Mari Smith | The Queen of Facebook Teaches Consistency is King
Yes, yes, yes and yes! Thrivetime Nation on today’s show we are interviewing Mari Smith who is known by many as The Queen of Facebook…Mari, welcome onto The Thrivetime Show…how are you?!
My understanding is that IBM named you as one of 7 women who are shaping digital marketing alongside Alex Hisaka – Head of global content marketing at LinkedIn; Alison J Herzog – Director global social business strategy at Dell; Susan Wojcicki – CEO of YouTube; and Adrienne Lofton – SVP of global brand marketing at Under Armour…what does it feel like to be included in a list of so many successful women?
Mari Smith I know that you’ve had a ton of success at this point in your career, but I would love to start off at the bottom and the very beginning of your career. What was your life like growing up and where did you grow up?
When did you first figure out what you wanted to do professionally?
I have a very diverse background and enjoyed working with computers and people
A founder of an app company reached out for me to beta test his app – Facebook.com
Within 3 weeks, everyone was on Facebook
To me Facebook was always professional, not personal.
Mari Smith What was your first social media marketing project that you worked on?
How did you go about getting your first 10 customers?
When did you first feel like you were truly beginning to gain traction with your career?
It was May the 4th, the day that I agreed to join the beta test.
In 1998, I decided that I was going to go into business for myself.
I got a call to immigrate to San Diego
I bartered my way to get a visa through my immigration attorney
Mari Smith For people that feel overwhelmed by the thought of social media marketing…what advice would you have for them?
What action steps should all self-employed people be taking as it relates to social media marketing?
Where do most business owners get social media marketing wrong by default?
The first thing is they just put it on set and forget – You have to create relationships
The second is “spray and pray” – just showing ads to everyone without narrowing the scope and audience
The third area is unrealistic expectations – They target a cold audience and trying to drive them to a sales page
Mari Smith, you have shared the stage with notable leaders and celebrities; previous co-presenters have included Sir Richard Branson, the Dalai Lama, Eckhart Tolle, Tony Robbins, Paula Abdul, Chip Conley, and Arianna Huffington…what have you found to be common denominators of all of these super successful people?
Keep honing their practice
Today, I’d love for you to share with the listeners about the kinds of projects that you are up to?
Mari Smith you come across as a very proactive person…so how do you typically organize the first four hours of your and what time do you typically wake up?
90 minutes of self-care
Tackle the difficult project first – Put yourself on airplane mode
What are a few of the daily habits that you believe have allowed you to achieve success?
We find that most successful entrepreneurs tend to have idiosyncrasies that are actually their super powers…what idiosyncrasy do you have?
I call myself Scandifornian – there is a quirky side to me
I don’t take myself too seriously
What message or principle that you wish you could teach everyone?
Consistency and don’t be afraid to get help.
What is a principle or concept that you teach people most that VERY FEW people actually ever apply?
What are a couple of books that you believe that all of our listeners should read?