Laws of Power Explained (Laws 18-20)

Show Notes

Clay Clark teaches laws 18-20 of The 48 Laws of Power by best-selling author Robert Greene which are; 1. Do not build fortresses to protect yourself – isolation is dangerous, 2. Know who you’re dealing with – do not offend the wrong person, and 3. Do not commit to anyone.

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Laws 18,19 and 20

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DEFINITION – Vaccine – A substance used to stimulate the production of antibodies and provide immunity against one or several diseases, prepared from the causative agent of a disease, its products, or a synthetic substitute, treated to act as an antigen without inducing the disease.

Law 18: Do not build fortresses to protect yourself – isolation is dangerous.

NOTABLE QUOTABLE – “The world is dangerous and enemies are everywhere – everyone has to protect themselves. A fortress seems the safest. But isolation exposes you to more dangers than it protects you from – it cuts you off from valuable information, it makes you conspicuous and an easy target. Better to circulate among people find allies, mingle. You are shielded from your enemies by the crowd.” – Robert Greene

Good use of the law

  1. Employees and partners typically plot their overthrows when you are out of town. As an owner and you do go out of town, don’t tell anybody you are leaving.
    1. Dr Z – Showing up to the eye clinic at random times or having friends get glasses for free to see what the customer experience actually is.
    2. Herb Kelleher – The co-founder, Chairman Emeritus and former CEO of Southwest Airlines realized he was not famous so he would hop on Southwest flights to see how the team members were operating.

Law 19: Know who you’re dealing with – do not offend the wrong person.

NOTABLE QUOTABLE – “There are many different kinds of people in the world, and you can never assume that everyone will react to your strategies in the same way. Deceive or outmaneuver some people and they will spend the rest of their lives seeking revenge. They are wolves in lambs’ clothing. Choose your victims and opponents carefully, then – never offend or deceive the wrong person.” – Robert Greene

Good use of the law

  1. NOTABLE QUOTABLE – “Be a lover not a fighter.” – Doctor Robert Zoellner
  2. NOTABLE QUOTABLE – “So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.” – Matthew 7:12

Law 20: Do not commit to anyone.

NOTABLE QUOTABLE – “It is the fool who always rushes to take sides. Do not commit to any side or cause but yourself. By maintaining your independence, you become the master of others – playing people against one another, making them pursue you.” – Robert Greene

Good use of the law

  1. Stay away from contracts when possible
  2. Don’t get involved in work gossip
  3. Clay’s Rules
    1. Commit to 1 spouse and love your wife the way Christ loved the church
    2. If you are going to have a partnership you should work together for a few months before you sign a contract
    3. When signing a contract make sure it is clear who is in charge.
Business Coach | Ask Clay & Z Anything

Audio Transcription

3 2 1 broadcasting live from the center of the universe, presenting the world’s only business coach school without the bs, with optometrist can’t entrepreneur, dr. Robert zoellner, and he ussba entrepreneur of the year clay clark get ready to enter the thrive time show on talk. Radio 1170 drive time show on your radio. My name is clay clark I am a business coach, which means that I am involved on a daily basis with entrepreneurs helping them to grow beyond their current space. It’s the current places, I’m helping us move, beyond, homeostasis, move beyond being stuck because marsha lot of people they get to a place with their business, where they’re stuck in the business is completely dependent upon them and one of the biggest limiting factors I see all the time-and you tell me if you disagree here-is that people can’t manage other people very well. It’s like to have a great sales process. They have a great marketing to have great branding a great accounting, but they just struggle with managing people. Do you do you see that alarm? The reason why is because they’re such good performers themselves as a business owner they’re the best salesperson or they’re the best technician in to hire somebody else and manage them to the level of quality inconsistency that they provide is such a hard thing, because it’s so high they’re setting the bar so high and so getting people to do what they say: they’re going to do, motivating people inspiring them, that’s a hard process and that’s what management all about, and that’s why you know is it? Is it as an office in as it is a team? While we decided to use the good folks at classic janitorial for it’s, because you know you can have a janitorial service that you hire that says they’re going to show up and clean, but then, if they don’t show up and clean, then it’s not actually beneficial and I can tell you.

