Netflix Star of Stay Here Peter Lorimer | The Founder of LA’s #1 Real Estate Agency for Creatives Shares How He Founded a 200 + Agent Beverly Hills Real Estate Team

Show Notes

The Netflix Star of Stay Here and chart-topping house music star, Peter Lorimer shares why the number of rejections that super successful people experience far exceeds the number of successes that they get, how he landed his first job in the music industry, how he built a 200 + real estate agent team and why you must remain in a state of constant activity to succeed.

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  1. Yes, yes, yes and yes! Thrivetime Nation on today’s show we are interviewing Peter Lorimer who is an Entrepreneur, Real Estate expert and the co-host of the Netflix Show, “Stay Here.” Peter, welcome onto the Thrivetime Show! How are you sir?!
  2. Peter, what are you working on right now?
    1. My main gig is that I am a broker/owner of a firm that caters to young creatives
    2. I also have a couple of music projects in the works as well
  3. Peter Lorimer, What is the best place for people to go to learn more about you?
    1. My website –
    2. My business website –
    3. My instagram account –
  4. I know that you’ve had a ton of success at this point in your career, and you are still doing big things now, but I would like to talk about your career in the music industry working with Pink, Taylor Dane, Sheryl Crow, INXS, George Michael, Christina Aguilera and accumulating over 30 #1s Billboard chart..

NOTABLE QUOTABLE – “The success that I have had pales in comparison to the amount of failures that I’ve had.” – Peter Lorimer

  1. Pete Lorimer | 29 Palms
  2. Praise Only You (The Laker Boy Remix)
  3. Queen Latifah featuring De La Soul – Mamma Gave Birth to the Soul Children
  4. Say a Prayer by Taylor Dane
  5. Where did you find your niche in the music industry?
    1. I was playing in clubs and discovered EDM house music and fell in love with it
    2. I became a songwriter and remixer
  6. Why did you decide to leave the music industry?
    1. When you’re at the top, make a hard left-turn because then you have the momentum to carry you through the tough times.
    2. I heard through a chat group about “ripping,” the ability to download and reproduce music from CDs
    3. I had indulged in everything the music industry had to offer and I knew that it would kill me
  7. Peter Lorimer, where were you when you had the vision to start PLG Estates in Beverly Hills?
    1. I had started to dabble in real estate when I was still in the music industry
    2. As I started to go more that direction, I saw a need to cater to creatives in the real estate market
  8. Peter Lorimer you have now handpicked over 200 real estate agents that cater to the whos who of the creative and entertainment world…how and why did you choose this niche?
  9. Peter, luxury real estate in Beverly Hills is as high ticket as you can get…how do you use social media to sell real estate and to build an unlimited stream of referrals?
  10. Peter, you have done a great job standing out on Instagram and I believe you generate over 90% of leads come via social media….how do you use Instagram to generate your leads? 
    1. I created entertaining, informational or educational content that I could push out to my clientele
    2. I also started creating content to attract more creative-minded agents to the firm
  11. Peter Lorimer, what tips do you have for our audience on how they should brand themselves and stand out from their competitors who also use social media to sell.
  12. Peter, how do our listeners go from selling low-end items to selling high-end items?
  13. Peter, let’s talk about your 666 Rule..what is it and how can our users apply it?
    1. NOTE: Peter sends 6 emails, 6 LinkedIn messages, and 6 text messages every day and it has exploded his network. Peter would love to go more in-depth as to who to approach and how to frame the message
    2. It is on a daily basis – 6 phone calls, 6 text messages & 6 social media messages to your A, B, C and D spheres.
    3. Don’t start reaching out to strangers until you have run out of people you know
  14. You now have a Netflix show, how did that come about? Stay Here with Peter Lorimer
    1. Because I’ve been obsessed with social media since it began, Justin Beiber and I were both found on YouTube and asked me to be on the show
    2. “Stay Here”, “the Gordon Ramsay of Air BnBs”
  15. When did you first feel like you were truly beginning to gain traction with your career?
  16. How, you come across as a very proactive person…so how do you typically organize the first four hours of your and what time do you typically wake up?
    1. I set my alarm for 4:45 AM 
    2. I go to the gym at 5:30 AM
    3. 7:30 – 9:30 AM is prospecting golden hour
      1. “I don’t like prospecting, but I do it every day”
    4. By 10 AM I’m thinking about what social media is going out for the day
  17. What are a few of your daily habits that you believe have allowed you to achieve success?
  18. What mentor has made the biggest impact on your career thus far?
  19. What has been the biggest adversity that you’ve had to fight through during your career?
  20. What advice would you give the younger version of yourself?
  21. We find that most successful entrepreneurs tend to have idiosyncrasies that are actually their super powers…what idiosyncrasy do you have?
  22. What message or principle that you wish you could teach everyone?
  23. What are a couple of books that you believe that all of our listeners should read?

