Business Coach | 6 Steps to Making Millions and Becoming a Jedi Master of Search Optimization

Business Coach | Ask Clay & Z Anything

Audio Transcription

Business Coach 179

Learn As The Business Coach Talks About SEO : Podcast Transcript

In this episode of the Thrive Time Show, Business Coach, Clay Clark, and The Return of the Dr. Z bring on the great Richard Gambe to talk SEO.  You do not want to miss all of the Jedi Mastery with the Wizard himself.

Announcer: And now, broadcasting from the center of the universe and the world headquarters, presenting the world’s only business school without the BS, with optometrist and entrepreneur Dr. Robert Zoellner and of course world business administration entrepreneur of the year in your ear Clay Clark, it’s The Thrive Time Show. On talk radio 1170. Three, two, one. Boom.

Clay Clark: T town in Green Country welcome back to the Thrive time show. This is the place that you go to learn how to start and grow a successful business. My name is Clay Clark I’m the former SBA entrepreneur of the year and the former young Metro Chamber of Commerce entrepreneur of the year back in 2002, Tulsa Metro Chamber, baby. And I’m joined here with a guy who has been running a successful optometry clinic in Tulsa for 25 years but he looks like he’s 32 [laughs] It is Dr. Robert Zoellner. So how are you?

Robert Zoellner: It’s due to the lighting in here, it’s a thing, but that’s a quarter of a century.

Clay: That’s impressive bro.

Robert: And you know what else has been going on and it’s coming out today and I’m so geeked about it.

Clay: Oh my gosh.

Robert: I remember when I was 12 or 13– such a good memory right? And I went to this movie that forever changed my life and today they’re coming out with another version of it, another back story of it and that’s the Star wars movie, Rogue One. It’s coming out today, Friday. Thank God it’s Friday. It’s a Christmas present just a little early. I haven’t seen it yet. It’s lunch, if you’re hungry, run over to Oklahoma Joe’s get some burnt ends, some baked beans, and then after that skip out of work and go down to one of the movie theaters and watch Rogue One. Maybe they sold that out, I don’t even know.

Clay: Do you know what goes good with baked beans? Do you know what goes good with the baked beans, Z?

Robert: Star Wars movie.

Clay: Well, a lightsaber. You can use a lightsaber to cook up, and to heat up your baked beans.

Robert: Yes, exactly. Go into Oklahoma Joe’s pull out your lightsaber, and just cut your way through a line, and get up there to the front, say “Give me some burnt ends.”.

Clay: I’m here to see Joe.

Robert: I want your burnt ends and your baked beans.

Clay: That could be a thing.

Robert: Yes. It could be a thing on this Friday. Sorry. Hey Joe Davidson, if they come in with lightsabers and they try to get baked beans vis-a-vis through forceful lightsaber usage, sorry.

Clay: We have a very special guest who we know– we’ve checked him, we’ve screened him before, he did not bring a lightsaber into the box that rocks, he is safe. It is Mr. Rich Gamby. Rich, how are you, sir?

Rich Gamby: I’m fantastic. How are you guys feeling?

Clay: Man, I’ll tell you what, I am feeling it like a petting zoo and today we’re talking about the six steps to making millions and becoming a Jedi Master of search engine optimization.

Robert: That kind of ties in with the whole Rogue One thing. That’s a nice little play on words there and I think it’s important to point out– they go, “Who is this guy Rich? Why is he on the show? What’s going on? Why is he on the show?”.

Clay: Rich you can tell us because I’m going to let you describe your background and your history as much as you want before I get into this because you now are what I would call a certified search engine expert. You know how to get companies to the top of Google. What were you doing this time last year?

Rich: This time last year I was actually working for a recruiting firm here in town.

Clay: How did you become a search engine master? How did you learn the search engine skills?

Rich: Being locked in a room for several hours and doing a lot of research. I actually found a mentor, spoke to him almost on a daily basis to see how I can improve myself and get better, and through that I was able to increase my content, how much content I could provide for our client.

Clay: Now here’s the thing is Thrivers we have people all over the world who are looking for one-on-one business coaching. What happens is a lot of people– I’m thinking of example right now. We have a lady, she’s a cosmetic surgeon and she’s a fine doctor, she’s won all the awards, she has all the degrees, all the background, and what happens is that she, about three years ago, needed more customers. Who doesn’t need more customers? You’re listening right now and you don’t need more customers maybe you should tune into-

Robert: I don’t want to grow my business, it’s doing just fine. In fact, some days we’re too busy.

Clay: She picks up the phone Z and she calls, we say “Thank you for calling Thrive 15, how can we help you?”. She says, “I’m trying to get my website to the top of Google” and we said, “Well we could absolutely teach you the system” and she says, “No offense, I appreciate you guys teaching me, I don’t want to know what you’re doing on a brief overview but then I just want you to do it for me.” and so we actually did the search-

Robert: Because she’s busy. She’s a doctor. She’s got a busy life.

Clay: Exactly, so we generate her– no exaggeration, almost 40 new cosmetic surgery patients every month. 40.

Robert: I’ll tell you what, Google has really dominated the search engine business and if you’re not Google savvy, if you’re not search engine optimized, you know what, you’re listening to the right show, because we’re going to coach you up in that area and Rich is living example that pretty much– if a lumberjack can do it– If you watch on Facebook live, he’s a certified lumberjack.

Clay: He is, but the Rich you had no previous– he never worked in a search engine industry as of a year ago.

Rich: No, not at all.

Clay: And now you’re a search engine wizard.

Robert: [crosstalk] You’re not from Google headquarters, right?

Rich: [laughs] No.

Robert: Okay. Just checking.

Clay: Alright. Here we go. I’m going to give you a little truth cannon here guys, here we go. The goal of search engine optimization is conversions, new leads, and new customers. However, if somebody can find your website– let’s say someone could find your website only by going directly to the website itself. It’s like building a beautiful billboard that you put into the forest, Z.

Robert: I think we had a little audio snafu there.

Announcer: [crosstalk] You’re listening to the Thrive time show on talk radio 11.70.

Robert: Sometimes these computers don’t work like they’re supposed to. I was over here search engine optimizing my Rogue One thing.

Clay: Real time. Now here’s the thing Thrivers, if you have a website and the only way that people can find it is by just typing in your actual domain, that’s not a good thing. As an example with the cosmetic surgeon, you take the name of her city– Let’s say it’s Tucson, you type in Tucson cosmetic surgery or Tucson liposuction or Tucson augmentation or Tucson whatever. If her products and the services come up first, if her website comes up first, then she gets more leads. That’s the whole goal, that’s how it works.

Robert: She went step one and in business, it’s all about winning because there’s so much, what we call out there competition and everybody else is trying to get that same patient. It used to be back in the day, you go into a town and they’d have one cosmetic surgeon.

Clay: Hey man, you’re looking for the cosmetic surgeon? He’s up around the hill, up there by that tree. That’s Dr. Smith.

Robert: That’s what am talking about, and they didn’t have to have great bedside manner, they didn’t have to advertise, they didn’t have to do search engine optimization, they didn’t have to do all that. All they did was set up shop and just sit there and wait for the people to come in the door, because they were the only game in town. Well, guess what? Those days are long gone.

Clay: Gonzo. We’re going to teach you the six action steps that you need to generate conversions and leads. These are six steps. Step number one, you must create the most relevant content about the keyword that you are trying to dominate in Google. Ask your customers, ask yourself, if you don’t know what your customers are looking for on Google email us [email protected]. We will do it for you, for free.

Robert: For free? Why for free?

Clay: Yes, we will do it for free. All you’ve got to do is you just email us at [email protected] and we will tell you what keywords your customers are looking for. Now Rich, when we talk about generating the most content, what are we talking about my friend?

Rich: Well we try to figure out how many pages of actual content someone needs on their website, in order to organically boost them up to the top of Google.

Clay: Now I’m going to demystify the nerdery here, so here we go. Here’s the definition of HTML-

Robert: I like that the nerdery. It was like, what did you just say? It’s confusing.

Clay: The definition of text, HTML text, that stands for hypertext markup language. What does that mean? The point is if you Google the word dog right now, if you’re listening right now, just go ahead and Google the word dog and when you Google the word dog, you’re going to find that Wikipedia comes up top in Google. Why? Go ahead and Google Tulsa men’s haircuts. Go ahead I’m waiting. Here we go. Go ahead and Google men’s haircuts Tulsa. Go ahead and Google man buns Tulsa.

Robert: [laughs] You did not optimize for that, tell me who did-

Clay: You can check. I did. [crosstalk] Man buns Tulsa. Yes, and you’re going to find elephant in the room. That’s the men’s grooming lounge, that’s the chain of men’s grooming lounges that I’ve co-founded it with my brother-in-law and Jonathan Barnett, the CEO of Oxi fresh and carpet cleaning franchises and the thing is-

Robert: OMG I just Googled it, man buns of Tulsa, and you’re not sure what’s going to pop up. I’m just telling you right now, but Elephant in the room is number one on this Google thing.

