How to Create a Business That Can Work Without You | Learn from Wharton Business School Graduate and Founder of Lessdoing.Com

Show Notes

Are you feeling overwhelmed and finding yourself being without the free time needed to enjoy your financial freedom? Clay Clark is interviewing Ari Meisel about the system he created that help business owners to create a scalable business.

Ari Meisel is a graduate from the prestigious Wharton School of Business and is a self-described  “Overwhelm-ologist” who helps entrepreneurs who have opportunity in excess of what their infrastructure can handle, to optimize, automate, and outsource everything in their business, so they can make themselves replaceable and scale their business.

NOTABLE QUOTABLE – “I believe great people to be those who know how they got where they are, and what they need to do to get where they’re going. Great people have a vision of their lives that they practice emulating each and every day. They go to work on their lives, not just in their lives. Their lives are spent living out the vision they have of their future, in the present. They compare what they’ve done with what they intended to do. And where there’s a disparity between the two, they don’t wait very long to make up the difference.” – Michael Gerber (The E-Myth Revisited)

  1. Who can benefit from your Doing Less System?
  2. Ari, you often write about making yourself “replaceable,” but for those out there who are not familiar with the concept of “making yourself replaceable”, what do you mean by this?
  3. What is your advice to a founder that is fully immersed and overwhelmed with their business on where to start when beginning to become replaceable?
    1. A lot of founders wear all the hats. We have to look at where we are spending our time. It is not unusual to find someone that is spending a ton of time doing things that are not their highest and best use.
    2. You have to pull the ego out of it. You have to recognize the “we” are not the company. You have to have a since of non-attachment to the business.
  4. Ari, Michael Gerber the best-selling author of The E-Myth book series once wrote, “I believe the difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next.” I would love to have you explain how the guiding principles required for Optimized Operators seeking to make themselves replaceable, can people design a life and lifestyle that they love?

Set Time

Block Most People

  1. Ari, I would love to hear you are about your thoughts on communication, Communication — Organizing Ideas, Asynchronous Communication, and Inbox Zero.
  2. Ari, Arianna Huffington the founder of the Huffington Post once wrote, “The way it works is simple: While you’re away on vacation, people who email you get a message, letting them know when you’ll be back. And then — the most important part — the tool deletes the email. If the email is important, the sender can always send it again. If it’s not, then it’s not waiting for you when you get back, or, even worse, tempting you to read it while you’re away. So the key is not just that the tool is creating a wall between you and your email; it’s that it frees you from the mounting anxiety of having a mounting pile of emails waiting for you on your return — the stress of which mitigates the benefits of disconnecting in the first place.” Do you agree with philosophy and why or why not?
  3. How to Get 10 Hours of Time Freedom
    1. Get off of Facebook
    2. Get off of LinkedIn
    3. Get off of Twitter
    4. Stop reading all of the mailers at your house
    5. Stop responding to every email that gets sent to you from people that are not paying you, or you are paying them
    6. Don’t watch TV ever
      1. http://www.nydailynews.com/life-style/average-american-watches-5-hours-tv-day-article-1.1711954
    7. Let people who don’t share values with you, let them know that you will never speak to them again.
  4. The legendary management expert, Peter Drucker once said, “There is nothing so useless as doing efficiently that which should not be done at all,” I would love to get your thoughts on how effective processes can eliminate wasting both resources and time?
  5. Hiring and onboarding are so critical for business owners who are looking to make themselves replaceable, can you share with me how you can make a company’s hiring and onboarding process more systematic?
    1. The 2 things i tend to look for when hiring people:
      1. People that have attention to detail
      2. People who are proactive
    2. The 2 things during the interview process that we did differently were:
      1. People had to submit a video of themselves on youtube.
        1. We noticed that people who submitted a video that was between 1-3 minutes it was usually a good fit.
      2. Then we gave the people a one time solution based question and based on their response we could have some very informative looks into the way the candidates operate.
  6. Ari, Ben Horowitz the legendary Silicon Investor and the man who built Opsware before selling it to Hewlett Packard for $1.6 billion once said, “The hard thing isn’t hiring great people. The hard thing is when those “great people” develop a sense of entitlement and start demanding unreasonable things. The hard thing isn’t setting up an organizational chart. The hard thing is getting people to communicate within the organization that you just designed.” Can you share why it’s so hard for many business owners to manage people?
    1. We should not be managing, we should be leading.
  7. You mentioned learning and the growth mindset earlier. What does the The importance of ongoing learning mean to you?
    1. It’s part of how I live and breath. If you are going to replace yourself you will have to replace yourself with something. I follow about 30 podcasts.

WINS OF THE WEEK

Complete Carpet has beat almost all of their records from 2017

    1. 2017 (January – December)
      1. Referrals – 43
      2. Leads from Google – 331
    2. 2018 (January – July)
      1. Referrals – 106
      2. Leads from Google – 378

Here are the things you need to do to systemize your business:

  1. Create a Sales Call Script
  2. Install Call Recording Software
  3. Create an Operations Checklist for Fulfilling your Product or Service
  4. Schedule One Recurring Meeting Per Week Where You Assign and Follow-up on Action Items for What Needs to Be Done
  5. Schedule a Group Interview for Hiring Quality Talent
  6. Agree on File Naming & Organization System on Dropbox

Learn more about Ari at the following website:

  1. https://lessdoing.com/
  2. https://pages.convertkit.com/5c6e61b321/3bbb1ba081
  3. BOOK – “The Art Of Less Doing: One Entrepreneur’s Formula for a Beautiful Life”
    1. https://www.amazon.com/Art-Less-Doing-Entrepreneurs-Beautiful/dp/1619614421
Business Coach | Ask Clay & Z Anything

Audio Transcription

Welcome back to the business coaching thrive time show on your radio and podcast download. If you are looking for an exciting show, this is it. Today’s show. What we’re doing is we’re interviewing Ari Mizel, a graduate from the prestigious Wharton School of business, and he is an overwhelm ologists. He helps people automate, optimize, and outsource everything in their life. And I want to give you a very specific example that the human mind can handle. Marshall, are you ready for a deep example? Let’s do an example example. Oh, here we go. We have somebody out there who listens to our show, who reached out to me and said, I do want to buy a franchise. I want to buy an elephant in the room. Franchise. How can I do it? So step one is they have to come out and shadow the operations of the store. That’s right. And you know why it step one more, uh, educated me.

Well, I have an onboarding checklist. Okay, so the first step is that the first thing that the potential franchisee needs to do is they need to come shadow the operations of the stores. Okay? Okay. My first step though, I talked to him on the phone and I have a script that I use to explain to them the three aspects of owning an Alpha in the room. Business one, when you want an elephant room business, you’re buying a proven system that the founder of Oxi fresh, Jonathan Barnett and myself and my co founder, Justin Moore, that we created the three of us, and if you buy the system, you buy the franchise, you have to do the system. It’s like buying a car. You have to put in fuel. If you buy the car, you don’t put in fuel. It doesn’t work, so if you are buying an an elephant in the room or an Oxi fresh, you have to do the system.

That’s. That’s idea number one. Yup. Number two is the work that you will need to do on a daily basis is to hire stylists. You need to hire grooming professionals, trained grubbing professionals, and manage grooming professionals here, hiring, hiring, training, and managing grooming professionals. Jason, why is so important for somebody to know what that actually looks like before they open up an elephant in the room? Why do they actually need to see and fully understand what it’s like to hire to train and to manage grooming professionals so they can see what it looks like. They know what they’re getting into. That way they can know if they can handle it or not. Now this is what you’re doing. You’re being. You’re being kind of Nice here, so I’m going to queue up my storytime music and you can tell me whether this is. You can tell us the story.

So you want to know if in the room franchise and you’ve bought it and you’re doing your build out your pill, that’s done your grand opening signs after top. In Google, you’re doing mailers, advertisements, or having your customers are coming in. There’s nothing wrong with the marketing systems. There’s nothing wrong with the branding. There’s nothing wrong with the building, but then you have to manage people. So you’ve got about eight of them, eight people will call them hair pirates and you say, Mr. Hare pirate. You need to be at work. At what time does the agreement professional have to be at work? At elephant in the room? Nine 30. So if you say 9:30, everyone needs to be at work at 9:30 as a percentage. What percentage of the hair pirates show up on time? 90 to 95. That’s right. Ninety to 95. Now what happens with the other five? Are you ready to tell us a story? They’re there late, but why can’t we automate it? Why can’t we just make an APP that tells them the time to get to work?

Well, unfortunately, people have to hold themselves accountable when it comes to their jobs.

Why can’t we make an APP that automates the getting of our employees to work at time? Why business coaching client Steve Curry? Did you manage a mortgage company? Why?

Well, I wish there was an app that would make people come to work on time. The truth is you just can’t. So you’ve got to hold people accountable.

