Learn How To Get Maximum Production From The Business Coach : Podcast Transcript
Recording: Now broadcasting from center of the universe in the Thrive15.com world headquarters. Presenting the world’s only business school without the BS with optometrist and entrepreneur Dr. Robert Zoellner and a former Small Business administration entrepreneur of the year and business coach in your ear Clay Clark, is the Thrive Time Show on Talk Radio 1170, three, two, one, boom.
Clay: All right, Tulsa, and welcome back, I hope you’re excited. You just celebrated Halloween. You went out there with your kids, you went door-to-door, you said, “knock, knock, who’s there?” “I’m an adult, I’m looking for some candy.” You did that last night and now you’ve recuperated, you’re on a sugar high and you’re here listening to the Thrive Time Show on your drive time home.
It’s Tulsa’s only local business radio show, the place that you go for your daily dojo of mojo for sure. My name is Clay Clark, the former SBA entrepreneur of the year in your ear, and I’m joined here with the co-host with the most, Ms. Sharita Bent, how are you?
Sharita: Hey, I’m wonderful.
Clay: I have the love of my life, the Queen, the [unintelligible 00:01:15], she’s my life coach. She’s Ms. Vanessa Clark, my wonderful wife, how are you?
Vanessa: Great. Glad to be here.
Clay: Some of you say, “Why is she on the show? I thought this was a business show, is this a marriage show. What kind of show is this?” Well, the thing is, we want you to have a successful life and the life requires to have success in the F5, which is faith, which is family, which is finances, which is fitness, and friendships.
You got to be able to figure all that out, that’s what we talk about on this show. It’s yourself help dojo of mojo. Now what we’re talking about here, we’re talking today, we’re have a short show, we only have an hour of power today because it’s Tuesday.
We’re talking about the five principles, for learning how to get your team to get things done. Perhaps you’re asking, — ‘perhaps do you need to listen to today’s show? Well I’ll tell you what, do you have big dreams but you struggle turning those dreams into reality? Does your team ever struggle to get things done? Have you been waiting for two weeks for your web guy just respond to a freaking email? Can you not find the passwords? Are your digital files completely disorganized?’ If that is you then today is the show for you.
Principle number one, it’s going to be hard. It’s going to be hard to get your team, to get things done. Sharita do we have a notable quotable?
Clay: I would like for you to just bring a magical voice of choice to the magical microphone, just give us this notable quotable. I’m going to take notes because it’s a long one. But please read us this notable quotable from Ben Horowitz, a guy who built a 1 billion dollar company he sold to Hewlett Packard his name’s Ben Horowitz. Let’s go and read his notable quotable.
Sharita: Yes gladly and Ben Horowitz says, “Every time I read a management or self-help book, I find myself saying, “That’s fine, but that wasn’t really the hard thing about the situation.” The hard thing isn’t setting a big, hairy, audacious goal. The hard thing is laying people off when you Ms. the big goal.”
Clay: Timeout. Some of you have been going to those Tony Robbins seminars. Now you went to the first one it was helpful, helped you have a breakthrough helped you have a moment, but now you’re sitting there saying to yourself, “I’ve gone to every Tony Robbins seminar and I have heard that deep voice, I’ve seen his beautiful teeth, I’ve walked on hot coals and all I want to do right now is I want to learn how to make actual money. I am motivated; I don’t want to join an MLM. I want to know how to make some freaking money with my actual business.
I am a tile guy, I own a tile company and I want to know how to do it, and all I keep hearing is Tony Robinson walk on coals. Do you know what just happened here? We had a breakthrough and then randomly this massive man curses, his name is Tony Robbins he says. “Are you ready to have a pooped [sic] breakthrough and I’m not ready to have a pooped [sic] breakthrough, what I want to do is only learn specific action items.”’
Sharita: Oh my gosh. [laughs]
Clay: Keep going. The thing is — the hard thing about hard things is not hard to have the big idea, even though that’s what Tony would have you to believe it’s very financially lucrative for him to say that. Tony I love you, except I disagree with 90% of what you’re saying but keep going.
Sharita: Oh the voice, the voice. The rest of the quote it says, ‘The hard thing isn’t hiring great people. The hard thing is when those great people develop a sense of entitlement and then start demanding unreasonable things.”
