The Story Behind the Oklahoma Man Who Wrapped His $240,000 Lamborghini to Show Support for President Trump | (The Steve Currington Story)

Audio Transcription

Speaker 1:
Seth Goden, the best selling author and marketing guru who sold his business Yoyodyne to Yahoo for $30 million rights in a crowded marketplace. Fitting in is failing, not standing out as the same as being invisible. Boring is invisible. Remarkable people and products get talked about Winston Churchill, the legendary former prime minister of the United Kingdom who stood up to Adolf Hitler and the Nazi regime when nobody else would once said, you have enemies. Good. That means you’ve stood up for something sometime in your life. Be famous philosopher Aristotle once wrote, there’s only one way to avoid criticism. Do nothing, say nothing and be enough. So on today’s show, we celebrate the success and the boldness of the Thrivers. Steve Currington. Steve Currington is the founder of the Lambros YouTube channel, and the man who has decided to auto rap is $244,000 Lamborghini with a Donald J. Trump for president auto rap.

Speaker 2:
[inaudible]

Speaker 3:
[inaudible],

Speaker 1:
just channel eight starts now.

Speaker 4:
Gold, big oil and your tears are with Ronit like literally running my car. Tulsa man uses his nearly quarter million dollar car to show support for president Trump. It’s pretty hard to miss and that’s just how the man behind the wheel wanted it. He’s a local business owner who didn’t want any question on which candidate he supports. Only on eight Hailey. Huey talks with him about the kind of reactions he’s getting.

Speaker 2:
There’s no hiding. Steve Currington his political stance.

Speaker 5:
Here we go.

Speaker 2:
Carrington, who also goes by Lambros. Steve put this pro Trump rap on his $240,000 Lamborghini a couple of weeks ago. He’s driven it all around Oklahoma and says he purposely made it over the top to get reaction out of people.

Speaker 6:
His head is the whole roof because I wanted, I wanted people as I come up behind you to be able to see that Trump’s watching you. The president is watching you.

Speaker 2:
Carrington has all different nods to Trump’s presidency between total acquittal on the windshield to the gas tank saying it’s fueled by liberal tears. Currington says the reaction so far has been mostly positive.

Speaker 6:
We get people wanting to take pictures with it. We get families, grandmas, grandpas, kids just wanting to get a picture with the president on the side of the car.

Speaker 2:
But some of it not shockingly negative.

Speaker 6:
We had a few F bombs out windows and you know, just had one actually in Bixby work. I was hanging on his window screaming and yelling at me

Speaker 2:
driving in downtown Tulsa. A lot of people could,

Speaker 5:
I don’t believe what they saw, the topic QME DOE.

Speaker 2:
I had to ask her if the rap would come off, if president Trump were to lose the 2020 election,

Speaker 6:
he’s not going to lose. But if he loses, you know it is what it is

Speaker 2:
for now. Currington nothing will stop

Speaker 1:
him from driving his one of a kind statement across the country, but his ultimate goal is for Trump to see it himself in [inaudible], Haley Huey Tulsa’s channel eight three two, one boom. You are now entering the dojo of mojo and the thrive time show prep time show on the microphone. What is this top of the charts in the category of business driven down on business topics like we are a dentist provided you with internship like all of the points. If we go surpass the true market motion sickness, grab a pen and pad to the Bab. That’s in this stump, the best. Some fruit, like some flower to open three, two, one here come the business Ninja. Oh yes, yes, yes. And yes. Steve Currington, I’m so glad you are. Today’s guys. How are you sir?

Steve Currington:
I’m amazing.

Speaker 8:
Steve. Steve, you and I have been working together for about five and a half years and recently I feel like we’ve come together to create a beautiful business baby. And can you share with the listeners about your, your, your incredible Lamborghini, what kind of an AutoRap you’ve decided to put on this beautiful majestic vehicle?

Steve Currington:
Yeah, we did the, uh, we did the Trump 2020 thing, um, wrap up for the Lamborghini. Yeah. Um, powered by liberal tears. Um, we really just, you know, if you’re listening, you should just go Google Trump, Lamborghini own, I think the first two pages of Google now cause it’s been pretty, pretty Epic. Um, but there’s about, uh, um, a million pictures of it online now so you can check it out. But yeah, that, um, let’s make quite a splash.

Speaker 8:
Now. If I’m driving down the road and I see your Lamborghini behind me, what will I see in the rear view mirror?

Steve Currington:
You’ll see a Trump staring at you because I put his eyes on the brow of the car and his head on the roof and it sits a little low. So when you look back, you’ll think Trump, Trump is watching you.

Speaker 8:
Now, my wife and I, it’s interesting cause my wife is very similar to your wife in many ways and I’m very similar to you in many ways. And one is that I do not care about the criticism of others at all and nor do you. And so the teaching moment I want to talk about today, and I’m not asking you, you don’t have to be a conservative to like this show, although you should be. Um, here’s the deal. It’s the power of a Trump tastic memorable marketing. You’ve never had a hard time standing out. Um, and Seth Goden, the bestselling author of the purple cow says in a crowded marketplace, fitting in is failing, not standing out is the same as being invisible. Boring is invisible. Remarkable people and products get talked about. When you drive a Lamborghini and you pull into a gas station, even if it’s not wrapped in a Donald Trump theme and a president Trump theme, what kind of reaction do you get every time?

Steve Currington:
Oh, everyone wants to check it out, sit in it, take pictures. They want to know what I do for a living, how much it costs, what a horsepower it has, how fast that I had it. So it creates a lot of conversations.

Speaker 8:
How many people are not happy about you having a Lamborghini, even if it’s not Trump rap? Do you just have a Lamborghini? How many people are not happy about it? When you pull up and get gases as a percentage?

Steve Currington:
Um, a large percentage of people are happy about it, but you have a, you know, the 10% of the general population thinks what it is. It’s just a hater. They hate, no matter what you pull up in, if you’re doing better than them, then they hate you and you must be cheating or doing something to get to where you’re at. So you get a lot of, um, some negative people, but for the most part, we get a lot of good reactions from the car without a rap on it.

Speaker 8:
Now, last night, one of the bloggers out there, uh, I believe the name of the article was Tulsa. Douchebag auto wraps. Um, a vehicle in Tulsa. Douchebag, a Lamborghini. Let me Google search everybody. Google search, Tulsa douchebag. Lamborghini. By the way, that can be a new kind of a nice product line. You could come up with Tulsa. Douchebags but Tulsa douchebag, man auto wraps, Lamborghini and Trump themed. When you have an article written written about you, um, that says Tulsa douchebag tour’s Oklahoma in Trump theme de Lamborghini. Does that bother you at all? Cause I told my wife, I bet you like it cause I like it too.

Steve Currington:
No, I love it. I mean, it was great. I’m like, how did he know that I was a douchebag? Just by watching that? I mean, wow, I’ll talk about nailing it. I mean, good job. I figured me out pretty quick and you haven’t met me before, so that’s great.

Speaker 8:
Now, my partner, dr Robert Zellner, uh, he has an optometry clinic where he does the $99 glasses. It’s $99 for the first pair of glasses and your first exam. And he’s open seven days a week. And a lot of optometrists hate the idea that he’s opened seven weeks or seven days a week. People have actually said that it’s unethical to be open seven days a week. And you’re a mortgage guy that doesn’t observe government holidays. Can you explain why other mortgage people hate the fact that you do not acknowledge government holidays?

Steve Currington:
Yeah, because I get all their business because their referral partners call me on the days they don’t answer their phone, which is usually weekends and holidays. But, but yeah, it’s just, um, it makes them mad. They going work harder and uh, they don’t like it. So I have to work harder.

Speaker 8:
On page one 10 of the boom book, we quote, we quote Seth Goden, the bestselling author and the marketing guru who writes, you’re either a purple cow or you’re not. You’re either invisible. You’re either remarkable or invisible. You’re either a purple cow or you’re not, you’re either remarkable or invisible. Make your choice. What would you say to the listeners out there that are not politically motivated and they just want to make their business stand out? It’s easy for you. Every time you post on social media, it stands out. Every time you drive a car, it stands out. Every time you show up at a networking event, it stands out for the faint of heart out there that are afraid of offending somebody with their marketing. What would you say?

Steve Currington:
You’re never going to do anything remarkable. So if you’re afraid of offending people, then you, no one will ever notice you. So you have to find, um, do something that is going to offend people because they’re going to be people that like you and hate you. The differences when you do something crazy like the things that I’ve done, it just, people stand out a lot quicker, but they normally won’t tell you to there, to your face that they’ll never do business with you. Um, until you do something crazy like wrap your car for Trump or, or drive a Lamborghini.

