How to Create Both Time and Financial Freedom with Your Existing Business – Hour Two

Business Coach | Ask Clay & Z Anything

Audio Transcription



Have you ever struggled to create BOTH time and financial freedom. During today’s broadcast of The Thrive Time Show Business Radio Show, Clay Clark, Steve Currington and Jonathan Kelly break down the specific steps that you need to take to create a successful business that provides you with the time freedom you desire. This week we had a Thriver email us the following question, “I would like to transform my work/personal life balance. I opened a surveying firm 12 months ago and operate from a home office. Since then, the company has experienced rapid growth and I now have a staff of 3 full time employees and one subcontractor. Though I have the team around me to get the job done, I still find myself working 16-18 hour days just to cover payroll. This has put a significant stress on me as a business owner, the main provider for my family, husband, father, and friend. I am looking for a mentor to help me discover what I can be doing differently to get the results I want. Let me be clear – I’m not opposed to work. I had no rose-colored glasses on when I decided to launch out on my own. I knew that being an entrepreneur was going to be the most difficult thing I’ve done. I am just completely clueless how to make it a worthwhile endeavor while seeing growth and some semblance of a work/life balance.”




Step 5 – Enhance all Branding (Makes it easier for people who aren’t you to sell) [ 11:10 ] 
  1. 1. Business Cards
  2. 2. Website (Search Engine Compliance)
  3. A. NOTABLE QUOTABLE – “If you give someone a present, and you give it to them in a Tiffany box, it’s likely that they’ll believe that the gift has higher perceived value than if you gave it to them in no box or a box of less prestige. That’s not because the receiver of the gift is a fool. But instead, because we live in a culture in which we gift wrap everything– our politicians, our corporate heads, our movie and TV stars, and even our toilet paper. Public relations is like gift wrapping.” – Michael Levine (Former PR Consultant of choice for Charlton Heston, Nancy Kerrigan, Pizza Hut, Nike, Prince, Nike, etc. and a Thrive15 Mentor)
  4. B. NOTABLE QUOTABLE – “Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” – Elon Musk (The man behind Telsa, SpaceX, PayPal and SolarCity. Born in South Africa in 1971, Elon Musk became a multimillionaire in his late 20s when he sold his start-up company, Zip2, to a division of Compaq Computers. He achieved more success by founding in 1999, SpaceX in 2002 and Tesla Motors in 2003. Musk made headlines in May 2012, when SpaceX launched a rocket that would send the first commercial vehicle to the International Space Station. He bolstered his portfolio with the purchase of SolarCity in 2016, and cemented his standing as a leader of industry by taking on an advisory role in the early days of President Donald Trump‘s administration.



Step 6 – Create a One Sheet featuring the following items [ 20:33 ] 
  1. 1. Your service versus the competition
  2. 2. The no-brainer offer
  3. 3. Your company’s name
  4. 4. Your logo
  5. 5. Your phone number
  6. 6. Your web address
  7. 7. 3 testimonials
  8. 8. Your FAQs
  9. 9. NOTABLE QUOTABLE – “I try to buy stock in businesses that are so wonderful that an idiot can run them. Because sooner or later, one will.” – Warren Buffett (The billionaire investor – Born in Nebraska in 1930, Warren Buffett demonstrated keen business abilities at a young age. He formed Buffett Partnership Ltd. in 1956, and by 1965 he had assumed control of Berkshire Hathaway. Overseeing the growth of a conglomerate with holdings in the media, insurance, energy and food and beverage industries, Buffett became one of the world’s richest men and a celebrated philanthropist.) –



Step 7 – Create 3-Legged Marketing Stool [ 26:20 ] 
  1. 1. Search Engine Optimization
  2. A. Decide whether you will record podcasts or have team write content for you
  3. B. How Google Works 101
  4. 1. The site with the most canonical compliance
  5. 2. The with the most reviews
  6. 3. The site that has the most mobile compliance
  7. 4. The site with the most content
  8. 2. Google Reviews
  9. 3. Retargeting Ads
  10. 4. Adwords
  11. 5. **Dream 100 – Only if you are willing to commit to it for 1 year
  12. A. NOTABLE QUOTABLE – “Best buyers buy more, buy faster, and buy more often than other buyers. These are your ideal clients. Have a special effort dedicated to just the dream clients.” – Chet Holmes (Best-selling author of The Ultimate Sales Machine and former business partner of Charlie Munger)
  13. B. NOTABLE QUOTABLE – “About 3 percent of potential buyers at any given time are buying now. 7 percent of the population is open to the idea of buying. The remaining 90 percent fall into one of three equal categories. The top third are “not thinking about it.” The next third are “think they’re not interested.” The final third are “definitely not interested.” – Chet Holmes (Best-selling author of The Ultimate Sales Machine and former business partner of Charlie Munger)



