Wins of the Week: The Jared and Jennifer (Platinum Pest Control) Story – Real People Like You Experiencing Real Business Success

Show Notes

Jared and Jennifer Johnson (the founder of Platinum Pest Control) share how the Thrivetime Show coaching experience has helped them to grow their business by over 400% within just 1 short year.

  1. We will teach you the systems, we’ll guide you down the path and help you to do what you can’t do for less money than it costs to hire a full-time $10 per hour employee. But, nothing works unless you do.

Jared & Jennifer Thrivetime Show Slides

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Audio Transcription

On today’s show, we have the opportunity to share the real success story of Jared and Jennifer, the founders of platinum pest control. They are real people. Just like you experiencing real success. You See with our business coaching program, we’ll teach you the proven systems will hold you accountable and will help you do what you can’t do yourself for less money than it would cost you to hire even one $10 per hour employee. However, nothing works unless you do.

Some shows. Don’t need a celebrity in a writer to introduce the show. But this show dies to my eight kids, co-created by two different women, 13 moke time, million dollar businesses. Ladies and gentlemen, welcome to the thrive time show.

Today’s show. Just a little backstory for you. Uh, Jared and Jennifer Johnson had been members of the Thrive Time Show business coaching program now for a little over a year. And during that time they have grown their company, I believe more than 400%. I mean, it’s just unbelievable success. And, uh, we asked if they would come into the offices at our 1100 riverwalk terrorists office to speak to our employees, to, to share with the entire team that’s helping support their growth and success. We have graphic designers, photographers, uh, web developers, coders, search engine optimization, content writers. There are so many people behind the scenes, um, executing and building the systems and processes needed to grow their company. Yeah, Jared and Jennifer have a coach who meets with them every week, but there’s a whole team that is supporting Jared and Jennifer. We wanted our team to be able to meet Jared and Jennifer so they could share about the wins they’ve had this year and a, that way our team can actually meet the people that they, that they help. And so the audio on this portion will not be the typical audio from a thrive time show. It was recorded at our offices in our conference rooms. So a little different audio quality than normal. But the message is incredible. Grab a pen and a pad, take some notes, because if you’re on the fence right now about taking your life and your business to the next level, this may be just what you need to hear to kick this year in gear.

How did you guys first hear about us? Well, actually I, I hopped in there just talking about burning fires. There’s a burning fire. So I did hop in one of our technicians vehicles and go, um, go get it taken care of whenever I was in the vehicle. Um, you came on the radio, right? And I started listening and I said, wow, who is this guy? What’s he talking about? These are, these are things that a man, I can relate to that. Um, and so, and then I realized that, hey, yeah, but you come on everyday. And so I started listening to you every day. Um, and uh, the things you were saying were things that, uh, we needed help with in our business. Um, we felt like we were stuck and, uh, and everything that you’re saying, uh, issues that had happened to you in, in your previous companies.

Um, and how you’ve kind of overcame them. Um, I realize, hey, those were, those were, those were things that we could really benefit from and, and really need help from them. So, and I think we first met at a conference when the room was, uh, cause it was facing that way. Yeah. So a different shape. And with the time we were capping them about 50 people and I remember meeting you and your wife. There was like maybe November, was it on November, May, but it was the other shape. Right. Yeah. Cool. Remembers when it was that way. Um, how did you decide to come to the conference and what was the conversation at home before deciding to come to it? Well, after listening to you for awhile, you know, I really thought, hey, we could really benefit from coaching, get something that we needed. However, I knew that if I, uh, just threw that on Jen, it wasn’t gonna go very well. Right. Why is that? [inaudible]

and so, and so I realized, Hey, I had to kind of ease her into it cause I’ve been listening to you for awhile. I don’t know how long it was, but you know, time after time after time, it all kind of made sense and it came together and so I figured you’d even kind of mentioned it a couple times and I was like, no, I need to test the waters. Right. And I wanted to come to a conference anyways and I knew that if she could come to a conference and just kind of listen to, you know, everything that the, the chocolate on the conferences and um, then she would see how it all logically made sense. Um, and then we’d be able to make your reservations about coming to the conference just so I can hear your mindset, your take.

Um, I didn’t want to spend the time, I didn’t want to have to get a babysitter for it. It was two days and I was eight months pregnant. Yeah. So like sitting all day didn’t sound very attractive. Um, and I, I didn’t really see the value in it, but we’re a team and so I figured I’d trust them on this and just try it out.

Had you been to conferences before where there’s like a big upsell at the end? Like the big come on down. No, I hadn’t been told I’ve been to the conferences. We’re missing out. Oh sure. We are [inaudible] are off. I’ve talked to lots of people who had been to them. Okay. So you came to the conference and what was your experience like at the conference during those two days?

