Business Coach | The F5 How to Set Your Life Goals and Priorities

Business Coach | Ask Clay & Z Anything

Audio Transcription

The Business Coach Explains The F5s In Your Life : Podcast Transcript

Are you tired of your goals and priorities being out of order? Well tune in today with business coach, Clay Clark, as he teaches on the F5’s on setting you life goals and priorities. During this business coach training, Clay Clark and Doctor Zoellner focus on helping you to achieve your F5 goals. This is a show you do not want miss.


Recording: Now, broadcasting from the center of the universe and the world headquarters. Presenting the world’s only business school without the BS with optometrist and entrepreneur, Dr. Robert Zoellner and a former Small Business Administration Entrepreneur of the year in your ear, Clay Clark. It’s the Thrive Time Show on Talk Radio 1170. Three, two, one, boom.

Clay Clark: All right Tulsa, welcome back to the Thrive Time Show. This is your place that you go for your audio dojo of mojo. Where you learn how to start and grow a business and where we look around the vast green country Metroplex. Where we begin looking around Tulsa and we begin to say, “Who are the top entrepreneurs? Who are the people who have actually taken their big dreams and have begun to turn them into reality or people that actually have turned their dreams into reality?

We interview these people, we begin to study their methods, their systems, their processes and we try to teach you, so that you can turn your dreams into reality. So that you can actually start that dream business. According to Forbes Magazine, 57% of the people listening right now, 57% of you listening right now want to start or grow a business at some time. Today, I am honored and I am super excited, we have a very special guest with us. It’s Miss Priscilla who is the founder or maybe co-founder of SSB KIds. Is that correct?

Priscilla Godi: That’s correct.

Clay: Who started the company? Walk me through, when did you guys start your business?

Priscilla: Well, way back in 1991, I was a schoolteacher and I started it in the backyard. I started by myself at that time and then little by little it started to grow.

Clay: In the backyard?

Priscilla: In the garage, yes. I was just like Apple.

Clay: Were you a gymnast. Were you trained in gymnastics and that’s how you got into it or?

Priscilla: I was trained in sports, I love gymnastics. I pretty much started as a sports center for kids and then gymnastics became the most popular sport. That’s where we made our hedgehog and we started to grow that.

Clay: I know that you’re not going to brag on you, so I’m going to brag on you. I know your humble and I know you’re always going to give praise where praise is due to the people who helped you. SSB, if you go in there today, I’m just going to describe it to my kids go there, it is — you have a school for kids up to third grade, I believe, you have swimming lessons that you do, and you have a massive award winning gymnastics facility. It’s awesome, where is it located?

Priscilla: It’s located in Broken Arrow, right now.

Clay: How big is it? For people who’ve never — how would you describe it for someone who’s never been there before?

Priscilla: Well, we have 20,000 square foot facility with an outdoor gas heated pool. Then, as we grew this year and we rented the building next-door. We’ve added on another 6,000 feet.

Clay: Do you ever pinch yourself and go, “Wow, we’ve been blessed.” Do you ever look at the growth and the success? I know you have grinded a lot it’s super-hard, it wasn’t just given to you. But do your look at it and go, “Oh my gosh. I can’t believe–” You turn the lights in the morning and do ever go, “I cannot believe this is what we started in my back yard.”

Priscilla: Once in a while when we have time, yes. We get to look at it, really glean and thank God for the blessings. But most of the time there’s awful a lot of hard work.

Clay: How many years have you been doing this?

Priscilla: We’ve been doing — we say 22 years. But really it started the backyard encounters three years, so it’s been almost 20, it’s been more than 22 years/

Clay: I’ll say this, if you’re listening right now and you have kids and you’re trying to find a fun place for them to develop not only athletically and physically but as people. Where they can get mentored and have that character development. You need to go to and you just sign up for a class maybe?

Priscilla: Sure, a class, a camp, we’ve got all kinds of camps going on.

Clay: It’s awesome. My kids come back every single time, super excited, show me car wheels and all the things they’re learning over there. Today Thrivers, were talking about the F5s. The big F5’s, okay. These are how to set your life goals and priorities. Some people might say, “Well, what’s F5?” F5 stands for this, one is Faith, you got to have your faith goals. Life is like a big tornado, like an F5 tornado and it’s pulling us all in different directions. It’s pulling us over here, pulling us over there, obligations, commitments, soccer tournaments. There are political things, there are company holiday parties — there’s endless things pulling at you. I call it the F5 of life. Got to big tornadoes, this is what life is.

The first F is Faith. Okay, Faith you got to have goals for that. Then you got to have goals for your Family. Then you got to have goals here for your Fitness. You got to have goals for your Friendships and you got to have goals for your Finances. I want to I want to pick on you Miss Priscilla, because this is something — you you’re doing something that’s counter-cultural over there SSB. As it relates to faith, what is your faith and how have you woven that in to the daily operations of SSB KIds?

Priscilla: Well, that’s a great question. Utilizing your faith in your business is so important. One of the most important things about a business is having that mission statement and staying with that mission statement all the way along. Our mission statement right now is pretty much faith, character, confidence. We build faith in our kids, we build character in our kids and we believe as a result of those two things growing they have confidence. We’ve really kept our mission statement first and a lot of times we have to make decisions, but if you have a strong mission statement which is based on faith or on your faith and it’s easier to stick with-

Clay: Somebody’s listening right now and you’re saying, “Okay, okay, okay, I heard what you just said.” But they’re saying, “Well, now as far as your faith, do you ever lose customers, do you ever feel like if you’d be like a minnow religiously neutral organization you would have more kids.” Have you ever lost a kid? If you ever what would you say to somebody who goes, “Yes, are you losing customers? Are turning people away? Are you turning people off as a result of standing up for your religious views?”

Priscilla: Well, It depends on how you present. Presents on how you package it and our real name originally was, Spirits Own Body but we changed to SSB. It’s a lot easier to say, they don’t mess it up. If you just do what you say you’re going to do, I think people are — really you lose clients if you don’t have integrity. Or you lose clients if you make the matter you offend them or something of that sort. I don’t think we’ve lost them over faith, that I know of that.

Clay: Now, I want to ask you this here, with your faith, how do you involve faith in — because you work but then you also have a personal life outside of work? How do you blend in faith into your daily schedule? Is it something where your faith that you bring it to work? You go to church on the Sunday you bring — How does it go? Because all people who are listening right now and they feel like their faith is something they can’t bring the business they own, they can just do it at church. What would you say to somebody who’s going, “How do you do that? What do you do?

Priscilla: Well, I think we keep God first and we keep his principles first, and we stay immersed in that it’s going to be a natural out-flowing of our life. I know in our school, we start every day with devotion in the morning. We have a pretty quick devotion with the kids, but we just teach them a little bit of scripture, do a lot of songs, a lot of motions to get involved in it and it just becomes part of their day.

Clay: There’s a notable quotable, Thrivers, I want to share with you. Again, if you’re listening right now and you’re going, “What’s notable quotable?” It’s where we take a quote that is notable from somebody that you know, but maybe it’s a quote that people don’t know. This is a quote from Martin Luther King Jr. He says, “Faith is taking the first step even when you don’t see the whole staircase.” Not in a religious sense, but how much faith have you had to have it yourself when it comes to either getting a business loan or opening up your first gym, or signing a lease. How much faith did you have to have in your own skills, in your own work ethic to just start a business? How would you describe that?

Priscilla: Well, having faith you’re right. That is a good point. Having a loan our first building that we built, which is that 20,000 square foot building. We went to 11 banks and 11 banks said, “No”.

Clay: 11?

Priscilla: 11 and on the 12th bank with some help from the business association, we ended up getting a loan, but it took 12 and of course along the way we want to quit. Took a lot of faith in the vision to believe that we could do it and you get discouraged along the way, so got to pick yourself back up and stay in there.

Clay: Thrivers, for anyone who’s listening right now and you’re going, “Why would you get turned down by banks?” I want to just give you a little education on banking just real quick, okay. Banks have certain liquidity requirements, basically they have to have a certain amount of cash at the bank. As an example, just making up a number but the bank can’t – let’s say the bank has $50 million of deposits. They can’t have two dollars left in the bank. They have to have some cash available. Then they make their money by lending out, by doing loans and they want to lend out to people who have a proven track record.

If you’re listening right now to the business coach and you have a great track record and a great business plan, your local bank may reject you just because they don’t have the funds available to do any loans. Unless the guy who runs your bank is a moron, he’s not going to say, “Well, the reason why we’re not lending is because we’re a little short on cash right now.” That’s going to freak out customers. I’m just telling you like, this is a thing that if you get rejected by a bank, don’t feel bad. I just want to give you some examples real quick. Steve Jobs, nobody would invest in Apple, no one would do it. He wouldn’t ask the same people over and over and over and then one guy finally is like, I think his name is Mike. If you look at the Wikipedia although I’ll fact check and I’ll tell you when we come back after the break.

