How to Create and Install Tracking Systems

Show Notes

In the game of entrepreneurship you must measure what you treasure and you must actually track where your new customers are coming from. Clay Clark and Dr. Zoellner how to track your numbers and why doing so consistently will help you to grow your business as a result of continuously improving your marketing systems.

Create and Install Tracking Systems

  1. Create Spreadsheet for Tracking (Use Google Sheets so the document is quickly retrievable and editable)
  2. EXAMPLE – https://www.dropbox.com/sh/5taa6cvq2aq4ms9/AABv9GcNiHuAtrJ3PapzHimEa?dl=0
  3. NOTABLE QUOTABLE – “If you can’t measure it, you can’t improve it.” – Peter Drucker – (An Austrian-born American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation.)
  4. NOTABLE QUOTABLE – “Know your numbers’ is a fundamental precept of business.” – Bill Gates (Co-founder of Microsoft)
  5. NOTABLE QUOTABLE – “Everyone needs a coach. We all need people to give us feedback. That’s how we improve.” – Bill Gates (Co-founder of Microsoft)
  6. NOTABLE QUOTABLE – “I’ve been struck again and again by how important measurement is to improving the human condition.” – Bill Gates (Co-founder of Microsoft)
  7. NOTABLE QUOTABLE – “I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better. I think that’s the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.” – Elon Musk (The entrepreneur and engineer behind Tesla, PayPal, SpaceX, etc.)
  8. ACTION ITEM – Create Tracking Sheet with the Following Fields
    1. Date (Which Dates Are You Tracking?)
    2. Revenue Generated from Advertisements
    3. Total Number of Clicks
    4. Total Number of Impressions
    5. Total Number of Leads
    6. Total Number of $1 Lessons
    7. Total Number of $1 Trials That Showed Up
    8. Total Number of Conversions
    9. Solvable Objections of the Week
    10. Notes
    11. Track Total Weekly Advertisement Spending for All Sources of Marketing
      1. EXAMPLES – Youtube, Search Engine Optimization, Referral Sources, Facebook, etc.)
Business Coach | Ask Clay & Z Anything

Audio Transcription

You are now entering the dojo mojo and the thrive time show kick it. Yes, you can can I kick it? Yes, you can can I kick it? Yes, you can can i. Guess you can. This is click clock on the mic and can my optical castano pinochet and I’m focused on the mission beach, the skills and kitchen the plans broadcasted from advance to the left, to the portland best business coach dance, to see it, and I’ll be to see it? Yes, that would stick it like batmandude. You are bringing the mild mild or mild. There’s a kind of chunky get chunky smooth, but as I’m walking down at salsa I’ll the stuff you’re laying down right now going to be in the extra spicy I have discovered my my genre. It’s it’s street vendors playing brass music with hip-hop. It makes so much sense. Does a business guy right at the street doing at him he’s got to do the little hot out there a bucket getting money right either, but they’re both on frontier’s mixed together, you’re mixing. You were a dj mixing going through for the conference. We have here, probably the one in june or april, we’ll see if I think I’m going to have an actual marching band like a drum line out there on saturday about the live street performers with the brass music, very good point, and that’s also something that we teaching our workshop in that is it. Music is very powerful in your business, so you’re, absolutely correct.

Music set the atmosphere music with people, yeah I remember my first job I was 13 or 13 years. Old I was washing dishes in a mexican restaurant. O’brien, all right, west, oak, beach, ca associates in the back and I kind of took it on myself on my arm, I mean I just took over the jukebox jukebox. Is my territory suave mente hispanic, music, okay, search, clever songs:do you know who’s in charge of the best business coach jukebox and epic construction shoulders you on that I think I need a dishwasher is so I can track their to go if people listen to mexican music, probably more mexican restaurant, probably more likely want to you, know, order another dish:i had your mexican food I said you never been a dj before. Well, you started as a dj style, my god ricky martin suavemente elvis crespo talk about installing tracking’s of exactly now tracking system, dr. Z as you’ve grown dr. Robert, zone associates. Tell me if this has become okay, I’m saying has become true or, if I’m, just speculating when you first advertising a one-legged marketing still like you’re only advertising with one piece of advertising : that’s yes! That was probably what was your first best business coach day one. It was the tv guide section of the local newspaper, tv guide, san I did a little bit wasn’t a 1/8 of a size smaller than that little little little corner at 32nd, I’m just hearing it, but I think it was one part of the paper that people would keep throughout the week. Cuz it had the weekly tv schedule. Eyemart, that’s would be sitting there on their on their table. You know all week long and the rest of paper that chunk after you know you were marketing options when I drove by I saw the sign correct to a friend referred me or three tv, guide, bingo, anybody ever say, I drove by and couldn’t see the sign. So I came in tricky. You should make your butt look back in my old notes, I’m, not sure if a little fun factory when you started your optometry clinic was your 1998 at 9191, okay, so 91! You know you probably listen to little bit ace of base I saw, the sign.

