Business Coach | Jackassery: It’s All About Us! You Must Resist the Dark Forces

Business Coach | Ask Clay & Z Anything

Audio Transcription

During today’s show America’s number one business coach, Clay Clark, and Dr Z want to tell you stories of how Jackassery affected their businesses and how they learned from their experiences. Today they bring on special guest Josh Juarez of Josh’s Sno Shack to help tell some stories if jackassery in his life!

Learn From The Business Coach On How To Overcome The Jackassery : Podcast Transcript

Clay Clark: All right, Thrive Nation listening to your business coach. Welcome back into the audio dojo of mojo and the place that you go to learn how to start and grow a successful business. It is, Thrivers. It is business time. Dr. Zee, my friend, you’re back in the booth. You’re back inside the box that rocks. How are you, my friend?

Robert Zoellner: I am fantastic and I am fired up on this hump day. I was in Hot Springs, Arkansas at a facility called Oaklawn Park.

Clay: Oaklawn Park.

Robert: I had a horse running. A horse that I bred and raised at my little ranch. Now, he’s a big boy. His name is Rowdy the Warrior. He ran into Smarty Jones Stakes there to Oaklawn and ran third. Now, he officially has two points on the road to the Kentucky Derby, so I have a horse officially on the Derby Trail, which is cool when you think about it.

Clay: Wait a minute. Let’s repeat because I don’t think people realize the profundity of that statement. How many horses are on the planet? Let’s say there’s 50 horses on the planet. How many of them race?

Robert: There’s a little bit more than 50 on the planet, I think.

Clay: How many horses?

Robert: Every year, in thoroughbred business, there’s about 23 to 25,000 horses born every year. Of that, only three-year-olds are eligible for the Kentucky Derby and I’m not sure exactly how many are officially on the Derby Trail. Probably, I think, three of 400 pre-enter into it, so there’s probably three or 400 on it out of those 23,000. I happen to have bred and own one of those horses. He did them. It was a sloppy track, but he did really good. He got third. I was excited. Of course, you want second. Obviously, you want first, but it wasn’t his ideal distance and I’m hopeful.

Clay: You’re an optometrist-slash-mathematician.

Robert: No. I was going to say I’m an optimist.

Clay: [laughs]

Robert: I am an optometrist too. That’s true.

Clay: You’re a rapper-slash-actor. Now, here’s the thing, Thrivers, as a Dr. Spock in your life, Dr. Zee. Statistically, this is a .00012 chance of doing what you have done and, therefore, I get to hit another sound effect.

People, if you’re listening to the show at all, you know how excited I am about that.


Clay: Yes.

Robert: Oh, we don’t play that sound effect enough by the way.

Clay: We really don’t.

Robert: We really don’t.

Clay: I’m just going to let it happen. Just going to let it flow.

Robert: Just let it percolate. Just let it marinate.

Clay: Now, I’m going to tell you what. Somebody that I am, I am so excited to have them on the show that I’m tempted to hit this button as I introduce them. It’s a trifecta.

Robert: Oh, that’s a horse-gambling term, “trifecta.”

Clay: Here we go.


Clay: Ladies and gentlemen, now, starting inside the box that rocks for the first time. The man, the myth, the reason for Tulsa tourism. We have the founder of Josh’s, I repeat Josh’s. “What is this? Is this happening?” Josh’s Sno Cones. We have Josh in the box that rocks. Josh, how are you doing?

Josh: Dude, I’m awesome. Thanks for having me.

Clay: How did you get here? Did you fly in through some mythical cloud? How did you arrive here? It’s hard to get ahold of you, my friend. You are a living legend.

Josh: I teleport. That’s a myth thing, so that’s what I prefer.

Robert: These young kids these days.

Clay: Young whippersnappers.

Robert: Young whippersnappers and teleportions.

Clay: I swear. When I was old, we never teleported anyway. We never would do that. We even use that word. We just use the word “horse.” “Horse,” that’s what you got.

Robert: Yes.


Clay: Actually, we were offended when the horse was invented because we used to walk. Walking was so much easier.

Robert: So much.

Clay: Seriously, Thrivers, we’re talking today about this topic that I love. It’s inspiring for me. It’s called jackassery.

Robert: Did you coin that phrase? Because your book, it’s when your core things. What inspired you to coin that phrase? Because it’s very appropriate by the way.

Clay: You and I, we share certain tendencies and one of which is when you have the same conversation over and over. You think of a way. “What is a way that I can stop having this conversation and educate my teammates?”

Robert: Yes.

Clay: One thing that I discovered was jackassery. Jackassery, from the root word, Biblical word “jackass,” is where basically somebody is dumb and stubborn about their dumbness and they won’t stop.

Robert: They won’t go.

Clay: They won’t move forward, yes. Example, there was this morning, working with a client. There’s a sales training that starts at 7:00. The client is paying the Thrive15 team to have the sales training that starts at seven. Typically, if the meeting starts at 7:00, what time would you expect the client and the client’s team to be there? If the meeting starts at 7:00, what time? Anyone, give me just general terms.

Robert: Five to 10 minutes until 7:00 probably.

Clay: When half the team shows up at 7:45, one member doesn’t show up at all and the boss is there by themself for the sales training at seven, five other individuals aren’t even there until 7:45, that right there, there’s no other word for it than jackassery.

Robert: Jackass. That’s true.

Clay: Jackassery is all around us. It’s a force that binds the universe together and you have to resist this dark force of jackassery. We all employ people. All of us. You, Mr. Josh, you employ people. I’m not saying that you used the word “jackassery” in your aboveboard business, but I’ll say that I use that word. I say, “Listen, I don’t want to know why they’re late. I don’t want to know their background. I don’t care if they were raised a certain way. It is just jackassery. I’m not going to become their life coach. It’s jackassery. I’m done.”

Robert: Boom. Well, I get it and your book is wonderful. You pulled a lot from your speaking engagements and it’s really funny. It’s haha, ankle-slapping, knee-slapping funny; clenching over.

Clay: If you get a chance to read the book called Born Standing Up, it’s Steve Martin’s life of how he became a stand-up comedian. There’s only five things that are funny by the way as a human race just so we’re clear. One is when you say, “It’s true.” That’s so true. Whenever you can go, “That is so true,” it’s always funny because you can relate to it. That’s one.

Robert: Yes, yes. Okay.

Clay: Two is where it’s like slapstick, like Tommy Boy. Someone falls down. Someone gets hit in the face.

Robert: Physical humor.

Clay: Yes, physical humor. The third is the shocker. Streaking is always fun.

Robert: It’s always funny. [laughs]

Clay: It’s like this. You go to a baseball game. I remember going to a game one time and there’s a streaker and everyone’s like, “Don’t look.” People in the car go, “That is so inappropriate.”


Robert: I can’t stand it.

Clay: There is something awesome about it.

Robert: Shocking; so shocking cop.

Clay: The fourth is a guy who can tell a joke. Here’s a guy who can go, “Three guys walk into a bar. One of them says, aw, haha.” There’s guys who can do those jokes and you –

Robert: You want to hear a joke I heard when I was at Hot Springs?

Clay: Yes, sure.

Robert: I sure am glad that my folks named me Robert. You know why?

Clay: Why?

Robert: Because everybody calls me that.

Clay: [laughs] That is epic. I think some people can tell a joke. Part of the joke is selling the joke after you’ve sold the joke. After you’ve just given the joke, you have to sell it to get everybody laugh at it.

Robert: Yes, but some more than others.

Clay: It’s like a boomerang. You throw it out and then if you laugh enough, they laugh too. The fifth, the go-to move. This is where you have a public understand that what you said was not funny and you recover from it. That’s what Dave Letterman did for years. He would tell a joke that no one laughed at and he’s like, “Oh, boy. Who wrote that one?” You know?

Robert: Oh, yes.

Clay: Folks, we have more from the bottom of the barrel coming up next.

He would just laugh. Anyway, he breaks it down. As a speaker, I’m going, “I’m not famous. I’m not really attractive. I’m the former Entrepreneur of the Year and I built some million dollar businesses. Okay, so I have to be funny.”

Clay: Before I finish, they started calling me the Jim Carrey of entrepreneurs and I’ve got Yahoo! wrote a nice little article and Fast Company did a thing, and then it became a thing. Now, here we are on the radio with a vast understanding of humor. You talk about the taxes and you talk about the economy and things that are killing the economy. Jackassery is killing the economy. It’s killing the economy.

Robert: Death to a business.

Clay: Okay, so here we go. We’re going to start off. We’re going to break it down here, Thrivers. We’re getting through all the moves, all of the seven examples of jackassery in business.

Robert: There’s only seven? We buy a couple of secret woods that —

Clay: [laughs] On episode 7,000 [laughs] –

Robert: I thought you found another way someone could mess up.

Clay: Okay, so this is from Ben Franklin. He’s the Founding Father of the United States. One of the Founding Fathers. He’s a successful author, printer. Franklin stove, lightning rod, bifocals. You may have heard of it. He says, “We are all born ignorant, but one must work hard to remain stupid.” Oh, wow, okay. So here’s the example number one. Thrivers, get your smartphone. Get out your iPad. I’ll give you a second to get it out. Type this in, “75% of employees steal from the workplace.” space, “CBS News.”

Clay: Check it. Trust, but verify. Don’t trust me; go verify. This is a real statistic that the U.S. Chamber published in CBS News. 75% of employees steal from the workplace and most do so repeatedly.

Josh, I want to hear from you on this. Have you ever, in the years when you started Josh’s Snow Cone Shack, when you first got it going, people started going, “I’m a Memorial. I’m looking for something to do. I’m going to go to that Shack.” and you got the music pumping.

Robert: [sings] The love shack.

Clay: All those awesome flavors, it’s a love shack. It’s a great place. Have you ever caught somebody stealing from you?

Josh: Okay, so when I read this, I thought is it money or is it things like pins and merch and snow cones? You think that’s part of the statistic?