Clay: People are using Google. What is that? I cannot get it. The thing is, what you have to do, and Rich and the team will do a report for you, but you have to figure out how much text your competition has. If you wanted to Google the word dog and you want it to come up ahead of Wikipedia or you wanted to Google the phrase Tulsa men’s haircuts and you wanted to beat Elephant in the room, you could do it but you must have more content than your competition and so really the way I look at it Rich is only there’s only a few ways that somebody can create more content than the competition.

Rich: Yes, that’s correct.

Clay: Okay, so here we go. This is way number one. One, is you could actually write blogs. You personally, the entrepreneur, could write blogs. We’re talking a thousand blogs. That’s a lot of writing, Z.

Robert: Well, my hands cramps up when I write that much. It’s so tough-

Clay: [crosstalk] Option number two is that you could record a podcast and then you could have it transcribed. That’s move.

Robert: That is a move, and there are companies out there that will transcribe so much per word, so much per page. It is the thing.

Clay: We will teach you at workshops how to do this. Option three is you can allow the team to write content for you, and option four, Z, you could do nothing.

Robert: Well if I was going to do nothing I probably would be listening to a Home and Garden Show on the radio right now or maybe a political show that is talking about stuff that I have no control over and just going to get me irritated, but instead I’m not going to do number four. Do you know why am not going to do number four? Because I’m listening to The Thrive Time show which it’s our goal to coach you up, to help you start or grow your business and be successful.

Clay: I’m going to give a quote from Mr. Google himself. This is on the Google website. This one says “One of the most important steps to improving your site’s ranking in Google’s search results is to ensure that it contains plenty of rich information. That includes relevant keywords, used appropriately, that indicate the subject matter of your content.”. What does that mean? You must write a lot of content. When we come back, Thrivers, we’re going to have a legendary person who’s going to teach you how he uses the force to generate content for websites throughout the galaxy, on other planets throughout the vast universe. Mr. Rich Gamby will teach us how he writes content to get your website to the top of Google.

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Announcer: Live, local, now, you’re listening to The Thrive Time show on Talk Radio 1170.

Clay: All right. Thrive nation, welcome back to your inspiration station. This is your audio dojo of mojo coming through your radio. My name is Clay Clark. I’m the father of five human kids because that’s the way I want to live. I’m telling you what, when I’m not populating this vast entrepreneurial nation, I am happy to be on this station with the co-host with the most, it’s Dr. Robert Zoellner.

Robert: That’s right. Hello, Thrivers. Thank God it’s Friday. You know what’s so fun about today, Clay?

Clay: Sorry, I was messing with my lightsaber. What was that?

Robert: Just another Star Wars movie’s coming out today. I’ll tell you what, I’m excited to see it. It’s the theme of our show. We’re going to teach you how to be a Jedi in the in the art of SEO.

Clay: Search Engine Optimization

Robert: Which apparently is a thing, and we have a Jedi master– I mean he’s not Yoda. It hadn’t been done for 800 years.

Clay: He’s too beautiful to be Yoda.

Robert: [laughs] He’s been doing it for a while.

Clay: Rich Gamby, welcome to the show my friend.

Rich: Thank you guys.

Clay: Okay. We’re going to pepper you with questions now, because we represent Team non-nerds. [crosstalk] He’s an optometrist– He’s an entrepreneur trapped inside an optometrist’s body. I am an entrepreneur trapped on the planet Earth, where I want to just work 24/7, so here we are. The thing is step number one is you have to create the most original content about the keyword that you’re focusing on to win in the Google game. You have more words on your website than the other guys. I’m going to ask you, first off, when you were writing content, where are you physically located when you are writing content?

Rich: I am located in a private room so I cannot be bothered.

Clay: How do you write the content? Do you write it with– you’re typing it, or what’s your move?

Rich: I have a headset and a program that I use that will audibly transcribe my words onto a Microsoft Word, or notepad. From there we just pump out a bunch of content.

?Robert: What program do you use?

Rich: I personally use the Nuance Dragon. I think it works better when it comes to transcribing. You can also use Google Docs and they have a-

Clay: Okay, real quick, so you’re using a thing called the Nuance Dragon, is as is a headset you’re speaking of? You’re wearing this?

Rich: Yes

Clay: On your cranium, you’re wearing a headset?

Rich: A headset or you could use your iPhone ear buds.

Clay: When you talk what– it’s turning the word you’re saying into text?

Rich: That is correct.

Clay: Why would you do that as opposed to typing?

Rich: Because typing takes way too long, and if you have sausage link fingers it’s going to be terrible. [crosstalk]

Robert: [unintelligible 00:15:59] lumberjack hand. Takes too long to type, does it? [laughs] You know guys, I’m going to step back one. Nerd alert. I’m going to step back one, so I’ve got a business. I’m going to start a business, I’ve got a business, and I know I want to be top in the Google game. I get that, okay? How do I– You said, “e-mail us and we’ll help you with your keywords” but how does anybody know what the key words are for business? Where’s the magic in that? We just guess at them? What’s the deal?

Clay: I’m going to walk you through this. What happens is there is programs that we pay for it at There’s top two that I’d recommend for you. One is called, The other one is called, and they work with Google, and they determine how many people are looking per month for a given word. How many people are typing in that phrase?

Robert: The work has already been done, really, and now we’re just locating it.

Clay: I want to brag on the guy. This is a Thrive testimonial. Z, are you ready for this?

Robert: I love testimonials.

Clay: We have a Thriver, who he signed up for the program, the one on one coaching program. His name is Steve Currington. He’s a mortgage professional and Tulsa mortgage banker. He wanted to be top in Google for the word Tulsa mortgages. He comes in here and he says “What do I need to do?”. I told him something that wasn’t positive. I said “Bro you need 71,000 words of content.”.

Announcer: You’re listening to The Thrive Time Show on Talk Radio 1170.

Clay: Most people would go, “Oh no”. This is what Steve does, Steve goes “Let’s go”.

Robert: Well I’m going to ask you a question, okay? Here again I’m breaking it down because I’m not a computer coder brainiac on this thing. How did you just guess– I mean that’s pretty– you need 71,000 words of stuff.

Clay: [crosstalk] We have a bunch of tools that will do this for you. You just e-mail us [email protected], we’ll do it for free, but we just have to show them how many– It’s called indexed pages. How many words of text his competition has.

Robert: It’s based upon beating somebody, and you can look and see how much they have.

Clay: The guy had 71,000 thousand words of content. I said “Steve what you can do is you can record 71 podcasts and then we’re going to use a website called and we’ll transcribe everything you say into text, and then we’ll load it up with those keywords.” he goes “All right let’s do it”. I’m not kidding. Every week this guy would come here for two hours a week, coming to his recording. Now he’s top in Google in Tulsa and you go if you Google Tulsa mortgages he’s three of the first 10 searches and now he’s opened up his Colorado Springs Division and he’s doing it there again.

Robert: How long did that take you? You said two hours a week–

Clay: Yes. It took him about 25– because he had a couple weeks he was off, because he was out of town in Colorado Springs expanding. I think he did it over about almost 30 weeks.

Robert: About six months?

Clay: Yes and he’s now top in Google, and he’s getting the harvest now from it. He sowed the seeds and he’s literally now getting the harvest. I would just say that this is like you back in the day when you started running radio ads. You had to run some ads. How long were you running ads before you started getting– or they started paying for themselves? Was it a week was it a month? I mean how long before you said these ads are finally paying for themselves?

Robert: I think it was about the same story as Steve Currington. Probably six months. There’s so many times people come to me and they want to start an advertising campaign. You say “okay let’s do it” and after 30 days, 60 days, maybe even 90 days they go “I’m wasting my money.”.

Clay: I was running your advertisements on the radio show for an hour. I ran two spots– Z, they call them spots. And the advertisement rep, he defrauded me because I spent money on two spots, I’m not getting customers at all. Z, I can’t handle it because word of mouth is the best way to do it. I run up it down the road with my megaphone and I say “call me” and it works but better than those commercials, Z.

Robert: Yes, I don’t know about the megaphone, running up and down the streets, especially this cold weather that we have right now, but the thing about it is that you’ve got to be consistent with it, and just like with Steve Currington you said “Okay, here’s the deal. You come in this week. Spend two hours doing the thing with the thing about the thing, tape recording the thing, and we’re going to do the thing” and then after a week he’s like “I’m on top on Google.”.

