If you have ever struggled with managing your cash, this show is for you. During today’s Thrive Time Business Coach Radio Show, Clay Clark, the former U.S. SBA Entrepreneur (Clay Clark) and Doctor Robert Zoellner teach break down the specific 28 Super Moves for fixing your cash flow problems now. During the show the guys discuss collecting payments via credit cards, smartphones, checks, cash, not waiting to bill your customers and much, much, more.
Super Move #1 – Don’t wait to bill your customers
Collect your payment at the time that your business provides the service or product. Don’t become poor because you are “in an industry where everyone sends the customer a bill.” Most businesses fail because most people in the world of business don’t know what they are doing. At the absolute minimum, you must give the customers a bill for the services you are providing at the actual time that you provide the services or products.
SUPER MOVE #2 – Charge late paying customers a finance charge
Clearly explain to your customers that if they wish to not pay in full, they will be charged a finance fee or finance charge.
Put this language into your standard contracts and hold your customers accountable to honoring your payment terms.
You must make sure that your contracts include a monthly finance charge for all bills that are not paid on time.
I recommend that you include a clause in your contract stating that the client is responsible for all reasonable fees and costs associated with the collections process.
Always insist that your customers sign their contracts in their name and not in the name of their business so that they are personally liable for paying you.
SUPER MOVE #3 – Speed up your service and product delivery speed
Many companies I have helped were used to billing a customer for a service or product and then taking a nuclear half-life to deliver the product or service. This is not good. As a general rule, your business will get paid in full when you finish producing or delivering your products and services. Thus, you want to get your work done and delivered ASAP. Also, when you deliver products and services with a quick turn-around time, people assume that you care more and they are many times more likely to refer you more business.
SUPER MOVE #4 – Take every legitimate payment source known to man
AMPLE EXAMPLE – I see so many small businesses that refuse to take American Express, Discover Card, or other payment options because of the fees that these companies charge. However, what does it cost you to not gain the business from customers who can only pay using these options? A lot.
ADD THE FEES INTO YOUR PRICING:
Look at the true cost of accepting these forms of payment and then just add it into your normal everyday prices. Literally, just increase your prices by 3% across the board and go on with business as usual while taking the new forms of payment. To make your life easier, I have listed the payment systems that you should accept if possible and we have produced training videos to show you how to get set up with each one of these payment systems.
SUPER MOVE #5 – Accept cash unless any of the following statements are true:
1. You are selling high-dollar items and you don’t want $106,000 in your register.
2. You have a membership model
3. You are selling items in a very high crime area and you are not fond of getting robbed. (You should also get the heck out of there as well.)
4. You are a retail business that has a self-service model.
5. You are involved in selling enriched uranium to the Iranian government.
SUPER MOVE #6 – Accept Checks – I would accept checks from your customers unless the following statements are true:
1. You don’t need to.
2. You have a membership model.
3. You don’t like messing with customers who have to write out checks and then dealing with the potential of bounced checks. I personally no longer accept checks from customers for most of my business ventures. If you do accept checks, there are now many websites out there that will allow you to verify that the check will go through even before you take it, websites such as: ACHWorks
SUPER MOVE #7 – Accept Credit Cards – I would accept credit cards from your customers unless any of the following statements are true:
1. You want to live in a van down by the river.
2. You want to be homeless.
3. You can’t figure out how to raise your prices 3% across the board to cover the cost of taking credit cards as a form of payment.
SUPER MOVE #8 – Accept Mobile Payments – I would accept mobile payments from your customers unless any of the following are true:
1. You hate money.
2. You have too much money.
3. You believe in the Illuminati and you believe that the following mobile payment systems are funding the takeover of the world and the creation of “chem trails”:
A. Samsung Pay
B. Mobile Payments with Visa
D. Android Pay
E. Apple Pay
Super Move #9 – Money Order – I would accept money orders unless the following is true:
You don’t want to work with low-income consumers who are unable to qualify for a credit card.
If you do decide to accept money orders, then you must always verify their authenticity. Don’t accept them without first verifying them.