Speaker 8:
Before you did the Trump rap, there was somebody on Facebook back in the days, probably two years ago, if you remember this with the Lamborghini that sent you a message that said Christians shouldn’t drive Lamborghinis and travel on private jets. Do you remember this message?

Steve Currington:
Yeah, yeah. He said that I needed to not flaunt my wealth. And of course he’s poor and worked for a bank and probably, you know, work is working for his wife’s daddy’s money actually. So that’s how it goes. I mean, people are just, you know, instead of just saying, Hey, I’m jealous that you get to drive a Lamborghini, and even if I could afford it, I can’t get permission from my wife to buy one or her dad. Then, um, you know, instead of saying that they think and you shouldn’t want your wealth. So that’s just what people do. So you just kind of have to embrace the hate.

Speaker 8:
Now we’re going to, we’re going to ask, we’re going to open it up for, for our guest to ask you some questions, but I wanna I want to bring this up for a second. The only two people we’re talking about right now and Wes, you follow politics. The only two candidates that are really being talked about right now are Bernie and Trump. Both are kind of the extremes and there’s probably people in the middle, but at the end of the day, they’re commanding the headlines. Why does Bernie Sanders control the headlines West and why does Trump command the headlines?

Speaker 9:
Well, they stand out in the crowd. I mean when you, when you have Bernie

Speaker 9:
putting forth policies that the normal centrist Democrat would even think are crazy, it swallows up all the air in the room. And that’s all they all, they talk about, just like Trump with a huge Republican field in the last presidential election, everybody talks about Trump. No one else could get any press. And so by nature, the more we see people hear their name, they go to a ballot box, we’re like, Oh, I recognize that name. And so it’s, you know, it’s just, they gobble up all the air in the room. That’s all the press talks about.

Speaker 8:
Yeah, I was going to, uh, my candidate that I wanted to win for president was Ben Carson. I thought that he had the most measured plan that made sense. His educational background is impressive, but at the end of the day, it was hard to remember what he said because of the way that Trump commanded the headlines. So let’s break this down into business. Steve, when you get a lead from somebody who fills out your [email protected] who’s applying for a mortgage, how many times will you call that person? And how do you convince that person to get a mortgage from you and not somebody else? Cause you’re, you’re magical at it.

Speaker 5:
[inaudible]

Steve Currington:
well, I just call him until the answer. So sent me say answer on the first call grade model. Call them usually two or three times in a row and then I’ll text him, no wait 15 minutes and I’ll call him again because it’s all about a form or they applied on my website. So they must want to talk to me and I usually, I don’t have to call them more than two or three times and I get them, they don’t answer. We just call till they tell the answer.

Speaker 8:
There’s a lot of people in your industry though that won’t call a lead more than once because they don’t want to offend to somebody. What would you say to that person? Steve did, you didn’t like that question.

Steve Currington:
Oh sorry I didn’t get it. The phone cut out there bad. Okay.

Speaker 8:
What would you say to somebody who’s in your industry? Cause I, I’ve met people in your industry. Literally I have been asked and what, this is so funny, one of your competitors reached out to me in Tulsa and said, could you coach me? And I said I got to call Steve if you remember this. And then you said sure cause he won’t implement anything anyway. And with this, this has happened many times. I’m not talking about one specific person and literally given the exact same system, they won’t implement it because they won’t call the lead over and over and over. What would you say to somebody out there who’s struggling to get up the courage to call their lead until they answer the phone? What would you say?

Steve Currington:
Quit. Go work at Walmart. You can be a greeter there. You won’t have to call any leads, people

Speaker 8:
[inaudible]

Steve Currington:
for the rest of us that are actually working to close the deals

Speaker 8:
and your YouTube channel, what inspires you to build the Lambros YouTube channel? What is, what is driving this, this, this, this passion to make the Donald Trump theme? Lamborghini and the Lambros YouTube channel.

Speaker 10:
[inaudible]

Steve Currington:
well, it’s just the only thing I do for fun. So I just enjoy driving my car around, driving fast, being controversial and um, making people laugh. So that’s kind of my outlet for doing that since I don’t really do anything else. I don’t drink or smoke or do anything like that anymore. So I just drove past cars and, uh, there’s people off.

Speaker 9:
Hello. So Steve, this is West. You take the limbo now outside of Oklahoma, right? Yup. Okay. So have you yet had the experience of someone throwing a milkshake at the car, handful of change, anything like that when you get into some areas that aren’t quite so right, leaning like Oklahoma, Texas. I mean, have you had any bad experiences yet where a coward will throw something and then just keep driving?

Steve Currington:
Yeah. I haven’t had it like outside of Oklahoma and Texas yet, but um, but I’ve had a lot of, we actually have had some crazy even in Tulsa. I had a kid hanging out his window screaming me up for that and um, had another guy flipped me off. I’ve got to try to cut me off trying to break check these. So you get some, some crazies. Um, it’ll probably be going to California before the election.

Speaker 9:
That’s a good test for,

Steve Currington:
I’m sure we’ll get some good footage. Yeah.

Speaker 9:
Oh, you have my cell phone number. So you know,

Speaker 8:
amazing. Now if the listeners out there Google search, right? And if you just Google search the phrase Lamborghini for a second, you’ll Google search Lamborghini and then you click on news. Steve, you’re, you’re, you’re starting to draw your number three now in the world when somebody Google searches, Lamborghini and looks for news, um, out of 65 million, 900 results, you’re number three right now. The photo has been shared millions of times. How does for the listeners out there that are married to somebody like your wife or like my wife who I would say is normal, how does she process this?

Steve Currington:
Uh, she, the way she processes it is by not engaging in it at all. And then she just shakes her head at me. But that’s what she just has always been, that since we got married, she just shakes her head and takes a deep breath and then ask for God’s help and dealing with a husband. That’s crazy. So

Speaker 8:
now can I, let me clear something up just for everyone out there, Steve, and that things, you’re only doing this for, it’s pure promotional value. Do you actually support chump?

Steve Currington:
Yeah, absolutely. Yeah. I didn’t originally, I was a a, I’m more libertarian. So that was kind of a fan of Gary Johnson at the last election. But once I realized he didn’t have a chance to win, I got on the Trump train and, um, and I’m really proud of and happy for what he’s done. So, I mean, I was probably after the, after the original primary and 16, so I’ve been a Trump supporter since he got elected. Um, and before, so she, I’m, I’m pro Trump.

Speaker 8:
Charles, do you have a question? I know, I know. Do you have a question for Steve Currington about his, a Lamborghini, which is currently, if you Google search Lamborghini, you also drive a Lamborghini. So if you do a search for Lamborghini and you click on news, it’s the third top story in the world. Any other questions for Steve about this Lamborghini? I want to get some of those liberal tears in my guest. We raced the other day. You blew me away. So there’s something with liberal tears that give you a whole lot more power. So I’m just highly impressed with your ear, your fuel.

Steve Currington:
Yeah. Well, I have actually saved quite a few liberal tears because I had many more than I actually,

Speaker 8:
can I, can I borrow, borrow some of those for a weekend? Can I borrow some of those? Yeah. Okay, great. No, Steve, on the back of your Lamborghini, it says [inaudible] sponsored by who? Just for the listeners out there, I haven’t seen the back of your Lamborghini. Who does it say your vehicle is sponsored by?

Steve Currington:
Uh, well, just as Lambros approved and when it says it’s powered by coal, big oil and the tears of liberals.

Speaker 8:
Oh, Steve Currington. Thank you so much. I know you have a plane to catch, but I really do appreciate you for joining us on today’s edition of the thrive time show.

Steve Currington:
All right. Thanks guys.

Speaker 8:
Take care of dude. Yes. Love you. Okay, so now, now that we’ve all isolated or offended or a a one half of the oddest, let’s say we may have ostracized half of the audience. I want to bring it back together for a koombaya a training here because somebody out there is not able to stand out. So I’m going to pick on your businesses a winners and King and then co LA fitness, right? Winters and King is a company that in my mind if you said, what is the brand of winters King, what does the brand of winters, king.com people know that you work with Christian organizations and leaders? Yes, that’s our niche. No, but that doesn’t mean that you don’t want to work with non-Christians, but as a default people that I have met who have asked me about using you, this is what they have said.

Speaker 8:
This is, and it’s more positive and negative cause we live in Oklahoma. This is what they’ll say. They’ll go, you know you work with that Winterson King people that they represent some big, you know Christian organizations. Did they work with non-Christians too? I just don’t want to deal with all of these religious craziness and I’ll say, Oh the law is the law and they, you know, help you operate your business within the law. That’s what they do. But there are certain people that just will not touch winters. king.com with a 10 foot pole because of the Christian affiliations. Yes. But you’re upfront about it. And I know a lot of people say, are they really Christian people? Cause I, I like here in West his voice in the show. I like what he does. I’m going to stand for, um, I just want to get your take on this. When you have a Christian organization, an organization that works with a lot of Christians, do you ever get pushback at all there West?

