Interview with Iconic Author Tom Peters | Discovering His Newest Book – Search of Excellence

Show Notes

On this episode of The Thrivetime Show, Clay Clark and Dr. Zoellner are interviewing legendary business author, Tom Peters. Tom is an iconic author most known for writing the runaway best-selling book, In Search of Excellence.

Tom Peters is a renowned business and management author, who burst onto the scenes in 1982 with his legendary book, In Search of Excellence, which after hitting bookstores everywhere changed the game for many business owners and leaders around the world, since that time he’s written over a dozen books, but he’s here to share with us about his newest book, The Excellence Dividend.

  • Tom, our listening audience loves business, self-help, and management books, what is your newest book, The Excellence Dividend all about?
      1. Subtitle – Meeting the Tech Tide with Work That Wows and Jobs That Last
      2. By seriously putting people first and focusing on interacting with the human side of customers you can stay ahead and win.
  • Why were so passionate about writing this book?
      1. Passion comes from anger. I am not writing about rocket science. If you have an IQ that is above freezing then you can understand the fundamentals of this book. This book is a blinding flash of the obvious.
  • Tom, writing great books requires tons of research and time, what was your method for writing this book?
      1. With things that are changing, we have got to be students. I do the reading for you and pull the best out of it so that you can digest 1,000 of books. I talk to people and try to use a ton of examples. Case studies along with reading, reading, reading, reading and try to boil things down to the most simple form.

 

  • When you are in full-on booking writing mode, what does your typical schedule look like?
      1. Sallie Krawcheck was the most powerful women in banking.
      2. I have never woken up later than 2:00 am on the morning of a speech and always make 500-600 micro adjustments to that speech.
      3. There is only one secret: butt in seat, just write baby. The first draft will suck, the 7th will suck, by 17 or 18 we may be getting there.
      4. It takes Jerry Seinfeld 6 months to write 2 minutes of new material.
  • As you wrote this book, it looks like you documented countless knowledge bombs, so I would like to take some time to deep-dive into a few of them that I found to be fascinating:
  • Knowledge Bomb #1 – Excellence is the next five minutes.
        1. The first thing you thing when people say excellence they are talking about climbing Mt Everest. But fundamentally excellence is about the quality of the short conversation you have when you walk out of a meeting. It’s the extra
        2. Small beats big is one of my key themes.
        3. STORY TIME WITH TOM: I saw a pilot ask to take a woman in a wheelchair down the jetway on a flight recently. I have flown 10’s of 1000’s of flights and i have literally never seen it. It is those types of little things that makes excellence.
  • Knowledge Bomb #2 – We are who we hang out with – Tom, break down what this means.
        1. For most people and organization spend time with people who are like themselves.
          1. You will become like the five people you spend time with for good or for ill.
        2. Hang out with dull and thou shalt become dull.
        3. Hang out with more wild and crazy then you will be wild and crazy.
        4. Lowercase “d” diversity – hang out with people who are not like.
      1. Tom, you are a literary titan, who to do you spend your time with?
  • Tom, why should all of our listeners go out and buy your newest book, The Excellence Dividend?
      1. First – it summarizes 50 years of research, reading and talking to people but at its worst, it is the best that I can do.
      2. It is so easy to get stuck in an office. You have to be in touch with the front line of customers, vendors, and employees. You must always be in touch. During his years of running Campbell’s Soup, Douglas Conant, wrote over 30,000 handwritten cards.
      3. If you screw up, apologize. It’s not that big of a deal. Even if you were at 30% of the fault. There are 200-300 very practical little things that are valuable. I am not about the big things. People remember the small stuff forever.
  • Learn more about Tom and where you can find him.
    1. http://tompeters.com/
    2. http://excellencenow.com/
    3. Please steal all of the stories and lessons and use them. I live for you to steal my ideas.
Business Coach | Ask Clay & Z Anything

Audio Transcription

From the center of the universepetsmart mishawaka back to the drive time show on your radio and on your podcast download, it didn’t see, we are, we are in store here for knowledge bombs everywhere. I can’t hardly wait for all the note takers for all the game:changers you’re going to get a pen and a pad because you’re going to enter into the lab of tom, peters and search of excellence. When I read that book outside of of think and grow, rich and I would say, service profit chain, the harvard case study it’s what it’s a part of the part of the triumvirate of business books that I’ve read his really pushed me to try to be the best I could possibly be, and it is every time I go back to the business coach book. It’s like a wealth of knowledge is like this well just overflowing with goodness and nuggets of knowledge. In so now, tom has put together a new book called the excellence dividend and I’m super excited mr. Tom peters to be interviewing you today, tom. How are you my friendi couldn’t be? Better? Am I am I allowed to edit? Your initial list, absolutely a case of your of your book, is now is got one up, and then they got one on in the crew of books. They’re actually had been the speaker of the house in the australian parliament. We got talking about exactly this and he said every summer I reread dale carnegie to remind myself of those principles.

That book is unbelievable or not familiar with dale carnegie’s book how to win friends and influence people warren buffett did an interview on the bbc where he said that that is the book that changed his life, so how to win friends and influence people, that’s a triple cool certificatecertificate. If they took down his college diploma diploma and put up the certificate from a guy that is, fat can hang up now. This is that a win for me. I got what I needed your newest book. The excellence dividend is expecting it to be just a little bit better than profound. Tell us about this business coach book and it will. What is your newest book, the excellence dividend all about? Well, the subtitle of the book is actually the key I’ll be at the excellence. Word is always important to me. The subtitles is a little bit wordy meeting the tech tied with work that whales and jobs that last in the rear and the reason we did. The book I was pulling a whole lot of stuff together from the 50 years that I’ve actually had management jobs, but as artificial intelligence seems to be swooping down on job after job and swooping down on the $250,000 a year jobs, not just the backroom clerical jobs.

The question is obvious, and that is how do you fight back, though I don’t like the word but fight back, because it suggests defense. How do you stay ahead of the curve? What’s the definition of excellence and it at it ended up sitting incredibly well. They use suggested that in search of excellence still going to still has legs as they say, but fundamentally the message of the new book is that by seriously putting people first by focusing on the human side of interacting with customers, you can stay ahead of the curve you can win and you know we have I think some terrific examples of people who are doing it. So you know, pull it pulling your hair out in in the face of the ai tsunami is some call, it is, is a mistake and I’m and I’m on 35 years or whatever it is since in search of excellence, I am still spouting off business coach knowledge and I am still pissed off, because, fundamentally the messages been people first, people. First people first exploit the technology, but if you’ve got fantastic people, what is true for a football team or symphony orchestra is true for any business of 1 or 1 million people. Don’t you you? When you write a book, you you get the scent of interviewing you now or any of your interviews. You’ve done the past you! You are very passionate about the subject.

