High Quality Marketing & Pushing Through Awkwardness In Business

Show Notes

It’s important that your branding looks big from day one, and it’s also important that you are willing to push through adversity if you want to be successful as an entrepreneur. Listen in as Clay Clark breaks how to make your marketing look first-class from day one while explaining to you the mindset you must have to push through adversity in business.

  1. Question – “How can I market myself as a high-quality remodeler if most of my work has only been with section 8, lower-end remodeling projects?”
    1. NOTABLE QUOTABLE – “Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” – Elon Musk (Elon Reeve Musk is a South African-born Canadian American business magnate, investor, and engineer. He is the founder, CEO, and lead designer of SpaceX; co-founder, CEO, and product architect of Tesla, Inc.; and co-founder and CEO of Neuralink.)
    2. Story – DJ Clay / The Club DJ / The Wedding DJ / Business Consultant / Business Coach / Radio Show Host / Pastor
  1. Clay, you have excelled at embracing the many situations of awkwardness in life. With clients you have or did have, what pushed them past the edge to “not give a F?” This is also for me as well.”
    1. NOTABLE QUOTABLE – “Blessed are those who are persecuted because of righteousness, for theirs is the kingdom of heaven.” – Matthew 5:10
    2. NOTABLE QUOTABLE – “Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet, death is the destination we all share. No one has ever escaped it, and that is how it should be, because death is very likely the single best invention of life. It’s life’s change agent. It clears out the old to make way for the new.” – Steve Jobs (Co-founder of Apple and former CEO of PIXAR)
    3. Steve Jobs Stanford Commencement Speech 2005
      1. https://www.youtube.com/watch?v=D1R-jKKp3NA
Business Coach | Ask Clay & Z Anything

Audio Transcription

Attend the world’s best business workshop, led by america’s number one business coach for free by subscribing on itunes and leaving us an objective review, claim your tickets by emailing his group that you didn’t and your contact information to cancel at drivetime, show.Com, hello, trap. Nation! Welcome back to this right time, show on your radio and podcast download. What we’re doing today and everyday is were teaching you practical skills that you need to learn to pay the bills. But the thing is:work teaching you an entire library of trainings that you’re not going to get in college. Just acknowledge you do not get in college. The reason why doctors don’t and I’ve been to build 13, multimillion-dollar companies and right now, just so we’re clear meant. Mr listener misses listener, I’m on the verge of pushing brand 14, 15, 16 and 17 all across the line of the same time. That’s right! That’s right! And it’s because I’m just head down focus on implementing what work so I run companies while I’m talking to you about how to run your company. So here’s the deal if you’re my direct competitor, I’m, not going to teach you to prove and move, and the thing is if you’re, my direct competitor and you listen to our show with so cool, is it most people don’t have to deal with gentry tired to actually be successful?

Again, that’s right to do so. It’s kinda like if you’re listening to the show right now and you’re, a diligent in your friend, even the scammer of the mr. Intentional i, always have the new idea of the week, but never does anything he’s not going to have any success but you’re going to have the success until I love it when I get emailed questions from real thrivers at info at thrive time show.Com. Oh, my gosh, you give out your own email address and here’s the deal. If it’s a question, we answer it. If it’s a statement about a complaint like i, don’t like your take on the teacher strike, I just had to leave baby. So we’re doing now going to answer the questions from real thrivers. What’s the next question or tell me, how can I market myself as a high-quality remodeler if most of my work is only been with section 8 lower-end remodeling projects? Let me see it up here. Back back in the day, I started out my career, djing clubs, and you might say why it was because I was 1890 now this is this. Is this is what I did back in the day and are you you mr lister? You can judge me but I’m, just telling you what I did what I did is I thought clubs, girls and they’re, either wearing like mini skirts or crazy, tight pants either way. These are good thanks and I’m going to be there playing the music and I don’t have to pay to get in uc cuz normally have to pay to get in, but I get paid and I get it party central. So you know, there’s women everywhere. Sandstorm in his place is like yeah, there’s spinners clubs out there like club, millenium and cronies and places, and then you’re is a dj.