Clay: Is a one on one mentorship program person? We have access to all the tools. You come into a 20,000 square foot state of the art facility, we have all the tools and resources to help you. If you don’t, we can coach you one on one, we can help you. Rich, your parents were– was it your wife’s parents who wanted to know what the heck you did for a living?

Rich: Yes.

Clay: Tell us the story.

Rich: We go back and forth a few times a year and ceremoniously, up until this past year, every time I would see them I would have a new job. I would have to explain to them why I was trying to find a more suitable position for myself. Back in midtown Louisiana or Mississippi, for lack of better words, they don’t really understand Search Engine Optimization whatsoever and-

Robert: [laughs] Who really does?

Rich: Right? I said “I do SEO.”. They’re like “Well, what’s SEO?”. I was like “Well, Search Engine Optimization. What I do essentially is help companies get to the top of Google.” and they’re like “Are you like a professional writer?”. I said “God no. Not whatsoever. The content I write is partially terrible but it’s getting companies to the top Google.”.

Clay: Your parents wanted to know, how is it your– your in-laws, they wanted to know what you do for a living? You explain to them you’re a writer and they’re going “Are you a good writer?” and you’re going “No I’m not a good writer but I get companies at the top of Google.”. [laughs]

Rich: [laughs] Yes, that’s exactly what happened. It was some good laughs. It was a good time, but for people that don’t necessarily understand SEO, what do you expect?

Clay: Now, Z, when we come back we’re going get into step number two and it gets a little nerdy. You’re going need to get your lightsaber out because you’ve got to fight back the nerdery. We’re trying to help you make millions through Google optimization. Thrivers get ready to fight back against the nerdery. You must fight against the nerd force. Stay tuned.

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Announcer: You’re listening to The Thrive Time Show on Talk Radio 1170.

Clay: All right. Thrive nation, welcome back to your super inspiration station. My name is Clay Clark I’m the co-host of the Thrive Time Show, and you have found your place if you’re looking for business school without the B.S. Dr. Zoellner, why would anybody be looking for a business school without the B.S?

Robert: Well because B.S. could stand for a few things-

Clay: Bachelor of Science?

Robert: It’s amazing how many people get on and actually get practical business coaching from our website and from our team, and they say themselves “I went to four years of school and I didn’t learn this stuff.”.

Clay: Talked to a Thriver there day in Valparaiso Indiana. True story.

Robert: Valparaiso Indiana.

Clay: Her sales are up almost 20% in the past six months and the only thing that she said, she goes “I watched all your videos on sales conversion. I realized I didn’t have inbound sales scripts, I realized I didn’t record my inbound sales calls, I didn’t not have a sales training system. I was just basically thinking that some people are good at sales and some people aren’t.”. She’s been reaching out to us consistently for in-person coaching and templates and tools and examples of our scripts we use, and her sales are up dramatically, and guess what she’s spending $19 a month.

Robert: You don’t know what you don’t know. That’s the way life is and there’s a reason why– this statistic just kills me Clay, and it’s the one that I’m going to try with this show, with our website, with all of our coaching, I’m going trying to stamp out, and that’s 80% according to Forbes businesses that get started– and you know to start a business a lot of energy, a lot of money, a lot of dreams, of hopes, 80% fail.

Clay: I want to give you just a quick little example of what 80% feels like. This is what it feels like in your business. You’re sitting there at work and you’re in your office, you’ve got your décor, you’ve got your product– You built a great product by the way. Great product, great service, [crosstalk] widget, and you’re going “Hey man, that phone ain’t ringing. Website ain’t– is that website working? Is it on? Is that phone working?”.

Robert: Yes, and I don’t have time to go to four years of school to get a B.S degree in business. What am I going to do?

Clay: We’re going to teach you a move today that will literally help you make millions of dollars. I say millions because literally if you implement this, what I’m teaching you today, I’m not exaggerating, these moves have made my businesses millions.

Robert: Millions– Wait, you’ve got to put your finger [crosstalk]– from Facebook live you can see us do that. [crosstalk] Millions of dollars.

Clay: Step number two, you must achieve the highest Google canonical compliance score possible.

Robert: [crosstalk] Quit using these big words I don’t understand. What do you doing? It’s Friday, I’m at lunch, I’m at Oklahoma Joes, I’ve got my burnt ends, I’ve got my little earbuds in, I’m listening to the show, and all of a sudden you just throw these big words.

Clay: Well, let me check it out. The definition from Webster, the word canonical means a regulation or dogma decreed by an organization. A dogma or a regulation basically when– Let me give you another definition, from Webopedia, it’s an authoritative or standard conforming to an accepted rule or procedure when referring to programming. Canonical means conforming to well-established patterns. Long story short Thrivers, if you e-mail us right now, this is an action step and it’s free, but you have to do it, and by the way we’re already getting e-mails flooding in today. You just e-mail [email protected]. There’s no catch just e-mail [email protected]. Please e-mail us your name, your phone number and your web address. We’re going to run a 37 point battery of tests on your website and it’s going to show you on a scale of 0 to 100 how high your website is ranking. A 95 would be like an A. 80% would be it would be like a B.

Announcer: You’re listening to The Thrive Time Show on Talk Radio 1170.

Clay: I’m not going to wear you out other than I will say there are 37 variables that affect your site’s ranking and most of which, as you mentioned earlier, a lot of people you don’t even know that it’s a thing. I’m going to throw out a few examples of things, I’m not going to get into the things, I’ll only explain to you that these are things. If you’re permalinks are wrong, your site will rank low. If your meta tags are incorrectly labeled, you’ll rank low. If you don’t have the right alt attributes on an image– What we are talking about? The point is we’re talking about you making millions and you have to fix that stuff. You’ve got to either do it yourself or-

Robert: [crosstalk] Listen, you’re not out there on Mystery Island. You’re not out there all by yourself on Survivor Ville. Right? You’re not, we’re here to help you. We’re here and if you do those simple things that you just said email us, we’ll run that 37 point evaluation of your website, and you can least know what you know about what you need at least to fix. You may not understand it, but you can at least have a starting point.

Clay: I’m going to brag on Rich over here. Rich Gamby, special guest today. Rich, have you ever written content for Barbee cookies?

Rich: Yes.

Clay: Barbee cookies is a beautiful bakery located at 85th in Memorial. If you google right now, Thrivers, Google Tulsa cookies or Tulsa gluten free cookies or gourmet cookies anything about cookies. She’s top in Google. Rich why is she top in Google, brother?

Rich: Because she has the most original content for her keyword.

Clay: How many articles can you now write per hour, brother?

Rich: I can write about 14 an hour.

Clay: 14 articles an hour?

Robert: Wow, that’s a beast. He’s in beast mode.

Clay: Dude, so you’re writing 14 articles an hour?

Rich: Yes.

Clay: I’m just telling you, Barbee cookies– the cookies didn’t get better just because she’s top of Google. Check it out. Her cookies are awesome, Z. We just had– Tulsa had to find her.

Robert: You know what, we need to have her back on the show because when she comes on the show she always brings us some cookies.

Clay: She literally has tripled the size of her business by being top in Google. Tripled. I’m telling you, Thrivers, right now if you’re listening and you’ve never been to Barbee cookies, I’m telling you, you’re missing out– if you haven’t been there you’re missing out on something, but if you’re like Kat Graham, and you have a great product, you’ve got to tell the world about it. You got to showcase it to the world. You’ve got to come up top in Google, and you know what? She’s reached out to the team and we’ve helped her get to the top of Google and it all starts with you asking the question “What do I need to do to get to the top of Google?”. How can I use the force and harness it to grow my business, Z?

Robert: That’s it. You know what. You don’t have to figure it out. All you have to do is listen to the show, email us in, and get on The rest of the show, we’re going to be coaching you up on how to get your SEO optimized. Stay tuned, step three coming up next.

Or actually get your search engine optimized? I do not know what I do not know.

Clay: Optimized search, I do

Robert: Optimized search, I do.

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Announcer: You are listening to the thrive time show on top radio 1170.

Clay: All right. Thrive nation, welcome back to The Thrive Time Show on this incredible Pre-Star Wars show. A lot of you are going to go out tonight and see the new Star Wars movie.

Robert: Rogue One, baby.

Clay: It’s exciting. Z, are you excited, I am excited.

Robert: I am excited. It was a nice theme that you tied in to today’s show about we are going to teach you how to be a Jedi master in SEO. That’s search engine optimization, which is for us guys out there that are not like coders and nerds and all that– Well, I’m a nerd, but I mean we are not experts in this area. This is fascinating stuff because we are talking about the six steps. We have got an expert in the show, Rich here, who is just a lumberjack superstar in SEO stuff and we are demystifying-

Clay: Yes, demystifying. Rich, you have learned these skills over the past year, right?

Rich: Yes, about nine months yeah.

Clay: Nine months ago what were you doing?

Rich: I was working at a employment firm.