Speaker 9:
Yeah. You know, or snide comments. I mean, even other attorneys in the community, you know, and Hey, you haven’t seen him in while Oh yeah. You know, partner winters in King and Oh, you’re with those Holy rollers, you know, Holy rollers or you know, Hey, you know, you know, I’d come see you. But you know, we don’t, we don’t go to church. I mean, you know, I have to explain to them, look, just because we run our business on Christian principles of integrity, um, and you know, doing things fairly doesn’t mean that we, all of our clients are Christians. There’s no litmus test to be a climbing work with doctors and hospitals and manufacturing companies. And I mean, we have clients all over the world. So just because that’s how we choose to run our business, the principles that we try to abide by as we practice law, uh, doesn’t mean that we have a litmus test for, uh, clients. And if you’re a potential client and you are, uh, offended by our Christian principles, then maybe we’re not a good fit. But, um, if you’re an atheist and you just want a good attorney that will do a good job for you, we’re still happy to help you.

Speaker 8:
And I would like to say this, and again, not at all, not at all related to winters King. I’m just thinking about me here. Me personally, I view socialism as the antagonist against capitalism. So let me, let me explain this idea. If there is a golden goose, we’ll call it the U S economy. And we, I know it’s a weird analogy. It just follow me down this path. If we have a golden goose called the U S economy and the freedom, our freedom, our economic freedom, capitalism allows us to lay the golden goose. I feel like that if you are against capitalism, you are the enemy of me. And I don’t view it as like, it’s not a, it’s not a, um, it’s not a political thing for me. It’s a personal thing. I just don’t like you. And it’s not like I don’t like your worldview. I just don’t like you as a person.

Speaker 8:
Me personally. So I’m saying not only do I not like you, you’re hurting my golden goose, so I’m not going to attack you, but I’m going to try to the jackass where you have your worldview whenever possible. Because having a socialistic worldview is one where you believe that, um, that when a burrito tastes bad, I need to keep buying it. Follow me on this. So when I, the other day I went to a Mexican restaurant in town, uh, called mr Mambos. I went to mr Mambos off of Elm and I got good service and good products, good, good service, good food. So, you know what? I did, I went back because capitalism is an election where we vote with our dollars. So whether you’re Democrat or Republican, you vote with your dollars. Now, right here in my, on my, in my hands, let me grab it.

Speaker 8:
I have a pair of Yeezys. These were, I think these were a gift, but I believe these were $479. These, he’s here, $479. Now, so far, uh, wonderful clients. I have a program I’ve started called the will work for Yeezys program. Um, and what the way it works is when you hit your financial goals and you start to feel bad because you always see or that people say it’s better to give than to receive. So when you start to feel bad about all the receiving you’re doing, you can just give this to me and you’re going to give that feeling of guilt and a pair of shoes to me and I, I will feel bad on your behalf. It’s my, it’s my, uh, we’ll work for easiest program. And so far I have gotten, I received six pairs of Yeezys so far as results of this program.

Speaker 8:
And the man who makes easies is mr Kanye West who happens to be, uh, a born again, born again Christian, who has decided to be a nonconformist to the worldview that if you are a rapper, you must have a certain political worldview. He understands the economy and he’s built a business that did one point $6 billion of shoe sales reportedly in 2019. There’s another estimate that shows 1.3, let’s just say a billion. Good job, mr Kanye West. And the thing is, the reason why he’s doing well is because people like the shoes. Now you might not like the shoes and if you do not like the shoes, you don’t have to buy the shoes. But the Jordan brand also is doing well because people like the shoes. So as long as people like the shoes, the Mr. West brand, the Kanye West Yeezy brand will do well. The moment you stop liking the shoes, the easy brand will not do well.

Speaker 8:
Now in the world of socialism, you say, I know that someone doesn’t like the Spalding brand of shoes, but they say, but you need to keep buying them cause the government’s going to subsidize the shoes that you don’t like. So think about the industries that are subsidized, government, healthcare, government, education, anything. Government. Does it get better or does it get worse when government takes out competition? So the evil pharmaceutical companies, and they’re trying to make billions of dollars are battling it out, battling for your money. So what happens is when there’s a competition, if I owned a law firm and Wes owned a law firm and my law firm wasn’t as good as West as law firm, then you could take that money away from me and take that money to West Carter, good for him. And then the, the winner, the person who wins is called the customer.

Speaker 3:
Because

Speaker 8:
as we’re competing, if I have to compete with him on better price, better service, better product in West, that is the fundamental idea of capitalism and the I. But if we had socialism and if those of you who have not traveled to other countries, I would invite you to do so. Um, I have found that every time I’ve traveled out of the country, it is a major letdown. Every time I have gone, I’ve always wanted to come back. But I have gone to Mexico and thought, ah, not so good. Went to Puerto Rico, turns out not really part of the U S gone to Brazil, gone to Honduras, gone to ROA, tan Gonda Canada, don’t ya know, and it’s not so good. It’s not so good. Not as good. Not a lot of innovation going on because as you remove capitalism, the competition goes down. One more example to help you is mr.

Speaker 8:
Uh, LeBron James. I don’t wanna get into his political views. I just wanna talk about basketball. I want to walk out the idea of socialism and we’ll use LeBron James as an example. I was listening to sports talk radio the other day while picking up my son and the caller called in and said, I cannot believe that LeBron James makes over $37 million a year on the Lakers. That’s over. He’s like, I make 100,000 a year and that’s over 379 times more than I make per year. And I thought to myself, that’s a great thing for LeBron James, a bad thing for you, because if you don’t make a hundred if you, if $100,000 is what you make per year, it’s not enough that you need to solve more problems for customers that are willing to pay you. But, but here, here’s how we take socials and we say, well, well LeBron James is very, very good, but the guy who called in who is upset that he doesn’t make as much as LeBron, let’s do this, let’s play, let’s pay LeBron the exact same wage as the guy who called in.

Speaker 8:
I’m asking you how many of you would fill up an arena to watch this caller who was a school teacher? Would you fill up a stick? Would you fill up a stadium? Would you pay $600 to sit court side? Would you pay $6,000 to sit courtside would you pay the $20,000 that some people pay to sit court side to watch an NBA finals game? But would you, would you pay that same money to go watch a school teacher teach? No, you wouldn’t. Which is why teachers make less. Oh, but I’m offending teachers. I don’t care. It’s just called economics. It’s how it works. And so if you’re out there saying that you’re in favor of socialism, let’s do this. Let’s make LeBron James wear ankle weights cause he’s better. You say he jumps too high. Let’s put ankle weights. Let’s level the field. You would not like that world.

Speaker 8:
And what happens is when you implement socialism, it’s mandated mediocrity, mandated mediocrity. So I’m going to go to Dateline Bartlesville, Oklahoma, Bartlesville, Oklahoma, Dateline Cola fitness. You are in Bartlesville, Oklahoma. My right, Charles. Amber, you’re in Bartlesville and you have a colo fitness.com gym. Correct. And there is a planet fitness in the same parking lot. Same as you. And I’m just saying objectively, when they moved in, were you excited about it? No. No, no. And you know what? You’re my client. So I want you to win. Yes. Which means I want them to lose. So, but [inaudible] somebody out there that’s going, Oh, I can’t believe you said that. No. Listen, I want them to lose cause there’s gotta be a winner and a loser. And so in order to win, which Cola is doing, you’ve had to upgrade or hold yourself accountable to a standard of excellence that is as high as it’s always been. But now you really have to think about are we operating as at a level that is as good or better than them? Because if not, the customer can do what they vote with their dollar and yeah. Yeah. And think about the, and who wins the customer. The customer wins. So let’s go to colon fitness.com how much does it cost? If I want to sign up for a gym membership at your gym?

Speaker 11:
Well, w right now there’s a dollar down and you can put a dollar down and you can use the gym for a month. If you don’t like it, we’ll give you a dollar back and a, there’s no strings attached. But as low as $5 a month would be the monthly price. Um, [inaudible] and you can actually bring a friend and the friend can use everything in the gym.

