Life Gets Easier When You Do Hard Things | The Coach Calvert & Success Story

Show Notes

After watching: his son die at just the age of 19, his other son struggle with drug addiction, his wife leave him, and his physical health deteriorate, Coach Calvert started out of the mess.

I’ve had the honor and privilege of business coaching today’s guest for over 7 years and during that time I’ve learned that despite losing his son to disease at the age of 19, nearly losing his son to drugs, losing his wife to divorce and losing his health due to repeated back injuries he never quit and always kept going. Coach Don Calvert is the founder of and on today’s show he shares with us why life gets easier when you do hard things.

  1. When you played at Oklahoma University, you got carried off the court.
    1. I played against Larry Bird and he was incredible.
    2. I had come a long way and my sophomore year I got to suit up and play. I finally made a bucket and they carried me off of the court.
    3. After I left Oklahoma University, I started coaching at Oral Roberts University.
  2. What was the first awful thing that happened to you?
    1. My son was not growing like he was supposed to, so we took him to the doctor. We found out that he had a muscular disease.
  3. What was the second thing?
    1. There was a time when 3 members of my family were in the hospital for 10 different times.
  4. What other things?
    1. My son passed in 2002 when he was 19 years old.
    2. Right after that, my wife divorced me.
  5. What good thing happened?
    1. My son and I get to go to a Bulls Game.
    2. He got to see Michael Jordan and Dennis Rodman.
    3. Dennis Freaked out and put on a little show for us.
      1. Dennis –
  6. How is your other son?
    1. He is working for me now.
    2. He went down a bad path of drugs.
    3. It is still painful for him to think about his brother.
  7. How did you life get worse?
    1. ORU was hurting in those days.
    2. My dad and I got fired after having a great program started up.
    3. After that, I started having back issues and could not use the left side of my body.
    4. I have had 10 back surgeries now. 2 of them were in Germany.
  8. When did you decide to start a business?
    1. I got fired again and at that point, I went 100% into score.
    2. I had everything going wrong with my life. I didn’t have anything left, I had to dive into this.
    3. I started this in 1995 when there were not any “Basketball Programs”
  9. How did you handle coaching clients when you started without Clay?
    1. I didn’t have any coaches until 2007 and the only reason I did is because I could not walk anymore. I had built myself a job.

NOTABLE QUOTABLE – “For I know the plans I have for you,” declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future.” – Jeremiah 29:11


329,000,000 Americans

9.1% of Americans Start a Business = 30.2 Million Small Businesses 

90% of Startups Fail: 

.009% of Americans Will Be Successful in Business

Action Steps:

  1. Make a note to come back in February to Amazon and look for a book by Don Calvert. Daddy, Am I Going to Die…?
  2. Go to and ask… “Why is he successful?”
    1. The only reason is because his life got easier as he did hard things.
Business Coach | Ask Clay & Z Anything

Audio Transcription

Facebook The Coach Calvert Success Story Thrivetime Show

I have had the honor and privilege of, of business coaching a lot of great clients throughout my business coaching career and I’ve had the honor of coaching today’s guest for over seven years. You see, during that time, I’ve got a chance to really know who coach Don Calvert is and what he’s all about. The founder of score B ball, Don Calvert, um, has shared with me a lot over these years and, and throughout this time coaching and growing together and helping him take his company to the next level. I’ve learned that despite losing his son to a disease at the age of just 19 years old, despite losing his other son, almost almost losing his son to drugs, despite losing his wife to divorce and losing his health due to repeated back injuries, he never quit and always kept going. You see, coach Calvert is the founder of score Basketball and he’s a tenacious man, a diligent man, a heart, a hardworking man, and a man who’s been a joy to coach and to approach on a weekly basis with the, um, he’s a guy, is he sixties. He 60 years old. I’m 37, he’s kind of like a father figure that I happened to coach it just an awesome relationship and I can’t wait to share it with you. And on today’s show, Gore basketball’s founder, coach Don Calvert shares with us all why life only gets easier when you and I do hard things.

Some shows don’t need a celebrity in the writer to introduce a show. But this show dies to may eight kids, Koch created by two different women, 13 multimillion dollar businesses. Ladies and gentlemen, welcome

cause the thrive time show.

Yes, yes, yes and yes. Stripe nation. On today’s show,

we’re joined today here with my brother from another mother, mr. coach Don Calvert. Sir, how are ya? I’m doing great. Good to be here. And we have Paul Hood, America’s number one CPA in every way. Paul Hood, how are you? I am amazing. Play. Well Paul, uh, I’m excited to be on today’s show. This is kind of a unicorn event for me because, um, I got a chance to your, you asked me to, to speak at a financial seminar that you did there with your, your team at your beautiful new home. Uh, uh, 25,000 square foot home, by the way. And uh, I knew that, I know that you grew up so poor. In fact, it did. Tell me if I’m wrong. Did you not as a family eat roadkill on many occasions? Seriously? No exaggeration. Yes sir. Now my mom wants me to clarify that it was roadkill, that my dad swerved car to hit.

So it’s not like we picked up things with flies all over it, but that was, you know, we’re Indian. My grandfather was full-blood Indian and he just had a real thing. It’s a real thing. So he took out a deer and then not a deer. No. You want to be like possum or raccoon or, yeah, deer tastes like chicken. Just a little chewy. Oh, okay. She also took squirrel brains and put them on my teeth. You know that like, you know, when you’re so poor and your kids are teething, supposedly Raul squirrel brains or an anesthetic, are you being serious? I’m 100% serious.

Shunda wow. Ah, this is Indian land, baby [inaudible] blah, blah, blah, blah, blah, blah, blah, blah, blah, blah. Woo. I just want to, I am your


Ooh, I lost my mind, but I got it back. You’re saying that you grew up so poor that your mother took the brains, the brain out of a squirrel or multiple squirrels and put it on your teeth as some sort of what?

Yeah, just so when you’re teething, when you’re a baby, you know you get, you can’t afford to go and you know

who, who has the conclusion, I know what I should do. That cute little squirrel. I’ll rip its head off and then crack open it skull and put, I mean, is that, is this really a thing? Yeah. You missed it with made squirrel time. I think there’s much more here. I want to go deeper down this, this, this pen. Cause you know, coaching, a lot of times kids grow up and they’re like, I grew up so poor. A lot of older guys, they’ll say, I grew up so poor that I this, um, I’ve, I want to go back to this because coach you also grew up without, without means, you know, your, your, your, your dad was a traveling coach who was gaining traction with his career for a long time there. Uh, give me one more poor moment and I’m going to have a coach Calvert one up. You

okay? Well, yeah, I don’t know what to pour. I do know my, you know, you’re winning so far, by the way. My dad, you know, he was every man on my dad’s side of the family’s and alcoholic and so, you know, he didn’t work much or anything. My mom worked. But you know, I, I know that I don’t like coffee today because he would take just the cheapest coffee grounds and go over to the sink and pour hot water and he’s coffee and then stir up the grounds without, you know, we couldn’t afford a coffee pot or, you know, something like that. And he would, you know, I can just see him. He’d spit the coffee grinds out and yeah. And he, you know, my dad, he ate squirrel brains. So it’s just, it’s Indian. It’s an ND. I don’t know if it’s a poor thing or if that’s an Indian thing.

Coach Calvert please. One up him on our battle to be the poorest. I thought I was poor. I wasn’t that poor. I, we were raised on hamburgers and Cokes and French fries and that was like our three food groups. And, uh, we were raised on tennis shoes and tee shirts or right now I’m, uh, helping you to, to write your first book, you know, helping you finish editing up your book. I’m excited cause it’s a powerful story. But as I read the manuscript, which you gave me, um, we were officing out of Steve Kerrington’s office because the flood was a, it destroyed the room. We’re now in completely, this room that we’re in right now was four feet underwater. I mean it was past my waist. Crazy. And then the office was within, I’m Andrew, you were there. We were like right there with us. So close, very close to flooding.

It flooded the casino. So we’re officing at Steve Currington his office and I thought you don’t have to do, I’m going to go ahead. I can’t sleep. I wasn’t like worried, you know, like I’m like, Oh if we lose everything is my life over. I was more of just like, I can’t sleep cause it could be happening now. You know, we’d already moved everything out, but I’m like, when you’re, when you’re, when you go downstairs and you see that your studio is four feet in water, man did this, this chair I’m on, I had to throw it away. But the one that originally had it was floating. I mean it was crazy when I discovered it. I was like, what in the world? Um, I’m thinking like what we’re, you know, what else could happen? And then the office is near flooding. So I got your manuscript and I’m like, I’m going to read this thing.

And when you edit a book, you read for the spirit of the book and then you read for the letter. Second, the spirit is like, what are we trying to say here? And the letter is, you know, are we spelling it right? And everybody, just so you know, if you ever, if you ever wanted to write a book, this might be helpful for somebody out there. Usually. Um, Ernest Hemingway said, the first version of anything is a poop. Um, and Paul Graham, the famous developer coder for Dropbox and read it and Airbnb, he said the first eight iterations or some that are not very good. Eight. So I’m reading your book and it wore me out. Like your book was like, I’ve got to go to Atwoods, I’m going to cry. And then I thought, okay, I’m going through the tough part of the book right now.

So I got to go to, and then I’m going, Oh, here it comes again. And I’m talking about 3:00 AM Gushers down. Atwood’s isn’t open at 3:00 AM I’m over in Steve’s office. Just weep seriously. And I don’t cry a lot, but it was brutal. There was probably five or six moments, maybe more where I think most people would have thrown in the towel. And I’ve had the pleasure to serve as your business coach over the last, you know, five, six years, maybe go closer to seven at this point. But I, I um, I knew you’d gone through some stuff and some of this stuff has been with me. I’ve, we’ve gone through it together. I’ve seen money be embezzled, but from, from you, how much money was embezzled before you and I caught it 20,000. I’ve seen this as a kid. You knew forever. You’ve known this kid growing up.

He was my son’s good friend and he stole 20 grand from you. I saw that. And as a coach, you’re one of your duties is to make sure the accounting side of businesses is going well until you turn it over to an accountant like Paul to get into the nitty gritty. But just looking at the income and expenses and we’re going, Whoa, money’s missing. I said, I saw that happen. Um, I’ve seen a key employees just up and quit randomly. I can’t tell you how many front desk women and dudes I’ve seen you go through that there were literally 10 that they just cannot seem to show up to when you have a tough rules, like show up for your shift. Don’t talk about your problems. Yeah, I mean I’ve seen that in front of the people and yeah, I’ve seen that. I’ve seen, I’ve seen a lot of crazy things happen. But reading your book, there was five or six really terrible moments and that would have caused most people to quit. And so today’s show is called life gets easier when you do hard things because that is something you believe God truly believe it. So coach, let’s talk about your life. Let’s talk about since you, um, from college on, you’re playing basketball. Oh, you [inaudible] you got carried off the court.

