Pt 3: Vaccinate Yourself Against the 48 Laws of Power by Robert Greene (Laws 5 & 6)

Show Notes

Clay Clark breaks down the Laws of Power #5 and #6 as observed and described by New York Times best-selling author Robert Greene which include the absolute importance of protecting your reputation and why courting attention is so vital to so many people.

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DEFINITION – Vaccine – A substance used to stimulate the production of antibodies and provide immunity against one or several diseases, prepared from the causative agent of a disease, its products, or a synthetic substitute, treated to act as an antigen without inducing the disease.

Law 5: So much depends on reputation – guard it with your life.  

  1. What are your views of the ethics of this?
  2. When is it used?
  3. How to protect yourself from people trying to manipulate you?
  4. NOTABLE QUOTABLE – “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett (Legendary investor and head of Berkshire Hathaway – major stock owners in Coca Cola, Bank of America, See’s Candies, Geico, etc.)
  5. Story: Recently Clay had a very wealthy person call him and ask him to represent them.  This particular person had his multi-level marketing company shut down by the FTC and now wants Clay and his team to help his/her online reputation. The issue is the online reputation in this case is largely true and Clay does not care how much money he pays he is not going to represent him regardless of what amount of money he is willing to pay.

Law 6: Court attention at all cost.  

  1. What are your views of the ethics of this?
  2. When is it used?
  3. How to protect yourself from people trying to manipulate you?
  4. NOTABLE QUOTABLE – “Marketing is a contest for people’s attention.” – Seth Godin (Legendary marketing expert, best-selling author of Purple Cow and the man who sold Yoyodyne to Yahoo for approximately $30,000,000)
  5. Story: Employees court attention by faking illnesses constantly.
Business Coach | Ask Clay & Z Anything

Audio Transcription

Attend the world’s best business workshop, led by america’s best business coach for free by subscribing on itunes and leaving us an objective review. Claim your tickets by emailing his group that you didn’t and your contact information to cancel at drivetime show.Com, all right friday. She walked back to the drive time show on your radio. My name is chloe clark on the former uss be a entrepreneur of the year, and we were talking about today is inoculated yourself against the 48 laws of power 48 laws of power laws of power ra8. It’s a collection of intense observations. From a world-class author by the name of robert green., robert greene decided to do is he decided to actually break down history, and you know it in to take note oven to teach the 48 laws that moves that people are using all the time to take advantage of other people and these laws. Many of the mayfield on ethical to you. They may feel like they’re, not right to you, because many of them are not right, but what he’s doing he’s breaking down how important they are and how the truly powerful people? No, these laws-and you want to vaccinate yourself against these laws. You make sure that nobody can take advantage of you.

But if you know, if you’re new to the term of vaccination is he vaccination vaccinate means a vaccine? Is a substance used to stimulate the production of antibodies and provide immunity against one or several diseases, disses prepared from the causative agent of a disease, its products or synthetic substitute treated as an act to act as an antigen without inducing the disease? What was his me? It means they’re good when you go out there and get vaccinated, they give you just a little bit of the sickness they inject into your body, so your body can develop an immunity against that sickness, so it doesn’t kill you, it doesn’t debilitate you something. Yes, typically, people get sick a little bit after you get the flu, so you might get a little sick when you hear these moves, okay, whatever flies, not so crazy over 5 is so much depends on reputation, guard it with your life steve. Why is this absolutely a best business coach super move? The every every listener has to guard the reputation. Why is it so important? It’s you and your name and your reputation. You know I know you through the notable quotable on here and i, think it’s very, very good one from warren buffett that says, takes 20 years to build a reputation in 5 minutes to ruin it, and if you think about that you’ll do things differently and I think that’s. What you need to understand is that you let people talk about credit. For example, credit credit is kind of like your reputation right how you pay your bills right. It’s weird people that will say:i had good credit life for 25 years, I’ve, never missed a bill. They never nothing else. I’ll do everything right, but then I just get get following a little bit of a hard time and I hope I get laid on something, and now my credit through and then I’m like we yeah, because that’s the point of credit, but your credit is kind of like your reputation in that respect, that you could build it for 25 years clay and then not pay for anything for 2 months and you’ve ruined 25 years with work.

