Learn How to Create a Business Model That Stands Out

Show Notes

Have you ever struggled to differentiate your business in the marketplace. Business coach Clay Clark teaches how to create a business model that stands out in a crowded marketplace.

    1. Find your parking space in business
      1. BOOK – Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back
      2. https://www.amazon.com/Scale-Seven-Proven-Principles-Business/dp/1591847249/ref=sr_1_1?s=books&ie=UTF8&qid=1520082225&sr=1-1&keywords=scale+hoffman


  • Create Purple Cow That Will “One Up” Your Competition


  1. NOTABLE QUOTABLE – “In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin (Best-selling author of Purple Cow and the man who sold his marketing business Yoyodyne to Yahoo! For $30 million)
  1. NOTABLE QUOTABLE – “Boring is always the most risky strategy. Smart business-people realize this, and they work to minimize (but not eliminate) the risk from the process.” – Seth Godin (Best-selling author of Purple Cow and the man who sold his marketing business Yoyodyne to Yahoo! For $30 million)
  2. NOTABLE QUOTABLE – “You’re either remarkable or invisible. Make a choice.” – – Seth Godin (New York Times best-selling author and marketing expert who sold his book packaging business YoyoDyne to Yahoo! For $30 million)
  3. *NOTABLE QUOTABLE – “If you create a great Purple Cow it’s going to be criticized. The only way to avoid criticism is to say nothing, never stand out, and go through life as a politically correct nobody.” – Clay Clark
  4. NOTABLE QUOTABLE – “If you’re remarkable, it’s likely that some people won’t  like you. That’s part of the definition of remarkable. Nobody gets unanimous praise–ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.” – Seth Godin (New York Times best-selling author and marketing expert who sold his book packaging business YoyoDyne to Yahoo! For $30 million)
  5. NOTABLE QUOTABLE – “Marketing is a contest for people’s attention.” – Seth Godin (New York Times best-selling author and marketing expert who sold his book packaging business YoyoDyne to Yahoo! For $30 million)
  6. AMPLE EXAMPLE – The Dental Depot
  7. AMPLE EXAMPLE – Harley motorcycles are super loud
  8. AMPLE EXAMPLE – Wholefoods – Earthy millenials and hipsters with dreadlocks named Skyler serving you organic food while women in yoga pants shop.
  9. ACTION ITEM – Create your color scheme
  10. ACTION ITEM – Create your slogan.
  11. ACTION ITEM – Create your niche / elevator pitch (don’t get stuck on this)
Business Coach | Ask Clay & Z Anything

Audio Transcription

Get ready to enter the thrive time show 3 2 1, alright, business coach podcast listeners and thrive nation. My name is clay clark, go to back to the thrive time. Show on your business coach radio and we’re talking about right now is creating a business, creating a business that stands out. It scratching a business that stand out or creating a finding your niche, you want me to send some people might be free preview. This for you, this as just finding your niche I said that, because I’m going to get into some specifics that are going to help, you take to grow your business, but you gotta understand why this matters. If you have a business-and you haven’t, found your niche, then what it’s like there’s a book called scale that explains this, but right when you and your wife go on on a date that rhyme with you with the tip top k-9. Are you the guy that looks for the parking space? That’s super close to the restaurant and I’ll drive around many times to find the closest, or do you just park wherever? What’s your philosophy of man-and this is interesting because most entrepreneurs that I know it do exactly what you just said:that’s what I do too so I’m not going to try to look for an hour and a half for an open spot I’m just going to park, and why don’t you drop my wife off the door then just park and walk her hustle in whenever. But this is what happens in the book scale. He explains that a lot of people what they’ll do is they’ll try to park where somebody else has already parked so you’re trying to find your niche in the marketplace or trying to find your space in the parking lot, and you recognize that there is already somebody there. So let me give you an example. This nope would make sense. If you were trying to compete today, which sports clips in the men’s hair business, you would lose because I’m explain to their parking space. Their parking space is sports-themed, low price, men’s, grooming, low priced sports, themed, men’s, grooming, and so our niche elephant in The room is crowded, country club for men’s hair.

