How to Make Your Existing Business Grow | The Luke Owens and Hub Gym Case Study – Ask Clay Anything

Show Notes

If 90% of startup businesses fail according to Forbes and the average American business is growing at a rate of 3%, why is The Hub Gym experiencing sustained year over year growth of more than 50%? Luke Owens shares his journey through implementing the 13 Step Proven Path created by his business coach, Clay Clark.

  1. Step 1 – Establish revenue goals
    1. Install a whiteboard in  your workspace and write down your revenue goals on it.
    2. 3 P’s of successful business
      1. People – You want to have great people in your organization
      2. Product – You have to be proud of your product
      3. Profit – You must make a profit
  2. Step 2 – Establish number of customers you need to break even and then hit your financial goals
    1. NOTABLE QUOTABLE – “One of the main reasons people don’t improve is that they are not honest with themselves.” – Lee Cockerell – (The former Executive Vice President of Operations for the Walt Disney World® Resort. “As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, four theme parks, two water parks, a shopping & entertainment village and the ESPN sports and recreation complex)
    2. NOTABLE QUOTABLE – “Every time I read a management or self-help book, I find myself saying, “That’s fine, but that wasn’t really the hard thing about the situation.” The hard thing isn’t setting a big, hairy, audacious goal. The hard thing is laying people off when you miss the big goal. The hard thing isn’t hiring great people. The hard thing is when those “great people” develop a sense of entitlement and start demanding unreasonable things. The hard thing isn’t setting up an organizational chart. The hard thing is getting people to communicate within the organization that you just designed. The hard thing isn’t dreaming big. The hard thing is waking up in the middle of the night in a cold sweat when the dream turns into a nightmare.” – Ben Horowitz, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
  3. Step 3 – Establish the number of hours you are willing to work on the business
    1. 1 hour weekly group interview
    2. 1 hour weekly  all staff meeting
    3. 1 hour weekly of accounting
    4. Have a daily team huddle
  4. Step 4 – Determine your Unique Value Proposition (Your Purple Cow)
    1. NOTABLE QUOTABLE – “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin
  5. Step 5 – Improve branding
    1. NOTABLE QUOTABLE –  “If you give someone a present, and you give it to them in a Tiffany box, it’s likely that they’ll believe that the gift has higher perceived value than if you gave it to them in no box or a box of less prestige. That’s not because the receiver of the gift is a fool. But instead, because we live in a culture in which we gift wrap everything– our politicians, our corporate heads, our movie and TV stars, and even our toilet paper.” – Michael Levine (The PR consultant of choice for Nike, Pizza Hut, Michael Jackson, Prince, etc.)
  6. Step 6 – Create a 3 Legged Marketing Stool
    1. NOTABLE QUOTABLE – The missing ingredient for nearly all of the 1,000-plus clients I have worked with directly to improve their businesses is pigheaded discipline and determination. We all get good ideas at seminars and from books, radio talk shows and business-building gurus. The problem is that most companies do not know how to identify and adapt the best ideas to their businesses. Implementation, not ideas, is the key to real success. – Chet Holmes
  7. Step 7 – Create a sales conversion system
    1. Write a call script
    2. Pre-written email
    3. Pre-written text messages
    4. Create a sales one-sheet
    5. Record your calls
    6. Install cameras in your place of business
  8. Step 8 – Determine your customer acquisition costs
  9. Step 9 – Create repeatable processes and systems
    1. Have a checklist for everything
  10. Step 10 – Management and execution
    1. All employees have the same 3 excuses until you become an effective manager
      1. Excuse 1 – I forgot
      2. Excuse 2 – there was a miscommunication
      3. Excuse 3 – Emotional justification for not doing their jobs
  11. Step 11 – Sustainable weekly schedule
  12. Step 12 – Human resources
    1. You are never done recruiting and you must always do a weekly group interview.
  13. Step 13 – Accounting
    1. NOTABLE QUOTABLE – “The big pig at the trough eats first” – Dr. Robert Zoellner
      1. This means that you have to pay yourself first because the business is a vehicle to deliver you to your goals.

NOTABLE QUOTABLE – “Remember, inspiration unused is merely entertainment. To get new results, you need to take new actions.” ― David Bach, The Automatic Millionaire

Steps to create time freedom within your company:

  1. Establish a rule with your team that they can only talk to you during the set daily meeting time
  2. Create an organization chart so that the team knows who to call when they need something.
Business Coach | Ask Clay & Z Anything

Audio Transcription

Do you have questions? America’s number one business coach has answers. It’s your brought up from Minnesota. Here’s another edition of ask clay. Anything on the thrive time business coach radio show? Oh yes.

Welcome back to the business coach conversation. It is the thrive time show on your radio, and today we’re answering the question that so many people have. How do I make my business grow with Luke Owens, with the hub Jim? He’s a case study, meaning that he is a real bonafide example that you can verify, have a real entrepreneur who’s having real growth and real business as a result of implementing the real system. So Chubb, I’m going to walk you through real quick, the steps you have to take us to grow your business and then I’m going to have luke owens share his hot and fresh take on how we did it. Okay, let’s do it. Step number one, Luke had to establish his revenue goals, right? Step one, step two, he had to establish the number of customers he needed to break even and to achieve his goals.

Step three, he had to establish the number of hours that he was willing to work on his business to grow the business. Step number four, he had to determine he is unique value proposition. What makes the gym different from other gyms? Step five, we had to improve the branding, right? So step five, improve the branding. Step six, we had to create a three legged marketing stool. Step number seven, we had to create a sales conversion system. Step number nine, we do create repeatable systems, processes, and File Organization, Aka checklists, the whole deal. Step number 10, we don’t want how to manage people effectively. Step number 11, we had to create a sustainable and repetitive weekly scheduled. Step number 12, we had to learn human resources and how to recruit people. And step 13, we’ve had to learn how to do our accounting. So step number one, Luke, talk to me about the revenue goals. I’m not asking you on the, on the air here to share your specific numbers, but why? Why was it so important for you to start tracking your numbers and how has that helped you?

Well initially, you know, that was the first question that Chubb asked me, like what, what is your financial goal? And at that time it was, it was kind of tough to, to identify that, right? So which taught me that if you’re running a business, you know, you probably should have some idea of where you are financially and where you want to go. So that was the first lesson for me is I, I hadn’t identified that and I obviously was not running business properly because I didn’t, I would say I didn’t care about the money. Well, unless you’re a nonprofit or, or, you know, independently wealthy, I think you should.

Yeah. And that, that was the thing that I see with a lot of new clients, clay, and tell me if you see this as well, is a lot of people are there in the burning fires there in the day to day and you say, what are your revenue goals? Where are you guys at right now? And they’re like, I feel like

that’s not a good place to be. You need to know when it comes to your bank account because if you run out of cash and you can’t pay your team, you are hosed, homey, or you’re going to have to do is get on a whiteboard today. Get out a whiteboard. If you don’t have a whiteboard, go buy a whiteboard, build a whiteboard, get a whiteboard, and I want you to write down the financial goal that you have for yourself and your business. So I’ll give an example. Elephant in the room, our men’s grooming lounge. I can be very transparent with the listeners. We only want to have 4,000 members there. Okay? And we essentially already have 4,000 members and wha wha. What do you mean you don’t want to grow the business? Exactly. Um, our business elephant in the room is designed to serve the.