So it’s the same thing as we’re warren buffett said the listeners out there very specific example. Recently we had a very, very wealthy person, call me and say that they wanted me to market their business. Now you tell me steve. If this move is is, is 8 / should have worked with this best business coach person, your mind yeah, they said I would like for you to improve my online reputation, to which I said. Okay, what’s what’s the allegation? What’s the thing? Did you actually do it? This is true story and they said well, here’s the deal I built a multi-level company and it got broken up by the fist. The true story that broken up by the federal trade, commission and i, got my son said a bunch of horrible things about me. You know, and my wife did too and it’s all over the media. So when you google my name, nothing but bad things come up and I said what are the bad things true right and he goes yeah. That’s the problem. I mean there’s a lot of stuff. Is all the truth up there I got to push that damn own, so I need someone here like I’ve heard of bruce clay and I’ve heard the best business coach clay, clark and i. Just remember that you’re, a clay he’s a clay he’s the guy who wrote seo for dummies and you’re not and I figured I could pay. You like. This is true story. He said I wanted to see. If you could give you said he’s from the melaleuca line of multi levels and I just want to know what are your rates? You know when I said well for a business coaching client out there if anybody listening to our show today, if you want to come up top and google, you want me to optimize your website. It’s not smoking. Mirrors I teach you the system, but it’s going to cost a minimum of about $1,500 a month to have to do that in which, month to month, no contract, you know, but I can’t do it, and he says why I said because being vanessa prevents. Remember you talking about the city. He said I said because it’s it’s. If people knew that I was working with you, it would really kill my reputation and I knew that I worked with you. It would kill myself I’m serious and this guy says dude.

Listen, it’s just money. Dude I mean how much do I have to pay I’ll pay. You triple clay, so I’m going to google search real quick, so you guys can see this, because this is just a huge example, and hopefully all the listeners out there can get this. If you look up the federal trade commission because of ftc and then mlm scams right, the federal trade commission has listed out descriptions of a telltale sign of a pyramid scheme I’m not making this up. This is actually I’m going to put this on today show notes. That way. All the listeners can have this, because this isn’t me it’s temporarily reading this I’m, not you know, I’m, not making this up as I go, but I am going to put a showed up, so you can see it there and it’s just important. You can see the it says. What’s the difference between a multi-level marketing program in a pyramid scheme, this is the federal trade commission is it pyramid schemes are illegal, it goes on to say if the best business coach money you earn steve is based on your sales to the public. The company may be a legitimate, multi-level marketing plan. Here are some signs, though, that the company is an operating. A pyramid scheme of the signs here are some signs that the company’s operating a pyramid scheme so steve. You tell me if you’ve ever heard this before what your income is based mainly on the number of people you recruit to the business and the money that those new recruits pay to join the company, not the sales of the products to consumers steve. Have you ever encounter this kind of thing about every 6 months? Maybe, for somebody comes to me with some really sweet?

Actually just happened. What is a week ago, so this guy I’m talking so you’re telling me that your product that you were selling doesn’t work is absolutely hates it. But the thing is:is I make money their phone in science he’s a good was going to say you’re required to buy lots of antenolla. You have to buy the product clay because you need to be able to tell the people in your downline up on your friends and family that you use it and then it’s a good product, even though you don’t and it’s not a good example would be. You know. Melaleuca was a company that claimed that if you drink this certain bottle of juice a long time right, I mean you can you can live a long time and see what happens is. Is that you know people start to say you know:gosh I got to buy this product because it’s healthy within your best business coach distributor. They call it your sales guy. He says to you, here’s the deal. If you auto-ship, like $3,000 a month of the stuff, you don’t even have to drink it, you’re going to come in big right and if you get eight people under you to all or that much per month, you’re going to be like rich or you’ll spend 3000, but you’ll make 30. We have a carbone if we’re going to give you like a mercedes or use it to cadillac or a nice car right. If you auto ship-and you said yourself yeah-but how would I possibly drink $3,000 for one, it’s like $40 a bottle. Is that you you, my friend, you would you would you do this? I mean everybody underneath you they’re going to follow your example, so whatever you auto-ship they’re going to auto ship it, and so-and you say, but what am I going to do with all the product mean seriously what am i, putting it away set on fire whatever you do, I don’t care. So then it’s person I talked to him and it miss it again. This is a reading from the consumer.Ftc.Gov, the federal trade commission.

