New York Time best-selling author Dan Heath, breaks down power tools for intentionally creating memorable moments in the minds of your ideal and likely buyers.
Do you want your ideas to be understood when people hear it?
Do you want your ideas to be remembered over time?
Do you want your ideas to change how people think and act?
BIOGRAPHIES OF DAN HEATH
Who is Dan Heath?
Dan and his brother Chip, are best-selling authors of four books: Decisive, Switch, Made to Stick, and their latest, The Power of Moments. All four are New York Times bestsellers, and all four have earned Amazon ratings of at least 4.6 out of 5.0 (across 2,600 reviews). The Heath Brothers’ books have been translated into over 30 languages.
Previously, Dan worked as a researcher and case writer for Harvard Business School. In 1997, Dan co-founded an innovative publishing company called Thinkwell, which continues to produce a radically reinvented line of college textbooks.
So Dan, tell us about your new book The Power of Moments: Why Certain Experiences Have Extraordinary Impact and what inspired you to write this book?
In Power of Moments you write,
“Our relationships are stronger when we perceive that our partners are responsive to us. (The term used frequently is “perceived partner responsiveness.”) Responsiveness encompasses three things:
Share with our business conferences listeners what you mean by this.
Dan, in The Power of Moments you write,
“Psychologists have discovered that, in assessing the experiences we’ve had, we don’t average our minute-by-minute sensations. Rather, we tend to ignore or forget most of what happened and focus instead on a few particular moments: the peaks, the pits, and the transitions.” can you share why this information is so powerful?
Dan, during your video presentation on Fast Company’s website you say,
NOTABLE QUOTABLE – “There’s a puzzle about our memories of experiences let’s call it the Disney paradox and if you’ve been to one of the Disney theme parks you’ll know exactly what I’m talking about if we were to sample your happiness level let’s say a couple of dozen different moments over the course of your park visit my guess is that in a majority of those moments you would actually be happier sitting on your couch at home it’s less humid there less crowded you can get a hot dog for less than 10 bucks but as we reflect on our park visit it might be one of the highlights of the year why is that?
In an excerpt of your book, The Power of Moments posted on Fast Company you write,
NOTABLE QUOTABLE – “Moments are not created equal. Our experiences are mostly forgettable and occasionally remarkable. But those remarkable moments don’t create themselves. What if we didn’t just remember the standout moments of our lives and work but made them? We can be the designers of moments that deliver elevation and insight and pride and connection. These exceptional minutes and hours and days—they are what make life meaningful. And they are ours to create.
What does your book writing process look like?
Dan, many brothers struggle just to get along, but you and your brother have written four New York Times best-sellers, share with us how your writing relationship got started and why you think that you two get along so well.
I’m obsessed with your book Made to Stick, where you break-down a few common myths, as a way to teach why ideas that are stuck:
In your book, Made to Stick you teach the “S.U.C.C.E.S. Method,” I would like to have you break down each concept because I literally believe that these concepts are life-changing for business owners, managers, leaders and anybody who wants to become better at communicating with humans.
Simple: You write about the importance of finding the core of any idea and then prioritizing your ideas. You share that we all must become masters of exclusion and must stick to one core idea, why have you found this to be effective?
NOTABLE QUOTABLE – “You don’t have to speak monosyllables to be simple. What we mean by simple is finding the core of the idea.” – Made to Stick – Why Some Ideas Survive and Others Die
Unexpected: You describe in Made to Stick that we must grab the attention of people by surprising them, violating their expectations and by generating curiosity…why is this so important?
NOTABLE QUOTABLE – “The most basic way to get someone’s attention is this: Break a pattern.” – Chip Heath – Made to Stick – Why Some Ideas Survive and Others Die
NOTABLE QUOTABLE – “The first problem of communication is getting people’s attention.” – Made to Stick – Why Some Ideas Survive and Others Die
Concrete: You write that an idea must be grasped in a way that it can be remembered later. What does it mean to communicate in a concrete way, and where do most people get this wrong?
NOTABLE QUOTABLE – “When you say three things, you say nothing.” – Made to Stick – Why Some Ideas Survive and Others Die
Credible: In Made to Stick you push for leaders to make sure that their ideas are perceived to be credible by encouraging people to actually test your ideas for themselves…walk us through why this is so important.
NOTABLE QUOTABLE – “The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it’s like to LACK that knowledge.” – Made to Stick – Why Some Ideas Survive and Others Die
Emotional: You break down the importance of helping people to see how important and idea is by letting people feel something. What are the best moves that our users can use to let people feel something when they communicate.
NOTABLE QUOTABLE – “The most basic way to make people care is to form an association between something they don’t yet care about and something they do care about.” – Made to Stick – Why Some Ideas Survive and Others Die
Stories: You drill down in the importance of stories, and why they are absolutely essential for effective communication. Why are stories so important for anybody looking to influence others and to make their ideas stick?
NOTABLE QUOTABLE – “For creating a successful idea: Create a Simple Unexpected Concrete Credentialed Emotional Story.” – Made to Stick – Why Some Ideas Survive and Others Die
What kind of applicable nuggets can people find in your book
What is the website everyone can go to?
Do I Need a College Degree?
My name is Josiah ______ I’m seventeen years old and currently am going to be a senior at ________ high school. I have attended the in person workshop and I listen to the podcast everyday and I just got through with a conversation with my parents and they want me to go to college and get a business degree and because I have Indian blood I can go to college for really cheap. They also suggested that I go to TCC for two years just so I can have a degree. I’m perplexed with my situation and need guidance and help in understanding if it’s truly valuable for me to go?
I also work at the ______ gym and talked to my boss a little while back about college and he said to quote
“I’m not going to tell you that you have to go to college to be successful”
I believe that and also believe that your podcast and in person workshops have helped me grow tremendously not only in my knowledge of business but it is always helping me grow into an even better person.
My parents say that I have bought into a sales pitch or a scam and that you guys want me to pay you money for a coaching program and that I just don’t understand the value in a college degree. I also know that my parents are neither wrong nor right because college worked for them but I feel in my heart that it’s not for me.
NOTABLE QUOTABLE – College gives people learning and also takes away future opportunities by loading the next generation down with debt. – Peter Thiel
FUN FACT – Actually, College Grads Are More Likely To Be Bartenders Than Engineers http://www.businessinsider.com/actually-college-grads-are-more-likely-to-be-bartenders-than-engineers-2012-4
FUN FACT – “Only 27 percent of college grads have a job related to their major” – https://www.washingtonpost.com/news/wonk/wp/2013/05/20/only-27-percent-of-college-grads-have-a-job-related-to-their-major/?utm_term=.9e822bc4a56f
How Do I Get Strategic Partners?
“We are launching a fun new backyard game called ________ on Kickstarter. Wondering if you have any creative marketing ideas on driving traffic to the _________ page or getting strategic partners or micro-influencers to promote a fun new product?” – Mike
AMPLE EXAMPLE – www.rusticcuff.com – Rustic Cuff – Jill Donovan
ACTION STEPS –
NOTABLE QUOTABLE – “The Mastermind principle consists of an alliance of two or more minds working in perfect harmony for the attainment of a common definite objective. Success does not come without the cooperation of others.” – Napoleon Hill
How Do You Proactively Grow a Carpet Installation Company?
Biggest Limiting Factors: