Scaling a Business Beyond Yourself | How to Grow a Business from $3.65 Million Per to $11 Million – Ask Clay Anything

Show Notes

Because Earth is in short supply of you, and your time is limited if you want to scale a business and to grow it beyond your personal effort you have to implement scalable systems and processes that can allow you to exponentially multiply your efforts. Clay Clark and Z break down the path for growing an organization and why you have to put a focus on processes and not people.

Website: ViewNCH.com

Client Name: Rim and Dar

FUN FACTS:

  1. Current revenue goal = $3,650,000 (on pace to do $4.2 million of sales this year)
  2. Annual revenue goal = $11,000,000

How Hard to You Want to Be Pushed On a Scale of 1 to 10 with 10 Being the Highest: 7

THEIR STORY:

  1. He had his own businesses since high school. His grandparents were into flipping homes and foreclosures. He was a fireman for a time, during his off time he felt like he had too much downtime and wanted to work more. His brother had just gotten laid off around that time and wanted to create a business to create both time and financial freedom, so they went into business together.

Goal:

  1. Needs 1.75 customers per month to achieve goals
  2. Needs: 1 customer per month to break-even
  3. Profit Per Deal: $78,750 (Approximately 15% of $525,000 average home price)
  4. Rim – Brother 1 – Very ambitious, has no kids and is not interested in time freedom as he is growing into a home building company with many employees and systems for everything. He wants the company to build 200 homes per year.
  5. Dar – Brother 2 – Wants to live on the beach with his wife and kids. Be able to go to sporting events whenever he wants and not work. Wants more time freedom.

Overview:

Book Your Attendance at the https://www.thrivetimeshow.com/conference/

Step 1 – Post the Number of Deals You Need Per Week to Achieve Your Goals Somewhere Where Everyone in the Office Can See It

Step 2 – Post the Number of Rejections You Need Per Week to Achieve Your Goals

Step 3 – Block Out Time for Your New Growth Calendar

  1. 1 Hour – Group Interview Every Week
  2. 1 Hour – All Staff Team Meeting
  3. 1 Hour – Weekly Training of Your Team
  4. 1 Hour – Weekly Meeting to Review Financials
  5. 1 Hour (PER DAY) – Daily Meta – Planning Time
    1. Ask Yourself:
      1. “What am I doing that I should not be doing?” and hire someone to do it.
      2. “What is our biggest limiting factor?”
      3. “What is one action step that would change my life for the better?”
      4. “Am I happy with my progress in the areas of my:”
        1. Faith
        2. Family
        3. Finances
        4. Fitness
        5. Friendship
        6. Fun
  6. 30 Minute – Daily Huddle with Your Team (to Prevent Drifting)
  1. NOTABLE QUOTABLE – “Every time I read a management or self-help book, I find myself saying, “That’s fine, but that wasn’t really the hard thing about the situation.” The hard thing isn’t setting a big, hairy, audacious goal. The hard thing is laying people off when you miss the big goal. The hard thing isn’t hiring great people. The hard thing is when those “great people” develop a sense of entitlement and start demanding unreasonable things. The hard thing isn’t setting up an organizational chart. The hard thing is getting people to communicate within the organization that you just designed. The hard thing isn’t dreaming big. The hard thing is waking up in the middle of the night in a cold sweat when the dream turns into a nightmare.” – Ben Horowitz (The best-selling author of The Hard Thing About Hard Things – The man who grew Opsware and sold it to Hewlett Packard for $1.6 billion in cash)

Step 4 – Begin Group Interview and Never Stop Until Your Brain Explodes

  1. Weekly job posts
  2. Weekly group interview
  3. Have qualified candidates shadow you
  4. Don’t read resumes until they have shadowed you

Step 5 – Optimize Your Local Google Map

  1. Upload the best photos you have
  2. Upload the real hours that you keep
  3. Choose the right name of the Google Map
  4. Optimize the category

Step 6 – Get 100 Google reviews as soon as possible

  1. MYSTIC STATISTIC – “88% of consumers trust online reviews.” https://www.forbes.com/sites/jaysondemers/2015/12/28/how-important-are-customer-reviews-for-online-marketing/#472b1a391928  
  2. AMPLE EXAMPLES –
    1. Oxi Fresh – Carpet Cleaning Quotes
    2. Elephant In The Room – Tulsa Men’s Haircuts
    3. Phone Doctors – Tulsa IPhone Repair
    4. Barbee Cookies – Tulsa Cookies

Step 7 – Create a Google canonical compliant website

  1. AMPLE EXAMPLE –
        1. Type in the following to see our businesses and clients
          1. Tulsa Mortgages
          2. Tulsa Cookies
          3. Tulsa Men’s haircuts
          4. Buy Pumpkins in Tulsa
          5. Find pumpkins in Tulsa
          6. Tulsa pumpkins
          7. What is the best place to buy pumpkins in Tulsa
      1. Variable #1 – Reviews – Must get to 100 reviews as soon as possible (40 before ads will be trusted)
      2. Variable #2 – Canonical Compliance
      3. Variable #3 – Most Content  
      4. Variable #4 – Most Mobile Compliance
      5. BOOKS –
        1. Search Engine for Dummies – Bruce Clay

 

  • The Retargeting Playbook – Adam Berke, Gregory Fulton, and Lauren Vaccarello
  • How Google Works – Eric Schmidt

 

      1. The Honest Seduction – Scott Brinker, Anna Talerico, and Justin Talerico
      2. Get Rich Click – Marc Ostrofsky

Step 8 – Design a No-Brainer That Works

  1. AMPLE EXAMPLE –
      1. FREE 3D Mockup / Model
      2. FREE QUOTE
      3. EITRLounge.com – $1 first haircut
      4. Oxifresh.com
      5. Fullpackagemedia.com – ½ off of your 1st shoot
      6. AMPLE EXAMPLE – ShawHomes.com – $15,000 of Free Upgrades, Closing Costs or Reduced Price + Free 3rd Car Garage

Step 9 – Design Retargeting Ads

  1. FUN FACT – The average person has to visit your website 4.7 times – The Retargeting Playbook
  2. NOTABLE QUOTABLE – “I don’t think modern science has good answers here. I think that modern world is actually really bad. The modern world is full of distractions. Things like Twitter and Facebook are not making you happy. They are making you unhappy. You are essentially playing a game that’s created by the creators of those systems, and yes, it can be a useful game once in a blue moon. You are engaging in the dispute, and resentment, comparison, jealousy, anger about things that frankly just don’t matter.” – Naval Ravikant (Naval Ravikant is the CEO and a co-founder of AngelList. He previously co-founded Epinions (which went public as part of Shopping.com) and Vast.com. He is an active Angel investor, and have invested in dozens of companies, including Twitter, Uber, Yammer, Stack Overflow and Wanelo.)
  3. AMPLE EXAMPLE – www.harrys.com
      1. Then pull up www.cnn.com and www.foxnews.com and www.tulsaworld.com

Step 10 – Create Standardized Pricing Sheets

  1. 20 hours – 40 hours
  2. Schedule monthly time to update pricing sheet

Step 11 – Practice Delegating to Manager

  1. 4 Hours Per Week
  2. Practice Turning Your Phone Off at 1:00 PM Each Day
  3. The Earth is not creating any more of you and at a certain point you won’t be able to scale yourself

Step 12 – Launch 3 Legged Marketing Stool

  1. Third Party Web Listings
  2. Search Engine Optimization
    1. Create content via transcribed Weekly Podcast
    2. Article writing
    3. NOTABLE QUOTABLE – “I’ve viewed myself as slightly above average in talent. And where I excel is ridiculous, sickening work ethic.” – Will Smith
    4. AMPLE EXAMPLE – “Revolution Health”
  3. Gather Objective Google Reviews
  4. Retargeting Advertisements

Step 13 – Install Tracking System

  1. Lead Source
  2. Create an Inbound Sales Script
  3. Install Clarity Call Recording

Step 14 – Create a Workflow with WOW Experience

  1. Sights
  2. Sounds
  3. Smells
  4. Decor

Step 15 – https://www.thrivetimeshow.com/towerofpower  

NOTABLE QUOTABLE – “Lazy hands make for poverty, but diligent hands bring wealth.” – Proverbs 10:4

Business Coach | Ask Clay & Z Anything

Audio Transcription

And now back to the business coach radio show that has a diary call the Guinness Book of World Records

What?

Alright. All right.

Thrive nation. Welcome back to another conversation. They’re exciting addition to the thrive time show on your radio and podcast download now z. you’re going to relate to these listeners here. We have a, a two listeners by the name of Rim and Dar are I am rip and Doriam short for names. They are, uh, I believe they are vikings who inhabit the northeast Indiana area. Oh yes. This is their, their given names. And they have a very successful building company. Now, here’s kind of the backstory. A Rim, I believe, had his own businesses during high school and his grandparents were into home flipping and foreclosures. And he was a fireman. He Z, he’s a fireman. Now. During his downtime, he’s thinking to himself, this is too much downtime. Z. During his downtime, he’s thinking to himself there’s too much data, too much downtime. So he decides to start a business and grow it.