Clay: Positive — pause. Now Tony Robbins would have you he would’ve said this, “The reason why your people aren’t motivated is because you’re not getting into their core. But if you want truly take the time to walk on coals and to do trust Falls and take them to some sort of weird life coaching camp on a tropical beach somewhere, they would be motivated. By the end of the day some people just don’t do their job, because according to the US Chamber if you Google this. Go ahead and Google it, challenge me. We have Karina in the studio for the first time —
Clay: She going to make it visiting Ms. Queen. You can Google this It’s true, you Google CBS News and in the US Chamber — CBS News, US Chamber employee theft. The article is called Are you blind to it. You will discover it 75% of people steal from the workplace when not being monitored.
Now you realize you had a big dream and you’re trying to execute it and people aren’t doing and Ben Horowitz is a billionaire. By the way he’s not making billions as a charlatan and runs around teaching you how to have success as a result of transformative mindset. He’s actually a guy who is– has success building a real company called Opsware, he’s gone.
The hard thing is getting people to actually do the thing, right?
Clay: Keep going Sharita.
Sharita: The voice kill’s me. “The hard thing isn’t setting up an organizational chart, the hard thing is getting people to communicate within the organization that you just designed. The hard thing isn’t dreaming big, the hard thing is waking up in the middle of the night in a cold sweat when the dream turns into a nightmare.” Right that voice you that you keep doing once–
Clay: That’s the real To—this my Tony Robbins voice I can’t imitate his voice is so deep, he’s so massive, he’s just so — and so the only way I can do is I had to come up with my own effect, that I created-
Vanessa: [laughs] You love it.
Clay: -I mixed it down and now I can just sound like Tony Robbins anytime I want to. Then he –- hey what you do. If you’re Tony Robbins you start to clap and you start to [claps] everybody, are you ready to get successful are you ready, are you ready and you go. Somebody in this room right now someone right now I’m not sure who it is, but somebody is in need of a breakthrough.
Oh it’s our producer Eric you are in need of a breakthrough. Let me ask you, you are — you have a dad or mom, do you have a mom or a dad, where you ever born, you were born. Okay, so you were born and your father, I’m picturing a father who was — he was there for you, he wasn’t there for you, he was who was there sometimes he was and he wasn’t and what you want to learn is. Oh my gosh I’m coming down there, and he walks out there.
Just watch it on Netflix it makes me sick unbelievable so I’m walking on hot coals with Tony Robbins. All right so we’re moving on here, the next thing is — if you are going to get things done. Principle number one if you’re going to get things done understand it’s going to be hard. I’m going to give you three action items that you can do if you actually own a business or want to. According to Forbes if you Google it, Forbes says 57% of the people surveyed want to own a business at some point, that’s you secretly you working somewhere and at some point you want to own a business.
If you’re in a car with two people one of you wants to at some point you secretly have a vision, so what happens is—
Sharita: Hey, I have one thing.
Clay: Yes, go for it.
Sharita: I feel like this principle– because saying it’s going to be hard. Especially that we live in a society so full of conveniences that we all appreciate. I think people don’t — either they get surprised, when they find out how hard it is.
Clay: Vanessa you’ve been married to me for I don’t know, 15 years approximately, and we’ve been married we started the business together in the dorm room.
Clay: It was hard, it was tough.
Vanessa: It was hard, it was very hard. Yes.
Clay: You have the floor, how hard was it?
Vanessa: It was everything, we put everything in to the business and then we did it together, we went to shows together, we bought things together. I worked a job and the money I made would go into the business, so-
Clay: She was the office depot, where she was the copy center Courtney.
Sharita: I remember that she is –
Vanessa: That’s right. What the thing to remember is it’s going to be hard but if you can do the steps. What I always remembered, is you can do a hard thing for a period of time, I always remembered it’s a season. This is not forever and to get you to the goal, but you will be in it forever if you’re not going to take the action steps needed.
Clay: Quick timeout. Little context here for you, twitter. Twitter, if you google twitter, google it tonight I challenge you. Google twitter and find out how long it took them to become profitable. I’ll give you a little hint, it once was called Odeo. O-D-E-O.
Sharita: Odeo, Odeo
Clay: It took them I don’t give it away will just say, was it a year? No. Was it two years? No. Was it three years? No. Was it four years? Was it five years? I don’t want to give it away. It took him awhile to be successful. By the way Walt Disney took him almost 20 years to make a profit.
It’s hard but the thing is, you will never get out of that struggle, unless you implement a proven system which we are going to teach you Vanessa.
Vanessa: Well, I think that’s one thing that was key, you had read already so many books, leadership books and business books really it started from the time we got married and so even though we knew it was a season and we’re geared up for that. We knew it was a long season we were looking at 10 years out.