But he basically like, “I will invest in you because you just keep coming by over and over, but my firm, my venture capital fund will not invest in you because you’re not wearing shoes, and you’re a bizarre human. But I liked your bizarre and you started this business in your garage, so I’m going to do it.” Jeff Bezos us nobody would invest in Amazon. His mom and dad took all the money out of the bank $300,000 and they invested in their son and that’s how Amazon happened. If you’re listening right now and you’ve been rejected numerous times, don’t beat yourself up too much. It’s actually part of the process.

I want to ask this to you Priscilla, when you first realized, you know what, I’m pretty good coaching gymnastics, people are giving me good feedback the kids are getting good results. How did you first start marketing? What did you do? How did you get your first customers? Did you run around with a megaphone? Did you beat a drum and what was move?

Priscilla: We went into schools. We actually went in — that was way back with a no drug musical, we just went in there and did our thing and that really brought a lot of kids the.

Clay: You didn’t know drug musical?

Priscilla: I know drug musical. We first started called Sliding Down Rainbows into schools.

Clay: Did you sing?

Priscilla: I didn’t sing.

Clay: No. Okay, so did you-?

Priscilla: Oh, that’s right. You did our first CD, I remember.

Clay: Back in the day with DJ Connection. Yes, we’re mixing music for you.

Priscilla: Yes.

Clay: I just want to get to — you actually created a musical as a way to get into schools.

Priscilla: That’s correct and we didn’t really have the vision to collect kid’s right. We just wanted to make a statement about how to keep your body physically fit. We did it for that reason.

Clay: Thrivers, if you’re listening right now. I challenge you right now. I have challenged you get out a piece of paper. Some of you’re going, “I’m driving a car, I can’t get out a sheet of paper.” But, okay, fine, just mentally take note of this and then pull over, find a gas station. I want you to write this down; what are your faith goals. “Goals, what do you mean? Like go to heaven and stuff?” Yes, what are your goals? As an example, my wife and I, we have five kids. It’s very important for me that we try to take the kids to church every week at the Met. Which is 10 miles north of downtown Tulsa, love that place because that matters to me. That’s something we do, that’s a goal I have is to make sure my kids are raised and taught my faith, that’s a goal I have. But, if you don’t have a goal, you want just drift towards it.

If you’re listening right now, I want you to take the time and invest the 15 seconds to write down your faith goals. When, we come back, we’re going to be getting into family goals. because when you own a business, there’s almost no extra time. How are you going to find time for family? When we get back, we’re going to talk a little bit more, about how to set those family goals.


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Live, local now. You’re listening to the Thrive Time Show on Talk Radio 1170.

Clay: All right thrive nation. Welcome back to your inspiration station. The place that you go for the daily audio dojo of mojo. We are broadcasting from the left coast of the Arkansas River, in a beautiful box that rocks located within the world headquarters. Typically Dr. Roberts Zoellner is here with us. My name is business coach, Clay Clark, the former SBA entrepreneur of the year in your ear. But, he is not here today he is out expanding his vast entrepreneurial Empire out of the country, he’ll be back soon. But, we couldn’t find another doctor, who could fill the shoes. But we did say, “Let’s find a top entrepreneur who could fill the shoes, who could fill the spot, who could bring a certain level of experience to the box that rock’s. We brought in Miss Priscilla, the founder of SSB KIds. Miss Priscilla, how are you doing?

Priscilla: I’m doing great, so good to be here.

Clay: I have to ask you this, for anybody who’s just tuning in, what is SSB KIds? What do you guys do?

Priscilla: We do kids. That’s what we do. We build kids, we build character and we teach them sport’s at the same time.

Clay: I know you do swimming classes, I know you do gymnastics. What else do you do in there?

Priscilla: We do camps. Every single time the schools are closed, we’re open for camps and then we have a little early childhood center where we do school.

Clay: I’m going to talk about something, but still I want to brag on you for a minute. Because this is something that I’ve watched you do from a far, is a lot of parents are both working right now. If you get into American history, you will discovers the time where women didn’t really work a lot. Now, most women work, most men work and a lot of parents are going, “We work a lot and we want our kids to still be educated in learn character. We want to get them involved in activities. We want to make sure they’re in a high character environment.” They sign them up for different facilities, they sign them up for different workout classes, they sign them up for different camps. When they sign people up, that they’ll sign their kids up for these events, they realize that some of the camps they signed them up for, maybe don’t have the same values that they have. Maybe they don’t have the same level of mentorship or character development that the parents intended.

Parents are busy, they’re working and they’re trying to find a safe place for their kids. We have five kids and my daughter’s go to SSB. I can tell you I don’t know what you’re doing there. I’m not sure how you do it, but the conversations that are happening between parents and the conversation between kids, is it perfect? No. But you’ve created an environment which is very wholesome and feel safe to drop your kids off. It doesn’t feel like you’re going — some of these places, I’m just telling you. My wife and I have been to a lot of these different facilities and sometimes you go, “I think we’re going to sit here the entire time and watch my kid like a hawk,” but you’ve created that environment. How have you been able to create this safe place in this wonderful thriving community to build character and help develop kids athletically and spiritually, and physically?

Priscilla: Well, we teach our employees that it is — that they’re role models, whether they’re on campus or off campus 24 hours a day. It’s just something that we do. Synergy is really important in a business, that everybody works together and we all have one voice. We do staff meetings and we do off campus meetings, and a lot of things to get that synergy that we need.

Clay: Now, we’re talking today about the fact the F5 goals, Thrivers, this is F5 goals. When you have a life, your whole life, a lot of people want to listen to the show because they want to learn how to start a business. A lot of people will Google me or doctor Zoellner and they go, “I want to be like that Clay guy, because he makes good money.” That’s true, you make good money but what about a good life? There’s the F5’s. If anybody’s listening and you’ve nailed all five of these your genius. We all struggle in certain areas but here’s the F5’s. One, you’ve got to have faith goals, you got to have goals for faith. Two, family you got to have those family goals, you’ve got to do it. Three, you got to have these friendship, you’ve got to have friendships. Then, you got to have fitness. Then, you got to have your finances, that’s a lot of stuff, all of haves.

We’re talking now about family. I just want to ask you a little story down here. When you were starting the business, when you were just getting going — I would say not starting, but when you moved into your first location you alone occupied? How many hours a week where you working at that time?

Priscilla: When we first opened, probably less than I am now, but probably about 50, 60 hours a week when we first started.

Clay: 50 or 60 hours?

Priscilla: Yes.

Clay: Did you notify Bernie Sanders? Did you give yourself some overtime.

Priscilla: No, I wish I would pay my college bills but no. Did not-

Clay: You’re working like 50 or 60 hours a week at that time when you’re growing the business. When do you find time for family? Time with your loved ones, how do you do it? Do you have like a Sunday, your day off? Is Friday night is it — when do you find time?

Priscilla: Well, we follow the Chick Fil A rule, which less is more six days it’s more than seven days. We started to close on Sunday which was really great. That we had Sunday totally away from the business. I actually, brought my husband into the business. Finally, he quit his job and started working with me. I get to be with him all the time.

Clay: I want to hear a little story time here now. For anybody, how did you get your husband to quit his job and you get into the business? Go ahead tell us the story, how did you do it?

Priscilla: Well, we never saw each other, because I worked in the morning and then I worked again at night, he worked during the day. No way we’re ever going to see each other, was for one of us to quit. I made a little more than he did so he decided to quit and that’s how-

Clay: Oh, snap. She made more than he did. It happened like that. Now, Thrivers, if you’re listening right now, I’m just telling you this is very normal to grow a successful business. You’re the wife is working, the husband’s working, you’re working together but you’ve got to schedule time for family. I’m going to tell you where I screw this up and I worked super hard do not screw it up, but this is where I screwed up. We have an online school called that I am so passionate about. Because, today, I talked to a guy and he goes, “I want you to know I’m on your on your site all the time.” I go, “That’s great Men.” He goes, “My wife and I it’s the first year we have healthcare. We could make enough money for healthcare.” He pays 20 bucks a month for our online school.

I could talk to this guy for like months. I’m going, “What do you do?” He’s like, “Well, the whole sales thing you’re doing, the whole sales funnel. I’m doing that in my time management game is totally on point now.” I’m like, “How did you find us?” He said, “I saw you on Bloomberg.” I’m like, “Wow.” I’m just–” It never gets old. I’m at my car talking to them, the problem is I have five kids. I love my kids more than I love the Thriver guy who lives in New York, but I do want to talk to him. I have to turn an off switch for me. Because I will literally continue, I will drive, in my drive way. My wife, I did it last night I should not have done it.

I’m driving in my driveway and I’m component but can’t see the lights on, I’m talking to this guy and we’re having a great conversation about his business. It’s a different guy and I could have talked to the guy forever helping him grow his business because I love it. I know that you love gymnastics, you love athletics, you love teaching kids, you love mentoring kids. How do you turn it off? When do you turn it off? Do you have to keep your phone in your car? Do you just go, “Sunday, I’m not even looking at my computer.” What are some guardrails you’ve done to keep yourself sane?

Priscilla: Well, I would love to lie but it’s really hard to turn it off. My husband is first one to tell you that, I just turn it off at night. Then I try to turn it off as much as I can Sunday but I’m not really good at turning it off. It’s really a tough. I think that’s the hardest thing about owning your own business, is putting it down.