A lot of people view business kind of emotions out of it and for you to to write a book. I know that you have to get passionate about it and then you’re going to dive into this massive amount of research in time that goes into so. I got two questions here for you. Why were you passionate about writing this book and what was your method for doing? Your exhaustive research for putting the boat together the passion comes from in a way and I know this sounds negative and I guess it is. It comes from anger. I am not writing about rocket science. The way that I sneeringly put it is if you got an iq that is above freezing. You can understand the key points in this book. If it was your years and years and years ago, I did a 2-day waipio seminar, one of the guys who was there. I fell in love with his name was manny garcia. He was i, think burger king’s biggest franchisee. He owns south florida cetera after 2 days, people were debriefing and you’re the man he gets up and I really felt that I bonded with him, and he said well 2 days, it’s a big deal for me, but in these two days I have not learned anything new at which point I reached for the gun that I had in my pocket and when it is my temple upon saying it, though he said this is the best business coach seminar I have ever attended. It is a blinding flash of the obvious and that’s what I’ve been talking about for 35 years, a blinding flash of the obvious.

You Know:i’ve got a chapter on the listening. I’ve got a chapter on training. I talk all the time you have those john to julius. Who I quote is a great entrepreneur, says in simple plain language:your customers will never be any happier than your employees that doesn’t require a second grade education and yet 7 out of 8 company, small ones, big ones, just don’t play the game that way. I think people are both on businesses and i. Think that people don’t play the game that way because either a they don’t know how important is or be either choosing not to do it. So I’m going to assume that our listeners, we have hundreds of thousands people listen to a podcast, so I’m, assuming that our listeners had just don’t really know how important it is to do this and in your books for the boys not familiar with tom peters in his books. You do this exhausted and maniacal crazy, intense passionate level of research that goes into your book, so I want to get into the brass tacks of your method for researching and writing the business coach book, because that to me is what makes your book so incredible and I feel like I’m reading a book that might take me 20 hours to read but probably took you two thousand hours to write so talk to us about your process and not in the research to go.

Do you want there’s one anything? I was at a dinner and there was a guy who was there I report this in the book and he was found her one of our giant investment banking companies with a private dinner, so I’m not going to mention who it was. It isn’t warren buffett but he’s in that same way, and we were having a conversation and he looked at me at one point:no idea what triggered it and he said. What do you think the number one failing is the ceos and being a smart-ass which I have been since birth, I think I said well, I can name 50, but I can’t pick out one, and you could have knocked me over with that proverbial feather because he said they don’t read enough, and you know what things changing. In particular:we’ve got to be business coach students and don’t you have part part of part of the way I put it? Is that I do your reading for you and save you from the thousands of books? You ought to be reading and then pull the very best out of it. You know I talk about people like richard brown and what some degree of regularity and people who have just done. Amazing things and I have read every single word that branson has written, which is many many many tens of thousands of words. So I talk to a lot of people. I come across examples. My favorite one in this book is a bank that wasn’t the us called commerce bank now in the uk call metro bank. So it’s case studies reading reading, reading, reading reading and trying to boil it down to stuff. That’s just plain common, sense english that you can begin I’ll, be at not finish.

You can begin to implement this afternoon an hour or 15 minutes after you know, you’d, listen to this podcast I want to get your take on this. Their tom and I was going to ask dr. Z this because you’re in full on book writing mode. Tom I mean when you’re at cuz you’re, not as it looks like the life of an author dr. Z’s schedule. Look like is it? Is it coming tycoon of entrepreneurship? What is his schedule? Look like I want to ask you as a best-selling author who I mean if you have the fuse look up, tom peters and you go, and you just do any research at all. Did the group she was spoken before in the books. You’ve read them in your your your, your legendary and I’m, going to have to get myself a tranquilizer dart in the neck to calm down after today’s interview, cuz you’re you’re such an icon such a alleged. What does it look like when you are in full-on book writing? But what is your schedule? Look like during that window? Well, I’m going to answer the business coach question backwards:yeah, there’s that there’s one banana sallie krawcheck, who was called the most powerful woman on wall, street and she’s, written the fabulous book, and we can come back to that for the nanny.

Remember reading an interview with her and she was going to always top in her class. She was clearly the smartest kid in the room. She went to work for goldman, sachs and she said:i walked into goldman, sachs I was no longer the smartest person in the room. I might not have even been one of the smartest person’s in the room, but I knew that I had a secret and the secret was I could outwork anybody. I can I’ve given 3000 speeches, and this may sound, arrogant but I believe that I can out, prepare anybody and i. You know, I was reading some stuff about you and I think we have some rather brutal habits and comment. As I said, speech number 3000 right, but I have never woken up on the morning of a speech any later than 2 a.M. And you know, I’ve been preparing for weeks and I said to somebody. I would bet the between 2 a.M. And 7 a.M. When I do my audio visual business coach check I make 5 to 600 micro adjustments to that speech. So the answer is in the answer is always and I die. I think i, know from what I read of you were on the same page. Here is an insane amount of preparation and work. Yes, it is I probably did 15 or 20 start to finish total drafts and read drafts and the publisher literally had to tear the manuscript out of my hands, leaving blood all over the floor, because I still want to do in prove it and that’s that’s! That’s the only night I know it’s.

You know it’s not very profound, but nothing. I’ve ever said is very profound, like listen to the people, front, frontline and figure out what is really going on now. Stop freezing iq isn’t even needed. Second, finishing second grade isn’t even need it, but I want i, want a d up a question for my partner here because go to oklahoma. Tulsa. You come tulsa, often not not often, but the answer is occasionally taking me out to lunch. Question whatsoever, love to take you out to lunch or harass you or take it’s on a friday. You should go out to drink. I want to watch. I would love that i. Absolutely love that alright try basically return more with her interview with tom peters, the international best-selling author, but before we come back for the breakout, encourage you to go to williams contracting.Com if, you ever thought about expanding your business or building a piece of commercial real estate call will, – khan.Com. Its will. – khan.Com for all of your commercial building needs will desk khan.Com stay tuned, 3 2 1 boom. You are now entering the dojo of mojo and the thrive time show prop time show on the microphone. East stop ler itunes charts in the category of business social class that you might get motion sickness, bad to the bone, alright drive nation, pretty buddy just tuning in today on today show. We are interviewing tom peters of in search of excellence and the business coach author of the new book. The excellence dividend he’s a legendary business author and we are honored to have him on today show, so that me further ado chump the 7th interview with tom super tom.

Why would I want to cheat up a question for z here going to brag on my partner here, because dr. Z come to oklahoma to tulsa, you too often not often, but the answer is occasionally taking me out to lunch question whatsoever to take you out to lunch or take it to friday. You should go and love that they love that auto auction, but these guys are going to do you typically sell at about 900 last week on front and how many hours about 3 hours to 3 hours till sold, 900 cars, and so people want to talk about what that’s what’s up, that’s so exciting. But no one wants to talk about the maniacal preparation that goes into that. Susie is up as early as a fellow master of preparation. As a guy, you don’t write books, but you prepare you probably out of your company’s consignment got it right. Encourage me. I will encourage you and there’s only one secret just sit there. If we weren’t on a family channel, one famous writer put it there’s one secret to writing a book and that’s called, but in seat just right just write. The first draft will suck the 7th draft may suck it’s completely irrelevant by 17 or 18 you’ll, say:oh, my god. We may be getting there. I just want to focus on that. One little thing that I that I’ve got in my chapter on training, which gets to your point. It does and I just lie. Just I love all this kind of stuff for jerry seinfeld at his advanced age. When he’s done, everything amazing times as well for seinfeld to get two minutes of new material for a stand-up routine, requires him 6 months of working in out-of-the-way, gay clubs in other places that none of the three of us is ever heard of to get two minutes worth of new material and hannah and he’s god when he starts I agree with that. I’ve read the same Language:i’ve read:sign language by dre, seinfeld i, listen to any podcast business coach interviews ever done, I’d studied I’ve said, you so much and I I will tell you that maniacal preparations, rob nation, is the key to success.