It was great. There was a, it was a lot less formal than I thought it was going to be. Um, there were some great ideas. Um, there were some things that we had even talked about like, oh, we really need to do this. And that’s as far as it had gone. Hmm. Everything just really made sense and there was, it was high energy and

yeah, it was, it was great seeing light bulbs go off with her. Like, Aha, hey, this makes sense. And that was great cause I those same light bulbs as I was, listens to radio, um, before the, then also of course there’s, you know, a lot more information there, the conference. And it was great to, to be able to have those, those come together

and everything was really applicable to, it wasn’t anything that was like, well, you’d have to be like a really big company to do that. Like everything was actionable.

Yeah, it’s specific. It wasn’t big and vague, you know, I just more information than, you know. The one thing that’s interesting about our conferences is that when you guys were coming to the conference to learn, we’re also trying to learn from you as attendees. Like what do we need? I’ve spoken at so many and attended so many but one to make it better every time. Have you come back to it? You’ve come back to one of the ones I went to December. How is that different versus the first one in your mind? Which one did you like better?

Uh, I don’t know. They were both good for different reasons. At least for me. Like after the first one, it was just so much and there was so much that we were like, okay, we need to do this, we need to do that. But there’s only so much time. And at the time we were working in the business, we didn’t have time to do well. We say we didn’t have time to do all that. Um, but then after, you know, doing coaching for awhile and then coming back in December, there were things that we had talked about before that we’re kind of reminded of or as we’d implemented the systems, um, just different things that we heard or were reminded of like, Oh yeah, we need to do this or I don’t know.

I don’t know if that makes sense. Yeah. Jim mentioned it after 10. The second one is just like, hey, it’s kind of like we were renewing our vowels with the business. Yeah. I come back and reenergize like, Huh, get I know more. Do it. Yeah. They’re, they’re both fantastic. I mean, there are a lot more people. The second one, you had more guest speakers. It was great hearing their perspectives as well. But

I mean they’re, I mean, they’re both outstanding. Now you guys started the coaching program with Marshall. Yes. And for people here that don’t know, uh, your relationship with Marshall, can you kind of share what it was like working with Marshall those first couple of weeks, the first couple of months, and maybe work with some of the first actionable wins, you know, where you first started seeing some results or fruits or, you know, what, where did that start in the relationship look like? And then what were some of the early wins?

Yeah. Well, I mean, that’s going to go way back here. Let me pull it way back. But um, or when Jared started going to the meetings, just himself, I didn’t attend in the beginning. Yeah. We didn’t start getting real success until she started coming. Right. Like three weeks after we started coaching is when I had the baby. So yeah, it prevented me from which, which goes back. I’ll back track a little bit, which I knew that if we didn’t get to that conference before she had the baby, then who knows when it would, I mean, there was really no good time to start, but it just had to start. Right. And so I pushed everything that we could to get it done before, before the the, the baby came, but there was no good time to start. No, no. There was no good time to start. You just have to start there. Right. There’s no perfect time. Yeah.

That was another thing with the conference, like however many hours I could’ve been doing other stuff if we’re going to be working like I have other things to do than sit and listen to someone. It was kind of kind of idea too.

Now you guys, you’re working with Marshall and he starts teaching you things. What are some of the things that you started doing our implementing for [inaudible]?

Yeah, so started in, you know, I want to get up on the, the a ses and started implementing podcast and doing those right away. Yeah. Started doing many podcasts that you recorded it. Gosh, I was, I think I was, if I remember right, it was about 75 to 80 a month. And when did you do those? During bedtime? When has it been like, yeah, I do my best. Do them in the morning. Right whenever I was on the way to do some appointments cause I was still doing a lot more work in the business at that time. I would bust those outlaws while I was driving. I was on the road or were you waking up at that time? Uh, is c is probably between five and six. So you’re getting up early at five or six recording podcasts. You ever have a thought like why am I doing this?

Does this, these split, wasted my time? Why am I doing this? Well I, well I, I knew what my listen to you before I knew that hey, it had to be done in order in order to get this. So we have a goal. So what happened if, if it went through the day and I didn’t, if I wasn’t able to hit my goals in the podcast, well then it was happening at bedtime and this is, this is where Jim was so awesome, right? Oh, I mean she’s so awesome everywhere, right? But hired much. But on top of that, I mean we were in it together. So she sold a goal that was a mine. So as she’s putting to bed and newborn and two other kids, and I’m going to run busting out podcast, that’s gotta be pretty frustrating, right as I’m working, while she’s, you know, uh, taking care of the kids and putting them down. Um, which was a handful, which was a juggle, you know, without, without my help. Get your first leads that came in from the Internet first time where you’re like, what somebody honest, holy crap, this works. I mean, I, I can’t recall. It did take a little while, which we totally expected. We knew that we had a lot of work. Uh, we had a lot of organization, a lot of systems that we had to implement and we just knew it was gonna take time.