Now we have systems and the elephant in the room, stars you have cameras up and recorded calls. We have a call center that answers the calls for you and sets appointments. But why? Kent? The customers show up on time. Why? Why do only 95 percent of our customers show up on time? Are you ready to tell us the story?

Life will give them some sort of excuse as to why they’re either later Mr. appointment.

And if somebody is late for their hair appointment, that means they’re early for someone else’s hair appointment. It would mean there’s two people there at the same time. Are you ready to tell us what you do? Do you make one? Walk the plank. The poke out there. I,

it’s not that easy. But um, you just see.

Are you saying poking out tonight? It was easy. I almost died for this.

Yeah. No, it’s um, he’s gotta. Do you gotta do your job. Just got a handle it. Assess the situation and just move on.

So when you buy an elephant in the room, franchise one, you have to know about the systems, you got to use the system to. You got to be ready to manage the people. And three, you got to have that money needed to start. You got to do the build out. And why can’t you automate the buildup? Marshall, Nora’s, why can’t you just say, here’s an APP, why do you have to stay on top of the dirty contractors? Because the contract, ours contractors or people that are supposed to be on the job site entered requires hammers, nails. Why would you look on the cameras to get discovered that they’re never on the job site working would be consistent with every contractor. Every. So to manage an elephant in the room, you got to stay on top of the contractors have to. So the other day, the Oklahoma City team decides to order the chair, that bar bar chance they decide to order the bar. Bar chairs the best of the seven seas. And you know what happened there? Jason? They’re back ordered back Arnar, you know what I’m saying?

Back ordered. So it’s going to take an estimated 16 to 12 weeks to get the chairs here. Now at the time of this recording, we’re in August and when I opened in October, Marsha, you’re good with math. Twelve weeks after mid August. When is it? Mid November and that’s too late. So you gotta manage the contract. Ours

guys, why can’t you automate it? Marsh? Why can’t you automate the build out of an elephant in the room? Why can’t you just have an APP for that? Because it

requires people on the ground in the store, making sure things are getting done, talking to the contractors, holding them accountable, because if they are not actually at the job site, then the build out is not going to get done. No amount of apps are going to make that happen. In the guys who are building the Oklahoma City store of the guys who are the new owners of the elephant room franchise and Oklahoma City, they are smart people. NACE, Sherry Jordan. They’re really smart and nice people and so they. They know how to manage people. Therefore, they’re not freaked out by the fact they have to manage contractors and employees, but Marshall, if you just paid somebody to do the build out for you and you completely abdicated and did not follow up, what would happen by entropy? It would never happen. Just it just there’d be chaos every week in chaos creates delays in too many delays.

Causes Poverty and you’d still have to pay the monthly lease for the space. Even if you’re not open yet. I’m just telling you this is a real story. I have actually coached clients have come to me. They’ve been trying to do a build out for like eight months for the same location and they’ve spent almost all of their working capital and haven’t even opened yet. Steve, have you ever seen this happen? Yes. Restaurants. There was a restaurant that opened up in Tulsa right near kind of our big theater complex there by, by a Jamba juice that I think was only open for 30 days and you might be saying to yourself, how in the world can a restaurant with a $2,000,000 build out be open to 30 day for 30 days? It’s because the contractors are just sucking your soul. Marshall a diaper. Tell you the story about Vanessa and I are building our first house.

I ever talked about that story. I haven’t heard this from Steve. Ever tell talked about the story. No. You built your own house like like with a hammer? With my bare hands was the hands of a bear. Oh no, but no, seriously, we were driving on Riverside one day. We’d been living in a condo. We now had air conditioning. We lived in an apartment for about two years and we had no air conditioning, but then we moved into a condo at 67th and Louis. Oh, either by all American fitness. It was behind a little gate area and we were. We were paying for air conditioning now, so we had air conditioning on who we are, still saving everything and putting it all back into but buying DJ equipment and we’re driving down riverside over there by where the casino is now there a casino then and I said, Vanessa, hey babe, we’re going to go a find someone to build us a house. And she’s like, because she’s been apartment living, condo living is kind of like apartment living. She was what would to build a house? Absolutely she was.

Because it was like she didn’t know it was coming. So we went to 111th and memorial, which at the time there was nothing past that. Right. And there’s a neighborhood called silver, would you? We’re a friend of ours, friends of ours, the thorns. We’re building a house at the end of the CULDESAC. And uh, we went and met different builders. And a long story short, we met a builder by the name of Rob Brewer who did a very nice job for us and walked into his model homes and we agreed to Baba to buy a house for, I think it was like a to build a house from the ground up for 200 and maybe thirty thousand two hundred and forty thousand dollars a home. It’s right there. The first home on the left when you drive inside these Silverwood neighborhood and hundred and 11th and memorial. Yeah, it’s on the east side of the road over there.

And if you’re trying to google earth this thing. And so we, we basically, we decided to go ahead and agree on the plan, the build out, you know, that kind of thing. And Rob did a phenomenal job by the way, but I showed up on the job site every single day after work at the same time to see the progress from the previous day. Steve, do you know why? I mean I was a young guy at the time. I was probably 23, 24, but I was also managing about 10 employees. Why do you think that? I showed up every single day on the job site everyday, every single day after work I went over there. Why? Why did I show up every single day? Well, I have a friend who built a house and they built a wall in the wrong spot one day. So I think you have to be there to make sure that people know that, that things are getting done.

You want to make sure that people are there, that it’s working, that it’s going to get done in time. So this is what happened. It’s a true story. And Rob Brewer is phenomenal. His company did a great job. I would use them again. So what happened is I called Spartan building at the time it was David and his name is rob brewer. So I show up one day and just like you just mentioned there, I had a wall that was built that would enclose the staircase. My wife wanted the staircase open so you could see people walking up and down it. There wouldn’t be a wall to enclose the staircase. Right. And uh, so I noticed that the staircase was not open and I said, hey, I think we wanted to have this open. He goes, okay, well, uh, you had previously said you wanted it closed?

And I said, okay, can we open it? He said, sure. So he removes the framing before they sheet rocked it before they put an electrical. That saved me so much money. It was a ton of savings. Then we go in one day and I noticed my wife’s face. I’ll look at my wife’s face. Steve, have you ever like watched your wife’s face when she opens up a gift? Yes, you have. Sometimes that’s the face of like, can we return this? That’s the face. I noticed as we were walking through other homes and deciding on a flooring that when we decided to go with carpet, she made the face like, that’s great. We have a gift receipt. You know that, that face, that’s like, that’s a great gift. You get it. Do you have a receipt that, that, that Christmas face when you give the wrong gift.

Right. And so I realized she didn’t want carpet, so I called rob on the, on, on the side. I called him Marshall, I call them kind of. I didn’t call it in front of my wife. I called Robin and said, Hey, this is a secure line here. Okay. This call’s been recorded. Hopefully not. We do wood. And he’s like, well yeah, you can do wood floor. But how do you know? Do you realize how much that is? I don’t know how much is he goes, what’s that? 30 eight grand extra or something to put in floor throughout the whole house. Steve Wisewood flooring. So expensive. Why would, I don’t know. It’s just chop down a tree man. Dude. I mean seriously. Have you noticed how expensive wood flooring is? It’s crazy. And then if it gets wet, it just warps. So it doesn’t make any sense.

You think it’d be more sturdy? Right? That just doesn’t. It’s not good. That’s why I didn’t understand like why is it more money? If it can actually be. If it’s less susceptible to water, I don’t know. But anyway, so I agreed to put wood flooring throughout the house, right? And then we had to not to tell Vanessa, Vanessa, we’re going to put in wood flooring and she said, so then it’s another expense and then I got to go back and look at my construction loan and add. The point is you can’t abdicate so you can even if you have a great systems in place, you can’t abdicate. You can’t just install a system automated and never follow up. So when we come back from the break, we’re going to be interviewing Ari and Ra is a graduate from the Wharton School of business and he teaches you how to optimize, automate and outsource everything.

But even when you optimize, automate and outsource everything, you must follow up. Marshall. Marshall, why do you have to follow up? My Man? Why can’t you just let it go? The the fruit is in the followup. Got a follow up in order to make sure things get done. Marshall, repeat that. The fruits and the what the fruit is in the followup. Ha Ha. You got to follow up. You got to follow up because if you don’t follow up, you’re not going to verify that things are done and then people are going to say they’re done, but they’re not actually going to be done, but I’ve hired a turnkey builder. I don’t want to follow up. I know you got to follow up. You gotta. Stay tuned. It’s the thrive time show on your radio.

We’re now entering the Dojo of Mojo and the thrive time show

come back to the most glorious and humble conversation you will ever, ever, ever experience.