It’s designed to be a home run on and on the levels of the three P’s. Okay? We want to have a great profit. We want to have great people that work there. We want to make a product that we’re proud to serve the community. We want to have a product or a service that we’re proud of. That’s The p number one, the product or service to we want to make a profit that makes sense and three wouldn’t have great people that work there and so we’ve decided we’re probably gonna open up a fourth store to service a different part of Tulsa because I’m luke, whether people love the hub jim or not the chance. The reality is very few people are going to drive 25 miles to get their haircut, so for elephant in the room and there’s a lot of people that don’t come to our locations because it’s not practical to drive from the west side of the river over to the east side of the river to get your haircut is a general rule and it’s the hub Jim.

It’s probably not a super realistic for a ton of people from Awaso to drive to the hub Jim, and so it’s kind of a deal. It’s like you have to know how many members that Jim can support how many members you want to get to and then your growth needs to be a. Once you hit that number, you can decide, do I want to open up another location, do I want to just optimize this location? But I think in your mind you have to know kind of, and I’m going to ask it for a number, but I think you have probably a number of how many members that Jim can probably support. Yeah. And you know, our initial goal was to get a thousand members and today we’re sitting at about 1350 and uh, and you know, so I don’t know that we’ve met that threshold that I would say at this point, maybe a $2,000.

That’s kind of what I’m thinking about 2000 members. But it’s so important that you write down a number out there because we’ve had so many people approach me with Elf in the room saying, Hey, what if we team up as an example? There is a local, uh, um, adult beverage business day, make a local IPA beers. They make local. It’s a local brewery there, chip. And they’ve said we should team up and do a competition where whoever has the best a beard wins free beer or something like that. And that’s a great idea, right? Except I don’t want to do it. There you go. That because I don’t want to team up. Um, I don’t want to be a part of the community. I don’t want to do any events. I don’t want to do anything at all related to local events. We give money back.

Um, we take a dollar from every haircut and we give that money back to the business coach boys home there in Tulsa. So for the, we, the first, when you come in to get your haircut for a dollar the first time, that dollar goes back to the boys home. And really I don’t want to team up with any other organization other than the boys home. And Chuck, why is that important that I know what charity I want to give back to. And the only charity I want to get back to. Yeah. Because the business is a vehicle to serve you and get you to your goals. Not everybody else’s. So it doesn’t matter how many great ideas are, good things that people can bring to you. If it’s not on your goal list or on your schedule, your plan, you don’t have to do it. I’ve had a ton of people come to me and said, hey, why don’t you open up a fourth location in Awasa?

Yeah. And I haven’t done it. You know why? Because you don’t want to write and shove. You know what? I’m not doing that local brewery thing because you don’t want to write and you don’t know why I’m not going to do the big old. Uh, what does it note? November the November where you have like a cancer awareness where you don’t shave. You know what? I’m not going to do that because you don’t want to write. Yes. And you know why I’m not going to team up with like the downtown. Uh, so as soon as it was the downtown Soho district to the sudden the South Boston, well, I’m not going to team up with them to do some kind of local fund run. I think it’s because you don’t want to write. Then. These are all things I don’t want to do. In fact, I don’t want to do anything other than to service those 4,000 customers and to hit the three p’s for great product that I’m proud of, to have great people that work there.

Right? And have a great profit. Don’t forget about the w. what’s that? The wall that you live behind, right? I love this. Another thing that you like. Now, step number two, step number two, you have to establish the number of customers you need to break even. Luke, why was it so important for you? To be honest with the numbers and to go, okay, this is how many members that I need just to pay the bills. Well, again, I’m the biggest light that we shined on the thing, uh, when we first started was that I had no idea, truthfully where I was, right? I could surmise, I could guess, but that’s as best as it was going to get at that time. Um, so why it’s important is because you need to know where you’re at to determine where you’re going. Now chop this just in from our home, from our Home Office here, Lee Cockerell rides and I need some echo here, Chad.

Okay. Can we go and Matt if you could pile on because chuck recently, it’s been a really office echo game. Steve Currington. I need this to be like a prolonged echo. So here we go. Let me, let me get my voice ready. Here we go. One of the main reasons people don’t improve as that they are not honest with themselves. Lee Cockerell, Lee Cockerell, he’s the former executive vice president. Make the eco stuff that was short and to the point where, okay, now Lee Cockerell is the former executive vice president of Walt Disney world resorts who used to manage 40,000 employees and uh, he used to manage Walt Disney world resorts, 40,000 employees, 1 million customers a week a week at Walt Disney world resorts. And he says, one of the reasons people don’t improve, so they’re not honest with themselves. So I don’t think, Luke, you’re running around going, I want to deceive myself and not be honest. I just think we hadn’t had those discussions yet. You never thought about, okay, this is how many members I need to break even.

Right? And, and to, you know, what I’ve learned with working with you all is that you can either work on your business or in it explained the difference. Well, when you’re working on your business, it’s sort of from a bird’s eye view, right? You’re looking at the whole picture and when you’re working in it, that’s like selling memberships and scrubbing toilets. Oh yes. You know, and there are only 24 hours in a day and uh, so you know, it just, it’s just not effective. And what I was trying to do was work in and on it simultaneously doing really neither very well.

Okay. And just to pile on Jeff Hoffman and David Finkel and their best selling book called scale, they write a level two business is a business that works, but only because you, the business owner are there every day to make it work. You make most of the decisions, you generate most of the business. You meet with all the key clients and perform most of the important work of the business. The painful reality is that most level two business owners get caught in the self employment trap. There are so busy doing the job of their business that they can’t step back and focus on growing the business. What’s more because of the way they are building the business, the more success they have, the more trapped they become inside their company. So Luke, can you explain some of the things that you kinda kept you so trapped in the day to day of running the company that you weren’t able to take a step back and actually work on the company?

Sure. So, um, again I was the front desk, so that meant I was selling all of the memberships, I was the lead trainer. So that meant I was training all the people doing all of the first steps, which is our onboarding program. And uh, if there was a disaster, like an overflowing toilet or, or something. I hate to keep talking about toilets, but you know, those were things I had to deal with. If there’s a call in the middle of the night because we are a 24 hour gym, it was my phone that was ringing and my car that was starting to come up to the gym to to deal with that

and let me make sure the listeners out there get it. These are just some. These are just some very practical tips that you can do right now to free up your time if you feel that you are trapped in the day to day and Chubb will put this on the show notes here. Okay. One is establish a rule with your team to only talk to you at your daily meeting. It’s like daily. Just have a huddle and established to your team. Do not call me. Do not text me outside of that particular daily huddle. And then step number two, create an org chart of who they should reach out to if they have an emergency. I see so many business owners, chepstow that have their phone on them as an example, like today, uh, you know, every, every, every Friday I turned my phone off at about noon and then my phone is off until Sunday night.