This haven’t gone through mini mini mini janitorial services, I was very skeptical and so I read the reviews. I I contacted you, know references to make sure that classic clean the class of janitorial folks are in fact a good choice for our offices. So if you are looking for somebody to clean your offices, you don’t want to hire somebody who’s personally good at cleaning, but can’t hold her team accountable. Now you want to hire somebody to actually get the job done. So I would ask you for torque on a scale of 1 to 10 right now. How happy are you with the level of cleanliness in your office anywhere less than 10 I recommend you pick up the phone and you call what number chapter what number cuz you did? She call 918-671-2046 with saying that they give me a sec, I hate, deadbeat and not be distracted right down that no we’re not facebook classic janitorial, but the phone number is 918-671-1100. You say it. 2046 hilltop leave 918-671-2046 classic janitorial or you can find them online at the classicClean.Com is that the business coach internet? That is the same thing if you could just say one more time. What did I love the way? You say that website and southern classic clean.Com, okay, nice, to protect yourself. Isolation is dangerous from robert greene I want at marshall break this down, chuck, alright, so the world is a dangerous. If the world is dangerous and enemies are everywhere, everyone has to protect themselves. A fortress seems the safest, butt isolation exposes you two more dangerous and it protects you from it, cuts you off from valuable information and makes you conspicuous and an easy target better to circulate among people find allies mingle. You are shielded from your enemies by the crowd, so here’s the thing with isolation, you’re cutting off all the outside sources of information right. So if you build a fortress, if you build something to keep others out about a wall with a gate, offer him a various other forms of communication. So what you must do is you must keep your communication efforts in your information, pathways consistent, because otherwise you’re going to not be able to adapt I mean there’s some companies that we’ve begun working with and they’re still doing the same advertising that they did 30 years ago. Right now. The hard thing is that could be effective or couldn’t be affected. Yeah. It could be effective until you always got to be evaluating cuz. It might not be affected anymore, it might not be effective anymore, and so, with dj connection, you had a ton of success before your were a business coach when you first started running, yellow page ads for the overtime. This is what happened is josh smith play yours would come in.

He came into the office very much like kramer from seinfeld. That’s his aura. Imagine kramer! That’s call joshua come in the office. Just very business coach intelligent I was coming like what man I got. It I got text. How many internet sketching on you wasn’t coming with charlie chicken. He always had trouble with out charlie’s chicken. Coming we at least going to try to check ready to think about it is. Is the internet to buy stuff? There is nobody that I know who’s going to the internet to find a dj they’re not going to do it man what you going to do with her going to ask for a referral to like go on the internet and find a dj? Why did it takes too long to cook a picture of a giraffe if I click a picture of a giraffe? It takes me a new half-life, 2, download it to email. It’s like you’ve got mail you’re just waiting for it. Just ridiculous. This dude telling you we need to go. You can go to a search engine, optimization conference and you go to that thing, but just just freaking go to it.Just quit. Talking about so I pay for him to go. He goes to this conference. He comes back and he’s like dude. There are djs there for booking, like 4 and 5 weddings a weekend from the internet. What he was there are people booking 425 north, looking like 80 weddings a week at the time in so I’m going 4-5. It’s lame here, dude I’m telling you that it was the next year we’re looking and we had the first time we always grew by 20%. Every year around the company we could buy more than 20%. We never that becomes harder to do as you get bigger right, we never decreased by then so one month it was like really hard to get to. 20 was like 20 1% and I’m, going what’s going on and i, don’t know man we’re not getting any calls from the yellow pages. It’s like it’s drying up, I’m going drying up, know I’m, surrounded by like pink panther, yellow pages. You almost want to like. If anyone questions the sanctimoniousness, the holiness, the purity, the sacred cow of the yellow pages, you almost have to attack.

You remember my team says dude i, think the yellow pages are no longer going to be a thing. I, don’t think we’re going to use them anymore and I told you what time I remember this I said:listen here, buddy the internet is a bunch of crap. It’s never going to catch on. It’s freaking, stupid i, want you to shut your mouth and then i, remember going I think that I think I might be an old man. I would just say that you need to employ the following use of this law. This is how you use it to put a lot of action items here on the show notes, and hopefully, marshall can one-up me with better ones. If you would run into the founder of southwest airlines herb keller, would you know what he looks like to know realize he’s not famous, so we decided to hop on planes consistently just ride smart to. Let me ride to put snoop dogg. Let me ride so he’s. You know he cops in the plane and goes up in the air and he notices. You know things that consumers are notice and he catches good things and bad things write a reports, his findings. This is a move. The move, another move just shows up all the time just shows up at the optometry clinic, hey guys, what’s going mostly actually hires friends of his to get glasses there to get him reports on what’s going on shopping, move help the listeners make this actionable because you want to set boundaries. Yes, you want to. You can live in a gated community and not hang around your business coach employees every second of the day, but help make this action. So I helped a business owner with this last week. It was awesome, okay and they regularly have technicians go out to different homes in the date they need to ensure that their technicians are actually following a checklist same thing with carpet cleaning same thing with mens haircut. But what you have to do is on everybody’s routes. You have to put a mystery shopper on their routes. Come on now you have to hire some type of mystery shopper to run through the process. You have to submit a fake lead to see how long it actually takes for a lead to get called, and you have to do that because you have to be running tests. Information through your system to the identify where the bottleneck is it is it the technicians that are not following the check list. Is it somebody that’s not calling the the lead in a fashion of manner, but the reason you have to do this is for two reasons:one yet catch your team members actually doing something right,. This is an opportunity for you to praise them as much as it is for you to correct their behavior and yeah.