Speaker 8:
Disagree with me, Amber, if you get, if you disagree, just wanna throw it out here. I want to see what your thoughts are. I feel like you guys are like the Chick-fil-A a meets fitness. That’s kind of your brand. It’s the Christian. It’s like Chick-fil-A meats. That’s how I’d describe it. Yeah. I feel like you’re kind of like the premium Honda of fitness where you’re not the Lamborghini where it costs you $300 a month to go to the gym. Right. But you’re not a car that breaks down that people because you buy a Honda, you get a premium Honda. Those things run forever. Yes. Would you agree with that? Or tentatively agree with that? Very affordable, very affordable. You know your niche though? Absolutely. So if somebody wanted to do well in Bartlesville as a gym, I would advise them to do one on one personal training and a small maybe 1500 square foot space and to be the best at one on one training. Would you agree that if somebody wanted to make some money in Bartlesville that might be a move or what advice would you have because it would be hard to beat you at this point because of your size?

Speaker 11:
I agree. I agree. Um, yes. And that the amount of diligence that we have so many minds on just that much of our, our company’s fairly small still and so we got a ton of people looking at every single angle of every sight, sound, smell, customer service, quality of product, pricing strategy or watching it like crazy. And we’re always adapting it to make sure that we’re always equal or better to anybody. And nobody really has that type of business, business, business and fitness human that’s going to put that time in it. If you’re, especially if you’re like a franchisable big box, you just, you’re not going to put the time into it.

Speaker 8:
If you wanted to compete with winners and King, this would be my tips and I don’t know if you agree with my tips here, wizard, I think you’d have to be really, really, really, really, really, really cheap and do a membership model kind of thing because there’s only so much of West Carter’s head. And to get your head we have to pay a premium price, which my wife and I are happy to pay. But would you, would you agree with that or do you think I’m off my rocker if I was to start up competing with you?

Speaker 11:
No, I think that’s, you know, pricing’s always one of the major factors that you’re looking at. Um, and so if the quality, assuming the quality

Speaker 8:
of products are equal or comparable, then you have to out compete someone on price. So what I’m going to do is I’m going to tee up the seven common pain points of standing out in the cluttered world of commerce. The seven common pain points of standing out in the cluttered world of commerce and then Andrew, one of our coaches and teammates. I’m going to have him come on to ask you guys questions as well because you’re entrepreneurs, but we’ll go through one by one sites, colon fitness. The moment you guys decided on the logo, somebody didn’t like it. Somebody thought it was cool, somebody didn’t like it. The moment you decided on a color, what’s it kind of a neon green and blue. Somebody didn’t like it. Amber, have you ever had someone say, I don’t like your color, if you want more of like a red or a blue, your habit.

Speaker 8:
Well actually we did because we used to be red and black and when we did a whole new branding, we went with the blue and the green and we had people say they didn’t like our, somebody didn’t like it. Yeah, somebody didn’t like it. They wanted us to keep the red. They were really frustrated about it and I’m going to just go to a place that’s just a horrible place. And as a female entrepreneur, you can, you can. If I go too far, you tell me. I have. There have been females who don’t like your directness. Oh, I would say probably the majority of females don’t like my director. See, I’ve heard there’s a certain, a, a, B word that is thrown around whenever a female’s assertive. My wife’s an assertive woman and whenever that happens I’ll hear people that you kind of, I’ve heard people say it who no longer worked for me, but the moment that a woman is assertive, people put a label on it, sometimes a certain not awesome brand.

Speaker 8:
What would you say to the female entrepreneurs out there? They’re trying to be assertive and they’re getting some pushback, but from some of the guys who work for him, what would you say? Uh, you just have to understand what your strengths are and you have to stay in your lane and know that you’ve got a purpose. And um, if you’re doing it with your love and your compassion about it, just keep doing it. But you wouldn’t, you wouldn’t, you wouldn’t give a feeling or you wouldn’t worry about a little pushback when you’re doing your best. And you know, you’re not being cruel but people you’re not gonna let it bother you. I mean, it’s taken a lot of years and a lot of practice, a lot of, um, like auto suggestion to myself, right. That your opinion about me is none of my business. I know I’m doing what I’m supposed to be doing and I know that this is the lane I’m supposed to run in and I’m going to keep running in that lane.

Speaker 8:
Charles I wish was easier. I wish it was like I watched the guys and they’ll just get frustrated about something and then they’re over it. Yeah. There’s no fillings that are really held onto and yeah, and it’s not like that for girls. So I was going to say, I was drawn to her a direct candor because she, she has a genuine care for people, but she doesn’t really care about the comfort, comfort of the conversation at the time. She cares more about your personal development. Yeah. And so I noticed that when I first met her and I’m like, I love her because she will tell you like it is. And I’d rather have somebody tell me like it is and then instead of passively aggressively beat around the Bush and everybody feels this awkward situation. Yup. And that’s where like when I met you, like you’re so direct and I was like, I want him to coach me, I need to have, I just know that that’s how I work best and I’m a knucklehead so I have to like be told directly to debt.

Speaker 8:
My strategy though does not work for everybody. So I just saw a lot of people that don’t like you either. But I like it because it’s like I can cut so much time. Yes. In that whole relationship. I just get it directly. True story. This is a fun real estate story for you to talk to someone today, uh, with our real estate business and they are a very crazy person and they were yelling at our real estate agent, I mean yelling, yelling, saying that it’s their right to buy this house. Now the problem is they don’t have funding. And our real estate agent who’s licensed to said, if you don’t have funding, I can’t say the house. And then so I want to do a contingency contract, take the house off the market, I want to set the date and they, for like 90 days now, this person has unbelievable, unbelievable credit score issues and there’s only so much I can handle before I, you know, cause I’m hearing about it.

Speaker 8:
I pick up the phone, I said, Hey, this speaker phone, this is me and one of our agents. I just want to bring this up to you. It’s not a right to be able to buy a house from somebody in the fact that you have a lot of debt that is effected your credit score. It’s lower. A credit score is just an indication of how credit worthy you are. And if you’re being denied from a credit Bureau and all of these credit, all, all these mortgage companies, so they’re all denying you who by the way, they make money by lending money. If they’re all denying you, you just need to fix the credit score, you know, that’s what we need to focus on. But we’re not part of that process. You can just, you know, then they’d gone into this whole, it’s a right thing.

Speaker 8:
And so I, and I realized they wouldn’t stop calling back cause this has been a long time. So I just said, I just want to make sure you know this. Never call us back again. And whenever you do that. Yeah. What do you mean? I mean, I mean you never call us back again to other great companies. Well people, when you tell them that they’re not a good fit stems, it doesn’t go so well. You try to be nice. But now the, the, the, the whole sounds thing was I want to get into sights and sounds. The first one was sites, the common area for the seven pain points for standing up sounds. We go into winters and King, which I’ve been up there a few times to your office. Beautiful. You have what? What floor of the city Plex do you guys have? The 59th floor.

Speaker 8:
The 59th floor of the city Plex tower. For those of you who are Googling the city Plex tower. Just I’ve been city see ITI Plex. Tulsa. You can see it. It’s a gorgeous building. When I go up there, it’s very, I would say Regal. Yeah, it feels pristine. It feels like somebody, um, is a, it’s like a look, there’s a lawyer up there and this is my playlist in my office here. Let me queue it up here. This is my office right now. This what they’re playing right now in my office. If you go to EITR lounge.com and you click on clay Clark radio, you can hear my playlist. This is my playlist right now.

Speaker 8:
What are they listening to at winter’s king.com right now? Uh, nothing for the most part. We have some soft music playing in the lobby. Yeah. Purposefully. If your lawyer talked enough where you can’t really understand what it is and you know, cause if we’re too loud then it becomes a harder for the people in the other offices and the reception to answer the phones and do different things. So, um, it’s actually a very quiet office, but that’s, but it’s intentional, right? We’ve had receptionist or you know, staff to try to make suggestive comments, you know, want to bring in a little boombox and play some music and it just, it’s not a good fit, you know, then you have to, you know, worry about the playlist and people are talking over and yell start, they start yelling at you to get to it. And just so for some people an ambiance, I can understand there’s a really a good place for that or a gym.

Speaker 8:
I mean music’s natural fit. But there are certain places where silence is the right sound that you’re hearing a lack of sound. And the other thing I would say is from our perspective, the sound of a voice is important. So a law firm, a receptionist is very important. Maybe it’s, you know, it’s different. Yes. Lady, it’d be different for like an ideal and likely buyer for an attorney then like a gym. Exactly. I want to show you guys something here that is so offensive, so crazy that I really, I really can’t, uh, show this to anybody, but I can, I can pass it to you guys and you can see it. And then Kindle you. You can’t, you cannot show it share with this. But this is one of my clients who went out the other day to out to dinner to what appears to be water burger and do not show this picture, but West, please describe what the person in this is a real picture he took.