Clay: Well, it was funny on Thanksgiving, Donald Trump. If you love Trump or you hate Trump, either way, I thought this was an interesting look into his mind-set. President Obama took a lot of vacation days, President Bush took an unbelievable amount of vacation days. Here he is on Thanksgiving, he’s tweeting, “I think we’re going to get Carrier to stay in the US. I think we’re getting Ford.” He’s negotiating with them on the holidays because he realized they would be available. [laughs] It’s on Thanksgiving and he’s just like — I’m looking at it because I’ve read a lot of his books. If you like him or don’t, one of the things he does is he never takes a day off because he says he wants to stay in that hustle mentality. Never? Which is crazy.

I’m not saying that’s the values for me, all I’m saying is he literally served a buffet-style Thanksgiving, so that he could make calls to keep jobs in America because he’s obsessed with just working all the time. I’m just telling you, that might not be the healthy move for you if you’re listening or that might be your thing. Maybe you’re super single and you love just working all the time, and that’s your deal. Elon Musk is famous for working 80 hours a week, every week. He says, he holds himself accountable to the 80-hour rule but that’s a guy who built Paypal, and Tesla, and SpaceX, and he’s obsessed with it.

If you’re listening right now and I want you to do is I want to get out a sheet of paper. I want you to write down when are you going to spend time with family? When are you going to do it? Because you could talk about wanting to do it, but when? You got to block it off in the calendar. When we come back, I’m going to give you an epic demonstration of what not to do to be a good family man. Thrive Time Show

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You’re listening to Thrive Time Show on Talk Radio 1170.

Clay: All right, Thrive nation, welcome back to the inspiration station where we are doing verbal cartwheels today, Thrivers. Verbal cartwheels. We’re teaching you how to start and grow a business on the Thrive Time Show. My name is Clay Clark, the former SBA Entrepreneur of the Year. I’m a father of five kids and a business coach. I have a lot of chickens and ducks, and cats. I live off the grid. I’m starting to look a little more like Yoda all the time. But I like to live off the grid in like the Dagobah of entrepreneurship. I am joined here today with the lady who’s built a fabulous facility, a place called SSB KIds. It’s Miss Priscilla. Miss Priscilla, can you explain to the Thrive nation what is

Priscilla: It is a place where kids can come. They can build character, they can build faith, they can build confidence, and they’re going to learn different kinds of sports.

Clay: Now, you are somebody who cares about the character of the kids. You would focus on the athletics and by the way, you do that very well. They win a lot of awards but you also focus on the character. How sad is it for you to watch a family? Because you’ve seen it over the years, you’ve seen families that have gone to your facility, where the mom and dad, things break up, things fall apart and you see that. How hard is it for you to watch that as a bystander, to see these families occasionally breakup? Does it rip your heart out?

Priscilla: Well, since we’ve been going for so long, I actually see them when they’re little, then I see them again when they’re older, so I see the whole result of that. But that’s where we come in, I think as Christian businesses to come in and to support those kids through those hard times, and to help give them stability and confidence, no matter what they’re going through.

Clay: Now, I’m going to say to you right now Thrivers, I’m going to give you a notable quotable that’s not from a pastor, it’s not from a Christian author, it’s not — This is from Steve Jobs. Some of you will go, “Why are you quoting Steve Jobs when you’re talking about family?” I’m going to give you this notable quotable, he says, “Remembering that I’ll be dead soon is the most important tool that I’ve encountered to help me make the big choices in life. Almost everything, all external expectations, all pride, all fear of embarrassment or failure, these things just fall away in the face of death.”

Think about that for a second. He’s going, “Hey–” He said that when he was, by the way, near death. He faced death twice. He thought he was going die the first time. He ended up getting over it and he ended up being cured, and treated, and he was able to continue living. He goes, “Just knowing that I’m going to be dead soon has totally changed the way he operates.” But this is a man who denied the existence of his own biological daughter, Lisa, because she was an inconvenience to his schedule. A lot of people don’t know that. Lisa was his daughter. She would come up to the office and try to see him and he would tell her, “You’re not my kid.” People would say, “Dude, you’re a sick freak. Why would you do that?” He was, “I don’t have a kid.”

Then, he came up with the computer and he called it the Lisa. They’re like, “You named the computer after your daughter that you won’t even admit is your daughter?” Then he started getting sick and all of a sudden he’s like, “I’m your dad.” He took that punch in the face of — What would make you deny the existence of your daughter? I don’t know, but it took this near-death experience for him to go, “What am I doing?” I don’t know if you’re listening right now or what you need to hear, or what you need to do. But I’m going to tell you what I did wrong, I did it wrong for a long time. I’ve known Priscilla for quite a while and I’ve watched her business grow from afar. We’ve mixed some cheer music for her over the years and we provided some sound equipment for some things.

Our business, it was called, we sold it. Still doing great now. Before we sold it, we’re doing thousands of events. That thing took off, it was — What happens is people who see a good DJ, they go, “Could you come DJ for my party?” I’d go, “Yes, sure. What date?” “June 5th.” Someone calls, “Hey, I saw you DJ, could you DJ for me?” Yes, what date?” “June 6th.” Someone else, “June 3rd.” Well, I looked at my schedule, no exaggeration, I had over 250 events a year on the books for almost two years straight. Already pre-booked. I literally, Thanksgiving, the day before Thanksgiving I was DJ-ing. I Deejayed on the Friday after Thanksgiving, I Deejayed New Year’s eve, I Deejayed a Christmas eve party, I had Valentine’s.

By the way, for the holiday people want to hire a DJ. I was pretty proud that I grown up poor and I built this business, I just said, “Yes, yes, yes, yes, yes.” Well then, my son was born blind in 2007. My son when he was born, as a dad you want your son to come out and smile at you. My son came out and made a blank face at me and never acknowledged my face because he was blind. That I had to get hit in the face with that — of reality before I started to go, “I am not scheduling any time at all for my family, like zero. It’s just whatever is left over.” I realized the family wasn’t getting the best of me, they were getting the rest of me. Whatever I had left after a busy week. I’m lying on the couch on Sunday fully exhausted just like, “Well, you guys could just entertain yourselves. I’m just totally gassed,”

But when I went to the doctor, I remember talking to the doctor. The doctor called and said, “You need to come down here to be with your wife.” I said, “I can’t. I’m booked for meetings.” He goes, “I am going to tell your wife that your son is blind and I’m not going to do it without you present.” I was like, “Oh, no. This is –” I remember just feeling like, “What a jerk. I am such a bad person.” But I wasn’t trying to be a bad person, I was trying to grow a successful company. I just want to ask you Priscilla, for everybody who’s listening right now, who feels like they’re trapped in that cycle of never ever, ever seeing their spouse or never ever, ever seeing their kids, what advice would you have? Because every entrepreneur is passionate about their craft or their thing, otherwise you wouldn’t start a business. What advice would you give them?

Priscilla: I’m fortunate because I work with my husband in our business but we have to really, really set aside time, it seems like. We set aside Thanksgiving to have our own time and then someone got sick, we ended up in the hospital, helping them. But you’ve got to really, really prioritize your time and you’ve got to stick with it.

Clay: I’m telling you this, Thrivers, if you’re the first person in the world who’s had the perfect life balance, you just cast that first stone. I’m just ripping on myself today to try to help make you aware to how big of a problem it can be if you don’t schedule time for what matters. You just have to. This Sunday, I had a very busy work schedule. I burned leaves with my son and we talked about his new up-and-coming landscaping company. I kept my phone off. I literally turned my phone off on Wednesday and I just kept it off till Sunday for the Thanksgiving break. I could tell you, I would never have done that before. I’m not perfect and yes, I did sneak a couple calls in there, I’m like, “What am I doing?”

I’m just saying, if you’re listening right now, I want you to write down what time in your schedule, specifically, are you going to make time for family. Go ahead and take a moment to write that in your calendar. When will you spend time with family? Thrive Time Show.


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You’re listening to the Thrive Time Show on Talk Radio 1170.

Clay: All right, Thrive Nation, welcome back. My name is Clay Clark, SBA Entrepreneur of the Year and business coach. I’m the co-founder of the Elephant in the Room Men’s Grooming Lounge. I’ve been featured on such shows as the Thrive Time Show. Again, we’re here today. We’re honored to be here with you, teaching you how to start and grow a business. There’s a lot of shows about how to get rich quick. There’s a lot of shows about that. You go on YouTube for about 10 seconds, you could find videos on 17 ways to make millions in two weeks. I don’t know anything about that. What I do know is how to make millions of dollars over a period of time, and I do know about sowing seeds. I know about being diligent. I know about grinding. I know about working hard. I know about making a ton of mistakes, but we’re going to teach you specifically. Today, we’re talking about the five Fs.

The big Fs. This is a big topic for people. It’s faith. It’s family. It’s finances. It’s friendships. It’s fitness. It’s how do you find time for all of it and now we’re honing in on friendships. If you’re listening right now, I want you to go ahead and think about it. If you had all the money in the world, if you had a big old boat full of money and you had a big old truck full of money. You just had so much money that you never needed to work again. Who would you choose to spend your time with? If you had every financial goal met, who would you spend your time with? I know, for me and a lot of entrepreneurs out there, once you’ve made all the money you need to make, you start going, “What am I doing? I’m going to various chamber networking events every night. I’m going to all these random things.”