Step 8 – Create Scripts [ 38:45 ] 
  1. 1. Create a documented inbound script
  2. 2. Create a documented outbound script
  3. 3. Create a documented FAQ script
  4. 4. Setup call recording
  5. A. NOTABLE QUOTABLE – “If your business requires your presence you don’t have a business, you have a job.” – Michael Gerber (The best-selling author of The E-myth Revisited)
  6. B. FUN FACT – “The U.S. Chamber of Commerce estimates that 75% of employees steal from the workplace and that most do so repeatedly.” –
  7. C. NOTABLE QUOTABLE – “Inspect what you expect.” – Doctor Zoellner and countless other top level business owners



Step 9 – Create a pre-written auto-responder email for all inbound leads [ 40:35 ] 
  1. 1. NOTABLE QUOTABLE – “Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant.” – Michael Gerber (Best-selling author of The E-Myth Revisited)



Step 10 – Design Sustainable Schedule [ 41:00 ] 
  1. 1. Daily 30 minute morning huddles with the team
  2. A. Follow-up on Key Performance Indicators
  3. B. Assign Tasks
  4. C. Followup
  5. D. Answer Questions
  6. 2. Weekly 1 hour group interview
  7. 3. 3 Weekly 1 hour training sessions
  8. 4. Define Hours / Boundaries
  9. 5. Pull All Non-Profit Producing Activities Out of Your Schedule
  10. 6. NOTABLE QUOTABLE – I believe the difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next.” – Michael Gerber (Best-selling author of The E-Myth Revisited)
  11. 7. NOTABLE QUOTABLE – “Most entrepreneurs fail because they are working IN their business rather than ON their business.” – Michael Gerber (Best-selling author of The E-Myth Revisited)



Step 11 – Must Schedule Weekly Group Interview [ 41:45 ] 
  1. 1. Create job posts
  2. 2. Create weekly group interview time
  3. 3. Post job posts every week
  4. 4. NOTABLE QUOTABLE – “Clarify your vision and you will make better decisions about people, processes, finances, strategies, and customers.”  – Gino Wickman (Best-selling author of Traction)
  5. 5. NOTABLE QUOTABLE – “Successful businesses operate with a crystal clear vision that is shared by everyone. They have the right people in the right seats. They have a pulse on their operations by watching and managing a handful of numbers on a weekly basis. They identify and solve issues promptly in an open and honest environment. They document their processes and ensure that they are followed by everyone. They establish priorities for each employee and ensure that a high level of trust, communication, and accountability exists on each team.” – Gino Wickman (Best-selling author of Traction)




Step 12 – Buy As Much Insurance As They Will Sell You [ 41:50 ] 
  1. 1. NOTABLE QUOTABLE – “Buy enough insurance so you can have a bad day when something goes wrong, not a bad life.” – Clay Clark (Founder of Thrive15 and the former U.S. Entrepreneur of the Year)
  2. 2. NOTABLE QUOTABLE – “Rule No.1: Never lose money. Rule No.2: Never forget rule No.1” – Warren Buffett (A man who is widely considered to be the #1 investor in modern American history)






Live from the center of the universe, its business school without the BS featuring optometrist turned entrepreneur dr. Robert zoellner, with us SBA, entrepreneur of the Year clay Clark.

I just want you to know alright Revelation. Welcome back to the conversation, it is that’s right time show on me or radio or on your player of some sort or  business coach  on your computer, and we have people listening all over the world, specifically big, shout out to the people in California, big, Shut up you in Fargo big shout out to the people. We have a lot of people in Tennessee.

For some reason I be one Texas, here’s the business coach  thing that thrive time show exists to help. You create both time: freedom and Financial Freedom by have a big ass, big favor.

To ask the listeners for a big favor who yeah I encourage you today ask yourself who are dues, one person that I could send a link to the business coach you cook on podcast.

You can find your favorite show baby show you learned a lot on and who could you send a link to cuz? I have a friend in Australia straight A scaffolding, Zimbabwe. I don’t know of anybody from Zimbabwe currently, but we have business coach  Internet there.

So we could probably help them, but I encourage you think about somebody that you could share this show business coach  with, because last time I checked I was talking to a couple listeners.

I said how much do you pay every time you listen business coach  to the show and they’re like? Basically it’s /bin/sh. We do that because we have a lot of great sponsors. We have a lot of great sponsors, and so I encourage you to to to share the podcast with a friend to help continue growing the show and also, if you can’t buy business coach  something from our sponsors.

If you’re looking for a CPA – and I know you are – I encourage you, if you’re not on a scale of 1 to 10, if you said 10 being the best and 1 being the worst, I want you to ask yourself right now: how happy are you with Your account to business coach  help proactive is your account.

If 10 is the most proactive account ever who’s, calling you giving you tips, giving you advice, helping you navigate the tricky Waters of accounting.

If you are happy with your account and you’re having a blasty blast every time, you business coach  pay that person, because you know that they’re giving you value, then don’t worry about it. But if you’re open to a change business coach   or maybe looking for a new account – and maybe somebody

I ain’t – I need to go to hood CPAs, that’s hood and we business coach  just by filling out the form you can get a free copy of Warren Buffett’s book snowball and You get a free consultation where Paul Hood himself, the founder of hood CPA.