Tell us about that. Uh, it’s just, um, my first year I didn’t get to play and didn’t get to travel and didn’t get to practice much. So I worked really hard all year. My sophomore year we had a really good team. We won the big eight for the first time in 30 years. We made it to the sweet 16. Uh, we got beat by Larry Bird, uh, in the sweet 16. It was clear here you played against Larry Bird for about a minute. So the, is it closer to seven feet tall? There are six foot eight. All I know is he only scored like 30 and had an average game. But how slow was Larry legend? I had no idea that was going to be that good. I mean, I thought he was good and he dominated us. Was he slow? Uh, he did that thing where you throw the ball over their head and then you pull it back and then the defensive player turns and looks at the other way. And then he, he had all these fakes and moves and just, uh, you know, was it hard not to want to just take notes while you’re watching him play? Oh no. I remember a coach talking about him before the game and I remember drew head and I think, and man, I can’t wait to see this guy play.

And so Larry Bird, I mean NBA hall of Famer. You played against him? Yeah. Yeah. Sidney Moncrief,

there’s some really good players that we played again, carry it off the, the, the, the, the court why. But what happened was that, uh, I had come a long ways and so my sophomore year I got to suit up and I started getting to play a little bit. And what happened was I had never scored in a game and I was about through 10 games in my sophomore year and I finally hit a bucket and they were really excited for me. I still, I had the picture of awesome Terry Stotts, who’s the coach of the Portland trailblazers now and John McCullough who coaches with him and Al bill. I remember the three of them carrying me off. So that was a highlight. Now where do we, when did the first no good, terrible, rotten, bad event happen? Oh, um, I, after I left O U, uh, I started coaching at ORU. That was my first oral Roberts university or Roberts university. That’s why I came to Tulsa. And, um, my son, who was a great kid, he was about two years old at the time. He wasn’t growing and he wasn’t developing like he should have. And so we started taking him to a couple of doctors and, um, we found out, make a long story short, we found out that he had muscular dystrophy. And

how did you keep going? Um, it’s kind of a long story, but I’m a man of faith and my Christian faith is what’s important to me. And I knew that God had a plan and a purpose in it and I knew that God was a good God and that he’s not a cruel God. And I knew that, uh, just from my relationship with him that I knew he’d be with me and encourage me and help me. What was the second no good, terrible, rotten bad thing that happened to you is a couple of things. One is my other son started having health problems and they thought that he might have the same thing. There was a, there was about a six month period. There were the three members of my family were in the hospital for 10, 10 different times. Three members of your family in the hospital, 10 different times, 10 different times. Three members would be, um, my ex wife now and then my son and then my other son, my two sons.

What are other terrible things? Cause I, the listeners need to read this book. You talk about the book of job

part two.

This is what you’ve been through seriously. Business Joe, part two.

Well, after my son died, my wife divorced me and that’s a bad story, but it’s also a good story because not a couple of years after that she reconciled with me and told me that, uh, you know, that she was sorry that she, she ever did it and that it wasn’t my fault. Uh, your son passed in 2002. How old was he? He was 19 years old.

You went to a bulls game with him?

Yeah, it was kind of a remarkable story. He told me he liked Michael Jordan a lot and we would watch ball games together. And so I’m a man of prayer and I started praying, Lord, help us out here. I really need something to work out for him to get to see Michael Jordan. And so a guy called me about a week after and said, Hey, uh, does your son like Michael Jordan? I said, yeah, he happens to like Michael Jordan. He said, well my company would like to send you and your son to Chicago and sit on the front seat and watch Michael Jordan while I understand you. You were trying to tell your son to quit looking at all the cheerleaders. So we had a lot of fun within there and every time we he’d look up at one of the cheerleaders, like yell at him and say, Hey, you can’t be doing that and yell back at me and say, dad, I’m not looking at the cheerleaders. But then, you know, just because I said it so many times, and then he caught himself looking the whole time. The cool part was, uh, Dennis Rodman, who you like talking about. I love Rodman. Rodman got thrown out of the game, uh, took his shirt off, threw it up in the stands, went running by us, uh, yelling something and so he put on a show for us. It was kind of fun.

Yeah. I, I w I love Dennis Rodman. Philippians other that don’t know is Rodman number 10. If you look up Dennis Rodman and Andrew put on the show, let’s put a link to it. Dennis Rodman on the pistons got a low contract every year. Paid very little, was all Devens. A player led the league and rebounds, and it occurred to him at some point while dating Madonna in his book, he says this, it occurred to him. Madonna was like, Hey, you know, Dennis, if you want to get paid, he got to put on a show. You’re an entertainer. Now remember Dennis Rodman graduated high school at the height of five foot nine and then two years after high school grew to be six foot eight as a 20 year old man. So he never played basketball or organized basketball until he was like 20 and he went to college in Oklahoma at South Southwestern Oklahoma state division two and he went to a school where people would yell racist things at him cause he’s like the only African American there and some kid who I don’t have the book in front of me, little short white, chubby kid, little white little kid who is like 13 I think said I’d like to be your friend because he saw him running around town walking around and he’s like, you’ll be my friend.

And he said, I don’t have a friend. I’ve ever had a friend, could you be my friend? And Rodman grew up in and out of his dad disappeared. His dad has over 20 kids from 20 different women. And so Dennis found out as a young man that you could actually climb into the raw sewage in Texas and climb under neath the road for over a mile underground in human VC feces. You could then come out of the manhole and arrive in the state fair. That’s how I went to the state fair. Every year you talk about determination, that’s sick. So this kid says, Hey, if you will, uh, I’d like to be your friend. And he says, okay. And so the kids said, are you going to be my best friend? So here are 20 year old guy who’s on full scholarship. The basketball star is best friends with a 13 year old kid.

And he said, what do you want for being my friend? And he says nothing. And he says, uh, I do want to have a business someday. And he said, okay, when I get to the NBA and make a lot of money, I’ll fund your business. And so when Dennis got to the NBA, he called him up and said, Hey, what? Start that business. And so today, Rodman excavation is a real company. You can see all over Dallas, Texas. And that is Dennis Rodman making due on a promise that he’d made to a kid who has been his best friend forever, which is such a great story because he didn’t really have friends in the NBA. He didn’t did he sit in the NBA? You couldn’t meet friends. And so the one lady he dated and felt close to is Madonna and she says, you know, you just need to stand out.

Yeah, he started, he started the colorful, dyed his hair and he started doing these jump kicks. But he would rebound and he would intentionally get thrown out of games cause he’d figured out that the fine for getting thrown out was less than the endorsements. Yeah, it’s really, so he made this whole personality and then he got stuck in that personality. Now we want Dennis to come back, come back, come back to, to look at him. Cause those things on his face looked so painful. Oh, he has to hurt. He’s been going through something. Yeah. So you, you, you went to the game with your son, but how old was he when he passed? He was 19, he weighed five, seven 50 pounds when he passed away. He was living a miserable life at that. So your, did both of your sons die? No. My other son factors at my house right now doing work for me. He

went down a path of drugs and got involved in the wrong people and it was just devastating for him. He still talks to me this day about how painful it is for him to think of his brother. So let’s, let’s, I’ll make sure the listeners recap this. And again, I don’t make too mean. I don’t mean to make light of it. I feel like I’m an optimistic person. You’ve known me long enough coach to know that I care. But at the same time I want to get it out there. If your wife or your son was born with the disease, he dies at the age of 19. Yes. Your other son is on drugs. Yes. Your wife leaves you. Yes. That point. Um, I think it got worse though before it got better. Yeah, it did. Oh, are you? Um, this is a story that never came out, but it should come out cause it’s true.

Should come out, shouldn’t feel bad about it. It’s true. Or you was hurting at the point. And you’ll remember those days when they had all the scandals and, or are you as part of the scandals, the new Richard Roberts era. Right. And we can’t verify what was happening or not happening. All we know is that Richard couldn’t find $52 million according to the lawsuit that came out. He couldn’t find, he doesn’t know where it is. So the city of faith was literally, you know, it was a blessing and a curse for us. Cause that’s where my boys went to hospital. But it was sucking money out of where you buy the millions. And so the school is really hurting. So anyway, make a long story short. Uh, our assistant coaches father had a lot of influence and Tulsa and he, uh, offered to pay $1 million for the business school if they would give her daughter the coaching job.

And so sure enough, he got fired. He got fired after having, uh, turned the program around and we’re having a successful run. We had lost to the Noma team in the nation by two points that year. We had, we were starting all freshmen and sophomores. We had a great program going at that point. So you got fired for after doing a good job. Yeah. Your wife left you, your son’s on drugs, the other one is dead. [inaudible] did it get worse? Yeah, it got worse after that happened. Um, I started having back issues and I lost the use of the left side of my body basically. And I had four ruptured disc. In fact, I used to have this running joke with my son and he was killing my back. I was kinda joking, but he literally was killing my back and he’d say, what’s wrong dad in my head, the or something.

And so again, to make a long story short, I’ve had 10 back surgeries, you know, 10 of them. And you’ve gone to Germany for these surgeries as people in America said, we can’t do anything else. Yeah, I’ve had two back surgeries in Germany. I was told that I would be in a wheelchair one day so that I wouldn’t be walking. Paul, make sure we’re getting this. His son, your son passed away. 19. You’re the sons on drugs. Your wife left you, you got fired from your job. Um, then you are having back problems. Faith check. That’s going good family not so good. Finances not so good. Terrible fitness. Not so good. Terrible friendship. Not so good. No, because when you lose church, when you lose your wife and you

lose your job and you have back surgeries, your friends don’t hang around too much. Andrew, you are a young guy. 21 years old. Yup. And uh, you have one rental house. True. You’re in the process of closing on your second house. Yes, we are. Your wife is a manager of a multimillion dollar company. Elephant in the room. One of my businesses. She’s fantastic. Um, you save what percentage of your income? Uh, it’s 50% of our household. How old were you coach when you were going through all this? I was started when I was about 20. So here’s the deal. Here’s the deal. Listeners out there. Listen to this. This is gonna. How old were you going to coach? We start going through this problem, these prompts, it started when I was 20 and when you got fired from ORU, how old were you then? There’s about 25 so think about this.

25 versus 21 some people are given lemons, some are given lemonade. Paul, your dad was an alcoholic. You grew up poor, right? Um, we all, everybody has their own limits, but it’s, it’s, it’s how do we, what do we do with it? And if right now though, from where I’m where I’m seated now, it could be, I might not have a good view here. It appears as though Andrew is our silver Spooner because Andrew was, he applied. Andrew how old? How old were you when you applied to work at Epic photography? It was 16 or 17 it was pretty young. And you started working there. Now again, a lot of people, Andrew, how many people have started working for me and had been fired by me since you’ve worked for me a lot. The number of people who are still around is much, much smaller and the people who are, who have been hired and fired, how many people do you think have been fired from your perspective? Just on the outside. I’ve watched a lot, uh, since I’ve been here over a hundred I believe. So let me kill my music before I, before I left I was an evil laugh. A joyful that was, yes.