Clay: 10 years baby.
Vanessa: I remember that-
Clay: 10 years.
Vanessa: -I have been married for 15 years now but people have got to have a realistic expectation and be ready, be okay with it.
Clay: Yes and what happens is I’m going to give you these moves and they’re simple for me to say, like they’re just very few words for me to say but then to do it it’s hard. You know what I mean?
Clay: One is a mystery shopper and I’m going to pick on Karina because she’s here, so she can hear me but you can’t hear her Thrivers so it’s fun. But we have mystery shoppers and today we had two that came in right at two became — and one was positive and was not so positive. Every time we send in a mystery shopper what happens is that whenever we get a great review — by the way mystery shopper is someone you’re paying to utilize your product or service and to give you real feedback.
One person who’s like positive like it’s the best experience ever I loved it so much, it was so good and everyone’s like, “Yes, yes this is what we’re talking-.” People are just feeling good and the next one it’s like, people were up there at the front desk talking negatively about the beverage selection and everyone’s like, “That wasn’t me, that was not me, I would never be mean not even to people I know, I would do-
Vanessa: That sounds like our kids.
Clay: That’s what happened is yes. The thing is, is it a mystery shopper you’re paying them to give you the truth? The thing about truth which is hard is that the truth, really upsets people that they can’t handle the truth. People who are not doing their job properly hate the truth. Let’s think about if you’re back in the society where people were all farmers the one farmer who is sown seeds had a lot of crops. He has a lot of crops because he’s sown seeds, right?
The other guy he’s not sowing any seeds at all, when it comes to harvest time and he has no crops and he’s thinking well it’s got to be a vast right-wing conspiracy, it’s got to be big oil, it’s got to be the economy, it’s got to be the way I was raised, it’s got to be the family I was raised that’s why I’m not successful. But really it’s because you didn’t sow any seeds.
When we come back we’re going to be teaching you these specific action items for principle number one, it’s going to be hard.
Recording: Live, local now you’re listening to the Thrive Time Show on Talk Radio 1170.
Clay: All right thrive nation welcome back to the inspiration conversation where we talk about how to start and grow a business. It’s the Thrive Time Show on your drive time home. You see many of you right now you’re in your vehicle, it’s a Tuesday and you’re driving home and you’re going, ‘Yes the political fatigue has set in I am a 100% aware of how I’m voting how I’m not.’ I guess I’ll sneak peek a little you know secret little scandal that just came out of one of the candidates.
But really I am ready to be done with the politics because I kind of want to sneak just one more scandalous video, but the thing is I’m big — I know how I’m going to vote and I’m looking for now really some practical training I’m looking for how to start or grow a business. I’m looking for that knowledge that you just — that practical stuff and so we’re talking today about the five principles for learning how to get your team to get things done.
As always, we’re always here join with a variety of awesome people, but today we have a co-host and business coach with the most Ms. Sharita Bent how are you?
Sharita: I’m wonderful.
Clay: We have my wonderful wife AKA the truth cannon, the truth cannon.
Vanessa: My new name.
Clay: Ms. Vanessa Clark, how are you bird?
Vanessa: I’m great, thank you.
Clay: Her real nickname is bird, just so we’re clear bird, bird, bird is the word. Okay, so we’re talking about this first principle which is it’s going to be hard, and we were talking about how one, you have to have a mystery shopper. Because when you have a mystery shopper, you pay that person to come in and give you candid feedback about the products and services you literally want to hire, “I have to hire somebody, who buys my products?” yes.
Because when you do it they will give you real feedback and I am going to tell you what, if you don’t pay the person to give you real feedback, let’s role-play here’s a situation so Sharita, Vanessa and I are going out to dinner with you and your husband.
Clay: He’s not here which makes it kind of weird analogy. But their three of us he just silent O’Neill is not talking.
Sharita: Yes he is here.
Clay: We go out to dinner and the waitress walks up and she goes, “How was the meal tonight?” and I go, “Oh it was good, it was great” and she is, “Really that’s great I’m glad to hear that and here’s your check.” Then I get out in the parking lot, I wouldn’t do this I’m sure you wouldn’t thriver’s, you would never do this, but I would say, “Oh my gosh wasn’t that food is terrible?” Wasn’t that food terrible, Vanessa wasn’t terrible?
Vanessa: Oh my gosh.
Clay: It was bad, it was like are you kidding me that stake was like rubber, oh no, and then Sharita and she’s like, “Hey maybe you should have told them if you weren’t happy because she’s the honest person right?