You probably have that money back then I saw the sign on so they have to cut it out and bring it in. Did it blow your mind when they brought it in with full moves? So then you did the next like some pic of the next. Like you technically, the yellow pages were probably the first one tv guy second tv guide august 3rd radio station. You don’t need to track all you track is gross revenue and how much are spinning on ads going to everyone start saying:i saw your ad I saw the radio I saw on tv guide I saw it from a friend. I saw the sign. My personal best business coach jerk told me:i have a coupon and I and I realize it’s some point. It didn’t matter if it didn’t matter what brought the man, because I was committed to having multiple eggs and committed to do putting the money on advertising, but I would bet you at if we had 10 new business. Coaching clients were working with a 10 on the screen, so you can see it. I bet you 90% of the business owners have never tracked their advertisement ever so this is a new business. They just opened up in owasso about 8 weeks ago and they have sold you that twenty seven send dollars. That’s a tip top k-9 location in owasso. That’s roughly the operating a 70% profit margin, look at that dude $3.21 on ads and he brought in $5,963 of deposits and $27,000 of gross revenue on less than $300 of total. Add spam kids these days. Have it so easy enough to give you a gun to get to have at it? You know what today is significantly easier:ignifica people that currently do. Oh, no I’m, saying it’s gotten easier:every year. Here’s the deal peter drucker! If you were here, they lie legendary management, expert and check out the show his credentials up there. So I don’t know belabor it on show david. He is a if you don’t know anything about management books, you’ll read peter drucker books, but he is known as the father of management. He says see.

If you can’t measure it, you can’t improve everything. He says. If you can’t measure it, you can’t improve. Why is it why you have time if you can’t measure them? How do you know it’s getting better? Where would you have to know it started here and it’s going to hear I just go off of feel primarily I lose myself without if I do what I can dogs have four legs right, but most of my good dog do that offer to give your kid dog if you put up a perm on a on a woman, but you can’t put on a dog that take about that. Pic only have three legs of altruism for how I do my marketing I’m looking out window bay window to pick walks by with only 3, left and I looked at them to farmer or that they’re in the kitchen you know making breakfast for the all the people living in it and staying there. That’s what’s up with that pig, that’s a special pig! You know my grandson was in the in the back barn and it caught on fire and that pig went in there and got him and pulled him out and saved his life. Really I said wow does that it was that he lost his leg in the fire to go pick that good. You don’t need it all at once. Oh good! That was a pretty good day. Bill gates has a lot of things to say about tracking your number, so we come back from the break. Bill gates will see. Bill gates can out-do dr. Z’s pig joke with some animals that can be life or life changing tables from bill gates. You decide stages of drive. Time show on your radio 10, the world’s best business workshop, led by america’s number one business coach for free by subscribing on itunes and leaving us an objective best business coach review, claim your tickets by emailing as proof that you did it and your contact information to info at drivetime show.Com, who was saying if I personally became a form of music if it form of music was me, I think that that music type would be a street performing brass band, because it’s like it, it’s it’s detailed. It’s tight, it’s a sink, but it’s kind of crazy. It’s kind of crazy night I do with that info was really nice and someone’s listen to that right now, going what’s the catch. What’s the catch, I mean seriously.

What’s what’s the catch me walk you through. The hood is one of our advertisers, and so, if you have been in tulsa for any amount of time at all, you’ll know that doctors, the owner, has faithfully advertised on radio well before our show went on. The ruc are chosen on the year on the air for about a year-and-a-half and he’s been advertising in tulsa on the radio for 26 years, and so you advertise the rumor. Has it on radio because it works absolutely call hun. You know and hadn’t been a big advertiser before and he’s not know he’s eating. He said I would like to become the doctor’s, the owner of accounting, and so he decided to start advertising and it’s crazy how many business owners listen to this station, and so over time he said:i want to advertise more I want to be a bigger part of it, because so many people ask us hey mr. Thrive business coach. Who do you recommend for accounting? Because if you look at all the statistics that are out there, if you ask the average person, if you ask the average person, if you ask yourself not your average, do i, like my account until i, like on a scale of 1 to 10 of 10, is a very proactive accountant in one is very reactive. How proactive is your best business coach account, and most people upon further review are not happy with the level of productivity of your account and supposed to be in order for us to make a bigger impact and to make a win-win to help more people in tulsa, improve their businesses and to get in front of more clients. I would like to subsidize or or sponsor the workshops into this. What happens? Paul is the one paying the money, no such thing as a free lunch. There you go so what you do is all you have to do your part. So if you go to, if you find drive time show on itunes, why you have to do a google search, just search on google for thrive time show, and the word itunes once you find that at the time of this recording I’m going to pull it up real quick here so cheppamma to do it I’m not see how long it takes me here. We almost have been thrive time show on itunes, and it came up here. I see it all right. Now, things have a good time. It was recording I’m going to go ahead and click the blue button here to you, the showing itunes in itune when I click that then it’s going to have a prompt. It says:do you want to open itunes I say yes, follow the blue, follow the blue and do what I have to do is I have to click the subscribe button, which is underneath our thumbnail so that we’re about 90 seconds in then I write. An objective review can I email in proof that I did it i? Even my email and proof that I actually wrote a review to info at thrive time? Should not, I send my contact info. We divided up there within 593 reviews. What’s what’s our score? Our stars score is pretty much 5. Star really yeah I mean right now, I mean if you type in thrive time show and I haven’t looked at it lately. So if you pull it up, we have potassium today on google 3.