What I’m going to do here is that try to maniacally prepare tom for this interview, so I’m going to ask you about some of the knowledge bomb. Some of your more notable quotable that your book, because your newest book, the exons dividend, is a game changer, something to read and the date of the first kind of profound statement here. Excellence is the next 5 minutes. What are you talking about title of the book and i? Don’t know whether it should have been or not, but when people say excellent in the first thing you think is:is climbing mount everest this aspiration to do this, or what have you and my whole point is the only let’s. Let’s talk, let’s talk about my life and your life, you better extraordinary life I’ve had an extraordinary life. The only thing that you and I have an air in tire life. Is this half hour together. The next question my next response, so the way I like to put it is fundamentally excellence is about the quality of the two minute or even 45. Second chance conversation that you have when you walk out of a meeting points is the nut is the united? Is the little extra 30 seconds that you make an inquiry of a customer asked about their kid it? It’s it’s. The big small beats big is one of my key themes. The coolest story in this whole fucking excuse me I’m sputtering, because I’m just silly stuff, for god sakes, I’m, 75 i, haven’t got forever I’m flying from albany new york to baltimore washington international airport to bwi southwest airlines pilots come in 10 gates away from my flight. Pilots are always under pressure on time on time on time on time, pilots are literally racing toward are gay, as the three of us have seen a million times. There are seven wheelchairs in line at the gate. The pilot turns to the woman in the first wheelchair and says:would you mind if I took you down the business coach jetway I’ve got 10,000 flight legs approximately to my credit, I have never seen a pilot through that in my life and that’s the kind of thing that that woman and far more important than me and every person who was in that waiting room, we will literally remember it for the rest of our lives in the question is to do a business leader and it gets down to selling the 900 cars.

The question to business leader is how do create an environment, a culture use any damn. Word that you want to use where little acts like that are instinctive on the part of every single human being in the organization, including the people in the finance in the purchasing department, and we were traveling and do you fly to be southwest. Tom brady have an airline that you’re a big fan of big fan of southwest and one of the people I invited. My sorry dedicated my book to who was the incredible amazing awesome, herb kelleher, who was the co-founder of southwest and who I have a love affair with we did a tv show with him one time like one of the best weeks of my life the book about amino nuts, the case study about the two companies. It was very important packing for me, but southwest airlines, just objectively has been one of the only profitable airlines over the last couple. Decades and marshall are flying on a different airlines. A different airline will will just say to have the abbreviation aaa and we said that what they should do is whenever you get to the front desk. They should just give you a voucher that says, have a drink, because our first flight got delayed. The next flight gets delayed. They can’t find her luggage. Every time we fly, there’s always a probably thought at least. If they could say, aaa have a drink perfect. They would have to change their logo at all. Call vision show for the it was one of the early business shows. It was wall street journal week or something and once a month, I had a little 5 minute piece and one of my life highlights, which may say awful things about me. As a business coach human being was on one of these pieces. I was so critical of bob crandall, who was the den ceo of american airlines and american airlines hold its ass red nation.

Do you have a ford sitting to be repaired? If you do on a ford, it needs to be repaired. He live in tulsa oklahoma check out rc auto specialists. Com, it’s rc, auto specialists. Com group ford attend the world’s best business workshop, led by america’s number one business coach for free by subscribing on itunes and leaving us an objective review. Claim your tickets by emailing his group that you didn’t your contact information, so you can point drive, time, show.Com, alright, tribe, nation, welcome back to the thrive time, show on your radio and podcast download. Now on today show, we are interviewing the legendary and best-selling author tom peters tom peters peters originally wrote a book called in search of excellence, which was a runaway new, york times best-selling book, and now he is a new book called the excellence dividend. If you’ve ever wanted to learn about how businesses work and what makes great companies great tom peters is awesome because he breaks down these big ideas into the small detailed steps. He does an incredible amount of research. He does a lot of case studies and I absolutely love his writing style. If you haven’t yet check that his newest book the excellent dividend, the excellent dividend without it without any reservation at all, I encourage all her listeners to buy his book. The excellence dividend. That’s tom! Peters is a passionate person to know that he further ado are passionate interview with the passionate tom peters. Most people in america actually own part of american airlines because they get more bailouts than any other airline.

That was the best thing in that is in the book as well. The former president southwest airlines colleen barrett, it’s in my section on people and and hiring and so on. She said we look for listening caring, smiling saying, thank you and being warm and purr. My guy rolling somebody down the jetway. She said we want that in the mechanics and pilots as much as we do in the gate, personnel and the flight attendants. So yeah you look at you, get what you did you get. What you ask for fundamentally, I was just you two doing some twitter exchange today, and there was some issue. What kind of language am I allowed to use with you guys, most play most. The most profane is the best way that did that z and I understand call who don’t have oversized. He goes, and so I was quoting this new zealand entrepreneur who I know is easier than involved with peter jackson, among other things, but he said, there’s one secret to having a great company and he said no pads, and it’s almost that simple. If you, if you wanted that works well, another guy, we go to run to pharmaceutical company and they’re, not exactly known for sweetness and light, and he said we only hire nice people. He said there are a lot of people who have 4.0 grade point averages in microbiology, not just a couple so higher the nice ones and leave the cans on the side right there that’s attractive, japanese chalkboard saying we need to get that on the walls. Jesus bookstore, nice app, hang out with tom. Well, the simple point is the problem is in and you two guys are different, but from what I can tell there’s nothing normal about? You amen both people and organizations. They spend time with people who are like themselves whether they go to lunch or what have you had and what I’m saying is what is there’s a wonder there’s, a wonderful quote. I think the guys name is bobby cox and he’s a sales trainer, and he said you will become like the 5 people. You spend the most time with for good or pharrell yeah. It’s that old one liner. We are what we eat and the way I act.

The way I like to put in summarize it in the book-and it is hang out with doll and val shalt-become more doll, hang out with wild and crazy and thou shalt become more wild and crazy. It was like this I am going to tell you a story which embarrasses me I did write about it, so I guess I’m on public I’m I’m doing some news show. This is i, am about 5 or 10 years ago, and it’s an economic forecasting show why the hell I was on it. I, don’t know because I didn’t you know, i, don’t even think. I took an economics course, but I’m there with fred smith. The fedex found it and we’re just shooting the breeze before the show and fred turns to me-and he just looked at me and he said top. Who is the most interesting person you have met in the net in the last 60 days and how do I get in touch with them? I didn’t have a good answer and I am still embarrassed 15 years later, but a lot of the magic of the way fedex is managed to keep up in a bit ahead of the game over all these years is nothing doesn’t interest smith. He always wants to be introduced to people who are different. Who came from a different place, and you know the way I talk about it. Is you know, you said your team? Isn’t some sexy business coach software business will listen? You know what you want to do. You should invite in for friday lunch, the guy who is the best car dealer in town he lives in a different world. He knows things that you will never know in a million years, but instead what the software people do. They hang out with other software people and then I’m sure car dealers. In the same way, they hang out with other car people.