Clay: No I’m not telling them. I’m just going to talk about it now.
Vanessa: Then you’re not coming back either.
Clay: I’m going to get my cell phone because I’m a high-quality human, and I’m going to let people know.
Sharita: Hotline bling.
Clay: I’m going to let him know on my cellphone or my smartphone which is the last thing to be done. If I’m on smartphone, I’m on their– I’m going to write a bad Google review because they deserve to know. The consumer needs to know.
Now meanwhile the business owner is oblivious to the negative feedback until they check out their Google reviews, their Yelp reviews, there whatever review.
Vanessa: They can’t fix it because they don’t know.
Clay: They don’t know who it is and it’s by the way, it’s like Rodney47@aol.com. Does someone still use an AOL account? He does Rodney47 and people are really bold when there’s no accountability and you could write a comment and no knows who you are, oh, don’t get me started but you also said you going to hate, I might have– the waitress ask you directly. She says, “Is everything all right?” But you, not the listeners to this show.
I tell you what, if you’re listening to the other station you’re one of the kind of people that would definitely, but at this station we have the best listeners in the world. There’s no way that you would do this but other people would and what happens is, when you’re out there talking bad about the business but the waitress asked you directly, “Are you okay with the food?” and you go, “Oh it’s awesome, it’s so good yes it’s good.” When they leave you go, “Are you kidding me this service is terrible.”
Now I– real talk though as a human, I’m pretty real, I took my son out to this steak business which was a 105th in memorial, it’s okay to trash them now because they’re out of business. I took my son in there and they went out of business. Vanessa I don’t know if – I remember that I took Aubrey out to dinner and we go there and we waited for like 10 minutes before we were greeted. Then the guy says, “I’m so sorry about the delay let me get you set up,” we sit down at the table and we wait for another like 10 minutes.
Sharita: Oh no.
Clay: My son is at the that time Aubrey could be maybe seven, six years old, He’s like, “This is a bad place Dad, this is a bad place.” The waiter goes, “How’s everything going?” My son’s like, “We’ve been here a long time.”
Sharita: Good job Aubrey, good job.
Clay: The kids don’t have a filter yet.
Sharita: Yes good job there but he told the truth.
Vanessa: Also he knows, he’s hyper aware of businesses just because of the family that our kids are raised in about, what is a good business, how you treat your employees, what is good service, so he’s taking it all in.
Clay: We get into the car and Aubrey’s like, “Dad I would never go back it is bad.”
Sharita: Good for him.
Clay: Grandma she was like, “So you guys had a little man date how was it? How was the man date, how was it?” and Aubrey is like, “It was terrible, it was a 105th in memorial, it was a steak place, it was on the right side of the road, it was–” and he’s just keep bringing that truth, so all I’m saying is you want to hire a mystery shopper The second is you want to do merit-based pay. Now someone says you mean paying people based on what they do and not what they said they’re going to do, that sounds terrible. Examples, I’m going to give you a list of companies that do this quick trip.
Sharita: I love that gas station. I love it.
Clay: Do you think the folks– we will call it the other companies. The other– if you have being to the bathroom. Vanessa have you ever being to the bathroom at the other gas stations and you’re like, I will risk a bladder infection I am not-
Vanessa: Yes, we just don’t do it. The kids won’t do it, I don’t do we don’t do it.
Sharita: Same, same I won’t do it.
Clay: How about, how does the ladies, when you go to Oklahoma City, did you get fearful that you might have to go to the bathroom?
Sharita: Well you mean like for the gas station?
Vanessa: These they don’t have to be clean.
Sharita: I’m just looking for a Quick Trip and then that’s my goal.
Clay: Oklahoma city there’s women who are not using the restroom at all and quick bladder infections to call the-
Vanessa: You go door to door.
Clay: But the thing is do you think the other gas stations are saying our goal is to have dirty restrooms. No their owner wants to have good rest rooms but they don’t like, they pay their people whether they do a good job or not. At Quick Trip they have merit based pay, they have mystery shoppers meaning they pay their people based on results. Mystery shopper comes in, if the survey says good news, “Hey you did a good job,” they get a bonus, if not they don’t that’s how it works. The third is relentless follow-up Sharita you manage people in my office in our office.
Clay: Why do you have follow up with some people seven times. Seven times about the same thing.
Sharita: Yes, seven times seventy times sometimes you have to do it. It’s just making sure that it’s done. Sometimes people say, “Oh yes I’ll do it or they even say I did it.”
