Former NFL Wide Receiver Trent Shelton Shares The Importance of Releasing Negativity

Show Notes

On today’s show, we interview the former NFL player (Seattle Seahawks, Indianapolis Colts and the Washington Redskins) turned motivational speaker Trent Shelton about the importance of facing reality, releasing negativity and living your purpose NOW. 

  1. Yes, yes, yes and yes! Thrivetime Nation on today’s show we are interviewing Tremt Shelton! Trent, welcome onto the Thrivetime Show! How are you?
  2. What is it that you do?
    1. Author and motivational speaker
    2. I help people to become their best self
    3. I played college football at Baylor. I went to The Colts, Seahawks, and the Redskins.
    4. The highpoint in the NFL:
      1. I scored a touchdown in Dallas in front of all the people I cared about.
    5. The low point in the NFL:
      1. The Seahawks called me to come back and when I was almost there, changed their mind.
  3. Trent Shelton I would love for you to share was inspired you to write your book, “The Greatest You: Face Reality, Release Negativity, and Live Your Purpose?!”
    1. It came out of me thinking my life was over after I lost the NFL
    2. I wrote it for people who feel like they have lost everything
    3. It is supposed to help people turn pain into power
  4. Trent Shelton, Chapter 1 of your book is titled, “You’ll Never Win Your War by Running from Your Battles.” What is this chapter all about?
    1. It is actually about war. It is about facing your reality.
    2. You will never fix what you are not willing to face.
  5. Trent, you decided to title Chapter 4 as “Burning Bridges.” What is this Chapter all about?
    1. Every connection in your life is a bridge. Ask yourself “is this bridge helping me or connecting me to negativity.”
    2. There are different ways to burn those bridges. You can give them the option. Tell them “This is where I am going. You can come with me if you want but I am going over there.”
  6. Trent, Chapter 5 is called, “Digging Up the Bad Seeds.” What can readers expect to find in this chapter?
    1. In our life, we have been influenced. A lot of us have had seed planted into us. Some seeds were good and some seeds were bad.
    2. You have to go back into your past and dig up all of those negative seeds and replace them with positive seeds.
  7. What do your speeches look like?
    1. My speeches are very transparent and real.
    2. I’m not in a suit and tie, I am in what I am wearing for that day.
  8. What would you tell someone who is procrastinating?
    1. You are going to die one day.
    2. It is selfish to not step up to the plate.
    3. If you want to live a life full of incompletion, don’t complain. It’s on you and it all starts with you.
    4. Find a reason and find a why.
  9. Michael, what mentor has made the biggest impact on your career thus far?
    1. Reggie Wayne was a guy who took all of us under his wing
    2. Jonathan Evans who I played football with
  10. What advice would you give to a minority?
    1. Don’t let anyone put you into a box.
    2. You can build your own audience.
    3. Believe in yourself.
    4. Break the stereotype.
  11. What companies have you spoken to in the past and how do we get ahold of you?
    1. NFL teams
    2. Stitcher
    3. The Dallas Cowboys
    5. Take responsibility for your life. Go get my book.

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About Trent Shelton

Trent Shelton is a former NFL wide receiver (having been a member of the Indianapolis Colts, Seattle Seahawks and the Washington Redskins) that is now considered one of the most impactful speakers of this generation. He reaches over 50 million people weekly through his various social media outlets and non-profit RehabTime organization. A global speaker, Shelton travels the world sharing his message of creating lasting change in life. He and his wife Maria live in Fort Worth, Texas, with their two children, Tristan and Maya.

Trent Shelton Thrivetime Show Slides (1)

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Audio Transcription

All right. Drive nation. On today’s show, we’re talking about living your purpose, facing reality and releasing negativity with Dr. Timothy Johnson and Candida CPA, Josh spur. Hey Clay. Hey Doctor Tim. How’s it going? Pretty good. How are you Joe? I’m doing great, Josh. Good to see Ya. Hey Clay. How’s it going? Well, I’m doing, I’m doing very well. In fact, I’m super excited about this show. There’s been quite a build up. I’ve been wanting to do this show for quite awhile. In fact, have been really holding onto this a show idea for, for quite a while. It’s really been building up inside of me. I’m just ready to let the success and the coaching and the mentorship flow. Well guys, before we get started on the show, I’ve got to use the restroom real quick and uh, I’ll be back in just a minute. Hey sprawl. I wonder how long it’s going to be till it comes back. Dr Tim? I don’t know. I don’t, I don’t think he turned his Mike off.