Yet you just got to force yourself force yourself in any way, shape or form to be around people who are wildly different than you are I call it, and if tina doesn’t get into the political correctness thing I call it lower case. D diversity not based on gender, or what have you as much as i, believe in that? But I want you to i, want your team to have ya short people, tall people, fat people, thin people, people who graduated from mit people who dropped out after the 2nd grade. We just have to be confronted with people who are just not like us and that the the way you learn-and none of us are very good at it and I said you want the lunch with for the last 30 days and I want to see. If that group of people basically adds up to a mind and idea expanding group, or is it same old, same old? And it’s in a really great that the three of us get along together and we love each other dearly and we’ve known each other for 15 years. But if the three of us have lunch three times this week, we don’t learn something new jersey actually started his auto auction as a result of hanging out with people that weren’t like him, because I see you’re one of the top advertising business coach optometrist correct and hear you hear you put yourself on a cruise with who, what with all the car dealership so people that advertise it went on the junket trips, that the radio station is tv stations that offer and sell bikes meeting these guys and hanging out with him, I thought where I’ve got these great relationships.

How do I make money with him and that’s how I’ll start auto auction and then I’ll have these guys coming? You buy and sell their used cars and what he gave me. The golden look didn’t give me the give me the business, but at least I got that golden looked at so important business, and then you know we just kind of parlay that into do the right thing and there you have it so you’re, right tom at the exact right and the thing about it is as you’re around those people be thinking to yourself and i, encourage all the thrive nation out there be thinking about that. How can I monetize it could I help my business. How can I take the ball and take it further down field? You know:where can I watch the good for them? Alright, tribe nation? Did you know that we transcribe each and every podcast all of the podcast, all of them in the podcast? Because that’s content for your delicious eyes, my babies also always makes is ranked higher and higher in the google search engine results. Is the king in quote. Net end quote. Net for all your transcription needs it’s the world’s cheapest and fastest transcription service? That’s in the quote. Net check them out and ready to every time show the system to give what we got cut on the book. So you can see my wife and kids. Please tell them that it’s cnc up on your way to open now 3-2-1. Here we go alright trap. Nation! Welcome back to the prime time show on your radio and on today show were interviewing, be legendary and new. York times bestselling, author tom peters he’s the best selling author of the legendary management book, called in search of excellence a great book for anybody out there who runs a business or wants to, and he has a new book that he just released, call the excellence dividend. It’s on today show his break down some of the principles of the outlines and his newest book, the excellence dividend. If you get to check out tom, peters. Com or his newest book, the excellence dividend, you are truly missing out now that he further do our exclusive interview with tom peters about his newest book.

The excellence dividend not tell him you’re at your newest book, really just tuning in here to the radio show in portland or in tulsa, oklahoma tom, peters, best-selling, author of in search of excellence, has has created a new, a new book called the excellence dividend and tell him I want to give you some offered opportunity here to share with the listeners why every single entrepreneur out there listening today needs to go. Buy this book get this book. What I need to own this book, what they can get out of your newest book? Well, yeah! First of all, it is it. It summarizes 50 years of research and reading and talking to people and so on. So you know for, better or for worse, it’s the best that I can do. But you know I told that story earlier about blinding flash of the obvious. What I hope the book is is reminders of the obvious. You don’t want to things we learned working on in search of excellence. Was this idea from hewlett-packard a much younger and more aggressive, hewlett-packard called mbwa or managing by wandering around and to me? That’s that you know that is the first item in my leadership chapter 40 years later it is so easy to get stuck in an business coach office. You know the problems, man up, you come to work at 7. In the morning you come to work at 6 in the morning. The desk is loaded, we’re not the desk. In this case the desktop is loaded with emails. That has to be responded to you, respond to him and god bless you that’s what you’re paid for, but at the end of the day you have not been out of the office and you have not talked to the real people who are doing the work and being in touch at the front line:customers, vendors employees, employees with three days seniority or more important in some ways the nose with three years you’ve got the continued you’ve got to kill yourself if necessary, to always be in touch, and you know I might the kinds of examples you’ll see in the book, I think you’re, pretty dick, valuable and again the in the in the leadership chapter.

There’s this reference to the guy who ran campbell, soup doug conant for 10 years and during those 10 years he sent out $30,000 and return. Thank you notes, mainly the front-line employees. When you say thank you to somebody. How long does that stick in their mind, roughly for the next 50 years or 40 years or 60 years, depending on their age? And so a lot of the stuff in the book is reminders of the obvious. If you screw up, Say:i’m, sorry, for god sakes, it won’t kill you I call it the virtuous circle of apology. Getting you and I get into some difficulty and the real reality is. You were probably 70% at fault. Doesn’t matter I call you I say:look we had this problem I’m the guilty party, the virtuous part, as you say, no, no, no! No tom! It was real. We have a love affair over the phone about the screw up and at the end of 15 minutes. I relationship is 10 times better than it was before the problem occurred, and that is if you’re, not there. There are I think two or three hundred very, very, very, very, very practical. Little things in little again is the key to me that if you know I’ll talk about transformation, disruption or what-have-you I talked about. Thank you notes. I talked about getting out of the office. I talk about people who push the wheelchair down the way. The little touches that are remembered. Thinking about the car world I was in dallas doing book, publicity and I was with carl sewell, who is my favorite car dealer and carl is still bringing them in and doing magical work and I ran into his cadillac dealership 25 years ago and and typical of carl. Is he bought a street sweeper that why, in the heck, would you buy a street sweeper? The answer, in his view, is the first thing a customer will see. Is the road and run ups in front of sewell village cadillac dallas department of public works, but it’s his show his dealership.

He wants the very first micro impressions you get of that institution to infect, so you know so. I talked about street sweepers I talk about trivial stuff, pushing it’s all the small details, people remember the small stuff for ever and ever and ever empty and I had a guy come to a seminar mine years ago who I’d written about. We were talking about the silly little. Thank you note saying he said. I went to my retirement party. Guy comes up to me tears in his eyes to thank me for a thank you note that I had sent him 15 years before that he has plastered on the side of his cubicle 15 years later. When you recognize people for an accomplishment literally, you have got them in the best sense of the word in your pocket for life tom. You are a bit author, whose written so many great business coach books in search of excellence was the one that that really got me excited I’m 37, so it when your book came out and I was 19. 82 I was too and I work for a company called tax and accounting software. Where is 450 employees and people are still talking to about the book in the year 2000 since then, you’ve obviously written a lot of other books lot of great books, but your newest book is the excellence dividend, which is filled with thousands of of tiny little action items. If you apply in your business it will absolutely change the business, transform the company and take it to the next level.

