable guest who has an unbelievable story, but shockingly enough, he’s not a mime. What? We’re interviewing a guy who’s not a mine, no way. He’s going to share with us his story about turning badness into betterness, health and wellness. That’s dr Brian artists. Well, if you think about it,
that’s probably a pretty good idea because if you’re interviewing a mime, it’d be hard for you to talk somebody who’s going to turn that mind’s Mike up.
Great. Yeah. Turn the mind’s wake up.
Some shows don’t need a celebrity in the writer to introduce the show, but this show dogs to may eight kids co-created by two different women, 13 time million dollar businesses. Ladies and gentlemen, welcome to the thrive time.
yes, yes, yes. And a DayQuil inspired yes to you, doctor Brian. Artists. Welcome onto the thrive time show. How are you sir?
I’m super pumped to be on your show. Clay, thanks for inviting me.
Hey, you are a a man, a myth, a legend. You are a health and wellness expert, but I would love for you to share with the listeners out there about your background, um, into this conversation. Tell us about kind of where your career started and, uh, what you do for a living.
Okay. So I don’t know how much history you want, but I’ll give you as much as [inaudible]
Oh, give us all of it.
Uh, when I, when I was 21 years old, my younger sister, I’m the oldest of five kids, my younger sister was 11. It actually, uh, started experiencing some random symptoms of pain and all the joints of her body started out with not being able to open a door by gripping the doorknob, not being able to open up a bottle on a bottle of water. Uh, but she actually kept it hidden from us for several months until the point where she couldn’t stand up while doing homework at a, at a coffee table. And she was an extreme pain, just started crying and started to tell us that over the last few months she’s been going to bed at seven o’clock at night to cry herself to sleep because she was in so much pain throughout her body.
none of us were aware of this. Uh, we took her to, uh, three hospitals in Dallas, Texas. Uh, the third hospital after one month stays at the other two. She ended up at Scottish rights hospital where they diagnosed my sister after doing muscle biopsies and her thighs, they diagnosed her with what’s called systemic lupus erythematosus. And then took the opportunity to meet with me as the oldest sibling and my parents to tell us that, uh, it’s a very rare condition. Most children don’t acquire a condition like this. There is no known cause, no known cure for lupus. There are three treatment options though you, uh, are going to need to take these three drugs for the rest of your life. That being prednisone and methotrexate and Plaquinel, two of those are chemotherapy drugs. One’s a steroid obviously. And then they made us aware that her lifespan will actually be cut off by the age of 40, because the drugs over time would destroy her kidneys and your liver and she will never be able to bear children because the two chemo drugs have side effects of stillbirths and birth defects.
So I just sat there and listened. And as you walked out the door and gave us apologies for the scenario that he had to share, my parents lost the crying. I looked at him and asked him, why are you crying? And they said, uh, show some sensitivity. Brian, your sister has been diagnosed with a terminal illness. And I said, uh, that’s going to take her life. And I said, no, they didn’t. They never even said that. They said, we don’t know what it is. We don’t know what causes it and there is no fix, but there are these treatment options and these drugs are, by the way, you’re going to kill her in 30 years or less and they’re not going to let her have any children. They never said Lucas was going to kill her. They said the drugs were. So I told her then and I told my parents then I said, look, if the medical profession hasn’t been able to figure this out for three months, maybe there’s another profession that can figure it out. Maybe there’s some other health specialties that can tell us what happened three months ago when all this symptoms of pain.
What was your background at this point? Just so, just so listeners know, what were you doing as a, as a career at this point? Were you, uh, were you a mime? Were you raising parakeets? What was your job at this point?
I had actually just returned. I had just returned from a two year church mission with the Mormon church and was a first year junior college student at North Lake college in Dallas.
Okay, so you, okay, continue. I’m sorry to interrupt. I want to give the listeners some context because, so it might be going. Yeah, but he’s a doctor, obviously he’s going to solve the problem himself. So I want to just give the listeners a little bit of context back to you sir.