And his brother had just got laid off, got laid off at the time, and his brother was looking for his brother who kind of wants to create more time freedom and financial freedom. So if I understand this correctly, door wants to create time freedom and financial freedom, but rim just wants to grow this thing. So these two brothers have been growing this company up in Northeast Indiana and z. They only need one deal per month to break even, but then need one point seven, five deals to achieve their goals because they build, they build large houses. It’s like a little mind. See they build houses where the average house is $525,000 house in a 15 percent margin. So these guys are making $78,000 per house. Alright? So Ram has no kids and the dude’s not interested at all in time freedom because he just wants to grow a company to build 200 homes a year.

Now his brother is very much into time freedom and wants to spend time at the beach with his wife and kids. Instead they reached out to us and wanted to know about what is the path they should go down to scale the company. Now, although their path is very similar to the proven path, we’re going to lead a lot of thrivers down. I want you to specifically relate to this character, this, this, this, a listener rim who is a guy who at this particular time in his life, he doesn’t have any kids and he has a very successful company already doing three point $6,000,000 a year. Nice. And he wants to grow to $11,000,000 a year. So I’d like for you to relate to that dragon energy. You have doctors that Kanye West has, that Donald Trump has. What makes you want to grow your businesses? Why not just be happy and settle where you’re at? Why do you want to grow?

Well, here’s what’s going to happen. There’ll come a day when you’re wanting to go to phase b, but until that day comes, use all your energy, all your dragon energy to grind. I was at my brother’s office today. Who’s a chiropractor here in town. Yep. Getting some, we call it affectionately crick. Crack. Oh, nice. A lacking of the. And he actually, he’s getting ready to start a second business. Well, and, and so we were talking and he said, he looked at me. He goes, how many years did you just really, really grind? And I said, it’s a good question. I was looking at us thinking about it. Go about really about 20 was the real, the real grind, you know, and then I kind of pumped the brakes and thought I want to travel some, I want to, I want to go have some adventures, I want to go do some stuff.

Not that I didn’t do stuff while I was grinding more stuff, more stuff, you know. And so I think for everybody to have their own level of where the water level is going to hit, you know, I, I don’t like it when I get aunt connie it everybody has an aunt connie in their life and aunt Connie would always tell me, I’m so disappointed in your choices. He were so smart. You were going to be maybe a neurosurgeon or a cardiologist or something really important. And instead you just became an optometrist. You just helped people with their human. I used sold out and I’m just so just so disappointed in your decisions. You Spending Your Whole Day Surfing on advisory boards in the human heart. You should, you shouldn’t be doing open heart surgery. Sick of all the lives you could have site. Good Lord Rob.

But you could’ve been at Matilda. Check is a great person. But you as sort of like A. I wouldn’t say it digital could have been. That’s what I did is I looked at her and I mean and so why would you say to him and go, 11 million, why wouldn’t you go for $20 million? I mean, what are your, what are your trimming? Everybody has their level they want to get to. Everybody has their goals, their dreams. They’re all different for everybody. That’s why when the first things we do, when we’re business coach, someone will say, what? What do you want? What, what? What’s your end game? What are your goals? And let’s work backwards to get there. Okay? So then I would look to that kindness and aunt Connie, I appreciate your opinion, but um, I don’t feel the same way. I’m helping people see I’m loving life. I’m very successful.

Ram is undoubtedly having somebody push back at him right now saying, hey dude, your, what is your deal? Why are you writing already white? Dude, you already did. You already have a pill. Is it’s doing $4,000,000 a year. He’s on pace right now to do four point 2 million this year. Slow your roll. Dude. Why are you so big for your pants? Why don’t you want to hang out? Why are some feared why in. But the point is, is that everybody has their own set of goals. It’s okay if your goal is to own a jet, that’s okay. Then it’s okay, but it is. It’s okay that you say, I want to have a beach house and it’s okay if you say you don’t. Everybody has their own dreams and goals and bucket list items they want to do, places they want to visit, and those are okay, so we’re going to go rapid fire through the steps.

I’m going to have you tell us where the typical pushback is from the average client, not rim, not Darren, not any of our clients, people that have been clients of other coaching, other people, maybe not even people. Step one, you’ve got to know the deals, the number of deals you need to achieve per week. To achieve those goals, you got to know the number of deals you need to get per week to achieve your goals. Why? Because that way you have a scoreboard to measure. If you’re on track for your goals, what are you going to post it? Don’t just put it in the junk drawer hosted somewhere. You see it so that you are reminded and you stay on track and on your goals and it’s top of mind and I get pushed back from sometimes from, from people saying, seriously, seriously, write this on on the mirror, and I’m like, yes, seriously, right there where you see it every single day, twice a day.