So did it take you to see any fruit at all? Three months, four months. Now I want to ask my wife these questions. Now when we were doing a SEL, nobody visualize this place, but it has to be set. I would do all my SEO in the back.

Talk to me talk. I was typing, I was doing this. Oh my gosh,

DJ can actually, we hired a company in Tulsa. I don’t remember the name of it, I won’t mention the name of the company, but um, we paid I think 10 grand for the website after we paid three grand for another company to build the website. So it’s 13 grand. And then we paid, it was like three or four grand a month every month for them to write like a couple of articles. We on the telus world, but we always [inaudible] articles. That was their big thing. But we got to, and that’s all as the world. Um, so we had spent, I want to say probably $100,000 on SEO before we got to the top of Google. And then after that we had to pay ongoing fees. And so that was just for the SEO. And then through the video people, they would charge us like five to seven grand per video. The last video I spent five grand on was like two years ago. There was like five grand every time. And then I think, so I think in what, what do we charge? You guys do, remember we charged, you remember how much I love you the other, well I don’t know for the logo like yeah,

what are we charging? What are we charging? Well on the if, yeah, just for coaching. If y’all are doing our gel riding our SCO, I think it’s 15 bucks an article.

Okay. Yeah. So I just say like we are told you guys understand is that where he works here? Cause I know you don’t get a chance to meet great people like these guys, but we are now providing for these guys 10 times the value at one 10th of the cost. You know what I mean? But it doesn’t work unless they work. So talk about getting reviews. When did you start to get on your review game and start gathering?

Yeah, well this will, this one was so great. We had like 13 reviews but we’re five stars. We had we, we’re a five star company. That’s right. Right. So we had 13 there’s out, there’s other guy in a Waso too. And he started a company by the sound of town that we did and were kind of like neck and neck and he got to like 18 no he’s not. They can’t lose. Yeah, absolutely. Yeah. But he got to like 18 reviews, like no. Right. And then we started with the idea of asking,

same for Rhea reviews never really occurred to us, which is so silly.

Now the mental blocks, there’s somebody in this room who probably has this problem where you’d have not, could you ask not, but you don’t ask often because you’re afraid of the rejection. How did you get over that mental block of just asking? Okay.

I knew people would give them to us if we just asked. Right. [inaudible] happy customers. Yeah. And so, you know, I mean, people would, I mean, they’d call us and they’d think us and you know, and, and tells me he did a great job and then like, well that seems pretty easy. Just ask for a review. So we started doing that and then we just started asking all the time and then doing surveys to do follow up

surveys the day after the service. And then they would say how much they loved us. Which is a natural segue into well hey what’d you leave us?

So you said, so this is how we got over it. We wrote a script, right? It’s so fast. So we wrote a script on the, on the customer surveys and it just flows and then you just ask for it.

So how as far as the percentage wise, my asking you necessary for a dollar amount as a percentage. How much bigger is your company now than it was previous to coaching? I paid two months ago. Yeah. So I know.

So we didn’t keep track. One of the other things that we started doing that’s been really helpful is keeping a list, a sheet of all of our leads and its color coded. You guys are probably familiar with that process. Um, and in the, like before we started working with thrive, like we never did that. So all we had was our software to tell us. But, so we started in June of 2017 but our busy season, it starts with like Aprilish April the June aren’t like a really big blowing up months and um, so we compared 2018 before we started coaching 2018 and our number of new customers, like not just people called, but a number of new customers increased by 485% increase.

That’s fine. I’ll have you here. Here. You’ve done

something for black women past. Put your hand out. Okay.

Thank you. Y’All are awesome. Johnny, what are you doing? Beautiful

in the past? Lots of graphic design stuff. Okay. Such as business cards, anything that goes on my list. I know I’ve done websites stuff, landing pages, one sheet, one sheet, just anything that has ever come on my list. Basically just who see what you guys worked with applied in the past. Let’s go with Felicia. What have you done? Video and then maybe some testimonials. Okay. Manda what have you done for climate question? I know I’ve uploaded some articles. I may have written some too, but I know I’ve uploaded. Who else has done work for platinum card, what have you, a lots of articles are in and then back in SEO work and then who else said the same thing? We’re just writing articles that we got pretty back transcribed all of his podcasts.

I’m sorry man. [inaudible] we’re reading those.

