The Search Engine Domination Equation | What You Need to Know About SEO (with the founder of SEOInc Garry Grant)

Show Notes

Get practical SEO advice from the founder of SEOInc, Garry Grant. His firm has been the search engine optimization service of choice for Oxi Fresh, Sandals, Frederick’s of Hollywood, 20th Century Fox, WeddingWire.com and countless national companies.

Show Notes:

On today’s show Clay Clark and Garry Grant (Founder of SEOInc) cover the following subjects and more:

  1. How to optimize a website
  2. Why your website needs to be canonical compliant
  3. Why your website needs to be mobile compliant
  4. Why your website must have the most content in your industry
  5. Why you must gather objective reviews from your current and former clients
  6. Where most people get it wrong when it comes to search engine optimization
  7. Why most firms charge $300 per page of content for businesses
  8. Garry Grant’s history and how he became a search engine expert
  9. Steps you need to take to optimize your website
  10. Meta content optimization
  11. And, much, much, more…

Learn more about Garry and his company by visiting www.seoinc.com

 

Business Coach | Ask Clay & Z Anything

Audio Transcription

On today’s show, one of the world’s top search engine optimization experts, Mr Gary Grant, the CEO and founder of SEOinc. Com again, Gary Grant, the ceo and founder of SEOinc. Com hops on the show to teach you everything you need to know about search engine optimization.

thrive nation. I am fired up for today’s show. You better be fired up because today’s Going to be a game changer for a lot of people listening out there. Do you know why is the empire up for today’s show? Probably cause you just burned some opinion would know, but we really should. Here in just a few moments happen. I’m going to bring this out here. We live in a world z. Have a lot of internet Charlatans. In othEr wOrds, charlatan beans. Again, the word charlatan means a person falsely claiming to have a special knowledge or skill, a fraud, a fraud. There’s a lot of people that say, well, I have a laptop, a check, try a bogus claims. I know where the coffee shop is. I got a couple of photos with me with us, so therefore I’m an internet wizard lives right. I’m always the right. You’re got a photo myself with like, uh, you know, uh, matthew broderick. Alright. Remember him, he going to it with him and I had a cousin twice removed from somebody else and then I’ve got a laptop. Taiwan is my laptop, but dee z on today’s show, we’re interviewing a guy by the name of Gary Grant. He’s the ceo of seo inc. And gary, by the way, welcome onto the show, sir. How are you?

You know what? I am doing so awesome and happy to be here with you guys and all your listeners. This is just going to be a mind altering mind bending money making idea show, I think.

Okay. So gary, while the listeners a little bit of name dropping, who are some, who are some of the companies that you guys at seoInc have worked with over the years to help them dominate search engines?

Well, you know what, after 20 years of doing this, I’ve seen every kind of business protocol. I’ll keep it short. A pacific gas and electric largest energy company in the United States. Sc johnson, we did all 17 of the brands like tide glade, windex, pledge. Uh, we’ve done 20th century fox were the guys behind avatar, wall street to planet of the apes vegas.com

glasses.com,

one dash 800 dentist. And it goes on and on and on.

Planet of the apes,

Precedent because he, that’s the first minute movie I’ve ever seen it I can relate to when I was a kid, but I had a deal for a dollar. You can go see all five. It said it was eight for the day when I was a little bitty boy winning for the day. I think it was a dollar as a cheap babysitter for my mom’s like, yeah, exactly. Now we’re in a world where a lot of people have monkey brain gary, where people just cannot stay off their smart phone long enough to, uh, to, to look or to learn something. And you have focused on this search engine game for a long time to become an expert. So I’d like to ask you, um, how did you first get involved in search engine marketing? Because you have, you have, you have stayed focused on this idea for so long. You fought the, the natural desire. Everyone has to have monkey brain. How long have you focused? How did you first get involved in search engines? Hell, and how long have you been doing this?

It was one of those holy grail moments where the light, the clouds parted and this big light came down. I used to be a web developer in los angeles, create a lot of great sites. Probably heard of him. Charlie’s angel holloman, blair witch, some talk show radio host. A rush would involve a bunch of those, but I just finished doing blair witch and artists and came to me, said, hey, we have an idea for this great site, so we worked on a crew year. It was a million dollar budget. I created the site. It was all in flash. Remember those? Yeah, flash, great product, but I was done with the project, delivered it early and they said, gary, thanks a lot. We just sold it to sony for $13 million and thank god we did because the site can’t rank on the search engines and there was. He came down from above and say, gary, that’s the holy grail. The reason is you could spend a million dollars on a website and if it’s not visible, it’s worth nothing.

A lot of times people don’t like that. I mike our guests without their permission now, but z, we have audio of what actually happened at that very moment. Do you want to hear the audio z? From what? What year was this scary?

It was 1996 or five.

Either way we didn’t. We didn’t. We do like everything was so we failed to date it z, but this is the audio. It’s. It’s amazing. You’re mike technology. Even back in the nineties, gary, this is the mat upstairs. Not necessarily say this is the voice of god, but the voice of the man upstairs and I do want to clarify that if you build a beautiful website, it’s a beautiful, incredible, huge, gorgeous website. Couldn’t fly. It’s like building a billboard in the woods and as the man upstairs, I’m communicated to you via cb tech. Curious kind of what it felt like that moment.

It’s almost the same way. Yeah. I still have goose pimples every time I hear that.

Nice. Okay. Now. Okay, so I have a bunch of questions that we’ve gathered from the thrive nation that I want to ask you and then I’m gonna have to see sort of the follow up question on behalf of the entrepreneurs out there who go, I don’t know what you’re talking about. Ha ha. So when you optimize a website, gary, why is it important? Step one, do you decide what key word phrase that your website is about? What one keyword phrase your website is about.

Okay, that’s really incredibly important. People don’t understand the importance. They put all this garbage in, the titles, all the garbage in the meta information and on their page you have to really focus, so I’m going to give you an example and you’re going to know who they are. So let’s say your company does carpet cleaning, so you’re going to of course use carpet cleaning if you’re a local business. Some of the new voice search, like how a carpet cleaning near me carpet cleaning California carpet cleaning where I live in encinitas for san diego. So it’s not only that, it’s not only finding the key word, it’s making sure you pick a keyword that is being searched or how many people are looking for that. I’m going to give you a quick little fact. So corporate cleaning, just that one generic term. A 100,000 searches per month?

Yeah, 100, 2000. All right. Now let’s look at this carpet cleaning near me. What you think of those searches would be well about 3,800. That’s the potential that you could have coming to your website. Now three, that would be a perfect one. Hundred percent, but let’s take that for example, here’s another weird fact. Carpet cleaning California. Ken. Now, why would carpet cleaning near me and carpet cleaning California has such wide difference and why would it be corporate cleaning near me have a higher because people are looking for relevant. You have to think like what are users doing? I wouldn’t type in carpet cleaning California because maybe it’s some guy up in a way up in north cal when I need somebody at my house. So you have to be really strategic when you’re picking that money. Making keyword word make sense?