What you do is you get the crowd going. So what you do is that is how you dj, by the way we start the start the moment tonight and it was like the back I can feel some serious energy being thrown my way one more time. It’s always. Ladies night, it’s ladies night tonight and every night we got one more long, necks on a dance contest coming up here at 10. If you can’t-or you do not want to miss out-and it’s just like it was exciting for about 2 years and then I realized. Oh my gosh I dj at a club and every night, there’s always some guy going to step on my shoes in the police come in there and then the owner said I would pay you, but I can’t pay it tonight. Then cuz we’re little bit slow, so you realize I should know. When the lights come on to the girls will look, how I thought they looked at it and they all have babies and they’re all these babies and then the lower back tattoo. That turns out to be like a you know, it’s kind of well at school, and then you realize realize this is not the place for me. So I had to transition to become a wedding dj from dj clay. The club dj to the wedding dj write some dj weddings for a long long time like 9 years and then a friend of mine says:could you help me grow my business and is absolutely and it went from there to being a business consultant which is basically telling you what to do, but then I realized. My friends wanted to know my system. If I didn’t have a team to implement it, so I had to create an entire another company to become a business coach and now I’m, working with organizations and helping them grow, and ultimately here’s my secret, who my secret ultimate is all I want to do with my life. My final thing, I want to be mr. Clay. Clark, the radio guy took to the radio, show host ryan radio, show host / assistant pastor, and you know why, because I know what christ has done for me and it’s absolutely incredible how much grace I’ve been received. Why didn’t deserve it and I’m I feel so blessed and thankful that I’m married to my wife, I feel so blessed and thankful to have my 5 kids I feel so as an attitude of gratitude for what I have when my dad passed away of als, my dad was dying for lou gehrig’s disease, so many people said dude, aren’t you like bitter or hi? How are you dealing with it? I said:i believe that god has a plan and I really do believe that my dad is going to go be with god.

I have to choose to believe. That’s awesome, because I believe the bible is literal. So actually it’s crazy, but my dad died. I actually was excited for him and I know it sounds so crazy. I’m not I’m, not just saying I literally felt a piece and released my dad could breathe freely, and then he was enslaved in a body that didn’t work, that he could go on and be with his maker. That was awesome. So what happened is over-the-top overtime I had to constantly change what I’m known as overtime. So is a dj. You dress a certain way as a wedding dj up to suit blue suit red tie everyday I carried on that persona into the consultant role. That is a coach I realized well the best coach in the world and bill belichick in my pants. He wears a hoodie, so I wear a hoodie and do that. But then I’ll probably change again here soon pastor thing you got to dress up a little bit with a hoodie and you are saying how do I change the perception I’ve only done section 8, lower and remodeling. How can i, possibly rebrand myself as a high-quality, remodeler chucky, reasonable coil? So this is from elon musk, the co-founder and ceo of tesla and spacex. He says brand is 8 is just a perception and perception will match reality of her x over x sometimes will be ahead other times it will be behind, but brand is simply a collective impression. Some have about a product. So I read all these entrepreneurial stories. All the autobiography autobiography so I’m. Just telling you this from the very very beginning. You want your company to look big time. You want your company to look world class, so mr. Remodeler I would make sure that your website right now looks really really good. And then you have stock photos on your website of projects you can do and that you have actual video red video reviews from things you’ve done an actual google reviews from projects. You’ve done probably less reviews from high-end folks and you have from the low in folks, but you have to get those reviews on video and the google reviews, and you have your website.