So step number two, you’ve got to post the number of rejections you need per week to achieve your goals. Now your company, it sounds like has grown in large part as a result of doing high quality jobs and getting a ton of word of mouth, but Z, when you start advertising, why do you have to embrace a new mindset called Halo will look here. If a lead comes in and it’s flaky, no big deal because this is what advertising is all about. It’s about getting more leads. Proportionately. Many of them are less qualified, but we’re getting more deals and doesn’t require more of my time. Talk to me about the mindset of advertising and why you have to embrace the idiots that come in the non qualified leads, the time wasters in understanding that. That’s part of the game. Well, it is part of the game unfortunately. And you’re so happy when your phone rings. Oh, oh. It’s just an exciting time, isn’t it? Things are possible.

Shut up

at the folger rigging, you know, and you worked whenever you said work and someone calls you up. Then they’re like,

hey man, I know you, uh, you built from Polish and I share with my you to come out and bring your shovel and start working on it right now. So I’m looking for what we call an above ground because I’d be more above ground and below ground. I don’t know if you’re familiar with coming off my trailer now that you’ve done all this, now that you’ve done all the design work on that pool, I’ll tell you what, you know, I’m just going to take those designs. I think we, my son can be build it ourselves. So thank you very much. I appreciate you for invest in that time helping you. Thank you very much. And as a token of our appreciation, I like to give you a ding Dong. Is that okay? Hey, can you jump in also? Is a sad token as a bonus token, I have a couple of tokens left from Dave and buster’s.

No car wash is, are phasing out them tokens and I wouldn’t go to use them and they’re yours. They’re collector’s item, but they’re only good about the next week or so. There are. Each one is worth the equivalent of about a dollar. You know what? I’m giving you three of them and I appreciate you did all the design work and uh, like I said, meeting the board are going to build it, but you know what, you’re, you know what, in my book, you’re now, if you’ve got questions we’ll call you. I’ll tell you what, you sowed a seed. Rather you sowed. Hey, forward forward man. It’s like Oprah, man. It’s like Oprah. I’m like, I see you every time. And I think to myself, that’s Oprah. Is that the wide oprah? Here’s your thing. Well, for a plan B, if you could do this also, you could build that pond.

I mean pool pool, pool, pool upon upon. You can build that pool and then what you do, don’t charge me for it. But here’s the deal I can use as a promotional sale to my neighbors. Yeah, I’ll tell you why. You can see how good a job you did. I knew trey doubts. I had taken a lot of pictures of it. I do off brand batteries. Heck, we even have a little open pool house one day. Well, so yeah, there’s just, you’ve got to be aware of that. I don’t want this story to end telling. Real good, real good. Sorry I can relate to that too much.

That’s the gift that keeps on. Alright, so step three, we’re going to have to block out time and do it. You have to build a new calendar and block out time for the new calendar right away. Because a growth calendar looks like this. You’ve got to have a weekly group interview every week, every week. You got to have an all staff meeting every week, every week. You’ve got to have weekly training of your team every week. You got to look at your numbers every single week. If you look at a guy like Dr Z, you have people’s eat. That’s all they do is look at your numbers, be like all they do. I’ll know I still look at daily numbers and some of my businesses. Talk to me about the kind of daily numbers you’re looking for. A gross sales. I get, I get that text to me everyday at the end of the day.

Um, and then of course the auto auction is only one day a week. So of course I get the deep dive down on the numbers on that, uh, on the day of the sale. And so I’m touching. There’s something I’m touching every day on that. How low the numbers have to get in one of your companies before you freak out and see if you get a daily text and you go, what the crap? Oh yeah. Oh, it’s happening. Oh yeah. I’m like, Oh, I make the call. What’s crap happened? We had a water break and evacuate the building. Shut down business and you know, and I’m like, Oh, oh, I didn’t think someone’s calling me about take care of it. They always get to your, this is my favorite, not my favorite line. We we didn’t want to bother you. Oh yeah. We know how busy you are by 80 percent interruptive, man of your stature. Now see, here’s the deal. We talked about blocking out time, right? But there’s a notable quotable chap from the book, the hard thing about hard things and the guy who wrote it, his name is Ben Horowitz, and he wrote probably the most candid, an owner