And then I guess it’d be off until basically Monday at about 6:00 AM. So my phone’s off, you know, 48 to 72 hours in a row there. And some people say, how in the world can you do that? Well, I’ve established an org chart. So at the elephant in the room, my son was a selling boy scout popcorn, a boy scout popcorn this weekend, by the way, he sold $490 a boy scout popcorn. He’s got about $700 more to sell, to hit his goal to go to Disney world. So we’re getting close there, but he goes to the elephant in the room. So I dropped him off at eight, 15 on Saturday. He goes in there windy, helped him and he’s selling popcorn. I checked on him at noon and then I checked on him at five, you know, just to make sure he’s doing good, pick them up, that kind of thing. And he’s sort of the dark art of sales, but I don’t have a constant stream of text messages coming in with emergencies throughout the day. Now I know on Saturday at the three stores we had at least two to three quote unquote emergencies. Absolutely on Saturday because every Saturday we have two to three emergencies and this might blow the mind to the listeners, but every week we have in shop. You’ve been in our management meetings on Monday every week. Do we not have some kind of emergency?

Always. We’ve, you know, you’ve got how many, how many business coach customers? Again, every. There’s about 40,000 customers and employees. How could you not? Right with them employees and that many customers coming in, there are going to be issues and if you think you can run a business that’s, that interacted with the community and not have issues, you’re, you’re not telling yourself the truth. And so you have to be proactive, like clay sane and deal with these things at one time instead of every single time stream of consciousness.

But I think a lot of business owners are luke. They make themselves available for every second of the day. They make themselves available because they been reading a lot of these, uh, uh, motivational books a lot. They’ve attended lot of these motivational seminars and uh, uh, Ben Horowitz, uh, this is a guy who sold his company opsware to Hewlett Packard for one point, $6,000,000,000. He writes, every time I read a management or self help book, I find myself saying that’s fine, but that wasn’t really the hard thing about the situation. The hard thing isn’t setting a big, hairy audacious goal. The hard thing is laying people off. When you miss the goal, the hard thing isn’t hiring great people. The hard thing is when those great people develop a sense of entitlement and start demanding unreasonable things, the hard thing isn’t setting up an organizational chart. The hard thing is getting people to communicate within the organizational chart that you’ve just designed. Coming hard thing is not dreaming big. The hard thing is waking up in the middle of the night in a cold sweat when the dream has turned into a nightmare. This is luke. Have you ever found yourself in a spot at the hub, Jim, previous to working with us where you felt like it had become a nightmare?

Oh my gosh. I mean, the day that I came to the first conference I was, I was in it. I was living at a and you know, I remember saying, I will give this thing away. I would’ve, I would’ve given the gym away to relieve that stress. Thankfully I came to your conference and I remember talking with you and Zelner and saying, hey, I don’t know how to make this work based on the financial situation the gym was in at the time, uh, but I have to do this in order for us to move forward.

And that’s the only reason that I do when I do. I love helping people achieve time freedom and financial freedom. And I think a lot of people just don’t know these 13 steps and that’s why we’re stuck in. The problem is Luke, you’ve gone to college, uh, uh, you know, Eric Chop, you’ve been to college. What colleges did you go to? Chuck a Oklahoma State University and I went to Oral Roberts University. And you graduated with a degree in what? I have two degrees, one in management and one in marketing. And do you use any of the management things you were taught in college ever on a daily basis to either a coach, your clients or did you use them when you run your own business? Let me think. Subtract that. My though no zero times. Basically zero times because everything they teach at colleges, it’s, it’s even worse than that.

Clay, it’s like we talk about, it’s all memorization even at the college level and say, even if it wasn’t crap, I wouldn’t remember it anyways because it’s like study here, study here, remember this, put it on the paper now will all completely different things and there’s no application at all and it’s wrong most of the time. Absolutely all the time. All the time, it’s as example Luke. Okay. As an example. Okay, here we go. We’re talking about step number three, establish the number of hours you’re willing to work in your business. College never teaches you that. In fact, I had a professor at one point, I remember teaching this in college. He said that if you’re good small business owner, you need to be responsive to your customers all the time, so I know a lot of people who went to Oral Roberts University. I know these people who literally owned restaurants and businesses who are now in their forties who work every freaking hour of the day because they believe they’re supposed to be.

Another example, I remember teaching. I got asked to speak at a local college and the guy is speaking before me, the professor speaking before me was talking about social media and how you need to respond to all of the comments and reviews real time. Yeah, and he’s showing case studies of how the best companies respond to social media as soon as possible. Chunk. If I did respond to all the social media comments, could we possibly grow elephant in the room know, and that’s the whole thing is like scale out those ideas everybody, if you, if you’ve got a new concept or a new idea clay talks about on the shelf, like your main marketing strategy is networking scale that idea out, where does that take you? Is that actually even possible? And that’s what we’re saying is it’s not even possible to respond to every single message. You wouldn’t have time to be proactive and prepare luke, have you been to some of those, uh, chamber events or networking events where somebody’s speaking and telling you the importance of making sure that you’re involved in every community event and that you network constantly and that you need to constantly update your social media status. You ever seeing these kinds of events? Yeah,

of course. And, and you know, thankfully my first business partner told me, you know, he, he kept an eye on me, right? And so one day I left to one of these networks meetings, right? And being the only person in the gym that meant the gym had no one there. I was gone for like three hours or something. Networking, trying to build my business. I wasn’t in it. Uh, so that was the last time I ever did that.

There’s one group I can’t seem to place the name chop and I don’t want you to help me figure it out either, but I think it’s called 1 million containers or 1 million mugs. One hundred million. A 1 million route painters. It’s 1 million. Um, uh, things that hold beverages, whatever that group is called. 1 million somethings that hold beverages. And I’ll also call it the mental masturbation festival. Oh. And you go there and you’ll usually have a professor from the University of somewhere who will get up there. And we’ll talk to you about three hot topics. There’s three hot topics they love to talk about. One is the importance of being a good, a good community member. They love to talk about as a business owner, to give back, give back. Second thing they talk about a lot, they love to talk about social justice and environmentalism. They love to talk about, you’ve got to be more responsible, social justice, you’ve got to recycle third.

They love talking about how the Internet has completely changed and how the only way to market your business today is by being a social media superstar. It doesn’t matter who speaks, but it’s usually going to be someone who speaks, who has a startup who is failing and they get to speak and everyone’s like, oh, this has got to take notes, and it doesn’t matter whether you’re successful at all, you just get to speak because they rotate. Luke, look, if you go to enough of these events, you get to speak. I don’t want to speak. So you get up there, you can see these events. You get up there and you’re like, oh, my name is Ken. And I started a company that gives back. It’s environmentally friendly and um, I care a lot about the community. We tend to recycle the furniture in ways that I mark it

on social media. Here’s what, here’s what I know. Yes. Okay. Uh, Zelner told me, he said, uh, you know, if you want to operate as a nonprofit, do that right? Start a nonprofit, but you’re in business to make money. Right? And there’s nothing wrong with that, right? No, no, but some people have this idea that they need to be serving the community. Well, you can’t serve the community if you’re broke, Pam, right? That’s right. So it, you know. Yeah. You just got to scrap that now.