You got something or you’re going to find out hey. This is where the bottleneck is, and you can solve the problem, but the mystery shop move is so powerful. You got to hire a customer. You got to go through the process yourself, you got to do it. My friend of mine. I’ve, heard of mine that david brown used to manage the guitar centers and alex’s, and the region, and one of the things that you had to do. If you have that your job, if you had to actually shop there at your own stories, he’s never eat at their own. Restaurant helps. If you have to you, have to experience it as a consumer. If you don’t experience it as a consumer you’re not going to know what the consumers or experience power, waterbury 19 I want to break down on today show from 48 laws of power. What vaccinations would get so he’s moved? Some of these boobs are unethical if any of these moves conflict with your moral business coach compass, as stated in the judeo-christian bible, go with the bible that are used by really evil people and good people to gain power. I see a lot of people all the time. Is it cheaper to people who are willing to do anything pick up the power that they desire? It just know who you’re dealing with do not offend the wrong person. Please read the novel cornwall. There are many different kinds of people in the world and you can never assume that everyone will react to your strategies in the same way deceive or outmaneuver some people and they will spend the rest of their lives and seeking revenge. They are wolves and lambs. Closing clothing choose your victims, and opponents carefully then never send or receive the wrong person. I would just say this. One I would never have a victim.

We say that is that we all agree that we disagree with the idea of having a victim right. I mean that’s operating off doctor sees first rule of business right, never screw. Somebody alright have a win-win-win when I have a victim okay. So this is what dr. Zoellner would tell you, because it is true. You don’t want to offend the wrong person. Cuz, you might have been somebody they’re going to spend the rest of their life on social media hating on you now. Here’s what you do be a lover, not a fighter, be a lover, not a fighter, be a lover, not a fighter. I hope that sinking into somebody you got to be a lover and not a fighter. There are some people that are so antagonist it to me, and my world is all the time that the best thing I can do is just not speak to them ever about anything. Because I disagree about everything all the time it just better to move on, then it is to sit there and fight saturday to meeting marshall. You heard in a meeting at somebody said not so positive thing about me and what was my response to her that I’m not even going to entertain entertain the business coach discussion. Let’s move on knocking entertainment, let’s move on because it’s a cycle of futility, matthew 7:12 reads! So when everything do to others what you would have them do to you for this sums up the law and the prophets. That’s all I would just say:i would say that the wrong person cuz somebody’s, going to try to screw you I just be a lover and not a fighter fighter in our next 20 is a law that I have some ethical reservations about, but I will break it down for a lot or 20 from 48 laws of power. When we return you are now entering the dojo mojo and the thrive time show kick it. Yes, you can, can I kick it? Yes, you can. Can I kick it? Yes, you can can i. Guess you can. This is click clock on the mic and can my optical castano pinochet and not focus on the mission beach, the skills and kitchen plans broadcasted from vans portland and now my friends, you got to dance to see it, and I’ll be to see her yes, and that would stick it like that man, damn carnation, go back to the radio and podcast download this week to break down with great detail. All 48 of the 48 laws of power, the best-selling book by robert, greene and i. Don’t have any problems with robert greene i. Just make sure you listen to get this robert green decided that he’s going to study people all throughout world history, american, history and figure out. What did they do to become successful? You know what were the things that they did, that allow them to become successful and are certain groups of people that are willing to do anything. It takes to become successful because they don’t have a moral compass, so some of the laws that he teaches that have been happening all throughout history. Some of the moves that people are using to become successful or moved I would be opposed to that. I really disagree with, but I want to expose everybody to these laws of power so that you can hey make sure you don’t manipulate people and do be a bad human being. So you can make sure that you can vaccinate yourself against them being done to you. Vaccinate yourself against the laws of power.