He will sit down with you to help. You refine your pro forma. So again, my big ass, which was secretly to asks, is one sure the podcast with a friend he’s going to hurt.

Cbs.Com to schedule your first meeting are moving on retirement business coach  refining, your ProForm will Dave, Ramsey wrote. He says a budget is telling your money where to go instead of wondering where business coach   it went.

Knowing your numbers is a fundamental precept of business. What’S a performa performa is a projection business coach   of your future financial performance based upon knowing the facts and so John talk about performers in why it seem like business coach  you want to talk about it.

A lot of Clans don’t want to talk about performance because, if we’re being honest, the clients business coach  don’t know all of their numbers.

So they know how you know they can look at their bank statements to see the money that business coach  comes in the money comes out. But that’s really where it stops: they don’t know how many customers they need to actually Break. Even business coach  they don’t know their break-even point.

They don’t know when they’re going to be profitable or at what point. I believe this business coach  Friday, Paul hood, is hosting a financial workshop at it.

One day, one day, this Friday, 7 a.m. from 7 a.m. to 3 p.m. in it that go into performers, creating a budget I mean, there’s a buzz in the air at these things they make it simple, they break it down.

So you can business coach  definitely understand your finances up or you’re an employee. You really need to book your tickets for this now and she business coach  wants to buy a ticket.

What are we selling the tickets for selling them for 399 free 99 through 99 silver free correct? So you can business coach   call that’s exactly like free, pointing out with you when you said free.

I was. I was kind of my purse when I use it for a thought you business coach  said free, so it’s going sweet freedom for the last break. You said that comes from the root word of actually sits breeze, most business coach  of those candies, and you have to bring some of those candies and you’ve done. The Paul Hood see how old is sponsoring business coach  this with the station.

So again, if you, if you need to look under your financial Hood, if you need to use your finances as a dashboard business coach  and not a rear view, mirror you definitely owe it to yourself to schedule your first attendance, your first ticket get your ticket to the workshop. Get get it this Friday, John, it starts at 7 right 7 a.m. goes till 3. There will be a lunch break and where is it located?

It’S business coach  going to be at the Riverwalk 1100 Riverwalk Terrace Jenks the Arkansas River, and this is what three things you need to specifically know as relates to your performing. You have to you have to know this one.

You have to know the number of customers you business coach  need. Just to break even so mr. that are are, are thriving up who emailed us. Mr. surveyor and you’re saying hey.

I have a survey company and I need to gain Time, Financial Freedom. What you have to do now is you have to determine the number of customers. You business coach  need to break even how many customers do you need just to exist just to pay the air conditioning just to pay the lease just to pay for your cost of living, your insurance just to stay in business.

How many customers do you need just to break? Even I stepped into business coach  the number to determine the number of customers you need to achieve your financial goals, which John means they would have to know their financial goals about knowing how to achieve your time and your

financial freedom and what you need to do in order business coach  To do that, and so Steve actually shared some of his goals in earlier segment of of what he’s trying to business coach  do what he didn’t share Steve, I don’t know if you told them he’s actually trying to be the world champion, left-handed thumb business coach  wrestling champion.

I have a really bad cramp in my left and working hard. I think I will be back in in about 2 weeks, but Steve knows his numbers right, so he knows how many customers said he needs.

He knows his break even point. He knows where his money business coach  going, where he’s going as a company right. So then now, if you really want to do like he, he could have the time to Financial Freedom to pursue that goal.

You have to know the profit per customer right and I think a lot of you know me: I’m mortgage, we know guys are business coach  killing it and please I mean it just real talk if somebody’s listening today and they want to buy a house. That’S a ,000 home loan interest rates.

Are we talking about if you’re doing what are you doing, FHA or conventional and if you’re doing a 30-year, which is what business coach   a lot of people, then the rates are in the force till 4? So what is that come out to like 2500 bucks a month for ,000, an ounce or 2000 a month or what the payment come down to?

Roughly listen, here’s! What we have a bunch of like really cool like technology for doing business coach  this! This is a tip for everybody. If you need to figure out what a mortgage payment is on Google, if you put in mortgage calculator, it’s like a form, that’s on Google and you can just plug in, and it will tell you what.

If what, if I only use Bing, though, is there one on being so business coach  it’s ,418 plus your taxes, insurance would ever know when somebody gets a ,000 loan.

What kind of fees are you making Steve’s levels that you understand all the cost to have? That’S where we get them, but what kind of fees are you making Steve? So most lenders business coach  have like an underwriting processing.

Maybe they have like you know. We called the junk fees are like the the tax transcripts, the verification of employment that comes with a total lending Concepts. Right now are no-brainer that were doing your no-brainer is. We business coach   are not charging any lender fees and the reason that we do.

That is because a lot of people they won’t the. How are they closing cost ,000 closing cost swear they’re, not mine. I mean you’re paying a year of insurance and closing your setting up your escrow account business coach  for taxes and insurance you’re, paying title welcome to the abstract state of Oklahoma right now, and they want to look into getting a mortgage with you.