Where do you want the dvd drive nation to learn more about you? Where can I find your your book? I just educate us as to where, where you want us to go next, what’s the next step? You want the thrive nation, obviously, but I also want to say that may or may not be in my best commercial interest that at tom peters. Com, you will find the power point decks for every presentation that I have given in the last 15 years,. You will find god help you a 17 chapter, 4096 slide 250,000 words of annotation presentation on everything that I have learned. So a belief in life is the more I give away the more that’s going to bounce back to me and so excellence now.Com tom, peters. Com you and I use twitter. All the time I’ve got about 90,000 tweets to my credit and I love. Having conversations on twitter so say, I’m easy to get in touch with and be you know, I live to, have people steal, stuff and I mean that’s that’s the key to me. This is obvious stuff. It oughta be practiced. I want you, please steal from me. Please, the older dog, conan story, please get them, love your office and do your mbwa I live for grand, theft, auto, v, 5 and z I was just kind of did think about the average business coach interview tom once every 75 years. Yeah. That’s about I’d love to have you on again. If you never have I ever like to be on the show again, please feel free to reach out my friend, I guess, I want to say I want to say, I’m, happy entire thrive nation doctors in myself. Thank you for taking the time to be on today’s a podcast and you are a wealth of knowledge. My friend, it’s been an honor having you on today’s program. Well, it’s been absolutely fabulous for me and I and I must return the compliment and say you had conversations like this or as good as the preparation of the person on the other side of the phone, in my case until after I really really appreciate the fact that the both of you guys work worked your buns off to turn this into a great conversation. It’s not it’s! It ain’t me! It’s it’s!

The three of us who pulled it off. I believe. Thank you. My friend have a blessed day, alright tribe nation. What an exciting interview we just had job with tom peters I was on fire, legendary best-selling author. The man is, on fire hand, is on fire. Yes, I can think about that for hours, but we’re at we have such limited to check on his newest book. I would encourage you to do it. That book is called the excellence dividend. Also, if you be up to visit drivetime show.Com I’d, encourage you to check that out. We can find podcast 101 business, coaching in person, conferences and thousands of videos archive just for you and, as always 2from the center of the universepetsmart mishawaka back to the drive time show on your radio and on your podcast download. It didn’t see. We are. We are in store here for knowledge bombs everywhere. I can’t hardly wait for all the note takers for all the game:changers you’re going to get a pen and a pad because you’re going to enter into the lab of tom, peters and search of excellence. When I read that book outside of of think and grow, rich and I would say, service profit chain, the harvard case study it’s what it’s a part of the part of the triumvirate of business books that I’ve read his really pushed me to try to be the best I could possibly be, and it is every time I go back to the book. It’s like a wealth of knowledge is like this well just overflowing with goodness and nuggets of knowledge. In so now, tom has put together a new book called the excellence dividend and I’m super excited mr. Tom peters to be interviewing you today, tom.

How are you my friendi couldn’t be better? Am I am I allowed to edit your initial list? Absolutely a case of your of your book is now is got one up, and then they got one on in the crew of books. They’re actually had been the speaker of the house in the australian parliament. We got talking about exactly this and he said every summer I reread dale carnegie to remind myself of those principles. That book is unbelievable or not familiar with dale carnegie’s book how to win friends and influence people warren buffett did an interview on the bbc where he said that that is the book that changed his life, so how to win friends and influence people, that’s a triple cool certificatecertificate. If they took down his college diploma diploma and put up the certificate from a guy that is, fat can hang up now. This is that a win for me. I got what I needed your newest book. The excellence dividend is expecting it to be just a little bit better than profound. Tell us about this book and it will. What is your newest book, the excellence dividend all about? Well, the subtitle of the book is actually the key I’ll be at the excellence. Word is always important to me. The subtitles is a little bit wordy meeting the tech tied with work that whales and jobs that last in the rear and the reason we did. The book I was pulling a whole lot of stuff together from the 50 years that I’ve actually had management jobs, but as artificial intelligence seems to be swooping down on job after job and swooping down on the $250,000 a year jobs, not just the backroom clerical jobs. The question is obvious, and that is how do you fight back, though I don’t like the word but fight back, because it suggests defense

How do you stay ahead of the curve? What’s the definition of excellence and it at it ended up sitting incredibly well. They use suggested that in search of excellence still going to still has legs as they say, but fundamentally the message of the new book is that by seriously putting people first by focusing on the human side of interacting with customers, you can stay ahead of the curve you can win and you know we have I think some terrific examples of people who are doing it. So you know pull it pulling your hair out in in the face of the ai tsunami is some call. It is, is a mistake and I’m and I’m on 35 years or whatever it is since in search of excellence, I am still spouting off and I am still pissed off, because, fundamentally the messages been people first, people. First people first exploit the technology, but if you’ve got fantastic people, what is true for a football team or symphony orchestra is true for any business of 1 or 1 million people. Don’t you you? When you write a book, you you get the scent of interviewing you now or any of your interviews. You’ve done the past you! You are very passionate about the subject. A lot of people view business kind of emotions out of it and for you to to write a book. I know that you have to get passionate about it and then you’re going to dive into this massive amount of research in time that goes into so. I got two questions here for you. Why were you passionate about writing this book and what was your method for doing your exhaustive research for putting the boat together? The passion comes from in a way and I know this sounds negative and I guess it is. It comes from anger. I am not writing about rocket science. The way that I sneeringly put it is if you got an iq that is above freezing. You can understand the key business coach points in this book. If it was your years and years and years ago, I did a 2-day waipio seminar, one of the guys who was there. I fell in love with his name was manny garcia.

He was i, think burger king’s biggest franchisee. He owns south florida cetera. After 2 days, people were debriefing and you’re the man he gets up and I really felt that I bonded with him, and he said well 2 days, it’s a big deal for me, but in these two days I have not learned anything new at which point I reached for the gun that I had in my pocket and when it is my temple upon saying it, though he said this is the best seminar I have ever attended. It is a blinding flash of the obvious and that’s what I’ve been talking about for 35 years, a blinding flash of the obvious. You Know:i’ve got a chapter on the listening. I’ve got a chapter on training, I talk all the time you have those john to julius. Who I quote is a great entrepreneur, says in simple plain language:your customers will never be any happier than your employees that doesn’t require a second grade education and yet 7 out of 8 company, small ones, big ones, just don’t play the game that way. I think people are both on businesses and i. Think that people don’t play the game that way because either a they don’t know how important is or be either choosing not to do it. So I’m going to assume that our listeners, we have hundreds of thousands people listen to a podcast, so I’m, assuming that our listeners had just don’t really know how important it is to do this and in your books for the boys not familiar with tom peters in his books. You do this exhausted and maniacal crazy, intense passionate level of research that goes into your book, so I want to get into the brass tacks of your method for researching and writing the book, because that to me is what makes your book so incredible and I feel like I’m reading a book that might take me 20 hours to read, but probably took you two thousand hours to write so talk to us about your process and not in the research to go.

Do you want there’s one anything? I was at a dinner and there was a guy who was there I report this in the book and he was found her one of our giant investment banking companies with a private dinner, so I’m not going to mention who it was. It isn’t warren buffett but he’s in that same way, and we were having a conversation and he looked at me at one point:no idea what triggered it and he said. What do you think the number one failing is the ceos and being a smart-ass which I have been since birth, I think I said well, I can name 50, but I can’t pick out one, and you could have knocked me over with that proverbial feather because he said they don’t read enough, and you know what things changing. In particular:we’ve got to be students and don’t you have part part of part of the way I put it? Is that I do your reading for you and save you from the thousands of books? You ought to be reading and then pull the very best out of it. You know I talk about people like richard brown and what some degree of regularity and people who have just done. Amazing things and I have read every single word that branson has written, which is many many many tens of thousands of words. So I talk to a lot of people. I come across examples. My favorite one in this book is a bank that wasn’t the us called commerce bank now in the uk call metro bank, so it’s case studies reading reading reading reading reading and trying to boil it down to stuff.

