Business Broker Industry | What Does the #1 Business Broker In The Country, Say About Clay Clark? “Clay Clark, He Will Take Businesses & Help Them Build Systems, Processes…Books, Podcasts, Training, I Love His Stuff.” – Trent Lee

Audio Transcription

Transcribed with Cockatoo

(Speaker 8)
One other thing that I know we have in common is we’re in the Mosey Nation. We’re both fans of Alex Hormozy. I’m curious, are there others, call them influencers, people that you follow, that you steal things from, ideas from, that you learn from, that have influenced you?

(Speaker 4)
There are some good ones. I’d have to think through that. There’s a gentleman called Clay Clark, named Clay Clark. He has a really, really good set. He’s a business coach. He essentially will take businesses and help them build systems, processes, procedures, has a number of books, podcasts, training.

(Speaker 4)
He puts some really good content out. I love his stuff. And here’s the thing about it. It’s not that he’s inventing or creating anything. It’s that he’s packaging all the best concepts and this is kind of a side tangent but I lose patience with business books now because they have one or two good concepts and they take two or three hundred pages to just you know give it give it to me in 20 or 30 pages. Clay takes all of like the best practices of building and and growing a business And not that he’s creating any of these, a lot of them you could just pick and choose out there and you can get them, but he packages them all together in such a tactical approach that it’s very, you know, his book, he has one book that I used to, I don’t anymore.

(Speaker 4)
In fact, I should give it, but I would, every time I’d sell a business, I would give it as a closing gift to the buyer because it was so valuable. It was, it’s like 500 pages, but it’s just packed. with tactical concepts rather than a book that big that has two or three or four concepts and it gives you all this long history and research. It’s just packed after page after page of really tactical concepts.

(Speaker 8)
That sounds like a good resource. Thanks for sharing that one. Okay. Well, so you have a history seeing from the ground up being involved in deals. You met some brokers, you ran some businesses, you sold some.

(Speaker 4)
And fast forward to today, you’ve been at this, how long have you been a full -time business broker?

(Speaker 8)
I can’t remember if I started in 2017. I think it’s about the same time as me. So we’re looking at a decade. We’re nine years or something like that. I remember it started around the same time. So what’s your experience?

(Speaker 8)
What is it like? Because we have a lot of people that watch this that are buyers, owners, brokers. What’s your experience of being a full -time business broker.

(Speaker 4)
What’s a day in the life for Trent look like? It’s part detective, financial detective, accountant, part therapist, part deal maker, part negotiator, part online marketer, part paralegal. I don’t want to say legal because we’re certainly not doing legal, but you have to have such a vast, You have to have a knowledge of so many different areas to be a good business broker. That’s partly why someone coming right out of high school or college really just, they just don’t have the experience to do it and to do it well.

(Speaker 8)
So it’s a mix of financial strategy, negotiation, people skills all rolled into one day and then you mix it by a bunch of different businesses. Never a dull day as a business broker, right? Is there a certain part that you enjoy more than others?

(Speaker 4)
What’s your favorite part of this gig? Actually putting the deals together. I like getting buyer and seller on the same page where we put an APA, an asset purchase agreement together, or an LOI together, and we’ve come to terms on everything. I enjoy bringing parties together. and that’s partly why I don’t chase the, in business brokering, it’s traditionally, it’s like we’re getting bigger deals, bigger deals. Now you get to a certain point where like, oh, that’s too small for me. I would never touch that little pizzeria.

(Speaker 4)
I still do the small deals because one, They pay the bills. They’re often, not always, they’re often easier to close, but they in turn turn into referrals. But I still get a thrill and I still get joy from putting buyer and seller together and getting on the same page to put a deal together and have it actually work. Now, of course, you have to get it across the finish line, but that same joy, that same thrill, doesn’t necessarily, at least for me, I don’t find that I have a greater thrill or more joy that the deal’s any bigger than it is small.

(Speaker 2)
It’s just putting the people together and that satisfaction of bringing two people together to make something to work.

(Speaker 3)
And I enjoy that on the small or big deals. I’m Glenn Shaw, owner of Shaw Homes in Tulsa, Oklahoma. Started the company in 1985. At that time, it was one employee doing everything, me. I met Aaron Antus in 2007. The top three things that Aaron did for Shaw Homes was he brought in processes that helped us be able to repeat over and over. He brought in unique hiring skills.

(Speaker 3)
He was able to find the right people for the right seat on the bus. And Aaron brought sales techniques that we weren’t familiar with up until that time. When Aaron came, we were selling about 80, 85 houses a year. And during the 16 year period, we saw sales get up over 400. Before I met Aaron, the only sales manager we had was myself. And I was completely unable to perform that job.

(Speaker 3)
And so Aaron brought major changes and great results with them. In the many years that I was building houses before Aaron, I was great at selling if somebody wanted to buy, but they had to be knocking on my door, asking me to sell them a house before I could actually make that sell. I had no sales techniques and no ability to generate sales. Aaron coming in as a natural salesperson just absolutely transformed that and made the sales experience better for the company and better for our buyers. Prior to Aaron, I would work all week for the company. I’d sit in the model home over the weekend, and I had a salesperson or two, but I was actually out there all weekend working that.

(Speaker 3)
Since hiring Aaron, I was able to take my weekends off, even reduce my workload during the week. I went from working 60, 70 hours a week to almost a normal workload. So I’ve been a member of the Builder 20 program in the National Association of Home Builders for 25 years, 20 years. And during that time, I’ve seen a lot of sales managers with the other companies that have been involved. And in my opinion, Aaron is and sharper than any sales manager of any builder that’s ever been in our group.

(Speaker 3)
Now, some markets, they don’t have to try to sell, they just sell themselves. But with the ability to sell and to train and hire, Aaron was better than any of those sales managers. that were in my program. Well, I remember when I considered hiring Aaron many years ago, the thought of spending the extra money was a little scary, but in hindsight, it was one of the best things I’ve ever done. It freed my time, increased our sales, and at the end of the day, increased our profitability beyond my wildest expectations. Years ago, I was concerned that if I didn’t do whatever a customer asked me to do, it might be the last house I sold.

(Speaker 3)
And so over time, we were able to move away from unlimited customization to pre -design options. The problem that we were having in those days is that the customer would tell us what they wanted, but they didn’t really know what they wanted. And we would deliver exactly what they told us to do, and they wouldn’t be happy with it. So as we became more standardized, we give lots of options, but we don’t customize. And in the end, that allows us to sell more homes for better margins than spending countless hours trying to customize in just every avenue of the sales process. We get weekly reports on sales, on profitability, on production, and it provides all the manageable tools that I need to

(Speaker 2)
the company from a 10 ,000 foot level. All right, Thrive Nation on today’s show, what we’re going to focus on is how to grow a successful company. So what I’m going to do is I’m going to pull up a graphic that is the theory of how to grow a successful company. But vision without execution is hallucination. And so if you go to Thrivetimeshow . com forward slash millionaire, you can download a book that I have written called A Millionaire’s Guide How to Become Sustainably Rich.