It’s kind of like this

trip and you’ve wanted to urinate for awhile and then you get to, that’s how I feel after firing somebody.


Cue up this, this song while you can formulate any questions you have. Oh yeah, for coach. Cause today’s show is life gets easier when you do hard things and there is no, this is job part tube joke from the Bible went through a lot. I but this is Joe part two. That’s, that’s his nickname that I never call them out loud but I’m going to now moving forward Joe, part two. But let me hit play here on your theme song. Andrew, as you think about what questions to ask, coach Calvert already. There we go. Let me queue it up here. I feel it. Ah, there it is. Here we go. Andrew, face to face.

Dedicate the song to enter the silver. Spooner life is easy for this guy. No kids yet. He’s healthy. He’s got a job. He hasn’t been fired yet. His son’s not on drugs, huh? Yet there’s still time. I mean, things are like great over here and I mean, Andrew is, um, you know, he’s kinda got that almost like an Island vibe. Andrew’s like Hawaii for most people. I mean, he’s, he’s living the life right now. I’m gonna let me, let me cue this up. Andrew, this is your new theme song worthy of you. This is the new song, I think. Alvin, I think of you. Oh wow. A new one. Let me cue it up. Silver spoons is your, is your,

that’s it. That’s the song you were conceived to. But let me cue up. This is true. This is, I’ve heard the stories. Okay. Andrew

from our, from our EOP help desk. What questions do you have for coach Calbert there about doing hard things, Andrew. Oh wow. Uh, so I’m curious, uh, were there any,

I’m trying to concentrate. Yeah, I’m trying, I’m also trying to formulate this question. All right. Whatever. Silver spinner. Um, okay. Yeah. So, coach, were there any like books that you really turn to or maybe books in the Bible? Anything specific? Any quote, any book, any, Oh, this is good. Anything that you turn to that you’ve fixated on, that you like focused on, that helps you through all of those hard times that really helped you?

Yeah, because at that point, when you’re in that much grief, like I was, uh, you have to, you have to have things that you can hang on to. Right? Uh, what happened with me though was I struggled in college and I was going through difficult time. So I spent a lot of time in the Bible reading the Bible and I invested in that. So I felt like the Lord is building my faith up way before things ever started happening. You know, Paul, you can relate to that too, that you have to spend time in the word if you’re going to follow Christ. And so, uh, when things did start happening before I found out my son was gonna die. Um, so the Lord put me through something where my car broke down. At that point we didn’t have cell phones. I know you can’t imagine that, but I know there was no way to get ahold of anybody.

And so I spent two hours on my own. Well, in make a long story short, at the end of that two hours, I was reading a story and at the end of the story it was Jeremiah 29 11. My thoughts towards you, my plans towards you are not of evil but of good and you know, for finished in. And so what God was telling me was that, that I was going to go through hard times, but there was a purpose in it. And I remember thinking when I found out Carrie was going to die, I remember thinking, God, if that’s going to be the course of my life, then I want it to be for something great. It better not be for something average. It better be for something.

Jeremiah 29, 11, Jeremiah 29 when your son asked you if he was going to die,

what did you think? I remember thinking first that he was too young for us to have that conversation. I remember I was going to lie to him. Uh, also there,

and you don’t lie by the way. I don’t lie. So you thought about lying to him, which I just wanna make sure the listeners understand this. Reading your book, it’s like I, if everybody, if anybody’s out there and you have gone through something, there is something cathartic, something powerful about writing down your thoughts. And when you have somebody who has like an editing partner, you finally get somebody who can like take 20. In my case, I’m dyslexic, so it takes me about 20 hours of my life to fully read and get the book. I was like, there it is. But I think it’s, you wrote it. I think there’s, I mean there’s a part that, there’s part of the book where it says you are going to lie to your son and I know you had the thought. I’m going to lie to my son and I know you well enough to know just that idea alone. That had to be right.

Yeah. Because I didn’t want him to find out later on that he was going to die and then he’d say, dad, you know, why did you lie to me? Um, did you tell him the truth? No, I just, at that point I didn’t get into it and I tried to change the subject. Okay. I knew soon enough, I knew that he would find out soon enough. He and I never had that conversation, but I remember thinking one day and when he and I were talking, I knew he had figured it out. Yeah.

That is just I again, I mean you go to score B if you go, you’re going to see a guy who’s gained strength through struggle. You can see he didn’t stop and you ask clay, people ask me all the time and say, why do you, why do you coach businesses? This. This question was asked to me recently, my wife, we’re in the process of looks like building a building, you know, and talking to the people involved, and I said, why are you doing this? And I said, I feel called to do it. I don’t want to though. And they were the guys you want to? I said, no, no, no, no, no. I don’t want to. I said, why? I said, because talking to people, every one of my clients starts like this. I’d say 80% of them, it’s like they are right at the end of a breakdown and they need a breakthrough and the weight on that.

I had a dream the other night. It was the worst dream I’ve had in years. It’s crazy. Crazy. I woke up completely sweaty, stressed out. And what happened is we have 160 clients. The average client has 30 employees. So I was thinking, I had a dream where I was picturing all of those clients in all 30 of their employees and all of their dependents and realizing that they were all asking me, can you fix my business in a unison? It was super crazy stressful and I just couldn’t, I couldn’t get together. So I did the most mature thing I could do at three in the morning. I jumped in the pool. Oh, great idea. Totally cold. Bottle it off. Seriously. But there’s like, if when you feel called to do something, you, you do it. And in, in I just, I w I, what keeps me going is when you help people like coach who have, the only reason that you coach basketball is to help teach [inaudible] the basketball part is just the, the Avenue that we do it.

It is, but I mean you, you, if you go to [inaudible] dot com and you’re in the Tulsa area, or if you’re not, just go to the Google map and click around. There’s scripture verses, there’s words of encouragement. And I know a lot of kids, lot of kids, one I can think of right now who’s a grown man who’s told me twice when you weren’t around, um, w how much your mentorship has changed his life. And that’s all through basketball. But basketball is kind of a silly little game we played. We T you know it, Phil Jackson in his book, 11 rings, talks about more, more than anything. Um, he kind of views it as, he’s like a philosopher, a teacher, educator guy who’s on the planet to help people. A lot of people don’t know this, but Dennis Rodman had a real hard time. You would not, he was not coachable anymore.

And he was on the spurs and they kicked him off the team essentially. Yeah. Kenny took his shoes off over on the bench. He’s complaining. And so Phil Jackson sits down with Rodman, says Rodman. Dennis, I’d like you to be on the team. It’s Rodman, Jordan and Pippin, all three of them. And he’s like, I’d like you to be on the team. Could you please, um, share with us if you want to be on the team. And he goes on this diatribe about how he will not talk to Michael Jordan or Scottie Pippin, but they’re there and he’s like, why? And he’s like, I’m not on the team to beat him, to make friends. I’m on the team to, to play basketball, to win games, you know? So basically what I mean that’s a kind of can tankers thing? Well he sits down with them privately and he shares in his book, but it’s like, what do you need?

What do you, what do you need to just go out there and play? What, what can I do? How can I help you, Dennis? And he goes, I just want a dad. And so he’s like, um, you want me to be your dad? And he says, uh, yeah. So that is the relationship between Dennis Rodman and Phil Jackson today. I mean there’s this a lot, whether you’re coaching kids or you’re coaching business owners, you’ve got to figure out like why are we doing this? What is the, what is the root cause? Paul, you had a question for coach Calbert.

Yeah, I just have two things. One, um, Sean Stevenson, I don’t know if you know who Sean Stephenson is, he’s got a great book, is super and he talks about the majority of addiction. Start from self pity. And I want to commend you because you turned that cell, what could have been self pity and self destruction into a servant attitude. Cause also listened to a church services weekend that says, just because you don’t see the harvest doesn’t mean the seed wasn’t planted in my friend. You’re, you have, you have no idea that the blessings probably that you’ve put on other people. I, I personally had never had, you know, really had a dad. My parents were divorced when I was young, but my mom married a guy and it was in my life for about 18 months when from about 13 to 14, 15. And, uh, he actually showed, um, interest got me into boy Scouts, got me in a, coached me in sports and that, that 18 month,

you know, he died of cancer. Um, um, changed my life forever because it, and that’s what you do. My friend and I don’t have a question cause I can’t even imagine the things you’ve gone through. Cause you know, clay grown up poor, you know, pigs don’t know pig stink. I know, I mean crap, everybody eats squirrel range. You know, everybody that’s, you know, that’s, I didn’t know. But yet you knew coach, that you knew you were going through turmoil and you chose the righteous path. So I appreciate you man. There’s a couple of things. One is, um, my son was that way. He wouldn’t let, I would ask him how you doing? And he’d get mad at me. He said, dad, don’t ask. He didn’t want anybody feeling sorry for him. And he, he wanted so bad just to be a normal kid that he didn’t want anybody to look at him, that he wasn’t normal.

And so with that in mind, it was always a witness to me that I’ve never allowed myself to go there. I will not feel sorry for myself. Even through all these back surgeries, all the pain and everything, it’s, I just, I refuse to feel sorry. Andrew, I’m going to let you ask coach and a question here. I want to keep this audio though. This is Dennis Robyn explaining that he never did talk to Scotty Viven or Michael Jordan, which is crazy. Every, let me cute it about myself a whole long live on myself out got shoes. That. How often would you watch tape watch tape? All the time. Why? Because I wanted to. You know what you did before practice. I think anyone that has been around me as far as building a bus, I was the only guy to ever say, can you stop being a gym? And I get off the bus and Walter jam every day. I mean every game before game I go to a gym station with dentists. I’ve never had a conversation with Dennis in my life, so I don’t think it’s anything new. Why not speak to your teammates then? Well, I think it was important. Those were afforded me to go there and when it wasn’t, I don’t have to have a job to speak to people.

I mean, think about Phil Jackson. What a great coach Phil Jackson is. If he can get a guy, could you imagine what it would be like in an office environment? That’s why I love his books. He’s such a great manager. Could you imagine what it would be like to be on a team or be in an office where one person on the team who was the one of the best people on the team will not speak to the team. Could you imagine going to those, you know, free fall things where you fall backwards to develop T and unity? Did you ever go to any of those with your team? Know, trustful, trust falls? Could you imagine doing a trust fall with him? He would just let you hear the ground. Now here’s Dennis Rodman’s hall of fame speech. What you hear just part of this real quick so you understand what I’m talking about. I mean this is wild to the home

Rodman [inaudible]

yes, we got Phil Jackson up here. No, no, no.