Perfect. I just, we’ll make sure we’re getting, let’s get put your hands up again if you’ve been helping them for five, six, seven, eight, nine, 10 Smith, what have you done? So there’s 10 people that have gone to work and helped you guys and they, because they’re diligent doers are actually appreciative, which is so bizarre, right? It’s a way. And when do you get this idea? Like we charge them, they pay us, we make a 20% profit. You guys are doing, it’s a mutually a, it’s a win win. But people that can’t grasp that idea that you’d have to fire, hire or hire 10 people to do what you guys do are not a good fit for us. Does that make sense to you guys as it would take to fix 10 people? I, I, when I first started consulting, just nine minutes, I would personally do website edits and the Photoshop and the photography and the video and the edit, all of it. Spend my whole day doing all myself and I can do it. I’m like a Business Ninja Guy, but I would take my entire week to work with one client on one thing. So John’s built these systems that allow us to go faster and faster. So when you guys start getting the leads, you’re top of Google, you’re getting reviews, you’re top of Google, you’re doing podcasts, your topic, your leads are coming in. When did you guys start recording calls?

Oh, yeah. It was pretty early on. Um, once we started working with y’all, um, I heard you talk about it a lot. It’s like, I need to do this. Um, and what did you learn the first day recording those sweet lights? Josh? What, what is actually said? It’s uh, yeah, it’s kind of shocking. What can kind of wouldn’t come out of people’s mouth. So, um, and then we’re like, wow, we’ve got to, uh, we’ve got to get a handle on this. And the thing is, we had recently hired someone cause our, our previous offices, so she had a baby. Right? It’s right. We’re in a pinch. Right. Um, so we hired someone right away and uh, and then we had a script and I just, she just couldn’t read the script for whatever, whatever reason it was. Right. And so by listening to the phone call, it was just amazing to see what was said and it was all right. And I just couldn’t, I just couldn’t get her to read it, you know, and sober. She didn’t last. Um,

I’d say a clearance category. Harley, uh, junior. Those of you who are coaching clients or aspire to, uh, Ben, what questions do you guys have for these guys? Because if I could say, uh, how old are you guys, by the way? How old are you? How old are you? 30 36 36. Okay. So about when I was 38, when my dad was 37 and he was delivering pizzas and the neighbor kids used to actually call and request him just to mock us. So we were super, super poor. And so why only reason that I help you is because I kind of want to help like the younger version of my dad, but I couldn’t help. But my highlight was I was 27 I told it as I was like, that’s it. I’m going to hire my dad tech. You got laid off again. So I was 27 I called my dad, dad, you are now hiring these guys to do one. I’m like, anything, I don’t even care. Okay, come on. And he’s like, are you kidding? So we moved here from visit, visited for a month from Minnesota, drove down here. He lived at our house and he was like, son, do I have to do anything? I’m like, no. I mean you gotta do something because otherwise it’s like a handout, but just figured out what you’re gonna do. So we didn’t have to be up for the county because we had a, our first baby and Vanessa wanted to spend more time there. Baby. 30 days.


that he came on after Aubrey is I was pregnant with the Angelina. Becca had her yet.

Okay. So it was do we enter to verify bonafide babies? But all I’m saying is like, like that was, I had to go through hell growing up suit before seeing that. People say, well did Julia report? I mean, yes, there were boxes everywhere was in the carpet. We have, these are clues. You know, we had the couch with a plastic on it. You know what I’m saying? We this [inaudible] I got the yellow boxes everywhere, you know, try to find creative ways to eat oatmeal every day. You know, [inaudible] I kind of powdered water powder milk, you know, and it says, and so I was very aware of that. And so I’ve always wanted to like help that version of my dad cause my dad had a degree. You can check that box, graduated second in his class or obs diversity check that box had all the 4.0 stuff. But no practical skills. So you guys are, these guys are like the personification of why we started this and why we do what we do. So what do you guys have for these gaps about implementation? Um, Harley, you know, you’ve got clients that won’t implement their stuff and you know what I’m going to do? I’m going to take this audio, I’m going to send it to them. So what’s your question? All right.

So I believe Jen, there’s neighbors. Yeah. Um, so Jen, you made a very quick comments when I heard it I was like, oh my God, this is awesome. You said, uh, we needed to spend time working on the business and we just didn’t think we had the time to work on business until we did think we had the time. So when was that moment where you thought to hell with it? We just, we got us, we gotta delegate time to working on the business.

Has Anybody ever thought that? Cause they’re Mormon. Yeah. To him.

We believe there’s a hell. So yeah. Welcome. Was it Marshall Works theories?