Jeff has to look first at first class world class from the very beginning it’s got to, and it’s got it. You got to look big before your big and then one quick thing is that once you get one of those next level shot, you have got to work day and night going to do whatever you do not deliver deliver on that upscale project. So you can get that high in google review or testimonial. It is so important, you fake it until you make it, but once you do make it once you do get a sale, don’t break it. You got to work, you have to do whatever it takes to deliver and I’ll. Tell you this. I. Recently we had a person reach out to me and said mr clarke I’d like to do a service for you and I said no I’ll, give you a shot and on the way here today to record they build out last minute text message:hey something came up, not good attend the world’s best business workshop, led by america’s number one business coach for free by subscribing on itunes and leaving us an objective review. Claim your tickets by emailing his group that you didn’t and your contact information to gain point drive, time, show.Com, alright, trap! Nation, welcome back to the conversation is rock time show on your radio. You have not yet book your tickets to tomorrow’s workshop. Let me tell you what I think we have three tickets left right, now, on it. If you want to get those tickets, you can do it if not i, get it but I’m telling you what, if you feel like you need a life-changing event to be the catalyst to move you from where you are to where you want to be that’s what our event is.

Our our event is a catalyst. It is a. It is a change agent. It changes things moves people who are stuck out of that situation when you feel like i, just don’t know how to go to the next level. We help people do that and I’m going to give you 5 just real quick example of boom boom boom boom boom of people. You can meet at the workshop okay, so one phone doctors, phone doctors. This is a guy who grew a company from one store to 11 stores is on the bird, the precipice of franchising. That’s the american dream man damn for real I’m, helping franchise, phone doctors. If you want to make over $100,000 a year with a one-time investment of $50,000, you can own your own store on your own job on your own business, reach out to us info at thrive time. Show.Com thomas, with full package media, goes from a startup working as a as an ambulance has basically work as a paramedic going from startup to do an 85 $90,000 a month of revenue. That’s full package media he’ll, be there tip, top k-9. By the way full package media does real estate photography, video ography for realtors ross video drone photos from a nine year established company into a franchising, soon-to-be franchising business. They got locations in boise, twin, falls I got locations in oklahoma, city and and also and toss it expanding all over this great country, tip, top k-9. You want to talk about meeting successful people. What about the colaws? Colaw fitness I’m, talking about three locations:topeka bartlesville, joplin co-op in a c o l, a w fitness, the one you meet them at the common denominator-is about these great people. There just diligent dewar’s. These are people that just do what they’re supposed to do heather wise enough to reach out to wise counsel, mentors, not mistakes.

Every aspect of life I can tell you the pastor brian gibson. As my pastor, don’t tell you. Why is that? Guy knows 10 times more about the word of god in the bible that I’m that I know I look up to him as a mentor. I’ll take a doctor’s orders, my mentor! You want to know why because I’ve managed hundreds of employees, but my man has managed hundreds of employees in multiple brand, simultaneously all different industries way before I did while creating time freedom and right I mean so you talk about I mean you talk about it all star cast of people to meet it’s an unbelievable place to meet top-level entrepreneurs, and so the question that was emailed from a thriver is a question. I get asked all the time at work shops in between the sessions because of the db sessions which you can buy like you to buy your ticket, go to thrive time, show.Com right now, right now, while supplies last or three tickets left for thrive time, show. Come to buy your ticket, but I can ask a question all the time and I’m glad somebody emailed the question until chuck. What is the? What is the question from the driver use excel data embracing the many situations of awkwardness in life with clients you have or did have what push them pass the edge to quote not given f, so it this is denise is this is also for me as well. So here is the here is the notable quotable chuck. Can you read, matthew 5, pin from that controversial book known as the bible blessed are those who are persecuted because of righteousness for theirs is the kingdom of heaven? Blessed are those who are persecuted because of righteousness for theirs is the kingdom of heaven? This is what I have found. I have found that whenever you hold your people accountable, they don’t like it.