(Speaker 2)
You can download it for free at Thrivetimeshow . com forward slash millionaire. But you have to actually implement that which is in the book. And so on today’s show, we’re joined by a very successful person in the home building business, a great friend of mine, a man by the name of Aaron Antus. Aaron Antus, welcome on to The Thrivetimeshow. How are you, sir?

(Speaker 2)
I’m doing great, Clay. Thanks for having me on. Hey, so I got to ask you this for people out there that want to prove you’re not a hologram.

(Speaker 14)
First off, what’s the website for your company so people can verify that you are, in fact, a real business? You bet.

(Speaker 2)
It’s shawholmes . com.

(Speaker 42)
S -H -A -W -H -O -M -E -S .

(Speaker 2)
com.

(Speaker 40)
shawholmes .

(Speaker 2)
com. I’m pulling it up. shawholmes . com. Pulling it up. That’s the website, shawholmes .

(Speaker 2)
com. And when you and I met, before we met, you had been already very successful as a home builder. You turned your dream of being a home builder guy into reality. Yeah. And so how many homes had you sold, or what kind of sales had you done? and your career as a home builder guy before you and I even met?

(Speaker 2)
Before we met, probably about $750 million in sales prior to meeting you. And then you did, the year we first started working together, what were the sales totals that year?

(Speaker 41)
Uh, we were at like 19 million 19 million.

(Speaker 2)
And then when you ended 20, uh, 22, obviously we’re in 2023. And so we’ll see how this year ends, but as far as ending 2022, how much sales did you do last year at the end of 2022? Uh, 2022, we were at like 84 million. Okay.

(Speaker 34)
So from 19 million to 84 million, 84 million.

(Speaker 2)
And what we’re going to try to do is kind of demystify the plan here. OK, so here we go. So establishing revenue goals. Yep. When you and I first started working together, we started off with a 13 -point assessment. We went over your goals.

(Speaker 2)
I’m not going to ask you to share your goals on the air, but why is it important that you have goals? Well, I mean, goals are sort of your guideposts that, you know, you set something out there in front of you and you start chasing after it. And without that, you’re just kind of floundering in mediocrity. You don’t have any reason to get up in the morning and really get after it. And so, you know, I think goals are, you know, it’s, it’s, you can have lots of different types of goals. And we’ve talked about a lot of this.

(Speaker 2)
We’ve talked about, you know, having financial goals and having, you know, fitness goals and having friendship goals and just all these different areas. I know you’ve got the F6, you know. So that’s kind of something that, you know, we touched on very early on. You asked me, like, is the goal, is one of your goals more income or is it more time? And so I said, well, really, at this point, it’s more income. And then later, it became more time.

(Speaker 2)
So it’s changed over the time I’ve known you since 2016. We’re going on seven years. And the income went up considerably. So now it’s turned in the last couple of years towards more time. Now, the breakeven numbers, again, I’m not asking you for the numbers on the show, but you guys have a lot of fixed costs. I mean, if you go to shawhomes .

(Speaker 2)
com, you’ve got framers, you have plumbers, you have tile people, you have so many skilled people, you have a full -time sales team, you have an admin staff, and if you don’t sell a house, you still have the service of the land, you still have all the overhead. Why is it important for every listener out there to know their break -even point? How many deals they need per month just to break even? Well, yeah, because you’re going backwards real quick, and it doesn’t take very long if you’re at the beginning of your business. doesn’t take very long for you to be in a place where you know the creditors are knocking at your door and you’re you know you can’t pay your bills and all of a sudden you’re going to lose all your your for us all of our trades all of our suppliers are going to start backing out so you know you’ve got to know what that number is that lets you tread water so that you know, okay, this is the worst case scenario, everything above that, at least I’m into the profit zone. So, you know, you go out of business pretty quick.

(Speaker 2)
Uh, most businesses don’t last more than just a few months if they get below that breakeven number. So now folks, again, these might seem like simple steps, but they’re all the linear steps you have to take to create time, freedom, and financial freedom. And if you want to grow your company, this is how you do it. Box number three, though, is you have to know the hours you’re willing to work. Now your credible wife is, is here off camera for accountability. So at any point, You know, she could yell like, amen or boo, but you guys are on the same page with the hours you’re willing to work.

(Speaker 2)
And you guys, as a couple, I want to brag on both of you. You guys both committed to sacrificing time and energy and a lot of things to get to where you’re at in life. And then as you had your children, you raised them, you decided to vote to vote. time to raising said kids. And now that your kids are older, you’re devoting time to raising these kids.

(Speaker 40)
So it’s not like you abdicated being a parent while also growing a company.

(Speaker 2)
You did both well. Let me get your thoughts on sitting down with your spouse, if you’re watching this today, or your significant other and making sure you’re on the same page about how many hours per week you’re willing to work. Well, yeah, I mean, you don’t want to grow a business to make a whole bunch of money just so you can split it in half later. Oh.

(Speaker 29)
Because that’s kind of what happens when you don’t work out those details ahead of time.

(Speaker 40)
And so my wife and I have been married 25 years.

(Speaker 2)
We’ve been together for four before that. And so yeah, sorry, 26. Did I just say 25? 26. I hate to do this to you. I just got in trouble.

(Speaker 2)
Your wife just turned 27 on Thursday.

(Speaker 14)
And what you said is 100 % false.

(Speaker 2)
OK, so the unique value proposition here. Now, let’s talk about this. Whether it’s growing a home building company, or a dog training business, or a haircut chain, or a carpet cleaning franchise, or whatever business we’re involved in helping to grow, you have to sit down as a listener out there, as a business owner, and you’ve got to figure out what makes your company unique. Absolutely. So I want to ask you, what makes Shaw Homes unique in the marketplace with other home builders? Yeah, we have more furnished and decorated model homes than any other builder in the market.

(Speaker 2)
So a lot of times people, when they walk into a home and they’re trying to decide if they like the floor plan, the layout, whatever, They usually most builders in our market have an empty house that they walk into.

(Speaker 29)
It’s just kind of echoes when you walk through it.

(Speaker 2)
There’s no furniture or anything. And we completely, as you can see in this little video here, we completely furnish and decorate it, make it beautiful. We are the most award -winning builder in the state of Oklahoma. That’s true. We’ve won like five times as many awards as any other builder in the market.