Sure. So I actually said to my parents, I said, look, if these guys can’t figure it out, surely there’s some other health field that can tell us what happened two or three months ago, because she was fine for the first 10 years of her life. And then all of a sudden she started hurting. I said, and something happened to her. I said, uh, so if these guys can’t tell us what it is, it’s gotta be someone else. Let’s see if we can find them. I said, and if we can’t find someone to do it, I will. And that is literally the moment where I decided that I was going to dedicate my life. And my time to one singular motive. And that was to uncover what caused my sister to live in pain and then rid her body of that so she could live pain free and without any drugs that would kill her and not let her have kids. That’s where it started. All of it.
So how old were you at this time?
so now at 21 did you then alter your educational path moving forward or what? What did, did you watch a ton of YouTube videos? What did you wa what was your next immediate, I think a lot of people want to solve a problem. I think a lot of people want to help somebody in need, but I think a lot of people maybe don’t know what they would even do. Did you enroll in school and college? What’d you do next?
Yeah, so my intention was my intention shifted from all of my time was spent playing basketball period. I played basketball throughout high school, played at North Lake college. That’s all I really wanted to do was just get to college, play basketball, go off to the NBA. That was just my lifelong dream. At that point. All of a sudden it completely switched to, I’m now going to figure out how to fix my younger sister as the older protective brother. So immediately I set up my schooling to get all of the credentials needed to get into med school. So I just went to my counselors, found out what it needed to get into med school. I enrolled in a premed program and off I went. I went from North Lake college. You got accepted at the BYU, got accepted at the university of Utah medical school. Before that even happened though, my oldest son was born.
His name is Bryce. When he was born for the next four and a half months from the day he was born, he never slept once for more than 15 minutes at a time. Never had a single bowel movement on his own at a signal, little finger up his rear end to get them to have a passive bowel movement multiple times a day. He was colicky and threw up everything he ate. Uh, we went to nine different pediatricians looking for medical answers for why my son was behaving this way. They couldn’t give us any reasonable explanation other than they thought he was colicky and he would grow out of it and none of that was really acceptable. But if this was normal behavior, I knew I didn’t want to be a parent to any more children than this one because it was just misery for four and a half months while at BYU completing my premed program.
So, uh, four and half months later, the ninth medical doctor gives my son a fourth antibiotic. They take again, we give it to him and within five minutes he goes into a grand mal seizure while nursing, I called the medical doctor to relate what’s happening. He said the drug would have never done that. What did you do to your baby? Did you drop him or did you shake them? You did something. What did you do, mr. Artist? And immediately I was furious that he not being in the home with me would, would say that it wasn’t something he did to take liability off of him. And then put that blame on me. Uh,
well the name artists, by the way, artists, it’s coach from the world. I think it comes the root word. Ardor that fiery passion. So it seems kinda like a violent name. I could see just hearing your name and people could be scared and I met you at a conference. You’re, you’re, uh, you know, physically in shape guy, you kind of a modern Viking guy. I mean, so I think the athleticism mixed with the art or references. I think that’s where the, the on behalf of the doctor, I, I don’t know him, but I, that’s where I’m, I’m thinking he’s coming from here. But back to you sir, sir.
So I got pretty upset. Then I had injured my shoulder playing intramural football up there. I actually dislocated my shoulder, a physical trainer, BYU recommended me to go up and see a physical therapist up in American fork. I go up there, it’s the second visit is on a Friday and he’s looking at me in this huge clinic in the very back and he goes, uh, mr artists, is that your kid screaming like that out in the lobby? And I said, how do you know this is my kid out there? He goes, well, when you were here on Wednesday, there was a kid screaming out there the entire time when you left it left and now you’re back in here and it’s doing the same thing. Is that your kid to here with you? And I said, uh, yeah, that’s my kid. He goes, what’s wrong with him?
Sounds like he’s in pain. And I said, uh, doctors don’t know. They say he’s colicky and he just screams night, day, all day. Nope. Never had slept more than 15 minutes ever at this point. He asked me to go get him out of the lobby and bring it back to the room. And I thought he was trying to be polite to his other waiting room, customers or clients. So I went out there and got him, brought him back into the room and he goes, put your kid on the table please. I was like, what are you gonna do to my kid? And he goes, Oh, it sounds like your kid’s in pain. Can I just evaluate them real quick and see if there’s a problem that’s making them hurt? And I said, uh, what’s a physical therapist going to do to my kid? And he goes, I’m not a physical therapist.