Was it just something you had a life moment you realize when did this occur? Um, I, being here in person is really helpful for me because I went to the financial conference with Paul Hood. It, I don’t know, it was the first one, but I think it was one of the first and I realized that I, cause we had kind of tried to work me out of the business and so it would just be Jared so I could just be at home with the kids because being a mom is important to me and you know, I could, I felt like I was never doing anything all the way. Well like I was always falling short in every area. And so I went to the conference and I realized that Jared and I are partners in this and then I needed to be more involved. And that’s when I started coming to the coaching meetings. And I, part of that was that I realized that I had certain skills that Jared didn’t have

[inaudible] like I’m very much

a numbers person. And like even last night I was telling him something about like our credit card statements and you just start over. And I’m like, yeah. And so it took what, what I realized is that it’s going to take both of us and that we’re going to have to sacrifice. And figure stuff out. Like we had to figure something out to make it to where I could be in the office more, come to the coaching meetings, be more dedicated to the business now so that later I could have that time, you know, to be with the kids later once we got that time freedom. But that time freedom doesn’t just come because you want it, like you have to do something. And so thankfully my sister is here at the time, so she’s someone I trust my kids with that she had him a lot. And so as able to sacrifice time with my kids at the time, so like work on the business where it is now, you know, I’m able to do a lot more in a less amount of time. I don’t know if that makes sense.

Well, it does, cause we were talking last night about systems that we have now that have created that, you know, created that, that, that time, you know, so it’s, it’s working hard and creating that in the middle of energy. I will say this in summarizing something here, um, you too much like me. Uh, I have won the game of life, you know, my wife is awesome. So I met her. You eat for my masters health, why would you throw your life away? Marry that guy. She is very good. And so you are here, you guys are a great team and I think that that is what they’re doing is as a team and if you have clients where there’s couples and they’re willing to work with each other, that is a superpower that is like awesome. Also impossible when the two people don’t agree on their life goals and they’re going against each other. That’s a weird zone. So you guys are like the super couple. This is go see the premarital ton.

Okay. It does also help marriage though working together. Yeah. Yup.

To be able to work past this thing so they will listen to the question.

Yes. Um, were there any like major daily bad habits that you had to kick in order to pursue your goals and maybe a new daily habit you added to help them stay on track?

Number one was alcohol and drugs.

Let’s see. Any baby I need a habit. Maybe just that you’re going, this is a waste of time. Yeah. Yeah. So, okay, here, here’s one is, is actually,

you know what I mean? It sounds so simple, right? Is making the to do list right in the morning, sitting down, taking the time and focusing on what’s going to happen that day. If not, you’re just letting the day run you, right? Cause things are gonna happen, right? You’re, you’re left at the mercy of whatever fires happen, which there’s a lot if you don’t have stuff in place that the handle and which we did. Right. Um, and so just sitting down, having two lists, you know, debt to be pro productive and really focused on what’s happening in that day. In fact, can you set aside one day, was it to, for instance, like to work on drive assignments and, yeah.

So Marshall for a long time is trying to, he’s been encouraging us to set a schedule where you do the same thing all the time. And we’re, we’re slow learners but we, we’ve got a little bit where, um, so I set aside a certain time, so I am in our office twice a week and on Tuesday there’s things I do and then on Thursday there’s certain things I do and then other things fill in the gaps, but I have to do those things. Those are like the top prior because they’re the things that are going to get us to those, to our goals. Okay. Have you had to fire somebody as a company so far? Yeah. Yeah. We fired the first time. Did you, did you fire your, for first person after you started working with us? Where do you previously fire people? It was before.

Yeah. We have fired someone before. Yeah. But it wasn’t

when you start recording calls and you recognize the level of Jackass Ray that was occurring, did you pull bad when you to fire somebody or how did you do that? Why did you feel

she left or we assigned her

and she locked, but it was going to happen.

Okay. Yeah, no, have you,

sorry, can I add one more thing? Yeah. Like, I used to make a ton of excuses, like Marshall would be like, how’s this? And I’m like, oh my kids are up late, or something. Kids this kids that. And very gently Marshall kind of, he said like, you’re going to have to decide to let these excuses affect things or figure out a way. He said it much nicer in gently, but it made a huge difference. And because I started, I could hear my own excuses to myself and they were ridiculous. I’m like, well, just figure out another way. So don’t do, I don’t know what, I can’t think of a good example, but I stopping stop making excuses was something that was really big for me because then I was able to kind of figure out why I actually wasn’t getting things done. And then I was able to find a way to get those.

Well, one thing that was interesting about excuses does, I remember meeting with Jim Stovall years ago and he’s talking about, um, reading books, which he’s a blind man. So I was thinking, what are we talking about here? You know, he’s that guy. He explained it in the book, you said explained it to him. But he will listen to a book and he’ll listen to the audio of the book and it usually takes about who is gonna hear, listen to audio book before. But for him it’s kind of hard to read a book. So he’s Braille is not the old. So he decided to get audio books, but the guy and Jordan, how many books did day does he listen to? [inaudible] he reads a book every day. Oh, book every single day now. And it takes him about four hours. Two hours or three hours. Please speeds it up so much. But like I remember being at a time in my life where I was around people that said, I just cannot find the time. Read a book. I struggle with reading. I don’t do well. And then I remember week with Jim Stovall and he’s telling me how he does a book every day. And I remember just it’s, I didn’t get an excuse for anything. You can just, you know, you can eat, it can easily say I’m blind, therefore I don’t read books. I don’t think anybody would be like, that guy’s a weasel.