That’s just plain common, sense english that you can begin I’ll, be at not finish. You can begin to implement this afternoon an hour or 15 minutes after you know, you’d, listen to this podcast I want to get your take on this. Their tom and I was going to ask dr. Z this because you’re in full on book writing mode. Tom I mean when you’re at cuz you’re, not as it looks like the life of an author dr. Z’s schedule. Look like is it? Is it coming tycoon of entrepreneurship? What is his schedule? Look like I want to ask you as a best-selling author who I mean if you have the fuse look up, tom peters and you go and you just do any research at all. Did the group she was spoken before in the books. You’ve read them in your your your, your legendary and I’m, going to have to get myself a tranquilizer dart in the neck to calm down after today’s interview, cuz you’re you’re such an icon such a alleged. What does it look like when you are in full-on book writing? But what is your schedule? Look like during that window? Well, I’m going to answer the question backwards:yeah, there’s that there’s one banana sallie krawcheck, who was called the most powerful woman on wall, street and she’s, written the fabulous book, and we can come back to that for the nanny. Remember reading an interview with her and she was going to always top in her class. She was clearly the smartest business coach kid in the room. She went to work for goldman, sachs and she said:i walked into goldman, sachs I was no longer the smartest person in the room. I might not have even been one of the smartest person’s in the room, but I knew that I had a secret and the secret was I could outwork anybody. I can I’ve given 3000 speeches, and this may sound, arrogant but I believe that I can out, prepare anybody and i. You know, I was reading some stuff about you and I think we have some rather brutal habits and comment. As I said, speech number 3000 right, but I have never woken up on the morning of a speech any later than 2 a.M. And you know, I’ve been preparing for weeks and I said to somebody. I would bet the between 2 a.M. And 7 a.M. When I do my audio visual check I make 5 to 600 micro adjustments to that speech.

So the answer is in the answer is always and I die. I think i, know from what I read of you were on the same page. Here is an insane amount of preparation and work. Yes, it is i, probably did 15 or 20 start to finish, total drafts and read drafts and the publisher literally had to tear the manuscript out of my hands, leaving blood all over the floor, because I still want to do in prove it and that’s that’s! That’s the only night I know it’s. You know it’s not very profound, but nothing. I’ve ever said is very profound, like listen to the people, front, frontline and figure out what is really going on now. Stop freezing iq isn’t even needed. Second finishing second grade isn’t even need it, but I want i, want a d up a question for my partner here because go to oklahoma. Tulsa, you come tulsa, often not not often, but the answer is occasionally taking me out to lunch. Question whatsoever, love to take you out to lunch or harass you or take it’s on a friday. You should go out to drink. I want to watch I would love that i. Absolutely love that alright try basically return more with her interview with tom peters, the international best-selling author, but before we come back for the breakout, encourage you to go to williams contracting.Com if, you ever thought about expanding your business or building a piece of commercial real estate call will, – khan.Com. Its will. – khan.Com for all of your commercial building needs will desk khan.Com stay tuned, 3 2 1 boom. You are now entering the dojo of mojo and the thrive time show prop time show on the microphone.

East stop ler itunes charts in the category of business social class that you might get motion sickness, bad to the bone, alright drive nation, pretty buddy just tuning in today on today show. We are interviewing tom, peters of in search of excellence and the author of the new book. The excellence dividend he’s a legendary business author and we are honored to have him on today show, so that me further ado chump the 7th interview with tom super tom. Why would I want to cheat up a question for z here going to brag on my partner here, because dr. Z come to oklahoma to tulsa, you too often not often, but the answer is occasionally taking me out to lunch question whatsoever to take you out to lunch or take it to friday. You should go and love that they love that auto auction, but these guys are going to do you typically sell at about 900 last week on front and how many hours about 3 hours to 3 hours till sold, 900 cars, and so people want to talk about what that’s what’s up, that’s so exciting. But no one wants to talk about the maniacal preparation that goes into that. Susie is up as early as a fellow master of preparation. As a guy, you don’t write books, but you prepare you probably out of your company’s consignment got it right. Encourage me! I will encourage you and there’s only one secret just sit there. If we weren’t on a family channel, one famous writer put it there’s one secret to writing a book and that’s called, but in seat just right.

Just write the first draft will suck the 7th draft may suck it’s completely irrelevant by 17 or 18 you’ll, say:oh, my god we may be getting there. I just want to focus on that. One little thing that I that I’ve got in my chapter on training, which gets to your point. It does and I just lie. Just I love all this kind of stuff for jerry seinfeld at his advanced age. When he’s done everything amazing times as well, for seinfeld to get two minutes of new material for a stand-up routine requires him 6 months of working in out-of-the-way, gay clubs in other places that none of the three of us is ever heard of to get two minutes worth of new material and hannah and he’s god when he starts I agree with that. I’ve read the same Language:i’ve read:sign language by dre, seinfeld i, listen to any podcast interviews ever done, I’d studied I’ve said, you so much and I I will tell you that maniacal preparations, rob nation, is the key to success. What I’m going to do here is that try to maniacally prepare tom for this interview. So I’m going to ask you about some of the knowledge bomb, some of your more notable quotable that your book, because your newest book, the exons dividend, is a game changer, something to read and the date of the first kind of profound statement here. Excellence is the next 5 minutes. What are you talking about title of the book and i? Don’t know whether it should have been or not, but when people say excellent in the first thing you think is:is climbing mount everest this aspiration to do this, or what have you and my whole point is the only let’s. Let’s talk, let’s talk about my life and your life, you better extraordinary life I’ve had an extraordinary life. The only thing that you and I have an air in tire life. Is this half hour together. The next question my next response, so the way I like to put it is fundamentally excellence is about the quality of the two minute or even 45. Second chance business coach conversation that you have when you walk out of a meeting points is the nut is the united?

Is the little extra 30 seconds that you make an inquiry of a customer asked about their kid it? It’s it’s! The big small beats big is one of my key themes. The coolest story in this whole fucking excuse me I’m sputtering, because I’m just silly stuff, for god, sakes, I’m, 75 i, haven’t got forever I’m flying from albany new york to baltimore washington international airport to bwi southwest airlines pilots come in 10 gates away from my flight. Pilots are always under pressure on time on time on time on time, pilots are literally racing toward are gay, as the three of us have seen a million times. There are seven wheelchairs in line at the gate. The pilot turns to the woman in the first wheelchair and says. Would you mind if I took you down the jetway I’ve got 10,000 flight legs approximately to my credit, I have never seen a pilot through that in my life and that’s the kind of thing that that woman and far more important than me and every person who was in that waiting room, we will literally remember it for the rest of our lives. In the question is to do a business leader and it gets down to selling the 900 cars. The question to business leader is how do create an environment, a culture use any damn word that you want to use where little acts like that are instinctive on the part of every single human being in the organization, including the people in the finance in the purchasing department, and we were traveling and do you fly to be southwest. Tom brady have an airline that you’re a big fan of big fan of southwest and one of the people I invited.