I’m a chiropractor. And at this point I truly had no idea what a chiropractor was. Zero, nada, all I know. Fast forward this guy convinces me to allow him to adjust. My kid, he looks up at me after he touches his neck for a few seconds and he goes, was your son born with forceps or vacuum extraction? And I said, how would you even know either one of those? And he goes, the first vertebrae in his neck is rotated like 20 degrees. He’s got extreme pain that doesn’t allow them to rotate his head. That’s why screaming so much, the bones pressing on the nerves in his neck. And I said, you mean those medical doctors did this to him? And he goes, yeah, unknowingly. And I said, sure, go ahead and adjust him. Just him doing what I’ve never seen before. He popped my little kids and Nick,
are you serious?
Very. It was very gentle.
How old was your kid?
My kid freak out.
How old was your kid at this point? For
four and a half months. Okay. Now the mirror, now the miracle, this is eye. He’s screaming even worse than he was. I threatened the guy. I left the office without paying. I beeline it to my, my home down in Provo, Utah. And about five minutes from the clinic with my son’s screaming nonstop, he literally passed out in the car and his head dropped to his chest, totally silent. And I actually thought he’d died. So I pulled over to the emergency lane, jumped in the back seat. There was breathing motion in his chest and a little bit of air coming through his nose. So I thought he maybe had a stroke or something. So I home real quick cause he was still alive called the last medical doctor gave my son a drug that gave him a seizure and he blamed it on me and I told them what happened and I needed to know if I needed to bring him to come see him and his response to me telling him the story was what kind of parent are you?
You could have given your son a stroke or killed him, allowing a chiropractor to adjusted and I lost it. I just slammed the phone down. I couldn’t believe this guy now is going to tell me again. I’ve done something wrong with my son. Truth was my son was asleep and we put them in the crib for the first time. I just said, look, let’s just go in and check on him every 10 minutes. Maybe he’s actually asleep. I don’t know. Anyway, every 10 minutes, I didn’t check on him for eight hours straight. He slept 10th minute. We went in on the eighth hour, he was staring at the ceiling without crying. We picked him up. He nursed, went back to sleep while nursing for another five hours, had his first bowel movement in his diaper while he was asleep that second time he slept through the night. Every night after that, no more [inaudible] no more need of me to stimulate his bowels. That was the moment I decided I wanted to know what that chiropractor knew that the medical doctors didn’t know cause what if I could apply that to help my sister. So I called the chiropractor, apologize for my behavior. He calls a partner colleges president down here in Dallas.
Perfect. College is the big chiropractic school, correct? Is that right? Okay.
It’s one of the, I think it’s the greatest in the country by far, but it is a big [inaudible]
your story, by the way. This story is so good. I think I just had a bowel movement. This is crazy. Oh yeah. Back to you sir. I cleaned myself up here. Keep going.
So, so that moment is where I decided then to drop my enrollment at university of Utah, go off to Parker college of chiropractic, hoping to learn as much as I can about anything alternative that might help my sister. So in chiropractic school, I’d also heard a rumor that there were some people with fibromyalgia who actually benefited from acupuncture. So I also took acupuncture courses at the Dallas college of Oriental medicine and completed my certification in acupuncture and graduated with my license and chiropractic at the same time. And then took those two modalities to Tennessee and set up a clinic to then start using patients as Guinea pigs with chiropractic and acupuncture and see can I reverse an autoimmune disease like lupus and patients only to find out that that was a very limiting thing. It didn’t actually reverse anybody’s autoimmunity, but it did help a lot of people with symptoms.
So at the same time I had a that I moved to Tennessee. My practice, I had a new daughter, she was born six weeks earlier. Her name is Savannah and she was born with asthma and she suffered with 10 to 12 asthma attacks every day for the first two and a half years of her life. I went to medical doctors, of course we had Buterol inhalers. She had 10 to 12 asthma attacks every day regardless of what we did. So I started taking her to clinics around the country to see could any alternative health practitioners help me identify what’s causing her asthma because I’m convinced you can eliminate that. Like you eliminated my son’s crying colleague bowel movement issues. Right? So we were given all kinds of supplement regimens and all kinds of diagnosises and uh, recommendations. Nothing cleared it up. But then I ended up at a seminar down in Florida and I took all the kids that’d be, and my daughter was evaluated by the doctor there and without knowing any of her clinical history, he said he was using a technique called muscle testing.
