Matthew Parry | The Founder of the Good Crisp Company

Show Notes

Learn how Matthew Parry founded, marketed and grew The Good Crisp Company into one of the top 10 fastest growing brands at Whole Foods. His Good Crisp gluten-free chips are a healthy alternative to the famous Pringles brands and they are also served a Pringle-like tube

  1. Yes, yes, yes and yes! Thrivetime Nation on today’s show we are interviewing The Founder of the Good Crisp Company. Matthew, welcome onto the Thrivetime Show how are you?!
  2. Matthew, tell us about your The Good Crisp Company and the products you guys you make?
  3. When did you first get the idea to start this business?
    1. I had just turned 30 and had an awful eating lifestyle.
    2. I had 3 young girls and I didn’t want them to eat the same things I was eating.
    3. I loved the Pringles but they didn’t align with my diet
    4. I developed the product for myself but also for others
    5. We were going to work in Australia but we came to a trade show in California and everyone loved it.
    6. People said “Wow… Is that a healthy pringle???”
    7. Big box stores lined up and said: “When you have this, we want it!”
  4. How did you raise the capital needed to start this business?
    1. We got some outside investments from an investment circle who invests in small growing food brands.
  5. How did you go about creating prototypes for your chips?
    1. I was working in the food industry and so I had some connections.
    2. They saw the opportunity and took advantage of it.
    3. It took a lot of going back and forth to get the process right.
    4. We certified that it was gluten-free and healthy and everyone loved it.
    5. We partnered with a broker in California and later across the whole country.
    6. I found the broker at EXPO West –
    7. Presence marketing –
    8. The product has to taste good… You can have a product that you enjoy and like 
  6. Why Chips…?
    1. Everyone eats them, so why not make them healthy?
  7. Are you making any other healthy food products then the The Good Crisp Company?
    1. No, we are sticking with chips
  8. How do you typically organize the first 4 hours of your day?
    1. Wake up
    2. Checking email
    3. Breakfast
    4. Spending time with family
    5. Tackle the to-do list
    6. Come into the office and meet with the team
      1. New product development
      2. Packaging
      3. Investors
  9. What is one book you would recommend?
    1. Don’t Split the Difference – Chris Voss
  10. What message or principle that you wish you could teach everyone?
    1. There is a product and idea that will be useful and in demand.
    2. If it isn’t a good dream… Don’t go for it. Do the research first!
    3. Don’t get stuck on your idea when no one wants what you’re selling.
Business Coach | Ask Clay & Z Anything

Audio Transcription

Guest Topic Banner Matthew Parry Thrivetime Show

Josh, are you? Are you a fan of the Pringles chips? Huge fan. Well, today’s guest has created a product called the good crisp company, the good Crisp chip company. And this product is taken off. It’s a chip that’s replacing the Pringles. It’s, it’s healthy. It’s, it’s gluten free, it’s all natural and they’re doing really well. And whole foods in 2000 plus supermarkets across this great country. He’s from Australia and I believe he actually wants star to the hit show a friends, we’ll see

some shows. Don’t need a celebrity in the writer to introduce for show.

But this show dyes to may eight kids co-created by two different women. 13 moat time, million dollar businesses. Ladies and gentlemen, welcome to the thrive time show.


yes, yes, yes. And flavored

potato. Chris. Matthew Perry. Welcome on to the thrive time show. How are you sir? Jerry? Well thank you. Hey, here’s the deal. My wife loves whole foods. You know, there’s, there are certain, there’s a certain make and model of woman who loves whole foods. OK? They’re proactive. They’re, they’re organic. They’re, you know what I mean? They’re wearing yoga pants. You can see them now. Lulu lemon, they’re having fresh pressed juice and I married one of those people. I tricked her into marrying me. I’m I like a man bear pig. I’m the guy that guy who hangs out in the nonorganic section of Walmart and looks for like Pringles. I’m cooking everything with Kris. Go on living entirely off. I’m, you know, I’m, I’ve lived off of a McDonald’s before I met her. She introduces me to the avocado. Therefore I have seen these crisps in front of me. The good crisp company, original flavored potato crisp that I have in my hand. And rumor has it, are you the founder of this company?