The only thing that I’m in control of is my actions – not the results.

Every day that I am given, I am full of gratitude for it

My only job in life is to row my boat as hard as I can and let the results take care of themselves

Business Coach | Ask Clay & Z Anything

Audio Transcription

Facebook Peter Lorimer Thrivetime Show

On today’s show, we are joined with the Netflix star of Stay here chart, topping house music DJ and real estate expert by the name of Peter Lorimer. That’s Peter, L. O. R. I. M. E. R. he’s the founder of Las number one real estate agency for creatives. And he’s also remixed songs for George Michael Taylor, Dane, and other hit artists that you know and on today’s show he shares with us that in route to becoming successful you’ll have far more rejections than wins.

And I then went around every single studio in London knocking on doors, handing in my resume and I happened to get into this wasn’t studio Barrick street studios where I met George Michael.

Yes, yes, yes. And yes. Thrive nation. On today’s show we are interviewing

Peter, Laura Mar. Peter, welcome

about to the thrive time show. How or you never bet.

Let me an intro as I think I’ve ever had podcasts.

All right man. Well we’ll go onto the show. And for the listeners out there who are not, uh, super familiar with your background, it appears as though you’ve had three or four careers simultaneously. I mean, you’re an entrepreneur, real estate expert, co-host to the Netflix show. Stay here. Uh, tell the listeners out there, what projects are you working on now and, and when did it occur to you that you are in fact an entrepreneur?

Years ago I was like, I’m like doing lots of stuff and I’m reasonably successful at some of it and I like to create new things all the time. And then I guess I figured out somewhere along the road, but that might be the definition of, of entrepreneurial-ism, which was my mother said, uh, that being an entrepreneur is just, it’s just rich people that are crazy. But, uh, I think it’s a lot more than that these days. So what not that, you know, um, um, anyway, I’ll come back to that. So, um, what am I working on at the moment? Where do I be Dan? So I have in Los Angeles, um, my kind of main gig, which is I am a broker owner of a 200 approximately 200 agents firm, uh, that in the creatives of Los Angeles. Cause when I was an up and coming real estate guy, I’m like, Ooh, what?

Nobody’s really catering to that crowd. And then I have, um, other TV shows that are kind of in the mix. We’re waiting to see and find out about season two with stay here when we’re going to be shooting that for Netflix show Stay here. And I also have a couple of music ions in the fire. Um, one of the old records I did back in 2001 is getting released is actually one of my final records and it’s getting released as one of the 25, uh, greatest hits on a particular label and they’re using my single as the, uh, my record as the single to launch the album. So I’ve actually been remixed male music as well. So hopefully that puts it in a nutshell. Uh, quite a lot. I suppose

now you, uh, for the listeners out there that want to learn more about you, cause a lot of our listeners like to go to the website of the person we’re interviewing and kind of click around while they’re listening to the show. Uh, what’s your best place that you like to direct people to go learn more about all things? Peter Lorimer.

So, um, I guess so there were, I’m going to give you a couple of places there. There is essential, uh, my, my kind of personal website, which is [inaudible] dot com which is very kind of like business E entrepreneur rolling railing real estate focused with a bunch of blogs and a bunch of, there’s a lot of video content there. Um, and then if you wanted to see my company’s website, that would be PLG Um, I kind of live on Instagram in two places. There is Peter Lorimer, which is my main kind of business account on there, but I do have a personal account, um, on Instagram, which is Peter Lorimer’s life and times which shows like a different side. I’m, I’m a compulsive kind of creator and I love doing blogs and content and so that one shows more of my family stuff. So you can find pretty much everything that has been alarm or on those in those locations.

Now, Peter, I understand that you’ve had a ton of success in your career, but before you’ve reached the level you’re at now, uh, early on in your career, I believe that you were working within the music industry with pink, Sheryl Crow. NXS uh, my favorite George Michael, Christina Aguilera. Um, talk to me about what, what were you doing? Um, what, what career were you doing? What was your job? What way were you working with these people?