Okay. Step number three that you got to determine the number of hours that you’re willing to work. So I’m telling you specifically, if you want to run a run a company, this is how you get your schedule as small as possible. These are the hours you have to work. One, you have to do the weekly group interview. That’s one hour weekly. You have to interview all your candidates. That’s one hour, hour or two. You have to have an all staff meeting every week, every week. You have to have an all staff meeting every week. Okay? You got to do a group interview all staff meeting three. This is the third hour. You have to do your accounting one hour a week. You have to look at your numbers at least one hour a week, alright for you have to do a daily huddle. Now, if you’re able to run a company effectively, you should be able to run the company and only need to work.

There are about seven hours a week. That’s about all you should need to work. Now, if you want to work zero hours a week, like my main man, Dr [inaudible] does, then you want to hire a very effective manager like monty and effective managers usually are about 80 to $100,000 a year. So before you go out there and say you want to have. This is what’s so ridiculous. There’s so many of these stupid events where they talk about passive income. Can I, can I? I want to go off a little bit. I still haven’t gone off about passive income. Please. I feel like it’s been a long time. Can you be passive about it then? Okay. Real quick pass it and how in the crap can you make passive income? So let’s think about all the ways that you can make passive income, but that people claim you have that.

Have you ever heard about making passive income? Oh yeah. Okay. So let’s get into multilevels first. So this is how you make passive income. Step one, convince your friend to auto ship a product that’s unproven to work that has been made and tested and some ambiguous laboratory in Europe that you probably don’t even need to be right. And you want them to auto ship whatever the crap is and they need to auto ship more crap naked ever possibly consume. If it’s toothpaste, they need to auto ship more toothpaste they could possibly ever use. If it’s supplements, they had auto ship more supplements than they could ever possibly use. Well, they have to because if they’re going to build their down leg clay than they have to, but even under that, but even under the under that paradigm, you have to get in touch with your team every month to make sure that their cards go through.

When the cards get declined, you got to motivate them to give you a new card. You’ve got to talk to them about the future of the product. There’s nothing passive about multilevel, isn’t it? In fact, step number one, destroy all of your relationships and exchange them for a paycheck. That’s step one. Then step two, continue harassing and beating up your friends every month to get that passive check. I got to get that in Mercedes. You got to get that reach. Got To get that. Okay, so now that’s. That’s, that’s that. Let’s do real estate. Okay. Yeah. Sober as passive man. Oh, you got to. Have you ever had a tenant? Jeff? Have you ever been at a property to somebody? No. Have you luke? I have not, but I, I, I know about this. Okay. Let me tell you about this step one. You get a good property.

Oh yeah. You take care of that property and in my case, I rented it to a guy did. I knew very, very well. I’ve seen the photos of this said preference and I rented the property to a guy I know very, very well. I’m a guy who had good background. I thought this guy would be a good, good renter. Yeah, he’s a good guy and so he decides to to use the my deck as a backdrop for his graffiti art, true storing. He decides to remove my ceiling fans and to bring them to his new office. He decides to remove my built in bookshelves and she decides to pull them out. I had a lion head of decorative lionhead were what? Water came out of fountain. He decided to just remove that and he won’t tell me where it is. He decided to not mow the lawn for it.

Usually 60 days at a time take the fence down to right, so every time that he his face, every time in his his check bounced or it didn’t go through or he couldn’t pay, we’d show up at the property to collect the money and it looked like he was trying to just looked like he was trying to take his his front lawn and turn it back to the native Oklahoma prairie. It was like Jumanji, right? It looked like he was building the gathering place, all that local grass that’s growing. It was like a Amazon. It was. It looked like he was tunnels and bridges everywhere. It was crazy. Was nothing passive about real estate, nothing passive about multilevel, nothing passive about having a business. Luke, how passive is a. It is the staffing of the hub. Jim, how pat could you just disappear for 90 days and come back and I’m sure you have a great staff.

I, I don’t. I don’t know the name of any of my staff. No, it’s not passive. What are you talking about? So baffled. Teach that crap all the time. You have to touch base. You have to touch base with your staff. It’s not even a realistic goal. There’s so many books. If you have a book out there written about passive income burden. No. I’ll tell you what, bring the book to my office. Bring it to the thrive 15 headquarters. Bring your, bring your book, Bring Your Book. If you have a book out there about passive income, please bring the book to the Thrive Fifteen headquarters in jenks. It’s not the riverwalk. 1,100 riverwalk terrorists. Bring the book to 1100 riverwalk terrorists. Bring your book about passive income. Bring it. I’m going to do, I promise you. I’ll do two things. One, I will burn it. Step Two, I will pee on it back there in the m and a I.

well, I promise you now I’m not going to let you watch because you don’t need to be saying that, but you have to because it’s not even realistic goal. That’s right. Why would you want that anyways? It just doesn’t even make sense. It doesn’t. It doesn’t make any seriously. You say, well, Dr z is passive income Dr Diaz managers and they’re not passive. He has to maintain the relationship was going to say he touches base on every week and he is us. There’s an org chart and everybody knows people pursuing passive income. If you’ve been watching youtube videos from some guy from Australia. Hey. Hi. Hello. Oh, good to see you. That didn’t say you didn’t see you there again, there’s some indecision. Attractive ladies behind me. I’m at my pool and I want to teach you eight ways to make passive income overnight. Overnight income. I make over $9,000 a month from my laptop today.

No you don’t. It’s not. Are you’re recording this commercial right now? You Liar. Why is this even a goal? Right? It’s unbelievable. And I see these chambers give you a goal like your business should reinvigorate downtown. What, how is that a goal that your business downtown should read? Vigor itself saw with my business down there. So step four, you have to determine your unique value proposition. This is what makes you different. Now, Seth Goden calls this the purple cow. Uh, Eric, if you had to describe what makes the hub Jim and dif different from other gyms, how would you describe that? Well, first of all, I would describe the, uh, just the look of inside the gym. A lot of the gems, that big box ones you go to, they’re very sterile. There’s no like, it’s all the same. Everything looks exactly the same. And you can tell Luke has taken time to plan out each workout area.

Um, there’s inspiration and there’s art everywhere, all over the walls. It’s, it’s a collectic, but not in the homeless count. We’re going to continue taking it to the next level. It’s going to continue getting better. He’s got to grow real. Uh, I mean, come on man. Oh yeah. Can you tell us about the grown man? This guy is great when you told me by an inflatable, I thought, what in the heck are you thinking? Right. But he didn’t say that. He just did it and that’s it. Yeah. You know, if clay says it, I’m doing it, let’s just do it. So, but we put them out, um, you know, randomly as weather permits and people pull in. It’s crazy. It’s crazy to large inflatable grill. How tall is this gorilla? I literally think he’s like 20, 30 feet, something crazy. Just show up. They drive and they specifically mentioned the gorilla.