Clay: I’m kind of a pretty bipolar individual where I’m saying, “I’m pretty polarizing.” If you steal a pin, anything that you took that wasn’t yours, including compensation without working. This article, if you dive into it deep, they’re basically finding that people at big-box retailers are taking batteries.

They’re taking things off the shelf, taken pencils, pens paper and that kind of thing.

Josh: Then absolutely yes. It’s one of those deals where you realize that what are they going to steal and what do I want to do to prevent it or do I just let it happen. When I say let it happen if it’s a snow cone, I had to realize is it worth then getting people to come out. If they’re giving a few to their friends. We finally had to say, you get to give a few away free because it became a thing where all the girl’s cute I’m going to give her a snow cone. Stealing, we had many stolen snow cones over the years but —

Clay: But a lot of cute girls hanging around the shack so not a bad deal.

Josh: I guess so.

Clay: That’s the mood. I want to ask you, how do you handle stealing in your businesses? What’s your process? What do you do? You walk into the office, you notice somebody has taken something.

Robert: First time we catch, we want to cut off one finger.

Clay: Sharia law.

Robert: Yes exactly then eventually and then at that point we realize that’s five times that we’ve caught him so we figure out we’ll have probably favored might want to get rid of leaving one h and. That’s fair

Clay: Here’s my favorite —

Robert: No, I’m teasing everybody out there listening on Thrive, I’m teasing. What we do is — it depends on really what it is, to be honest with you because there’s different things you can steal. For the most part they are moving, we promote them to customer status, we let them go.

Clay: Here is the reaction though, here is the reality, here’s the situation. Josh is a — Josh how many locations do you have open now?

Josh: We have eight.

Clay: With eight locations you’ve got let’s say 40 people working there.

Josh: We a lot 50 employees.

Clay: And you have a huge event coming up and you need that thief to work one more day or you can fire them. What’s the entrepreneur listing right now, you catch someone stealing and usually what happens is that we have a video camera system in every room here so this situation just happened here tonight where we catch someone on camera and this is the reaction. “Oh what? What do you mean? What do you mean overall?” They’re looking at you trying to find some sort of crack of — and they go, “What do you know?”

I say what do you mean what I mean. “I mean when you said you saw the video, what video did you see or –?” The video that shows that you did fill in the blank to be honest you’re fired immediately. I want to fire him immediately but I can’t. Coach me through this, I’m listening right now. I know there’s a thief in my midst.

Robert: Here’s everything, all your decisions go through the filter, this is when a manufacturer just had the same conversation today with some of my management team. What is best for the business?

Clay: Come on now preach that.

Robert: What is best for the business and it’s best for the — [music] come on now. You see, when you have a thief in your midst. I’m talking in your midst. Sometimes –

Clay: Alright.

Robert: – you got to let him be.

Clay: You got to let him be?

Robert: Because they’re going to do what it is you don’t want to do. Tomorrow.

Clay: You got to preach that.

Robert: But what they want you get you get to take care of.

Clay: What?

Robert: They get the position filled, then you say bye, bye.

Clay: It’s okay, looks so good every time.

Josh: Do you feel this goes in? This is coupled with poor performance. If you have an employee that is just awful and you’re like “I need them tomorrow.” But then after that —

Clay: It’s what kind of a deal that you have. It’s a deep thing, there’s the earth’s gravitational pull. You’ve all heard about that. It binds the universe together but a bigger pull that holds other planets, all countries, they’re all held together by Jackassery. It’s in every country, in every business all around the world. Learn how to repel it, stay tuned.

Clay: Alright Thrive Nation welcome back one, two, three into the fo. You’re listening to the Thrive Time Show with your business coach and located next to me it is visual ecstasy. It is doctor Robert Zee. How are you doing my friend?

Robert: I am fantastic as I told you on the first segment I have got — I’ve won high of highs. That is I’ve got a horse that I race the Rockin Z Ranch just south of Tulsa when I was 75.

Clay: Come on now.

Robert: If you’re around this area you’ve probably seen it and he ran third in a big stakes race at — there you go. Oakland park and now he has official points for the Kentucky Derby. He’s got more to do to make it but at least step one we’re saying we got a chance.

Clay: We just had an email coming from a millenial; we have a lot of millenial listeners, and he said, “Bro, is it too early to get a tattoo?” Is it too early for him to get a tattoo to celebrate your birth, imto the Kentucky.

Robert: It’s never too early to get a tattoo for a millennial, you know that.

Clay: Joshua, you’re a millenial, right?

Joshua: I think so.

Clay: Joshua Sno Cones. How old are you?

Joshua: I’m 31.

Clay: Oh, I think you’re right on the border line.

Joshua: Very, very close.

Clay: How long have you continued to live with your mother?

Joshua: We’re on year number 31.

Robert: That’s awesome, she’s a great lady I’m sure.

Joshua: Mom’s the best.

Clay: For those of you who don’t realize the unicorn that we’ve cut in the booth. Let me just brag on this guy. I remember it was — how long have you been married my friend?

Joshua: We’ve been married 11 years this month.

Clay: 11 years ago there’s a guy comes into our office at 91st and Lane the Wayne a home office for DJ connections and we book this guy’s wedding. He got married at camp of awkwards, right? He gets married, and he’s telling us all about the snow cones and I love entrepreneurship, I love hearing ideas I don’t know if you remember this but you were talking about your flavors and what are some of the weird flavors you have? What are some of the bigger flavors that are unusual now?

Joshua: I’ll start with the one that’s not, that everyone knows – that’s Tiger’s blood. That’s weird but it’s a normal at the same time.

Robert: Is it actually blood from a tiger?

Joshua: Yes.

Clay: Angeline Jollie is autoshipped a lot of this. That’s how weird it is.

Joshua: Our craziest flavors are the underground flavors, the hidden menu that we have. You got to find it on our website somehow. I don’t even know how to find it.

Clay: Is it gang related underground, like you have to go see a guy?

Joshua: Yes, it really is.

?Robert: You know about that underground menus?

Clay: I swear there’s an underground menu, the only I know about, go see a guy.

Robert: Tell me about it one time.

Clay: Meet me in the back alley, ask for Louis.

Joshua: People love it, Epic unicorn is one of our — and honestly we have so many employees and they all come with these great flavors and so we just let them promote their flavors that they come up with. A lot of these I honestly don’t know what’s in this, probably 15 underground menu but I know everything else on the board. This is bigger than me.

Robert: Josh I’ve got a very important question to ask you. Can Clay and I come up with an underground recipe?

Josh: Absolutely, are we going to do it right now? Is this going to happen?

Robert: You know what, throughout the show.

Josh: Think of a flavor.

Robert: I tell you what I’ll throw in the ingredient and you throw in the ingredient Clay.

Clay: I’ve been doing this, I’ve been preparing for this moment for 11 years. When I first met you and I heard about this business you’re starting and I’ve seen it flourish and grow, it’s super exciting. What I’ve been doing is I’ve been collecting the packaging from pauperie. The flavors that I’m going with are more of like a nebulous description of things that women want. It’s a summer’s mist. That sort of these weird, random –.

Robert: That’s back in your DJ days that’s why I figured how to sell packages to women.

Clay: I’ll just go and have potpourri labels and sense that this salt work.

Josh: That will work but I expect something more creative.

Clay: I’ll go back to my workshop. Now Thrivers we’re talking today about a serious subject. I mean this because I care so much. There’s a bigger action then you have a big inauguration. It’s not a political show but I want to walk you through this. There’re so many people who’re listening right now, so many of you listening are like, “I tell you what, I can’t wait when Obama gets elected, when he gets elected, hope and change will merge and all of a sudden I’ll be successful.”

You’re allowing other circumstances to affect your success, not good. Then you’re saying, “Well if Trump gets elected it’s trumptastic, when he gets elected I’m want to wear crazy wigs and America is just going to double in size. I’m going to be part of that big old pie but the thing is you have to eventually take ownership of your life and so this Jackassery is a wealth destroying cosmic habit force that repels wealth. Dr. Zee.

Robert: We’re going over the seven basic Jackassery moves that your employees will use on you and Clay I have a little deeper question. We’re marinating on a line which is thievery and you admit if you’re even taking a pencil or pen is stealing. Do you have a line you draw. You got a pretty good employee and they take a pen. You’re just going to rain down on them and do a strip search of everyone that comes in out the building — metal detector?

Clay: We had psychological nudity occurred yesterday in the office. What happened is this, we have a handbook you have to fill out. Within the handbook one of the things in the handbook says, “Go ask Clay what the names of his kids are and draw a picture of a molet and describe whether you like or not.” It’s in the handbook. It causes them to interact with me and to know whether they read it or not.

So many handbooks feel like, “oh yes I read it.” It’s a stupid game, where they didn’t read it you run around reminding the things didn’t read, “Oh I must have almost forgot.” Mine is serious, there’s a young guy had been in the office. He’d been been here, he worked for three hours yesterday. He had to get three hours, he’s done now. He came in and he says — he’s success because I don’t want those kinds of people on the pay tricks. He’s up there at the bar and he goes, “Hey, I love the handbook,” and I go, “You do?” I love it, you love it. I went to Shreeder and I said Shreeder I haven’t got a picture of a mullet or been asked the question about my kids, has he completed? “Yes, he signed off everything.”

Alright it’s done because I want to fire fast baby.

Robert: That’s fast, you know what — I’m going to draw a picture of a mullet right here, right now.

Clay: Yes, we have new talent coming in every week.

So many people that want to work here. We have at least 20 people who apply literally every Tuesday and I’m not going to put up with little lies because that shows a character flaw that will magnify in your system and now you got rumours and gossip and idiots and it just — clowns and morons and it just not a good thing and clowns are scary.

Josh: Clay for all the Thrivers and entrepreneurs out there, how did that conversation go?

Clay: This is what I said. I said, hey. Well first I had Cherie to do it because she’s his boss, but I used to say, I would say, on the hymn book I noticed that you signed off on it and you did not ask me the questions that were in the book. Long story short, you lied. What? You said you read it. It says at the end I promise I have read this document thoroughly. I understand all the policies and you lied. Lying to me is a close cousin of stealing, all those other things and so you’re fired. I thought I wouldn’t have that conversation –

Josh: That’s cool.