You think Andrew’s here? Maybe you can get Andrew turned the mic off and the mic off. Yeah, someone’s stopped him. They’re going to kick them off their rights. This is definitely getting canceled. Yeah, I keep hearing the unsubscribers now.


cool. Where is the Andrew? We’ve got to stop the show. I don’t know. I don’t know. Maybe if I hit one of these buttons, maybe something. We’ll do something and I’m not sure so many of them.

What’s up guys? Uh, call you. You left your mic on. We heard everything. Oh, the the lavalier bike. Yeah. It’s not good. Not Good. But uh, you didn’t know her name.

Burn out. You further ado. We’re going to interview today’s guest, former NFL player turned motivational speaker, Trent Shelton, about the importance of basing reality, releasing negativity and living your purpose. Now,

some shows don’t need a celebrity in a writer to introduce the show, but this show does two math, eight kids, Koch created by two different women, 13 multimillion dollar businesses. Ladies and gentlemen, welcome to the thrive time Sean


[inaudible]. Yes, yes, yes. Quite patient on today’s show. Reviewing the one and only leave

the man, the myth, the legend, the guy who’s going to teach you that the greatest you requires you to face reality, to release negativity and to live your purpose. We have none other than my brother from another mother, Trent Shelton. How are you sir? I’m doing great Clayton. Thanks for having me on the show them that I appreciate it. Let’s start off with the questions. Are you and I biologically related? I feel like we are, I just feel a certain kinship towards your entire Mo to interior entire motive or are we, are we related?

We might, we might be [inaudible] to check on that.

I’m going to look into, I’ll spend 25 minutes after today’s interview looking that up there. So for the listeners out there that aren’t familiar with your career and what you do, um, you share with us what you do, how you make an income. Now, what’s your, what’s your job?

So, uh, I mean I guess about it putting the title author, motivational speaker. So what I do is, I mean, if you’re on the Internet, you probably see my videos. I’m making content to inspire people, help people become the best version of themselves, uh, travel around the world. Speaking and, and right now writing books

and I know that you don’t define your life as a former NFL player, but I think the listeners out there might want to know that. Can you share with the listeners what teams you played for and kind of the extent of your career just to have a little bit of a background?

Yeah, for sure. Well, I played college at Baylor University from Baylor. I went and spent a year, I went with the coats and then I spent a year with Seattle in a year with Washington. Uh, my career was a very up and down career. Didn’t go the way I want it to go, but it was always a dream of mine to make it there and uh, made it happen.

What was the lowest part of your career and the highest part? We had just enforced that on the show. Great guy from a friend of mine. He’s a great guy and a that guy, I mean his career moved around so much and just, I mean there’s so much movement changing team cities, moving the family moving. What was the high point and the low point for you in your NFL career?

So the high point, um, had to be, it was actually a preseason game. It was my first game, uh, every NFL I was with the coats and we played Dallas. And uh, it’s funny because I knew some people on the radio and the, I was on the radio. I was like, man, it’d be so cool if I scored here. Ended up scoring to touch now with my parents there and all my friends watching. So I always said like that was, I mean I couldn’t have scripted that any better. And then the lowest part had to be, I mean of course began cut multiple times. But I remember it was 2008 and I was actually in Dallas. I just got released from the Seahawks and they called me. It was like a week later after the release when they call me, he was like, hey, we want to bring you back.

And I was like, well, I’m in Dallas, you know, I got to draw to fort worth and get my stuff so I might not make it as like, well, you gotta make it tonight. So I rushed home and I’m telling everybody, I’m going back to Seattle, I’m happy I get to the airport and uh, I get a two Oh six call, you know, from a tool six number, which is Seattle. And they said, have you left yet? I’m like, Nah, I haven’t left. I’m about the only place. Like, well, don’t get on a plane, you know, we change our mind. Some things happen and we’ll bring you back, whatever. So it was, it was tough at that point. That’s when I hit my lowest for sure.

When you are, you know, running with the football and you got hit by somebody, did you ever say, oh, or did you, I mean, what, talk to me about what it’s like to get hit. What does that feel like? I mean, did you go, oh, oh, oh, how many? Because it’s a bad sport. I mean, tell me how that feels.

So as a receiver, I mean, it doesn’t feel good, but I tell people all the time, the hits that you think hurt don’t, it’s always like the little tackles that you fall wrong ended up hurting the worst.

Okay. Okay. So now you, after getting, uh, after doing well in the NFL, you made it, you achieved your dream. That’s really cool. Um, a lot of people say, you know, you could just, you know, Kinda hang out and talk about that, but you’ve decided to take, I would say you’re taking your career to another level, to a higher level, uh, doing this, this speaking thing. Tell us about what inspired you to write this new book, the greatest you face. Reality release, negativity and live your purpose.