So, um, I, uh, uh, um, wasn’t Canada the greatest student, uh, at school and, and where I came from, I come from a pretty industrial city in the North of England called Leeds. And so I wanted to be, you know, just I want, I wanted to escape, escape my town, right? Not that it was particularly bad, but I had my sights set on, on bigger things. So I threw myself into music and I played in orchestras. I was actually a pretty high achiever. I was actually given a free scholarship of music to the Royal college of music at 13, for being an exceptional classical musician. And, um, uh, I toured around, played, played in bands and any in England, the, the drinking age of going clubbing age, but you didn’t have to show ID if you looked 18 into nightclubs. And I was playing with musicians that were a lot older than me. And that is where I discovered my absolute muse, late night in the mid-eighties. I was probably at, I don’t know how old I was, 15 or something, not even 14, 15. And I discovered house music, which for your listeners, if you don’t know what that is, it’s EDM or a club music. And I literally felt like a lightning bolt where roomy.

And I said, I want to do that as a career. So I dropped out of high school and moved to London. I was 15, maybe 16 jobs and uh, and then just kind of worked my way into the London music business within a couple of years. And then I was a record producer of songwriter and I was a very big, um, so I wrote it for act. I wrote, uh, act the I was in, uh, and then I remixed lot of dance versions, which is what I did for an exam. Secularity

uh, George, um, and many, many, many, many others. And, uh, I was lucky enough to have 30 number ones in the billboard club charts in the U S and about 25 and the number ones in the British music week.

So if for the listeners out there that want to go hear some of this stuff, what would be maybe a George Michael song? They could look up on YouTube or, or Spotify or something where they could hear what, hear one or a couple of, of your remixes.

So the George stuff actually is, it’s interesting and I, and I can come back to that cause that’s a whole project that never got released.

Oh, come on.

Worked in tents and I worked intensely closely with George, but you can find I one day will I, I’ve been tempted to release it, trust me, but, but I can tell you this, um, uh, uh, I, you can find all my NXS stuff. You can find the Christina Aguilera, you can find seal, you can find out all of the others. And if you go into iTunes or Spotify and you type in Pete Lorimer, not Peter, Pete, P, E, T, E, Laura, ma, L, O, R, I, M, E, R, all my pseudonym, which was 29 palms, you’ll find a gang load of stuff in there.

29 palms. Beautiful. Now, okay, now, uh, tell me more about this. Uh, uh, this George Michael stuff here because George Michael’s voice was, was incredible. And, uh, so I want to know, uh, what, what, what are you close to being able to release it or it is it,

it’s absolute majority of the state now, but I can tell, well, I’ll tell you what, this is actually a really good topic because this is a huge mistake in my career, right? A huge mistake. And, and it’s, it’s interesting when I hear you say, you know, your, your, uh, all the success you’ve had, the success pales in comparison with how many failures I’ve had in my life. But I, I think for your listeners, this might, this might be kind of an interesting story. So when I was a young up and coming kind of engineer at a studio in London, I just had a knack for it, right. Cause I’ve been around music and my dad was a musician, my brother was musician and I knew my way around music. And then I kind of knew my way around studio stuff. And then I just happened to be in London at the birth of the electronic music explosion.

And I was working in there with this artist, um, who had a manager by the name of Andros and uh, Andros was there the whole day and he was really nice and I just really clicked with them and I’m telling you, you got talent and you are a producer. You’re not just a, uh, an engineer. And he said, I believe in you so much that I want to manage you. And I’m like, Oh great, great. That wasn’t, that’s nice. And then I worked for them for a couple more days and uh, it was going amazingly. And then he said, then he dropped this on me. He said, Pete, I’m going to bring someone to the studio tomorrow and this is probably around what year would this be? 89 something like that.

Maybe 90. I, he said, don’t freak out. This is when George Michael was the biggest dog.

he went after the faith out of them, I think. Or maybe it was right. Eight albums that dropped in comes George Michael walking down the stairs, Barrick street studios in London.

and I was like, Whoa,

dude. That’s when faith came out, right when X 87 was when faith came out, I believe. So this was like, he was, he was huge

beyond huge. This was, I think, the next album after this was listening without prejudice, right? I think I think, um, so I’m at George kind of like at the heyday and it just so happened by some crazy coincidence that Andros the guy that was gonna manage me happened to be George, my cousin. And they fathers came over from Cyprus together and they were inseparable. They were like brothers. And as George is Korea, Rose Andros was really the only guy that was family to him. And he kept him really close. And thus I became really close with George and I was introduced to a super tight-knit community of British rock stars when I was pretty new to London. And then George actually came in, believe this or not, George was not allowed to work on other, other projects because he was signed to CBS Records at the time.