My sorry dedicated my book to who was the incredible amazing awesome, herb kelleher, who was the co-founder of southwest and who I have a love affair with we did a tv show with him one time like one of the best weeks of my life the book about amino nuts, the case study about the two companies. It was very important packing for me, but southwest airlines, just objectively has been one of the only profitable airlines over the last couple. Decades and marshall are flying on a different airlines. A different airline will will just say to have the abbreviation aaa and we said that what they should do is whenever you get to the front desk. They should just give you a voucher that says, have a drink, because our first flight got delayed. The next flight gets delayed. They can’t find her luggage. Every time we fly, there’s always a probably thought at least. If they could say, aaa have a drink perfect. They would have to change their logo at all. Call vision show for the it was one of the early business shows. It was wall street journal week or something, and once a month, I had a little 5 minute piece and one of my life highlights, which may say awful things about me. As a human being was on one of these pieces. I was so critical of bob crandall, who was the den ceo of american airlines and american airlines hold its ass red nation. Do you have a ford sitting to be repaired? If you do on a ford, it needs to be repaired. He live in tulsa oklahoma check out rc auto specialists. Com, it’s rc, auto specialists. Com group ford attend the world’s best business workshop, led by america’s number one business coach for free by subscribing on itunes and leaving us an objective review.

Claim your tickets by emailing his group that you didn’t your contact information, so you can point drive, time, show.Com, alright, tribe, nation, welcome back to the thrive time, show on your radio and podcast download. Now on today show, we are interviewing the legendary and best-selling author tom peters tom peters peters originally wrote a book called in search of excellence, which was a runaway new, york times best-selling book, and now he is a new book called the excellence dividend. If you’ve ever wanted to learn about how businesses work and what makes great companies great tom peters is awesome because he breaks down these big ideas into the small detailed steps. He does an incredible amount of research. He does a lot of case studies and I absolutely love his writing style. If you haven’t yet check that his newest book, the excellent dividend, the excellent dividend without it without any reservation at all, I encourage all her listeners to buy his book. The excellence dividend-that’s tom, peters is a passionate person to know that he further ado are passionate interview with the passionate tom peters, most people in america, actually own part of american airlines, because they get more bailouts than any other airline. That was the best thing in that is in the book as well. The former president southwest airlines colleen barrett, it’s in my section on people and and hiring and so on. She said we look for listening caring, smiling saying, thank you and being warm and purr. My guy rolling somebody down the jetway. She said we want that in the mechanics and pilots as much as we do in the gate, personnel and the flight attendants. So yeah you look at you, get what you did you get. What you ask for fundamentally, I was just you two doing some business coach twitter exchange today, and there was some issue. What kind of language am I allowed to use with you guys, most play most.

The most profane is the best way that did that z and I understand call who don’t have oversized. He goes, and so I was quoting this new zealand entrepreneur who I know is easier than involved with peter jackson, among other things, but he said, there’s one secret to having a great company and he said no pads, and it’s almost that simple. If you, if you wanted that works well, another guy, we go to run to pharmaceutical company and they’re, not exactly known for sweetness and light, and he said we only hire nice people. He said there are a lot of people who have 4.0 grade point averages in microbiology, not just a couple so higher the nice ones and leave the cans on the side right there that’s attractive, japanese chalkboard saying we need to get that on the walls. Jesus bookstore, nice app, hang out with tom. Well, the simple point is the problem is in and you two guys are different, but from what I can tell there’s nothing normal about? You amen both people and organizations. They spend time with people who are like themselves whether they go to lunch or what have you had and what I’m saying is what is there’s a wonder there’s, a wonderful quote:i think the guys name is bobby cox and he’s a sales trainer, and he said you will become like the 5 people. You spend the most time with for good or pharrell yeah. It’s that old one liner. We are what we eat and the way I act. The way I like to put in summarize it in the book-and it is hang out with doll and val shalt-become more doll, hang out with wild and crazy and thou shalt become more wild and crazy. It was like this I am going to tell you a story which embarrasses me I did write about it, so I guess I’m on public I’m I’m doing some business coach news show.

This is i, am about 5 or 10 years ago, and it’s an economic forecasting show why the hell I was on it. I, don’t know because I didn’t you know, i, don’t even think. I took an economics course, but I’m there with fred smith. The fedex found it and we’re just shooting the breeze before the show and fred turns to me, and he just looked at me and he said top. Who is the most interesting person you have met in the net in the last 60 days and how do I get in touch with them? I didn’t have a good answer and I am still embarrassed 15 years later, but a lot of the magic of the way fedex is managed to keep up in a bit ahead of the game over all these years is nothing doesn’t interest smith. He always wants to be introduced to people who are different. Who came from a different place, and you know the way I talk about it. Is you know, you said your team? Isn’t some sexy software business will listen? You know what you want to do. You should invite in for friday lunch, the guy who is the best car dealer in town he lives in a different world. He knows things that you will never know in a million years, but instead what the software people do. They hang out with other software people and then I’m sure car dealers. In the same way, they hang out with other car people. Yet you just got to force yourself force yourself in any way, shape or form to be around people who are wildly different than you are I call it, and if tina doesn’t get into the political correctness thing I call it lower case. D diversity not based on gender or what have you as much as i, believe in that? But I want you to i, want your team to have ya short people, tall people, fat people, thin people, people who graduated from mit people who dropped out after the 2nd grade.

We just have to be confronted with people who are just not like us and that the the way you learn-and none of us are very good at it and I said you want the lunch with for the last 30 days and I want to see. If that group of people basically adds up to a mind and idea expanding group, or is it same old, same old? And it’s in a really great that the three of us get along together and we love each other dearly and we’ve known each other for 15 years. But if the three of us have lunch three times this week, we don’t learn something new jersey actually started his auto auction as a result of hanging out with people that weren’t like him, because I see you’re one of the top advertising optometrist correct and hear you hear you put yourself on a cruise with who, what with all the car dealership so people that advertise it went on the junket trips, that the radio station is tv stations that offer and sell bikes meeting these guys and hanging out with him, I thought where I’ve got these great relationships. How do I make money with him and that’s how I’ll start auto auction and then I’ll have these guys coming? You buy and sell their used cars and what he gave me. The golden look didn’t give me the give me the business, but at least I got that golden looked at so important business, and then you know we just kind of parlay that into do the right thing and there you have it so you’re, right tom at the exact right and the thing about it is as you’re around those people be thinking to yourself and i, encourage all the thrive nation out there be thinking about that. How can I monetize it could I help my business. How can I take the ball and take it further down field? You know:where can I watch the good for them? Alright, tribe nation? Did you know that we transcribe each and every business coach podcast all of the podcast, all of them in the podcast? Because that’s content for your delicious eyes, my babies also always makes is ranked higher and higher in the google search engine results.