What we did today, Thrivers, is we brought on a lady. She’s built a business from — how many kids or are there hundreds of kids who go to SSB KIds now, your facility? Are there thousands of kids? Are there seven kids? How many kids do you see in there on a monthly basis?

Priscilla: We have about 1,000 kids a week that come through.

Clay: 1,000 kids a week and it started in your back yard?

Priscilla: It started in the backyard.

Clay: Could you visually describe for anybody who’s listening what is SSB KIds, Miss Priscilla? What is SSB KIds?

Priscilla: SSB KIds is a multi-sports center and we teach character, faith and confidence through sports.

Clay: When you walk in, by the way, there’s like a trampoline where your kids can bounce. They’ve got the gymnastics floors. You got the whole set up. You got a swimming facility where you teach swimming.

Priscilla: We do birthday parties on Saturdays and we incorporate all those things, zip line and bungee and all kinds of fun things that kids love at that time.

Clay: I heard a rumor that I actually sent earlier, but you guys have a school, is that right?

Priscilla: We do. We have an early childhood center. It’s age two through second grade.

Clay: What kind of people need to look into that school?

Priscilla: People that want their children to be nurtured, not to be a little bit outside the box. We teach Christ and we teach education, very high quality education.

Clay: I don’t want my kid to be nurtured. I want to leave him in the woods and just let them matriculate on their own. But no, seriously, so if you’re listening right now and if you are ready to put your kids into an awesome culture where they could be developed in their early formative years, you want them to learn the character and the values. I encourage you just to go to Check out the facility. Get over there. Do you have a thing if you’re someone who’s never been there before, do you do a tour or is it like a — what’s your move if you’re a brand new person wanting to learn more?

Priscilla: If they want to come to the school or the day care, we do a tour. We like them to come in during the day and then they’re welcome to take a free trial class if they want to come to one of the gymnastic classes at night.

Clay: For free?

Priscilla: For free.

Clay: Unbelievable. Okay, so it’s a free trial class. It’s We’re talking about the F Fives. Now, we’re getting into friendships. I want to ask you, you’re very busy. You work a lot. You love what you do. You love it. It probably doesn’t feel like work now, right? You love it.

Priscilla: I do love it.

Clay: Does it not feel like work a lot? I know you’re working hard, but does it feel like you’re like I love what I’m doing?

Priscilla: You got to love what you’re doing since you spend so many hours doing it. If you don’t love what you’re doing, it would be really bad. I love what I’m doing.

Clay: I’ll give you an example with the Thrivers radio show. I love talking to you. I love Thrivers. You guys, you’re my people. I love talking to you. My Oklahomies, I love talking to you guys. You guys will call me. We had a lady call me today and she goes, “I just want you to know that my husband and I we’ve had some huge marriage issues, and we thought that to be successful, I guess we just thought that like our marriage had to be in the toilet.” That was basically the paraphrase of that conversation. “I get the impression that you and your wife like each other.” I go, “Yes, 15 years, which I’m still dating her I got to trick her.” She’s like, “I just can’t tell you how refreshing that’s been for us. We’re kind of tuning in, this is kind of like our Dr. Laura.” I’m like, “No, we do not qualify to be Dr. Laura. This is the man bear pig featuring whoever’s on the show who’s better than me.” I’m just telling you that it’s exciting and I love the show prep and I love being here.

You, as an entrepreneur, listening right now, you probably love what you do or you’re going to love the business you start. You’ve got to find time for friendships. I just want to ask you how do you do that, Priscilla? There’s so many people and customers that are pulling at your schedule. How do you try to find time to stay in touch with the people that you love and care about?

Priscilla: During the week, I have to make all my employees my friends. Everybody that we work with really gets along really well. We do a lot of outside of the business things just to keep that together. On the weekends, we try to stay in touch with our family more. We have a cabin that we go to a lot.

Clay: You have a cabin?

Priscilla: We have a cabin that’s off the grid. We try to get out there to just relax and just have some down time out there.

Clay: I’m going to read you Thrivers a notable quotable. This is the founder of Evernote. If you’re listening, “What’s Evernote? I don’t even know what that is.” It’s a note taking app that people use to take your notes on an iPad, take them on your phone, take them on your computer. Your notes are always in one place so you always have the notes everywhere you go. You always have Evernote. He says this notable quotable, which I personally like a lot. Some people might go, “I disagree.” He says, “The secret of happiness,” this is his answer, they asked him, “What is the secret to happiness?” He’s a very successful person. He says, “The secret of happiness is minimizing the amount of time you spend with people you don’t choose to be with.” Phil Libin.

I’m not saying that is the answer. I’m just saying for me, I noticed that for me that was my secret because I love being with my wife. I love being with my wife. But there are some people that like to just argue about politics. I’ll give you an example. If you voted for Trump or you voted for Hillary, I am not going to get into a debate with you because I pretty much determined that you have your own view. Most people, by the way, tend to vote how their parents voted. Like 80% of people are just arguing what their parents argued and haven’t thought about it. Then, there’s like 15% who are like, “I don’t know. The election’s tomorrow and I don’t know who I’m going to vote for. I don’t know.” There’s people like that. Andrew, one of our producers, he’s like that. Oh yes, he is.

The thing is I’m not going to get into a debate with that, but there’s people who just want to argue. They literally want to pull you aside and just go, “How come you like Hillary? Do you know that she’s the devil?” You’re like, “She’s the devil?” “Yes, she’s absolutely the devil.” Or, you like Trump and they’ll go, “You like Trump? I hear that Trump hates people.” They just want to argue with you. I used to, for whatever reason, want to get into those debates and I couldn’t say no. When you own a DJ company, you’re meeting like, oh by the way, 200 people every night. They’re all going, “Hey, you and your wife, we should meet up for dinner.” I’m going, “Sure, pretty soon, what’re we doing?” We’re going out to eat every night with Rambos. People we barely know and I’m going, “When are we going to have time for us?”

Our system is we have every week, Thrivers, my wife and I, we do family day on Sunday, which is where I invite my mom, I invite my brother-in-law, my sister-in-law and anybody who’s extended family over and we get together every single Sunday, we just do that, that’s our move. I love the family. I love them, but I like to have that time where it’s like here’s a couple of hours that we set aside and that’s when we block it off. We do a date once a week. We just have a schedule. Do you and your super attractive man friend, aka, your husband, do you guys have some sort of flow or is it just every day’s a romance because you guys work together all the time?

Priscilla: It’s not a romance, but I think the hardest thing is taking your work hat off and coming home, and having that romantic time because you work so much together. But the flow is — I don’t know about you but flow is pretty tough when you’re working out all the time together.

Clay: I have on a sound effect, this is what — and your husband’s name is Mitchell, correct?

Priscilla: Yes, it is.

Clay: Now when you guys are together, [music] this is what you hear, it’s just romance everywhere. You guys just a cloud of romance, these two, no seriously these two are love birds. How long have you lovebirds been together?

Priscilla: We’ve been together almost 20 years.

Clay: 20 years?

Priscilla: Almost?

Clay: Wow, do you guys have any kids?

Priscilla: We do not, we just have dogs.

Clay: Dogs? Okay. Then you have thousands of kids that you’re coaching.

Priscilla: We have thousands of kids and I taught kindergarten for years and I decided that those parents were amazing and I could never do that, so I don’t have children of my own.

Clay: Wow, wow. now if anyone’s listening right now and they’re going, “Who am I listening to and what is this all about?” Can you explain to the Thrivers out there what SSB is all about and how people can get involved if they want to know more about it?

Priscilla: Well, we really just believe in building children and so sports is our tool to build children, but we just want to get them in excellence in everything that they do. Gymnastics is a great tool because it really teaches them to be coordinated and teaches them they can do all things through Christ and also teaches them confidence.

Clay: Now Thrivers, if you’re just now tuning in to the business coach lesson, we’re talking about the F5s which is Faith, Family, you’ve got to learn about Friendships, Finance, Fitness. The point of this today’s training is to encourage you to take the time to write down your goals for these areas because you won’t just drift to success. As an example, if you have a family goal, if you’re listening right now and you have certain family goals, I promise you, you’re just not going to naturally just drift together and run into each other on Sunday night at 6:00 PM and you’re going to have a great meal. You have to plan it, you’ve got to ordain your schedule, you’ve got to be specific. I’ll tell you this, if you’re an entrepreneur, you know how to set appointments, you know how to put things in your calendar and show up on time. But do we do it for our own families?

I’m sure you do, the listener, I’m sure that I’m the only one that’s been guilty of that in the past, but you’ve got to schedule time to take your wife on a date, to take your husband on a date, to go do things together. Because if not, you’ll gradually drift apart. You must do that with your friendships too. Now Thrivers, up next we’re going to talk about the next F, “The next F?” Yes, we’re talking about — this next one, I love this one. This is Finances. [music] Finances. The thing is, if you’re spending time with family and friends and you’re running around doing all these things but you have any money, that’s not a good thing. When we come back, Thrivers, we’re going to teach you about how to set those financial goals.