I’ve got it now. Now we’ve done that question. Now we come over here. The old, the old dude’s where you know that, uh, we just figured out how to turn our computers on as trying to this stuff out.

Yeah. We’re always calling to apple to get a. Can I get an apartment without how to do this thing? You threw out a term in there and you said meta. The metatags what? That what, that, what the heck? Yes. What, what is that? Is that like a medical term? Is that like a medic? Is that like a medic? The medic tab that like the medic tab, like the,

like the code behind your website. So your website looks all pretty and or if you have a building it looks all pretty. So how do you run that building? Where do you have electric wiring in it? You’ve got plumbing, uh, all those things that go in the background or the same as on a website to get it to work.

Gotcha. Well that makes sense. Now,

now one thing I want to make sure our listeners get out there, if you are going to hire your firm, gary and gary, you tell me if I’m wrong. Okay, you, but you have clients that pay you an average right now if you have some clients, you know, small businesses that might pay 3000, but you have accounts that are going to say 100,000 dollars, maybe like leap, what, what, what’s, what’s the most amount of us who might pay per month $100,000 a month to be top in google is what’s the most seriously, what’s the real number, gary?

I’ll say an average and average is about, um, but you know, some of the small business. I’m really sensitive. You know, I’m an entrepreneur. You guys are both entrepreneurs, so I try to help everybody. Even if they can’t afford my company, I’m going to give them really useful information. But some of the big dogs are playing. Yeah, well above 50 to $80.

Afford to pay you. Why would somebody pay you guys $50,000 a month. I mean, what, how could it change somebody’s life if they get to the top of google?

It is exponential. I mean, it’s hard to put in words. When I see clients get those top results like we did. Frederick’s of hollywood, which was one of my favorite accounts by the way, secret victoria secrets was always in those top positions and we got them number one for laundry and sexy lingerie and it exploded the revenue 30 times.

Wow.

Yeah and they were a multimillion dollar company.

That’s amazing. That’s out there and you’re saying, why do I need to learn about optimization? It can absolutely change your life. And gary, one thing I’ve noticed is that a lot of businesses, they go to a conference and they leave confused. A lot of business owners go to a conference and they leave confused because the guy gets up there. The presenter talks about short tail keywords versus long tail keywords. Can you explain the difference between short tail keywords and long tail keywords?

Sure. Even have to go to a conference to be confused sometimes to just naturally have, except when it comes to this long tail. Here’s the perfect example. A short tail is that moneymaker. The real big one, the national key words like, I’m going to keep using this one over and over. I think everybody will understand carpet cleaning. Okay, so a long is corporate cleaning near me and stain removal experts, so short tail is just a shorter brief description and a long tail is a lot of words in there, so like flowers or I need to find red roses near me. So that’s the difference.

Long tail versus short tail keywords. I think we’ve covered that. We’ve covered why search engine might cost people a lot of money, which we’ve talked about the value of really dominating a word a. Gary, I want to ask you this, why would someone is out there? Let’s say dr eleanor has a new venture. He’s an. He’s involved in it. He wants to dominate. Why would he want to focus on a local keyword versus a national? Can you kind of explain and help somebody like dr z, who’s an entrepreneur, multiple businesses, why would he want to focus on a local word versus a national word?

So let’s say dr z, how are you today?

Feeling great buddy.

So let me explain to you the theory. So if you’re a local business and you’ve got one store location in your located, wherever you are, if you go after a national keywords, so if you’re a dentist and you say, I want to go after that keyword dentist, the competition is going to be incredible, and guess what? There may be like wiki articles are really powerful sites, the wall street journal talking about dentist, maybe web md. It’s almost going to be impossible to get that keyword. And guess what? Google smart. So if you type in dentist, they’re going to use your location to pull up more relevant information, especially with this machine learning that’s going on. Computers are getting smarter, so you want to focus in your area because you don’t want a guy calling you for a teeth cleaning in a osh gosh, you know, wherever you want a person that’s right near you to get in and earn the business.

Let’s say dr c as a new company or a brand he’s working on and z wants to take it statewide, would you figure, would you be able to tell them how much it would cost if he wants to be statewide dominant for a new product or service?

Yeah, absolutely. You know, I sit down with everybody. I speak with everybody since I’ve been doing this so long and seeing so many different types of business verticals, I’d sit down and say, okay, dr z, what do you want to accomplish? Me, what’s going on with the site? Oh, I don’t have enough business. I don’t have enough foot traffic. I don’t get enough leads off the website. I don’t get enough phone calls, so it define what your goals are, what really matters most to you. Then I structure a strategy based on that. To me it’s really simple. He’s in California. He wants to dominate all business in California, so I will go after some of the generic terms because california’s a big state and then I would define that by localities. So example, I have a franchise company that’s all over the us, so how do you focus on that? So what I do is on the main corporate, I focus on generic and then with all the franchise ease, I focused on geo targeted or location or regional key words

and these marketing guy talking to his client no matter what we have to do. Let’s get to the top for like you auto auctions, see if you ever want to take your auction across the whole state or is it just going to be in tulsa thing? Yeah, I’ve got some expansion plans that I’m, I’m thinking about doing, but uh, it, you know, that it’s done a really retail establishment. So it doesn’t really have to be, you know, that’s. I would rather take money and spent it on other businesses that I own to get them seo. It doesn’t have to pop front page though. It does listeners out there that none for listeners out there who don’t know what he’s talking about, his auto auction sales pretty much just to used car dealers. You have to have a used car dealers license with bdb. And so it’s really not, you know, I’ve got business to business business means I’m kind of a thousand guys.

I, you know, I reach out and touch on and you know, your optometry clinic, let’s say you want to take it across, that’s a different. You gotta you gotta redo, go to Oklahoma city. I don’t know. That’s a good question. I think my kids are getting licensed and joined the practice that we’re talking about it. So let’s say you sat down with dr c dot and you said dr z, here’s what we need to do. Gary, how long would it take to get dr z to the top of google search engine results? Assuming that there was no limit on the budget, like you could just spend whatever you, you know, whatever was available. I always just ask you, how long would it take to get dr to the top of google for the whole state? He’s already in the top for tulsa, but how would you get to the top? How long would it take to get to the top for the state of Oklahoma?

That’s a great question. In the background, what I think in my head is how competitive it is, how many other people are competing. I look at his competition to find out what they’re doing versus what he’s doing, but here is the answer. I tell everybody, it’s at least three to six months to get really traction going and get good results. And the reason is it just takes time to build out the website, to create all the on page seo to bolster your content and then amplify that or push it out through your all your social media channels like facebook, linkedin, youtube, uh, and twitter. So to get there, I’m going to tell you dr just because I don’t want to give you false expectations. Three to six months.

A lot of business owners who are seo, search engine optimization related questions. So we have one of the gurus of search. I really do believe that there is a, uh, Gary Grant, Bruce Clay, and then kind of everybody else. There’s not a whole lot of other search engine optimization wizards with as much of a resume is you guys have. What question would you have for gary about search engine optimization on behalf of some of your clients who ask these questions on it on a daily basis? Yeah, so I have some clients that really want to get to the top of google and they see sites that are performing so well and so they’ll say, you know, I really don’t want to create the content myself. This site’s performing really well. Can I just, you know, copy the content that’s on their site and posted on mine or can I, can I just, you know, hire somebody to write the content for me. I mean, why can’t I just duplicate content from other sites around the web and compile and make a big aggregate site for search engine optimization?