Clay: What are you doing now?

Rich: Search Engine Optimization.

Clay: And you learned that in nine months?

Rich: Yes.

Clay: Did you go to school for this?

Rich: Not at all.

Clay: How many times did– How did you do it? What was your system? When you started day one here, how did our team teach you?

Rich: Well, I was put in a room, and [unintelligible 00:33:03] when you are done with your first article.

Clay: Okay, well we taught you and [unintelligible 00:33:06] and you have won the system and I am just telling you, and I mean this in a nice way, let’s hope it doesn’t come across poorly. Rich decided that he wanted to learn it, and if you meet Rich he is a great guy, he is by no means a super nerd, and the thing is that if Rich can learn it with a background where you weren’t in computer programming as a background, if you can learn it, I know anybody that is listening can learn, right? Wouldn’t you agree?

Rich: Yes, absolutely. We have an easy to follow checklist, which is actually in the Search Engine Optimization manifesto that John Kelly wrote in the Start Here book.

Clay: Yes, the Start Here book which if you’re on facebook live, It’s my newest book. You can get it on Amazon. It’s a great gift for that entrepreneur in your family. You can get it to them for the holidays. By the way, this is just in for right now, for a limited time, when you buy Start Here on Amazon, you get a one year subscription to, Z. This is a holiday special.

Robert: That is so fantastic, and I tell you what, I have been telling people that is like the Netflix of business coaching. [crosstalk] What? What does that mean? That means, just like on Netflix, you pay a monthly fee and you can get on there and you can search all the different topics, movies and what not. Same thing on for $19 a month, right?

Clay: Right.

Robert: The beautiful thing is you pay $19 a month, because we’re going to give a free one to a military person. That’s right, you heard it here, free one to a military person, and you could get on there you can search by topic, you can search by mentor, or you could just say “Here is my stuff, and you just feed them to me.”.

Clay: Z, I have a story for you.

Robert: Is it a good story?

Clay: It is a story that demonstrates my early jack-assery.

Robert: I like it. Wait a second, let me load up some jack-assery music, may I?

Clay: Yes, absolutely. Jack-assery coming from the root word, jack-ass.

Obi-Wan Kenobi: The force is what gives a jedi his power.

It binds the galaxy together.

Speaker: It’s jack-assery.

Clay: Okay, so here’s the deal Thrivers. I had built this company DJ Connection, and to this day anybody who wants to start or grow business , if you say “How do I market my business?” Z and I would both teach you the three legged marketing stool. You have to find three ways to market your business, and if have three ways you are marketing your business, then the figurative stool is stable. You don’t want to have all your success depended upon a one-legged stool.

Robert: That’s right. It teeters. It’s hard to balance that.

Clay: For DJ Connection we primarily specialized on doing entertainment for weddings. Our three legged stool consisted of, one, we did bridal shows. [crosstalk] Those are trade shows attended by brides. Two is we did thing called the dream 100 where we got hotels, caterers, bridal shops, jewelers to refer us. That was two. Three was the yellow pages. Do you remember when the yellow pages were the thing?

Robert: It was so beautiful. I remember when I first started doing it, I’d put this cheesy picture of me and my staff in there.

Clay: It was beautiful.

Robert: It was beautiful, yes.

Clay: What I did was–I figured out that one of my competitors at the time, this guy– I don’t think they are in business anymore but I won’t mention the name. These guys, they had a business and they had this ad that said established in 1982, over 100,000 songs, the best DJs, those kinds of statements. I went through it line by line, I put established 1980, I put over 200,000 songs, I put the world’s greatest and best Djs, and then I took a caricature of my head and I put it on a little body of a man in a suit.

Announcer: You are listening to The Thrive Time Show on Talk Radio 1170.

Clay: I’m running these ads and I got the first– The yellow pages back in the day what you could do is if you bought the big ad, you got to be the first in the phone book, right?

Robert: Yes, that was the move.

Clay: [crosstalk] I started a fictitious company called Always and Forever Wedding DJ Service so that I could be first, even above the ads. I had all the moves. I am getting all this business and I am just– we’re wowing the customers, so they’re now referring their friends and I got used to this addictive cycle of new customers coming in, wowing them, them telling their friends.

I go to my office, Josh comes in one day, and Josh goes “Dude, there is a thing right now people are starting to use. It’s called Google. What it’s doing is people are using it to find services” and I am going “I am 36 now.”– this is like maybe 2002. I go “Dude, no one is going to use internet to find stuff. Every time you search for something what happens Josh? You have to wait for the computer, right?”. No one is going to wait for that computer. People don’t want to wait for that. They’re just going to use the phone book. Would you actually just search on the internet and find a DJ? No, you are going to ask for a referral.

Robert: Yes, that’s the thing.

Clay: Stupid, so we move on. It’s about two years later, I’m going ” Man, the phones have stopped ringing.”. We are got to buy a bigger ad, Z.”.

Robert: You got to get that placement. You were half page, now you got to go 3/4 or full page.

Clay: Yes, Josh is like maybe we should look in the Google. I am like “No way.”. We buy the bigger ad. We keep doing this, now it is getting bad. So now, I’m going “Oh no. Josh, people are using Google, why didn’t you tell me?”. [crosstalk] I was so mad. Anyway, this is what happened, I got these Oklahoma State students together, there was about four different interns. One lady’s name was Ashley, one guy there whose name was Garret. I got them together and I said “Hey. These are OSU students who are computer programming– they’re studying computer programming and internet marketing.” that kind of thing. The degree was Computer Programming and Internet– I bring theses kids and I say ” Hey guys listen, I want to know how to get to the top of google.” and I am not exaggerating, all four of them when I asked them how to get to the top of Google, you know what they all said?

Robert: Can’t be done?

Clay: They go, “We don’t know.” and I’m like “How is it possible that you are studying the internet and none of you have any idea?”. What I did, I had them download my competitors websites, and I had them just take their websites, all their code, and smash it on mine, and paste it. Copy and paste. [crosstalk] I pasted it and we went right up to the top of Google, but my entire competition’s website was on my website; their logos, their phone numbers, I am like ” No, you got to take it off.”.

Robert: You did not do that.

Clay: I swear I did this. I didn’t realize how it worked, but it went through this process, we discovered– because I had them print out all the lines of code. I figured out that the websites that all are top in Google, all have these 37 common variables. They’re going “Look at this. All the sites that are top in google they have this much content, they have this many permalinks, they have this much HTML, they have no Java– The point is we discovered. the system and now see, I’m not kidding, I have done over a hundred paid speaking events all around the world teaching people how to get to the top of Google, and I’ve become kind of like a search engine wizard, and I have no formal training in it. But now, literally, our phone rings all day because of the mastery of this one skill, and we can teach it to the Thrivers today. We can teach it to them.

Robert: And we’re here to do it, and we’re going to do it, and just bear with us, you don’t have to know what all the– you don’t have to know what HTML stands for. You don’t. You don’t have to know what a meta tag is.

Clay: You don’t have to. The thing is, Thrivers, you can come here to an in-person workshop and I swear to you, in 15 hours of training, you’re ready to go out there and dominate the market place. Rich, you’ve seen business be transformed with the number of leads they’re getting in a week.

Rich: Absolutely.

Clay: How awesome is it for you as the guy who writes content to see, “Oh my gosh. This person is now top in Google as a result of these articles that I’ve been writing.”.

Rich: It’s ecstatic. It feels like a big victory for me personally.

Clay: When you write the content, how soul-sucking is it that when you’re writing pages of content, that maybe no one will ever read, how does it feel at the time when you’re writing that content?

Rich: There are some times that I want to smash my hand with a hammer.

Clay: It’s just so mind numbing or what?

Rich: Well, it’s not that it’s mind numbing. It’s just meticulous and it’s somewhat detail-oriented, but it’s a lot of monotony, repetitiveness in a lot of it.

Clay: What’s your process? Give us a 30-second overview. How do you write articles?

Rich: Well, I start out with an overview. Every company prides themselves on having a revolutionary product, that it’s innovative, that they have fantastic customer service, and then you just wrap it all up.

Clay: And you weave in all those keywords, and you got to have how many words per page of content?

Rich: Anywhere between 750 and 1000.

Clay: You’ve got to have at least 750 to 1000 words of content on every page. There’s a lot of rules. There’s a lot of systems. We can teach you at a workshop. You could buy the Start Here book to learn more or, Z, we have one-on-one business coaching. And Z, why is one on one coaching is so powerful?

Robert: Well, because it allows you to just touch and feel, and you can ask questions, and get done, but I tell you what, somebody is out there now at lunch, they’re panicking a little bit saying, “Listen, I don’t want to learn how to do it. Can you just do it for me?”.

Clay: Yes.

Robert: And guess what, the answer is “Yes, we can.” and when we get back, more on SCO, and today Rouge One Jedi Mastering.