Clay: How about search engine you manage search engine projects. Out of 10 people, I would say that 10 statements were made this month. I did it. How many times was it actually done when you verify, when you follow up, when you check.
Sharita: Yes, one maybe two.
Vanessa: I know sometimes it’s done but it’s not correct.
Sharita: It’s not correct.
Vanessa: You still have to go in there and start making these corrections or I need to give it to someone else to correct.
Sharita: Which doesn’t count. That means it wasn’t done so I’m like one maybe two actually did it.
Clay: If you read the book written by Mr. Marriott, he’s talking about that– It’s called The Power To serve Marriott Hotels. He says in there don’t hear go see. Right now someone needs to hear that, write that down. You need to don’t hear go see. You need to follow up, follow up and be truthful. Now principle number two homies, Oklahomies, Oklahomies, homies from Oklahoma. You see what we did there chap I took that that Oklahomies group you were telling me about. I’ve woven into the show you’re making an impact there.
Principle number two from the business coach is to understand that your ability to effectively execute your daily operations is critical to your success. Now you might be super motivated you might be saying, What I want to do is make a transformative restaurant that’s going to totally change the game because I walked on coals at the Tony Robbins seminar and I’m ready to have a transformative breakthrough, a transformative breakthrough, everybody transformative breakthrough. I’m ready to do it. But then at the end of the day you have to actually execute because Tony Robbins is gone. You’re now back away from the four-day exclusive resort-
Sharita: love it too much
Clay: -and now you’re back in your office and you get paid based on what you do hommie not based on what you want to do. So we’re going to teach we come back how to actually execute effectively. Effectively execute. You mean actually getting stuff done. Yes, that’s we’re talking about the Thrive Time Show.
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Recording: You’re listening to the Thrive Time Show on Talk Radio 1170.
Clay: Alright thrive nation, welcome back to the conversation. You’re listening to Thrive Time Show on your drive time home and yes we are talking about the subjects that you want to know more about. You see many of you have emailed in. You’ve asked questions. You’ve said, “How do I actually get my team to get things done?” I own a bakery. I own a photography business. I’m a roofer. I own a fabrication company. I can’t get the team– I can sell well. I can sell things. I have a thing that I make that people want. But I just can’t get the team to get the stuff done, and so we’re teaching the five principles on this abbreviated Tuesday show.
Some of you are saying, “How are you qualified to teach us?” Well, Dr. Z and I between Dr. Zoellner he’s out today expanding his vast entrepreneurial empire, but between he and I, we own many businesses. If you go to the Elephant in the Room in Tulsa Oklahoma. That’s one of our businesses. It’s a men’s grooming lounge. If you go to the optometry clinic that’s a business it’s Dr. Zoellner’s Associates. If you go to the Auto Auction you know Z’s going to sell about a thousand cars every Friday.
If you go to Epic Photography, it’s the largest wedding photography business. If you go– the point is we have a lot of things we’re involved in. The thing is we want to teach you specifically not the theory of how we do it, but specifically how we do it. So principle one is, it’s going to be hard. We talked about that. Principle number two is understanding your ability to effectively execute your daily operations is critical to your success. Ms. Sharita Bent, co-host and business coach with the most go ahead and give us the notable quotable my friend.
Sharita: Yes, this is from Guy Kawasaki and he says, “Ideas are easy, implementation is hard.”
Clay: Can you sell us on who Guy Kawasaki is real quick.
Sharita: Sure he is a marketing specialist. He’s an author and he’s involved in the Silicon Venture Capitalists Group. He was one of the Apple employees who was responsible for marketing and that Mac that whole computer line and he wrote and Rich Dad Poor Dad right.
Clay: Well, that would be Robert Kiyosaki-
Sharita: Robert Kiyosaki
Clay: -That’s why I’m here. That’s why I’m here.
Sharita: I was so close. Sorry Robert.
Clay: No it’s okay. I’ll say this because Guy Kawasaki, the Apple computer was a great computer but it had to be marketed and he helped launch that innovative marketing plan, but what he’s talking about here he’s saying ideas are easy. It’s easy to have the idea to make this great computer that anyone can use, but to get your team accountable so much of it is emotional, and so you have got to get your team to be able to get it done. Now Steve Case that’s the guy who started AOL. Give us one more notable quotable here.
Sharita: Okay, Steve says, “In the end a vision without the ability to execute it is probably a hallucination.”