(Speaker 14)
Definitely, that is one of our big takeaways.

(Speaker 2)
And I’m going to throw you under the bus real quick, and I don’t mean to do this super passively aggressively. It’ll just be more of a subtle passive aggressive. When I met you, you guys had all these awards, but no one knew. That’s true. It was like this weird, bizarre thing where you had all these awards. I remember talking to you, and I’m like, what makes you guys different?

(Speaker 2)
And you’re like, you know, we do a good job. And you’re being nice about it. You’re a good salesperson.

(Speaker 35)
But I said, well, I mean, tell me about the awards.

(Speaker 2)
And you’re like, well, we got this award. That award, this award, like 45 minutes later, it’s like that award, this award, I need to shave now, this award, that award, I need to go brush my teeth, this award, that award, I want to go mow the lawn now, this award, that award, I think I’m retiring, this award, my kids are turning 18, I can see it, this award, you’re just going, and this award, and that award, and so we put those on the website and that helped, and the other thing you guys were, we needed to change, was all these people were saying great things, but we didn’t have video reviews of them saying it on camera. Right? So it was like your online reputation didn’t match your real world reputation. It’s so much good momentum there.

(Speaker 2)
And so many people loved you guys. And now you guys have, would you say a hundred video reviews? Oh, gosh, I would say more than that.

(Speaker 39)
We’ve got, yeah, we have a lot.

(Speaker 2)
You can just keep scrolling and scrolling and scrolling. And this is actually all that’s on this page. If you go to our YouTube channel, we have way more than this. So, yeah. So again, and this is all the stuff you’re going to grow a successful company, folks. Step one, you got to figure out your revenue goals.

(Speaker 2)
Step two, you got to figure out your breakeven goals. Step three, sit down for an hour of power. Sit down with your spouse. Make sure that you guys are on the same page of your hours you’re willing to work. Step four, unique value proposition. Figure out what it is that makes you unique.

(Speaker 2)
in -depth guide that you can download for free at thrivetimeshow . com, forward slash millionaire if you get stuck. Next box, you gotta improve your branding, your website, your one sheet, in your case, model home presentations, business cards, social media branding, everything that a customer sees needs to be first class. And I was talking to a guy named Ronnie Morales today, and it’s Morales Brothers. I think you met him at a conference. He told me this, and I’m not slamming Ronnie.

(Speaker 14)
Ronnie, if you’re listening, I’m not slamming you.

(Speaker 2)
This is the real thing. Ronnie said he listened to our show for seven consecutive years before ever reaching out. And now he’s reached out and he’s up 57 % in about eight months. That’s awesome. And we’re going to put his story on part two of today’s show because he’s in Texas and he’s seven years behind you. But he’s doing a great job.

(Speaker 2)
What do you think that thing is where people have bad branding and we’re not aware of it? Someone hasn’t brought it to our attention? What causes bad branding? You know, the number one thing I hear business owners say is, well, you know, I don’t really need good branding because I sell everything by word of mouth. I’ve got such an incredible reputation that everybody just comes to me by word of mouth.

(Speaker 2)
And then it’s like, okay, yeah, but how much business did you do last year? Well, not very much. And I’m really unprofitable, but I’ve got great reputation out there and I get a lot of word of mouth. So when people switch over to starting to improve branding, I know you helped us a lot with that in just creating a lot better looking website, creating a, you know, we’ve got an office environment now that is when people walk into our model home, they are blown away. We truly wow our customers when they come to our model homes. It’s a one of a kind experience in the state of Oklahoma.

(Speaker 2)
And the process of that, you know, just going through branding it so that it looks really top -notch. And, you know, that includes everything from, you know, marketing to all of your senses and everything else. So it just really brought us to another level. And when the customer comes in and experiences us after having walked through other builders’ homes, they usually come in and go, you guys are just on a whole nother level. It’s sights, sounds, smells, experiences, everything that your customer sees, they’re grading you on. And you might not know that they are even judging you because they’re not filling out the form.

(Speaker 2)
And I have a funny story to share with you that’s kind of sad. I was working with a fitness guy years ago, and I’m not going to tell you what study he’s in or what study, folks. I know you want to know, but I’m not going to tell you. And he filled out the form because his wife wanted him to schedule a 13 -point assessment. He did not want to. And he tells me, Clay, honestly, I’m just doing the call because my wife wants me on the phone.

(Speaker 2)
I don’t really get leads from social media. I don’t get leads from marketing. I get all my leads word of mouth, like you were saying. And I said, well, let me just do this. Let’s just, um, this first month working together, let me get all the passwords for your Facebook, your Google, your YouTube. And I’m just as the first month we are, we just, with every single client, we optimize your YouTube, your Facebook, your Instagram.

(Speaker 2)
your Twitter, all that. We log on. This is a fitness guy.

(Speaker 14)
He was spending like 400 bucks a week, every week on ads.

(Speaker 2)
And he hadn’t known, he wasn’t aware, that every time a lead came in, it got stuck in Facebook and went to an email address that he wasn’t checking. So think about this. And it’s like 15 to 20 leads a week for years, this guy had. That’s not good. And so I’m going, you’re spending $20 ,000 a year on ads that you’re not getting anything from. And are you aware that the phone number on your site rings to a phone that’s no longer a real phone?

(Speaker 2)
And I’m serious. This was real.

(Speaker 38)
And then he had before and after photos where somebody had had the idea of let’s get before and after photos, you know, where you interview someone before they start working out.

(Speaker 2)
Yeah. But then they never completed the thought. You know what I’m saying? I do where it’s like they interview him about getting in shape, but then they never actually like aired the part where they’re in shape. Oh, no. So it’s just sort of like an interview with people that are not in shape.

(Speaker 2)
And I’m like, and again, he’s busy guy, busy entrepreneur, that kind of stuff is very common. It’s kind of laughable if it’s not your company. But OK, next box, you got to determine your customer acquisition costs. How much does it cost you to get a customer? So Aaron, you guys run ads on Google, on Facebook, on retargeting ads. You have massive signage.

(Speaker 2)
There’s a lot of stuff you do. Why is it important to know how much it costs you, at the end of the day, to get an actual new buyer of a shawl home? Well, because if you want more of those, you know what it costs to go generate more of those. And it’s… You know, it’s a cost where it’s like, okay, well, you know, I’m down in sales this month or this quarter or whatever, and I need four more sales to make it a good quarter here before the end of the quarter. And it’s like, I know I can go put money into that and it’s going to cost me X number of dollars per customer to get there.

