How to Enter the Mastermind of Clay Clark and the Thrivetime Show

Show Notes

Clay is answering Thriver interview questions as they try to find out what makes up the business genius of Clay Clark and the Thrivetime Show coaching system.

How to Get Into Clay’s Mastermind – Mike (From Milwaukee)

Tenacious – Not readily relinquishing a position, principle, or course of action; determined.

  • No Greed
  • Loyal
  • Coachable
  • Diligence – The steady application of effort.

NOTABLE QUOTABLE – “The Mastermind principle consists of an alliance of two or more minds working in perfect harmony for the attainment of a common definite objective. Success does not come without the cooperation of others.” – Napoleon Hill

FUN FACT – Why half of Americans can’t come up with $400 in an emergency – https://www.usatoday.com/story/money/personalfinance/2017/10/06/why-half-of-americans-cant-come-up-with-400-in-an-emergency/106216294/

FUN FACT – Survey: 69% Of Americans Have Less Than $1,000 In Savings – https://www.forbes.com/sites/niallmccarthy/2016/09/23/survey-69-of-americans-have-less-than-1000-in-savings-infographic/#671a8f9f1ae6

NOTABLE QUOTABLE – “Be so good they can’t ignore you.” – Steve Martin

FACT – “The U.S. Chamber of Commerce estimates that 75% of employees steal from the workplace and that most do so repeatedly.” – https://www.cbsnews.com/news/employee-theft-are-you-blind-to-it/

Book Recommendation – https://makeyourlifeepic.com/tulsa-pr-firms-business-book-reviews/

What are some of the ways that you demonstrate your core values or beliefs to your team?

ACTION STEPS

  1. You have to define your goals for your life in the F6 areas.
  2. When you have an opportunity, if it is not in line with your goals or values then do not do it.

AMPLE EXAMPLE – Clay does not travel for business or do dinner meetings for work. This is because he places a high value on family.

What did you change in to become a more committed person?

Clay – I changed the people I was hanging around.

  1. MYSTIC STATISTIC – 70% Of Your Employees Hate Their Jobs
    1. https://www.forbes.com/sites/carminegallo/2011/11/11/your-emotionally-disconnected-employees/#9487d2142d5c

How Do You Keep Yourself Motivated?

George Michael “Micky” Ward Jr. (born October 4, 1965), often known by his nickname of “Irish” Micky Ward, is an American former professional boxer who competed from 1985 to 2003. He challenged once for the IBF light welterweight title in 1997, and held the WBU light welterweight title in 2000. Ward is widely known for his trilogy of fights with Arturo Gatti (two of which received Fight of the Year awards by The Ringmagazine), as well as his relentless pressure fighting style. In the 2010 film The Fighter, based on his early career, Ward was portrayed by Mark Wahlberg.

ACTION STEPS

  1. Surround yourself with good people
  2. Feed your mind positive food
  3. Understand and embrace the idea that inspiration is the reward. It is not what you need to start

NOTABLE QUOTABLE – “Being responsible sometimes means pissing people off.” – Colin Powell (During his military career, Powell also served as National Security Advisor (1987–1989), as Commander of the U.S. Army Forces Command (1989) and as Chairman of the Joint Chiefs of Staff (1989–1993), holding the latter position during the Persian Gulf War. Powell was the first, and so far the only, African American to serve on the Joint Chiefs of Staff. He was the 65th United States Secretary of State, serving under U.S. President George W. Bush from 2001 to 2005, the first African American to serve in that position.)

NOTABLE QUOTABLE – “The less you associate with some people, the more your life will improve. Any time you tolerate mediocrity in others, it increases your mediocrity. An important attribute in successful people is their impatience with negative thinking and negative acting people. As you grow, your associates will change. Some of your friends will not want you to go on. They will want you to stay where they are. Friends that don’t help you climb will want you to crawl. Your friends will stretch your vision or choke your dream. Those that don’t increase you will eventually decrease you.

Consider this: Never receive counsel from unproductive people. Never discuss your problems with someone incapable of contributing to the solution, because those who never succeed themselves are always first to tell you how. Not everyone has a right to speak into your life. You are certain to get the worst of the bargain when you exchange ideas with the wrong person. Don’t follow anyone who’s not going anywhere. With some people you spend an evening: with others you invest it. Be careful where you stop to inquire for directions along the road of life. Wise is the person who fortifies his life with the right friendships. If you run with wolves, you will learn how to howl. But, if you associate with eagles, you will learn how to soar to great heights.

“A mirror reflects a man’s face, but what he is really like is shown by the kind of friends he chooses.”

The simple but true fact of life is that you become like those with whom you closely associate – for the good and the bad.