Yeah, my pain, my struggle, uh, me thinking my life was over at the NFL. And I know some people listen, it might not be sports, but it might be a job of relationship. And I thought, you know, that was my everything. So if I lost that, what else do I have? And so, um, this book was inspired, of course by my journey, but also want to write it for people out there that are going through those moments that I went through that struggle, that pain where they feel like there’s nothing more to their life. And this book is leading on to help people turn their pain into their power and let them know that, you know, you might have some bad chapters, but your story can still in will.

So chapter one of this, of this book here, if we, if we were to open, if we had the book in front of us, we opened up the book here, it’s titled You’ll never win your way by running from your battles. What’s this chapter all about?

Well, it’s about, um, it’s actually war on never when you’re already running your battles and it’s about facing your reality. So many people run from it, right? We hide ideas. You know, I mastered with, with drugs, with alcohol, with different things, with, you know, just to run from the truth. And the thing about it is you’ll never fix what you’re not willing to face. And so I’m really pushing people. Listen, it’s not going to be easy, but nothing will ever get better if you don’t face that thing that you’re running from.

So now you, you’ll never win your war. Now Talk to me about chapter four, the burning bridges. What’s, what is this book advocating that we set bridges on fire? What do we do?

What are we talking about? Emotional bridges, you know, people in your life, you know, if you look at your life, every connection you have as a bridge, right? Every relationship you have, every friendship you have to ask yourself on this question. And that question is, where is this bridge leading me to? Is it leading me to a better me, the greatest you or is it leading me back to a lesser version of myself and for my life? You know, I had a lot of friends in my life that were there and the NFL, but when I got cut and they weren’t there. And uh, and, and this is the thing about this chapter that a lot of people, I think that is going to help because it’s kind of easy to identify maybe bad people in your life. Yeah. But sometimes there’s good people in your life but aren’t good for you and where you want to go. And I was really gonna help people identify that.

That right there is good. I know personally, I don’t expect you to do a bunch of research into me, but I know when I built my company DJ on, but before I sold it, I started in my dorm room. We had, we were doing 4,000 weddings a year. It’s like 80 a weekend. It’s crazy, you know. And so that means there’s all these Djs, there’s 80 employees is big, you know. And when I got to a place in my life where I recognized I’m making millions of dollars, but I’m surrounded by Djs or dudes who want to be djs. I mean, I’m up at 2:00 AM every night getting up at seven, you know, six in the morning, work until two every night. I’m deejaying every New Year’s, every holiday, every Christmas Eve just deejaying everywhere. Oh man, just DJ. I got to a place where realize these are good people, but I got to burn the bridges.

I’ve got to sell this business and go do something else, you know, and I’ve been doing something else. I’ve been, you know, now my partner and I, we built 13 multimillion dollar different companies. You know, we’ve done like a real estate companies and optometrist. We’ve got a haircut chain. I love it so much more. But I did have to cut out some good people. How do you advise we do that? I mean, do you, you call people up and you’re like, booboo, booboo, boop, I’m out. Drop them off. Or do you, is it nice? Is it a text? Are you ghosting? Are you, what’s the, what’s the move?

So, you know, there, there’s, there’s obviously different ways you can do it. And I think it depends on the person. I mean, I think the most integrity would be called letting that person know. Then with my friends, you know, like I told, I say, it’s nothing against you, you know? Um, I got love for you. But, and I, I give them the option. Like this is where I’m going my life. This is what I’m doing. I don’t expect you to go with me, but if you want to, cool. But I can’t continue to keep doing the same thing. So I believe having that conversation because I feel like honest communication, um, helps certain situations like this.

All right. Are you a married guy Trent Shelton? Did you, do you have kids?

Yeah, I’m married. I have a two kids and one on the way.

Are you always this happy? I’ve looked at all your photos. Always has a smile. And have you just, no, I don’t see a lot of George Foreman kind of photos of you, you know, old school George, you’re always smiling, having a good time or give you always been kind of a cheerful guy.

Uh, yeah, for sure. I’m more of an introverted laid back guy for sure. But, uh, yeah, I just choose to see the beauty in life. I mean, I wasn’t like that of course when I was going through my struggle. But now, I mean, now I look around and I see health, you know, in my family and you know, I’m, I’m able to live my purpose and so I feel like there’s a lot to smile about for sure.

Do you, when you got in the end zone, did you have a swag, malicious dance move? Did you have a move and how much time did you spend practicing that swag? Alicia’s dance moves,

uh, you know, me and Ah, I just Kinda, it was more of a confident thing. Like I might’ve lifted on my hands, kind of sh, you know, shook my head at the crowd. Like, yeah, y’all know that y’all know what just happened. But yeah, I didn’t really do the Obj type of thing. Nothing like that.

Tell me about the guys you played with who had the most swag, delicious end zone dance moves and who spent the most time preparing for being in the end zone because they went there often.

Man, whew. I mean you got, I wouldn’t have to say probably it wasn’t probably Reggie Wayne, Reggie, Wayne. But yeah, it wasn’t over there. His dance moves on the over the top. It wasn’t like an old show sink or t o type of thing. But you know, he had his little dance that he did and he was in the end zone a lot. So um, as far as my three teams I played for, I would say that was it because well when I was with the Seahawks and the Redskins, we, we had bad teams so we went in the end zone that much.

No. Now when you played a football, I want to ask this to say I want it. I hate to ask two part questions cause I know it makes it tough for guys like you because it’s trying to both questions. But here we go. Um, the coolest people that you’ve met in the NFL and then after the NFL, you know, your NFL, do you have a few people you met where you go, that person was so dilligent such high, a high character person, just such a really, uh, great influence on you. And then who would be that same person now? Post NFL?

Yeah. So, um, you know, one of the guys that just actually mentioned Reggie Wayne was a guy that I’ve always looked up to, you know, before I made it. And then once I got there, he was a guy that treated everybody, you know, as receivers, you know, took us under his wing, you know, spend time with us and showed us the ropes. And so I always appreciated him, you know, for that. So He’s one guy that definitely stands out for me. And then after it’s a guy named Jonathan Evans, his dad is doctor Tony Evans. Jonathan actually played, uh, with me at Baylor and he played with me at Washington for a brief period of time, but he’s a guy that actually is in my book that has helped me so much just on this journey and made a lot of connections for me, really helped, uh, my speaking career for sure.

Now, Trent Shelton, Peyton manning young Omaha all the time. Why was he yelling Omaha at the time? What, what’s Omaha all about?

Uh, it’s kind of a false call really. Um, I know it’s either a check or a false call. I know at one point it was a check. Uh, we actually had a route called [inaudible], but a lot of times it’s just the false call where he’s just Omaha, Omar, and he’s basically white. If you ever see him shaking his hands, he’s basically wiping the receivers off. And what that means is he’s telling them receivers, I picked up the blitz. You don’t have to run your hot routes.

Did you? Uh, do you play chess? Do you play chess?

I used to. I used to been a chess club. I haven’t played in a while.

How old is your oldest kid? 10 years old. Okay, I got, I got some tough questions here for you. Do you ever play chess with maybe extended family? Do you, do you do it now for fun? Sometimes. Now I haven’t played chess in so long. Well let me give you a new dirty chess move. This is what I do. Mine, my oldest daughter’s 14 and I got five kids. Okay. This is dirty, dirty move. I give it to you one dad to another. I call it speed chess. And in the way that Peyton man can call Omaha and distract, I can call check at any time whether you’re in check or not. And I don’t have to call check when you are in check and it’s a speed thing. So if you don’t move in 10 seconds, then you lose a piece. And I am a master of disaster. I can beat seven year olds, I can be eight year olds, I can beat nine years. I even beat a 14 year old one time. It’s awesome. Speed Jazz. You should try it dude.

I’m gonna keep, I’m gonna put that in my back pocket for sure.

Yeah, it’s all, it’s a hot, it’s a hot deal now again. Now Chapter Five, your book, Dig enough. The bad seeds. What are we talking about?

Yeah. So in our life, you know, even right now, you know, we’ve been influenced right by whether it’s our parents or society or whatever. And a lot of us have seeds that have been planted in us through conversations and sometimes it’s intentional seeds or unintentional seeds. Maybe it was a teacher that told you that you weren’t gonna be anything in life and that seed was planted in you. I know when I was younger, I had a teacher telling me that, you know, the NFL would never happen. So every time failure showed itself on the football field that see that reminder would pop up and I would kind of lose faith in myself. And so it’s about going back into your past, going back your childhood, you know, going back a few years and getting up all those bad seeds, those negative thoughts, those, those seeds people tried to plant in your life and replace those with a positive seeds.

Speaking of going back to your childhood, I been look at the photos of you or you’re getting younger every year. What are you doing? You drinking fish oil, you eating a lot of Kale, you’re looking good. What’s going on? He trying to try out for a team tomorrow. What are you doing?

And then I actually, I’m just trying to stay in shape man and try to be the greatest. Meagan, I wrote the book the greatest year, so I got to live it and uh, try to hold myself accountable to it.