nerving it’s business book I’ve ever read where it’s just so direct and primarily raw. It just so candid and so you just, you as you read it, you’re going, oh man, stings. But he sold his company for one point, $6,000,000,000 in cash. But in reading his book is a lot like being. It would be like, um, it’s like you’ve been in business. Well, if you interviewed Jerry Rice, the nfl hall of fame receiver for the 40 niners and for the raiders, if you interviewed Jerry. And he said, Jerry, what are your tips for fitness? There’s so many stories about this, but people say, uh, they, they, the NFL receivers would say, Jerry, what are your tips for fitness? And he’d say, I’m rather than me giving you the tips, why don’t you just come up with me and train during the off season and dudes would throw up, oh yeah, like 30 minutes into his two hour training. These hustling people are done because it’s like it’s so raw and ruined. Read this booklet. Chuck Reed is the notable quotable from the book, the hard thing about hard things

by the founder of opsware, Ben Horowitz. He says, every time I read a management or self help book, I find myself saying that’s fine, but that wasn’t really the hard thing about the situation. The hard thing isn’t setting a big hairy audacious goal. The hard thing is laying people off. When you miss that big goal, the hard thing isn’t hiring great people. The hard thing is windows. Great people develop a sense of entitlement and start demanding unreasonable things or repeat that last part. The hard thing is when those great people develop a sense of entitlement and start demanding unreasonable things. One more time, chuck, come on now. The hard thing was windows. Great people great. Develop a sense of entitlement title and start demanding on reasonable thing. The hard thing isn’t setting up an organizational chart. The hard thing is getting people to communicate within the organization that you just designed. The hard thing isn’t dreaming big as a business coach. The hard thing is waking up in the middle of the night in a cold sweat thinking tonight when the dream turns into a nice, Whoa, whoa, Whoa, whoa. Going to be a hot thing tonight. Wow. Wow. That’s one of the best quotes. That’s one of the best class that I share with my clients. They, that is a real and raw thing, right? That’s what business is about.

So what happens is, is you’re going to have to do the step four called the group interview. You’re going to have to launch a group interview and you can’t stop it ever, ever. Because it sounds like you guys have a successful company. And I’m just going to say this for most people, uh, according to the US Chamber of Commerce and CBS News, 75 percent of the American employees today steal from the workplace and most do so repeatedly. Over 80 percent of people lie on resumes and so chuck, you manage the large crew.

Why do you have to just keep that interview going over and over and over and over and over and over and over. You can’t stop. This is the best way to get rid of the problem of having your employees hold you hostage. I’ve been there. Dr Z, have you been in that space like a terrible place to be? No, I haven’t ever been ever been held hostage by employee. Now I’ve got. I’ve got a great story by being held hostage. Shepherd. No, no, no. I wanted to hear your stuff. That’s just it.

So it’s a fine afternoon. I’m sitting in my office doing something

very important I’m sure. And in walks one of my doctors. Hello doctor. Hi Dr. Dr Dr. Dr. Dr. Dr. Dr. Give me the news and they said at this female doctor said, um, he listened to you and let you know my husband got transferred, transferred and so I’m gonna, you know, our deal was 30 days. I’m gonna give you my 30 day notice and hate to leave. Loved it here, but you know, my marriage is kind of a big deal to me. I don’t if it’s kind of a big deal and I’m moving on family and I said, Dr. Dr. Dr. Dr. Dr. Dr. Dr. I said, well thank you. You handled that very well. You didn’t burn a bridge. If you’re ever back in Tulsa, please give me a call. I would hire you. I would hire you back with hoppy. I know you very well used as a, as a good news.

Good people. Just like the Tom Brady of uptime. It’s so good. He didn’t burn a bridge so we gave a little appropriate hug and did a little nice side hug side hug, nothing studio Christo site have to do at the office and she’s said can try way back. Sat down at my desk and a couple of hours later I got another knock. Knock knock on the door. Julian Edelman. Is this you? Julian? Tom Brady just left, but Julia, what’s going on Julian? Oh, come on in and then I got the May. I shut the door speech. I know it’s never good when I. I want to shut the door, going to be good, not going to be good, just as another doctrine, perhaps been another female doctor. I’m not. Not Gender Matters.

Yes. Don’t get emails on genders. Don’t email as hating on female females. Don’t talk sake of this show. I’m just gonna. Make it seem like that they do. Okay, so she comes in and says, Hey, I just heard Dr Murdock. I saved the name for you. I just heard doctor says is turned into 30 day notice and I hate to put you in a bind and bind to anyways, but if I don’t get a raise and my schedule changed to this and this, I’m going to have to put my notice in two and a half to put them in my notice. And I smiled real big and I said, well, of course you know what? You deserve that Ray. Yes, absolutely. We’ll start that next paycheck. I just want it happen. I mean,

of course you could have

schedule.

