No “Ask Holes” Allowed | The 13 Point Assessment De-Mystified

Show Notes

Clay Clark’s average client grew by 104% last year, however, are you a good fit for his business coaching program? Clay breaks down his legendary 13-point assessment and why “diligent doers” love his program and why “happy hopers” are not a good fit.

NOTABLE QUOTABLE – “My son is now an ‘entrepreneur. ‘ That’s what you’re called when you don’t have a job.” – Ted Turner 

Stay on the Path:

https://www.thrivetimeshow.com/towerofpower

Initial Events:

1. Gather Passwords:
   1. Google Maps
      1. Username 
      2. Password
   2. Youtube
      1. Username 
      2. Password
   3. Facebook 
      1. Username 
      2. Password
   4. Twitter
      1. Username 
      2. Password
   5. Website
      1. Username 
      2. Password
   6. Hosting
      1. Username 
      2. Password
2. Google Compliant Website
   1. Most reviews
   2. Most original content
   3. Mobile compliant
   4. Canonically compliant
3. Add HTTPS encryption to the website
4. Create an “About Us” video that also converts leads into customers (this video will also be used for Facebook and Youtube advertising)
   1. Example – https://www.dropbox.com/s/9ov418h0wzh7xpf/Facebook%20Ad%20-%20J.%20David%20Jewelry%20-%20Version%203.mp4?dl=0 
   2. Create an emotional connection with the ideal and likely buyer
   3. Explain what you do differently
   4. Create a no-brainer advertisement
      1. What is your name and what is your role with ________?
      2. Tell me about what makes _______ different from _______?
      3. Tell me a little bit about your story and why you are passionate about your customers?
      4. What is the no-brainer offer that you are making right now?
      5. If I’m watching this video what do you want for me to do right now?
      6. In case I missed it what is the no-brainer offer that you are making?
      7. What is your phone number and web address?
      8. Why will I like my experience with ______?
      9. Watch This – https://www.dropbox.com/s/ch08bigkfnjz8nh/About%20Us%20-%20Version%205%20-%20Weld%20House.mp4?dl=0 
5. Create retargeting advertisements
   1. Adroll.com – $50 per week
6. Optimize Google Map (Fields)
7. Install Tracking Sheet – https://docs.google.com/spreadsheets/d/1rmfgRNT8NaaPX00khxXQdvHFbKMegRfUiancY0XWLG4/edit?usp=sharing 
8. Install Call Recording (ClarityVoice.com) 
   1. $40 per month per line + $300 per phone to set up (Smartphone and LAN line compatible)
   2. Call Center Optimization in Action – https://www.dropbox.com/s/sabo86fcjz9nl9p/Call%20Center.3gp?dl=0 
   3. THE MASTER RECORDED CALL SHEET – https://docs.google.com/spreadsheets/d/1Gm2bzH5tJRio3MEDI1th5x11QA1diMp__jscsaDB78M/edit?usp=sharing
9. Create a Virtual Tour of the Office for Google Maps
   1. Example 360 Tour https://www.google.com/maps/uv?hl=en&pb=!1s0x87b693dfd82436e3%3A0xe8503ec301e99e61!3m1!7e115!4shttps%3A%2F%2Flh5.googleusercontent.com%2Fp%2FAF1QipN6IjHbbe_0EW2YC-_Ta3ccSylOU4-OIBTwkUuq%3Dw240-h160-k-no!5sthrivetime%20show%20jenks%20-%20Google%20Search!15sCAESAggI&imagekey=!1e10!2sAF1QipPJQqEQuCTij7UodF-HjsT02eRpybgpyA5xiGmI&sa=X&ved=2ahUKEwiRsfiMju_nAhVQ5awKHVNADYQQoiowDXoECAwQBg
   2. Buy the Following Camera – https://www.amazon.com/Ricoh-Theta-360-Spherical-Camera/dp/B074W5BKYS 
10. Create a Compelling No-Brainer Offer
    1. Example – $1 for Your First Service Call – https://livingwaterirrigationok.com/ 
    2. Example – $99 Deal – Get 1 Pair of Stylish Eyeglasses AND an Eye Exam for Only $99 – https://drzoellner.com/ 
    3. Example – $1 for Your First Haircut – www.EITRLounge.com
    4. Example – $10,000 of Free Upgrades – www.ShawHomes.com 
11. Install Call Script (for 1st time clients)
    1. Overview of the 3-Part System
    2. https://docs.google.com/document/d/1I5xtpITEFVmd_J53nPXG3UG7pBOkXajg2pLAlH5csS0/edit?usp=sharing 
12. Launch Facebook ads
13. Launch Youtube ads 
14. Look for Ways to Decrease Spending?
    1. Enter all income for past month into a spreadsheet
    2. Enter all expenses for the past month into a spreadsheet
    3. Cut expenses by 3% minimum

STEP 1 – Establishing Revenue Goals

STEP 2 – Knowing the Numbers

STEP 3 – Number of Weekly Hours Willing To Work ON Your Business, Not IN It 

STEP 4 – What is Your Unique Value Proposition (Your “Purple Cow”)?

STEP 5 – Improve Branding

STEP 6 – 3-Legged Marketing Stool

STEP 7 – Sales Conversion System 

STEP 8 – Cost of Customer Acquisition

STEP 9 – Repeatable Systems 

STEP 10 – Management Execution

STEP 11 –  Sustainable Weekly Schedule

STEP 12 – Human Resources

STEP 13 – How proactive is your accounting on a scale of 1 – 10?