(Speaker 2)
And so then it’s just a matter of, do I want to spend that money to get to that point? So, you know, for us, it’s, you know, a pretty high number because it’s a lot, it’s a big ticket item. But for some people, it might be, you know, very small to get that, you know, each customer. But for us, You got to know what the number is, because ultimately, that goes into the price of your product and whatever you sell. We’re doing homes. That is one of our line item costs in our homes.

(Speaker 2)
That’s a cost. Yeah. Now, if you go to any of the businesses that I’m involved in, you go to eitrlounge . com forward slash staff. I put in the password here. Once I put in the password, I have all of the documents needed to run the company.

(Speaker 2)
And they’re all saved. So the checklist for the manager, the opening checklist for the assistant manager, the bathroom cleaning checklist, everything needed to grow the companies all in one place. And therefore, the business, everybody who works there knows where to go to find those documents. This is the kind of stuff that fires me up, and it makes other people crazy.

(Speaker 37)
Oh, yeah.

(Speaker 2)
So with the conferences we do, if we ever do a conference that’s out of town, I have a checklist of stuff I print out. I know it seems kind of crazy for people, but this is real. I put it out, and it’s like, OK, socks. If I’m gone for four days, I want to have 12 pairs of socks. Why? Because it could be hot.

(Speaker 2)
I don’t know. could get wet. I don’t know. I have a list of deodorant and socks and shaving and I have a laptop and a backup laptop and I have patch cables and XLR cables and we bring three, you’ve seen all this stuff, but it’s multiple monitors, backup monitors, it’s Backups for everything. When you guys build a Shaw home, you’re not moving off a guesswork. There’s blueprints.

(Speaker 2)
There’s plans. There’s systems. So houses don’t fall down. There’s somebody out here listening right now that doesn’t have systems in place. They don’t have checklists. They don’t have it.

(Speaker 2)
And so they have to think about everything all the time, because if not, they forget a step. What would you say is the importance of having taken the time to have built these systems now? It is the night and day difference between what around like your hair is on fire every day, constantly playing firefighter, or you know, you hear people say, I’m up to my armpits in alligators, you know, it’s because you don’t have systems and processes. And every time at Shaw Homes, every time that we have a problem come up, we automatically go, okay, what step in our system did this fall apart in? And what’s broken in that step?

(Speaker 2)
And how can we fix it? So it never happens again. So we go fix the process. You know, we address the problem for the customer, but then we go back after that and we go, how do we fix the process so we don’t repeat this problem? And the business owners that are running around with their hair on fire all the time, it’s because there’s no systems, no processes. Everything is urgent.

(Speaker 2)
Everything is hair on fire. Correct. chaos world that you live in. And if you’re going to build homes for a living and build a lot of them, you cannot live in that chaos world. Now, this next box, I get excited about all these boxes. This is what I get excited about.

(Speaker 36)
This right here is what I care about.

(Speaker 2)
OK, the next box is management and execution.

(Speaker 34)
You have people on your team, and I’m just going to give some examples.

(Speaker 2)
And I hope this benefits somebody out there listening. You have people on your team. It’s their responsibility every time that you do a new house, they go out there and they design or they get the blueprint on the website. They get the new design of the home, because people want to see floor plans.

(Speaker 35)
So somebody’s job is to get those up there.

(Speaker 2)
Yes. Somebody gets photos of every house that you guys are building. Yeah. Somebody gets videos of every house. Somebody puts them all up for sale. Somebody answers the phone every day.

(Speaker 2)
Somebody calls the leads every day. Every day. Somebody cleans the bathroom every day. Somebody builds the houses every day. Now, this is what I find, and I’m sure none of our listeners can relate to this. Some of our listeners, they don’t fire people and then nothing happens.

(Speaker 2)
So work with me on this. There’s listeners out there that I talk to them every day because we do free 13 point assessments. So I talk to two or three people a day who go to thrivetimeshow .com. com. They want to schedule a consultation.

(Speaker 2)
And the other day, you heard me talking to Jordan. I said, Jordan, go ahead and keep setting those. He’s setting an appointment with someone who’s definitely not a good fit. And you could tell he had a little question if that was OK. And I said, I would rather you set an appointment with somebody than not, because I don’t know if who’s a good fit or not. But the idea though is I sit down, I was talking to a guy the other day and he was like, you know, the reason why my team did not get Google reviews or videos reviews this week is because we fired a guy.

(Speaker 2)
And I go, cause I’m just asking him, you know, where are we stuck? What’s your biggest limiting factor? I have a big process I go through in my evaluation. I said, who calls the leads? He’s like, well, normally I have a person that calls the leads, but we just fired her. And I mean this, I’m going, how long have you been in business?

(Speaker 2)
This guy’s been in business for over 10 years and he’s reaching out for help. Good person. We’re trying to help him. I think it’s going to be a good fit. But, so I said, so basically, everybody follows the systems until they don’t work there anymore, and then no one does the systems. And you go back and forth vacillating from things being done to not being done.

(Speaker 2)
And one of my favorite things about working with you guys is that you’re honest people. What does that mean? You do your best to do what you say you’re going to do, and you hold yourself and the employees accountable. Absolutely. But what would happen if every week you If somebody wasn’t performing, you remove them from the position, and then the houses weren’t built for the week because something wasn’t going well, or because maybe a salesperson wasn’t performing at the peak, you let them go, and the next thing you know… What would happen if you managed your company that way?

(Speaker 2)
It would be a disaster. I mean, I can’t just fire my superintendent without having somebody already ready to take over all of those responsibilities, because I’ve got materials showing up at the job site today, tomorrow, and the next day. trades showing up who need some supervision, need to know what they’re supposed to be doing. If I fire that guy, with no warning, somebody else has to come fill in that position. So, you know, for us, we try to never have that gap happen.

(Speaker 2)
And, you know, sometimes it’s like you know that you’re going to need to fire somebody and you can see the writing on the wall. Right. But you want to get the next person up and ready to go before that happens. And you guys have a weekly meeting. So we talk a lot on this show from an employer perspective. But how frustrating would it be to be an A -player employee and you’re working for a C -player boss?

(Speaker 2)
You know, a boss that doesn’t have a staff meeting, that’s not organized, that doesn’t pay people on time, that’s constantly emotional. I see that a lot.

(Speaker 17)
And so management is a learned skill.

(Speaker 2)
And thankfully, you know, when I first met with you, you’d already really mastered, in my opinion, managing people. But this next box is where I thought we needed some help was to build a system for constantly recruiting new people because certain people work for Shaw Homes for three years or four years, and then they want to go move, they want to have a baby, they want to stay home, they want to get a new job. And even though you have low turnover at Shaw, certain people get to their expiration date and it’s time for them to move on to something else. And because we didn’t have a process in place at Shaw at that time to consistently bring in a pipeline of new people, it made it difficult to do the management that was needed. Can you talk about the importance of implementing a human resources program for hiring, inspiring, training, and retaining good people? It’s huge.