Speaker 8:
What is the person in the picture doing? What does it appear as though the person in the picture is doing? You know, it’s the old move where you have your, your, this, these are AirPods, uh, in while they’re providing customer service at the front desk, taking your order. So he said he went to order, make an order. And when he did, the person says, pardon? And he says, I, I would like to order a hamburger, whatever. And they go, what? And he’s like, I’d like to get a hammer. They said, I can’t hear you. And this, they’re wearing headphones while they’re at work. Yeah. Now this Jack asked me, I went to a local gas station, not a quick trip by the way. I go there to get some gas and this new move, the new move is the lady’s got the boombox you’re talking about and she’s listening to, no exaggeration guys.

Speaker 8:
They’ll exaggeration a very, very V I know the voice, a very loud, um, rally for Bernie, like loud and it’s pumping. So every, I mean it’s not like, it’s a little thing like I’m listening to Bernie Sanders over here. It’s like it is pumping. So people who are in line, we’re in Tulsa are kind of looking at her and the one, you know, it’s kind of a line and she’s kind of sh he’s trying to sh cause he’s trying to listen to the park cause and so there’s a guy in front of me who says nothing next says nothing, but I can tell the guy behind me is going to say something. I could just sense like he’s going to say something. You know what I’m saying? And it was interesting is that she was kind of inciting almost a riot by broadcasting her personal playlist in that place.

Speaker 8:
Um, when I used to run a company called DJ connection back in the day, I had one guy who came to work and decided to dress kind of like Marilyn Manson one day just, but he made the switch and he did the eyeliner and the black lipstick and the black hair and he previously was not that look full goth and he went with the, the the what’s the boots? The doc Marten boots and it was like he jumped teams and I told him that that’s not how you can look, you know here you can’t dress like that. Oh he was offended and you’re less, you’re an attorney. Yeah. We got a handbook back in the day with the company that said you had to wear a shirt and a tie and dress appropriately for the business owners that say I want to stand up for my sites and my sounds. What happens when it goes down like that West, what can we do or not do? As owners?

Speaker 9:
You’ve got a pretty wide latitude for your dress code. I mean, there are some limitations when you’re start talking about treating men and women differently or possibly certain religious attire. Yeah. Um, but I mean you’ve got pretty wide latitude to enforce a dress code. Uh, whether it be how you dress, hair, facial, you know, hiding

Speaker 8:
gene. And if people want to reach you for specifics, they can reach out to you and you do what you do, like 15 minutes of free consult, right?

Speaker 9:
Absolutely. I mean, it checks out on the website, winters, king.com. Um, and uh, our numbers on there, you can contact us electronically. It’s very easy to get ahold.

Speaker 8:
Quick, quick, free, 15 minute, move down to the next, next, next part is where we start to run into pain points. When we stand out in the cluttered world of commerce, smells and no brainers. Go back to colon fitness, colon fitness. There’s something fantastic called a clean bathroom. Agree. And you go into some bathrooms and it’s like, Whoa. Now you guys have always set a standard for cleanliness. A lot of gyms, not so much. What, how alfalfa’s studious do you have to be Amber within in forcing, you have great managers and capable lieutenants, but how intense do you have to be about setting the standard for the smell up inside the Cola fitness gym? Cause that is a core differentiator that the cleanliness of the place. How intense do you have to be in fastidious? Do you have to beat about keeping that standard high?

Speaker 8:
Oh, we have to stay on top of that all the time. We have daily, daily, it’s on manager’s daily checklist. They have to check it. We audit the clubs, we go in. You should smell our branded smell immediately when you walk in. That’s a very important thing. Give a branded smell. What kind of smell is it? Uh, we had it branded specifically. We did a bunch of research and so you have your own brand. Smell that smell, test it smell the direct opposite of me, which attracts people of meat of me meets the direct. I’m just kidding. It’s the direct opposite of what I smell like and that attracts people. So that’s my new, my new smell called the fresh smell. Charles. Yes. What is that smell now? Okay, so now we talk about no brainers. No brainers are powerful, no brainers. The deal is so good you can’t believe it.

Speaker 8:
You should try it out. So let me just give you some no-brainers. One, if you call winters king.com it’s a free 15 minutes. It’s not a free 16 minutes, not a free hour, not a free two hours West. I’m sure there was a time in your life where you do free hour free, but now we’re past that time. Yes, somebody out there has got to have a problem with you doing a free 15 minutes. Somebody’s got to have a problem with you doing the $5 first, you know, offer the kind of thing that Cola, we’ll get to you guys in a minute. Wes. Uh, the no brainer, everyone has to have a deal. It’s so hot. The lowers the barrier of entry that gives an opportunity for the potential buyer to try out. I’m sure you’ve had people that have pushed back about the idea that you do a free 15 minutes.

Speaker 9:
They do. I mean some on both sides. I mean, you have attorneys that just don’t want to even give away 15 minutes of their time. I’ve heard that time is our money. That’s our commodity that we trade our time. Um, and then on the other side, you have people who complain that, you know, when you remind them that the 15 minutes is up [inaudible] they want to take a full hour. Um, real quick question real quick. They’ll say or, or they’re, you know, you pretty S pretty clearly. You can tell it. A lot of them, they’re asking you all the questions that they need cause they’re going to do it themselves and never hire you to do it. Um, so they’re like, what’s the number of that form? And then where, what’s the address? I send that and you know, you kind of pick up on it, right? But you know, that’s fine. It’s a free 15 minute consultation. I’ll ask them, you know, the, the purpose of the consultation is, are we a good fit? Not, I’m going to give you all the legal advice you need in 15 minutes is, let’s see if we’re a good fit. Here’s what the cost is. Here’s what we can do for you. I want to defend your wallet. Please defend your income for a second.

Speaker 8:
Here we go. This is my only time probably that I have ever and probably will ever, um, defend the Epic amount of money that people feel as though attorney’s church. I say Epic because people feel like, Oh my gosh, 350 an hour. Work with me on this. Somebody should write this down. Elephant in the room right now. I’m the official time. Let me pull it up real quick. The official time. Let’s see the official time we’re recording this. Okay, so right now it’s, it’s a March. Let me pull it up here. We’ve got March. Um, let’s see. Okay, March. Yeah, so it’s March 15th at five 16 March. What’s your March? Third? March is March 3rd at five 17 March 3rd at five 17 people right now are cutting hair on my team

Speaker 9:
and per haircut. I pay myself $2 a haircut to $2 that’s what I tell myself. Wow. Delayed gratification. $2

Speaker 8:
two doors. How much to why? Two doors. Okay. 4,000 members do the math. Awesome. Great. We got it. So now how many haircuts have I done during this hour? I ask you how many haircut? I mean, how many you have? I said, Charles, real quick. Let me cut some hair. Uh, have I answered the phone yet for elephant in the room or make your life up because I’m, have I done that? Have I taken a sales call for an Oxy fresh lead and said, Oh, you’re probably a great fit. Let me connect you to Matt Klein. How have I done these things? I have not have. I said, thank you for going. Tip top canine. Are you interested in a franchise? Have I done that? Have I the call from a renter right now from a rent house? We’d have, I’ve have, I done these things now, so how can I do it?

Speaker 8:
I nailed it. Nailed the hammer now and then I scaled it, nailed it, and I scaled it. Well, the one thing I can’t scale is this, right now, this time with you, you and me one-on-one, we’re doing this podcast together. I can’t scale and I can, I can put it on the podcast player and share it with millions of people, but I can’t scale my voice talking to you right now. Um, Wes cannot scale what he does from a legal perspective. You can’t do it. And from a practicality, you can’t, you can’t just say, all right folks, we’re going to do a conference call today and we’re going to have seven business owners on the phone. We’re going to fractionalize the cost charge you all $40 an hour. Go.

Speaker 9:
Yeah. It becomes very hard because at some point, and you know something with a lot of service industries as such, you can hire other good people. And as we all know, as business owners, good people are really hard to find. Yup. And even then, you know, a profession, the medical industry, the legal industry, you’re acquiring knowledge over a span of decades. Right? So I mean it’s not something that you can train someone to do at a high level, in a very short amount of time. So you get to a point where the only option to make more money is raise your hourly rate or sit behind your desk for more hours every day. Um, and so that’s where attorneys who are blessed enough to be successful get to a point where they decide, okay, I’m going to, I have this kind of a hockey stick curve of the more experience and the more of a niche I get in the higher hourly rate I can charge. Yup. And so if you can find that niche, that niche baby, then you can, you can know you can make more money without working more hours in a week. But if you’re in an area divorce law or you know, some other areas of law where those attorneys, they are undercutting each other by

Speaker 8:
talk to a lady today who wanted he, she said this to me and I don’t know how to pivot it and say it nicely. I’ll try. Maybe. Maybe you can get this. She wanted to be a coaching client. It wasn’t a good fit. Why? I’m unwilling to put in the time one, two, she’s been in business for 20 years and doesn’t have $1,700 available per month. Three. Um, there’s a lot of reasons very, I was trying to be nice and again, I’m just telling you these are real things. She says, well, if you guys would do a webinar, you could help more than 160 people. And I said, I don’t want to help more than 160 people. We have a podcast that millions can download. But when I do one on one coaching, every client, we have a unique custom path that I make and I work with people like Charles and Amber and we go through the unique application.