So there’s Phil Jackson and Phil’s tried to encourage them to get together and he’s like, you can’t talk. And he’s like kind of a shy, introverted dude. Super emotional. But most people get up there and do their talk. He cannot, I mean for, for minutes, he struggles to get together. It’s hard to watch

[inaudible] um, the risk family.

But I’m saying the rich family, that’s the, that’s the, the, the, the family whose son befriended Dennis.

Um, they had a tragedy in the family. Um, we could go, they oldest son died of a heart attack and that’s the family that raised me in Oklahoma. And I’m sorry I couldn’t be there. Um, well I think, uh,

but if you think about Dennis Rodman, he would be dead according to his own words. If it wasn’t for the rich family, you coach, um, have changed the trajectory of a lot of different kids. You could have given up on the whole thing.

Well, the thing that gave me purpose when Carrie died was that God told me, one of the things God shared with me when I found out he was going to die was that I would help influence people. I had at this point, I’ve trained over 10,000 kids and

10,000 kids. And I believe we’ve had so far, I correct me if I’m wrong, that you had four players go to the NBA.

Yeah. I’ve trained for NBA players and

for your students have gone to the NBA from Oklahoma is a coach. Is it too late for me? I’m five. Nine. I might hit that growth part. Oh, when you’re on the verge, six eight. I’m almost there. I could wear heels.

It takes talent, ability, taste. I will look at players though. I have parents tell me all the time that my kids short, I don’t know if he can be a basketball player and I’ll look at myself and go yell, but take a look at me.

But there’s over over a four dozen players you’ve coached who played division one basketball. Yeah, I mean we can go on and on listing and outs over 10,000 kids. Andrew, you have a question for coach Calvert? Absolutely. Uh, so you mentioned that, uh, you worked at ORU and you lost your job there. So I’m curious, when did you, it’s kind of a two part question, it’s kind of rude. Um, when did you decide that you wanted to be an entrepreneur? One. And then how did these hardships help you overcome the adversity of being an entrepreneur and getting through those, those rough patches. So when, when did you decide to become one and then how did this all these hardships help you?

Well, a lot more happen that we didn’t go over. Uh, I taught at a school after I left ORU and it was a great place because I was going through research program with my son in st Louis and that’s when we became huge Cardinal fans and uh, because we’d stay at Ronald McDonald house there and we’d go to every six months. And uh, I was working there and uh, just started doing basketball lessons on the side cause a friend of mine who I helped son go play at Arizona and played in the final four and all that kind of stuff. Uh, I, we had coached an AAU team together and he had me start doing lessons at a place called champions. Well, I had just been doing it a little bit and I was coaching at this Catholic school and it was a great place, all that kind of stuff.

But all of a sudden they fired me. And so it was from that getting fired there that I went all in for score and I didn’t have a backup plan. So I knew at that point I had to get to work and I didn’t have time to feel sorry for myself. And at that point everything was going wrong. Marriage is going wrong, health was going wrong. Uh, family was going wrong. I remember my preacher preach and one time that God will get your attention through one of three ways, family, health or finances. And I remember going up to him afterwards and saying, what if all three are a mess?

Yes, God’s really trying to get your [inaudible].

So a score started out of that mess and it was from that though that I really got to work on it and did it in faith, but it also did it, you know, out of fear of there is no backup plan. I got to get to work every morning, every day.

The time will never be just right though. No, you started out of the mess. You, you put the, the, the, the, the, the messy middle turned into your beginning. Right. I mean that’s what happened.

And I, I knew I had ability and I was a tough kid. God had made me tough and I wouldn’t give up. I wouldn’t, uh, wouldn’t feel sorry for myself. It doesn’t mean things were easy, things were a constant struggle. But I started this in 1995 and there were never, there really wasn’t a so-called basketball program. There was a guy that was doing a few lessons but nobody had ever made it doing this kind of thing.

I was 15 when you started score and I was trying to think about what I was doing when you started score.

Yeah. Cause I didn’t start this when I was like 21 or 25 I started it when I was pretty old.

So I gotta ask you this for the listeners out there, cause I want to get into some specifics and I want to have time for Nick to ask you some questions as well. Nick has a reason. Oral Roberts university graduate and he’s doing a great job in our business. I kind of refer to as our program, but he’s done a great job starting off with the search engine team and then moving his way up to the sales team and now he’s managing a, a team of dozens of employees and thousands of customers and doing a great job. Um, we had to do some hard things to, to fix score. Kinda turn it around. Um, the product was good. You are a good coach. Yes. Boom. Great coach, great, great product. If you’re out there listening today and you have a great product or a great service, check Mark.

If you don’t check the box, yes, I have a great product or great service. Great. Feel good about that. Now we have a submarine. We have a submarine. We now have a Andrew, we have a submergence built. Really nice summary. Oh yeah. And we know that it does work. The problem is we’ve got about 99 holes in our submarine and it’s going to sink unless we fix them all real time. Entrepreneurship to court. Reid Hoffman is like jumping out of an airplane and assembling a parachute on the way down. So you are in a submarine and I usually when I get a call, it’s like the scenes from the submarine movies where we’re taking on water and I’m going to mention the things that we’ve had to change at score and then you can kind of share with us whether it was a hard thing to do or easy or what you, what your thoughts were. Okay. Uh, one, um, fixing the, just the website, getting your top and Google, was that a tough thing or easy thing or,

I’d say that was an easy thing. I knew I wanted to do it. I knew we needed to do it. I knew it was time to do it and so I had no trouble turning that over to you. I was excited. Yeah.

And I knew how to do it and I’ve done it forever and it used to be a hard thing for me, but I’ve done it so much. It’s easy now. That was kind of easy. That was easy part. Getting your team to gather reviews from your happy clients. Was that easy?

No, that was hard. Uh, there we go. One of the things that we worked on at first was, as you know, I had a coach that was working for me that he used a great coach, but he did nothing else. True. And I remember you telling me that I gotta let him go because if we’re ever going to grow this thing the way we want to grow it and get it to the point where it runs itself, we had to have accountability. And accountability is a great thing if you die, if you have no none, you have no way to hold anybody responsible for anything. And so that was one of the first things we did was that we had to start making people accountable. And one of those things was we had to start getting reviews,

no reviews, and getting you to get great reviews. You get after one, do a great job and then to get those great reviews. Now. Third thing we had to do was we had to install some sort of some type of call recording and call scripting to make sure the people actually followed the script when they weren’t you, because you always followed a script and you could convert. If 10 leads came in, you’d book nine of them for an appointment. When other people would do it, we’d say, this is what we have, and almost every meeting, Andrew, I would say team T, how many leads came in and this is the answer is I would always get, and coach, you can correct me if I’m wrong. It would be like, well, we think we had a pretty good, fair amount. So I said, well, okay then ten one seven 15 how many a fair amount? So then I would ask, well, what was the conversion rate? Did we actually, and we can, you can’t measure anything unless you can improve something unless you measure it, right? I mean, you can’t improve it if you don’t know the numbers. So I didn’t know the number, you didn’t know the numbers, so we couldn’t improve. But it turns out the people who are not wanting to get better hide the numbers. Am I, am I correct?

Yeah. And they don’t want you to know the truth. I remember you really getting onto one of my employees all the time because we’re trying just to get them to read a book. And you caught the sucker reading his book, right? For the meeting.

Oh yeah. Cause you said, Hey, we all want you guys to read this book. And then each week we would talk about a chapter and smart people can do this kind of thing. You’re like, well guys, tell me about 21 irrefutable laws of leadership. What’d you get out of it? And they’ll say things like, well there were 21 laws. Yeah. And they’re important. Very important. I liked that. I liked the first one. What do you think, clay? Yeah. And so they turn it into like a [inaudible] and it just the insincerity. So we called him out on that. Creating that culture of accountability. Was that hard?

Yes. It was really hard for me because I’m a personable guy. The interesting thing was like you and I talked about, I’m great at my players, accountable, my kids accountable, right? I wasn’t great at holding my employees accountable and it’s one of the things that I had to grow in was in fact, at one point you told me I needed to fire my wife.

Hey, Hey now, Hey, Hey, let’s not talk. Let’s not talk about the facts. Can you repeat what I asked you to do?

Uh, to let go of my wife? Here’s the interesting thing though. It was my fault for what she was doing. I had her in the wrong place doing the wrong thing.

Very talented lady does a lot of things well, but we had her in the wrong seat on the right bus, but the wrong seat,

right? And she’s great at doing all kinds of creative things and she’s great at it. The interesting thing was when I told her that I didn’t want her to come to score anymore, she said, thank you.

I am so glad that they said that because there was one guy back in the day at dentist I worked with, it’s back in the day in the Dallas area and he’s, if you’re listening, Mr. Dennis, do you know I’ve worked with a lot of dentists down there, so don’t, don’t you get all up in it. I won’t. I want you to know what the other details. I can just say, um, the calls for his business were supposed to be recorded and the calls with the leads were supposed to be called by his wife and the accounting was supposed to be done by his wife. That was her job, accounting and leads. I’m going to two most important things, right? And I said, Hey, I just want you to know the conversion rate of 10% what can we do to improve? And each week I’m like, let’s play the calls.

And she, she couldn’t seem to say she couldn’t find her calls, she couldn’t figure how to upload it password. She couldn’t find the passwords. This would go on in front of me. I said, Hey guys, guys, doc, we got you. To the top of Google. So you’re making more money than ever before. But I estimate that probably 60% of the money you’re owed isn’t being collected. Just what I can tell. And the leads are never being called. And I’m just saying to you guys as a couple, if you had an employee that didn’t call their leads and didn’t collect from insurance and it wasn’t you, what would you do? Oh she got mad. Oh yeah. Oh man. And I remember she used to, she was one of those like yoga pant kind of wearing kind of whole foods, kind of tennis skirt show up about 30 minutes after the meeting starts kind of people.

Oh. And she got mad. I mean we’re talking about bitter. No, no I did not get better. Got bitter. And she says, well you’re fired as a client were for firing you. And I was like, well that’s okay. If you look at the agenda I put on edge in your response, I wouldn’t have enjoyed. Well this is what’s interesting. It’s so funny cause I, cause I remember I would print the agendas where I was on a Google doc, right? And I said, well, if you look here on the agenda, she said, well let me, let me just say this, look on the agenda. It said here, I recommend that I fire you as a client today. And she was like, so she’s mad. Wait, when the doctor calls me, he’s like, here’s the deal. This is great. I’m just going to pay you and she’s supposed to do accounting and you know, she doesn’t check it anyway, so I’m going to keep paying cause I got to fix this thing.

And I’m like, dude, I can’t do that. He goes, no, seriously, I’ve never done that. No, this is what he say goes. Seriously. So then we did a call, a three way call, this is a couple of weeks later, and she’s like, I’m sorry we need you. And we fixed the business, but I kinda like fired them. They fired me. We went into circles, the craziest three weeks. The ultimate, I’m telling Vanessa like I feel like I’m in a movie. It’s like I’m in a [inaudible] soap opera. So again, I other things we had to do at score is we get fastidious about starting things on time. You’ve always been on time, but the most of the world does not start things on time. Doctors don’t greet patients on time. Muffler mechanics don’t hit deadlines. People don’t get things done on time. How hard was it to get the culture of being on time?