What are the steps and what are you given all the listeners, you get your your benevolent The Santa Clause business coach   in mortgages you’re, giving a gift to all the listeners. What are you giving them?

Walk you through the steps. What are you giving all the listeners are Steve? Little Helper Elf, on the touch up on speed so slow. I go to Tulsa mortgage on Google you’ll find us where the business coach   most reviewed lender on Google as of this morning with 202 202, and so we’re really happy about that.

I’M also giving away – and you can email me Steve it secret to that, but we’re going to get if you want a book, a really good book called The Millionaire business coach  Next Door.

Shoot me an email to Steve at Steve, Currington., Calm and say Steve. Send me that book and it would be great if you could provide you, know, contact information for you, so I can make sure to get it to you easily, but Steve it I would like to business coach  share this with all the listeners.

The Millionaire Next Door is a phenomenal booking someday we’re going to do a show just on that book, because it breaks down how realistic it is to become a millionaire.

If you will just automate yourself, what does it mean business coach  to automate your savings? That means is, you need to make a perform if your family – and you say, here’s the deal, I don’t care what I have to do today, I’m not ending,

I’m, not let the sun go down on this idea. I am for sure today, if you listen to the show that I could business coach   you do this today find a way to save 3 % expenses. Do whatever you got to do.

You might have to reduce your cable package that you might have to downsize the car. You might have to make a trade-off, a sacrifice of some kind of when you do that you, if you business coach  just take the 3 % you’re safe and you invested into some conservative Financial vehicle.

What you can do by meeting with hood are there? If there’s not a collapse of the economy, it’s going to happen, so why are we doing it cuz it require sacrifice who requires business coach  work?

Where we doing what are we doing? I watch Game of Thrones again, I miss the key part know so. You’Ve got to take time out of your schedule today and automate your savings instead number 5.

You got any chance all of your branding. If you want to business coach  create time for your branding, it just makes it easier for people who makes it easier and easier for you to sell the things you’re trying to sell people. Trust you more when you have a high quality brand John break it down.

What does it mean to enhance The business coach   Branding? So, like you said, you know, it makes it easier for other people who aren’t you to sell. So when you first started DJ Connection Clay, you know you can easily walk in and you could sell yourself right where the freaking backpack in the nastiest flyers, I ever you business coach   got the Yucatan liquor stand at McDonald’s.

I got somebody else, wasn’t you Yucatan liquor stand? They couldn’t close the deal driver cuz, they didn’t have the branding materials to power the swag. To back it up. You can’t scale Your Enthusiasm and disproportionate business coach   passion for your business.

It’S not possible what you can scale is you can scale you can scale your branding. You can build branding that is high quality and it causes people to trust. You were coming in hot from one of our Thrive mentors.

What are trainers on DriveTime, one of business coach   the guys would best that his time to teach you what he knows. This is the guy who was a PR consultant for Charlton Heston. Never him Nancy Kerrigan.

Why me Pizza, Hut, Nike, Prince Purple, Rain Nike accept this. Is this? Is that guy? He says that if you give business coach   someone a present, can you give it to them in a Tiffany box?

It’S likely that they’ll believe that the gift has a higher perceived value than if you give it to them and no box or a box of less Prestige. That’S not because the receiver of the gift is a, but instead because business coach   we live in a culture in which we gift wrap everything.

Our politicians are corporate head, our movie and TV stars and even our toilet paper. Public relations John, is gift wrapping. What John brannack Steve ranting preach the good news of raining Steve?

Why is business coach  reading so important? You people want to to recognize your brand. People want to do business with somebody that they can trust us when we work so hard to get the most reviews in every single one of our markets, because we want our customers to have an business coach

opportunity to see who we are and that’s what your brand is. And if you don’t have like, we have the koalas that everybody knows guitar or thing right, qualified qualified and then we have a little baby, koalas nasty. We come back when we come back. I want you to business coach   share this more information about branding or going to go

. Pay some bills here to DriveTime show on your radio station food cheat codes. Broadcasting live from the center of the universe. No business coach radio show not endorsed by Richard Roberts.

You made me business coach   feel like giving you try to keep you down just to show on your radio who you know Richard Roberts tell him hello from clay Clark, and I know we have that just be most people.

The most of us are just separated by a couple connections. I’M in the world is so small. Now business coach  there’s got to be somebody listen to the show right now who knows Ricky. Now They Know Rich..

You have such as Only Three Degrees of Separation out there. Who knows dick Rob, there’s somebody out there who knows the guy right there right there, it’s a good business coach   relationship with him that he actually asked you to not come back to the school.

Is that somebody else, Robert Cinema, Jackson’s, Hey, listen play Clark just wants to tell you hello from the five-time show mrs. you, Robert name, that I gave him a voicemail like 78 business coach  times was hoping to get rid of ant Financial Freedom.

You would enhance that branding. I get those business cards looking good got to get that website. Looking good yeah, you got to make every single thing that the customer sees world class. It has to be business coach   good to not have a second class website.