Exactly. So I’m just, it’s a purple cow. Purple Cow. According to Seth Godin, Seth Godin, the best selling author who sold his company Yoyodyne to Yahoo for $30,000,000 rights and a crowded marketplace fitting in is failing, not standing out is the same as being invisible. Boring is invisible. Remarkable people and products get talked about. So I asked you there, Mr Thriver, Mrs Thriver. What makes your company unique? Think about that. Really think about how can you make your product stand out in a crowded marketplace? Now, step five, you’ve got to improve that branding. Now, the branding is, I think a lot of people could get woo woo about this chapter. A lot of. Woo. I’m going to read the notable quotable and I’d like to have matt break it down because you work at the thrive time. Show offices and I’d love to get your take on this. You are not a business coach, right?

I’m not asking you to be one, but you are a guy. You are a man of the world. You know what’s going on. Here we go. This is what Michael Levine, by the way, Michael Levine, uh, my wife and I just signed Michael Levine to be rpr consents for Michael Levine. He’s the PR consultant for Michael Jackson, for prints, for Nike, for Nancy Kerrigan, and from myself, my sales. So this is what he says. He says, if you give someone a present and you give it to them in a tiffany box, it’s likely that they’ll believe that the gift has a higher perceived value than if you gave it to them in no box or a box of less prestige has not because the receiver of the gift is a fool, but instead, because we live in a culture in which we gift wrap everything, our politicians, our corporate heads, our movie and TV stars and even our toilet paper.

Matt, why does branding matter so much? Because branding is all in the mind of the buyer. If you can make your product or your service stand out and it seemed like it’s worth more within their mind, it is worth more. So look, we’ve had to go out there and optimize your website. The look of it. We’ve had to optimize your logo. We’ve had to optimize your one sheet. We had to optimize your marketing videos. You had to optimize signage, optimize exterior lighting, and we’re really never done optimizing things are. There’s some really neat. We talked about on Friday some neat things that are going to update it in the gym. Um, can you talk to me about why branding has, or how branding has impacted your business the most?

Yeah, absolutely. So we have the EU in our logo, right? My wife and I spent a lot of time to, you know, thinking about those things and it’s all about you. And uh, there is a sign with are you on it and another place in town and people are recognizing it, right? Oh, and initially it was, you’re not nike, so the swoosh doesn’t work and it’s working. Now. Do people recognize the EU? And it’s synonymous with the hub

and your idea to embroider the you on your head is a really controversial ideas, but you haven’t pulled the trigger on that one yet. But, uh, now step number six, you want to create a three legged marketing stool. Now a lot of people get, Woo, woo about this, chuck. Whoa, Whoa, Whoa, whoa. They feel like marketing is a theoretical, always changing event of the week, event of the week. People feel like marketing is the event of getting stale. We gotta change it up things. So what I’m gonna do is I’m going to read to you a notable quotable from Chet Holmes. No, Chet Holmes is the bestselling author of the ultimate sales machine. Uh, he was a partner of Charlie Munger who is Warren Buffet’s partner. Okay. So this is a, a Chet Holmes. His book is called the ultimate sales machine. He passed away a few years back, but I want to read you his notable quotable. He says, the missing ingredient for nearly all of the thousand plus clients I’ve worked with directly true improve their business is pig headed, discipline and determination. We all get good ideas at seminars and from books, radio talk shows, and business building gurus. The problem is that most companies do not know how to identify and adapt the best ideas to their business. Implementation. Not Ideas is the real key to success. So look, can you share what the three legged marketing stool is that we’ve been applying, implementing their app, the hub gym?

I can. So we have been running a facebook ad,

facebook ads. Do we ever turn them off?

Never. And it’s never changed, right? P Oh, you still running it? Yes. I’m still running it. It’s working. Um, and then we do google, Google ads as well, and a ad role. Um, I think those retargeting ads, the retargeting all you around, right? So search engine optimization. Yep.

I want to make sure we’re recapping the moves here. Okay. We never stopped optimizing the website this month. We’re putting back about, I think about $2,000 into search engine optimization. Never done. We are never done gathering reviews from our real clients revenue that we’re never done launching art, never done running our Google ads, never, never done with our retargeting ads. Never done with our facebook ads. Now you’ve said that it was a three legged marketing stool. The way it works is you don’t want to add a new leg until you have three stable legs. Right? So let me just give you an example of this podcast. A chop as the time of the recording of today’s show, we have, we’re approaching 1400 podcasts you can [email protected] That’s, that’s a, that’s a pile. Now, why is it important that we don’t add any other kind of marketing until we can consistently just record one podcast today?

Why was it so important for us just to start one podcast a day before we launched retargeting ads? Well, one thought is that you’ve got to be fruitful and multiply, right, so do what you’re doing and then the other thing is you’ve got to measure. You don’t want to go jump out there with 12 legs to your marketing system because it’s going to be too much to measure and you won’t know if your resources are being allocated properly. And with Luke and I’ve done this, we’ve gone through this, we know who is ideal and likely buyers aren’t right? We know the average age, the average income where they’re from, you know where their kids go to school. We’re not going to be running a lot of ads. I’m to go after South Tulsa for a gym in broken Arrow because people were just aren’t going to drive from 151st or 111th and memorial over to the gym.

That’s why people who live in the broken Arrow area love the gym. If you’re living around the Lynn Lane area, the elm area, anywhere in broken Arrow, people love it. It’s convenient if you live over there by Raymer, if you live over there by the lows or the Warren Theater, those are the people that are going to see the ads. Right? And we’re not. And also if you’re into that, uh, if you’re into the concept of a roid rage, you probably won’t like the hub gym. No, it’s not a gym where there’s a lot of that. It’s not their niche. And how much does it cost a month to go to the gym?

So after the initial month for only a dollar, you’re looking at a whopping $29 a month for full access to the club. Twenty four slash seven.

And the ads won’t work unless you have a no brainer. That’s right. So you could have all the ads in the world, but what gets you the entrance into the game? Golden look is having a no brainer. Tell us again, Luke, what’s your no brainer.

So your first month is only a dollar and you can find that on the hub, Jim.com or on facebook. Check out our ads. Surely you can’t be serious. I am serious. And don’t call me Shirley.

A lot of people don’t get hung up on it. They said there’s no way possible that you could run a gym and have your first month be a dollar. How is it possible, Luke?

