Ken Rusk | BLUE COLLAR CASH: Love Your Ken Work, Secure Your Future, and Find Happiness for Life

Show Notes

Ken Rusk shares about the enormous skills gap that exists and how for every 5 electricians that retire there is only 1 young person becoming an electrician, why management is mentorship, why you must teach employees how much control they actually have over their lives, the importance of saving, time management, goal setting and how to achieve success on the planet earth.

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NOTABLE QUOTABLE – “University administrators are the equivalent of subprime mortgage brokers selling you a story that you should go into debt massively, that it’s not a consumption decision, it’s an investment decision. Actually, no, it’s a bad consumption decision. Most colleges are four-year parties.” – Peter Thiel (The iconic billionaire investor)

  1. Yes, yes, yes and yes! Thrivetime Nation on today’s show we are interviewing Ken Rusk, who is the Ohio-based author of BLUE COLLAR CASH: Love Your Work, Secure Your Future, and Find Happiness for Life.
    1. You start to help people when you own a company.
    2. It is born out of necessity. Your employees have so much more control of their lives than they think that they do. 
    3. Once you get them to understand that they are in control of their own destiny, they will run with it. If they understand that your company is a vehicle to get to their goals, they will go far.
  2. Ken Rusk I know that you’ve had a ton of success at this point in your career, but I would love to start off at the bottom and the very beginning of your career. What was your life like growing up and where did you grow up?
    1. I grew up near Cleveland Colorado. When I grew up, we would hang out at the gas station and next to the gas station was this hustling business.
    2. I walked into the building, they told me what they did, and they offered me a job. I started digging ditches and making marketing calls for them in the winter. 
    3. We do anything from the ground down.
    4. I live just outside of Cleveland Ohio.
    5. My mancave on one side is like a spa and the other side is like a rock band and is covered with Bud Light signs. 
  3. I understand that you began your career by digging ditches and ditching college, what do you mean by this?
    1. I started and I didn’t last a month.
    2. I just knew that it was not my deal.
    3. For every 5 electricians that are retiring right now, there are only one that is coming online.
    4. Everyone is pushing to college. Kids are growing up with cell phones and not with shovels. 
    5. Where there is very little supply, there is large demand and that means increased prices.
  4. When did you first feel like you were truly beginning to gain traction with your career?
    1. When I left college, the company I used to work for began to expand.
    2. I was living out of a suitcase and after a few years, we decided to move to Toledo Ohio and open a company.
    3. I opened a franchise with the company I worked for and have opened a few since then.
  5. Ken Rusk Why should we buy the book?
    1. There are so many people and instead of them happening to life, life is happening to them. 
    2. Don’t look at life in 2 feet infront of you, look at life down the road.
    3. Ask yourself, what do I want my life to look like? What will give me that feeling? I need to draw that on a piece of paper. If you can see it, you brain can go and get it
  6. You come across as a very proactive person…so how do you typically organize the first four hours of your and what time do you typically wake up?
    1. I get up, make out my protein shake, look at the photos of things I have done, and plan my day.
    2. I focus on myself with my fitness and health in the morning.
    3. I let the sun wake me up
  7. Ken Rusk What is your favorite old school jam?
    1. Pearl Jam
  8. What advice would you give the younger version of yourself?
    1. If you save $65 per week from 25 to 65 you can have over $1,000,000
  9. Ken Rusk You’ve got the mic, what is one thing that you want to share with the Thrive Nation before you drop the mic?
    1. The mission for the book is helping people see clearly into their future and getting their goals.
    2. I am a big believer in giving back. I give the proceeds back to Make A Wish.
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