Did you guys hear that? I hear police sirens. Oh my god, I just got a letter from a lawyer because you’d be in violation of copyright infringement laws, dcma, digital dmc digital millennium copyright act. So when you put up content on your website, you will immediately own that. All the images, the pictures, the content, that’s your stuff. You own it. It’s copyrighted. So on your website, when somebody steals that and scrape your site and duplicate that, just for the quick run, you can send google and them a interesting removal of the content. If they refuse to do it, you can go to their hosting provider and by law they have to comply with this copyright act and pull them down. Now I will tell you something. This was kind of interesting and it goes along with that question. Our site is www dot s dot inc com. If you guys want to check this out and type in www dot stl inc. That us as a guy stole my site. They guided. Yeah, he duplicated. So I have a process going on right now. I just contacted their hosting company and they should be done within a day or two.

Well hopefully he’s getting a lot of leads here before you take them down, right?

That’s really, really scared for people. And there’s a couple programs you guys could use and for your listeners to take action. One is called copyscape and what you do is you put your website in there and uh, and different pages of your website and it scours the internet for people using your content. It will come up with like they’ve copied 10 percent or in some cases, 100 percent of your copy. Matter of fact, a funny story, I had somebody steal my site and I think they were in Japan and it had the about us page and it says our ceo Gary Grant. I was like, wait, what? They left that in there. There were so bad going to content. They left my name on that page.

I want to ask you some tough questions from our listeners out there. There’s a lot of listeners out there that are saying, you know what? I’m a, I’m an attorney. I’m a spine surgeon. I’m a dentist. I am a lawyer there for search engine optimization. Does not work in my industry. Could you please debunk this myth?

Oh my god. You know what? I’m going to put it into perspective. What was the last time you used the phone book?

I use it every day. I’m a very loyal person, I believe in the brand on this, like reading it and never, never,

never. Consumers these days want information and they want to consume it and they want the answer. Right now, I need to find my tooth is hurting. I’ve got to find a dentist right now. The search engines and the use of technology is the. There’s nothing that compares to zero, nothing. Money mailer. I just throw those packs out. I don’t even read it. If I want something, I want instant gratification. I don’t want to go through all these companies just to find a plumber or a dentist. Now I’m going to give you some real facts. This is outstanding. We have, we have several dentists as clients. I have one that’s paying almost $5,000 a month and you’re like, oh my god, $5,000. That is a lot of money, but get this, here’s the results. Seven hundred and 39 percent increase in organic traffic. Wow. Eight hundred, 826 percent in the overall amount of keyword ranking. One hundred and 66 percent in local organic traffic. That’s what you want. Here’s the big point. I already. Here comes drum roll.

This is the money. Here we go.

Thirty percent, 30 percent increase in revenue. Seven hundred percent return on investment. This doctor had to open a whole new facility because he was.

You had to get these doctors, get to get new employees. Is that credible? To me? It doesn’t work.

No. Okay. Okay, so here, here’s where it gets a little weird. Dr z, please feel free to chime in and hit the weird alarm if you want to hear. See how long have you been an optometrist? Twenty six years. If you had to spec. I’ll give you a moment to think about this for a second. Okay. If you had to think about and you go guys, you know somebody who’s really going to ask you. They’re wanting to know how many patients has your clinic seen over the years? I’m going to queue up some music. Think about do the math real quick. You know how many. How many patients do you think? How many patients do you think that you have seen the opposites of? Yeah. Obviously no pressure. We just wanted, we just of think about it. Do the math roughly. Um, well let me get my little calculator. I’m going to guess it to be gary, who’s doing the research here. We’re doing route of travel over the culture to a million then not. Amen.

Did you just say a million [inaudible] yes.

A chIp. I shall put my finger in my mouth like a whole chapter one. Chuck chuck. He just said a million. So ya know what they say. See abroad to get that booty down smaCk. That’s true. That’s true. So you’ve had over a million customers at SEOInc, cameras that you’ve worked with over the years, but see a google reviews. We’re not a big thing until gary, when did google reviews start to be a big thing? Google getting, getting objective reviews from real customers.

I’m not going to pinpoint that. More importantly, over the last five years, it’s become more and more important.

So see, if you had, let’s say an objective review from at least a third of your customers, it could be possible that right now you would have 300,000 reviews, but most of your customers have come over the span of 20 something years. So now here you are 27 years and you’re 53 years old to 54 years old. Close real close on all this. How much does it irritate the crap out of you that a young whippersnapper like a oxi fresh. Let’s say this guy has got 140,000 reviews. Jonathan barnett with oxy fresh and you’re like, you weren’t even born when I was done. I think buddy buddy. How much does it irritate you that, that you, you started your business and a pre google review era. Well

now that you say it like that, the next time I see you to punch him, I’m going to throw punches. Just could walk up and you’re trying to throw it in the goal. Okay, we’re squared out. Good. Now seo that. Okay. Seo that. I mean, seriously, it’s funny, but okay, listen, here’s the deal about the game keeps changing and you’ve got to step on the time. So when I can remember what the big deal was to have the biggest ad in the phones yet without major

was the dirty level. You got a picture of all your staff, but he dug doug from the. He’s in the grinding department. He is so thick. Tammy, I’m going to hire a few more pretty girls to come into picture. We’re looking at here. Is that possible? Does that call it marketing? Oh,

you were like, you’re like, okay, I did a half pages here. I better be the biggest one in their right and some dude did like a full page and be like, are you kidding me? Did anybody ever seen with yellow page guy? And this is. This is audio of you talking deal. A phage guy you said

want to be the full plates in the yellow pages? And I swept the entire page. You might wake up with a horse head in your bed night. I’m gonna. Make a deal. You can’t refuse. Let me tell you. I was going to the shoe carnival and I bought you some concrete shoes. Do they fit sleeping with the fishes? I taught to snakes and snakes told me you’re going to sit with a full page ad. Is that right? Take the head late. The gun. Okay, so the point is we live.

There was a difference. There was a different time. There was a different time. It was gathering. Google reviews. Gary, for somebody out there and says, gosh, I just can’t gather reviews. And in fact I’m a lawyer so no one even reads reviews. I’m a dentist, so no one even reads reviews carry. Why does every business owner that you’re helping to optimize their website, why do they need to participate with you and get reviews?

If I’m looking for product, I’ll give you a couple of answers. I’m looking for a product. The firSt thing I do is look at the product name and then just type after that reviewed. You know why? Because if the guy has three reviews and there are five stars and there’s another guy would 2000 reviews with a four and a half star. Where you going? I’m going to go to the guy that’s most reviewed because you would think that that’s the best product, reviews or third party referrals or testimonials or agreeing that your business is great. Now, if you’re a dentist, I’ve seen some unbelievable. We’re used. That guy horrified me. Worst experience ever. He pulled my teeth out. I was in pain for weeks.