(Speaker 2)
I mean, that was definitely an Achilles heel for us. And you helped us a lot with that. You know, putting in a, you know, where every single week I’m seeing, you know, potential candidates that could come work for us. And they’re job shadowing and seeing what it’s like to work in our company every single week. Yep. It does multiple things.

(Speaker 2)
It helps the people who work there to know, hey, there’s other people who desire to come work here. And, you know, if I’m not doing my job, I might get replaced. So there’s a little bit of that. bit of that. And then it’s also a thing of, you know, the people who are shadowing get to see the job being done by people who are happy doing their job. And it helps them to want to come be a part of Shaw Homes.

(Speaker 2)
I’ve got a very long list of people right now in every single position that would be excited to come work for us. If I did all of a sudden find myself with an opening, you know, because occasionally people leave with no notice or whatever, you know, something happens, family emergency, whatever. Right. And you have that, oh, I need to replace somebody immediately. And the great thing about it is I have a whole bunch of people that I could plug into that position very quickly because every single week I am interviewing. Now, the next box here is you got to do your accounting.

(Speaker 2)
And in order to earn millions, you have to automate your accounting. What does that mean? You have to have a system in place for making sure you price your products and services correctly, and that you pay yourself first, that you set aside a set amount of money to pay yourself and your staff. And all these things work together. And what I find is people ask me, often just not knowing. They come from a place of a good heart.

(Speaker 2)
They don’t know. They say to me, Clayton. What is the most important step in growing Shaw Holmes? I’ve heard Aaron on the show. He’s a great guy. Clay, I’ve heard PMH OKC on the show.

(Speaker 2)
Clay, I’ve seen Oxyfresh on the show. What was the most important thing they did? And to me, that’s like asking a hiker, what was the most important step you took to get to the top of that mountain? Well, it was the one we took there an hour ago. I took a left step. So it’s like asking a baker, what’s the most important ingredient?

(Speaker 2)
Is it milk? Is it sugar? Is it eggs? It’s like asking a farmer, what’s the most important thing, feeding the animals or watering them? What’s the key to your success? There’s just certain questions that I understand people want to know, but all of this has to work together, and nothing works unless you do.

(Speaker 2)
So I have three final questions for you. For anybody out there that’s thinking about scheduling a consultation, a free consultation, with Thrivetimeshow .com com and myself, obviously they’re stuck with me if they fill out the form. I’m the only person that does 13 point assessments. I believe we, I’ve seen it since 2005, we help people decrease their costs, increase their time, freedom and profits.

(Speaker 2)
What would you say is the benefit of scheduling that 13 point assessment? Well, actually, the 13 -point assessment was very eye -opening for me. You asked me a lot of tough questions that I probably should have been asking myself and wasn’t. And so as we went through the questions, I was like, I think at every question you asked me, I was like, oh, that’s a good question. I was like, hang on. Let me think about that for a minute.

(Speaker 2)
So I find that it kind of helps open your eyes to, you know, Hmm, these are some things that I know I have some areas of weakness. And then there were, I think, a couple of the questions where I was like, Oh, I know the answer to this one. I got this one, no problem. But it helps you sort of identify, I walked away having identified areas of strength and areas of weakness, even though that really wasn’t the purpose of the phone call, necessarily. It helped me to see that. And then I was like, Hmm.

(Speaker 2)
I think I have a need in a couple of these areas, and I didn’t really know what to do for myself. I didn’t have the answers. You know, in part three of today’s show, part two, we’re going to show the Ronnie Morales story. On part three, we’re going to do a testimony with Myron. And Myron just bought his first Lamborghini today, and he’s super fired up. And so Myron’s about six years down the path.

(Speaker 2)
We’ve been working with you for about eight years, whereas Ronnie’s been with us for less than a year. And it’s at a certain point that we have to take action. Knowledge without application is meaningless. What would you say to somebody who’s like, you know, it’s $1 ,700 a month. And you know, I’m spending that much right now on random ads and that much money on, uh, random regrettable purchases at the gas station. And, you know, a lot of iTunes I’m downloading, I’m spending $1 ,700 a month on various things.

(Speaker 2)
And I don’t know if I can afford it because I’ve just bought another vehicle that I can’t afford, but I’m leasing it, you know, would you say to anybody who’s kind of on that fence? I mean, I would say you need to do it. I mean, it has been a game changer for us. I don’t know why you would sit there and think $1 ,700 a month is too much money to spend. Go find the money somewhere.

(Speaker 2)
Go empty out your sofa cushions. Go sell the stuff that you have in your house that you’re not using. I mean, go. get whatever you need to do to get to that place, you need to find that $1 ,700. And I will say this. that cost was very quickly replaced with the extra money we were making.

(Speaker 2)
And I’ve seen, I’ve actually seen, because I’ve been around you for a long time, I’ve seen a lot of your clients come in and right off the bat, they’re real nervous about, am I going to be able to, you know, because maybe they’re a smaller company or whatever. And they’re like, I’m wondering if I’m going to be able to handle this $1 ,700 a month. And then I see them six months later and I’m like, how’s it going now?

(Speaker 16)
And they’re like, Man, we’re just hitting record after record.

(Speaker 2)
I have referred several business owners to you.

(Speaker 34)
And they’re doing great.

(Speaker 2)
That are killing it. And that, you know, I’ll give one example. I won’t name the person, but I did send one of my very good friends to you who was on the verge of losing his business because he just wasn’t able. He had bought another one of the shops of what he does. He opened it, and it was not profitable. And it was going to take under both of his shops.

(Speaker 2)
And I sent him over to you. And I remember about three months later, I asked him, how’s it going? And he goes, man, we just had a record -breaking month. This was amazing. And by the way, he said, first, he just hit another record -breaking month, just so you know. Yeah.

(Speaker 2)
And I know right now, not only does he have way more income, but he has a lot more time freedom because he’s been working with you for many years now. And so it changed his life just like it changed my life. I would say, if you’re thinking about doing a 13 -point assessment, stop thinking. Dial the phones. Pause this video. Make the phone call.

(Speaker 2)
Reach out to Clay. Get it started right now. Now, final question I have is, I think people look at oxyfresh . com, and they go, man, there’s 500 locations now. Yeah. And they look at Elephant in the Room, and they go, there’s five brick -and -mortar locations now.