Absolutely. You can have that schedule. Thank you. It’ll start. It’ll start next month. As soon as we already start next week. As soon as we can do it. Okay. You’re such a perfect. Oh, thank you for coming. Give me an opportunity at a decease and the only cure was given you. Right? You just did. It’s amazing. So guess what I did was I wouldn’t hired two new doctors where you might have said yourself, wait, only one is quitting. Wait, where am I going?

Crafty fellow here. It seems like you hire a doctor when you only need to Dr. better than time. You hire a tutor when you only need one to doctor to doctor to doctor was one dr pepper one doctor Dr. so

my to Dr Stark or getting ready to start. And what I did is I did said I saw in the hallway, I saw the doctor that the hostage taker hostage. I said, hey, keep popping in for a second. Sure. And I said, I said, uh Oh by the way, you’re fired. Do you mean like, does that mean another raise?

That’s fine.

And so I said, uh, I actually fired you my mind a month ago when you came in and pressed me up like that. Adam was, you know, but uh, I couldn’t do it until today. So a work for you boulevard, it’s just not working out. See you later. Alligator. Best served cold pack your stuff and Bam. How often do those scenarios happen to you now? DrZ. because I, I, this is where I feel like I feel like with the elephant in the room, men’s grooming lounge and I like with our business coach program, I feel like with the marketing businesses I’m involved and I think with all the different ventures I’m involved in, I feel like I run into the scenario once a month when typically it sounds like this, it’s like this and it goes, hey, I, I’m, I’m not Z. I don’t personally have an issue about my pay but my wife let me tell you is a little frustrated with my compensation so I don’t have an issue with you. And I mean you and I are cool. Yeah, we’re good. She’s like, you know, and I live with her and so she wants me to make more money and I don’t want to take another job but like don’t make me do that. I mean, but I’m just telling you because I have a respect for you. Yeah. If you. I mean, how often do you hear that kind of indirect, passive aggressive, who hot, you know, I have buffers between me and all that kind of stuff. And so unless it’s a either it’s very.

You go back 10 years ago. Oh means you’re managing people’s. Where I heard, I heard that kind of stuff. Yo. My monthly. Monthly, monthly. Yeah, a monthly. So you’ve got to do the grouping. It’s, it’s, it’s the passive aggressive move of a, Oh you got a minute now you to eat for him, for this guy doing construction, right? Yep. We used to get guys that would leave the job for an extra fifty cents an hour and they wouldn’t even come talk to you. Just like where did shortly go, I’ll manage somebody hired him for 1350 and hour. I’m like, man, I’ll tell you what he was doing for a what

now? The step six. The final step I want to cover on this show before we have your coach walk you through the rest of the steps is you. And the building industry, you in the hair industry, you in the basketball industry, I don’t think he realized how powerful this move is. But today, if you google carpet cleaning quotes, do you understand that Oxi fresh is the number one company in the world, a world. I don’t care what city you’re in it you understand like you can be in,

Oh, you do care. You care. Poor

Dude. Look at this. If you type in right here, if you type in carpet cleaning quotes, this UCL, Oxi fresh now comes up as the wikipedia result. Wiki services, it’s because they have 136,000 reviews. So if you’re out there and you say, I’m a builder and I’m working with hundreds of happy customers, you just consistently and diligently asking for reviews will absolutely profoundly help you. One, because people will trust your advertisements. And two, because you’re going to rank higher in the search engine results, but what is the typical pushback or where are the stumbling points for a lot of people when it comes to gathering google reviews,

most people just don’t want to ask. They just don’t want to ask, they want to blast out a text message or an email, and I hate to be the guy that says it, but that does not work. People are not going to do a google review from a text messaging. Okay, so you’ve got to do it right in front of their right, right there within with their phone. Ask them if they need help doing it and especially in the building and just, hey, real quick.

Yeah. A lot of people there, not sure if you’re aware of this. A lot of millennials, there’s a lot of studies out there showing it now that a lot of people under the age of 25 right now don’t know how to ask a girl out on a date. Right? Because their world has existed all on social media. A lot of texting, going on. Not a lot of face to face communication, not a lot of verbal communication, a lot of texting, emailing. So Chuck, I want you

to tell us how do we ask for a google with you, make it six to chip because you can hear from the eighties. I’ll say a time where a man triple year. Were you born? Nineteen 84. That was a time where a man would. Maybe you’d say to her, hey, how are you blind children? He was six when the bodies came, so if I wasn’t doing much at Chubb. How’d you ask your wife on a date? Originally? How did I ask my wife when he asked her can you dated her for her? We actually were watching fireworks, Disneyland, a church missions trip in our pinkies nudged closer and closer together, and then we held hands for the first time. His friends was magic for me. Yeah, that’s what happened. You made

physical contact with somebody on a missions trip? Not via social media. Via Hookup trip.