He screwed up.

You know, after you think you’re ever going to go that guy.

No, no, no.

Out of curiosity. I wonder why. I wonder why he’s so bad. I want to go check it out. See, I’m not sure. Like bill murray out of know where he liked paying. Steve martin’s a dentist was like, oh yeah, he likes that. Yeah. That’s the guy that’s about huckleberry jump. You had a question for gary? Yeah. Hey, I was wondering, we’ve been talking about content and all these things, but I was wondering is there a certain that you’re supposed to name photos on your website? Is there a way that people need to do that

and there’s a couple of good reasons for it. I’d say probably the most important reason is it’s for people with disabilities and also search. So let me go into both aspects. Right? So people with disabilities, they’re there. They have programs calling adaptive software. So let’s take example. My daughter is blind, so when she goes to a website, if it’s full of pictures, it doesn’t tell her anything. she doesn’t know what to do. Boom, you lose your user. BuT more importantly, if you make your site more accessible by even naming the pictures that describe what it is, you can put keywords in there. Guess what? When somebody types and image for teeth cleaning or teeth whitener, boom, that image could come up with and say, oh, this is from dr kevorkian. I’m going to go to him. Well, you probably wouldn’t want to go to dr kevorkian, but you know what I’m saying?

Target, uh, years ago I thinK, I think you’ve known the story, gary, but target.com was sued over not having all tags on their shopping cart. Do you remember the story?

Well, I certainly do because they called me really? Wow. Tell us a story about the story that I know.

okay, everybody, sit down, get the marshmallows out, gather around the campfire because this is exactly what happened. Target called. Well, first off, my daughter searched onto target. She spent 45 minutes on the website, went to checkout, and it was impossible. There was no way for her to check out. If you could see, and you know, he had a mouse, uh, you were able to check out and finish and complete your purchase and imagine that if she’s sitting there for 45 minutes, she can’t get out of the house. You can’t buy things like everybody else. It really is not a good thing. So target calls me up and there was a guy from berkeley that a suit them because the site was inaccessible. So I’m on the phone with them, their whole it people there. And they said, okay, what would it take for you to fix this problem?

We don’t want to pay you to come in, but can’t you just write a white paper? And I said, sure. So let me analyze the site. Meyer, it’s funny because my daughter spent 45 minutes on the site and she couldn’t order anything, so I said I’ll write to your white paper, it will be about 20 k and it will be able to fix everything on the site, including the checkout. I aLready knew what the site needed because I did a quick review. Um, when my daughter couldn’t search, so they said 20 grand for a white paper, you know, we don’t have the time or resources to invest in that. We can’t put our team up for that. I don’t know when we do that, you know, what, that audience is so small that we’re not going to attack it. And I said, yeah, but you’re, you’re missing the big picture you have to do that is part of the wca g, which I’m on the board for with the w three. Yet with the w three c, you know, I’m not going to throw him under the bus and report them, but however I said you have to do that. But even more importantly, fixing the accessibility of your website will make it rank higher. And they were like, we don’t really care at this time. And I said, well, you know what, if you don’t do this, you’re going to lose a lot of money.

Yeah. And I believe he was a student. He was a student at the university of California berkeley. And he sued them. I believe if I’m wrong, correct me if I’m wrong, I believe he won $6 million dollars.

That is exactly the right $6,000,000. You know what the sad part of the story is? Target called me up. Target called me up and they said, oh, we’d like to have that white paper. I said, really? It’s now 40,000.

Oh

yeah, they get it. Anyway, they got me so upset that they didn’t want to do. But you know, what is going on there are. Have you guys heard about this? The accessibility trolls?

Yes.

Yeah, the route there. And they’re looking for these larger brand sites, guan to see if they’re accessible and then going after them. It’s kinda like a, you know, ambulance chaser lawyers. These guys are just trolling the internet or patent trolls. They’re going after companies now is what you call them. You got to name your images properly and if you don’t rank high in google and potentially if you’re as big as target, you might be sued or maybe slightly not, that’d be not as big as target, but if you’re a big company, you might be at legal risk. Now, gary, I want to ask you is next hot question. Google reviews. Going back to this again, if I’m listening right now and I say I don’t have the time to get google reviews and furthermore people just won’t leave me a google review. What is the best way to get a google review?

Well, you are out there and I’m sure there’s a ton listening to us right now. You’ve got to work hard. You got to get up early. You got to put in the dedication. You have to make sure that you have a quality product and quality service, and it’s the same way. The internet. You just can’t put up a date and say, look to least mean

wait a minute. Hey, there’s nobody goes to the site. Uh, I don’t have any reviews. I can’t get them in. Start whining about that. Look, if you’re a business owner, you put your heart and soul and invest everything into that. Why not take that time to ask a client? They’re super happy. You’re done. You just finished a project that their house and like, oh my god, boom, perfect time to get a review or a restaurant. That was the best meal ever, and I said, really? You want to know can you give us a five star review? Have you ever bought a car and walked in there and they always say, you’re gonna. Get a questionnaire. Can you give us all tens?

Yep.

Same thing you’ve got to ask for. If you don’t ask for it, you’re not going to get it.

Say that again. You have not because you ask not. Here we go. Now this is the next question I have for you. There are companies out there email you every day. Anybody out there listening, you get this email. It’s a company typically based in India or somewhere near India and they’re going to say for $399 we can get you to do. We coulDn’t do this for or optimize your google map and you’re saying, oh, okay, that’s cool because, uh, I listened to this show with gary and gary saying, you know, it might cost me three grand a month and for $399 a month, I mean, they’re going to do it, so why not? And I get a burrito throwing it on the deal. Got get bad burrito. Gary, can you talk to me about why you can’t just hire a firm out of India to optimize your website for $399 arenas?

You know what’s really crazy and strange emails a day? I will get you to number one in google in three weeks.

I’m getting it and you want. I send them back. And I said, well, if you had rankings, you wouldn’t have to spam me. So thanks.

No  truth bomb.

Right? So here’s the thing, right everybody. You know when Bruce Clay, and I know bruce, you mentioned it before, I know him very well. We’re really good friends and when we started there was only a handful of people doing this. Now it seems like everybody in the brother knows this and everybody from India, they’re like, oh, this is a hot spot. we can make a lot of money. In fact is they don’t know. They just thinking that putting some keywords in a website is going to get people ranked. You might as well take that $300 and take your wife or significant other out for dinner because it’s not gonna do anything to get more enjoyment.

Z, z. Here’s what I want to call you. I’m going to call you out, gary. That was a poor analogy. You should take the $300 and take your wife’s brother on a date because that is. That is you take your wife on a date. You always get some impact, right? We haven’t. We. I think we have a little disconnect here. I’m saying if you take your wife on a date, there might be a benefit of doing that would. Yeah, but if you take your wife’s brother on a date, there’s no uPside to it. That’s more akin to the, oh, I see what you’re. You know what I’m saying?

Got it.