Clay: Yes, we can.


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Announcer: Broadcasting from the center of the universe. Featuring optometrist turned entrepreneur, Dr. Robert Zoellner and US SBA Entrepreneur of the year, Clay Clark. This is The Thrive Time Show on Talk Radio 1170.

Clay: What is going on Green Country, Oklahomies, Tulsons. I’m telling you what, Z, this is the time of the year where your Dr. Robert Zoellner and Associates commercials are all over the airwaves, and I just heard it on Saturday morning again, and it was incredible. It’s the Grinch-themed commercials. Those are my favorite commercials you do.

Robert: I run it every Christmas and I wrote that back in 2000. In 2000, I was researching– someone was in my office today talking about it. They asked me how long that’s been around. I thought, “That’s a good question.”. I didn’t know. I wrote that back in 2000, and I had produced it and had it done, and it’s one of my favorites. I like listening to it because it’s just fun, and I wrote it generic enough even back 16 years ago that I can still run it today. It’s pertinent and it still matters. I get a lot of comments on that one, but probably the highest rated ones were the ones that always had my kids in them, because back in the day, my kids were little and cute. Now, my daughter who used to do my TV and radio commercials, she’s now an optometrist in the practice.

Clay: That’s pretty awesome.

Robert: Come into either the Harvard location or Memorial location and ask for Dr. Bridgette Anderson, and when you get in the room, you can sit there and smile and go, “Yes. I know who you are.”. Yes. She goes by Dr. Bridgette Anderson, sometimes Zoellner-Anderson, depends if someone’s in a real good mood she’ll say, “Yes. I’m Dr. Zoellner’s daughter.”. If someone’s in a bad mood, she’ll be just Dr. Anderson.

Clay: I’m going to tell you this Thrivers, today we’re talking about a subject that is near and dear to my heart, and I really do mean this. We’re teaching you today how to make millions of dollars through search engine optimization. Now, why would we want to teach you how to make millions of dollars? Here’s the thing is, you’re playing the game of business. You might as well win.

Robert: Might as well.

Clay: And so we’re teaching you specifically, how to get to the top of Google. We taught you move number one. Move number one, make sure you’ve taken notes here. If you’re not taking notes, you should be. Step number one, you have to produce more content than your competition. How do you know much content your competition has? Email us [email protected], we’ll help you. Step number two, you must have the most canonical compliant website. What does that mean? You have to follow Google’s rules. How do I know if I’m following Google’s rules? Email us [email protected]. Emails are flying in right now. You’ve got to do it. It’s the move. It’s free. It’s a holiday. We’re giving back. It’s the holiday season.

Robert: You know what, and you’re welcome.

Clay: Yes, now move to number three– Step number three is you got to get the most reviews in Google and you have to have the highest Google mobile compliance score. Now, I’m going to first get in to the Google mobile compliance. There’s a test you can put on your web– you can run your website through a simple battery of tests. You can do it right now. Go to your computer. I’m on my computer, what do I do? Go to your computer and just type in Google– and this in the Google search, type in Google, and then type in mobile friendly test, and when you hit enter, it will pop up the test, put your domain in there and you can test to see how highly it’s scoring in Google’s mobile compliance. Your website has to look good on a mobile phone because the majority of people are now searching on a mobile device, and that’s a new thing. Even five years ago most people were on a computer, and now most people are on a mobile device. You’ve got to make sure your site meets the Google standards.

Now, the next part of that though, is you got to have the most Google reviews. Now, I’m going to give a little phrase to you Dr. Zoellner. I’m going to give you the floor. I’m going to give you the mic. Here we go. On Google reviews, if you’re not intentional about gathering favorable reviews, look out because this just in the trolls are in control.

Robert: You know what, this gets me so angry. Since today is the opening day of Rogue One– Normally, I would play certain music and just dive into this, but today when we talk about the trolls owning the internet, and what people do viciously and just to get back at a business, it just wears me out. I’m going to preach a little bit, but I’m going to preach with this. Because this makes me feel like Darth Vader. This makes me want to get out of my lightsaber, and walk up to a troll, and just slice him in half, just a line of trolls that are just slicing back and forth, back and forth. What happens is I have an office meeting, and I’m encouraging my staff, “Listen, be proactive and ask for the good review.” and you know what, if your name’s been mentioned in it, you know what, you’ll even get a little bonus. Be purposeful on that. Guess what? A dude gets fired the next day, and what does he do? Makes account and then just goes on a troll rant. One star review, after one star review, after one star review, and you know what it’s– I was talking some of my staff and I was like, “Here’s how we’re going to address it. We’re going to get on there and answer his little”– obviously, they’re just– and they’re made up. They’re not true. They say these things and you know we were searching back. I go on to say “You know what? We searched our database and we can’t find your name as a patient. Maybe you’re evaluating this in a different thing. Please post your name and then we can look up your records and we can address your problem.”.

Clay: And these guys have a lot of time on their hands too.

Robert: A lot of time on their hands. You know what, when you start your business, nothing is deflating as getting a bad review or someone being mad at you or being angry with you, and there’s nothing like– Google sends you that email, “You have a review” and I’m like “That’s cool. Let me check it out.”. Google “You got a review”, Google “You got a review”.

Clay: I have a story-

Robert: [crosstalk] And you look down, it’s one star, one star, one star, one star and just in the last three minutes, you’re like “I haven’t gotten a one-star review in like you know forever.”. I got four in a row from a guy that just got fired.

Clay: I have a funny story for you. My brother in law, it was his vision to build Elephant in the Room the men’s grooming lounge, and I am really good at building systems. My nickname is Claytron. I basically am a robotic human that just builds business systems. If you want to make a successful company, I can do that. All day that’s what I do. He has this vision to build the Elephant in the Room the men’s grooming lounge. It’s a dollar for the first hair cut. If you’re listening right now and you’re like, “I want to try it out.” it’s a dollar. You go in there, get the hot towel treatment, the straight razor shave, you get a beer with your first haircut, and my brother in law still occasionally works in the shops just to kind of keep his finger on the pulse.

Announcer: You’re listening to The Thrive Time Show on Talk Radio 1170.

Clay: We now have almost 4,000 members. He doesn’t need to be there, but from a quality control perspective he wants to be, and he doesn’t run around telling people, “I’m the owner.”. He just goes in there. What happens is your first hair cut is a dollar. Now if you’re listening right now and you go, “How could you afford to do that?” We can’t. Your first hair cut is a dollar, it cost us about $10 to get you in advertising, and we got to pay the person who cuts your hair– We are spending $23 to give you a $1 haircut.

Robert: That’s so sweet of you.

Clay: This guy comes in for a second haircut and he wants to get his $1 haircut, so the front desk lady explains– and I wasn’t there, my brother in law was and the lady explains your first haircut’s a dollar, that’s why it says on the website “first haircut is a dollar” and now your second haircut, if you’re not a member it’s $42, and if you are a member it’s $34. And the guy was like, “This is crap. I got to tell you what, the owner of this place he can’t go out there saying it’s a dollar for a haircut. You’re out there false advertising.”. The profundity of the thought that someone could even possibly believe you can run a business in the world in which we live today where nothing is a dollar. Nothing is a dollar.

Robert: Some of these restaurants have like a dollar menu.

Clay: He’s thinking he could get a luxurious haircut for a dollar, and he’s just going on and on about the owner of this place he needs to get it together. Well, the owner of the business was right next to him, and my brother in law just lets him go off the longest time, and after he finishes my brother in law calmly– and I heard about this from a person who works there who was like “It was awesome.”. He walks up and says “Hi I’m the owner of the business did you have a concern about pricing.” and the guy all of a sudden is like, “No, I was just saying that I was a little shocked that it wasn’t a dollar for the next”– because people when they’re not face to face– When I say troll that’s what I mean is when people don’t have the class to say something to your face. What is happening because of this anonymous online review crap, you can go up there with no repercussion, no consequence, nothing but just an anonymous account. You can now write reviews and have a platform. Every time I’m in the Tulsa World I wrote an article on Tulsa World a couple of weeks ago. Every time I do it people who are like [email protected] writes a bold review. [crosstalk] They do.

Now Rich our special guest on the show is search engine optimization expert. Rich, talk to us about your secret Twitter.

Robert: [laughs] Come on.

Rich: [laughs] One night my wife and I were conversating because I had sent a MMA fighter a really nasty thing on Twitter, and she said, “Well why don’t you just create a secret twitter page so that way no one will know who you are, and you can almost get away with it.” So I do it for everything.

Clay: Let me ask you this. why– I just want to know because Z and I are trying to get into the psyche of the anonymous review. Why do you write anonymous reviews? What’s going on? Tell us. Let us into your soul.