We have 347 people that have written reviews about our conferences and we have one gentleman that wasn’t happy because he said that the hotel, accommodations, weren’t good. The only thing I could say is that i, actually don’t we we don’t as up as a program we we we we, we recommend that people would stay at the renaissance hotel. We have good good relationship with them. We recommend you might just stay at the holiday inn at the aquarium and river spirit. Does a great job of the person did not I swear to recommend and they just book something and they feel like. We could have been more helpful and advising them as to where to stay in so that would be r14 stars wow things are going well at the thrive. Nation weed encourage you to be join the conversation attended. The workshop buy your tickets today at the right time should I come or your tickets are free by leaving us an objective reviews yeah and the other thing: that’s not a catch. Is it snow up, sailing, there’s, no okay, but I just want to really good the super best business coach package. She went to match and a breakout session where we teach really the office of the stuff. You know that’s next, you know $2,700 and that’s. Why that’s why? If you type in thrive timeshare reviews into google, you can see over 500 video reviews from real people on video explaining experience. You can hear that time and time again that there was no upselling there’s no high pressuring nosey bill gates has three notable quotable about knowing your numbers I’m going to read them on. Oh I’m, a see if you can break them down there we go, he says, know your numbers. Knowing your numbers is a fundamental precept of business. He goes on to Say:i’ve been struck again and again why?

How important measurement is to improving the human condition? He says we all need people to give us feedback. That’s how we improve so I think he’s really passionate about us doing our numbers. If you don’t look at your email on a regular basis, if you’re, not, if you don’t know what your numbers are, if you don’t know what it cost to bring somebody in, if you don’t know what your profit margin is, if you don’t know how much it cost to make that widget, if you don’t know your number, if you are at the picture this it’s a windy day, you got the kids loaded up picnic, picnic basket and you’re going you’re going to the marina to get on your brand new sailboat that you just bought except unbeknownst to you. They forgot to put a runner on it. Can you load up the best business coach family? Can you kick off from the dock and you go out there and you can’t control when you’re going? That’s scary, that’s scary! That’s what it is. If you don’t know your numbers, how can you just make it to management decisions? I, hear people all the time say I’m going to make up for it in volume. Yeah, that’s fine volume works both ways, though I hear people that are literally they lose money on every deal and they want to do more. Deals, buy more trucks to the contractors out there, listening, who don’t charge a deposit and who aren’t firm with their payment terms and we’re spending credit, or they are the business owners out there, their invoicing, people and then not staying on top of it. How much money is owed to them? Talk to the person who’s fighting can I preach to them. How to preach in a while can I get an amen? Can I get an amen, listen to hear nobody wants the money in your bank more than you should want it. Shame on me for not telling you to go, get the money.

What did you want to go? Get the money, what you say go get the money, that’s what he say this before I start come on now:cuz I’m, not a clown! That’s good! Come on now come on now. Yeah i, like the african, american, energy and i, were back at like a presbyterian church. If you don’t, if you don’t do the job very proactive, I’m, getting the money and i, don’t know why you know if your construction guy, for example, you’re really good at what you do you really good at all that kind of stuff? But there seems to be this to me today because they’re not tell me to go out to the deal. They’re not tell me to come in and get the deal. You know if they’re not came to do that, but there’s something about going and I sure would like i. Don’t understand, isn’t even really have tried to understand and I at chop your best business coach i, don’t get it there’s guys out there you have to buy those materials before you can even start. So it makes sense to the customer that you need money. It’s not like quiet can I give an example. There is a printing vendor I used to work with years ago. They would send me an invoice for ink that would be like $1,000. What’s a good meal to the wrong address, they would send it later or whatever and I talked to the owner to small business and I said:hey can I just put a credit card on file please each month, will you just email me a receipt just charge it and they said we’re not set up to do credit cards that cost like an extra to 3% i. Just am so sleepy I’m not getting. Eventually, this guy goes out of business or talking to the guy and I said how many people were like making me want. A business office said he’s trying to collect everything. I said how many people were like me that I owed you more than 3 grand that you notified last minute that we haven’t paid you.

How many of us were that he was all there was probably hundreds, yeah I think act like one and stay on top of it right I think it’s very important to have a feedback loop where you’re constantly thinking about what you’ve done and how you could be doing it better. I think that the single best advice, a piece of advice, constantly think about how you could do things better and questioning yourself susie on a capstone thought, hear your business coach will help all the listeners out there building effective tracking sheet beverly out there that I’m too busy to track I forgot to track. My best business coach husband was going to track. My wife is going to be the track and I just don’t have time to track. My cell see what would you say to someone whose perpetually not tracking will you got to inspect? Would you expect that is the way you do it? That’s one of the forms of doing that. You don’t just show up a job to go well, i, guess everybody’s here and I guess looks good feels good, looks good for the team. It allows you set some goals today. If we do this, when we get something, that’s why we’re talking about how to name your company

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