Is the king in quote. Net end quote. Net for all your transcription needs it’s the world’s cheapest and fastest transcription service? That’s in the quote. Net check them out and ready to every time show the system to give what we got cut on the book. So you can see my wife and kids. Please tell them that it’s cnc up on your way to open now 3-2-1. Here we go alright trap. Nation! Welcome back to the prime time show on your radio and on today show were interviewing, be legendary and new. York times bestselling, author tom peters he’s the best selling author of the legendary management book, called in search of excellence a great book for anybody out there who runs a business or wants to, and he has a new book that he just released, call the excellence dividend. It’s on today show his break down some of the principles of the outlines and his newest book, the excellence dividend. If you get to check out tom, peters. Com or his newest book, the excellence dividend, you are truly missing out now that he further do our exclusive interview with tom peters about his newest book. The excellence dividend not tell him you’re at your newest book, really just tuning in here to the radio show in portland or in tulsa, oklahoma tom, peters, best-selling, author of in search of excellence, has has created a new, a new book called the excellence dividend and tell him I want to give you some offered opportunity here to share with the listeners why every single entrepreneur out there listening today needs to go. Buy this book get this book.

What I need to own this book, what they can get out of your newest book? Well, yeah! First of all, it is it. It summarizes 50 years of research and reading and talking to people and so on. So you know for, better or for worse, it’s the best that I can do. But you know I told that story earlier about blinding flash of the obvious. What I hope the book is is reminders of the obvious. You don’t want to things we learned working on in search of excellence. Was this idea from hewlett-packard a much younger and more aggressive, hewlett-packard called mbwa or managing by wandering around and to me? That’s that you know that is the first item in my leadership chapter 40 years later it is so easy to get stuck in an office. You know the problems, man up, you come to work at 7. In the morning you come to work at 6 in the morning. The desk is loaded, we’re not the desk. In this case the desktop is loaded with emails. That has to be responded to you, respond to him and god bless you that’s what you’re paid for, but at the end of the day you have not been out of the office and you have not talked to the real people who are doing the work and being in touch at the front line:customers, vendors employees, employees with three days seniority or more important in some ways the nose with three years you’ve got the continued you’ve got to kill yourself if necessary, to always be in touch, and you know I might the kinds of examples you’ll see in the book, I think you’re, pretty valuable and again the in the in the business coach leadership chapter. There’s this reference to the guy who ran campbell, soup doug conant for 10 years and during those 10 years he sent out $30,000 and return. Thank you notes, mainly the front-line employees.

When you say thank you to somebody. How long does that stick in their mind, roughly for the next 50 years or 40 years or 60 years, depending on their age? And so a lot of the stuff in the book is reminders of the obvious. If you screw up, Say:i’m, sorry, for god sakes, it won’t kill you I call it the virtuous circle of apology. Getting you and I get into some difficulty and the real reality is. You were probably 70% at fault. Doesn’t matter I call you I say:look we had this problem I’m the guilty party, the virtuous part, as you say, no, no, no! No tom! It was real. We have a love affair over the phone about the screw up and at the end of 15 minutes. I relationship is 10 times better than it was before the problem occurred, and that is if you’re, not there. There are I think two or three hundred very, very, very, very, very practical. Little things in little again is the key to me that if you know I’ll talk about transformation, disruption or what-have-you I talked about. Thank you notes. I talked about getting out of the office. I talk about people who push the wheelchair down the way. The little touches that are remembered. Thinking about the car world I was in dallas doing book, publicity and I was with carl sewell, who is my favorite car dealer and carl is still bringing them in and doing magical work and I ran into his cadillac dealership 25 years ago and and typical of carl. Is he bought a street sweeper that why, in the heck, would you buy a street sweeper? The answer, in his view, is the first thing a customer will see. Is the road and run ups in front of sewell village cadillac dallas department of public works, but it’s his show his dealership. He wants the very first micro impressions you get of that institution to infect, so you know so. I talked about street sweepers I talk about trivial stuff, pushing it’s all the small details, people remember the small stuff for ever and ever and ever empty and I had a guy come to a seminar mine years ago who I’d written about. We were talking about the silly little.

Thank you note saying he said. I went to my retirement party. Guy comes up to me tears in his eyes to thank me for a thank you note that I had sent him 15 years before that he has plastered on the side of his cubicle 15 years later. When you recognize people for an accomplishment literally, you have got them in the best sense of the word in your pocket for life tom. You are a bit author, whose written so many great books in search of excellence was the one that that really got me excited I’m 37, so it when your book came out and I was 19. 82 I was too and I work for a company called tax and accounting software. Where is 450 employees and people are still talking to about the book in the year 2000 since then, you’ve obviously written a lot of other books lot of great books, but your newest book is the excellence dividend, which is filled with thousands of of tiny little action items. If you apply in your business it will absolutely change the business, transform the company and take it to the next level. Where do you want the dvd drive nation to learn more about you? Where can I find your your book? I just educate us as to where, where you want us to go next, what’s the next step? You want the thrive nation, obviously, but I also want to say that may or may not be in my best commercial interest that at tom peters. Com, you will find the power point decks for every presentation that I have given in the last 15 years,. You will find god help you a 17 chapter, 4096 slide 250,000 words of annotation presentation on everything that I have learned. So a belief in life is the more I give away the more that’s going to bounce back to me and so excellence now.Com tom, peters. Com you and I use twitter.

All the time I’ve got about 90,000 tweets to my credit and I love. Having conversations on twitter so say, I’m easy to get in touch with and be you know, I live to, have people steal, stuff and I mean that’s that’s the key to me. This is obvious stuff. It oughta be practiced. I want you, please steal from me. Please, the older dog, conan story, please get them, love your office and do your mbwa I live for grand, theft, auto, v, 5 and z I was just kind of did think about the average interview tom once every 75 years. Yeah. That’s about I’d love to have you on again. If you never have I ever like to be on the show again, please feel free to reach out my friend, I guess, I want to say I want to say, I’m, happy entire thrive nation doctors in myself. Thank you for taking the time to be on today’s a podcast and you are a wealth of knowledge. My friend, it’s been an honor having you on today’s program. Well, it’s been absolutely fabulous for me and I and I must return the compliment and say you had conversations like this or as good as the preparation of the person on the other side of the phone, in my case until after I really really appreciate the fact that the both of you guys work worked your buns off to turn this into a great conversation. It’s not it’s! It ain’t me! It’s it’s! The three of us who pulled it off. I believe. Thank you.

My friend have a blessed day, alright tribe nation. What an exciting interview we just had job with tom peters I was on fire, legendary best-selling author and business coach. The man is, on fire hand, is on fire. Yes, I can think about that for hours, but we’re at we have such limited to check on his newest book. I would encourage you to do it. That book is called the excellence dividend. Also, if you be up to visit drivetime show.Com I’d, encourage you to check that out. We can find podcast 101 business, coaching in person, conferences and thousands of videos archive just for you and as always, 2

Feedback

Let us know what's going on.

Have a Business Question?

Ask our mentors anything.

Reserve Your Seat

Attend the world's best business workshop

  • Credit cards accepted

Get More Info

Learn more about the world's best business workshop

Get Started

Your first month is ONLY $1!

Get Started

Schedule your FREE 60 minute coaching session

Don't miss out

Watch the rest of this video and get access to thousands of other online trainings by signing up for an account. Get Business School for $1 Go Back Home Browse More Videos

Get Your FREE eBook

Get Your FREE BOOM eBook

You will be redirected to your dashboard in a moment.