It’s the thrive time show, audio experience. My name is Clay Clark. I’m the father of five kids. 40 some odd chickens, one Turkey and nine cats at last count, Steve or talking about what if you find yourself in a place in life where you have financial freedom, but you have no time freedom. If you start to feel overwhelmed all the time and you have no systems and processes in place. Steve, have you ever met people like this that have to have a ton of money but no time freedom? Oh yeah. Yeah. It’s unfortunate because they are making good money, but you’re just constantly chasing your tail because you spend no time working on your business, you’re just working in it. So if you’re listening today and you say, Oh, it’d be nice to have financial freedom, that’d be nice. Well, let me tell you this, you can’t take your money with you. So what you want to have is both time and financial freedom. You and I both time freedom and financial freedom. So without any further ado, back to our interview with Ari Mizel. He’s the graduate from the prestigious Wharton School of business and a self described overwhelm ologist. He helps entrepreneurs just like you to build an infrastructure so you can handle, optimize an outsource many, many aspects of your business, thus making yourself replace.

Can you talk to me about some of the case studies on your site and why you’ve devoted the time and resources to putting some video testimonials on your site?

Yeah, of course. Thank you. I’m sure you know her. Yeah, so first of all, those were filmed at my last less doing live events. So we do three events a year and the this year we did one in Miami, one in La, and now we’re going to have one in New York in September, middle of September, and then going forward to all be in New York and they’re part of a larger business coaching program that I run called the last 20 leaders. It’s interesting the reason we did it that the testimony was other than just, you know, to show that as you said, we’re real, I’m real. It’s, it’s a little hard sometimes to explain to people what I do and how I do it and who went to it for. And the biggest problem for me, which is a good problem to have, is that every time I think that the system that I’ve created can apply to a particular business or a niche, it turns out to not be true.

So because of that, I’ve worked with a stay at home moms to solo preneurs to fortunately our companies and even the US army. Whoa. Yeah. I’ve worked with people like Sheree, like Joe Polish from the genius not work to Daymond John, Tony Robbins. Like I’ve, I’ve just been very, very fortunate to work with some really incredible people, but they’re all really varied and even in my business coaching program right now I have companies that are doing between $300,000 a year in revenue and $25,000,000 a year in revenue and so it’s, it’s really challenging to say like I did this one thing that they worked with me and they increased their facebook ads like conversions by 80 percent, like I can’t do that. So having people sort of explained the difference before and after in their own words is always the most helpful and the main focus for me, my almost almost my obsession right now is which is the title of a new book, which is the replace that will founder.

I really want to make people as replaceable as possible without actually replacing them and focusing on replacing the how, not the what and the why and what we do when we get when we do that is a company that is not held back and bottlenecked by the founders on already. This is eric tip here. I had a question on that topic for you, what is your advice to a founder out there that is fully immersed and overwhelmed in their business on, on just where to start, beginning to become replaceable. Like where’s it somebody started to pull the ego out of it. That’s the biggest thing is that recognizing I think this is the biggest thing and a lot of ways it’s a little bit philosophical, but recognizing that we are not the company did these ideas that we have as entrepreneurs, you’ll have more of them and while this might be one of the better ones, and this might be one of the ones that are likely to become a billion dollar idea, you will have more of them and you have to be able to have this sense of non attachment to the business itself because it really isn’t representative of the value that you bring to the world and to your family and to the people on your team.

Um, and we’ve seen this with companies that pivot, you know, slack, the founder of slack that was originally a video game company actually, even before that they created, um, a flicker, you know, the photo sharing, right? Yeah. Right. So that’s a very good example. So it’d be like, well, we’re going to go in a different direction. It’s no different than somebody deciding to leave a company or to sell a company and start something new in a lot of ways, you know, because you have to get buy ins because it’s people that are going to go along with that and that you as the entrepreneur, you as the human, your ideas will sort of supersede any of that stuff. So a lot of it, honestly, it was really psychology and mindset.

You know, one of our mantras at the thrive time show, one of our focuses is on helping people learn from mentorship and not mistakes. And one of the best authors we often, you know, Michael Gerber, the bestselling author of the e myth revisited series, the emyth books series. Um, he, he, he’s quoted as saying, I believe the difference between great people and everyone else is that great people create their lives actively while everyone else has created by their lives passively waiting to see where life takes them. All right. I’m sure that you’re familiar with Ra. Ana Huffington, the founder of Huffington Post, who once wrote, she says, the way it works is simple. While you’re on vacation, people who email you get a message, letting them know when you’ll get back, and then the most important part, the tool deletes the email. If the email is important to sender can always send it again. If it’s not, then it’s not waiting for you. When you get back or even worse, tempting you read it while you’re away. So the key is, is not just that the tool is creating a wall between you and your email. It’s that it frees you from the mounting anxiety of having a mounting pile of emails waiting for you on your return. The stress of which mitigates the benefits of disconnecting in the first place. Ra, do you agree with Arianna Huffington’s? Take on emails and delegating emails when you’re on vacation,

if you get to an inbox that has thousands of emails in it, you’re, you’re starting in the wrong place, especially from a business standpoint because you, you need to be able to separate communication when you’re working in a business. So internal versus external communication is a very important distinction. So you should never be sending emails internally to people on your team. It’s a terrible tool for that. Uh, and, and on a very high level reason for that is that if you have a, if you think about it, external email meaning like the emails you might send to your spouse or your friends or even to new clients tends to be very transactional, right? So somebody might say, hey, let’s meet. And you say, yeah, great. These three times they said yes, this time, good. Or somebody says, Hey, uh, you know, which, which, uh, which restaurant do you prefer?

What we know, what color do you like? It doesn’t matter. It’s usually a question and an answer. Whereas internal communication tends to be much more discussion based, which is why you see people using emails incorrectly and you get those 20 bccs and forwards and loops that nobody pays attention to, so you actually have to separate out the tools you use and if you look at the home screen of my phone, I saw there’s about seven apps that are communication apps and they all have different purposes, so being intentional about the use and and separating those out, you end up with an inbox that doesn’t actually have a ton to deal with and stuff that you do you deal with in an effective manner and it makes you more productive. Not less.

No. Ari, I want to. I want to get your take on this. Peter Drucker is a legendary management expert. Um, he’s a renowned I’m bestselling author. He wants road. He says there’s nothing so useless as doing efficiently that which should not be done at all. Three, two, one. You are now entering the Dojo of Mojo and the thrive time show,

thrive time. Show on the microphone. What is this top of the charts in the category of business driven down on business topics like we are a dentist into shift lucky over the past that you might get motion sick in the best improved like some

three, two, one here come the business. Then just boom. All right. Thrive nation. We’re talking about how to optimize your schedule and your life, how to create both time and financial freedom. Now, on today’s show, one of the things that we’re doing, we have an opportunity to do kind of a a rare opportunities. We’re interviewing Ari Mizel. He’s actually the I a graduate from Wharton School of business and he’s a self described overwhelm ologist. He basically helps people to optimize, automate and outsource different aspects of their business and one thing that I have found with many entrepreneurs, and I say many, almost every client, every client I’ve ever worked with previous to them receiving business coaching is they live in their email inbox. Their entire day is spent sending messages back and forth to people and there’s a constant miscommunication and because it’s hard to have a discussion with somebody via email, over time the email big gets less and less cordial and it becomes more and more intense and more and more free of, of nuance in kindness and it becomes this people arguing back and forth and then people can see, see you and all of a sudden you start getting on email threads where there’s four or five people attached to the thread.

At no point does anybody know what’s happening and things don’t get done. In fact, just this week I had somebody email me a massive email about, um, a particular kind of fixture for one of our companies and my response to his email every single time is this great. I’ll talk to you about it Tuesday at 11 and he could have asked me the question, do you want me to kill you with a shovel? And I’d say, great. See you Tuesday. At the 11:00 meeting he could have said, how do you operate a nuclear submarine? Please email me the step by step instructions and I would respond great. See you Tuesday at 11 and it doesn’t matter what he would ask me via email. I’d always say, great, I’ll see you Tuesday at 11. Now let me explain to you why, because with this particular vendor, every single time we hop on our Tuesday call, every single time I’ll hop on the call and I’ll say, Hey, this particular fixture that you chose or this particular, he’s a guy that does some build out for us every single time.

It doesn’t matter what we do. Doesn’t matter what that he’s thinking, we’re talking about via email. He’s never accurate. He, he’ll send me a link to a fixture and it’s never right. Every single time and in the meeting I’ll go, okay, so let’s go ahead and pull it up on the agenda here. Let’s look at it. He goes, oh, I guess I sent you the wrong link. Every single. I’m not exaggerating every single time, and this is a person who works for a vendor that I work with with one of our companies and that’s just how it is, and people via email Marshall, they constantly send the wrong links or they communicate the wrong message or as recently as Friday, somebody via email sent me a message and said, hey, I want to hop on a call today at 11. Now, the problem is when they said, I want to hop on the call at 11, they’re in a different time zone, so I called him up and I said, hey, when you 11, are you in California today?