(Speaker 2)
They look at Shaw Homes, and they go, you know, these are big success stories. I don’t know that I can do it. What would you say to somebody out there that just feel like they might not have the, like, all this stuff they’re going to learn is going to be over their head, too complicated. What would you say? I would say the information, the ideas are easy. It’s the application that is difficult for people.

(Speaker 2)
The ideas that you share, there’s nothing that’s like, oh my God, I don’t have a PhD, therefore I can’t do it. I feel like it’s all very, very simple stuff. But it is a lot of action to get traction. And you’ve got to get the action going. And I think if somebody has diligence and discipline or can learn diligence or discipline, they’re going to do extremely well.

(Speaker 14)
And it’s not about education.

(Speaker 2)
It’s about action. Now, Aaron, I got one thing I want to say, and then we’re going to wrap up today’s show with a boom. Because boom stands for big, overwhelming, optimistic momentum. And that’s what’s required to have success. Um, you know, people watching this, they’re going, Aaron, you know, he looks like a normal guy. Well, that’s true.

(Speaker 2)
Oh, they say, well, he sounds like a normal guy. Sounds like an all right guy. You know, that’s true. But the one thing you can’t quite picture on the show, and I want to just give that gift to you folks who are watching is Aaron smells tremendous. It’s like a, it’s a, it’s like a, if you had smell a vision, if you could just get up there and just. smell that it’s incredible and it’s really it’s it’s his aroma that allows him to achieve massive success so unless so if you’re out there and you’re going what’s the secret sauce it’s not a sauce it’s more of just a smell so uh i don’t know if you qualify to have the kind of success he has unless you smell like he smells it’s a really tremendous smell okay let’s do this thing with the boom here we go three two one boom well thrive nation we have an opportunity all the time we have Okay, Aaron Antis, guess who’s joining us for the December 4th and 5th 2025 Thrive Time Show Business Growth Workshop.

(Speaker 20)
Santa Claus?

(Speaker 18)
No, we will not be joined by Santa Claus, but we will be joined by Eric Trump, the son of the 45th and now 47th president of these United States.

(Speaker 2)
And yes, Amanda Grace will be in the place. And yes, Dr. Stella Manuel will be there, so you know it will go well. Yes, we have Mel K in the house. Pastor Phil and Tammy Hotzenpiller will be hosting this event at their beautiful church right there in sunny Anaheim, California. Yes, folks, make this a December to remember. Make this a December to remember and join us at the two -day interactive business growth workshops.

(Speaker 2)
For over 20 years, folks, I’ve been hosting business growth workshops where we’re going to teach you marketing, sales systems, human resources, accounting, social media marketing, branding, sales training, search engine optimization, accounting, workflow development, financial management, all this and more. How do you get tickets? Go to thrivetimeshow .

(Speaker 16)
com.

(Speaker 2)
Again, how do you get tickets?

(Speaker 28)
Go to thrivetimeshow . com.

(Speaker 33)
I’m Ron Burgundy.

(Speaker 32)
He needed someone to run the companies for him.

(Speaker 2)
And so the man that runs the Trump organization for Donald J. Trump, as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow

(Speaker 30)
mapping, how to build, I mean everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages Billions of dollars of real estate and thousands of employees is here to teach us how to do it.

(Speaker 31)
You are talking about one of the greatest brands on the planet from a business standpoint.

(Speaker 2)
I mean, who else has been able to create a brand like the Trump brand?

(Speaker 30)
I mean, look at it.

(Speaker 2)
And this is the man behind the business for the last, pretty much since 2015. He’s been the man behind it, so you’re talking, we’re into nine going into 10 years of him running it, and we get to tap into that knowledge. That’s gonna be amazing. Now, think about this for a second. Nothing is over until we decide it is! Was it over when the Germans bombed Pearl Harbor?

(Speaker 2)
German? Forget it, he’s rolling. And A over now! and it’s $500 for a VIP ticket. Now, we only have limited seating here. Whoa! There’s a lot of togetherness and closeness, camaraderie.

(Speaker 2)
So again, if you want to get tickets for this event, all you have to do is go to thrivetimeshow . com. Go to thrivetimeshow . com.

(Speaker 14)
When you go to thrivetimeshow . com, you’ll go there, you’ll request a ticket. Boom.

(Speaker 2)
Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number. It’s my cell phone number. My personal cell phone number. We’ll keep that. private between you, between you, me, everybody.

(Speaker 2)
We’ll keep that private. And anybody, don’t share that with anybody except for everybody.

(Speaker 29)
That’s my private cell phone number.

(Speaker 2)
It’s 918 -851 -0800. 918 -851 -0102. I know we have a lot of Spanish speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918 -851 -0102. That is not actually bilingual. That’s just saying Juan for a one.

(Speaker 2)
It’s not the same thing. I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show Workshop? So Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it.

(Speaker 2)
I’ll tee up the thing and then you tell me what you’re going to learn here, okay? Okay. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there, like the Trump brand, right?

(Speaker 2)
You want to get that brand out there. It’s like, how do I actually make people know what my business is?

(Speaker 14)
and make it a household name.

(Speaker 2)
You’re going to learn some intricacies of how you can do that. You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results.

(Speaker 2)
We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, people are, you either have great people or you have people who suck. So it could be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge.

(Speaker 2)
But if you have the right systems, you have the right processes, and you’re really good at selecting great ones. And we have a process we teach about how to do that. find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction. the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization.

(Speaker 2)
We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized?

(Speaker 2)
How do you do organization? How do you build an org chart? everything that you need to know to start and grow a business will be taught during this two day interactive business workshop. Now let me tell you how the format is set up here to get folks this is a two day interactive 15 minute Think about this, folks. It’s two days. Each day, it starts at 7 a .

(Speaker 2)
m. and it goes until 5 p . m. So from 7 a . m. to 5 p .

(Speaker 2)
m. , two days.

(Speaker 28)
It’s a two -day interactive workshop.

(Speaker 2)
The way we do it is we do a 30 -minute teaching session, and then we break for 15 minutes for a question -and -answer session. So, Aaron, what kind of great stuff happens during that 15 -minute question -and -answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars And you go in there and they talk in vague generalities and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing.

(Speaker 2)
And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15 minute break to stretch. And this is also your opportunity to meet some of the great speakers like Pastor Dave Scarlett.

(Speaker 2)
You could meet Amanda Grace. You could meet Dr. Stella Emanuel.

(Speaker 13)
You could just grab a coffee.

(Speaker 28)
You could find some alone time.

(Speaker 27)
You could get lost in the bathroom.

(Speaker 2)
You could try to go and get a photo with one of the speakers. You could try to photobomb a photo where someone else is getting a photo with the speakers. You could go attempt to find your phone, wallet, and your keys.