Well, you know, I remember when we first started talking about this and I thought, offer a dollar a dollar, the doors are going to be flooded. I’m not going to be. Everybody’s going to know and that just isn’t the case, you know, uh, it’s just a good leader to get people in, have a great experience and it’s, it’s working. I mean, uh, yeah, I, I don’t know how, I don’t know the math behind it, but it is. And we’re going to continue doing it

now as we talk about step number seven. Before we get into step seven, which is creating a sales conversion system, I’d like for Matt to be able to ask you a few questions because Matt, you’ve often talked about, I know you want to eventually own your own business someday and you’re also involved with the ministry. Luke is doing it. There’s a lot of people that talk about doing it, but he’s doing it. I’m luke has done it. He’s done a lot of these steps and now we’re just scaling the steps. Um, do

you have any questions for Luke about implementation? Because so many people talk about wanting to grow their company, but as they begin to grow the company Chap, they mentally cannot handle growth. Right? I see a ton of people that say, I want to grow my company, I want to grow my company, and then we help them grow the company and they can’t mentally handle it. Yeah. That happens here. We have a real example of a real guy who’s doing it, the hub, Jim, Luke Owens. Matt, do you have any questions for Luke about implementation? Why did, why did you choose the marketing methods that you chose? Like why not a billboard or a TV spot? Why, why Internet marketing? So, so here’s what’s cool about working with thrive. You don’t have to think about those things. It was never a question of hey, are we going to spend $2,000 a month on an, on a billboard?

If that makes sense in the future, we’ll talk about that, but they have a proven system and you just have to be willing to follow it. And, and that just wasn’t one, you know? Uh, there were a couple of things we talked about initially and we tried them. They work if we tried them and they didn’t work, we didn’t keep doing them. And that’s a very different uh, what you just said, luke, it’s very different than most marketing firms or even most businesses. Most businesses try a new form of marketing every week. That’s wasting a lot of resources. Can you talk to me about what it was like when you were running your business with the idea of the week and always having that maybe a new fun run or a new marketing idea or a new social media strategy or a new tee shirt or a new banner or a new print piece or a new ad in a magazine.

It’s crazy. Talk to me what that felt like. Well, it, it exactly how I felt when you were listing all those off a crazy right. And so, um, you know, what you’ve taught me is that the business is to work for you and that’s how it’s contrary, right? Like I was working for the business, which meant I never saw my family, my first son. I think I literally never put him to bed or woke up with him the first few years at least of his life. And uh, because I was always at that next event or you know, behind the computer creating something new, it was always a reactionary, uh, existence. And so yeah, that, that’s. Yeah, that’s not. It doesn’t want to walk the listeners, chuck inside the mind of the average business owner that’s doing ideas of the week marketing. Hopefully. So here we go. Here we go.

Miss Miss texting as voicemails, Edwards, blood based advertising has he knew constant contact survey monkey, business development partnership deals, buying, merging, selling somebody endorsement, cocoa marketing towards your sales dream. 100 email marketing, facebook advertising, fliers, Google maps. Google reveals maybe mall shopping center, traffic, outdoor signage, newspaper advertising on Pandora, paperclick, spotify, pop up shops, public relations, celebrity type strategy, expert strategy. Get back strategy, National News, tie in the Chamber ads by an ad yellow pages to those. Don’t work. Yelp, Youtube advertising, Valpack, trade show, advertising, text marketing, targeting, onlyness, television, advertising, social media. Maybe I should do. I should be a public speaker. Oh, maybe I should write a book. Maybe I should get assigned. Flipper. Maybe I should. Just search engine advertising. Where do I start? It’s new vehicle on Youtube. I just wrote a blog. Google’s changed everything new too.

Google’s traits. Everything. Oh my crap. This is what happened. That’s inside the mind. Inside the mind of idea of the week marketing, it will cause you insanity and then soon you’ll live in a van down by the river. Okay? Now step number seven, creating a sales conversion system. This is the part where everybody has to do this. And uh, when people don’t fight you like luke, it’s awesome. Okay? Here’s what happens is step one, you got to read it. Call script. Got To get that, got to get that. Boom, boom, boom, boom, boom, boom. You got to have a call script. Got To get that. Why do you have to have a call script

or you’ll end up with a hashtag tattoo on your wrist. So clear in the office. And a chap said, hey, why don’t you make a sales call? And I said, awesome, I can do that. I’ve been doing this for years. He’s like, where’s your script? I don’t need a script. We get on the phone and I have done in the meeting. It was great. It was crazy town. And uh, and so the phone answers and I start to speak and I lose my mind. And then I start cursing on the phone like I don’t know what to say and this is still live, and then I realized it’s live and so I just hang up and we all lose our mind doing. And then, uh, you know, he brings Marshall into Sharon this awesomeness. And Marshall said, why didn’t you just hit the pound sign? I guess that stops the call or does something voicemail you and on a mail I’ll let you should never do. And so now I have an awesome hashtag tattoo on my wrist. It’s a reminder of that. I never want to forget that

you gotta create an inbound sales script. The sales script, okay. Then you have to have a prewritten email that goes out prewritten emails. You got to have prewritten text messages. You got to create a sales one sheet and you’ve got to use clarity voice or some recording program to record your calls. And in your case, a Luke, you guys are more of a gym than like a personal training business, right? But let’s say in the gym or if you have a personal training company, you’ve got install cameras. And why do you have to install cameras in the actual gym? How is that helpful? When you put cameras in the gym?

Well, you can review

what your staff and your clients are doing. You’re dealing with people, right? So things happen and you definitely don’t want to be about somebody’s opinion or word you want to know and be able to verify. That’s what you do. You’ve got to record your calls. You got to put in video. That’s why things are growing at the hub. Now, step eight, you got to figure out what it costs you to acquire a new customer, determined the sustainable customer acquisition costs, determine the sustainable customer acquisition costs. Why is it so important that we track every single week? Look how much you’re spending on advertisement and how many new members you’re getting.

Well, because that converts to a cost per member and you want to make sure that you’re. You know that you’re converting at a rate or spending the money you’re spending is converting those members at that rate, at the cost,

and you can scale it up then $40 per new member. Then you can decide if you’re going to scale it up. That’s right. And this is the first steps to let’s, let’s take the herb jam or elephant in the room. Right? You know, if your no brainer is working based on knowing these numbers, if you don’t know what these numbers are, you don’t have your customer acquisition cost and you don’t necessarily know if you’re no brainer is a good deal for you as a business owner. I see so many people saying, I’m not going to spend any money on advertising. I’m going to market on social media. Oh yeah. What’s that going to cost you like your whole day? Yeah. You’re telling your viral tweets. You genius you. Yeah. Telling people that already know about you, about you, like that doesn’t help

clay you’ve had over the last week or so, start really diving in to the, uh, to the expenses and income of the gym. Right? All we’ve been doing because we’ve been growing and that’s great. Where over 70 percent growth. But we’re noticing where’s that? You know, and so we start looking at that and uh, and we get to see where we’re spending money and you say make cuts will be for a couple of weeks ago I would’ve said there’s nothing to cut and we’ve cut over $2,000 a month,

$2,000 a month. So we’ve generated $24,000 a year of extra income as a result of just cutting things. And by the way, no one got laid off. No, we didn’t sit there and fire people. We just got rid of an needed expenses and it’s very easy for those expenses to creep up by entropy. By default, they just happen. So you’ve got to be very mindful of your expenses. Now, step number nine, once you’ve begun to sell things and you’re growing, now you’ve got to create repeatable processes essentially don’t over spiritualize this. You’ve got to have a checklist for everything. Luke, how has having a checklist for everything help you?