And he evaluated her and said, he looked at me and he goes, dr Artista, she’s got a heart problem actually. And I was curious to see if he was going to identify a lung issue because she dealt with asthma but he didn’t know about it. And he looks at me and he goes, no, your daughter’s got a heart problem. Her heart muscle has been damaged by a medication. What drugs do you give her? And I said, I don’t give her drugs, I’m a chiropractor. And he goes, no, I need you to, I need you to focus. Your daughter has a breathing problem. Correct. And I looked at him and I said, how would you know she’s got a breathing problem? And he goes, because every kid we’ve ever evaluated that has heart stress, has either reoccurring respiratory infections or asthma. And I said, you wouldn’t find that with lungs.
And he goes, no, we find it predominantly with heart issues. And then as the moment I realized when my daughter was born premature, six weeks early, they told us that. And I see here they had to administer her a drug that would force the heart to pump blood into her lungs to inflate her lungs. Cause they said they weren’t inflated. And that was common in preemies. But they also told us that it’s very common for premature babies to have asthma for the rest of their life. Well, this guy is now saying, they’re telling me that there’s a drug that actually caused her to have heart or damaged her heart to lead to asthma symptoms. And I looked at him and said, you gotta be kidding. They’re doing this unknowingly to the kids because they made me aware that they thought that she would have asthma because most premies have them, but they usually administer that drug to this drug.
He looks at me, he says, that drug had a side effect of damaging heart muscle tissue. No longer tender heart pump, enough blood into the lungs to get air, therefore triggering an asthma attack. And I’m going to give you one supplement to give your daughter every morning and within two months you’re going to be blown away cause she’ll no longer have asthma. It’s just one tablet and I want you to come find me. I’m going to teach you how you can do this for all your patients. And I was like, yeah, right. You know at times, I’ve heard this with other practitioners around the country. I went home, but actually the hotel header actually chew up this little tablet at two and a half years old and this is no joke. She never had a single asthma tech or we’ve ever again from the first dose.
Okay. I have, I have a, I have a bunch of questions. I have a bunch of questions real quick because I know there’s XE, I know doctors, he just walked in. Dr Z meet dr artists. Lot of doctors here, doctor, doctor, doctor, doctor, doctor, doctor. These are the questions I have, right? Rapid fire. Real quick, dr artists before I get back into this. Great, great. Since he’s sharing some life changing stories here. Cool. There’s gotta be somebody out there who’s going, chiropractors, I’ve seen that Seinfeld episode. They don’t help. So I would like to ask the rude questions on behalf of the listeners out there who are skeptics of chiropractic Z, your brother’s a chiropractor. Yes. I’m a firm believer in him, so I’m not wanting to skeptics, this question’s not for me, but I’m reading his cue card, kind of getting his notes. I’m of curious what he’s going to ask though. I will up for somebody out there who says there’s no way this is real chiropractors can’t help somebody. What would you say dr Brian artists?
I would say you haven’t had the experiences I’ve had nor the experiences of my patients. Okay. And it’s true. Most of us will be skeptics until we actually experienced something ourselves. And then it literally changes your outlook on everything, right? Absolutely. So, uh, so I hadn’t experienced, the experience was my daughter’s asthma was completely reversed and eliminated from the first dose of a supplement. And we gave her one tablet every day and after two months of giving it to her everyday, she had no asthma attacks. We couldn’t believe it from day one. But I went and found the guy who was doing a seminar in Cincinnati and I asked him, I said, look what you’ve done for my daughter. She’s, she hasn’t had a single asthma Techer where he’s, how am I going to know when her heart’s healed and she no longer needs the supplement and he goes, you’re going to have to come to my office and let me turn you.