And I’m just saying, I went to my wife’s brother on a day to got a little weird there. Got a little weird. I mean just joking. Right? Moving on. So now search engine optimization. A lot of times people say, okay, my site looks awesome though. It looks awesome. I just paid a website company to build in. It looks awesome, but I cannot find the passwords. Gary, how often do you work with a business owner who cannot find their passwords?

We’re a distributor site and he goes, oh wait, I had somebody build the site for me and I don’t know what the password so I can’t find the password. And we called the company. We actually couldn’t get the passwords. We had to get them on the phone to validate. He was the guy that owned it. We got the passwords and he, he didn’t know what he was doing and he sent me passwords for facebook, all the other accounts and he called us up this morning and says, hey, wait a minute. There’s all these new pictures and videos up on facebook. I don’t even know how to post there. I didn’t even know how to fast forward from that. I get that all the time. You know what the issues are. Businessman. This is your business. Would you forget the unlock code of your business when you walked in the door? You have to keep this info. This is going to make you money. So it’s incredibly important. Ah, I lost the password. Oh, I lost the keys to the front door. I guess we’re going to be closed until I get a locksmith.

Find the key to my house is a big thing. So if you’re there listening, this is not meant to beat you up. It’s meant to help you. You gotta know your passwords. Talk to me about the dangers of just delegating your website to some web guy or somebody related to you twice removed. Gary, why is it so dangerous to delegate your web optimization to a guy you know?

Oh my god, this is probably the worst thing you could do it. Especially if it’s a family member guy. Yeah. You know, I gave the web development to my cousin and at thanksgiving we had a brawl at the table because he didn’t finish it and it looked like crap. I was like, oh my god. now if you hired an agency, you’d have a professional do it because a lot of people think they get, oh, just go to wix or squarespace and put a website up. Guess what? Those sites you can’t rank. You just can’t. And that’ll get a guy that has just a one page wonder, like a business card, you know it’s not going to do anything unless you just say, hey, take a little website. Here’s. But if you want to make money, you’ve got to think about it, man. Planet. So when you build the building, now it low. I needed to build my house. hey cousin, why don’t you just weighing up the house and build this for me?

What’s your wife’s brother?

Just go for it. Get your nail gun. Go buy a Hammer. I’ll even give it to you. Build the house.

I took you out the other night. Can you just build me a house fast? I thought I remember buying credible table cycle. Now I want to ask is what gary? For somebody out there who’s just fighting this idea, why does it matter what a website looks like?

Okay,

I’m going to put it in simple terms. how have you ever been to a store and you walk in and you’re like, whoa, I’m never buying anything here. Turn around, walk right out. It’s dirty. It just doesn’t look cool. Everything is broken down on. Same thing with the website. You have to present the image of your company. You can present yourself to be really larger than you are. LIke a plumber. It could be amazing. His shop might be a mess, but that website people like, whoa, this guy knows what he’s doing, so it’s all about the image and more importantly, become an authority. Have trustworthiness and the site because that’s how you’re going to get people to buy from you. So you have to just think in those terms. On the internet, I’m really good at what I do. I’ve got a great building yet my website looks like crap. That’s could be the first impression somebody gets, okay, I’m never going to use joe schmo blummer. That’s light. Looks like garbage. His Work will probably be the same. Update a website, fill it up with meta tags, meta descriptions, keywords. Why can’t you just take a site, load up with the metatags keywords and description and that’s it. Why? Why do you have to keep adding content?

Okay, another great question. Back in the old days before cell phones were out there, I remember those times. You guys probably don’t remember that.

Yeah, you do, right? So back in the old days on search, you can stuff all the keywords in there and put like 50 words on a page, put every product and service and you might have the potential being ranked. Now a days. Google has so many signals to look at a site and score it. They want quality, they want the site to be a authoritativeness. They want to make sure you’re an expert at so how they’re going to make sure you’re an expert is by the quality of content that you put out. Is it useful? Can somebody consume that and really get an answer? I’m going to guys tell you something new that’s out there that maybe you might have heard these little trick buzzwords, but user intent, micro moments, google answer box. have you heard of that stuff?

Break it down.

Okay, great. So let’s look at this. If I’m looking for a plumber, I want information quickly about that. So user intent is a person to find a problem. Look for a product like how to fix a leaky faucet. How do I fix that? Leaky faucet? I want to find a plumber to fix my leaky faucet. So the intent of me going on the search engines is to answer one of those questions. A mIcromoment without getting too complicated is that moment when the person is either on their phone or has a specific problem to solve, they’re to find that content because it’s really good. So google answer box, I don’t know if anybody has seen this, but if you go how to fix the leaky faucet, you’re going to get videos up there. People doing it and I thought the other day just wanting to figure out like, what’s this google answerbox zero.

Well guess what, there’s a position higher than number one. It’s called positions zero. It’s one of the most coveted positions to get because traffic goes off the hook. So any one of your viewers are yourself type in what is e hyphen, a hyphen t, which is one of google’s acronyms were number one for that search and it’s huge. The trAffic we’re getting on it as huge and people are like, wow, these guys know about expertise, authoritativeness and trustworthiness and they’re Calling us up. And I said, how do we get that from google? That’s a big scoring factor. So you really have to think and plan out what you’re doing. And uh, that’s kind of the logic behind it,

you know, submit your website to a bunch of search engines. You know, back in the day you could just submit your website to thousands of search engines and be top that way. Why can’t you do that now?

Yeah. Google has come up with a lot of scoring values now around 2010. If you think of this, if you get a link from google that’s like the best link, you could have a, let’s call that a plus 10 link and then if you get a link from a farm site, so by jaeger, a porn site that’s a negative 10 years ended up with. Yeah, you’d ended up with a zero result. Most of those sites that used to provide length, they’re all spam. They’ve got really bad ratings, so you’d have to really clean up that. That’s not the way to do it, and again, there’s no quick fix. As an entrepreneur, a business owner, it’s blood, sweat, and tears. You know, you’re just not going to put a business stuff and make a million dollars. You’ve got to really work hard and relentlessly to make it happen. Same thing, why wouldn’t you do that on the internet? I mean, that’s the number one marketing tool. Number one, marketing a moneymaker for businesses. You’ve got to really think hard about that and make a decision. You know what? I put all the sweat, blood, sweat and tears. Then I’m going to do the same with my website and wait, what happens after that

that I’m out there? Let’s say that I’m in the medical space or maybe I have to give you two examples. Let’s say I’m in the medical space or I’m in the chicken coop space. I make really nice chicken coops. Why in a perfect world should I as the maker of the chicken coops, right in my own content, in a perfect world, and why should I sort of the medical space in a perfect world, right? My own contract contract. Why would That be just awesome if someone would actually do that

and you know what? Who knows your business or product better than you. Not too many people use this specific. Would I take my time? I don’t screw things. Then I use wooden dowel. It’s all handcrafted craftsmanship and you’re proud of it. You want to put the pictures up there. Maybe you put a video and even do one of those time lapse recordings of how much energy and effort is put into that. So that’s the chicken coop guy, right? You want to write that content because you have to think, you know the product better than anybody. You’re trying to sell that product. Talk about how great the quality is and the more content you put out there, that’s quality that people are looking for, the better you’re going to rank,

but clients will actually sit down if they make chicken coops, Oregon at the center in the medical industry, and they do sell a medical product. What percentage people actually sit down and actually write the content. I mean, what, what percentage of the tIme do people do that or what percentage of the time they just hire your firm to do it for them?