Speaker 8:
My program is about the execution of the proven plan. And she says, well, there’s another coaching program where it’s $50 a call and you can hop on and ask any questions you want. And it’s like a group format and the guy has like at least 20 people on every call and I’m going and not a one of them have a successful company, right? And she says, well, yeah, but they’re aspiring entrepreneurs. So I only work with real self employed people, but it gets, you can’t fractionalize what West does. You can’t just pay $19 a month for some legal service that when you call in, you get a different attorney every time. Who gives you generalized information? So again, but now colo fitness, Charles, you don’t have to be there Manning every machine with your wife going, this is how you do the CO’s. This is how you do the tricep extensions.

Speaker 8:
This is how you don’t, you don’t have to do that. Do you have competent people that do that? So I just wanna make sure we’re getting this. Okay, now the no brainer, there can be some pushback. There values are final three. We’re going to go faster. The final three values, anytime you stand up for something, you’re sitting down for something else. So let’s do this is the Republican national, well let’s do, let’s do this. Let’s, let’s watch it. This was the last, this is the president presidential address. Let me cued up real quick. Your Kindle, you can check it out. This is the presidential address and the, and again, it’s, it’s written reverse every year for Republicans or Democrats. It’s different every year. But let’s watch this. Okay, so this is the [inaudible], the presidential address, and we’re going to type in at Pelosi and we all know what happened, but let me just queue it up here. So we watch it.

Speaker 3:
God bless you and God bless.

Speaker 8:
So Trump, this is Trump saying, Trump says,

Speaker 3:
God bless you and God bless America.

Speaker 8:
Now, as, as he finishes speaking up, the vice president Pence is clapping and PLOS. He stands up, but she is a Democrat on the far left. And she takes his speech and she

Speaker 3:
grips it up. She gives her page and rips it up, picks another page, rips it up, takes another page, rips it up and pencils, clapping, ripping

Speaker 8:
the speaker. So again, calm down. Republicans, calm down. Democrats. I have seen whenever Obama would say something like, and he would do his presidential address, president Obama would say, and that’s why we believe in gay marriage. We believe in the right to gay marriage and the Republicans sit down and the Democrats clap. I’ve seen Democrats say, and that’s why we believe in late term abortion murdering babies. And then all the Republicans sit down in the Democrats club. That’s why we believe in universal healthcare. And that’s why the Democrats clap and the Republicans debates I have, you stand up for something, you have to sit down for something else. You can’t do both. And so many people try to do both and they lose. You’ll lose both sides of the aisle. So go with us and I’ll go to the cold last second. When you go out there West and you stand up for something, let’s pick a something that’s not riff would really offensive.

Speaker 8:
Okay. What’s your favorite sport? Rugby. Are you being serious? That’s serious. Australian league. No, no, no. That’s Australian rules. Football. I was trading real rules. Football. Rugby. Is that a sport? It is a real sport. Here it starts. Here’s the controversy. So rugby already offended you, clay. Let me pick up rugby. Let’s see. Let’s watch this sport. Let’s cute it up here. Kennel four in the whole world, right? Are you aware that other people don’t play the sport West? It’s an international sport. Thank you very much. See, there you go. See what we’re doing? I’m just trying to, I’m trying to make it, see, I’m trying to stir it up a little bit here. So hit play. Turns out a lot of people play rugby. You’re looking at this stadium, it looks like a professional baseball stadium. It’s kind of empty here. What’s going on? Should I search for to find a full stadium real quick? Tell me what to find. What I need to search for the rugby world cup. Rugby world cup. Okay, say it again. I’m not educated about rugby here in lies the confrontation. Okay, so I’m hit play.

Speaker 12:
Oh man. It’s full. When she arrived. Soccer stadiums at capacity. How big are these things? 80,000 people. Yeah. I mean these are like soccer stadium size. Okay. Europe and people are playing. Is this a sport though? Seriously? Yes. Are they not first high school teams here at Jenks? The union? Did I have other colleges have them? Did they not have a concussion protocol? You have me in tackling each other without helmets West. Yeah, there’s no helmets needed. There’s no pads. You just go out and it’s combination between American football and soccer. The clock never stops. So it’s a fitness requirement. Um, very physical scoring. Yeah, man. What’s going on here? What is it? What is this scene that’s called a scrum? A scrum from the root word. Scrotum. Sorry. Just ask him if he ever, if you ever find yourself flipping through the channels and you can watch 30 minutes of this game, you’ll fall in love with, I

Speaker 8:
will say this. I’ll say this, I grew up playing baseball, but I had to rank the sports. I would say for me, the ones to watch. I love watching football. Then basketball, then I’ll go with rugby. I’ll go to, I’ll do rugby, then I’d go baseball. Then maybe bowling did, maybe dark throwing. And then somewhere underneath watching people mow the lawns. I would put, I’d put, uh, yeah, I’d put golf and underneath golf, if I was on my death bed and there was nothing else on, I was all alone. I just needed something and the golf wasn’t available. Everything else was banned. I would, they said, sir, do you want to walk, look at a blank screen or watch soccer? I’d probably go the blank screen. Static. I just, no, it’s okay. I just want to die in silence. I mean, cause I can’t stand it.

Speaker 8:
But again, somebody out there says, I love it. I’m just trying to give you examples because soccer turns out to the world’s most popular sport. It is. It’s the world’s most popular. I like it or not. It’s popular. So let’s talk about these values. Colac, Christian owned fitness company. Can you do that? Is that Charles, have you ever upset somebody with this idea? We just got a review last week that was sweet, beautiful gym, super friendly staff. Great people love it. And, uh, I saw that there was Bibles on the front counter and it made me feel uncomfortable once one star, one star bed bed, bed, bed star, one start your terabyte and

Speaker 9:
start just because you got Bibles on the counter. I was offended. And so there she wasn’t a core value fit. It wasn’t Lee. And so you know, I, you know, I feel bad for for that take on it, but she, she at least wrote everything else was great except it didn’t like the Bible’s on the counter.

Speaker 8:
Well, any of you make a point for that. Okay. Now I’ve got two final two, two final areas of common push back. When you stand out in a cluttered world of commerce that would be pay and pricing. I have found in West, maybe you disagree. All employees feel like they need to get paid more. I’ve never had an employee say, Hey, can I make less? I mean, I kind of have a place in my life where I feel like you need to make more because you started it and put all that money in and you didn’t make any money at all. For several years. And remember it in your college dorm room when you were working hard. I remember that in 10 years before meeting you when you were delaying gratification and living below your means for a decade in a row. I remember that sleepless nights in that time where you maxed out every credit card possible to buy that equipment, to get it on time for the big event.

Speaker 8:
I remember that. And I remember you paying off the credit card on time to keep that credit score in good shape. And I remember all of it, all of it. And I want to tell you I make too much and I need you to lower it so I can feel good. It doesn’t happen, which is it doesn’t happen. But by the way, a lot of people, a lot of entrepreneurs, I’m not kidding, a lot of entrepreneurs have started to feel bad about making too much money. And I’ve had at least six of you who said clam making so much money right now. What should I do with my time? And I’ll say, well step one, buy me some easy. That’s 14. You gotta cause if you’ll feel better to give than to receive. And then when I received these, I’m so thankful. This is from Kevin with multi clean.