Are you in Oklahoma today or are you in Florida? Because he operates in three different states. He goes, oh my bad. I’m in California, so that would be been need to be 1:00 your time, but if I would have responded to his calendar invite via email, I would have. How many of you out there have have set up a an appointment via a calendar invite? Steve, how many times have you have you set up an appointment via accounts, some counter invite, somebody sent you to any new show up only to discover that they sent you the wrong time?

Too many times, which is why I make the appointments and send them to people.

How many times, Steve, have you seen an email thread escalate into complete insanity as a result of people not discussing using human words and language and typing instead?

Yeah, I hate, I despise group emails. In fact, um, many times I tell people, take me off of the thread or I just hit delete, deletes, or really, really freeing button. When you’re on email I just delete, delete, delete because it’s an unfortunate, but I think I actually deleted my email before I hit reply or anything else.

Now, today’s show we recorded every day at noon. So this is a defensive one. Where in the world you’re downloading this from, but let’s just say today, Tuesday at noon. Clay, how many emails do you have in your inbox? Will have zero every morning. So Marshall, I want you to talk about three big ideas. One, why do you have to get your email down to zero every morning? Concept one. Okay, concept number two, concept number two here. This is big. This is big. Why do you have to have a set time? Everyday you’re going to check your email, right? And three, why do you need to block most people in organizations that email you? So let’s get into topic number one. Why do you have to get your inbox down to zero every day? You got to get the inbox down to zero every single day because it will become overwhelming and unmanageable.

If you let that thing grow to thousands and thousands of emails you can’t. You can’t manage effectively unless you’re consistently getting it down to zero every day. In that way, you know without a shadow of a doubt that every 24 hours you are getting back to somebody. Okay? So it has to get down to zero so that you don’t miss things. You don’t get in there and you do a little bit and then you do a little bit here and you put some off and then you sorted into a new inbox. You just get it down to zero and now why do you have to have a specific time every day that you check the emails? Now I’m going to tee up a scenario that I’m sure it’s never happened for you marshall, but I know that every single time I check my email, there will always be a horrible thing in it. Do you remember what I used to describe the email inbox as? Yes, go for it. Go for it. So, uh, so there’s, uh, a movie blockbuster hit. Oh, Armageddon. Oh yeah. Okay.

So you won’t miss a thing. Yeah, yeah, yeah, yeah. Sorry. They have a, they have this huge asteroid coming towards earth and it is like the most horrible thing in the world. It’s just sharp rocks. It’s cold, it’s hot. It’s crazy, right? It is the most scary thing on the face of the planet and that is kind of like what it’s like going into your email inbox. You just have to emotionally prepare for just craziness all the time. I could stay awake just to hear you breathe in. So I just smiled while you ask the ipad while you have far away. I’m dream man. I could spend my life in this suite so I could stay lost Los Angeles moment for him. You remember that movie?

Come on, Marsha is now moment. I treasure data. Go on at close my eyes. I don’t want to fall asleep cause I’d miss you and I don’t know man. So that’s what’s going to happen. Every time you check your inbox, a horrible version of that song will be saying to you, you can’t imagine. Yeah, yeah, yeah, yeah, yeah. I mean, seriously, every time I get an email, it’s like a Chuck Norris joke. Somebody’s just complaining the other day. I’m not kidding. I checked my email, did every more, every single, every single morning I get my inbox down to zero. I checked my email and I had three really horrible things happen to me all at the same time. Marshall [inaudible], we get back from the break. I’m going to talk about the three really horrible things that happened to me every single day when I check my email.

And why you have to set a specific time to check your email. You’ve got to set a specific time to check your email. If you don’t do it, if you don’t set specific times to check your email, you’re going to feel overwhelmed and you’re gonna. Be on a date with your wife, but you’re not there mentally going to be on it. You gonna be out golfing with your friends, but you’re not there mentally. And if you check your inbox at the wrong time of the day, you’re going to hear my version of aerosmith’s. I don’t want to miss a thing. And you don’t want that to happen to you. Yeah, yeah, yeah, yeah, yeah, yeah.

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Thrive nation, we’re talking about how to create both time freedom and financial freedom in your life as a result of helping you to delegate and to build systems in place of a rip and replace of all the individual effort. We’re helping you on today’s show. Make yourself replaceable. And so we’re interviewing a graduate from the Wharton School of business, a guy by the name of Ari, my Mizel, and he’s breaking down for us how to build systems and processes to create an infrastructure where you can thrive and have that time freedom. And one of the biggest killers of time freedom I’ve ever seen. Marshall his email. Oh yeah. I was just saying before the break, I just want to give listeners an example of the three horrible things that happen every single day that I opened my email. Anytime I open my email, these three horrible things happened. Yep. And so I just am ready for it every day and I wanted to share with the listeners just as recently as yesterday, what happened when I open my email.

So Marshall, here we go. I pull up the email and it comes in and there’s usually between 40 and 100 emails. Okay. And will happen is somebody will write a paragraph about something and at no point is there a decision that needs to be made or anything that needs to be done. It’s just, it’ll say, just so you know, um, this is an actual email. The Jason, you would like this email. It said, just so you know, I’m not saying that I disagree with management and how you run things or even how Jason runs things, but I did want you to know that a concern that I, that some people who work here have, um, and I’m just voicing it, is that some of the policies that are being enforced tend to conflict with practicality. So I need to have about an hour and a half a day for lunch.

I’m in. Other members of our team are very frustrated. We don’t get an hour and a half for lunch to an hour for lunch because really giving us 45 minutes or half hour. It’s just not an acceptable amount. And there’s other people and it’s this huge, huge email, and I know this because I read that first three or four sentences of it and hit delete and you know why I hit delete Marshall because we have a meeting every Friday with the team where they can talk about any time off they want. That’s right face to face every time man. But they won’t. So we tell him, send an email, right? And I just hit delete on the people that can handle that idea. I like it because they know if they have a time off request, I’m right there and I can tell them and it’s great. And you know, that’s why for thrive, you know, John’s in charge of all those decisions.

Elephant has a little different policy, but for thrive that’s how it works. But people love to email and they liked to kind of email passive aggressive things. So I saw him on Friday and this is why I said this person said, hey, so you want to take off? And I wanted to know, are you, are you upset with a particular person or did you actually submit your time off request here? Did you do that? No. So can you tell me who is upset? I’d like to meet him today. We can talk about it. We’ll fix it. Oh No. But I, if I want to communicate via email, I’d be still going back and forth. That’s one. There’s always somebody passively aggressively attacking somebody. The second thing in my inbox is somebody I don’t know, assigning me homework every single day. As an example, marshall, I got an email from a local publication yesterday that said, please email your updated bio, Yada Yada Yada.

Because we’d like to schedule a time to interview you. Well, one, I don’t want to be interviewed and to. I don’t want to send you my updated bio because I don’t want to be interviewed. Right? So Marshall, you know what the move is? I know a couple of the moves move. One is you hit delete, you hit block, then your gut, another move. Another move is you’ll have somebody who will have a complaint about something that you can’t control, so they’ll say, so one particular company I work with, they do, they, it’s a real estate company. They, uh, their realtors, and this happened a couple of years ago, people on their team used to email the owner all the time saying, hey, now that the market’s down, what, what kind of plans do we have to increase the speed that we sell houses? That’s the email that, that the realtors use to email the real estate broker all the time, Steve, when the economy slows down, as it does every year, there’s times here at speeds up, it slows down.

What can you control? If you’re a real estate agent and the economy itself is slowing down, what can you control yourself and your own productivity? You just get more listings. Yup. And help your buyers price things realistically, but you emailing the founder all the time and asking, what can we do to help speed up the sale of houses? Doesn’t help. Yeah. And it’s just an inbox can be crazy. So again, you have to have a specific time Marshall to check the Inbox, right? So step one, you gotta get your inbox down to zero. That’s right. Step two, you’ve got to have a specific time. Why Marshall? Come on, why do I have to have a specific time to check my email? Well, not just a specific time, but a specific place and time. Come on now and that specific place and time is typically not at the office around other people.

It’s wherever you can get through your entire inbox without being interrupted. Now, what if I work in a business where I have sales leads that come in and it’s imperative that I call the leads back as soon as possible. So what you’re going to want to do is you’re gonna want to set up a separate email where you only get notifications from those sales leads and everything else goes somewhere else. And then you hire somebody else immediately, as soon as you can to manage that for you martial. Give us another rule about email. Help us help us, will give us another real helpful. Well, how about how polarizing do you want me to be? Can I be a jerk? And Oh, I want you to be real. I want you to be a culture. Anytime you say something that is true, people say, I don’t want to be the bad guy, but so go ahead and be the bad guy.