Andros and I had an act called PR. Uh, I think the name of it was praise and the name of the song was called only you. And George actually came in and did a remix for us and one of our songs. And if you find it, I believe the name of the mix, cause he wasn’t allowed to use his name was the Laker boy remix, cause he always used to wear a Lakers. And for you George Michael nerds out there, if you dig around and find praise only, you look for the Laker boy mix cause that was remixed by George Michael and me in the studio together.

And that’s called praise only. You the Laker boy remix.

Correct. And you’re gonna have to dig around and find it.

Oh, yes. You know, how did you even get started, you know, in, in, in, uh, going from a guy who liked to mix music to being a professional in this? I mean, did you just hang around the clubs and, uh, knock on doors, or how did you start to go from a guy who just enjoyed the music to actually getting paid to professionally work in the music industry?

So, fantastic question because when I think back through it, I’m like, wow, they altered that actually working out where it was kind of sitting little to none, millions to one. But I remember when, you know, when you’re a kid, you’ve got really nothing to lose and everything to gain. And my old man, my old man, bless his heart right, gave me my, uh, my father was a musician at night and a university lecturer during the day. And he gave me great advice when I, when I said I was leave, he said to me, I, eh, you, but Peter, stay in school, get good grades, maybe get a good job and then you can pursue your dreams. And I remember looking back at Emma 15 years old and saying, dad, I gotta go for it now with everything I got. Because if I don’t go for it at this moment and it doesn’t happen, I’ll regret it for the rest of my life.

And I was kind of unshakeable in my belief it was going to happen. And I, and I moved to London, literally with a bag on my arm and the trombone under the other arm and found crappy accommodation. I worked in a bunch of retail stores til I could find my way into London club land, which I did through meeting this kid who was on a show and was a young minus celebrity, but he introduced me to London club land. Yeah. And then your analogy couldn’t be more accurate because one of my great breaks was I was standing in this club called mud club in London, probably around, you know, around about the same time. Yeah. 88, 89 when house music was just exploding, uh, maybe, maybe 80, 70. And the guy doing the lights in this nightclub was uh, a gentleman by the name of Martin Moore.

And um, he said he had pay you play piano, right? And I’m like, yeah, I play piano. And then he said, well, you know, I work computers, right? And I’m like, yep, work computers. He said, great, I want you to work on the band. And that band happened to be a band called ethics breasts, which is one of the most revered electronic app. Was it luck? Was it that I logged hundreds of hours in nightclubs trying to meet the right people? Was it that I was in nightclubs til 2:00 AM and then, and then on the night bus for an hour home than a, than a bus, an hour for an hour into London to work at a clothing store opened at nine, get in about four hours, sleep a night. I don’t know, but that’s where my break came from.

Did you work with Taylor Dane? I did. How did you go about, um, making that, I mean, how does it happen? Do you just remix the song and then you call the artist and say, here you go. Do you just remix it and start playing it at clubs? I mean, how does that process work where you go from being a kind of sewer and a person who listens to Taylor Dane to being somebody who’s remixing her stuff?

So I have to write, I worked, I mean I’m going to answer that question, but I want to kind of help come at the listener, how I got from working in a clip. Yeah. And it was really a theory of events that took minutes. So after, um, I, I was working, um, in this, I managed to get a job as a nighttime. Th th I guess the message here is never turn anything down on if it’s even remotely in the genre of your career. I managed to get a job as a nighttime security guard at one of London’s top 20 recording studios. Right. I was in, it wasn’t the greatest, it wasn’t the worst. It was one of the top 20 recording studios and that was a nighttime security guard. I didn’t have to wear a uniform. I stopped behind the reception and I kind of greeted the bands at night and I was just a really social guy and I knew my way around music.

So then one of the producers from there asked me to come and work for them. I worked for them for about three months, knew my way around studio gear and then I go by it. And I thought that was the end of my music career. And I was just in bits. And I then went around every single studio in London knocking on doors, handing in my resume. And I happened to get into this one studio, Barrick street studios where I met George Michael. Um, and they gave me a job on the spot and cause I think they were short handed. And then I worked, I built a clientele of, of, uh, of DJs and artists that came in and like to work with me. And then one day I said to that record company, who was artists I’d worked on, Hey, can I remix a song for you? And ironically it was American artists and the name of that record was manna, gave birth to the soul children, which was queen Latifa and duller soul. And I remixed it and it went to number one.

And you did this 30 times, 30 times. You are number one

30 times in the U S 25 times in the UK.