Well, it’s not getting them to come on time. It’s when they don’t come on time. What are you going to do about it? If they don’t make the calls, what are you going to do about it? It’s what you willing to dock. Are you willing to dock their pay? Are you willing to fire them? You have to be willing to go to that next point, which is are you gonna follow through with the consequences?

Raising prices. We had to raise some prices and standardize our pricing before you could bring a check or cash to pay for your lessons. And I would estimate, maybe I’m exaggerating, but I think about 15% of your customers would remarkably forget to bring a check.

Yeah. And so I think the best thing we ever did, and this was the hardest thing we ever did, was change our billing. I, if you’ll remember, I didn’t really want to do with it. I was worried that we’d lose like 2025 30% of our customer.

And I was worried that you’d keep them and never make any money.

Never making money. Yeah. That was the start of though freeing me up. Cause at that point

you personally would collecting from like a hundred

[inaudible] I was doing the taxes, doing the advertisement I was doing,

you would personally have to call like a hundred people a month seriously and say, Hey, uh, you know Candace, I know you’re a great lady. Could you, could you drop by a check? And she, Oh I mailed it and you’d have to track them and then the checks would bounce or not go through the mess. And so we switched to a credit card only membership model. And then I remember we had to cover the no brainer and no brainers. People hate no brainers because they Andrew, they say they’re going to what most entrepreneurs say, I don’t want it to come up with a no brainer. Offer an offer that is so hot because what? I don’t want to devalue my brand. So I said, coach, we got to do the make the first lesson either free or a dollar. And I feel like you were pretty okay with that right away. Cause I felt like you, you knew your lessons were good enough. They would sign up. I think we, I don’t think that was a hard,

no, I felt I knew if we could get them in the door they would.

So I don’t think that was a hard thing. I think running our YouTube ads or Facebook ads, that wasn’t a hard thing. It’s like optimizing the site wasn’t a hard thing. But I feel like raising the prices was a tough thing. Accountability was a tough thing. Firing people, firing your wife, firing people. That was a tough thing. Hiring coaches. Oh fine. So now we’ve got Nick here. Who’s an aspiring coach, not a coach. He had aspiring coach. And we’ve got Andrew, who is a coach, has been with me for three and a half years. You guys can bombard, coach, cowed with as many or as few questions as possible about doing hard things because you know this, Andrew, when you show up until a client, Hey client, this is the path that you know, clay made for you. And I want my dog. My job is like a Sherpa, is to, he’s been to the mountain top.

I’m not saying I have, I’m just saying this is the plan that he’s made for you. He and Z have done this a lot. So, um, in America today, mr client, nine out of 10 businesses fail according to Forbes, according to the SBA, only 10% of Americans even start a company. So this data is a not a, you know, glad I didn’t know all that when I started. Oh dude, dude. And I’ll tell you, might’ve been discouraged. Um, this is, this is really, um, uh, a discouraging idea when you think about how hard it is to be successful. I’m gonna give you some stats right here that will rock your mind. And an Andrea opened up for you and Nick to ask questions right now in America. These are the facts that we know about right now that are hard facts mean they’re not generalizations, they’re not. I’m not rounding, I’m being very, very factual. And when you look at these stats, your head will explode. Here we go. In America right now there are 329 million Americans that we know about. 9.1% of which started a company according to the SBA small business administration. That’s who named me entrepreneur of the year for the state of Oklahoma. 30.2 million people. Okay. Are self employed like a 9.1% of our population is self-employed. This year of those 90% will fail according to Forbes, which means you have a 0.009% chance of becoming a successful business owner.

Oh, I mean it’s a really, really low chance. We’re not talking to a member at nine and a 10 startups fail, but only 9% of our population even starts a business. So I’m saying you’re now the owner of the businesses that make it according to Forbes, eight out of 10 of the ones that make it won’t make it past five years. So I mean we’re talking like the lowest chances. Plausible. So what’s so frustrating for myself is that the Lord has called me my vocation. My calling is to help coach companies here at com. But then I feel like Satan, Satan, I do believe it’s Satan. Satan has called you to not do hard things because Satan is called you. So when you know you need to fire somebody, if it certainly if say it’s Jesus has come, if God has come so that you may experience life and experience life more abundantly than who comes to make your life worse.

So if you don’t believe in the Satan thing, let’s just say if you are feeling the call to do what’s wrong, where is that coming from? Because most people are wrong. So when I say you need to install, call recording, use clarity, to record your calls. All the big companies do it. All the big boys do it. American express records, their calls, Southwest airlines records their calls. Great churches record their services. You need to record your calls. Airplanes, pilots, they have to have their, their flights recorded called the little black box. Everybody who’s successful is self-aware. Record your calls and when you go. But I don’t want to, is it ethical? It’s unbelievably frustrating cause you’re paying for advice. But not everyone is like coach Calbert where they’ll implement it even when they don’t want to. So Andrew, what questions do you have about for about two a coach Calbert for coach Kelly.

Yeah, about the tough implementation cause it’s the ideas that are easy. All those ideas are easy. Those just flow ideas are abundant. Lara Diaz, I love idea going and going, but implementing, that’s a hard thing. Oh yeah. So a coach, I’m curious, how many people have you had to interview, talk to, interview, have come in and shadow before you found some good coaches and people who you could, you could train up who are coachable, who are diligent, who are high character. Uh, how many of those people did you have to look at, go through, talk to interview, shadow with until you found one or two that you really liked and could actually could actually do the system that you created?

Well, first off, uh, learning from clay to, don’t do interviews and group interviews because when you, you’re gonna spend a lot of time chasing through people if you don’t, because when you know, six or seven people walk in the door, I’m instantly know if there’s one there that’s even worth looking.

Yeah. And you, and by the way, you know that you, when you met Nick, I’m sure you could go. That’s a, that’s a, that’s a make and model. That’s a clay Clark guy. I mean, you know what I mean? You guys, you and Andrew are similar. Yeah. You can. There’s a certain make and model. We look forward to work on time.

Yeah. It doesn’t mean they’re not valuable or whatever, just you just know. And so, uh, with that in mind, uh, the next thing you’ve got to do is have them shadow. Otherwise you’re gonna spend a lot of time, um, spending meetings with them. And I hate meetings as much as clay does. I don’t want to meet. And so, so you have them shadow and you have them get into the culture because they’ll either take off or they’ll stay at that point. And at that point, uh, it’s the old, um, hire character and teach, uh, the three guys that we have working for us now are great character guys. Absolutely both of the two of them. Josiah and Courtney, uh, I had a lot to teach. I mean, and they’ll tell you, Courtney said I was a blank slate. Josiah, they said, in fact this last meeting that we had on [inaudible]

for a blank slate is much better though than a slate that is not blank and is scarred with wrong information. One title then. Yeah.

So there are guys who will come in and they’ll, they’ll ask for an interview and they’ll say, well, I used to coach over at so-and-so’s place and that instantly I’m thinking you’re not there.

Or they’ll lie about their basketball success, which is one of my favorites. I’ve seen at your place where people will fly. These guys are followers. They’ll go cause you, when you interview them, not only do you interview them, but you want to see that they have some type of skill at basketball. So you’re like, Hey, let’s shoot some free throws real quick ones. Kind of talk a little bit and you’ll see a guy with a broken shot. Yeah. Who’s like claims to have been all state. Remember this? You’ve seen this little time. Yeah, we had a guy workout. I had, Courtney had this one guy workout. Oh. And he

went to shoot and the ball went off the back board and Courtney looked over at me and I looked at him. We both shook our head.

It’s just the, my bad guy. Oh my bad. My bad bro. Bro. Here’s the deal bro. Man. I was, I was like Allstate makin Missouri before the internet, you know what I’m saying? I was woo. I mean you see that a lot

guy that was working for us that you used to tell people that he played at OSU and come to find out he, uh, he didn’t play at OSU and I had a real problem with this and no, I’m not going to tell you his name. [inaudible] after we get off it. Sure. And uh, found out that he didn’t really play for him. He just practiced with them a little bit as an extra. And it’s like, do you play for him? Just tell him,

well, according to inc magazine, 85% of candidates lie on their resumes. So not shocking to me. Maybe shocking to the Thrivers. How many candidates do you have to look at before you find a hire coach?

Well, I’ve heard you say 10. Uh, I would say we probably interview 12, 13 people before we find that one. It’s like going through those 12 or 13 as quickly as possible. Don’t meander with guys that you’re like, well, he’s not just right. It’s, you know, we could coach him up. Yeah. Maybe we can teach it.

He didn’t know he had to wear a shirt to work. Maybe. How about the basketball coaches that come wearing flip flops and shorts that were, they have to show all of their boxers when they come to the interview.

It’s like at least have the look of a coach. At least have you know where you’re using deodorant and cologne

or how about the women that show up? Almost bare chested to the interviews. I had one that did that. I was like, I don’t even know what to do. Oh this happens a lot.

What’s funny is my wife laughs at me cause she’ll watch and I won’t look at a woman.

He has the bag over his head. Yeah. But some people think that’s a strategy and seriously it’s like immediately it turns me off. You wait until I turn the group interview over to you one time. There’s one lady who came and Ben could tell you she was wearing these crazy buttons. Yeah. You wrote this lady, I heard about this crazy profanity. She wore buttons and on one of the buttons said something crazy. Okay. Yeah. And the button she had around her waist said that says, ask me and I’ll tell you how to do me or something like that. Oh my goodness. And so I was like, cause if she says, Oh, just do anything to work here, anything, right. Character. It’s like I’m going, Hey, why don’t you take the tour? We’ll call you if we’re interested. No, I will. I’m serious. And I’m like, okay. And that was her strategy. And this only happens about every three weeks. It’s crazy. Andrew, what are the questions you have for Calvert before Nick bombards coach Calbert Oh yeah. So we talked quite a bit about a lot of the hardships that you’ve been through. Uh, but I’ve seen you have quite a bit of success now. So I’m curious, what is, what is, what do you do as your goal? Like what’s your fun, what is your, what do you enjoy doing now that you have some time freedom and some financial freedom?

Well, you’ll find this interesting. Uh, I am a firm believer and I know clay knows this about me that I think you’re supposed to give. And so right now my motivation is giving. And so one of the, one of the things I’m involved with is my, uh, sister and brother-in-law’s charity that they have in, in Uganda, which I went to in, in [inaudible].