Clay: -when you’re starting out. I potentially want to fire people fast when we start because Elon Musk, the guy who started PayPal, in Tesla, he says you need to fire faster. Google it, check it out, fire faster.

Robert: I know. I love it. It’s the move, that is about as fast as you can fire him. The guy’s not even done three hours, probably take him a couple of hours to read the handbook.

Clay: Yes, it was beautiful.

Robert: It was, but my gosh it’s just so mean.

Clay: Whack the mole.

Robert: Clay that’s so mean.

Josh: Have you gotten better at it? When you first started out, was it harder for you to fire –?

Clay: Yes, I was terrible at firing people, terrible at holding people accountable, I was awful. What happened was, I’m not kidding. I used to go in my closet on Sundays and just hide. I would do that at 23. The DJ business was massive. I’m in my closet on Sunday just being, escaping from the world. My wife was like, baby, the reason why you had to DJ last night is because the guy called in sick but he wasn’t sick and you know he wasn’t sick but you keep playing that game. You need to change squads. I’m like no, then he’ll figure out that I was a life coach. I ran around coaching all the employees about life and how to become a good life coach and then Zee said, what Zee, about life coaching what did you say?

Robert: That’s not what you’re doing. You are running a DJ business unless your business is life coaching.

Clay: Then, in which case —

Robert: I don’t want to make a blanket statement. I don’t life coach people because — and my big statement is people change seldom and you could sit there and I know it sounds crazy but you’d rather hire people of high character and teach them all the moves that you need to do.

Clay: When we come back Thrivers, we’re going to get deeper into jackssery and the seven examples of jackssery.

Josh: That’s the hardest thing man, is —

Clay: All right Thrive nation. Welcome back into the conversation with your business coach. We’re going to teach you how to start and grow a successful business so that you can increase your compensation because rumour has it, you have to have money to buy the goods and services that you want. Zee, have you heard about this concept?

Robert: What?

Clay: Buying goods and services that you want and exchanging money for it? What?

Robert: You know what Clay? That’s why this year, somebody listening to us right now, you’ve had that little seed of entrepreneurship inside buried down in there and it’s been stamped down in there. Now you know what we’re going to do? We’re going to water it and help fertilize it and we’re going to let it grow into the business tree that it’s going to become, because here’s what we do. We coach people on how to start and grow a business. That’s our heart, that’s what we do and that’s why we do this radio show and we love doing it, by the way. It’s really a passion of ours. We love doing it. That’s why we started Clay, you approached me a couple of years ago. You said, hey let’s scale business coaching because I can only see seven or eight people a day maximum.

Clay: Just look how this poverty affects everything and it’s so simple to fix it. You find a problem. You solve it. You see people who are willing to pay for it. You scale it. It’s a business. Boom. There’s a lot of details in there. We’ll teach you at our two day in person workshops. By the way we have two tickets left too.

Robert: Two tickets left, two days to go to the conference?

Clay: Yes two tickets, we have two days left?

Robert: It’s the 20th and 21st of January, 20th and 21st. Today is the 18th so that’s in two days. It’s Friday and Saturday, starts at seven in the morning, runs til three in the afternoon. It’s 15 hours of power. You’ll learn all of our secret 13 moves and it’s right here at the thrive15 —

Clay: Time management, search engine optimisation, sales, human resources, all the templates for how to fire a guy, how to hire a guy. All the checklists. I mean makes me cry. By the way, if you can’t afford it, now you came to the scholarship. Literally if you’ve got seven bucks, you can get here.

Robert: Yes absolutely. There’s really no excuse, unless you’re giving birth to your child or something over the weekend. That, or you have a bridge game you’ve got scheduled every Friday that you can’t get out of it, I don’t know. I mean there’s probably some good excuses not to come.

Clay: Got to

Robert: Here’s what’s going to happen though. We talk about this, about the job. A job’s good and owning your business is better because it allows you to scale that little rascal and then you get other people to work for you like Josh here. Josh has snow cone. Now he has eight locations and 50 people working for him.

Clay: 50.

Robert: Josh, you can’t go to all those locations. You can’t make a snow cone and just running from location to location. No no. You got 50 people now working for you. It’s a beautiful thing, you scale it and now you can make a lot more money. Guess what? Now Josh can do what Josh wants to do. If he wants to go make a secret sauce snow cone, he can.

Clay: I have some questions.

Josh: Yes sir.

Robert: Or he can just hang out.

Clay: I have some questions. We’re talking today, the core topic today on In the core topic today you can hear the podcast on We’re talking about jackssery, which is a wealth destroying disease. It’s a universal habit force that you must vaccinate yourself against, because if you catch it, it’s over.

Robert: It’s over.

Clay: There’s little subtle moves of jackssery. For example one example of jackssery you could do, is you could be running around just saying things wrong consistently. You could just say the statue of limitations and mean to say the statute of limitations.

Robert: You could.

Clay: You could go on your entire life saying I’m a nip that in the budd instead of nip it in the bud. These are just little moves, these aren’t bad. We’re talking about the core, the big seven. These are the ones —

Robert: The big seven.

Clay: We’re moving onto our second form of jackssery that will kill wealth in your business if you allow it to happen. This is the mystick statistic. Thrivers go and get your smartphone out. Maybe get a dumb phone out. Get a phone out. Get some type of device. Google it, here it is. 15 to 20%, type this in, 15 to 20% of the US population is consistently late, especially when it comes to work. That is ABC News. ABC News, have I heard of that? Is that real? I want to ask you, with your business as you grow Josh’s Sno Cone Shack. You’re on time because it’s your business. You care. You’re passionate. When did lateness first step into your business? How did you fight it? What did you do? How do you fight the lateness?

Josh: The first person I hired.

Clay: What?

Josh: It was like everyone I think at some point, that you hire is a little late, then it becomes, if you let them get away with it, then it’s I’ll just be five —

Robert: The norm, the norm.

Josh: Yes, it becomes the norm. Maybe the first person, but we actually had to completely change our model of being open, because everyone would always be either right on time, which you need to be 15 minutes early to get everything ready. Or 20 minutes early. We basically just changed our opening times so that they had plenty of time to get there. It was literally like, all right, we’re not going to solve this problem with 50 teenagers and college students so —

Clay: Now I want to ask you this because a lot of businesses, I’m just telling you, a lot of people are listening right now. You’re in the doctor’s office and you don’t open the doors when people get there. You’re not even open.

Clay: As consumers we have no patience. We’re like I can’t believe they were late. I’m done. But then as a business owner we’re like, well you don’t understand the unique situation I’m in. It’s hard to be on time. The thing is no ones perfect but you want to aim for perfection, hold your team accountable so you don’t drift.

Josh: Right.

Clay: When you start to hold people accountable. How old were you when you started Josh’s Sno Cone Shack?

Josh: I was 19.

Clay: You and I, the fist bump. We’re both basically 19 starting a business. I started DJ Connection as Oral Roberts University in my dorm room. You’re starting your business. When did it get weird, where you realized there’s more of them than there are of me. There’s so many more employees than there are of me. This culture’s getting weird and I can’t be their friends anymore. I have to be their boss. Oh no. When did that happen?

Josh: Last year. No, it’s been — Here’s the thing. I think we all have personal goals. What we want to do with life? What life that we want to be known for? And there’s a certain drive in me to help develop people.

Clay: Life coach.

Josh: Entrepreneurs and things like that. With that, there’s that pull but then there’s that very, I have to run a business and you’re always torn there. I think with that, about five years ago I realised it’s time. If I want this business to see it the right way –

Robert: I’ve got to quit life coach.

Josh: -I have to pick one or the other, yes. For the business, for Josh’s Sno Shack, I think I’ve probably five, six years ago, it was like, “I need to run this business the best I can, hire people to do those things.”

Clay: Now Zee I want to ask you a question, but before I do I have live audio. I have live audio from a Thriver who had said I am not going to hold my team accountable. I’m not going to fire people because I’m going to be their life coach. That’s my business. I’m going to be a life coaching business. Not really, I’m going to have a competitor to Josh’s Sno Cone.

Robert: I’m going to hire horrible employees and that’s my life goal is to turn them into great employees.

Clay: Yes, because I never want to fire people, because everybody’s somebody’s son.

Robert: Everybody’s somebody’s —

Clay: I can’t do it, so this is a live audio from a Thriver where they recorded earlier this morning we heard on the voicemail. I’m going to play it for you now.

Robert: Okay.

Clay: No that was not it, that was Carl Lewis. He we go.

Clay: Zee he’s pretty upset. His business isn’t going very well.

Robert: He’s pretty upset. I love what Josh’s heart going hey I really want to help these young teenage and college kids, I’m giving them a job and I want to pour into their life.

I’m going to help coaching mind but now I’m setting the flip side goes. I got to run a business. If I don’t this I mean the burrow will not get Josh’s snow cones. I want to go to –I’m taking one thing my wife to Tahiti next year. When I went to get a new car.

Clay: New car, yes baby.

Robert: Or buy a house.

Clay: House. I mean all those crazy things that–

Voiceover: Yes, baby.

Clay: Nice.

Robert: Nice and put you on the buds today.

Clay: I am. I tell you what.

Robert: Pick up by the dreamer.

Clay: It’s romantic isn’t?

Robert:It is. It’s very– [background music] Then I said, I was at crossroads in my life. Josh this is inner monologue thinking. This is making a snow cones. I can continue life coaches kids and pour into him and we can all move into a communal hospital together because I lose the business. We can all kind of go through hospice of backpack.

Clay: Why we have Tiger’s Blood served?

Robert: Pack back to life together or I could get real get serious to be a boss and run this business and then guess what, when it’s successful, want to make a lot of money. If I want to open up an orphanage, if I want to open up a Wayward home for lost kids and pour into their life if I can. But then I’m doing it because I’ve got money in my pocket.