They say you’re forced to buy other things. You don’t want or need just to stay in good standing with the company. Today, the federal trade commission announced a settlement with fortune high tech marketing htm offered in the legal pyramid scheme disguises a multi-level program. Over 350,000 people were scammed out of a total of 169 million. The settlement bans fthm from the multi-level marketing business and I from deceiving customers how to say, I’m just telling you that I said that the guy listen i, don’t care how much money are going to pay me I’m not going to work with you, I’m not going to do to you, but dude I’ll pay for x steve. What you prefer typical client pays. You dude, it doesn’t mean I have a guy recently and you met this guy. He is not a doctor for this guy and he says I’m, not a doctor, but I wanted to see. If you can get me the top of google for the phrase tulsa testosterone, because I can make millions and I said what you’re not a doctor-and he goes I know, but no one ever checks it, so it stephen all and every single have to put scrubs on you see this all the time. Steve I keep this. In my mind, warren buffett says it takes 20 years to build a reputation in 5 minutes to ruin it. If you think about that you’ll do things differently. Steve you’re around me everyday much more than other people cuz. You actually have a a secondary office in our off yep. How do you see me do this on a daily basis? Tell you really what you’re a best business coach daily basis where you’re like this guy’s guarding his reputation, he’s not all about the short term. When I mean where do you see that manifest itself on a on a daily or maybe weekly basis, or seen several instances where you fired a client which most people won’t do because they weren’t ethical or because they showed we’re? Actually just happened twice, and there was one very kind of public thing where I think a lot of the team do about it and then I think there’s a whole lot of them.

That happened on the dl, where you don’t make a big thing about it, but I think that you are good about understanding the the people that fit within your company and the people that are going to be good good clients and they’re doing what they’re supposed to do and they’re not illegal in there in as soon as you find out that there a bad person, you know, then then you just cut bait in your done. A lot of people will continue to work for bad people buy. That is cuz. They need the money right, yeah, cuz, they’re, like i, don’t want to lose it. Do you need the money or do you want them right because need means you’re paying for the roof over your head, bridal food, your shelter, yeah. What meaning you have a series of want? You don’t need truly to survive a slippery slope cuz the minute. You start justifying the reasons why you’re working with a person who’s a bad person because of the amount of money they pay. You it’s just it’s just a a slippery slope. You’ll know that I’m just saying this i, don’t i, don’t know if this is accurate. Maybe someone out there best business coach listening says you know. I disagree. That’s okay on my job is just to provoke thought. I! Don’t know that I can take my money with me. Yeah i, don’t know! If that’s the thing I don’t know if they can take your materialistic possessions with you, I enjoy our chickens and turkeys. I enjoy books, I enjoy accouterments I enjoyed decor I enjoy great speaker systems. I enjoy a sauna. I enjoy land I enjoy a lot of things, but you can’t take it with you. So when you think about that and ask yourself do I really need that you know I mean. Is it really made my way to die on that hill with other my? Where is my reputation willing to die for that short term win and then also just guard your reputation just think twice before you make a statement before you make an action, because once you develop a bad reputation from good people, it’s not good for you. So again, so much depends on your reputation guard it with your life. Stated is the bronco show on the radio attend the world’s best business workshop, led by america’s number one business coach for free by subscribing on itunes and leaving a review claim your tickets by emailing his group that you didn’t want your contact information to info at drivetime, show.Com alright by nation. Welcome back to the conversation is the drivetime show on your radio in today on the show, we’re breaking down the 48 laws of power, a powerful book written by a best-selling author by the name of robert greene 48 laws of power stills moves that people have used throughout history to king, power yep, so I’m going to give you an example of somebody who I thought I think was very powerful who adjust power for me just answer, you say wow that person was power, the power that I mean.