Oh I am indeed. Yeah.

What, tell us about your, your background man. What made you want to start a company to compete with Pringles and that’s like going against the, you know, it’s like the, the, you’re going against Darth Vader, you know, it’s like your, the rebels going against Darth Vader. You’re there like the Darth Vader of of chips.

Exactly. They are the Darth Vader of chips, which just, I mean it came down to, to my lifestyle. I was looking to clean up what I was eating, not unlike yourself. I was fairly unhealthy and wasn’t feeling great about myself. I’d just turned 30 and I thought, if I keep going down this path, I hate to see what I look like at 40 and 50 and 60 and it’s not looking pretty, so I need to turn this around on top of that as well. I just had three, three young girls and I thought, I’m not happy with the kind of snacks and food that we’re feeding them. I don’t want to send them down this same path that I’m on, so I need to clean up my act. And so I started to clean up my diet and what I was eating and, and you know, I, I loved eating Pringles.

I loved the canister chip it and lots of people still do, but it just didn’t align with, with what I was trying to do on my diet. And I thought, well, there’s got to be a healthier version out there. And looked around and there wasn’t. And so, you know, lots of people who probably had the same thought. I guess what was a bit different for me is I’ve, I’ve been in the food industry, I had a company in Australia that, that imported and sold other people’s brands. I was familiar with it. I had some contacts in the industry and was able to find a couple of manufacturers and, and worked on developing a product for myself and then ultimately that I could sell to other families as well.

Now you, uh, you, you grew up in, in Australia, uh, did you do, do you watch star Wars as a kid? Did you watch star Wars as a kid? Yeah. You remember Jabba the hut?

Yes. Yes.

This is, this is audio of, of what your life’s going to be like if you’re eating Pringles. So can I cue it up? This is, you’re going to end up looking like Jabba the hut. I mean, if you, if you don’t get out of the, this is going to be you. I mean, Jabba the Hutt. Isn’t that physically fit? I mean until like a lot of people think he was physically fit, but he’s not that physically fit. But if you to look like Luke Skywalker, you got to switch over. So tell us, tell us about these, these crisps here. You, you, uh, had this idea, how’d you get the capital to, to start the business? What, what’d you do? Did you do borrow money from, from friends? Did you sell a kidney? What’d you do?

So we have a, I said, I mentioned I had a business in Australia already that was able to fund some of what we were doing, but then eventually, I mean we, we launched nationally in Walmart in launched in whole foods or getting some really big customers and then we needed more money. So we got some outside investment on an investor’s circle up in [inaudible] that does investment in small emerging food brands. So we were able to get some initial capital to get us started and to really, uh, get the product out there. So yeah, it’s a very expensive to start a business in, in the U S in the food side of things. So we did get some outside help to make that happen.

Well, let’s get into the messy middle here. So what was the for, what was the business you did before this? Where did you, did you start Pringles?

That’s right. Yes. No, we were just, there was a distribution company essentially that imported natural food and other brands from, from around the world and imported them into Australia and sold them to the grocery markets in Australia. And so after about 10, 15 years of that, I thought, look, why am I doing it for other people’s brand when I could be doing it for my own brand and my own product? And you know, so that sort of coincided with, with my healthier focus and then also coming up with this idea and so develop the product. And originally we were just going to launch it in Australia, but I, I came to a major trade show here in Anaheim, I mean in LA called the expo West. Massive, massive trade show and thought, wow, you know, there’s a huge industry here in the U S there’s, there’s a huge demand for our product.

I, I came and just put my product on the table. Um, and, and you know, people sort of really started to acknowledge it and we sort of do a double take and come back and say, wow, is, is that a healthy [inaudible] um, you know, we’ve been waiting for something like that and stores would say, look, as soon as you get it, you know, I want to buy at, let me know, here’s my details. So I knew after that show that that we really had an opportunity here. I, I mean there was still a lot of work I had to do to make it come to life, but I knew within myself that there’s absolutely a demand if I can make this product, there’s people here that will buy it. And so that’s when I sort of switched my focus and thought, right. Um, you know, we do sell in Australia, but really I think there’s a massive market here in the U S

can you imitate the way Americans talk? Cause you know, when people from Australia, I mean, you know, you have a kind of certain accent. Do you imitate? I mean, could you, could you, could you, you do an American impersonation.