I’d say about 90 percent. Don’t write the content. They just don’t have the time. I’m running my business and if they’re a client, uh, you know, down the road, they’re super busy. We want them to focus on making money and I’m running their business where we’ll take the marketing aspect of their hands. Guess what? We know how to do it because you know what people tell me, clay, you know I write this content. Again, it’s that holy grail moment that I put out all this content, but nobody’s doing it well. The content has to be optimized too.

Okay, so how much do you charge per page of content so the guy reaches out to you, they are in the medical industry or the coop industry. What do you charge per page?

I’m now a lot of companies will pump out content and I’ve seen pricing from about 110 bucks to $200.

Cary grant content, that hot content,

this is the hot content that’s optimized, that uses latent semantic indexing and all the great stuff the buzzwords of sel were around. it depends around 300, $300, but that content is going to rank and make money. You know, again, creating one page, it’s not going to happen. There’s so many Issues with the site like site health, you have to make it healthy. You have to fix the errors, just like the alt tags, you’ve got to fix those. So the picture is this, to put it in really simple terms, if you have a. If you have a puzzle that’s a thousand pieces. If you’re missing one, the puzzle will never be put together. You’ve got to put all the pieces in content, onsite optimization, getting links, getting the reviews, creating content that’s compelling. That’s when you start to put together a campaign that’s going to work.

Again, if I’m out there and I’m going, okay, I am a dentist, I’m very busy. I make hundreds of dollars an hour. I don’t have time to mess with this, but I want to make millions of dollars. Somebody out there for as little as about $3,000 a month could get your team helping them. Is that correct?

Absolutely

can’t, and we are extremely successful, especially in the geo targeted local stuff. It’s a little bit easier because what we’ll do is we’ll ask a client, pick out your top three competitors and what I’ll do is the wind analyze what they’re doing and then we’ll beat them at every turn and make my clients’ money. the most important thing is, okay, we’ll get your traffic, will create your content, but if I’m not making your money, I’m not going to be a good friend of you, yours. Then the next time I come in for a root canal, you’re going to pull my teeth out.

Okay, so why does it require an entire team of highly skilled people to optimize a website and not just a dude with a laptop?

Great. Just as you have a guy building the house, you’re going to have an expert carpenter. You’re going to have guys that do the plumbing. You’re going to have electricians. You’re going to have sheet rockers. Same thing when it comes to seo. You’re going to have a guy that writes great quality, compelling content. You’re going to have an analyst to go out and look at all the sites that you’re competing with, figure out what they’re doing, research the keywords. Then you’re going to have an engineer the wind and fix any health issues on your site, so it takes multiple people. Super talented people. Most of my. Most of my team has been with me minimum three years, two to 19 years. I keep people, I treat them really good, but they put out great work. We get results. Everybody’s vested in our clients.

Jerry, I’ve got a two part question here for here we go. The fIrst one is I’m out there and listening to this podcast right now. I’m getting super excited. I mean I’m getting fired up and I’m thinking, what’s the. What’s the number one thing that I could do to my website or or that I could have my guys do or that I could do to help me right now that you see overall as a general rule of thumb, what is something that is something that I could put my hand around and wrap my head around and do today to help my website?

Okay. I was looking at it and sometimes it was hard for business owners to do. Then look at the website, man, that website looks good, but nobody’s converting on it there. They don’t know. People don’t like it. So what I do is I try to pull myself out as the owner and look at somebody’s viewing my website. So the first thing he’d do is a couple simple things. You can get an account with a cold moz, moz and put your information in there and really see what’s happening. They’ll give you all kinds of data on what your site’s doing a, or if there’s another one called s, e, m rush, it goes. It’s a little bit more complex and maybe it’s not for everybody, but if you were to ask me what’s the couple of things to do, create really well crafted title tag, not home page, but like joe’s plumbing service expert plumbers and needed.

That would be a good one. Um, if you want the brand, of course you’d put in brand terms, so create a great title tag, create a. If you were in, create your website, think of it as like a word doc you want to put in. H one tags are like headline tags. That’s the most important on page code You could do, but you could do it like in wordpress, you just copy the first line of text, make it a h one. That’s one of the most important words. Make sure you have your keywords in there and that it reads well. So those are the couple of things you could do and go get some reviews. That’s pretty simple stuff to do.

The second question I had for you, I’ve heard some rumors and I know they’re just rumors and now that you’re really, you really, you’re on the inside, you’re in the inner circle of the illuminati circle, the google automated, he’s the circle. He made this. I heard a rumor that there is some talk about the government breaking up a couple of the big monopolies and one of them being google. Have you heard anything about that and if you have, can you tell us anything about that or is that just a few? Because I saw an interview with actually with a president trump the other day and on there he was asked that question and he talked about the possibility of breaking up a facebook google and there was another big one out there too. What was it anyway that they were monopolies and then he was given some serious thought to that. Have you heard anything?

Uh, yeah. I’ve had a lot of discussions around that google, you know, back in the days I remember as being a kid that we had telephone companies, you know, there’s no cell phones and they were considered a monopoly and they were broken up into smaller divisions to give everybody a of competing chance. It seems that everybody’s forgot about that when it comes to the internet. Um, I know there’s like big box stores, like best buy and then there was circuit city who went out of business, you know, the bigger giant, just consuMe everything in the market share and they take over

real quick. Do you know anyBody from circuit city?

Um, I used to work there when I was a young guy.

Do you like circuit city?

Uh, no. It’s closed.

Can I be honest? Can I be honest with you out there?

Got it.

Circuit city sucked.

I meAn it was really rough rabbit too. I’m just saying this though, because google is so good and like be being sucks. I mean, yeah. I mean if you go like ciRcuit city, yahoo yahoo’s sucks. I don’t want to look at the news. I didn’t want to go to the news.com or fox news.com or see, I just want to search man. I don’t want to see the weather and updates and all this mindless distraction back to you, gary.

Sure.

You know what it is kind of funny. Google started out as just like a research kind of engine and I found their patent with their algorithm and I was like, okay. I had like a phd guy come over and we sat down. We picked it apart and we’re like, okay, it’s about the quality of content, but it’s about incoming links and think of it is you’re going for a nap election, which we just had the midterms. The more votes you get or inbound links, the higher you’re going to be in the results, so that’s a big one right there. But yeah, you’re correct. Google owns about 90 some percent of search. I mean I don’t thInk the older, older generation between about a. What is it about 30, 40 to 65 years old used being. Because guess what? It’s installed on all the windows operating systems as the people,

right. One hundred percent. Microsoft is so fun. I went to the mall the other day in Oklahoma city is my kids at a cheer competition. they performed for three minutes. You wait in a holding tank for six minutes as people yell at you and encourage you to put your heads. It’s unbelievable. As soon as I’ve never felt more uncomfortable as an adult going to a cheer event, I could not feel like I’m part of like a big aa meeting. They’re like, it’s just, it’s like you have to participate as a group. They will not let you. Like how many people are in section four and everyone’s like section four b. They’re looking at you. Stand up and stand up and cheer. I’m not going to do that. I am not going to like everybody cheer and I’m, I’m not doing that. Refuse. Never done that in college.