We didn’t take it that far, but we did get together at from the result of that, so. Okay. So pretty much there was uncomfortable with asking for Google reviews. How do you do it? I want to know the literal words. What do I need to say? You asked for Google reviews. You say, Mr. Mr. Ms Dot customer. Hey, people out there love to see reviews and in a building industry we really love to show that we do a quality job, so you’re happy with your service. I’d love it if you could give us a google review and objective review just to let us know how we did and how we can get better and the things that we did that you like because it really means a lot to us to be able to provide that service as best as possible. Boom, that’s easy. Now, step number seven, eight, walk us through just the step and their coach will break it down and really, because I know rim and Dar want to grow that company.

We’re going to help you do that, but what kind of walk us through the next steps from kind of a high level, just what? What are the steps? So step seven is you’ve got to create a Google canonical compliant website, blah, blah, blah. That means you’ve got to create a website that Google likes. Okay? There’s a few variables that your coach will walk you through, but it includes getting google reviews a canonical compliance. That means the rules that Google follows for building that website, you gotta have more content than, uh, than your competition and mobile compliance because people are on their cell phones. So that’s tip number seven. Your coach will get deep into the weeds on that. And then step number eight is designing a no brainer offer that works. Yeah. And this is where you can become remarkable when it comes to your competition. People will remark about you. If you have a no brainer offer that really gets people’s attention. Step nine, you got to have retargeting ads on chop chop. What are we targeting? Ad Retargeting ads of the ads that follow you around the Internet. So creepy, so creepy. You’re, you know, you’re up there looking for shotgun shells or whatever, and then all of a sudden you’re soften for shoes or you’re on Fox News or CNN. Hey, see those ads, right?

I want to talk to z about facebook real quick. I want to see. I want to get your take on facebook. I hate it. Facebook. I’ve never had a facebook profile. I want to talk to you about facebook. Am I following facebook business has the thing, but you know, facebook sins, friend requests. Yep. I was thinking recently and so you have to pull this up here for you so you can see this real quick. I want to get your take on this. If we changed right here, you get these little red stars up here and every day I’m with my businesses. I get, you know, probably four to five a day. And so what if facebook changed the friend requests to acquaintance trolls requests? Like you have 14 new acquaintance trolls. Yeah, that’d be more accurate because really what happens is once you get a to be a facebook friend with somebody, you can essentially just sift through, I mean Z. Imagine meeting somebody for the first time on an airplane. Okay? So we were sitting next to you on an airplane. Here we go,

attention. All passengers will be flying to San Diego. La We’ll be reaching are a 10,000 miles, 2000 feet in the air will be approaching a 10,000 feet elevation here. Folks, I apologize, I don’t do a lot of appreciation. Flip your cranberries are getting the attention of passengers. I’ve had a 14 credit braveheart because it will be piloted this plane Balian automatic mode here, but anyway, so, uh, we’ll be ready to, uh, free to walk about the cabin or dance around the cabin or to really just hang out with a shirt off, take her shirt off and joined the Mile High Club folks out there. Anybody out there that it’s on an airplane? Yeah.

You meet somebody next to you. Imagine that this is our conversation. See? Yes. Okay. This is our conversation, so. Hey, I’m clay. What’s your name? Robert. Robert. Hey, where are you from? Tulsa. Hey, real quick, do you mind if I look through, if you could just click this button. I’d like to look through

all the photos of you from the past 15. I’d like to. I’d like to deep dive down into your soul ones where you’re like swimming and you know ones or you’re on a day making bad decisions in college. I want to go through all of them, but you it up. That’s the thing about it is cool though. Can I do that as a cool? Absolutely clegg because that’s America as we know it now. Real quick. Can you just hand over that box of photos? I mean, that’d be weird, right? Yep, it is and that’s all weird. People just. How is it not weird? I think it just brings on the whole world. Just went about I think 12 to 15 percent more narcissistic because of facebook and I always did. There’s something big brother kind of weird about it, right? I always knew there was something that was just kind of like, it seems and this is how you know that it’s happening. This is what happens is no get busted now. I mean now is what’s going on. This is an example of an example

ago, years ago I dated a girl. I dated a girl. I’ll keep it like get myself in trouble. Okay. I did it. A girl, a girl reaches out to me years later and says, hey, hey, how’s your family doing? How are you? And I said something to the effect of like, yeah, we’re doing great. And she says, Oh, I see you have like three kids and this and then it starts getting really specific on what’s going on for sure. Like I saw yesterday you went over there and then Tuesdays your burger last night and the problem is like I’ve gone on to do stuff with my career and this person has not. And it got weird dude. I mean this is like a two minute conversation. It was like, so like do you still wear a jersey?