Clay: Okay so Vanessa you’ve been married to me for 15 years an incredible wife of my life, my life coach she’s here. You’ve seen me go from the dorm room to where we are today. So how hard has it been to hold people accountable? Maybe from your perspective, what is the biggest switch that I have made in the last five years where I can now hold people accountable? Maybe the first five years in business I couldn’t?
Vanessa: I think a huge temptation for business owners especially small business owners is to get frustrated with the people not performing as they should and stepping in and doing it themselves.
Clay: Oh I’ve never done that.
Vanessa: You can quickly become a slave to it and then you can’t scale or grow your business and it’s the harder thing to do i think to find the right people who will do it and to stay on them to keep turnover happening until you can get the right person-
Clay: Keep turnover happening, you say keep it happening. You’ve seen me keep it happening?
Vanessa: I’ve seen you embrace it and you know what it changes the business that you can’t just be– grasp on to someone and think they’re going to take you from A all the way to Z. You’re going to have a whole other team by the time you reach your goal.
Clay: Now this is huge because if you read let’s say the story of Apple. There’s a book called Steve Jobs written by Walter Isaacson. It’s a great book. If you read a Life and Def by Russell Simmons. It’s a great book and what you’re going to discover is that nobody, I repeat nobody.
Clay: Nobody is going to be with you from the beginning until the end unless they’re married to you or they are loyal. Check it out loyalty that’s all I look for. Let me give you an example somebody says, “Hey, hey Jesus you’re awesome. Jesus you’re the man. We love you Jesus. We love you Jesus. You’re the man.” No sooner than Jesus he says hommies check it out I’m going to leave you soon. I’m going to be dying on the last supper some you don’t believe it the story but work with me. He says, “We’re going to have this last supper.” He talks to them. He says, “Here’s what’s going to happen.” He disappears. All of a sudden he’s dies on the cross. No sooner than he’s out of the picture, these hommies are like I never knew him-
Clay: Never knew him at all. I’ve heard of him. What was he again? The guy you’re with all the time. You know Jesus like how do you say that Jesus mean hey-soos. No I don’t know him.
Sharita: Isn’t that all of us, I mean like you said loyalty is such a huge, huge thing and to look for that. It’s better than skill.
Clay: Here’s the deal I’m saying to you I’m sort of that ride-or-die guy. I’ll stay with you my loyal human so I don’t buy into a lot of people but Dr. Zoellner I buy into Dr. Zoellner. He knew me before I was successful. He’s chosen to invest his time in me, his energy. Is he perfect? No.
Clay: He is a great guy. You know what some people go, “I heard that he’s difficult, he actually fired my friend.” I know what kind of people who fires and I go, “Well your friend was probably not a good worker.” I say it every time I could just hear what they say and just go, “Your friends probably not a good worker.”
Vanessa: Yes, keeping it real, just tell them the truth.
Clay: The thing is that if you’re a great owner. If you have a big business, what you have to do is you have to hold people accountable, if you have a great business. If you don’t have a great business you don’t have to hold people accountable. If you’re successful entrepreneur you’re probably not going to fire– apparently like the law enforcement can be circling the studio here, but if you’re a great employer you’re not going to fire your top people. You’re going to hold onto your top people, but you know what you’re going to do with bottom feeders, you’re going to fire them because their freaking carp. We come back, we’re going to teach you principle number four and five, three, four and five, coming back.
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Recording: You’re listening to The Thrive Time Show on Talk Radio 1170.
Clay: Hello, Thrive nation and welcome back to your inspiration station. This is your mobile dojo of mojo. Some of you work at a job where the office is a little bit rough. You’re owning a business and you’re going, “What’s going on? I started it and now the employees are telling me what to do? They own the business, it’s like they set their own hours, they tell me what they want to do and there’s more of them than me. Holy, what happened I wanted to be self-employed, now I work for a bunch of terrorists.” If that’s you, this show is for you because we’re talking to you today about the five principles for learning how to get your team to get things done.
We’re moving on the principle number three, you must wear multiple hats until the revenue saves you. Revenue saves you. Sharita, can you read the notable quotable here?
Sharita: I can, this is from Paul Graham and it says, “It is hard to do a really good job on anything you don’t think about in the shower.”
Clay: Who’s Paul Graham? Paul Graham is the co-founder of Y Combinator. What’s Y Combinator I don’t know what that is. He’s the guy who started Dropbox. I’ve heard that, is that like a box company? No, it’s Dropbox is a digital file storage company. There’s also Reddit maybe you’ve heard of that. Maybe Airbnb, maybe you– they’re big billion-dollar companies.