They’ve done in high school, not doing it. Now I freaking hate this place. Get me out of here. So I go to the mall, I go to the mall, there’s the microsoft store, there’s like one microsoft employee working there and he’s trying to escape to go to the apple store and the next door the apple stores got a lIne around the door. I mean microsoft is so funny and that they always read. They require their products to be installed on things and we worked so hard to uninstalling them. But bill gates continues to win. He’s the ultimate state. He forces us to buy things. Gary want to ask you this, if anybody out there who’s really struggling with grasping this idea because they were just pitched this idea at some networking event from some internet charlatan yesterday, why can’t I just buy a bunch of back links to become top in google?

that is probably one of the worst things you can do. I can’t tell you how many people come to us with. We call it toxic profile. PreTty ugly. We had one site, they do eyeglasses. I’m not going to name the exact. Yeah, they were had great rankings. Let’s get better. Let’s get greedy. Let’s just go by. Take the easy road. The quick, the quick fix of today they bought all these links and their traffic went from about $50,000 to about 15,000. So what we did, as I said, man, there’s so much traffic for these guys. Let me look at the back links. And I was horrified. I mean it was like viagara sites, casinos, any like

what was he looking for? Viagra. This metaphor as quickly solving a block. Sorry.

So anyways, we took that. We detoxified the site. Three months they had four, then seven months later they have 345,000 visitors a month.

Yeah,

thank you. Bye. Agora down. So they are a sales company guarantee. There’s somebody out there who says, but gary, the search engine techniques, you’re teaching me at seo, the search engine techniques I’m learning. You know, I look at some big brands like nike or tesla that are just flashed based images everywhere. They don’t seem like they’re having like a thousand words per page or 500 words a page and they’re not following any of the canonical rules and they don’t have optimiZed title tags. Gary, can you enlighten the listeners out there as to why a big company like nike that spinning billions of dollars on advertising might not care a whole lot about following search engine compliance rules.

Things are changing. Some of the big companies have done, I remember bmw copy, they got removed from google’s index because they were buying links and all kinds of stuff, so immediately so as soon as they stopped doing that and remove those, they came back in the search results like nothing happened. But when you go and talk about the big brands, I’ll never forget Eric Schmidt, he was the former ceo of google. He said we have to put more emphasis emphasis on the big brands and rank them higher just because of their brand. So they’re doing that and you know, google says they never manipulate the search values will they do with big brands. They put put them at the top like walmart, jc penny’s, jc penney had an issue, but the big box, big brand stores are going to secure those top rankings. Plus, they have a lot of links and a lot of people linking to them and they have a lot of money to spend on marketing.

If I’m listening right now and I’m hyper motivated, why can I not get to the top of google’s search engine results within a month by doing nothing?

Same thing if you had a business and if you do no advertising and especially if you’re out in the middle of nowhere because the internet is the vast abyss. The black hole, you have to advertise, you have to do somethinG and again, if you do nothing, nothing’s going to happen.

Gary, I paid you thouGh and I just don’t want to get reviews. Why can’t, why can’t I just pay you and not do anything on my part? You know, I can’t. I just write you a cHeck and then not, you know, because I want to. I don’t want to get reviews. I want you to do all the work. Why do, why do I have to aCtually gEt reviews in additiOn to you helping me?

We have time to do this so we can create email drip campaigns. Hey, have you ever bought something from amazon and then you go, hey, pleaSe rate the service. Amazon’s doIng that, not the client. So we do all things like that. We try to encourAge business owners, look, do your business, but if there’s somethinG he could do to help it, like reviews are really simple, just do it. I mean it’s better they do it. Then we asked for it because we’re an outside company so sometimes you just got to roll up the sleeves and make it happen.

Gary, why don’t have to have an optimized html sitemap and an xml sitemap on my website.

What the heck is that

warning label here on narcotics?

Barcode. Barcode. Okay. So they’re two different things, right? And xml sitemap lists every page on your website and you don’t see it. It’s fed directly to the search engines and they love it. You know why? Because time is money. Imagine the computing power it takes to search the internet to a sorted out and then show those results. So google wants a quick fix. They go to your site, they find the xml site map index the entire site. THen they’re gone, right, so that’s great. An html site map is kind of like the index of a book. Hey, I want to go to chapter four right away. Flip it over there. So if you’re looking for. Yeah, so if you’re looking for something specific on a website, you can go to this html site map and it’s kinda like that index. Okay. I just want to go here, click it and you’re there. It also helps out search engines crawl the site better or go through the site to pull your information.

I’m listening right now and I say, okay. Dr robert zellner, this guy dr. Com to look at your website. I’m look up tulsa men’s haircuts. I’ll put it on the big screen here during, which I know doesn’t help you at all, but it helps me to show dr. Yeah, I’m actually doing something not playing solitaire over here. So elephant in the room today for our rank, we come up number one and two in tulsa for a. The phrase tulsa men’s haircuts with 665 reviews, six slash 21 for our sort of or two. And then we’ve got our website down here, suddenly underneath yelp. Now if you type in tulsa, optometrists, optometrists, we type that in here. And dr z dot comes up, number one overall with 151 reviews today. Let’s say that dr he’s looking at his arch rival right here. His arch rival in z has more reviews than the other guy, right?

Yes. But the other guy has more a highly, uh, high quality content than dr z. Why does the guy, in any. We’re talking about the organic results underneath the map. why does that one that’s not, that’s like the 20 best. That’s a, that’s a different. Let’s go here. So you’re right here, right here. Let’s go down here. Let’s look at this guy here. So let’s see this guy. I won’t mention his name on the air. I bet. But you’re here. You’re number three. This guy’s number four. Okay. So let’s say that number four guy wants to beat dr z. In this case. How, why does the site with the most high quality content beat the site with less high quality content? If, if all things being equal, why does the site with the most high quality content typically when

for surgery to look for, but more importantly it follows that guideline of google, the ea t principle expertise authoritativeness and get it. The big trustworthiness.

Gary, I got a question about content. Let’s say that I get highly motivated one month and I get crazy and I just double the amount of content that my, my competitor has and I put it up all in much. Again. It never touch it again. That’s why I put, I put it up there, my, my, it’s a two part question. Number one, why am I immediately not coming up over them, uh, my competitor and in rising in the organic search results. And number two, why do I have to continue to keep contributing the content over time?

Those are great questions. I have, uh, almost on a daily basis for clients don’t have to write all this content and I’m going to just write a 5,000 pages in a. I get ranked. And I said, well, no, it doesn’t work that way. First off, every time you write a page, it takes a while to get indexed and then sorted through. There’s all these variables or what I call them, scoring signals. Google calls them scoring signals.

