How to Grow a Float Tank Center – Ask Clay Anything

Show Notes

Clay Clark shows Georgina and the Thrive Nation the proven path for growing a float tank business in Florida. Listen and learn how you can apply these proven paths to your business to see huge growth.

Biggest Limiting Factors:

  • 6-8 months until the business is in full operation
  • Branding
  • Marketing
  • Sales

Path:

  • Step 1 – Register your Google map as soon as possible
  • Step 2 – Get 100 Google reviews as soon as possible
      1. AMPLE EXAMPLE – Sushi Fork in Tulsa, OK.
      2. MYSTIC STATISTIC – “88% of consumers trust online reviews.”
      3. https://www.forbes.com/sites/jaysondemers/2015/12/28/how-important-are-customer-reviews-for-online-marketing/#472b1a391928  
  • Step 3 – Create a Google canonical compliant website
      1. Reviews – Must get to 100 reviews as soon as possible (40 before ads will be trusted)
      2. Canonical Compliance
      3. Most Content  – must write 100 pages of content as soon as possible
      4. Most Mobile Compliance
  • Step 4 – Design a No-Brainer That Works
      1. AMPLE EXAMPLE –
        1. EITLounge.com – $1 first haircut
        2. Oxifresh.com
        3. Fullpackagemedia.com – ½ off of your 1st shoot
  • Step 5 – Design Retargeting Ads
      1. FUN FACT – The average person has to visit your website 4.7 times – The Retargeting Playbook
      2. AMPLE EXAMPLE – www.harrys.com
        1. Then pull up www.cnn.com and www.foxnews.com and www.tulsaworld.com
  • Step 6 – Launch the Group Interview Process
    • Your team needs to:
      • Have the capacity to do the job
      • Have the want to do the job.
  • Step 7 – Determine Your Profit Per Customer
  • Step 8 – Determine the Number of Deals You Need to Get Per Week to Achieve Your Goals
  • Step 9 – Create an Inbound Sales Script
  • Step 10 – Install Clarity Call Recording
  • Step 11 – Install Pro 2 Cameras in Your Lobby So That You Can Verify That Your Team Is Doing Their Job
  • Step 12 – Set a Fixed Weekly Time to Meet with Your Team About Your Key Performance Indicators (to ensure that no one is drifting)

 

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