Clay: If I wanted to develop an entire 20,000 square foot center, that he’s house good house Jackasses; who’ve been fired from their other jobs, I could do that if I have a successful business. When we come back Thrivers, we’ll really get deeper and deeper, it’s going to get crazy, we’re diving deep into Jackassery.

Robert: [laughs]

Josh: It’s funny like I sort of–[silence]

Clay: Alright Thrive nation welcome back into the conversation. You’re listening to the Thrive Time Show. Some of you are going, what, stop, check it, forget it. What is this show? Is this a political show? I’m trying to figure out, trying to give you guys 10 seconds to plead your case. What are you? Well it’s business school without the BS and yes. My name is Clay Clark, I’m a former SBA Entrepreneur of the year, sit here on a mission to mentor millions. And inside the box that rocks with a guy who–he did the American Dreams. He started his first business, it’s an optometry clinic, it’s called Dr. Robert Zoellner and Associates. And then he says, that’s going well. Zee, what do you say? What was the next business?

Robert: Dr. Zee’s Sleep Center.

Clay: Okay, you’re kind of stuck with a doctor game. You used the Doctor Z. Okay, we’ll give you that. It’s kind of–you really–I mean it’s those two niches sort of makes sense. Sleep center of town. What’s your next move?

Robert: Z66 Auto Auctions.

Clay: Then you go from the auto to the–wait a minute, it’s a different industry. Now you’re in the auto–

Robert: Thoroughbred Rock and Z Horse Ranch.

Clay: And that makes because both are a vehicles or horses and vehicle and auto, I could see some Oh you just just going medical and vehicle position.

Robert: A to Z medical supplies they’re making.

Clay: What is the next investments?

Robert: A To Z Medical Supplies.

Clay: And then you decided to invest in a bank and then it’s just–

Robert: The bank is the okay teacher

Clay: The bank was the only business that I actually invested in and didn’t control it. It didn’t start it.

Robert: Because Sean Copeland is a genius.

Clay: Yes, because Sean Copeland is a great guy. And we had a concept back O8 to–not have anybody have control of a bit. It’s highly regulated that one business that I thought I could–only just a piece of.

Robert: Yes.

Clay: I was one of the board of directors and I take what bank is fascinating fascinating business model. And Region Bank has done a great job of being that boutique for businesses. They really specialize in business, if you are–after you listen to us you’re saying yourself this is the year.

Robert: This is the year.

Clay: I’m starting up a business.

Robert: I’m starting a business. Well I tell you what. Let me shortcut you this deal. You can go to, you can get in there listen to Sean Copeland’s mentorship on there and he coaches you up on how to present your business to the bank. How to get a SBA loan, the forms to fill out, how to write a business plan. All the things you need to know right there on I tell you what, Region Bank, three locations Edgewater, Tulsa, Oklahoma City is a great bank for businesses. Because that’s your core–that’s their core thing that’s what they do. That’s their core.

Clay: If you’re listening right now at Thrivers, you’re going okay, okay. I’m sitting–you’re sitting in the lobby of Region Bank, just what happens to the one of our show sponsors. You’re sitting in the lobby, enjoying your Oklahoma Joe’s baked beans in the lobby of Region Bank. And you’re just happy, that’s up what your doing this afternoon.

Robert: Heaven. Heavenly.

Clay: He’s happily doing that. And you’re going okay, get back into it, you guys were talking about Jackassery and I want to know more because this is a wealth destroying force that I’m encountering. And someone else is saying, what is Jackassery? You’re talking the whole show about Jackassery but what is it?

Robert: Well I’m going to tell you what becomes of it. And Clay, this is going to break your heart.

Clay: Come on.

Robert: And Josh this is going to break your heart, okay.

Josh: Okay.

Robert: But here’s a scary facts and you can get at your smartphone and double check me on this. But 80%, some studies even come in higher than that. But 80% of business that get started at fail. And I think a high of percentage that is because they allow their employees to do the things we’re talking about in the show today, the seven core moves–[background music]

Clay: It feeal good.

Robert: It’s button magic today kids. It’s button magic.

Clay: It’s a laser show that I put on with my right finger on that mouse but it’s–

Robert: Beautiful, beautiful.

Clay: Now Thrivers, this next move the third form of Jackassery is that the average American watches–

Robert: Wait wait wait. Real quickly. Moved to–

Clay: Moved to.

Robert: People being late.

Clay: Late.

Robert: And we talked about Josh’s experience with that. We’ve talked about that, but one of the things that you can do if you’re out there listening right now. If you’re an employee or your middle management or you own a business and you have something that’s habitually late, here’s what you do. Here’s the last super move you can get them.

Clay: Give me the move. Give me the move.

Robert: You can have them just turn the clocks in their house 30 minutes early.

Clay: Okay.

Robert: Okay and if that didn’t get it done, if they still find a way to be late after that, then you probably–you’re going to put up with it as long as you want to put up with them.

Clay: I’m going through, we do so much show preparation, preppy show. We have all the stats and the quotes, I’m going to the show notes here and I just want to know. At what point are you allowed to slap a human with a wet fish.

Robert: That’s a move.

Clay: Is that a move? You’re going to slap your employee with a wet fish.

Robert: What you do is you say listen, okay. Okay, here’s the deal, here’s the deal. Next time you’re late Billy, here’s what I’m going to do. One of two things, you can either just not show up keep driving and calling you that you quit.

Clay: Okay I’ll do that. It’s a good idea, that’s a good tip.

Robert: Or you could get me to just face a fish lappy like a man.

Clay: Is it a full sized fish or kind of a smaller fish?

Robert: Or is it a goldfish or is it a–

Clay: I know a lot about fish.

Robert: Anyway that’s actually a thing.

Clay: Now Thrivers, I’m moving on this rule number three, rule number three, okay. The average American watches more than five hours of live television per day. But says they don’t have time to get things done. Work with me, you’re in an office where you’ve given a teammate some homework, like I need you to do this research over the weekend. I need you to get this done, I need you–whatever the thing is because–by the way, eventually if somebody wants to get ahead they’re going to have to study, they have a little bit of homework is it?

Clay: The best example that I have its near and dear to my heart would be when I was growing the photography company. We started booking more weddings than what we could handle.

Robert: Okay.

Clay: One guy says I would like to become a manager. I said, cool. There’s a book by Jack Welch called Winning which is on your desk. And I need you to read that book and write me a one-page or less summary and I want to highlight to let you go so I know you read it. One page or less about how we’re going to implement that and then we’re going to start management training. I said you need to read another book it should take about eight hours and just read it. I give you two weeks to read it, okay two weeks. Boy comes in, they go I don’t have time as fine as–okay, I’ll give you one more chance, I do not choose to accept that. You find time for what matters in your life period.

Robert: Okay.

Clay: The person now said, I couldn’t do it. And then they go, but I want to be a manager. No, no a manager can manage people, hold people accountably. You can’t be a manager if you don’t have time. But the reason why don’t they have time they said was, I just got caught up by this show, have been watching, I was doing it. And it literally used television is like well I’m trying to watch this and then I try to stay politically informed, then I’m going “No, no.”

Robert: At least they were being honest with you. I mean That’s you because of the average person is watching five hours that’s a lot.

Clay: That’s crazy. How do you do that? Yes, I know what you find time to do the things you want to do but you really find time to do the things that you schedule. Come on now and that’s one of the core things that we teach in our in-person workshops. One of the main things we teach on our website and that is time management. I know many people that don’t start to grow their business because they can’t find the what.

Robert: The time.

Clay: The time. Unless you schedule something and you’re really proactive in scheduling and then following your schedule. Odds are at the end of the day you can look back and go, hey, I need that thing down.

Robert: Do you know what I used to do, the wasted huge amounts of time when I was first starting my DJ business?

Josh: What’s that.

Clay: This is a move I did. I’m ashamed to admit it but I’ll just admit it to you the Thrivers and all of the 37,000 Tulsans who are listening and anybody who’s on the podcast and people in 58 countries who routinely download the podcast. I’m only sharing this secret with you. Keep it–

Robert: Like it’s just didn’t exist.

Clay: Do not put this on social media. I used to read rap lyrics and try to discern what they meant. I took notes for today’s show to one the songs I was so proud of knowing. This is by Christopher Wallace aka The Notorious B.I.G. I’m going to read you the lyrics okay. It says, I made the change from a common thief. Up close and personal with Robin Leach. I’m going, Robin Leach that’s The Lifestyles of Rich and Famous.

Robert: Yes, yes that’s a guy.

Clay: I know that he says. he says and I’m far from cheap. I smoke skunk with my peeps all day. Spread love it’s the Brooklyn way. And I’m going, smoke skunk. I start looking it up and I’m going what is that? And I just began to discover that skunk is a very cheap form of marijuana. And I’m going, well I know that that’s so good and then–and I go on and I start reading more lyrics I start realizing after five or six hours I’ve discerned every rap lyric. I’m not kidding, I used to memorize them. Because you go to a club or party.

Robert: You’re a DJ. You’re a big deal.

Clay: What do you want to know, want to know–I remember it really nice is this, I never thought it could happen this rap and stuff. I was to used to pack and cats and stuff only. Cats, what are cats? Those are guns, and I’m going “Do you understand?”

Robert: What a gun.

Clay: I used to live with this. I used to walk into club’s doorman with gun. Zee, I have something awesome to share.

And I would say, What is it? Did you know that smoking skunk is a cheap form of marijuana often laced with narcotics?

Robert: I would then, what I would do is I go out there hold on right there clay I would go into my dorm room, I would get out the fish that I keep in there and I would come out in the hallway and I take it and I would just slap you with that-

Clay: [laughs]

Robert: -they walked back in my room put the fish back up and go.

Clay: That’s cool. Here’s my tip that I have for the Thrivas listening right now who have people in your office that you are acting like I used to act and this is a quote that I have and I’m going to read this to hear that you’re ready for it?

Robert: I love quotes.

Clay: “Where there’s a whip there’s a way.”