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Broadcasting from the center of the universe. Featuring optometrist turned entrepreneur, Dr. Robert Zoellner and US SBA entrepreneur of the year, Clay Clark. This is the Thrive Time Show on Talk Radio 1170.

Clay: All right thrive nation, welcome back and I’m going to tell you what, I’m going to tell you what you got options right now, you could be listening to politics, you can be learning about politics, you could be learning about recounts, you could be learning about Hillary, you could be learning about Donald, you could be talking about politics and all that’s all going on in the world that maybe is good and bad, and economics or you can be learning how to improve your own life. This is what today’s show is about, what every show is about, is how to take your dreams and to turn them into reality. I repeat, to take your dreams and turn them into reality. Well, why would we want to teach you that? I don’t know, because I remember what it felt like, growing up where you want to do things but you can’t because of financial limitations. You want to do something and you can’t because of financial limitations.

Let me give an example; I grew up in rural Minnesota, at first, I grew up in Tulsa Oklahoma, and I moved when I was about 12 to Minnesota. We lived up there in Minnesota, and all my really good friends I’d met in those young formative years were in Broken Arrow, and I wanted to visit those friends in Oklahoma. I didn’t have enough money to afford an airplane ticket and I didn’t have parents that can’t afford to give me an airplane ticket. I had to find a way to fund my own trips to Tulsa. As a 12-year-old, I came up with this super move which was basically — It was taught to me by Lori Montague, Lori Montague hello how you doing. She invented the zany bandz and the slap watch, and Montague photography.

But she says, “If you go to the store and buy four candy bars for a dollar–” And Pricilla, do you remember when candy bars were four for a dollars?

Priscilla: I do.

Clay: That was a good time. That was a good time in American history. You go in there, you get those candy bars for a dollar, and she goes, “If you go door-to-door and tell people that you’re raising money to fund a trip, like a youth trip, then people will buy it. You sell it for a dollar, you make 75 cents and just keep doing that all day.” I’m going, “What?” I went ahead and did this. I went door-to-door, no exaggeration, made hundreds and hundreds of dollars, bought my ticket and I flew from Minneapolis to Tulsa Oklahoma, paid for it myself, stayed with the Montag’s all summer. I could not have done all that if I wouldn’t have learned those very basic entrepreneurial moves of finding a problem that the world has and then solving it in exchange for money.

You find a problem that people have, if you’re listening right now and you’re going, “How do I start a business? How do I do it? I’ve watched every Ted Talks, I graduated from OSU, I’ve read every book. I just finished Elon Musk’s audio book, how do I start a business?” Here’s the deal, look around for a problem people have, I’ll go on and give you a second. Look around, look around, some of you are going, “The car next to it, there’s a problem next — that guy’s a problem over there.” No, not him, some of you are looking at the person in the car with you going, “That’s a problem.” No, that’s not what we’re talking about, I’m saying, what is the problem that you see over and over and how can you solve it? Then you charge people for the solution.

We have a lady today, Miss Priscilla, who’s built SSB KIds, it’s into a fabulous athletic training facility. They teach gymnastics and swimming, they have a day school, it’s just an unbelievable program she’s built there. But how she found these problems she was able to solve them, I don’t know. I want to ask you, Priscilla, when did you first look around and go, “Okay, I see some problems that I can solve and I bet you I could charge people because I do it well enough to charge them.”

Priscilla: Well, with childhood obesity at an all-time high and ADHD is a real problem in schools and with the children, I wanted to get kids moving. When we first started, I took children out of my kindergarten class and just did physical activities with them. It went over so big that it just kept growing and I end up 75 kids in my backyard doing physical fitness.

Clay: Did you charge them?

Priscilla: I charged them a really minimal amount.

Clay: Now, there’s a poverty mind-set that I know you had to overcome, I know I did, and this is what I would do. It always felt bad charging people for something that I loved doing, I always felt like, if I love doing, I would just do it for free. I used to tell my wife, I’m like, my first company I started was an entertainment company, a DJ company. I remember telling Vanessa, “I would DJ for free, I just love it. I love music, I love the sound and I never wanted to charge for it.” Help the Thrivers out there who are listening or who are struggling to charge the right amount. To charge what they should be charging for their services.

Priscilla: Well, I was like you. I have such a passion to do what I do that I don’t really think about the finances. I have always had someone else to do the financial aspect of my business, I’ve never done the finances. Even when it first started, I had a mom, for free, I gave her free lessons and she did all the financial aspect and now my husband does all the book work and all the finances.

Clay: I’m going to tell on myself real quick, this is a bad thing I’m doing right now. With our online school, it’s called, it’s 19 bucks a month and people love it. There’s thousands of people on the site in 57 different countries, it’s crazy. We started the school with Dr. Zoellner, myself, David Robinson, the NBA hall-of-fame, Lee cockerel who used to manage Disney World, we got together this all-star squad and we started this online school. Well, somebody reaches out and goes, “Hey, I love the school but I’d like for you to work with me one-on-one,” and I go, “Sure, I’ll do it, just one, just one person.” I charged him $1,500 because I was like, every one of these consulting firms out there charges $6,000, $5,000, they make you sign a contract. Oh, by the way, a lot of them don’t include the website or the video or the search engine optimization, and I’m like, “I’m going to provide all that,” because I already have a full-time team who works here and helps me with my companies.

I helped this lady and her business was rocking. She calls me and says, “I’m top in Google, my sales are four times higher this year from last year, we’re top in the whole state for every search engine term.” A friend of hers owns a mortgage company goes, “Could you help me?” I say, “Yes, I’ll help you.” She said, “how much?” “$1,500.” Well, pretty soon I’m not – Priscilla, this is true, this just happened, my wife just pointed this out here in the last week. I have 47 people to meet a week that I meet with and they’re all one hour meetings and I love it. The problem is that I’ll have to start working at 5:00 to be done at 5:00.

Sam our producer he sees I literally meet every hour on the hour from 5:00 to 5:00 and it’s like people keep bringing friends. Just about 30 days ago, my wife had to have an intervention, I’d have an intervention and I’m going, “I just can’t do that, I’ve got to–” Now I was doing workshops and conferences because it’s more scalable and all that. I want to ask you, when did you get to a point where you’re like, “I’ve got to hire other people? I’m coaching every hour of the day,” parents are meeting you late, they’re bringing their kids at 4:00 AM because they can’t get a spot. They’re like, “I’ll bring my kid at 4:00 AM on Saturday.” When did you get to a point where you said, “I’ve going to hire some people”?

Priscilla: It’s funny how it happens because it happens when you’re forced to do that. But when we moved into the facility we’re in now, the 20,000 square-foot facility, I could no longer run from one side of the gym to the other. I used to and so it was actually when we got there we realized, “Wow, we don’t have enough people,” so we began to hire. It’s taken us a while to get a real team that really works together, our team works together so well that on Thanksgiving Day, they’re actually saying to their — texting each other saying, “We miss you guys.” It’s funny, so-

Clay: Well, I’m not going to say that Priscilla is mean because those listening they might misinterpret what I’m saying, but you have high standards and you only have hired — and the way I hear your inner dialogue, but I almost see you going, “If this person is candidate, I thought I would want this candidate watching my own kids ever had kids. I certainly wouldn’t want them working here.” The people you’ve hired are pretty awesome. You’ve probably interviewed a lot of people to find those people, right? You’re pretty selective.

Priscilla: Yes and handful of them have come out of our program, so they used to be gymnast for us when they were little, so it makes it a little easier.

Clay: Thrives, you’re listening right now, here’s the financial tips I’m going to give you, this is going to help everybody quickly make a $100,000 this year. This is the move, here we go, it’s my little move, it’s a $100,000 move. I do it every day with clients, it works. Think about how many hours a week you’re willing to work, go ahead and just write that number down 40, 55, 22 think about it, then think about how much money do you need to make to achieve your financial goals weekly. You make 2,000 a week and I’m working 40 hours a week, I need to make $50 an hour. Then stop doing things that don’t have a potential to pay you that much. You go, “But I thought you had to start at the bottom.” You do but you have to stop committing to being stuck in that cycle.

Sam our producer, I’ll pick on him because he’s great. Sam has come here, he’s learning all these new skills and Sam is getting better and better ,so I’m putting him in more sales related positions that pay him commissions and different things. He’s starting to make more per hour because you get $10 an hour visit, a base pay. But every time he sets an appointment for some of the clients we work with, he makes $25. I’m sure you’ve done the math you’re like, “If I make calls for two hours, I could make 60 an hour for two hours. I’ll probably want to do that more.” Then you start to upgrade and the better Sam gets – Sam, you’ve been here for three months, four months?

Sam: Three months.

Clay: Three months. Now that Sam’s been here for three months he gets to – I’ve tried to put him on higher scale tasks which pay him more. But if you’re listening right now and you’re an entrepreneur, I know there is some entrepreneur doing this for whatever reason, you are the one who does everything and you refuse to delegate. Priscilla, you’ve had to delegate and I know you take pride in keeping your bathrooms clean and doing the hard work, but how have you decided what to delegate and what to do yourself? How have you been able to do that or what’s the struggle you’ve had there?