Speaker 8:
I cannot help myself first from naming your company multi-client Kevin, if you live in Tulsa, multi clean, Kevin, if you don’t live in Tulsa, pay the travel fee. Have him come be your janitor, have him come be your professional custodial services. Pay, pay him the travel fee. It’s worth it. Kevin with multi clean is a great American. And by the way, Colton Dixon bought me a pair of Yeezys and Josh DaVinci bought me easies and if you feel bad you can mail me. Yeezys and the irony of this will work for easiest program is, is kinda, it’s, it’s about as ironic. It’s about as crazy as, as employees coming to you and asking for less pay. It, it’s, it’s very rare, but there are certain entrepreneurs that get what I’m doing and they like to give me easy. But the point is West, there’s not a lot of employers that call you with, uh, you know, some conflicts with employees where they, they’d say, my, once I got to talk to you about a legal problem, he said, what is it? Tommy’s are wanting to make up well up

Speaker 9:
and says, Hey, we’re, we would like to take a pay cut, but the owner won’t let us never see that scenario. Right? No. And you know, it’s one of those things where, you know, from a value standpoint, yes, your employees are always, are going to think that they are worth more. You’re always going to probably inherently think that they’re worth less than they actually are. And from a value standpoint, I think as a business owner you have to kind of be conscious of that. You know, for as a firm human nature, I undervalue what you’re worth. You’re under value. What? I’m worth

Speaker 8:
it somewhere in the middle. Oh, don’t see your, but you, you write down what you’re doing. You are, you are, you are simplifying things because this is, this is what I, this is a crazy, it’s like a three way battle because the customer wants to have you charge less. The employee wants to have you pay them more. And then the third argument is you would like to get something right. The gospel of wealth. People asked Andrew Carnegie, why did you sell Carnegie steel at the peak to JP Morgan? Why? Why did you do it? He said, I’m done with the conflict. I cannot hate it. I’m tired of the employee wanting more. The customer wanting to pay less and nobody wanting me to get paid. And it’s almost become, you’ve seen how um, Bloomberg and Trump and BS, those had been demonized for being billionaires. There’s very few people that are like pay damn more, pay them more.

Speaker 8:
So you have a three, it’s three conflicts. The customer wants lower prices, employee wants more pay. The owner, nobody’s, I mean is a coach. A lot of times my clients say, you’re the only person who’s advocated for me ever giving myself a raise and my entire life. And I find more often than not, the, the clients I’ve worked with, and I might just be because of the luck of the draw, but usually they’re underpaying themselves. There’s one local home builder I talked to who is does a home remodeling after paying his employees, he was making like 12 bucks an hour. Oh yeah. On jobs. I’m going, dude, it’s not possible for you and your wife to make more than 35,000 a year and you’ve been self employed for over a decade. So I’d like to get the, the, the take on this. Um, and then I want Andrew to able to ask us some questions here on behalf of his clients here.

Speaker 8:
So here we go. Pricing. Let’s talk about this real quick pricing. Amber. Um, you guys have made Cola very affordable. It’s, it’s priced to be a Honda. Do you still occasionally have people that want the price to be a little lower? We do. And do you have a lot of customers who are happy about the price? They have a lot of customers who are happy about the price and, but we do have people that come in and they’ll want a military discount or a senior discount. And have you had anybody come in and wanting to pay more? Like irate? Like I want to pay more now. Can I tell you what I do sometimes. I’m not kidding. I do this sometimes just to see what happens. I’m kind of that comical kind of mindset. But I have had specific vendors that I’ve worked with in the past, just specific ones that, not like every time, but where they do a really good job and I’ll send them a text and it’s funny how they respond, but like I have a burning desire to pay you.

Speaker 8:
I’ve sent that text a lot, a burning, uh, like my pool guy. We just rehired Jeff to do another pool for us and I’ll text him, I have a burning desire to pay you cause he’s great, but it’s so they’re almost shocked like what that call gets returned real quick, by the way. Yeah, I mean, so, uh, Andrew you worked with a lot of business owners. Um, and we talked, we’re talking about today about sticking out that memorable branding, memorable marketing, the how to stand out in the cluttered world of commerce. What questions would you have on behalf of your clients? Yeah, and this is a question I get a lot because I’m kind of goes back to the implementing new systems, implementing new sites, new sounds, new smells, just

Speaker 13:
new things in general into the business. Um, so with a lot of employees that have been there for a while, uh, what happens is there’s some pushback sometimes and so they pushed back. Uh, sometimes it’s a little bit more obvious. Sometimes it happens in like a helpful email where they try to suggest new things that would help the business, which typically is a lot of action items for the business owner. So I’m curious for you guys at Cola, uh, how you guys used to handle those, those emails, those action items, those questions, those suggestions, the pushback and how you guys handle it now?

Speaker 8:
Hmm.

Speaker 11:
Well, I would say when I have people like ask me questions on, you know, about something to change something or some sort of sight, sound, smell, most of the time I kind of look at where they came from. Have they, are they a resource of wisdom? If they had a history of track record of success. And then I kinda just kinda vet if that’s something I would even think of or, or go into. Um, uh, and most of the time it’s not, it’s somebody that has never been successful in anything. They just like, Hey, this would be really cool if you put like some sort of TV in the bathroom or something. I don’t know. I don’t want people to, the point is I kind of look at the person, but as far as insight sounds, smells, taste, touch, all the five senses the consumer brings, um, their experience through those, what you learn in science class, those five senses. And you want to make sure that your five senses are going to be saturated, uh, in a better experience for that ideal and likely buyer in comparison to who your direct competitors are. So if you’re making sure that your ideal and likely buyer is experiencing all of those senses in a superior form, um, then then all of your competition, then you’re always going to win. Um,

Speaker 8:
have a funny story that’s not, it’s funny cause we’re entrepreneurs but not funny for most people. Um, young lady on our team about a year ago. And Andrew, how would you describe the racial makeup and the overall gender makeup of our office? Like just kinda, just, just kinda throw it out. Is it mostly white, black men, women? How would you describe our, our, or what is Asians? Is it, it’s Spanish. It’s all over the place. Black, white, you know, Asians all and everything, isn’t it? I mean we look around and then, yeah. So true story though. True story. True. These stories are, I wish I could just script these things and make these funny things up, but I can’t, I’m not that creative. This person says, I’ve noticed that we are only hiring a lot of minorities recently and I just wanted to know if I had an opportunity to get promoted.

Speaker 8:
Super serious white guy. So I’m going, what? No, and you’ve seen this before Andrew? When I hire, I don’t mean to, but there was a wave there for awhile where we essentially only hired Mormons. It’s true. And then it was like only Hispanics and then for a while it was like only women and there for a really long time it was only African-Americans. I’ve never had the thought of like, well we didn’t know the African American hair right away. We need another Whitey to balance it out the color we’re going to balance. I’ve never had that thought, but he was dead serious. He goes, I think what you need to do is do kind of like a hiring quota. I go, go ahead. I was, I’m trying to hear them out. Kind of a newer employee. Well I think if you just like put in the rotation where you’re hiring that we would know.

Speaker 8:
You know, cause I’ve got friends I want to refer. But if you’re only hiring, you know, for this particular time as Hispanics, I think it’d be nice to know when I’m like when my white friends would come up and be available. I just want to know kind of like how you promote, I’m going, what? I’m serious. But he thought that there was, that we were up promoting only Hispanics for awhile and he goes because, or minorities, cause Jason had just got promoted and Daisy had just got promoted and you know, Hispanic and uh, good people of non white skin color. And it just kept happening. I’m not, I don’t wake up with a desire to promote African-Americans and or to not promote them. I just look for the best people. But that was a legitimate suggestion when I ran the DJ business, one of the employees said, let’s make a suggestion box.

Speaker 8:
And I would tell my wife, this is our 40th week in a row of horrible ideas and they’re all in big EWAS cause some leadership experts said suggest it. But so the employees feel empowered, don’t have them. Right. Who did it? So it say one like these are the suggestions I think the owner should raise everyone’s pay to a C level. And that way we would really see things at his level C level with a C like CEO, CFO. So he could see things at his level, they’ll pull plan words, you know, and then it just put LOL, I know you didn’t read these anyway. And it’s like, thank you and this is what we dealt with everyday. Everyday. So again, I’m just saying if you had said any principles, values, smells, sights, sounds, experiences, it’s going to irritate somebody. Andrew, what’s your next question?

Speaker 8:
Yeah, so a lot of the clients that I’m working with are, uh, they’re growing, growing a lot, which means they are also hiring. So they’ve got more jobs, they’ve got more things going on, they’ve got more locations happening. Um, but maybe they’ve never hired a manager before. So I’m curious for you guys, what was it like when you hired your first manager? Um, what was that, you know, what was the trade off like when you look at it and say, you know, we’re doing all of this work, we’re, you know, we have so many points of contact, we want to save some money. You know, cause a lot of people don’t want to make that jump to the 40 to $60,000 a year. You know, that’s a trade off. How is it, you know, how is it for you guys when you hired your first one and what kind of benefits came out of that when you actually hired, hired a manager?