Do not have anything less than the best and there’s somebody out there who needs to have a mental colon cleansing. I’M going to tell you this is what’s going on you had you know this would happen, is you’re trying to get business coach   me excited know.

You know you know who you are, if you listen to show right now and I’m not trying to shame I’m trying to help cuz. I actually did this myself too.

So I’m going to talk about my feelings of 15 years ago and you can go to Larry’s to me, so I had business coach   a business card that I had made my made it myself. I made the car myself because I didn’t have a lot of resources that he couldn’t hire.

A business coach didn’t have a branding team, I called Brandon companies and they were like 12 or ,000. We business coach  can design your logo business coach   and I’m at I know so. I didn’t have access back in the day to a ,500 month to month Turn Key System.

So what I did is, I did the unthinkable John. I made my own car and I printed them on an inkjet. Oh and it said DJ connection LLC, you didn’t put it on there why business coach  they don’t own Best, Buy sign to be a Thursday say Best Buy LLC. Have you noticed, like an apple, don’t put Apple C Corp holding company LLC just like when you go to Chick-fil-A, doce, Chick-fil-A, LLC and so do what I did is on business coach   my website.

If you go to a website to amulet John, how do I go back and look at old website? Is our website archive its internet archive? It’S yeah, if you just Google internet?

Yes, it’s the Wayback machine machine machine right now, but the website was DJ connection. Tulsa DJ connection Tulsa. Calm and this incredible website with my first website and what I did is, I made sure cuz I didn’t have business coach  enough money.

I don’t have all the money job. What I wanted to do was I wanted to have the cheapest nastiest website ever cuz. I didn’t have a lot of money. You know that was the thing because I didn’t have a lot of money.

I thought you want me to make the cheapest website ever men, and that was the most expensive website in the world. I’M just I don’t even have an India didn’t even have an indexed version of it was so gross.

I bet it was. It was nasty. It was horrible, but I thought I was saving money by creating a really cheap website. You were, you business coach   were saving me and it cost me so much that we were people with money went to your website and exactly yeah. It’S really more for a planning tool for our executive class and then eventually,

I interact with the cubby hole. Burger and burger was Shawna burger and business coach  her sister, who was something Berger Berger and they said.

Can I show you something and they gave me the print quality of my card out of my card versus some other Big Brand like Harley or something, and then this is what they use.

This is what you use, and business coach  I said, can I show you your website. I just went comparison, I said here’s your website versus they show me big sites versus like Harley I’m over looking at going. This is terrible.

Just if you were a customer would you buy from you. I remember that question business coach   I said no, and then I make some change it until I looked at the man in the mirror, and I made some changes to a lot of Michael Jackson.

Next thing, you know how bad am I vested into branding, I will say, hi back in the day I spent over ,000 on all my branding. I spent business coach  Twelve Grand on my website other for granted for certain upgrades at all.

I’Ve been at some point out that your spent ,000 on just branding, I’m not talking about search engine, optimization, I’m not typing a video ography, I’m not typing, I’m talking every time. I just my business coach  website my business cards.

Now we have a solution that is in less than a fifth of the cost I used to spend back in the day and that’s the right time. Show.Com says this about Brandon: behind Tesla SpaceX, PayPal SilverCity, he says Brandon, just a perception and business coach   perception will match reality overtime. Sometimes it will be ahead. Other times will be behind what brand is simply a collective impression.

Some have about a product. Okay, step number 6, create a one-sheet Steve. Why do you have to have a one-sheet? My business coach   man? Well, if you have a mortgage, show me like you, have sales people that are out trying to sell your product.

You need everybody on the same page and that’s the reason why we did it when she we did it when she, because I don’t want our loan officers in Pueblo, Colorado business coach   or Colorado Springs to presenting to be presenting our company or a brand in a different way Than our people in Tulsa. John, what is a one-sheet, what it?

What is? It is everything that your company does it’s a lot of times. You can do comparisons on there business coach  where do versus the other guys, and so it’s because a lot of people when they try to sell things they want to bring this packet right and then you have to go over the packet and people start like they just kind Of shut down cuz, it’s just too long, is too much business coach  information.

So if you get a one-sheet everything that you do and that you do well on one sheet of paper as you go over that with your ID likely buyers, you were a dick Rob and you’re making a one-sheet about your career.

You could say former head of of Oral Roberts business coach   University, you could say the best selling music artist of such hit songs. As you may be discouraged. You can say you could do that. You could say you, wouldn’t we wouldn’t have a whole lot to say, but you can have those two things.

Don’T just go back and forth business coach   on those two things for your phone number to make AA one sheet. I want to list all the things you have any one sheet.

You need to have your service versus the competition, so you could say this is what we do. This is what they did. Then you would have a no-brainer business coach  offer.

You won’t have your company that logo on there, whenever your company’s name on there, you want to have your phone number on there. You would have the website on their three testimonials and Fa Q’s. We come back we’re talking more about one sheets here on the Thrive time show on your radio.