Priscilla: Well, I think when you sit back and look at your employees take a little time away from the grind, you realize a lot of them could do things better than you can do. You’ve got to figure out what they can do well and then put them in that spot. But of course, we’ve got to be surrounded by a couple of really, really good people that can help us do just the day-to-day stuff.

Clay: Now Thrivers, if you’re listening right now, I’m going to give you a notable quotable. This one comes to you from Mr. Travis, he is the founder of Uber. A lot of people when they think of Uber they go, “Uber is such a big company, it’s so awesome.” Yes, but a guy named Travis started it. Travis sounds like a guy you know. Travis sounds like a pretty common name, this is what he says. He says, “I went to Google, I typed in San Francisco chauffeur or San Francisco limousine, I just fill out an excel sheet and I started dialing for dollars. First 10 guys I called, three of them hung up on me before I got a few words out. A few would listen for like 45 seconds and then hung up. Then three of them, three men said they’re interested, let’s meet. if you’re cold calling and three out of 10 people say, “Let’s meet,” you’ve got something.”

He had the wisdom to go, “Hey, I’m cold calling people and convincing them to use Uber and they’re just calling his taxi drivers, and all spreadsheet. If three out of 10 want to do it, I have something”. He had the wisdom to go, “Okay, now I need to teach someone else to make those calls so that I can focus on developing the app.” Now Uber is a billion-dollar company. But if he would be the one who’s still making those calls, Uber would have never taken off to where it is today. If you’re listening right now, I want you to make a list of the things that you’re doing on a daily basis, go ahead and make a big list of all the things you did today. Make a list and begin to circle the things that only you can do, that are your highest and best use, and try to focus more of your time on the things that are going to help you change the game.

This is called Pareto’s principle. It’s the 80 20, the ideas you want to spend 80% of your time on the 20% of things that only you can do. Thrivers, when we come back, we’re talking about fitness, we have a fitness expert, it’s going to be a game-changer.


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Clay: All right, Thrive nation, welcome back to the Thrive Time Show, your audio dojo of mojo. For some of you, this is like your secret self-help library. You see some people are secretly turning on there during the workday and they’re going, “I’m just going to listen in on, I’m going to turn this dial for a while. I’m going to listen.” The thing is, on one shoulder for every entrepreneur, this is how it goes, anyone listening right now, on one shoulder there’s a party that says, “I do not want to own a business, I never want to own my own business, I would never want to do that.” You know what; according to Forbes, 57% of you on the other shoulder, 57% of you want to start a business. Some people, if you’re listening right now you go, “I want to start a business, I’m going to do it. Maybe not now but maybe next year, I want to do it.” Someone else is going, “I have a business and I need some help.”

But I’m going to tell you something that we can all relate to. In Tulsa, Oklahoma, I want you to Google this, I want you to Google this right now Thrivers, verify what I’m saying, this is powerful. In Tulsa, Oklahoma, according to our local Chamber of Commerce, over six out of 10 jobs in Tulsa are created by small business owners, that’s six out of 10. If you’re waiting for a political change to fix the economy, you could do that. I’ve been around long enough to see a few different presidents, both Republican and Democratic come in and promised massive economic change, but typically, it’s a better idea to start with the tools you have and to start with your own hands and to go ahead and start your own business, and be in control of your own destiny.

Today, we have a special guest, Miss Priscilla who actually — I don’t know if she was financially motivated, I don’t know if she was motivated by just the idea of owning her own business, I don’t know if it was a passion of hers. But she’s grown this thing which was first, her in her backyard teaching kids fitness and gymnastics, and activities. Now literally works with thousands of kids per month. I want to ask you this Priscilla, we’re talking about the 5Fs; Faith, Family, Finance, Fitness and Friendships, why did you start SSB? What was going on inside your cranium?

Priscilla: Well, I actually really started it because I wanted to have a bigger impact on children. I was teaching in school and I thought I could really have a bigger impact if I could have them for sport and just deal with the whole child. I thought also at that time, I was pretty naïve, I thought that I would get more free time if I have my own business.

Clay: More free time.


Priscilla: Well, that quickly was a reality.

Clay: Lori Montague, a local Tulsa entrepreneur and success stories, she used to be on Montague photography. If you’re listening, you probably remember that over there off of Mingo and it was 71st Montague photography. She also invented the slap watch, it’s still bowing $60 million of slap watches and Zeni bands. She said, “Clay, you’re self-employed,” I said, “Yes,” and she was, “Congratulations, you get to work whatever 80 hours a week you want to work.” I’m like, “I thought I was going to get time freedom.” It could be a little challenging but you also, we’re talking about the F5s, you also I believe, started the business because you’re passionate about our five or fifth F, which is Fitness. You’re passionate about fitness, why are you so passionate about fitness?

Priscilla: Well, that’s one of the reasons I wanted more free time so that I can have more Fitness time. But anyway, fitness for me as growing up, I wasn’t really very good in school as a child and so I was good in gymnastics, I was good in sport. That gave me the confidence that I didn’t get in school. Usually, if you don’t know how to read and you’re not strong student, your confidence is low.

Clay: I see this with my own kids, we have five kids, we have four girls. I see it with my own daughters. I see the confidence when they nail a cartwheel or they nail the – Scarl is doing this back bend that you guys are teaching them, it scared me a little bit. But they’re doing these splits and they got all these moves they are learning. But what happens psychologically inside a child’s mind or inside there? I don’t know their psyche, their mind-set, what begins to happen when a child begins to athletically excel or begin to gain confidence in their physical or athletic abilities. What do you see happen?

Priscilla: Well, they say in early childhood that a child gains physical strength, then they also actually have more social interactions because they’re more confident socially. If they’re more confident socially it’s going to bring more cognitive avenues for them. because they’re going to be dialoguing with people that are also confident. It actually opens up their intellect, it goes all the way through.

Clay: Now, if somebody’s listening right now and their kid is not involved in any activities at all. They’re feeling like, “Gosh, I just want to get my kids involved in something but I don’t want to take them to the wrong place. By the way, my husband works, I work and I don’t want to get them — I don’t want to take them to the wrong place. I don’t want to take them to a place, go through the whole thing of signing them up and then I have to pull them out because the program’s any good.” Why is SSB, why do you feel like SSB is a really great solution for a lot of Tulsa families who are looking for a great place to take their kids for some athletic training and education as well as some mentorship?

Priscilla: Well, first of all, they should go to a place where they can sign up month-to-month. Anytime they don’t want to do it, they can pull out but—

Clay: Month-to-month?

Priscilla: Month-to-month.

Clay: What?

Priscilla: Yes and I think that it’s got to be fun for the kids and they’ve got to be allowed to fail so that they learn how to fail and then get back up and try again. I think it needs to be a really warm, nurturing environment where the kids can learn their sport. But they can also be accepted right where they’re at.

Clay: What kind of awards have you guys won at SSB over the years. You go in there and the trophy case it is epic. There’s trophies everywhere and I’ve looked at them and I’m like, “Is Priscilla buying these for herself? Are these her own?” Then you look at them in there and you’re getting these awards. Where are these awards coming from? What kind of awards have you guys won over the years?

Priscilla: Well, they’re different, at one time we were doing a lot of cheer-leading and so we had a lot of cheer-leading awards. We’ve gotten over the years, the Tulsa kids magazines given us best birthday parties and best camps, we’ve gotten those kinds of awards. We’ve gotten a lot of awards in power tumbling and trampoline, and then some in gymnastics, boys gymnastics.

Clay: For anybody who’s listening who maybe Austrian whose saying, “What is the power tumbling, what is it, want to tell me about it.” How would you describe that?

Priscilla: Well, power tumbling is just tumbling down the floor. The kids that go to power tumbling and they compete, they’re going to be doing a few less hours a week then they be doing in traditional. Then trampoline, of course, is now an Olympic sport and so-

Clay: Trampoline is an Olympic sport?

Priscilla: Yes.

Clay: This just in, how long has this been an Olympic sport?

Priscilla: Since 2000 and they’re jumping 25 feet in the air, so these guys are jumping very high. Our coaches were all trampoliners at one time.

Clay: How high are they jumping?

Priscilla: 25 feet.

Clay: No way.

Priscilla: Our sea leaves about 25, so our competitors were going to jump between 18-20 feet.

Clay: They’re going 20 feet in the air?

Priscilla: Yes.

Clay: Do you ever worry?

Priscilla: Well, we do a lot of progressions and so in order for them to get — usually when they’ve they get hurt, they’re walking off the trampoline or they’re walking across the floor, or doing something like that.

Clay: Wow. Now I tell you what, that right there is a sight to see. If you’re going, “I don’t even know what this place is all about?” Apparently, you have a free — you do a tour during the day and you have a free class they can come to?

Priscilla: Yes, I do.

Clay: For somebody who’s going, “Yes, I’m not convinced. I don’t think that my kids need fitness, I don’t think they do. We have the video games, I’ve got the wii [sic] there’s got some hand movement there. I’ve got a little virtual reality thing going on.” Why would you say, “Hey, you got to get the kids involved in some fitness buddy?”