You can be the good guy. You can be a good guy here. So like if you tell people of the same sex that they can’t produce a baby, that’s offensive, that’s offensive. Can you sit down and you go, Greg, Steve, I acknowledged that you can be married. I acknowledge that and you know what? That’s great. But you can’t produce a baby. It’s not possible. Well, with advancements in technology, clay, with new advances in technology, you still can create a baby. It’s offensive, right? Right. I actually am offended right now. Scissors. No matter how many scissors and storage you have, you still cannot create a baby pipe to you. Marshall. So, so this is my take on email. I think we should just blow up email altogether, just like just not, just not use email at all in uh, send me a letter. You had to write a letter.

No one would send it. There would be a whole lot of passive aggressiveness if there was no email. But here’s the thing, you never communicate anything for the first time via email. So this is the effective way to use email. You call somebody up on the phone, how you doing, you communicate to them what needs to happen. They can respond with asking any questions that need to be asked and then you send an email to verify what was indicated is clear. That is how you communicate via email so that there is a documented record of what was community. I also want to talk about just not being overwhelmed by digital communications. Oh, so I’m going to pull up my facebook real quick just as I normally don’t. I’ll put up on the big screen so listeners can, you know, you guys in the studio can see it, but it’s, it’s an endless amount of stuff that comes in.

It’s just endless. We’ve got endless stuff that always happens here and it never ends 18 hours ago, 19 hours ago, 20 hours ago. There’s just endless notifications. I’m not exaggerating. I’d probably get a typical day, four to 500 people per day, a liking, commenting, whatever, and Marshall, if I had a push notification on my phone for Facebook, as most people do, what would happen to my brain? It would turn to mush. What about linkedin? Log in without Marshall. Marshall, dear, forget linkedin invites probably and they send you little badges like, Hey, congratulations. You’re in the top two percent of linkedin suck. Les Clark has endorsed you for this skill. Oh my gosh, thank you. Because I needed to. I need clay’s validation. It’s I can answer emails. You know how I do a Linkedin, how every couple of weeks I’d have grabbed some of the office so I’ve never met rick, a brand new person and I just tell them to accept all the invites or whatever the crap and then I’m done with it for another month.

That’s how I do linkedin. St. Well, I don’t give somebody, but I don’t care who you are. I’m like, yeah, hey, you’re new. Just go in there, do whatever you want for an hour and then be done. Bio’s not correct. Marshall. I think it’s almost like fighting words when you tell somebody that you’re linked in bio is not correct. Yeah. You, I mean, why wouldn’t you want it to be the most up to date and a daily update on to Jason. You know why my linkedin bio is not correct. What? I just don’t care. I didn’t create linkedin. I don’t see any value in linkedin. And so when it says on there, what college did you go to? I put oral Roberts University and it said, what did you study? At one point I put a female studies and the disc jockey that it’s like, um, and then it asks, I mean, just anything on there.

It said a sex and you can choose gender and there’s like three different categories you can choose. It’s just funny, like all these different things. I can take the time you started. I made sure that all the timelines weren’t accurate. They were all different. So it’s like when did you start Dj connection? I put conceived in 1980 because that’s when my parents, because my parents can see me on a, on a hot night in [inaudible] 79, but I was born in 1980, but I just don’t care Marshall. So many things that the world will put on your to do list if you’re not careful. You gonna Update facebook every day. Steve got update linkedin everyday day. Steve, do you have a hot take? Yeah,

I just checked my linkedin for fun. You know, I had 168 connections, so I accepted them all and then listen, listen, this was funny because I get these all the time. I get messages to say congratulations on your work anniversary because I put on there that I’ve worked for a total lending concepts since 1956, 60, 62 years and eight months. And then I put on here that I’ve been a mortgage [email protected] since August of 19. Oh seven. So that’s 111 years and one month and I just did that for the same reason because I was just like, all right, stay tuned. It’s the thrive time show on the radio. We’re talking about production

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thrive nation. Welcome back to the thrive time show on your radio and podcast download. On today’s show, we have a unique opportunity to interview Ari Meisel. Ari is the, the guy behind. I’m a business called less doing.com where he specializes in helping entrepreneurs to build an infrastructure that can handle, optimize, automate, and outsource everything. So if you’re feeling overwhelmed and you just don’t know how to build systems, today’s show is for you. And you might say to yourself, what gives you the credibility to speak into my life? Well, he’s a prestigious graduate. He’s a graduate from the prestigious Wharton School of business. And, uh, uh, that’s a, that’s a school that’s hard to graduate from and he’s been business coaching coaching life optimization for a long time. But before we get back into the interview, Marshall, you had a hot take as relates to email, social media notifications and the like.

So here’s the thing, you gotta ask yourself, do I need to be doing this in the first place at all? So a couple of years ago I was working with this contractor and he’s like, okay, so I got this thing. I need to get more money into the business. So do you guys have systems to more efficiently invoice my customers? I’m like, well, what do you mean by that? He goes, well, I’m doing all of these jobs, but I need to call script for. I need to systemize my invoicing. I don’t have any money coming in homes. You cannot invoice people. This is why you have no cash. True story with DJ connection. I grew the company to the largest entertainment company in the country and I never, not one time invoiced a business ever. You never, never. You’re so passionate about it. Because I tried when I started the company and I never grew it at all because I was invoicing, collecting money.

I would dj an event for you, I would send you an invoice and I will try to collect it for like months trying to get the money back. Then I realized this is stupid. So to grow it, I said you got to pay a deposit up front. Right? And the remaining balance before we start Dj. That’s all right. So before the show starts you have to make final payment. And what buddy didn’t make payment ahead of time. Uh, but before I start, if I ever got to the event, give me like a thousand dollar event. They paid a $250 deposit there, 7:50 remaining. If they ever forgot to check, I would just say, hey, you know what, I can’t Dj tonight but uh, appreciate you. And if you find a way to round up the money that’d be great. And they always ended up finding a personal credit card or a, there’d be another form of payment.

And I never took personal checks ever as well, ever, ever. But I took them about two years. I took personal checks when I first started and I took a, I let people allowed companies to tell me I had to invoice them for those first couple of years and I never grew, but then once I got rid of invoicing, that was a huge march. That was at least a third of my day. So this whole concept of like systemizing a business process, not founded in best practice. Yes, is crazy. And so, uh, so a couple things here. Number one, you got to ask yourself, should I be doing this at all? I’m in number two. Stop invoicing. Okay, stop. Now Marshall, I have a few more specific action items for every listener out there that will free up. I’m going to give all the listeners 10 hours a week back 10, 10 by show of hands in the studio who wants 10 hours of time back?

Okay. Marcy, you’re probably already doing these. I’m going to review it. Okay. Here I raised my hand. I just want to make. Let’s review. Let’s review the things. Okay. Step one, get off of facebook entirely unless you’re selling something. Step one, because it’s just false comparison. It’s false narrative. It’s competing with the Joneses. It’s a heavily photoshopped women who are the same age as you, but they’re spending more time on a filter to photoshop their face than you so you feel bad about you. It’s them posting something they can’t afford. It’s them going through the vomit of life and posting the kernels of corn to entirely get off linkedin entirely. Get off of linkedin. If you own your own business, just get off it because you’re not trying to find a job and then make any sense and you don’t need to be on linkedin.

Three, get off of twitter unless you’re selling something, you just don’t need for you to know what Kanye West is doing. There’s no need for you to know what trump thinks. There’s no need for you to know what Barack Obama thinks. There is no need for you to know because it’s not going to help you create time or financial freedom for stop reading all of the mail that comes to your house and calling all the companies back that send you the mail. So when target send you a mailer and you’re not going to buy. Stop calling target and saying, hey guys, I just want you to know I’m not going to buy. No, nobody does that. So why do you do that with your email? If somebody sends you a piece of mail, Steve, you find yourself calling every company that sends you a mass mailer and saying, Oh, is this guitar center?

Yeah. I wanted you to know I’m not going to buy. I know you sent me mail so I wanted to call you in verbally. No, no one does that. So why do you do with email move step four, stop responding to all emails at all from people that are not paying you or people that don’t. You’re not doing service for, right? If you don’t, if you’re not doing work for somebody or you know, or they’re not paying you or vice, just get off email. Yeah, I just don’t use email. Oh Man. Clay, is there more time freedom? Yes. Don’t watch TV ever unless you have an intentional show. Yup. The average American watches five point two hours a day. A day a day. We’ll put it. We’ll put a link to the average American watches. Five point two hours a day of TB. The average American spends two point three hours a day on social media.

That right there, five point two plus two. Point three will be seven point five. I just gay. I lied. I gave all the listeners seven point five hours a day back a day. Now, seven point five hours a day. Basically almost 40 hours a week. That’s 40. Let’s see here. That’d be for 52 hours a week I just gave you. So 52 point five hours a week. Times 52. That would be. I just gave all the listeners back 2,730 hours a year and I’m gonna divide that by. Let’s see here, divide that by 42 to 72 73 zero divided by. Okay, I just gave you back 60. The point is I just give you back 2,730 hours of your life. Yup. In that crazy it is, and you could start a business and be successful at it by working 50 hours a week on it and that time and people are always like, I just don’t have time.