Well, I won’t do that for you. I think it doesn’t sound good when people do Australia one. So I can only imagine how bad it would sound like I tried to be an American [inaudible] so I’ll leave that one to you. Yeah.

Should you feel the need. My, my roommate in college, his name was Clinton Clark and my name is Clayton Clark. We found ourselves as freshmen and I’m like, get it, get out of here, get out of here. And he would imitate me and he’d be like, well, I’ll tell you what, why don’t you go ahead and get off that bed? And I’m like, stop. We don’t, we don’t sound like that. And he’s like, why don’t you know? And then he offered me Vegemite, which I thought was a used to say, he said it tastes just like peanut butter. And I believed him and I took a bite of it and I almost died. But I’ve recovered. And a Vegemite, uh, your, your, your, your, your chips, your tastes, nothing like a Vegemite that hits very well. But how did you make the prototype for these chips? Did you just throw some stuff in the oven and you go, what I being boom bam. Did you, did you hire a cook while chef, did you, what did the prototyping phase look like and how did you get your first 10 customers?

Yeah, so we were, I was fortunate that because I’d been working in the food industry, we had some good context in the manufacturing space. There’s only a handful of, of people in the world that can make canister chips because Pringles has had such a strong hold on the market. And I was fortunate to, to know a couple of those. And so I was able to connect with them and they really saw the opportunity and wanting to work with me on it. So I was able to use their facilities to, to work at a, I had the, the idea and the knowledge of the consumer and what we wanted to do and, and they had the expertise in making the product and I really make a good quality product and so we’re able to partner and to develop it together. Um, to, to then be able to take it down.

And, and so, you know, it took a lot of going back and forth trying to get the flavors right. And then even then when I thought I had it right, I had to go and then take it to the U S and get consumers to taste it. And, and I realize then that the American palette and the, and the Australian palette where we’re very different, their minds like a lot more stronger and bolder and more robust flavors. So we had to really increase it to, to get it right. Um, and then we finally did and, and get all the certifications. So that was the other thing that’s unique to the U S you know, in Australia I can just put gluten free on my product and that’s that. But yeah, consumers are more skeptical where they’re a bit more weary. And so you need to go and get third party certifications and say, this is certified gluten free, this is certified non-GMO and be certified using natural ingredients. So we went and got all the certifications and actually our first customer was a whole foods in Northern California.

How’d you get that deal? You cold call somebody. Did you show up? What were you doing? Did we get throw in these canisters that people, how did you get your first deal?

Yeah, it was a lot of that. Um, so we were, we were just handing out canisters. We, we had a contact. Um, so in, in the food industry, uh, there’s a lot of sales brokers that have sales force and then go and know all these people. So we partnered with a broker in California. Um, originally I thought, well, you know, California is, it’s, it’s a larger cock, larger economy than the whole of Australia. So if I just focus on California, you know, I’ll be fine. But unfortunately or fortunately it doesn’t quite work that way. You know, um, other people want to sort of get the product as well. So we ended up going across the whole country, but initially we were just focusing on, on California. And so we’ve got a broker and they introduced us to the buyer. And when they try to, and your broker, how’d you find a broker?

Somebody out there. How’d you find the broker? So I found the broker at this trade show. So at this expo West, it’s expedite industry only event. There’s 80,000 people come past. Yeah. Um, and so there are a lot of brokers, a lot of sales people. And then I said, look, we really like your product, would love to represent you when it’s ready, reach out to me. I know buyers, I know people. And so you have to Wade through all of those different business cards and find the people who are actually genuine and those people that are just, you know, saying a lot of things but not, not doing a lot. So, um, yeah. And then since then we’ve found a, uh, probably the number one broker in the natural food space called presence marketing. Um, and they’ve just done amazing getting in.