And what was the name of the song again? I’m going to, I’m putting this on the show notes so listeners can go back and kind of piece this together. What was the name of that song?

Eight words. Queen Latifa feat cheering Dela soul queen Latifa and the name of the song, his mama gave birth to the soul children to the mama gave birth to itself. Yeah.

And then what was your process like for remixing these songs? Did you just nerd out in the studio for weeks on end? I mean, how’d you do it?

No, I mean this is back in the day. This is when we were still using tapes. That’s how long ago it was. So I couldn’t, I couldn’t nerd out. I had to start a remake in the morning. And have it finished and mixed down that night. So it was all done in 24 hours or 12 hours. Um, and, and then to get back to Taylor, Dane, uh, after kind of notching up a bunch of hits in the, in the, in the UK. And then I came over to the U S I literally got a call from his holiness,

my baby’s called me and said, I’d like you to remix a Taylor D or a Taylor Bain song. And that song was cold, uh, say, say a prayer. And it was

me and my, uh, my partner Richard Humpty vision. We remixed it. And that went to number one, I think. I think Clive Davis called me and, well, technically his secretary called me and said, Clive would like to have a phone call with you in about an hour. And I’m like, no problem.

Did you wet your pants?

Um, I, I w I went my pants.

You just like, let me use me. I’m going to wet my pants. What did you do? I mean, when you do your mind explode, Clive Davis called me. I would just, I’d pray, have an emotional meltdown. I’d probably just lose it all.

You know, I, I w I’ll tell you this one, when I hung up the phone, there was lots of groups and screaming and laughing.


Globo, Globo, even

top that. No you don’t. I do. I do. So I was, you know, I lived in the clubs in London and so I used to get home very, very, very late at night. And I remember, uh, shortly before I left the, I left the UK in 93. Um, I w had got back from a nightclub. It was like, I think it was the ministry of sound opening night. So I was dead very late, probably until about six in the morning. And then I managed to just get home. So this is like seven in the morning on a Sunday morning. My phone rings. I’m like, who the hell’s calling me at 7:00 AM? And this was on my house phone before. Really? You know, I mean, we had mobiles, but, but he was on my house once I picked it up. And the gentleman’s name, I can’t remember, but he said, hi, you’re going to get a phone call in about 10 minutes from Paul McCartney,

no sick,

and he said, Paul is on tour in Australia right now, but it wants you to do a remix of off the ground, which was the single off of an album, I guess that came out in 93 and phone rings. Hi. Hello Zach. It’s Paul McCartney. How you doing Pete? That was a case of, okay, if I die now, I’m good.

That is mind blowing. That is just, this is awesome

speaking words.

Now your music, career, rock and things are good. You had 30 you said 30 chart topping songs in, in, in, in the U S and 25 in the UK. Is that right?

Yeah, yeah. The UK number ones were before I moved to the States in [inaudible] and a couple afterwards as well.

So you’re, you’re, you’re a rock and things are good. Life is good for you at this point. You’re doing remixes for, for, for, for pink NXS, Sheryl Crow, George Michael, Christina Aguilera, Paul McCartney. What Clive Davis is calling you. Why did you decide to leave the music industry and where did you get the vision to start your real estate company?

So, Oh, this is always a, an interesting question.

Was it drugs? Was it drug influenced

business friends? Even my music business friends were like, ah, P you kind of don’t leave when you’re on top. But I kind of, I’ve always had these moments where it’s like, you know, when you’re at the top you make a sharp left turn because you’ve kind of got the momentum to carry you through it if you’re making a mistake. But, so I, I’ve always been incredibly nerdy. Um, I’ve always enjoyed computers and technology and internet and just everything nerdy. And I remember being in a chat room in, ah, whatever it was, 1999 or something. This is pre AOL chat rooms I think. And it was just a bunch of us nerds talking tech across the globe. And this, I’ll never forget it, this kid, I think he was in Korea anyway, I think it was like 16 years old. He said to the group chat like, Hey guys, have you heard about ripping?

And I’m like, what’s ripping? And he said this new software that allows you to pull the zeros and ones off of CDs so the older music can be bootlegged. And that moment I [inaudible] another lightning bolt pass through me and I knew that the music industry would never be the same again in conjunction with that in about 2001 2002 I was like, yeah, I was, you know, around 30 yup. I’d been in the music business for 15 years, six 14 years, maybe 14 1516 years. And I will tell you, I indulged in everything that music business has to offer. Oh, good, bad and ugly. And I knew if I remained in the music business that it was probably going to kill me. And this was my real estate was kind of like a bit of a lifeline for me. I had tested it out while I was in the music business. I’ve started investing and believe it or not, it’s almost the same as spot in a good song. Right. Spotting a good investment is almost the same as you remember DJ.