(Speaker 26)
That’s a good idea.

(Speaker 25)
That means you have less than 3 % of our population that’s even self -employed.

(Speaker 2)
So you only have 3 out of every 100 people in America that are self -employed to begin with. And when Inc. Magazine reports that 96 % of businesses fail by default, By default, you have a one out of a thousand chance of succeeding in the game of business, but yet the average client that you and I work with, we can typically double this. I’m just no, no, no hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up.

(Speaker 2)
But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. Yeah.

(Speaker 13)
Double. And you say double.

(Speaker 2)
Yeah. There’s businesses that we have tripled. There’s businesses we’ve grown eight X. There’s so many examples you can see. at thrive timeshow . com but again this is the most interactive best business workshop on the planet this is objectively the highest rated and most reviewed business workshop on the planet add to that eric trump the man that runs the trump organization you say clay i still i’m not going to get a ticket unless you give me more okay fine we’re going to serve you the same meal both days true story we have we cater in the food and because I keep it simple. I literally bring him the same food both days for lunch.

(Speaker 2)
Who’s with me? Let’s go! Come on!

(Speaker 24)
It was an incredible Mexican restaurant.

(Speaker 2)
That’s going to happen. Someone says, I want more! This is not enough. Give me more. OK. I’m not going to mention their names right now because I’m working on it behind the scenes here. But we just continue to add more and more success stories.

(Speaker 2)
So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, You want a life -changing experience.

(Speaker 14)
You want to learn how to start and grow a company.

(Speaker 23)
Go to Thrivetimeshow .

(Speaker 22)
com.

(Speaker 2)
Go there right now. Thrivetimeshow . com.

(Speaker 21)
Request a ticket for the two -day interactive event.

(Speaker 12)
Again, the event’s going to be on December 4th and 5th in sunny Anaheim, California. Great weather. Make this a December to remember.

(Speaker 20)
Eric Trump, the man who leads the Trump Organization.

(Speaker 11)
It’s going to be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event.

(Speaker 6)
I think it is incredible.

(Speaker 10)
And there’s somebody out there right now, you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin.

(Speaker 18)
I think that’s going to change your life.

(Speaker 6)
I promise you this will be 10 times better than that. It’s like I picked the wrong week to quit smoking. Don’t do the smoke your way to thin conference. That is I’ve tried it. Don’t do it. Chain smoking is not a viable.

(Speaker 6)
I mean, it is life changing.

(Speaker 10)
It is life changing. If you become a chain smoker, it is life changing. Best weight loss program.

(Speaker 6)
Right.

(Speaker 19)
Not really.

(Speaker 6)
So if you’re looking to have life changing results in a way that won’t cause you to have a stoma, get your tickets at Thrive Time Show dot com. Again, that’s Aaron Antis. I’m Clay Clark and reminding you and inviting you to come out to the two -day interactive Thrive Time Show Workshop in beautiful Anaheim, California. I was here in 2018, and it changed my business, and I built another business, and now I’m here to do it again with this business.

(Speaker 18)
Yeah, I’m a brand strategist, and it’s been really easy to go to a lot of events like this and just leave really in your head what to do next.

(Speaker 1)
There’s the strategic, step -by -step, real -life implementation that we can do to our business, and it’s so great to be here. I’m very excited that Eric Trump is here. That is going to be epic. My name is Erica and it has been an amazing year. The conference, I’m learning so much. Everything is perfect for me.

(Speaker 1)
Clay Clark, man, he is one character. That’s a good word for him, character.

(Speaker 9)
Yeah, that is it. Good, driven, smart, and I’ve never met a guy who was so hyper all the time.

(Speaker 7)
He’s doing so much good. And then I met his mother. And she just says, she just lets him be Clay Clark. I mean, so he’s endorsed by his mother and he’s doing magnificent work.

(Speaker 1)
So it was great meeting you out there and all the people that he surrounds himself with.

(Speaker 9)
His Clay Clark starts his days at five o ‘clock in the morning.

(Speaker 17)
Oh, it’s incredible.

(Speaker 1)
Yeah. He’s, he’s like, he’s, he’s a machine.

(Speaker 5)
He’s a machine. But his, you know, I got, I have problems with my company starting at nine o ‘clock. Yes. about hundreds of people showing up at 5 a . m. in Tulsa, Oklahoma.

(Speaker 5)
Man, he’s a leader of a leader. He’s a fantastic young man. No, he is. And the greatest thing that will come out of all of it, aside from winning the presidency of the United States, we’ll get to that in a second, was an everlasting friendship between Clay and I, because I’m telling you, there’s not too many people in the world that have this connection. backbone and his tenaciousness and his perseverance.

(Speaker 6)
And so buddy, I love you. And to General Flynn, thank you.

(Speaker 2)
You guys are incredible. You guys are incredible warriors. You guys are incredible, incredible warriors. So thank you, my friend. Clay Clark is here somewhere. Where’s my buddy Clay?

(Speaker 2)
Clay’s the greatest. I met his goats today. I met his dogs.

(Speaker 1)
I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing.

(Speaker 1)
4 ,000 % from February to February. Now, I can better that. Okay, Clay, I don’t think you know this. I don’t think you know this. I’m pinching myself, and if I cry, forgive me. In the last two and a half days, We have bettered our entire month of February and the last two and a half days.

(Speaker 1)
So and the phone’s blowing up. Everything’s just blowing up. Well you’re right. It is like a rocket ship. So we’re pinching ourselves. I learned at the Academy at Kings Point in New York Octa nonverbal.

(Speaker 1)
Watch what a person does. not what they say. Under siege my family’s fight to save our nation. So you go to Amazon right now. You buy a copy of the book and you just text a screenshot of your proof of purchase to my cell phone number, 918 -851 -0102.

(Speaker 2)
So text my number, 918 -851 -0102. So again, step one, you go here to amazon . com, you buy a copy of the book Under Siege, then you just text a screenshot of your purchase, your proof of purchase. You text my number, 918 -851 -0102. You have a chance to win a dinner at Mar -a -Lago with Eric Trump and myself, and there’s more. Mar -a -Lago right there, just for your viewers.

(Speaker 2)
It’s the most exclusive private club in the world.

(Speaker 16)
$2 million to get into, just base membership fee.

(Speaker 2)
And I promise we’re gonna make your night absolutely incredible. Clay goes, listen, why don’t we do this? Why don’t we put it out to all the amazing reawakened people, all the people who supported us all around the country, all around, you know, at every one of these conferences who adore your family. You know, we’ve got to beat the New York Times. The New York Times is gonna do everything they can. Even though we’re number one on Amazon right now, we just hit number one this morning.