This is great. This is great stuff. So you’re saying presence marketing, is that your presence? Like a present? Like a gift not being present. Okay. Presence, presence, a presence marketing and an expo West. That’s where you went. I think some of the, that we have listeners out there that are, most of our listeners are business owners, you know, so they’re wanting to know this. Andrew, make sure you find that website. Put the link to both the trade show and the presence of marketing. I’m going to take a time out to eat some chips here while Josh, one of our shows sponsors. So he will, he’s with, he’s with a company called living water irrigation. They help provide irrigation for lawns or for people who’ve had too many chips. You want some irrigation? He gets you the liquid a I H two O you need there. Um, Josh, welcome onto the show. And what questions do you have here for our, our, our main man, Matthew Perry, who I had a, a brief career in the nine Oh two one Oh hit show before starting this incredible company. Uh, back to the judge. Hey man, how are you? Well. Hey, so, uh, my first question would be, so I’ll only speak for me and not all of Americans and not all of them in westerns are great, but I know a lot

of my family friends, big fans of chicken fried steak and gravy and cherry pie and a bunch of fattening double quarter pounders with cheese. So how have you begin to educate consumers on a healthier snack option or on a healthier option besides eating the entire canister? Like what Clay’s doing literally at this very moment. So how have you educated the consumer base on a healthier option?

It’s different and it’s a big one for us. Um, for me the number one thing is taste. Our product has to taste good, so it’s not like you’re sacrificing anything and it’s a small switch over. So we’re not saying you need to start eating seaweed snacks or you know, boil pinoir or any of that sort of stuff. All we’re saying is, Hey, you know, you can have a product that you enjoy them and like in a format that you’re familiar with, it’s a small switch over to it, to another brand that offers you all of that tastes just without the nasty stuff in there. So it’s actually not that that hard. I mean, yeah, it’s a lot of work getting that message out and getting the product into people’s hands, but once they’ve tried it, they realize, well it’s not a sacrifice. I can feel a bit better about myself and still have a great tasting.

Oh Andrew, I need you to grab some of the people. We have a, we have a staff of between our different businesses, we have hundreds of employees up here, you know real, they’re fulltime people. Great people. Andrew just grabs random people and we’ll have them eat chips on the show and then they can give us kind of a taste, a overview of the chips, but a a Josh, what are other questions you have for Mr. Matthew Perry? The former nine Oh two one Oh star turned potato chip manufacturer man with these. But by the way, I’m looking at the back of this container and there’s almost no ingredients, man. I’m looking at the back of like Doritos, you know, to get ready for the show. I went out and got some Doritos. I’m looking at the bag, dude. There’s tons of ingredients. This just has dried potatoes, Palm oil, tapioca starts, salt, sugar, dextrose, white paper, white, white pepper. What paper? What paper? How do you have so few of ingredients. That’s what I want to know before Josh asks you more questions. How do you have so few ingredients? It’s so good.

Yeah, and for us it was actually, that’s how you make it good. They shouldn’t be all that stuff in there. So it’s just a matter of taking the bad stuff out. You don’t need MSG, you don’t need flavor enhances, you don’t need flour and fillers and all of that. You just start with good quality potatoes. You fry them up, you put some flavoring on them. It’s all it needs to be. So that’s really the secret of, of sort of it people, you know, in through the app throughout the eighties and nineties. We’ve got a bit obsessed with technology. Yeah. Science and we can do better than nature and let’s replace all this natural stuff with chemicals and, and what man’s may and then I think we’re now starting to realize that, that unfortunately we couldn’t do it better and there are a lot of side effects of putting all that junk in our food. And so we just, we just took it out.

Well, here’s the deal, Josh, you can vouch for me. We have a Ben summer’s, our search engine optimization manager here. Ben, how you doing? Hey, I’m doing pretty good. I’ve been previous to working here. You’re working at Lowe’s, right? Correct. You’re not a chip expert? I am not. Are you a guy that likes chips? I like talkies. Really? Oh, they’re so good. Let me tell you the one we’re here. We’re on the show today with Matthew Perry. Uh, the guy who was the founder of good Chris. It’s a, it’s a chip you can buy in whole foods right now. It’s one of their fastest selling, fastest growing products. It’s doing really well. And I’m going to let you take the taste test here. I do like Pringles, by the way. I do indeed. Yes. Really? So this is going head to head versus Pringles. Go ahead and have one button.