Yep, exactly. And you, you know what song’s going to work and you, you get into a groove and you’re kind of going, okay, I’ve got 12 songs in a row, 18 in a row, 40 in a row, we’ve been going for four hours in a row and I can’t have one clue, a Fluor clearing song. And you have that confidence, but you also have that fear that the next one might be the wrong one. You know, it’s, it’s then, yeah, I can totally relate to that.

And so with property, amazingly, I almost didn’t believe the same muscle could work. And it did. And then, and then I, you know, I, I, because I was investing, I got my license and then the most extraordinary thing happened was other creatives saw that I was, you know, having some early success with property and they asked me to represent them and they asked me to, you know, show them how to do it. And, um, before you knew it, I’d created a creative stable of business. And, uh, within five years I was the number one Keller Williams agent in Los Angeles. And then I decided to form my own company, which was specifically created to, to cater to the creative community of LA. I didn’t know if it would succeed or fail, but it was just, there was again this, this kind of force, this, this, this inner force that was just driving me almost blindly into forming my own company. And, and as it stands today, we have, uh, four offices, almost 200 agents, and I’m now back in the creative world again with TV and records again, it’s really quite developed.

So again, uh, I know you have certain client, you know, confidentiality. So maybe you, you can’t share a lot of names, but what are some of the bigger names that you’ve worked with to help them buy and, or sell real estate?

You, you hit the nail on the head now as much as I will, and I’m not being one of those kind of wonky guys that won’t talk about it over the years. Big. And here’s the really surprising thing because I worked with some of these folks in the music business when I went and spoke to their managers and business managers. About representing them in real estate. You could have knocked me over with a feather when some of them said yes, but there is a Cardinal rule in this side of kind of celebrity real estate when they represent a lot of celebrities, which I do. You can’t kiss and tell. I can’t tell you who they are, but I can tell you probably this year alone that my collection of, of, of clients will sell 10, 10 to $20 million, 10 to 20 million records.

Wow. Now you, you, um, with the selling of these houses, uh, you, you’ve handpicked over 200 real estate agents that cater to dealing with the creative and entertainment world. Um, what’s the average ticket? Maybe you can talk about that. What’s the average price of the homes in Beverly Hills that you’re helping to sell at this point?

So the average price of Beverly Hills, yeah, there really isn’t an average price. I suppose there is an average price, but the average price point for, for houses to start getting that sexy glitter on them. Yeah. You’re probably looking at, you know, six upwards, 6 million upwards, and they go all the way to believe it or not, I actually too, or to how I split was $500 million about a month ago in Bel air. Jai get is a hundred thousand feet.

So, so what, what, um, uh, when you sell these, these massive houses, you know, in real estate, typically people get a 6% commission. Are you guys getting a 6% commission when you sell a $10 million house?

So it varies. I mean, sometimes I represent them as a seller. Sometimes I represent them as a buyer. Yep. Generally speaking, when you rep people as a buyer, um, bias that you buy as agent commission is two and a half percent when you read them as a seller. I mean, if you’re, if you’re representing a $10 million house, it’s not unheard of for the listing agent to get 1%. Uh, but some listing agents get, you know, two, two and a half, 3%. So there are cases, I actually G I know an agent who just sold $100 million house who repre represented both buyer and seller.

So three and a half percent he got on that deal,

he probably got three and a half percent on that deal.

Oh wow. That’s that, that you know, that that’s, that is almost as incredible as you hanging out with George Michael. That’s impressive. So Peter, how have you been able to attract these incredible 200 real estate agents to, to join your team?

We have, um, attracted, not, not, I, I don’t recruit. We have attracted almost 200 agents. Yes. The same theory is what I did before.

So with these 200 agents, um, there’s so much I want to ask you about this, but one thing you talk about is this thing called the six six six rule. Now, as a general rule on this show, we don’t tend to endorse a lot of strategies that start with a six, six, six but, um, w what w tell us about the six six, six rule and why is it not the six six, five rule or something? Th those, what the six, six, six [inaudible].