And I’m going, holy crap, this person has been going through all my photos. Facebook stalking. Right. But a lot of it though, but if you went through, like if you just met somebody on an airplane and you asked them for their whole archive of photos from the past 10 years, it’d be weird. It’s the whole concept of it is,

is weird. Putting your entire life out there for the world to see. It is weird is I think it’s unhealthy. I think there’s so many things about it that it’s a time waster. It’s the time suck. It’s a z. You got to stay connected. If you, if you, if, if the world took the time that they’re spending on facebook and put it into productive things, we could probably get it like we could probably just something awesome like cinema man to the moon.

You know, what I’m gonna do is I’m gonna read a notable quotable to you from a guy who helped fund a facebook. And I would like to get your quote or get your feedback on this quote here. This is from naval ravikant and because we’re talking about retargeting ads and retargeting ads, I think for most business owners feel just most people who own businesses are probably 35 plus. And so the, I even the idea of a retargeting ad feels creepy. Z. Well, because they are right. So somebody out there saying it feels creepy to me, but. So we’ll go ahead and get into the creepiness. Then we’ll talk about the effectiveness of the creepiness. So those you haven’t read the notable quotable to you. This is what naval ravikant says. This is the guy who helped fund twitter, uh, early social media companies. Uber. He says, I don’t think modern science has good answers here.

I think the modern world is actually really bad. The modern world is full of distractions. Things like twitter and facebook that I funded are not making you happy. They are making you unhappy. You are essentially playing a game that’s created by the creators of those systems and yes, it can be a useful game once in a blue moon, but you’re engaging in dispute, resentment, comparison, jealousy, anger about things that frankly just don’t matter. Naval, Ravikant Z. Talk to me about why it’s so important for the listeners out there who owned businesses to use facebook and social media and retargeting ads to market, but not to be consumed by them and use them for marketing, but don’t be used by them.

No. My older brother, Eric said something very powerful the other day. We get together and do dinner usually most every Sunday night and he said something,

you guys still do shirtless? Adult adult dodgeball

a week, so that’s every other weekend. Now this just didn’t drivers, they don’t actually do shirtless. Adult Dodge? No, but we. We designed the game that we used to play a lot called bridge Paul, which I will explain one of these days. It’s, it’s, it’s up to being an Olympic sport, so I’ll get to that another day. Eddie said I found myself on facebook too much and so now I have really scaled back and I don’t even have the APP on my phone, but I. I have some time set aside to do some facebook stuff because I want to use facebook and not let facebook use me. Come on now. I want to use facebook and not let facebook use me sick and the reason why it’s such a powerful way to market your business, why it’s such a powerful way to advertise just because so many

people are spending so much time on facebook because he is so good. Let’s exorcize those demons. Damons what’s exercised them demons. Let’s get them demons and say break it down. What are you talking about? I mean, we have facebook zombies around the world now. You know, I mean, we had a walking dead. We Got World War Z and now we have

got it

for lunch. You can use facebook for your benefit. Okay. Anybody out there that’s indicated they’re looking to buy a home. Anybody out there who’s indicated how much money they make through the things they post. Anybody who’s indicated they’re married, they have kids through their posts, they’re a male or a female. Facebook can make sure that anybody out there who can afford to buy the homes that you make there in Indiana. Anybody who can afford to buy the homes that you’re building out there in northeast Indiana, anybody who’s posted a facebook post about, hey, does anybody know a good homebuilder? Anybody who’s written a private message to somebody else saying, do you know if a good home builder, anybody who’s written about home building, anybody who’s clicked on home building ads, you can make sure that they see your ads and that of

powerful chop and one thing to remember little super move to get you here is no matter what the business coach technology, no matter what platform, turn off those notifications, turn them off the hook that they snag you with. You’ve got to turn off notifications and like Dr z said his brother was doing build in time in your schedule to then go and use those tools and not let them use you.

Now, Mr Thriver, I’m excited for you because I know that a rim and Dar, this is going to be the best year of your business career because you’ve already gotten your business to a place where you’re at doing almost four point $2,000,000 a year of sales and you grow to 11 million and we’re going to help you do that, but you’ve got to execute the proven path and your coach will walk you through the proven steps. My name is Clay Clark. That’s Dr Robert Zellner. That’s business coach Eric Chupp. We always like to end the show with a boom because boom stands for big, overwhelming optimistic momentum and that’s what it takes to be successful. You’ve got to bring the boom so that any further. I do three, two, one.

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