Now let’s talk about your speaking career. Are you familiar with TD Jakes, the author, pastor man? Yup, I am. Okay. I listened to TD, TD Jakes every morning, literally every morning. That’s my move. So I have to ask you, um, when you speak, do you kind of bring a bravado in a swag, swag deliciousness again, like, like brother TD Jakes. Are you a little more reserved? You can like a Tony Dungy. Are you, do you sound exactly like Ronald Reagan? Do you come out wearing a Trump wig? Do you look like Obama? Give us a little sample. What, what do you, what do you like

a man? I come out as myself. I mean, what you see in the videos is how I come out. You know, I’m not in a suit and tie. I’m comfortable, you know, I’m whatever I want to wear that day. And I’m very passionate, very, very passionate. So a lot of people, I guess real would be a word everybody we use, but I’m super transparent and I’m just super real on stage.

So there’s so many out there listening right now and they need to hear a tough message from you and you, you do a lot of talk. So bottom people hire you to speak and there’s somebody out there listening who’s just in a world of perpetual intending. Let me explain this. They, they start something, they start a business and then they stop. They became an insurance agent. Now they stop. They got a new girlfriend now they stopped. They want to be a good dad and now they stopped. They just start and stop and start and they’re great people. They just are in that doom loop of feeling bad. They got cognitive dissonance everywhere cause they’re saying they’re going to do something and they don’t do it in. They’re stuck in that doom loop and help them move beyond frustrated. My friend t give us the tough, that tough talk in it. Maybe. Maybe pretend that we’re in your audience. You can get as crazy as you want.

Yeah. Well, so that person out there that is procrastinating, you know, the thing that I would just, you know, make a reality right now is that you’re going to die one day and this is something that I’ve always thought about in my life. I was like, I don’t want to go to my grave with incompletion. Especially if you have kids, especially you have somebody that depends on you. It’s selfish not to be consistent. It’s selfish not to step up to the plate. And as Les Brown says, the richest place in the world can’t be found above ground. It’s underground and cemetery because so many people go there with dreams, passions, talents, ideas that they never brought to the world. So at the end of the day is your life. If you want to live a life full of incompletion, a life will look inconsistency. All I ask is that if you do it, do not complain about your life. Don’t get mad at other people. Don’t try to bring that other people that’s actually making it happen, because at the end of the day, it’s on you and it all starts with you. So find a reason. Find a why, why you have to stay committed, why you have to stay consistent, whether it’s your mom, whether it’s your brothers assistant, whatever it may be that keeps you going and just fall love with progression. I promise you, even the smallest steps are the most major steps in the journey. So keep moving forward. Let’s get it. That’s good.

That’s good. Yeah. I don’t want you to hurt yourself by googling me and having to look at me, but I, I’ve looked, I’ve looked at you. I’ve googled you. Yes, I’ll see you. I’m like the palest man ever. I have reverse pigmentation. I’m like a solar panel somehow I just glow and I’m like Casper the friendly talk show host and you apparently have a little bit of pigmentation and there’s people out there that are listening that are all different races, all different spaces, all different places coming from different countries. So many listeners all over the world, half million people listening all the time. And uh, a lot of times people will say, clay, how come you don’t have more Asian guests on? And I’m like, okay, I’ve got two Asian clients, I’m really good buddies with, I just, I guess I haven’t focused enough on the Asian, you know, group. And then people said, clay, all your mentors for awhile, or African American, how come you don’t have anybody who can really, you know, speak to the Asian group. There’s all different races out there, but you are a, a minority. What advice would you give for somebody out there who is a minority who is a, you know, having a hard time because of certain challenges that I can relate to as the widest host ever?

I would say yes. Don’t let anybody put you in a box period. Um, I know that battle with being a speaker, you know, I’m, I’m not just African American, you know, I’m, I’m an urban African American, so I have tattoos, I have dreadlocks and I’m not the typical motivational speaker. And when I first started, people told me to change this and dress like this and you should talk like this and be more proper. But I just was myself. We live in a time when social media literally, you know, you don’t need the higher ups anymore. You know, they won’t let you in the building. You can build your own building. They might take, it will not might, it will take longer. But when you build your own audience, then those same people that won’t let you in, we’ll be begging you to come. And so just believe in yourself. Know that you are enough and you will have to face challenges. And every single day that you get a chance to break the stereotype, break the stereotype and let people know that despite your color, despite how you look, having tattoos, whatever, whatever box people try to put you in, just make sure you never fit in. That boxing changed their mind forever.

Um, when you something that there’s someone out there listening right now, right now and they want to book you, they want to hire you, they want to bring into your, to your, to uh, their company. What companies have you spoke to in the past and how do they get ahold of you?