What does the word powerful mean I mean you’re, saying the word powerful all the time. But what does it actually mean? I mean what does it? What does it mean to be a powerful person having great power, great strength, sturdy, strong? It’s it’s the ability to control or influence other people or thing i. Think a lot of people want to become a powerful person. Well, imma give you two examples of a powerful people. Are they were going to get into our next law of power, braking or breaking them? What would cause I’m teaching you, the 48 laws of power by robert, greene and I’m breaking them down, so you can vaccinate yourself against the 48 laws of power now getting vaccinations requires you to ida substance, used to to stimulate the production of antibodies and provide immunity against one or several diseases prepared from the causative agent of a disease. What I mean is my closet? If you have to inject yourself with a little sample of the thing, that’s bad to be aware of the thing immediately after listening to the you told me that when you first told me about this book, you said you must listen. I know you do audible steve, so you must listen to this book. Mediately read the bible for equal amount of time, wash it down with the bible. Chaser will be the bible. This I got to tell you this is my favorite at all cost jesus christ was a powerful person in to this day, 2018 I mean years after his death, there’s ad and bc bc bc, because it stands for before christ ad is, after his death of me, think about what a powerful person with the way we name you the way we do years way we number and enumerate the years is based entirely on his name. Think about that. Let me know before christ after death, what are you a christian or not? I mean that is very powerful, I mean, and then you think about somebody’s pretty powerful I mean hitler. Hitler was not the best business coach, but was pretty powerful. One was powerful for being a tyrant who try to exterminate in entire population of people, a man who tried to to just wipe out the jewish people throughout the world a terrible, terrible person, but he was by all accounts. When steve, you could say that adolf hitler was powerful, oh yeah, then you can also say that jesus christ was powerful one by using evil by using good music by using good, so at all cost this principle from 48 laws of power seth godin, the best-selling author of the purple cow and the man, who sold yoyodyne to yahoo for approximately 30 million dollars. He says marketing is a contest for people’s attention.

So I see this all the time and I’m going to start with the most terrible asset. I see it’s. When women get a job working for me and they dressed they, they dress more sexual, more sexy than needed. Steve. Have you seen this move white pants? Have you seen what you want me to wear white, pants and rob’s? You saw her. Do this so yeah yeah, it’s i, don’t know what the movie I don’t understand. The move! I! Don’t know why you want to look sexy at work. It’s to me. It’s weird I’ve also had to have awkward conversations with female employees that work for me that more things that were not appropriate for work, so example, if you’re wearing high heels in the high heels are wearing, are like 4in 3 in plus i. If your heels are are longer than your skirt, then that’s a problem makes sense, but you need to have us. You can’t have a half inch skirt, but if you wear, if you were a 3 inch heels I mean that’s, not really super weird, it’s higher I mean 3. Inches is pretty high, but if you were a 7 inch heels, those are called if you google it, it’s called stripper heels and you don’t show up for the job interview. Do not see this through our weekly group interview and they might I mean super are those on the male side of it. You see men to come to work dressed shoop super sharp and they start to compliment you all the time like dude and you’re a you’re, a legend man, dude steve, you are like yep man, I’m, so honored to be here. I can tell you this I mean. Did. They give you verbal best business coach bouquets, all the time. Steve york I’m, just honored you’re amazing, you’re, amazing I love your car manual. For me, I appreciate you, matriculating mean through the mortgage business I mean cassius the coaching you’re providing me this. The mentorship is awesome. Trying to court attention at all cost the same mine to the same personality.

Do they not fake indescribable illnesses all the time? Yes, i! Think it could. This is the female version. I’ve had this happen to me twice that I can recall, they said. I won’t be able to be at work today on time. I. Just let you know, I went with the doctor and I think I might have cancer I might have the cancer I tight. It’s i, just if you keep it private I think I might have cancer yeah, but don’t tell anyone because I’m lying it’s cancer might know. I, don’t hate anybody, but it’s cancer. In my body I’m. Where is it specifically? It was kid’s name on facebook for posting I’m, a book club or you have a guy that will say i, don’t want to say anything to anybody, but I have a foot. It looks like it could be a terminal disease. I just want you to know. There are people that are really sick out. This I know you do not see people that are poor performers courting attention more than everybody else, yeah, that’s what yeah it’s it’s a it’s a total move their the reason. I said it’s my favorite laws, because I courted attention and I like to do that for a marketing purposes. Right, because that’s going says, markon is a contact for people’s best business coach attention yeah, but some people are there. Marketing. Is that they’re seeking you to feel sorry for him? I call him like I mean a friend of mine to win this and I use it being a sad sack innocent sent ya, hear just like everything, bad and they’re, always looking for you to like feel sorry for them, and then they use your your good-hearted person. You know that use that too I’ve seen women who I know very well who been pulled over by the law enforcement community and they’re moving. They told me the movie I’ve seen them. Do the move and they’ve told me they’re moving when I get pulled over I immediately cry and it feel like in force cry good man. Are you you’re driving at 80 85 in a 65 quart of oil cost make sure you don’t fall victim that move satan. Our next move is to do the work for you, but always take credit. Yet another dirty move from 48 laws of power


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