Uganda is a, is a taco high class taco bar. Been there Midtown. Oh, nevermind. This is actually a real ministry in my bed. They said we’ve helped 125 kids get off the streets. That’s a real thing though. This is a real take care of him. Yeah, we’re done

there. Um, we, we are building a school, which is impossible. You can’t get a school built there. We are, uh, funding all these kids. We’re trying to double and triple the kids. We help. Um, there’s the, these people called the [inaudible] people and they’re pygmy people and they’re totally not taken care of. They don’t have shoes, clothes, anything. We’ve taken over those people. There’s all kinds of things that we’re doing now to take care of these people. And, um, if you’re interested in you go to only two only to It’s a tremendous, every dime that’s given goes directly to these kids. My brother-in-law was a brilliant man. He invented those machines that dig underneath highways.

Yeah, we’ve had him on the show and tell the listeners his names. They can go find the show.

His name is Greg stone. Okay. Greg stone. And one of the more giving people you’d ever find in the world, just sacrifices in life. What he does is he does work for people, uh, when he comes back to the States to earn enough money to go back to Uganda. And then he gives every dime he can to help take care of the people. We have five employees now in Uganda that works with us. It’s a town called Kabale and it’s just a tremendous thing. Another thing that we’re doing that comes, uh, from my, uh, the loss of my son is we have a farm now with 20 acres that clay supposed to come out to.

I can’t wait day. Now, let me tell you about this real quick here. I have five kids and it’s like, uh, this weekend we have a cheer thing over here and a cheer thing over there. You’ve been through this and the next weekend we have a cheer thing over there. And as a reward for doing this, we have more places to go. So my weekend, it’s like my agenda during the week seems calm by comparison of what my weekends are like. I believe my wife’s become like a taxi service for the kids who are now in charge of us. It’s weird. Yeah, it didn’t, didn’t Aubrey didn’t Aubrey have his own little uh, he had a DJ job. Yeah, he had a DJ John. He had a D and then we had a back to school bash this weekend we had like, ah, 30 15 year olds in the backyard had the pool. So you have to have the bat. It was a great event by the way. So now Nick, you are not yet a coach, but you do a fine job managing people. So a little context. You went to oral Roberts university? Yes sir. When did you graduate? I graduated May, 2019. You’ve worked with me for how long now? Since June. So how much have you learned about business and since you’ve been working with us since June versus your spent on the beautiful campuses of worldwide?

That’s a great question. It is. I can’t wait for you to answer this. He loaded that question. [inaudible] question. So I have, I have a bachelor’s degree of science in marketing, which is a BS degree for a reason. Okay. Yes. Yeah, yes, exactly. Yeah. So I’ve learned more from June up until what’s it is the 30th of September. Yeah. So I’ve learned more in these past few months, um, than I have in four months in. Yeah. Then I have it four years ago. Are you, what are some of the things you’ve learned? Just firing off some subjects that you’ve figured out? SEO, search engine optimization, SEO off the bat, management off the bat. Right there. There’s two things. Um, I’ve learned how to just organize and create a time management schedule for myself and important things that you would think they would instill in college and being in marketing. You’d think

so people, so people say all the time, they say, clay, how can a coach who’s 25 years old teach me? I’m 50 now, here’s here, here’s what I have found. One, they don’t have to unlearn usually because they handled him 25 years of doing it the wrong way too. I used to charge before I met coach, I would routinely charge three to 6,000 a month for every client and I only had like 10 of them because I didn’t have a team. It was me. I’d sold a company and so my move was this. I would meet with a client, I’d go to their office and find out what they wanted me to do. I would personally edit all the videos personally. Do the websites personally, do the flyers personally, write all the content and charge people three to 6,000 so I was working with like Maytag, Hewlett Packard, huge companies who had no problem paying six grand.

And I kept going to conferences and recognizing that the guy, the little guy, the average guy, the average American person is a small business owner. They don’t have, seriously, they don’t have six grand a month. So I’m like, I gotta find a wave for hanging on at that point. Exactly. So I’m like, I got to find a way for like under 2000 was my goal. I came up with that number because I thought, I thought if I hire someone for $10 an hour after taxes, it’s like 1600 plus tax. It’s about 2000 a month. So if I can find a way to do it for under that, I think most small business owners could tell me, if you knew you could hire a guy for $10 an hour, they would change your life, would you do it? And most of them go, I could find a way. But if you said, could you hire $100,000 a year, COO who doesn’t do anything but tells you what to do, could you do that? No. And so I need to find a way to do the back end, the support and the coaching on a month to month basis. Now that’s what we have fresh faces like Nick here. So Nick, what questions would you have for coach Calvert? Any questions at all?

Coach? I do want to start by saying, man, your adversity and the things that you’ve been through that’s powerful. Um, it’s something I’ve actually never heard someone going through and that’s, it’s deep and I respect every bit of that. So, uh, thank you for being here and let me ask you these questions. Uh, that’s really cool. Um, I do want to ask you though, you’ve, you started this in the 90s, um, and obviously you didn’t always have clay there to

help, like coach you up with all, all of these. So when you’re hiring on your first like set of team and you’re ha you’re hiring on like your first set of coaches and your, your, the staff that you think is like, you’re a team, your first go around, what was like your biggest upset? Um, when you realized that that wasn’t your a team? Well, the first thing was I didn’t have an employee until 2007 and the reason I got an employee was I couldn’t walk anymore. My left leg had quit working and it was, that’s why I got an employee was I was in a wheelchair at that point,

eight years. And most people out there listening, someone should take notes. Do you own a job or a business? If you own a business, it’s a system that can work without you doing it. I would say that of those people, those 30 million people we mentioned earlier who start a company every year. All right. Those, that specifically the hard number is 9.1% of our population, the 30.2 million small business owners per year. I see a lot of people where it’s like, my name is Ron and I turn around and LLC and tile. You’re like [inaudible] LLC and tile. Who’s wrong? I’m Ron. Ron, what if we want more of Ron? Can we get more? Uh, no, because I can do one job at one time and I do the accounting and how to do the sales now. So I’ll do a build themselves a job and no shame in the game. There are a lot of people, most people coach. Wouldn’t you say most people get stuck there?

Yes. And uh, one of the things that happens is in life you become very insecure and you become very afraid and you’re like, I can’t change her. I gotta keep going. And, and so you’re spending 10 or 12 hours a day and you’re in that rat race and you can’t get out of it. The difference between a lot of people in me at that point was I had decided I didn’t want things to stay the same. And I started praying. I knew God that I had a great business. I knew I knew what I was doing. I had a guy one time who had two sons in the NBA who was an NBA coach. Tell me I was the best instructor you had ever seen native had ever watched instruct. So I knew my business. I knew that part about really good. Yeah, I knew my business part of it was bad and the reason I did because I was chasing checks, I was doing everything myself. Uh,

I think as you were praying for me, I was praying for you because here’s my issue. Andrew, you were in the meeting this morning. I think Julia said there was 25 people maybe making that mission was 20 people that reached out over the weekend for help. She’s at 25 last week. Yeah, last week, 25 reached out for help, one on one coaching and she said how many of them are a good fit? Uh, I don’t remember the exact number, but it was a lot less than 25. Do you remember Nick? It was less than 10. Do you remember guys like one or two? It was one. Yeah. Yeah. Yeah. And the reason why is because I’m not interested in helping the bad team. Now. I tried to talk like this on the podcast so maybe not you, you the listener, you get it. But some people don’t get it, you know, so the vape shops will reach out all, I mean a lot of vape shops, a lot of, they, a lot of hookah things, a lot of a, a casino, a lot of gambling, lotta a lot of that.

Um, a fun one. My favorite one was be the one in Vegas. We had a, one of those legal brothels reached out before. Um, we’ve had a Viagra pusher. We had a guy who sold testosterone online to anybody who wanted it. We’ve had a lot of nefarious people, but most people that reach out are like, Oh man, I see the success stories. He could help me, but you don’t realize I have a purpose. And my purpose is to help magnify good people. Hope it’s a good team. Right? Which is why we say no to most people. So when coach was referred to me by a banker, I told Vanessa, I’m like, this guy is, and I get it. I, I never lose that excitement. I get fired up. I’m like, this guy, this guy babe, he’s got a back issue. I heard from the banker that he’s gone through a lot of personal stuff. He’s a Christian Guy. There are scriptures all up in his business. This guy, he’s my guy, he’s the dude. This is what I need. And I get all excited. I get nerded out every single time I got.

I remember one thing you did was you checked me out though. I did because to find out was I doing what I say I was doing. And so you, uh, you wanted to know if I was following up with my leads, cause most people don’t call their leads to insecurity and all that. And so he filled out a form,

Dave [inaudible] name.

And then, um, I remember one day coming to the office and I see all my people and I’ll call them 10 times. I have to, I don’t care. And so I remember coming to the office and the guy that you had called me constantly saying, Oh by the way, that’s me.

And by the way, I only do this to every client. Yeah. So I want to make sure you’re getting this. If you’re like, does he do that to me? Oh yeah. So a lot of times we’re in a meeting and you’ll say, you will say, I call all my leads and I’m like, no dog don’t. And I’ll ask you to your face if you call them, you know, I don’t have enough rapport with you yet. I mean it’s usually not a move. When you meet someone for the first time who’s paying, you say, dear customer, you are lying like a rug. Okay, now that we’ve got that established, what next? I mean, so you will do that because you’ve done it in our mail. You are coaches. I do it

[inaudible] they’re going given high fives back behind my own back because I love the accountability. I want accountability. All of us need that. If we don’t have that, I don’t think you can grow in.

Dr. Lindsey Smith is a great dentist and I’ll tell you how I know I had my kids go there and he was great. I’m like, this guy’s the real deal, man. Mark, Dr. Morrow, great guy. Dr lie. Um, I, I know the great, my daughter has braces from the guy, but if I, if I have a bad problem with you, if I hire you, this is why. If you’re listening and you work for me, and I always say, do not hire our clients, I will do it. But you shouldn’t. Why? Because when they screw up, I don’t have a problem about the money. I remember I hired a guy to do remodeling for me, the house across the street. And dude, he said, clay, I use the best materials I never use off brand off second tier, quality wood. It’s all first-class. And your wife will be really happy.

So my wife meets him, goes over very specific criteria. Homeboy used particle ball board on all the parts you couldn’t see. Oh my goodness. So I come home and my wife went Jumanji she literally ripped them off the walls. I’ve never seen that. I was, Oh my God, I was just like, Whoa, what happened? She goes, this guy is a swindler. I’m going, Oh, Oh. So I remember having that awkward client meeting like, Hey, you a swindled me and I’m, I have to hire you as a client. Um, you know, and then I like to use our clients a lot to see if they’re good people. Uh, Roy’s garage, great guy. I know cause I use him all the time. But again, you’d want to make sure that you, you just [inaudible] the teaching moment here. Be full of integrity. Do what you say you’re going to do. Nick, you have another question for coach Calbert

yeah, I do. So you deal with coaches and they’re typically pretty motivated in what they’re doing. They have a passion for do not always. We had bunches that weren’t that really boring, that wouldn’t work at it, that had no energy. And it’s like no, come from you. You definitely are the catalyst. That actually leads into my question. How do you get the ones that they show potential in and maybe being a good employee for you being a good coach, but they just aren’t fully motivated. They’re not until where your standard is, you don’t assume anything. So you’ve got to give them a chance. And so with like Courtney, when Courtney first started with me, he was really quiet and so I would let him coach and then I’d go over to him and I quietly say, Hey, you’re, you’re too quiet. Being coached by Tim Dunkin [inaudible] who’s passionate and cared.