(Speaker 2)
New York Times is gonna do everything they can to keep you from being number one bestseller. You know that, I know that, you know the games that they’re willing to play. But Clay goes, why don’t we do a couple things? First of all, I love having dinner with Clay. He’s the greatest. Second of all, why don’t we bring one of the amazing people that I guarantee you I’ve been in front of at all these events.

(Speaker 2)
Why don’t we bring a couple to dinner at Mar -a -Lago?” And I said, absolutely, consider it done. So I said, they have to text you, Clay. They can’t text me, because we’ll be getting 1 ,000 of these.

(Speaker 1)
But yeah, go buy a book.

(Speaker 15)
Text Clay.

(Speaker 1)
And we’ll set up a dinner.

(Speaker 2)
I’ll make sure you guys have the absolute time of your life.

(Speaker 1)
I want to pull this up again one more time here, Jax.

(Speaker 2)
Because I think sometimes I’m a poor communicator. And I need to work on communicating more effectively. So you go to Amazon. That’s step one, OK? Yes. You buy a copy of the book, Pop Quiz.

(Speaker 2)
What book? Under Siege. You buy a copy of Under Siege. And then you screenshot a picture of that. And you text my phone number. It’s 918 -851 -0102.

(Speaker 2)
Folks, that is my cell phone number. So we’ll keep that private between you and me. and everybody. And then when you text that to me, you have a chance to win a backstage pass to the actual in -person business workshop. That’s a business growth workshop, December 4th and 5th, featuring Eric Trump in Anaheim, California. and you have a chance to win dinner with Eric Trump and myself at Mar -a -Lago.

(Speaker 2)
Now, someone says, when does this contest end? Now, Eric, your birthday was hijacked, OK? So your birthday was hijacked. January 6th is this man’s birthday. He now has to switch his birthday because no one wants to talk about his birthday on January 6th anymore. So we’re going to run this promotion until November 5th.

(Speaker 2)
That’s my birthday. No, no. So we’re going to run it until October 14th. October 14th. It has to be a presale. This just in.

(Speaker 2)
It has to be between October 14th.

(Speaker 1)
That’s why we’re clarifying. So between now and October 14th. October 14th. Now, folks, let me just clarify this real quick here, so make sure I’m leaving you with some good clarity here. One, you buy a copy of Under Siege on Amazon. That’s the step one.

(Speaker 1)
Step two, you text a screenshot of that purchase to my cell phone number, 918 -851 -0102. Three, you have to do that before October 14th. Before October 14th, this just in, it has to be before October 14th. And you have a chance to win a backstage pass to the upcoming business workshop. You have a chance to have dinner with Eric Trump at Mar -a -Lago. And I want to tell you some benefits of buying the book.

(Speaker 1)
One, I’ve read the book. It’s incredible. If you’re a father out there and you want to learn about mentoring your kids, it’s a great book. If you want to learn about American history, it’s a great book. If you want to make America great again, it is a great book. It’s a book you got to have.

(Speaker 1)
Now here is just a quick editor’s note. You do not have to buy a copy of Eric Trump’s book Under Siege to be entered into the drawing. Just text the number. All you have to do is just text the number 918 -851 -0102 and you will be entered into the drawing for a chance to win a copy of Eric Trump’s book Under Siege and a once -in -a -lifetime opportunity to hang out with Eric Trump and Clay Clark at Mar -a -Lago and win a backstage pass at the upcoming Thrivetimeshow .com com two -day interactive business workshop.

(Speaker 1)
Again, you do not have to buy a copy of the book to be entered into the drawing, but it would be great if you’d buy a copy of the book, because that would make sense. However, that is all, and now back to the interview. Also, Eric, a final question here for you. You are donating a portion of the proceeds to support Charlie Kirk in his continued mission there. Could you tell us about that briefly there, and then we’ll let you get back to what you’re doing today, sir? Yeah, well, I was on with Benny Johnson.

(Speaker 1)
Benny Johnson was a great friend of Charlie Kirk’s, as you know. And you know Benny, and Benny’s a very good friend of mine. And Kash Patel is a very good friend of mine and was a very good friend of Charlie’s. You watch everybody that’s up on that stage every single day as they got to the bottom of exactly what happened, and they brought justice to what happened, or are trying to bring justice to what happened. And it’s kind of unthinkable. But you know St. Jude, and I talk a lot about St. Jude in this book, because fighting pediatric cancer has always been a cornerstone of my life.

(Speaker 1)
But Charlie truly, truly, truly was the epitome of being under siege, not only in the movement that he helped create, But obviously in how his life was savagely taken. My book came out three days, two and a half days before Charlie’s assassination. You better believe he would have been the final chapter of this book as just another illustration of what these people will do at any cost. to try and win because it’s who they are.

(Speaker 2)
It’s the not -so -tolerant left. And we can never let our voices be extinguished, Clay. You stood on that stage as well as anybody I’ve ever seen stand on a stage. You did our Reawaken events all across the country, which you funded out of your back pocket because you believed in America. You believed in a greater country. And you were on that stage every single day.

(Speaker 2)
You know I was on that stage with you every single day. And I was on the Turning Point stage with Charlie all the time.

(Speaker 1)
And I was on stages across the country. the country in three campaigns. I’ve stood on thousands of them. And honestly, they don’t want us to stand on that stage. That’s why they’re sending bullets from rooftops. They don’t want us to go out there with a bullhorn and have loud, independent thought.

When they see these beautiful arenas full of kids, and they’re cheering, they’re celebrating, they’re holding American flags, they don’t want that. And so they want to silence us. They want to silence our voice. That’s why they killed Charlie. That’s why they tried to kill my father. That’s why they sent 112 subpoenas to me.

That’s why they wanted me in jail and my father in jail and Don in jail. That’s why they made up the hoaxes. They wanted to see us destroyed and gone with no voice, with no money, with no company, with no political aspirations, gone. And we can’t allow that to happen. And so we need to make sure that Turning Point continues. We need to make sure incredible patriots like you continue to spread sensical speech, pro -American values, pro -religious, pro -constitutional values.

And that’s why I want to donate the funds to Turning Point. I want to donate a portion of the funds to Turning Point, because we can’t allow anarchy to win, and we can’t allow voices to be deleted. And we need to keep Charlie’s legacy going. Eric Trump, thank you so much for joining us. Pastor Jackson, thank you so much for joining us. Absolutely.

Eric, have a great day. We really do appreciate you. Everybody go out there and buy that book, Undersea. Just not too early to buy your Christmas gifts. And if you have a Democrat in your family, buy them a copy as well. Eric Trump, take care.

Thanks, guys. See you later.

Transcribed with Cockatoo