It’s really hard to do a really good job on anything that you don’t think about in the shower. This is why I as a founder, I’m uniquely annoyed by almost everyone because I know what needs to be done and just get out of my way with your committees and your, I don’t know do I get tomorrow off? I just want to get it done. I get it that you don’t have the same passion because you don’t own the business. It wouldn’t be saying, for you to want to work seven days a week, if you don’t own it or have an upside.
It’s unreasonable for you to want to work eight days a week, seven days a week if you don’t own it or have an upside. If I want you to be more invested then I’ve got to give you some upside or some vision where you can buy into an upside that’ll be better. As a founder right now, if you have people that are like, “Do I get to leave right at 5.00 or 4.58?” it’s because they don’t own it and you’re not giving them any kind of upside. If you wanted them to be more engaged, you have to give him some upside. Some people say, “I don’t want to give them any upside because I’m the one putting in all the money.” Well there, here we are entrepreneurship,okay.
You must wear multiple hats. What you do is you wear multiple hats, you’re doing the accounting, you’re doing the sales, you’re doing the marketing, you’re doing hiring, firing but here’s the deal, I’m going to give you three steps, three action steps going fast on this abbreviated show. Point number one, document what works. If it works write it down. Apparently, Moses was told, ” Hey write it on the tablet.” He’s going, “Can I just remember what you said, God. “No. Write it on the tablet.” “God, you have a very deep voice.” “Write it on the tablet.” You want to write it down. If you want to remember it, write it down.” “That doesn’t make any sense to me. Why isn’t the Constitution an oral document because there’s a lot of detail in it.” Write it down.
Point number two, build checklists. I don’t like doing checklist. Checklists are beneath me. I’m the man, I know everything. Oh, really well you’re going to be working all the time at a job that nobody else wants called self employment. If you have a self-employed job it’s called just over broke, you work all the time, you don’t make any money not good.
The point number three, delegate the repeatable tasks. Once it is repeatable, delegate it. Why? Because you need to move on to making the next repeatable tasks. I repeat document what works, build the checklist as you go, three delegate repeatable tasks once you develop systems.
Principle number four from the business coach, Ms. Sharita can you read the notable quotable?
Sharita: I can this is by Warren Buffett and he says, “I tried to buy stock in businesses that are so wonderful that an idiot can run them because sooner or later one will.”
Clay: I think that would be something I could run then because I’m an idiot and I would love to check it out. That’s what I franchises is.
Clay: It’s so repeatable that, “What you’re saying is I buy the golden arches and then what I do is if someone wants to get hamburgers, I just get the email and you’ll send them to me. They’re all the right weight and size and uniform. I don’t have to think about anything. This is great.” That’s what– but the thing is it’s not dumb, doesn’t make you an idiot because you want to buy a system. It simple it’s called you’re awesome.
Sharita: Yes, you’re wise.
Clay: You understand you’re wise. You want to go, Hey, somebody already ran through the minefield. “I would actually prefer to run through the minefield and discover where all the mines are so that I know myself. It’s easier for me to have run through the mines I would rather.” Then you’re a sick freak like me who starts your own businesses. That’s not healthy. You can learn from mentors or mistakes but principle number four, you must simplify to grow.
Somebody needs to write this down. Once you nail it, you want to scale it. Check it out, complexity does not scale. “I don’t really know what you’re saying.” Complexity does not scale. “I don’t know–” the thing is, you can’t have things that are very complicated. You can’t just– that’s why the whole– that’s why I just like formal education because like, “What we’re going to do is, we want you to memorize the periodic table and memorize all these facts that you’ll never learn again and that’s the key to success.” It’s like a game of memory, because you have a great memory, because you’re good memory, you need to get a degree, dumb ski.
Sharita: Well, here’s the thing when you’re going through this, I want people to remember that we told them in principle one, that it’s going to be hard. All these things you are describing– it’s going to take time, it’s hard-
Clay: I want it to be easy though I wanted it to be easy, is there any way to wake me up, Ms. Sharita?
Clay: Could you call me and remind me when I need my work?
Vanessa: When it is simple, when you get to that point and that is when you can effectively delegate. A lot of times you try to delegate in the beginning and it’s too complex, it’s too hard and then you’re overwhelmed that they can’t get it, so you jump back in.
Clay: I can’t find good people though to work as a contractor. It’s impossible to find good cake makers. Nobody can make a cake like me with the way I make cakes is amazing.