Speaker 11:
Well, when we, uh, I go back to thinking about, uh, you know, Jerome back in Bartlesville when he worked with us, if you remember Amber and uh, he was a trainer and did really good at training and super loves people and connecting with people and, and he’s, we, we didn’t have a lot of reference points cause we didn’t, we weren’t into business school. I’d never had gone to college and it was running a business that was pretty successful is all more based upon, you know, how I felt about this guy’s gonna really take care of the people. Well, and if I give him a task list, I know he’ll try to really execute on it. And that’s really based on what I did. And I did have to realize that, um, at that time I was paying myself many, many times less than paid. Some of my employee paid myself. Pay an employee is higher than I would actually pay myself so that I could try to, uh, build the company and build the business and, and, and give a little more time freedom to go back to school and, and I didn’t know who to go to, so I wouldn’t want to go to college and stuff and to take business classes at night. So I would, I would say that was the first thing was it,

Speaker 8:
it’s a very, very difficult, that’s a scary jump. And we did that with the knowledge that we had at the time. Yup. And we knew we just had to learn from it. And so we learned kind of what to do or you, you learn a lot from just jumping off the cliff. I will say this, if you want to jump off the cliff with a parachute, because I agree with you, it’s jumping off a cliff. My little parachute for you is have a checklist for the person that you want to get done every day. Yep. Please don’t hire a manager without a checklist. We’ve all done it. We fault people. It’s the circle of, oops, I don’t, don’t do that. We’ve figured it out now, but get, I’m not talking about a job description, I’m just saying let’s get a checklist of what you want them to do every day. Let’s do that. Who have an org chart. Explain to them who they’re in charge of. I see so many people to hire a manager, but the manager has no authority, so have an org chart. That would be just those two tools will help you a little bit. Just having those things. Charles, what do you think? Just knowing what you expect every day helps a lot.

Speaker 11:
When me and you really deep dove into talking about when we were starting to build some of these systems you, we really broke it down into three key sections and that’s basically for our clubs, you know, keeping it clean, keeping it fixed and loving on people. And then we built that into different KPIs or key performance indicators. And so that manager that just every every week, or sorry, every day a corporate or if you’re the business owner, you’re going to call your manager and you’re going to ask him at the end of every day how everything went on that daily manager call or I would call it, we call it the daily manager call audit. So you make sure that that manager isn’t going to leave that day with all action items are either done or not done. And so we have about 40 I think it’s 43 that they have to complete before they leave that day.

Speaker 11:
And so they get a call at the end of the day with the manager or those business owners and they go through that list, this has to happen. And then they make sure that all of that’s done and then they create all their action items for the next day just has to happen. And if as long as they do that, you just have to realize that, that the owner has to realize what’s the trade off for that guy to get 50 different key performance indicators covered every day. And how much does that need a cost to be equal to the employee for that difficult of task and time that goes into that. You know, like you said, anywhere from generally about 40 to 60,000, you can generally give a good job to a good capable person that’s going to knock that out. And then you get all your time back to go back to working on your business building systems and checklists.

Speaker 8:
Charles just said 40 to 60,000 is based on the economics of the Midwest. Sorry if you’re out there in California or um, new where a lot of our listeners are, obviously it’s going to be different, but I just want to make sure you understand what he said. The follow up is super true, a super true and he talks about paying them well, that’s super true. The checklist, you got to have that super true. Having the org chart, very important. We have these things and if you’re wanting examples of these, come on out to a workshop. Just go to thrive time, show.com book your tickets. We go over it. We give all this stuff to you. We give it away, give it away, give it away. Now we give it away. That’s what we do. And we have time here. Andrew, for one more question. Uh, one more hot and fresh question.

Speaker 8:
What do you got? Yeah. So, um, I also have a couple of clients who have opportunities for growth in multiple different locations geographically. And I know you guys have different locations. Oh, Oh yeah. This is actually going on with, uh, like three or four different [inaudible] right now. And so it’s a good thing, you know, it’s a good opportunity. A good thing could be a good thing. Thing could be a thing. Um, but the reason why it’s not so much a good thing is because they have not nailed it yet. How many wives do you have? Ni? Yeah, just curious. I only have one. One light, one wife, Charles. How many wives you have right now at this point? I have one. Okay. I’ll just wait. Where’s your, should we get this idea? Because we’re men. I want to throw this idea out there. Okay. There’s a lot of people, when you own a business, they don’t understand. You’re not married to them. Okay. So when you opened your second club, I’m sure it didn’t happen for you. Just I’ll talk about me and I opened up my second location of DJ connection or my separate second location of elephant in the room or second of Epic photography or anything. The person who is first is always upset that you opened up another one cause they’re like, you used to call me baby. He used to call and these are men we’re talking about. These guys would say that he used to call me,

Speaker 14:
you get this voicemail. I’ll just feel kind of alone on my own out here. Dallas. I just used to talk a lot. As we talk, we talk. Can you call me back? Just give me a call know if you got my voicemail earlier, but it’s been like 24 hours since we talked. He used to call me back all the time and I need to, Hey clay, I don’t know. I was in the shower and you might’ve called back but it was about four minutes ago. I called you and I don’t know if you’re getting these messages up, put your kind of pick time and then I’m upset. Call me back.

Speaker 8:
It is. It goes on and on and on and on and on and then you realize that the dynamic will never be what it used to be. So one employee, this is sad stories, but they’re helpful. There’s helpless, sad, sad, unhelpful. Back in the day, one of my employees got into a car accident. Not a good thing. I have like five employees at the time. Young baby business owner. So I’m like, you know David Crocket of the hospital, I’m showing up there. I remember the Alamo. I’m not leaving. I’ll be with you the entire time. Just five of us. I mean not go anywhere, turn in the lobby and took a mobile call center. But when you get to like 50 people still talk about that story. They’re like, dude, he was, he was there. He’s the kind of boss. We’ll come up there to the hospital and visit you every day.

Speaker 8:
I didn’t have kids yet. He would visit you every day. The legends go on. He would visit me every night. He would, he, he would come up here and just talk to me. He was the best. And it’s like these stories they share and they go, he, when he hired me, he took me out to eat. He and his wife took me out to eat and we met and we connected. And because he was so personal, that’s why I came to work there. So that narrative’s no longer true. So then when we had 50 some odd employees, the same situation happened. I’ll never forget this, I talked to a guy, he’s like, why didn’t you visit me in the hospital? I go, well, I don’t know how to choose me. I knew you weren’t going to die. And I’ve got kids, a lot of kids and I had to choose to visit you or the kids and I have all these obligations.

Speaker 8:
And he’s like, dude, that is so jacked up. I’ve never spoken to this person again. Um, and that was somebody who had heard the way I used to manage. So when you make that change, Andrew or client out there listening, you are going to have to set those expectations. And then people don’t quit jobs. They quit managers. So you got to have a manager per 10 to 12 employees. You need one competent person. I call this the Jesus rule. Jesus had 12 apostles, Lee Cockerell who managed Walt Disney world resorts. The former executive vice president did not manage apostles, but he says you should have about 10 or 12 direct reports, max, Jack Welch, may he rest in peace who passed away today. Jack Welch, he talked about not having more than 12 direct reports and you’ve got a budget for that stuff. You can’t like Andrew, you see it all the time.

Speaker 8:
People don’t budget for the manager. True. And they want to pay the manager the exact same but give them more work. Yup. Yup, yup. So if you’re out there today and you’re saying, I want to, I want to, I want to enter into this conversation. I wanna I wanna I want to be more than just an outsider on the outside of the website. Kinda, you know, knocking on the door from the time to time, kind of waving in the window. I wanna change my life. I’m going to show you something Kindle. And what we’ll put up on the screen here. What I do is I track the growth of our clients. That’ll let me, you know, some clients a little more secretive. It’s, you know, some clients, we do a lot of work with the KGB and I’m just kidding. But we do over a lot of work with clients that are, you know, more secretive.

Speaker 8:
I get it. A lot of franchises, corporate things, but I keep a tracker here. These are just clients that are cool with me sharing this, but these are clients that, um, you know, um, have had success this year and this year our average client grew by 104%. So our recently I got, I got a love letter from Aaron anti-ice and he read, he read this is, and I’m gonna read it to you while I listen to the music. Let’s sing my monks. This is what Aaron ant is the marketing director for Shaw Holmes wrote as of 2015 as 2015 drew to a close. I was not sure where the company was going to go to move us past the 24 million in revenue to play to the place where my drive and ambition wanted us to go. I had sold over $700 million of real estate personally, but I couldn’t figure out how to get the rest of my team to have the same drive and ambition and you get into it.

Speaker 8:
I’m not going to read the whole thing for sake of time, but this is what he says. Little did we know that we would grow from 24 million in 2015 to 49 million in 2016 to $80 million of sales in 2019 and they’re on pace in 2020 to do $122 million of sales. That company is called Shaw homes. You too can do it. You can implement these proven systems. I know you can. You have the diligence, you have the skill set, and now without any further ado, we’d like to end each and every show with a boom, three, two, one, boom.