So for the next year and a half every month, I flew down to Florida, away from my practice and with my family and had him trained me three days, three days over a weekend period every month for a year and a half. Wow. At the, at the end of a year of her taking the supplements, how would come home and do the muscle testing on her. She no longer tested for these supplements so her heart was healed. She has to this day, she is now 15 years old. She has never taken that supplement again. She has never had an asthma attack or wheeze. She’s in advanced choir, she’s on a club volleyball as well as high school volleyball teams, but she has never had to deal with the threat or fear of anxiety that comes when people struggle with asthma and that was the goal. Well, when I saw this occur with my daughter, instantly I wanted to know can I apply that technique to my sister to help reverse your Lucas?
And that’s what we did. And the answer is we did it. It took uh, about 12 years to get to this point. From the time my sister was diagnosed with lupus, she had been treated with those three drugs over 12 years. Not only during that period was she diagnosed with lupus. Five years later she was diagnosed with celiac disease, which is a gut problem and inability to break down gluten, which is a part of wheat. So her whole life changed dietary wise at that point, at 16 years old, two years after that, she was diagnosed with pulmonary tuberculosis. Each of these two scenarios, she was told lupus with now attacking her gut to call Celiac’s disease and now Lucas was attacking her lungs and cartilage to cause pulmonary tuberculosis. By the way, both of those were incorrect. Lupus was never doing that. They already told us in the beginning that the three drugs would ultimately shut down her liver and her kidneys and she would die by the age of 30.
Well those aren’t the only tissues that are damaged by those three drugs. So are your lungs, so are your gut. So anyway, my sister moved to Dallas, Texas. When I set up my practice 10 years ago, she had gotten married, it was six months into her new marriage or marriage. She wasn’t really wedding when she would do night prayers with her husband. She would have these visions and dreams all night long of her and her husband having kids like her own kids. And she thought God was telling her that she was going to have children. But then she would wake up and then pray and say, how’s this possible? Cause I’ve been told for 2011 I can’t have kids cause these two drugs. And the impression to her mind was your brother’s going to fix it now up until this point, uh, it was a very hard time for me and my family because over these 12 years, my parents for bid me to help my sister. They were adamantly trusting the rheumatologists throughout several States that they were seeing that there was nothing that could be done about lupus. You cannot reverse it, you cannot cure it
quick. But my dad took the question,
I gave her false hope. I would be hurting.
Quick question. Your, your parents were, were Mormon, you were raised Mormon, correct? That’s correct. And when I think of Mormons, I don’t typically think
of acupuncture. What’s that? Is that Mormon music at a Breccia? What is that? What does this
soundtrack for Mormon acupuncture.
Oh, of course it is. Yes. I’m a little rusty on my Mormonism. You said earlier than he was learning
the acupuncture. I just was curious to the Mormons, were they in, were your parents opposed to acupuncture and just the entire field of chiropractic care is Mormons. Is it, does that bother them? Were they okay with it? I, I don’t know enough about the Mormon faith to really comment you. I just want to know from your perspective that to factor into your dad’s feedback.
Well, I couldn’t really tell you that, uh, from a Mormon standpoint, I can just tell you what my standpoint was in my family, but I can also speak about the Mormon view. But as far as my family goes, they really just trusted the medical profession, the conventional medicine structure. And that’s really all that I had grown up. That’s why I’d never heard about chiropractors before. The experience with my son, I just wasn’t open to that. Anything was medication, vaccination, you name it. In the Mormon world, I have learned this since going to chiropractic school. Holy cow. The Mormon culture is wide open to natural healing, uh, there under the premise that God can help you heal anything. Anyway, he created your body. He can help you heal. So anything that helps do that in a natural way, it’s beneficial. They also do support medicine obviously, but um, and have they even owned their own hospital? Like a lot of these Catholic hospitals are in Methodist hospitals. They have a LDS hospital in salt Lake. Uh, there is a big group of people that, uh, in the Mormon church who were chiropractors and natural paths. No.
See, and I have, we have two, we have two final questions for you because I know the listeners are going to want to learn more about you, um, as a result of this interview. Now you’ve since sold your practice, am I correct? You’ve, you’ve sold the practice.