Are there used to manipulate right or persuade people to do something that they want you to do until you need to take these techniques and take this knowledge that you’re learning and you can use it as a shield or as an inoculation or a vaccine against them, trying to do this to you or your team members or your business? But some of these laws are powerful and there’s nothing wrong with the directional. Let’s go into law number 26 do not commit to anyone again, do not commit to anyone who always rush besides do not commit to any side or cause, but yourself by maintaining your independence, you become the master of others playing people against one another. Making them pursue you robert green. This is going on in my life right now and into areas that I feel free to share with it wasn’t out there, we’ve got a person who wants to buy an elephant in the room. Franchise I have not sold them yet because I’m still finishing my french, my franchise disclosure document. What makes wednesday? How is that works? When you do for me or franchise business coach company? You have 12 months, you have sprint and you have to document your financial performance in those first 12 months and that will dictate your sales moving forward because most franchises are sold by brokers, and so you don’t want to have a bad first year, work for years to perfect the system and then once you do, you want to show wins and successes everywhere, right, so I’m. One guy calls me that’s what he said :yeah I would just going to see. I want to buy an elephant home and I just want you to know. I would like to get the verbal commitment from you that I’m going to open up one in this in this area of houston I’m, going to open up the houston area and I’m going to just absolutely dominate and I said to myself. Okay, cool but I know the guy from multiple people. He has the money to do it and I said:okay, that’s cool, that’s cool man, but here’s the deal! I! Don’t want you to sell it, one to that guy over there cuz that guy over there he is shady I’ll tell you I want the whole thing.

I want to have the whole thing. I want to run that today, I want to run this city to go. Rihanna I want to run this town. I want to run this town, I’m, so I’m, saying okay. Okay, then I get a call from his buddy. Nobody calls a man you been talking to my friend. You know:cuz I’ll tell you what I want to open up on in houston and I’ll. Tell you what I don’t want you selling one to him. I might buy one just to keep you away from him. He’s a butt decepticon he’s like a easy like a transformer man he’s like he remember their optimus prime. He could turn into like a big old diesel truck diesel. Semi automatic pistol, cuz he’s like in his bag. I, explain to me all the reason why they’re white other guys, like super shady right this was probably a year ago in the conversation first happened so over time. I’ve just watched, the two of them interact in one has proven themselves to be shady, and one is proven himself to be good nice. Furthermore, shady people typically lose interest in things over time because they can’t be consistent. This see this is this is interesting but see shady people that struggle with diligent can’t be consistent. It’s the difference between dewar’s in happy helpers, real people that cannot be consistent are almost always the shadiest people. Yes, it’s the same trait that comes from being distracted by new ideas and new things, and water percent shady. If you’re struggling with being consistent but I am saying, I have yet to meet somebody who is shady and also consistent, consistent except for being shady if you’re, not consistent person, I just tell him i. Might bullets noticed that it’s like the employees who work for a client that you know we’re going to be fired? If you noticed those the ones we can’t seem to make it to a meeting, and it’s kind of like if you can’t be consistent and you’re supposed to be then kind of by default, you’re being a little dishonest right, because you’re trying to make somebody think that you are consistent when you’re not the same thing.

It’s hard to keep up with those lies lies over time, so you get disinterested. So this is what this is a good example and the office this week. One of the businesses just so you know this is happening over here. I am mediately, went to the person in question and I said:hey. Are you doing this in the guy says yeah, but it’s kind of a long story. It say that is much better than dealing with gossip right in this is why, when you have a partnership, you have to have an agreement of how you part ways, because people over time will feel like when I’ve invested so much time into this I deserve to be paid differently. Okay, that’s cool, but that wasn’t the agreement that we’ve signed. The agreement, which sign, is what the agreement was designed. It is-and you just have to understand that you so here-is my my rule for this and I’m just going to say this:is my rules and chucky to put on the show notes you, okay, what commit to one spouse? So don’t you don’t do a test run, don’t do a trial but actually commit to your spouse and love your wife. The way that christ loved the church I would do this. This is what I would do as a business coach. This is why I try to pattern in my own life and my perfect. No, but that’s why I would do that to be my rules. Okay, so that’s why I commit to that too? If you’re going to have a partnership work together for the first 3 to 4 months, to see if it’s even worth signing an agreement because ultimately know that this person is going to be a good fit moving forward contract, there’s one person clearly and charge marshall I have a 5149 percent ownership with with a partnership you’re involved. Why would you want to do that? Because anything with two heads is a monster if you are involved in gossip, where one person is saying something about somebody else, I would really not comment on it or involve yourself unless you’ve seen evidence of it and furthermore, I wouldn’t have a conversation with about somebody else without that person present. These are these are things these are things either challenges these are. These are some of the things that can really kill an organization. So that’s what I would do? That’s how I would handle it and then, if you do see evidence of perpetual shadiness, then you can make your own moral business coahc decision stay tuned.


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