Like I can’t read. I don’t think anyone’s going to do that. Right. My Guy Kv, what does he know?

No, but he in fact writes books, which requires him verbally communicating and then he has to listen to his own look again. I mean the process of writing a book when you’re blind does really hard. But the process of writing a book at all is very hard. But I mean I think we all have an excuse we can make, it could be reading. I just don’t have time to read a blog. I just know whatever. I don’t know what that is. But like whatever excuse that is, you can totally make that an excuse. And as you’ve posted it on Facebook, someone will usually say, you’re right, because everyone has excuses and they all want to have excuses with it, you know? So you put, I struggle with whatever we’re doing. You’re right. You know, and it just, you can be like an awesome mom or a bad mom or an awesome, bad or bad. Now Cross a business bad of you to do too. It’s a choice thing, you know. Um, what other questions do you guys have for these two? These are the, these are the super clients. Let’s look and they’re like from the cots. So I have a question. When it comes to implementing systems and management, what was the most difficult system for you?


That’s a great question. Um, can you think of any way the office with Casey at all or I mean because [inaudible]

okay. Yeah, it’d probably okay. Here what it’s technicians and checklist. Okay. That’d be the most difficult. Although it sounds simple. Um, but uh, but you know, every day they have their checklist of what to, you know, make sure they have everything they need on the truck, make sure they go over all their appointments and everything else and making sure that they’re completing, uh, the, those checklists. Cause at first I think, you know, the technicians thought, hey, it wasn’t necessary. But before that, I can’t tell you how many times or how much time was wasted because they’d forget something for an appointment and they’d have to drive all the way back, grab it and go all the way back. Right. Um, but I think the checklist and implementing that because they didn’t think it, I, I feel that they didn’t think it was necessary is what’s crazy is that has

been working with business owners. I don’t, um, I don’t understand. I think most people are normal and I’m probably not. So that’s probably the difference. But I think most people don’t want you to the exact same meal every single day. The exact same behind. But I preferred that. So I was a single man. I would eat the exact same time, the same meal, no variety or the same schedule. And I don’t even seek new things, which I think good. Look my super power for business coaching cause I just don’t care. So if I moved in over here with Larry, I’m like, Larry, moving on your couch buddy. We auto ship the same meal every single day. Cause I, I have no desire for variety of it, of any kind, which is, I don’t think it’s normal, but most people who are normal do want a little variety. I think therefore people hate checklists.

They hate systems. They hate doing the same thing every day. How have you been able to focus on doing the same repetitive things over and over? You don’t at work, which gives you, by the way, the money to experience variety in life. You know what I mean? That you can go to where we really want to or go on vacation or put your kids on school, but you got to be consistent at work. How have you guys been able to stay no to all these new ideas and focus on the things that work? How have you been able to do that? Oh, you got some,

I think one of the things is as we’ve done that we’ve seen the success from it and that’s kind of addicting. It’s like when something works, you want to keep doing that. And so we’ve been able to, um, as we’ve created the systems and they’ve worked, we’re more incentivized to create systems for other things because we know that they’re going to work as long as we’re, we hold our employees accountable as well. Cause we can come up with great systems, no problem. But like implementing them and holding people accountable is what’s hard for us. And, but as we do that, the business improves everything. Holding

people accountable. What’s the hard part of holding people accountable? Um, well I mean, I, I I don’t like making people mad. Yeah. But I mean that’s, I mean that’s, that’s changed. You know, that that’s changed as, as we implement it, you know, then it’s, it’s uh, you don’t really care as much. You’ll be cool here. Loves to say, I told you so. I live before I told you, who here is energized by conflict or rejection, get somehow fun. And that is just something I found that like, it’s interesting. We’ve you look, if you listen to the story, John’s listening to Henry Ford or Thomas Edison, imagine what it would be like to be married to Thomas Edison when he was 38 he had invented at this point the light bulb and it took him though like 10 years to come to the light bulb. Could you imagine what it’d be like to be ready to somebody who for 10 years is trying to work on one thing with no success?

They would. He’s 38 years old. You saw it in the show last night. You 38 years old. He’s like, he finally has money. First time he’s like, dudes got money, he’s famous. And he’s like, I really want to transform the concrete industry. What? And he goes back at it again and homeboy loses it all again. Then he comes on back. And for him, money is not the goal. It’s the process of grinding it out that you liked. I think about this, uh, what? Disney, he lost it all twice. Could you imagine what it’d be like to be his friend? He’s 38 with Walt Disney. I always myself in the same conversation as these people, so I know their ages, but Disney was 38 lost it all again. Could you imagine what it would be like to work for a guy who comes up with a mouse safe boredom.