Hey you make me, feel, celebrate your americanism and listen to the Thrive time. Show things are going to start happening to me now call Steve Irwin.

The phone books were actually relevant mean. Do you remember when that was the move? You were the man if you were in the phone book, oh yeah, no big deal! That’S why all the plumbers and all the air conditioning people are all like AAA Plumbing best plumbing AA August All-American.

Unbelievable never heard the show before really what we do is we try to provide you the school without the BS, the Practical knowledge you’re not going to get in college and we break it up, break it down.

We break down the specific steps that you need to take to get where you want to go financially way to thriver who reached out business coach  to us via email, the email, this info at 3:15. Calm, and they wanted to know.

How do I create both time and Financial Freedom with my existing business? They already have since we’re breaking down the steps. If you missed the earlier steps, just go to thrive, business coach   click on podcast and you can hear the part she want you.

You may have messed up, but step number 6. You business coach   want to create a one-sheet featuring the following items. I want you to stay and a half by 11 sales peace it on there. You want to business coach  have your service vs. the competition, the no-brainer offers that you provide.

You want to have your company’s name. You want to have your logo, you want to have your phone number, you want to have your web address. You want to have three testimonials and you business coach   want to have your fa Q’s on repeat it one more time.

Do the 8 things you need to have on one sheet one you got to have your service versus the competition. What do you do vs. the competition II? Is you want to have a no-brainer?

What’S your clear offer that you’re making to your ideal unlikely buyers? Third, you’ve got to put your company’s name on that thing. Then you can’t not put the brand logo.

It’S got to be on the Moon number for put the logo on their number 5. Put the phone number. You don’t want a member of your sales team to say so.

What’S your phone number there, like you, want to put your web address on there. She don’t want a potential prospects. So what’s your web address and you want to have it right on there, you would have three testimonials to prove that you’re the real deal and you business coach  want to have a fake use on there, but the whole reason to do.

That is because you want to make your business scalable now business coach   Warren Buffett once said. I try to buy stock in businesses that are so wonderful that an idiot could run them because sooner business coach  or later one will know.

What do you talk about it? Why do you want a boy? Does he want to build? What does he want to buy businesses that are simple and so simple that idiot could run them? Well, like you said, eventually, one will meeting at some point.

You know you’re going to it. What would you have a business? You grow it. You know. The whole point is to get your financial or your time, freedom and so you’re, going to have to put other people in charge of these systems that you have in place. But you make sure these systems business coach  are foolproof.

Even a fool could prove that there that they were okay now step number 7 you’ve got to create a three-legged business coach   marketing stool. Now we talked about three legged, something to get hung up on this day go well. What?

If I need to have five ways that I market and what is a three-legged markings, Dwight, even call it that if you were sitting down on a stool with two legs, it business coach   would be weird it would be toppling over. It would not work. You need at least three legs to make. A tripod needs to be. What happens is a lot of companies put all of their focus on one type of marketing?

Somebody gave me a story about an entrepreneur out there business coach  who really did well as a result of going through our Thrive time. Coaching program in our team was able to help her tremendously and that’s Barbie cookies.

So if you get your computer out, you get your iPad out your smartphone app and you type in Tulsa cookies. Guess business coach   it comes up top that’s Barbie cookies Celebrate life.

It’S always the dishes Barbie cookies, that why she talk not because her jingle, which was fun making, not because her logo, which was something she needed.

It’S because John she needs to optimize your website business coach  or team help to optimize your website. John, can you explain leg number one way: every entrepreneur, listen to this show should have search engine optimization working for them, and I also like me to explain how how you doing what were the steps to optimize website yeah.

So, in order to show up in Google, you have to optimize your website and rumor has it that certain people use in a couple you’re there. But you want to make sure that, like so, you spent all this money on advertising or marketing.

Let’S say you get a billboard and they’re not going to remember your website URL, so they just type it in Google, you right or the bill. Google business coach  you to see your reviews or bring you or putting it on you sometimes, and sometimes what one is for the same as early as a result of being the best business I mean it are, or she paid the Illuminati know she paid a lot of things.

I mean this sincerely one of my very good business coach   friends. He is having a birthday party and he serve in Jamaican jerk chicken and often times he has said. Would you like me to business coach   make some for you, and I say yes, cuz he’s great at it, but he’s never asked me to make food for him, and you know why.

That business coach   is because I don’t have the mental capacity to skill the talent, the drive whatever to deliver a premium quality food product like Barbie cookies cookies, doesn’t have the skill-set the team, the knowledge they don’t know how Google works so Steve.

I’M going to break business coach  these down these these four steps to get to the top of Google and I’d like for you to break it down and kind of a third-grade level. So business coach  people like me, can understand it go to your site has to be canonical compliant. It has to be Google canonical.

That means I do like Tip Top K9 did and higher clay to do. All your canonical is a great business. That was a great story, husband and wife that started, and they business coach  did like. We did the deal see where they hired clay to do the our website, which was a workplace WordPress based website, because Google lights WordPress.