Rich: [laughs] Well if I think someone’s maybe acting like a boohoo sisipants and– I want to let them know about it.

Clay: Okay so then you’ll do that. That’s the move? I think Z and I we’re kind of old school. This is my deal. If I go out to eat at a restaurant and the food is not good the waiter comes up and says, “Is everything all right?” I’m a little bit bizarre but I’ll say, “Hey the food tonight wasn’t very good, but you have had great service tonight and I appreciate you working hard.”. I did it yesterday I was in Las Vegas. The guy said, “How was the cake?” I said, “It was a little bit dry, but I appreciate you asking.” and the guy was like, “Hey let me make it right” and he did. He came back and made it right. I’m not-

Robert: Just poured a bunch of water on your cake or what did he do?

Clay: Most people I know, when they go out to eat and the waiter comes by and says, “How was the food?” most people’s like, “It was fine” but then as soon as we get in the car it’s human nature [crosstalk] it’s so bad. Maybe we won’t write an anonymous review but maybe we tell 15 people how much we weren’t happy. Harvard did a case study called the Service Profit Chain what they found in that book is that the average person who’s upset will typically tell 8 to 10 people how upset they are. The average person who’s happy only tells two.

Robert: It just doesn’t seem fair does it?

Clay: No. The thing is as an entrepreneur we’ve got to focus on high-quality standards, but we’ve got to be intentional about asking everyone that we know who is a sincerely happy customer to write a review. We got to be intentional about using the force, Z, because if you don’t go to Dagobah and learn the search engine force from Yoda, you’re not going to be able to use that force to levitate rocks and to elevate your google score. My friend, you just got to be intentional about learning from your brother from Minnesota, search engine optimization.

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Announcer: You’re listening to The Thrive Time Show on Talk Radio 1170.

Clay: All right. Thrive Nation, welcome back to The Thrive Time Show this is your audio dojo of mojo and the place where you go to learn about the real best practice business techniques of millionaires, billionaires, and successful entrepreneurs. You say, billionaires. Yes, seriously the show prep for this show that we do for each and every show is pretty outstanding how much time our team devotes to making each one of these trainings. What we do is we teach you the best practice proven systems and strategies that actually work for them, and for us. You see Dr. Zoellner and I we actually run real businesses. We don’t only teach business. We own real businesses, and so Dr. Z, why is it so important for everybody to listen to today’s show about how to optimize your website?

Robert: Well thanks to Al Gore, the internet apparently is kind of a big deal.

Clay: I’m Al Gore and I invented the internet.

Robert: And there was one company, that through their cleverness, they figured out how to have the best search engine. In other words, when you’re searching for something, more times than not you’re going to use a little company by the name of– what a random word by the way, Google. Those guys were clever enough to figure it out, and guess what? They pretty much dominate searching on the internet. When you say to yourself “Okay, they dominate that. Maybe I should figure out how to be a big deal on their google search.” and that’s what today’s show is about.

Clay: I have five fun facts that’s going to blow your mind, Z.

Robert: I like fun facts.

Clay: First off, fun fact number one, who invented Google? Larry and Sergey.

Robert: Larry and Sergey.

Clay: And they invented it at Stanford. Fun fact number two, what was the original name of Google? What was it called before people knew about it?

Robert: Smoogle?

Clay: Back Rub.

Robert: No way.

Clay: True story, Back Rub.

Robert: Really?

Clay: [crosstalk] Yes, Back Rub. People say why, fun factoid, their goal was to find a way to organize the world’s data in a way that made it easier for researchers to find things. Step number four, how did they do it? Their plan was to download the entire internet, and to organize it by relevancy. Point five, how would they determine what site was the most relevant? It was by whichever site had the most backlinks AKA Back Rub. They said, basically here’s an example, if there’s an article in Sports Illustrated that was awesome about Michael Jordan and his preparation for each game, and you put a link on your research paper to it or you cited it at the bottom– When you write a research paper, you would cite it at the bottom of the paper, this is where I got this information. If I cited it and if Rich cites it that means that everyone is citing the same article. It must be relevant.

Robert: It must be important. [crosstalk] That moves it up Google’s relevant categories.

Clay: Yes, and so what happened is that was the move. Here’s the thing is, so today if you’re listening right now, how do you go out there and get a backlink? I’m going to walk you through specific moves to do this and I want you to go ahead and think about the ones that you can do. Action item number one, anybody that you know who’s a business colleague or friend of yours, have them link from their website to yours. Sounds simple. Just call a friend up and say, “Friend, here’s my website, here’s your website please link to mine.”

Robert: “Hey Belly, would you mind — I tell you what, I’ll give you a link, you give me a link.”

Clay: Yes, and the way you do it, we have a specific trainings for you at [email protected], if you e-mail us we can walk you through it or you can go to and you can watch very detailed training videos. We have in person workshops. The point is, there’s a way to do it but you get a backlink from your friends.

The second move is called citations. That’s like That would be like The best way to get a whole bunch of backlinks real quickly is to sign up for a website that’s going to give you a ton of citations at one time, and so you’re going “What are these websites?”.

I’m going to read them off to you. One is called Infogroup, another one is called Neustar Localeze, third is called Axiom, and four is called Factual. And you can literally pay about 300 bucks and they’ll submit your site to all these other websites like, or, or or, all these different addresses.

If you Google search something and it shows the address of the business, that’s called a citation and so you can do it that way.

Robert: That seems like a little cheating.

Clay: It’s a move. Now, here’s the third move you can do-

Robert: [laughs] It’s okay. Hey listen folks, it’s not cheating. It’s a move and we’re here to teach you the moves.

Clay: Now, here’s the third move, it’s a good move. It’s called a press release. You can write an article that could be released in the Tulsa World, a news story. For instance if you Google and then Forbes, so thrive one five and then Forbes, you’ll see an article that Forbes wrote about us. You’ll actually see two articles that he wrote about us.

Robert: Yes, pretty big deal and they said in these articles-

Clay: -that thrive15 is basically one of the world’s best resources for entrepreneurs to learn how to start and grow a business.

Robert: And that’s what we’re here for. That’s why we started this radio show, because people were like “Hey listen, we love those practical tips. We love the fact”– buried down deep inside the thing about almost 60%, call it 57% according to Forbes, If you’re out there listening right now and saying you know what I’m tired of working for the man. I’m tired of punching the clock. I’m tired of nine to five. Working for somebody else-

Clay: I want to start my own thing.

Robert: I want to start my own thing. [crosstalk] I’m going to start my own business, but where– Do I have to go back to school to get a business degree? No. You can have the business school without the B.S. at Listen to The Thrive Time Show, get on, come to our in-person workshops, or you can even get one on one business coaching.

Clay: Absolutely. Now here’s the final move to get backlinks. This is no longer as good of a move, but it’s still move. You can pay websites to link to you. Let me tell you why this is no longer that great of a move.

Robert: Okay.

Clay: Back in the day one of my competitors sent out an email to all of the women who attended a bridal shop, and it was from an anonymous bogus organization he created called the wedding bureau.

Robert: [laughs] Oh no.

Clay: It said on the subject lines alert, [crosstalk] and it said potential fraud within entertainment industry-–

Robert: Potential.

Clay: – and it says there is a company that has over 40 DJs, and by the way the only company that had over 40 DJs was my company– within the Tulsa market that is claiming to offer high quality standards, and apparently they have missed recent weddings, and have a hit long history of not showing up at weddings, so be guarded when booking your wedding. Well I call the guy– I found out who he is and I call the guy, and the guy says “Yes, it’s just business bro.” and I’m like, “You freaking did that.”. He goes, “It’s just business.”.

Robert: Yes, nothing personal.

Clay: Yes. Here’s what I did. I knew how Google worked, and I knew that Google would penalize you if you had fake links, and I tried to think “How can I kill his business?”. I hired a group of coders based out of India, true story, paid about $700, and they put about 10,000 back links to his website, and we buried him so far in Google he went from page one to page 25. Not kidding, just destroyed his website.

Robert: We did that, we got the microwavable of burritos and we just put 10,000 links on there.

Clay: We got out the lead pipe and boom. Here’s the thing, I did that because I knew that Google– If you have toxic– they’re called toxic links or fake backlinks, it used to just tank your website. Well Google realized “Hey, that’s not really fair because anyone who hates you could buy a bunch of bad backlinks and kill your website.”.

They changed the move recently, so when you buy back links is not that effective. I’m just saying if you’re listening right now you’ve got to take action, and the best action that you can do, Z, is you can go to and you can sign up for in-person workshop or you can sign up for one on one business coaching. Why is it so valuable, Z?

Robert: It’s valuable because no one’s going to care as much about your business as you are, but number two is going to be your business coach. We’re applying for that job at We are applying to be your business coach.