First of all, let even healthy to be a guy who’s running mouse mice all day, all day. And then he finally comes up with the mouse called mortar and mortar. Where was the mouse that everyone loved? Oh yes, it’s great. But he didn’t file the paperwork needed so he lost his character because his partner stole from him. So he went to bankruptcy again. So he’s like, here we go. You know, and I think it’s a certain resilience spirit. You have to have to be an entrepreneur. It is not normal. Have you gotten better at that gym for getting over? Like what do you have to hold someone accountable and they get mad and does it bother you anymore? How do you deal with that?

I’m not so much because one of the things was in the beginning we um, a term we learned was being held hostage by our employees because we depended so much on them. We didn’t have systems written out, we didn’t have very many instructions written out. So if they didn’t do the job, then we are going to be doing the job. So we let them do a terrible yeah.

Yeah. Cause we dreaded letting them go cause we knew what work [inaudible]

like having a four day work week, I knew you would prefer five.

It’s done. Okay. You’re working, you’re working Friday. We’re going to go to four.

Hey John, I lost my freaking mind. He’s like, what? I prefer sick. I mean I think it’s actually unethical to not work six days. That’s my words. But because it’s in the Bible, but six days is the thing. Exodus Angeles is six days. I’m all about six days. Four crushes my salt. But if I were to run it by everyone, say who here wants to work six days, probably not. A lot of people are excited about that idea. Furthermore, if I said, hey, let’s all agree on the playlist, what do you want daisy? You get to choose the playlist. What’s your favorite artist? You can choose one group left. Who knows what that is? Not like that Felicia, you’re in charge. You’re in charge today. What Song? Artists, fans, man. James White. Sam Smith who find Sam Smith to be whining. I like Sam Smith. The thing is if you went around asking all of your employees or teammates, what song do we all want to play, you’re never going to get consensus. So the key is to kind of be okay with design the business. How do you like it? So what’s your goal now with flat test this year? What do you, what are some goals? What are you guys working towards? Where are we going with Platon best? Yeah,

so our goal, I mean right now our goal this year is to, is to put, was it 20% back into the business for, for marketing? Yeah, about 20%. So w what we’re doing is we’re, we’re tightening up on ourselves, you know, and, and make sacrifices to free up the money, right. To implement back in and to bring in more. And,

and we have, we know that these systems work. And so by putting money into something that works, we know that’ll be fruitful. Yes, we’ve been able to measure which before we never did, but we didn’t really do any marketing before. We didn’t

measure anything with business. One of the things I, it was, I don’t even really lead this building some real, my house at Atwoods hobby lobby, Tarzan. But it’s one of the criticisms that I hear a lot on item 13 point assessment calls. People feel I’m on the phone. I’ll ask if you have any concerns before we decide to move forward or not. I like to ask that question and I want to be like, well, I heard you’re shady or you’re alright. You read up, ready to go find it. You can, and you see this, you run into this, you don’t learn all sorts of great things about me that aren’t true, but they’re online. Where do you’ve seen this? This is what I have to, and it’s the fire someone for being late. Then they go online and say you’re a racist. That’s a fun one. That’s a fun one. You know? So I explained to basic, because I am racist, she has to be in charge because print only Hispanics diversify the workplace. [inaudible]

you see that though? That you get that, that paid Europe. I think we get a lot of these people will say that our systems are too simple or too simple. We’re simple people. We’re just like Billy Madison’s with business. Jason Penguins run around. Um, do you like the fact that the systems are simple or do you wish they were more complex than have more like Ted talks, sort of verb, you know, ted talk. Oh, simple as can be. Simple is better, you know, simple is better. Yeah. But that’s the, that’s the hard part. Your, that can be the, the, the difficult part is taking some that could be complicated and breaking it down, um, to, to simple means where we’re a third grader can do it with a third grader or I can even follow, it can be that simple ted talks video about marketing and got confused. And if honestly, if you’re done that where you’re like, what was that? That’s like someone chasing their tail. It’s like the same idea in circles. You never really get to any where the ethics of marketing today. Capitalism in America. Are we going to ne again? Yup.

Oh, sorry. I think people look for like complex solutions because they think it’s like, there’s gotta be a secret, but the secret is yeah. Is that, that’s what it is. It’s a simple system. But like you just have to do it and keep doing it and keep doing it, which we struggle with but, but when we do it works. And I think that’s probably why people think that if it’s too simple, that’s a problem. Cause there’s gotta be a secret. That’s a secret. Yeah. Any other questions that you guys have for the daisy? So are there any, has there been any times since you started coaching that you found yourself having to work, um, in the business instead of on like kind of reverting? Um, and what kind of systems did you put in place? Like if you had somebody that quit and now you’re like, oh, now I’m on the opposite end of the lake yourself. What do you guys do so that you guys keep yourselves working on and up?

