How does a man no-discernible skills become a $300 million dollar man? Who introduced hip hop and rap music to the mainstream music scene? Who introduced the Beastie Boys, LL Cool J, Jay-Z, Slick Rick, Public Enemy and countless hip hop artists to world? During this episode of The Thrive Time Business Coach Radio Show we break down the Life and Def of Def Jam Record creator, Russell Simmons.
He is most famous as being the co-founder of Def Jam Records and he teamed up with Rick Rubin to take hip hop music to mainstream radio. He is also a producer, a best-selling author, the founder of Phat Farm, the creator of the pop-culture focused website Global Grind, multiple non-profit companies, Celsius (the world’s first negative calorie drink), Def Pictures and Rush Books which he used to publish his self-help books. In 2003, Russell started yet another successful company called Unirush LLC. This company was a financial-services company that offered pre-paid debit cards for low-income people.