It follows all the rules are rules, its own rules, and everybody says this this we talked about this every week, but business coach  everybody says he says: oh yeah, you know you got to keep up with that.

Google cuz they’re always changing the rules are not changing the rules. There just changing things that keep scammers out this constantly Google is constantly trying to keep scammers business coach   from scamming and if they didn’t do it, if you can make topping Google as a result of just getting motivated and going to one Tony Robbins seminar and saying I want

To be talking to Google, and then you wouldn’t use Google anymore cuz, you couldn’t trust it now. The second thing is 88 % of consumers. According to Forbes, you should Google that in fact check it. 88 % of consumers Trust it’s Steve..

Why is it so hard to gather Google reviews well because a lot of people don’t have a process in place for getting reviews like oxyfresh business coach  my heroes? Okay, I went out saw their call center.

You know, what’s great: is that so many reviews now they don’t make outbound calls they take him coming calls for carpet cleaning and a lot of them, because I have a hundred and John would like the other day.

There’S like a hundred seventeen thousand reviews, I mean or trying to get to 200 in there 200 that day and I have to have the most mobile compliance business coach   in the most content –

Well, everybody’s looking online at their their smartphones. Now, so that’s how everybody business coach  searching! So if you use a smartphone to smartphone what mine open, does that make it smart to make sure they business coach   responsible for all different device types, because not everybody has the same same phone. I want to make sure that you have more content.

Anybody else, cuz! That’S how Google dictates who comes up top? That’S how Google works just? Why does Wikipedia business coach  come up top cuz? They have the most words.

Don’T fight the system, don’t fight the Feeling Just reach out to us at DriveTime You still business coach   have time you can go to thrive time. Show.Com you can reach out to us YouTube subscribe to the podcast. You could talk another, certainly deep voice.

When I listen to epic music, it’s the Thrive time show on your radio. What is Rob time should I come to business coach  subscribe to the podcast today or you may live in a van down by the river. Welcome to the Thrive time show a show for the enemies of average people who look like this all trap.

Nation. Welcome back to the DriveTime show on your radio. Steve are you? Are you a business coach   big fan of that song? There man? Oh yes, that that’s like that’s one of the good ones! That’S one of the I mean I don’t know.

I grew up in like Sand Springs of America, like I think I got a little gangster in me or something I’d like to argue that I was actually born with business coach  fabulous thighs and I can show them to you to prove it if you’d like I know,

I Would prefer to not it’s too late? It’S happening we’re talking about how to create both time hint, Financial Freedom with your existing business were breaking it down or business coach   talk about 7 or 7.

We got to go fast, we could we have little time we got to teach the move, you have to create a three-legged marketing stool to turn key way that you create new leads. You got to have to leave your not going to make it.

You need leads. You need to sale so business coach   Barbie cookies, cheese topping Google now because she reached out to us. We hope to get to the top of Google and she has great cookies, which makes it easy to get reviews.

The Step2 you’ve got to gather ten times more reviews than your competition to do that, and it’s so easy to do it when you have a great company like Barbie cookies. If you have a great product, it’s easier to get great reviews, but even then people just naturally aren’t going to give you reviews. Unless you ask like lamode cleaners, I think about how I go to the mode now.

In fact, I drop my stuff off. You don’t appear, I walked up to the door and I put my foot where I couldn’t open it and I just pulled on it and business coach   it kept pulling like she thought the door was locked.

Is it law to have a bandwagon lamode guy cuz? Really I mean who doesn’t go to unload, that’s what I’m saying. But then you probably would not go to a movie right, smelly, laundry, every other reason to and they business coach   have the reviews and they get the foot traffic and they get the web traffic and they get the phone calls.

You know what damn cuz he’s. Just such a Google review or they’ve been great reviews to call Dan the Danimal number 7. You got, it was retargeting ads.

Okay, you’ve business coach   got to have retargeting ads. Retargeting ads are ads that follow people around the internet John. How does that even work, so it how it works, is once they go to the site of the interwebs will place a code.

They call it a cookie on your browser and then business coach  that way wherever you go, it follows you around, get it cookies on the browser, and I see it when you eat the cookies so fast.

You end up with some cookie crumbs on your browser on the screen and there’s a way: the cookie crumbles. We were at LX, ahouzar, cystic business coach  fibrosis, who’s fighting it out at Saint Francis somebody brought her Barbie cookies as a gift, so you’re at your sponsoring you’re helping support your help and I’ll.

Let the young girl and how old is she she’s, 12 she’s, 12 and she’s up at Saint Francis she’s business coach   fighting with cystic fibrosis, and somebody brought her a gift of Barbie cookies?

Yes, exactly so we ate we as in they brought us a bunch of them. It’S so we can. We share, who brought the cookies so much stuff and there’s been such an outpouring in this is a great business coach   lady for me or with me Casey.

This is her daughter, so we really had a she’s been there for 2 weeks. She gets out on Monday was like the best gift, or ever I mean it was crazy. I think he I he must have spent like ,000 at Target.