You do have time. You’re just watching TV and you’re on facebook. I want to give the business coaching listeners back more time more. Yeah. When. Oh my God. It’s overload clay. You can’t give them back any more time. When you’re out there and you realize that you no longer have anything in common with somebody work with me. This is. This is me hard for somebody. You don’t have to do this. I would encourage you to. If you don’t share the same values as somebody and you have no reason to work together with somebody, I would call them and let them know you will never speak to them again. I do this very often. True story I did every week, this is might be the harsh one for some people, but if somebody, if I don’t share the values with them, so like if I disagree with your worldview and we don’t need to work together, there’s no need for me to ever speak you again.

So I’ll call them and say, Hey, I just want you to know I do this a lot, this is kind of my speech. I want you to know I appreciate you think you’re a great person, but I don’t share the same worldview as you and you don’t work with me. And so I just want to let you know, I’ll never speak to you again. So if I need to write a letter of recommendation or something for you now for your next job or that’s cool. Feel like I’ll never speak to you again. So I’m blocking you from my phone. Like I’ll block you on social media. I’m done. So what do we need to do to read? It’s like, it’s like we’re dying to me. Yeah. Because I’m 37, I’ve gone through life and I’ve had thousands of employees and if I had all of them reaching out to me, Marshall, you’ve seen this.

If I had all the former employees reaching out to me, dude, it’d be crazy. It would be crazy, and by the way, they do reach out to me and I blocked them off. I’m not kidding. I probably get a call. I knew it because my phone bill, you can see calls that are blocked. I probably get 20 blocked calls a day that I just don’t answer. So what if I didn’t do those things? What have I answered the phone for every former employee, that’d be 20 calls a day. What about on social media? And it’s two point three hours a day. What if I’m on emailed Marshall? You can’t get anything done. If you’re overwhelmed with a digital smog. Well, if you’re a working and answering calls from people that don’t matter and can’t contribute to your life, then you can’t answer the calls from the people that do matter and can contribute to your truth.

Now Marshall, if you take two point three hours a day, right, okay. Um, and you multiply plus five point two cents. The average American spends five point two hours a day watching TV and two point three hours per day on social media. That gets me a seven point five hours. Correct. And that gives me time to hang out with the kids. That’s right. It’d have sex. Oh, snap. Did you just say that? No downtime hand with the kids. Okay. And read books. Oh, I can hang on. Yeah, hang out with the kids. I can read books. Um, I can have real friendships with real people who I shared the values with. Okay. I’m, I’m available. If an employee has an issue and they actually really need to talk to me. I’m available. I’m, I can do my accounting, I can pick jackie, pet, Tom, I can go to the um, and I can have sex.

You do all the things that you want to do in that order. Exactly. Why do you keep adding in that little thing there? It’s like you’re, you’re imitating my voice. I lit. I make a list of things I do and you have found a way to replicate my voice and to weave it in and I want all the listeners out there. You’re the one. You’re the one doing that. I’m sorry for doing that. Who’s saying? Yeah. It’s so weird. Marshall. I have all this. So inappropriate. This is a family show. Exactly. Marshall. I’m trying to talk about how I have all the time freedom needed to go to hobby lobby to Guitar Center, uh, to uh, chase my wife around and spend time with the kids to go to a drillers game today. Oh, okay. And if sex Marshall, who always do that to me, stopped doing that. People can’t see the show. I, they can’t see this, right? No, no. Only the voice when you’re throwing my voice. Stop doing that. Okay. So we come back. We’re gonna. Go back into our interview with Mr. Ari Mizel right now we’re gonna. Go back into the interview. He’s a wharton business school graduate and he’s going to tell us how to become more efficient with our lives.

Love to get your thoughts on some of the areas where you see most entrepreneurs and business owners wasting copious amounts of time doing things efficiently that should not be done at all. What are some areas where you say, wow, that is something that I’ve seen many, many people wasting huge amounts of time on

poking around travel. Nobody, you know, it’s funny, but it is a true and it’s a really good example of where really high level people think that they are the only ones that can do certain things. Like they’re the only ones that are going to understand the nuances. And again, it goes back to ego a lot of times. All right? So, and that is really one. I mean, you see, I’ve literally seen fortune 500 ceos who have to book travel because nobody could possibly understand that they like an aisle seat and know the front of the plant. Right? Um, it’s really weird actually. The things that we decided to take ownership over under control issues and all that stuff, like the things that make people productive or not productive. There’s so much psychology and embedded in that around control and ego and insecurity, insecurities, all this stuff. So the things though that we intend to see founders doing all the time is a lot of the busy work in the admin work that they, anytime you hear somebody say like, Oh, I could tell somebody how to do this, but by the time I tell them like I could have just done it myself. That’s the kind of thing we see all the time and that, that kind of everyone’s guilty of that, but that’s a really bad mentality.

Alright. I want to talk to you about delegating and building systems for hiring people. I want to get your thoughts on that. I’m not sure what they teach at the Wharton School of business, but talk to me about your thoughts on optimizing your hiring processes.

Yeah, absolutely. Now and the thing is that’s a, that’s a tough one and I give you that because it is so important, right? At the cost of a bad hire is so immense and in some cases a measurable, like you just know how bad it is and it’s just going to be really bad. Maybe it could have long term effects. So that’s one word. I would never just be like, no, you can’t be doing that. It’s not a good use of time. However, there are certainly ways to make it more effective. And um, I created this. I built this automated hiring process with a bunch of free tools and we initially used it at the, uh, the company leverage that I cofounded to hire a 183 people over the course of 16 months with like two percent turnover

When we return, we’re talking more about how to make yourself replaceable in your own business, how to build business coaching systems and processes so that you can create both time, freedom and financial freedom for your business. And one way to do that is to save both time and money on your office and printer supplies. You can have your office and printer supplies mailed direct to you and as an incentive for you to to give them a try. Our good [email protected], that’s onyx imaging.com, or offering you a free printer with your first order chicken onyx imaging.com today. That’s onyx imaging.com.

To claim your tickets to the thrive time show today, interactive business workshop for free. All you have to do is to subscribe to the thrive time, show on Itunes, leave an objective review and send us confirmation and Info at thrive time. Show.com to claim your star and the National Star registry. We can’t help you thrive nation. We’re talking

today about how to optimize your schedule, how to optimize your business, and how to optimize your life, and we’re interviewing today a gentleman by the name of Ari Mizel. Now, Ari Mizel is actually a business optimization expert. He actually graduated from the prestigious Wharton School of business and he helps you to create an infrastructure, an infrastructure that can handle and optimize the various aspects of your business. He has a company called less doing.com. You can check them out, that’s less doing.com. And during this particular portion of the interview he’s talking about how do you hire people on a large level if you’re offering jobs that everybody wants. So let’s say you’re an oil and gas industry and you’re paying people six figures and you have a ton of applicants, how can you automate that process so you waste less of your time doing one on one interviews. And now back to our interview with Ari Meisel,

I created this. I built this automated hiring process with a bunch of free tools and we initially used it at the, uh, the company leverage that I cofounded to hire a hundred and 83 people over the course of 16 months with like two percent turnover rate. And that was really eyeopening for me because initially it had about 20 or maybe 30 steps to it. And at the end of it we got down to two points of data that really could determine whether or not the person was going to be a good fit or not. And there were two things that we got on the initial application, so in and not everybody can do that. There’s usually some way that you can find some level of a linchpin. Essentially that is the thing that you can say as a Yay or nay, but not always. So the, the process basically initially was they would apply, they would get an, a, I think it was an initial interview and then there’ll be a second interview of personality profile, background checks, dining documents, signings and training and onboarding, all that kind of stuff.

And again, that the whole thing was automated. But when I’m hiring and when I’m working with businesses to hire, there’s two things that I tend to look for for not all positions because it’s not relevant. But for most positions I would say I’m always looking for people who have attention to detail and our proactive. We were able to come up with this psychometric tests basically that fit, like it just solves for that problem. And I can tell you what it is. So, uh, on this application there were, there was all the basic stuff, you know, what’s your name? You’re the resume, the skill sets, and then there were two things that were unique, so one was that we asked them to upload a youtube video of themselves talking about themselves for just a couple minutes and um, and not much more direction than that. So the first thing there was that about 10 percent of the people that have applied couldn’t figure out how to upload a youtube video.

So that was a pretty good litmus test. Right? So that’s one. The second one was that we found that people who submitted a video that was a minute or less was a no go because basically they just didn’t care. They didn’t put the effort in. And then we saw people who gave videos that were longer than three minutes and they were no good either because essentially it wasn’t that they were rambling, it was that they were really uncomfortable on camera and if they’re going to be interacting with clients or with other team members, we. And especially in a remote environment, you need to be cognizant of that. So essentially the sweet spot was between one and three minutes and it was at some point you could say like if the, if it’s the videos over three minutes or under one minute, then there are automatic rejection.