Back in the day, Clay was so good at business people would just clamor to get his attention to try to help– they’d say “Hey, can I spend some time with you? Would you coach me.” Now what we’ve done, after a couple years of doing this, is scale it.

Clay: We’ve scaled it, and what we’ve done is we’ve made it affordable. Our whole thing was you grew up poor, I grew up poor. We didn’t have a lot of money, and we wanted to build a business school that the average person can afford. It’s $19 a month.

We’re going to show you the force. Come to Dagobah, come meet Yoda. It’s The Thrive Time Show. You have access to it 24/7 at Stay tuned. We’re going to teach you about how to assemble a marketing team when we come back.

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Announcer: Live, local, now. You’re listening to the The Thrive Time Show on talk radio 1170.

Clay: All right. Thrivers, we’ve got nothing but love for the guy who used to wear one glove. We’re listening to some Michael Jack on our way back to The Thrive Time Show and that audio dojo of mojo. We’re broadcasting within the box that rocks. Inductors on it, can you explain to the people who are watching on Facebook Live or maybe the people who are listening on the radio right now, what the box of rocks is?

Robert: I’ll tell you what, you’ve got the world, the planet Earth, and then you just Google map down to one of the best cities for entrepreneurship called Tulsa Oklahoma, and on the west coast of Tulsa Oklahoma you have the Arkansas River, and on the left coast or the west coast you have the epicenter of excellent business coaching, and that is the Thrive15 headquarters. It gets better and within that epicenter of excellence [laughs] you have a box– It’s literally a box and on one side we’ve windows so that not only do you get the flavour and the loveliness of this box that rocks, but you also get to look out upon the headquarters, the nerve center of business coaching excellence-

Clay: [crosstalk] There’s nothing like it.

Robert: – and that is a box of rocks.

Clay: There’s nothing like it.

Robert: Nothing.

Clay: Here’s the thing is thrivers, we’re going to teach you now specifically step five. This is the part where it’s going to offend you, and if you’re not being real, if you’re not being sincere this is going to be tough. I’m going to start off with a notable quotable. This is from Michael Levine, one of our partners and mentors. He says this, “If you give someone a present and you give it to them in a Tiffany box it’s likely that they’ll believe that the gift has higher perceived value than if you gave it to them in no box or a box of less prestige. That’s not because the receiver of the gift is a fool, but instead because we live in a culture in which we gift wrap everything; our politicians, our corporate heads, our movie and TV stars, and even our toilet paper. Z, why is it so important that once we do finally get someone to the top of Google that the website looks good, and not hood?

Robert: [laughs] I like that. Well, I get the same example– sometimes I’m watching TV, every now and then I watch TV, and a commercial come on and I’ll be like “That commercial is so bad, I don’t even want to do business with them.”. Not only did they waste their money, they wasted 30 seconds of my time. Listen folks, here’s the thing, you want to have a call to action. You want to have a great website because now we’re going to start– you come to workshops, you follow are our steps, we’re going to start driving people to it, but if your website is no good you’re actually doing more damage than good. We’ve got to make sure that that’s excellent, so as we drive people to it they don’t go [crosstalk] “That’s horrible.”.

Clay: It’s like if you had a really excellent steak dinner right there in front of you, and then right before you took a bite in it– you’re eating outdoors and a bird flies over it and it just drops a pile of bird fecal matter on that steak and you’re like “Technically Barry it didn’t get it on all of the steak.” you’d be like, “That’s sick you can’t eat the steak.

Robert: Yes, you can’t eat the steak.

Clay: Rich Gamby, search engine expert here for, have you ever optimized a website that you knew, and you believed that maybe even the business owner knew, but you knew that the website looked gross?

Rich: Absolutely.

Clay: When you look at it are you thinking to yourself, “Hey there are top in Google but there is no way that I or anybody on the planet would ever buy from this business.”?

Rich Yes, absolutely. We actually had a case of it earlier this month, there was a company out in Utah, and it was just absolutely garbage.

Clay: We talked to the person we said, “Hey your website, it needs to be enhanced.”. I’m going to go through the list of things that people need to have to make their website work in terms of converting actual consumers into buyers. One, you got to buy a branding expert, Z.

Announcer: You’re listening to The Thrive Time show on Talk radio 1170.

Clay: Z, why do you need a branding expert?

Robert: You’ve got to have someone that helps define your brand, helps define you. Has to come up with a logo, come up with your statement for your business. You got to know who you are and state it clearly on your website.

Clay: Why do you have to have great photography, my friend? Why do you have to have good imagery?

Robert: You get a grainy picture, one out of focus, that is the worst. I went on a website once and It wasn’t centered well, and it was grainy, and you couldn’t see them, and I was just–

Clay: What about a graphic designer? Why do you have to have a graphic designer, Z?

Robert: Well, unless you’re a graphic designer, that’s what it’s about. It’s got to be pleasing to the eye because people say “Listen, if it doesn’t look good.” That is going to be their first impression of you. They are going to get on your website it’s going to be the first impression. You only get one chance to make a first impression and if you don’t look professional, if you don’t look clean and not cluttered, if you don’t look like you’ve got your act together– and that’s what a graphics designer does. He helps clean things up make things look good.

Clay: Why do you have to have a web developer?

Robert: It’s the same thing, you’ve got to have someone on there to help you build a website. Help you build it right, where now all of a sudden it’s Google compliant, it does all the things it’s supposed to do, it covers the 37 check points that we’re going to check on the websites for them.

Clay: Why do you have to have a videographer and a copywriter?

Robert: Video now is the new move.

Clay: That’s a new move.

Robert: It’s the new move, so having a little video on there, it just really– the best word I can put on there is just makes your website is sexy.

Clay: What if I’m listening right now and I’m like, “Okay, so here’s the deal. I’m looking at it and I’m going over on a scale of one to ten, I rate my website a two. I’m realizing I don’t have a photographer, I don’t have a web developer, and I don’t have a video guy. Technically I do have a camera– I have a phone which has a video. Anyway, I’ve got an advertiser, copywriter– I’m screwed. I don’t have these things what do I do?”?

Robert: Here’s the deal, Merry Christmas early because you’re sitting there listening you’re at lunch, you’re finishing up lunch, you’re listen to the show, you’re going, “Oh my gosh that’s like a whole team of people.” Guess what? You have a team of people you didn’t even know about.

Clay: Now where’s this team, this elite team of Jedis, Z?

Robert: [laughs] It’s right in your hip pocket, it’s right at We are here, we’ve got the full team assembled, and we’re here to just jump into motion and to help you with your business.

Clay: I want to give you a Christmas present right now, Z, over the radio. Here it is, it’s my audio treat for you. I’m going to sing to you Wham, Last Christmas.

Robert: You are? I’ll shut this down, okay. Here we go.

Clay: Last Christmas I gave you my heart but the very next day, Z, he gave it away but this year, listeners, to save me from tears I’ll give it to someone special. Thrivers if you don’t want hear it, stay tuned.

Robert: [laughs]

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Announcer: You’re listening to The Thrive Time show on Talk Radio 1170.

Clay: Shimmy shimmy yo shimmy yam shimmy yay, on the microphone and my name is Clay and I am a business coach. Hello and Happy Holidays to you. My name is Captain Clay Tiberius Clark. You’re listening to The Thrive Time show. No longer during the dark, we are in the noontime. We’re firmly in the noontime. Z, how excited are you about our new in the afternoon, my friend?

Robert: We talked earlier about we were at dinner time and now we’re at lunchtime. You know what? You’re still eating a pizza listening to us.

Clay: I couldn’t hear. Sorry, I was eating some Oklahoma Joe’s baked beans.

Robert: You’re still over at Oklahoma Joe’s having the burnt ends and the baked beans. Now, instead of on your way home for dinner, you’re at lunchtime squirrelling around doing your little lunch move and you’re like “Secretly I want to start my own business.”.

Clay: Can you pass the beans?

Robert: “Secretly I want to start my own business. I’m like a lot of guys out there, a lot of people out there. I’m a little bit of wantpreneur, deep down inside I’ve got this little dream, I’ve got this little ember of hope to start my own business and where do I go to get that little ember flamed to turn into a bonfire of excellence? Where do I go?”

Clay: Well, you can go to because what was happening is I have five kids, you have three kids, and this is what was happening to me– and I know if it has happened to me, it was happened to do to on a much larger scale, but there’s so many people that will look at the success of let’s say Elephant in the Room, or the DJ Connection business, or Party Perfect that’s now Party Pro– They would call me and go “Can I pick your brain?” and I grew up without money, I know what it’s like. I know what it’s like to just have a business that sucks like a hoover and you want to grow it but you don’t know how. I used to go “Yes, let’s meet.”. Over time my wife’s like, “Hey do you think you could meet with our own kids?” and I’m like [crosstalk]. I realized there had to be a way to help people start and grow a business that didn’t involve our direct time. The best two ways we could do it was one, putting on this radio show man. This is like a passion of ours to help people, and the second was to build the world’s best business school, and I’m not screwing around I don’t know what they have on other planets, but in terms of the world that we live on right now, I can tell you Thrive15 is the world’s best Business school, because instead of pain like 30 grand a year, you’re paying like 19 bucks a month. It’s an absolute no brainer, Z.