I’M just bought everything that he business coach   got there. They were just give me everything I’ll adjust with his arm out. Just behind a supporting this young lady. – That’s that’s awesome! Stuff! Adwords!

You’Ve got to get your AdWords working for his Edwards, where you pay to immediately be to the top of Google business coach  and it is a pay-per-click model, see you pay every time somebody clicks. It is expensive, but it is a. It is a good way to go until you organically, get to the top of Google, which we can help.

We recommend you do as a dream. 100. Oh, that’s where you make a list of your best buyers, and you say you know what, if I can get these people to start buying for me more often, then I can totally earn their business and there’s a notable quotable that comes in hot from Chad,

Home Depot best selling author of The Ultimate Sales Machine, who says best buyers, buy more by faster and buy more often other buyers. These are your ideal clients.

You have a special effort dedicated to just these dream clients. He goes on to say about 3 % of potential buyers at any given time or buying. Now, 7 % of the population is open to the idea of buying, but the remaining 90 % fall into one of these three equal categories. The top third are really not thinking about it.

The next third think they’re not interested in the final third are definitely not interested. 3 % of people are interested in buying right now. They just don’t know about you so homework today make a list of a hundred, and I 100 ideal unlikely buyers.

100 accounts. If you earn their business, it would change your life. I remember doing this with DJ connection. I made a huge whiteboard and I wrote down Bama Companies alphabetically, because I put caterpillar D I went through I put trip I put on there.

I put you went all the way through all business coach   the companies I put Hilti. I put I’m putting big companies in Tulsa and Texas different cities, and I went after him and you know business coach   what’s crazy, is that I actually end up getting the business of about 10 % of them.

You know 3 % of what you can expect within a year. We got the big accounts, but you won’t get it, but I just drifting. You have to be intentional about designing your day.

Cuz. None of your calendar business coach  designing your marketing too, and that’s what leads us into step H. Step 8, which is Scripps. You’Ve got to have scripts in place Jonathan.

Why do you have to have inbound phone scripts, outbound phone scripts, pre-written emails, fa, q’s and call recording? What do you have business coach   to have scripts fa q’s and call recording?

Why do you have to have all that stuff? Will, if you don’t have that stuff, and now it’s just up it’s a people problem right. So if it’s not working at the system is working or is not working, it’s only rely on that person and you are business coach  honestly have no idea what the what the heck is.

People are saying right, but if you have scripts inbound outbound, you have the emails already caught up. Then now you know it’s a system problem.

If it’s working or not working on, if you ever had cuz you, you ought it business coach   because we we actually part of our Thrive time, show business coaching experience.

We will actually do best practice calls for you, I called proof-of-concept call. We will actually use the scripts that you write true for you, so that you can test without the emotional business coach   blow back and push back of your team.

What you do calls for you, like Builders, Training, Academy, exactly Hernandez, yeah they’re doing whatever, and we tracked the calls. You record the calls. We listen to the cost. John. What percentage of the time is the script business coach   good?

The first time we make those. So it is. That’S a rare, rare bird if the script is great first time yeah. I remember a lot of the first script that we wrote clay and when I go back, I love changing.

The scriptures were getting better right right, but I hate change business coach   because I have to take all the first draft of anything is crap. It is the first draft of anything, the best-selling author.

He said the first draft of anything is in this: is a family show, so we can’t say it, but it’s so important that you today that you have inbound calls outbound calls business coach  that you record your calls and that you are absolutely committed to the process of mastering Your call script step 9, an autoresponder pre-written emails when a lead comes in why they have to do that?

What would you want to make sure that you’re contacting business coach  these people these? These are ready to buy right. That’S why they contacted you, so you want to make sure you contact them as soon as possible, and then you want to make sure that it’s already thought out.

So you don’t have to rely business coach   on a team member to say this business coach   is how I feel like there should be answered come in and hot you got to design a sustainable schedule, I’m going to list these out for you fast.

But if you go to thrive time, and you click on podcast, we have all of business coach   the show notes there for all the shows. So you business coach   can find the show notes right there. I also recommend you business coach  subscribe to the podcast we’re here we go, you got to have a daily 30-minute huddle with your team.

You have to do this, your him accountable for specific reasons we list on the podcast show notes to you got to have a weekly group interview got to bring a new

Talent all the business coach   time 3 ongoing staff training for y’all to find your boundaries winter going to Work when you’re, not five, you got to pull all not know non-profit income producing activities out of your schedule, anything that’s a not a profit producing activity, pull it out of your schedule.

Step business coach   11! You got to do weekly group interviews. We talked about that and step 12. You got to buy as much insurance. Is there going to sell you because you won’t have a bad day and not a bad life lot of stuff to learn a lot of showed up to look through it to drive time. Should business coach   I come, it is always guys.

We have four ways we can help all the listeners. We have the podcast, the in-person Workshops, the business coaching or the world’s most affordable business school, which is just a dollar for the first month. Would you little bit less than business coach

Tulsa University last last text, just a little just a little big bang and a big boom, so without any further three two state of State? You have time to go to DriveTime And subscribe to the podcast!


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