The second one was a really fun one that I kind of stumbled upon by accident, but it turned out to be this perfect test of productivity and attention to detail. So we gave people a task and it was the kind of task which could be referred to as like a one and done, meaning that there’s no back and forth needed. The person could just get the answer. So the task was there’s somebody staying at a hotel in Dallas at this resort, they gave the name of it and they said, I have a thousand envelopes that are stamped with first class stamps and I’d like to mail them, find me the nearest place to mail them. Ideally something within walking distance. So they were kind of three. There were basically three kinds of answers. One set of answers was, oh, and we said to them, you know, how would you answer this?

How would you respond? One set of answers was, oh, well, I’ll check into that and get right back to you. So that was a definite no, nobody. They didn’t get, there was no effort made it all. The second was the person that would basically google the answer and find the nearest post box, which was three and a half miles away. They would tell the person and say, you know, enjoy your 45 minute walk, which is ridiculous. The right answer was I picked up the phone, I called the, the, uh, hotel and spoke to the concierge. His name is Robert, and it turns out that there’s a fedex office on site and they can take the envelopes and if you’d like me and have someone come up to the room and get them for you. And, and so, first of all, I realized that for about six months that I needed to call the concierge staff at this hotel and apologize for that 300 or so applicants that is. But it was a perfect test. Um, and so that along with the youtube video ended up being more informative than all the interviews. The testing, the personality profiles, Colbys, anything that we could’ve come up with,

are you a, you’re a guy who is as written one best selling book and now you’ve obviously of the forthcoming book, the replaceable founder, which, um, you know, a lot of our listeners out there, there are, are our listeners are very action biased. They like to know, okay, what do I need to do as a result of today’s podcast? Can you share with all the listeners out there why they should, why they should purchase a copy or check out your book, the replaceable founder and any free stuff you have for our listeners.

Yes, absolutely. Thank you. Um, well, so I think that this book really is going to apply to just about any business that is growing. Um, and maybe that sounds general, but some businesses are not growing and that’s okay. Dave plateaued or they’re not meant to grow. And that happens as well. But if you’re growing, if you have opportunity in excess of what your infrastructure will support, this book will help you. It really lays it out with a very, very tactical thing. So just to give you like a bit of a preview in some ways the, as I said, it breaks down by communication, project management processes. So I show people how to create absolutely bulletproof processes that can take a really complex process and make it so that literally somebody off the street to go through that process and do it for you without any errors.

Uh, the six levels of delegation, a lot of people see delegation is a very binary activity. They do it or they don’t, but there’s really six levels and it really moves through the amounts of empowerment. And then communication, as I mentioned, separating out communication, internal versus external and asynchronous communication. So that’s a lot of things that are covered in the book. And so if they go to a political founder book dot Com, they can join the wait list to find out when the business coaching book comes out. And we do have the forest, the first draft done right now. Actually we’re going to be sharing with some of the people that are in New York event in September. Uh, and if you just go to lessdoing.com, you can find out about all the other programs we have and get in our email list there and we have a free facebook group called the less doing labs, which has about 1600 people in it. They’re just jamming on productivity every day. So I really try to create a resource that can help people at every level of their business, whether they’re making $40,000 a year in their side hustle or they’re making a million dollars a year and they’re working on their systems and processes or they’re at $10,000,000 a year and they’re starting to think about two levels of leadership,

thrive nation. When we return, we’re going to talk more about getting more done while working less, getting more done while working less. Yes, and one way to do it is hire a proactive CPA.

That’s good. CPAS DOT com.

Do you find yourself ever feeling like, man, I do have financial freedom now, but I do not have time freedom. If you’ve ever had those thoughts where you just find yourself overwhelmed without the time and space needed to enjoy the financial freedom you’ve worked so hard to create. Today’s show is for you. We’re interviewing business coaching wizard Ari, my xcel. I graduated from the prestigious Wharton School of business who describes himself as an overwhelm ologist. He helps entrepreneurs to handle, optimize, and automate and pretty much outsource every thing in their lives. Now, if you didn’t go to the Wharton School of business, you might just want to listen in today because you might want to learn an idea or two from somebody who has had the opportunity to go to the Wharton School of business. Marshall, where did you go to college, Ohio Wesleyan. Talk to me about how much of what you learned or a couple of things you learned at college that you could definitely apply to your daily life today and maybe give us some things that you learned that definitely are not applicable to your daily life.

Let’s start with things that are definitely not a political. Okay, sure. Uh, so the, the ethics and religious studies course an entire course on that and talked about a variety of different things. Uh, I guess that is part of the liberal arts education. Can I real quick interrupt you? I don’t want to. Yeah. Okay. You got to one up. Me My freshman year at St, cloud State University. Every class I took was not applicable really is everything. I mean the, the, the vast studies of social science didn’t that. I’d never used that. Not knowing a ton, just a ton about Caesar Augustus. Never really, never. I haven’t used that yet to sell anything or building the thing. Um, my knowledge of human psychology specifically focused on Freud and his theories of the Oda Pis and Electra complex. Those are the things that I have never used and I try to get it out of my head.

I don’t even want to know that. Marshall Marshall, are you familiar with the oedipus complex? Uh, yeah. Is that where you’re falling in love with your mother? The [inaudible] complex is a concept psychoanalytic theory developed by Sigmund Freud, who introduced the concept in his interpretation of dreams in 1899, which I had to study at St. cloud state in 1999 or 100 years after Freud wasted all his time. I had to waste my time to keep the tradition. Now, the positive odom is complex, refers to a child’s unconscious, sexual desire for their opposite sex parents and their inherent subconscious hatred for these same sex parent. What? It’s ridiculous, the entire concept, uh, that he’s talking about. One one should not ponder these things to one should not have to take a test on these. Now let’s go with the electra complex. Okay? And then you can go back to you.

And so you can tell you all the things that you learned at college that don’t matter. Okay, so here we go. The electric complex. It is a, another theory developed this time. It’s proposed by Carl junk and he’s a neo freudian psychologist. So he’s newer than Freud. A new interpretation on Freud study, proposed by Carl John. It’s a girl’s psychosexual competition with her mother, for the possession of her father. What are we talking about this saying your daughter is trying to compete with your mom for your sexual attention. What the crap is going on. I had to learn that at college. Marshall, back to you. What did you learn in college? That was a complete waste of time? A calculus two. Um, I haven’t used calculus two. You don’t find yourself. There was like the day drifting and getting out your graphing calculator and points on a slope more beyond that.

It was like, it was like math Olympics. Um, it was just like exercising my brain. You don’t powers space shuttles. You don’t build the nuclear reactors. I’m sure somebody. I’m sure. I’m sure if somebody needs it, I would say you need it, then you need it. But furthermore you don’t need it to start a business. Give me one more thing you learn in college where you thought to yourself that really was something that I didn’t need to know. But man, I invested probably. If you think about how much college costs, I mean, I’ve probably invested thousands of dollars learning that and that’s probably something I don’t need to know. I don’t need to know organic chemistry. Can I go back to this neo fraudulent psychology that I learned? This is all. I’m not making this up. This is stuff that I had this. I’m just reading. This is textbook, um, what you’re learning. It talks about here and it says in his or her key psychological experience to developing a mature sexual role and identity. Sigmund Freud instead proposed that girls and boys resolved their complexes differently. She via penis envy and he via castration anxiety and that unsuccessful resolutions might lead to neurosis. Hence women and men who are fixated in the electra and Oda Po and stages of their psychosexual development might be considered father fixated or mother fixated.

Crap. Why is that something that I had to learn and why do I have to pay for that? So I transferred out of St. cloud state. Then I went to oral Roberts University and while attending oral Roberts University, I had to learn an insane, just an insane amount about the Egyptian culture, and I’ll tell you this, the pyramids, they can’t figure out how they did it. To this day, they can’t figure it out and I don’t care. I don’t care how they did it. I don’t want to see him. Have you been to Egypt? I’ve not. Any place where there’s a strong chance of me blowing up as a result of visiting is not a place I want to go to. Lazy Germany. Look over to the left there. You’re going to see the pyramids and then your senior writer, Jihadi terrorist trying to kill you. And folks, you’ll look over here. You’re going to see the Sphinx, which, uh, recently some of the terrorists came by and they actually shot at it, thus removing even more of its face behind me. That was a, an exploding, a ied. That right there, right there. And if you look to your left, that is a militant who appears to be trying to.