It’s helped me immensely. It’s sitting right next to me here on the table. And what that allows me to do is say no to a lot of things. If you’re not on my list and it’s, you know, it’s just something I, I don’t have to say yes to. Right. And so it’s allowed me to say no and it keeps things out of my mind. I don’t have to remember everything, which in turn means I’m going to forget everything. Uh, it’s, it’s right there on the list

allowed you to duplicate yourself within the business. Oh, you

don’t have to be there 24 slash seven every single day because you’ve created these systems and processes for your team to use. Right. How do I clean the bathroom? How do I open the gym up? How do I restock the shelves? How do I clean the equipment? It’s all in a process, right?

Won’t. And it bought a house. I just want a business that serves my sale sale, auto law and it thing. So No. Oh No.

That song is so good. And so gross. You remember that you were in that song you like, I want a business that serves myself. No. Do you remember the reverse? I remember the original. Really weigh enough ankle about clay. No. Do you remember that song? Yes, yes. Absolute. Yes I do. Matt, do you ever that song? Nope. Really? We’re that. Think about it was called. It was a group. I called the vinyls. Alright. And it says I love myself. I want you to love me. We’re not field down a won’t you? Above me.

Ah, storage warehouse sales coach up. Won’t you find me a full kit Ma sale. I want you to remind me. Hey. Oh, whoa. And everybody else? Matt, we’re not thinking about you. I touch myself. Oh whoa, whoa, whoa. Oh No. Oh No,

that’s what you missed out on. I think. Uh, that was before my time. Where were you born? What year? Ninety three. Ninety three. I feel like that song came out. That was the year of you, man. That song came out. Let’s see what year chuck, can you find out what psalm? Nineteen, 92. That was three years before your birth. Here’s my theory. You were conceived to that song three years later, Allie. Ever Max. It took awhile for it to happen, but it was a three year process. They would just crank up those jams every night and we create that love and feeling and all of a sudden matt emerges on the scene. This is the show. This is the circle, the circle, gestation imaging. I know. Oh Wow. Okay. Nice. Okay, we move on now. No step number 10, the management and execution. Why has it been so important for you to learn how to manage people and how are you managing people differently now?

You used to that. I’ll make that a simple statement. I managed from emotion before period, right? I’m trying to make everybody happy.

So emotional.

Hey Man. Hey, I read Tom. Hey Man. It’s just he got so emos and obey, but it is growing up.

Sorry. Seriously, when you manage emotionally, what happens? Dude,

it, it just doesn’t work. You’re, you’re that, uh, what are these to a click funnels or whatever you become that you become that right? Because everybody’s coming to you about their story and about what’s going on in their life. All the while yours is. Let me give you an example. Let me just give me example of what terrible management looks like. So you guys can get this idea, it’s where you give someone a task to do, right? And you say, I need you to go

to the store and purchase paper. Yep. And I need you to shut the door everyday, lock the gym on your way out, lock the gym. I need you to purchase paper today and I need you to clean the bathrooms if you feel like it. And then every time you follow up with the person, every time you follow up, right? Because you’ve now been to a motivational event, you’ve read the first chapter, a management book you didn’t follow up for the first time, and all employees have the following three excuses until you learn how to become a good manager. All employees have the same, the same, uh, excuses until you learn how to become an effective manager. Now the, and the employees that don’t give you these excuses are what we would call a players and that would represent 20 percent of the workforce. But everybody else has these three.

I’m sure you’ve heard these. They say, I forgot. That’s excuse number one. I forgot. I forgot the second. The second thing I’d say is say there was a miscommunication, right? And the third is they just simply choose not to, but they have an emotional justification for it. Did you ever run into those things where people just emotionally gave you a justification for not getting something done? All of the time when, when you’re emotional, they’re going to be emotional. That’s how it works. So now, how do you manage now? How’s it different? It’s very cut and dry. We set expectations, we hold people accountable and uh, you know, if you choose not to do it more than about once a, you know, we just, we’re just going to move on. And when you, when you stop acting in that emotional sphere, that emotional realm, you stopped saying yes to everything, right?

And you begin saying no, and that’s where your time freedom creation begins because you’re saying no to things that are not on your goal list. That’s right. And as we wrap up today’s show, we have step 11, 12, and 13, which wouldn’t, you couldn’t manage people effectively if you don’t do these next three steps. Okay? So step 11 is you have a repeatable weekly schedule, you now have a weekly staff meeting and you have daily huddles where you know if something’s weird before it gets out of control, you know, if somebody is operating below the standard quickly so you can nip it in the bud, you’re not waiting for a quarter to go by or a year to go by. Colleges would encourage you to give people an annual review, right? How insincere is an annual employee review? You meet with somebody at the end of the year and you just remember like the last things they did in the last two weeks and then that somehow becomes a summary of their annual.

No, what you do as you meet with people, you have a weekly schedule where you have a weekly staff meeting and a daily huddle and if something gets weird, you can nip it in the bud because you have a repeatable schedule that your employees can count on. You must create a sustainable and repetitive weekly scheduled step. 12 human resources and recruitment. You’re never done during the group interview. Why can you never stop doing the group interview? Look, well, I don’t want to be behind the desk selling memberships anymore, so I’ve got to have people in the batter’s box, if you will. Now step 13, you’ve got to do your accounting and automate the earning of money. You’ve got to, you got what you have to do is you have to sit there and do your accounting and you got to be intense about paying yourself first. Got to in your mind, you got to automate this concept of I’m going to pay myself first. I’m going to do my accounting and every, uh, the way I do accounting with you, I’ve been helping in the last month or so on this. It’s very active. It’s very, um, it’s like often meets accounting. Accounting typically is something people do if they have time, but we make it an aggressive thing and we’re aggressively cutting, wasteful spending. We’re aggressively focusing on paying you. And why is it so important that we focus on paying you luke?

Well, I’ve got to, I’ve got a certain level of lifestyle that I want to attain. You know, I have three children and a beautiful wife and a dog. They all need food and shelter, so it’s Kinda one of those things and I don’t want to work 80 hours a week like I have for the last 12 years. So I’m

by default. You, you weren’t paying yourself?

No, no, no. I was not

everybody who worked there. It was making more than you were.

And I’ll tell you, doing this active management of the funds, we found over $4,000 in errors. Uh, yes. Uh, day before yesterday. Yep. We would not have found those that would have been gone for the month, which skews everything. I was able to deposit that money into the bank.

You’ve got to be intense about your accounting and schedule a weekly time to do your accounting. My name is Clay Clark. I’m a business coach. I do this because I believe in you. I believe in your power to change. I know that you have the capacity and the tenacity needed to succeed, but you cannot get anything done unless you’re willing to take action. If you’re not willing to take action, you’re just not going to have success. And yesterday, as I was preparing to interview the guy who wrote the book called the automatic millionaire, um, I was reading through his book I was getting, I was frustrating up my notes. His name’s David Bach, and uh, he had a quote in there that blew my mind. And, uh, he’s been on Oprah by the way. He’s been on the today show. His name’s David Bach, his books called the automatic millionaire.

