What is your unique value proposition? Clay Clark breaks down the need to differentiate yourself as a business in order to stand out in a crowded marketplace.
- On a scale of 1 to 10, with 10 being the highest, rank your business in the area of having communicated your core differentiator to your team. _______________________________________________________________
- ACTION ITEM – Create Core Differentiator Sheet
- AMPLE EXAMPLE – www.eitrlounge.com – The Elephant in the Room Men’s Grooming
- Haircuts by appointment only
- No phones in stores
- Shampoo with hot towel treatment.
- On a scale of 1 to 10, with 10 being the highest, rank your confidence that all of the people in your organization are the right people for their given job/task?
- Do you have an organizational chart?
- ACTION ITEM – Create an Organizational Chart