Clay: -please unpack it, I want to have you ever just had to Josh ever tell an employer in a team listen, you have to do this or it’s over.

Josh: Yes, it’s a little hard at first but then you realize like either going to do it or not and if they don’t then you’re probably better off-

Clay: Do you have a situation you can remember from over the years where you had just had the same problem maybe every week you’re running out of ice or something and you finalize it that’s it you would almost get a freak out and get serious have you ever had that moment where you just had to lose your mind?

Josh: Yes and it’s good when you have a wife who can help bring you back down a little bit and so that’s always nice but where I finally had to tell someone look I’ve told you this like five times I cannot do this anymore and unfortunately that fifth time worked and it was amazing but it required me kind of losing my mind a little bit-

Clay: Kind of a verbal whiplash?

Josh: Yes it definitely was.

Clay: Zee, what would you what would like to add to that?

Robert: I know, I had a Doctor one time, he was just doing jackassery, he was-

Clay: [laughs]

Robert: -he was not doing a good eye exam and he was doing really fast and it was not being accurate-


Robert: -he was not seeing all the parts of the eye that you need to see and check and I said, “massive brother hey-

Clay: Brother.

Robert: -brother, we got, you’re under my license you’ve got to do a better job.” he was like, “okay man I’m doing it”. It’s kind of crazy story will come back from the break I’m tired in because it’s pretty fun it’s a good idea what happened-

Clay: Why are you not telling the story now?

Robert: Because I don’t have enough time when ideas come a little like teasing.

Clay: All right, stay tuned

[silence 00:42:11]

Clay: All right, thrive nation welcome back into the conversation Oklahomies, Green country, Tulsans, Midtown, South Tulsa, North Tulsa, Owasso broken arrow Coweta Okmulgee, how are you doing in Zee? This just in our good friends at Chattanooga Tennessee are now officially listening to this beautiful-

Robert: Chattanooga.

Clay: We’ve Illinois. I’m told you Illinois’s picking us up Zee, we’re going to Illinois, these sound waves are going to Illinois allegedly right after Dave Ramsey in the tri-city area. I’ll get you more details but thrive you want if you’re listening right now the podcast and you want this entrepreneurial feeling to always last you want it in your city all you got to do is call up your station director and say, I want the Drive time show on my radio, I want it on the radio. I’m just a little quick move here that is how hip-hop music got on the radio. Rapper’s Delight was the song that came out 1978 and Russell Simmons said, “Friends if you liked the song, call the radio station and request it to be played”, eventually enough people asked and it started playing Rapper’s Delight on the airwaves. A little fun story which sag ways into Dr. Zee’s story right before the break you were telling us you had a story, don’t leave us on this cliff hangers man, I have to hear the story give it to us.

Robert: [laughs] Welcome back after the break, I hope you’re enjoying your lunch in this Wednesday, if you are listening live to us right now we’re from 12 to 2, you’re probably having your egg salad sandwich or Oklahoma Joe’s BBQ.

Clay: I’m eating baked beans for Oklahoma Joe’s thank you.

Robert: Well, of course that’s a great choice by the way but what I was saying is that, I had a doctor, a new doctor is kind of hard to replace and there you try to coach him up a little bit if you can because you I had a guy that was doing pro-exams, going very fast I finally had so many complaints, so many redo’s on him I was like, “oh my gosh he’s missing steps this could be epically bad”.

Clay: I’m going for the fast approach.

Robert: I sat him down and said, listen I appreciate your enthusiasm but you’ve got to do XYZ and you’ve got to do those things in do them with excellence okay? Man okay. Make sure that you just went back to the same jackassery. I finally sat him and said, “listen brother here’s what’s going to happen, you’re going to walk into that exam room and I’m going to stand outside this door and if you walk out of that room, step one, I don’t care what you do in there right now today-


Robert: -I do care but just today we’re going to have a little fun we’re having a fun little deal if you walk out of that room in less than five minutes I’m going to fire you today right now

Clay: right now?

Josh: Don’t do it, just get an head timer set your watch and play a game of chess or checkers in there with the patient do whatever you need to do but if you walk out of that door in less than five minutes, I’m going to fire you at the same time so he’s, “like okay man, okay brother”

Clay: He goes in the room?

Robert: He goes to the room and I’ve been outside the [back ground noise] barrel.

Clay: You’re keeping time?

Robert: I am, I got a stop watch.

Clay: What’s going on there, it’s two minutes?

Robert: And he walks out of the door and in two minutes and he’s out of the door. I looked at him and said-

Clay: What are you doing?

Robert: “ you’re just making me freaking crazy” I’m just, I can’t stand it you’re out of here, so I fired him right there I said you’re okay brother just stepped aside and come back upstairs and I let him go because I’m like.

Clay: You’re a capitalist pig and people are out there just trying to be life coaches they’re running their business and this is what I this is how I see all the times that I hold someone accountable this is what they said this way they say I go to somebody say, “Our exam could not take more than five minutes okay and that’s an example and this is what they’ll say in response” what saying you’re weird saying, what weird all of it where do you get off? I just don’t get what you’re saying, I don’t get what you’re saying.” then they focus on a minor they’re like, “what do you mean? Why are you bringing that tone, why are you speaking to me this way?”. They want to destruct you from the issue which is that they are going fast; they do that like it’s like a squirrel move.

Robert: Yes the thing about it is, it wasn’t so much things going fast but he’s just doing it he was just not doing it the proper steps in the idea he was coming back with bad results, he was checking the eyes and listen it’s been about 10 years ago so we’re always.

Robert: If everybody is listening right now that that got one from said Doctor I am so sorry [laughs] and right now we’ve got a great I’ve got eight doctors working for me now and in my two locations and they’re all just great people nailed really care they’re doing great job so that wasn’t there was great ass we’re in the past and annotate what if I if I put up with it if I put up that you would have slowly killed my business because what happens is when one person has had a bad experience when one person does they go out there and they when one person does, they go out there and they tell it’s not fair but they tell like 10 people.

Clay:: The thing is Thrivas jackassery okay? It’s all around us it is a wealth destroying dark cosmic habit force, it forces people to have poverty and we’ve dissected jackassery, we’ve looked in jackassery, we’ve run businesses for years okay? between Zee and I were involved in a lot of different industries and we have discovered that jackassery is a universal thing people in other countries are battling jackassery.

We’re talking about the fourth form of jackassery that will manifest itself in the office. This is the one that really irritates me now I want you to Google this Thrivas because you should always have a kind of relationship where you trust but verify I say something you’re like yeah it’s just your opinion and when you find that it is truth and you goggle yourself you go wait a minute this is real.

Gallup’s data shows thirty percent of employees are engaged at work, thirty percent meaning they’re paying attention fifty two percent are disengaged, meaning more than half the people are not paying attention you can’t text and drive, but what about bringing a monkey brain to work, I’ll get into the monkey brain in just a second, eighteen percent are disact or actively disengaged, thirty percent are engaged to paying attention, fifty two percent are disengaged, eighteen percent are actively disengaged, now actively disengaged this is according to Gallup means that they’re trying to hurt your business. Fifty two percent means that through just negligence they’re hurting your business.

Josh: True.

Clay: I call it monkey brain and so Josh I want to pick your brain the founder of Josh’s snow cones shack he’s on the inside the box that rocks today this is what I call monkey brain it’s a phenomenon. A husband and wife are going out to eat and I’ve done this before and I’ve suffered from monkey brain it’s a bad thing so you go out there and you’re talking to your wife and your wife asks you a question it’s like hey babe do you want to get these Italian sausage whatever or do you want to get the ravioli, but because I’m on my Smartphone updating Facebook or texting or mentally and physically present but I mentally not because I’ve monkey brain, I make a sound only a primate such as a monkey could make like–

Josh: Okay.

Clay: Then she goes that was a question of yes, that’s about that entire monkey can say is yes. It’s a monkey brain and then I go what am I—and then my wife will educate me please turn your phone off we’re at a date and I can be honestly I have not done this for almost a year now but I used to monkey brain all the time I would go out to eat with her but I wasn’t mentally present and then I could be in a meeting and I’m on my laptop or I could be okay you’re not mentally present where you physically are.

Announcer: You are listening to The Thrive Time Show on Talk Radio 1170.

Clay: Then you take this to a gas station so I go into Quick Trip and they’re always engaged they say “Hey welcome to Quick Trip”.

Josh: Welcome.

Clay: They look at me in the eyes they say hello they make change real fast but I go into another gas stations near my house in Brooklyn I will not mention the name all I can say is the name is weird, I go into this restaurant –I go into this gas station and I go in there and every single time I walk in I have to declare that I’m there. I literally have gotten to a point where it’s almost funny. I go, “I am physically present”. He goes, “Oh, sorry bro” like every time. My son’s like, “Dad, this guy is an idiot”.

Robert: Your nine-year-old son is an entrepreneur. You can’t fool kids. You walk into place and they look around that you kind of sorted out, dude’s over there on his phone behind the counter, head down.

Clay: We went to the DMV the other day and the same situation, my son points and is like, “Dad, that person is an idiot”. So I have to say, I literally say, and I go, “I am physically present, please help me”. ”Okay bro”. I mean [unintelligible 00:50:36] he things like– Josh let me ask you, have you had to battle monkey brain, where you don’t greet customers, weird things, as you’ve grown your business? You have over 40 employees or like 50 employees?

Josh: 50.

Clay: 50. You guys are as a rocking there, Josh [unintelligible 00:50:49]. How do you battle monkey brain? How do you keep your team engaged? Talk to me about it.

Josh: Okay. I think the statistic we’re an anomaly here but I think you guys would know. It’s all starts by you hire at first, how you hire and I’m sure if you hire great people—

Robert: Oh wait a second, wait a second. There’s no good employees out there. Hear it over and over and over, you can’t find a good one.

Clay: You can’t find a good one.

Robert: All the good ones are taken. You can’t find a good one. There’s no more good employees. Work ethics are horrible, they talk over their boss or they’re trying to talk. They don’t show up on time, they give away free snow cones.

