Tips for Opening a DJ Agency (Disc Jockey) Business

Show Notes

Clay teaches the Thrive Nation the proven path you must take in order to build and sustain a successful DJ agency like he did for DJ Connection.

  1. I am opening my own DJ agency in Los Angeles, how much money should I invest in that ( building website, promotion, opening company, etc.)

Initial Events:

  1. Gather Passwords:
    1. Google Maps
      1. Username 
      2. Password
    2. Youtube
      1. Username 
      2. Password
    3. Facebook 
      1. Username 
      2. Password
    4. Twitter
      1. Username 
      2. Password
    5. Website
      1. Username 
      2. Password
    6. Hosting
      1. Username 
      2. Password
    7. Instagram
      1. Username 
      2. Password
  2. Google Compliant Website – 
    1. Add HTTPS encryption to the website
  3. Create an “About Us” commercial 
    1. Example – 
    2. Create an emotional connection with the ideal and likely buyer
    3. Explain what you do differently
    4. Create a no-brainer advertisement
      1. What is your name and what is your role with ________?
      2. Tell me about what makes _______ different from _______?
      3. Tell me about a little bit about your story and why you are passionate about your customers?
      4. What is the no-brainer offer that you are making right now?
      5. If I’m watching this video what do you want for me to do right now?
      6. In case I missed it what is the no-brainer offer that you are making?
      7. What is your phone number and web address?
      8. Why will I like my experience with ______?
  4. Create retargeting advertisements – 
  5. Optimize Google Map (Fields)
  6. Install Tracking Sheet 
  7. Install Call Recording ( 
  8. Create a Virtual Tour of the Office for Google Maps
  9. Create a Compelling No-Brainer Offer
    1. 100% Money Back Guarantee 
    2. Beat Every Other DJ’s Rates 
  10. Install Call Script (for 1st time clients) – 
  11. Launch Facebook ads
  12. Launch Ads on – $350 per week
  1. Should I rent an office and hire an assistant first (so I can target many venues, hire djs, buy inventory ) or wait and be a one man show for some time and do everything myself?
  1. How much money should I invest in marketing when the business is in such an early stage of creation? Should I do google and facebook ads?
  2. Should I try and get some PR?
  3. How do I know how much to charge and how much to pay to djs so I have profit?

NOTABLE QUOTABLE – “If you give someone a present, and you give it to them in a Tiffany box, it’s likely that they’ll believe that the gift has higher perceived value than if you gave it to them in no box or a box of less prestige. That’s not because the receiver of the gift is a fool. But instead, because we live in a culture in which we gift wrap everything– our politicians, our corporate heads, our movie and TV stars, and even our toilet paper. Public relations is like gift wrapping.” – Michael Levine 


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