So, um, you know, I always, I guess it’s the old songwriter in me, right? I was, uh, I was signed as a sunrise to BMI back in the day and everything for me starts with a hook, right? And so if I can have a hook that makes something easily easy, easily memorable, that’s kind of half the battle, right? So when I go, yep. Prospecting, six, six, six, people look at me kind of sideways. Like what’s going to happen? You’re going to grow some homes, right? And what are you, is this, it is by six, six, six strategies on a daily basis. Six phone calls, six text messages and six social media DMS to your a, B, C spear. That means people, you know, people you sorta know and people you could know. I don’t encourage that. We go after strangers. Um, 86% of deals are done by people, you know? Yeah. As an industry, real estate is obsessed with tracking down the 14%. My rule is when you run out of people, you know, then look for strangers, but don’t start with strangers.

So you’re talking about 18 weeks of their six phone calls and six text messages and six social media posts to the a players. And then to the B circle, there’s the six and the six and the sixth. And the seed does it. That’s 18 times three. So that you’re talking about a pretty decent amount of activity here. You’re, you’re not sitting, you’re not talking about sitting around waiting for the phone to ring. You’re talking about 54 action steps per day. Is it, am I getting that correct?

Almost. So it would be 18 per day, right? So I highly encourage that. We don’t just do 18 A’s and then 18 BS and 18 see that 18 DS. What I would do is I would blend it, do four A’s, uh, do four, you know, six CS and then 10 days or whatever the, however the number works out. Uh, and, and people say, why do you suggest that Pete? Surely we should just go after, you know, the hot lead, the people that are A’s. Well, I have pulled so much business out of the seas, the DS over the years that I just, you know, I include them on my prospecting list and sure, there may be more of a, of a writ of, uh, of, uh, the, the chance of them being, having a, an ROI is much lower, but that’s okay. It’s like people come from, from everywhere. I can’t just focus on, on the people that I think at that search.

Pete, uh, you, um, I know you can’t kiss and tell, so I know you, I know you can’t mention the celebrity names, so I’m gonna try not to paint you into a corner, but I want to ask the questions that I know our, our half a million listeners are gonna want to know. Um, what’s the biggest home, uh, the, the most, the highest price tag home that you’ve sold so far? Or if you don’t have to answer that question, what’s the biggest single commission check that you’ve landed?


I’m giving you an out to give you an excellent,

I will tell you, I will tell you that I had a $53 million house, a property for sale in Santa Barbara last year. It didn’t sell. I had a $53 million one for sale. Um, I though I have the largest, I’ve got one today that I’m putting on the market that’s 9 million in, in Beverly Hills. And um, I was one of the agents on a $32 million, uh, deal that closed in Bella. So 32 million would be would be my biggest.

Now we’re going to go into the lightning round cause I know you have a hard out as do we. So, uh, I’ve got a few few questions here for you. Go 90 miles an hour. Here we go. We’re cranking it up. Netflix show. Tell the listeners about your Netflix show Stay here and how did that come about?

So, because I’m, go ahead,

how do am I going? You’re going, you’re going.

Um, I’m going. So because I’ve been obsessed about social media since it’s kind of a beginning, I’ve been putting out content, content, content, content, content. So me and Justin Bieber were both found on YouTube. Netflix found me on YouTube. They called me up and they said, Hey, you seem to be kind of different to most real estate agents. Do you want to be on a show? And I’m like, uh, okay. Um, I guess they knew I had done a lot of kind of like under the wire celebrity, Airbnb stuff and Malibu, especially over the years. And they asked me and I was like, sure, let’s do it.

That’s awesome. [inaudible] what’s the name of the show for the listeners out there that want to go check out? Uh, more about all things? Peter Lorimer,

uh, the name of the show on which is streaming right now is, is stay here and I am the Gordon Ramsey of, uh, air B and BS without the Aston and blinding and making people cry. Um, I go in and redo their entire business and on a, on a, on an Airbnb that’s failing. And then Genevieve Gorder from trading spaces. Um, helps with the design and then the properties are relaunched and happy, happy ever after.

Now joining us down, Peter, we have Charles a Cola. He is the, he’s the founder of a Cola fitness. He’s a cofounder. He and his wife started it. It’s kind of like a big planet fitness. It’s almost like planet fitness meets the, uh, the environment of like a Chick-fil-A, if that makes any sense. So it’s, it’s like a big, big box gym. He’s got a question for you, I’m sure. But I, I have a couple more questions here for you. You come across as a very, very proactive person. What time do you get up, you know, most days. And how do you typically organize the first four hours of each and every day?