Just quiet. Yeah, just quiet. And so I’d say, Courtney, you’re too quiet. And uh, he’d say, okay, I’ll work at it. And so it wasn’t that somebody needed to grow. It’s when you do coach them, are they going to grow? So you’ve gotta be able to look back a week later and see improvement. You gotta be able to look back a month later and see improvement. Even now, I feel like both coaches are getting better and are getting better. And Courtney showed up to practice dress like a mine. That’s why I thought we had to talk to the guy. Yeah. When you, when you’re in the full mime costume, we’re going to have to start change some things. I’m just kidding. Courtney’s great. Courtney won’t spend any money on himself. So one of the things I did was I just gave him stuff so that he would have coaching stuff. So you’ve got to find out what the real story is and that’s where the Bible talks about don’t judge. And I’m a firm believer in judging some things but not others. The facts gather the facts then act. And so don’t act without the facts. Then you act so you don’t jump to conclusions on things. Yeah. You have a question there, Andrew. I love what you said there. How you go back and look at it on a weekly basis. I, I’ve seen a lot of people go, you know, months and

quarterly evaluations, sincerity. You are a teacher coach. You are a teacher. The insincerity of a quarterly review,

uh, you’re just winging it. Winging it. How do you remember, uh, the things that clay loves about the Patriots? And I hate bringing up the, I hate that you love to bring it up. There’s accountability

on everything. Yep. Yep. Yep. You’re held to that standard of just do your part, do your job. Yeah. And so one of the things I love about what we do now is, uh, if, if calls aren’t made, it’s somebody’s fault. If the gym isn’t cleaned up, it’s somebody who’s fault on a weekly basis, on a weekly basis. This is huge. On a weekly, I wanna make sure we get this because I remember one of my employees back in the day was a school teacher. I say one of them, many of them, but one in particular probably had probably employed 20 people that were disc jockeys on the weekend teacher during the week. And one of the teachers, this kind of sellers, I said, I gotta ask you, dude, how are you always available on Friday shows? And he said, Oh, let’s see, I’ve been a teacher for 10 years.

Okay. So I get this thing called personal days where I cannot, it’s illegal or against the contract for the, against the union contract. You can’t ask me why I’m not coming in. Ah. So I never, I get, I get paid more from you than I get paid teaching, but I get paid from both when I have a personal day. So I, you know, just I’ll, I deejayed for you for years. I always just used that personal day, you know, and I’m like, then you also have time off. Oh yeah. And I said, so don’t you ever get in trouble cause don’t we do quarterly reviews and there’s usually a different administrator who I’ve never met who does it. And I’ve got a whole line. I got a whole scripting I’ve come up with. Oh. And I said, and this is really good. And I’m like, I’m just paraphrasing it, but it was really good.

So he said, the administrator will come in and go, uh, my understanding is that you are calling in more often the other teachers and that your awful lot, you know, and we need to buckle down and you’re just looking through a chart from a guy you’ve never met based off of three months of his work. And he’s like, what else did you have? Well, I show that the student’s performance isn’t where it needs to be, you know? And he would say, well, did, and he had mentioned the name of the, of the former supervisor. So did you know the, the, the principal Johnson mentioned to you about my condition? Oh gosh. I don’t know. And they go, no. And he goes, well, um, I frankly, I had, we were about ready to get litigious here, and if this is, if this is how we’re going to be treated with my condition, if I need to do I, if I, if I need to ask for your job, I’ll do it.

But I mean, it’s embarrassing and they’re like, we’re done now. This is good. You’re good. But he did this for over a decade. Wow. Claiming various conditions and I’m like, no, you didn’t. This is after he’d worked me for a long time. Then he wrapped it up and we didn’t sit down for dinner and he’s telling me all these just crazy. I’m like, no way, dude. I would have never hired him knowing this. Then this is where it gets crazy. I said to him, what else do you do? And he goes, Oh, I’ve told people for years that I graduated from a fictitious university that has never existed. Oh my goodness. So it’s like Southwest checkup, do they? It was like Southwest Annapolis state and Annapolis. No, some bogus Sears. And I’m like, do you have a degree? He goes, well, yeah, but it’s not in teaching. Printed it off.

I go, what is it? He’s like, Oh, I got it. He went to oral Roberts. He goes, I went to Auburn university and I was, I just, I don’t know. I wanted to see if I could get away with it. So I started just making up things like, you know, I got a bachelor’s in this, got a minor in this emphasis in this. I just started making up the schools and I never even got asked until I retired as a teacher. No one even asked him until he retired. And the supervisor, main guy comes in and he’s like, you know, I was looking you up there and I, there’s the school that you went to doesn’t exist. Did you make it up? It’s like, Oh yeah, do you have a degree in this? Nope and that, Nope. What, why did you want to become a teacher? He’s like, cause I knew it was super easy. You guys don’t check references. So he like didn’t even, wasn’t even qualified to be a teacher. Oh mine was a teacher for 20 something years. Unbelievable. And again, these quarterly reviews make that possible, but it’s weekly, you know the people you’re following up on.

Yeah. You have to have a Friday meeting or a Monday meeting. It’s better to have a Monday meeting. One of the things that helped me when I started working with you was you were coming to my office and I knew I was going to be held accountable because you will hold people accountable and you’ll ask them point blank, did you do this? No. Why not? Why did you not do that? And so you do it with a smile on your face so you don’t do it like bitter, angry, even though I know it’s deep down.

Yeah. But I knew and so there’s a lot of truth there.

I am not going to not get my work done. And so early on I knew I was going to have that accountability. So it helped me a whole lot,

had a fun conversation. Now this show is going to come out in December, you know, so I can say the other day and no one knows who it is, but the other day I was talking to a guy, this is a fun one. I said, Hey man, did you get your dream? 100 calls made. This is where you call people, you don’t know. You make a hundred calls a week. By the way in our office, Andrew, how many calls a week does our team make when we call on behalf of clients, when the people hire us to make calls for them? How many calls do our teammates make per day? Per day? It’s going to be about two 50 to three 5,250 outbound calls a day. Anyways, so this guy has a list of like 200 or a hundred outbound calls a month. Yeah. So I’m like, Hey, did you make your calls?

Nope. Did you get your reviews? Nope. But you do the group interview. Nope. Why’d you hire me? That’s why I said, I said, Hey, um, if we, if you just want to, I mean, uh, Jay Jaron was by him. He heard me say it. I said, if you just want to fire me or I can fire you right now, that would be better. Cause insincerity of the dissonance I’m experiencing where you say you’re going to do something but you don’t. And then you act like that you at the age of 40 some odd. Your brain doesn’t work well enough to figure it out every week. You’re like, I just, I couldn’t figure it out. I ran out of time. If you’re that kind of sick freak that wants to pay, that’s called therapy now work with me. You said clay. Did you say someone’s a sick freak if they seek therapy work with may. I know men who go to marriage counseling on purpose while simultaneously partying every night. The guys I went to college with who party every night with chicks and dudes who literally go to marriage counseling once a week so it looks better. You cannot be out until 4:00 AM partying with dudes every week, have a marriage and then have a marriage and then it’s, it’s weird. It’s weird. It’s like going on the treadmill and eating ice cream while on the treadmill. I mean it’s, it’s a weird thing.

We do the same thing in our basketball lessons though. It was, I can tell if the kids are not practicing and I’ve lost lots of students over the years because I’ve had a meeting with the parents in my office and said, you feel bad. I’m taking your money. You’re not doing it. No, no. I’ve told them, your kid’s not practicing. I remember one very talented young lady and I said, something needs to change here because we’re not getting done these things she should already be doing

now, Andrew, we have time here, uh, for you and Nick to ask one more question before we wrap up today’s show. So I’m gonna go with Nick first. You second. Again, as we’re on behalf of the listeners out there who are listening to the show faithfully, coach Calvert is an example, one a score B exhibit a right here. Coach Calvert at PR, a personification of somebody who has implemented the systems six or seven years down the road. We’re, we’re talking about a guy I’ve worked with for, for years. Guys, guys, listen, I use with my clients. They’ll tell me, you are more consistent than everybody in my life except for my spouse. I usually hear this a lot. They’ll go, you’re the only person who consistently returns calls or that shows up every week. Like people, if I’ve worked with you long enough, none of the employees that used to work with you are still there. A lot of times people will go through two or three spouses to in the process. It’s crazy cause I, I’ll help you look at your numbers and I can just tell you, um, twice in the past 12 months, twice I have found it where the spouse of a co of a business owner, in this particular case, it was a man who was dropping eight grand a month while his wife’s trying to run the company and he said he didn’t know what it was for oops. And through, we’ll call it [inaudible]

technology, we found out he was living a double life, double life with a double a double life. He literally was like financing a separate separate family and this, this is what this particular person, that’s the second spouse they’d been through. Cause the first person was like that too. Wow. I see this stuff all, I mean it’s crazy. My life is like Maury Povich you, Andrew, you, you, you’ve seen these things. Am I right about it? Yes I do. But I mean, you’ve now been coaching long enough to see them do I have and when it ended crazy it is. It’s at first it’s like kind of hard to believe then, but you see that it’s everywhere. But, uh, that’s what people would come here and do all the 13 point assessments myself. So this true sneakiest can get through man. Only the sneakiest now for a while there I didn’t do them because I thought somebody else could maybe vet and we had good people on our team, but some people snuck through and that’s how I ended up with a few Beavis and Butthead. But uh, Nick, one final question you have for coach Calvert here.

Yeah. All right coach. So you’re, I mean, you’re a strong man, I’m telling you. I can see that. I get that from talking with you. It’s awesome. Um, your faith, everything that you’ve come from. So I want to know like what are your top five characteristics that you’re looking for from your coaches? Like what, what is your standard of excellence for everyone that comes through your program, whether they’re a coach or an athlete? Well first, like clay and I talked about that you have to have the integrity part first, right? And it’s a tricky thing to find out integrity in a meeting. So I’ve learned to ask these little tricky questions. You see, it’s the question number three. Did you call your leads? Yes. Did you call the Johnson lead? Yes. Um, did you call this number and then they, you say the number they go yeah.