Sharita: I’ve heard Clay say this, he’s taught our whole team this with coaching and mentoring, is that there’s no business that’s going to be so specialized that it cannot follow the proven systems and steps, right.
Vanessa: Everyone seems to think they are, they’re the exception.
Sharita: You’re not.
Vanessa: You just don’t know my business, you don’t know my business and I’ve seen every-
Clay: You don’t know that I’m a surgeon and what I do is– Dr. Zoellner, he’s a doctor, right? He’s an optometrist checking that he makes copious amounts of cash flow when he’s not working. Go in there and try to see him see a patient. Just go in there wait all day, see if he sees a patient. If you do call me I’ll give you free high-five because it’s not going to happen.
Principle number five from the business coach, details are the difference-maker. I don’t care how great your product or service is no business will survive and flourish without having a detailed and organized operational back bone. Now check it out, I– this is something you got to understand I’m trying to impart this to you. You must have pig-headed diligence. Ms. Sharita can you read this notable quotable from Chad Holmes, the former business partner of Charlie Munger? Who’s charlie Munger? Charlie Munger is the former business partner of Warren Buffett. Go ahead and read the notable quotable please.
Sharita: He says, “The Ms.ing ingredient for nearly all of the 1000 plus clients I have worked with directly to improve their businesses, is pig-headed discipline and determination.”
Clay: Stop, Vanessa, what time did I wake up this morning if you had to speculate?
Vanessa: I set your alarm and you got up at 3.00.
Clay: 3am, you mean 3am. I didn’t know that you could actually do that, is it healthy? The thing is you have to do it
Sharita: You just have to do it.
Clay: Check it out. If you know somebody who’s served in the army, perhaps you’re listening right now you served in the military,
Sharita: Thank you by the way.
Clay: If you have by the way Thrive15.com is always free for you. You make a free country so it’s always free for you. Thrive15.com, the world’s best business school always free for the military. Were you waking up occasionally before 6am? Were they like, “Hey, everybody, why’s everybody in a good time because we’re being attacked by the other guys. I just want to see should we tell the Taliban to attack later when you’re–” “Yes, I would prefer they would attack around 9.30 after I had some egg. I’d like to get my eggs.”
“Okay, I’ll go– tell them that’s great.” let me know. Life is not like that hommies, you’ve got to get up if you don’t have time to work on your business you got to wake up early. Okay, check it out you got to wake up early to work on your business. If you’re working in your business all the time then you won’t ever have the time, freedom and financial freedom that you want. You got to work on your business.
Vanessa: Or your [unintelligible 00:42:20] to the business if you can’t work on it to get it where it needs to go you’re in it all the time.
Clay: Before you go ripping the people who made the pyramids I think we all remember those people I mean there was– okay the thing is you don’t want to be a slave, because you probably won’t need so hard to build that epic lifestyle if you’re a slave to the pyramid making okay. You want to, you want to gain or you want to be the top of the pyramid right you want to have some success. Sharita we have built an online school for people that want to know how to do this. Then go “You had to go so fast, it was so fast today I wanted it to be a slower show.” We built an online school for it, what’s it called it’s called?
Sharita: It’s called Thrive15.com, and my favorite thing is I remember when you were talking about building this and you remember [unintelligible 00:41:00] he said, “This is what I wish that I had when I was starting my businesses.”
Clay: It is the world’s best business school. Now I’m going to tell you all the things that they’re included and I’m also going to throw in some free steak knives tonight I’ve got some free steak knives here we go. One, it includes interactive videos. How many videos? Thousands, thousands of videos. It includes downloadables, templates, best practice systems exclusive access to the ask us anything button. by the way the mentors we have who’s teaching management oh-oh wise wizard who is teaching management.
Well I’ll tell you what Lee Cockerell who used to manage Walt Disney World Resorts, he is the one teaching management. Who’s teaching your PR classes huh, that’s really great you can name drop on that one but who’s teaching your PR classes bro? Bro who’s doing it, who’s teaching it? Michael Levine the PR consultant for Nike. Never heard of it, the PR consultant for Pizza, I’ve never been there, the PR– the point is we’ve got the wizards teaching you what you need to know you can learn from mentors or mistakes it’s up to you.
Thrive15.com the world’s best business school is there for you. Now tomorrow usually after Tuesday you have Wednesday, it’s hump typically, a typical calendar so tomorrow’s hump day and we’re going to come back tomorrow and we’re going to be teaching you six principles for successful public speaking. Six principles republic for successful public coming up tomorrow.
[00:42:32] [END OF AUDIO]