Robert: It’s an absolute no-brainer, and you know what? Two years ago a lot of people asked me “How did you get in that business? Why did you start that business? You’re optometrist. You’re doing all these stuff– What you doing?”. A lot of times I said “That show that came out Shark Tank, it really is cool because I’ve tried to explain the fact that people knew I was an entrepreneur, people would come to me with their idea, they want me to coach them on it, they’d want me to support it, they’d want me to partner on it, they’d wanted me to do it. That kind of thing. They’re always shark tanking me, right? When you came to me two years ago with Shark Tank, this is crazy of scaling-

Clay: It is crazy.

Robert: It is crazy– of scaling business coaching to where it could– now you can business coach someone in the Ukraine.

Clay: It’s never been done in the history of the world, and we’re doing it.

Robert: You could business coach someone in Tokyo, in Australia, [crosstalk] we’ve got thrivers all over the world. It’s so fun because we’ve scaled it we’ve made the Netflix– I call it the Netflix of business coaching, and for just $19 a month people can get on and get the kind of practical training we’re doing today. Today we’re talking about SEO. What is that? Search Engine Optimization. Yes, through Google. Yes, through the internet. Yes, through a great website, and you may say to yourself “I don’t have a team. I don’t know how to do this. It’s too overwhelming.” but that’s why we’re here to break it down, to coach you up, give you the step-by-step, and if you say to yourself, “Okay I hear the steps but I don’t want to do it.” We’ll even do them for you, which is amazing.

Clay: Now Z, here’s the deal. We’re teaching you how to make millions today by becoming a search engine Jedi like our superstar guest Mr. Rich Gamby. Step number six is you must sell– this just in, you must sell a product or service that you can actually be proud of. Now I’m going to read you a notable quotable. I’m just pulling back the rubber band because you’re going to unleash I know in just a minute here. This is from Proverbs 13:11 it says, “Dishonest money dwindles away, but whoever gathers money little by little makes it grow.”. As an example, when the TV huckster Kevin Trudeau stood in a packed federal courtroom to make one final sales pitch Monday, he hardly resembled the tanned dapper figure seen hawking miracle diets and natural cancer cures on so many late-night infomercials. After spending four months in jail for contempt of court, Trudeau’s trademark jet black cloth was thin and gray. His usual tailored suit was replaced by rumpled orange jail clothes. Even his typical air of defiance has turned to contrition and a change, he said, washed over him during his sleepless first night in custody. Kevin Trudeau was sentenced to 10 years in federal prison. This comes from the Chicago Tribune. Perhaps you bought his books The Weight Loss Cure They Don’t Want You to Know About, Natural Cures They Don’t Want You to Know About, Debt Cures They Don’t Want You to Know About. He was selling things that weren’t honest, that weren’t real he gained wealth through folly. Z, why do you have to actually sell a [unintelligible 01:20:02] right now, why do they have to actually sell something that works?

Announcer: You’re listening to the Thrive Time Show on Talk Radio 11.7.

Robert: Because anything else is unsustainable, and anything else will reach up and it’ll bite you behind just like it did the young men whose horrible story you were just talking about.

Clay: Yes.

Robert: The thing about it is that even with kids, you can only fool them so long. It’s like your personality. You can only be somebody else for so long.

Clay: Kids Santa– You’re talking to your 17 year old kid “Santa is real. Santa, he is real. I’m telling you.”.

Robert: He is really a fake.

Clay: Dad, I definitely saw you pay that credit card bill last year, and I know it was a stressful time, and I get it. I’m 17, I’m not- No, listen here Tony, Santa is real.

Robert: Yes exactly and the thing about it is, and this is step one– You’ve got a dream. You’ve got a passion. You’ve got something buried in there that you want to release. Let’s make sure; first of all it’s ethical, it’s profitable, and it works. Whether it’s a widget. Folks out there listen, if you know how to make a widget, and we could sell up for a profit, we can coach you up and scale that, how to start that, and how to grow that into a flourishing business.

Clay: If you don’t have something that people want, don’t attempt to scale it. You’ve got to nail it before you attempt to scale it.

Robert: That almost rhymes-

Clay: [crosstalk] Now, Rich Gamby, search engine expert, have you heard about something online that turned out to not be what you thought it was?

Rich: Yes, several times.

Clay: I’m going to tell you a situation here, and I want to ask you, have you ever done it where you bought something online and it frustrated you so much that you wrote about review after buying it online when it wasn’t real?

Rich: Yes.

Clay: And did anybody tell you to write a bad review, or did you just do it out of your own– Would you ever buy it again, even though they really apologized? Would you buy something again that didn’t work?

Rich: No, I would not. This was even before I understood SCL.

Clay: This is the thing, I just want to tell you this, I’m just telling you. Right now, if you’re listening, you have to have a product that works. You have to have a service that people want, and if you’re listening right now and you go “I want to be self-employed but I don’t know how to even come up with a business idea.”. I’m going to go ahead and give you all your answers right now. Look around the world this week. This week, get a notepad. Just go to Walgreen’s or whatever. Buy a notepad. Go over to Barnes and Noble, get yourself a early Christmas gift. Buy yourself a notepad, and look for problems. That means problems like someone has to many leaves on their yard. A problem is somebody who has a mini painting and they don’t want to do it themselves. A problem is somebody wants to optimize their websites and they don’t know how. A problem, someone wants to get mortgage and they can’t do it themselves. Look for a problem, and if you can solve it Z, that right there is the core of entrepreneurship.

Robert: Step one, find a problem, get in front of it, and let’s solve it profitably. Let’s think about it. It’s funny, you were talking about your haircut business earlier. Our marketing move, come in your first one is a dollar, and then people kind of going expecting “Why we [unintelligible 01:22:54] got to be a dollar?”. You are not going to subsidize your haircuts. The first one is called marketing, I’m going to give you a big deal. Basically I’m-

Clay: [crosstalk] No brainer.

Robert: I’m going to let you come in and try one basically on me, because guess what? This just in, it costs more than a dollar for me to have this luxury experience cutting your hair. You want to able to solve a problem, i.e. Cut a dude’s hair, and you want to be able to do it profitably, right? And so now you go “Okay I’ve got a problem, I’ve got a solution. I can make a profit on it. Now what do I do?”. Now, we’ve got the next step for you.

Clay: Now Z, if you’re listening right now thriver, you have four action steps you can take today. Option number one is you could listen and go this was a good information and therefore I’m going to what I would call ruminate. I’m going to ruminate, I’m going to marinate on it. I’m going to do nothing actionable. I’m just going to know it and feel good about it.

Robert: Yes, that’s one.

Clay: That’s not maybe a move, but that’s a move people do.

Robert: [unintelligible 01:23:49] people do.

Clay: Not you because you’re the excellence– You listeners are the epitome of what is success looks like. You have what it takes to apply what you’re learning. Step number two, you can go “I need the world’s best business school and I need it 24/7.”. You can go to and subscribe. It’s 19 bucks a month, you can cancel it anytime. It is the world’s best business school. There’s a vault of thousands of videos. Move number three, you can go on our website and sign-up for one-on-one business coaching. Z, why would anybody want that?

Robert: Once you have a little on one-on-one action– The videos are great, you can binge watch. It’s kind of like Netflix and it’s good. You could take notes of every detail but they’re entertainment. We call them edutainment, but every now and then you’re like “I want to be able to talk to a person.”.

Clay: I want someone to hold my hand.

Robert: I want someone to hold– exactly. I want someone that I can actually shake their hand and [unintelligible 01:24:42] with and say “Okay what about this? What will I do?” we have that as an option.

Clay: Yes, and move number four is you can sign-up for an in-person, two day– it’s two days so it’s seven and a half hours a day. It’s a two day 15 hours of power. You can come to the world headquarters and we’re going to pump you up. We’re going to teach you the search engine. We’re going to teach you the sales. We’re going to teach you accounting. We’re going to teach you management. We’re going to teach you how to hire and fire. How to raise capital. We teach it all here at the world headquarters, Z.

Robert: It’s a beautiful thing. It’s in-person. It’s right here in this beautiful facility. On the left coast of the Arkansas River. And on this Friday opening Rouge One, we did a little Jedi mastering in SEO. Thanks for tuning in. Have a great weekend. Remember on Monday we’ll be here 12 to two.

[crosstalk] Three, two, one. Boom.


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