Yeah, so a man, so many companies, I have NFL teams, Dallas cowboys, cool. Um, main college. Baylor, yeah. A man. Do you speak to corporate stitcher? Yeah. Yup. Yeah. I’m actually speaking there in a minute. Uh, Google like next next week. Yeah. I’ve spoken to a lot of corporations too. I mean I just can’t

no, no. I’m sort of painted into a corner there but I how do people book Ya?

Uh, a lot. I have to say no way more than I say yes cause I don’t want to be away from my family. So I mean I’m booked up all the time.

So if I want to book you right now or someone wants to book you a website, do they have to go to Trent Shelton

[inaudible] Dot Com and uh, it’ll be a form right there. You can fill out

final two questions and I’ll let you go. 60 seconds. Here we go. Ricky Schroder the hit show, silver spoons. What’s your on that show? Or do you know what that show is? I asked that show. Is that like your seed? Everyone says that and it’s good. I now hold you, I hold you in a higher regard because you don’t know about that show. It’s a truly terrible show. Yeah, I’ve been at, it was, it was about in like the 70s, eighties. I keep asking all of our guests, I’m trying to, I’m trying to bring sexy back. I’m trying to bring back the Britt, Ricky Schroder the hit star from that show back and it just, it’s not working. It’s like pushing the ball up hill. Okay. My final question here is if I’m, if I’m out there today and I’ve listened to this and what’s the action step you want me to take? What’s the one, the one thing I need to do,

take responsibility over your life. Just realize it starts with you and I would tell you to go get my book, the greatest shoe. And I think once you read this book or listen to it even better because I’m actually, you know, narrating the whole book. Um, I know that it will create some change or ideas in your life that will help your life.

Well, I’m buying the book right now for 1749 and I’m going to do it cause you have your at night, there’s 252 objective, five star reviews and I’m going to be two 53. So Andrew, I need you to buy this book. I need you to leave a review right now about this great interview with this great guy and a a thank you for putting up with me, man. Hope you had a good time.

Well, I had a great time and I appreciate your brother.

You’re great. All right. Let’s just say that you’re out there listening today and you have a website for your business. The question I would have for you is, are you getting the most number of leads possible? Are you ranking? Hi, wow, touching the canvas can feel my face or are you ranking? Whoa, and the Google

search engine results are going to ask, are you ranking high or are you ranking low on the Google search engine search result? Take a moment today and do a Google search with keywords that you want to come up top four and see where you are ranking and if your website is not generating enough leads and business for your company, I would encourage you to request a free search engine optimization 37 point website audit today. Again, a free 37 point website audit can be yours today. Whoa.

All right. Thrive nation. It’s a conference week. We just had a conference this past weekend. And so we have some great people in town. We have a Josh spurl, a CPA from Canada, and we have Dr. Timothy Johnson here from Tuscaloosa, Alabama. Uh, Josh spurl. How in the heck are you doing? Pretty good clay yourself? I’m doing well man. Do it. Doing well here. I, I, uh, we’re not broadcasting from the man cave studios as normal, so I’ve got a little bit of background noise there to contend with, but we’re here and I wanted to see if you could share with the thrive nation approximately how long you and I have been working together and how that’s impacted the number of inbound leads that you’re generating as a result of your Google search engine ranking and internet marketing. Well, we’ve been working together clay now for almost a year. As about a year ago, I came out to my first conference and,

uh, then we, uh, started with the coaching program shortly after that. And you know, our, our, our Google leads have gone from, you know, something that we would generate. Um, you know, maybe one or two or three leads a year to, you know, we’re talking about three to nine leads every single week. And I think that you now are the highest ranked, highest ranked certified public accounting office or, or accounting practice in all of Edmonton Canada. Am I correct? Yeah. Yeah. So we, we started out, you know, thinking about, you know, you told us you’ve got to get the 40 reviews and uh, I thought you were crazy, but we got the 40 reviews and then we took a look around and the highest person in our city was just over a hundred and we beat them. And then we took a look around and there was, there was only one guy ahead of us in Canada.

So we reached out and now we’re the highest and most reviewed account CPA firm in Canada. No, I need to resolve in my mind what happened to, because when we first met you, I know you, you had an airplane ticket book to fly from Edmonton to I think Minneapolis and then from Minneapolis to St Louis and from St Louis to Tulsa, I think. Yes. Right. And then the flights and all got delayed or canceled. And so you drove from Minneapolis to Tulsa and did you have a good experience at the, at the workshop? It was a great experience. You know, I showed up looking like a, like a homeless person that I forgotten that luggage and Andrew was nice and he, he showed me my seat anyways. So, uh, which was comforting. Well the listeners out there, they want to verify that your real what? What is your web address?