I’m not interested in seeing that. I don’t care. I have no, I don’t care about cuneiform, I don’t care about Papaya. Someone says what’s virus will put pirates was how they compressed reads and they made it into paper so they could come up with their primitive language called cuneiform, which they would make by carving crap out of the virus and the major portion of the civilization at that time and the earth arguably occurred between the, between the intersect between the tigris and euphrates because the Tigris and Euphrates rivers would deposit silt. This, this, this, and it was very fertile there. They would plant things and fertile land, and I know this because I paid to learn in college and it doesn’t matter, so if you. If you’re out there and you said, okay, I went to college, I graduated with a degree in business of some kind and now I need to create time freedom and financial freedom. Listen in as Mr Ari who actually went to the Wharton School of business, breaks down for you how to automate, optimize, and outsource large portions of your business and how to build an infrastructure that can handle it all for you.

Stay tuned.

I was hoping that you could share just briefly your stance on the, on the purpose of ongoing learning, what that means to you and why, uh, why that might be valuable to the listeners and in how maybe you’ve used ongoing learning, uh, in its values to grow your businesses.

Yeah, I mean, it, it’s, it’s part of how I live and breathe. Honestly, if you’re gonna make yourself replaceable that you had to replace that with something, right? So you always have to be learning. My unique ability and a lot of ways for me is connecting the dots. I just think that I’m really good at pattern recognition, seeing how this connects to this and this and come up with some new kind of automation software or a method. So if I weren’t learning mean, it’s like I wouldn’t be breathing

thrive nation. If you’re out there looking to build a commercial building or to expand existing commercial building, I highly recommend that you check out one of our great show sponsors, a wonderful company with a long history of decades of excellence. It’s Williams contracting. That’s Williams contract and you can learn more about them today. Will Dash [inaudible] dot com. That’s [inaudible] dot com. Today, they’ll get your project done on time and on budget will dash [inaudible] dot com.

We’re now entering the Dojo of Mojo and the thrive time show,

thrive time. Show on your radio and podcast,

download to the hundreds of thousands of you all around the world who choose to download this podcast each and every week. A big thank you to you and I want to give you something for free. All you gotta do is if you want to attend our next in person workshop, just find the thrive time. Show on itunes again, find the thrive time. Show on Itunes, step one, step two, leave us in objective review. Leave us a review about what you’re learning on the podcast, that kind of thing. And step three, email us proof that you did it to [email protected] And we will send you tickets to our next in person workshop absolutely free. And we cap our workshops at 2,500 people per year. So you want to take action while you still can now thrive nation. Today we’re talking about how to make yourself replaceable with the founder of a company called less doing.com.

Now, Ari Mizel is a graduate from the prestigious Wharton School of business and is a self described overwhelm ologist. He basically helps entrepreneurs to optimize, automate, and outsource various aspects of their business. And Marshall, before we get back into the interview with Mr Red, I’d like for you to share with all of our listeners six quick but very effective, very actionable optimization tips. These are, these are six moves that our listeners can use and if they will implement these six moves, their business will create more time and financial freedom for them. Here we go, Marshall, let’s make it happen. Okay. So number one, you have to create a sales call script. This just in this, Justin. So what you’re going to want to do is you’re going to want to take the best person in doing sales in your business and sit there and record specifically what they are saying.

And if you need help getting started on this, maybe you don’t have a best person, we actually will teach you on how to do it. If you go up to the podcast on thrive time show.com, we actually have entire shows. We’ll we’ll walk you through on how to create a call script. If you come to the workshop, we’ll give you a call script. We have sample call recordings from real businesses that have given us permission to share calls. It’s a game changer. Now, Marshall, move number two, this just in from our Home Office from the great state of Oklahoma, you must install a call recording software. So specifically the one that we recommend is clarity voice. That’s guys. I listened to some older shows and I thought that you guys used to recommend something else or here’s the deal. Every year we optimize and go with the best vendor, so they’re listening to the 2018 podcast or the 2017 or the 2016.

We’re always gonna recommend call recording, but the vendors may change and clarity. Voice is the best we have found in the world right now. They do all of the call recording for oxy fresh and for elephant in the room. I highly recommend you check them out today. You not recording your calls is the equivalent, the equivalency of being a basketball coach and not watching game film to see how you can improve Marshall. Step number three, we’re going to timing there as well. Step number three, create an operations checklist for fulfilling your product or service. What can I make it casual Marshall, because casualness causes casualties. Write down the specific steps that your team needs to take to deliver the product at a consistently high quality. Step number four, this just to head for home off schedule one recurring meeting per week where you sign and follow up on action items for what needs to be done.

You have to have one meeting where you assign everything to specific people and then follow up on that meeting each week and if you don’t follow up with your people. We love to fill each and every show with testimonials and we had a guy who came to a conference about couple of years ago and he attended and he said, I’m not going to make a checklist and I’m not going to follow up. I’m going to completely try to automate and just basically let my employees run wild and never follow up with them at all. I’m just going to give them a to do list and then I’ll just believe it’s going to be done and a Marshall, he couldn’t be on today’s show, but he didn’t call in and this is what he wanted to share with our listeners.

I am 35 years old and I live in a van down by the river.

It makes it awkward because our riverwalk office, our 20,000 square foot riverwalk office is located right by the river. Oh, and you can just see that van and he comes into the officer once a while and says, guys, I wish I would have implemented the checklist. And we say, it’s all right buddy. You just got to pay off all that debt repat. We kind of put that marriage back together, you know, I realized you were gone for a while. It kind of ended badly and you’re financially a disaster, but there’s still hope, but you got to sleep tonight in the van. Shit again is a consequence for not making those checklists.

Turns out his name was billy. Okay. Marshall Marshall. What is our next hot productivity tip? The next thing that you have to do is you have to schedule a group interview for hiring quality talent, a set time every week, same and invite everybody to the group interview. This is going to save you so much time. This is a great productivity tip, but Marshall already have good people. I don’t need to do interviews. I already have all the people that I need. Every single business that I’ve worked with to implement this system has become more productive, more profitable, hire better people in, makes management so much easier.

Marshall, the final productivity tip for all the listeners out there to help them create both time and financial freedom in their life and business. You got to agree on a standardized file naming and an organization system where you save all of your files on dropbox. It’s like an open can of diet. Coke can’t be your arch nemesis with if it spills on the computer, you lose everything, so organize all of your files on dropbox. Now, thrive nation, we talk a lot about systems, processes and how to become more successful, how to create time freedom and financial freedom, but I like to, if I can, each and every show, give you an example of somebody who’s actually implementing the systems and has actually had real results, not not real feelings, not real new feelings and concepts, but actual real results. And so now, without any further ado, it is time for.

All right, thrive nation. Here we go. This wind of the week

comes to us courtesy of complete carpet. This company, complete carpet. You can google them. It’s complete carpet care and 2017. They had 43 referrals between January and December, so basically a year they had 43 referrals. Now, in just seven months of this year, they have 106 referrals. They had 331 leads from Google all of last year and now this year, in just seven months, they have 378 leads from google actual deals from Google. Ladies and gentlemen, complete carpet has doubled their sales from last year versus this year and if you live in the Tulsa area, you can use complete carpet if you’re not inside the state of Oklahoma, use oxy fresh and if business coaching client complete carpet ever expanding to other states, may you struggle mightily, sir, but you are in Oklahoma where we can work with you. I’m so excited about your growth and it’s exciting to see you. So again, if you’re in Oklahoma, complete carpet care, use those guys. If you’re outside of Oklahoma for all that is holy. Don’t use anybody but Oxi fresh unless you happen to be in a city where there’s not Oxi, fresh like Owensboro, Kentucky, so thrive nation. Big shout out to complete carpet care. We could not be more excited for you. And now back to our exclusive interview with Ari Mizel, the life optimization and the business optimization guru from Wharton School of business.

Rae, I give you the final word, the final take here. What word of encouragement do you have for the listeners out there? Most of them are small business owners, uh, aspiring entrepreneurs of companies between $500,000 a year of revenue and probably 30 to 40 million. Uh, uh, what, what, what were final word of advice or encouragement would you have for the listeners out there?

And the biggest thing is that the, the challenges that you face in any of these different levels of your revenue, your growth, if you want to look at it. People had been there before. There’s lots and lots of people have been a that and whether they have a podcast or they’re a coach or there’s literature out there, don’t silo yourself. We see that far too often that they just take on this burden and you, you again, you associated your personal value with the output that you’re able to create it. It makes no sense. At the end of the day, you don’t have to trudge through the snow to get to the cabinet. Essentially. There is a way to ski over the top. She says to find it, uh, and hopefully somebody that is putting this information out there publicly and freely to help you.

Right. Well, Ray, thank you so much for your time. I appreciate you being on today’s podcast. We always want to end the show with a boom. We. Well, yeah, we have a lot of Caucasians on the show here, so we have to have kind of work on a rhythm therapy. We have to go find the beat here, but we do a three, two, one. Then we end with a boom. So Rae, can I bring that rhythm to us? Here we go. Here we go. Three, two, one. Boom.

Oh, Marshall, Andrew, get ready to sing along. Here we go. Oh, people from coast to coast hosts are experiencing Moses Singalong thrive nation. Until next time, don’t practice transcendental meditation. Public, New York City.

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