We want to offer a higher quality experience and their niche is to offer a lower-priced sports-themed. So if you were going to compete with them, you couldn’t win because they’ve already had like three thousand store right now with walmart. You really couldn’t compete with walmart on low priced low customer service, commodities I made in america. He wrote before his death. He said if you want to compete with walmart. What you want to do is open up a sporting good store right next to me, is it literally in the building next to me in the same parking lot open it up there and offer a variety of sporting goods that I wouldn’t carry at walmart is walmart. If it’s not I can’t buy it in bulk and get it a great deal I’m not buying it so offer like catcher’s mitts. First baseman gloves hard to find bats hard to find different materials. All different varieties of basketballs indoor outdoor uniforms, name of the business coach detail, dress uniforms trophies do that and you did win because the traffic’s already there and you’re not stealing from me, because I’m not going to rock that stuff. But if you want to lose any size, see people all the time, do anything I almost kind of enjoy it, but they will open up a business design. The beat walmart next to walmart discount store next to walmart. So you got to find your parking space. You got to find your unique niche, and so this this concept is often referred to as your purple cow when you’re reading marketing books and they the concept, was developed by seth, godin and seth. Godin is the best selling author of the purple count and he’s the man who sold his business yoyodyne yahoo. It was a book. Packaging company would take a book that wasn’t feeling well and it would help prepackaged the book tell but tell me they would help make a cover that made more sense. They would help come up with the title that made more sense. If I find a niche in the marketplace and then repack did you book, it would sell more and they still got to yahoo for 30 million dollar.

It sounds like a fun type of toothpaste, so chapped I’m, going to read you a lot of notable quotable bolton. Tell us how to make this happen and states in a crowded, marketplace fitting in is failing in a busy marketplace. Not standing out is the same as being invisible. He goes on to say:boring is always the most risky strategy. Smart business people realize that they realize there’s any work to minimize it, but not eliminated the risk of from the process. Tico’s on their say, you’re, either remarkable or invisible make a choice if you create a purple cow, it’s going to be criticized only way to avoid criticism is to say nothing about this for a second. He talks about this. If you were going to chop stand out the marketplace, it must be remarkable, but if you do that, you’re going to be business coach criticized, write that down. That means that your competition is going to start talking bad about you right, because you’re taking business from them, people in your family or your friends, people that you’re taking feedback from that. Maybe you shouldn’t be because they’re, not business experts, they’re going to say what your teeth he says if you’re remarkable it’s likely that some people won’t like you, that’s part of the def definition of remarkable. Nobody gets unanimous praise ever got a president or president has record approval ratings. They might be harboring it like I 50s, who is like super love by america.

You might have a 57% approval rating. The best I can hope for is to be unnoticed. Make sure you get that I usually want my approval rating to be in about the 5% range consistently in my own house. I want to make sure that you and I mean I want to make sure you’re getting this sally ethan emma. So if all three of them are just super happy with me all the time and I’ll be late night, you know how to percent I want to make sure that did the listeners are getting this because you love you, love trump or you loved obama at the most they’re, going to have an approval rating in the high 50s, but either way yeah but I’m, saying as a business owner. You don’t want your approval rating to ever be more than 5%, with your with your team with business coach customers. What. Do you think about clay clark? If they know my name, I would argue that probably 80% people dislike me and that is okay and I’ll. Tell you why because I know my niche. So if you’re wanting to get rich quick in your lazy and you’re a slacker-and you don’t want another proven system to grow business, you would dislike me. But if you want to get together and talk about feelings, I’d recommend you go to a certain church, but I’m not going to do that so elephant in the room, men’s grooming:it’s not lesbian grooming, it’s not little boy grooming, it’s not it’s men’s! Only.

We know our niche, so there’s articles written all over the internet about the tyranny of country clubs. They know their niche, it’s dog training, tip, top k-9. They know their nature. Train dogs not to get their attention so shut up. I’m, going to give you some sample examples, and then you give me the action steps. The dental depot in front of it giant, train i, know dennis to criticize it harley motorcycles. They’re super loud chop. Why cuz? You can hear him before you can see him. That’s their whole thing right. Everybody knows about the pipes as I almost went bankrupt as result of responding to some people that were complaining. The company actually harley went bankrupt multiple times they almost did it. For the final time, cuz I tried to make their motorcycles more quiet. You do. Let me take my drink quiktrip in someone’s, dropping harley, you’ll know about it. That’s that’s it. You got to create your color scheme. Right here is just create that nitch / elevator pitch okay, you got to be able to tell people who you are what you do. What your purple cow is, what your differentiating factor is really quickly. Does it bother you at southwest, airlines doesn’t have assigned seating know. What’s interesting is rich people in line every single time, I fly southwest, it will complain, they don’t have a sign, seen it, but guess what they don’t charge for baggage fees. It’s the lowest price possible. Their adult beverages are cheaper. They are the only profitable airline that they’ve only airlines main problem for 44 years in a row, so they know their niche. When we come back more practical knowledge, you cannot get in college. It’s  the thrivetime business coach show on your heart, radio


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