Mark French | CEO of X2, An All-natural Energy Drink and Supplement Brand Filling

Show Notes

The founder of X2 Performance joins us to share about his all-natural energy drink and supplement brand known as X2.

Website:
https://x2performance.com/products/x2-all-natural-energy-drink-raspberry?variant=1003084382236

Overview:
Mark French, CEO of X2, an all-natural energy drink and supplement brand filling a white space in the energy industry, appealing to consumers who care about natural ingredients.
X2 is trusted by over 25 top tier pro sports teams, thanks to its patented formula and rare NSF-certification status. Now Mark is bringing X2 to market with a team of high-profile athlete investors like Saquon Barkley and Kawhi Leonard and consumer product venture firms like L Catterton.

Discussion topics could include:

Yes, yes, yes and yes! Thrivetime Nation on today’s show we are interviewing Mark French who is the CEO of X2, an all-natural energy drink and supplement company. Mark, welcome onto the Thrivetime Show, how are you?!
I know that you’ve had a ton of success at this point in your career, but I would love to start off at the bottom and the very beginning of your career. What was your life like growing up and where did you grow up?
When did you first figure out what you wanted to do professionally?
How did you start your first company?
How did you go about funding your first company?
How did you go about getting your first 10 customers?
When did you first feel like you were truly beginning to gain traction with your career?
I know that you are a serial entrepreneur who has experienced massive success and super low points…walk us through the highest high and the lowest low of your career?
What’s next in the energy space?
Mark, I would love for you to share about X2’s philosophy of athlete investors instead of “ambassadors”?
Mark, what is it like to operate a disruptive business in sports, consumer goods, media and tech?
What advice would you give the younger version of yourself?
We find that most successful entrepreneurs tend to have idiosyncrasies that are actually their super powers…what idiosyncrasy do you have?
What message or principle that you wish you could teach everyone?
You are super successful, but what do you struggle with the most…what is your weakness…what is your kryptonite?
What are a couple of books that you believe that all of our listeners should read?
You’ve got the mic, what is one thing that you want to share with the Thrive Nation before you drop the mic?

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