Josh: Yes, we’ve talked about all the negatives but that’s the thing, is that most, I would say, of our 50 employees, 47 of them are incredible and they’re engaged and they’re amazing students, amazing people. If you’ve ever been, I’m sure that they’ve asked you, “How’re you doing?” “Where are you headed?” “What have you been up to?”

Clay: You have engaged people.

Josh: We have great people.

Clay: I’ve noticed it. I will say this though, I think there’s two reasons, is one you don’t put up with jackassery and two you hire people that don’t suffer from jackassery.

Josh: Yes, I think this whole thought here about being disengaged is you have to, as an owner, you have to keep your employees engaged. I think there is an element there.

Robert: How do you do that Josh? First of all, in your screening process, what are you looking for when you’re hiring employees? If you’ve got 47 out of 50 that are highly engaged, that’s awesome and you’ve got some secret sauce there so share it. That’s why people tune in to our show. They’re going, “Tell us Josh, give us the secret. Come on right now, Josh”.

Josh: One of the big things I think, is that you hire for fit. I’m sure you’ve read that in almost any business book, is that do they fit the culture of your company? So we kind of find that and whenever you apply, you’re not being asked questions, when you can work, how you can work. Those are on there but the most important ones are, “What do you like to read?” “What do you like to watch?”, “What are you about?”, “What do you like to listen to?” We get the personality of the personal a little bit more and that helps to determine, okay, is this going to be a good fit?

Clay: Here’s what I see about an active form of disengagement. This is what I see a lot Zee, and you tell if you see it in businesses. One is the intentional, I’m just disengaged, I’m not paying attention, monkey brain. The other move though is where people give you updates, that they don’t need to give you, about things that aren’t going to help the company.

As example, you walk up to a guy’s desk and you say, “Richard, we need to sell some more stuff. Okay, I want you to sell more stuff right now. This week we sold 22,000, we need to sell 30,000. How we doing on sales?” and he’s like, “You know, I went back and I was watching TED talks and I was discovering that the Tigris and Euphrates, they had this fertile ground called the Mesopotamia and what we need to do is make our business more fertile. It will become more fertile when the culture is right”. You just don’t even know how to like–

Robert: You [crosstalk]. Why would [unintelligible 00:53:33] do that?

Clay: Seriously they [unintelligible 00:53:35]. You’ll be like binge watch TED Talks. He’s like, “Bro, I’ve been thinking about business and to sell more stuff. [unintelligible 00:53:39], we got to get into the mind of the buyer” and you’re going, “Why are you talking like that?”. “Bro, you get the mind of the buyer”. He’s like, “I don’t know. The way people talk on TED talk sometimes”. But the thing is like, talk to me about that Zee. What do you do when people are trying to help but they’re engaged in the wrong kind of help?

Robert: Well, you refocus them, you get them focused on, you give them some checklist, you give them some stuff. I was just talking to someone today and he said, “Hey, today is–our business is cold call Tuesday”. On Tuesday they have to make so many cold calls, they have to report that and they’re focused on that. When you give them a checklist, when you give them specific things to do, just like I’m sure Josh you have your checklist of specific things to do, you’ve got the right character, right? Now it’s up to you to make sure that they know what to do and that’s why you write things down, you give them a checklist—

Clay: Come on now. Do you mean that Bible was written down?

Robert: It’s crazy.

Clay: I thought it was a verbal audiobook that Moses sort of said some things into a recorder and passed it to Aaron and he sort of—

Josh: I will say what you said about what to do. I think we start like you are– we were talking about getting the right people. I think the biggest thing is that if you explain to them why they’re there, that helps keep them engaged as well. For us, the big thing that we do and that we say is that, we wanted to find out why and why we exist and we say we’re trying to create positive summer memories for Tulsa.

That’s very easy for kids, “I want to have a great summer memories” and if you think about what we do, is when people come in those big lines and there’s line for an hour and they’re getting a snow cone, they’re having a memory there with that friend and they’re going to look back at that summer hopefully and say, “Oh remember all those nights we spent at Josh’s?” and we create that same thing for our employees by doing like family nights and kickball at midnight and just crazy stuff with our employees. That helps them stay engaged with our kind of vision and in the business.

Clay: Thrivers have you missed anything we’ve covered and you want to hear it, you can go to where we always archive every single show we’ve ever done in a podcast format or you can come to an in-person two-day workshop that’s going to be the, I’m telling you– we only have two tickets left and it’s powerful when– something weird happens, when you’re sitting next to a landscaper and you own a bakery and you’re sitting next to a mortgage guy and you sit next to a financial planner and you’re all from different parts of the country and you discover that, hey we all have the same problems and this is going to be the solution that we can all implement.

When you discover how to fight jackassery systemically, it’s a game-changer. When we come back Thrivers, we are going to teach you more about vaccinating your business from jackassery. Stay tuned. All right thrive nation, welcome back into this practical education. You see, there’s so many great business shows out there, there’s so many great radio shows but what makes the Thrive time show different Zee? What really makes the Thrive time show the business school without the BS?

Robert: Practical steps. We were just talking the break. I was telling Josh how great a job he’s doing, it’s the practical steps. He gave specific questions they aske in the interview process. He talked about specific things he did with his people like kickball at midnight. I want to come work at Josh’s snow cone. I like kickball at midnight. Who don’t like kick by like midnight?

Clay: I have some specific stuff I want to tie into what Josh just said that you need to engage your employees, very specific stuff. Josh mentioned it but you have to have a mission statement, that matters. Our mission statement, if you look there, if you’re on Facebook live, you can see there says, our mission is to mentor millions. It says that we are a nation the big [unintelligible 00:57:10]. Says we are a nation, we are the thrive nation. Underneath this is, our mission is to mentor millions. That’s period, that’s the goal.

How do I decide if we’re going to do this or that form of marketing or are we going to work with this client or not. If someone wants to be mentored, I will do it. If someone’s a smoking muse, charlatan, what are my two quick moves to become a millionaire overnight? I don’t know about get rich quick, I know about getting rich methodically over time where it’s a math equation just happens. I will tell you I guarantee you, if you implement the moves that we will teach you at the two-day workshop, you will have financial success. If you implement the moves we teach you. If you don’t, I can’t help you.

There’s a sad statistic out there that is indicative of the problem that I see with jackassery. This is the statistic that is blowing my mind. This is point number five, this is reason number five. It is kind of trend or pattern we’ve seen number five as it relates to jackassery. Google this Thrivers and try to prove me wrong. 88% of wealthy people read 30 minutes or more each day for education and career reasons versus 2% of the poor. That came from a book called, Habits of the Rich written by Thomas Quarterly. It’s been documented on Dave Ramsey’s website.

Also, there’s a book called, The Millionaire Next Door that has similar data. But we’re talking about 88% of wealthy people are either listening to audiobooks or reading to improve their skills in their entrepreneurial game, their business skills and then 2% of poor people. Is there a pattern here? Is there some sort of – I want to ask you Zee, you’ve obviously, when you’ve started the optometry clinic, you had to learn a ton when you got going, a ton.

Robert: Yes, a ton. 2,000 pounds.

Clay: You’re reading all the time and you’re taking notes on a small tab, on a smaller notepad. You’re just learning–

Robert: Small.

Clay: -and now you’ve discovered the principles that you use over and over in all of the different businesses?

Robert: Yes.

Clay: But for the people who are listening right now, who go, “I don’t know any of these principles”, “I don’t know the habits of the reg”, “I don’t know what to do.” Why is it so important to as quickly as possible, invest in yourself and learn what you don’t know?

Robert: Well, that’s just it, people don’t know what they don’t know and that’s why this show is a great step one down your journey of getting to know the things you need to know. Clay and I have for the last couple of years put together business mentoring online with our Thrive 15 platform. We found mentors and millionaires and very successful business people in all walks of life, in all different categories of careers and business things and we filmed them and we’ve picked their brain and then we put it in a fun format and we put it on a website. Now you can access that 24 seven, okay?

Clay: 24 seven.

Robert: That’s a good step two. 19 bucks a month, come on you spend more at starbucks than that. The third step is our in-person workshops, they’re pretty much a monthly schedule that we have those lined up for the year, it just so happens is the first one of this year’s in two days. It’s January 20th and 21st, it’s 15 hours of power right here in the thrive15 headquarters.

Clay: There’s three questions I have I’m missing right now. okay. Okay, because one-on-one I’m trying to eat my Oklahoma Joe’s baked beans in the lobby of Region bank while using ziprecruiter to get my top talent here, all the same time it’s very hard to pay attention. I got my monkey brain but here are the three questions I have for you.

Robert: Okay ask away.

Clay: One, will you upsell me because I’ve been to a real estate seminar where they did pressure me at the end go and, “If you want to be successful we’re going to go sign up for the magic system,” is that is there any high pressure upselling?

Robert: Well, those of you listening right now don’t know me, well some of you know me personally but the most of you don’t but I’ve tried my very best and I’m successful most of the time to be a man of my word and I can promise you this, there will be no upselling at our two-day in-person workshop, no to the first one.

Clay: Okay second question.

Robert: Ask away.

Clay: My wife and I, we had some medical bills, we had some big medical bills, we’re going through some stuff and I want to learn but honestly I don’t have a lot of money and maybe I look at the tickets and I go I can’t afford those tickets but I want to go and someone’s told me I want to go, a friend of mine actually went to one in the past and said you need to go and I honestly don’t want to be like a mooch but I don’t have any money to go.

Robert: I tell you what, it’s okay we are very fortunate here to have some local partners, Clay and I partner to to make sure that we’ve offered some scholarship money. If you call up and you say, “Listen, I want to come, I need to come, I’d love to come but I can only afford fill in the blank,” we’re not going to say no that’s not enough we’re going to say come on because here again it’s back to our core thing, we want to mentor millions and the way we can mentor millions is to actually start mentoring people.