And the, what’s my phone number? And so you find out does a person have integrity? Do they have character? And you can find that out for instance, asked them. So, um, who inspires you? [inaudible] uh, that’s a, Hitler was really big in my early life. I mean, I mean, Satan, I mean, uh, I mean you could be a pickup on these things subconsciously or consciously. People who are, have like heroes that are like, I’m really Mussolini’s early work was good. Uh, Castro was a, yeah. Or it’s um, um, post Malone or rap singer post Malone. He’s really been an impactful in my life. Part of like a rock star. You have to be careful what questions you ask, but you can, you can get to the nitty gritty if you, if you like torturing rats with a Hacksaw, Tinder, all those [inaudible] coach. What’s the next thing?

Next thing is just work ethic because I don’t want to have to babysit you. I don’t have to motivate you. I don’t want you to have, I don’t want to have to be excited about you being there. Last one outside first one and last point on right. I mean come on. I want to find out is one of the ways you do that is you find out if they’re a motivated type person, are they goal oriented type person? You know, how many books have they read? Do they yawn a lot. No, that’s exactly right. Do they look like they’re bored? They have the energy. Do they take care of himself? What time do you go to bed at night? Well, I usually get in bed about 12 okay, well this won’t work for you because you know you can party till four and then I focus till seven and so it’s that, you know, you find out what kind of work ethic, you know, you find those by asking questions.

One of the things I learned early on by a guy named mr [inaudible] who I used to spend time with, my father played for at OSU, he’d always ask me questions and he’d delve into me and it was like he was reading my soul by asking these questions. Questions are good and so questions are so good, but you have to learn how to skillfully ask those questions, then listen and really find out what are the people. A lot of times they don’t even know what question. It was pretty rough on Friday. I was very proud of my question, but it was a rough question. I can’t wait to hear that. I said, so we, the assignment was to upload content with it clearly States this is how many keywords we need on the detail on the title, right. This is, I mean this is how many words we need on the meta description. This is how many words we need on the keyword. We clearly had a one hour meeting devoted to it in addition to our weekly meeting over how to do it. And you are a professional with, you know, more degrees. Didn’t like the desert, you know what I mean? You got a lot of degrees, a lot of heat, a lot of degrees. You have a lot of degrees and you I want to ask, did you not

know how to do it? No, I knew how to do, I just, I guess I couldn’t quite figure it out. Did you log on? Oh yeah. Now you can see on the site. By the way, we can’t wait on WordPress. See when the last time someone logged in? Yep. There’s a history. And can we see on the YouTube when you log in or not? Yup. And I’m like, so you, did you promise me you logged in? Oh yeah I did. Okay. Can I, can I tell you something? Yeah. You’re lying. You’re lying. You’re lying. Are you lying? I don’t know. Are you lying or is it, he’s like, well, YouTube must be having an issue. Hmm. YouTube and Google simultaneously. WordPress. So I mean, you just have to ask questions until you get to the end. And when I, when I want to be to the end where I’m working with a client, I’m like, this person’s clearly doesn’t have integrity. I just keep asking until I get to the end. And then that’s where it kind of unravels it.

You just sorta [inaudible] because I’m careful. I’m firm believer that you don’t go any further physically than when you’re at where you’re at mentally and spiritually. I don’t believe that it’s, and clay, I’ve heard you say this, I don’t believe that it’s my job to grow them up mentally and emotionally. Uh, I always assure pastor, that’s your, that’s your calling. That’s great, but that will wear you out in life. And I’ll do, I’ll work with anybody I feel like the Lord wants me to. But as far as my employees, they need to already be there. Uh, the third, the third thing is I want to know if a person is a giver and if they’re not a giver and they’re not into self sacrifice, then they can’t work with my kids because that, that kind of character where they care about people, they love people, they’re not into themselves.

Uh, they’re just not going to give the way I want them to give. There’s everything from like a trash by the door. If somebody won’t reach down, pick up the trash. I don’t want them working for you. Open the door for women where you open the door for women. When you give people a high five where you encourage people, where you talk with people, when somebody walks by you, are you naturally friendly because you care about them or is it some canned thing? Cause you have to say, you can tell if somebody really cares about see a car, all somebody call some good to freaking see you breaking Carl. And then the other thing is somebody has to have the ability and Clay’s good about this of if somebody doesn’t have the ability then don’t feel bad about it. Fire on. They’re just not the right person. That doesn’t mean they’re not a great person. They’re not good for another business. They’re not, they’re just not right for your business. And don’t let that linger on for six months. Do it, you know, after six days, don’t let that linger on. I don’t know how many that was.

Uh, here’s the deal. I know you are passionate about being a male model, that you’re ugly. Well, you’re related to me and I want to go ahead and make this work for you. Well, what happens is eventually they go to their first photo shoot and Billy goes to his first photo shoot there. And, uh, people bring in the talent, bring in the talent, bring, bring on the talent. We get ready to start and Belize, like, I’m, I’m here

and the [inaudible]

director says, no, maybe bring the talent. Where’s Billy? Oh, I’m Billy. Like what in the world? Then we all feel bad. Oh, right. We all feel bad for Billy at that point because all of a sudden Billy realized, don’t hire people that don’t have the capacity and hire gotta be a center on your basketball team who’s five foot one. Yeah. Don’t do it now Andrew, time for one more question.

Got it. Yeah. So, uh, I’m sure there’s a lot of these, but maybe one or two. Uh, what are a couple of things that clay has had you implement? Um, that may have been a little bit difficult, maybe time consuming, maybe it’s building every system for you to be able to, uh, train new coaches so they can follow the system. But what’s been maybe one or two things that has been maybe difficult but has had accounting or checklist? Impact. Yeah. Was it accounting? Was a checklist, was it systems, was it, but maybe had the largest impact and you could see the greatest effect?

Well, one of those character qualities that I’m a firm believer in is perseverance. If you can’t persevere in life, you can’t be your, you can’t be a small business owner. You can’t do it. And so some of the things he asked me to do, like he had me write down everything that we do in our program. And so I went back and I wrote down, we come up, we came up with 18 different areas that we teach in our program. True. You think 18 areas or you coach, I’m 60 years old. You’re not a typer? No, I’m not a typer. I write everything

real quick. Someone’s like, I don’t use computer eyes. I don’t use Facebook. I mean, your book, you’re editing right now together with me. It turns out you’re using a computer coach’s coachable. Uh, is it fun to watch somebody who’s not computer guy type? No. Is it fun for him to ask how to do it? No, but we do it. And I tried to do it in a nice way, but we have a mode of our teammates sit down with you to show you how to do it. And

yeah, I had to learn everything. Uh, and to be honest with you, I’ve told you this, I didn’t want to write the book. Uh, I hated writing the book. I still [inaudible]

I don’t want to edit that book but I w I love the book. I w I, I didn’t want to read the book

because I knew I would know.

Yeah. You know what I mean? Cause I’ve heard bits and pieces and I’m like I don’t want to know. Cause what happens is, is everybody has a story

and when you find out their story, it changes things. Yeah. And it could change things in a bad way or a good way. So one of the things that I attribute my success to was that God made, God promised me and he gave me a number of promises before I ever started my business, before we ever found about Carrie is so that if I would be faithful, that he would take care of me for the things that he talked to me about was not working on Sundays and not working on Sundays became a huge deal because I’ve had the opportunity to earn a ton of money on Sundays. Everybody wants to do

for basketball camps and cheer camps. It’s the biggest day, it’s the biggest day. And you’ve wanted to do it. And if natural you want to do in your flesh, you wanted to do it, but you felt like you had committed not to do her in $300 $500 I could earn if we open it, open the room on Sunday. No, we are not. Why it’s Sunday. You ever thought about how often people wanna get a haircut on a Sunday? All the time. I always open and say, can I book on Sunday? You can’t book on Sunday. Let me tell you, let me tell you about this. Had two really sharp employees just start this week. I won’t mention their names. I’m really sharp ladies. Okay. Sharp and I think you probably know who they are. Two sharp ladies sharp. Both of them said to me one kind of passively. One more actively.

I said, how come you decide to join the team to go? Um, I don’t once it, I don’t have the same faith as you put, you’re a man of faith in that matters and you being off on the whole Sunday thing. I know I can be like the mom I’m supposed to be and so I does. That’s like my one day, I’ve never had inherit business. I’ve never been able to ever be with my family, ever, ever, ever. So that was one. Then the other person was common. Did you ask him a questions like why are we closed on Sundays and she was playing all sorts of fun games. Yeah. And I said, ah, it’s my religious view that we should have observed the Sabbath. She goes, you could make a lot more money though. Right. And she kept doing this to see if she could convince me.

This is like her first day testing you. And then I seriously, it was a Friday, we were kind of making small talk and she was like, I, uh, keeps doing it. She goes, I didn’t want to be open on Sundays anyway. I just want to see if you’re gonna switch it on to somebody. I don’t, I don’t like working for bosses that change your mind all the time. But I mean, those kinds of convictions, people will test. I’m serious. People always tested. So I would just say if you’re out there today, I got, I got some, I got to, I got two action steps. Everybody out there. Two action steps. One, um, [inaudible] probably big, probably a big ask, probably bigger ask than what I should ask for. Um, make a note in your phone to come back and I would say February, let’s say February, come back in February to Amazon and look for a boat, but book written by Don Calvert, D O N C a L V E R T Don Calvert and the title.

We came up with coach to final title. Am I gonna die? Yeah, daddy, am I gonna die? That’s the title of coach Don Calvert. And that, that is when you read the book, you’ll come out and going, I don’t have it that bad. Or if you have it that bad, maybe you go, I can get through it too. Or if it’s probably the encouragement that I can’t give you that you need, it’s, it’s, I just think you should check that out. And this is the second thing I’d encourage you to do is go to score B ball until the website and you have to buy anything. Just go to score B just go there, look around and ask yourself is he’s successful because he’s smarter than you. Is he successful because he’s younger, wiser, richer? Did he come from wealth? What is it? And you will soon discover that the only reason coach Calvert is more successful than the average entrepreneur of which 90% fail is that his life got easier when he did hard things.

His life continued to get easier the more he does hard things. So now he’s building this neat ranch and wonderful house and wonderful wife and things are looking good. But um, life got easier as a result of him doing hard things, not being open on Sundays. I’m not freaking out when he could have not quitting on his dream and on the promise that he believes God gave him. I believe that too. But again, your life will get easier when you do hard things. And maybe just today, maybe it’s just getting up at 5:00 AM. Maybe you’ve know you need to, but you don’t want to. Maybe it’s sending out that encouraging text to your spouse or calling them or checking on. It’s firing somebody. What is that hard thing you’re supposed to do today? What is that hard thing? And ask yourself, what does that hard thing you’re supposed to do? Check out his book. Go to score B ball. Ask yourself, what’s that hard thing we’d like to end each and every show with a boom. Andrew, are you prepared to bring a boom? I am so prepared. It’s going to be hard. So ready? You prepared? I’m ready. Nick, are you prepared to bring the boom? Calvert, are you ready?

Here we go. Three, two, one. Boom.


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