Priscilla: What I see in the classroom being a teacher because I am still teaching school during the day. But the kids that are physically fit and physically confident are also socially confident. It makes such a difference in just their entire being in the peace that they have.

Clay: I had a conversation at Best Buy the other day that I wasn’t participating in, but it would involve my physical body. I go there and this guy says, “Bro, are you interested in this virtual reality? Have you tried it online?” For me, it’s too weird. He goes, “Now, you got to check it out.” “No, I’m not doing it.” He says, “Bro–” He starts talking to me about, “It’s awesome because in this world, you get like in here and then you can interact with other people who are like all over the planet, bro. It’s awesome, it’s like a third dimension. In fact, I play this game so much that I had to adjust myself to reality after the game.” I’m like, “Dude I don’t know what you just talked about but that is some weird stuff.” I looked at my wife and I’m like, “That is some weird stuff brought out.”

I know kids are doing it but I’m just telling you the kids are getting bigger. They’re getting bigger and the more they’re playing the video games the bigger they’re getting. This is a thing, I’m not a fitness expert, I’m just noticing a thing. When we come back Thrivers, we are going to let Priscilla teach us some specific action steps that we can take if we want to get more — get our Fitness game on as a busy working adult.

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Clay: All right, Thrivers, welcome back to the Thrive Time Show for anybody just getting yourself adjusted to this. You’re trying to figure out you’re going cognitively, “What is the show? I feel like it’s normally politics and I don’t recognize this voice. I’m not familiar, what is going on?” Well you’re listening to the Thrive Time Show and it is a business show where we teach you how to start and grow a business. We like to have a little fun along the way. Typically, Dr. Robert Zoellner is with me, he’s the co-host with the mo-host. But he is out today expanding his vast entrepreneurial empire in another country. I’m here inside the box that rocks, putting on some verbal gymnastics for your amusement, your entertainment and your enlightenment, your education.

We have brought on a very special guest, Miss Priscilla, the founder or co-founder as it were the founder of For anyone just tuning in, what is SSB KIds, what you guys do them?

Priscilla: We do kids, we do sports, we teach character and faith and confidence through sport.

Clay: Who should sign up for your program or check it out?

Priscilla: Any kid who wants to move, any kid that wants to get some energy out them, any kid that wants to build some confidence.

Clay: Gymnastics, swimming, trampoline you do all that? Cheer-leading, do you do cheer-leading still?

Priscilla: We do some cheer-leading still, yes.

Clay: Well, it’s all there and you’re in Broken Arrow?

Priscilla: Yes, we’re in Broken Arrow.

Clay: Thrivers, check it out, we’re talking about the F5s, 5Fs Faith, Family, Finance, Fitness, Friendships. Now, if you’re listening, I’m going to repeat it again, take notes. Here we go; faith, you got to have some goals for your faith or you’re going to drift into a place you’re not happy to being. Okay, you have to faith. Family, you’ve got to have some goals for your family. What are your goals for your family this year? You’re going, “Okay.” Friendships, what are your goals for your friendships? Finances, what are those goals and fitness. Now, Priscilla, for the working adults who are listening right now and they’re going, “I work all the time, I go to work, I go to church, I go home. I go to work, I go to church, I go home. I get bigger. I go to work, I go to church, I go home, I get bigger. I go to work, I go to–” And they’re going, “I just keep getting bigger.”

What fitness tips, what are practical fitness tips do you recommend for anybody listening, maybe a short list of things that any working adult could do to get into better physical shape with their bodies?

Priscilla: I think find some fitness avenue that you really enjoy. Whether it’s running or going to the gym, it’s got to be fun so that you keep doing it. Of course, you’ve got to schedule a time, they say you need to go at least five days a week. But –

Clay: Five days a week? Wow.

Priscilla: But that’s pretty tough. Even starting out small even starting a little 10-20 minute thing working into that one hour workout time and just making it as consistent as possible.

Clay: I want to do in-office dodge ball. For those who are listening who maybe don’t know where we’re broadcasting from? We’re broadcasting from the left coast of the Arkansas River inside the beautiful world headquarters. It’s in Jenks America on the Jenks River walk there. I say to one of our producers, “Would you endorse the idea of of in-office dodge-ball? Would that be something that you would be in favor of?

Producer: 100%.

Clay: That could be a thing and whoever is late, they get less balls to start with maybe.


I’m not sure if that’s a thing, but do you have any programs for adults or kids who are — they’re still in high school but they’ve never really done a lot of fitness stuff. Do you have some programs to help people start somewhere? What else do have out there?

Priscilla: We really are mainly just kids.

Clay: Just kids?

Priscilla: We’re pretty much 18 and under.

Clay: Who’s the perfect ideal kid or if a parent is listening right now, what kids are perfect for your program?

Priscilla: I think any kids are great in gymnastics. You’re on the trampoline or you’re going through the zip line, or you’re doing something of that sort. Kids love it. I don’t think there’s any kid that doesn’t like to bounce and to jump, and to have fun. It’s doesn’t matter them staying with it and I think a lot of kids want to jump from sport to sport these days and try everything. The only problem with that is you need to teach them to commit to something and to try to stay with something even when it’s hard so they can get better at that at that sport.

Clay: Now, Thrivers, there’s a study that came out on CNN, and I encourage you to Google this. Assume that I’m making it up, okay. It’s on CNN Money and if you Google the American dream and CNN Money, you’ll find the static. But it showed that 59% of Americans don’t believe that the American dream is possible. 59% and that statistic just blew my mind because I’m going, “I didn’t grow up with a lot of money. I’ve done well, I’ve been blessed to do well. I know people who do well. Doctor Zoellner didn’t grow up with money and he’s doing well. I know a lot of people that are doing well.” In fact, I’ve read the book called The Millionaire Next Door and it explains in this very scientific book, there’s a lot of research that went into it.

The Millionaire Next Door that they are the average millionaires in America right now, over 80% of them are first generation. To mean they grew up with nothing and now they have something. But the problem is, so often we get stuck in these habits where our family just is not in a good situation. Okay, this F5 goals. Our family, we’re just not — the family’s not going well. It becomes your story, your habit, it becomes your easy default. You just go, “Well, my marriage is just terrible. That’s how it’s going to be because that’s how it always has been. That’s how it’s going to be and now my marriage is terrible and so that’s how my marriages.” Then you used to do that with your business you go, “My business is terrible business, business is tough. The economy’s tough, things are going to be tough, and I’m just going to be stuck in that cycle.”

When we come back, Thrivers, we’re going to let Priscilla hold court a little bit. I’m going to interrogate her because her business has grown. By the way, how many years have you been in business?

Priscilla: 22 years but then it’s been a little more than that because the backyard didn’t count.

Clay: The economy’s gone up and down but I’ve seen you grow every year. Some years more than others but you’ve consistently sown those seeds. Proverbs 10:4 said that, “God blesses the hand of the diligent and he punishes the slackard.” We don’t like that part. If I don’t sow seeds, I do not going to grow. Well, technically, if you don’t sow seeds there’s just no seeds to grow, what do you mean? You’ve been sowing seeds and are you perfect now. But there’s been some things you’ve been doing day in day out over the years that have built this business into a thriving, booming, growing, expanding business that anybody would be proud to own. Thrivers, if you’re listening right now and your business is not growing, it’s flat-lined it’s stagnant, it’s stuck.

Or maybe you’ve been stuck on center and you’ve wanted to start a business but you’ve just never done. You’ve just been going, “I want to do it. I want to do it.” But we’re going to teach how, we’re going to show you specifically how Priscilla has diligently gone about building her business the right way,

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Clay: All right, thrive nation, welcome back to the Thrive Time Show. This is your audio dojo of mojo and the place where you go to learn how to start and grow a successful business. You see, a lot of people, you want to start a business. You said, “I’m going to do it. I’m going to do it.” Some of you are crazy enough to actually have done it, now you go, “Oh no, I actually own a business.” People say to you, “Hey boss how you doing?” And you go, “Oh God, I hope I can make payroll. I hope that people don’t find out I don’t want I’m doing.” You’re just feeling overwhelmed. You’re feeling stressed and you’re going. “Why does it have to be this way?” Then you start to say, “I must not be a good person. If my business is failing or I must not be smart.”

But then if you look up the stats from Forbes, Forbes Magazine. Forbes. They say that eight out of 10 small businesses don’t make it, eight out of 10 fail. Eight out of 10, not good. Imagine you’re a baseball player and you strike out eight out of 10 times, not good. Hall of Fame baseball player gets to hit about three out of 10 times, but if you’re like a free throw shooter and you’re only making two out of 10, that wouldn’t be very good. A lot of things, two out of 10 is not that good. But I’m telling you, I’m not here to accost you and say that you must be not qualified for success if you’ve had a failure in the past because Walt Disney, my main man Walt Disney, he lost it all twice, twice, two times. A lot of people don’t realize it twice.