Note: Be not mistaken. This is applicable to family as well as friends. Yes…do love, appreciate and be thankful for your family, for they will always be your family no matter what. Just know that they are human first and though they are family to you, they may be a friend to someone else and will fit somewhere in the criteria above.” – Colin Powell (During his military career, Powell also served as National Security Advisor (1987–1989), as Commander of the U.S. Army Forces Command (1989) and as Chairman of the Joint Chiefs of Staff (1989–1993), holding the latter position during the Persian Gulf War. Powell was the first, and so far the only, African American to serve on the Joint Chiefs of Staff. He was the 65th United States Secretary of State, serving under U.S. President George W. Bush from 2001 to 2005, the first African American to serve in that position.)

ACTION STEPS:

  1. Install security cameras in your automotive shop. – https://www.arlo.com/en-us/default.aspx
  2. Tell your team that you plan on the expanding in the mid-term (which is true).
  3. Begin weekly group interviews.
  4. Have good candidates shadow you.
  5. Fire people that choose to not do a good job (pick off the bottom feeders one at a time).

Answering Joseph’s Question – How to Recruit New People Without Upsetting Your Current Team

“I heard of you guys on your Podcast about 3 weeks ago, and I’ve been listening on my commutes ever since.  I love the show! How to start my weekly hiring meeting without upsetting my current team. I’m in the auto body repair industry and it can be very difficult to replace a team member (lack of candidates). Which I know is what makes it all the more important to get started, but I’m struggling a little.” – Joseph W

Lamp Posts in the Fog – The Process of Starting a Business

“My name is Emilien and I am 17, this summer I plan to start a business on my own but I fear my path is too complicated for a startup and I honestly don’t know where to start. Do I take everything one at a time? Or do I start from the very beginning?  Worriedly, a listener.” – Emilien T 

Shout Outs – “I heard about your book on the Thrivetime show podcast! Absolutely love the show and listen regularly!!” – Laura C 

“I started a professional home organizing business about 3 weeks ago now. I have a few appointments scheduled in the weeks to come from my sphere of influence, but in order to expand I’m thinking about making cold calls. I plan to call people who have their home on the market and are planning on moving soon. I am hoping to book appointments to help with either staging and organizing their home to help it sell quickly OR for moving services (packing their house or unpacking their home after they move).  My question is: What are the best things to say over the phone to establish rapport quickly and book appointments? I plan to offer a free 1 hour consultation, but most in my business also do this. I’m trying to find my purple cow and a script to help convert these cold calls into clients.” 

Answering Emilien’s Question – What the First Steps for Starting a Business?

“My name is Emilien and I am 17, this summer I plan to start a business on my own but I fear my path is too complicated for a startup and I honestly don’t know where to start. Do I take everything one at a time? Or do I start from the very beginning?  Worriedly, a listener.” – Emilien T

NOTABLE QUOTABLE – “Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.” – Conrad Hilton (The founder of the Hilton Hotel Empire)

NOTABLE QUOTABLE – “Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.” – Walt Disney (The co-founder of The Disney Empire who lost it all twice in route to building Disney)

NOTABLE QUOTABLE – “An entrepreneur is someone who will jump off a cliff and assemble an airplane on the way down.” – Reid Hoffman (An early member of the original PayPal team and the founder of Linkedin)

ACTION ITEM

  1. Attend a workshop and we’ll show how all of the pieces of the puzzle connect.
  2. Create a website for your company
  3. Create your marketing materials
  4. Attempt to sell your product or service to at least 15 people.
  5. Document what works into a workflow.
  6. Attend a workshop and we’ll show you the force.

How to Make a Cold Calling Script

Answering Laura’s Question – “I heard about your book on the Thrivetime show podcast! Absolutely love the show and listen regularly!! I started a professional home organizing business about 3 weeks ago now. I have a few appointments scheduled in the weeks to come from my sphere of influence, but in order to expand I’m thinking about making cold calls. I plan to call people who have their home on the market and are planning on moving soon. I am hoping to book appointments to help with either staging and organizing their home to help it sell quickly OR for moving services (packing their house or unpacking their home after they move).

My question is: What are the best things to say over the phone to establish rapport quickly and book appointments? I plan to offer a free 1 hour consultation, but most in my business also do this. I’m trying to find my purple cow and a script to help convert these cold calls into clients.” – Laura C

The Goal is to Schedule an Appointment:

  1. Rapport
    1. The other party must talk 70% of the time
    2. The other party must like and trust you
  2. Needs
    1. You must ask them if they are in need of somebody to help them stage the home and get it ready to sell?
  3. Benefits
    1. Share with them 3 benefits / solutions you provide (supported by facts)
  4. Close
    1. Clarify the next steps.
    2. Clarify what day they could meet in person.
    3. Clarify with them what specific time they want to meet.
  5. Isolate Objections

Action Item:

  1. Attend an in-person workshop so we can show you how call recording and scripting truly works.
  2. Download the Amazon best-selling Start Here book for FREE at ThrivetimeShow.com so that you can get the downloadables about script writing.
  3. Install call recording (ClarityVoice.com)
  4. Read “Soft Selling in a Hard World” by Jerry Vass
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