Well, it starts, well, I mean, people were, uh, they were used to me. Clients were used to me and you know, being out there, especially home inspectors, right? Uh, so w you know, we have homeless veterans, subcontract is out for termite inspection. People buying home, they’re a big clients, you know, we make good money from them. Right? Um, and so usually with me on there all the time, all the time, all the time with that. And so they would request me and I’d kind of ease it out and I’d let them know, hey,

we’re working on, on building the business. I’m working on the business. So we can grow. So I’m not going to be in here as much. Final story that you have to share before we go with file. Two minutes here. Yeah. The group interview guy who you interviewed, he didn’t get the job and then he emailed you like, can you stretch story? So beautiful. Yeah, absolutely. So we started a group interview. By the way, group interviews have changed the business. I mean they, I mean we have people so we don’t, we’re not held hostages. She was saying we can let people go and that no fear of blood people go because we haven’t had replacements. Right. But anyways, we’re holding group interview. Um, and so the group interview just start at five and a, and then you know, someone, it was like five oh two in the door opened.

Uh, our system already left. So I went in and uh, didn’t you, cause it was lost, something like that. But anyways, I put the interview on hold and went over there and said, everybody heard me talk to this guy and I opened the door and I said, hey, are you here for the interview? Said yes. And while, I’m sorry, the interview’s closed, it closes at five, like it’s five oh two said exactly. And, uh, and so he wasn’t, he wasn’t exactly dressed to impress if he, when they’re late for interviews or late for everything by the lake, but yeah. Yeah. And He, so he took off, we heard him speed off. Next thing you know, we got a, uh, uh, when I show up the next day or our sister said, hey, did you have an interesting situation at the interview? I’m like, why turn someone away? And she showed me the email that this guy wrote and he left and he left a voicemail, you know, both equally, um, as a as impressive.

Yeah. Just full of, uh, full of f bombs and, and you know, I’m an f nut apparently. So if y’all can let me know what that is all, um, and, uh, and just all sorts of colorful language and, and, uh, which made me really want to hire him afterwards. So, um, and then, and then after the voicemail, same thing, uh, with just all sorts of black colorful information and about how, I don’t know, we’re not professional and everything will sound, but anyways, it was great. It was, it was a great experience, but I mean, that stuff’s going to happen. But you know, I mean, you’re going to have, uh, you know, people that mad. Yeah. Well that’s okay. We have one more question. Yeah. You have a question. Um, what big dream or goal have you seen come true as a result of your business growing successfully and you know, what was it maybe more time? The reason why we started the business in the first place is I wanted time freedom. Um, and I sold that could happen with the pest control business, um, because you have a lot of repeat business poom poom poom just people coming back and back and back. Um, and, uh, and that’s, that’s what we wanted. Um, and after being in trying to do it ourselves, if we’re in that Rut and it was scary because we’re just stagnant, just stagnant.

And now we have the staff in place, we have the systems in place. So like one of the things he likes to do is go hunting but he can also take our kids and they love being outdoors. And so this year he was able to do that and the office ran just fine without him, without cell service. I didn’t get any calls so I was like Yay. Cause before it was like whenever he leaves,

Oh yeah I have fires. What had happened, the fires would happen. I wouldn’t have reception and it would, yeah. So as long as we have that anymore cause yes, fires are our, I mean when we get a fire we try to do something where it doesn’t come up again. And it’s been great. I can’t tell you that the stress level is, is way down. You know, it’s a more balance with home life, family life and the stress. And so it’s happier. But that, that comes through creating the system.

So you guys know this, you’re talking about the F six. The whole point is a big business is just a vehicle to get you from where you are to where you want to be. Just like the car you drove to work today was just the vehicle to get you there. And if any point your car becomes the destination, that’s a problem with your life. You know what I mean? Or if you’re spending your whole day in your car like, Oh man, I don’t want to get out on my car. Oh that’s, that should maybe maybe your car is your goal. Maybe that is your destination. But these guys have goals for faith, their family, their finances, their fitness or friendship and fun. Are we perfect in every area? And no, but it’s really cool to see what difference a year and a half can make. And uh, I just want to give you guys a huge round of applause.


no, I want everybody here that works here to be able to hear how they’re making an impact in your life.

Yeah, thanks. Thanks goes to you guys. I mean, we couldn’t definitely couldn’t do it. We tried doing it without, you guys didn’t do it. Didn’t work. And so we really, really appreciate it. Thanks. Great job, everybody. And when we go three, two, one.


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