Henry Ford, lost it all five times. “Henry Ford? I thought he was the man.” Yes, after he lost it five times. Thomas Edison, it took him 10,000, 10,000 failed experiments before he started to get traction and figure out how to make the modern light bulb. Some of you are listening going, “I watched a biography and he stole that from Tesla.” That may be true but the thing is it took him 10,000 failed experiments before he stole the idea from Tesla. But the point is, if you’re listening I’m telling you, you’re going to have to fight through some stuff. You’re going to have some perseverance. But as you’re fighting through you hope you’re making some of the right moves. I hope you’re not just fighting through and doing things the wrong way over and over. Because in theory if you keep doing the wrong thing over and over you won’t have any success.

Today we have an entrepreneur who is very humble but she is very successful. Her name is Miss Priscilla and she started Some of you are listening going, “Oh my gosh, it’s her, I know, Santa, that’s her.” Well, if you go to, you can share this podcast with your friends. You can go, “I know her, I want to hear this again.” Go to and you can hear the podcast. You can share it with your friends and you can relieve the audio wonderment. But now, Miss Priscilla, I must ask you, for anybody who’s going, “Okay, I have a business, and I only want to know how do you market your business?” You have the court my friend, how do you market your business? How did you market your business?

Priscilla: Well, when you first start a business there’s not a lot of finance, so we market it through word of mouth and went into the schools. Now we still do a lot of word of mouth, of course, Internet and website stuff and then we do it. We’ve got some mailers we keep all the people that we’ve had and we do a lot emailing.

Clay: I’m going to call time out because my brain is exploded as you gave me a fire-hose of awesome. You went into the schools and for anyone who missed it. When you said you went into schools, what does that mean?

Priscilla: Well, we actually went into the schools, and we did shows in the schools in the early days.

Clay: In the early days?

Priscilla: Yes.

Clay: What shows?

Priscilla: We did a show called Sliding Down Rainbows which you actually helped with a little bit and we did lot of drama, lot of music and we taught a no drug theme.

Clay: No drugs. Why did you teach a no drug theme? What was the angle? What was the reasoning behind that?

Priscilla: We wanted to teach about healthy bodies for kids and we wanted to teach about not taking drugs. That’s the easy way to get into the schools too because they’re all interested in that.

Clay: It’s just in. You took something you’re sincerely passionate about and you weaved it with into something that schools wanted and you found a niche and you got in there and marketed it to schools. Then you said you’d market it on the Internet. Are you a web developer or are you a web guru?

Priscilla: No, I’m sure not.

Clay: How did you build your website? What did you do? Did you did you know a guy? Did you have a guy and you go, “Hey, I know a guy.” Boom, he built a website. How did you build your website?

Priscilla: One of our employees built our website.

Clay: Really?

Priscilla: Yes.

Clay: Over time if you always upgraded it and made your wish list of different features and stuff like that?

Priscilla: Oh yes. Based on what people say because I was always — you always get complaints. “I don’t like this. I don’t like that,” so you update.

Clay: “I can’t find anything on your website,” and so you haven’t been trying to update it.

Priscilla: [laughs] Right.

Clay: Right, so website. What about — did you say mailers?

Priscilla: We don’t a lot of emailing, very little mail-mail. But yes, and so we have a lot of lists. We have people that used to be in our gym, people that are on our gym and so he just wrote a thousands after a while with those emails.

Clay: Talk to me about the consistency and how important it is to be consistent with the emails, consistent with the going into the schools, consistent with it and not just being a random captain. “I’m not motivated so I’m not anymore.” How important is to be very consistent?

Priscilla: Well, people don’t hear it the first time or the second time. You’ve got to continue to give that message out 20, 30 times.

Clay: I might get a tattoo of that. I don’t have any tattoos and I feel like if I could fit in with my own brother and I should get a big tattoo that says, “People often don’t hear it the first time or the second time or the third time.” What? You mean you have to keep marketing to the same people?

Priscilla: Well, they say it and you have got to see it, you’ve got to hear it, you’ve got to feel it. You’ve got to really given it a message that they’re going to be able to receive and that takes a lot.

Clay Clark: Thrivers, I’m going to tell you my move that I did, we grew DJ Connection, we landed the account for the Jenks prom for DJ Connection. We did all the DJ entertainment service for Jenks. We did it all for Union, we did it all for Broken Arrow, we did it all for Coppell high school and Dallas, all the big boys. People go, “How did you do it?” Here’s my move, one, I found out who plans to prom. How do you do that? I pick up the phone, “You call someone you don’t know, that’s so weird.” “Did you have another job?” Yes, I had a different job and I would call during my breaks and go, “Hey, do you know who is in charge of scheduling this year’s prom?” They would go “It’s Sharon.” “Okay, great. What’s Sharon’s last name? Great, thank you so much.” I would mail Sharon a print piece.

Every single month I mail all of the people planning the proms and school dances. Every month, every month, every month, for years. Then I called every month, “You called every month? What did you say?” Usually, nothing because I was leaving a voicemail but then over time, the seeds started being sown. I remember the first lady, she calls me, she goes, “Our DJ last year was terrible and I’m looking for some different options this year, can you tell me what you guys do?” I’m going like, a little sprout, it sprouts out and I’m like, “Look, that’s a seed. I was sowing and now I’m seeing a little greenery, this could be a thing.” Then I almost was on the verge of giving up and I remember I got a call, “DJ Connection, this is Clay.” Then I said, “How can I help you?” She goes, “My name is Alice Hargrove, I’m in charge of the Boeing 40th anniversary party and we have heard you guys are very good company and we’d like to talk to you about hiring you.”

I’m like, “What?” Then it just kept happening. Pretty soon I’m going, “If I don’t stop sowing seeds, it will keep growing. I just want to know from you Priscilla, for anybody’s listening right now who started marketing and stopped ,they started the marketing and they stopped, and they just keep doing that. What advice would you have for somebody who’s had a hard time staying consistent when they don’t see immediate marketing results?

Priscilla: It’s not an immediate. I think the more layers you have of marketing and more different kinds of marketing you have, the more effective it’s going to be. Even when we’re dealing with our parents in the gym, getting a word out, we can never just give a note out. We’ve got a email them several times, give them several notes. I think people are just so busy these days they think about doing something but they don’t have time to do it. You’ve got to continue to keep it right in front of them.

Clay: I’m going to rip on myself, this is an example of being busy. We’re at church, we went to the same church for years where they’re at church. Every Sunday they say, “You got to sign up for the yadayada camp by this day or your kids can’t go.” I’m going, “Yes, our kids can’t go if we don’t sign up, okay.” Then the next Sunday, “If you don’t sign up for this thing by this date, your kids can’t go.” I’m mentally going, “Yes, that means we should probably sign up.” Then they say it again and all of a sudden we’re like — my wife and I look at each other like, “That date is now, we have to sign up now. Oh no, we’re bad parents.”

I’m just telling you, everybody is very busy. It’s not because you don’t want to listen, I just I don’t know if it is during announcements, I think when the pastor talks at church. During the sermon, I do a pretty good job of locking in, but during announcements, I hear like a “Wahwahwah.” I’m just not mentally not there yet. They say it every Sunday and then you finally you start to learn it. I would just tell you, if you’re listening right now and you’re frustrated that your customers don’t hear what you’re saying, just keep saying it over and over, and over.

What is another tip for anybody who’s listening right now they’re going, “I am struggling to get customers.” What mind-set would you encourage them to have or what’s another tip for anybody who saying, “Priscilla I have a bagel shop and I’m just not getting any customers. My bagels are so good.” They’re spending all their time making their awesome bagels but they’re not spending any time marketing your business. What tip would you have for them about getting some people in the door?

Priscilla: I think customer service goes from million miles. It’s like you said, you have to tell the same thing to your to your clients to market but you guys tell the same thing to your employees too. To stay smiling and to have that customer service, and go the extra mile just like they do at Disneyland. But I think that if you’ve got awesome customer service, people are going to start coming back.

Clay: Now Thrivers, you’re listening right now, you have three decisions you can make, you have three choices, three options. You got a path, look at the path, there’s three ways you can go. One is you can go, “I liked what I heard today. I’m excited and I’m going to do nothing. I’m so motivated, I’m going to do nothing and what I’m going to do is I’m going to do nothing at all. Then I’m just going to hope things change because that is what I’ve always done. That’s what I’m going to do, I commit to doing nothing by default.” That’s option one.

Option two is, you could go out there and you go to, What’s that? It’s the world’s best business school. It’s twenty bucks a month. But this just in, if you’re military, it’s free. Why? Because freedom isn’t free. You homies earned it. It’s free if you’re military, if your veteran, true story. What if I can’t afford 19? You can choose your own price. “I can choose a dollar?” [music Yes, you could abuse the system if you want to, but you can choose your own price. Literally, we have people who choose more or people who choose less, but 19 is what we suggest. Or the third, which is you can go to and sign up for a one-on-one mentorship program or workshop. You can sign up at

But either way, caring is sharing, go to, share today’s podcast, today’s radio show. As always, we thank you for listening to the Thrive Time Show. My name is Clay Clark, SBA Entrepreneur of the Year. three, two, one, boom.

[01:25:36] [END OF AUDIO]


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