That’s true. There’s three doctors there that worked for me for the last five years who are now doing what I’ve trained them to do.
met you through a conference where, um, you have invested in the founding of a company. I were one of the founders of a trumpet of a company called trulabs, which provides healthy supplements. Uh, trulabs.com I believe is the domain. Um, tell me about trulabs and what your involvement is in that. And, and, uh, again, as we’re, as we’re, I’m so sorry, as we’re pressed for time here, um, give us kind of the highlight of, of trulabs. All right, so trulabs I had a patient who came to me with a diagnosed hypothyroidism. She was actually incorrectly diagnosed. She actually had hyperthyroidism and it was being over drugged by her thyroid. She was extremely sick. Her husband actually asked her to write letters to your kids because they thought she might be dying and didn’t know if she’s going to live. This patient is the wife of my business partner at trulabs, so the CEO of trulabs is Brandon Pogue.
When he saw me change his wife’s life, which then changed his family’s life and marriage and home environment, he then became a patient of mine and immediately started thinking cause he’s big into CrossFit and working out and they saw that as a vital part of his own health. He wanted me to help him formulate a healthy cycling on and off pre-workout system that is then unfolded and we’ve now expanded what we’ve created and we now have a protein product. They sleep products and energy product for everyday energy. So that’s where truabs came from, was a patient witnessing what we could do with natural supplements, vitamin, minerals, herbs, and then wanted me to help him formulate a product to help, you know, people that work out.
Uh, Brandon Pogues has, has calves like dr Z, I’ve seen M and a. So dr Z, what’s your final question?
Mostly just supplements, but it must be, that must be the stuff for labs for great cat. You know, I want to give a shout out to chiropractors. I’m not sure I know any profession out there, particularly in the medical field especially, that does such a great job of bringing in vertical integration into the practice. You know, my brother’s a chiropractor and he has done some vertical integration in his practice and, and, and, and the ones that I’ve known big friends with or even, you know, went in and had been their patient, they’re always really good about, um, you know, having other add on things outside of the practice that are part of their practice. You want to, you know what I’m talking about. And, and I think that that, yeah, and I, so my hats off to that and I want to encourage anybody listening out there that does own a business to really think about how, um, and you could maybe, and the question is how, or maybe not the question, the statement you can say is just kind of touching on the thought of that and kind of kind of, um, you know, you know, expanding on that a little bit, but the, the setup is this, is that how a guy out there that owns a business, how, and maybe stuff he’s sending out the door where they’re going to go buy something else.
How they can capture that and bring it under their own roof or their own umbrella. You know, that vertical integration, you know what I’m talking, it’s kind of like I own an auto auction and now we’re going to be doing some recon work, some, some, you know, work on the engines and let’s go here.
But my point is a lot of times extra money standing right there in front of you. You know, it’s kinda like you say, well you need this, you need this supplement or you need this thing in your life. Here’s, here’s what it is. Now go buy it. And they walk out the door and they go spend their money down at the CVC or the wherever they go or the, you know, um, and so how, how is it that chiropractors one have done such a great job of that? And then can you encourage our listeners out there for those who have a business and that mindset of trying to bring stuff, they’re sitting out the door to try to bring it in their door. You know what I’m talking about Boston,
I do want to let Jerry what I’ll share with you. What in business made us so successful actually, or at least me privately in practice and then with the doctors we’ve had since, I do want to just end the story with my is now pregnant with her fourth kid. Hasn’t been on a single Lucas drug for nine years.
Come on now. Oh man.
Yeah. And we were able to reverse her lupus, reverse, reverse her Celiac’s disease. And she no longer has pulmonary tuberculosis. She was told she would live with all three of those the rest of her life. It is possible. You have to, and you should never give up at looking for answers to your health period. That’s just my experience now. Now in the realm of business, uh, I often wondered why was it that in nine years of having to practice here in Texas, five years in Tennessee, I went to a town I’d never been in, put up my sign, and then started helping people. And then without doing any marketing, I had over 16,000 patients come to this clinic in Frisco from 15 other countries, including our own. And every state in the union was represented. Uh, the, the, uh, the greatness was when Pete doctors would come to me, constantly asked me, how can I be as successful as you are?