And he had a notable quotable that I want to read with the listeners out there, chuck. He says, remember, inspiration unused is merely entertainment. Woo Woo. He says, remember, inspiration unused is merely entertainment. To get new results, you need to take new actions. That’s powerful. And I, and I don’t, I’m not banging. I’m not ripping on church. I’m not ripping on business consulting. I’m not ripping on watching motivational movies. I’m not rich. I’m just saying you got to do something, man. You can’t just be a hearer of the word. You’ve got to be a doer. You got to get things done. And that’s why I want to just celebrate Luke and all the thrivers out there who are getting things done. They’re implementing what they’re learning. Check them out today. It’s the hub gym and downtown broken Arrow. If you’re looking for an affordable Jim, a place where he can get in great shape, located right near you for as little as what? Thirty bucks a month, Luke? Yeah,

$29 a month. After your first month is only a dollar.

Check them out today. It’s the hub gym. Also, if you’re

out there listening, I know we have hundreds of thousands of people who listen to this all over the world. Just go to the hub jim today and check him out to verify he’s a real guy. Just do it. He’s a real doer. He’s implementing the proven systems. Let him be your source of inspiration. Now is any further. I do three, two, one. Boom. What if one awkward, potentially even harsh conversation had the opportunity to serve as the catalyst that would forever change your life. My name is Clay Clark and I’m the father of five kids. I had a goal to be a billionaire before the age of 30 and to hire my dad and after I achieved my goals. I’ve spent the vast majority of my professional career helping people like you because I care enough about you. I’m willing to have that tough conversation with you today because I believe in your future and I know of your dynamic ability to change.

Are you tired of chasing your rainbow dreams and being one of the 90 percent of American businesses that fail every single year? Are you tired of feeling stuck and being one of the 70 percent of Americans that hates their jobs? Are you looking to build a real business that will realistically create both time and financial freedom for you and your real family while you’re still on earth and healthy enough to enjoy it? Are you done with the pyramid schemes? The get rich quick height, the programs, the no money down real estate scams in those quasi religious feelings focused motivational seminars? Are you looking for the practical and actionable business systems and processes and the strategies that both Dr Zellner and I have used to build 13 multimillion dollar real businesses, my friend. These are real companies. We’re talking about a real multimillion dollar optometry clinic, a real multimillion dollar wedding photography service, a real multimillion dollar durable medical equipment company, a real multimillion dollar bins, grooming franchise, a real multimillion dollar marketing company, a real multimillion dollar auto auction up bank, a top 10 itunes podcast, and the category of business and an Amazon bestselling book.

So are we lucky? Do we just know how to pick the right industry or do we know the proven path? My friend, why did 90 percent of businesses fail? Yet all of our businesses don’t. What if you knew the proven systems to would you to earn financial freedom, but will the system work for you? Well, I don’t know. Call Rachel and Tyler Hastings with the delridge clinical research in New Orleans. These folks had implemented our systems over the past 22 months and they are now making an incredible monthly profit with Dell. Right? Clinical research of over $100,000 per month. Will the system work for you? I don’t know, Call Thomas, cross it with full package media in Dallas, Texas and ask him what it feels like to go from being a startup to grossing over $100,000 per month with his real estate photography business with a 26 months of joining our program and implementing the proven business strategies, but will the system work for you?

I don’t know. Call Rachel and Ryan with tip top canine and asked them what it’s like to grow their dog training business from just one location to over eight locations within just 24 months implementing our proven business coach system, but will the system work for you? I don’t know. Call Aaron antice with Shaw homes and ask him what it feels like to be Oklahoma’s largest home builder and what it feels like to increase the amount of inbound leads that he receives by over 300 percent within 18 months of implementing our proven system. So what does it cost and what’s included in this system? My friend, the Thrive Time Show business coaching program is now enrolling just 2,500 people out there just like you and to our exclusive ultimate business coach program. This program includes one ticket to the two day, 15 hour and the world’s highest and most reviewed business workshop, but the thrive time show world headquarters in Tulsa, Oklahoma.

This program will allow you to exclusive access to email your questions to info at thrive time, show.com, where they can be answered on the podcast and the live radio show broadcasts. This program will give you access to over 2,500 business training videos taught by people like the former executive vice president of Walt Disney world resorts who wants managed over 40,000 employees and 1 million customers per week. You can learn leadership taught by the iconic investor in two time NBA champion, two time gold medalist NBA MVP, David Robinson. You can learn public relations taught by the PR consultant of choice for Nike, President Bush, President Clinton, Prince Michael Jackson, Nancy Kerrigan, and Charlton Heston and countless other world class mentors and my friend. You will gain exclusive vip access to get a behind the scenes look at our businesses, including the elephant in the room. How does the systems work? Dr Robert Zoellner and associates.

How do the systems come together in the xe 66 auto auction? Okay, so what does the world’s most effective and practical business school cost you? Well, if you went to the University of Tulsa and studied at a private school, you won’t learn anything that will help you to start or grow a real business and it will cost you $40,221 per year. Now, if you went to oral Roberts University where I personally went to school and studied business at yet another private school, you still won’t learn anything practical there either. That will help you to grow a successful company, but it will cost you $41,024 per year. So let’s do the math. That means that the thrive time show business school without the BS experience is 39,000 hundred and $93 less per year than the University of Tulsa. Again, that means that the Thrive Time Show Business Coach program is $39,993 less per year than the University of Tulsa, and that’s why we’ve made our program exclusively available for just 2,500 people like you at a cost of just $19 per month, which comes out to old lopping $228 per year.

Are you kidding me? No, I’m not kidding. You thrive nation. This is your opportunity to experience the world’s Best Business Coach Program for $20 a month. So why wouldn’t you do it? Well, according to studies conducted by Nielsen, other people, not you, but the average American is watching TV five point two hours per day and consuming two point three hours per day of social media and so they don’t have time to invest $19 per month in a coaching program. Did you know that according to Forbes, 88 percent of the world’s rich people spend 30 minutes per day reading and studying on how to improve their practical business skills. My friends, I’m a father of five kids and I know that my kids get to enjoy the fruits of my financial freedom, not because I’m a genius, but because I know the proven systems. I took the act three times.

I had to take Algebra three times just to pass. I got kicked out of college. Trust me if I can do it, you can too. My friend. You have nothing to lose, but you will lose by default if you do nothing. So are you going to act and take advantage of this exclusive offer before all 2,500 spots are taken? Or are you just going to become yet another sad example of the 90 percent of American businesses that fail and the 70 percent of Americans according to Gallup that hate their jobs, reserve your spot and enroll in the world’s best business school today @thrivetimeshow.com. It’s just $19 a month. Reserve your spot and enroll in the world’s best business school today at thrive time. Show.com, my friend. It’s just $19 per month and there’s only 2,500 spots available. Do not miss out on this exclusive opportunity.

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