Eat it on the air here. We’ll watch it like he’s eating on the road. You put in your mouth. This is what you gotta do. Oh no. Oh nice. It’s a good form sound that you shouldn’t normally eat, you know, and be on. I’m like, but that doesn’t matter. This is, this is our own show. We do it. We have to do here. No manners. Your chew with your mouth open so we can handle it. So, so tell us, uh, what, what do you think I mean right now in her and to tell Matthew, what do you think about the chip? Is it a good chip? That’s a pretty good ship. I like it. You do. You realize it’s like four times healthier than Matthew. How much healthier is it than a sprinkle? Tell us, tell us. There’s no scientific percentage.

We are relatively healthier.

Hmm. There’s very few ingredients in there. It’s good. Good free. I did not taste the glutton. No, no, no, no, no. Gluttonous. No, no gluten. Nope. He’s typically, by the way, Ben’s a big gluten. Glenton. Let’s have another person on the show here. Um, Andrew, are you ready to come to pontificate about your opinions of these, of these chips here? So Andrew already, Andrew has started off as a photographer. Now he’s a coder on the team. Uh, he does coaching with clients. Uh, Andrew, uh, you worked at Chick-fil-A. That’s your experience. You’ve eaten a lot of, uh, non-healthy food. How does this compare with the non-healthy food here as I just put one in my mouth? No, no, no. He didn’t talk about it. Why reading? Oh, man, I think it’s great. I haven’t had to bring in a long time, but from what I remember, it does not taste much different, which if that’s what you’re going for something healthy.

Yeah. But we love the taste and all singles, but we don’t want to have all the gluten gluten there. We want it. Hey, let me read these ingredients. Yeah. So we’ve got dry potatoes, Palm oil, a to peak a starch. Uh, I’ve got salt, sugar and dextrose and white pepper. There’s like six ingredients. Look them. Let me ask you this here. Okay. This is one of the 10 fastest growing brands and whole foods. Andrew, you can ask this guy any question you want. All right. Matthew Perry, you can ask him about his love relationships while acting on nine Oh two. Oh, you could ask him about Jason Priestley. You could ask you that. You want to ask him? We’re talking to Matthew Perry here. What questions do you, uh, so whole foods you said was one of your, one of your first, uh, your big box stores. Um, what did the process look like to reach out to the rest of them? Did where, uh, where were you calling them? Were you visiting them? Were you dropping in trying to talk with the buyer for Walmart, or what did that look like? Was it all at the trade show? How much? How much reaching out, how much calling, how much visiting, how much, how much of that did you have to do?

All of those things. So we send samples to buyers. We reached out, we tried to find people who, who knew who they were. Some of the bigger challenges are certainly with, with larger stores are they only do a review or a or a look at their chipset once a year. So if you miss it, you’ve got to wait another 12 months before you can go and speak to them about getting your product on their store. So that was a big, big part of what I wanted to do. We were, we were desperate to sort get in before all of these reviews closed. So of varying mixture of all of those. But you know, one of the easiest ones was, was getting into Walmart. So we sell in the gluten free aisle of Walmart across every Walmart in the country stores. That’s right. It was just a matter of we just happened to be at the right place at the right time.

We sent some samples into the buyer. He said, Oh, you’re, I’m literally just redoing doing the review now. These look good. I’ll put you in. So and then others we’ve tried and tried and tried and got nothing back. So sometimes it is just being at the right place with the right product and others it’s just keep knocking until they answer. Yeah. So with the samples that you sent out, was, are these like eight chip, was it like two chips or did you send like a full can? Was it like a full sample? Was that the sample? Was it uh, yeah, we, we send plenty of samples. I mean, one thing we’ve got for us is, is we like people to try our product. So we, we send samples, we give away samples. I mean it’s summer camps with kids. We give away samples and other events anywhere we can get product into people’s hands. We love to love to get it out.