So it’s interesting, but the patriots who I love so much. It’s interesting. How a lot of players when they leave the patriots complain about the lack of freedom they had while on the patriots. But yet when they played for the patriots are winning all the time you see. Discipline equals freedom right discipline equals freedom discipline, i, don’t like that. Word discipline equals freedom. What happens is is jesus. Christ came to earth god personified. He comes to earth at the age of 33 put to death, but what years was the message of love and he shared the message of hey I’m a sinless human in this is what you need to do to get correct with god, and so we can is a culture. This is how you be killing martin, luther, king jr said you know what I believe that one day people will judge me, based on the content of my character and not based on the color of my skin I believe. Is it I’ve seen the mountaintop I’ve actually seen this, and so we is a culture killed him, because the information was too radical of 2 radical. That have said the world isn’t flat and they were killed. People like socrates or asking questions. How does think how things work in the world doesn’t do well with these kind of people, so I understand that you will be persecuted. If you are right, it said you’re right, you’re going to be purchased, you’re going to be persecuted triple you read us the next notable quotable from steve jobs know this is kind of a long form a break coming up here. In probably 4 minutes you take as long as you want my man we’re going to read this thing:okay from steve jobs, co-founder of apple and former ceo of pixar.

He says remembering that I’ll be dead. Soon is the most important tool I’ve ever encountered to help me make the big choices in life, almost everything, all external expectations, all pride of fear of embarrassment or failure. These things just fall away in the face of death. Only what is truly important, remembering that you are going to die, is the best way to avoid the trap of thinking. You have something to lose. You are already naked. There is no reason not to follow your heart. No one wants to die, even people who want to go to heaven don’t want to die to get there and yet death is the destination we all share. No one has ever escaped him on, and that is how it should be, because death is very likely the single best invention of life. It’s life’s change agent. It clears out the old to make way for the new cell freaking, powerful man I want to put on the show notes. I want to put a link to the steve jobs stanford commencement address, because the irony of that address on youtube on youtube is it he actually gave the commencement address to trigger. Where does he gave the commencement address address for stanford, but yet he did not graduate from college universities in the world, a stain on college graduate to give the commencement address, and so I honestly don’t care. So mr. Driver I’m answering your question:how have I got to a place where I don’t care? What others think? How do I help? My clients push push past the edge of the great question. What I do is I point out to my client, mr. Klein, mrs. Klein I went out to take. If you don’t go out there and make an ad might be ill received, it gets attention. What’s the alternative, if you don’t fire the employee who won’t do their job? What’s the alternative, if you don’t raise your prices by 3% to keep up with inflation? What’s the altar, if you do not turn off your smartphone and stop responding to every text message you get.

What’s the alternative and I ask myself:what’s the alternative to us, not hiring a pest control company in the refrigerator? If you heard about the refrigerator, for now, we have a refrigerator gate to the refrigerator and there’s a mouse in the front. There’s a mouse that ran by the refrigerator at the drive time show office and steve, and so what I did is I immediately I said is rachel still there to rachel? Please call a company to help deal with this as soon as possible right and we dealt with it and why I’m going to call the platinum pest books full disclosure, these guys have been a client with us. They actually came out to a workshop, probably 18 months ago, over a year for sure, be when you meet when you meet the couple behind the business, jared and jennifer awesome and I’m. Just speaking, you don’t kick your coverage she’s. A great lady I mean great guy, but she’s. An excellent was very great lady, and so these guys deliver and I’m telling you what we help that client market their business and typically one client start to get noticed. More often, the bad clients get a lot of bad reviews when they’re getting nothing.

But great reviews trip tell us about the no-brainer they’re offering right now. So they’ve got a couple different things that you can choose from to get your first treatment for a dollar you can do. A pest treatment includes ant spiders mice. Excetera things like that, you can have them come out, actually do lawn. They actually do lawn care as well. Rice took we control fertilization, get that lawn and shape of spring hits us right and then in vitro fertilization, nice and then the last one that you have to choose from those these three services for a dollar that you can choose from is the mosquito treatment which I know you guys need. Okay and your first service is just a dollar, so just give a call today, 918-747-7000 at 918-747-7000 or visit them online pest & lawn. Calm, it’s platinum pest & lawn. Com tell him that clay clark sent you

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