Clay: The third question I have and this is something I really can’t answer myself, It’s weird I’m asking myself a question but the question is what specifically will I learn? I’ll just give you one example. We have a thriver who is a doctor, she’s a great lady I will just say she lives within a four hour region and her business was absolutely in the toilet, and we got her to the top of Google about 24 months ago when you type in the term for the type of procedure she offers.

No exaggeration, she books two surgeries per day, an average profit per procedure about $2,000 and she calls me, I talk to her and she says, “I just want you to know I’m making about $15,000 extra week than I’ve ever made in my life and I went from barely paying the bills to– and I just want you know thank you.” I said to her, “Would you be willing to record a video testimonial sharing that story?” She says,” I will.”

I’m not going to give out her details yet but I will save you, go to and you click on success stories at the top, you can watch videos of people just like you who’ve actually came here, been there, done that, implemented. They learned it, then they implemented and now they’re having success and they’re telling their stories. I’m just telling you Thrivers, this is a game-changer for you, this is a move, this is a super move Zee.

Robert: It’s a super move and then to just wrap up my point, boom boom boom and then the fourth thing is we actually have one-on-one business coaching, when you get here. You can get online, you can email us at [email protected] and you get more details about that but those are the four moves. I tell you what, 57% of you out there according to Forbes are just itching to start your own business and we’re here to encourage you, we’re here to coach you, to mentor you. Did you fall on the poison I [unintelligible 01:03:48] We’re here to just help you in any way that we can, we are your business school resource without the BS.

Clay: I got a fever and the only cure is more entrepreneurship. We’re moving on here, this is the next specific move–

Robert: Wait a second, back to the reading, we have, we know all the good books, well not all the good books, we have a lot of good books.

Clay: I would say we know all the good books.

Robert: Yes, and there’s a source where you can find them.

Clay: Yes, absolutely now Thrivers if you’re going, “Where are the good books?” if you go to or we have a reservoir of resources and books that we recommend and we’ve actually written a book called Start Here. It’s a 550 page book that canonizes, it documents the systems that we use in all of our businesses, it’s 550 pages, it’s fully sighted, there’s over 220 downloadable. If you’re going, “What kind of downloadable?” if you want a handbook you could start from scratch and you could pay a lawyer three grand or you can just download the downloadable.

Robert: Yes, then fill in what’s pertinent for your business because not every business they’re not verbatim but gives you the template to get going, to walk you through the process.

Clay: Now when we get back we’re going to talk about vaccinating your business against jackassery. We have final two more observations about how to vaccinate your business from jackassery,

Clay: Alright thrive nation welcome back in the conversation, we’re listening to some Michael Jack and now we are back, you see what I did right there, that was a little move there Zee, that’s call it a segue.

Robert: Little DJ move, I like it when you bring back your old school DJ moves.

Clay: I remember when I was DJing over there the Yucatan liquor stand which is located where sunshine furniture is now the former Target, and they had basically taken a jiffy lube and had put a sand pit in front of it and declared it was the Yucatan liquor stand by putting a few palm trees up.

Robert: That’s the thing.

Clay: They were actually just oversized palm tree kind of bushes and stuff but my job was to announce consistently. “All right folks welcome back to the Yucatan liquor stand, I’m your man and your biggest fan we’ve got a drink in your hand you can get another one if you order our drink specials,” and I would do over number and I’m always trying to get 40 year olds to sign up for a volleyball tournament and no one’s in shape and everyone’s drunk and it’s crazy. I looked up at one point and I go, “Is this going to be my life?” and so I ended up switching careers, I went into the wedding move.

Robert: Is that when we went to the carnival?

Clay: I went into the wedding move instead of the–I went from DJing the club’s into the weddings and long story short I thought I’d put that in my past, I though it was done and I had a speaking event in Florida. I’m there with one of our camera guys and the bartender she says, “What do you do?’ and the guy’s like a screw with me because if you tell someone that you’re a DJ it’s like saying your Carney but worse. I’m in a suit and lady goes, “What does he do?” and the guy goes,” He’s a DJ,” and she’s like, ‘Oh, on the radio or what?” and then this is what the guy says he goes, “No, he used to DJ the Yucatan liquor stand,” being funny, and she goes, “Oh my Gosh, you’re the guy,” and I’m like, “No,” and she’s like,”You were at Tulsa Oklahoma.”

Robert: “I played volleyball, [unintelligible 01:06:52] drink special.”

Clay: Oh no, that was a thing. We all have to start somewhere and his show is all about how to get where you want to go and we’re talking about vaccinating yourself against jackassery which is a cosmic wealth destroying habit force called jackassery. It’s dark, it’s evil, it’s not good, move number six, this is something you’re going to see if you own a business. Children this is a statistic for you because people who you hire are going to come from all different backgrounds and I’m going to give three really negative statistics and let Zee pull us out of it.

Robert: Okay captain positive here.

Clay: Children and father absent homes are almost four times more likely to be poor. In 2011 12% of the children and married couples were living in poverty compared to 44% of children and mother only homes. We move on, Fulton county texas department of corrections, 85% of all youth in prison come from fatherless homes thus kids who come from fatherless homes are 20 times more likely to go to jail than kids who were raised in a home with their biological fathers.

This just in, do you remember when your parents as a kid your parents would educate you and they would say, “Hey, this is how you do it, this is how you live this, is how dating goes, this is the game, this is the consequences, this is what it is.” Well, in Chicago they did a study in 2008, it was published in USA Today and they found that one out of four, you can google this, one out of 14 girls had an STD that is– you can’t stop it, it’s forever, before graduating from high school. One out of four, this is in Chicago.

Now, they are coming to your office to work and you’re forced with the decision because we’ve jokingly, we did talk about it. You can’t be a life coach unless you’re life coach, but I’ve also seen you mentor people because management today– and someone should write this down management today is mentorship, management is mentorship. I want to ask you Zee, and then I want to ask you Josh but Zee, where do you find the line? At what point do you say okay I’ve realized this kid came from a broken home, he didn’t even know how to be on time or how to get organized and I want to help him be successful, and when do you go he’s killing my business I got to move on?

Robert: Well, you asked where you draw the line, and you draw the line is their heart and what they want. When you have a young person or a person I should say that comes to work for you and they say, “Listen, I want to do better, I may have screwed up in the past, thank you for giving me another chance I want to learn, I want you to teach me, I want you to mentor me.” That’s truly their heart, you can work with that. If they’ve got the will and the want then that’s something you can work with but the kid that comes in to work for you that doesn’t have that drive and is doing all this Jackassery moves we talked about earlier, fire fast, cut your losses and move on.

The thing that we talked about earlier with Josh we were teasing about but we said, “Hey you, you want to be that life coach that mentor,” over here in preaching you realize where is he, I better really focus and do what’s best for my business. When you do what’s best for your business then you make profit and guess what? You can take that profit now and do whatever you want. There’s great organizations out there. You can start an organization. Here in the Tulsa area we have the Tulsa boys home.

Clay: Yes. You can give back to it. Elephant in the room we’ve given back to the Tulsa boys home you can make a profit.

Robert: Even if you did that with your heart. Yes, you make some money you give back to that one. They’ve got it right. You can research these organizations. Big brothers big sisters, is another great organization out there you can help donate to. You can donate to because you’ve made profit. Because you’ve made the hard decisions in your business to boom forward with your business.

Clay: I’m going to give you three more statistics here Josh, that want to have you unpacking. We’re talking about management and mentorship and I want you draw the line here, okay? This is a study, July 7th, 2010. This is when we’re still recovering from the recession, we’re going through the recession. It found that more people and more employees quit their jobs then were terminated.

Clay: Meaning that in a recession, when we’re saying we can’t find jobs, more people are quitting their jobs than were terminated. Another research taken out of USA Today, an article written by Mary Beth Marklean, showed that students today who graduate from college literally have spent 50% less time studying than students just 15 years ago. Because they’ve lowered the academic standards to give everybody a degree. It’s like a scratch-and-sniff sticker that they just pass out like old school PES.

Another study Fox News did, they studied 6,000 random employees in 2008 and they revealed that 25% of the average employees’ work day was spent doing nothing. I want to ask you my friend, you manage a very successful business. Obviously that means that you’re not perfect but you’re successful manager. If I’m listening right now and I’m going, “Okay, do I whack a guy? Do I mentor the guy? Do I coach the person?” What is the balance? How do you do it?

Josh: I employ 15 to 22 year old kids basically. It’s a specific demographic. You might even say like in the statistics, some of them might fall into these categories. What you realize is you kind of create a business that forces kids into to teach work ethic. If the model is okay, you do this and then you learn how to do this and you get better then you’re kind of putting them on track to work ethic. And that’s what these kids need to learn. I feel like if you don’t have a business challenging them and you would think there’s no one that’s going to tell you challenge them. I think we have a lot of little things that we do, but for the most part–

Clay: Give me a couple the little things you do.

Josh: Okay. For instance before you even– it’s like teaching someone to do a fine art. Before you can even get in there and talk to a customer, you’ve spent probably a week of doing this one little task of making the snow perfect.

Clay: Making the snow perfect.

Josh: Then you got another week of just making the flavor perfect. So you have these two weeks in which you’ve taught them these two specific tasks then you give them the authority to, “Okay, now implement the whole thing and do the whole process.” As you continue to create processes they can grow into, then that helps with–

Clay: You teach the snow wizard?

Josh: Yes.

Clay: You’re the one who– I’ve met the snow wizard.

Josh: The wizard of snow.

Clay: “Hello welcome to Josh’s snow codes and I’m the snow wizard.” I’m like, “You love snow.”

Josh: Yes.

Clay: “I do love snow because I’m the snow wizard”

Josh: But if they can’t get through the– you see really quickly they can get through that, then they probably aren’t going to be able to do much more. You do get that opportunity to see and work with them to get better at those tasks so that they can take on bigger tasks. With that as we’ve done that we still want to success in that.