My web address would be www dot sperl s p u r r e l l. Dot c. A. So after going to a workshop, having a good experience, why did you think, cause everyone tells me that they say, I thought you were crazy now. No, no. I used to wear a suit and when I wear a suit people still said the same thing. So why did, did you think that we were crazy when I was just obsessing about writing content every week and getting Google reviews? Why did you think I was nuts? Oh No, I, I’m believed it was the right thing. I just thought the ability to actually get 40 review. Oh, okay, difficult. We’re, we don’t want a specialized CPA firm. We only work with a a hundred households at a time. So getting 40 reviews seemed like a like a challenge, but then I realized that it’s, it’s a real possibility. You just gotta be diligent on it. Did you find that a, you had to ask a lot of people to get yeses. You had to ask them and ask them and ask them again. I think one of our latest reviews was it was a client in, I’ve been as accountant for over a decade and I was asking him pretty much every month in our monthly meetings. And I think it took until the last month before I came to this conference where he finally left us a review.

If you were out there today and you search thrive time show and then the word Jenks, you’ll see that, uh, we used to have 605 reviews as at the time of this recording and now we have 603

and you’re going to find over time that Google will audit the reviews and if reviews seems contrived or maybe if the person who’s written a review for you, um, hasn’t written a review for any other company, yours, Google will

remove it. Or what I run into a lot with my business is that a lot of our coaching clients end up being becoming service providers for us. As an example, there was a t shirt vendor we worked with last year that came to the conference and loved us and left us a great review. Well then we started working with them, right? And uh, so we left them a review cause they did a great job and then other people, uh, that didn’t Google audits it and goes, wait a minute, it looks like the review swapped. You know, there’s all different things. Google looks forward to kind of look for fishy stuff, but you’ve stayed the course. How many Google reviews do you now have? I believe as a, today we have 263 I believe you have 263 objectives. Google reviews, 263 objective Google reviews at spurl CPA in, in Canada.

Think about that. 260 objective Google reviews. How many pages of content have you written? Cause you do video and then we transcribe it for you. How many pages have you done? Yeah, we’ve probably done about 120 videos right now. 120 videos. So the 120 videos you’re top in Google. And again, the investment of your time has been, how much do you think, how much time have you invested in this process? I usually I, I’m, I can get a video, I can get videos out in about eight hours. I can do about eight videos now if I batch them together. And I was, I, when I talked a few months ago, my understanding is one of your goals was to, uh, get your income level up to a certain point and to buy a raptor, a Ford Raptor. That’s right. You buy the rafter bought thereafter in cash at bank.

And it’s a, the video of us walking into the bank and trying to withdraw the 87,000 and Cassius coming out on the youtube channel as well. So you, you bought a raptor, a large truck cache, you bought a house. That’s right. You’re having more time freedom, more financial freedom than ever before. What advice would you give anybody out there on the other side of this, uh, audio, uh, a testimonial? What, what advice would you give for? Cause we have about a half million people that listen to our podcast every single month. What advice would you give them directly? They’re probably underestimating the value of Google reviews and content on their website. And a, you know, one of the things that’s also taught at the conferences that the value of the group interview, you know, how much time you’re spending on, on recruiting. And maintaining the best team you can gain that time back and use that time and said to get Google reviews and do more content.

If you want to get an audit of your website at 37 point audit of your website, email us today for free at Info at thrive time. Show dot comments. Email us to info at thrive time, and we’re going to take about an hour to two hours depending upon the size of your site. And we’re going to do an in depth audit of your website. Why? Because 90% of the time you’ve got a lot of problems with your website and we know how to fix it and you probably don’t. And there’s only three SEO companies in the world that I would respect. Honestly, a one that so, so far is SEO Inc s e o Inc com, great company on by Gary Grant. Um, the second one, there’s Bruce Clay. It’s Bruce He writes, search engine for dummies every year and then a, my firm, make your life which provides all the back end support for the thrive. Uh, coaching. So if you’re out there on the video platform that’s thrive and you’re listening to the podcast, that’s the thrive time show. And if you’re looking for that actual application, that’s what make your life epic has been doing since 2008 and it’s just, could you explain maybe the return on an investment of having coaching and search engine optimization helped there from, from your perspective there? Captain Pearl. Oh I, I would think

it’s, it’s, it’s really a no brainer in terms of, you know, the, the types of business decisions that we’re making and the costs involved in all, um, you know, we’re just generating far more inaccess. It’s, it’s really not even been a question cause it’s so far out ahead.