How can I actually build my practice? I would ask them, what’s your story? And they’d go, well, I don’t know. My story is not going well. What are you telling people that you’re passionate about? And for one, I’d have to say, if you’re not getting a business for yourself, anyone who’s wanting to do something, if they’re not finding success, they’re outside of something they’re passionate in and they should really focus their attention on something they’re passionate about because then it’s easy to sell. It’s easy to convey and people are sucked into your passion. And if you have a story that goes along with why you’re so passionate about that field or that occupation, people are going to naturally gravitate to you and want to actually listen to you, participate in what you’re offering or buy from you what you’re offering. And that was, that was just the golden, the golden thing I found in practice number one, be able to listen to those who were speaking to you, the number to be able to communicate to them that there’s an answer. And then if you’ve got a story that backs up why it is you’re in that field, you’re going to have more success than you realize.
Dr artists, I appreciate it. I appreciate you being here because this is like so much great knowledge. You see, if you’re passionate and you have that core story, how do you then vertically and vertically integrate these other products?
For my like trulabs products you mean?
Or like in your chiropractic center? You know what I mean? Or how do you introduce, because I think, I think what you’re hitting at is chiropractors are very good at introducing their patients to so many solutions. You know what I mean? They don’t, they don’t just say, Oh, I only do this, go over here now. And then not only that, but they’re also really good about bringing them into their practice and selling them. And that’s the vertical integration. If that’s confusing to somebody out there listening, what that means is that, um, let’s say you own a car repair shop and all of a sudden you realize you’re buying a lot of tires, you know, you might, you might own, you might open up a tire store. So therefore you can now vertically integrate that you’re buying tires from yourself that you need in that business from this business. So that’s that vertical integration of adding things on that you’re already using. You’re just not making money on to verse two, making money on it. Go ahead.
Oh, I get it. Yeah. So even in our chiropractic practice, for example, if I just started adjusting people then edit acupuncture to it and then learned, we constantly are going to seminars. This chiropractor is learning to take a holistic approach to how the body actually works as a whole. I really think that’s been the detriment to health care in general across the countries. When you start specializing in one part of the human body, you literally don’t look at the whole system as a whole and so you’ve just referred out to people cause they don’t address that part in the body. Chiropractors specialize in the central nervous system and its impact, the communication to every part of the body. And then a lot of them take a look at acupuncture and improving energy flow throughout the body, which is something I did. They go get certified in clinical nutritionist or clinical nutrition to actually apply health and food and minerals and vitamins to the body.
And so if you are open and interested in the processes of the body as a whole and seeing your patient reached maximum health benefit or improve their activities of daily living as a maximum, you’re constantly going to be researching and searching for things you can add to helping them. And the only way you’re gonna actually get them to actually buy into the things you’re also providing other modalities or other products or supplements or services is you’re going to have to be able to communicate to them what the importance of those things are. So, uh, in the, in the realm of health, it’s an easy transition. People are already trusting you. They’re already on your table for you to help them. Now you’re researching on their behalf and telling them what’s there for them. And it’s no different in any other field. I don’t care if dog training Everson massage therapy. The more you can actually give your patients as a result of your own interest in them to do research and take time to learn, it’s an easy upsell to offer them something else to help benefit their lives.
How about dog massage therapy? I want to just combine the two, right? I mean, there you go, right? I mean, the person’s already lying your labradoodle it and you know, see the person’s already lying there. They’ve already had the incision. You might as well put some something else in there, my mind as well. I mean, dr artists, I appreciate you. We have to go interview a guest from the hit TV show song land. I hope you have a great day. Nice to meet you, dr. art does have a great one, right? You are great. Thanks. Take care. Appreciate it buddy. Take care. Bye bye. And now without any further ed too. So is he back to mimes? Do you really like mimes you kind of sort of, I said I, yeah, I mean there, I mean it’s, it’s complicated. I don’t want to tell you the story, but it’s complicated. Never been in a cockpit before. I’ve looked into one but never been in one. Never hang around the gymnasium a few times. You like movies about gladiators? Oh yeah. I love gladiator. Have you ever been in a, in a Turkish prison? Just that one time.