You don’t, you know, w here, I’ll just throw this out there for Matthew Perry. And by the way, Matthew, uh, you did not correct me. Apparently you are a star on the, on the hit show friends and not nine Oh two one. Oh, that’d be Lynn. I see. This is, this is what, this is what happened. I don’t want, you don’t watch TV for 30 years and things change. I’m going to throw this out there before I have our next guest on here to talk to you about her feelings about your Pringles. We have it. Matt, tell or tell me, tell me this. Tell me this year, Josh. We don’t have, I believe you’re a show sponsor, right? You, you, you’re a living water irrigation. Yes sir. Do we have a Pringles competitor as a show sponsor? Do we have one yet? We do not. We don’t have an official chip. We do not. We do need, we might need some sample thrive time show. We’ll see. Okay. So Amelia, Oh, let’s bring her on now. Now Amelia. Uh, what were you, what was your last job before coming to work here?

Yeah, so my last job, I was an office manager for a shipping company.

And what, uh, what do you do here now? What do you, what do you do? I am a business coach. Okay. So you work with clients. What kind of clients do you work with? Throw out some throughout some of the names of some clients you work with that are great people.

Yeah. So I’ve got Jennifer at legacy home decor. She’s down in Texas. Okay. I’ve got a Byron out in Hawaii. He’s a free diver.

Oh, so all different industries. And uh, would you consider yourself a chip expert? Yes. Do you like do you, if, if Pringles were not bad for you, do you like the taste of Pringles? I love Pringles. Okay. So what question do you have before you jump into a, a, an incredible, the type of IPC that could cause I set the container against, this is an incredible container here. I love this thing. It looks just like a Pringle, but it’s not bad for you. The good crisp company . So what question do you have for Mr. Matthew Perry about growing this company that is just growing all over the nation?

Yeah. So why chips? What was it about chips and you were like, yes, I’m going to make the healthy chip.

Paint him into a corner, painted you into a corner. What do you got

for us? I mean, everybody enjoys snacks there. There were a motive where we eat them all the time. They’re very, very popular. And it was the case for me, I thought w Y yeah, I want to clean up my act and eat healthy. But you know, like often last we’re looking for the shortcuts. I mean w I want to eat healthy, but it doesn’t mean I want to give up on, on snacks. So how can I just make the snacks that I’m eating more healthier. Um, and I, I eat a lot of potato chips and so that was really the idea is how can we get to the end that has all the tastes, but none of the guilt that I feel when I, when I eat normal potato chips.

No, I tell you what, I was feeling guilty just about my life choices, but now I feel guilt free. It’s like I went to a confessional almost. I feel great about just life after doing this interview now tell us, Emily, what do you think about the flavor of the original flavor potato crisps, these gluten-free, the good, crisp a company? What do you think about these things?

Oh, I think they, they, they be Pringles fans down there. Thicker chip, thicker chip and they’re salty and not too salty. So that’s good.

Well this is incredible. It’s changing my life. This is, I’m to, I might just eat chips on every show now. Parker, come on in here, man. What have you put on some headphones on? Parker’s a member of our search engine team. Uh, Parker. Why don’t you introduce yourself to Matthew? What were you doing before you started working here? Hey, so you got to eat that microphone like it’s a chip.

Oh, okay. Yeah, I’m good on that. Okay. So before I came here, I was working as a quality control inspector at a concrete. Um,

that’s a lot like making chips. What question do you have for Matthew Perry about growing his great company? Good crisp.

Um, so do you have like other, uh, healthy food products that you or have produced or on producing?

I know this, this is our focus, so we’re just gonna make, um, chemists, the chips in, in different flyers and different types and then [inaudible] throws that. That’s really our core focus. You know, there’s a lot of other brands out there doing great snacks, but what we could do differently is, is in a canister form. So that’s really what our focus is.

Okay. Well I’ll tell you what we have with Tim in our, from our call center here. Tim works in the call center. He answers the phone for thousands of clients that call him with questions there. Matthew, he’ll be our final person to interrogate you. And I have two final Joshua’s, a final question. I have a final, so three final questions here. Tim, welcome onto the show. Are you a chip expert? Oh yeah. Okay. Do you eat Pringles before, before knowing about this product? Do you eat Pringles? Oh yeah, I’ve finished a few cans by myself.