If you were to pay somebody in Canada, what’s the minimum wage in Canada? Unfortunately the minimum wage in our province right now, it’s $15 an hour. The highest in the country. So if it’s $15 an hour, and in America the minimum wage, I’m just making up an example, but an American, if you paid someone $10 an hour, you’re an accountant. So help me out here. If you pay him $10 an hour for 40 hours a week and then they work 4.3 weeks a month, you know, on average that $1,720 now in America, we got add on taxes. Yeah. A doctor Tim Johnson, if you noticed that we have to add on payroll taxes and various other costs on top of just the flat $10 an hour. Yeah, you got the health insurance, health insurance benefits, office space manager told them accountable. I would say that minimum, if you a $10 per hour employee in America today, it’s going to cost you about $2,300 a month to employ that person. And that’s why our program is $1,700 a month. It is less than even one $10 per hour employee. And Dr Tim, I’m sorry that this microphone is so sensitive. You’ll have to just eat that microphone with, with a spirituality the world’s never seen before. Uh, talk to us about the name of Your Business, where you’re located and how you first heard about us.

Yes, I’m at southern eye consultants. It’s in Tuscaloosa, Alabama. We heard about you on the podcast and I had a lot of trepidation at first about getting involved, just making sure it was legit, but all my expectations have been exceeded.

What concerns did you have about our legitimacy or lack thereof? I was just

concerned about, uh, backend, uh, upselling. Um, what I was getting into.

No, that’s what I’ve found my entire career. I had been. Had you guys been to a doctor, Tim, had you been to other workshops or had other industry coaching before? Cause I, I had hired a lot of them, frankly, and I, I’ve just found I’d spent it. I would be lying if I said hundreds of thousands. It’s been more than that. Oh, we, uh, we hired or

somebody to do our website right before we found you. Yeah. And it was three or four months of your coaching service. And they, we still haven’t launched that website yet. Oh, beautiful.

Beautiful. So if somebody out there is thinking about filling out the form that if someone’s thinking about emailing us to info at thrive time, it’s info at thrive time, and they have a little bit of hesitation, just a little bit, I don’t know, just a little bit. Uh, uh, what, what advice would you have

for them? Dr Tim? First of all, come to one of the conferences you’ll see that he may dress like bill Bellacheck but he, uh, he, my wife’s a pats fan, so that was a real selling point. Nice. She thought you are a Hobo, but I said, no, he’s just bill Belichick. She goes, okay, you can go. Um, but it’s also month to month, so try it. And if you don’t like it, cancel.

That deserves a mega point. So again, what is your work? How has your sales gone up? Have you, have you increased your sales? I mean, where, where’s your financial as, I’m not asking the hard number here, but as a percentage, how much are you up since, since you started with the program? What, four months ago versus now?

Our sales have gone up 20% we’re looking to scale southern eye consultants and a are just the number of patients who come in because they found us on Google has gone up a lot. I text you once a week. You paid for yourself just in somebody’s walking in.

Oh, so good. It’s so good. Again, if you’re out there today and you feel stuck, just email us to info at thrive time. info at thrive time, Let us begin to do a deep dive analysis on your website. We’ll, we’ll tell you what’s wrong with it. We’re gonna do a 37 point audit of your website. Our member of our team will call you. They’ll go over it with you, they’ll break it down, you’ll understand what you need to do to improve. I’ll give you the final, a word to your guys. So I’ll start with you. A, a captain’s Pearl, uh, Josh Sperl CPA, uh, as Captain Canada, and as a man who’s been to two workshops now we got a audience picture, a half million people listening here. What would, what is the advice that you would tell them?

I think they got to come out too. They got to come out to a workshop. You know, what’s the best one that, uh, that I’ve ever seen? You know, I, I find that most of the workshops I’ve been to, you’re sitting around all day for one good idea and you’re getting a good idea every single hour at these workshops.

Dr Tim, what is the, a word of encouragement, maybe discouragement, maybe the motivation may be the verbal tasering. What advice would you give for the listeners out there today?

I’d say the worst idea you can do is not starting now. Just call and start now and you’ll be better off for it.

You heard them right there. Thrive nation. Go to info at thrive time, Email us to info at thrive time. Allow us to do a free 37 point analysis of your website. We’ll tell you what’s wrong. We’ll tell you how to fix it. If you’re not ranking high enough in those Google search engine results, it will literally cost your company millions and millions and millions of dollars. But don’t take my word for it. Uh, go to thrive and click on the testimonials button. And as of the time of this recording, we have over 1000 video reviews from my clients I’ve had from 2008 up until now for conference attendees. You, you’re just a, you’re just an email away from a game changing us becoming a game changing success store. Email us today at info, at thrive time,, and we’d like to end every show and every, uh, shameless testimonial session where the boom. And so now that he further ed do three, two, one, boom.


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