Clay: I want to sum it up with a little bit of a ribbon on it here. I would say this, higher character train skill. If you realize that someone doesn’t know what good character looks like, show it to him. And if they still don’t do it, let them go. I’m just telling you there’s certain businesses where you need big production. I gave the example earlier, I need big production out of this position. I don’t have time to sit around and teach character for that thing. So Thrivers when we come back we are going to get to this final seventh kind of pattern that we’ve seen know about Jackassery and how it’s kind of destroying the American economy. We are going to teach you how to vaccinate your business against Jackassery. Stay tuned.

Alright thrive nation Green Country welcome back. We’re talking about a subject that it kind of started off kind of light and fluffy. But there’s that part of the church service for if you go to the metropolitan Baptist churches it’s 10 miles north of downtown. You go there and you know it when you’re knowing what the pastor is going to do. When Pastor Owens, Pastor Dr. Ray Owens when he gets into his flow you know the final 10 minutes of that service. He’s always going to deliver big because he’s going to leave with an inspirational kind of a nugget where you go Bam and you just marinate on that all week. He just gets you fired up and it’s great.

Robert: Boom.

Clay: And so Thrivers were talking about– kind of a funny a name for it. But we’re talking about vaccinating your business from jackassery. What’s jackassery? It’s just people lying, cheating, stealing not doing their job and causing dysfunction.

It’s it why when Tony Romo was the quarter back of the cowboys, why Des Bryant would argue with him on the sidelines all the time. It’s why now the new quarterback there’s no arguing. It’s about leadership. It’s about getting something done. It’s why the Patriots it’s like a military operation, no one argues with the coach and if you do you’re immediately off the field. It’s why on other organizations the players debate with the coach on the sideline about what play they want to run. It’s just about getting stuff done.

This final, the seventh common thread of jackassery which is kind of a funny name for it. But it’s a serious thing here, okay. I’m going to give you this statistic, I want you to google this and look it up. I’m going to give you two statistics in a row. The first one is pretty rough the second’s middle more rough and then we get into it. I’m going to have Zee break it down.

Robert: Break it down.

Clay: Here we go. This is the statistic and you can google it with me now. This is from the National father initiative. It says that one out of every three children in America lives in a biological fatherless home. Nine in 10 American parents agree that this is a crisis. You have a situation where the majority of people they didn’t grow up– a third of the people listening right now, you didn’t grow up with a dad in the home so you’ve never seen a father to sort of model the right behavior. What you do is you sort of do what you have to do. Which is what you’ve always done, which is get by. You are going to do whatever you are going to do, to get by.

This is what happens next, then you submit a resume for your first job. This is according to American data bank this is a study that was published in 2008. It says that 40% of all the information on a resume is not true. Okay, so you never seen somebody doing life the right way, you’ve never seen a father doing things the right way leading the family. You do what you have to do to get by and you start turning in a fake–

It starts with a fake resume. It begins with making up your hours. It begins with stealing stuff from the workplace. Zee, how do I in a compassionate– I love people. I’m listening right now and I love people and maybe I’m somebody who grew up without a dad. How do you mentor people but then also make a profit? How do you do it?

Robert: Well, you know it’s a balance. I said earlier in the show if you missed it in and I want to recap all the other areas to show whenever because you maybe just now tuning in and going, “Oh my gosh, I need to find out these things. I need to find out how to fix some. I’m having that go on in my business.” You can go on thrive time show and you can re-listen to the shows as many times you want. Take your notes and do all that.

The key is that mentoring, mentoring is a very very key thing. I challenge everybody out there listening. If you’re not mentoring someone you should. All right. Because it’s what we do to pass on the good stuff that we’ve learned in life. Also to help people learn from the mistakes we’ve made so they don’t have to remake those mistakes again.

One the powerful things I learned in my life Clay, is first I want to answer your question. You want to mentor people that are in your business. That want it, that are begging for it, that are asking for it. If they’re not and they’re not willing to change and listen to you and adapt to things that you tell them to do, then unfortunately you’ve got to move on.

Clay: If they don’t want to change, don’t mentor them.

Robert: Yes, don’t waste your time because then that’s just frustrating. It’s very frustrating. But I’ll tell you what, here’s one of things when all of us, most people out there none of us had perfect parents. I’ll just give you the shortcut. Not all of us had stuff that their parents did that we go, “Oh man you know my parents weren’t perfect.” Now some other stories are worse than others I grant it. Sometimes you hear somebody else’s talking like, ”I guess my parents were pretty good.” [laughs] [crosstalk] But all of them have damaged their kids in some form or another and that’s unfortunate, but that’s life.

Everybody out there is kind of always looking for a parent figure. I remember in business I was always like “Man I want to find someone who is real successful and I want to find someone who can mentor me i.e. father me.”

Clay: Yoda. You seek Yoda.

Robert: We’re always seeking for that. And through life that’s what we do. We go through we’re always kind of looking up. We’re always kind of going, ”Where’s that guy who has all the questions I mean all the answers to my questions.” Really what I have found in life and have come to peace with and what we all should be doing and this is the challenge going throughout to all the Thrivers who have been listening to this. Whether you’re live or podcasting that is instead of looking for fathers and mothers, look for children. Because what will happen is that you’ll find that you’re going– there’s a lot of people out there that are looking to be fathered or mothered. If you start looking down instead of up they’re out there in droves and you can–

Clay: This is serious, you just said if your look for-

Robert: Children. Yes.

Clay: -children not for fathers or mothers?

Robert: Correct.

Clay: I want to marinate on that for a second. If you’re listening right now, I want you to think about your office. Go ahead think about it get kind of deep think about it who in your office is in need of some coaching and who needs a business coach?

Clay: For the sake of time I’ll just give you one example. I want to pick your brain on this Josh. We had a young man at my office who told me he wanted to pay off all of his debts. He graduated from Oral Roberts University with a ton of debt and this squirrel was given to me as a gift to celebrate him being debt-free. He was actually featured on Dave Ramsey and his name is Nick Wagner, neat guy, he’s a successful real estate agent now.

He was looking for a mentor and he had lost his dad and he wanted to have someone that he could learn business from and we had a great relationship and I am just honored to say that that squirrel, the taxidermied squirrel that you can see on Facebook live, it’s on my desk, is here as a result okay. His way of saying thank you. This is kind of a funny story. But Josh, have you ever mentored somebody over there at Josh’s Snow Cone?

Josh: Yes. And I think in a formal context and then also informally. One individual that comes to mind is we hired when they were I think 14 actually and I got an essay they wrote their senior year and it was for something that’s impacted their life in a great way and it was basically all about Josh’s Snow Shack and how they are who they are because they had that job there. It was probably one of the best days of my life reading that.

I feel like that happens more than we know in our businesses where because we exist and we are who we are and we decide to lead the way we lead, we’re naturally inspiring people and hopefully challenging people. I’m sure you guys have done that in your businesses but for me that was probably one of the great moments and I think that happens more than we realize.

Clay: Now here’s the challenge I have for you if you’re listening right now. Call this Y to the fifth power. Get out a sheet of paper and write down, One, how much money do you need to make this year to achieve your goals? So you say what, by going on a vacation, putting my kids in college maybe healthcare, whatever.

Robert: Yes. Okay, got it. Boom.

Clay: Next question is, why do you want those things?

Robert: Okay, fair enough.

Clay: Next question is, again, keep doing this, why? Why? And when you get down to the very very core and you know your mission and you know what you’re all about and why you’re on the planet. Let me tell you how freeing that is and how easy you’re not easily being distracted it’s like you have a GPS and you go, “I am going here. I could go here, I could go there but I’m going here. And so Zee, we have put together a two-day workshop where for people who are maybe one group of people are seeking. They go, “I want to be successful. I’m not really sure why yet, I don’t know.” That’s half the audience.

Robert: Sure.

Clay: The other half goes, “I know where I want to go, I just need a freaking map.”

Robert: Yes. Absolutely. And that’s what we do, it’s called mentoring and a business coach. We started with which is then kind of morphed into our radio show that you are listening to right now, the Thrive Time Show, which is the same information, the same attitude, the same heart that we have on which then morphed into in-person workshops because people out there they’re going, “I want to touch it. I want to feel it. I want some interaction. I want like human stuff.”

Clay: Five guys just called me this morning. Five guys are bringing their whole team, a pharmacy from Dallas, flying up here, because they’ve heard about you guys go 15 hours. It’s super deep, you talk for 45 minutes, you break for 15, you do this all day. And if you end it in some kind of fun and you need to come back the next day and do it again and there’s no up-selling.

Robert: There’s no up-selling, we have scholarships so money is not an issue just get here. We only have a couple of tickets left and it’s in two days but that’s one of the things. And then now people are saying, “Hey listen man, I need some more one-on-one business coaching.” So now we’ve even offered that as another layer because we’re listening to what you guys are needing out there to help you start your business, to help you grow your business, to just encourage you to go from being a want-reprenuer to an entrepreneur.

Hey, we were all there, we were all like, “I’ve got this dream.” Clay, you had it in the dorm room at Oral Roberts University, going, you’re 19 and you started your DJ business. And through mentoring and mistakes you just kind of, we say, “You know what, mistakes are a powerful way to learn but mentoring is so much better.”

Clay: You can absolutely go from negative to positive in your check book, in your life, your whole trajectory. You can do it but it starts with you taking some action. I’m going to challenge you to do one of three things here Zee.

Robert: All right then, here we go. Come on.

Clay: One, go to, find this podcast archived and share it with somebody.[crosstalk] Move number two you go, “I don’t know when I’m going to get out to it yet.” But go to, book a ticket, find a day that works for you and your wife, your family, your kids, your husband whatever and get to Tulsa. Come out here, get in here to the Thrive Time Workshops on the left coast of the Arkansas River, it’s a 20,000 square-foot facility.

Get in here, I’m telling you it’s a game changer or the third move. The third move is go to and sign up for the world’s best online business coaching school and get your business coach. It is unbelievable and you can set your own price. If you can’t afford $19 literally you can set your own price.

Robert: There you go, and as always folks, we are here for you. We’re going to encourage you to start and grow that business and as always, we end with three, two, one, boom.

[01:24:56] [END OF AUDIO]


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