Okay. So ah, have you had, have you sampled one yet? Oh yeah. What do you think about these chips? Um, I’m a little nervous cause there’s no way that those are healthier because they taste just as salty and greasy and it tastes great, but they’re better for you. Yeah. You’ve been tricked, doesn’t make any sense. What question do you have here for the founder? Matthew Perry, the founder of good crisp. This is great product here. Uh, yeah. What’s, so what’s the future of good crisp looking like or are we, can we look forward to some new flavors? I like spicy stuff or getting any spicy stuff later.

Well w we yeah, absolutely. So you’re right. More flavors. We’re doing some, some new packaging, lots of good things happening next year, but always started off with the salt and vinegar. We’re doing an white cheddar, we are looking at some spicy products, maybe then some gall Bay high products. So you know, lot, lots of great, exciting flavors to to come still.

Oh yeah. That’s what I like to hear. Now you’re in Colorado, things, things are going well in Colorado. You’re, you’re growing. How do you organize the first four hours of your typical day? How do you do what, what do you, what are the first four hours of your day look like typically?

So it’s wake up and it’s usually checking, checking emails, making sure that you know, nothing in Australia has gone wrong or other places like that where the time zones are different. So yeah. Do a quick, you know, an hour or so of just making sure everything’s okay there. Then it’s Europe breakfast and saying hi to the kids and spending some time with them in the morning before they go off to school. And then it’s really knuckling down. So usually I’ll have a list of the things that are top priority for, for that day. Um, go through a couple of those and then usually come into the office, uh, here and meet up with the team and, and you know, have those sort of general discussions and meetings. So I spend a lot of time around, um, new product development, working with investors, making sure, you know, doing some key things like packaging and stuff like that. So that’s how I tend to spend most of my, my dad.

What is one book you’d recommend for all of our listeners? And then Josh, I’ll give you the final question. What’s one book that has influenced you or impacted you that you’d recommend for all of our listeners?

Uh, actually the book I just finished lightly, which I thought was fantastic. Uh, don’t split the difference. A book on negotiation. The author escapes me at the moment, but um, yeah, fantastic book. Nice Siri, great for negotiation. But also just how you think about business and discussing and you know, our business sort of meetings. I found that book really helpful.

You know, we’ve actually had Chris FOSS on the author of that book on the show. We’ve had him on the show. He’s, it’s like unicorn moment. Okay. Josh, what’s your final question for the kangaroo King? The King of the a he went head to head waging war against the Darth Vader of chips. Pringles. What final, what final question do you have for him? Hey Matt. So, uh,

just wanna give you an opportunity to maybe encourage a lot of our listeners. There’s a lot of our listeners out there that I’m sure saying, Hey, I had the idea for Uber and I just never did it, or maybe have a product. Obviously you went into a market that is extremely competitive in a lot, thousands and thousands of skews. So how would you encourage our listeners who have that idea, who have that play and you have that product? How would you encourage them just to take action and get started? So I think the first really important thing is to ensure that there’s actually a, a product and an idea that is going to,

to be useful and or in demand. And that can, depending on industries is, is difficult to work out. But that’s the first part. I mean, a lot of people say, just go for it. Live your dreams. But reality is if it’s not a good dream, then you probably shouldn’t go out and um, you know, go for it. So I think spending as little amount as money and time as possible, try and quantify that. See what size your market is, see actually if there is a demand for it, there’s an opportunity for it. If you have the skills or you know, people that have the skills to make it come true. So that would be my advice is what is the minimum amount I can to validate

this dream? Whether it’s worth doing something about it, whether it’s worth putting it in the bottom shelf. You know the word a demand and the word demon sound similar, but they’re very different. And I find people have certain demons where they’re going, I don’t know what the deal is, but I just want to invent this product. And then you see the prototype and you go, that product should have never been made. No one wants that. But then they get stuck on that idea trying to convince the world that they should prepay for four years of power washing at one time. Then they get stuck on the idea, you know, convincing you that you want something that you don’t want it just because you want it doesn’t mean other people do too. And Matthew, I appreciate you so much for sharing your, your time with us at flooding me so rudely. Uh, eat your chips on the show, but I like the listeners need to hear that crunch. It’s beautiful. Anyone eating my chips is always welcome. Alright, well Hey you take care of my friend. Hope you have a great day. Thank you. Thanks guys.

And now without any further ed do brain

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