You know, that is such a great question. I’m a morning guy, right? And for a guy that lived in nightclubs, um, it is, it is complete. I’m at the completely the other end of the schedule. So I set my alarm today for four 45. I didn’t quite get up at four 45, but I try and be in the gym for five 30, um, every day, um, except Sundays. And then, uh, I come back from the gym probably around a five. It’s up at seven o’clock. And then, uh, I breakfast and then for me from seven 30 to about nine o’clock on nine 30 is prospecting golden hour. Cause that’s when I just don’t get disturbed. And I prospect, prospect, prospect, and I still prospect every single day and I go, I don’t like it. Nobody likes prospecting. But I do it every single day. Writing personal one-on-one emails and texts and DMS to, to my A’s, B’s, C’s and D’s. And then by 10 o’clock, I’m thinking about what social media is going to be out for the day, uh, which is probably already kind of in, in, in the, in the kind of funnel. And then in the afternoon I might be filming something for social meeting clients, meeting, uh, actually meeting agents more than anything. That’s pretty much my day.

That is awesome. Charles Cola, what question do you have for Peter? Lorimer? Yes. Peter, can you tell me about your workout? I want to know about your workout. Does, I’m a workout guy. What’s a typical workout for the famous

G U? I think I can guarantee you I have a workout that no one else does. I’ve got you intrigued. Oh yeah. So as we all know, uh, mental fatigue in the gym is, is almost as much of a challenge as a physical fatigue, right? Getting bored of doing the same thing over and over again. So I believe it or not, I bought myself a, an Oculus quest, which this show has nothing to do with Oculus. I don’t believe what certainly is not my part. Um, and in Oculus there are some boxing apps. I like really like boxing a lot, but I just don’t like getting hit. So I actually take my Oculus headset to the gym and I standing the boxing room with my headset on shadow boxing for about 30 to 40 minutes and I’m ripping when I’m done. And then after I’ve done my shadow boxing, I then get on the elliptical machine for about another 30 to 40 minutes. And it’s a pretty jamming hour of cardio.

Peter, we’ve got 60 seconds left and two final questions coming in. Hot Amber Cola. Charles, his wife has a great question for you. Amber. What question do you have for Peter?

Peter? Um, I wish I could come up with something off the cuff. Super funny cause your laugh is absolutely contagious so you can just hear the enthusiasm that you probably have in your whole life. Um, when you’re talking about the mental fatigue in the gym, we know like for us our workout is absolutely our mental relief and it’s, it’s kind of that safe place we go where we get to unwind from work. So, um, as fitness professionals and being in that industry, what some encouragement you could give to all the entrepreneurs out there who don’t have a daily regimen workout. How would you encourage them to add that to their daily schedule?

So I can kind of sum it up in one sentence cause I’ve used the sentence a lot with my gaze, right? Um, I don’t go to the gym for, for, for my physique. I actually go for my mind because I like to workout first thing in the morning because after I’ve done it, if one works out you can’t help but feel good about yourself. Yeah. So I’m starting my day feeling good with the correct endorphins, rushing through my body and then I’ll have a super healthy breakfast. I’ll have like fresh organic strawberries with organic coconut milk, yogurt, unsweetened, a few express hours and then I’m into my day. But working out, although it does take time, it’s such a vital part certainly for me to kind of untangle all of the thoughts of of the upcoming day. And then I just hit the ground running.

Peter, you have the mic, a hot take for the listeners, before you drop the mic, what’s one thing you want to share with the listeners? What do you want all the listeners to do or what, what action step would you request all the listeners to take?

Okay, so this one is, uh, something that I live and die by. The only thing the I am in control of is my actions. I’m not in control of the results. I wish I was. The only thing I am in control of is, is what I put in. And so I want to, I want to end with my analogy and the analogy is this is just how I live my life every day that I am given is I, I am immensely full of gratitude for it. And the way I look at it is this, I climb into my rowing boat every single day and my only job is to row, row, row, row as hard as I can. And then where that boat actually goes is none of my business. Because if I think I’m gonna row my boat and go to Colleen or Island and then I get all bent out of shape that I’m not hitting in the, in the direction of Catalina Island, if I just kept going, I would’ve, I would’ve rode my boat to a beautiful undisturbed beach in Mexico. So trust in mother universe, she will never let you down. Our job is to remain in action and utterly divorced from results.

Peter, you are just a laser show, my friend. I appreciate you so much.

Appreciate you guys. Thank you so much. This is an awesome, awesome podcast and I’m a fan and I’m a listener anyway, so I’ll, I’ll hear this when it comes. Well, I, I’ve, I’ve heard it all anyway,

and now without any further ado, we’d like to end each and every show with a boom. So here we go. Three, two, one. Wait for it.

Boom. I can do this and I will do this. This is what I tell myself each day.


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