The question is, number one, why can’t I just throw it up all at once? What, what? Uh, what I’m hearing you say is that if you put up 5,000 pages in one month, google’s not gonna immediately validate that as being like high quality content. It can’t possibly be great, great articles. Then the next part of the question was, why do I have to consistently keep doing it over time and not just like one month, and then I’m done. The

second part is fresh content, new content. So if you put out an article back in 2002 on teeth cleaning, think there’s new products out there like zoom or maybe you could just touch it up with the crest strips. Okay? So everyThing is changing. Nothing stays the same. I’m going to give you the perfect example. Um, hey, why do I have to wash my hair every day? Well, it’s going to get greasy and dirty right? So I would consider like changing content or keeping your site updated and especially on the internet ex exponential. There’s new competitors that come in every day. There’s new technologies. Google does updates sometimes daily or several times a day. So you have to keep up with the trend. So another thing is, hey, got a mullet. I just got my hair cut a mullet. Why do I ever have to change that? Well, you’ve got gotta look pretty freaky today if you had a moment going on. So you have to keep up with the. Yeah. Woo.

Why does everybody have to have at least 350 words of content per page on their website? minimum, minimum, minimum,

minimum, minimum minimum. They have. Google has value in scoring goals about the content. It should be within a certain amount of characters. We look at it now from at least 700 to a thousand words. Yeah, it stopped those. It stops those people putting out one paragraph creating, you know, all these pages. So you have to put some time and effort into that content.

Okay. Now, final question I have for you before we wrap up, I know dr z as a final question for you as well. He likes to one up me with better questions. This is my final question I have though, for anybody out there that says, okay, I’m going through, I’m reading like search engine for dummies or I’ve heard of these blogs and I know that I need to get my xml site map or html sitemap. I know I site has to have a thousand words of content. I know it has to load quickly. I know there’s all these things. if I pay you three grand a month, if I’m a dentist, so I’m an optometrist. If I’m a lawyer, if I’m a whatever, if I pay you $3,000 a month to optimize my local business, how long will it take for me to get to the top of google and how much money can I make as a result of paying you?

That’s a great question. In each vertical it’s really different, so If you’re a dentist that’s one vertical. If you’re a window cleaner, that’s one vertical. Before I tell anybody or accept their business, I look at the landscape. I’m nOt here just to take money, take money. I need my clientS to make money because if I do, I have Good friends. Longterm business relationships. Like with the carpet cleaning guy, jonathan. I love him to death. Great. Yeah. Oxi fresh. Um, we became great friends. I’m speaking. I’m going to be out in denver. I’m in january to speak at their national convention. I take interest. This is my passion. I love doing this. I love seeing businesses that are struggling, are doing okay and obliterating them. Now it’s hard to put that into hard numbers because there’s really not much information out there. But I will tell you that if you have position one on google, the desktop search is about 32 percent and mobiles about 23 percent. And then if you get down to position nine, it’s one point three percent. So getting

those you have. So if you look at, okay, I’m that position nine today, out of 100 searches I’m getting almost one and a half. But if I go to number one, I’m getting 32, so that’s a big lift. That may not seem like a lot, but when you have different keywords ranking and nipping away, taken 30 percent here, taking 20 percent here, taking 20 percent there, it adds up to a lot of revenue. so if somebody were to call me up, I would sit on the phone with them and explain, okay, what are you looking to do, what do you need to accomplish, what are your goals? And then I would put it into perspective and I said, you know, based on this data, and we could forecast here based on this data, your revenue was x from the website going up nine percent because that’s what we see from average, very low conservative end is a lift of nine percent.

I have clients that are over 2000 percent oxi fresh being one of those your company for as little as $3,000, which is like a. Zte hired someone. you’re paying him right now, let’s say 13 an hour after taxes. Fourteen an hour. I mean you’re getting really close into that. $3,000 a month range, right? You could get the top of google for as little as about $3,000 as much as for a huge brand lIst and we have somebody out there listening as a huge company. It’s not unusual for a huge company to maybe spend north of $30,000 a month. I mean to just dominate nationally.

We have some national companies are paying five to 10 depending again on how competitive the market spaces. It could be more

so good. So good. Chuck, you have a final question for gary here to both myself and dr z.

Yeah. I was going to ask gary, does it matter how long people stay on your website? Is that a factor that google looks at? Absolutely, yes. Oh,

because if a user is on there, guess what? You’re probably using google analytics. They know everything about you, so when they see these numbers like, oh, the guy has been on the page five minutes, it must be important. They’re finding what they’re looking for and the reading it. However, if the guy’s been on the site five seconds, the bounce rate, which means somebody goes to the site and leaves right away, it’s super high. You’re not offering quality content or it’s not a quality reps website, you’re not going to rank, so yes, that is critical. Get your site looking good. make the content great. Watch those numbers. How long are they staying on the site? If it’s not long, the why they leaving. Let me think about revising the content or calling up gary and see what the heck’s going on.

marshall marshall, marshall,

final question, gary, is we’re optimizing our different websites and content is king links. Why do we have to make like this part of our

daily habits? Why is it something that we commit to doing it? If I’m a business owner, I’m just starting to get going on my own sites. Why is this a ongoing, a habitual thing that I need to do and not just like a passing thought for me as a business owner?

Yeah. It shouldn’t be. You knoW, for all business owners, I spend two hours reading emails. I go home, I crapped out time from my family, my four gremlin dogs, my kids, and clean the house and all kind of stuff. Then I’m back working on my business. So an entrepreneur, you should block out an hour of your time. Here’s why. Google is updating almost everyday, if not several times a day and little competitors, the ankle biting competitors or the big competitors. They’re doing the same thing. You’ve got to put in that time and effort to make it happen so it’s not just a fleeting moment. Just dedicate that time management, put that block of our out there or however much time that you have because you will be rewarded for the hard work.

Gary, I appreciate you for being on the show for a more than you possibly know. I know you’re the ceo of seo and can you guys are working with big time brands all over the world, including sc johnson, sandals resort, obviously 20th century fox, oxi, fresh carpet cleaning, weddingwire, huge companies, and it means the world to me that you would take time out of your schedule to be here on the show and we’d like to end the show with a boom every show him with the boom, which is basically shop aW. stands for big, overwhelming, optimistic moment. Unstoppable. And so jeff, are you ready to bring it up? I’m going to yell at marshall’s. I count down into the three, two, one. Are you ready to end with a boom? I’m ready. Dr dre, are you ready for the boom, the big boom boom. Just just waiting to gary. Are you in California right now or where? Where will you be bringing the boom from?

I’m going to be bringing all the way from California. I’m bringing it up.

Okay, here we go. Guys. The thrIve nation. Now that you know how search engines work, what are you going to do about it? This is your year to thrive. This is your year to schedule time in your actual calendar every single week. Block it off, put it in your calendar, block off time to optimize your website or hire somebody to help you, but you simply cannot afford to not be number one on the google search engine results and be sure to check out SEOInc at SEOInc.com.

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